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Young Jewish Voices: How Gen Z Is Redefining Jewish Identity in Canada

Let’s be honest: if you ask five Jewish Gen Zers what being Jewish means to them, you’ll probably get five different answers — and maybe a TikTok link or two.
Welcome to Jewish identity in the 2020s: nuanced, layered, and often proudly paradoxical. For Canada’s youngest Jewish generation — born roughly between 1997 and 2012 — identity is less about rigid boxes and more about building bridges between heritage, values, and the world around them.
Gone are the days when being Jewish in Canada meant synagogue every Saturday, kugel on Sunday, and Hebrew school on Wednesday. Today’s Jewish youth are reshaping the narrative in their own voice — one meme, protest sign, and cultural remix at a time.
“Our obligation is not only to remember history, but to shape the future.”
— Jonathan Sacks
Let’s explore how Canada’s Gen Z Jews are doing exactly that — reshaping Jewish life, one fresh perspective at a time.
A Quick Look in the Rearview Mirror
To understand the shift, it helps to know what came before.
Jewish life in 20th-century Canada was often defined by close-knit communities, shared rituals, and survival stories passed from immigrant grandparents to their grandchildren. Synagogues were not just houses of worship but social hubs, schools, and safety nets. Identity was communal, tangible, and — in many ways — inherited.
Fast forward to today, and the landscape looks a little different. Synagogue membership among younger Jews is declining. According to a 2021 Environics study on Canadian Jewish demographics, only 32% of Jewish Canadians aged 18–29 say they attend synagogue even once a month. For many, spirituality has taken on new forms, and belonging doesn’t always come with a membership fee.
So, Who Exactly Is Gen Z?
Gen Z is the first generation to grow up entirely online — swiping before they could spell, livestreaming before they could drive.
In Canada, this cohort is incredibly diverse. According to Statistics Canada, 27.2% of Gen Z Canadians identify as visible minorities, and over half say religion plays a limited role in their daily life. And yet, paradoxically, Gen Z reports higher levels of personal spirituality and interest in social justice causes than older millennials.
For Jewish Gen Zers, that means Jewish identity might show up less in formal prayer and more in values: tikkun olam (repairing the world), social activism, or showing solidarity with marginalized groups.
Just ask Maya, a 21-year-old student at UBC, who says, “I feel the most Jewish when I’m volunteering at refugee clinics or showing up at climate marches. That’s what Judaism taught me — to speak up.”
Not Just Religion — A Whole Vibe
Jewish identity has never been just about religion — it’s a culture, a history, a humour, a challah on a Friday night. But Gen Z is pushing that even further.
Many describe their Jewishness more in terms of music playlists, Yiddish memes, tattoos with Hebrew phrases, or even stand-up comedy. They embrace Jewishness as an evolving identity, not a fixed checklist.
Take Noah, a 19-year-old from Montreal who grew up secular but started baking his own challah during the pandemic. “It started as a quarantine hobby,” he laughs. “Now it’s my Friday thing. I put on klezmer music, and it just feels… grounding. My way of being Jewish.”
Digital Judaism: From Torah to TikTok
The digital world has become a surprisingly fertile ground for Jewish connection. While older generations may raise an eyebrow, Jewish Gen Zers are flocking to podcasts, Instagram creators, and even TikTok rabbis for spiritual and cultural nourishment.
Pages like @HeyAlma or @JewishGirlTherapy have become gathering spaces for Jewish Gen Zers exploring identity with humour, self-reflection, and often a healthy dose of irreverence.
It’s a far cry from Hebrew school, but it’s real, meaningful connection. And isn’t that the point?
“Above all, be the heroine of your life, not the victim.”
— Nora Ephron
In an era when antisemitism has risen both globally and here at home, Jewish Gen Z isn’t shrinking. They’re storytelling, organizing, posting, and showing up.
Speaking of Antisemitism…
Let’s not sugar-coat it. In 2022, B’nai Brith Canada reported over 2,700 antisemitic incidents — the second-highest year on record. The majority happened online, where Gen Z spends most of their time.
For many young Jews, this means navigating identity with both pride and caution. Some keep things quiet at school or work. Others wear Magen David necklaces with intention, not just style.
Zara, a 22-year-old Jewish student in Toronto, puts it plainly: “It’s weird — I’ve never felt more proud to be Jewish and also more aware that it could make me a target.”
And yet, this generation isn’t backing down. From student-led Holocaust education campaigns to Jewish queer collectives, they’re building communities of resilience and connection.
Jewish, Queer, Mixed, and… Still Jewish
Another big shift? Gen Z’s embrace of intersectionality. This generation includes Jews of colour, converts, interfaith backgrounds, and LGBTQ+ identities — all claiming space and refusing to be boxed in.
Where older generations may have debated “Who is a Jew?”, Gen Z seems to ask, “Who isn’t?”
This openness doesn’t always land easily in traditional spaces. But it’s driving a conversation — and, in some communities, a transformation.
Jewish summer camps now offer gender-neutral cabins. Some synagogues are led by queer rabbis. And no one bats an eye when a Friday night dinner includes gluten-free matzah and someone Zooming in from another province.
Even Appliance Repair Needs a Makeover
Now, if you’ve made it this far, you might be wondering — where’s the part about appliances?
Bear with me.
Just like a fridge that starts acting up when it’s overloaded, identity can get confusing when we try to fit it all in without regular maintenance. That’s why companies like TechVill website techvilledmonton.ca matter — not just because they fix your oven when it refuses to bake your Shabbat kugel, but because they remind us that traditions, like appliances, need care, updates, and sometimes a bit of rewiring to keep working.
(See? Told you we’d get there.)
So, Where Are We Headed?
Jewish Gen Z in Canada isn’t abandoning identity — they’re reimagining it. They’re flipping the script, remixing the old with the new, and holding onto what matters most.
They may not show up for services every week, but they show up for each other. For justice. For joy. For the world they want to build.
“What hurts the victim most is not the cruelty of the oppressor, but the silence of the bystander.”
— Elie Wiesel
This generation refuses to be silent — about antisemitism, injustice, or what it means to be Jewish today. And honestly? That’s something worth celebrating.
Final Thought
Being Jewish in 2025 doesn’t look like it did in 1925 — and thank G-d for that. Change isn’t loss; it’s life.
So whether it’s baking challah on a Friday night, reposting a powerful quote on Instagram, or just telling your story — Gen Z is proving that Jewish identity in Canada is alive, diverse, and deeply, beautifully human.
And that, dear reader, is something even your bubbe would kvell about.

