Features
How Norman Stein, a long-time teacher in Winnipeg Jewish schools transitioned into an enventful career in the music business
By BERNIE BELLAN
In May 2021 I began what was supposed to have been a two-part story about the life of a man, Norman Stein, who left an indelible impression on so many Jewish students during his teaching career in the Jewish school system, which began in the 1950s and ended in 1967.
But – I’ve long been a procrastinator; it’s taken me over two years to return to Stein’s story.
Now 91, Stein left Winnipeg many years ago, but he still recalls his years teaching here – at the Talmud Torah, Joseph Wolinsky Collegiate, and the Rosh Pina Hebrew School, with great fondness.
When I published that initial story about Stein’s teaching career, which I began by delving into his childhood growing up first on Pritchard Avenue, later on Redwood, and finally on St. Anthony, I attempted to transcribe a line in Yiddish that I had recorded Stein as saying, but I mangled that line.
Here again is the anecdote Stein related about one time when he had wandered off on a Friday evening into the Ukrainian Labour Temple on the corner of Burrows and McGregor:
“Anyway, one Erev Shabbes – I was three or four, I snuck into the theatre and the manager asked me who I was looking for?
“I told him I was looking for my mommy. He said, ‘You just sit here’, and the next thing I know I’m watching the Priscilla Lane sisters playing tennis in their white shorts. I remembered that.
“The manager called me out and said, ‘Your mother’s here now.’ And I wondered, how could that be? because my mother doesn’t even know I’m here. I go out and there’s my mother and Mrs. Rubinfield, who ran a grocery store a few doors down, and had a pay phone – which they avoided using on Shabbes – but they called the police and the police asked, ‘Is there a favourite place he likes to go?’ and my mother said I like to go to the movies, so the police said: Maybe he went to the Labour Temple.’”
As Stein explained what happened next, when he was confronted outside the Labour Temple by his mother, Mrs. Rubinfield, and a “Bobby” who was with them, in addition to being scolded for wandering into the movie theatre, the Bobby added: “And you didn’t even pay”, to which, Stein said he answered (and remember, this is a four-year-old) – and this is the line I got completely wrong: “M’tur nisht trugen kein gelt oif Shabbes” – “You mustn’t carry any money on Shabbes.”
It may have taken me 26 months for me to correct that adulteration of the Yiddish language, but when I contacted Stein again recently to ask him whether he’d be willing to continue with the story of his Winnipeg years, the first thing he told me is how miserably I had failed in trying to transcribe that line.
Despite that very grave error, however, Stein did tell me that he quite enjoyed the May 2021 interview piece. I told him that piece also evoked a very strong and warm response from many of his former students and that many of them had told me they were very much looking forward to the sequel.
I ended the first part of my story about Stein by noting that, in 1966, he was involved in a very serious car accident when his car was rear ended by a truck. He said, “That’s a period I don’t remember well… I was in a coma for some time. I was a nervous wreck. My doctor suggested I go to some place relaxing, so I went to Hollywood.”
Thus began the next chapter of Norman Stein’s life, which we now take up here:
Stein was working for RCA Records in the A&R (artists & repertoire) department. One day a young, barefoot Black girl came in with a demo tape. She said her name was Natalie Cole (daughter of Nat King Cole).
Stein asked her why she didn’t take her demo tape to Capitol Records, since that’s where Nat King Cole had a recording contract? “She said she didn’t want to be attached to his apron strings,” Stein explained.
Apparently though, Natalie Cole was upset with Stein “and she stormed out of there.” I asked Stein whether there were any other memorable moments from his time in California, and he mentioned that he was still in the United States during the time of the Six-Day War in June 1967.
“The Israeli Philharmonic was touring in the States at the time and I did some PR for them. There was a celebratory concert at the Hollywood Bowl and the guest artist was Jack Benny.”
While he was still in California, Rabbi Witty, who was the then-principal of the Talmud Torah and Joseph Wolinsky Collegiate had phoned Stein and had asked him whether he would be prepared to resume teaching the humanities courses that he had taught to students in Grades 7-12 at JWC for years, including courses in the history of music and the history of art, philosophy, and library science.
