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‘STAND-UP NATION” – New book highlights Israel’s many contributions to world through international development
Review by BERNIE BELLAN Elsewhere on this website we have a story about an event that was sponsored by JNF Canada at Camp Massad on Sunday, September 1, during which the guest speaker was someone by the name of Aviva Klompas.
As we noted in that story, Klompas is the author of a recently published book whose title, “STAND-UP NATION” is an unabashed emulation of the wildly successful ‘”START-UP NATION,” which was published in 2009.
As I noted in my review of ‘START-UP NATION” in the December 16, 2009 issue of The Jewish Post & News, “This book, simply put, is one of the most uplifting pieces of writing about Israel that has come out in a very long time. For anyone who is a strong supporter of Israel, the stories that (Dan) Senor and (Saul) Singer relate about Israel’s emergence as a high-tech superpower will be reminiscent of past stories about Israel’s military brilliance.”
Fifteen years later, Klompas adopts a very similar style that Senor and Singer employed in their book, which was to provide a series of case studies that illustrated how Israeli creativity and entrepreneurship combined to turn Israel into an economic success story.
While “START-UP NATION” suggested that Israel’s brilliance in the economic sphere was something that had only been a relatively recent development – beginning in the 1990s and fuelled largely by the influx of massive numbers of Russian immigrants, Aviva Klompas’s thesis is that Israel has had a tradition of international development and aid from the very beginning of the foundation of the state.
Her book was 10 years in the making, she explained in an interviews she gave at a recently held event near Boston. It first took root when she was Israel’s sole speech writer at the United Nations (from 2013-15), she said. In that capacity, Klompas noted, she had to immerse herself in a whole range of subjects – including international aid and development – about which, she admitted, she knew very little prior to her period of service at the UN.
But, as she learned more about how much international aid development had been a part of the very fabric of Israel’s founding ethos – especially as it was promoted by Israel’s first prime minister, David Ben Gurion, Klompas began to develop an especially keen interest in finding out as much as she could about how Israel came to be one of the very first nations that advanced the notion of international development in third world countries.
As Klompas explains in the book, the tremendous challenges that the newborn State of Israel faced in the first two years of its existence – when it absorbed over 800,000 new immigrants comprised of Holocaust survivors and refugees from Arab countries – leading to a doubling of Israel’s population almost overnight, “Despite the small population and lack of natural resources, the country’s leaders had big ambitions. Ingenuity and entrepreneurship were celebrated. Chutzpah took root as a national ethos. As time passed, the country’s confidence grew, and its citizens turned outward. They shared their success with other countries confronting similar challenges. With each passing decade, as Israel grew more secure and prosperous, it became a model and inspiration to developing countries that sought to achieve the same transformation.”
How Klompas came to write this particular book is an interesting story in itself. She said, during the interview that, after she left the UN, she began something called “Project Inspire,” in which she took young people on study tours to third world countries such as Kenya, Uganda, Nepal, Guatemala, and India.”
During those tours she encountered project after project that had been started by Israelis who had been inspired by a combination of idealism and experience. Of course, she uses the phrase “tikkun olam” quite often in her book, but that particular phrase is trotted out so often by Jewish organizations and is so general in its meaning that it loses its impact.
Instead, what Klompas does is tell a series of 20 different stories in which Israelis – often Americans who emigrated to Israel by the way, turn to using education and skills that they acquired in Israel into very imaginative projects in countries all around the world.
It was during the Covid epidemic that Klompas first thought of writing a book filled with stories of Israelis who had travelled to distant lands to initiate a variety of aid projects – often without any assistance at first, but then through a combination of fund raising and appealing to the governments of countries to which they had travelled, had achieved remarkable success almost always through their own ingenuity and resourcefulness,
What is so remarkable about many of these individuals is that their stories begin with travelling to a particular country, often backpacking – usually seeking adventure, and during the course of their experiences in those countries, they come to realize that they are well suited to providing exactly the sort of expertise that is so sorely needed in those countries.
