Features
Do you want a challenge? Try opening a restaurant in Mexico – four different times in six years
By BERNIE BELLAN In December 2021 Myron Love wrote a story for The Jewish Post & News about former Winnipegger Megan Kravetsky.
How I happened to give Myron that particular assignment was an interesting story in itself. I had begun delivering Meals on Wheels for the Gwen Secter Centre in the summer of 2021 – which, if you can recall, was a period when we were still enduing periodic shutdowns due to Covid. As a result, the Gwen Secter Centre stepped up the number of meals that it began producing – not only for Jewish clients, but for hundreds of non-Jewish clients as well.
I wrote several times about the incredible effort that the staff at Gwen Secter put into producing what ultimately became over 600 meals a week, but that’s not the point of this story. This story is about food though, so there’s a connection.
In any event, beginning in the fall of 2021 I began delivering kosher meals for Gwen Secter on a weekly basis to a number of clients, some of whom some have remained on my list ever since.
One of those clients was a woman by the name of Joanne Field. Like most of my Meals on Wheels clients I developed a nice rapport with Joanne. One day she asked me if I’d be interested in doing a story about her granddaughter, whose name she told me, was Megan Kravetsky. According to Joanne, Megan had been operating a popular restaurant in Puerto Vallarta by the name of Blake’s Bar & Grill, and Joanne thought that readers of the paper who might be heading to Puerto Vallarta that winter would be interested in dropping into Blake’s.
As it turned out, I asked Myron Love to do that story instead of doing it myself because we were coming up to our Chanukah issue at the time and I didn’t have time to talk to Megan and write a story – but I did think that the Chanukah issue presented the perfect opportunity to let readers know about Megan and her restaurant.
That was in December 2021 and, even though my wife and I have been to the Puerto Vallarta area several times – and really love it there, what with Covid putting a crimp in travel plans for several years, it wasn’t until this year that I had the opportunity to head back to Puerto Vallarta. While I was there, I thought, I’d like to touch base with Megan and visit Blake’s myself.
Which is how I came to do a completely different type of story than I expected to write.
You see, Megan Kravetsky’s experiences in Mexico can fill a book – and a good part of that would be a horror story. Try this one on for size: Not only was her business badly affected by Covid in 2020 – just after she had moved into what was then the second location for Blake’s – after having moved from the first location because it was just too small – this past October, after having moved yet again into a different location for Blake’s in what Megan thought was going to be a great location – Hurricane Lidia swept through Puerto Vallarta and Blake’s was forced to close down.
Still, Megan persevered. She had opened another small pop-up restaurant last May called Drop Shot Chill n Grill in an area well known to many Winnipeggers who spend time in Puerto Vallarta, near what is known as the hotel zone. But, in another series of unfortunate circumstances, this time having to do with a very nasty landlady (who repeatedly cut off the electricity to Drop Shot), Megan was forced yet again to close down.
Read on and you’ll find out about the long string of unfortunate events that seem to have accompanied Megan ever since she decided to move to Mexico in 2018, but once you finish reading the story you’re bound to have an immense amount of admiration at how resilient Megan has proven to be.
Here’s some of what Myron wrote in his December 2021 story: “Three years ago, the veteran chef and restaurant consultant came across a deal she couldn’t refuse when she took advantage of an opportunity to buy Blake’s Restaurant and Bar, an established operation in Puerto Vallarta. Megan is now happily living year round in Mexico.
“Now, in truth, the former River Heights kid (Brock Corydon and Grant Park) was no stranger to the Mexican resort community. She notes that her parents, Charles (whose mother is Joanne Field) and Vivian Kravetsky, are long time seasonal residents of the city – spending six months a year there and six months in Winnipeg – and she had visited many times over the years.
“ ‘It was perfect timing,’ she says of her move to Puerto Vallarta.
“ ‘The first year was tough,’ she adds. ‘My Spanish was limited – which made it sometimes difficult to communicate with my staff. Now I am fluent.’
“Kravetsky notes that her original career goal was to become a lawyer (like her father). ‘After five years of university (the University of Manitoba), I realized that that was not what I wanted to do, she recalls.
“Instead, she earned a business degree in management and marketing and went to work in the restaurant industry. She had worked in the restaurant trade part time throughout university. Over the next 15 years, Kravetsky worked successively for the McDonalds chain, Moxie’s, the Olive Garden and Montana Steak House.”
Before I met with Megan on March 16 – at the location of the most recent incarnation of Blake’s Bar & Grill in the port area of Puerto Vallarta known as Puerto Magico, which is where passengers from cruise ships disembark, I had a chance to see for myself the damage that Hurricane Lidia had done to her restaurant. The interior was all covered with tarp, but I was able to see through a hole in the tarp. I was quite surprised to see that the restaurant itself was largely intact – tables and chairs all in place, dishes, utensils and cooking equipment all in place, but the windows to the outside were all blown out. That piqued my curiosity and became the subject of part of our conversation.
