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COVID-19: How it’s affected Israeli-owned local engineering company Iris Construction Management – Part 1 of a series

Alex Rubanny (left) & Dmitry Kruglik

Ed. note: A while back I was put in touch with a university student by the name of Jon Van Deer Veen who told me that he would like to gain some experience working for The Jewish Post & News over the summer before returning to school.

Jon explained that he had spent last summer in Israel on a program known as MASA which, according to the MASA Israel Journey website, “is the leader in immersive international experiences in Israel for young adults (18-30).”
I asked Jon whether he’d consider writing about local businesspeople who belong to the Jewish Business Network (an organization I helped to start, along with Tamar Barr of the Rady JCC, five years ago). Jon said he’d be glad to take on the project and will be writing a continuing series for us over the coming months.
Here is the first of his submissions:

By JON VAN DEER VEEN

To get an insight into the economic impact of the Covid-19 shutdown, we have reached out to many businesses to get their stories. One of the first interviews on the subject was with Alex Rubanny, the Vice-President of Planning and Engineering at Iris Construction Management. 

Iris Construction Management was founded by two Israelis, Dmitry Kruglik and Alex Rubanny, who emigrated to Canada to begin a new life. Both of them had been successful structural and mechanical engineers in Israel. They have over 30 years of combined experience in the industry, which means they bring a level of in-depth professional knowledge to their company, not always found among executives. Having “cut their teeth” in the extremely competitive environment of the Israeli construction industry, they dedicate themselves to cost savings and franchise optimization. Naturally, I was very excited when Alex agreed to an interview with me because his focus on economic efficiency is a valuable lesson for struggling businesses to hear during the current quarantine in which thousands of companies have been forcibly closed, many never to reopen. 

Our conversation began by us discussing how Covid-19 has affected his business and his clients. Alex was very upfront with me and said companies that are his usual clients are struggling. According to Alex, besides the industries which have been entirely shut down, those businesses which remain partially open are experiencing severe cash flow problems and do not have the cash reserves to sustain themselves.
A JP Morgan study backs his claims, noting that less than one-half of all small businesses maintain a cash reserve equal to one month’s expenses. So, in an attempt to stay open many companies such as restaurants have shifted their business models, and now focus on delivery services. However, Alex doesn’t think that will be enough for many restaurants to survive.
He emphatically stated: “Every month they are losing income, every month the restaurants stay shut down will take one year of recovery, EVERY MONTH, so if they are shut down for three months that means they will probably need three years of recovery from Covid.” This was a shocking statement to hear, but it made sense once he explained it. 

Restaurants and many other service sector businesses struggle to get by in the most normal of times and operate on extremely tight margins. Moreover, many companies have high overhead operating costs which don’t go away even if their customers do; electricity, heat, and rent are ever-present expenses, as well as the salaries and material costs that are necessary to continue operating.
I then pressed him further on operating expenses and asked how the global pandemic and quarantine surrounding Covid-19 has disrupted the supply chains across the planet that many people and businesses rely upon. His response again was not great news to hear for local store owners: “Oh yeah, definitely. Some of the equipment suppliers have shut down their businesses, and some have reduced volume, and we are facing serious delays with equipment these days, so we are searching for new suppliers.”
However, what he said next might give some hope for small business owners as he talked about overhead costs. “Different times bring opportunities for small businesses and small suppliers who have maybe fewer people; they could be more cost-effective because they have fewer employees and less volume so these days their prices are becoming more cost-effective for us.”
Alex continued to explain that before, he and Dmitry used to work with big suppliers to ensure equipment deliveries were on time, and that they had a large variety of products to choose from, but these days they are moving into smaller business models and letting small businesses provide them with services, regardless of the lower quality warranties and customer service. Essentially, businesses that don’t require thousands of overseas offices and large warehouses full of products, but instead supply you directly from the manufacturer, can survive because they lack the large expenses of other companies and, as a result, aren’t nearly as leveraged through the purchase of what are now useless assets waiting in storage. 

Not knowing too much about the construction management industry, I asked Alex how his company can save money for his clients, and he laid it out plainly: “We are an outsourcing company, so we get paid by the project – not as if we had a construction manager for our company where we would pay his salary if we had a project or not; you’re still paying a salary to an accountant, money for the researchers, and stuff like that.”
He continued: “In-house construction managers hire general contractors who would add a cost on top of every item they supply, like fryers, grills, exhaust hoses and every material.
“We are working differently; we are sourcing from specific contractors, not general contractors, and then we are able to save on the general contractor profit, and we are able to save on the profit they put on the equipment because we are the sole supplier for the entire operation. So, when you come to us, and you need architects, engineers, having to apply for permits, or supervisors, you get everything in one company – everything through one office and therefore you can save on cost because you don’t need so many people around.”
Alex explained how he has avoided accepting common inefficiencies in the industry in order to reduce costs for his clients. What particularly struck me was how much time wastage there is in so many construction projects and how a general contractor’s supply costs could be inflated by 20-30 percent to cover expenses that can be incurred while not actively working on a project, such as in winter. 

