Features
Booze, Glorious Booze! Bill Wolchock and Prohibition in Manitoba
Ed. introduction: This story was originally published to our website in October, 2023, but it resonated so much with readers – who have continually told me they enjoyed it so much, I’ve decided to bring it back to our Home page every once in a while. It has received an astounding number of views since it was first published – over 10,000 – making it the most popular story ever published on this website.
To explain, last September, I began what turned into an unexpectedly amusing dive into a part of our Jewish community’s history that is endlessly fascinating to me when I wrote about a book that was published in October titled “Jukebox Empire: The Mob and the Dark Side of the Amerian Dream.”
That book is about someone by the name of Wilf Rabin, who was originally Wilf Rabinovitch. Rabin was born in Morden, but moved to Chicago as a young man. Eventually he became involved in the juke box business – a business which was ripe from the outset for exploitation by criminals, especially the Mafia, as juke boxes spun out huge amounts of cash that were never reported to tax authorities.
In the course of writing my article about that book, I mentioned several other Jewish characters who preferred to make their money illegally. I also referred to someone whose name was spelled “Bill Wolchuk” in a book about Winnipeg’s North End, but I made the mistake of saying “Wolchuk” wasn’t Jewish.
Boy, did that unleash a torrent of corrections from readers. It was made quite clear to me that Bill “Wolchock” was very much Jewish – and that he was practically a legend in this town.
Then I received a phone call from reader Arnold Rice, who told me that he had in his possession an article from a December 2, 2002 Winnipeg Free Press about Bill Wolchock. Arnold offered to loan me the article, but I declined, saying I could probably find the article on the Winnipeg Pubic Library digital archives.
That I did – and when I scanned the article, which was written by a former Free Press writer by the name of Bill Redekop, I thought to myself: Here’s the perfect article for our Rosh Hashanah issue: It’s much too long to ever fit into any other issue – and the theme will likely resonate with many of our readers who might consider atoning for their sins on Yom Kippur.
In any event, I was able to get in touch with Bill Redekop and I obtained his permission to reprint the article in full (for a fee, of course). It turns out the article forms a chapter in a book written by Redekop in 2002, titled “Crimes of the Century – Manitoba’s Most Notorious True Crimes.”
I told Redekop that I was actually able to find the book on Amazon – much to his amazement, but that it was also available at several branches of the Winnipeg Public Library. Now, it wasn’t easy transcribing that chapter of Redekop’s book, but I thought it might prove delightful reading for many of our readers.
So, here goes: The story of Manitoba’s greatest bootlegger – Bill Wolchock – someone whose success was on a par with that other great Jewish bootlegging family: the Bronfmans. (Wolchock, however, liked bootlegging so much that he turned down the opportunity to go straight, unlike the Bronfmans. Can you just imagine how much the Combined Jewish Appeal could have benefited from a “straight” Bill Wolchock? And what of all the buildings that would have been named after him – and honours he would have received from our Jewish community, if he had only decided to emulate the Bronfmans?)
A pair of employees talking on the floor of the CNR shops in Transcona sounds like an unlikely launch to the biggest bootleg operation in Manitoba history.
It was the early 1920s under Prohibition. Leonard Wolchock, 74 son of bootlegger, Bill Wolchock, tells the story.
“Sonny (nickname), a CNR boilermaker one day came up to my dad, who was a machinist with the railway and asked if he could make a part for him. “What’s it for?” my dad asked. “It’s for a still,” Sonny said. Sonny was making stills for farmers out in the country. My dad said, “Sonny, you want to make a still? I’ll make you a still and we’re not going to fool around!”
What began as a still to make a little booze for themselves and friends during Canada’s Prohibition certain soon turned into something much bigger. The two CNR workers realized there was an insatiable thirst for their product. “I don’t think dad planned to be in the business for a long time. It was just going good,” said Leonard.
