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The Winnipegger who changed the course of Calgary’s history

By IRENA KARSHENBAUM Calgary is not known for saving its heritage buildings — although some impressive exceptions exist — so when on March 15 a local real estate investment company, Strategic Group, that is not in the business of heritage restoration, announced they will be restoring the city’s most significant Art Moderne building, the news came as a welcome surprise.
Work has begun on the 1951 Barron Building, once the epitome of chic, that for the last dozen years had stood empty and its future uncertain.
In 1947, when oil was discovered in Leduc, which is closer to Edmonton than to Calgary, oil companies could have settled in the provincial capital instead they were lured to Calgary, thanks to the daring of J.B. Barron, a Winnipeg-native, who saw that the city desperately needed office space and built Calgary’s first post-WWII high-rise. Named the Mobil Oil Building initially, in honour of its biggest tenant and located at 610 8 Avenue S.W., John Barron, J.B. Barron’s oldest grandson who, at the age of five, broke ground in 1949 for the construction of the building, remembers that his grandfather was thought of as “crazy” at the time because, “the city was never going to move that far west.”
Calgary had been struggling through a depression over the previous 35 years since the economic collapse in 1913, so it was hard for the naysayers to imagine a different future.
Calgary’s rising fortunes had their beginnings in Winnipeg.
Born in 1863, Joseph Samuel Barron arrived in Winnipeg in 1880 from Kiev. In 1887, he married 18-year-old Kiev-native, Elizabeth Belapolsky, and the couple had two sons, J.B. (Jacob Bell), born in 1888 and, Abraham, who followed in 1889.
Not immune to the gold rush fever that had spread across North America, in 1898 J.S. Barron left behind his family in Winnipeg and headed to Dawson City enduring an arduous journey by climbing through the White Pass on foot, carrying his merchandise on his back.
A lucky few struck it rich during the Klondike Gold Rush, which lasted only from 1896 to 1899, but most did not – J.S. Barron among them. In 1899, when gold was found in Nome, Alaska, people abandoned Dawson City to seek their fortunes in Nome. J.S. Barron remained.
Elizabeth waited for her husband to return and finally, in 1902, set out on a difficult journey with her two young sons. They traveled from Winnipeg to Regina to Calgary to Seattle by train, where they boarded a liner that sailed north to Skagway on the coast of Alaska, then by railroad to Whitehorse, where they boarded the Casca sternwheeler, which sailed on the Yukon River, and finally arrived in Dawson City.
J.B. and Abe were the first graduates of Dawson City High School and, in 1905, while the father remained in the Yukon, headed with their mother to the University of Chicago, where they studied law. Elizabeth supported her sons by sewing dresses for Vaudeville and Yiddish Theatre actresses and cooking for them. Following graduation, in 1911, J.B. Barron came to Calgary at the urging of his uncle, Charlie Bell, who had recently built the King George Hotel (demolished in 1978). Elizabeth and Abe arrived in Calgary the following year.
Even though J.S.’s mercantile business burned down three times, he continued to stay in Dawson City. Elizabeth had to brave another journey to Dawson City to coax her husband to return to his family. The parents eventually joined their sons in Calgary in 1913, but Joseph passed away in 1917. Elizabeth survived him until 1941.
In 1914, J. B. Barron married fellow Winnipeg-native Amelia Helman, daughter of Odessa-born John Louis Helman and Esther Helman (née Finkelstein), from Shumsk, Ukraine. The couple had three sons: William, Robert and Richard. A teacher, Amelia served as president of the Calgary Chapter of Hadassah and was instrumental in bringing Goldie Myerson and Eleanor Roosevelt to the city.
In 1915, J.B. Barron became the first Jewish lawyer in Calgary to be admitted to the bar. Abe passed the bar in 1919 and the two brothers started the law firm, Barron & Barron. By acting as the solicitor for the Allen brothers, a Jewish family that had established a national movie theatre chain, in 1923, J.B. acquired the Allen’s Palace Theatre on 8th Avenue and discovered his calling, as theatre impresario.
In 1924, he brought the violinist, Jascha Heifitz, and pianist, Sergei Rachmaninoff, who played to thrilled audiences. In 1926, he hired newly-arrived Leon Asper to serve as the conductor of the Palace Concert Orchestra, along with his wife, Cecilia, who played the piano. He convinced Crimean-born, Grigori Garbovitsky, who had settled in Winnipeg, to move to Calgary, where the violinist and conductor founded the Calgary Symphony Orchestra. In 1928, however, J.B. Barron lost control of the Palace Theatre.
It took him another nine years before he would own another theatre, the Sherman Grand. Located in the 1912 Lougheed Building — built by Senator Sir James Lougheed, the grandfather of Premier Peter Lougheed — he bought the theatre from the Lougheed family, giving them much-needed cash. The Lougheeds, who once entertained European royalty in their mansion but, since the death of the senator, and being lenient about collecting rent from their tenants to help keep their businesses afloat during the Great Depression, were themselves on the brink of financial ruin.
Owning the Grand gave J.B. Barron not only the opportunity to return to being a theatre impresario — he brought pianist Artur Rubinstein to Calgary in 1942 and 1944 — but the Chicago Style Lougheed Building would serve as a model for his greatest project yet to come.