I remember taking Stein’s course on the history of art. Part of the course was devoted to a study of architecture. Stein recalled how enthusiastic so many of the students in my particular class were when he gave us an assignment to “take photographs of sites in Winnipeg that would be comparable to some in Ancient Greece by the way they photographed.”
Stein did resume teaching those courses in the fall of 1967, but when he asked to take a leave of absence to attend various music conventions, Tamara Wiseman, who was the vice-principal of the Talmud Torah at the time thought that “it wasn’t fair to the students that I had to leave town to go to conventions to pursue a career in music,” and without even being given a chance to say good bye to his students, Stein was told that he should just “leave.”
I said to Stein that I had heard from someone by the name of John Einarson, who is arguably Manitoba’s foremost music historian – and who gave a brilliant presentation during a recent Jewish Heritage Centre event titled “The Soundtracks of our Lives” about Jewish musicians in Winnipeg through the years, that Einarson had worked for Stein at a time when Stein was selling records out of the back of Strain’s Camera Store on Portage Avenue.
I asked Stein whether he began doing that around the time his teaching career ended (in 1967)?
“We couldn’t get into Polo Park (because Polo Park wouldn’t allow a record store at that time) so we opened in the back of Strain’s (which was owned by the late Manny Wiseman. One of Manny Wiseman’s sons, Bob, went on to become one of the founding members of Blue Rodeo.)
“People were only going up to the camera department and we rarely got anyone coming into our section,” Stein observed.
In 1969, Stein made the move that was eventually to lead to a 10-year period when he achieved his greatest recognition in Winnipeg – with the opening of the famed Opus 69 record store.
“There was space above Clifford’s Ladies Wear “(at 412 Portage Avenue, the corner of Kennedy and Portage), Stein continued. (Cliffords was owned by Johnny Pollock. One of Pollocks’ sons, Harold, went on to become a renowned classical guitarist.)
Thus began Opus 69. Around the same time Stein became host of a nightly program on CKY FM called “Now Flower.” Randy Moffat was the owner of CKY at the time and he was so impressed with the program – and the number of different recordings that Stein was able to play that CKY “even put a console in Opus 69 with live broadcasting by a DJ between noon and 6 pm.”
I remarked that I remember well that second floor location for Opus 69 and how popular it was.
Stein suggested “that small location became the most popular record store in Winnipeg.”
In a 2016 article for the Free Press, John Einarson wrote about the huge impression Opus 69 made on music fans in Winnipeg when it first opened: “Once Opus 69 opened in the spring of 1969 on Kennedy Street just south of Portage, above an optometrist’s shop, it became my destination for music. Opus 69 specialized almost exclusively in rock music and had the most extensive selection in the city, including imported recordings, as well as listening stations to sample before you purchased.
“I remember the first time my friend and I did that, never having used headphones before,” recalls Grant Edwards.“We were busy yelling to each other until one of the workers asked us to please stop yelling as no one else in the store was listening to headphones.”
Unfortunately, while owner Norman Stein had great taste in records, his business acumen was wanting, and when Opus 69 moved to the more spacious ground-floor store on Kennedy north of Portage in the early ’70s it was under new ownership. However, it continued to boast a wide selection and knowledgeable staff.”
Around the same time that Stein was running Opus 69 he also had a company called “Campus Records Distributors,” which sold records to university bookstores across Canada. Campus Records was eventually bought by Deutsche Grammaphone.
As John Einarson noted, “Opus 69 moved to a new location on Kennedy Street (across from what used to be the Town and Country), but by the early 1970s Norman Stein was no longer the owner.” (He told me, during our interview, that he didn’t want to get into what happened with the business. Suffice to say that, by 1979, Opus was in receivership. Stein had long been out of the picture when that happened.)
Stein said that he remained in Winnipeg with his ailing mother until she passed, in 1980. Shortly thereafter, he moved to Vancouver. He did talk about his career in Vancouver, but I said to him that I preferred to keep the focus on Winnipeg.