“Before you know it, my dad was making big booze. He could knock out almost 1000 gallons a day. He wasn’t one of these Mickey Mouse guys making 10 gallons like in the country, like in Libau and all these places. And as time went by, he became very big.”
Sonny and Wolchock parted ways when Wolchock quit the railway to work full-time at alcohol production, but other partners came on side. Every one of them was the same: blue collar men like Wolchock who made a living with their hands.
During Prohibition in the 1920s, Bill Wolchock ran the biggest bootlegging business in Manitoba. He was producing tens of thousands of gallons of 65% overproof alcohol – 94% pure alcohol.
Later, after his business took off, Wolchock shipped almost exclusively to the United States and mostly to gangsters. He stored illegal in farmers’ barns from the village of Reston in southwestern Manitoba to the village of Tolstoi in southeastern Manitoba. He stored illegal booze in a coal yard that used to be on Osborne Street in Winnipeg; in a large automobile service station in St. Boniface;. and in a St. Boniface lumberyard. He stored booze in a Pritchard Avenue horse barn. Those are just some of the known locations.
At the height of the Great Depression, Leonard estimates his father employed as many as 50 people who would not have been able to put food on the table otherwise. “They all had families, they all had houses, they all could put groceries on the table, thanks to the illegal business,” said Leonard.
Crooks or entrepreneurs?
Wolchock’s story has euded historians all these years. When Wolchock was finally caught and sentenced to five years in prison for income tax evasion, the Second World War was on, and his case didn’t get the publicity it might have otherwise. Besides, the Prohibition era had been over for more than a decade and was old news. Wolchock hadn’t gone straight like the whiskey-making Bronfman family, but had continued to bootleg long after Prohibition had ended.
Leonard Wolchock told the story of his father and a gang of North End bootleggers for the first time for this book. The story was checked against news clippings from the period.
Wolchock owned at least two large stills in Winnipeg. A huge four-story still operation in a building that was in the 1000 block on Logan Avenue, just east of McPhillips Street, that produced up to 400 gallons a day; and a huge still in a building that used to be on Tache Avenue, about 300 meters west of the Provencher Bridge on the river side. He also had smaller stills, often in rural locations and owned portable stills. He moved around from barn to barn outside Winnipeg to elude police.
Wolchock never considered what he was doing wrong, said his son. He thought the governments were wrong. People were going to find a way to drink one way or another.
“My father was a manufacturer. He was filling a niche market. I’m not ashamed of anything he did,” said Leonard.
Even the police chief who lived just five doors down from the Wolchock home at 409 Boyd Avenue would drop in regularly for a friendly drink. The fire commissioner, who lived one street over on College Avenue and three houses down, was another thirsty visitor. Granted, Wolchock ran a little import liquor businesses as a front, which was legal at the time, but Leonard has little doubt the authorities knew what his father’s main source of income was.
“The chief of police knew what my father was doing, and the fire chief was over at our place all the time!” said Leonard.
When the RCMP finally moved in on his father for income tax evasion, it was a measure of the respect for Wolchock that he was never arrested. Police called his dad with the news, said Leonard. “The police chief phoned up and said, ‘Bill, I want you to come down.’ They never sent anyone to get him.”
Booze, glorious booze! Was it more glamorous in Prohibition when it was illegal, or was the illegal liquor trade more harmful by turning otherwise law abiding men into criminals? Was illegal liquor more dangerous to your health (alcohol poisoning), and did concealed drink drinking lead to more serious drinking problems?
While both Canada and the United States brought in Prohibition, there was a great gulf in how Prohibition played out in the two countries. Like a typical Canadian TV drama, Prohibition was more shouting than shooting in Canada. In the United States, it was more shooting. Much more.
Corpses in the gangster booze wars in the US were rarely found with just one or two bullets in them, but four, five, eight. Gangsters adopted the submachine gun invented by John Thompson in the 1920s, variously dubbed the Tommy Gun, Chopper Gat, and Chicago Typewriter. Frank Gusenberg took 22 bullets in the famous St. Valentine’s Day Massacre in Chicago, when Al Capone’s men disguised as police officers lined up seven of George “Bugs” Moran’s men against a warehouse wall and opened fire. One creative reporter at the time wrote the machine guns “belched death.”
