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Rooslana Zodek has built a successful business here after having come to Winnipeg from Israel six years ago

By BERNIE BELLAN It was in the summer of 2016 when I approached then Rady JCC Assistant Executive Director Tamar Barr with an idea: Why not start a “Jewish Business Network” where members of the community with different backgrounds but one common interest could meet on a regular basis? The idea was not new in itself; there had been various attempts previously to do the same sort of thing, including having a “Jewish Chamber of Commerce” as an adjunct to the Winnipeg Chamber of Commerce, but nothing had really taken off.
I was aware that there were many newcomers in our community who were anxious to network – not only with other newcomers, but with longtime members of the community. Tamar – with the full support of then Rady JCC Executive Director Gayle Waxman, was fully supportive of the idea and the JBN launched in the summer of 2016, with the first meeting held outdoors in the Danzker Garden area of the Asper Campus.
For the first three years the JBN was a terrific success. With regular meetings and interesting guest speakers,with at times meetings attracting over 100 attendees, there were plenty of opportunities for newcomers to mix with older members of our community. Two of our guest speakers in those first two years, and who attracted quite large crowds in particular were well known businesspeople Brian Scharfstein and Sandy Shindelman.
Over time, however, the JBN came to be a forum for newcomers themselves to speak to the audience – and their audiences began to be made up largely of fellow newcomers. While that may have been worthwhile, I felt that the JBN was deviating from its original purpose, which was to have newcomers and longtime Winnipeggers mix.
Then came Covid – and the JBN was put on hiatus.
This past fall, however, under the direction of Sheldon Appelle, Rady JCC Manager of Marketing, Communications & Digital Content, the JBN was “back in business” so to speak. I didn’t manage to make it to that fall meeting, but on January 24 I did attend the most recent meeting of the JBN.
The guest speaker was Rooslana Zodek, who arrived in Winnipeg with her husband and two children in 2016. (Since then Rooslana has had another child, born in Winnipeg.)
Rooslana Zodek has quite an interesting background. Born in Ukraine, Roolsana and her husband lived in Ashdod for 26 years before emigrating here in 2016.
She said that she had worked as a financial adviser for Bank Leumi for many years – until she transitioned into a completely different field, which was the subject of her talk. Rooslana explained that she had acquired a Bachelor of Economics and Accounting Studies degree from something called the “Open University” in Israel.
After she made that remark, Rooslana asked the audience, which numbered about 60, how many had also studied in the Open University? Quite a few hands shot up. I admit I had never heard of the Open University, so once I got home, I did some research and found out that it’s an online university in Israel which was established in 1974. It offers quite an array of courses at both the Bachelors and Masters level with all courses taught in Hebrew, but several also offered in Russian and Arabic. Since opening almost 50 years ago, over 50,000 students have graduated from the Open University, with 47,000 students currently registered taking at least one course. Its flexibility is particularly popular among soldiers, who are able to enroll even while serving in the military.
Returning to Rooslana – the turning point in her life, she said, came in 2009 with the birth of her first child, Ethan. Rooslana suffered from postpartum depression, she explained.
“I knew I had to find different ways to help myself, but I didn’t know where to start,” she said.
The search for possible therapies eventually led Rooslana to discover a number of different holistic approaches that worked for her, including “aromatherapy, Reiki, and homeopathy – after trying many healing practices.”
(Ed. note: Although I am writing about the path Rooslana took I do not intend anything I write to be taken as an endorsement of any particular treatment.)
As Rooslana explained, “spirituality transformed my postpartum mental health and helped me through the recovery process.”
