Features
David Steinberg speaks fondly of his Winnipeg roots in autobiography
By MARTIN ZEILIG When asked why he decided to write this entertaining and insightful book comedian/director/writer/producer/actor David Steinberg provides a concise and reasonable response.
“Money,” Steinberg said in an email response to a series of questions sent to him by this reporter.
He seems to be following, at least in part, the wise words of Samuel Johnson (Dr. Johnson) the 18th century English writer, moralist, critic, editor and lexicographer who famously said, “No man but a blockhead ever wrote except for money.”
David as a youngster in Winnipeg
Left: David (right) with his older brother Fishy, in 1946
Top right: David in Israel while on a scholarship to the Hebrew University
Bottom right: David playing basketball at the YMHA on Hargrave, 1953
But, to be fair, there was more to Steinberg’s reply: “And I have a lot of memories and information about comedy and comedians I wanted to share.”Steinberg grew up in Winnipeg, where he studied theology at yeshiva at the age of fifteen, and went to the University of Chicago, leaving to become a member of Second City, notes his bio.
He appeared on Broadway with Elliot Gould in Jules Feiffer’s Little Murders and Carry Me Back to Morningside Heights, directed by Sidney Poitier. During Steinberg’s almost three decades as a stand-up comedian, beginning at the Bitter End, he released four comedy albums and received two Grammy nominations. Steinberg has directed many TV shows, among them Seinfeld, Curb Your Enthusiasm, Designing Women, The Bob Newhart Show, and The Golden Girls. He lives in Los Angeles and New York with his wife, Robyn.
This writer has known David “Duddi” Steinberg for decades. His sister, Tammy Lazer, and her (late) husband, Harry, and their two children, Hart and Shelley, lived next door to the Zeilig family in Garden City for a number of years.
I have vivid memories of Hart and me playing football catch on Primrose Crescent with “Uncle Duddi” whenever he used to come visit the family. David drove a blue 1959 Plymouth Valiant.
On at least one occasion, he even visited my parents, Lillian and Morrey, and played his guitar and sang a folk song while sitting on the orange shag carpeted living room floor of our five room blue bungalow.
While watching David on a television comedy special from Hollywood many years later, my mother reminisced about that special time when the young “still undiscovered” Duddi Steinberg had serenaded her.
I recall a standup comedy show Steinberg gave at the Centennial Concert Hall back in the late 1970s. Afterwards, he invited some friends, including my mother, and family members backstage to visit him in his dressing room for a while.
As someone said afterwards, “Fame and success hasn’t changed him. Duddi Steinberg is still a real down-to-earth mentsch.”
My late brother, Ken, worked as a radio arts correspondent for CBC in London, England for many years back in the 1960s and ‘70s. I recall him telling me that he and his first wife, Gillian, saw a play in the west end, which had first appeared on Broadway, starring Steinberg.
“The play wasn’t memorable,” Ken said. “But, David is an engaging actor. He’s very good.”
Steinberg writes that it took him a few years to write the book—all the stories, reminiscences, tales of directing, performing and related anecdotes and incidents—to get it “where I wanted it.”
The list of comedians in the book seems endless, from Sid Caesar and Mel Brooks, to Don Rickles, Lucille Ball, Rodney Dangerfield, Richard Pryor, Robin Williams, Billy Crystal, Lily Tomlin, Ben Stiller, Chris Rock, Martin Short, Steve Martin and so many more.
“We didn’t have TV in Winnipeg while I was growing up,” the author writes.
“I watched every movie as a kid and listened to every radio show. Radio was so exciting. It was all about your imagination. You were creating pictures in your head from what you were hearing. I always applied that to my stand up. Second City (the Chicago comedy and improvisational troupe) was one of the best things that happened to me early on.
“I learned from seeing Lenny Bruce perform at the Gate of Horn that a comedian could be dapper and still be funny (rare for the time). Lenny was a genius. He was soft-spoken and never pandered to the audience. He was never afraid of being controversial. He was my comedic hero. He was everyone’s comedic hero.”
He also considers being on The Tonight Show Starring Johnny Carson for over 30 years as a major highlight of his career.
“Johnny asked me to host it when I was 26,” Steinberg says. “Looking back, being on that show with Johnny was everything to me. I love comedians and I love my life in comedy. I loved directing all the shows from Bob Newhart to Curb Your Enthusiasm. And I’m so proud of this book.”
Yet, in looking back at his long and illustrious career, Steinberg says that “Getting the Order of Canada (presented by former Governor General Her Excellency the Right Honourable Julie Payette) was one of the most important moments in my life. Remember, my father (a rabbi/grocer) and mother were Russian immigrants, with very little. My only regret is that they were not there to see me get one of the highest honors of my beloved country.”