Whether it’s in the areas of agriculture – which is a very common theme in the book, or often health care, Israelis time and time again have gone into some of the poorest parts of the world to offer assistance. And, in contrast to many other individuals from other countries that have also become involved in development projects, many of the Israelis profiled in “STAND-UP NATION” have stayed for years, rather than mere months. Often they’ve learned native languages – and customs, and rather than attempting to inject foreign concepts into the lives of the people with which they’re living, they adapt those concepts to native traditions.
Even after they’ve returned to Israel a great many of the individuals Klompas describes in the book have kept going back to the countries where they helped to initiate projects – often to check up on those projects or to begin new ones.
At the beginning of the book, Klompas describes Israel’s very first international development agency, known as MASHAV, and how it actually preceded international development agencies from countries such as the US, Canada, and Britain, as well as the UN’s own international aid agencies.
While Klompas does concede that, to a certain extent, MASHAV was intended to improve Israel’s image within third world countries, she notes that even to this day, MASHAV has training programs for thousands of individuals coming from countries that have been highly critical of Israeli policies – especially since Israel’s incursion into Gaza.
Given that the book was released only recently, Klompas often refers to how much Israel’s image in the world has changed for the worse since October 7. Yet, in a series of often poignant post scripts that she includes at the end of many of her chapters, Klompas quotes from many individuals who have either been working closely with Israelis in their respective countries or who have benefited from receiving training and education in Israel itself. In many of those excerpts from emails sent by various individuals, they remark upon how much anguish they feel for Israelis – also for Palestinians.
One question that did occur to me as I read this very well written book (and Klompas’s years of experience as a speechwriter shine through as she manages to imbue each story she tells with a freshness that keeps the book from bogging down into repetitiousness) is: How many of the many aid projects that had been undertaken by Israeli-based organizations have been severely affected by how badly Israel’s image has suffered in the past year? In many of the cases Klompas cites – and these were situations in which Israelis had gone to countries that either had no relations with Israel at all or had very poor relations with Israel, the Israelis going into those countries hid their identities as much as they possibly could.
Klompas also describes how Israeli disaster relief teams have gone into countries – such as Turkey and even Syria, to provide relief, often at great danger to the members of those teams.
One final note: Considering that Aviva Klompas was the special guest speaker at an event sponsored by JNF Canada Manitoba-Saskatchewan Region, and JNF Canada is now in the midst of a terrible situation in which its charitable license has been revoked by the CRA, I thought it appropriate to refer to a section of “STAND-UP NATION” in which Klompas writes about the many projects in which the JNF has been involved that have directly led to enormous benefits, not only for people in many third-world countries but, at least prior to October 7 – Palestinians from the West Bank and Gaza as well. (Again, I would have liked to know to what extent projects involving students from the West Bank and Gaza have now had to cut ties with students from those areas since October 7. What a tragedy.)
Klompas writes about the Central Arava Research and Development Centre, “which is developing new crops and improving existing techniques so farmers in the Arava Valley can compete in the global produce market;” about the Kasser Joint Institute for Food, Water, and Energy Security, “which develops techniques and technologies to aid communities in arid and hyper-arid low income countries in addressing their food, water, and energy insecurities cost effectively and sustainably;” about the Arava Institute for Environmental Studies, which brings together “students from Israel and Jordan, along with Palestinians from the West Bank and the Gaza Strip…who train together in the fields of sustainability and the environment;” and the Arava Institute for International Training, which is “attracting young men and women from developing countries all over the world.”
While Klompas doesn’t specify exactly how much the JNF has been involved in each of those projects, the point is that the JNF’s contributions to research in the areas of crop development in even the harshest, most arid conditions, have been of benefit not only to Israel, but to countries all over the world – also to Palestinians in the West Bank and Gaza. And to think: the CRA has questioned JNF Canada’s “charitable object.”
Just as Israeli international aid organizations have been motivated by a combination of a desire to do good – as in the concept of “tikkun olam,” also to a certain extent, Israel’s desire to improve Israel’s image in the third world, what difference does it make so long as all those individuals working in third world countries are contributing so mightily to the well being of the people with whom they are working?
The same can be said of JNF Canada. While the CRA may be nit picking individual projects in which JNF Canada has been involved, saying the paperwork trail is deficient, how can one question the incredible humanitarian contribution that the JNF has been making for years – in ways Klompas cites?