Located on the corner of 6th Avenue and 1st Street S.W., the 6-floor, mixed-use building contained the Sherman Grand Theatre, retail at street level, offices and a penthouse. When opened in 1912, it was Calgary’s most prestigious corporate address. (By the end of the 20th century the building was in severe decline and only thanks to a devastating fire in 2004 did it galvanize wide-spread civic support for its restoration.) J.B. Barron used this model to build his own mixed-use building with the Uptown Theatre, stores at street level, office space on the second to tenth floors and an eleventh floor containing office space for his business as well a penthouse for him, since he and Amelia were by then separated. The penthouse opened on to a rooftop garden for his dog, Butch.
Completed at a cost of $1.125 million, the Alberta Association of Architects (ASA) listed the Barron Building as Significant Alberta Architecture. The penthouse design was influenced by Frank Lloyd Wright. The rooftop garden won the Vincent Massey Award for excellence in urban planning for a rooftop garden.
The building housed Sun Oil, Shell Oil, Socony Mobil Oil Company and others. New office towers sprung up around it, inspiring the expression, “the oil patch.” (Built so far west, it also inadvertently saved from demolition early 20th century buildings along the eastern section of 8th Avenue that today make up the Stephen Avenue National Historic District.) Calgary’s position as the oil capital of Canada was sealed.
J.B. Barron passed away in 1965. His sons took over the management of the building until 1981, when they sold it to a Swiss family for what is believed to be $6 million. The real estate market soon collapsed and the building was eventually foreclosed. It stood on the market through the mid 1980s until 1992 when Blake O’Brien, a young banker, placed a joke bid of $250,000 at an auction and found himself the accidental owner of the Barron Building and Uptown Theatre.
Under O’Brien, the Uptown Theatre flourished as if a scene out of Cinema Paradiso, while the rest of the building languished empty like a Sicilian village. For years, O’Brien lived with his own dog in the penthouse, filled with 1950s furniture.
In 2005, while attending a Calgary Centre Hadassah meeting, I met Linda Barron (née Rosenthal), a Winnipeg native. When asked if she had a connection to the Barron Building, she explained that it had been built by the grandfather of her husband, John Barron. My relationship with the Barron family grew, along with my research about their extraordinary grandfather and his building.
In 2009, the building was bought by Strategic Group and its future came into question when the company discarded the contents of the penthouse, removed the theatre marquée ,and ripped out the Uptown Theatre.
Between 2007 and 2013, I advocated for the restoration of the Barron Building and Uptown Theatre by writing articles, giving public talks and, in 2012, witing a submission that included placing the building on that year’s National Trust of Canada Top Most Endangered Places List. This advocacy helped raise awareness of the significance of the building. Representatives of Strategic Group attended my talk for Historic Calgary Week in the summer of 2012 and, in the fall of that year, I was invited to meet with Riaz Mamdani, CEO of Strategic Group, who showed me his plans for the building. I asked Mamdani to restore the Barron Building to the highest heritage standards and make it the jewel in his Strategic crown. I left the meeting uncertain that things would end well. Later, a number of groups wrote to provincial and municipal governments and, in 2014, the Government of Alberta ordered a Historic Resources Impact Assessment.
After years of work, on March 15, Strategic Group announced they will be investing $100 million into the restoration and residential conversion of the Barron Building for which they will receive an $8.5 million incentive from the City of Calgary.
Strategic Group’s investment is likely the largest heritage restoration project in Calgary’s recent history and needs to be recognized and celebrated. The Barron Building’s continued life will serve to tell a wild story of fortunes lost and made across space and time.
With files from Daniel Barron and Donald B. Smith.
Irena Karshenbaum is a writer, historian and heritage advocate living in Calgary. www.irenakarshenbaum.com 

