Features
Rooslana Zodek has built a successful business here after having come to Winnipeg from Israel six years ago
By BERNIE BELLAN It was in the summer of 2016 when I approached then Rady JCC Assistant Executive Director Tamar Barr with an idea: Why not start a “Jewish Business Network” where members of the community with different backgrounds but one common interest could meet on a regular basis? The idea was not new in itself; there had been various attempts previously to do the same sort of thing, including having a “Jewish Chamber of Commerce” as an adjunct to the Winnipeg Chamber of Commerce, but nothing had really taken off.
I was aware that there were many newcomers in our community who were anxious to network – not only with other newcomers, but with longtime members of the community. Tamar – with the full support of then Rady JCC Executive Director Gayle Waxman, was fully supportive of the idea and the JBN launched in the summer of 2016, with the first meeting held outdoors in the Danzker Garden area of the Asper Campus.
For the first three years the JBN was a terrific success. With regular meetings and interesting guest speakers,with at times meetings attracting over 100 attendees, there were plenty of opportunities for newcomers to mix with older members of our community. Two of our guest speakers in those first two years, and who attracted quite large crowds in particular were well known businesspeople Brian Scharfstein and Sandy Shindelman.
Over time, however, the JBN came to be a forum for newcomers themselves to speak to the audience – and their audiences began to be made up largely of fellow newcomers. While that may have been worthwhile, I felt that the JBN was deviating from its original purpose, which was to have newcomers and longtime Winnipeggers mix.
Then came Covid – and the JBN was put on hiatus.
This past fall, however, under the direction of Sheldon Appelle, Rady JCC Manager of Marketing, Communications & Digital Content, the JBN was “back in business” so to speak. I didn’t manage to make it to that fall meeting, but on January 24 I did attend the most recent meeting of the JBN.
The guest speaker was Rooslana Zodek, who arrived in Winnipeg with her husband and two children in 2016. (Since then Rooslana has had another child, born in Winnipeg.)
Rooslana Zodek has quite an interesting background. Born in Ukraine, Roolsana and her husband lived in Ashdod for 26 years before emigrating here in 2016.
She said that she had worked as a financial adviser for Bank Leumi for many years – until she transitioned into a completely different field, which was the subject of her talk. Rooslana explained that she had acquired a Bachelor of Economics and Accounting Studies degree from something called the “Open University” in Israel.
After she made that remark, Rooslana asked the audience, which numbered about 60, how many had also studied in the Open University? Quite a few hands shot up. I admit I had never heard of the Open University, so once I got home, I did some research and found out that it’s an online university in Israel which was established in 1974. It offers quite an array of courses at both the Bachelors and Masters level with all courses taught in Hebrew, but several also offered in Russian and Arabic. Since opening almost 50 years ago, over 50,000 students have graduated from the Open University, with 47,000 students currently registered taking at least one course. Its flexibility is particularly popular among soldiers, who are able to enroll even while serving in the military.
Returning to Rooslana – the turning point in her life, she said, came in 2009 with the birth of her first child, Ethan. Rooslana suffered from postpartum depression, she explained.
“I knew I had to find different ways to help myself, but I didn’t know where to start,” she said.
The search for possible therapies eventually led Rooslana to discover a number of different holistic approaches that worked for her, including “aromatherapy, Reiki, and homeopathy – after trying many healing practices.”
(Ed. note: Although I am writing about the path Rooslana took I do not intend anything I write to be taken as an endorsement of any particular treatment.)
As Rooslana explained, “spirituality transformed my postpartum mental health and helped me through the recovery process.”
It was while researching aromatherapy that Rooslana said she discovered that by combining various “essential oils” in different combinations she was able to help, not only herself, but the other members of her family as well with various conditions. Eventually, as she went on to relate, it was through the study of aromatherapy that Rooslana was able to open her own business here: “scentifique.ca.”
During her talk Rooslana spent quite a bit of time describing the benefits of certain essential oils, but we won’t get into any of those descriptions here. (If you want to find out more about what Roolsana says aromatherapy can do for you, go to scentifique.ca.)
