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Norman Stein – a teacher in the Jewish school system for over 14 years, whose varied interests in music, art, films, and Jewish learning made him a true “Renaissance man” – passes at age 93
By BERNIE BELLAN (Posted April 7, 2026, updated April 10) For hundreds of Winnipeg Jews – both current and former, the name Norman Stein conjures up a multitude of memories.
For many of us, “Mr. Stein” was a teacher in the Jewish day school system during the 1950s and 60s who not only taught Hebrew subjects, he was also truly a Renaissance man with an extraordinarily broad knowledge of literature, art, films, and music.
Sadly, Norman passed away in Vancouver on Monday, April 6. I was contacted by his niece and nephew to inform me that Norman, at the age of 93, had died . The funeral was held in Winnipeg on Friday, April 10, at the Bnay Abraham Cemetery. It can be viewed on the Etz Chayim website: https://www.congregationetzchayim.ca/
In 2021 I wrote the first part of what was to become a two-part series about Norman’s life. It took me a long time to get around to writing the second part – not until 2023. Here are both stories – merged into one:
If you were a student at Joseph Wolinsky Collegiate during the 1960s you might have been lucky enough to have taken one of Stein’s classes in art or music appreciation, philosophy or, as he told me during a recent phone interview, library science (for Grade 11 and 12 students).
But, if you didn’t know Stein the teacher, you might have made his acquaintance as a music maven –who was involved both in concert and record producing, along with working for the famed German recording company, Deutsche Grammaphon, as both a director of that company and vice president of its Canadian branch.
It was in the late 1960s, following Stein’s full transition from teacher to businessman with a variety of interests, that many Winnipeggers also met him in his capacity as owner as the very popular music store, Opus 69 – which was first located on top of Clifford’s at Portage and Kennedy, later on Kennedy between Portage and Ellice in what is now part of Air Canada’s Winnipeg headquarters.
Later, Stein left Winnipeg for Vancouver, where he became enmeshed in the music scene there, also opening a shop where he began selling his own vast collection of music recordings.
Not only was Stein’s name associated with Canada’s music scene for years, helping to launch the careers of such artists as Sarah MacLachlan – among others, he was also involved with the film business, both in terms of helping to produce and promote movie sound track albums (such as the 1977 version of “A Star is Born”, starring Barbra Streisand), later as a consultant for the film prop business in Vancouver.
About to turn 89 (in June), Norman Stein has been a resident of the Weinberg Residence at the Louis Brier Centre in Vancouver since that branch of Louis Brier first opened in 2003.
Having remained an observant Jew all his life, Stein has played an integral role in the religious life of Louis Brier ever since he moved there.
When I first contacted Stein, and broached the idea of conducting a phone interview with him, he said that it would have to be at a time when he was fully rested – given his age.
And, although Stein has endured two major health setbacks in his life – once when he was rear ended in his car in Winnipeg and subsequently ended up in a coma as a result of his having been prescribed the wrong medication; a second time when he returned from a trip to Los Angeles and came down with Equine Encephalitis, and he claims that his memory has major gaps as a result of those two conditions, during our hour-long phone conversation, he often recalled with vivid detail his Winnipeg years.
I told Stein that, although his entire life has been rich with so many different facets, for the purposes of the story I wanted to write, I preferred to concentrate on his teaching career in the Jewish school system in Winnipeg – something with which, I said to him, many of our readers would have some acquaintance.
I began by asking Stein about his background, saying to him, “You had a religious upbringing, didn’t you?”
He answered: “That was not unusual for the north end of Winnipeg. I didn’t know any other type. We didn’t have labels like ‘Orthodox’. Most Jews then just observed what our parents observed in Eastern Europe.”
I asked: “What street did you grow up on?”
He responded: “As far as I can remember, it was Pritchard Avenue. Later, we moved further north – to Redwood Avenue. We had three rooms with no hot water and no bathtub – and no heat except for a ‘Quebec stove’ in the kitchen that had pipes going into the three rooms.
“Rent was $14 a month. My father was a peddler and it was amazing to see how he could even raise the $14 to pay the rent.
“We ended up buying a home on St. Anthony. We had to make sure there were Jewish families there because we wanted to live in a Jewish area.”
I asked: “This is when? Around the 1950s?”
Stein answered: “I went to yeshiva (in Chicago, he later noted) around 1948 – the Yom Kippur after the State of Israel was established. It was Hebrew Theological College – or Beis Midrash L’Torah.”
Stein explained that his teacher at what was then the Talmud Torah on Flora and Charles was someone by the name of “Mr. Klein”. (Back when he was attending Talmud Torah – in the 1930s and 40s, Stein explained, students attended a branch of the Talmud Torah on Magnus and Powers for Grades 1 – 3, then the Flora and Charles location for Grades 4 – 7.)
“I didn’t know how good we (Klein’s students) were,” Stein explained, “because when I was given an examination (at yeshiva), I ended up being transferred from the Grade 10 class right into the graduation class – Grade 12, and I did very well.”
As mentioned earlier, Norman Stein loved films and music. He explained that his family used to go to the Ukrainian Labour Temple (which still exists, at the corner of Burrows and McGregor) “on Sundays, to watch movies, acrobatics – they had a dance school, they had a daily paper, in Ukrainian – it was Communist; and we used to watch through the basement window the daily edition of those printing presses.
“Anyway, one Erev Shabbes – I was three or four, I snuck into the theatre and the manager asked me who I was looking for?
“I told him I was looking for my mommy. He said, ‘You just sit here’, and the next thing I know I’m watching the Priscilla Lane sisters playing tennis in their white shorts. I remembered that.
“The manager called me out and said, ‘Your mother’s here now.’ And I wondered, how could that be? because my mother doesn’t even know I’m here. I go out and there’s my mother and Mrs. Rubinfield, who ran a grocery store a few doors down, and had a pay phone – which they avoided using on Shabbes – but they called the police and the police asked, ‘Is there a favourite place he likes to go?’ and my mother said I like to go to the movies, so the police said: Maybe he went to the Labour Temple.’”
As Stein explained what happened next, when he was confronted outside the Labour Temple by his mother, Mrs. Rubinfield, and a “Bobby” who was with them, in addition to being scolded for wandering into the movie theatre, the Bobby added: “And you didn’t even pay”, to which, Stein said he answered (and remember, this is a four-year-old), “Tsur nisht fregn zayn gelt on Shabbes” – “You mustn’t carry any money on Shabbes.” (Two years later – as you’ll find if you read on, I corrected my awful transliteration of Norman’s Yiddish.)