The Barron Building in Calgary circa 1951
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Features

The Leica Camera Family and the Shoah

By DAVID TOPPER I was born in 1943 in Pittsburgh, steel-town USA. While I was still in diapers, across the Atlantic Ocean, the Shoah was well under way. The mass murder continued, only coming to an end due to Germany’s defeat in the Second World War. My father was in that war, spending over two years in the Army Signal Corps on the other side of the world – on a small island in the South Pacific. He didn’t kill any Japanese soldiers; the US Marines had already “liberated” the island before he arrived. Being in the Signal Corps, he must have heard the radio contact with the airplanes on the nearby island of Tinian, on those two days in August of 1945 when they took off carrying the nuclear bombs that ended the war with Japan. By the time he came home in March 1946, I was a toddler. He resumed his job at one of the steel companies, where he held a clerical position.

My father was what was called in those days a camera buff. He liked to take pictures and develop the film himself. He built a darkroom in the basement, and it was there that I learned the craft. Initially he just had a simple box camera: point and click. But he always talked about getting a real camera someday: where he could set the aperture, speed, and focus himself. His salary at the steel company was not enough to get an expensive camera, such as a Leica. Although he did talk about these German cameras; they were top of the line 35mm roll film cameras, with the 1/1.5 aspect ratio negatives. I remember looking at them in the photography magazines he bought. Owning a Leica was a fantasy. This was when I was still very young.

I vividly recall the day he bought a real camera. I was around the age of nine, or maybe older. He saw an ad in the for-sale section of the newspaper: someone was selling a Rolleiflex camera, the twin-lens reflex camera using 120 roll film with 2¼ x 2¼ inch square negatives. The Rolleiflex had hit the market in 1929 and quickly set the standard for medium-format photography, in competition with the popular 4 x 5 inch press camera.

I went with my father somewhere on the other side of Pittsburgh. The man had been on a business trip to Germany, where he bought the camera. But he was selling it because he was frustrated with the need to focus, set the speed and such. He just wanted a box camera: point and click. So, my father bought it.

Since the specific camera my father bought was not only made in Germany but had been sold there, all the writing on it was in German. My father loved the camera. He said it produced exceptional images. He believed the lens was so good because it was made only for Germans themselves. At the time I believed this; as I believed everything he said at that age in my life. Now I think otherwise.

It was around this time that my father joined the camera club at the steel company where he worked. There were monthly meetings, as I recall. He was an active member; even the president at one time. Occasionally he took me to a meeting. And that’s where I met Carl, whose last name I can’t recall. So, why mention him? Because Carl owned a Leica. He was the only member of the club to have a Leica. Carl probably had a much higher paying job than my father and the other guys at the steel company. (And, by the way, they were all guys; except for the models. But that’s another story for another day, not relevant here.) Anyway, Carl had a Leica; and he even let me hold it, as long as I kept the strap around my neck. Whether I actually snapped a picture with it – I don’t recall. Probably not. But it was a highlight of my time at the club. Now, before you jump ahead: no, I didn’t buy a Leica, ever.

