Features
Winnipeg’s Jerry Shore looks back on seven decades in show business – including a stint as Harry Belafonte’s tour manager
By MYRON LOVE
For my 21st birthday in 1970, a couple of friends treated me to a ticket to Winnipeg’s first ever major outdoor rock concert. One of the principal organizers of that concert, which was called the Man-Pop Festival, and which was held on Saturday, August 29, was Jerry Shore, who turns 90 on July 23.
The concert at the old Winnipeg Stadium featured headliners such as Led Zeppelin, Iron Butterfly, Chilliwack and The Youngbloods.
What I remember about it was that the day dawned bright and sunny. But, around noon, the clouds rolled in and it poured. After a delay of several hours, we were all moved into the old Winnipeg Arena, where the concert resumed and lasted until after 3:00 A.M.
Shore was working closely with the late Maitland Steinkopf in those years. He recalls that Steinkopf made arrangements to move the concert to the arena and borrow equipment on short notice from all over the city.
“It was an amazing concert,” he recalls.
Jerry Shore’s life story is one that most people in the world can only dream about. In a career in show business spanning nearly 70 years, the lifelong Winnipegger has worked with some of the biggest names in music in all of its various genres. He has albums full of signed photos by rock stars, opera greats, leading Country & Western singers, popular singers and prominent actors – as well as a politician or two.
The show business tour manager and talent booker’s clients have included: Harry Belafonte, Nana Mouskouri, the flamboyant pianist Liberace, Richard Tucker and many more. He was also by Steinkopf’s side when the Concert Hall was being built in the mid-1960s – and booked the first act. As well, Shore was in on the ground floor for the founding of Rainbow Stage.
As is the case with many successful people though, Jerry Shore just happened to be in the right place at the right time.
Unusual for a Jewish kid in Winnipeg in the 1930s, Shore grew up in River Heights. His father, Sam, operated a candy factory – “Shore’s Candy Company”. The elder Shore retired in the late 1940s and passed away in 1950.
Jerry Shore’s first big break came about while he was at university. He became friendly with of his professors – one James Wilson, who had stood for office as a Liberal candidate.
“I was a young Liberal and worked on his campaign,” Shore says. “He was on the organizing committee that had been created to form Rainbow Stage. That was in the mid-1950s. I was a member of the Board and/or Director of Promotions off and on for 20 years.”
It was through Rainbow Stage that Shore became associated – in the mid-1960s – with Maitland Steinkopf. “Maitland Steinkopf was one of the most amazing people I have ever met,” Shore notes. “He almost single-handedly raised most of the money to build the Concert Hall.”
And it was Shore who arranged the new Concert Hall’s first concert – by Jewish opera star Richard Tucker. Tucker, Shore recalls, was very protective of his voice. The morning of the concert, the opera star called for Shore to pick him up in the early afternoon.
“Although it was a hot day in May, Tucker came out of the hotel wearing an overcoat, scarf and hat,” Shore recounted. “He wanted me to drop him off at a movie theatre where he spent the next three hours. He didn’t want to have to talk to anybody.”
Shore explains that he became involved in the world of opera after going to Minneapolis to attend a performance of the Metropolitan Opera on tour. “I met some of the people involved and we became friendly,” he recounts. “I arranged to hold auditions in Winnipeg for the Metropolitan Opera. I also arranged a Canadian tour.”
Other opera stars with whom he has worked have been Jan Peerce, Joan Sutherland, Robert Merrill and Pavarotti.
The second act that Shore booked at the Concert Hall was Harry Belafonte. “We became really good friends. He came back for a second show 18 months later. Harry was very meticulous. He had hired a new manager just before his second Winnipeg appearance. He moved on to Regina after the Winnipeg show. A couple of days later, I get a call from him. He had fired his new manager and wanted me to take over as his tour manager.”
Shore organized three tours for Belafonte (whom he recalls as quite shy, as well as outspoken on race relations). “I was in charge of booking fights and ground transportation, hotels, everything, even paying the staff.”
The highlight of his time with Belafonte was his tour of Cuba. “Harry was the first American artist to visit Castro’s Cuba,” Shore recalls. “CBC was doing a special on Harry Belafonte and his roots. There were 30 of us in the group. We get off the plane and there were men in uniform with sub-machine guns everywhere. It was a little scary.”