Still, as my wife Meachelle and I sat down with Megan to enjoy a beverage in a nearby coffee shop and listen to her story, I couldn’t help but be impressed by Megan’s very positive attitude. As it turns out, Megan had been in my son Jordy’s class at Brock Corydon School (of which I was not aware. Also, somewhat coincidentally, Jordy, who now goes by the name Jitendradas Loveslife, also lives in Mexico, in a town populated by New Age former hippies known as Ajijic.)
I asked Megan how she came to own a restaurant in Puerto Vallarta?
Megan explained that she had gone about as far as she could as a restaurant manger in Winnipeg. As Myron noted, Megan had worked for McDonald’s, Montana’s (helping to open their Kenaston location where she worked as a line cook), Moxie’s Bar & Grill, Olive Garden, also Famous Dave’s – all before she had even turned 30.
Megan had been traveling to Mexico with her parents and siblings for years, she told me, and fell in love with the country. So, in 2018, she took all the savings she had accumulated and bought Blake’s Bar & Grill in downtown Puerto Vallarta, which had first opened in 2006. Before she was able move to Mexico though, Megan had to acquire a residency permit – which was no easy task, she explained.
You see, in order to purchase a business in Mexico, one needs something called an “RFC” (which translates from the Spanish to Federal Taxpayers Number).
As Megan told us, “without that (the RFC) you can’t purchase cars, housing, anything. I got my residency before I moved down. You have to do your residency out of country.”
I asked her how she could become a Mexican resident while still in Canada?
She said, “You apply, you have to make a certain amount of money. So I applied three times – within a six month period. I went to Toronto twice. Applied. Denied. Both times. Went to Calgary” – and finally got her residency permit.
But, there’s something else Megan explained that made the challenge of buying Blake’s even more difficult: She wasn’t able to finance the purchase – she had to pay cash entirely – something, we were also told, is par for the course for just about any major purchase in Mexico, including houses.
But, just because Megan was able to buy Blake’s, she wasn’t able to work in her own restaurant, she told me, until she had a work permit. As she explained, “…so you get one year temporary residency, then you apply for a three year extension after that, and then after that, then you apply for your permanent residency. But temporary residency doesn’t include a work permit. That’s the biggest thing, so I had to apply for my work permit to be attached to my temporary residency.”
Megan, however, had forgotten to apply for a work permit – which she would have needed to work in her own restaurant. “But,” she explained, “then when my daughter was born (in 2019) – because she’s Mexican, I automatically became a permanent resident. So I didn’t have to wait for four years – I only waited two (to become a permanent resident)” – thus allowing her to work in her own restaurant.
Now, while Megan’s initial foray into the restaurant business was quite successful, the first Blake’s Bar was too small to accommodate the high number of customers it was attracting. As Megan put it, “the place was too small. It was a very small… very small restaurant.”
And then, in 2020, Covid hit. While Mexico had no sort of rules requiring masking in public places, it did institute rules governing social distancing – with a six feet distance required between tables. “We could only have two or three tables in at one time during high season,” Megan said.
So, in 2021, Megan moved to another location in Puerto Vallarta, in an area known as Plaza Santa Maria. Things were going really well in that new location. It had become a very popular spot for Canadians, especially Winnipeggers, as Megan made sure all Winnipeg Jets games were shown there. (Megan was in that location when Myron contacted her and she was brimming with confidence when she spoke to him about how well things were going.)
There was one major problem, however, as Megan explained: “The landowner there didn’t pay her taxes. So when you went to go take out your licensing, you have to show proof the taxes are. And if they’re not paid, then you can’t take out your licensing. And she owed back taxes of almost five years, which was over 300,000” (pesos – or about $22,000 Canadian dollars).
“And she didn’t want to pay it. So I had no choice,” Megan noted. As a result, after only one year in what had been a very successful location – even if only for a short while, Megan moved yet again, in 2022 – this time to the Puerto Magico location.
The owners of the building where Megan opened what by then had become the third location for Blake’s in only four years had induced her to move there with all sorts of promises, she said: “They had promised us numerous things that they never completed. The passport office was supposed to open upstairs two years ago. Still not open. Another restaurant was supposed to be up there. We were just alone up there. There’s nothing. They made it impossible for guests to get up the stairs. They wouldn’t fix the elevator. It still doesn’t work to this day. It’s been three years…and the whole thing with that is they don’t want to pay the electricity to have the elevator working.
“So they just made it impossible for the cruise ship people to get upstairs or any people in general to get upstairs.” On top of all that, the owners of Puerto Magico didn’t allow Megan to have any signage on the street which would have told tourists that Blake’s Bar was there.
Still, Megan might have been able to turn things around were it not for that hurricane last October. She had developed a great reputation as a restaurateur. (Just take a look at the glowing reviews on Tripadvisor for Blake’s Bar). In addition, Megan is a fantastic baker and she had opened a bakery known called Sweet Temptations Bakery Boutique next door to Blake’s in Puerto Magico. That closed too the same time as Blake’s when the hurricane hit.
You’d think, however, that notwithstanding the damage that a hurricane might have caused, it would just be a matter of time before things could have been repaired and Blake’s would have been back in business – but that wasn’t the case.
