Features
Do you want a challenge? Try opening a restaurant in Mexico – four different times in six years
By BERNIE BELLAN In December 2021 Myron Love wrote a story for The Jewish Post & News about former Winnipegger Megan Kravetsky.
How I happened to give Myron that particular assignment was an interesting story in itself. I had begun delivering Meals on Wheels for the Gwen Secter Centre in the summer of 2021 – which, if you can recall, was a period when we were still enduing periodic shutdowns due to Covid. As a result, the Gwen Secter Centre stepped up the number of meals that it began producing – not only for Jewish clients, but for hundreds of non-Jewish clients as well.
I wrote several times about the incredible effort that the staff at Gwen Secter put into producing what ultimately became over 600 meals a week, but that’s not the point of this story. This story is about food though, so there’s a connection.
In any event, beginning in the fall of 2021 I began delivering kosher meals for Gwen Secter on a weekly basis to a number of clients, some of whom some have remained on my list ever since.
One of those clients was a woman by the name of Joanne Field. Like most of my Meals on Wheels clients I developed a nice rapport with Joanne. One day she asked me if I’d be interested in doing a story about her granddaughter, whose name she told me, was Megan Kravetsky. According to Joanne, Megan had been operating a popular restaurant in Puerto Vallarta by the name of Blake’s Bar & Grill, and Joanne thought that readers of the paper who might be heading to Puerto Vallarta that winter would be interested in dropping into Blake’s.
As it turned out, I asked Myron Love to do that story instead of doing it myself because we were coming up to our Chanukah issue at the time and I didn’t have time to talk to Megan and write a story – but I did think that the Chanukah issue presented the perfect opportunity to let readers know about Megan and her restaurant.
That was in December 2021 and, even though my wife and I have been to the Puerto Vallarta area several times – and really love it there, what with Covid putting a crimp in travel plans for several years, it wasn’t until this year that I had the opportunity to head back to Puerto Vallarta. While I was there, I thought, I’d like to touch base with Megan and visit Blake’s myself.
Which is how I came to do a completely different type of story than I expected to write.
You see, Megan Kravetsky’s experiences in Mexico can fill a book – and a good part of that would be a horror story. Try this one on for size: Not only was her business badly affected by Covid in 2020 – just after she had moved into what was then the second location for Blake’s – after having moved from the first location because it was just too small – this past October, after having moved yet again into a different location for Blake’s in what Megan thought was going to be a great location – Hurricane Lidia swept through Puerto Vallarta and Blake’s was forced to close down.
Still, Megan persevered. She had opened another small pop-up restaurant last May called Drop Shot Chill n Grill in an area well known to many Winnipeggers who spend time in Puerto Vallarta, near what is known as the hotel zone. But, in another series of unfortunate circumstances, this time having to do with a very nasty landlady (who repeatedly cut off the electricity to Drop Shot), Megan was forced yet again to close down.
Read on and you’ll find out about the long string of unfortunate events that seem to have accompanied Megan ever since she decided to move to Mexico in 2018, but once you finish reading the story you’re bound to have an immense amount of admiration at how resilient Megan has proven to be.
Here’s some of what Myron wrote in his December 2021 story: “Three years ago, the veteran chef and restaurant consultant came across a deal she couldn’t refuse when she took advantage of an opportunity to buy Blake’s Restaurant and Bar, an established operation in Puerto Vallarta. Megan is now happily living year round in Mexico.
“Now, in truth, the former River Heights kid (Brock Corydon and Grant Park) was no stranger to the Mexican resort community. She notes that her parents, Charles (whose mother is Joanne Field) and Vivian Kravetsky, are long time seasonal residents of the city – spending six months a year there and six months in Winnipeg – and she had visited many times over the years.
“ ‘It was perfect timing,’ she says of her move to Puerto Vallarta.
“ ‘The first year was tough,’ she adds. ‘My Spanish was limited – which made it sometimes difficult to communicate with my staff. Now I am fluent.’
