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Winnipegger Shayna Wiwierski building up large following as beauty and lifestyle influencer

By MYRON LOVE “Growing up [in River Heights], I was always a girlie girl,” recalls social influencer Shayna Wiwierski. “I loved dressing up and doing my hair, and reading lifestyle and glamour magazines.”
In my experience, childhood interests are a good indicator of adult careers. In Wiwierski’s case, she has parlayed that passion for style and beauty into a position as a social influencer through her online blog, “A Pop of Colour.”
The daughter of Susan Engel-Wiwierski and the late David Wiwierski established A Pop of Colour in 201. Currently she has approximately 30,000 followers on Facebook and Instagram, and another 4,000 on TikTok.
Scrolling through Wiwierski’s Instagram, you will find photos and videos from her most recent vacations, her bridal shower (she is getting married in the summer of 2024), and regular daily leisure activities accompanied by beautiful photography and partnerships with various companies.
“When I started my blog, I was only offering beauty tips,” she recalls. “I have since added content focusing on lifestyle, travel, and fitness.”

In an interview she did with CTV five years ago, Wiwierski noted that, in the beginning, the costs for the beauty products that she promoted through her blog she paid for herself. Over the years though, she, as with sister social influencers, have established working relationships with companies which send her products to promote on her various social accounts.
Wiwierski points out that to be a successful social influencer requires a lot of time for setting up photo shoots, editing and posting of content, as well as monitoring the likes, comments, and overall feedback on the posts.

“I know a lot of people think social media is a super easy job to do, but it really does take a lot of time,” says Wiwierski. “From creating the content, planning the posts, and then seeing what does well and what doesn’t, there is a lot of time and effort involved if you want to be successful at it.”
Content creation isn’t Wiwierski’s full-time job. She says it’s her “5 to 9 after her 9 to 5”, as she is also the editorial director at DEL Communications Inc., a Winnipeg-based trade publication company. The company is a publisher of mostly annual industry and association magazines covering topics in a variety of niche industries.
“Although in high school [Grant Park High School], I originally wanted to be on TV, after I graduated from university in 2010, I had the opportunity to join DEL and I’ve been there ever since,” she says, adding that she has a Bachelor of Communications and Rhetoric from the University of Winnipeg and a diploma in Creative Communications from Red River Polytechnic (formerly Red River College).

For the past few years, Wiwierski has been dividing her time between Winnipeg and Montreal. She met her fiancée – who is originally from Ontario – when he was doing his residency in Winnipeg.
“Montreal is a great city,” she says. “People always ask me which one I love living in more, but I really do love both; they’re so different.”

Local News

Winnipeg-born Elliot Lazar to star as Paul Simon in “The Simon & Garfunkel Story” at Centennial Concert Hall

By BERNIE BELLAN Elliot Lazar’s career has long been chronicled in the pages of The Jewish Post & News. Do a search for his name in our “Search Archives” button and you will find a multitude of stories about Elliot from the time he was five years old.
A talented singer, musician, and musical arranger, also a graduate of Gray Academy, the University of Manitoba’s Desautels Faculty of Music, and the Boston Conservatory, Elliot has appeared many times in Winnipeg, including most recently last summer in Rainbow Stage’s production of “Rent.”
He’s been constantly busy – as a review of some of his past acting credits reveals. Last season alone, in addition to his performing in “Rent,” Elliot also appeared in the National Tour of “Fiddler on the Roof,” and “The Band’s Visit” (Huntington/Speakeasy Stage).
We’re excited to announce that Elliot will be appearing in Winnipeg for one night only, May 21, starring as Paul Simon in “The Simon & Garfunkel Story.”

Here’s Elliot’s own story about his growing up in Winnipeg:
“I grew up in Garden City, attended Gray Academy (K-12) and majored in vocal performance at the University of Manitoba’s Desautels Faculty of Music. I lived in Winnipeg until I was 22, so I’m pretty connected with the arts scene there still. The venue we’re playing, the Centennial Concert Hall, I was last seen in Guys and Dolls in concert with the Winnipeg Symphony Orchestra and Rainbow Stage (2019), and before that I sang with the Manitoba Opera Chorus in 3 productions there. My last performance in Winnipeg was in Rent with Rainbow Stage this past summer. Other local performing arts companies I have a history with there are Winnipeg Jewish Theatre, Winnipeg Studio Theatre, Dry Cold Productions, Manitoba Theatre for Young People, Manitoba Underground Opera, Little Opera Company, and the Winnipeg Fringe Festival. I grew up going to see shows at the Concert Hall, so it’s a wonderful full circle moment for me.”

Elliot Lazar (second from left bottom row) as Paul Simon

About “The Simon & Garfunkel Story”:
Nostalgia-inducing unforgettable hits! The internationally-acclaimed hit theater show The Simon & Garfunkel Story (www.thesimonandgarfunkelstory.com) returns to the road in 2024 with a North American tour to more than 25 cities. Kicking off in Richmond, Kentucky on January 28, 2024, the immersive concert-style tribute show will recreate the magic and authenticity of Paul Simon and Art Garfunkel on stage and chronicles the amazing journey shared by the iconic, GRAMMY-award winning folk-rock duo. It tells the story from their humble beginnings as Tom & Jerry, to their incredible success as one of the best-selling music groups of the ‘60s, and to their dramatic split in 1970. The Simon & Garfunkel Story culminates with the pair’s famous “The Concert in Central Park” reunion in 1981 which had more than half a million fans in attendance. Tickets are on sale now.
 