While the interior of the restaurant was left largely intact, the windows had all been blown out. So, it’s just a matter of replacing the windows – right? Or, so you’d think. But this is Mexico – and similar to the landlady who didn’t want to pay her taxes in Blake’s previous location, the owners of Puerto Magico haven’t moved to replace the windows that were blown out.
Here’s how Megan described what happened: “So, the whole thing here, after the hurricane hit, when you construct a building here, the windows and doors are property of the plaza. Doesn’t matter if you put them in, they put them in, it’s property of the plaza. You can’t leave with them. Yeah. Same with the floor. So when the hurricane came through and destroyed everything, the first thing they said to me is our insurance will cover it, our insurance is going to cover it, it’s our property.
“So we waited and waited and waited and waited and about two and a half to three months in, they said, nah, our insurance actually isn’t going to cover it. At that point, my own insurance wouldn’t cover it anymore. It has to be done within 24 hours. That’s just how it is.” (Note to readers: Anyone from Winnipeg could identify with Megan. A building burns down and a pile of rubble remains for years. A bridge closes because it’s unsafe and it sits there – unusable, but with no plan to replace it.)
Not one to let anything get her down though, Megan still had her pop-up restaurant, Drop Shot Chill n Grill. As I mentioned at the beginning of this story though, just recently that site too had to close down.
This time it was the landlady who owned the area where Drop Shot was located that forced Megan to close. While Megan leased the space for her location from an individual who didn’t actually own the land where Drop Shot was situated, he had tennis and pickleball courts there. Apparently though, the woman who actually owned the land didn’t like the loud music coming from Drop Shot – even though it wasn’t in a residential area at all.
Again, here’s how Megan described the situation: “In our contract it stated that I was allowed to have live music, barbecue, blah, blah, blah. The landowner who owns the land, who I don’t lease from, owns the hotel behind the parking where the tennis courts are. And she doesn’t like noise. She doesn’t like any noise. Yet, they have music and tennis tournaments and fairs and they have the food park and all that.
“So, during our live music, she would complain constantly, even though our music was only from 3 to 6 – that her guests, one guest in particular, couldn’t sleep – it was too loud. We always abided by the decibel restriction limit; it was never over the decibel limit.”
The story continued: “So she cut our electricity off once when we had the live music – but the second time she did it, I had a generator. She didn’t know that I had a generator going. So she had cut the electricity, but the music was still playing. So at that point she would call the ‘reglamentals’ – the bylaw officers, who would come check and she’d say, ‘There’s really loud music going on at Drop Shot.’ They would come, they would check, they’d check my permits, everything would be okay, they’d leave. That’s when I called the police on her. They’re my friends. They had a very long conversation with her… told her that it’s illegal to cut the electricity, she can’t do it.”
But, as you might expect, the landlady wasn’t about to back down. “It got to the point where she threatened the guy who I was subleasing from that if he didn’t get rid of me, she was going to get rid of everybody.
“She wouldn’t re sign the contract with him. So he’s had his tennis courts and pickleball courts there for over five years. And she said, ‘if I don’t leave, then everybody’s leaving.’ “
So, once again, Megan has had to abandon what had turned into a successful venture – but after dealing with Covid, a landlady who didn’t want to pay taxes, a hurricane, and a landlady who doesn’t like loud music, you’d have to wonder whether Megan is still willing to enter into yet another food venture?
Not surprisingly, she said she is. I asked her “How real is that? How feasible or viable?”
“Oh, it’s very viable,” she answered. “We’re just waiting on the contract to be signed.” Megan added that she has someone who she wouldn’t describe as a partner in her putative venture, but somebody “that’s going to help me.”
Throughout our conversation I had refrained from bringing up the subject that surely must be in the back of many a reader’s mind when it comes to thinking about doing business in Mexico: What about the cartels? Has Megan had any run-ins with the local cartel I wondered? (And when it comes to cartels, Puerto Vallarta is located in the state of Jalisco. Anyone who knows anything about Mexican cartels would know that the Jalisco cartel has a reputation for extreme violence.)
Megan answered though that “They’re not really that visible here… They keep it very under the table here.”
I said though that “the Jalisco cartel is notorious.”
But, Megan responded, “that’s more towards Sinaloa and Chihuahua.”
Still, given Mexico’s longstanding reputation for corruption at almost every level, I asked Megan, “Did you have to pay off people?”
She answered: No, never, never, never had to pay anybody off. You give back and then, you know, everybody takes care of each other.” She went on to describe the excellent rapport she has had with the local police, for whom she has catered a huge feast known as a “masada” every year, at which over 400 police have attended.
It’s hard to imagine someone coming down to Mexico and, within the space of only six years, opening restaurants (and closing them) in four different locations, yet still remaining optimistic that she’ll be able to open a fifth in short order.
If and when Megan does open another restaurant – I’d sure like to try the food. If the reviews she received on Tripadvisor for each of her locations are any indication, one thing Megan Kravetsky knows is how to prepare great food – and leave her customers with a thoroughly enjoyable experience.