Some notable excerpts: “Insecurity combined with arrogance is good DNA for a comedian. So is anger, aggression, and sadness. If you’ve had a great life and a wonderful bar mitzvah and you’ve been given a lot of money, you’d make a lousy comedian. You’re better off being the comedian’s lawyer.
“…I may be the only comedian to have made Elie Wiesel laugh; that I was admired by the great New Yorker writer S.J. (Sid) Perelman, and by Philip Roth, Kenneth Tynan, and Harold Pinter. And that I was virtually adopted by Groucho Marx and many of the legendary old-timers (such as Jack Benny and George Burns) at Hillcrest Country Club. I also directed Burt Reynolds at the height of his considerable fame, before he self-destructed.
“It’s a funny thing about comedy: when you give your life to it, it can become a serious business. I spent my life in and outside the comedy world, and it is a world, a universe unto itself.
“But this book is not just about my life in comedy—it’s about my life and comedy in the last half century. I lived through a time when stand-up comedy was a poor relation to other forms of entertainment, when being on a successful sitcom was nothing to write home about. But, I think I was one of a group of people—along with Steve Martin, Richard Pryor, George Carlin, and a few others—who pushed stand-up forward as an art form and made comedy an important part of the culture.
“Comedians ‘steal’ from each other all the time—not material, but ideas. There’s no good comedian that hasn’t stolen ideas from someone. And you don’t really ‘steal’ material. You do your own version of it. And so that’s a bar code. So Shelley Berman on the phone—I guarantee you Nichols and May had their comedic ‘on the phone’ piece before him. Bob Newhart was on the phone in a way no one else was.”
Then, there was the time Steinberg was best man at the wedding of the notorious Mafia kingpin Joey “Crazy Joe” Gallo.
He writes: “Joey Gallo was about forty years old when we met and about as famous in his own high-visibility field as I was in mine.”
Caption under a photo— one of many photos— in the book: “I hadn’t known Joey Gallo that long, maybe a year or so, but I arrived at Jerry and Marta Orbach’s house for a party, and when I got there, I was told that Joey and Sina were getting married right then.When Joey insisted I be his best man, the priest was so excited I froze, surprised and shocked, as you can imagine. (I thought it should have been Jerry, who had known him for many, many years). And here I am right after the ‘I do’s’ with the happy couple. March 1, 1972.
“I remember, as a child, sitting in my neighborhood Winnipeg movie theatre all day, every weekend, watching the same Marx Brothers movies over and over again, and laughing and laughing and laughing, worshipping this great, odd, funny man with the funnier name, Groucho.
“Cut to eighteen years later, meeting my childhood hero, my new friend, Groucho. He could still make me laugh, but this time I could reciprocate the gift of laughter.”
David Steinberg’s life has, as he admits, been a dream built on laughter.
A legend in his field.
“Inside Comedy: The Soul, Wit, and Bite of Comedy and Comedians of the Last Five Decades”
By David Steinberg
(Knopf 335 pg. $40.00)
Captions for above photos, as supplied by David Steinberg:
Left: “On set with Jordan Peele (left) and Keegan-Michael Key (center). Many years ago, I directed Keegan in the pilot Frangela and subsequently became a big fan of Key & Peele. I was lucky to have Keegan and Jordan on Inside Comedy and to get to know these two amazingly talented people.”
Credit: Ty Watkins
Centre: “On the set of Inside Comedy. These are all people I love. They light up a room. Mel Brooks and Tim Conway are always buoyant, Jon Lovitz is so smart and just finished doing a perfect imitation of Woody Allen’s moose story, which he said inspired him into comedy. And my good friend Alan Zweibel, who is every comedy writer’s matzo brei. (Left to right: Brooks, Lovitz, Zweibel, me, Conway.) “
Credit: © Nicholas Rowan Adams
Right: One of my favorite birthdays with Don Rickles, Marty Short, Bob Newhart, and of course my wife, Robyn, who threw the party at E. Baldi restaurant in Beverly Hills, August 9, 2014.”
Credit: Courtesy of the Author
Captions for above photos:
Left: “Sharing a cigar with Groucho, as we always did. He was reluctant to come on as my co-host, but I’m so glad he did; it really meant everything to me, and the audience loved him.”
Credit: The Music Scene
Centre: “John Candy and his family lived in my guesthouse in Los Angeles for a year while we were writing and shooting the cult classic Going Berserk, circa 1982. John wrote most of the script on a napkin. That should tell you something. That was the whole script.”
Credit: Courtesy of the Author
Right: “This is Kong (short for “King Kong”). Kong was my monologue go-to. Sometimes I would talk about current events, and I also would do a Dietrich-like rendition of “Falling in Love Again.” One of the many places Kong and I went was on The David Steinberg Show, the CBS summer replacement for The Carol Burnett Show, 1972.”
Credit: Courtesy of the Author
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
