Features
Rooslana Zodek has built a successful business here after having come to Winnipeg from Israel six years ago
By BERNIE BELLAN It was in the summer of 2016 when I approached then Rady JCC Assistant Executive Director Tamar Barr with an idea: Why not start a “Jewish Business Network” where members of the community with different backgrounds but one common interest could meet on a regular basis? The idea was not new in itself; there had been various attempts previously to do the same sort of thing, including having a “Jewish Chamber of Commerce” as an adjunct to the Winnipeg Chamber of Commerce, but nothing had really taken off.
I was aware that there were many newcomers in our community who were anxious to network – not only with other newcomers, but with longtime members of the community. Tamar – with the full support of then Rady JCC Executive Director Gayle Waxman, was fully supportive of the idea and the JBN launched in the summer of 2016, with the first meeting held outdoors in the Danzker Garden area of the Asper Campus.
For the first three years the JBN was a terrific success. With regular meetings and interesting guest speakers,with at times meetings attracting over 100 attendees, there were plenty of opportunities for newcomers to mix with older members of our community. Two of our guest speakers in those first two years, and who attracted quite large crowds in particular were well known businesspeople Brian Scharfstein and Sandy Shindelman.
Over time, however, the JBN came to be a forum for newcomers themselves to speak to the audience – and their audiences began to be made up largely of fellow newcomers. While that may have been worthwhile, I felt that the JBN was deviating from its original purpose, which was to have newcomers and longtime Winnipeggers mix.
Then came Covid – and the JBN was put on hiatus.
This past fall, however, under the direction of Sheldon Appelle, Rady JCC Manager of Marketing, Communications & Digital Content, the JBN was “back in business” so to speak. I didn’t manage to make it to that fall meeting, but on January 24 I did attend the most recent meeting of the JBN.
The guest speaker was Rooslana Zodek, who arrived in Winnipeg with her husband and two children in 2016. (Since then Rooslana has had another child, born in Winnipeg.)
Rooslana Zodek has quite an interesting background. Born in Ukraine, Roolsana and her husband lived in Ashdod for 26 years before emigrating here in 2016.
She said that she had worked as a financial adviser for Bank Leumi for many years – until she transitioned into a completely different field, which was the subject of her talk. Rooslana explained that she had acquired a Bachelor of Economics and Accounting Studies degree from something called the “Open University” in Israel.
After she made that remark, Rooslana asked the audience, which numbered about 60, how many had also studied in the Open University? Quite a few hands shot up. I admit I had never heard of the Open University, so once I got home, I did some research and found out that it’s an online university in Israel which was established in 1974. It offers quite an array of courses at both the Bachelors and Masters level with all courses taught in Hebrew, but several also offered in Russian and Arabic. Since opening almost 50 years ago, over 50,000 students have graduated from the Open University, with 47,000 students currently registered taking at least one course. Its flexibility is particularly popular among soldiers, who are able to enroll even while serving in the military.
Returning to Rooslana – the turning point in her life, she said, came in 2009 with the birth of her first child, Ethan. Rooslana suffered from postpartum depression, she explained.
“I knew I had to find different ways to help myself, but I didn’t know where to start,” she said.
The search for possible therapies eventually led Rooslana to discover a number of different holistic approaches that worked for her, including “aromatherapy, Reiki, and homeopathy – after trying many healing practices.”
(Ed. note: Although I am writing about the path Rooslana took I do not intend anything I write to be taken as an endorsement of any particular treatment.)
As Rooslana explained, “spirituality transformed my postpartum mental health and helped me through the recovery process.”
It was while researching aromatherapy that Rooslana said she discovered that by combining various “essential oils” in different combinations she was able to help, not only herself, but the other members of her family as well with various conditions. Eventually, as she went on to relate, it was through the study of aromatherapy that Rooslana was able to open her own business here: “scentifique.ca.”
During her talk Rooslana spent quite a bit of time describing the benefits of certain essential oils, but we won’t get into any of those descriptions here. (If you want to find out more about what Roolsana says aromatherapy can do for you, go to scentifique.ca.)
In 2014, Rooslana’s second child was born, a daughter, Neomi. Rooslana said that, thanks to the holistic treatments to which she now subscribed, she “knew what to expect this time (insofar as postpartum depression is concerned) and I was prepared.”
However, Neomi also suffered from a terrible case of eczema, Rooslana explained. By combining certain essential oils, Rooslana said she was able to relieve the eczema, but once she stopped applying them, “the condition came back.” That experience – along with her previous experience dealing with her depression convinced her to further her knowledge of aromatherapy.
Upon coming to Canada though, Rooslana first found work as a full-time financial advisor with RBC. All the while though she was advancing her study of aromatherapy, going so far as to go to Europe for further training.
“I went back to school (in England) to learn about aromatherapy, natural skincare formulation, and nutrition,” she explained. (European schools are much better for learning about skincare, Rooslana added.)
Subsequently, Rooslana switched to a part time position at RBC and, in 2019, registered her online business, Scentifique Holistic wellness boutique. One year ago she joined the Essential Balance Center on Grant Avenue and began working as one of the practitioners there.
It was at that point in her talk that Rooslana made a number of observations that have special relevance for newcomers to our community, including that “it is very easy to start a business in Canada as opposed to Israel.”
“I opened a business account,” she noted, and “it took me only an hour to register my business.”
“In the beginning I was making things only for my family,” she observed, but then friends began asking her to develop skincare products for them, “and those friends told other friends.”
“Most of my clients are word of mouth,” Rooslana said. She also does a fair number of workshops – where she is able to bring her kids along, not only to share their company, but also to help her set up. (You might have seen Rooslana at her booth during Yom Ha’atsmaut at the Campus, also during Folklorama.)
“If I have an event I try to take the kids with me,” she noted. “If I’m at a market I try to make them part of a family business. It makes them feel engaged.”
One other interesting observation Rooslana made is that “men are my most loyal customers.”
Still, working part-time at RBC, then spending a good deal of the rest of her time devoted to her business must be quite demanding, as one audience member asked Rooslana: “How do you combine everything in a day?”
“At times it’s tough,” Rooslana admitted. But she does set aside “Sunday as a family day,” she noted. “I try to spend time after work at the bank with the kids,” she added, seeing “clients only after 9 pm during the week.”
But, not only is Rooslana actively engaged in developing her business, she is also a regular volunteer – both for the Jewish community and the Ukrainian community – from where she came. She thanked the Jewish Federation and, in particular, Dalia Sz
piro, for helping her and her family in their move to Winnipeg over six years ago.
Moreover, along with several other members of our Jewish community who also came from Ukraine originally, Rooslana spends a fair bit of time providing assistance, by giving financial advice, to Ukrainian refugees who have arrived in Winnipeg since the Russian invasion of their country almost one year ago.
Where she gets the energy to do all that she does is hard to understand, but Rooslana Zodek is an example of the kind of spirit that so many newcomers to Winnipeg have embodied over the years. So many of our own ancestors followed a similar path – by working from home to fashion a successful business. Rooslana – and so many other newcomers to our community display a kind of energy and drive that is inspiring to see.
Features
Every Rick Owens Sneaker You Should Know: A Complete Ranking
I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.
The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.
Ramones: The Gateway That Started It All
If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.
I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.
Geobaskets: The Statement Maker
Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.
Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.
Abstract: The Low-Top That Actually Works
Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.
The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.
Megalaced Runner: Where Rick Meets Athletic
When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.
Fogachine: The Platform Statement
The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.
Sizing and Mainline vs DRKSHDW
Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.
Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.
Which One Should You Buy First?
Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.
After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