Before our conversation ended though, Stein said he wanted to tell me one more story from his childhood – when he was about four. The story had to do with the quaint Jewish custom of “shlogn kapores,” during which on Erev Yom Kippur a chicken (or a rooster) is waved over one’s head and one’s sins are transferred to said chicken or rooster.
Here’s how Stein described how the ritual was practiced in his home – and what happened one year: “You have a tablecloth over a table, you take the live rooster and swing it around your head and say certain prayers from a Siddur (prayer book). When you do that you put the live rooster under the table, then you take it to the shochet for Yom Tov.
“Well, this rooster kept pecking at my wrists and hurting me but I was holding on tight, so I threw the rooster under the table. When I pulled it out, it had a limp neck. It was dead. I bawled my head off because it meant the rooster could not have absorbed all my sins. My mother was upset because she didn’t have a tarnigol (Hebrew for rooster) for Yom Tov.”
I asked: “Because it wasn’t slaughtered properly?”
Stein replied: “How could it be slaughtered? I choked it to death. It had an overdose of sins!”
I said to him that so many of his former students offered reminiscences, both in our newspaper and in the Facebook group “1950s and 60s Winnipeg Jewish Students”, about his having been their teacher, that I wondered whether he would be amenable to hearing from former students.
I mentioned to him that one of the contributors to that Facebook group was David Steinberg. I asked Stein whether he had ever had Steinberg as a student? That led him to tell this story:
“When I was teaching in the Rosh Pina Hebrew School the synagogue youth group had socials and David performed his jokes on stage. As I was teaching him, he knew, as an opportunist, that I had some connections with Chicago. He wanted to go to Second City – the famous comedy thing. He could not get in, but he could if he was a yeshiva student. So I wrote a letter to the yeshiva on his behalf and he got accepted into the Hebrew Theological College (from where Stein had also graduated) and, after that the Rosh Yeshiva said to me: ’So where is your David Steinberg?’ He disappeared after a while and Second City had rented in the Jewish community centre across the street from the yeshiva. I never saw him again until one year – it was around 1970, I went to Greenwich Village and saw a poster for a folk music group. At the bottom it said ‘opening act: David Steinberg.’
“A door opened and who comes out but David Steinberg? I said ‘Dudi?’ and he said, ‘Uh, your face is a little familiar…Oh yes, Norman, here’s my business card and we’ll have coffee in my private apartment ….and I never went to his apartment.”
I asked Stein whethe he would be amenable to my putting his phone number into this article so that former students could get in touch with him.
Although each time I’ve phoned Stein, we’ve had very pleasant conversations, I’m not sure whether he would have the stamina to engage in phone convesations on a regular basis with former students. Still, if he’s tired or preoccupied doing something else, I’m sure he would let anyone know. And, even though he says he has trouble remembering things, I certainly didn’t find that to be the case. Stein did say that he wouldn’t have any objection to my putting his phone number into this article, so here it is: 1-604-269-0961. Remember, he’s in Vancouver, so bear in mind the time zone that he’s in if you do plan on calling him.
Features
Gary Golden still rocking after 50 years
By MYRON LOVE Our Jewish community has produced several high profile musicians over the years. Among more recent stars, the members of Finjan come to mind, as does Ariel Posen – as well as Danny Greaves, Joey Serlin and Sammy Kohn of the rock band, “The Watchmen.” Arguably though, no other Jewish musician has hit the heights that Gary Golden has.
“We were all learning to play something,” Golden recalls of his teen years at Grant Park High School. “Everyone thought the guitar was really cool.”
(A an aside, I recently read an autobiography of the multi-talented Theodore Bikel who noted at one point that, by the early ‘60s, for the first time guitars outsold pianos.)
On Thursday, March 13, Golden and his band, Harlequin, celebrated their 50th anniversary as a band with a sold-out performance at Club Regent.