In 2014, Rooslana’s second child was born, a daughter, Neomi. Rooslana said that, thanks to the holistic treatments to which she now subscribed, she “knew what to expect this time (insofar as postpartum depression is concerned) and I was prepared.”
However, Neomi also suffered from a terrible case of eczema, Rooslana explained. By combining certain essential oils, Rooslana said she was able to relieve the eczema, but once she stopped applying them, “the condition came back.” That experience – along with her previous experience dealing with her depression convinced her to further her knowledge of aromatherapy.
Upon coming to Canada though, Rooslana first found work as a full-time financial advisor with RBC. All the while though she was advancing her study of aromatherapy, going so far as to go to Europe for further training.
“I went back to school (in England) to learn about aromatherapy, natural skincare formulation, and nutrition,” she explained. (European schools are much better for learning about skincare, Rooslana added.)
Subsequently, Rooslana switched to a part time position at RBC and, in 2019, registered her online business, Scentifique Holistic wellness boutique. One year ago she joined the Essential Balance Center on Grant Avenue and began working as one of the practitioners there.
It was at that point in her talk that Rooslana made a number of observations that have special relevance for newcomers to our community, including that “it is very easy to start a business in Canada as opposed to Israel.”
“I opened a business account,” she noted, and “it took me only an hour to register my business.”
“In the beginning I was making things only for my family,” she observed, but then friends began asking her to develop skincare products for them, “and those friends told other friends.”
“Most of my clients are word of mouth,” Rooslana said. She also does a fair number of workshops – where she is able to bring her kids along, not only to share their company, but also to help her set up. (You might have seen Rooslana at her booth during Yom Ha’atsmaut at the Campus, also during Folklorama.)
“If I have an event I try to take the kids with me,” she noted. “If I’m at a market I try to make them part of a family business. It makes them feel engaged.”
One other interesting observation Rooslana made is that “men are my most loyal customers.”
Still, working part-time at RBC, then spending a good deal of the rest of her time devoted to her business must be quite demanding, as one audience member asked Rooslana: “How do you combine everything in a day?”
“At times it’s tough,” Rooslana admitted. But she does set aside “Sunday as a family day,” she noted. “I try to spend time after work at the bank with the kids,” she added, seeing “clients only after 9 pm during the week.”
But, not only is Rooslana actively engaged in developing her business, she is also a regular volunteer – both for the Jewish community and the Ukrainian community – from where she came. She thanked the Jewish Federation and, in particular, Dalia Sz
piro, for helping her and her family in their move to Winnipeg over six years ago.
Moreover, along with several other members of our Jewish community who also came from Ukraine originally, Rooslana spends a fair bit of time providing assistance, by giving financial advice, to Ukrainian refugees who have arrived in Winnipeg since the Russian invasion of their country almost one year ago.
Where she gets the energy to do all that she does is hard to understand, but Rooslana Zodek is an example of the kind of spirit that so many newcomers to Winnipeg have embodied over the years. So many of our own ancestors followed a similar path – by working from home to fashion a successful business. Rooslana – and so many other newcomers to our community display a kind of energy and drive that is inspiring to see.
Features
More Than the Price: What Discount Culture and Screen Printed T-Shirts Tell Us About Identity and Community
Amidst the era where we’re inclined to speak in hashtags and memes, there remains something quietly powerful in the humble T-shirt—specifically the screen-printed t-shirt. Whether a frayed band tee from a 1998 concert or a crisp cotton shirt promoting some issue of the day, the T-shirt is a storyteller. And when these discounted T-shirts become more accessible, they are democratized, stories made more widely available, somehow ironically more valuable to the people wearing them.
In Jewish life, value has never been two-dimensional. Value is ethical. Value is social. And value, every now and then, is found in the rim of a bargain bin, where meaning isn’t lost, but amplified.
