Local News
Simkin Cenre hosts animated focus group on personal care homes hosted by MARCHE
By BERNIE BELLAN There are approximately 130 personal care homes in Manitoba with approximately 10,000 residents in those homes.
Of the 130 pch’s, 27 are in the not-for-profit category, most of which are faith-based.
One of those pch’s is the Simkin Centre.
The association of not-for-profit homes in Manitoba is known as “MARCHE” (Manitoba Association of Residential & Community Care Homes for the Elderly).
Recently MARCHE held a focus group at the Simkin Centre attended by staff, residents, relatives of residents, and others who were interested in hearing about the current situation insofar as most pch’s are concerned.
The discussion was facilitated by Julie Turenne-Maynard, executive director of MARCHE. Ms. Turenne-Maynard distributed points for discussion among the six tables at which participants sat. One person at each table was asked to take notes of the discussions that ensued. After approximately one hour of discussions at each table, the note takers were asked to give summaries of what had been said at each table.
According to Ms. Turenne-Maynard, the Simkin Centre focus group was the third and final one in a series of focus groups that MARCHE has conducted in Winnipeg.
Prior to our entering into the discussion groups Ms. Turenne-Maynard gave some introductory remarks pointing out the difficult situation faced by all pch’s in Manitoba, not just the not-for-profit ones.
She noted that there has been no increase in operational funding for pch’s for the past 15 years, even as inflation has made it increasingly difficult to deal with ever rising expenses.
“The majority of personal care homes in Manitoba were built in the 1950s and 60s,” Ms. Turenne-Maynard observed, yet “governments haven’t increased budgets for renovations to personal care homes in the past 25 years.”
The average age of residents in pch’s has risen dramatically. “In the 1960s and 70s many residents in personal care homes had parking spots,” Ms. Turenne-Maynard observed. Now a great many residents in pch’s are “level 3s and 4s,” she said – the highest level of care that can be provided.
“Baby boomers are coming up and we don’t have the room,” she added.
But, rather than turning the focus group into a litany of complaints, Ms. Turenne-Maynard said that the purpose was to be able to provide the provincial government with useful information that could be incorporated into policy decisions.
At that point the discussions at each table began.
Not having anyone myself who is a resident at a pch, I was interested to hear from others what their impressions of pch’s were and because everyone at my table was either a staff member at the Simkin Centre or a resident or spouse of a resident there, I was eager to hear their experiences. What was of particular interest to me was that even though there were two individuals at my table who work at the Simkin Centre sitting at my table, they were quite candid in discussing some of the frustrations they themselves have in working within the system.
The first point expressed by someone at our table was their frustration over the “panelling” process – the process whereby someone is admitted into a pch. It came as a surprise to me to learn that, under the current panelling system, if someone would like to be admitted as a resident into a pch, once a bed is available you do not have a choice where you can go. (No one at the table was quite sure when the system changed, but previously someone would be given a choice of three different pch’s.)
Not only is there now no choice as to which pch you can enter, if you are hospitalized and deemed fit for discharge into a pch, and you do not want to go the first pch that is available, you will be charged $200/day to remain in the hospital.
The situation, I was told though, is somewhat different for an individual still living at home. Efforts will be made to provide home care rather than have someone admitted into a pch, but the limitations of home care have been well publicized, with clients allowed to receive only a maximum of 2 1/2 hours of home care per day.
The discussion turned to personal experiences of home care residents. What did they think was lacking in their care, if anything?
The individual at our table who is a resident at Simkin Centre said they had “no complaints.”
A staff member at the table asked that resident if they thought there was enough “programming” at the Simkin Centre?
The resident answered that there was.
I asked the resident whether the food was good? The resident responded that they were quite happy with the food.
(I mentioned that I have heard from some residents at the Simkin Centre that they weren’t happy with the food. I also referred to a forum that had been held at the Asper Campus years ago during which many complaints were voiced about the food at the Simkin Centre. To be fair, it’s hard to make an overall assessment of food quality based on anecdotal reports, but I will continue to ask why the Simkin Centre has to serve kosher food to all residents when the majority of residents there are no longer Jewish? I realize this is a sacred cow among some members of our community, but the fact is that an increasing number of Jewish personal care homes in the US have gotten away from serving only kosher food.)
