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Speaker to be brought here April 24 by Jewish Federation stripped by Israeli government of her title as Israel’s “Special Envoy for Combating Antisemitism and Delegitimization of Israel”

By BERNIE BELLAN
For more than two months now the Jewish Federation of Winnipeg has been advertising an event featuring someone by the name of Noa Tishby. Now, to be honest, the poster featuring a picture of Ms. Tishby was certainly likely to draw most readers’ attention. After all, in 2007 she was voted “Sexiest Woman in Israel.”
In a press release issued by the Jewish Federation which ran in our March 29 issue, the Federation explained why Ms. Tishby was being brought here:
“On April 24, the Jewish Federation of Winnipeg will welcome Israeli-American star Noa Tishby to address the troubling rise in antisemitism to a Winnipeg audience at the Centennial Concert Hall.
“Noa Tishby is an artist, producer, author, and activist. In April 2022, she was appointed as Israel’s first-ever Special Envoy for Combating Antisemitism and Delegitimization of Israel. She is a keynote speaker and panelist and has spoken at the United Nations General Assembly and was named one of the 50 Most Powerful Jews in the World.
“In 2021, Noa published her first book, ‘Israel: A Simple Guide to the Most Misunderstood Country on Earth.’ A Peabody Award winner and Emmy and Golden Globe nominee for her work on the HBO show In Treatment, she recently had a high-profile appearance on Real Time with Bill Maher to address antisemitism and the delegitimization of Israel.”

Information on Noa Tishby’s own website provides even more information about how she came to be involved in Israel advocacy and how she has come to be recognized as a prominent defender of Israel:
“In 2011 Tishby founded the first Israel-focused online advocacy and rapid response organization, Act For Israel, and became a powerful voice for Israel and the Middle East. In 2014 she initiated a partnership between The Schusterman Foundation and Summit Series and co-created Reality Israel, a series of leadership trips to Israel for Jews and non-Jews alike. To date, Reality has brought to Israel thousands of professionals in tech, music, food, sports and the arts and sciences. She was recognized as one of the 50 Most Powerful Jews in the World and was on Hollywood Reporter’s Women in Power list of international executives.
Tishby is a keynote speaker and panelist at events around the world and has appeared in such venues as the United Nations General Assembly, where she has discussed everything from BDS to Israeli innovation. She is a contributor to publications such as The Huffington Post, Jerusalem Post, The Jewish Journal, Tablet and Ynet, where she writes about policy, culture and international relations.
“After years of speaking and writing about Israel, both publicly and privately, Tishby has deciphered how to explain the complexities of Israel in a clear and relatable way. Her first book Israel: a Simple Guide to the Most Misunderstood Country on Earth, was published in 2021 by Free Press, an imprint of Simon & Schuster.
“Tishby served in the Israeli army for two and a half years and can, when needed and if pushed to do it, kick some serious ass. She divides her time between Los Angeles and Tel Aviv, and is a proud Jewish momma to her son, Ari.”

Yet, on April 2, Ms. Tishby was fired by the Israeli government as its Special Envoy for Combating Antisemitism and the Delegitimization of Israel. (It should also be noted that Prime Minister Netanyahu announced the same day that he was firing Israel’s Defence Minister, Yoav Gallant, but apparently Minister Gallant was never handed an official letter of dismissal; he has remained in his post.)