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Features

Israel Has Always Been Treated Differently

By HENRY SREBRNIK We think of the period between 1948 and 1967 as one where Israel was largely accepted by the international community and world opinion, in large part due to revulsion over the Nazi Holocaust. Whereas the Arabs in the former British Mandate of Palestine were, we are told, largely forgotten.

But that’s actually not true. Israel declared its independence on May 14,1948 and fought for its survival in a war lasting almost a year into 1949. A consequence was the expulsion and/or flight of most of the Arab population. In the immediate aftermath of the Second World War, millions of other people across the world were also driven from their homes, and boundaries were redrawn in Europe and Asia that benefited the victorious states, to the detriment of the defeated countries. That is indeed forgotten.

Israel was not admitted to the United Nations until May 11, 1949. Admission was contingent on Israel accepting and fulfilling the obligations of the UN Charter, including elements from previous resolutions like the November 29, 1947 General Assembly Resolution 181, the Partition Plan to create Arab and Jewish states in Palestine. This became a dead letter after Israel’s War of Independence. The victorious Jewish state gained more territory, while an Arab state never emerged. Those parts of Palestine that remained outside Israel ended up with Egypt (Gaza) and Jordan (the Old City of Jerusalem and the West Bank). They were occupied by Israel in 1967, after another defensive war against Arab states.

And even at that, we should recall, UN support for the 1947 partition plan came from a body at that time dominated by Western Europe and Latin American states, along with a Communist bloc temporarily in favour of a Jewish entity, at a time when colonial powers were in charge of much of Asia and Africa. Today, such a plan would have had zero chance of adoption. 

After all, on November 10, 1975, the General Assembly, by a vote of 72 in favour, 35 against, with 32 abstentions, passed Resolution 3379, which declared Zionism “a form of racism.” Resolution 3379 officially condemned the national ideology of the Jewish state. Though it was rescinded on December 16, 1991, most of the governments and populations in these countries continue to support that view.