“It was wonderful,” says the veteran rocker. “If anyone had told us when we started that we would still be going 50 years later, we probably would have laughed .”
The Golden family (including parents Don and Helen and older sister Darlene) were among the first wave of Jewish families to relocate to south River Heights in the 1950s. Coming of age in the exuberant 1960s, Golden remembers that everyone his age was immersed in music.
Golden notes that he learned to play the guitar through trial and error.He recalls that he joined his first band when he was 18. “A couple of friends from high school were looking for a guitar player to join their band. Our band played local venues as well as touring throughout the province.”
Through contacts he made in the local music business, Golden got to know the Murphy siblings and David Budzak. Together, they formed what Golden describes as Winnipeg’s “most progressive” band at that time. Performing under the name Bentwood Rocker, the band toured from Northwestern Ontario to the West Coast.
In1975, Golden and Budzak hooked up with musicians Ralph James and the late John Hanna – both recently having moved back to
Winnipeg from Toronto – to form a band called Holy Hannah. The latter were looking for a guitar and keyboard player – that would be Golden – and a drummer (Budzak).
“After six months, we added another two musicians (one being singer George Belanger another being guitar player Glen Willows) and changed our name to Harlequin,” Golden says.
It has been quite a ride for Golden and Harlequin.
“We gelled,” he recalls. “We had the right people. And we started touring right away.”
“We were everywhere. We toured throughout the United States. We were in Venezuela. We performed in Puerto Rica in front of 35,000 people. We saw more of Canada than most politicians.
“Everywhere we went, we met a lot of wonderful people. Music is a universal language. We gave a lot of people a lot of joy.”
Along the way, the band put out six albums and was the subject of a documentary.
Golden reports that Willows and Belanger wrote most of the original material. “While I contributed some music, I was satisfied playing guitar,” he notes.
In 1987, however, Gary Golden stepped away from the band. “I was tired,” he says. “I also wanted to start a family. I had seen too many of my colleagues get married and try to have a family life. Too often, it didn’t work, The odds were against them.”
Golden was able to realize his new goal. To earn a reasonable living, he first tried real estate.
“It wasn’t for me,” he says.
He found his niche as a financial planner. He worked for Investor’s Group for ten years – then moved to the credit union world.
“In the private sector, I found that there was too much of an emphasis on sales,” he observes. “Working for the credit union, I had more scope to really advise people in terms of prudent investment. That better reflected my values.”
After 20 years or so, Golden notes, and having done reasonably well financially, Golden retired.
In 2007, George Belanger asked Golden to get back into the fray. The two are the only original members of Harlequin who are still active.
“I said yes and here we are,” the long time guitar player says.
Gary Golden is now in his early 70s and not immune to the vagaries of aging. “I try to be proactive,” he says. “I don’t sit. I work out regularly. I walk and do the treadmill. And I practice guitar for at least an hour every day.
After 50 years, Golden says that he has no plans to retire any time soon. “Being on stage is electric,” he notes. “They may have to carry me off stage.”
Features
Monitored phone calls and fear of arrest: What life looks like for Iran’s Jews now
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
Amid the war in Iran, one Iranian Jewish woman who lives in the United States, but whose family remains in Iran, has been wracked with fear. Before the ceasefire, she spoke with her parents once a week for exactly one minute — both because of the exorbitant cost, about $50 per minute, and because of the fear of surveillance.
During one call a few days into the war, she said, something felt off.
“I could see that something is so wrong. It’s as if someone was there,” the woman, who moved to the U.S. in 2008, said in an interview with the Forward. “It seemed like my mom was actually reading from a note.”
She later learned that the Islamic Revolutionary Guard Corps had come to her parents’ home, questioning why they frequently called an American number. They instructed her parents to download Bale, an Iranian messaging app widely believed to be monitored by authorities, before making any further calls.
“It’s a spy app, and everyone knows that,” the woman said with a wry laugh. Her parents refused. Instead, they were told to call their daughter and read from a script while IRGC members watched.