The Israeli news site 21C reported why Ms. Tishby was fired:: “An Israeli actress tapped by the Israeli government to serve as a special envoy has been fired after she spoke out publicly against the judicial reform plan.
Tishby called the current Israeli government ‘extreme,’ and publicly criticized the judicial reform plan, telling Bill Maher that the reforms are opposed by a majority of Israelis and are unlikely to pass.”
On Sunday, March 31 (sic. the actual date was April 2), Ms. Tishby announced “that the Israeli Foreign Ministry had fired her from the position.
“Tishby said that while she was not given a reason for the loss of her title as envoy, she strongly suspects it is tied to her recent public comments against the judicial overhaul.
“ ‘It is not possible for me to know if their decision was driven by my publicly stated concerns about this government’s ‘judicial reform policy.’ But given the reality that antisemitism continues its dangerous rise globally, and the threat to Israel’s existence through delegitimization policies has not slowed, it is difficult to come to any other reasonable conclusion.’
“ ‘When I accepted the Special Envoy position from former Foreign Minister Lapid, I did so because the threat to Jews around the world is as significant today as any other point since the Holocaust, and the risks to Israel are as great today as they have been since our nation’s birth. As an advocate for justice and equality, I felt an obligation to stand with the many others united in the fight against hate.”
“ ‘That does not mean I must suppress my views and my decision to speak out was not taken lightly. I voiced concerns because I believe absolutely in the importance of an independent judiciary in safeguarding the democratic system. Open and honest debate with those in government is at the core of Israel’s long-term well-being and our status as the region’s single consistent democracy. True patriotism involves standing up for the values and principles that form the foundation of our nation, even when it means questioning or opposing policies implemented by this or any government.”
“I am disappointed by their decision but remain steadfast in my commitment to fighting antisemitism and the delegitimization of Israel on the global stage. It has been an honor to work with incredible partners and organizations dedicated to promoting understanding, tolerance, and respect for Israel and the Jewish people. As an advocate, an artist—and most importantly as an American-Israeli citizen and a Jew—my work will continue in our joint effort to create a brighter future for Israel and the Jewish people.”

Now, while Ms. Tishby may have garnered a reputation as an ardent defender of Israel – and has earned quite a few speaking engagements as a result, the fact she was fired from her position as Special Envoy for Combating Antisemitism and Delegitimization of Israel does raise some interesting questions.
For one, we wondered whether the Israeli Consulate in Toronto had anything to say about Ms. Tishby’s firing. We posed this question to the Consulate:
“Does the Consulate have a position with regard to Noa Tishby speaking about antisemitism in various cities – since the Israeli government fired her as the special representative on antisemitism?”
We received this response: “I’m afraid I cannot answer your question. We have no position on this issue and are not privy to the details.”

As well, in looking at the website for the organization which handles booking speaking engagements for Ms. Tishby, we noted that she charges a fee of from $30-50,000.
On Wednesday, April 5 we sent this email to various representatives of the Federation:
“I’m puzzled as to why the Federation is bringing in Noa Tishby as a speaker.
“From what I can see on her agency website, she charges between $30-50,000 for an appearance. Can you confirm that you’ve paid somewhere in that amount?
“Also, what particular qualifications does she bring? I’ve read some of her writings on the subject of antisemitism and watched a couple of videos of her.
“I don’t see that she has anything fresh to say – or anything that hasn’t already been said so many times before. Is there something I’m missing?
“Finally, in your most recent press release you continue to refer to her as Israel’s Special Envoy on antisemitism. Are you simply deliberately ignoring the fact she was fired from that position on Sunday for criticizing the Israeli government’s position on judicial reform?”

We received this response from Adam Levy, Public Relations & Communications Director for the Federation:
“We are excited to welcome Noa to Winnipeg on April 24. Noa remains an expert on combating antisemitism, and we look forward to her direct and engaging perspective on this topic as she addresses our community and a broader Winnipeg audience.
“Although Noa is no longer Israel’s Special Envoy on Antisemitism, it was a position that she held for a year and has brought heightened awareness of antisemitism to social media, as well as to communities and college campuses across North America. Noa also provides relatable understanding and context regarding Israel, and its past, present, and future.
“Our event has been fully sponsored by concerned community members who believe that the rise in antisemitism warrants a strong response. Noa remains a strong spokesperson in the fight against it.”

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Long-time Winnipeg doctor and Israeli colleague make medical app available to general public