But I did get a Rolleiflex – or Rollei, for short. Here’s how. My father’s love affair with the camera didn’t last. The catalyst for the change was when cameras started coming out with built-in light-meters. No longer did you have to fiddle around with the light-meter hanging around your neck, pointing it to the subject, and then setting the camera’s shutter and aperture. It was all built-in; you adjusted the setting directly on the camera. And so, my father bought another newer Rolleiflex; this one with a built-in light-meter.

He then sold me his German Rollei. Yes, you read correctly: he sold it to me. My father grew up during the Depression in the 1930s, and this was the source of such behaviour. I was older at this time – somewhere in my teenage years – and I had a paper route, so I could afford it. I don’t recall the price; and I’m sure I got a good deal – he was my father, after all – but still.

I, in turn, loved the camera – even though I had to use a hand-held light-meter. It was my only camera for many, many decades of my life.

One more thing, before I get to the role of the Leica in the Shoah. As I write this, I’m living in Canada. I moved here in August 1970 to begin what turned out to be a 42-year tenure as a university professor. Moving from the USA to Canada was an adjustment in many ways. For example, the role of the monarchy here was a novelty for me. I mention this because I was pleased to learn that the Queen, who was head of state at the time, owned a Leica.

The name comes from the owner of the factory in the city of Wetzlar, in south-west Germany, near Frankfurt. Here is where the first prototype camera was invented in 1914; a camera that used 35mm film. Before that, photographers had to use bulky wooden boxes with large glass plates. The factory was the Ernst Leitz Optische Werke; in other words, the optical plant of Ernst Leitz. The First World War delayed production of the invention, but by 1925 the first Leica camera debuted at the Leipzig Spring Fair. For the name they combined the words Leitz and Camera and got Lei-ca – or Leica. (Note that they used the Latinized, camera, not the German, kamera.) Thus, was introduced the portable 35mm camera that led to everyday street photography and photojournalism, such the famous images of Henri Cartier-Bresson, and others. Subsequent models over the next decades introduced the rangefinder, better lenses, extended shutter speeds, and so forth. The Leica M3 of 1954 is called by AI: “one of the greatest mechanical cameras ever built.” Fortunately, for the average photographer, there subsequently were other 35mm cameras introduced at considerably lower prices by Kodak and Argus in the USA, with more coming later from Japan.

All of this paralleled the development of the Twin-Lens Rolleiflex, which my father and I owned. The Rollei is another example of German precision engineering. Franke & Heidecke in Braunschweig, Germany is where the first Rolleiflex hit the market in 1929. The model went through many changes over the decades, so that up to the 1960s, also according to AI: “the Rolleiflex was the undisputed king of photojournalism, street photography, and portraiture.” I’ll leave that topic where it is.

Now I want to get to the point of all this background discussion of photography. Namely: the account of the family-owned Leica business in Germany under the Nazis. It started in 1933 when Adolf Hitler became chancellor, and the government passed the Nuremberg laws, which institutionalized racial discrimination and stripped German Jews of their citizenship.Subsequently, Jewish professionals—doctors, lawyers, professors, and business owners—were gradually barred from their livelihoods and public life.

At the time, Ernst Leitz II (1871-1956) was head of the firm. The Leitz family were Protestant Christians. Their attitude toward their workers was progressive for the time: with pensions, sick leave, and health insurance. The firm also employed many Jews in various positions, from workers to the professional staff. Seeing the writing on the wall in 1933, many Jewish employees and their families wanted to leave Germany. The company also had offices elsewhere: London, Paris, New York, and Hong Kong. In a short while, the ocean liner Bremen was docking in New York harbour, and Leitz employees and their families were being escorted to the Leitz Manhattan Office. Every few weeks, under the guise of being assigned overseas, another group of Leitz “employees” arrived in the harbour. Each German employee had a Leica camera hanging around his neck. Until a position was found for him, he was paid a stipend. Eventually they all found jobs, mainly in the photography industry.