The Discount: A Jewish Perspective on Value
Discounts are typically considered in strictly economic terms: “Was it a good deal?” “How much did you save?” But in most Jewish cultures, there is an additional component: mindful spending. Whether through the bal tashchit principle (not wasting resources) or the practice of tzedakah (charity), Jewish religious doctrine will tend to encourage mindful consumption. A discount isn’t always getting more for less—sometimes it’s about transferring value, leaving cash on the neighborhood high street, or making room in your budget for what counts.
If a tiny Jewish-owned T-shirt store sells screen printed shirt specials for a discounted price during a synagogue fundraiser or youth pilgrimage to Israel, that discounted price sticker doesn’t cheapen the product—it maximizes its purpose. It’s not just a cheap wearable memory; it’s meaningful.
Screen Printed T-Shirts: Textile Torah on the Streets
Screen printed T-shirts are not merchandise—they’re message on wheels. Think of them as contemporary mezuzot, but not on the door, on the person. They announce affiliations, values, and sense of humor. They say: “This is who I am.” And in some Jewish communities, they’ve proved a powerful vehicle for unity and visibility.
From “Camp Shalom 2024” tees to “Shabbat Vibes Only” tees, screen printed shirts have become shorthand. For moments of communal joy—or despair—they’ve become uniform and uniforming. To collect money for Jewish causes, mark a bar mitzvah, or spread word about antisemitism, these T-shirts transcend fashion. They become statements.
And when these tees do become available on sale—after the game or through community programs—it’s not an end. It’s a start. The shirt that originally cost $30 and now costs $10 may end up in someone’s hands who couldn’t have bought it otherwise but wears it with the same, or even more, pride.
Discounted Doesn’t Mean Disconnected
There’s a sweet humility in something that’s undervalued—not because it’s less desirable, but because it’s got a second life to live.
Within Jewish mysticism is the principle of tikkun olam—repairing the world. In a small way, each discounted T-shirt that finds its second home brings us one step closer to this reality. A surplus of camp tops reformatted as pajamas at a homeless shelter. Unused Hanukkah tees donated to local teens. Or just, a well-constructed shirt brought into reach for a young person seeking to express himself.
Discount culture, in this case, is not consumer culture—it’s access. It’s about opening up symbols of identity, solidarity, and protest to greater populations. For communities like Winnipeg’s Jewish community—tight-knit, heritage-grounded, and always pushing forward—this involves ensuring that belonging to culture is never out of reach because of a price.
Printing the Future: T-Shirts as Tools for Cultural Continuity
When younger generations discover themselves, especially in diasporic societies, the tools with which they take hold of themselves change. While one may have sported a siddur on the sleeve, another will sport a message on their chest. That does not make it any less sacred—it merely makes it different.
And while a $5 shirt on sale might not feel like a sacred object, if it sparks a conversation about Israel, inspires curiosity about Yiddish, or gives someone the courage to say, “Yes, I’m Jewish,” then it has value far beyond retail.
Screen printed tees are becoming historical documents. They inform us about what people care about, what they are fighting for, what they are laughing at, and what they are daydreaming about. And because of commerce, more people can be a part of that visual conversation.
The Takeaway: Don’t Underestimate the Cotton
The next time you spot a rack of reduced-rate screen-printed T-shirts—whether at a Jewish community center, synagogue gift shop, or Internet site—see past the discount. Consider who produced the shirt, who first wore it, and who will next wear it. Reflect on the message emblazoned across the chest, and the community that wears it.
Because in an age of throwaway messages and fast fashion, all too often it is the simple cotton shirt—worn from use, screen-printed with purpose, and sold cheaply through sale—that does the lion’s share of cultural preservation.
Features
Don’t Ignore antisemitism on the Right
By HENRY SREBRNIK Most of us know that currently most antisemitism, usually masked as “anti-Zionism,” can be found on the left of the political spectrum in Canada and the United States, thanks to the hatred of Israel. The Jewish state is being isolated internationally, and its Jewish supporters harassed and attacked domestically. And since the political left controls much, if not most, of academia, the media, the “human rights” organizations, and other essential components of society, its negative effects are profound.
