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A kosher baker rejected a synagogue’s order for rainbow Pride treats. The firestorm has been fierce.

(JTA) — The request for rainbow-frosted cupcakes came from a repeat customer — a local synagogue that had relied on the West Orange Bake Shop to make kosher desserts for its special events. But this year, bakery co-owner Yitzy Mittel decided to decline the order. He couldn’t bring himself to produce the Pride-themed goods.
Mittel, an Orthodox Jew, had made a similar cake for an order the year before. But the experience unnerved him, he told the Jewish Telegraphic Agency, because his understanding of Jewish law holds that LGBTQ symbols are “antithetical to what we stand for.”
The symbols are “a celebration of something which is against Torah,” he said. “I didn’t want to be making that cake.”
After consulting with both a rabbi and an attorney, Mittel and the northern New Jersey bakery canceled the orders, sending the synagogue elsewhere to find kosher Pride treats.
In the weeks since that decision, Mittel has gotten validation from the U.S. Supreme Court, which ruled last week that a Colorado web designer had the right to refuse to build a wedding site for a same-sex couple. The ruling expands on a 2018 decision, in which the court ruled a Colorado baker had the constitutional right, on religious grounds, to refuse to create a wedding cake for a gay couple.
But the local Jewish community is still reeling. Multiple rabbis have accused the baker of bigotry, and some local Jews are boycotting his shop. The area’s Jewish federation privately said it would stop buying from Mittel before publicly walking back its position. And Eshel, an advocacy group for LGBTQ Orthodox Jews and their families, announced an “ally training” in West Orange this coming Sunday in response to the incident.
“The reason why Eshel exists is because these sorts of incidents, when they happen to someone over and over again, make people feel unwanted and unwelcome in their communities,” said Miryam Kabakov, the advocacy group’s executive director. “This is just one small example, but the effect overall is to drive people away from Orthodoxy who are trying to live frum [observant] lives, leaving them feeling like there is no place for them.”
The firestorm comes at a time of widespread advocacy by political conservatives against LGBTQ inclusion and rights. Pride events across the country have faced pushback this year.
Some of that has taken place in Jewish communities. In another New Jersey town 30 miles away, Orthodox rabbis successfully petitioned their mayor to remove four Pride flags that were flying in front of a synagogue on a central street. The mayor later apologized and put the flags back up.
But what happened in West Orange offers a particularly potent example of how culture wars can play out in — and divide — Jewish communities, in part because of the symbolism of a kosher bakery citing what it says are Jewish values to justify declining the order of a local synagogue.
“While I know this has happened in other parts of the country I hadn’t expected it here,” wrote Dan Cohen, senior rabbi of the Reform Temple Sharey Tefilo-Israel in nearby South Orange, on Facebook. “Then I learned that the bakery in question is a kosher bakery, and as a result, the bias was coming from within our Jewish community.”
The initial order was placed June 6 by Congregation B’nai Israel, a Conservative synagogue in nearby Millburn. Rabbi Julie Schwarzwald, the synagogue’s director of congregational learning, planned to pick up the order, which reportedly specified that the treats be decorated with rainbows. A staff member also reportedly made a separate order the same day for rainbow cupcakes for the synagogue’s youth group.
Schwartzwald did not return multiple JTA requests for comment. Attempts to reach the synagogue’s current youth group advisor were unsuccessful.
But according to all accounts, the bakery initially accepted both these orders, only to cancel them later without providing an explanation. It did, however, agree to process the synagogue’s order for cookies without rainbow decorations. (Mittel told JTA that he gave the synagogue a discount for those cookies.)
West Orange Bake Shop produces kosher cookies and cakes from a storefront in West Orange, New Jersey. (Google Maps)
Mittel told JTA that he had canceled both orders and notified the parties within 24 hours. He believes others in the community are impugning his reputation by falsely asserting that he had failed to provide enough notice to the customers.
But when Schwarzwald went to the bakery herself to request an explanation for why the Pride order was canceled, Mittel refused to talk to her. He told JTA he had chosen not to engage because the rabbi had come during peak hours and “wanted to create a scene.”
To Schwarzwald, the message was clear. “I was comfortable drawing conclusions that meant that I was going to take my purchasing elsewhere,” she told the New Jersey Jewish News. “It seems clear that the bakery has made the decision that Pride is not something they want to support. It’s their choice, it’s their legal right, and I can choose to spend my dollars wherever I want.” She was ultimately able to fulfill the orders at a different kosher bakery in West Orange.
The issue blew up as other rabbis in the area learned about what happened and commented publicly.
