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A kosher baker rejected a synagogue’s order for rainbow Pride treats. The firestorm has been fierce.

(JTA) — The request for rainbow-frosted cupcakes came from a repeat customer — a local synagogue that had relied on the West Orange Bake Shop to make kosher desserts for its special events. But this year, bakery co-owner Yitzy Mittel decided to decline the order. He couldn’t bring himself to produce the Pride-themed goods.

Mittel, an Orthodox Jew, had made a similar cake for an order the year before. But the experience unnerved him, he told the Jewish Telegraphic Agency, because his understanding of Jewish law holds that LGBTQ symbols are “antithetical to what we stand for.”

The symbols are “a celebration of something which is against Torah,” he said. “I didn’t want to be making that cake.”

After consulting with both a rabbi and an attorney, Mittel and the northern New Jersey bakery canceled the orders, sending the synagogue elsewhere to find kosher Pride treats.

In the weeks since that decision, Mittel has gotten validation from the U.S. Supreme Court, which ruled last week that a Colorado web designer had the right to refuse to build a wedding site for a same-sex couple. The ruling expands on a 2018 decision, in which the court ruled a Colorado baker had the constitutional right, on religious grounds, to refuse to create a wedding cake for a gay couple.

But the local Jewish community is still reeling. Multiple rabbis have accused the baker of bigotry, and some local Jews are boycotting his shop. The area’s Jewish federation privately said it would stop buying from Mittel before publicly walking back its position. And Eshel, an advocacy group for LGBTQ Orthodox Jews and their families, announced an “ally training” in West Orange this coming Sunday in response to the incident.

“The reason why Eshel exists is because these sorts of incidents, when they happen to someone over and over again, make people feel unwanted and unwelcome in their communities,” said Miryam Kabakov, the advocacy group’s executive director. “This is just one small example, but the effect overall is to drive people away from Orthodoxy who are trying to live frum [observant] lives, leaving them feeling like there is no place for them.”

The firestorm comes at a time of widespread advocacy by political conservatives against LGBTQ inclusion and rights. Pride events across the country have faced pushback this year.

Some of that has taken place in Jewish communities. In another New Jersey town 30 miles away, Orthodox rabbis successfully petitioned their mayor to remove four Pride flags that were flying in front of a synagogue on a central street. The mayor later apologized and put the flags back up.

But what happened in West Orange offers a particularly potent example of how culture wars can play out in — and divide — Jewish communities, in part because of the symbolism of a kosher bakery citing what it says are Jewish values to justify declining the order of a local synagogue.

“While I know this has happened in other parts of the country I hadn’t expected it here,” wrote Dan Cohen, senior rabbi of the Reform Temple Sharey Tefilo-Israel in nearby South Orange, on Facebook. “Then I learned that the bakery in question is a kosher bakery, and as a result, the bias was coming from within our Jewish community.”

The initial order was placed June 6 by Congregation B’nai Israel, a Conservative synagogue in nearby Millburn. Rabbi Julie Schwarzwald, the synagogue’s director of congregational learning, planned to pick up the order, which reportedly specified that the treats be decorated with rainbows. A staff member also reportedly made a separate order the same day for rainbow cupcakes for the synagogue’s youth group.

Schwartzwald did not return multiple JTA requests for comment. Attempts to reach the synagogue’s current youth group advisor were unsuccessful.

But according to all accounts, the bakery initially accepted both these orders, only to cancel them later without providing an explanation. It did, however, agree to process the synagogue’s order for cookies without rainbow decorations. (Mittel told JTA that he gave the synagogue a discount for those cookies.)

West Orange Bake Shop produces kosher cookies and cakes from a storefront in West Orange, New Jersey. (Google Maps)

Mittel told JTA that he had canceled both orders and notified the parties within 24 hours. He believes others in the community are impugning his reputation by falsely asserting that he had failed to provide enough notice to the customers.