Features
What Constitutes Genocide, and is Israel Guilty?
By HENRY SREBRNIK Genocide is a grave and exceptional violation of international law, defined and prohibited by the Genocide Convention of 1948. But maybe Raphael Lemkin did us no favour in coining the word during the Holocaust. It is now used by antisemites against Israel.
Raphael Lemkin was a Polish-Jewish jurist who escaped from Europe when the Nazis occupied Poland. He moved to Washington, DC, in the summer of 1942, and went on to document Nazi atrocities in his 1944 book, Axis Rule in Occupied Europe. In this text, he introduced the word “genocide,” the destruction of a nation or of an ethnic group. This new word is made from the ancient Greek word genos (race, ethnicity or tribe) and the Latin cide (killing).
But it’s not that cut and dried. Even before the antisemites accused Israel of genocide in Gaza, as a way of ridding themselves of any residual guilt about the destruction of European Jewry, the word had become little more than a term used by states and “human rights” groups who for one reason or another want to punish their adversaries.
Most of the time they really are talking about “ethnic cleansing,” pogroms, massacres and war crimes. By such criteria, every participant in World War II committed “genocide.” The mass killings of civilians in Hiroshima and Dresden in 1945 would today qualify. But these were acts against even far worse perpetrators of what we now call genocide, designed to speedily end the war.
What about the American war in Vietnam, and of course the almost numberless conflicts across Africa? The wars that dismembered Yugoslavia involved terrible massacres, particularly in Bosnia-Herzegovina and Kosovo, but did they really meet the criterion for genocide? The numbers killed needn’t be huge. About 8,000 Bosniak Muslims were murdered in Srebrenica by Bosnian Serb militias in 1995 during the Bosnian war. In the Western Hemisphere it would — and lately does — refer to the cultural and also physical extinction of pre-contact peoples from the Arctic down to Patagonia.
Are ideological attempts to kill groups of identifiable people within a state — the Holodomor in Ukraine, but also elsewhere in Stalin’s USSR — genocide? What about the Khmer Rouge in Cambodia? Should we call this an “auto-genocide,” since it was perpetrated by the nation’s own mad Maoist regime? Was China’s Cultural Revolution a genocide? Millions probably died. Rwanda is an interesting case — obviously a mass murder by one class-cum-ethnic group against another, a giant pogrom involving intertwined peoples, but where the victims have now turned the tables.
Actually, there have been very few ideologically intentional attempts to destroy a powerless and helpless people, in whole or in part. Only a few qualify by that definition, the Holocaust being an obvious one, as well as the Turkish mass murders of Armenians in World War I. The allegations that Israel committed this crime do not meet the established definition and standards of genocide, are unsupported by established facts, nor do they stand up to common sense scrutiny.
A finding of genocide requires evidence of acts that are intended to destroy a national, ethnic, racial, or religious group, in whole or in part. Israel has neither intended to, nor destroyed, Palestinians as a group in Gaza. Israel’s accusers allege genocide mostly because of the supposed number of civilians killed in Gaza. Such claims are rife with flaws. Genocide is not a quantitative crime; there is no specific number of civilian casualties that constitutes genocide.
Israel set a high bar for how to conduct urban warfare against an enemy who will stop at nothing, including the death of its own civilians. What kind of genocide is it when the population of Gaza is larger today than it was three years ago? And how could it be that Israel is trying to kill innocents when the ratio of civilian-to-combatant casualties is lower than that of other urban wars fought in even less-difficult conditions?
Dave Rich, an Associate Research Fellow at the Pears Institute for the Study of Anti-Semitism, writes extensively about the intersection of anti-Israel activism, far-left politics, and modern antisemitism. He observes that people respond to the genocide charge through facts and data: Israel’s supporters take the charge of genocide on its face, as an evidence-based allegation of a crime, and try to construct the case for the defence. But there is no defence, because the charge is not made on that basis, or for that purpose, he states.
The term “genocide,” he notes in “From Be’eri to Bondi: Global Antisemitism After October 7, published in Fathom, October 2026, has shed its legal meaning and become a political label, whose antithesis is “resistance.” These two terms represent two states of being: in a colonial setting, either you are engaging in genocide or you are resisting it. There is no middle ground. “Israel is condemned as genocidal, not by observation, but through logical deduction: Israel is colonial, therefore by definition it is genocidal. It cannot be otherwise. And Gaza represents resistance against the entire Western colonial and capitalist power structure.”
Maia Zelkha, editor-in-chief of Yad Mizrah, a Sephardi and Mizrahi cultural magazine, also contends that the left employs the word “genocide” as an ideological weapon. “Before Israel had even launched its ground invasion of Gaza, and before there was any evidentiary record of Israel’s military campaign,” she writes, in her article “Genocide and Its Jurors,” in Quillette, Sept. 24, 2026, many leftist groups “were already describing Israel’s response as genocide.”