Perhaps at some point we’ll be able to find out from Klompas how each of the 20 projects she profiles in this very important book have been affected by what’s been going on in Gaza the past 11 months. But, if anyone needs to get a better idea how enormous an impact Israel has had in the area of international development – on a scale the country has had in the area of entrepreneurship – as described in ‘START-UP NATION,” read “STAND-UP NATION.”
“STAND-UP NATION…Israeli Resilience in the Wake of Disaster”
By Aviva Klompas
213 pages
Published by Wicked Son, 2024
Available at the JNF office in Winnipeg (phone 204-947-0207) or an Amazon.ca
Local News
Ami Hassan returning as owner of Falafel Place
By BERNIE BELLAN In a surprise move – and after more than a six-year absence as owner of Falafel Place (Corydon at Wilton) the legendary Ami Hassan has decided to return as owner of one of Winnipeg’s most famous eateries.
Long known for his sometimes irreverent attitude to his customers, e.g., “If you’re finished, get out!”, Ami decided to return to running Falafel Place after having retired years ago (or so he thought) from running the Corydon Avenue restaurant.
We asked Ami whether he’ll be sending a special invitation to Julia Roberts to come visit him at Falafel Place. He asked again: “Who’s Julia Roberts?” (Just kidding – he really does know how Julia Roberts is.) Read the story how Ami told her to leave the restaurant and come back later at Julia Roberts turned away from Falafel Place
Ami did note that when customers saw him inside the restaurant one recent day as he was getting it ready for the reopening Monday, August 10, over 20 of them came in asking him if he was open already.
We asked Ami whether the menu will be the same as it was when he last ran the place and he said everything will be the same.
Falafel Place will be open 7 days a week from 7 am – 2 pm. Remember, if you’re finished – get out!
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The enormous – but little known role that Sheldon Berney played in the building of the Asper Campus
By BERNIE BELLAN Sheldon Berney passed away on July 28 in Palm Beach, Florida.
While his name may not be all that familiar to many members of Winnipeg’s Jewish community – other than the campus’s theatre having being named for him, at one time Sheldon Berney played an indispensable role in the building of the Asper Community Campus.
Six years ago I interviewed Bob Freedman about how the Asper Campus came about. Bob is one great story teller and if you want to see the entire interview (which is over an hour long, you can see it on YouTube at Freedman 2020 interview.)
The reason I’m harkening back to that interview now is to remind readers of the vital part that Sheldon Berney played in the building of the campus.
In fact, he was the the first president of the Asper Jewish Community Campus Board and, while the Berney Theatre is named for him and his picture adorns the entrance of the campus – along with Marjorie Blankstein’s and Bob Freedman’s, the contribution Sheldon Berney made to the building of the Asper Campus deserves to be recounted.
The story begins in 1986 when Bob Freedman had agreed to become the new executive director of what was then the Winnipeg Jewish Community Council. At the time he was executive director of Legal Aid Manitoba.
As Bob told me during our 2020 interview, “I said: ‘Look the only way I would consider doing that is if there was a commitment by the leadership of the WJCC to move the community forward.’ I had no intention of being a caretaker on a sinking ship.”
At the time, it should be noted, Winnipeg had begun to descend into the kinds of problems that have only been magnified in more recent years, including a deteriorating downtown – where the old YMHA was located, on Hargave – and to where an increasing number of parents were hesitant to send their children. Further, many young people had been leaving the city for better opportunities elsewhere.
Bob wanted to bring together a coalition of partners whose goal would be to develop a strategic plan that would move the Jewish community forward and revitalize it.
The first person he approached to be a part of that group was Marjorie Blankstein. As Bob explained, “I approached her and said ‘Marjorie, you’d be the perfect chair of our long-range planning committee’ and she agreed right on the spot. She didn’t need any convincing and that was May 2nd, 1986.
We then started the process, but we didn’t recruit Sheldon Berney, by the way, until a few years later,” he noted.
As Bob explained, together with Marjorie Blankstein, the two of them set out to assess community support for what had still not been identified as the campus project per se; it was more of a “sounding out” of as many different factions within the community as possible to determine how strong the determination was to move forward with a project that would complete rewrite the Jewish community’s direction.