It was while researching aromatherapy that Rooslana said she discovered that by combining various “essential oils” in different combinations she was able to help, not only herself, but the other members of her family as well with various conditions. Eventually, as she went on to relate, it was through the study of aromatherapy that Rooslana was able to open her own business here: “scentifique.ca.”
During her talk Rooslana spent quite a bit of time describing the benefits of certain essential oils, but we won’t get into any of those descriptions here. (If you want to find out more about what Roolsana says aromatherapy can do for you, go to scentifique.ca.)
In 2014, Rooslana’s second child was born, a daughter, Neomi. Rooslana said that, thanks to the holistic treatments to which she now subscribed, she “knew what to expect this time (insofar as postpartum depression is concerned) and I was prepared.”
However, Neomi also suffered from a terrible case of eczema, Rooslana explained. By combining certain essential oils, Rooslana said she was able to relieve the eczema, but once she stopped applying them, “the condition came back.” That experience – along with her previous experience dealing with her depression convinced her to further her knowledge of aromatherapy.
Upon coming to Canada though, Rooslana first found work as a full-time financial advisor with RBC. All the while though she was advancing her study of aromatherapy, going so far as to go to Europe for further training.
“I went back to school (in England) to learn about aromatherapy, natural skincare formulation, and nutrition,” she explained. (European schools are much better for learning about skincare, Rooslana added.)
Subsequently, Rooslana switched to a part time position at RBC and, in 2019, registered her online business, Scentifique Holistic wellness boutique. One year ago she joined the Essential Balance Center on Grant Avenue and began working as one of the practitioners there.
It was at that point in her talk that Rooslana made a number of observations that have special relevance for newcomers to our community, including that “it is very easy to start a business in Canada as opposed to Israel.”
“I opened a business account,” she noted, and “it took me only an hour to register my business.”
“In the beginning I was making things only for my family,” she observed, but then friends began asking her to develop skincare products for them, “and those friends told other friends.”
“Most of my clients are word of mouth,” Rooslana said. She also does a fair number of workshops – where she is able to bring her kids along, not only to share their company, but also to help her set up. (You might have seen Rooslana at her booth during Yom Ha’atsmaut at the Campus, also during Folklorama.)
“If I have an event I try to take the kids with me,” she noted. “If I’m at a market I try to make them part of a family business. It makes them feel engaged.”
One other interesting observation Rooslana made is that “men are my most loyal customers.”
Still, working part-time at RBC, then spending a good deal of the rest of her time devoted to her business must be quite demanding, as one audience member asked Rooslana: “How do you combine everything in a day?”
“At times it’s tough,” Rooslana admitted. But she does set aside “Sunday as a family day,” she noted. “I try to spend time after work at the bank with the kids,” she added, seeing “clients only after 9 pm during the week.”
But, not only is Rooslana actively engaged in developing her business, she is also a regular volunteer – both for the Jewish community and the Ukrainian community – from where she came. She thanked the Jewish Federation and, in particular, Dalia Sz piro, for helping her and her family in their move to Winnipeg over six years ago.
Moreover, along with several other members of our Jewish community who also came from Ukraine originally, Rooslana spends a fair bit of time providing assistance, by giving financial advice, to Ukrainian refugees who have arrived in Winnipeg since the Russian invasion of their country almost one year ago.
Where she gets the energy to do all that she does is hard to understand, but Rooslana Zodek is an example of the kind of spirit that so many newcomers to Winnipeg have embodied over the years. So many of our own ancestors followed a similar path – by working from home to fashion a successful business. Rooslana – and so many other newcomers to our community display a kind of energy and drive that is inspiring to see.