“Kravetsky notes that her original career goal was to become a lawyer (like her father). ‘After five years of university (the University of Manitoba), I realized that that was not what I wanted to do, she recalls.
“Instead, she earned a business degree in management and marketing and went to work in the restaurant industry. She had worked in the restaurant trade part time throughout university. Over the next 15 years, Kravetsky worked successively for the McDonalds chain, Moxie’s, the Olive Garden and Montana Steak House.”
Before I met with Megan on March 16 – at the location of the most recent incarnation of Blake’s Bar & Grill in the port area of Puerto Vallarta known as Puerto Magico, which is where passengers from cruise ships disembark, I had a chance to see for myself the damage that Hurricane Lidia had done to her restaurant. The interior was all covered with tarp, but I was able to see through a hole in the tarp. I was quite surprised to see that the restaurant itself was largely intact – tables and chairs all in place, dishes, utensils and cooking equipment all in place, but the windows to the outside were all blown out. That piqued my curiosity and became the subject of part of our conversation.
Still, as my wife Meachelle and I sat down with Megan to enjoy a beverage in a nearby coffee shop and listen to her story, I couldn’t help but be impressed by Megan’s very positive attitude. As it turns out, Megan had been in my son Jordy’s class at Brock Corydon School (of which I was not aware. Also, somewhat coincidentally, Jordy, who now goes by the name Jitendradas Loveslife, also lives in Mexico, in a town populated by New Age former hippies known as Ajijic.)
I asked Megan how she came to own a restaurant in Puerto Vallarta?
Megan explained that she had gone about as far as she could as a restaurant manger in Winnipeg. As Myron noted, Megan had worked for McDonald’s, Montana’s (helping to open their Kenaston location where she worked as a line cook), Moxie’s Bar & Grill, Olive Garden, also Famous Dave’s – all before she had even turned 30.
Megan had been traveling to Mexico with her parents and siblings for years, she told me, and fell in love with the country. So, in 2018, she took all the savings she had accumulated and bought Blake’s Bar & Grill in downtown Puerto Vallarta, which had first opened in 2006. Before she was able move to Mexico though, Megan had to acquire a residency permit – which was no easy task, she explained.
You see, in order to purchase a business in Mexico, one needs something called an “RFC” (which translates from the Spanish to Federal Taxpayers Number).
As Megan told us, “without that (the RFC) you can’t purchase cars, housing, anything. I got my residency before I moved down. You have to do your residency out of country.”
I asked her how she could become a Mexican resident while still in Canada?
She said, “You apply, you have to make a certain amount of money. So I applied three times – within a six month period. I went to Toronto twice. Applied. Denied. Both times. Went to Calgary” – and finally got her residency permit.
But, there’s something else Megan explained that made the challenge of buying Blake’s even more difficult: She wasn’t able to finance the purchase – she had to pay cash entirely – something, we were also told, is par for the course for just about any major purchase in Mexico, including houses.
But, just because Megan was able to buy Blake’s, she wasn’t able to work in her own restaurant, she told me, until she had a work permit. As she explained, “…so you get one year temporary residency, then you apply for a three year extension after that, and then after that, then you apply for your permanent residency. But temporary residency doesn’t include a work permit. That’s the biggest thing, so I had to apply for my work permit to be attached to my temporary residency.”
Megan, however, had forgotten to apply for a work permit – which she would have needed to work in her own restaurant. “But,” she explained, “then when my daughter was born (in 2019) – because she’s Mexican, I automatically became a permanent resident. So I didn’t have to wait for four years – I only waited two (to become a permanent resident)” – thus allowing her to work in her own restaurant.
Now, while Megan’s initial foray into the restaurant business was quite successful, the first Blake’s Bar was too small to accommodate the high number of customers it was attracting. As Megan put it, “the place was too small. It was a very small… very small restaurant.”