To finish off our discussion, I asked Alex his thoughts on reopening, and he gave me a mixed response. Iris Construction Management looks forward to reopening because they see it as an opportunity to display their cost-saving techniques, but Alex realizes that for many businesses, it will take a long time to recoup the losses incurred from the Covid-19 quarantines and many more will never reopen. 

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Features

The Allure of Cherry Scents in Modern Fragrance Trends

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One of the most famous perfumes of the generation is the Tom Ford Lost Cherry and the well-loved fragrance is simply unbeatable. They’re so developed, deep, and warm. For customers looking for a more affordable option, perfumes like Ambery Cherry have found a nice middle between luxury and attainability.

Why Cherry Scents Are Having a Moment

Cherry fragrances offer sophistication, freshness, and complexity. These perfumes strike a perfect balance between sweetness and adulthood, making them suitable for any occasion and mood. Cherries are a symbol of indulgence, delectability, and nostalgia. There are several fragrance users who want more than just a nice and simple scent; they’re looking for a story too.

For this reason, a lot of perfumers have gotten extra inventive with their cherry notes, including other notes that establish a unique story. Almond notes, tonka bean, smoky undertones – anything that can place wearers directly on a unique pedestal in an olfactory universe. With this newfound creativity, cherry-scented perfumes have become a genre of their own in the world of luxury perfumes.

Cherry Fragrances and the Senses

Just imagine the moment when someone with cherry fragrance sprays it on their skin. The first notes that blossom through are of tangy, sweet cherry juice. You are then transported to an orchard bathed in sunlight. That is the kind of sensory experience you get with a cherry fragrance.

They’re the right mix of elegant and playful and warm and bold. Again, the likes of Tom Ford Lost Cherry have raised the bar when it comes to making a perfect fragrance. This has, in turn, resulted in the likes of Ambery Cherry becoming easily available to the masses.

Cherry Scents as Personal Statements

Fragrances are not just some additional accessory but an extension to your personality. Cherry fragrances, with their warmth and alluring nature, allow the wearer to make some pretty unforgettable, striking statements everywhere they go. The kind of people who stop and give them a try are people who enjoy timeless elegance while remaining modern and fresh! There is something about cherry fragrances that intrigues you. You just can’t pinpoint what it is but they smell divine.

Finding the Perfect Cherry Fragrance

Given that cherry fragrances are so hot right now, you might find yourself doing a double take as you try to navigate your next move. The best way to decide is to choose one that aligns with your personal style. If your tastes run to the daring and complex, Tom Ford Lost Cherry might tickle your fancy.

If you are after a comparable experience at a more appropriate price tag, there are options like Ambery Cherry as alternatives. They make cherry perfumes accessible to everyone, no matter how deep their pockets are. This will only mean that more of us will experience and fall in love with this note.

Embrace the Cherry Trend

Cherry perfumes are for everyone but many already know this, especially now that there are affordable alternatives. For those who are regular shoppers at luxury perfume counters, don’t let this amazing scent escape your growing collection. Welcome to the beautiful world of cherry perfumes. Now that there are pocket-friendly yet luxurious editions, what is stopping you from considering them?

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Advanced Servers for Lightning-Fast Performance

Nothing ruins an awesome gaming experience quite like lag — or bugs. Overheated servers, not enough server-pressure points, and even the choice of a hard drive over a solid-state drive because if the host is lagging, you’re lagging. And at CrazyVegas, we don’t do “lagging,” or its little brother, downtime.

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Cutting-edge Graphics Powered by HTML5

The design makes or breaks the online casino. Some even say it’s as important as games. With HTML5 used in CrazyVegas, there’s nothing to worry about. The game design and graphics look and act just about the part. All modes can be played on any size screen without a clumsy or confusing transition.

From playing that latest slot to getting into that poker final and anything in between. There’s a clear view of all the visuals and there are no visual bugs that make it painful on the eyes. All thanks to magical HTML5.