On the right, we find far more support of Israel. But this doesn’t mean we should ignore an atavistic, somewhat “old-fashioned,” form of antisemitism on the far right, particularly in the U.S. These people support isolationism in foreign policy. The most explosive issue involves Jews. They see neoconservatives – mainly Jews — as imperialists and themselves as defenders of the republic, including even against President Donald Trump himself.
They are obsessed with the idea of Israel as a uniquely evil force in world history and American Jews as a malignant fifth column. Was the recent striking of Iran’s nuclear program by Trump in America’s national interest, or a needless sacrifice for the Israel lobby, they asked?
Most prominent in this group is the talk show commentator Tucker Carlson. In the paranoid version of world events concocted by Carlson and his guests, it is the “neocons” who drive America to war in the Middle East, motivated by Israeli prime minister Benjamin Netanyahu’s insatiably expansionist ambitions.
The day after Israel commenced Operation Rising Lion against Iran, Carlson suggested the U.S. military was being controlled by Netanyahu. “Earlier this week, unnamed Washington sources expressed concern over Israel’s ability to fend off Iran’s retaliation, which would inevitably lead to Benjamin Netanyahu ordering the American military to step in and fight on his country’s behalf,” Carlson wrote in a newsletter. “We’re not going to imperil American national security, the American economy, or America itself on your behalf,” he continued.
At the conservative Turning Point USA (TPUSA) conference in July, Carlson also claimed that deceased convicted child sex trafficker Jeffrey Epstein was working for Israel’s Mossad. He said it is “extremely obvious” that Epstein “had direct connections to a foreign government.” Carlson went on: “Now, no one’s allowed to say that that foreign government is Israel, because we have been somehow cowed into thinking that that’s naughty.”
At a debate at TPUSA between comedian Dave Smith and conservative intellectual Josh Hammer about U.S. support for Israel, Smith asserted that “The level of Israeli control over our politics is frankly pretty undeniable.” He called Trump “a war criminal who should spend his life in prison.”
Congresswoman Marjorie Taylor Greene of Georgia, elected in 2020, initially made headlines for an antisemitic conspiracy theory she shared in 2018 suggesting that deadly California wildfires were caused by alleged Jewish space lasers controlled by the Rothschild family. She has gone on to further infamy. This past June she appeared to suggest in a post on X that former President John F. Kennedy was assassinated in 1963 over his opposition to Israel’s nuclear program.
“There was once a great President that the American people loved. He opposed Israel’s nuclear program. And then he was assassinated,” Greene posted as she also defended her dissatisfaction with Trump’s strike on Iran.
She and Carlson shocked viewers after praising New York mayoral candidate and socialist Zohran Mamadani for how he ran his campaign after he won the New York mayoralty Democratic Party primary. “That guy was the only person in the New York City mayor’s debate to say he wanted to focus on New York City,” Carlson said on the June 27 episode of “The Tucker Carlson Show,” with Greene as his guest.
While Greene and Carlson strongly disagreed with Mamdani’s vision for the city, they praised him for running a New York City-centered campaign, noting his answer during a Democratic debate where candidates were asked what foreign country they would visit.
“I think most said Israel,” Carlson stated. “And he said, ‘I wouldn’t go anywhere. I’d stay in New York and like, if I want to meet Jewish constituents, I go to their synagogues, their homes or whatever, but I’d be here in New York because that’s what I’m doing. I’m running New York. That’s my job.’” Responded Greene: “Well, he gave the right answer.”
Another prominent antisemite who has condemned Trump’s support of Israel in the “Twelve-Day War” with Iran is Candace Owens. “This was not Trump’s decision; it was Bibi Netanyahu’s decision,” Owens told TV host Piers Morgan. “And that is the reason that he did it. We’re very aware that Israel is dictating our foreign policy, and we’d now like that to stop.” Like Greene, Owens has suggested that AIPAC, the pro-Israel lobbying group, was responsible for President Kennedy’s assassination.
Owens worked for a time at the right-wing youth conservative movement Turning Point USA, where she began to gain a following, including Ye, formerly known as Kanye West, who later appeared in public with her before he went on a string of antisemitic rants. She has made and endorsed numerous comments with roots in antisemitic stereotypes, including the blood libel, and her views have been praised by avowed white supremacist and Holocaust denier Nick Fuentes.