Another person at our table who actually has a close relative living at the Simkin Centre mentioned that person’s most commonly repeated complaint is that “people aren’t as johnny on the spot as she’d like” when it comes to responding to requests for assistance.
As well, apparently there is a problem at the Simkin Centre with “clothing sent to the laundry going missing.”
We were then asked to respond to this question: “What services would be most important to you?”
The spouse of the resident at our table said, “Not being stuck in the rooms.”
Someone else suggested that medical consultants coming to residents’ rooms rather than requiring residents to be taken to see a doctor would be very helpful. That same individual listed a variety of specialists who are urgently needed at the Simkin Centre, including gynecologists, dermatologists, dental hygienists, and psychiatrists,” as well as “estheticians.”
The need for better x-ray services was also mentioned.
Someone else noted that the Garden Café is only open from 11-1.
The next question which respondents were asked to consider was: “What style of personal care home would you like to live in?”
Someone brought up the idea of “small house” personal care homes, in which groups of 20 individuals live in a separate residence, where each resident has their own kitchen and their own shower.
But, as much as that style of living might seem to be especially appealing when one incorporates their own life experiences into thinking about where they’d want to live, one of the individuals at our table suggested that “many people often blossom when they come here” precisely because they’re living with a large number of other residents.
Still, the consensus among everyone at the table (with the exception of this writer, since I offered no opinion on the subject) was that, if they could ask for certain things in particular – which are not all available under current rules, they would be: 1) a private room (which is the case at the Simkin Centre); 2) their own fridge (not available); 3) their own shower (not available); and 4) their own coffeemaker. (I admit I was surprised to learn that coffeemakers are not allowed until it was explained that it was a safety issue).
The final question which respondents were asked to consider was: “What would you ask from the new NDP government?”
Answers included: “An increase in the hours per day allowed to each resident”; “more programming”’; “ask them to cover the increases in fixed costs”; “hours/worker have stayed the same while the needs of residents have increased.”
Ms. Turenne-Maynard asked the notetakers from each table to give summaries of what had been discussed. Some of the points that were expressed were:
- there is a need for more staff
- staff need to interact more with residents
- while it’s nice that the previous government has budgeted millions of dollars to build more pch’s, “don’t build in a vacuum”
- “regulate the off-label use of pharmaceuticals”
- units in pch’s should be smaller; instead of having 40 living in a unit, ideally it should be 12-15
- “people need a purpose”
- “a personal care home is a place to come and live, not a place to die”
Ms. Turenne-Maynard offered the following assessment of what to expect from the new government: “Because of the NDP sweep there’s going to be a lot of reconnecting” – with new ministers and some new deputy ministers, but many deputy ministers and policy analysts will be staying on,” which should give some continuity when it comes to planning.
At the same though, someone else observed that, as a result of so many failings in the private-for-profit personal care home sector, and the possibility that even more private pch’s may close, there might be even more pressure placed on the not-for-profit pch’s to fill the vacuum left by private pch’s closing.
It was also suggested that the government “avoid building pch’s using an outmoded funding model” that has long proved inadequate.
As one of the senior staff members at the Simkin Centre who was in attendance observed of government decision making: “Every pch operator submits their own 10-year plan – full of proposals – and you’re lucky if you get one thing done.”
Ms. Turenne-Maynard did say that MARCHE will take all the proposals that emerged from the three focus groups it has held and come up with a coherent set of ideas which it will take to the new government.
Local News
March of the Living 2023 participants form Taste of Hope project to help honour the memory of Holocaust survivor Alex Buckman
By BERNIE BELLAN The March of the Living is an annual two-week international educational program that brings thousands of students and adults to Poland and Israel to study the Holocaust, Jewish history, and the rise of the State of Israel. Founded in 1988, it features a 3-kilometer silent walk from Auschwitz to Birkenau on Yom HaShoah (Holocaust Remembrance Day).