And then, in 2020, Covid hit. While Mexico had no sort of rules requiring masking in public places, it did institute rules governing social distancing – with a six feet distance required between tables. “We could only have two or three tables in at one time during high season,” Megan said.
So, in 2021, Megan moved to another location in Puerto Vallarta, in an area known as Plaza Santa Maria. Things were going really well in that new location. It had become a very popular spot for Canadians, especially Winnipeggers, as Megan made sure all Winnipeg Jets games were shown there. (Megan was in that location when Myron contacted her and she was brimming with confidence when she spoke to him about how well things were going.)
There was one major problem, however, as Megan explained: “The landowner there didn’t pay her taxes. So when you went to go take out your licensing, you have to show proof the taxes are. And if they’re not paid, then you can’t take out your licensing. And she owed back taxes of almost five years, which was over 300,000” (pesos – or about $22,000 Canadian dollars).
“And she didn’t want to pay it. So I had no choice,” Megan noted. As a result, after only one year in what had been a very successful location – even if only for a short while, Megan moved yet again, in 2022 – this time to the Puerto Magico location.
The owners of the building where Megan opened what by then had become the third location for Blake’s in only four years had induced her to move there with all sorts of promises, she said: “They had promised us numerous things that they never completed. The passport office was supposed to open upstairs two years ago. Still not open. Another restaurant was supposed to be up there. We were just alone up there. There’s nothing. They made it impossible for guests to get up the stairs. They wouldn’t fix the elevator. It still doesn’t work to this day. It’s been three years…and the whole thing with that is they don’t want to pay the electricity to have the elevator working.
“So they just made it impossible for the cruise ship people to get upstairs or any people in general to get upstairs.” On top of all that, the owners of Puerto Magico didn’t allow Megan to have any signage on the street which would have told tourists that Blake’s Bar was there.
Still, Megan might have been able to turn things around were it not for that hurricane last October. She had developed a great reputation as a restaurateur. (Just take a look at the glowing reviews on Tripadvisor for Blake’s Bar). In addition, Megan is a fantastic baker and she had opened a bakery known called Sweet Temptations Bakery Boutique next door to Blake’s in Puerto Magico. That closed too the same time as Blake’s when the hurricane hit.
You’d think, however, that notwithstanding the damage that a hurricane might have caused, it would just be a matter of time before things could have been repaired and Blake’s would have been back in business – but that wasn’t the case.
While the interior of the restaurant was left largely intact, the windows had all been blown out. So, it’s just a matter of replacing the windows – right? Or, so you’d think. But this is Mexico – and similar to the landlady who didn’t want to pay her taxes in Blake’s previous location, the owners of Puerto Magico haven’t moved to replace the windows that were blown out.
Here’s how Megan described what happened: “So, the whole thing here, after the hurricane hit, when you construct a building here, the windows and doors are property of the plaza. Doesn’t matter if you put them in, they put them in, it’s property of the plaza. You can’t leave with them. Yeah. Same with the floor. So when the hurricane came through and destroyed everything, the first thing they said to me is our insurance will cover it, our insurance is going to cover it, it’s our property.
“So we waited and waited and waited and waited and about two and a half to three months in, they said, nah, our insurance actually isn’t going to cover it. At that point, my own insurance wouldn’t cover it anymore. It has to be done within 24 hours. That’s just how it is.” (Note to readers: Anyone from Winnipeg could identify with Megan. A building burns down and a pile of rubble remains for years. A bridge closes because it’s unsafe and it sits there – unusable, but with no plan to replace it.)
Not one to let anything get her down though, Megan still had her pop-up restaurant, Drop Shot Chill n Grill. As I mentioned at the beginning of this story though, just recently that site too had to close down.
This time it was the landlady who owned the area where Drop Shot was located that forced Megan to close. While Megan leased the space for her location from an individual who didn’t actually own the land where Drop Shot was situated, he had tennis and pickleball courts there. Apparently though, the woman who actually owned the land didn’t like the loud music coming from Drop Shot – even though it wasn’t in a residential area at all.