These two news stories from a single September day in 1930 on the front page of the Manitoba Free Press are typical:
Detroit, Michigan: “An unidentified man was killed tonight by two assassins, armed with sawed-off shotguns who stepped out of an automobile, fired four charges into the body of their victim and escaped in the auto. It was the third gang killing of the week here.
Elizabeth, New Jersey: “Twelve gunmen waited in ambush within Sunrise Brewery here today, disarming a raiding party of seven dry agents and shot and killed one of the invaders.” One federal agent was found shot eight times. “The gangsters, who apparently had been forewarned of the raid, than escaped.”
There are likely several reasons why Canada didn’t go the gangster route. One, there were more loopholes in Canadian law to get liquor if you wanted. For example, you could get a prescription for “medical” brandy. Two, we have never been as gun-happy as the Americans. And three, our Prohibition didn’t last as long. Prohibition in the U.S. ran from 1920-1933. In Manitoba, Prohibition started in 1916 and ended in 1923.
While Canada didn’t have the gang wars like down south, it did become the feeder system, the exporter, the good neighbour and free trader to the U.S. for liquor. Our Prohibition was winding down just as American Prohibition was getting started in 1920. How fortuitous for an enterprising bootlegger! Manitobans could legally buy liquor from the government and run it across the border into the hands of thirsty Americans.
And being neighbourly, we did. One of the major gateways was the Turtle Mountains in southwestern Manitoba. Booze poured through the hills, said James Ritchie, archivist with the Boissevain and Morton Regional Library.
“A longstanding tradition of smuggling through the Turtle Mountains already existed before Prohibition. People had already been smuggling things across for 50 years or more, so alcohol was just more item of trade,” Richie said.
Minot, North Dakota, of all places, was a gangster haven and was dubbed “Little Chicago” back then. A railway town, it served it as a distribution hub for liquor coming in from Manitoba and Saskatchewan.
The 65-kilometer border of Turtle Mountain Hills is carved with trails every few kilometers so there was no way a border patrol could close down the rum running, said Richie. Many of the trails were simply road allowances where a road hadn’t got built. “If you tried to cross anywhere near Emerson, where it’s so flat, the custom guard could see your car coming from 10 miles away. You can’t do that in the Turtles. The custom guard can’t see you from 500 feet away,” said Ritchie.
Many a poor southwestern Manitoba farm family augmented their income with a little rumrunning. They could buy a dozen bottles every two weeks, the government-set allotment for personal use, and sell it for profit just a few miles away. “Prohibition created an economic opportunity for a lot of families,” said Ritchie.
But it was small trade compared to what the Bronfmans would do. Ezekiel and Mindel Bronfman arrived in Brandon in the late 1800s. The 1901 Canada Census lists them as residents of Brandon, along with their children, including Harry and Sam. It was after the Bronfmans had moved to Saskatchewan that they began selling whiskey to the United States in the 1920s. They exported whiskey by the boxcar-load. They later moved to Brandon briefly, where they continued the rumrunning before finally setting up in Montreal.
Meanwhile, Winnipeg was the bacchanalia of the West prior to Prohibition, as the late popular history writer James H Gray, liked to say. By 1882, Winnipeg had 86 hotels, most of which had had saloons. It also had five breweries, 24 wine and liquor stores (15 of which were on Main Street), and 64 grocery stores selling whiskey. The population was just 16,000.
When government turned off the tap, Manitobans went underground. Private stills sprang up everywhere. Ukrainian farmers were famous for their stills and acted as engineering consultants for the rest of the community. The Ukrainians seemed to have an inborn talent for erecting the contraptions, and some stills made the old country potato whiskey. In Ukrainian settlements like Vida, Sundown, and Tolstoi someone’s child was always assigned the task of changing the pail from under the spigot that caught the slow dripping distilled whiskey.