The Cubans, Shore remembers, treated Belafonte and family like royalty… the rest of the group not so much.
“The hotel we were staying at was the National – that had been built by (Jewish gangster) Meyer Lansky,” Shore reports.
The next morning, the group was informed that Fidel Castro himself was coming to visit. “Fidel pulled up outside the hotel with two armoured cars in front and in back. His English was very good and he was an imposing figure. He gave each one of us a bear hug.”
The three celebrities that he says most impressed him were Liberace, Sir Lawrence Olivier and Bill Clinton. He recalls an appearance by Bill Clinton in Winnipeg about 20 years ago.
“We had arranged a private function at Dubrovniks before he spoke,” Shore recounts. “The first thing Clinton did on entering Dubrovniks was to shake hands with all of the bartenders and serving staff. He did the same thing at the Concert Hall.
“He had an aura about him. He had the common touch.”
Surprisingly, so did the award-winning actor Olivier, says Shore. “Larry” was appearing at a news conference at the Fort Garry Hotel – a conference that Shore was chairing. Shore recalls that Olivier went up to each of the 30 journalists and introduced himself.
As for Liberace, Shore recalls an exchange he had with former Winnipeg radio talk show host Peter Warren. It was Liberace’s first visit to Winnipeg and Warren asked the last question at the press conference. The ever-skeptical Warren asked something along the lines of why anyone would be foolish enough to buy tickets to the pianist’s concerts. Liberace’s response was that anyone who wouldn’t want to buy a ticket to one of his concerts would be the fool.
Of Liberace, Shore recounts that the star used to carry around a Crown Royal bag with him wherever he went. “I never asked him what was in it,” Shore says. “But one time when I was with him, a clerk in a store asked what was in the bag. Liberace said that in the bag was his insurance policy. He opened it to show that it was filled with cut diamonds, rubies and emeralds.”
Remarkably, Shore has just been completely retired for the past three years.
Ironically, Shore observes, for all the traveling he has done throughout his career, he has actually seen very little of the world. “The routing was to get off the plane,” he says, “go to the hotel, spend four or five days preparing for the concert than boarding the plane again for the next city.”
These days, Jerry Shore spends his time reading (mystery novels and biographies), watching favourite TV shows, and enjoying his vast collection (over 800) of cookbooks. He keeps in touch with friends from show business who are still around. But, he says, he doesn’t miss being part of the scene.
“It’s not like it used to be,” he notes. “The personal touch is no more. All the little guys like myself have retired or been pushed out by corporate operators.
Features
Musings from Dizengoff Street – by Bruce Brown
(August 8, 2026)
Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026)
Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3)
Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1)
Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the 1998 satire, “An Israeli is….” Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic and irreverent insight.
Features
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Features
Israel pavilion ambassadors – then and now
By BERNIE BELLAN Given that Folklorama is on again and the Israel pavilion – Shalom Square, is in full swing, I thought it timely to resurrect an article I first posted to this website in August 2023.
But before reading that article, I wanted you to see who this year’s ambassadors are for Shalom Square:
It was back in 2023, however, that I set out to answer a question that I had asked our readers to help answer: Where was the very first Israel pavilion located? Some readers had thought it was the Golden Age Club, which used to be located on Pritchard and Salter. But others weren’t so sure. Here then is what I wrote back in August 2023 – when, with the help of a librarian at the Winnipeg Public Library, I was able to solve the riddle of where the first Israel pavilion was located:
It was earlier in August 2023 that I had raised a number of questions about the history of the Israel pavilion at Folklorama.
Among those questions were: Where was the first Israel pavilion located and when did the Israel pavilion actually become a permanent fixture in the YMHA on Hargrave (before moving to its current home in the Asper Campus)?
As part of my search for answers to those questions I turned to David Cohen, who had long been the coordinator of the Israel pavilion when it was located on Hargrave, but who didn’t step into that role until 1975.
David thought that the Israel pavilion hadn’t moved to Hargrave until 1974, but he wasn’t sure where the first Israel pavilion had been located.