Again, here’s how Megan described the situation: “In our contract it stated that I was allowed to have live music, barbecue, blah, blah, blah. The landowner who owns the land, who I don’t lease from, owns the hotel behind the parking where the tennis courts are. And she doesn’t like noise. She doesn’t like any noise. Yet, they have music and tennis tournaments and fairs and they have the food park and all that.
“So, during our live music, she would complain constantly, even though our music was only from 3 to 6 – that her guests, one guest in particular, couldn’t sleep – it was too loud. We always abided by the decibel restriction limit; it was never over the decibel limit.”
The story continued: “So she cut our electricity off once when we had the live music – but the second time she did it, I had a generator. She didn’t know that I had a generator going. So she had cut the electricity, but the music was still playing. So at that point she would call the ‘reglamentals’ – the bylaw officers, who would come check and she’d say, ‘There’s really loud music going on at Drop Shot.’ They would come, they would check, they’d check my permits, everything would be okay, they’d leave. That’s when I called the police on her. They’re my friends. They had a very long conversation with her… told her that it’s illegal to cut the electricity, she can’t do it.”
But, as you might expect, the landlady wasn’t about to back down. “It got to the point where she threatened the guy who I was subleasing from that if he didn’t get rid of me, she was going to get rid of everybody.
“She wouldn’t re sign the contract with him. So he’s had his tennis courts and pickleball courts there for over five years. And she said, ‘if I don’t leave, then everybody’s leaving.’ “
So, once again, Megan has had to abandon what had turned into a successful venture – but after dealing with Covid, a landlady who didn’t want to pay taxes, a hurricane, and a landlady who doesn’t like loud music, you’d have to wonder whether Megan is still willing to enter into yet another food venture?
Not surprisingly, she said she is. I asked her “How real is that? How feasible or viable?”
“Oh, it’s very viable,” she answered. “We’re just waiting on the contract to be signed.” Megan added that she has someone who she wouldn’t describe as a partner in her putative venture, but somebody “that’s going to help me.”
Throughout our conversation I had refrained from bringing up the subject that surely must be in the back of many a reader’s mind when it comes to thinking about doing business in Mexico: What about the cartels? Has Megan had any run-ins with the local cartel I wondered? (And when it comes to cartels, Puerto Vallarta is located in the state of Jalisco. Anyone who knows anything about Mexican cartels would know that the Jalisco cartel has a reputation for extreme violence.)
Megan answered though that “They’re not really that visible here… They keep it very under the table here.”
I said though that “the Jalisco cartel is notorious.”
But, Megan responded, “that’s more towards Sinaloa and Chihuahua.”
Still, given Mexico’s longstanding reputation for corruption at almost every level, I asked Megan, “Did you have to pay off people?”
She answered: No, never, never, never had to pay anybody off. You give back and then, you know, everybody takes care of each other.” She went on to describe the excellent rapport she has had with the local police, for whom she has catered a huge feast known as a “masada” every year, at which over 400 police have attended.
It’s hard to imagine someone coming down to Mexico and, within the space of only six years, opening restaurants (and closing them) in four different locations, yet still remaining optimistic that she’ll be able to open a fifth in short order.
If and when Megan does open another restaurant – I’d sure like to try the food. If the reviews she received on Tripadvisor for each of her locations are any indication, one thing Megan Kravetsky knows is how to prepare great food – and leave her customers with a thoroughly enjoyable experience.
Features
How To Earn Money with Cryptocurrency From Home
If you’re looking for new ways to make money from home, there’s a modern way to do it. Cryptocurrency has opened up new opportunities for making money online. With the right approach, you can generate income without leaving your house. Whether you want to invest, trade, or earn through other methods, there are various ways to profit from digital currencies. For instance, Canadian poker players take advantage of crypto-friendly platforms to play from home and cash out in Bitcoin or other digital currencies. These platforms provide customers various benefits and attractions that make online gambling a great way to earn money from home, while also having fun.