“Basically, they said to prove that you are with us and not with Israel, read this when you call her,” the woman said. “After that day, they didn’t call for a long time.”
Eventually, she learned that her parents had fled to a safer part of the country to escape bombardment.
Her family are among the estimated 10,000 Jews who still live in Iran, in the largest Jewish community in the Middle East outside of Israel. Once numbering around 120,000, the community has dwindled significantly since the 1979 Islamic Revolution, when life for religious minorities fundamentally changed. Today, Jews who remain in Iran must carefully navigate life under the regime, publicly expressing loyalty to avoid being falsely accused of Zionist espionage.
Amid Iran’s war with the U.S. and Israel, that pressure has intensified.
With an ongoing internet blackout, communication is limited and closely monitored. To understand what life is like for Iranian Jews today, I spoke with several people in the U.S. who remain in sporadic contact with family members inside Iran. Everyone interviewed requested that they not be identified, fearing repercussions for either themselves or their families.
A synagogue vigil for the Supreme Leader
On April 16, Tehran’s Yusef Abad synagogue held a memorial for Ayatollah Ali Khamenei, who was killed on the first day of the war. The event was attended and reported on by several state-affiliated media channels, filming as participants from Iran’s Jewish community shared their appreciation for the deceased Supreme Leader.
Inside and around the synagogue, posters featuring photos of Khamenei were displayed alongside Farsi slogans like “Unity of Iran’s faiths against aggression — condemnation of the attack on the Tehran synagogue by the child-killing Zionist regime and criminal America” and “The Jewish faith is separate from Zionism.”
Regime media pointed to the vigil as evidence of Jewish support for Iran’s theocratic government. But experts say that interpretation misses the reality.
Beni Sabti, an Iranian-born analyst at Tel Aviv’s Institute for National Security Studies, said displays like the synagogue vigil are often a matter of survival. Jews who remain in Iran are frequently compelled to demonstrate loyalty to the regime — and opposition to Israel — in order to avoid suspicion of having ties to Israel. Allegations of such ties have often led to imprisonment and executions following the Islamic Revolution in 1979.
To protect the community, Jewish leaders — especially rabbis — often participate in pro-regime events, including memorials for senior regime figures. In some cases, Iranian rabbis have even sat alongside members of Hamas and Hezbollah to pay their respects to senior IRGC commanders responsible for funding and training terror groups across the Middle East.
The regime exerts significant pressure to stage these displays, Sabti said, “because it’s good for them to show the world, ‘You see, we don’t oppress anyone.’”
Beyond public displays, much of Iran’s economy is tied to the state — what officials often describe as a “resistance economy.” In that system, some say, expressions of loyalty can become intertwined with economic survival.
The woman who left Iran in 2008 said one of her relatives was once pressured to confiscate land from dozens of people and transfer it to the government in order to keep his job — a loyalty test she says was especially harsh because of his Jewish identity. “In the job interview, they told him, you have a Jewish background, so you have to first prove how far you will go,” she explained.
Since the 12-Day War between Israel and Iran in June 2025, the situation has grown even more tense. More than 30 Jewish Iranians were reportedly detained during that conflict because of alleged contact with Israel. While some Jewish community members were arrested during the wave of anti-regime protests that occurred at the beginning of the year, Sabti said he has not heard of a similar wave of arrests during the current war.
Still, the fear remains.
Synagogues as shelter
Some Iranian Jews have managed to stay in touch with relatives via landline phones, although calls are expensive and likely monitored. Most avoid discussing politics, using their limited time simply to confirm they are alive.
“After the 12-Day War, people really didn’t talk on the phone,” said the woman who moved to the U.S. in 2008. “We do talk, it’s not like they literally cannot, it’s just like they realized that the scrutiny was so high that no one has meaningful conversations.”
Even so, fragments of sentiment emerge.
One 25-year-old Iranian Jew from Los Angeles said his Jewish cousins in Iran cried tears of joy when they heard of the Ayatollah’s death.