But when Schwarzwald went to the bakery herself to request an explanation for why the Pride order was canceled, Mittel refused to talk to her. He told JTA he had chosen not to engage because the rabbi had come during peak hours and “wanted to create a scene.”

To Schwarzwald, the message was clear. “I was comfortable drawing conclusions that meant that I was going to take my purchasing elsewhere,” she told the New Jersey Jewish News. “It seems clear that the bakery has made the decision that Pride is not something they want to support. It’s their choice, it’s their legal right, and I can choose to spend my dollars wherever I want.” She was ultimately able to fulfill the orders at a different kosher bakery in West Orange.

The issue blew up as other rabbis in the area learned about what happened and commented publicly.

“When we refuse basic Jewish services to members of our community who are articulating who they are, we are excluding and dividing,” wrote Robert Tobin, rabbi of the Conservative B’nai Shalom in West Orange, in a blog post on June 22. He highlighted the Conservative movement’s recent strides toward LGBTQ inclusion, and an interpretation of the Torah that holds “humans are created in the image of God with a variety of potential gender identities and with the possibility of gender fluidity.” Tobin also reportedly addressed the incident in a sermon, according to the New Jersey Jewish News.

David Vaisberg, senior rabbi at the independent Temple B’nei Abraham in Livingston, New Jersey, tweeted that he was “so disappointed” in the bakery, which is located in a strip mall next to a kosher Chinese restaurant.

“They make great baked goods but have shown themselves to be against the LGBTQ+ in canceling orders of rainbow baked goods in Pride month,” he wrote, adding that he was letting the bakery know why they had lost his business and advised followers to “please do the same.”

In his Facebook post, Cohen addressed the argument that an observant Jew can cite Torah as the basis for their objection to serving a Pride-themed cake. “If I’m being honest, we all pick and choose which sacred texts we embrace and which we ignore,” he wrote. “If by contrast, you CHOOSE to focus on the Biblical texts that exclude people, that denigrate others or are hurtful and judgmental, you aren’t religious. You’re simply a bigot.”

Parts of the Orthodox community have become open to LGBTQ inclusion in recent years. Organizations including Eshel and Jewish Queer Youth advocate for LGBTQ people and families in Orthodox spaces, and some prominent Orthodox figures have come out as gay in recent years.

But others in the community remain opposed to LGBTQ inclusion, citing passages in the Torah specifically forbidding gay sex. The flagship Modern Orthodox campus, Yeshiva University, has cited its status as a religious institution in an ongoing legal battle over its refusal to recognize an LGBTQ student group. The recent death by suicide of a gay Y.U. graduate, his friends said, highlights the pain of being Orthodox and gay.

Mittel says his business is being unfairly targeted by those who disagree with his personal religious choice, which he says is on par with declining to fulfill a church’s order for cakes decorated with crosses — something he says he has done in the past.

“There’s other bakeries out there that will do it,” he said about making Pride-themed kosher baked goods. “Why should I?”

He also insists that he is not homophobic. “If somebody came in and told me they want to pay me three times the price to write on a cake, ‘I hate gay people,’ I wouldn’t do it,” he told JTA. He added, “Symbols carry a lot of weight.”

Tensions reached a new high after a local news site published a leaked internal memo from Dov Ben-Shimon, the CEO of the local Jewish Federation of Greater MetroWest. In the memo, Ben-Shimon advised staff to no longer purchase baked goods from Mittel’s shop, citing “the Jewish value of B’tzelem Elohim, that each one of us is created in the Divine Image and deserves to be treated as such.”

“While it is their right to refuse service, it is also our prerogative not to support their establishment,” Ben-Shimon wrote.

The memo upset some local Jews who felt it was inappropriate for the federation, which serves Jews of all denominations, to make a judgment against a Jewish-owned kosher business whose owner believed he was following Jewish law.