The conversation took some interesting leaps, but at one point it led to a discussion of the kosher scene in Winnipeg during the 1930s and 40s. Somehow, we ended up talking about kosher restaurants in Winnipeg at that time. According to Stein, there were no kosher restaurants in Winnipeg whatsoeer at that time. I was rather surprised to hear that, so I asked: “What about the YMHA?” (which would have been on Albert Street at that time). Surely the cafeteria there would have been kosher, I suggested.
Stein’s response was “When you lived in the north end in the 40s you didn’t know about the YMHA.” (That proposition would certainly have been open to question, given the information we were able to ascertain about the Albert Street Y and how many north enders did go there when the YMHA held its 100th anniversary reunion in 2019, but let’s leave that aside for the time being. In any event, when Stein added that “the YMHA was really very much a secular place,” he was correct.)
In 1951, following his completion of yeshiva studies, Stein returned to Winnipeg, where he “taught the confirmation class at the Shaarey Zedek”.
The rabbi of Shaarey Zedek at that time was Milton Aaron. “Not once did I meet him the entire year that I taught there,” Stein noted, “although years later he wanted me to do some articles in the Jewish Post about some important people that were VIP’s in his eyes.”
In 1952 Stein began what would end up being a 13-year career teaching at the Rosh Pina Hebrew School. “I ended up being head teacher and head of school,” he said.
“Then I started teaching at the Talmud Torah (on Matheson Avenue) in 1956 and started out at the Joseph Wolinsky Collegiate the very day it opened (in 1959).”
Later in our conversation I asked Stein how he was able to teach at the Rosh Pina, Talmud Torah, and Joseph Wolinsky Collegiate all at the same time?
He explained: “Talmud Torah was Grade 1. I was teaching from nine till noon. After that I went to the Wolinsky Collegiate or I was teaching Grade 3 or Grade 5. After that I would go to the Rosh Pina, where I was teaching from 4:30 till 8. It worked out. My whole day was filled. I didn’t eat my dinner until about 8:30 or 9.”
At that point in the conversation, Stein interjected with a rather shocking segué, noting that, “In 1954 my father was killed by a train.” He went on to describe the grisly details of how that happened, but there’s no need to record them here. Suffice to say that it was a totally preventable tragedy.
Following that somewhat surprising twist in the conversation, I said to Stein that I wanted to change tack and find out more about how he became the “Renaissance man” whose interests in art, music, films, and philosophy were imparted to so many of his students over the years.
“When did you start to develop an appreciation for movies and music?” I asked.
“When I was four years old,” he answered. In addition to the aforementioned Ukrainian Labour Temple, “we went to the Palace Theatre (on Selkirk Avenue), to the “Yiddish Theatre” (in the Queen’s Theatre, also on Selkirk), to the “Dominion Theatre”, for live productions (situated at the corner of Portage and Main where the Richardson Building now stands).
As for his exposure to music, Stein had a good singing voice. In material I received from the Louis Brier Residence that had been assembled to spotlight resident Norman Stein, it was noted that “I was selected for the cantorial class by the famous Benjamin Brownstone, but took a back seat to the likes of baritone Norman Mittleman, whose career led to the San Francisco Opera.”
I wondered about Stein’s love of art – and when that developed?
It came “mostly from a secular teacher in Aberdeen School,” he explained. “I learned art technique.”
I said to Stein that I’ve always remembered a fabulous course he taught our Grade 8 class at Joseph Wolinsky on art appreciation. “You taught us the rudiments of architecture,” I recalled.
“We had to photograph Winnipeg buildings and find examples of European buildings that had the same architectural styles,” I said, such as “Gothic and Roman”.
“I taught different courses to students in Grades 7, 8, 9, 10, 11, and 12,” Stein said.
“In Grade 7 it was music, Grade 8 was art and art history, Grade 9 I don’t remember…there was philosophy, and 11 and 12 was library science.”
In that course Stein taught students “how to use microfilms, how to do footnotes, how to prepare a proper bibliography”, on top of which they had to write papers that were about 100 pages. Remember, these were mostly handwritten.”
(In a post on the “Jewish students of the 50s and 60s” Facebook page, former Stein student Avrum Rosner reproduced the actual comments Stein had made about a paper Rosner had written about famed philosopher Bertrand Russell when Rosner was only 14. Stein’s comments extended over a page in length. Just look at the level of erudition he used in commenting on Rosner’s paper – something rather exceptional for a teacher teaching 14-year-olds. Those comments, in which former Stein students comment about their experience of him as their teacher, can be seen at the end of this article. )
So, Stein had a very full career until 1966. “I even wrote a column for the Jewish Post,” he added.
“And then I ended up getting rear ended by a truck,” Stein said. “That’s a period I don’t remember well… I was in a coma for some time. I was a nervous wreck. My doctor suggested I go to some place relaxing, so I went to Hollywood.”
Thus began the next chapter of Norman Stein’s life, including the opening of what became Winnipeg’s most popular record store for a time, Opus 69.
In a future issue we’ll resume writing about Norman Stein and his eclectic career.
Here is the second part of my story about Norman Stein, which was published in 2023. I should note that I repeat a story Norman had told me in 2021 because I had so mangled the transliteration of what he had said in Yiddish that I had to make amends – and print a proper transliteration:
In May 2021 I began what was supposed to have been a two-part story about the life of a man, Norman Stein, who left an indelible impression on so many Jewish students during his teaching career in the Jewish school system, which began in the 1950s and ended in 1967. But – I’ve long been a procrastinator; it’s taken me over two years to return to Stein’s story. Now 91, Stein left Winnipeg many years ago, but he still recalls his years teaching here – at the Talmud Torah, Joseph Wolinsky Collegiate, and the Rosh Pina Hebrew School, with great fondness.