I tried to find information using the Winnipeg Public Library online digital archive. In case you didn’t know, anyone with a library card can access the library’s online archive. You can also have access to newspaperarchive.com through the library’s digital archive. Newspaperarchive.com is an invaluable reference tool for journalists especially – or anyone wanting to access old newspaper archives, for that matter, but ordinarily you would need a subscription to newspaperarchive.com in order to use it. For some reason, however, the search function in the Winnipeg Public Library’s digital search engine didn’t produce results when I entered the word “Folklorama.”
As a result I called the Winnipeg Public Library for assistance and received great help from someone by the name of Louis-Phillipe. After taking my information, Louis-Phillipe phoned me to say that he had found out that the library had compiled a file of press clippings related to Folklorama going back to the very first year, 1970.
Further, Louis-Phillipe said, he had found a list of the 22 pavilions in that first year of Folklorama, along with where they were located. It turns out that the Israel pavilion was actually located in two different venues that first year: the Rosh Pina and the Shaarey Zedek.
The next day I also heard from reader Phyllis Dana, who confirmed that the Israel Pavilion had been in both synagogues. Phyllis also remembered that the only food served that first year was honey cake.
But the pièce de resistance came when I heard from reader Marilyn Breitman (née Stitz), who now lives in Calgary, when she phoned me on Monday, August 21 (which is when she received the August 16 issue of the paper with my story about Folklorama).
Marilyn told me that, not only did she remember that the first Israel pavilion alternated between the Rosh Pina and the Shaarey Zedek, she had actually been the female representative of the Israel pavilion that first year. Her title, Marilyn said, was simply “Jewish.”
But, as you might also recall, the entire confusion over where the first Israel pavilion was located began with an email I had received from Roz Greenfeld, who had written to correct my mistake when I had written in the August 2 issue that the Israel pavilion had been located in the YMHA from the very beginning.
Roz pointed out that, in 1971, the second year of Folklorama, the Israel pavilion was located in “Council House” or, as it was better known, “The Golden Age Club,” on Pritchard and Salter. How did she remember that? Roz was the female representative of the pavilion that year. Her title, as I found out was “Miss Judea,” she said.
So, if the Israel pavilion was located at both the Rosh Pina and Shaarey Zedek in that first year of Folkorama, and in the Golden Age Club that second year, where was it after that?
It was left to Jewish Heritage Centre of Western Canada archivist Andrew Morrison to come up with the answer to that question. Andrew informed me that the Israel pavilion did indeed move to the YMHA in 1972 and remained there for the next 25 years, until it moved to the Asper Campus in 1997.
There was a further footnote to the story, which is when I decided to try my luck with the Winnipeg Public Library’s online archive one more time. This time, rather than searching for “Folklorama,” I tried searching for old copies of both the Free Press and the Tribune from August 1970. I did manage to get results for the Tribune and when I entered a specific search within the Tribune I found a picture of all the famale representatives of pavilions – in bathing suits.
It turned out – and this was corroborated by both Marilyn Breitman and Roz Greenfeld, the female representatives had to parade in unison – in bathing suits, as part of Folklorama festivities. Each year, as well, a queen of Folklorama was chosen. Neither Marilyn nor Roz was made queen, both of them told me, although Roz was voted “Miss Congeniality.”
In addition to finding out about the early days of the Israel pavilion, I also learned that the Chai dancers were not regular performers at the Israel pavilion in those early years – as they eventually did become. Chai performers would dance only one night in those first years, with other entertainment the other nights.
I did enlist Andrew Morrison’s help once again and did find that Chai performed only one evening during the first few years of Folklorama – from 1970 to 1976. In 1977 Chai began performing every night of Folklorama, but there were other performers on hand as well, including Jerry Maslowsky and Rabbi Yosel Rosenzweig. In 1978 the Chai Folk Ensemble was the featured entertainment every evening; however, a notice that appeared in our paper did say that whistler Harvey Pollock would “be on hand” to entertain – whatever that meant.
While some may wonder of what earth shaking importance all this is, I ask: Isn’t it fun to look back in time – for just a little while, instead of worrying about more immediate problems, such as global warming, inflation, terrorist attacks in Israel, and whether Donald Trump will be president while he’s in jail?