The same thing happened in the other offices outside of Germany, especially after Kristallnacht in November 1938, as synagogues and Jewish shops were torched across Germany. Thus, many Jewish employees and their families (and even Jewish friends of families) were assigned jobs in sales offices in London, Paris, and Hong Kong, where they too escaped the Shoah.

This continued until September 1939, when Germany closed its borders, after the invasion of Poland and the start of the Second World War. By then hundreds of Jews had left on what was later called “the Leica Freedom Train.” It was all a ruse to save Jews from the Shoah. We don’t know the exact number; but it ranges from 100-300 lives saved.

Ernst Leitz II was able to pull this off because he was not only a respected member of the business community, but his factory was also producing military optics, rangefinders, and telescopic sights essential to the German military. As long as the military was getting what they needed from Leitz’s factory, there was no reason to question the way he was moving his employees around the world.

In general, this was true. But not always. One executive was jailed for helping Jews leave the country. He was eventually freed, after Ernst paid a large bribe.

But worse was to come. Since many of the workers at the Leitz factory were drafted as soldiers in the war, the place lacked workers to keep it running. Between 1940 and 1945, the Nazi government sent approximately 700 to 800 women from the Ukraine and Western Russia as slave labourers. This is where Ernst’s daughter, Elsie Kühn-Leitz (1903-1985), comes in. Elsie had a Doctorate in Law from Frankfort University, as well as degrees in business administration. She was married to Knut Kühn, with whom she had three children. Working for the Leitz company, she treated the women well, providing them with sufficient food, clothing, and living quarters – for which she was reprimanded by the Nazi authorities. Nonetheless, she refused to treat them as slaves.

Then in May 1943 she was asked to help a Jewish woman, Hedwig Palm, escape to Switzerland. Hedwig Palm (née Dessauer, born 1888) was the wife of Hermann Palm, an optician and photo equipment dealer who owned an optical shop in Wetzlar, and who had business connections with the Leitz family. Hedwig apparently was the only Jew in the family. Elsie had an aunt in Munich, not far from the border with Switzerland. So, in the dead of night Elsie safely took Hedwig to her aunt’s home. With a map and some money that Elsie gave her, Hedwig next set off toward the Swiss border. Unfortunately, she got lost and hailed a milk truck. Assuming she was a Jew, the driver drove her to the border police. From documentation that I found in the Yad Vashem, Hedwig was arrested and sent to the Ravensbrück women’s concentration camp, where she died in 1944. Incidentally, the Palm store is still there in Wetzlar. You may find its website under Juwelier Palm, specializing in jewelry, watches, and goldsmithing.

When the Gestapo found out that Elsie had helped Hedwig try to cross the border, she was called in for questioning for several hours. Her humane treatment of the Ukrainian women also came up: what the Gestapo called: “excessive humanitarianism.” Ultimately, she was sent to the Frankfort police prison on September 10, 1943. As she hugged her children good-by, she thought that she would never see them again. The conditions in the jail were sub-human. Minimal food, filthy quarters, bug infested – plus she was sporadically manhandled roughly by the staff. What food her father was able to get to her – she shared with her fellow prisoners. At one point the Gestapo were threatening her with deportation to the Ravensbrück concentration camp. It lasted three months until November 28, 1943, when her father paid a very large ransom to the Gestapo to have Elsie released. Even so, the Gestapo kept an eye on her, often calling her in for interrogation. This continued until the end of March 1945, when American tanks rolled into Wetzlar.

After the War, Elsie and Knut divorced and she got actively involved in humanitarian and diplomatic work, mainly in Africa. She particularly supported the work of Albert Schweitzer’s hospital in Lambaréné, Gabon, even paying a visit in June 1959.

In general, the Leitz family wanted no publicity for all this work in saving Jews. It was only after that generation died out, that the full story came out. And this happened mainly because of the following event.