Attendees on the march are accompanied by adults, some of whom themselves have been Holocaust survivors.
Following the week in Poland, participants travel to Israel to observe Yom HaZikaron (Israel’s Memorial Day) and celebrate Yom HaAtzmaut (Israel’s Independence Day), marking a journey from darkness to life.
For many years the coordinator of the march in Winnipeg was Roberta Malam, working on behalf of the Jewish Federation of Winnipeg. More recently Abby Flackman filled that role, and now the person in charge is Lindsey Kerr.
Since its inception 37 years ago the March of the Living has become a rite of passage for many young Winnipeg Jews who have been able to participate as an organized group from Winnipeg and combine visits to the death camp at Auschwitz-Birkenau in Poland with the subsequent trip to Israel.
Then – the Covid pandemic hit – in 2020, and the March of the Living was put on hold for two years – in 2020 and 2021.
In 2022, the March of the Living resumed, but there was no organized contingent from Winnipeg participating. (There may have been some Winnipeggers who did go on the march that year, but if there were any they would have been part of a general Canadian group since there was no Winnipeg coordinator that year.)
In 2023, however, once again a very large contingent of young Canadian Jews – 51 altogether, of whom approximately two-thirds were from Winnipeg, went on that year’s March of the Living. That particular march was memorable for many reasons, including the fact it was the last full march since 2019 and was to remain the last march to have an organized Winnipeg contingent in the past six years as the years 2024 and 2025 were interrupted by the war in Gaza. (There were smaller marches held in 2024 and 2025, but again there was no organized contingent from Winnipeg.)
Recently, we were contacted by one of the participants of that 2023 march, Ethan Levene, who asked us whether we’d be interested in running what turned out be a very poignant story about one particular aspect of that 2023 March of the Living.
Here is what Ethan wrote:
“In April 2023, the Coast to Coast Canadian delegation of March of the Living was privileged to travel with Holocaust survivor Alex Buckman (z”l). March of the Living is a Holocaust education trip that allows participants to visit and bear witness to the sites of the Holocaust. Unfortunately, while sharing his story in Poland, Alex passed away. However, the impact he left on us students was immeasurable.
“While speaking to us in Warsaw, Alex told us the story of his Aunt Becky’s gâteau à l’orange (orange cake). While in Ravensbruck concentration camp, his aunt managed to write down this recipe. After his parents’ murder, his Aunt Becky went on to raise Alex after surviving. In addition to sharing his story, Alex tasked us with baking the cake with family and friends.
“Out of this, a group of alumni from our trip have created this project: ‘A Taste of Hope.’ On February 1st, university students from over 5 universities across Canada will come together to bake the gâteau à l’orange and hear Alex’s story. Proceeds from the event and this fundraising page will support the World Federation of Jewish Holocaust Survivors and Descendants. Alex was heavily involved with this organization, whose mission is to both create community for Holocaust survivors and their descendants and educate about the Holocaust to help fight against antisemitism and all forms of bigotry and hate.
“Here is information from our fundraising page for the event – ‘A Taste of Hope’: Fundraising for A Taste of Hope.
Ethan added that “it’s completely student led, all by alumni from our 2023 trip attending university at these various locations across Canada; Winnipeg, London, Kingston, Montreal.”
He also added: “Follow us on instagram@tastehope.“
Here is a link to a CBC story about Alex Buckman: Alex Buckman story
In a subsequent email Ethan gave the names of Winnipeggers who are involved in A Taste of Hope: Ethan Levene (studies at McGill), Zahra Slutchuk, Alex Stoller (studies at Queens), Coby Samphir, Izzy Silver (studies at Waterloo).
He also added names of others who are involved in the project: Jessie Ages, Anneke Goodwin, Lilah Silver, Ella Pertman, Ellie Vogel, and Talia Cherun.