Given that the Democratic Party has basically begun to abandon Israel, should the antisemitic right gain control of the Republican Party MAGA movement, Jews in America, and Israel internationally, would be left in a perilous position similar to the 1939-1941 period. That was when the America First isolationists, many of them fascists, and the Communist Party fellow travellers joined hands in refusing to oppose Hitler, following the notorious Molotov-Ribbentrop nonaggression pact (also known as the Hitler-Stalin Pact) between Nazi Germany and the Soviet Union, signed that August 23, 1939. As we know, it led to the Second World War and the Holocaust.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Two bookstores – two contrasting approaches when it comes to offering readers books by an avowed defender of Israel
By BERNIE BELLAN Recently we were contacted by a reader who asked us whether we would be interested in looking into why it is that McNally Robinson Booksellers does not offer any books written by Douglas Murray.
Who is Douglas Murray? you might ask. We have had several stories about Murray on this website over the years, most recently last November, in a story written originally for the Canadian Jewish News titled: “Douglas Murray: A Champion of Israel.”
To give you a better idea who Murray is, here is what Wikipedia has to say about him: “Douglas Murray (born 16 July 1979[)is a British neoconservative political commentator, cultural critic, author, and journalist. He is currently an associate editor of the conservative British political and cultural magazine The Spectator, and has been a regular contributor to The Times, The Daily Telegraph, The Sun, the Daily Mail, New York Post, National Review, The Free Press, and UnHerd.
“His books include Neoconservatism: Why We Need It (2006), The Strange Death of Europe: Immigration, Identity, Islam (2017), The Madness of Crowds: Gender, Race and Identity (2019), The War on the West (2022), and On Democracies and Death Cults: Israel, Hamas and the Future of the West (2025).
“Murray was the associate director of the Henry Jackson Society, a neoconservative think tank, from 2011 to 2018.
“Murray is a critic of current immigration into Europe and of Islam. He became more well-known internationally due to his advocacy for Israel after the October 7 attacks in 2023.
“Murray has been praised by conservatives and criticized by others. Articles in the academic journals Ethnic and Racial Studies and National Identities associate his views with Islamophobia nd he has been described as promoting far-right ideas such as the Eurabia, Great Replacement, and Cultural Marxism conspiracy theories.”
Murray’s most recent book, as mentioned above, is On Democracies and Death Cults: Israel, Hamas and the Future of the West.
Here is the description of the book you can find on Amazon:
“In his travels through Israel and Gaza, #1 International Bestselling author Douglas Murray has seen the best and the worst humanity has to offer, and he has no trouble choosing a side.
“Murray is not Jewish and before October 7, he had never lived in Israel. However, he objects to being lied to, and Israel has been on the receiving end of the biggest, deepest, longest lies in history.
“Israel’s commitment to fundamental Western values—capitalism, individual rights, democracy, and reason—has made it a beacon of progress in a region dominated by authoritarianism and extremism. Israel’s principles vividly contrast with the ideology of Hamas, which openly proclaims its love of death over life. With incisive moral clarity, On Democracies and Death Cults exposes how the campus left and international establishment confuse this conflict by:
- “Calling on Israel for restraint and proportionality, while Hamas commits genocide.
- “Slandering Israelis as white colonialists, while only a third of Israelis are Jews of European ancestry.
- “Framing the conflict as oppressor vs. oppressed, when it is really between a thriving multi-ethnic democracy and a death cult bent on its annihilation.
“Drawing from intensive on-the-ground reporting in Israel, Gaza, and Lebanon, Douglas Murray places the latest violence in its proper historical context. He takes readers on a harrowing journey through the aftermath of the October 7 massacre, piecing together the exclusive accounts from victims, survivors, and even the terrorists responsible for the atrocities. If left unchecked, misplaced sympathy could embolden forces that seek to undermine not only Israel, but all of Western civilization.”