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Features

Fake IDs and Underage Bettors: The Growing Problem for Sportsbooks

The​‍​‌‍​‍‌​‍​‌‍​‍‌ expansion of legalized sports betting worldwide has resulted in sportsbooks grappling with a problem that they can no longer overlook: the increase in underage individuals using counterfeit identification to place bets. As more and more ways to bet through mobile apps and online sign-ups emerge, minors who are set on their goal are inventing ways to get around age limits. The emergence of this trend is a breach of the law and morality; however, it is also an enormous problem that threatens the very existence of the platforms, which are forced to rigorously obey the regulations ​‍​‌‍​‍‌​‍​‌‍​‍‌.

Why Fake IDs Are Becoming More Sophisticated

Conventional​‍​‌‍​‍‌​‍​‌‍​‍‌ fakes used to be quite simple to recognize—low-quality printing, different fonts for the text, and inconsistent holograms would make them not very reliable for any kind of verification. But counterfeit documents have changed significantly over time. Nowadays, fakes are made better with the help of printing technology and software, and they can even copy barcodes and other scannable features, so their IDs look almost real.

This fact complicates things significantly for sportsbooks, especially those operating online. Most of the time, automated identity verification systems capture a user’s photo and perform basic data matching. In cases where a very good fake ID is used by a teenager who looks older, some systems cannot recognize the trick. Therefore, young bettors have found ways to be able to place wagers through these ​‍​‌‍​‍‌​‍​‌‍​‍‌loopholes.

The Influence of Social Pressure and Online Culture

Social​‍​‌‍​‍‌​‍​‌‍​‍‌ media is a major factor in the increase in risky behavior that minors are engaging in. On various platforms such as Instagram, TikTok, and Reddit, teenagers come across betting slips, parlay wins, and big-payout screenshots that are shared, most probably, by other users. The glamorization of sports betting is leading young people to copy the behavior of influencers, older friends, or even celebrities, as they think that it is the right thing to do.

The competitiveness usually associated with sports is one of the reasons some minors decide to bet on sports. For many, betting becomes another way to engage as a fan—by predicting outcomes, challenging friends, and experiencing the same excitement that adult fans enjoy. Unfortunately, only a small number of minors fully understand the financial risks involved, making them more vulnerable to developing harmful patterns that could continue into adulthood. This is why choosing the most responsible sportsbook, which you can discover more here, is essential. Such platforms provide guidance, enforce safe practices, and ensure regulated play, allowing fans to engage with sports betting in a more informed, secure, and controlled manner.

Sportsbooks Facing Regulatory Pressure

The​‍​‌‍​‍‌​‍​‌‍​‍‌ sportsbooks are being given the task of more closely monitoring and preventing minors from betting on their platforms. If they fail, harsh penalties are possible, including severe fines, loss of a gambling license, and negative publicity that undermines a brand’s trustworthiness. As a result, it is becoming increasingly difficult for people to verify their identities, although this also inconveniences those who are, in fact, legitimate users.

Sportsbooks have to decide between two options that are in conflict with each other: on the one hand, they have to keep the registration process as simple as possible, and on the other hand, they have to carry out age verification in a very thorough manner. The work of balancing is tough, and the underage gamblers are trying all methods to find a way ​‍​‌‍​‍‌​‍​‌‍​‍‌out.

The Rise of Identity Fraud Services

An alarming trend is the emergence of online vendors who openly advertise fake IDs and identity documents. These vendors often claim their products can pass standard sportsbook checks. Some even tailor IDs to specific regions, knowing that certain provinces, states, or countries use verification systems that rely heavily on image comparison rather than live validation.

The availability of these fraudulent services not only empowers minors but also exposes sportsbooks to risks related to stolen identities, money laundering flags, and fraudulent accounts that may later become legal liabilities.

The Consequences for Underage Bettors

While​‍​‌‍​‍‌​‍​‌‍​‍‌ a minor might think that gambling is just a bit of fun without any harm, the outcome can be quite serious. If there is a catching, accounts are closed right away, winnings are confiscated, and parents or guardians, in some cases, are made legally liable for any financial disagreements. Besides that, the risk of developing a gambling problem in the future increases with early exposure to gambling, especially since teenagers are more impulsive and less capable of handling financial risks.

The majority of minors are not aware that sportsbooks keep very detailed records of their activities, including device information and IP addresses. In case a fake ID works one time, using it multiple times will definitely lead to getting ​‍​‌‍​‍‌​‍​‌‍​‍‌caught.

A Growing Problem That Requires Joint Action

Fake​‍​‌‍​‍‌​‍​‌‍​‍‌ IDs and underage betting are issues that have become a major challenge in the industry, and no single stakeholder can solve these problems on their own. Sportsbooks need to enhance their identity verifications, regulators should get prepared for new types of fraud, technology providers have to come up with new solutions more quickly, and parents should always be aware of what their children are doing online. The industry’s rapid development is making this problem more and more urgent because the number of minors trying to get around the safety measures is increasing.