Like many stories from the Shoah, there are often several layers to them. That’s true for this one too; for I note the following fact. In 1988, surviving labourers and Shoah survivor-groups initiated class-action lawsuits in U.S. and European courts against dozens of major German industrial firms. The Leica Company was one of them, having used women from the Ukraine and Western Russia during the war. In 1999, a Compensation Fund was set up by the government; Leica, along with other German companies, paid into a collective multi-billion-mark fund, as compensation for slave labourers (or their surviving heirs) across Eastern Europe, Israel, the USA, and elsewhere. This may explain Leitz family’s reticence for publicity about their efforts during the war.

Note that Elsie, who died 1985, didn’t have to deal with this. But her children surely did.

Finally, I mentioned before the famous street photographer and artist, Henri Cartier-Bresson, who wrote the well-known book The Decisive Moment (1952), and who incidentally, used Leica cameras. He knew Elsie, and wrote this tribute about her. “I knew Elsie Leitz well and she always welcomed me warmly…when I visited Wetzlar. I was very impressed by her passionate concern for international humanitarian causes, and by the great risks she took during the war to save many people who were in danger. I remember her with deep admiration.” This affirmation forms the Introduction to the book: Elsie’s War: A Story of Courage in Nazi Germany, by (Rabbi) Frank Dabba Smith (Frances Lincoln Ltd, 2003).

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Features

Myths and Reality: Are There Winning Strategies at Online Casinos?

Ask around, and everyone seems to have a theory. Plenty of Turkish players hunting for a fast, stable way into their favorite games lean on Pinco giriş to sign in, poke around the lobby, and see which offers are live that week. Then comes the real question, the one nobody quite lets go of.

Can a person actually beat the house long term? Short answer, said plainly: not reliably. To back that up, Pinco Сasino breaks down how these games are wired and why clever-sounding systems keep falling apart the moment real money is involved.

Where the Myths Come From

Here is the thing about casino myths. They almost never start with data. Someone wins big on a random Tuesday, tells the story twice, and a lucky fluke quietly turns into a “method.” Ads nudge it along. Forums repeat it. Newcomers testing Pinco giris often show up already half-convinced of a few of these.

The usual suspects:

  • A machine is “due” after a long cold streak.
  • Doubling bets after a loss will win it all back.
  • Some hours of the night pay out better than others.
  • The last spin somehow hints at the next one.

Not one of them survives a close look. Every round stands alone. A clock does not care, and a losing streak has no memory. Players who accept that early tend to keep both their patience and their cash.

What the Math Actually Says

There is a number behind every game: the house edge. It is just the slice the operator expects to keep over time. One session? It predicts nothing. Ten thousand rounds? It shows up like clockwork. Folks who reach Pinco Сasino giriş usually relax and enjoy things more once that figure stops feeling like a trick.

House Edge in Plain Terms

The table gives a rough picture of how game types stack up. Exact numbers move around depending on the rules and the studio behind them.

Game TypeTypical House EdgeSkill Involved
Slots3% – 10%Very low
Roulette2.7% – 5.3%Low
Blackjack0.5% – 2%Moderate
Video Poker0.5% – 3%Moderate

So skill-based games attract strategic players, while slots remain a pure coin flip. Still, that edge never hits zero. The house keeps its sliver over the long haul, no exceptions. Reading the numbers first helps players expect the truth rather than a fairy tale.

Smart Habits That Reduce Risk

Real strategy has nothing to do with cracking the odds. It comes down to control, a budget, and picking games with a clear head. Some regulars keep the Pinco APK close so they can monitor spending and session time right from their phones.

A handful of habits actually move the needle:

  • Decide on a budget before the first bet, then quit when it is gone.
  • Lean toward lower-edge games when the plan is a long session.
  • Think of bonuses as extra minutes, never as promised profit.
  • Step away often, because tired choices get expensive.

A Pinco promosyon kodu might stretch a bankroll a bit, sure. It still does not touch the underlying math. What these habits really protect is the fun, so the whole thing stays a hobby and not a chase.

The Honest Bottom Line

No secret formula exists. Anyone peddling one is selling a story, nothing more. What Pinco pushes instead is calm, responsible play built on firm limits and goals a person can live with. That habit outlasts any hot streak.