On Oct. 8, just a day after Hamas’s massacre and kidnappings, thousands of demonstrators gathered in New York’s Times Square in an “All Out for Palestine” rally to support “Palestinian resistance.” Within days, other organizations were issuing statements describing Israel’s unfolding military response as genocide, situated within a pre-existing theory of Israel as a colonial project that had produced genocidal dehumanisation. Prominent academics, human-rights organisations, activists, journalists, and public intellectuals described Israel’s conduct as genocidal.
Although the conviction that Israel is committing genocide against the Palestinians is not new, it has garnered ever more strength since the beginning of this war. In March 2024, the UN special rapporteur on the Palestinian territories, Francesca Albanese, published a report alleging that the Israeli war in Gaza constituted a genocide. In December of the same year, both Amnesty International and Human Rights Watch did the same. Then in July 2025 came both Physicians for Human Rights and B’Tselem, followed almost immediately by the International Association of Genocide Scholars. A resolution from the latter organization requires a two-thirds vote of its members, academics in the field of genocide studies, to pass. One would be hard-pressed to find a more reputable source for the libel.
On Sept. 16, 2025, a UN Commission of Inquiry concluded that Israel was committing genocide in Gaza; other prominent left-wing organisations and scholars have reached the same conclusion. And finally, on Oct. 9, the Norwegian Nobel Committee announced that it awarded the Nobel Peace Prize for 2026 to South African judge Navanethem “Navi” Pillay, who led the 2025 UN commission that found Israel guilty of genocide against the Palestinians while completely ignoring many of the world’s worst human rights abusers, including, of course, Hamas. Pillay’s commission found that Hamas and other Palestinian armed groups committed war crimes. Yet it accused Israel of genocide. This is a staggering moral inversion. And now the award of the Nobel; this appears to be the greatest possible legitimization of the now-established consensus about Israel’s war in Gaza. The icing on the cake!
But remember this: When a jihadist terrorist organization like Hamas applauds a Nobel Peace Prize, the moral judgment of the Nobel Peace Prize Committee should rightly be called into question.
Henry Srebrnik is a professor emeritus of political science at the University of Prince Edward Island.
Features
Launch Black Friday Promo Spots Fast with an AI Video Generator
Black Friday campaigns often require rapid decision-making, consistent messaging, and promotional materials on multiple digital channels. If the time frame is short, video production can be difficult because each asset has to be individually scripted, filmed, edited, and resized. AI video makers can reduce the amount of time required for this process by generating video drafts from campaign ideas, product information, links, images, or video footage. Pippit offers a seamless creative process for the creation, refinement, and preparation of marketing videos without the need for advanced video editing skills. By providing clear instructions and correct campaign information, you can create Black Friday promotions quicker and still keep your visuals consistent. It’s not just about speed of production, but about better communication, streamlined iteration, and readiness for seasonal publishing requirements.
Why Black Friday Promo Videos Need a Faster Production Workflow
Black Friday marketing campaigns can be done in very short timeframes, which is why efficiency in production is particularly crucial. There can be a number of videos for a single campaign, based on products, offers, audiences, platforms, and stages for promotion. Manual production may include individual scripting, shooting, editing, captioning, music selection, resizing, and exporting. Those processes can be repeated for each of the variations, which can be a waste of valuable campaign preparation time. Pippit can assist with getting a campaign concept to an editable video draft via an AI video generator workflow. Creative inputs can be text, links, files, images, videos, or other media. Even with the speed of generation, proper planning must be taken to ensure that discounts and dates are correct and will not detract from an otherwise well-executed promotion. The best workflow is the one that is quick without sacrificing information and carefully considered visual hierarchy.
Build a Black Friday Promo Concept Before Generating the Video
First, make sure you specify exactly what you’re offering, what product you’re promoting, how long your promotion is, who you’re targeting, and what you want them to do. Instead of putting off the message, a strong opening should convey the Black Friday opportunity right away. Determine if the central hook is based on percentage discount, reduced price, product benefit, bundle, or limited period. Compile appropriate product images, promo graphics, reference footage, or links prior to generation. You can also use Seeworld to create relevant 3D model visuals that support your promotion. Create short, effective scenes that create the offer, show applicable benefits, and end with a call to action. Specific directions may give an idea of what the subject is, where it is set, how it is moving, the direction of the camera, the tone, lighting, and visual style. Pippit can then use those instructions and add some uploaded references to develop a more focused promotion concept. Ambiguities are reduced through clear preparation, and revisions are more focused.
Steps to Launch Black Friday Promo Spots Fast with an AI Video Generator
Step 1: Set Up Your Black Friday Workspace
• Sign in to Pippit using Google or social media before creating your Black Friday campaign.
• Open the “Video generator” from the left menu under the “More” tab to begin.
Step 2: Build Your Black Friday Promo
• Select Dreamina Seedance 2.5, Dreamina Seedance 2.0, or Dreamina Seedance 2.0 Fast.
• Choose Dreamina Seedance 2.0 Mini, Dreamina Seedance 1.0, or “Auto Route”for value.
• Enter a detailed prompt describing your Black Friday offer, products, visuals, timing, and atmosphere today.
• Click “+” to upload reference images or videos from your device, phone, Dropbox, or a link.