He said his great uncle and cousin told him over the phone, “I don’t care, whatever the cost. If you can eliminate Khamenei, if you can eliminate Mojtaba, his son, if you can eliminate any threat… do it.” He added, “Most Persian Jews in Iran are happy, is what I hear.”
Amid the current ceasefire, a 64-year-old Iranian Jewish woman from LA said her Jewish friends in Iran have expressed relief. “They are happy that the situation is calm, but on the other hand, nobody is happy. They all want it to get finished,” she said, adding that they hope for “regime change.”
For Nora, an Iranian Jew living in New York, the war has come at a time of crisis for her family in Iran. She says her aunt has been focused on caring for her son, who is suffering from bone marrow cancer. Because the family keeps kosher, her aunt has had to leave the house — even during bombardments — to ensure he has food and other necessities.
Around three weeks into the war, her house in Tehran was destroyed after a nearby police station was struck. She briefly moved into a local synagogue; now, she lives with another Jewish family who opened their home to her. Her son remains too sick to leave the hospital.
A synagogue destroyed
Nora’s aunt is not the only Iranian Jew to find shelter in a synagogue. Sabti heard from another Jewish family inside Iran that Jewish communities have been using synagogues as bomb shelters throughout the war. He recalled doing the same during his youth at the time of the Iran-Iraq war that began in 1980.
Beyond using the space for physical safety, synagogues have also become a place for Jews to be together during the difficult time. “They come just to gather there, passing the time, meeting and having a little bit better time together,” he said.
For members of the Rafi’ Nia synagogue, a 150-year-old religious institution in Tehran, this sense of comfort has disappeared. On April 6, the community gathered there for Passover services. The next morning, they learned the building had been destroyed by an Israeli strike.
The Israel Defense Forces said that the target of the strike was not the synagogue, but rather a top commander from Khatam al-Anbiya, Iran’s military emergency command. But Iranian media suggested that the IDF had intentionally targeted the building. The head of the synagogue made a statement condemning the attacks and wishing the Iranian regime success in the war.
The woman who immigrated in 2008 had visited the Rafi’ Nia synagogue during Passover around 10 years ago. She described it as a beautiful old building. Seeing images of its destruction brought back painful memories of her family’s past.
She and her family were forcibly converted to Islam around 70 years ago, she said, with one uncle publicly hanged after he refused to convert. Her family continued practicing Judaism in secret — celebrating Shabbat behind locked doors and in her grandmother’s basement, always afraid.
She believes her family became a target for conversion after the synagogue in their area was destroyed, leaving them without formal affiliation to a recognized religious institution. On two occasions, she said, the IRGC raided their home during Jewish holidays, searching for evidence of religious practice. When they found a menorah, her father was detained. “When my dad came back, he was a ghost.” She fears that members of the destroyed synagogue could now face a similar vulnerability.
In Iran, certain religious minorities, including Jews, are constitutionally recognized. But she says that their protection is closely tied to existing institutions.
“When we talk about the lack of protection, it has a very nuanced meaning. In Iran, this doesn’t mean that the synagogues cannot exist, but it means that the existing synagogues are the only legal protection that Jews do have,” she said. “Good luck with rebuilding that place. Good luck with asking for a new synagogue.”
Sabti said the regime has already used the synagogue’s destruction as propaganda, publicly condemning the attack while reinforcing the state narrative of religious inclusion. “The head of the Islamic clerics condemned Israel and paid condolences to the Jews,” he said. “Everyone pays condolences and says, ‘Oh, sorry, we are in this together’ … but everyone knows that the other one also is lying.”
An American Jewish detainee
For one Iranian American Jew, the war has made a dire situation worse.
Kamran Hekmati, a 70-year-old Iranian American from Great Neck, New York, traveled to Iran in June 2025 and was detained during the 12-Day War. According to advocates, his alleged crime was traveling to Israel 13 years earlier for his grandson’s bar mitzvah.
Kieran Ramsey of the Global Reach advocacy group, who represents Hekmati’s family, said in an interview that Kamran being the Iranian regime’s only Jewish American prisoner puts him in a particularly precarious position. “There can be risk of retribution or reprisals against him at any moment,” Ramsey said, “from prison guards or other prisoners…his identity certainly puts him at higher risk.”