Understanding Cryptocurrency
Before diving into ways to make money, it is important to understand what cryptocurrency is. It is a digital form of money that operates on blockchain technology.
Unlike traditional currencies, it is decentralized and not controlled by any government or central bank. The most well-known cryptocurrency is Bitcoin, but there are thousands of others, including Ethereum, Litecoin, and Solana, and even plenty of meme coins to choose from.
Trading Cryptocurrency
One of the most popular ways to earn money with cryptocurrency is through trading. This involves buying and selling digital coins to take advantage of price changes.
Day Trading
Day trading is for those who want to make quick profits by buying and selling cryptocurrencies within the same day. It requires monitoring price charts and market trends. Since prices can be volatile, traders must act quickly to capitalize on short-term price movements.
Swing Trading
Unlike day trading, swing trading focuses on medium-term price trends. Traders hold onto their assets for days or even weeks, waiting for a better price before selling. This method requires patience and a good understanding of market trends.
Holding
HODLing is a long-term investment strategy. Investors buy cryptocurrencies and keep them for an extended period, expecting the value to rise over time. This method is ideal for those who believe in the long-term potential of digital currencies and prefer a hands-off approach.
Earning Through Staking
Staking allows cryptocurrency holders to earn passive income by participating in the network of a blockchain. By holding certain cryptocurrencies in digital wallets, users help validate transactions and secure the network. In return, they receive rewards in the form of additional coins. Some popular staking coins include Ethereum, Cardano, and Polkadot.
Mining Cryptocurrency
Mining is another way to generate income from home. It involves using computer power to validate transactions and add new blocks to the blockchain. Miners are rewarded with cryptocurrency for their efforts.
While Bitcoin mining requires expensive equipment and high electricity costs, other cryptocurrencies like Litecoin and Monero can still be mined using regular computers. Some mining pools allow individuals to combine their computing power with others to increase their chances of earning rewards.
Earning Through Airdrops and Forks
Airdrops occur when cryptocurrency projects distribute free tokens to wallet holders as part of a promotion. These giveaways help new projects attract attention. To receive airdrops, users often need to hold a specific cryptocurrency or complete simple tasks like signing up for a newsletter or following a project on social media.
Forks happen when a blockchain splits into two. If you hold a cryptocurrency that undergoes a fork, you may receive new coins based on the amount you already own. This provides an opportunity to make money without additional investment.
Participating in Play-to-Earn Games
The rise of blockchain gaming has created new opportunities for earning cryptocurrency from home, while also having a little fun. Some online games reward players with digital assets for completing tasks, winning battles, or progressing through levels. These assets can be sold or traded for real money.
Many play-to-earn games operate using NFTs, which allow players to own and trade in-game items. Popular games in this space include Axie Infinity, The Sandbox, and Gods Unchained.
Creating and Selling NFTs
Non-fungible tokens have created new earning possibilities for digital artists, musicians, and content creators. NFTs are unique digital assets stored on the blockchain, representing ownership of artwork, music, videos, and virtual collectibles.
Artists can create NFTs and sell them on marketplaces making them a great way to raise your income from home. Some NFTs have sold for thousands or even millions of dollars, making this a profitable option for those with creative skills.
Earning Crypto Through Affiliate Programs
Affiliate programs allow individuals to earn cryptocurrency by promoting products and services. Many crypto exchanges, wallets, and investment platforms offer referral programs where users receive rewards for bringing in new customers.
By sharing referral links on social media, blogs, or YouTube channels, users can generate a steady income stream. The more people who sign up using their link, the more they earn.
Crypto Lending and Yield Farming
Crypto lending allows investors to earn interest by lending their digital assets to others, of course, you will need to have a crypto to lend in the first place to make money through this method.
Yield farming is another way to earn passive income. It involves providing liquidity to decentralized finance platforms and earning rewards in return. This method can be profitable but carries risks, including market fluctuations and smart contract vulnerabilities.