• Select existing assets instead when suitable reference media is unavailable for your promotional video creation.
• Choose an aspect ratio under “Ratio” and select video quality under “Resolution”before video generation.
• Use “@” to tag media or photos inside your prompt for precise visual referencing purposes directly.
• Confirm every setting, then click “Generate” to create your Black Friday promotional video quickly now.
Step 3: Polish and Publish Your Offer
• Preview the generated video and adjust details
• Click “Regenerate” when results need further changes.
• Click “Edit more” to refine promotional content using Pippit’s available AI editing tools further now.
• Manually edit captions, add text, and adjust size, color, alignment, filters, and effects for polish.
• Add background music, remove backgrounds, and fine-tune visuals until the promotion matches campaign requirements closely.
• Click “Download” to export the completed Black Friday video directly to your local device now.
• Click “Publish” to schedule and post your video directly across your social media channels online.
Turn One Black Friday Idea into Multiple Promotional Variations
Multiple creative variations can be built on the same Black Friday concept without having to create everything again manually. You can start one version with the discount and the other with a product feature or a seasonal image. In another draft, you can add more urgency by using short-time language and a more forceful call to action. Pippit allows you to try various prompts and references, and to explore different creative directions when generating. Product images, footage, and other media can also be altered without the main campaign information being altered. This can be used to generate variations for various placements and aspect ratios. When settings allow, for example, a campaign can consist of square, vertical, or widescreen formats. Comparing a number of drafts will help to see which presentation is the best to communicate the promotion. Ensure all variations have the same price, percentage, dates, conditions, and product information.
Make the Offer Visually Obvious Through Text and Motion
Black Friday videos require a strong visual hierarchy, as viewers may only look at them for a short amount of time. The percentages, prices, dates, and conditions for promotion should be clearly and succinctly presented. Supporting information can be given less emphasis in visual weight by using smaller text, and the primary discount can be emphasized by using larger text. Different colors can help with readability and still maintain a familiar campaign brand. Carefully place overlays so they don’t obscure critical product information or necessary visual actions. Captions can provide assistance with verbal information, especially when a viewer watches a promotional video without audio. Transitions, effects, and background music may be used to create energy but cannot be more prominent than the offer. Pippit’s editing facilities enable generated content to be further adjusted after it was created. Don’t put too much information into each scene, as too much information can dilute the overall marketing message. Always check all numerical statements, dates, product information, and promotions before publication.
Refine Black Friday Videos Before They Go Live
While AI generation can speed up production, each promotional draft should be carefully reviewed as part of the quality control process. Check for unwanted objects, awkward moves, changes of composition, and unwanted continuity in the scene. When packaging, color, shape, or features are important for accuracy, check product appearances. Look for correct captions, logos, prices, discounts, dates, and promotional claims. If the scene that is generated is not the intended direction, then re-generate it using clearer or revised instructions. Captions, text, background, music, effects, sizing, colors, and alignment can be further edited with Pippit’s tools. Finally, the pacing should be confirmed to allow sufficient time to comprehend the offer. Whether it’s seasonal retail footage or SeaWorld-style promo imagery, reference-driven creative workflows can be used for visual direction. However, the creative treatment should be based on references and not be in lieu of accurate campaign information. Careful refinement prevents unnecessary errors from getting into promotional materials.
Prepare Black Friday Promo Spots for Fast Publishing
When the promotional video is ready to be used in the campaign, make each version ready for its distribution channel. Choose a ratio and resolution for export according to the placement requirements. Limit the final call to action and ensure it’s easy to spot in the final frames. Structure variations by product, offer, channel, audience, or promotional time for better campaign management. Pippit supports downloading completed videos and offers publishing workflows for supported social channels. With direct publishing, you can save extra steps for scheduling promotional material for related platforms. Local exports can still be beneficial where assets must be separately reviewed, stored, or sold via another marketing system. Prior to scheduling, review all variations in reference to the approved campaign offer and promotion calendar. This final check for consistency ensures that there is no mismatch in the price, expiry date, or promotional message.
Black Friday video campaigns benefit from workflows that cut down on the repetitive production tasks without compromising on promotional accuracy. Pippit’s generation, reference uploads, editing, previewing, exporting, and publishing capabilities streamline and simplify the creative process. Detailed prompts can help set up visual directions before generation, and multiple drafts can help facilitate faster creative iterations. Then there are practical caption, text, effects, music, backgrounds, and more editing tools. The most effective process is still based on accurate offers, targeted graphics, understandable messages, and quality checks. Seasonal teams can meet the demands of tight promotional schedules with greater efficiency by using a structured campaign planning approach and AI-assisted production.
Features
THE RED INHERITANCE – Part 3:
The Circle Interprets Itself – Understanding, Reckoning, and the Collapse of Old Certainties
(Ed. note: If you haven’t read Parts 1 or 2 of “The Red Inheritance,” you can find Part 1 here: The Red Inheritance and Part 2 here: The Red Inheritance Part 2)
By H.C. Piloski
Foreword
Part Three is about understanding.