On March 16, almost three weeks into the war, Secretary of State Marco Rubio designated Hekmati as wrongfully detained, a status that allows the federal government to deploy all possible levers — diplomatic, legal, and economic — to secure his release. Ramsey says that change in designation is helpful, but only goes so far.
His organization is now pushing for the release of all American prisoners in Iran to be an integral part of the U.S.-Iran negotiations to end the war.
“Our hope is that Kamran Hekmati and the other Americans that are being held are put to the front of the list in terms of issues to decide, and not as a deal sweetener,” he said adding, “We know the U.S. negotiators have a list of American names. We know Kamran is at the top of that list…. We also know there are some very rational actors inside the regime, and we are trying to convince them that you have a no-cost way to open doors. Use Kamran as that no-cost way.”
The last time the woman who emigrated in 2008 visited Iran was two years ago. Even then, she worried that photos taken of her in the U.S. wearing a Jewish star necklace might draw the regime’s suspicion.
Now, she believes whatever space existed for quiet concessions from the Iranian government to Jews may disappear. The regime’s efforts to retain a firm grip on the Iranian people following January’s massive anti-regime protest wave and the war pose new risks.
“Just because of everything that has happened… I’m sure that any type of like ‘OK, let this go,’ ‘Let this person go,’ will end,” she said.
“Now I know that I could not go back,” she added. “I really feel if the Islamic Republic stays — and they probably have a good chance of staying — I feel like I lost Iran.”
This story was originally published on the Forward.
Features
‘Don’t give up on us now’: Israel peace summit convenes thousands to aim for elusive progress
By Rachel Fink April 30, 2026
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
TEL AVIV, ISRAEL — On Thursday’s bright, sun-drenched morning during a rare pause in the multi-front war Israel has been locked into for nearly three years, in between the protests, funerals and steady drumbeat of violence and trauma, something decidedly more hopeful was taking place.
In one of the city’s largest conference centers, thousands gathered for the third annual People’s Peace Summit under the banner “It must be. It can be. It will be.” The event was organized by the It’s Time coalition, a partnership of more than 80 grassroots peacebuilding and shared society organizations.
Young activists in T-shirts representing their various causes stood alongside older attendees, some in kippot, others in hijabs. Diplomats in business attire moved through the crowd, as did the handful of Israeli politicians still publicly associated with the peace camp – familiar faces in a political landscape where their ranks have thinned considerably. Outside the main arena, Hebrew mingled with Arabic and English as participants strolled through art installations and an organizational fair showcasing the work of It’s Time’s partners.
While previous events took place at the height of war — while hostages remained in captivity and Gaza endured devastating destruction — this year’s summit unfolded during a fragile lull in fighting, the tenuous ceasefires with Hamas, Hezbollah, and the Islamic Revolutionary Guard Corps allowing, however briefly, for conversations to move beyond issues of immediate survival. Speakers tackled settler violence in the West Bank, looming elections, the immense challenge of rebuilding Gaza and the broader question of how to move Israel and Palestine beyond its default state of perpetual conflict. Inside the packed sessions, the tone was equal parts practical, sober and hopeful.
After a quick coffee break, the thousands of participants came together for an evening of stirring speeches and raucous musical performances. When Israeli pop icon Dana International took the stage with a familiar anthem of peace, the crowd rose to its feet, wrapping their arms around one another and belting out the words.
Despite the joyous atmosphere, the event — and the coalition behind it — is not immune from criticism. Some critiques appear to have been internalized: this year’s programming leaned more heavily into policy, strategy and the hard realities of war than previous gatherings. Other issues remain unresolved. Palestinian participation, while present, was still markedly limited, which organizers attribute largely to government-imposed restrictions on movement rather than a lack of interest. Still, the question of whether a civil society movement like this can translate hope and optimism into concrete political change remains to be seen.