To find out more about March of the Living in Winnipeg go to: March of the Living
Local News
Young Researcher Eryn Kirshenbaum 2025 recipient of the Institute of Cardiovascular Sciences prestigious Dr. T. Edward Cuddy Award
By MYRON LOVE Fifth year University of Manitoba Faculty of Sciences Microbiology student Eryn Kirshenbaum is this year’s recipient of the Dr. T. Edward Cuddy Student Award in recognition of her excellence in research under the supervision of Dr. Inna Rabinovich-Nikitin, Assistant Professor of Physiology and Pathophysiology, University of Manitoba and Principle Investigator in Women’s Heart Health Research at the Institute of Cardiovascular Sciences at the St. Boniface Hospital Albrechtsen Research Centre.
When asked for her reaction to learning she was the 2025 recipient of the student award, Kirshenbaum says “I was so honoured, humbled and excited to have been nominated and then chosen as the recipient out of many well deserving students.”
Rabinovich-Nikitin, Kirshenbaum’s mentor, says “This is Eryn’s third year working in my lab and I am incredibly proud of her for winning the Dr. T. Edward Cuddy Research Award.” She adds: “It is a truly deserved honour. Since joining my laboratory in 2023, Eryn has shown an exceptional combination of technical skill, intellectual curiosity, and professional maturity, becoming an integral contributor to our research on women’s heart health, an area of growing scientific importance that demands both rigorous methodology and a strong understanding of sex-based differences in heart disease.
“Not only has Eryn provided invaluable experimental support, but she has also taken on a leadership role in training new students and has demonstrated a strong commitment to collaboration and mentorship.”
In return, Kirshenbaum notes that she has “learned a lot from Dr. Rabinovich-Nikitin. She is a great mentor and I look forward to learning and growing even more under her leadership”.
The T. Edward Cuddy Award is one of 12 awards presented annually by the Institute of Cardiovascular Sciences in partnership with the University of Manitoba.
The 27th Annual Institute of Cardiovascular Naranjan Dhalla Awards were held on December 2nd and 3rd as part of a two-day conference comprised of a scientific forum and awards ceremony. The awards celebrate the leadership of individuals who have profoundly influenced the advancement of cardiovascular research, medicine and health education, including, in previous years, Nobel Prize winners and Gairdner Award Scholars. The Institute of Cardiovascular Sciences Gold Medal was awarded to Dr. Stanley Nattel, Director of the Montreal Heart Institute for his outstanding contributions to advancements in cardiac arrythmias and patient care.
Eryn Kirshenbaum, the daughter of Barry and Kim Kirshenbaum, says she was always interested in understanding the functioning’s of the human body, in particular the heart, which has fit with her desire to pursue a career in medicine and possibly continued heart health research.
A graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, Ecole River Heights, and Kelvin High School French Immersion, Eryn says that she has always been interested in science, particularly cardiology. She reports that she has assisted as co-author on 5 research papers, including one where she was the primary author, focusing on women’s heart health and how heart disease affects women differently than men. That paper also investigated the connection between disrupted circadian rhythms and heart disease, specifically related to individuals with irregular sleep patterns, such as shift workers.
Eryn notes that, in addition to her university studies and research activities, she works part time as a Medical First Responder with St. John Ambulance – an activity which complements her medical research. “With St. John Ambulance, I have had calls dealing with the early stages of heart attacks and strokes as well as basic first aid,” she notes.
Readers might also run into Eryn at many Jewish celebrations such as Yom Ha’atzmaut, where she helps her dad with the family entertainment business.
While her ultimate goal, she says, is to practice medicine, she adds that she is really enjoying doing research.
Local News
Young entrepreneur Noah Palansky and partner Jordan Davis are the first Winnipeggers to crack Forbes Magazine’s “top 30 Under 30” list
By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership. I first met and interviewed Palansky in 2011 at a low point in his life. His mother, Naomi Palansky, had sadly passed away at a young age. The then 12-year-old channeled his mourning into action. With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019. Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize.
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted, at the height of the Winnipeg Jets playoff run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls. “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category. The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds. “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here. Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines.
“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV. Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes, TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.
In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.
“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.”
The North Forge report also sees the recognition as a win for the community.
“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.”
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.
He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.