When I published that initial story about Stein’s teaching career, which I began by delving into his childhood growing up first on Pritchard Avenue, later on Redwood, and finally on St. Anthony, I attempted to transcribe a line in Yiddish that I had recorded Stein as saying, but I mangled that line. Here again is the anecdote Stein related about one time when he had wandered off on a Friday evening into the Ukrainian Labour Temple on the corner of Burrows and McGregor: “Anyway, one Erev Shabbes – I was three or four, I snuck into the theatre and the manager asked me who I was looking for? “I told him I was looking for my mommy. He said, ‘You just sit here’, and the next thing I know I’m watching the Priscilla Lane sisters playing tennis in their white shorts. I remembered that. “The manager called me out and said, ‘Your mother’s here now.’ And I wondered, how could that be? because my mother doesn’t even know I’m here. I go out and there’s my mother and Mrs. Rubinfield, who ran a grocery store a few doors down, and had a pay phone – which they avoided using on Shabbes – but they called the police and the police asked, ‘Is there a favourite place he likes to go?’ and my mother said I like to go to the movies, so the police said: Maybe he went to the Labour Temple.’”
As Stein explained what happened next, when he was confronted outside the Labour Temple by his mother, Mrs. Rubinfield, and a “Bobby” who was with them, in addition to being scolded for wandering into the movie theatre, the Bobby added: “And you didn’t even pay”, to which, Stein said he answered (and remember, this is a four-year-old) – and this is the line I got completely wrong: “M’tur nisht trugen kein gelt oif Shabbes” – “You mustn’t carry any money on Shabbes.”
It may have taken me 26 months for me to correct that adulteration of the Yiddish language, but when I contacted Stein again recently to ask him whether he’d be willing to continue with the story of his Winnipeg years, the first thing he told me is how miserably I had failed in trying to transcribe that line. Despite that very grave error, however, Stein did tell me that he quite enjoyed the May 2021 interview piece. I told him that piece also evoked a very strong and warm response from many of his former students and that many of them had told me they were very much looking forward to the sequel. I ended the first part of my story about Stein by noting that, in 1966, he was involved in a very serious car accident when his car was rear ended by a truck. He said, “That’s a period I don’t remember well… I was in a coma for some time. I was a nervous wreck. My doctor suggested I go to some place relaxing, so I went to Hollywood.”
Thus began the next chapter of Norman Stein’s life, which we now take up here: Stein was working for RCA Records in the A&R (artists & repertoire) department. One day a young, barefoot Black girl came in with a demo tape. She said her name was Natalie Cole (daughter of Nat King Cole). Stein asked her why she didn’t take her demo tape to Capitol Records, since that’s where Nat King Cole had a recording contract? “She said she didn’t want to be attached to his apron strings,” Stein explained. Apparently though, Natalie Cole was upset with Stein “and she stormed out of there.” I asked Stein whether there were any other memorable moments from his time in California, and he mentioned that he was still in the United States during the time of the Six-Day War in June 1967. “The Israeli Philharmonic was touring in the States at the time and I did some PR for them. There was a celebratory concert at the Hollywood Bowl and the guest artist was Jack Benny.”
While he was still in California, Rabbi Witty, who was the then-principal of the Talmud Torah and Joseph Wolinsky Collegiate had phoned Stein and had asked him whether he would be prepared to resume teaching the humanities courses that he had taught to students in Grades 7-12 at JWC for years, including courses in the history of music and the history of art, philosophy, and library science. I remember taking Stein’s course on the history of art. Part of the course was devoted to a study of architecture. Stein recalled how enthusiastic so many of the students in my particular class were when he gave us an assignment to “take photographs of sites in Winnipeg that would be comparable to some in Ancient Greece by the way they photographed.” Stein did resume teaching those courses in the fall of 1967, but when he asked to take a leave of absence to attend various music conventions, Tamara Wiseman, who was the vice-principal of the Talmud Torah at the time thought that “it wasn’t fair to the students that I had to leave town to go to conventions to pursue a career in music,” and without even being given a chance to say good bye to his students, Stein was told that he should just “leave.”
I said to Stein that I had heard from someone by the name of John Einarson, who is arguably Manitoba’s foremost music historian – and who gave a brilliant presentation during a recent Jewish Heritage Centre event titled “The Soundtracks of our Lives” about Jewish musicians in Winnipeg through the years, that Einarson had worked for Stein at a time when Stein was selling records out of the back of Strain’s Camera Store on Portage Avenue. I asked Stein whether he began doing that around the time his teaching career ended (in 1967)? “We couldn’t get into Polo Park (because Polo Park wouldn’t allow a record store at that time) so we opened in the back of Strain’s (which was owned by the late Manny Wiseman. One of Manny Wiseman’s sons, Bob, went on to become one of the founding members of Blue Rodeo.) “People were only going up to the camera department and we rarely got anyone coming into our section,” Stein observed.
In 1969, Stein made the move that was eventually to lead to a 10-year period when he achieved his greatest recognition in Winnipeg – with the opening of the famed Opus 69 record store. “There was space above Clifford’s Ladies Wear “(at 412 Portage Avenue, the corner of Kennedy and Portage), Stein continued. (Cliffords was owned by Johnny Pollock. One of Pollocks’ sons, Harold, went on to become a renowned classical guitarist.) Thus began Opus 69. Around the same time Stein became host of a nightly program on CKY FM called “Now Flower.” Randy Moffat was the owner of CKY at the time and he was so impressed with the program – and the number of different recordings that Stein was able to play that CKY “even put a console in Opus 69 with live broadcasting by a DJ between noon and 6 pm.”
I remarked that I remember well that second floor location for Opus 69 and how popular it was. Stein suggested “that small location became the most popular record store in Winnipeg.” In a 2016 article for the Free Press, John Einarson wrote about the huge impression Opus 69 made on music fans in Winnipeg when it first opened: “Once Opus 69 opened in the spring of 1969 on Kennedy Street just south of Portage, above an optometrist’s shop, it became my destination for music. Opus 69 specialized almost exclusively in rock music and had the most extensive selection in the city, including imported recordings, as well as listening stations to sample before you purchased. “I remember the first time my friend and I did that, never having used headphones before,” recalls Grant Edwards.“We were busy yelling to each other until one of the workers asked us to please stop yelling as no one else in the store was listening to headphones.” Unfortunately, while owner Norman Stein had great taste in records, his business acumen was wanting, and when Opus 69 moved to the more spacious ground-floor store on Kennedy north of Portage in the early ’70s it was under new ownership. However, it continued to boast a wide selection and knowledgeable staff.” Around the same time that Stein was running Opus 69 he also had a company called “Campus Records Distributors,” which sold records to university bookstores across Canada. Campus Records was eventually bought by Deutsche Grammaphone. As John Einarson noted, “Opus 69 moved to a new location on Kennedy Street (across from what used to be the Town and Country), but by the early 1970s Norman Stein was no longer the owner.” (He told me, during our interview, that he didn’t want to get into what happened with the business. Suffice to say that, by 1979, Opus was in receivership. Stein had long been out of the picture when that happened.)