“When we refuse basic Jewish services to members of our community who are articulating who they are, we are excluding and dividing,” wrote Robert Tobin, rabbi of the Conservative B’nai Shalom in West Orange, in a blog post on June 22. He highlighted the Conservative movement’s recent strides toward LGBTQ inclusion, and an interpretation of the Torah that holds “humans are created in the image of God with a variety of potential gender identities and with the possibility of gender fluidity.” Tobin also reportedly addressed the incident in a sermon, according to the New Jersey Jewish News.
David Vaisberg, senior rabbi at the independent Temple B’nei Abraham in Livingston, New Jersey, tweeted that he was “so disappointed” in the bakery, which is located in a strip mall next to a kosher Chinese restaurant.
“They make great baked goods but have shown themselves to be against the LGBTQ+ in canceling orders of rainbow baked goods in Pride month,” he wrote, adding that he was letting the bakery know why they had lost his business and advised followers to “please do the same.”
In his Facebook post, Cohen addressed the argument that an observant Jew can cite Torah as the basis for their objection to serving a Pride-themed cake. “If I’m being honest, we all pick and choose which sacred texts we embrace and which we ignore,” he wrote. “If by contrast, you CHOOSE to focus on the Biblical texts that exclude people, that denigrate others or are hurtful and judgmental, you aren’t religious. You’re simply a bigot.”
Parts of the Orthodox community have become open to LGBTQ inclusion in recent years. Organizations including Eshel and Jewish Queer Youth advocate for LGBTQ people and families in Orthodox spaces, and some prominent Orthodox figures have come out as gay in recent years.
But others in the community remain opposed to LGBTQ inclusion, citing passages in the Torah specifically forbidding gay sex. The flagship Modern Orthodox campus, Yeshiva University, has cited its status as a religious institution in an ongoing legal battle over its refusal to recognize an LGBTQ student group. The recent death by suicide of a gay Y.U. graduate, his friends said, highlights the pain of being Orthodox and gay.
Mittel says his business is being unfairly targeted by those who disagree with his personal religious choice, which he says is on par with declining to fulfill a church’s order for cakes decorated with crosses — something he says he has done in the past.
“There’s other bakeries out there that will do it,” he said about making Pride-themed kosher baked goods. “Why should I?”
He also insists that he is not homophobic. “If somebody came in and told me they want to pay me three times the price to write on a cake, ‘I hate gay people,’ I wouldn’t do it,” he told JTA. He added, “Symbols carry a lot of weight.”
Tensions reached a new high after a local news site published a leaked internal memo from Dov Ben-Shimon, the CEO of the local Jewish Federation of Greater MetroWest. In the memo, Ben-Shimon advised staff to no longer purchase baked goods from Mittel’s shop, citing “the Jewish value of B’tzelem Elohim, that each one of us is created in the Divine Image and deserves to be treated as such.”
“While it is their right to refuse service, it is also our prerogative not to support their establishment,” Ben-Shimon wrote.
The memo upset some local Jews who felt it was inappropriate for the federation, which serves Jews of all denominations, to make a judgment against a Jewish-owned kosher business whose owner believed he was following Jewish law.
Speaking to JTA, Ben-Shimon characterized the memo as an internal purchasing directive and said it did not reflect the federation’s current position.
“That internal memo did not reflect an appropriate, thoughtful and responsible communal dialogue,” Ben-Shimon said. “While there is significant pain in the community as a result of actions that we have seen, we believe that Federation’s decision-making process should be filled with love and sensitivity, and we will take steps to ensure that this will be reflected in our actions in the future.”
Describing Mittel as “a decent, good, kind, thoughtful and honorable person who has been placed in a difficult situation,” Ben-Shimon added that the local Jewish community “is blessed to have a wide array of opinions, ideologies and beliefs” and said he sees the federation’s role as working “to continue to strive for tolerant, respectful dialogue and discourse.”
In a follow-up correspondence from the federation, published by the New Jersey Jewish News, Ben-Shimon wrote, “We sincerely regret that our actions have caused divisiveness in our community as our aim is to bring the variety and richness of our many constituents together.”
Mittel told JTA that he has spoken to Ben-Shimon since the story was published, and that the two had a positive conversation. Saying that his bakery has been visited by “obnoxious” people since news of the cancellation came out, he said it was he and not LGBTQ people who had become victim to intolerance.
“I don’t think it’s good for the Jewish community to be adversarial to each other,” Mittel said. “There’s no need for that. We have enough people disliking us without us causing strife to each other.”
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The post A kosher baker rejected a synagogue’s order for rainbow Pride treats. The firestorm has been fierce. appeared first on Jewish Telegraphic Agency.