Speaking to JTA, Ben-Shimon characterized the memo as an internal purchasing directive and said it did not reflect the federation’s current position.

“That internal memo did not reflect an appropriate, thoughtful and responsible communal dialogue,” Ben-Shimon said. “While there is significant pain in the community as a result of actions that we have seen, we believe that Federation’s decision-making process should be filled with love and sensitivity, and we will take steps to ensure that this will be reflected in our actions in the future.”

Describing Mittel as “a decent, good, kind, thoughtful and honorable person who has been placed in a difficult situation,” Ben-Shimon added that the local Jewish community “is blessed to have a wide array of opinions, ideologies and beliefs” and said he sees the federation’s role as working “to continue to strive for tolerant, respectful dialogue and discourse.”

In a follow-up correspondence from the federation, published by the New Jersey Jewish News, Ben-Shimon wrote, “We sincerely regret that our actions have caused divisiveness in our community as our aim is to bring the variety and richness of our many constituents together.”

Mittel told JTA that he has spoken to Ben-Shimon since the story was published, and that the two had a positive conversation. Saying that his bakery has been visited by “obnoxious” people since news of the cancellation came out, he said it was he and not LGBTQ people who had become victim to intolerance.

“I don’t think it’s good for the Jewish community to be adversarial to each other,” Mittel said. “There’s no need for that. We have enough people disliking us without us causing strife to each other.”


The post A kosher baker rejected a synagogue’s order for rainbow Pride treats. The firestorm has been fierce. appeared first on Jewish Telegraphic Agency.

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Former Columbia University President Appointed as UK Economic Adviser

Columbia University administrators and faculty, led by President Minouche Shafik, testified before the US House Committee on Education and the Workforce on April 17, 2024. Photo: Jack Gruber/Reuters Connect

i24 NewsBritish Prime Minister Keir Starmer has named Minouche Shafik, former president of Columbia University, as his chief economic adviser at Downing Street, a move aimed at stabilizing the country’s fragile economy and averting a potential budget crisis.

Shafik, an economist of Egyptian origin with dual British and American nationality, has held senior roles at the Bank of England, the IMF, and the World Bank.

She later led the London School of Economics and was elevated to the House of Lords in 2020.

Her tenure in the United States was more turbulent. Shafik stepped down as president of Columbia University in 2024 after just a year in office, amid fierce criticism over her handling of pro-Palestinian protests following the Hamas attacks of October 7, 2023, and the subsequent war in Gaza.

US officials accused her of failing to confront antisemitism on campus, while students and faculty condemned her decision to call in police to dismantle protest encampments.

Since returning to Britain, Shafik has played an active role in policy and cultural institutions. She advised Foreign Secretary David Lammy on international aid reform, has chaired the Victoria & Albert Museum since January, and led the “Economy 2030” inquiry for the Resolution Foundation, where she argued for reforms to the UK’s system of wealth taxation.

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Israel Mulls West Bank Annexation in Response to Moves to Recognize Palestine

The Jordan Valley. Photo: Юкатан via Wikimedia Commons.

Israel is considering annexation in the West Bank as a possible response to France and other countries recognizing a Palestinian state, according to three Israeli officials and the idea will be discussed further on Sunday, another official said.

Extension of Israeli sovereignty to the West Bank – de facto annexation of land captured in the 1967 Middle East war – was on the agenda for Prime Minister Benjamin Netanyahu’s security cabinet meeting late on Sunday that is expected to focus on the Gaza war, a member of the small circle of ministers said.

It is unclear where precisely any such measure would be applied and when, whether only in Israeli settlements or some of them, or in specific areas of the West Bank like the Jordan Valley and whether any concrete steps, which would likely entail a lengthy legislative process, would follow discussions.

Any step toward annexation in the West Bank would likely draw widespread condemnation from the Palestinians, who seek the territory for a future state, as well as Arab and Western countries. It is unclear where US President Donald Trump stands on the matter. The White House and State Department did not immediately respond to a request for comment.