Freelancing for Crypto Payments
Many online platforms and businesses pay freelancers in cryptocurrency for their work. Writers, developers, graphic designers, and marketers can find gigs that offer digital currency as payment.
There are plenty of websites out there that can help connect freelancers with clients who prefer paying in Bitcoin or other cryptocurrencies.
By offering services in exchange for cryptocurrency, freelancers can avoid traditional banking fees and receive payments faster.
Features
Understanding different payment methods in online casinos
Payment methods have been a hot topic of conversation in the casino gaming world since the inception of online casinos. Before the internet changed the entire fabric of this industry, there were a relatively small number of ways to deposit money in a casino. Many land-based casinos have ATMs, others accept cheque payments as withdrawals and deposits, and others pay out larger amounts in cash or bank transfers.
Of course, Visa and Mastercard have been widely accepted in land-based and digital casinos for decades. But compared to the way the market is now, with a whole range of e-wallets and digital payment options, the number of possibilities has soared.
Today, we’ll review the popular payment methods, some of which experts believe could disrupt the industry, and other options that have started to connect with casino gaming audiences in Canada and further afield.
Prepayment vouchers
In the modern casino market, digital wallets and internet-based payment services have become dominant forces in casino gaming. Prepayment services have exploded in popularity over the last 25 years, and services and platforms such as Neosurf have been able to carve out a slice of this market for themselves.
As the Canadian market expands, prepayment options such as Skrill and Paysafecard have emerged as deposit options for gamers looking to deposit first and pay later. Neosurf is widely used in casino gaming, offering e-wallet and account functionality. Knowing where you can find the best Neosurf casinos is a good move, as dozens of highly reputable providers provide a facility for Neosurf customers to play casino games.
However, in a vast and competitive casino gaming market, casinos that simply focus on one type of payment method face an uphill challenge in an industry where scope of choice is becoming more of a selling point.
E-wallet payment options
While PayPal and Neteller might have been the first companies to highlight the potential for e-wallets to exist as payment methods in the online casino business, they have morphed into an entirely different market to that of 20 years ago.
Options such as Apple Pay and Google Pay have surged in popularity. While they work similarly to PayPal and Neteller, for the tens of millions of people who have added their debit card to their phone wallet, it’s a simple case of selecting either Apple Pay, Android or Google Pay, depending on the type of mobile device you use. Your card information syncs immediately to the site, and you can deposit within seconds.
It’s faster than entering your card details. It integrates the biometric face ID or your passcode, depending on which one you use on your mobile device. If you experience any issues, you can immediately freeze your Apple Pay card, meaning nobody can withdraw any funds.
Traditional methods
Millions of online casino gamers opt for traditional payment options. We’ve touched on some of these, including PayPal and Visa. However, despite the rise of e-wallet payment options and more contemporary types of payments such as cryptocurrency, there’s still a vast, dominant market for Visa and Mastercard – which are two of the oldest and most traditional payment methods still available in the casino gaming industry, both online and land-based.
Of all the key tips to use the internet safely, several high-profile anti-fraud campaigns focus on traditional payment options. While entering your card details, CVV number and expiry date into the wrong site can be disastrous, many stopgaps are in place, including suspicious transaction flagging from both Visa and your bank, which can stop criminals dead in their tracks.
That said, handing out such information is still not a good idea. This is why you should always research a casino before you use it. Once you ensure they have a watertight security system and have not been subjected to a data breach, you can deposit your funds with greater confidence. It also pays to keep updated with the latest cybersecurity news, including sophisticated phish-free phishing attacks, one of the latest emerging threats.
The future of payment methods in online casino gaming
Cryptocurrency and blockchain systems are the latest methods that have become popular in the online casino world, although they might not have the visibility or the same level of mass adoption that we have seen with other payment options over the last few years.