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The BBC Documentary That Paints Every Israeli as an Extremist
Louis Theroux first visited the West Bank in 2011 to film a documentary titled Louis and the Ultra-Zionists, part of his long-running series for the BBC. Back then, he at least seemed to possess a trace of journalistic curiosity. Even the title signaled a degree of editorial caution — framing his subjects as a small, ideological fringe rather than representative of Israeli society as a whole.
At the time, Theroux made an effort to clarify that he was profiling a narrow segment of Israelis. He showed legally purchased Jewish homes (sold by Arab landowners, no less) and acknowledged the regular — and at times deadly — terror attacks faced by Israeli civilians living in the area, often requiring military protection. There was condescension, certainly. But there was also context.
Fast-forward to 2024, and the curiosity is gone — though the bemused, slightly smug expression remains. His new BBC documentary, Louis and the Settlers, drops even the soft qualifiers. No “ultra.” No nuance. Just “settlers.” And with that, Theroux makes it clear: half a million Israelis living in the West Bank are one and the same — extremists who, we’re told, want every last Palestinian removed from the land.
This time, the documentary doesn’t begin with questions. It begins with conclusions. And Theroux uses a brief, unrepresentative snapshot of life in the West Bank to draw sweeping indictments of the entire Israeli state.
The message is unmistakable: Israel is the problem. Settlers are the villains. And Palestinians are passive, blameless victims of a colonial project.
Within the opening minutes, Theroux plants his ideological flag. He refers to the West Bank as “Palestinian territory” and describes every Israeli community within it as illegal under international law — a sharp departure from his more qualified approach 14 years earlier.
And while his personal views seep in throughout the film, they become crystal clear during one exchange at a checkpoint, where an Israeli soldier casually refers to their location as “Israel.” Theroux shoots back: “We’re not in Israel, are we?”
And just like that, the BBC and Louis Theroux have redrawn Israel’s borders. No Knesset debate needed.
2/ October 7 is barely mentioned. When it is, it’s framed as a pretext for settlement expansion. A massacre becomes a motive. Civilians butchered in their homes are brushed aside to serve Theroux’s storyline. pic.twitter.com/3HeZyIfOVq
— HonestReporting (@HonestReporting) April 30, 2025
Erasing History to Blame the Massacre
The timing of this return trip is no accident. The film comes in the shadow of the October 7 Hamas massacres — the day 1,200 Israelis were slaughtered, families were burned alive in their homes, and children were dragged into Gaza. And yet, Theroux barely mentions it.
The few passing references to October 7 serve not to inform the audience — but to imply that Israel may be exploiting its own dead to justify further expansion. It’s not an investigation. It’s an accusation. And it allows him to skip over thousands of years of Jewish history in order to frame the current war in Gaza as a convenient cover story for Israeli “aggression.”
Take Hebron, for example. Theroux tells viewers that “in 1968, the year after [the West Bank] was occupied by Israel, a community of Jewish settlers moved in illegally. They now number some 700.” He fails to mention that in 1895 — decades before the modern state of Israel existed — Hebron had a Jewish population of 1,429.
Jews have lived in Hebron since antiquity — it’s where, according to Jewish tradition, Abraham purchased the Cave of the Patriarchs. Modern records date the community back centuries, despite discrimination under Ottoman rule and bans on Jewish prayer at holy sites. In 1929, Arab rioters carried out a massacre, wiping out Hebron’s Jewish population. Dozens were murdered; the rest were expelled. Under Jordanian rule from 1948 to 1967, Jews were banned from the city entirely. When they returned after the Six-Day War — not as colonists, but as a displaced community coming home — Theroux picks up the story there and calls it “illegal.”
On the Six-Day War itself, Theroux offers no context. No mention of the Arab armies preparing to destroy Israel. No mention of Israel’s preemptive strike against an existential threat.
According to The Settlers, Israel simply “occupied” — full stop.
A Smear Disguised as a Documentary@LouisTheroux didn’t come to Israel to report—he came to delegitimize. His latest BBC film erases Palestinian terrorism, and casts Israel as the villain in a pre-written script—all while calling it journalism. pic.twitter.com/m4Fs2MJ0H2
— HonestReporting (@HonestReporting) May 5, 2025
Palestinian Terrorism? Not Even a Footnote.
Theroux visits Evyatar, a small Jewish community near the Palestinian town of Beita, and uses it as a stand-in for the entire West Bank. Beita is depicted as a symbol of peaceful resistance: a proud, ancient Palestinian village standing firm against violent settlers backed by IDF soldiers.