Stein said that he remained in Winnipeg with his ailing mother until she passed, in 1980. Shortly thereafter, he moved to Vancouver. He did talk about his career in Vancouver, but I said to him that I preferred to keep the focus on Winnipeg. Before our conversation ended though, Stein said he wanted to tell me one more story from his childhood – when he was about four. The story had to do with the quaint Jewish custom of “shlogn kapores,” during which on Erev Yom Kippur a chicken (or a rooster) is waved over one’s head and one’s sins are transferred to said chicken or rooster. Here’s how Stein described how the ritual was practiced in his home – and what happened one year: “You have a tablecloth over a table, you take the live rooster and swing it around your head and say certain prayers from a Siddur (prayer book). When you do that you put the live rooster under the table, then you take it to the shochet for Yom Tov. “Well, this rooster kept pecking at my wrists and hurting me but I was holding on tight, so I threw the rooster under the table. When I pulled it out, it had a limp neck. It was dead. I bawled my head off because it meant the rooster could not have absorbed all my sins. My mother was upset because she didn’t have a tarnigol (Hebrew for rooster) for Yom Tov.” I asked: “Because it wasn’t slaughtered properly?” Stein replied: “How could it be slaughtered? I choked it to death. It had an overdose of sins!”
I said to him that so many of his former students offered reminiscences, both in our newspaper and in the Facebook group “1950s and 60s Winnipeg Jewish Students”, about his having been their teacher, that I wondered whether he would be amenable to hearing from former students. I mentioned to him that one of the contributors to that Facebook group was David Steinberg. I asked Stein whether he had ever had Steinberg as a student? That led him to tell this story: “When I was teaching in the Rosh Pina Hebrew School the synagogue youth group had socials and David performed his jokes on stage. As I was teaching him, he knew, as an opportunist, that I had some connections with Chicago. He wanted to go to Second City – the famous comedy thing. He could not get in, but he could if he was a yeshiva student. So I wrote a letter to the yeshiva on his behalf and he got accepted into the Hebrew Theological College (from where Stein had also graduated) and, after that the Rosh Yeshiva said to me: ’So where is your David Steinberg?’ He disappeared after a while and Second City had rented in the Jewish community centre across the street from the yeshiva. I never saw him again until one year – it was around 1970, I went to Greenwich Village and saw a poster for a folk music group. At the bottom it said ‘opening act: David Steinberg.’ “A door opened and who comes out but David Steinberg? I said ‘Dudi?’ and he said, ‘Uh, your face is a little familiar…Oh yes, Norman, here’s my business card and we’ll have coffee in my private apartment ….and I never went to his apartment.”
I asked Stein whethe he would be amenable to my putting his phone number into this article so that former students could get in touch with him. Although each time I’ve phoned Stein, we’ve had very pleasant conversations, I’m not sure whether he would have the stamina to engage in phone convesations on a regular basis with former students. Still, if he’s tired or preoccupied doing something else, I’m sure he would let anyone know. And, even though he says he has trouble remembering things, I certainly didn’t find that to be the case. Stein did say that he wouldn’t have any objection to my putting his phone number into this article, so here it is: 1-604-269-0961. Remember, he’s in Vancouver, so bear in mind the time zone that he’s in if you do plan on calling him.
Following publication of that first story in 2021 I received a number of emails from former students of Norman, reminiscing about their experiences with him:
From Art Saper:
Hey – Bernie,
I remember Norman Stein well. Part of the eclectic crew at TT and JWC.
My most fervent recollection was how he instilled an interest, love really, in current world affairs. He promoted the “Student Subscription” to Time Magazine. Regardless of what one thought of Time then – and now – it was the first subscription to a current events periodical that was in my own name. I actually looked forward to receiving each week. In some small measure it may have contributed to a lifelong interest!
From Avrum Rosner: In October 1963, a certain 14-year-old Joseph Wolinsky student wrote a 6-page “Library Science and Research Paper” on the infamous 1940 New York court case involving Bertrand Russell. The instructor, Norman Stein, wrote one page of notes and gave the paper 89. Here’s the page. And here’s what he wrote. Quite sure he did likewise with all students and assignments!
<< While far from being the definitive study of the Russell Affair insofar as microfilm reports go, yours is a most commendable paper. Your style, despite a tendency toward uncontrolled rhetoric on the rampage, lends an air of serious regard for the problem. But when most students are satisfied to quote source after source without much consideration to adequate analysis, yours conversely stresses excellent insight and dissection without sufficient paraphrasing and citing of sources. Certainly, if you would win support for your arguments, you might have cited actual comments – you do occasionally as in the “apt” description so cleverly stated by Mr. Goldstein – and take the reader and instructor into your confidence by explaining your research techniques. If I did not stress/mention footnote requirements, the omission was deliberate. The onus was on the student, in view of your past assignments/experiences in/with my courses. I would have liked your critique of Christian Century, et. al. of conveying/handling Bernard [sic] Russell to the reader more than your recording of individual reactions. What was the attitude of the press from leftist, moderate and rightist, religious, economic and educative viewpoints? N.E. Stein J. Wolinsky Collegiate >>
From Brenda Dahle:
Norman Stein is my mom Pearl Rosenberg’s first cousin. In fact, he was my sister Michelle Moyer’s grade one Hebrew teacher at Talmud Torah.
I remember spending Passover Seders at his home on Merriwood or my grandparents’ home on College Avenue. Norman would lead the seders and ask thought provoking questions, that made us think and wonder about life in ancient times. Norman would tell stories, and made the seders come to life. He is a brilliant and learned man who would get us to think and reflect upon life long ago.
He did own Opus 69 on Kennedy, which branched out west.
As Sandy mentioned, he and aunt Clara travelled the world and would share their slides with family. He continues to keep in touch with my mom.
More from Avrum Rosner:
We were lucky to have two Normans contributing to our early education. Rabbi Norman Fredman z”l jumped on the “Reach for the Top” bandwagon during its first year on Winnipeg TV (1962-63), determined to have a Joseph Wolinsky Collegiate team. Because the demand was greater than the supply, we had to team up with St. Paul’s, which named Michael Phelps and George Schner to be teammates with me and Larry Epstein. Norman Stein was our eager and brilliant coach. Larry and I visited his home on Merriwood often to go through our paces.
