HomeFeaturesRady JCC Director of Development Zac Minuk lends his...

Rady JCC Director of Development Zac Minuk lends his face to organ donation campaign

He sits casually at a table gazing at a laptop. Quite a normal scene except for the mask and cape and the fact the image is on a giant billboard in Winnipeg.
“It was a lot of fun,” recalled Zac Minuk, Director of Development, Partnerships & Communications, Rady Jewish Community Centre (RJCC). “Especially when people would text me saying they think they saw me in a green mask on a huge billboard while driving home.”

Minuk was a participant in the latest public awareness campaign promoting signupforlife.ca, Manitoba’s online organ and tissue donor registry. The campaign is designed to highlight people doing ordinary things with some superhero flair – they have registered their intent to be an organ and tissue donor.
This campaign builds on previous messaging which encouraged Manitobans to have important conversations with loved ones and pull donor cards out of wallets and purses. Using phrases like “Don’t hide your hopes in your handbag” and “Don’t hide your wishes in your wallet,” the campaign focused on sharing those decisions with family and registering online.

Despite the elimination of paper donor cards, many Manitobans believe signing a paper organ donor card or their driver’s licence are still ways to signal donation decisions. This year marks 10 years of online service for the registry and a goal has been set to reach 10,000 new registrations by the end of 2022. Currently more than 62,000 Manitobans have registered, and the number increases every day.
“Shining a light on the growing need for organ and tissue donations is crucial right now,” said Minuk. “Helping spread this message to sign up is something I deeply believe in and am extremely proud to be a part of.”
Registering online takes two minutes and requires three pieces of information – name, birthdate and nine-digit Manitoba Health card number. Minuk said when he made the decision to sign up, it was very simple.
“The registration experience is extremely easy. If you can use Facebook, you can sign up. If you know how to shop on Amazon, you can sign up,” he said.

Raising awareness about giving a gift of life is a group effort. Over the years, the signupforlife.ca team has had the opportunity to participate in different events related to organ and tissue donation hosted by RJCC. The team was excited when RJCC accepted the invitation to participate in the latest public awareness campaign in a true spirit of partnership.

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