Even Winnipeg Mayor Ralph Webb, who had an artificial leg and was manager of the Marlborough Hotel, campaigned for more liberal liquor laws. Webb wanted to attract tourism by promoting Winnipeg as “the city of snowballs and highballs.”
The United States was interested in the Canadian experiment with Prohibition and summoned Francis William Russell, president of the Moderation League of Manitoba, a group that opposed Prohibition, to a U.S. Senate committee in Washington in 1926. Russell said Prohibition simply resulted in the proliferation of stills in Manitoba.
Arrests for illegal stills rose from 40 in 1918, two years into Prohibition in Manitoba, to 300 by 1923. “We found that the province of Manitoba was covered with stills,” he said. He claimed Prohibition hadn’t stopped drinking, it had just kicked it out of the public bar and into the home where it wreaked havoc on families.
One of the strangest still stories took place in the RM of Springfield, just east of Winnipeg, when an RCMP officer and a Customs inspector came across a “mystery” shack. Sure enough, they found a still inside and went in and began dismantling the evidence. Unknown to them, the owners arrived, saw what was going on, and set fire to the shack with them in it. The agents escaped the flames in time, but so did the arsonists, and no charges were laid.
Yet historical accounts only mentioned small stills in Manitoba. Some historians concluded there was no major bootlegging out of Winnipeg, just small neighbourhood and homestead stills. The story of Bill Wolchock shows that not to be true.
Winnipeg had two large thirsty markets in its vicinity: the Twin Cities, St. Paul and Minneapolis in Minnesota, and to a lesser extent, Chicago, Illinois.
St. Paul was a nest of gangsters. John Dillinger, Baby Face Nelson, Machine Gun Kelly, and Ma Barker and her sons, all took refuge in the city at one time or another. The person who ran the underworld in St. Paul was gangster Isadore “Kid Cann” Blumenfeld.
Chicago, of course, was the gangster capital of North America, controlled by Al Capone.
Capone was just 25 years old when he controlled Chicago. It does seem that Prohibition brought many young people into crime. Another Chicago bootlegger, Hymie Weiss, was gunned down by Capone’s men at the tender age of 28. “Hymie Weiss was not Jewish as his name suggests, but Catholic. His real name was Wajciechowski, and Hymie was a nickname.)
Wolchock and his partners were in their early twenties when they started selling booze. Wolchock shipped pure alcohol to both the Twin Cities and Chicago, but more so to Minnesota. When his son Leonard attended a convention in Minneapolis years later, he was feted by a gangster-looking character who recognized Leonard’s resemblance to his father. The gangster offered to foot his bill.
Wolchock Sr. Also sold to Duluth, Minnesota, and to Alberta distilleries. It’s also likely he was also shipping to Minot, since he was storing alcohol in barns in southwestern Manitoba. His business was selling to other manufacturers who brewed the pure alcohol into liquor. He would get rich from it.
Archibald William Wolchock was born in Minsk, Russia, which is now in Ukraine, in 1898, and came to Winnipeg in 1906 with his parents. He grew up and married and lived at 409 Boyd Avenue, at the corner of Boyd and Salter Street. Wolchock wasn’t a gangster, but he sold to them. Leonard believes his father likely dealt with Kid Cann in the Twin Cities, who ran the illegal liquor business there. “My dad did a lot of business in St. Paul,” said Leonard.
Most of what Leonard knows about his dad’s business was told to him by friends and associates of his dad. His father followed the code of the day and kept his business and home separate. Wolchock had a simple rule for his son if people should ask about his work: he would press his index finger to his lips.
While at Assiniboia Downs a man once approached Leonard and said he knew his dad. This sort of thing happened a lot in Leonard’s life because he resembled his dad.