That tension between aspiration and reality extends well beyond Israel. In the United States, support for Israel, particularly among younger American Jews, is waning. A 2024 Pew survey found that fewer than half of American Jews under 30 say they feel “very attached” to Israel, while a JFNA poll released in February 2026, found that just 37% of all American Jews identify as Zionists. Both numbers represent a sharp decline from older generations.
For Shira Ben Sasson, Israel director of the New Israel Fund, it is precisely the peace camp which could hold the answer to this growing disillusionment. If the state itself no longer reflects the values that once anchored many American Jews’ connection to Israel, she suggests, perhaps their more natural partner is the small but determined coalition of Israelis working to change it.
“I appreciate how difficult it is to be a Jew who cares about Israel right now,” she told the Forward as the conference, which New Israel Fund helped support and coordinate, got underway. “People are struggling with what they are seeing — the way Israel is conducting itself. Its policies. They are watching the value set that once connected them so strongly to the Jewish state disappear.”
Her response is one of both reassurance and redirection.
“Thank you for continuing to care,” she said. “But remember — the Israeli government is not your partner. We are. Pro-democracy civil society is your partner. Those of us who are fighting for equality here, for the rights of non-Israeli Jews and the rights of non-Jewish Israelis are your partners. This is where those shared values still live.”
If that message feels unfamiliar to those in the diaspora, Ben Sasson suggests the reason ultimately comes down to lack of exposure.
“We, the Israeli peace camp, need to be in many more places than we are right now,” she said. “We must get the word out that while we might not be the majority here, we are not only growing in number, we are expanding our diversity as well.”
She pointed to the rising number of Orthodox Jews, like herself, who have joined the movement as one example.
Ben Sasson also emphasized that, as with any strong partnership, the relationship must move in both directions. Israeli peace activists, she said, must make themselves more visible to American Jews. But American Jews also need to be willing to open their eyes.
“The mainstream Jewish community has to challenge itself,” she said. “They have to be able to voice their concern for Israeli democracy, for the violence in the occupied territories. And they have to be willing to engage in an honest discussion about peace.”
She is less worried about reaching individuals whose support for Israel may be wavering — many of whom, she believes, will connect with the movement’s vision — than she is about the institutions that have long shaped American Jewish engagement with Israel. Those institutions, she said, have been slow to open themselves to this kind of messaging.
“I think there’s fear,” Ben Sasson explained. “The word ‘peace’ has come to sound political. And once something is labeled political, these legacy institutions don’t want to touch it.”
But that avoidance, she warned, comes at a cost.
“They cannot afford to just stick with the same old stale perception of Israel,” she argued. “If you aren’t willing to talk about the real-life issues that Israelis are facing, you simply won’t be relevant anymore — particularly for the young people in your community.”
“Do not be afraid of controversy,” she added. “Do not be afraid to invite an Arab and a Jew to your event, where there may be disagreement. That’s okay. Struggling and wrestling is a core part of our identity.”
While Ben Sasson contends there is a critical mass of people who are hungry for an alternative way to relate to Israel, the question of feasibility remains; the same question that follows the peace movement inside Israel: Does its growing visibility reflect real political momentum, or is it simply too late to reverse course?
To those who are ready to walk away altogether, Ben Sasson points out that Israel stands to lose not only their support, but also the values and organizing traditions American Jews have long brought to the relationship.
“You’ve helped us achieve so many things in Israel for decades,” she said. “You helped us get a state. And now we need a different kind of support. The Jewish values that you offer — the concept of tikkun olam, which is not at the heart of Israeli Judaism but is at the heart of American Judaism — this is the support you can offer us right now.”
Her final plea was simple.
“Do not give up on Israel,” Ben Sasson said. “There have been so many times when things felt insurmountable and you did not give up on us. Don’t give up on us now.”
Rachel Fink is a Tel Aviv-based journalist covering Israel and the Jewish world. Her work has appeared in Haaretz, The Times of Israel, The Jerusalem Report, and Kveller.
This story was originally published on the Forward.