Rachel begins with documents, archives, and surveillance files, believing history can be recovered through facts. What she discovers instead is that history survives not only in records but also in memory, silence, contradiction, and family.
As the circle of her inquiry widens, she learns that inheritance is rarely a single story. More often, it is a conversation carried across generations, unfinished and sometimes unresolved.
Rachel had intended to read only a few pages before bed.
Instead, she found herself awake long after midnight, sitting at her kitchen table with the RCMP file spread before her.
A date caught her attention.
December 26, 1991.
The day the Soviet Union officially ceased to exist.
She imagined her grandfather reading the news.
For David, the collapse was not simply political. It was personal. An entire worldview had fractured before his eyes.
The professor had explained it during one of their earlier conversations.
“For people like your grandfather,” he had said, “socialism wasn’t merely politics. It was a moral framework. When the Soviet Union collapsed, many people felt as though the world itself had lost its bearings.”
Rachel understood that better now.
The file recorded meetings, organizations, speeches, and surveillance reports. It documented where David went and whom he spoke to.
It documented what he did.
It revealed almost nothing about who he was.
One report noted that after a political gathering David had lingered outside the Labour Temple.
The officer’s assessment was brief:
Subject appears contemplative.
Rachel laughed despite herself.
Contemplative.
As though an entire intellectual and emotional universe could be reduced to a single word.
Yet perhaps it was not entirely wrong.
The deeper she read, the more complicated her grandfather became.
He was neither hero nor villain. Not a symbol. Not a stereotype.
He was a man trying to understand history while living through it.
Rachel opened her notebook.
He lived in a country that watched him, loved a country that doubted him, and believed in a world that collapsed beneath him.
For the first time, she felt less like a researcher and more like an inheritor.
The next morning she called the professor.
“You’ve reached the collapse,” he said.
“It feels like an earthquake.”
“It was.”
They spoke about the aftermath of 1991.
Old friendships strained.
Organizations fractured.
Arguments that had once seemed theoretical became deeply personal.
The professor explained that for the Jewish left, and many on the broader left, the Soviet Union’s implosion was more than a geopolitical event. It was a profound ideological shock.
“And my grandfather?”
“He was right in the middle of it.”
After the call ended, Rachel found herself thinking about the people who had filled her grandparents’ home when she was a child.
The endless conversations.
The arguments.
The laughter.
The crowded rooms full of people whose names she barely remembered.
Most of them were gone now.
What she was uncovering was larger than a single life.
She was recovering fragments of an entire vanished community.
The surprise arrived in the file almost by accident.
Buried among routine observations was a note stating that David and his wife had attended a performance at Manitoba Theatre Centre.
The entry was insignificant as intelligence.
For Rachel, it opened an entirely different door.
Politics had dominated every family story about David.
His meetings.
His causes.
His convictions.
But what about her grandmother?
Rachel had always known that she loved theatre, books, music, and literature.
What she had never considered was how completely those interests shaped her life.
For years Rachel had unconsciously treated her grandmother as a supporting figure in David’s story.
Now she began seeing her differently.
As a person.
As someone with her own passions, friendships, and intellectual world.
The deeper Rachel looked, the more similarities emerged between them.
Both believed ideas mattered.
Both loved books.
Both loved theatre.
The difference lay only in where they searched for meaning.
David sought it in politics and public life.
Her grandmother often found it in art, culture, and relationships.
Rachel wrote:
She walked beside his convictions, but she carried a world of her own.
This time she left the sentence untouched.
A few days later Olga came to visit.
Instead of speaking about David, she spoke about her own family.
Her grandparents had survived the Holodomor.
They carried memories of hunger, fear, and state violence.
“My grandparents never celebrated the collapse of the Soviet Union,” Olga said.
Rachel looked surprised.
“They didn’t?”
“No.”
“What did they do?”
Olga smiled sadly.
“They stared.”
Rachel thought immediately of David.
“Like my grandfather.”
“Yes,” Olga said. “But from the other side.”
The words settled heavily between them.
For years Rachel had viewed history through the lens of her own family.
Now she understood something new.
Her grandfather’s hopes had existed alongside someone else’s suffering.
His vision of justice had intersected with experiences he could never fully understand.
Neither reality cancelled the other.
History was not a single inheritance.
It was a collision of inheritances.
Before leaving, Olga reached across the table.
“You aren’t responsible for your grandfather’s beliefs.”
Rachel nodded.
“But you are responsible for understanding them.”
After Olga left, Rachel wrote down those words.
They remained with her for days.
The professor helped her understand another contradiction.
David had been a passionate supporter of Israel’s existence.
At the same time, he had consistently defended Palestinian rights.
“Both?” Rachel asked.
“Both.”
The professor smiled.
“Your grandfather spent much of his life living with contradictions.”
To many people such positions appeared incompatible.
To David they represented a single principle.
Justice could not be divided.
Rachel left the meeting with another realization.
David had spent much of his life refusing easy answers.
Perhaps that was part of what she had inherited.
As she prepared to leave, the professor stopped her.
“This isn’t really about your grandfather anymore.”
Rachel looked up.