A spokesperson for Israeli Foreign Minister Gideon Saar did not respond to a request for comment on whether Saar had discussed the move with his US counterpart Marco Rubio during his visit to Washington last week.

Netanyahu’s office did not immediately respond to a request for comment on whether the prime minister supports annexation and if so, where.

A past pledge by Netanyahu to annex Jewish settlements and the Jordan Valley was scrapped in 2020 in favor of normalizing ties with the United Arab Emirates and Bahrain in the Abraham Accords brokered by Trump in his first term in office.

The office of Palestinian President Mahmoud Abbas did not immediately respond to a request for comment. The United States said on Friday it would not allow Abbas to travel to New York for the United Nations gathering of world leaders, where several US allies are set to recognize Palestine as a state.

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Israel Pounds Gaza City Suburbs, Netanyahu to Convene Security Cabinet

Israeli Prime Minister Benjamin Netanyahu speaks to the press on Capitol Hill, Washington, DC, July 8, 2025. REUTERS/Evelyn Hockstein

Israeli forces pounded the suburbs of Gaza City overnight from the air and ground, destroying homes and driving more families out of the area as Prime Minister Benjamin Netanyahu’s security cabinet was set on Sunday to discuss a plan to seize the city.

Residents of Sheikh Radwan, one of the largest neighborhoods of Gaza City, said the territory had been under Israeli tank shelling and airstrikes throughout Saturday and on Sunday, forcing families to seek shelter in the western parts of the city.

The Israeli military has gradually escalated its operations around Gaza City over the past three weeks, and on Friday it ended temporary pauses in the area that had allowed for aid deliveries, designating it a “dangerous combat zone.”

“They are crawling into the heart of the city where hundreds of thousands are sheltering, from the east, north, and south, while bombing those areas from the air and ground to scare people to leave,” said Rezik Salah, a father of two, from Sheikh Radwan.

An Israeli official said Netanyahu’s security cabinet will convene on Sunday evening to discuss the next stages of the planned offensive to seize Gaza City, which he has described as Hamas’ last bastion.

A full-scale offensive is not expected to start for weeks. Israel says it wants to evacuate the civilian population before moving more ground forces in.

HAMAS SPOKESPERSON TARGETED

Netanyahu confirmed on Sunday that Israeli forces had targeted Abu Ubaida, the spokesperson of Hamas’ armed wing. Defense Minister Israel Katz said that Abu Ubaida was killed. Two Hamas officials contacted by Reuters did not respond to requests for comment.

Gaza health authorities said 15 people, including five children, were killed in the attack on a residential building in the heart of Gaza City.

Abu Ubaida, also known as Hozayfa Al-Khalout, is a well-known figure to Palestinians and Israelis alike, close to Hamas’ top military leaders and in charge of delivering the group’s messages, often via video, for around two decades, delivering statements while wearing a red keffiyeh that concealed his face.

The US targeted him with sanctions in April 2024, accusing him of leading the “cyber influence department” of al-Qassam Brigades.

In his last statement on Friday, he warned that the planned Israeli offensive on Gaza City would endanger the hostages.

On Saturday, Red Cross head Mirjana Spoljaric said an evacuation from the city would provoke a massive population displacement that no other area in the enclave is equipped to absorb, with shortages of food, shelter and medical supplies.

“People who have relatives in the south left to stay with them. Others, including myself, didn’t find a space as Deir Al-Balah and Mawasi are overcrowded,” said Ghada, a mother of five from the city’s Sabra neighborhood.

Around half of the enclave’s more than 2 million people are presently in Gaza City. Several thousand were estimated to have left the city for central and southern areas of the enclave.

Israel’s military has warned its political leaders that the offensive is endangering hostages still being held by Hamas in Gaza. Protests in Israel calling for an end to the war and the release of the hostages have intensified in the past few weeks.

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