Dr. Gerald Minuk (left) and Dr. Daniel Iluz-Freundlich

By MYRON LOVE Seven years ago, Dr. Gerald Minuk, Canada’s first hepatologist (liver specialist), partnered with Israeli computer science student Daniel Iluz-Freundlich  in founding Refuah Solutions Ltd (RSL). Their goal was to create an app – which they called PI-enroll (“PI” stands for “Principal Investigator”), which was designed to be used by clinical trial investigators that would save them time and effort so they could be more personally involved in seeing their trial patients.
Last month, they released their second app, this time for patients. The app, called  Patient-empower, informs patients about clinical trials underway for their condition and helps them make an informed decision as to which trial best meets their specific needs and preferences.
“I was approaching retirement,” recalls Minuk, now Rady School of Medicine Professor Emeritus, who has been in practice in Winnipeg since 1987, and “I couldn’t see myself filling my days doing crossword puzzles or Sudoku.  I wanted to be able to continue contributing to medical research and patient care.”
It just so happened that, at the time, Minuk was introduced to an Israeli student, Daniel Iluz-Freundlich, who had just finished studying Computer Sciences at the University of Winnipeg. (Minuk notes that Iluz-Freundlich – on graduating – received the Gold Medal in Computer Science.)
“Daniel is an exceptionally talented young man,” Minuk says.  “So I tapped his computer programming skills to create our PI-enroll and subsequently, our Patient-empower apps.”
The friendship continued after Iluz-Freundlich returned to Israel in 2020 to begin medical school on a Phil and Elle Kives Scholarship, where he earned numerous honors. Iluz-Freundlich is currently an intensivist anesthesiologist at the Beilinson Hospital in Israel. Despite his new professional responsibilities, including caring for IDF forces wounded in Gaza– he has remained active with Refuah – as vice-president of the company.
Minuk adds that a dozen other senior professors of medicine also contributed to Refuah’s software design.  “Together,” he reports,  “the company represents 400+ years of clinical trial experience. That experience is being applied to identifying and addressing the major challenges investigators and patients face when conducting or participating in clinical trials.”`       
He adds that Refuah Solutions has established a truly global network with company personnel in San Diego, São Paulo, Mexico City, London, Barcelona, Nairobi and Delhi thus far.
According to Minuk,  the company has enjoyed worldwide success – with over 2,000 doctors in 40 countries and 50 drug companies signed on for the PI-enroll app. He attributes this success to the app’s impressive results. In a recent global clinical trial, Minuk reports,  within 3-6 months of implementing PI-enroll, investigator personal involvement increased by 60% and with that, patient enrolment increased by 80%, patient drop-outs decreased by 50% and there were 20% fewer protocol deviations (mistakes made). In addition, 90% of PIs rated the App 8 out of 10 in terms of usefulness.
He adds that one site that had not enrolled any patients for 12 months, subsequently became the trial’s leading enrolment site.
Regarding the newly released Patient-empower app,  Minuk notes that despite the many benefits patients derive from clinical trials including free and early access to new and often safer and more effective treatments, fewer than 10% of patients who would qualify for a clinical trial are ever invited to consider that option. “The problem,” he explains, “is that most Health Care Providers are either unaware of what clinical trials are underway in their area or if they are aware, don’t have the time to discuss the trials with their patients.”
Therefore, Minuk, Iluz-Freundlich and their team designed and recently released their second app – Patient-empower – which informs patients of what clinical trials are underway for their condition and empowers them to select the trial that prioritizes their needs over those of industry.
The platform, he explains, uses AI to generate concise, easy-to-understand summaries of clinical trials tailored to the patient’s location—city, state, country, or globally, depending on their preference. Each summary includes clear explanations of the patient eligibility criteria and key practical details, such as the likelihood of patients receiving a placebo, the number of required site visits, and other important practical considerations. It also suggests questions that patients should consider asking the investigator before they consent to enrolling. The trial information is presented in a shareable format to facilitate discussions with family, friends, and local healthcare providers—supporting both patient confidence and continuity of care.
Once a trial is selected, Minuk continues, Patient-empower provides the contact information for the trial investigator closest to the patient’s location, the trial’s sponsor and, where available, the world’s experts in the field.
The feature Minuk is most enthusiastic about is the “Recent Findings” page which keeps patients up to date on newly published clinical trial results and discoveries relevant to their condition. 
“Patient-empower is available to patients from internet venues (App Store or Google Play) or through NFP organizations, associations, societies and patient support group web-sites,” he adds. “Although only recently released, we have already attracted interest from the American Diabetes Association, the Alzheimer’s Society of America, the Canadian Liver Foundation, Colorectal Cancer Canada, the American Myasthenia Gravis Society and many others.”
“Overall, Patient-empower informs patients, and more informed patients benefit everyone involved. After all, it’s the patient’s health; their voice should be heard,” Minuk concludes.

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The South Seas come to the Asper Campus

Pacific Island dance team with members of the Sarah Sommer Chai Folk Ensemble

By MYRON LOVE On Thursday, July 24, about 150 members of our Jewish community got a chance to sample the dance and music of the South Pacific. The event was billed as “Beyachad Together – Celebrating Indigeneity, land, culture and identity.”