Sports betting can serve as a fun and legal form of entertainment for adults, but the need to protect the youth is what defines the industry and ensures its survival in the long run. As the quality of fake IDs keeps improving and the online culture is more and more inclined to consider betting as a normal activity, sportsbooks must ensure that underage users do not have access and that the environment is safe for all users. They need to do this now more than ​‍​‌‍​‍‌​‍​‌‍​‍‌ever.

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How Canadians Are Adapting to the Boom in Legal Sports Betting

Canada’s​‍​‌‍​‍‌​‍​‌‍​‍‌ fan engagement with sports has been radically changed by the recent single-event legalized sports betting. In the past, this was something you could only do through offshore sites or informal pools, but now it has become a normal part of the Canadian sports culture, according to GamblingNews.com. Online sportsbooks are being established at the provincial level, and private operators are entering the regulated markets, so Canadians are discovering new means to entertain, grasp, and make correct decisions in sports ​‍​‌‍​‍‌​‍​‌‍​‍‌betting.

Widespread Adoption Across Provinces

The implementation of legal sports betting has varied across Canada’s provinces, but uptake has been strong in all jurisdictions. With its liberal licensing regime, Ontario has emerged as the most lively market in the country, thus enabling a multitude of private sportsbooks to compete. In the rest of the provinces, there are mostly platform operators controlled by the government; however, users are still in a state of rapid adjustment to the broadened offerings and new ways of wagering. As accessibility gets better, Canadians are becoming more aware of the distinctions between markets, bonuses, and betting styles, which makes the transition seem more like a logical continuation of their current sports ​‍​‌‍​‍‌​‍​‌‍​‍‌habits.

Increased Engagement with Sports and Data

Legal​‍​‌‍​‍‌​‍​‌‍​‍‌ betting has had an influence on how sports are consumed by a lot of Canadians. Fans are following gambling news, analyzing games in detail, checking lines more carefully, following injuries, and using statistics to make the best decision. The game-day experience has been expanded by betting, which has thus motivated fans to retain basic team loyalty. The rise of data-driven content, such as odds breakdowns, predictive analytics, and expert commentary, has been instrumental in making sports more interactive. Rather than being a passive viewer, a Canadian is now engaging more with the numbers, trends, and probabilities, thereby deepening his/her understanding of the games.

Growth of Responsible Gambling Education

As​‍​‌‍​‍‌​‍​‌‍​‍‌ betting gets more and more exposure, a conversation about safe play is also getting louder. Gambling organizations in Canada have put in place a variety of measures and have devoted a lot of resources to making gambling more responsible and safer. Users have changed their behavior as well; they are now more aware of tools such as deposit limits, time monitoring, self-exclusion programs, and reality checks. Different provinces put a lot of effort into education first, thus helping bettors notice the signs of risky behaviour and learn how to stay within healthy boundaries. This cultural change is contributing to the normalization of responsible gambling practices instead of being treated as a mere ​‍​‌‍​‍‌​‍​‌‍​‍‌intervention.

The Social Element of Modern Betting

Since​‍​‌‍​‍‌​‍​‌‍​‍‌ the legalization of sports betting in Canada, it has become much more of a social activity. People in their friend circles now talk about their bets, share parlays, and watch matches together, thus creating a new level of fun. Social media is very much involved in it as bettors post their predictions, celebrate their wins, or explain their unfortunate outcomes. There are more and more online communities dedicated to betting discussions, where people find wagering as a mutually enjoyable pastime rather than a lonely one. The feeling of togetherness is what makes Canadians use betting as a part of their sports routine in a joyful and engaging ​‍​‌‍​‍‌​‍​‌‍​‍‌manner.

Adapting to the Variety of Betting Options

With​‍​‌‍​‍‌​‍​‌‍​‍‌ the legalization of sports betting in Canada, there are now more options available that go beyond the typical single-game bets. Live betting, player props, same-game parlays, and futures markets have all become elements of the modern betting landscape. Such a variety demands the adaptation of the bettors, and a considerable number of them are figuring out the operating principles of each type, the value of the times when they offer, and the manner in which odds change dynamically. In addition, bettors are becoming acquainted with such concepts as payout volatility, implied probability, and risk management. The learning curve is definitely there, but it has also resulted in a richer and more strategic betting ​‍​‌‍​‍‌​‍​‌‍​‍‌experience.