For Turkish users, a solid Pinco oyun sitesi should feel simple: clear rules, quick access, fair terms. Good nights come. Bad ones come too. The players who last are the ones who know the odds cold, guard their budget, and refuse to mistake a bit of luck for a plan.

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Features

The Blackjack Bet Behind the Everyday Phrase Double Down

Imagine sending a terrible pun to someone you fancy. They laugh, so you send another. Soon, the two of you have a running joke, and a friend says you have doubled down on the cheesy approach.

The words sound at home in that exchange. They also fit a chief executive’s plans or a politician’s speech. In each case, someone puts more weight behind a choice they have already made. Whether that sounds charming, sensible or stubborn depends on the choice, and on who is describing it.

How the Phrase Left the Card Table

Double down comes from blackjack, where it names a betting option recorded in print by the late 1940s.

Today, it appears in business talk, political speeches and dating conversations, far beyond any online casino. The gambling connection deserves a reminder: gambling involves financial risk, and anyone who participates should set spending and time limits and seek support if it causes harm.

By 1991, Joseph Epstein was using the expression figuratively in his essay collection A Line Out for a Walk. It offered a way to describe taking a further risk outside gambling.

The meaning continued to broaden. Merriam-Webster includes becoming more determined in a position or undertaking. Dictionary.com describes increasing effort or holding to an opinion, especially under pressure.

Those definitions cover actions as well as arguments. Someone might spend more time developing a promising project, or defend a disputed view more firmly. The words leave room for both.

A Business Reason to Keep Going

Jeff Bezos supplied an example in his 2016 shareholder letter, released in April 2017. Writing about patient experimentation and attention to customers, the Amazon founder advised readers to “double down when you see customer delight”.

In the published letter, that advice sits alongside accepting failures, planting seeds and protecting young ideas. The sequence gives the expression a purpose: allow ideas to develop, notice what customers appreciate, then give those ideas more support.

Here, doubling down sounds considered. A positive response supplies the reason for doing more.

The phrase also does useful work without attaching a figure to the decision. It conveys increased effort while leaving the details to the situation. Picture a team finding that customers value a particular service and deciding to develop it further. The expression gives that decision a sense of confidence.

Put the same decision in a political argument, though, and someone may question the direction.

When Determination Becomes a Criticism

In his January 24, 2012 State of the Union address, Barack Obama described other countries as doubling down on education. The official transcript places the phrase in a discussion of teachers, skills and preparation for future employment.

Education was something to back more strongly. Obama’s wording gave added effort an approving tone.

Later that year, Bill Clinton used the expression against an opposing economic approach. His prepared remarks for the Democratic National Convention included “double down on trickle-down”, a line whose repeated sounds helped carry the criticism.

The contrast is revealing. Obama presented greater commitment as desirable; Clinton made it part of his objection. Both used the expression to describe pressing further along an existing path.

That difference helps explain why the phrase works in news and commentary. It can describe what someone is doing while also suggesting how the speaker feels about it. The judgement comes through the surrounding words, something readers can recognise in personal conversations too.

What It Sounds Like in Dating

Bumble brings the expression into familiar dating territory in its guidance for people recovering after ghosting. It encourages readers to double down on self-care, directing their energy towards their own wellbeing.

Psychologist Cheryl Harasymchuk uses it differently in an article published by Carleton University. Discussing positive relationship experiences, she gives the example of a couple following an enjoyable date night with more opportunities to spend time together.

These are gentler uses than Clinton’s political jab. One concerns looking after yourself; the other concerns making room for something you enjoy as a couple. Both give stronger effort an everyday, recognisable purpose.

They also show why the words following double down matter. Self-care, education and a disputed policy lead the reader towards different judgements about persistence.

Back in that imaginary message exchange, another awful pun might be welcome because both people are enjoying the joke. The shared response makes continuing it feel playful and personal.

That brings the expression back to ordinary conversation. Double down tells us that someone is committing more strongly. The rest of the story tells us what to make of it.

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