Sarah Sommer Chai Folk Ensemble

The program featured both the Sarah Sommer Chai Folk Ensemble dancers and Steinbach-based Island Breeze Manitoba – which describes itself as “a high energy live band & Pacific Island dance team featuring authentic outfits and dances from the islands of Hawaii, Tahiti, Fiji, Samoa and New Zealand.”

According to Dr. Ruth Ashrafi, Regional Director of B’nai Brith Canada in Manitoba, the evening’s performance was connected to  an Indigenous Peoples Conference that was held in Steinbach under the auspices of Island Breeze with participants from Canada, the United States (specifically Hawaii), Antigua and Bermuda in the Caribbean, South Africa, the Philippines, Japan, Australia, New Zealand and the South Pacific island countries of Fiji, Tonga, Samoa, the Solomon Islands and Tonga.   

Pacific Island dance team


 “The conference organizers contacted B’nai Brith Canada,” Ashrafi reported.  “They wanted to bring greetings to the Jewish community, as the indigenous people of the Land of Israel, and celebrate indigeneity together through dance and music.
 “Their support in these difficult times is heartwarming.”
 
 In her opening remarks as emcee for the evening, Ashrafi noted that “it is a great honour for the Jewish community to welcome so many indigenous guests from all over the world.”
 She then related the story and miracle of Chanukah and connected it to the experience shared by many indigenous nations around the world.
“They have been told that their religion is wrong, their traditions are not sophisticated,” she pointed out, “just as the Jews of that time were told by the Greek rulers that our religion was wrong and our traditions were outdated.
“Here in Canada, the First Nations were forced into Residential Schools to learn Canadian ways. The manner in which they were taught in these schools was abusive and horrific. Many children died, and many more were scarred for life.
“As with the Maccabbees,” she continued, “courageous individuals have stood up and fought for rights of their indigenous brothers and sisters. They had to overcome a lot of resistance and other obstacles. Indigenous peoples are still over-represented in the Canadian prison system and social services.
 “The story of Chanukah tells us that it is okay to be different from the majority culture,” she said, and “that special and unique traditions are important and worth preserving.
 “The story of Chanukah also teaches us that fighting for our rights is not easy,” Ashrafi added. “We may be a tiny minority and the other side may be much more numerous, better organized and equipped. But if we take the first step, like deciding to use that little jar of oil (that burned in the Temple for weight days even though there was only a day’s supply), we will be helped along the way.”
 
 
“We put the Menorah in our front window,” she noted, “so that the light is shining into the dark winter nights. We want to share the story of the Chanukah miracle and we want to bring light into a world that has still so much darkness in it.”
Ashrafi’s words were followed by greetings from David Harper, a former Manitoba Keewatinowi Okimakanak Grand Chief who spoke glowingly of his visit to Israel in  2014.
“Our faith teaches us that the People of Israel are the people of the Bible and we must bless them and pray for them,” he said.  “My people have a lot to learn from the people of Israel about healing the land.”
Next, Ashrafi introduced Pastor Roger Armbruster whom, she described, as the man behind the vision for the evening.  Armbruster, a strong Christian Zionist supporter of Israel, is the founder of Canada Awakening Ministries.
 
She said of Armbruster that “it is a privilege to be his friend. I have learned so much from you.”
 
 According to Armbruster’s bio on the Canada Awakening Ministries website, “his life has been dedicated to a ministry of reconciliation, and of building bridges between cultures, nations, denominations and generations. He sees cross-cultural reconciliation as a key to making disciples of all nations, and in seeing God’s House become a House of Prayer for all nations.
 
“As director of Canada Awakening Ministries, he is a leader in facilitating Native-Non-native reconciliation, and in restoring the indigenous peoples of the land to reflect that part of God’s image that He has deposited in them in their sounds, songs, praise and dances.”
 
Armbruster attended the Inaugural World Christian Gathering of Indigenous People in New Zealand in November 1996 as well as gatherings in Rapid City, South Dakota, in 1998, northern Sweden in 2005, and Israel in 2008.  In his remarks, he noted that he has visited Israel numerous times over the years – often leading tour groups representing  Canadian Inuit, Greenlandic Inuit and Manitoba First Nations at the northern ends of the earth, along with Maori, Fijians and Samoans from the southern ends of the earth – back to the City of Jerusalem from where the original gospel message first came. 
“In Israel,” Armbruster said, “these Indigenous People have shared their language, their culture and their faith with both Jewish and Palestinian audiences alike.  In one Israeli community, they even shared a message that brought hope to a joint audience of some 500 people that included both Jews and Arabs coming together.”
The dance part of the program was emceed by Isi Masi of Island Breezes. The musical program included several Hawaiian dances, including a rousing foot-stomping number,followed by performances featuring Hawaiian song and gentle movement.  The final part of the island dances concluded with a brief Maori war chant.
(The Maori are the indigenous people of New Zealand.)
The final part of the program included several high octave dances by our own – always outstanding – Sarah Sommer Chai Folk Ensemble, with all the performers singing “We Shall Overcome” and the audience invited to join in a round of Israel dancing. 