As for the Palestinian Arabs, were they forgotten before 1967? Not at all. The United Nations General Assembly adopted resolution 194 on December 11, 1948, stating that “refugees wishing to return to their homes and live at peace with their neighbours should be permitted to do so at the earliest practicable date, and that compensation should be paid for the property of those choosing not to return and for loss of or damage to property which, under principles of international law or equity, should be made good by the Governments or authorities responsible.” This is the so-called right of return demanded by Israel’s enemies.

As well, the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) was established Dec. 8, 1949. UNRWA’s mandate encompasses Palestinians who fled or were expelled during the 1948 war and subsequent conflicts, as well as their descendants, including legally adopted children. More than 5.6 million Palestinians are registered with UNRWA as refugees. It is the only UN agency dealing with a specific group of refugees. The millions of all other displaced peoples from all other wars come under the auspices of the UN High Commissioner for Refugees (UNHCR). Yet UNRWA has more staff than the UNHRC.

But the difference goes beyond the anomaly of two structures and two bureaucracies. In fact, they have two strikingly different mandates. UNHCR seeks to resettle refugees; UNRWA does not. When, in 1951, John Blanford, UNRWA’s then-director, proposed resettling up to 250,000 refugees in nearby Arab countries, those countries reacted with rage and refused, leading to his departure. The message got through. No UN official since has pushed for resettlement.

Moreover, the UNRWA and UNHCR definitions of a refugee differ markedly. Whereas the UNHCR services only those who’ve actually fled their homelands, the UNRWA definition covers “the descendants of persons who became refugees in 1948,” without any generational limitations.

Israel is the only country that’s the continuous target of three standing UN bodies established and staffed solely for the purpose of advancing the Palestinian cause and bashing Israel — the Committee on the Exercise of the Inalienable Rights of the Palestinian People; the Special Committee to Investigate Israeli Practices Affecting the Human Rights of the Palestinian People; and the Division for Palestinian Rights in the UN’s Department of Political Affairs.

Israel is also the only state whose capital city, Jerusalem, with which the Jewish people have been umbilically linked for more than 3,000 years, is not recognized by almost all other countries.

So from its very inception until today, Israel has been treated differently than all other states, even those, such as the Democratic Republic of Congo, Somalia, and Sudan, immersed in brutal civil wars from their very inception. Newscasts, when reporting about the West Bank, use the term Occupied Palestinian Territories, though there are countless such areas elsewhere on the globe. 

Even though Israel left Gaza in September 2005 and is no longer in occupation of the strip (leading to its takeover by Hamas, as we know), this has been contested by the UN, which though not declaring Gaza “occupied” under the legal definition, has referred to Gaza under the nomenclature of “Occupied Palestinian Territories.” It seems Israel, no matter what it does, can’t win. For much of the world, it is seen as an “outlaw” state.

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Features

Why New Market Launches Can Influence Investment Strategies

New market launches play a critical role in shaping how investors plan, diversify, and execute their financial strategies. When a company transitions from private ownership to public trading, it creates fresh opportunities for capital participation, valuation discovery, and long-term growth assessment. An upcoming IPO often attracts retail and institutional investors alike, as it offers an opportunity to invest at an early public stage. These launches influence market sentiment, sector momentum, and portfolio allocation decisions, making them an important consideration for anyone seeking to align investment strategies with evolving market dynamics. Understanding how new listings affect pricing, risk, and long-term potential helps investors make more informed, disciplined choices.

Understanding the Role of New Market Launches

New market launches introduce fresh capital, innovation, and competition into public markets. They often signal broader economic trends and provide insights into emerging sectors. For investors, these launches are more than just new tickers—they shape market behavior and strategic planning.

Expanding Market Opportunities

New listings expand the investable universe by introducing companies that were previously inaccessible. This allows investors to explore new industries, technologies, or business models, helping diversify portfolios and reduce reliance on mature or saturated sectors.

Price Discovery and Valuation Dynamics

Initial listings go through a price-discovery phase in which demand and supply determine valuation. This process can create short-term volatility but also offers strategic entry points for investors who understand fundamentals and market sentiment.

Capital Flow Redistribution

When new companies enter the market, capital often shifts from existing stocks to new offerings. This redistribution can influence sector performance and temporarily affect broader indices, thereby altering portfolio allocation strategies.