Given that Douglas Murray is a staunch defender of Israel, what does it say about McNally Robinson Booksellers that they refuse to carry any of the five books that Murray has written to date?
We asked a spokesperson for McNally Robinson whether anyone wished to comment as to why it is that the store will not carry any of Murray’s books, but we were told that McNally Robinson has no comment to make.
As a result, we headed down to the store to take a look for ourselves at the selection of titles that McNally Robinson has on display about Israel and Palestine and that can be found under the heading “Middle East Issues.”
Here are the titles we were able to see in the store:
The Time Beneath the Concrete – Palestine between Camp and Colony; I Shall Not Hate; Jews Don’t Count; Being Jewish After the Destruction of Gaza (by Peter Beinart); Hope Without Hope; The Gardener of Lashkar Gah; States Without People; Hamas – From Resistance to Regime; The State of Israel vs. The Jews; Israel/Palestine; Banging on the Walls of the Tank; Perfect Victims; Genocide Bad; The Wall Between; The Palestine Laboratory; Road to October 7; Hamas; The World After Gaza; Palestine in a World on Fire; Lobbying for Zionism on Both Sides of the Atlantic; Loot – How Israel Stole Palestinian Property.
As well, McNally Robinson has a great many other books about Israel and Palestine that are available to order online, including (but not limited to):
The Hundred Years’ War on Palestine – A History of Settler Colonialism and Resistance 1917-2017; Genocide Bad; A Genocide Foretold; The Shortest History of Israel and Palestine; Recognizing the Stranger (On Palestine and Narrative): The Question of Palestine; October 7th – Searching for the Humanitarian Middle
In contrast with McNally Robinson’s approach to the subject of Israel and Palestine, Indigo Books offers books that are more sympathetic to Israel. Given that Heather Reisman is the owner of Indigo Books and has demonstrated support for Israel, particularly through a foundation she and her husband, Gerald Schwartz, established, known as the HESEG Foundation, which provides scholarships for “lone soldiers” serving in the Israel Defence Forces, it should come as no surprise that Indigo Books offers books that contain a more pro-Israel perspective – in contrast with McNally Robinson.
As well, from time to time, Heather Reisman adds the title “Heather’s Pick” to a particular book, which means that book is “specifically recommended by her and comes with a money-back guarantee,” according to the article about her on Wikipedia.
Here are titles that were located on shelves under the heading “World History” that we saw on display at the Indigo Books location on Empress:
The Prime Ministers – An Intimate Narrative of Israeli Leadership (a “Heather’s Pick”); Mossad; A Child in Palestine; Understanding Palestine; Enemies and Neighbors; Palestine 1936 – The Great Revolt and the Roots of the Middle East Conflict; The Hundred Years War for Palestine; The Wall; Israel – Palestine; Orientalism (by Edward Said); The Question of Palestine; Ghosts of a Holy War; The Shortest History of Israel and Palestine; A Half Century of Occupation; Can We Talk About Israel?; Deluge; A Day in the Life of Abed Salama: Anatomy of a Jerusalem Tragedy; Israel (by Noa Tishby); The Lemon Tree; Thirteen Days in September: The Dramatic Story of the Struggle for Peace (story of Begin and Sadat at Camp David); Son of Hamas; Israel – A Concise History of a Nation Reborn (a “Heather’s Pick”); Israel and Civilization; Terror Tunnels (by Alan Dershowitz); Israel – A History (by Martin Gilbert); Impossible Takes Longer; Israel Alone; Ally (by Michael Oren); On Being Jewish Now; The Story of the Jews; Antisemitism in America; The World After Gaza; The War on the West (also by Douglas Murray).
As well, Indigo Book has a lengthy list of other titles that relate to the subjects of Israel and Palestine and that can be ordered online.
We might also note that the Douglas Murray book, On Democracies and Death Cults: Israel, Hamas and the Future of the West, was not only for sale at the Indigo Books location on Empress, it was showcased when we were there (July 24).
Readers should bear in mind though that both McNally Robinson Booksellers and Indigo Books are privately owned and it is the prerogative of the owners to choose which books they will sell.