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Winnipeg’s Jerry Shore looks back on seven decades in show business – including a stint as Harry Belafonte’s tour manager
By MYRON LOVE
For my 21st birthday in 1970, a couple of friends treated me to a ticket to Winnipeg’s first ever major outdoor rock concert. One of the principal organizers of that concert, which was called the Man-Pop Festival, and which was held on Saturday, August 29, was Jerry Shore, who turns 90 on July 23.
The concert at the old Winnipeg Stadium featured headliners such as Led Zeppelin, Iron Butterfly, Chilliwack and The Youngbloods.
What I remember about it was that the day dawned bright and sunny. But, around noon, the clouds rolled in and it poured. After a delay of several hours, we were all moved into the old Winnipeg Arena, where the concert resumed and lasted until after 3:00 A.M.
Shore was working closely with the late Maitland Steinkopf in those years. He recalls that Steinkopf made arrangements to move the concert to the arena and borrow equipment on short notice from all over the city.
“It was an amazing concert,” he recalls.
Jerry Shore’s life story is one that most people in the world can only dream about. In a career in show business spanning nearly 70 years, the lifelong Winnipegger has worked with some of the biggest names in music in all of its various genres. He has albums full of signed photos by rock stars, opera greats, leading Country & Western singers, popular singers and prominent actors – as well as a politician or two.
The show business tour manager and talent booker’s clients have included: Harry Belafonte, Nana Mouskouri, the flamboyant pianist Liberace, Richard Tucker and many more. He was also by Steinkopf’s side when the Concert Hall was being built in the mid-1960s – and booked the first act. As well, Shore was in on the ground floor for the founding of Rainbow Stage.
As is the case with many successful people though, Jerry Shore just happened to be in the right place at the right time.
Unusual for a Jewish kid in Winnipeg in the 1930s, Shore grew up in River Heights. His father, Sam, operated a candy factory – “Shore’s Candy Company”. The elder Shore retired in the late 1940s and passed away in 1950.
Jerry Shore’s first big break came about while he was at university. He became friendly with of his professors – one James Wilson, who had stood for office as a Liberal candidate.
“I was a young Liberal and worked on his campaign,” Shore says. “He was on the organizing committee that had been created to form Rainbow Stage. That was in the mid-1950s. I was a member of the Board and/or Director of Promotions off and on for 20 years.”
It was through Rainbow Stage that Shore became associated – in the mid-1960s – with Maitland Steinkopf. “Maitland Steinkopf was one of the most amazing people I have ever met,” Shore notes. “He almost single-handedly raised most of the money to build the Concert Hall.”
And it was Shore who arranged the new Concert Hall’s first concert – by Jewish opera star Richard Tucker. Tucker, Shore recalls, was very protective of his voice. The morning of the concert, the opera star called for Shore to pick him up in the early afternoon.
“Although it was a hot day in May, Tucker came out of the hotel wearing an overcoat, scarf and hat,” Shore recounted. “He wanted me to drop him off at a movie theatre where he spent the next three hours. He didn’t want to have to talk to anybody.”
Shore explains that he became involved in the world of opera after going to Minneapolis to attend a performance of the Metropolitan Opera on tour. “I met some of the people involved and we became friendly,” he recounts. “I arranged to hold auditions in Winnipeg for the Metropolitan Opera. I also arranged a Canadian tour.”
Other opera stars with whom he has worked have been Jan Peerce, Joan Sutherland, Robert Merrill and Pavarotti.
The second act that Shore booked at the Concert Hall was Harry Belafonte. “We became really good friends. He came back for a second show 18 months later. Harry was very meticulous. He had hired a new manager just before his second Winnipeg appearance. He moved on to Regina after the Winnipeg show. A couple of days later, I get a call from him. He had fired his new manager and wanted me to take over as his tour manager.”
Shore organized three tours for Belafonte (whom he recalls as quite shy, as well as outspoken on race relations). “I was in charge of booking fights and ground transportation, hotels, everything, even paying the staff.”
The highlight of his time with Belafonte was his tour of Cuba. “Harry was the first American artist to visit Castro’s Cuba,” Shore recalls. “CBC was doing a special on Harry Belafonte and his roots. There were 30 of us in the group. We get off the plane and there were men in uniform with sub-machine guns everywhere. It was a little scary.”
The Cubans, Shore remembers, treated Belafonte and family like royalty… the rest of the group not so much.
“The hotel we were staying at was the National – that had been built by (Jewish gangster) Meyer Lansky,” Shore reports.
The next morning, the group was informed that Fidel Castro himself was coming to visit. “Fidel pulled up outside the hotel with two armoured cars in front and in back. His English was very good and he was an imposing figure. He gave each one of us a bear hug.”
The three celebrities that he says most impressed him were Liberace, Sir Lawrence Olivier and Bill Clinton. He recalls an appearance by Bill Clinton in Winnipeg about 20 years ago.
“We had arranged a private function at Dubrovniks before he spoke,” Shore recounts. “The first thing Clinton did on entering Dubrovniks was to shake hands with all of the bartenders and serving staff. He did the same thing at the Concert Hall.
“He had an aura about him. He had the common touch.”
Surprisingly, so did the award-winning actor Olivier, says Shore. “Larry” was appearing at a news conference at the Fort Garry Hotel – a conference that Shore was chairing. Shore recalls that Olivier went up to each of the 30 journalists and introduced himself.
As for Liberace, Shore recalls an exchange he had with former Winnipeg radio talk show host Peter Warren. It was Liberace’s first visit to Winnipeg and Warren asked the last question at the press conference. The ever-skeptical Warren asked something along the lines of why anyone would be foolish enough to buy tickets to the pianist’s concerts. Liberace’s response was that anyone who wouldn’t want to buy a ticket to one of his concerts would be the fool.
Of Liberace, Shore recounts that the star used to carry around a Crown Royal bag with him wherever he went. “I never asked him what was in it,” Shore says. “But one time when I was with him, a clerk in a store asked what was in the bag. Liberace said that in the bag was his insurance policy. He opened it to show that it was filled with cut diamonds, rubies and emeralds.”
Remarkably, Shore has just been completely retired for the past three years.
Ironically, Shore observes, for all the traveling he has done throughout his career, he has actually seen very little of the world. “The routing was to get off the plane,” he says, “go to the hotel, spend four or five days preparing for the concert than boarding the plane again for the next city.”
These days, Jerry Shore spends his time reading (mystery novels and biographies), watching favourite TV shows, and enjoying his vast collection (over 800) of cookbooks. He keeps in touch with friends from show business who are still around. But, he says, he doesn’t miss being part of the scene.
“It’s not like it used to be,” he notes. “The personal touch is no more. All the little guys like myself have retired or been pushed out by corporate operators.
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Musings from Dizengoff Street – by Bruce Brown
(August 8, 2026)
Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026)
Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3)
Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1)
Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the 1998 satire, “An Israeli is….” Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic and irreverent insight.
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