AI and Machine Learning for Personalized Experiences

Beneath the system, the AI and machine learning algorithms are creating a uniquely designed gaming world for each player. CrazyVegas uses AI to analyze players’ input and then provide real-time gameplay and promotional offers depending on this player’s preferences.

If the AI detects this player has a preference for games that require more strategy (e.g. BlackJack) then this could result in higher table games or even more game tips to help you play and win. This has made the system create an experience built for the people who play it. But decentralized at the same time.

Secure Transactions with Blockchain Integration

Security is paramount in any online casino, and CrazyVegas doesn’t disappoint. By utilizing blockchain technology, this online casino can provide an unprecedented level of security (and transparency) online — beyond anything else in the industry. With blockchain, user funds are safe and games are fairer.

Any transaction (e.g., deposit, withdrawal) is encrypted and transmitted securely, channeled onto a decentralized contract ledger that ensures your money plus data are safe from any kind of hack.

Mobile Optimization

With the days we live in now, online gaming is a form of relaxation and this casino is just as good as its competition. It is mobile-friendly, meaning a customer can play whenever, wherever!

Thanks to the design and discomfort of cookies, this online casino is for any player. It doesn’t matter if you are at home or just about anywhere, you can definitely play your favorite games on your mobile.

Fair Play with RNG Technology

One of the most important aspects of online gaming is fairness. CrazyVegas has this well covered and uses Random Number Generator (RNG) technology throughout its games to ensure that all game outcomes are entirely random.

Third-party independent testing ensures this remains the case, and our users can be certain they are all in with a fair and equal chance. And with us, the gameplay really is a play that can be trusted!

The Future of Gaming at CrazyVegas

As technologies evolve, we evolve too. CrazyVegas always follows the edge of the possible and even more, providing all the incredible tech pieces to give you more depth and more awesomeness in your gambling. Imagine walking into your VR casino, chatting with other players and a dealer in real time, or using AR to make your gambling appear right on your dinner table! All the tech pieces are endless, and we will take it all to provide the best new experiences to our players.

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Features

Remembrance of Things Present

Bill Marantz

By BILL MARANTZ When I woke up, on Monday, November 11, I forgot it was Remembrance Day. Or, as the “Chosen People” call it, Groundhog Day. Aka: “today.” True, as usual, I had pinned on a fake poppy (that, as usual, had fallen off) but that is the extent of my involvement in this memorial holiday. You don’t have to be reminded of something you can’t forget.

Take the Holocaust.

Please. As far as Velvel Marantz is concerned, Yom Hashoah is redundant. An annual guilt trip I’ve been on since the age of ten, shortly after Donald Trump’s previous incarnation made an ash of himself, and his “Final Solution” was revealed. To atone for the sin of being born in Canada, and being too young to be forced to risk my life on a European battlefield, I would lie awake, in bed, and torture myself with fantasies of being tossed into a roaring fire, kicking and screaming, as the iron door shut behind me. In my innocence, I didn’t realize it was not my European brothers and sisters that were fuel for Adolph Hitler’s “ovens,” but their lifeless remains.

When I learned the true details of their martyrdom, I had a slightly less harrowing nightmare to conjure up. One that involved “shower rooms” that dispensed Cyclone B, rather than H2O. This may seem like a rather morbid turn of mind but I am not an exception, but the rule. That’s what Judaism is all about. Remembrance of things present. Every morning, the first thing we do, is count our blessings. Recite fourteen prayers of thanks that can be summed up in a single prayer: “Thank you, ha’Shem for letting me wake up.” And every Saturday, and Jewish holiday, we recite a passage from the same book we’ve been reading for several thousand years. Lest we forget where we came from, and where we don’t want to go.

Again.

It’s like a joke my late friend Ron Brooker, who worked for Fox films, used to tell. The Jolson Story and Jolson Sing Again were such big hits that they were thinking of making another sequel: Jolson Sings Again and Again.

Jews dominate the movie industry but we don’t all go to the synagogue. Or “Temple,” as my New York cousins say. Not all Jews are created equal. There are secular Jews, self-hating Jews and assimilated Jews, who don’t “identify” as Jews (to use the current jargon). But there’s no escape. It’s like the Mafia. “Just when I think I’m out, they pull me back in!” Judaism is not a choice; it’s “bashert.” A blessing and a curse. Like winning a Gold Medal in the women’s 100 meter butterfly and still having to pee, standing up. To paraphrase my favorite author, Isaac Bashevis Singer: “If you ever forget you’re a Jew, don’t worry, there will always be a Gentile around to remind you.”

Which is why I don’t bother to celebrate Remembrance Day.

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