From Susan Turner:
I was a ‘junior chazzan’ for the children’s Saturday synagogue services for a few years at Rosh Pina, in the late 1950s. The services were held in a basement room. It was Norman who taught me the musical liturgy, including one of the most beautiful melodies for “ledor vador” that I’ve ever heard. This melody was recognized many years later by a friend who knew it from his own childhood in Hungary. I remember Norman as a demanding and serious but patient teacher of the liturgy.
Local News
One of Canadian and American television’s greatest producers of all time: Perry Rosemond – a true North End boy, who never forgot his Winnipeg roots
Introduction by BERNIE BELLAN Perry Rosemond was a well- known television producer who grew up in the North End of Winnipeg before moving to Toronto and establishing himself as one of Canadian television’s brightest talents in the 1960s, later to go on to even greater success in the US before returning to Canada in the 1980s.
Rosemond passed away in Toronto on August 20 at the age of 89.
In August 2020, Gerry Posner interviewed Rosemond for the Jewish Radio Hour. I contacted Rochelle Zucker, the longtime producer of that show, to see whether she could send me an audio file of that interview – which she was able to do. Following is a complete transcript of the often hilarious interview Gerry did with Perry Rosemond:
Gerry Posner: Welcome to the Jewish Hour radio show. This is Gerry Posner, and I’m delighted to be back on the radio once again with a guest whom I believe you will find interesting and informative. So today I feel very fortunate to have on the show a real Winnipeg legend, a man who has made his way in the world of the arts, and that is no small achievement. He has been a big name in the field of entertainment as a writer, a director, a producer for many years. I speak of Perry Rosemond. Perry, welcome to the Jewish Hour radio show.
Rosemond: Thank you, Ger.
Posner: I imagine you might have even listened to this show when you were a youngster.
Rosemond: Well, I have to tell you that my grandmother would call us every Sunday when I was about seven years of age, and she would say, “Turn on the French station at 1 o’clock and you’ll hear a very beautiful program.” And that was Noah Whitman’s show. And here I am, a mere 73 years later, on the show. Remarkable.
Posner: Well, I’m glad you made it. Tell me something, Perry. Who were your parents?
Rosemond: My parents were Max and Mona Rosemond, two of the most beautiful-looking people on the face of the earth, and where is genetics when you need it? But we lived in my grandmother’s house. You called it your grandmother’s house, even though there was a grandfather there. But she ruled the roost. And there were 14 of us in a house that wasn’t that big. But my dad was a clothing designer. My mother was a showroom model. And my mother wore a girdle, but she was never fat. And I later learned in life that the reason she wore the girdle was so that when the buyers in the showroom pinched her, it didn’t hurt as much. Those were my parents.
Posner: Well, where was the house that you grew up in?
Rosemond: The house I grew up in was at the corner of Manitoba and Andrews in North Winnipeg.
Posner: So you spent quite a few years there.
Rosemond: Oh, yes. I spent quite a few years there, but we moved. My parents were sort of upwardly mobile, and we moved from Andrews and Manitoba to Lansdowne Avenue. That was an improvement. Oh, my goodness. I had my own room.
Posner: Were there more of you than just Perry? I mean, were there siblings?
Rosemond: No, there was just me. But I was surrounded by cousins who were as close as brothers and sisters, really. And we stayed close for our entire lives. So there was a huge, huge sense of family at 193 Andrews.
Posner: Who would these cousins be?
Rosemond: My cousin Sonny and my cousin Mickey.
Posner: Both Rosemonds?
Rosemond: No, they were on my mother’s side.
Posner: What was her (maiden) name?
Rosemond: Magid.
Posner: MAGGOT. Really? Okay.
Rosemond: And Sonny and Mickey were four years older than me and exploited me at every opportunity. My uncle Dave Rosemond used to manage the Beacon Theater in Winnipeg.
Posner: In the North End.
Rosemond: Yes. And they would go to the Beacon Theater with me and get in for free because of me and still take my 10 cents that my mother gave me for the popcorn. So their mission in life was to exploit Perry Rosemond.
Posner: And you remember it, too.
Rosemond: I do indeed. I do indeed.
Posner: So you went to school where?
Rosemond: William Whyte School.
Posner: And then did you go to (St. Johns) Tech?
Rosemond: I went to Aberdeen and then to Tech. And at William Whyte School, I would go to sleep at night and pray to wake up Ukrainian so that the daily beatings would stop. But it was 50% Ukrainian and 50% Jewish.
Posner: Yeah, you knew what it was like to be a Jew.
Rosemond: Absolutely.
Posner: Did you do any studying in Hebrew or Yiddish?
Rosemond : I did. I went to Hebrew school. And in those days, I sounded like Georgie Jessel, for God’s sakes. In those days, I can’t believe I said that. If you’re going to cut anything, cut “in those days.” Please, Ger, do me a favor. But in those days, the instructors were measured by how much pain they could inflict on the students.
Posner: And you had a bit of that.
Rosemond: A bit of that. I was once thrown against a radiator by Mar Gross, and I still bear the pains to this day.
Posner: But you weren’t a product of Cantor Brownstone’s choir.
Rosemond: No, that was Alan Blye, and he was my friend and my roommate when I moved to Toronto to become an actor.
Posner: Who were some of your buddies in Winnipeg growing up? I guess Blye was one of them.
Rosemond: Blye was very close. Bugsy Lavich was very close, very close, and probably the leading bookmaker of his generation.
Posner: He’s well-known.
Rosemond: Indeed, and remains today my closest and dearest friend. And whenever I think about Bernie, I say to myself, how advantageous is it to have a friend who is the smartest human being in the world? I mean, if I need to know anything, he knows it. He knows it.
Posner: Did you go to university in Winnipeg at all?
Rosemond: I went to the University of Manitoba, and that’s where I got the bug to go into theater because I was Troilus in “Troilus and Cressida.” I was Cassius in “Julius Caesar,” and I was hopeless in the classroom. But it just took me by storm. It really did. And I ended up going to Toronto.
Posner: Well, just hold on a second. Were you not involved in some fashion in the creation of the MTC, the Manitoba Theatre Centre, in its very early days – with John Hirsch?