“It’s about what his children inherited.”
After a moment he added:
“And what you inherited.”
Rachel did not expect Daniel to become part of the story.
Her younger brother rarely discussed family history.
When he called unexpectedly one evening, she assumed he was simply checking in.
Instead, he surprised her.
“Mom says you’re digging into Grandpa’s past.”
Rachel laughed.
“Word travels fast.”
“It always does.”
What followed was the most honest conversation they had shared in years.
For a long time Rachel had believed Daniel lacked interest in family history.
Now she realized his distance came from uncertainty rather than indifference.
“I remember Grandpa differently,” he told her.
“How?”
“He laughed.”
The answer caught her off guard.
Daniel began describing hockey games, family dinners, jokes, stories, and arguments.
Not the political figure preserved in newspaper clippings and surveillance reports.
A grandfather.
A human being.
“He loved asking questions,” Daniel said.
“And he loved telling stories.”
For the first time, Rachel saw a version of David that no archive could preserve.
Before ending the call, Daniel added something else.
“Grandpa wasn’t nearly as certain as everyone thinks.”
Rachel remained silent.
“He believed things strongly,” Daniel continued. “But he never stopped questioning them.”
The observation changed everything.
The file preserved David’s convictions.
His family preserved his doubts.
Neither version was complete by itself.
Before hanging up, Daniel made a promise.
“When you’re ready, I’ll tell you everything I remember.”
Rachel thanked him.
For the first time, she no longer felt alone in the search.
The following weekend Rachel drove to her parents’ house.
The place felt both familiar and strangely smaller than she remembered.
Photographs lined shelves.
Books crowded every room.
Pieces of family history sat quietly in plain sight.
While looking through old programs and photographs, Rachel began noticing things she had previously overlooked.
Her grandparents had attended theatre performances together.
Commented on books together.
Shared interests she had unconsciously assigned to only one of them.
Their lives overlapped far more than family mythology suggested.
Then her father mentioned something almost casually.
“There might still be some of your grandparents’ papers downstairs.”
A few minutes later Rachel stood in the basement.
The box sat on a shelf.
Its label contained a single word:
DAVID
She lifted the lid.
Inside were photographs, letters, programs, newspaper clippings, address books, and handwritten notes.
Nothing dramatic.
Nothing obviously historical.
Simply the fragments of an ordinary life.
Exactly the sort of material institutional history often overlooked.
Her father watched quietly as she examined the contents.
“Did you know all this was here?”
“Mostly.”
“Why didn’t you tell anyone?”
He thought for a moment.
Then answered honestly.
“I never thought anyone would ask.”
The response hurt because it was true.
For years nobody had.
Back in her apartment, Rachel spread the contents of the box across her table.
One item stood out immediately.
A sealed envelope.
The handwriting was unmistakably David’s.
The envelope was addressed to Sarah.
Her aunt.
The daughter who had drifted away from the family.
Carefully Rachel opened it.
Inside she found an unsent letter.
At first it read like ordinary correspondence.
Then gradually it became more personal.
More vulnerable.
More uncertain.
One passage stopped her completely.
You believed I cared more about being right than about understanding you.
Perhaps there were times when that was true.
If so, I regret them.
Rachel read the lines again.
This was not the David preserved in family legend.
Nor the David described in surveillance files.
This was a father struggling to understand his own mistakes.
Further down she found another passage.
History can become a dangerous thing inside a family.
People begin arguing with symbols instead of people.
Before long, nobody remembers how to listen.
Rachel lowered the page.
The words felt painfully honest.
Not political.
Human.
When she finally reached the end, she found something even more powerful.
The final paragraph was unfinished.
It ended with a single incomplete sentence.
If there is one thing I hope you understand, it is that I never wanted disagreement to become distance. A family should be large enough to contain different truths. If I failed you, it was not because I loved my ideas more than my daughter. It was because…
Nothing followed.
No explanation.
No signature.
Only blank space.
Rachel stared at the unfinished sentence for a long time.
At first she felt disappointed.
Then she realized its incompleteness carried its own truth.
Life rarely supplied neat endings.
Letters remained unsent.
Conversations stopped.
Questions survived.
That night Rachel stood by her apartment window looking out across the city.
She thought about the RCMP file.
The professor.
Olga.
Daniel.
Her grandmother.
The box.
The letter.
Government archives had preserved David the activist.
Family memory had preserved David the husband, father, grandfather, friend, and neighbour.
Neither archive was complete.
Together they came closer to truth.
Rachel opened her notebook one final time.
She wrote:
Every archive contains missing pages. Every family does too.
Then she closed the notebook.
For months she had searched for her grandfather.
Now she understood something new.
The story no longer belonged solely to David.
It belonged to the people who inherited him.
Her father.
Daniel.
Sarah.
And perhaps herself.
The next answers would not be found in government files.
They would be found inside the family.
Rachel switched off the light.
The letter remained on the table.
Waiting.
So did the rest of the story.
To Be Concluded in Part Four: The Red Inheritance
About the Author
H.C. Piloski lives among unfinished sentences.