It does feel like there’s room for Bitcoin and altcoins to become players in the future. Not only do they have the appeal to branch into a broader market, but by utilizing and leveraging the power of the blockchain, users can deposit and withdraw their funds directly to their crypto wallet without having to enter their card details.
In the event of a cyberattack, a cryptocurrency casino’s main wallet is often targeted for funds, but criminals rarely try to extract databases of information.
The added convenience and potential security could be the two main pillars that bring cryptocurrency alongside some payment systems that have been present in the casino gaming world for decades. There are still other variables to consider here – most crucially, regulation. However, if these obstacles can be overcome, crypto could spearhead the growth of online casinos into the 2030s.
Final thoughts
You could find platforms with two dozen payment options, depending on the casino site you use. Many of the large providers offer as many payment options as possible. Other sites, such as niche casinos that don’t have the same market share, will only focus on cryptocurrencies such as Bitcoin, Ethereum and XRP.
However, regardless of the payment options you encounter in an online casino, they will often fall into three categories: e-wallets, traditional payment systems or niche digital-specific payment options, such as cryptocurrency. We wouldn’t recommend seeking the niche options if you do not understand how they work.
Understand the mechanics of these payment systems and what drives the market. Once you know the payment option, whether cryptocurrency or Apple Pay, you can test the waters and experience how it works in the broader online casino gaming industry.
Features
Young Jewish Voices: How Gen Z Is Redefining Jewish Identity in Canada
Let’s be honest: if you ask five Jewish Gen Zers what being Jewish means to them, you’ll probably get five different answers — and maybe a TikTok link or two.
Welcome to Jewish identity in the 2020s: nuanced, layered, and often proudly paradoxical. For Canada’s youngest Jewish generation — born roughly between 1997 and 2012 — identity is less about rigid boxes and more about building bridges between heritage, values, and the world around them.
Gone are the days when being Jewish in Canada meant synagogue every Saturday, kugel on Sunday, and Hebrew school on Wednesday. Today’s Jewish youth are reshaping the narrative in their own voice — one meme, protest sign, and cultural remix at a time.
“Our obligation is not only to remember history, but to shape the future.”
— Jonathan Sacks
Let’s explore how Canada’s Gen Z Jews are doing exactly that — reshaping Jewish life, one fresh perspective at a time.
A Quick Look in the Rearview Mirror
To understand the shift, it helps to know what came before.
Jewish life in 20th-century Canada was often defined by close-knit communities, shared rituals, and survival stories passed from immigrant grandparents to their grandchildren. Synagogues were not just houses of worship but social hubs, schools, and safety nets. Identity was communal, tangible, and — in many ways — inherited.
Fast forward to today, and the landscape looks a little different. Synagogue membership among younger Jews is declining. According to a 2021 Environics study on Canadian Jewish demographics, only 32% of Jewish Canadians aged 18–29 say they attend synagogue even once a month. For many, spirituality has taken on new forms, and belonging doesn’t always come with a membership fee.
So, Who Exactly Is Gen Z?
Gen Z is the first generation to grow up entirely online — swiping before they could spell, livestreaming before they could drive.
In Canada, this cohort is incredibly diverse. According to Statistics Canada, 27.2% of Gen Z Canadians identify as visible minorities, and over half say religion plays a limited role in their daily life. And yet, paradoxically, Gen Z reports higher levels of personal spirituality and interest in social justice causes than older millennials.
For Jewish Gen Zers, that means Jewish identity might show up less in formal prayer and more in values: tikkun olam (repairing the world), social activism, or showing solidarity with marginalized groups.
Just ask Maya, a 21-year-old student at UBC, who says, “I feel the most Jewish when I’m volunteering at refugee clinics or showing up at climate marches. That’s what Judaism taught me — to speak up.”
Not Just Religion — A Whole Vibe
Jewish identity has never been just about religion — it’s a culture, a history, a humour, a challah on a Friday night. But Gen Z is pushing that even further.