The show features a set list of nearly 30 songs and uses state-of-the-art video projection, photos and original film footage. A full live band will perform all of the hits including “Mrs. Robinson,” “Cecilia,” “Bridge Over Troubled Water,” “Homeward Bound” and many more complete with the unmistakably perfect harmonies that will transport audiences down memory lane.
 
With more than 100 million album sales since 1965, Simon & Garfunkel’s unforgettable songs and poetic lyrics poignantly captured the times made them one of the most successful folk-rock duos of all time. Over the years, they won 10 GRAMMY Awards and were inducted into the Rock and Roll Hall of Fame in 1990. In 1977, the Brit Awards honored their “Bridge Over Troubled Water” album with Best International Album. In 2003, Simon & Garfunkel were awarded a Grammy Lifetime Achievement Award and the following year saw their “The Sound of Silence” awarded a Grammy Hall of Fame Award.
 

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Local News

Ida and the late Saul Alpern have donated 2 ambulances and a scooter to Magen David Adom in past 4 years

Saul z"l and Ida Alpern

By BERNIE BELLAN Saul Alpern passed away in 2022, but before he died he and his wife Ida had decided to make Magen David Adom a major recipient of their generosity.

As Myron Love noted in an October 2020 article the Alperns had been contributing small amounts to the Canadian Magen David Adom for some time, but it was in that year they decided to donate $160,000 for the purchase of a Mobile Intensive Care Unit for Israel’s Magen David Adom.

As Myron wrote in that 2020 article, an MICUA (which is larger than an ambulance, is staffed by paramedics, and responds only to the most medically serious cases) was donated “to the people of Israel in memory of Saul Alpern’s parents and siblings who perished in the Holocaust.

“It is an expression of my love for my family and my love of Israel,” Saul Alpern said at the time.

In early 2022 the Alperns donated yet another $170,000 for the purchase of a second MICU for Magen David Adom.

The scooter recently donated by Ida Alpern in memory of her late husband and parents/plaque imprinted on the front of the scooter carrier box

Saul Alpern passed away in November 2022, but Ida Alpern has now continued the legacy of giving to Canadian Magen David Adom that she and Saul had begun several years before. Just recently Ida contributed $39,000 toward the purchase of an emergency medical scooter. According to the CMDA website, “the scooter, which is driven by a paramedic, can get through traffic faster than the Standard Ambulance or MICU and provide pre-hospital care. It contains life-saving equipment, including a defibrillator, an oxygen tank, and other essential medical equipment.”

I asked Ida whether she wanted to say anything about the motivation for her and her late husband’s support for CMDA. She wrote, “Having survived the Holocaust, and being a Zionist, Saul felt that supporting Israel was of the utmost importance.”

On May 7, CMDA will be honouring Ida and Saul z”l Alpern at a dinner and show at the Centro Caboto Centre. Another highlight that evening will be the announcement of the purchase of an ambulance for CMDA by another Winnipegger, Ruth Ann Borenstein. That ambulance will be in honour of Ruth’s late parents, Gertrude and Harry Mitchell. The evening will also commemorate the late Yoram East (aka Hamizrachi), who was a well-known figure both in Israel and here in Winnipeg.

For more information about the May 7 event or to purchase tickets phone 587-435-5808 or email sfraiman@cmdai.org

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Local News

Simkin Centre looking for volunteers

A scene from last year's Simkin Stroll

We received the following email from Heather Blackman, Simkin Centre Director of Volunteers & Resident Experience:

Happy Spring Everyone! Hope you all are well. We have a number of upcoming volunteer opportunities that I wanted to share with you. Please take a look at what we have listed here and let me know if you are available for any of the following. I can be reached at heather.blackman@simkincentre.ca or 204-589-9008.
Save the date! The Simkin Stroll is on June 25th this year and we need tons of volunteers to assist. This is our annual fundraiser and there is something for everyone to help with from walking with Residents in the Stroll to manning booths and tables, event set up and take down and much more. Volunteers will be needed from 3 p.m. to 8:30 p.m. on this day. Come and help for the full event or for any period within that timeframe that works for you.
Resident Store – This tuck shop style cart will be up for business shortly. Residents will be assisting to stock and run the store for 2 hours 2- 3 times per week in the afternoons. Volunteer support is needed to assist residents with restocking items and monetary transactions.
Passover Volunteers
Volunteers are needed to assist with plating Seder plates for Residents (date to be determined for plating)
Volunteers are needed to assist Residents to and from Passover Services and Come and Go Teas.
Times volunteers are needed for services/teas:
April 22cnd – First Seder 1:30-3:30 p.m.
April 23rd – Passover Service Day 1 – 9:30 – 11:30 a.m.
April 23rd – Second Seder – 1:30-3:30 p.m.
April 24th – Passover Service – Day 2 9:30 – 11:30 a.m.
April 29th – Passover Service – 9:30 – 11:30 a.m.
April 29th- Passover Tea – 1:30-3:30 p.m.
April 30th – Passover Service – 9:30 -11:30 a.m.
April 30th – Passover Tea – 1:30-3:30 p.m.

Admin/Paperwork Volunteers – Volunteers are needed to assist with filing and other administrative duties. A monthly volunteering job is also available to input information on programming into Recreation activity calendars. Support would be provided for this.
Adult Day Program – A volunteer is needed to assist with the Mondays Adult Day Program Group. A regular ongoing weekly commitment on Mondays from 11 a.m. to 3 p.m. Assist with Recreation programming and lunch supervision for our Adult Day Program participants that come in from the community for the day.
Biking Volunteers – Take our residents out for a spin on one of our specialty mobility bicycles. Training is provided and volunteers will be needed throughout the Spring, Summer and early Fall.

With summer coming there is also opportunity to assist with outings and other outdoor programming! Please let me know if you are interested!

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