Rosemond: I was a founding member of the Manitoba Theatre Centre with Gordon Pinsent and Len Cariou – who went on to win a Tony, and Donnelly Rhodes, who went on to be a terrific influence in theatre in Canada. And I was one of the founding members. And you know what was strange, Gerry, is that I thought, boy, if this guy John Hirsch is in Winnipeg, what must they be like in New York or the West End in England? And I never met his match. But boy, could he intimidate me. I was in a play, “Death of a Salesman.” I was playing Bernard, and he came up to me and he said, “Mr. Rosemond, don’t you think you ought to reconsider your interpretation of that lawyer you’re playing?” And it would have been a fair note, except it was given to me after dress rehearsal. I’ve never seen a man customize performance the way he did — everybody got exactly what they needed. He was beyond brilliant. He went to his demise as my mentor and my idol and my friend.
Posner: So he was your introduction to the world of arts.
Rosemond: Absolutely. And strangely enough, we hooked up later when — oh, many, many years later — when he was head of drama at CBC, and he brought me back from Los Angeles to create the program “King of Kensington.”
Posner: When you made that decision somewhere in the ’50s, you’re in your, I guess, 20s, and you make a decision, “I’m going to move to Toronto, and I’m going to go into the arts as a career.” Your parents must have looked at you like you were out of your head.
Rosemond: Do you know, Gerry, it was funny, because beyond the initial beating about the head and shoulders that my father laid on me, they never stopped supporting me. They stood by me, and I can’t tell you how grateful I am for that. 100% support. Let me chart my own course.
Posner: But the odds were stacked against you. Come on.
Rosemond: Oh, tell me about it. I mean, it was about 15 minutes before I realized I wasn’t a very good television actor. I remember sitting in the basement of 42 Bedford Road in Toronto with Gordon Pinsent, who was my other roommate, with Alan Blye, and we were watching a guy who stole a part from me. He was playing the part I was born to play. And I watched it for about 10 minutes, and I said, “You know what, Gordon? He’s better than I would have been.” And Gordon said, “Perry, get out of acting. You don’t have the ego for it.” And I’d been sneaking in and out of control rooms all this time, Gerry. So I got bitten by the behind the scenes. And that’s where I headed.
Posner: So you actually gave up the acting. You went into production.
Rosemond: Exactly, exactly.
Posner: Well, maybe you were fortunate that that happened early on in the career. In your career, as I gather, you’ve touched the lives of some pretty big names. Tell me if I’m wrong here. Dick Van Dyke?
Rosemond: Yes. Len Cariou, Cloris Leachman, Julie Andrews, Steve Martin, Billy Crystal, Donnie and Marie, Johnny Cash, and the list goes on.
Posner: How does this all come about?
Rosemond: Oh, Johnny Cash. That was the best time of my life. Two years in Nashville. I’ll tell you how it came about. Johnny wanted documentary elements in his variety show, and I had trained in both in Canada. So I wasn’t the best documentary filmmaker, and I wasn’t the best comedy variety producer, but the fact that I could do both got me the job directing his show. And when they introduced me to him — it was during the hippie era, so I had the long hair and the whole nine yards.
Posner You weren’t exactly a feature presenter. You didn’t present well.
Rosemond: No, I didn’t present well because Johnny said, “Where are you going to film this week?” And I said, “I’m going to Hazard, Kentucky to film coal miners.” And Johnny said, “Perry, if you go into Hazard, Kentucky on a Saturday night with that long hair and them bell-bottoms, they’re going to kill you.” So this whole Hollywood invasion of middle America was absolutely hysterical. But the show was a big hit.
Posner: Give me the career path. You came here (Toronto) in the ’50s.
Rosemond: OK, I came here in the ’50s, late ’50s, as an actor. Right. Shared a room with Gordon Pinsent and Alan Blye. Right. We were very competitive, but Alan really won because he had a role on a continuing starring role on one of the big variety shows. And if I’m not mistaken, he actually declared Gordon Pinsent and me as dependents on his 1959 tax form. So he definitely was the more successful of the group. Then I went back to Winnipeg in 1960, and I applied as a production assistant. And there were no openings, but there were producer-directors that had quit, and so they gave me a job as a producer-director.
Posner: So I get this is at CBC in Winnipeg, correct?
Rosemond So I got 4,200 bucks for the year, and I did Metro News and a talk show, and then I did a show called “Red River Jamboree,” which was fully sponsored by Kraft Foods, always in the top ten. And, Ger, I’ve been going downhill ever since.
Posner Well, I wouldn’t say that. I don’t know hardly that, based on what I’ve read about you. I’d say you’re climbing the ladder, and you’ve climbed to the top. And then, so how long were you back in Winnipeg?
Rosemond: I was back in Winnipeg until ’63. What happened was I was doing this variety show and I looked eastward and the third best variety producer at CBC in Toronto was a guy by the name of Norman Jewison. And so I thought, oh, my God, I’m never going to get to Toronto, which was Mecca, as a variety producer. So I went to my supervisor and said, “Look, I want to do children’s programming. My heart is with the children.” And so I got transferred to the children’s department in Winnipeg, took two kinescopes under my arm and headed to Toronto, and got a transfer to children’s programming in ’63. ’63 to ’68 Toronto, ’68 to ’85 Los Angeles.
Posner: But what were you doing in LA?
Rosemond: Well, I came out of the Cash show and did Bill Cosby’s show. You might not have heard of him. He hasn’t been in the news much these days. But I did Bill Cosby’s variety show, and from then, Donnie and Marie (then) a situation comedy called “Good Times.” But what happened is I had three shows going in Canada at the same time. I had “Bizarre” on CTV. I had “Tom Jones” on Global TV, and I had “King of Kensington” on CBC. So I thought, well, what am I doing in America?
Posner: So back you came to Canada?
Rosemond: Back to Canada, where I’ve been since ’85.
Posner: Now, in those years, those five years that you alluded to, that you were doing work in children’s programming, you were pretty involved, from what I gather. You did some work on “Children of the World?”
Rosemond: Yeah, that’s probably something of which I’m most proud. It was a series on children in developing nations, and it drew an audience of over 600 million people just in audio-visual distribution.
Posner: Wow. And if I had to say, what’s the number one thing you’ve accomplished? That would be it?
Rosemond: That would be it.
Posner: Really?
Rosemond: Absolutely.
Posner: I understand it won (something called the Japan Prize). I mean, I hadn’t heard of this, but I gather it’s pretty significant. The Japan Prize is (for) the best children’s program.
Rosemond: That’s correct.