“The guy was a railroader,” Leonard related. “He said, ‘I knew your dad. We stole a train for him once. I said, ‘Get out of here.’ He said, ‘Listen, your dad said he had a big shipment going to Chicago that he couldn’t deliver by car. I told him, ‘Don’t worry, Bill.’ The man said a crew of four, including a brakeman, pulled an engine and three box cars over at Bergen cut-off and loaded them with alcohol. The alcohol, when it went by rail, was shipped in 45 gallon drums. Somewhere along the track, the railway men switched the cars over to the Soo Line track that went to Chicago. When the payoff came, Wolchock showed up at a secret location and dished out $100 bills like playing cards to the railroaders.
The Bronfman family knew about Wolchock and Wolchock, of course, knew about them. Wolchock was friendly with the Bronfman brother-in-law, Paul Matoff, who ran Bronfman stores in Carduff, Gainsborough, and Bienfait, Saskatchewan where he sold whiskey to American rumrunners. On October 4th, 1922, Matoff took payment from a North Dakota bootlegger. Shortly after a 12-gauge shotgun blast killed him instantly in the railway station. The murder was never solved.
“Matoff told my dad, ‘Bill, your market is in the States,’” said Leonard.
Another time a friend of Wolchock Sr., nicknamed Tubby, took Leonard aside. They bumped into each other at the hospital, where Wolchock was dying. “Tubby said he and his brother had a truck, and one day my dad called and asked if they had a tarp for the truck. They said, yeah, so dad said, “Go to such and such place, back up your truck, don’t get out, don’t look in the mirror, don’t do nothing. Someone will put something in your truck. Then go to this address and do the same. Don’t get out, don’t look in your rearview mirror, don’t do nothing.’ That’s how business was done.”
Wolchock was always a sharp dresser and wore suits and long overcoats. His shirts were specially made by Maurice Rothschild’s in Minneapolis and monogrammed AWW across the pocket. His suits were made in the Abe Palay tailor shop that used to be on Garry Street across from the old Garrick Theater. “My dad wore a fedora because he was bald,” said Leonard. One of Wolchock‘s favourite hangouts was the Russian Steam Baths on Dufferin Avenue, where he went Wednesdays and Saturdays.
When that closed, he and his bootleg pals went to Obee’s Steam Baths on McGregor near Pritchard.
Wolchock had a chain of people with various trades and skills on the payroll and always paid well. For example, he had agreements with several tinsmiths to make him the gallon cans to put the alcohol in when it was being smuggled by car.
One tinsmith told Leonard he used to make $200-$400 per week moonlighting for his father. He earned $30 a week on his day job as a tinsmith.
The gallon cans would be put in jute bags and tossed in the back of a car. The drivers would go across the border at small town points like Tolstoi and Gretna.
Border security back then wasn’t like it is today.
Wolchock couldn’t buy anything in bulk, like the sugar to make the alcohol or the cans to put the liquor into, because it would attract too much attention. So he had deals all over the place. He had a deal with a major local bakery, which used to have a central bakery and stores around Winnipeg, to supply him the sugar. He also had a deal with a bakery out on the West Coast.
Wolchock even had deals with hog farmers to get rid of the mash from alcohol production, which makes an excellent feedstuff for livestock. He had drivers and sales agents. He had a chemist on the payroll.
Wolchock also had two or three henchmen. They carried guns in shoulder holsters and hung around the family, but they were the only business associates that ever came to the house. “My dad lived a normal life. We sat and listened to hockey games, but he had strong-armed men around if there was any trouble,” Leonard recalled.
“My dad wasn’t a run-around,” said Leonard. “He was a family man. He was home for lunch and dinner all the time.”
Wolchock also had a friend highly placed with the federal excise office in Winnipeg. His name cannot be revealed here. He also had a highranking local bank official who helped him, but Leonard also doesn’t know in what way. Wolchock once gave his sister $30,000 to deposit in a bank, but that’s all Leonard knows about the transaction. Later in life, Leonard once asked the banker, a big gruff man who always smoked a cigar, what his arrangement was with his father. “None of your f-ing business,” the banker snapped.