Integration of Betting in Sports Media

Wide​‍​‌‍​‍‌​‍​‌‍​‍‌ channels and sports networks in Canada have been very much on board with the advent of the betting boom. Playouts of betting lines are part of the pre-game shows, analysts are using betting language patently to highlight something on the field, and treat the sports betting companies as a partner to a team or a league for branded content. Canadians are warming up to the reality where the provision of betting information is just a normal part of their sports coverage. The change is considerable, and it can be seen as a transitory moment when betting moved from being a small niche topic to becoming a standard element of sports ​‍​‌‍​‍‌​‍​‌‍​‍‌entertainment.

A Growing but Responsible Cultural Shift

Canadians,​‍​‌‍​‍‌​‍​‌‍​‍‌ in the wake of legalization, see sports betting as one natural way to extend their love for sports while recognizing the necessity of self-control. Thanks to enhanced access, better education, and more transparent platforms, the whole betting experience has become safer, more enjoyable, and more a part of the daily sports culture. Canadians, as the market expands, are creating a scenario where gambling becomes a tool for deepening their connection with sports rather than a source of ​‍​‌‍​‍‌​‍​‌‍​‍‌anxiety.

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How to Start Dating Online in Canada, Especially Ontario



Online dating in Canada can be genuinely effective, but only if you approach it like a simple process instead of a high-stress hobby. Ontario is a good place to date online because the population density (especially around the GTA) creates more active pools, while smaller cities still have enough users if you set your filters intelligently.

This guide gives you a practical Ontario-focused playbook: how to start dating online, what to set up, how to message, how to move to an actual date, and how to protect your time and safety.

Quick-start plan for Ontario singles

StepWhat to doOntario-specific exampleCommon mistake to avoid
1. Pick your laneChoose 1–2 platforms based on your goalToronto: nearly any major app is active; smaller towns: broaden radius to nearby citiesDownloading 6 apps and burning out fast
2. Build a “real” profile4–6 photos + short bio + 2 promptsAdd a local hook: “Best coffee spot in Ottawa?” or “Best weekend day trip from the GTA?”Only selfies, no bio, or “ask me”
3. Message with intent1 specific question + 1 next step“Coffee or a walk this week?”“Hey” and waiting for magic
4. Move to a date quicklySuggest a public, simple meet“30–60 minutes at a cafe near Union Station”Texting for 3 weeks, never meeting
5. Use safety rulesPublic first date, own transport, tell a friendShare date location + time with a friendFirst meeting at someone’s home
6. Filter hard, stay kindEnd mismatches early and politely“I’m looking for something more serious—wishing you the best.”Debating obvious red flags

1) Choose apps based on what you want (not what’s trendy)

Before you pick anything, decide your “dating intention” for the next 30 days:

  • Serious relationship-focused: choose platforms where profiles have prompts, values, and more context. These tend to produce better conversations and clearer intentions.

  • Casual dating / exploring: faster, swipe-heavy apps can work if you’re direct and you don’t take it personally when people vanish.

  • International or broader discovery: consider platforms that make cross-border matching and messaging easy, especially if your local pool feels repetitive.


Ontario tip: if you’re outside Toronto or Ottawa, don’t assume “online dating doesn’t work.” Often it’s a settings problem. Increase your radius to include a nearby hub (for example, Hamilton, Kitchener-Waterloo, London, or the GTA), and be open to meeting halfway.

2) Build a profile that feels human (and gets better matches)

Your profile isn’t a résumé. It’s a conversation starter. The best profiles do two things:

  1. show what you look like, clearly

  2. show what it might feel like to date you


Photos: a simple set that works

Aim for 4–6 photos:

  • One clear face photo (good lighting, no sunglasses).

  • One full-body photo (normal setting, not a bathroom mirror).