Posner: So, you know, that’s saying something. That’s a long way from the North End.
Rosemond: Well, you know what we say. They say, how come there’s so many great people from the North End? And my answer is always the same. It’s a deep and abiding desire to get the heck out of the North End.
Posner: Now, I think, correct me here, in some fashion, not only did you do this program that won this prize, “Children of the World.” But you also were connected, and maybe you can tell me how, to “Mr. Dressup” and “The Friendly Giant?”
Rosemond: That’s right. I was head of children’s programming for a period of time and worked with Mr. Dressup and the Friendly Giant. Friendly Giant, I remember once being in a room with him, and I was giving him some notes, and he turned around and he walked away from me. I thought, well, that’s rude. And then I looked, and a group of schoolchildren had come into the studio. And he was deathly afraid of being seen as anything but a giant. Which he was, by the way. He was a gigantic personality.
Posner: Well, you were the executive producer of those shows, right?
Rosemond: Correct, correct, yeah.
Posner: And in some way you got connected to Sesame Street, too?
Rosemond: That’s right. I was living in Los Angeles, and they asked if I would come back and Canadianize Sesame Street.
Posner Canadianized Sesame Street? I didn’t know there was a Canadianized version.
Rosemond: Well, what we did was we took out the Native American segments and the Spanish segments, and we substituted them with Native Canadian and French. And then gradually we took over and did our own version, a Canadian version of Sesame Street. Again, very gratifying. Back to Winnipeg to do it — that was my blackmail. I said, I’ll come back and do it if I can do it in Winnipeg, because I like the graphics artists in Winnipeg, and I felt I’d get a better product.
Posner: Okay, that’d be what, sometime in the ’80s?
Rosemond: That would have been earlier. That would have been in the ’70s.
Posner: Wow. Well, you kept up your links to Winnipeg.
Rosemond: Absolutely. Absolutely.
Posner: Now, so you’ve had children’s programming. And you also got into, I gather, documentary and public affairs.
Rosemond: Right, yes. “The Way It Is.”
Posner: “The Way It Is” was the Sunday Night flagship show. That was the big show on CBC Sunday night, wasn’t it?
Rosemond: That’s right. It was the big show on CBC Sunday night, and I worked with an executive producer called Ross McLean. I didn’t last too long on that, Gerry. I remember Ross had a very constructive way of winning arguments. We had one argument. And I can’t even remember what it was about, but he won it hands down by throwing a Coke can at my head. And I took a hike, and I never came back to “The Way It Is.”
Posner: That’s the way it was.
Rosemond: That’s the way it was, right.
Posner: You also did what you call profiles for CBC’s “Telescope,” with Oscar Peterson, Arthur Haley, Gordon Pinsent, Glenn Gould, Donald Sutherland. I mean, that was another big show.
Rosemond: Yeah, and that was my entrée to the United States because I became their man in America. And thus I did Donald Sutherland in Hollywood while snooping around for work and Eddie Albert from ‘”Green Acres” and all of the expatriate Canadians who were living in Los Angeles. And that gave me a foothold because I could look for work and still pay the rent. My Canadian qualifications counted for nothing in America. You were zero. Zero. And I was starting from scratch at age 30, and I had to have some kind of income to get things going.
Posner: And then somewhere along the line you got — you oversaw the production, I’m not sure exactly, of “Hockey Night in Canada.” I’m guessing you never even played the game.
Rosemond: I was on the third line of the Chicago Blackhawks in the miniature NHL, you know, and probably the worst ever third liner in the history of Manitoba’s miniature NHL hockey. But here’s the deal with that. When I wanted to come back to Canada, I couldn’t just come back as a freelancer because when they brought me in from America, I was the big American producer that they were bringing to Canada. If I was going to be in Canada, you know the deal, the expert’s always 100 miles from home.
Posner: That’s right.
Rosemond: So I had to have a foothold. So I had worked with Don Ohlmeyer Productions, and they were consulting to Hockey Night. And they wanted to take over Hockey Night. And Don suggested that I come up from America to put them in the hockey business, which I did. And I also started other shows for this company, Molestar Communications, which were more in the entertainment business and more to my liking, like the Juno Awards, I’d escape for a month or two, or a syndicated series called “Starting From Scratch,” which I shot in Montreal. So I would leave the administrative behind and jump back into the trenches whenever I could.
Posner: You know, it’s okay you didn’t play so well in the third line in miniature. You did a little better, I would say. Now, you mentioned David Steinberg. And you produced his show, CTV’s “David Steinberg Show?”
Rosemond: Yes, that’s right.
Posner: Did you even write for that show?
Rosemond: I wrote for it.
Posner: How many scripts would you have written for?
Rosemond: We did one season only, but we had an incredible guest list. David grew up a block away from me, and we knew each other forever. And I’ve done so much with David, and I admire him so much. And David attracted a huge guest list of John Voight and Ethel Merman and Milton Berle, and he also was able to bring out John Candy for his first show and Martin Short and Dave Thomas and Joe Flaherty and all of those people.
Posner: No, I don’t think David Steinberg’s memories of Winnipeg are as warm as yours are. They are kind of, you know. I’m quite surprised to hear you say that because I think in the beginning maybe, you know, when you were a young kid you hate where you came from. Maybe there was some of that. But now he cherishes it.
Rosemond: He does. I also had a lot of clout in being able to, if I may say so, book enormous talent because we had Marty Short and Andrea Martin, and I was able to book Howie Mandel, because I gave him his first shot in America on Norm Crosby’s “Comedy Shop.” And I got to tell you this really boring story, but I’ll try to make it quick.
Posner: Okay.
Rosemond: My partner and I on Norm Crosby’s Comedy Shop could veto any act that appeared on the show. So Howie’s manager was Saul Holliff’s nephew, and Saul was Johnny Cash’s manager, who was very good to me on “The Johnny Cash Show.” So he said, could you put my act on? And I said, send a tape. So he sent the tape of Howie, you know, with the faucet on the forehead and the diaper and God knows what else. And before we were 15 seconds into it, my partner Joe Sigmund raised his hand and he said, “I veto.” I said, “Joe, it’s Saul Holliff’s nephew’s act. We’ve got to put him on. Let’s tape him. We won’t use it.” And six months later, to make a long story even a little longer, Phil Kives from Winnipeg of K-Tel came to order a DVD from us. And he said, “make sure that you put on the DVD the kid with the diaper.”