One of the problems for Wolchock was where to put the money. He made piles of money, but he couldn’t deposit it in the bank like everyone else because he couldn’t explain to authorities how he made it. Leonard thinks he stashed it, but doesn’t know where. While the family didn’t live ostentatiously, perhaps because that would have attracted attention, they always had money at a time when most people didn’t. “People were dirt poor. There was no money around,” said Leonard. All four of Wolchock ‘s sons received vehicles when they were old enough to drive and all would later get houses when they left home.
One of Wolchock’s hobbies was collecting racehorses with names like Dark Wonder, Sun Trysts, Let’s Pretend. “My dad had a stable of horses in the early days to just get rid of the money,” said Leonard. Leonard’s mother Rose used to travel to watch the horses race at major racetracks in California and Hastings Park in Vancouver. Other enterprises Wolchock invested in included buying a ladies’ garment factory and the Sylvia Hotel in Vancouver. Leonard believes his father may have been a millionaire by the time he married Rose in 1927. Leonard was born the next year. “My mother’s family was poor. Dad gave them lots of money. He paid for everything. Money was of no consequence.”
His parents regularly took vacations in Hot Springs, Arkansas, which was sort of a racketeer tourist destination at the time, with legal gambling introduced thanks to gangster Meyer Lansky. It also had bath houses with natural hot springs. For some reason, racketeers had a thing for steam baths and hot springs.
Leonard claims – and insists it’s true – that his father would carry around $15,000 on him all the time. He once walked into a car dealership on Portage Avenue where McNaught Motors is now and bought a Cadillac on the spot with cash. “I never saw my dad with a wallet. All he had was a roll of bills with an elastic around it.”
Everything was in cash. For his bootlegging business Wolchock would buy six to eight cars at a time for his rumrunners to transport booze. He bought the cars at two Winnipeg dealerships where he had business relations. The first thing he always did with the new cars was tear out the backseat so he could fit in more alcohol. The stable of cars was parked inside a St. Boniface service garage. The runners had access day and night, mostly night. They sometimes went all the way to destinations like St. Paul, but usually they would just cross the border and unload into a shuttle car driven by an American rumrunner.
Wolchock and his merry men were a crosssection of Manitoba nationalities and religious origins in the 1920s. Wolchock was Jewish, and his cohorts were a mix of Poles, Frenchmen, Scotsmen, Ukrainians, Jews, Mennonite farmers near Steinbach, and Belgians – “a lot of Belgians,” Leonard said.
Leonard doesn’t know exactly how many people it took to run a still, maybe eight for the larger ones. When RCMP busted Wolchock‘s large still on Logan Avenue in 1936, it was the largest still ever found in Manitoba. Its operations extended to all four floors and into the basement, according to the Manitoba Free Press. The building also had an office, two vehicles and living quarters on the third floor. Employees gained entrance to the living quarters through a crawl space. In the living quarters were bunk beds and cooking equipment and books. The building was empty when police raided it. No charges were laid. The building was owned by the city from a tax sale.
Even after Prohibition ended and liquor was legal, it was government-controlled in Canada, so good money could still be made in bootlegging. The Bronfmans had managed the tricky business from illegal bootlegger to legal distiller, but not Wolchock. Like most law breakers, he didn’t quit while he was ahead.
RCMP finally charged Wolchock after customer Howard Gimble of Minneapolis got caught and ratted on him. Gimble was the key witness against Wolchock. The Manitoba Free Press reported that RCMP had tried been trying to nail Wolchock for years before Gimble gave them their break.