It’s a neat story. Too neat. Because missing from the story are years of organized, violent riots from Beita — complete with Molotov cocktails, burning Stars of David, and Nazi swastikas. All carefully omitted to preserve the narrative: Palestinians peaceful, settlers aggressive. Facts that don’t fit? Left on the cutting room floor.
Meanwhile, Israeli nationalism is treated as something sinister and unsettling — a moral aberration to be examined. The notion that Jews might want sovereignty or security is met with thinly veiled suspicion. Yet Hamas’ goal of a Jew-free Palestine, explicitly laid out in its charter, is never mentioned. Nor is the Palestinian Authority’s “pay-for-slay” policy, which literally incentivizes terrorism by rewarding those who murder Israelis — including women and children.
These aren’t fringe details. They’re central to understanding the region. And Theroux knows it. He just doesn’t care.
The BBC’s Complicity
That The Settlers aired on the BBC — a publicly funded broadcaster once seen as a gold standard of global journalism — says plenty. Not just about Louis Theroux’s agenda, but about the institutional direction of the BBC itself. This wasn’t a rogue filmmaker sneaking bias past the editors. This was bias built into the foundation — signed off, packaged, and broadcast under the banner of credibility.
There is, of course, no problem with scrutinizing Israeli policy, and no issue with questioning the settlement enterprise or highlighting the tensions in the West Bank. But journalism — real journalism — demands context. It demands precision. It demands at least a passing familiarity with the full scope of the story.
Theroux offers none of that. He arrives with a predetermined script and casts his roles accordingly: Hero. Villain. Victim. Oppressor. And when reality refuses to cooperate? It’s left out.
Louis Theroux didn’t return to Israel to understand it. He returned to flatten it. To reduce its complexity to a morality play — and to ensure everyone knows the antagonist is.
The Settlers isn’t a documentary. It’s a hit piece. And the BBC handed him the camera — then applauded the performance.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
The post The BBC Documentary That Paints Every Israeli as an Extremist first appeared on Algemeiner.com.
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Indian Army Kills Islamist Terrorist Linked to 2002 Murder of Jewish-American Journalist Daniel Pearl

Jewish-American Wall Street Journal journalist Daniel Pearl was kidnapped and murdered by Islamist terrorists in Pakistan in 2002. Photo: Screenshot
The Indian government announced on Thursday that its military forces had killed “Pakistan’s most wanted terrorist,” who was connected to the 2002 murder of Jewish-American Wall Street Journal journalist Daniel Pearl.
On Wednesday, India launched “Operation Sindoor,” which the ruling Bharatiya Janata Party (BJP) claims is targeted at dismantling “terrorist infrastructure” in Pakistan and Pakistan-administered Kashmir.
The operation came after Pakistani terrorists killed 26 Hindu tourists in Kashmir last month amid escalating tensions between the two countries.
In a post on X, the BJP confirmed that during this week’s operation, the Indian army killed Islamist terrorist Abdul Rauf Azhar, who was involved in numerous terrorism plots, including the 1999 hijacking of an Indian Airlines flight, the 2001 terror attack on the Indian Parliament, and the 2016 Pathankot Air Force base attack.
– कंधार प्लेन हाईजैक
– पठानकोट आतंकी हमला
– भारतीय संसद आतंकी हमला#OperationSindoor में मारा गया मोस्ट वांटेड पाकिस्तानी आतंकी अब्दुल रऊफ अजहर। pic.twitter.com/NKuRwptldH— BJP (@BJP4India) May 8, 2025
Azhar’s involvement in the 1999 hijacking led to the release of Ahmed Omar Saeed Sheikh, a British-born al-Qaeda member with close ties to Pakistan’s intelligence services, who later was involved in the kidnapping and subsequent murder of 38-year-old Pearl, who was covering the war on terror as a journalist when he was abducted.
In a statement on X, Pearl’s father, Judea, addressed initial reports regarding Azhar’s death and his connection to his son’s murder.
“I want to clarify: Azhar was a Pakistani extremist and leader of the terrorist organization Jaish-e-Mohammed. While his group was not directly involved in the plot to abduct Danny, it was indirectly responsible. Azhar orchestrated the hijacking that led to the release of Omar Sheikh — the man who lured Danny into captivity,” he said.
In 2002, the Jewish-American journalist was abducted and killed by a group of Islamist terrorists connected to Azhar’s militant network, which had ties to al-Qaeda and Jaish-e-Mohammed, a terror group aiming to separate Kashmir from India and incorporate it into Pakistan.