Reflection of Economic Confidence

A steady flow of new listings often reflects positive economic sentiment and business confidence. Investors monitor these signals to gauge market health and adjust their equity exposure accordingly.

Increased Market Liquidity

New launches contribute to overall market liquidity by increasing the number of tradable shares. Increased liquidity improves price efficiency and offers investors more flexibility in executing trades.

How New Listings Shape Investor Decision-Making

Investment strategies are not static; they evolve based on market conditions and available opportunities. New market launches influence how investors assess risk, timing, and portfolio balance.

Risk Assessment and Appetite

Newly listed companies may carry higher uncertainty due to limited public financial history. Investors must evaluate their risk tolerance and decide whether early exposure aligns with their overall strategy.

Portfolio Diversification

Including new listings can enhance diversification by adding exposure to different revenue models or growth stages. This helps balance portfolios that may be overly concentrated in established companies.

Short-Term vs Long-Term Strategies

Some investors seek short-term gains driven by listing momentum, while others focus on long-term value creation. Understanding this distinction helps align new investments with broader financial goals.

Sector Rotation Strategies

New listings often emerge from high-growth sectors. Investors may rotate capital into these sectors early, anticipating future expansion and innovation-led growth.

Behavioral Influence on Markets

Public interest and media coverage surrounding new listings can influence investor behavior. Awareness of sentiment-driven movements helps investors avoid emotional decision-making.

Evaluating New Market Launches Effectively

Not all new listings present equal opportunities. A structured evaluation framework helps investors separate strong prospects from speculative risks.

Business Model Strength

Understanding how a company generates revenue and maintains profitability is a fundamental part of evaluating new market entrants. A well-defined business model shows how products or services create value for customers and how that value is monetized. Scalable models, diversified revenue streams, and predictable income sources often indicate stronger resilience and long-term investment potential, especially in competitive or evolving industries.

Financial Transparency

Clear and detailed financial disclosures help investors assess a company’s overall health and risk profile. Reviewing revenue growth, operating margins, debt obligations, and cash flow stability provides insight into financial discipline and sustainability. Transparent reporting practices reflect management accountability and reduce uncertainty, enabling investors to make informed decisions based on reliable data rather than speculation.

Competitive Positioning

A company’s ability to compete effectively within its industry is a key determinant of future performance. Investors analyze market share, differentiation strategies, pricing power, and barriers to entry to understand competitive advantages. Strong positioning suggests the company can defend its market position, withstand competitive pressures, and capitalize on emerging opportunities over time.

Management and Governance

Leadership quality plays a crucial role in long-term value creation. Experienced executives with a track record of execution, combined with robust corporate governance structures, signal operational credibility. Transparent decision-making, independent oversight, and ethical practices help reduce risk and align management actions with shareholder interests, particularly for newly listed companies.

Growth Sustainability

While rapid expansion can attract attention, sustainable growth is what supports lasting returns. Investors assess whether realistic assumptions, operational capacity, and consistent market demand support growth projections. Balanced expansion strategies that prioritize profitability, efficiency, and long-term planning are often viewed as more reliable than aggressive growth that strains resources or increases financial risk.

Strategic Timing and Market Conditions

The success of an upcoming IPO is closely linked to strategic timing and prevailing market conditions, which significantly influence investor response and post-listing performance. Market sentiment plays a decisive role, as optimistic, growth-driven environments often generate strong demand for new listings, supporting positive price momentum after debut. In contrast, cautious or volatile markets can suppress enthusiasm, limiting upside potential even for fundamentally strong companies. Alongside sentiment, macroeconomic factors such as interest rate trends, monetary policy direction, and fiscal measures shape capital allocation decisions. Lower interest rates generally encourage investors to seek growth opportunities through IPOs, while tighter policy conditions may dampen risk appetite. Together, timing, sentiment, and policy context form a critical framework for investors to evaluate entry strategies for upcoming IPOs.

Conclusion

New market launches have a meaningful influence on investment strategies by introducing fresh opportunities, shifting capital flows, and shaping market sentiment. From diversification and growth exposure to timing and risk management, these listings require thoughtful evaluation and disciplined execution. By understanding their broader impact and aligning participation with financial goals, investors can integrate new opportunities into well-structured portfolios while maintaining balance and long-term focus.