The charge was conspiring to defraud the federal government out of income tax moneys on liquor sales. The RCMP claimed he defrauded the government of $125,000, but that that was just a figure plucked out of the air, based on the scale of operation from a single portable still. The jury was locked up for the 10-day trial because of previous suspicions of jury tampering. Gimble told the court Wolchock had a portable still he moved from farm to farm near Winnipeg. RCMP found the still on Paul Demark’s farm in Prairie Grove, now a bedroom community at the end of Ste. Anne’s Road, just past the Winnipeg perimeter. But Gimble told the court Wolchock also used the still on the farm of Abraham Toews near Ste. Anne on Dave Letkeman’s farm just southeast of Steinbach, and in Jay Kehler’s barn one mile west of Steinbach. Court was also shown pictures of warehouses and buildings around Winnipeg, including St. Boniface, used in Wolchock ‘s illegal liquor business. Gimble also alleged Wolchock operated another still on a farm near Stonewall. He said it produced five thousands of gallons of alcohol that summer of 1940.
Wolchock and seven of his partners were convicted, but it took three trials. The first trial was declared a mistrial due to suspicion of jury tampering. In the second trial proceedings were halted when Wolchock required a hernia operation. Finally, he was sent to jail.
He got five years in Stony Mountain Penitentiary, and that was before there was such a thing as parole. It is the most severe sentence ever laid in Manitoba history for a liquor offense. Up to that point in March of 1940, no one had received more than an eight-month sentence for liquor offenses in Manitoba. Also convicted and sentenced were Ned Balakowski, three years; Ben Balakowski, eight months; Frank McGirl, eight months; Jules Mourant, one year. Sam Arborg, Eugene Mourant, and Cass Morant each received suspended sentences.
After serving his time, Wolchock remembered the people who helped him in prison. A prison guard at Stony Mountain named Mr. Anderson was always kind to Wolchock. When Wolchock finished his prison term, Leonard was sent out every Christmas over to the Anderson household to deliver food and presents.
Wolchock Sr. also gave generously to the Salvation Army. “He was a great guy to the Salvation Army because the Sally Ann was very good to him in jail,” said Leonard. His father also saw to it that Leonard took Jewish dishes to the Jewish prisoners in Stony Mountain on the high holidays.
He had money left when he got out of jail but the cost of lawyers for three trials drained a lot of it. Wolchock paid everybody’s legal fees. His wife Rose managed their family of four young boys while he was in prison for five years, and Wolchock, when he got out, bought the home then called Bardal Estate, formerly owned by Winnipeg Funeral Director Neil Bardal. It’s a large clapboard house at the end of Hawthorne Avenue in North Kildonan, along the river on what is now named Kildonan Drive. “There was a fireplace in every bedroom,” Leonard recalled. Wolchock also had money to buy a little company, Canadian Wreckage and Salvage.
But the money wasn’t anything like he was used to and, after a couple years, Wolchock called his old mates together for a meeting. He wanted to make one last batch. Who was in? So the men walled off a portion of the Bardal’s home basement. Two of Wolchock’s close friends were bricklayers – and they constructed a still behind the wall. There were no neighbors on Kildonan Drive at the time, so there was no one to detect the smell from alcohol production. The men made the alcohol, distributed to people they could trust, and dismantled the operation. Then they rode off into the sunset.
“The old man had a bundle of money and he dished out to everyone. Louis went to Sudbury and got a 7-Up franchise; Charlie went to California and bought a liquor store; Benny G bought a trucking company; Benny B moved to Vancouver; Ned went back to work.” There were others involved, but Leonard doesn’t know what became of them. Other partners had already taken their money and invested before the RCMP arrest: Johnny B moved to Vancouver and bought a furniture store; Fred S bought a retail fish store in Winnipeg that still exists today under different owners; another partner went into the hotel business.
And Wolchock? “My dad started Capital Lumber at 92 Higgins Avenue with a partner,” said Leonard. “He didn’t make money like in the past, but he still called the shots and had a successful little business.”
That was Prohibition.
“There was honour among men. Back then, your word was your bond. Nothing was written down. Everything was a handshake,” said Leonard.
“My dad came to this country and he always called it the land of milk and honey. He always said that. He said it after he got out of prison, too. He was never bitter.”
Archibald William Wolchock died in 1976 at age 78.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
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Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.

How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
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Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.