On Jan. 27, 2002, an email was sent to several Pakistani and US media organizations, which included several photos, stating that Pearl was being held in “inhumane” conditions to protest the US treatment of Taliban and al Qaeda prisoners in Cuba. Photo: Screenshot
Originally stationed in New Delhi as the South Asia bureau chief for The Wall Street Journal, Pearl later moved to Pakistan to investigate terrorism following the Sept. 11, 2001, terrorist attacks in New York City.
After kidnapping Pearl at a restaurant in Karachi, southern Pakistan, the Islamist terrorists, who identified themselves as the National Movement for the Restoration of Pakistani Sovereignty, accused him of being an Israeli spy and sent the United States a list of demands for his release.
However, Washington did not meet their demands, and Pearl was ultimately executed after being held captive for five weeks.
His wife, Mariane Pearl, gave birth to a baby boy, Adam D. Pearl, in Paris later that year. On the Daniel Pearl Foundation website, she said, “Adam’s birth rekindles the joy, love, and humanity that Danny radiated wherever he went.”
The post Indian Army Kills Islamist Terrorist Linked to 2002 Murder of Jewish-American Journalist Daniel Pearl first appeared on Algemeiner.com.
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Jewish Jewelry Shop Owners Brutally Assaulted in Tunisia Days Before Annual Pilgrimage

A Jewish jewelry shop owner in Djerba, Tunisia, was brutally attacked by a man wielding a machete. Photo: Screenshot
A Jewish jewelry shop owner in Djerba, Tunisia, was brutally attacked by a man wielding a machete just days before the Tunisian island was set to host its annual Jewish pilgrimage, which is expected to draw thousands of visitors.
On Wednesday morning, two Jewish men — owners of a jewelry shop in the center of the island, located off Tunisia’s southeast coast — were physically assaulted by a man carrying a large knife.
Although the attack was halted when one of them screamed — alerting members of the local Jewish community who subdued the assailant — one of them was left severely injured.
URGENT !!! Tentative de meurtre dans la
communauté juive de Djerba.
Un homme a tourné hier dans tous les magasins pour demander s’il appartenaient à un Juif et est revenu
ce matin avec une machette tentant, cette fois, de tuer
le propriétaire juif. pic.twitter.com/hxYBvrJFMV— Radio Shalom (@radioshalom94_8) May 8, 2025
According to local media reports, the attacker had surveyed the island the day before, visiting several stores to identify those owned by Jews. Local police arrested him shortly following the assault.
After the attack, one of the owners was admitted to the hospital with severe injuries. The 50-year-old Jewish man had his fingers severed during the assault and underwent surgery to reattach them.
גורמים בקהילה היהודית בתוניסיה לכאן חדשות: מוכר יהודי נדקר בשוק באי ג’רבה על ידי תושב שאינו יהודי. לפי הגורמים, לפני כשבועיים נדקרה באזור תיירת מצרפת שזוהתה בטעות כיהודייה @kaisos1987 @OmerShahar123 pic.twitter.com/AbG7LA6m97
— כאן חדשות (@kann_news) May 8, 2025
Israeli Foreign Minister Gideon Saar condemned the attack and expressed his wishes for a swift recovery to the victims.
“This attack comes two years after the previous deadly assault that claimed Jewish lives and the lives of security personnel during the Lag BaOmer celebration,” the top Israeli diplomat wrote in a post on X.
“I call on the Tunisian authorities to take all necessary measures to protect the Jewish community,” Saar continued.
I strongly condemn the attack on a Jew in Djerba, Tunisia today. I wish a speedy recovery to the injured.
This attack comes two years after the previous deadly assault that claimed Jewish lives and the lives of security personnel during the Lag BaOmer celebration.
I call on the…— Gideon Sa’ar | גדעון סער (@gidonsaar) May 8, 2025
Djerba is home to the majority of Tunisia’s Jewish community, numbering about 2,000 people, and is also where the renowned El Ghriba Synagogue, one of North Africa’s oldest synagogues, is located.
The attack comes just a week before Jewish pilgrims are expected to arrive on the island for the Lag B’Omer holiday, when thousands gather annually for three days of festivities. The annual pilgrimage to El Ghriba Synagogue, scheduled for May 15 and 16 this year, draws visitors from around the world.
The synagogue has been targeted in multiple terrorist attacks over the years, including in 1985, 2002, and 2023.
Two years ago, a shooting at the synagogue claimed the lives of two Jewish cousins and three police officers. Aviel Hadad, a 30-year-old Israeli goldsmith, and Ben Hadad, a 42-year-old Frenchman who had traveled to join the festivities, were among the victims.
The post Jewish Jewelry Shop Owners Brutally Assaulted in Tunisia Days Before Annual Pilgrimage first appeared on Algemeiner.com.
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