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Israeli-born realtor believes in paying it forward

By MYRON LOVE When Hofit Yanev and her husband, Stefan, first arrived in Winnipeg in May 2013, they knew no one here.
 
“We were looking for a safer environment in which to raise our children,” she recalls. “We thought that would be Canada, and Winnipeg seemed to be the most welcoming Jewish community.”
 
Despite not knowing anybody, on their first morning in our community they found that someone had left a challah on their doorstep. That was a small kindness that she has never forgotten. She is a strong believer in paying it forward. Ever since then, she notes, she has made sure to greet newcomers in our community with a challah.
 
Helping others – whether to buy and sell their homes or manage their money – is a principal focus of the thriving career she has built up here as a real estate agent and insurance adviser.
 
Sales has always been Hofit Yanev’s strong suit. Originally from Holon (near Tel Aviv), she began her sales career right after her army duty. Her first venture was selling Dead Sea and hair care products. (Some readers may remember the kiosks that used to be set up at some Winnipeg shopping centres some years back.) She worked a year in Chicago and four years in Miami before returning to Israel, where she met and married Stefan.
 
Soon after settling in Winnipeg, Hofit found work in sales, initially for an HVAC company (while Stefan became a long-distance truck driver and now operates Excellence Fences and Decks). “As I was doing very well in sales for this company,” she recounts, “after taking time following the birth of our third child, I decided to try selling houses.”
 
She secured her real estate license and went to work. After 18 months of trying, she was still struggling to make a go of it.
 
“I lacked experience,” she recalls. “I reached a point where I was ready to give up and go back to selling HVAC products.”
 
However, on what she thought would be her last day, she received two calls that revitalized her hopes. In quick succession, she recounts, she got a call from a former customer who wanted her to sell his house and a new customer who wanted her help in selling his house and buying another.
 
“I took it as a sign from God,” she says.
 
Today, eight years later, Yanev, working under the eXp Realty banner, oversees an operation with over 20 agents—nine of whom are on her team and the others working under her in the eXp umbrella.
 
“I achieved my dream,” she notes, “and I want to help others – either those looking to buy a home or fellow realtors starting out – to realize their dreams as well.”
 
She notes that she strives to understand what her clients’ needs are and provide the right homes for them. She reports that 70% of her real estate clients are members of our Jewish community. She deals with commercial as well as residential properties and adds that she also helps clients with long- and short-term rentals as well as car rentals.
 
About a year ago, she notes, she added another entry to her resumé – that of insurance adviser. “As a realtor, I could see how some people are struggling financially,” she says. “I wanted to help.”
 
As an insurance adviser, she works with single mothers, seniors, and others plagued by financial difficulty. “I advise clients on how to get out of financial trouble, how to save 10% of their net income, and build their savings.”
 
She makes it clear that she keeps a distinct separation between her real estate clients and her insurance clients.
 
Now, you would think that an individual working two careers – with five kids to raise (all of whom are enrolled in Jewish educational programs) – would have her hands full. Nonetheless, Yanev has a third avocation – that of a social events planner for fellow Israelis in Winnipeg and other Hebrew speakers.
 
“For the past six years,” she reports, “I have been producing five programs a year in our community for Hebrew speakers. No one else was doing it, and I felt that it was important for Israelis here to be able to connect with each other.”
 
She adds that the family-oriented programs have been “super successful.” “We have had as many as 300 people at some of our programs.”
 
Yanev believes that her success story can inspire other newcomers to Winnipeg. “If you are prepared to work hard, you can achieve your dream,” she says.
 
She also expresses gratitude to our Jewish community. “We have found the community here to be welcoming and supportive,” she says. “It is thanks to you that we have been successful. This really is friendly Manitoba.”

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