Posner: Okay. You know, I’m just barely starting and we’ve got to finish this. Tell me, Perry.
Rosemond: Yeah.
Interviewer: What’s the story? Are you into retirement mode or you’re still going at it?
Rosemond: My dream is that it’s “ready camera.” I want Ingmar Bergman to shoot this, by the way. My dream is “ready camera one” and aneurysm, and in slow motion my head starts to descend to the console and I’m dead before I even hit it.
Posner: You’re still working. Still working. And I guess you still connect to Winnipeg.
Rosemond: Absolutely. I was there several times to do specials in Winnipeg, and I still would go back today, especially with the tax credits.
Posner: Perry, it’s a joy to have you. I tell you, we barely scratched the surface, and I appreciate your taking the time to come and do this.
Rosemond: Can I tell you, and I say this in all honesty, you are one terrific interviewer.
Posner: Well, thanks very much. I enjoy doing it.
Post script (added by Bernie Bellan): Some of the things that Gerry omitted from his interview were that Rosemond also produced the terrific documentary, “When Jews Were Funny,” which was named best Canadian Feature Film at the 2013 Toronto Film Festival.
As his obituary on the Benjamin’s Parrk Memoria Chapel website also notes: “In 2003, Perry was appointed a member of the Order of Canada, a national recognition for a career that entertained, educated, and made Canadians laugh.
“But Perry never measured his life by accolades, he measured it in smiles. He lived to spread laughter and joy. It was his way of making people feel seen and valued. He will be dearly missed and forever loved.”
Local News
From a ‘pie in the sky’ idea to 2,400 young hockey players
By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.
Local News
“Fiddler on the Roof”: First ever joint production between Winnipeg Jewish Theatre and Rainbow Stage is a smash hit
By BERNIE BELLAN You really can’t go wrong by mounting a production of “Fiddler on the Roof” – and Rainbow Stage has proven that four previous times: in 1971, 1977, 1984, and 1993.
What each of those productions had in common though – aside from the fact that they were solely Rainbow Stage productions, was that each time the star role of Tevye the milkman was played by Cliff Gardner who, in his day job, was the program director at CJOB radio.
I can’t remember how many times I saw Fiddler at Rainbow State previously but, after a while it wasn’t quite the novel experience it was the first time I had seen it there.
But now – as a result of a very creative idea, “Fiddler on the Roof” has been brought back to Rainbow Stage once more – but this time as a co-production with the Winnipeg Jewish Theatre.
The idea for mounting a joint production came from WJT’s artistic director, Dan Petrenko who, as Myron Love noted in an article for The Jewish Post this past February, had observed that “ Because of the times we’re living through, and particularly the growing antisemitism in our communities and across the country, I felt there is a need to tell a story that celebrates Jewish culture on the largest stage in the city – to reach as many people as possible.’ ”
Myron’s article went on to say that “Last year, WJT approached Rainbow Stage with a proposal for the co-presentation of “Fiddler on the Roof.” Rainbow Stage management was really enthusiastic in their response, Petrenko said.”
In my own profile of Dan Petrenko, which I wrote in April 2023, when he first came to Winnipeg, just after having been hired as the WJT’s new artistic director, I noted that “Dan was born in Israel, the son of Jewish parents who had moved from their hometown of Odessa in Ukraine.
“A formative influence in his life, he says, was his grandmother, who had been a pianist in Ukraine. She had aspirations early in her life to study in a music conservatory, but the antisemitism that was pervasive in the Soviet Union prevented her from achieving that ambition. Instead, she had to travel all the way to Siberia in order to obtain training to become a pianist.”
After re-reading my own article about Petrenko in preparation for writing about the new production of “Fiddler on the Roof,” now on at Rainbow Stage until Sept. 13, I couldn’t help but note the parallels in Petrenko’s own life and the story that is at the heart of “Fiddler,” which is one of Jews having to cope with antisemitism in their native Ukraine and finally being forced to leave their home community of Anitevka – for parts unknown.
While “Fiddler” has so many dimensions – from its story of persecution, of girls being kept from studying because of age old taboos, of marriages being arranged, to notions of democracy – and socialism, starting to be espoused in the late 1800s in Eastern Europe – it’s the music that really drives the show.
I don’t have to remind anyone how timeless the songs from “Fiddler” have become. There have been documentaries produced, both about how the Broadway show came about and later, how Norman Jewison crafted a quite different approach to telling the story of Tevye the milkman in his brilliant movie adaptation of the Broadway musical. There have also been several books telling the story how three geniuses: Sheldon Harnick, Joseph Stein, and Jerry Bock, combined to create something that is as timeless in its own way as any musical could ever be.
But, what can you say about the WJT-Rainbow Stage co-production of “Fiddler'” that couldn’t possibly avoid using superlatives? Playing to a sold-out audience on opening night, Wednesday, September 9, even though there was a slight chill in the air as the evening wore on – and certainly mounting a show at Rainbow Stage in September is a chancy proposition – the evening was one of pure magic.
I don’t know who came up with the idea of having the orchestra play behind the performers – as opposed to the usual practice of having them play in the pit in front of the stage – but it was sheer genius to do that. I’ve often attended Rainbow Stage and been frustrated that the singers’ voices are drowned out by the musicians’ instruments – but not this night.
Each note sung could be heard clear as a bell – even from the children who played Tevye and Golde’s youngest daughters.
The performances were universally excellent – all the way from Daniel Kash as Tevye and Debbie Maslowsky (a name very familiar both to WJT and Rainbow Stage attendees) to everyone else in the cast. It would be unfair to single out anyone in the cast for special praise; they were all so good, but if there was one moment that was absolutely thrilling above all else, it was when the opening note to the Russian song “Za vashe zdorovye” (to your health) in the famous tavern scene that culminates with “To Life” was belted out.
And, having the Rusalka Ukrainian dancers perform only added to the evening’s excitement. The exuberance they brought to the wedding scene was a demonstration of how combining the talents of one of Winnipeg’s most exciting dance troupes with many Winnipeg performers who had previously appeared either in WJT or Rainbow Stage productions was a demonstration of just how much talent there is right here in Winnipeg.
Sadly, by the time this is published this version of “Fiddler on the Roof” is only scheduled to be performed two more times: Saturday, Sept. 12, at 7:30 pm and Sunday, Sept. 13, at 2:00 pm. Tickets had been going fast as of the time of publication, but if you want to check with the box office, the number is 204-989-0888