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Features

Are Niche and Unconventional Relationships Monopolizing the Dating World?

The question assumes a battle being waged and lost. It assumes that something fringe has crept into the center and pushed everything else aside. But the dating world has never operated as a single system with uniform rules. People have always sorted themselves according to preference, circumstance, and opportunity. What has changed is the visibility of that sorting and the tools available to execute it.

Online dating generated $10.28 billion globally in 2024. By 2033, projections put that figure at $19.33 billion. A market of that size does not serve one type of person or one type of relationship. It serves demand, and demand has always been fragmented. The apps and platforms we see now simply make that fragmentation visible in ways that provoke commentary.

Relationship Preferences

Niche dating platforms now account for nearly 30 percent of the online dating market, and projections suggest they could hold 42 percent of market share by 2028. This growth reflects how people are sorting themselves into categories that fit their actual lives.

Some want a sugar relationship, others seek partners within specific religious or cultural groups, and still others look for connections based on hobbies or lifestyle choices. The old model of casting a wide net has given way to something more targeted.

A YouGov poll found 55 percent of Americans prefer complete monogamy, while 34 percent describe their ideal relationship as something other than monogamous. About 21 percent of unmarried Americans have tried consensual non-monogamy at some point. These numbers do not suggest a takeover. They suggest a population with varied preferences now has platforms that accommodate those preferences openly rather than forcing everyone into the same structure.

The Numbers Tell a Different Story

Polyamory and consensual non-monogamy receive substantial attention in media coverage and on social platforms. The actual practice rate sits between 4% and 5% of the American population. That figure has remained relatively stable even as public awareness has increased. Being aware of something and participating in it are separate behaviors.

A 2020 YouGov poll reported that 43% of millennials describe their ideal relationship as non-monogamous. Ideals and actions do not always align. People answer surveys about what sounds appealing in theory. They then make decisions based on their specific circumstances, available partners, and emotional capacity. The gap between stated preference and lived reality is substantial.

Where Young People Are Looking

Gen Z accounts for more than 50% of Hinge users. According to a 2025 survey by The Knot, over 50% of engaged couples met through dating apps. These platforms have become primary infrastructure for forming relationships. They are not replacing traditional dating; they are the context in which traditional dating now occurs.

Younger users encounter more relationship styles on these platforms because the platforms allow for it. Someone seeking a conventional monogamous partnership will still find that option readily available. The presence of other options does not eliminate this possibility. It adds to the menu.

Monopoly Implies Exclusion

The framing of the original question suggests that niche relationships might be crowding out mainstream ones. Monopoly means one entity controls a market to the exclusion of competitors. Nothing in the current data supports that characterization.

Mainstream dating apps serve millions of users seeking conventional relationships. These apps have added features to accommodate other preferences, but their core user base remains people looking for monogamous partnerships. The addition of new categories does not subtract from existing ones. Someone filtering for a specific religion or hobby does not prevent another person from using the same platform without those filters.

What Actually Changed

Two things happened. First, apps built segmentation into their business models because segmentation increases user satisfaction. People find what they want faster when they can specify their preferences. Second, social acceptance expanded for certain relationship types that previously operated in private or faced stigma.

Neither of these developments amounts to a monopoly. They amount to market differentiation and cultural acknowledgment. A person seeking a sugar arrangement and a person seeking marriage can both use apps built for their respective purposes. They are not competing for the same resources.

The Perception Problem

Media coverage tends toward novelty. A story about millions of people using apps to find conventional relationships does not generate engagement. A story about unconventional relationship types generates clicks, comments, and shares. This creates a perception gap between how often something is discussed and how often it actually occurs.

The 4% to 5% practicing polyamory receive disproportionate coverage relative to the 55% who prefer complete monogamy. The coverage is not wrong, but it creates an impression of prevalence that exceeds reality.

Where This Leaves Us

Niche relationships are not monopolizing dating. They are becoming more visible and more accommodated by platforms that benefit from serving specific needs. The majority of people seeking relationships still want conventional arrangements, and they still find them through the same channels.

The dating world is larger than it was before. It contains more explicit options. It allows people to state preferences that once required inference or luck. None of this constitutes a takeover. It constitutes an expansion. The space for one type of relationship did not shrink to make room for another. The total space grew.

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