I asked him during that interview how Sheldon Berney was eventually brought on board as a key member of the team.
Bob said that he didn’t really know Sheldon well, saying “I only met Sheldon once or twice. He was busy running the business. It was called “Reliance Products.'”
Here’s a brief excerpt from Sheldon Berney’s obituary as it appeared in the Globe & Mail that gives some detail about his business career, and his commitment to community service and philanthropy :
“Born to Ada (Loban) and Martin Berney, Sheldon lived an extraordinary life in Winnipeg before retiring to Florida. He built a distinguished career in business, joining his father at Reliance Products, which he expanded into an internationally respected manufacturer of plastic containers and camping equipment, celebrated for design excellence.
“A pillar of Winnipeg’s Jewish community and dedicated philanthropist, Sheldon chaired the Society of the Plastics Industry, the Manitoba Institute of Management, and the Young Presidents’ Organization. He served on the boards of the YMHA, CJA, and Victoria Hospital and was a core donor to the Canadian Museum for Human Rights. In the 1990s, he chaired the Asper Jewish Community Campus Board, taking immense pride in helping to bring the project to life.”
It was around the time that the idea for the campus project was being formulated that Sheldon Berney had sold Reliance Products, Bob Freedman recounted.
“Sheldon, at that time, was in his 50s and was basically retired,” Bob said.
“Even though he was not well known in the community,” Bob continued, “he had good relationships with people.” Sheldon Berney also socialized with Izzy Asper; they both had properties near each other in Florida, Bob noted.
“They shmoozed around and socialized…and we figured also he had credibility and had time on his hands, so we approached him, we briefed him, and convinced him we would need someone like him to do a job…In terms of how it was done it was a small nucleus of people who were really the movers and shakers on this….We started what was called the long-range planning committee” and Sheldon Berney “started recruiting people to serve on the committee – so we had financial people who were business people – who were ordinary people in the community.” (In fact, the name of the committee evolved to become the “Implementation Committee.”)
“I think we recruited Sheldon around 1989,” Bob recalled.
“There were two things he (Sheldon) said to us (Marjorie and Bob): “He said if I understand how things work with committees and boards – I have no patience for that…I don’t want to come to a ton of meetings. I want to have the authority to move forward and do things…and perhaps we have to spend money and need board approval – I understand that, but I don’t want the politics. I’ve got no patience for that.
“The other thing he said was when the time comes to raise money,” Sheldon said he wanted to check with certain people to see whether they would give their support to the project.
As Bob said (in his own inimitable way): “He didn’t want them to say you’re out of your f….king mind” and Sheldon would have wasted a year or two of his time.
“And Sheldon came back,” Bob said, “and every last one” of the people he had approached, which were about “four or five or six people and all of them said ‘go for it’ – and Sheldon Berney was on board, not only as a key fundraiser, but as someone who was very involved with finding the right location for the campus.
Bob told this somewhat amusing story about what happened when the initial proposal to build a community campus was for it be built at Waverley and Wilkes.
“But there were hydro towers there…and we had a public meeting and the screaming and the yelling that was going on…” and, as Bob explained, someone approached Sheldon and told him to hire someone with a Geiger counter (to measure radiation levels at the proposed site) – and this was already (19)93.” (It’s hard to imagine that the Asper Campus opened only four years later.)
Even though whoever measured the radiation levels at Waverley and Wilkes ultimately reported that there was more radiation “in your kitchen with appliances” than there was radiation from the hydro lines, Sheldon Berney was warned by someone else that “all we need god forbid is one kid in the school gets cancer and you will be dead in the water, so we agreed to move off” the Waverley and Wilkes site.
Once the plan to build at Waverley and Wilkes was dropped the focus turned to the possibility of buying what had been the Fort Osborne Barracks from the province.
Later on, when the fundraising was in full scale, Bob said that Sheldon Berney again played a key role in convincing Izzy Asper to scale back his insistence on having more representatives on the campus board than anyone else. Asper argued that if he puts up “$500,000 he should have 500,000 votes.”