  • One lifestyle photo (hobby, cooking, gym, hiking, reading, music).

  • One “social proof” photo (with friends is fine, but make it obvious who you are).

  • Optional: a photo that shows your vibe (casual, dressed up, outdoorsy, artsy).


Avoid extremes: all selfies, all group shots, all travel photos, or filters that change your face. You’re not advertising perfection. You’re signaling honesty.

Bio: a 3-line formula that converts

Use this structure:

  • Who you are: one sentence

  • What you want: one sentence

  • Local hook: one sentence


Example bios (Ontario-ready):

  • “Ontario-based, equal parts ambitious and laid-back. Looking for a real connection with someone emotionally mature. Tell me your go-to comfort food or your favorite hidden spot in your city.”

  • “New-ish to the area and building a life I’m proud of. I’m dating with intention, but I like things to unfold naturally. Coffee dates and good conversation beat endless texting.”

  • “I’m the type who plans a day trip and packs snacks. Looking for someone kind, consistent, and curious. Bonus points if you like markets, walks, and laughing at dumb jokes.”


3) Messaging that doesn’t sound like a bot

Most conversations die because people write low-effort openings. Your first message should be:

  • specific

  • easy to answer

  • slightly playful or warm

  • connected to their profile


Openers you can copy

  • “You seem like someone with good taste—what’s a perfect Saturday for you?”

  • “Quick question: coffee first date or a walk first date?”

  • “You mentioned hiking—are you more ‘short scenic trail’ or ‘full-day mission’?”

  • “What’s the most underrated place in your city for a chill date?”

  • “Two truths and a lie—go.”


A realistic mini-script to move toward a date

  • You: “I’m enjoying this chat. Want to keep it simple and do coffee this week?”

  • Them: “Sure.”

  • You: “Great. I’m free Thursday evening or Sunday afternoon. Which works?”


In Ontario, many people appreciate directness because schedules fill up quickly (commutes, hybrid work, family obligations). Clarity reads as confidence, not pressure.

4) First date ideas that work in Ontario year-round

Plan dates that survive weather and keep pressure low.

Best first-date formats:

  • coffee/tea (60 minutes is perfect)

  • casual lunch

  • market + snack

  • walk in a busy, public area (only if weather is decent)

  • museum/gallery (good for conversation breaks)


Ontario-specific practical tip: keep the first meet short and public. If it’s going well, you can extend it. If it’s not, you can leave politely without feeling trapped.

5) Safety and boundaries (the non-negotiables)

Online dating is normal. Basic safety habits should be normal too.

Do this every time:

  • meet in public for the first date

  • use your own transportation

  • tell a friend where you’re going and when you expect to be done

  • keep personal details (address, workplace specifics) private until trust is earned


Watch for pressure signals:

  • pushing to meet at their home immediately

  • refusing a simple video call but demanding quick trust

  • love-bombing (intense affection very early)

  • turning the conversation toward money, “business,” or investments


If someone reacts badly to your boundaries, that’s useful information. It means your boundaries are working.

6) Ontario realities: age and alcohol

If you’re dating in Ontario, it’s also helpful to know common legal basics: the age of majority is 18, and the legal drinking age is 19. If you’re unsure or you’re traveling within Canada, double-check local rules, but those are the typical Ontario standards people plan around (especially when choosing bars or venues).

7) A simple 2-week routine that prevents burnout

If you want progress without turning dating into a second job:

Week 1

  • build a solid profile (one evening)

  • swipe/message 15–20 minutes per day

  • aim for 5–10 quality conversations, not 100 matches

  • propose 1–2 simple dates


Week 2

  • go on those dates

  • adjust your profile based on who you actually liked

  • tighten filters (age range, distance, intentions) to reduce noise


Online dating improves fast when you treat it like an experiment: test, learn, refine. You don’t need more apps—you need better signals, clearer messaging, and consistent boundaries.

If you want, tell me your approximate age range and whether you’re aiming for serious, casual, or international dating, and I’ll tailor the examples (bio + openers + first-date ideas) specifically for Ontario in the same format.

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