Many describe their Jewishness more in terms of music playlists, Yiddish memes, tattoos with Hebrew phrases, or even stand-up comedy. They embrace Jewishness as an evolving identity, not a fixed checklist.
Take Noah, a 19-year-old from Montreal who grew up secular but started baking his own challah during the pandemic. “It started as a quarantine hobby,” he laughs. “Now it’s my Friday thing. I put on klezmer music, and it just feels… grounding. My way of being Jewish.”
Digital Judaism: From Torah to TikTok
The digital world has become a surprisingly fertile ground for Jewish connection. While older generations may raise an eyebrow, Jewish Gen Zers are flocking to podcasts, Instagram creators, and even TikTok rabbis for spiritual and cultural nourishment.
Pages like @HeyAlma or @JewishGirlTherapy have become gathering spaces for Jewish Gen Zers exploring identity with humour, self-reflection, and often a healthy dose of irreverence.
It’s a far cry from Hebrew school, but it’s real, meaningful connection. And isn’t that the point?
“Above all, be the heroine of your life, not the victim.”
— Nora Ephron
In an era when antisemitism has risen both globally and here at home, Jewish Gen Z isn’t shrinking. They’re storytelling, organizing, posting, and showing up.
Speaking of Antisemitism…
Let’s not sugar-coat it. In 2022, B’nai Brith Canada reported over 2,700 antisemitic incidents — the second-highest year on record. The majority happened online, where Gen Z spends most of their time.
For many young Jews, this means navigating identity with both pride and caution. Some keep things quiet at school or work. Others wear Magen David necklaces with intention, not just style.
Zara, a 22-year-old Jewish student in Toronto, puts it plainly: “It’s weird — I’ve never felt more proud to be Jewish and also more aware that it could make me a target.”
And yet, this generation isn’t backing down. From student-led Holocaust education campaigns to Jewish queer collectives, they’re building communities of resilience and connection.
Jewish, Queer, Mixed, and… Still Jewish
Another big shift? Gen Z’s embrace of intersectionality. This generation includes Jews of colour, converts, interfaith backgrounds, and LGBTQ+ identities — all claiming space and refusing to be boxed in.
Where older generations may have debated “Who is a Jew?”, Gen Z seems to ask, “Who isn’t?”
This openness doesn’t always land easily in traditional spaces. But it’s driving a conversation — and, in some communities, a transformation.
Jewish summer camps now offer gender-neutral cabins. Some synagogues are led by queer rabbis. And no one bats an eye when a Friday night dinner includes gluten-free matzah and someone Zooming in from another province.
Even Appliance Repair Needs a Makeover
Now, if you’ve made it this far, you might be wondering — where’s the part about appliances?
Bear with me.
Just like a fridge that starts acting up when it’s overloaded, identity can get confusing when we try to fit it all in without regular maintenance. That’s why companies like TechVill website techvilledmonton.ca matter — not just because they fix your oven when it refuses to bake your Shabbat kugel, but because they remind us that traditions, like appliances, need care, updates, and sometimes a bit of rewiring to keep working.
(See? Told you we’d get there.)
So, Where Are We Headed?
Jewish Gen Z in Canada isn’t abandoning identity — they’re reimagining it. They’re flipping the script, remixing the old with the new, and holding onto what matters most.
They may not show up for services every week, but they show up for each other. For justice. For joy. For the world they want to build.
“What hurts the victim most is not the cruelty of the oppressor, but the silence of the bystander.”
— Elie Wiesel
This generation refuses to be silent — about antisemitism, injustice, or what it means to be Jewish today. And honestly? That’s something worth celebrating.
Final Thought
Being Jewish in 2025 doesn’t look like it did in 1925 — and thank G-d for that. Change isn’t loss; it’s life.
So whether it’s baking challah on a Friday night, reposting a powerful quote on Instagram, or just telling your story — Gen Z is proving that Jewish identity in Canada is alive, diverse, and deeply, beautifully human.
And that, dear reader, is something even your bubbe would kvell about.
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