According to Bob, it was Gerry Gray who told Izzy Asper that, in order for the campus project to be a true community project, if someone were to give “$1,000 that could be a really good gift considering their income and that gift is as important, if not more important than your five hundred thousand.”
But, Aper was persistent, Bob said, and one day Sheldon Berney phoned Bob and said Asper “is driving me nuts…so I said ‘Sheldon, I’ll tell you what. Why don’t you suggest to Izzy” that he contribute two million and “at that time two million was a lot of money…and tell him (Asper) he can have two people on the board.” (Bob explained that they were planning a nine-person board so having two representatives on the board would be a significant number, but at the same time the board was envisioned as not having much responsibility: It “would make sure carpets were cleaned, that the taxes were paid, and all that stuff.”
The next day, Bob said, Sheldon Berney met with Izzy and said to him: “Look, we got to put this to bed because I’m not sleeping at night.” Sheldon said to Izzy: “Here’s the deal: Two million bucks – you get two people on the board. He (Asper) says ‘okay.'”
But, as Bob noted, Izzy Asper continued to be very hands-on with the building of the campus and “he would drive Sheldon nuts and he would drive me nuts and he would drive all of us nuts.”
Sheldon Berney continued to play a key role in the campus project throughout its planning and construction. But when you realize that the campus actually went from an idea on paper in as late as 1994 to a fully finished project when it opened in 1997 (although construction continued even after the official opening in the summer of 1997), it’s rather amazing to contemplate how it all came together in such a relatively short period of time.
In an article in The Jewish Post & News published in May 1995 here is what my late brother Matt wrote about the groundbreaking ceremony for what was to become the Asper Campus. Berney, who was master of ceremonies at the ceremony was quoted as saying ” ‘Over the past six years, we’ve talked to people about the campus many times.’ “
The article continued: “The ceremony ended with Berney taking the controls of a huge yellow track excavator and scooping out a big chunk of earth.
“The groundbreaking was a ‘very exciting step’, he added, noting that demolition of some Fort Osborne Barracks buildings and campus construction would start the next week. ‘You’re all here to dream with me about the day in the summer of 1997 when we’ll all be back again to cut the ribbon on a campus that will be a source of pleasure for all of us.’ “

In the photo, Sheldon Berney (left), president, Asper Jewish Community Campus, is with Larry Hurtig, Winnipeg Jewish Community Council president, who is about to present Berney with a certificate of appreciation.
Later, in our September 17, 1997 issue, Matt chronicled the opening ceremonies of the Asper Campus, which were held on Sunday, September 7 of that year.
Again, Sheldon Berney was front and centre, as Matt noted in his report: “Sheldon Berney gazed at the crowd sitting in bridge chairs on the front lawn of the Asper Jewish Community Campus on the warm, sunny day.
” ‘Many times over the past several years, I’ve painted a mental picture of exactly this scene … ‘ the campus president told the crowd.
” ‘… Standing here at the formal dedication ceremony for the Asper Jewish Community Campus, feeling an enormous sense of pride, an enormous sense of accomplishment.’ “
And, because Sheldon Berney was a behind the scenes kind of guy we never really heard a lot of, yet he’s one of three people (the others being Marjorie Blankstein and Bob Freedman himself) to have plaques with their faces on them greeting anyone who walks through the front entrance of the campus we thought it appropriate to pay Sheldon Berney his proper due.
As the inscription on Sheldon Berney’s plaque notes:
The Asper Jewish Community Campus of Winnipeg
The Centre of Life and Learning
Records its sincerest appreciation to
Sheldon Berney
in recognition of his very special efforts
first, as Chair of the Implementation Committee,
and latterly as Chair of the Board of Directors,
for his outstanding leadership in the conception,
fundraising and construction of these facilities
His dedication and style of leadership stand as an
example to all who would serve.

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Scenes from Shalom Square 2026
Shalom Square – the Israel pavilion, is on until Saturday night, August 8. As usual, audiences have been packing the Rady JCC gym to watch entertainment provided by the Chai Folk Ensemble and Kadima Dance Troupe.
(All photos courtesy of Keith Levit)


