RSS
Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant

Editor’s note: This article is part of a new series, Sign Post, which explores street signs and other locations around the city that are named in honor of Jewish New Yorkers.
(New York Jewish Week) — At the intersection of Flatbush Avenue Extension and Dekalb Avenue in Downtown Brooklyn sits Junior’s, an iconic New York restaurant and bakery famous for creating “The World’s Most Fabulous Cheesecake,” as they describe it.
For the last 24 years, the intersection has been known as Harry Rosen Way — Cheesecake Corner, named for the Jewish New Yorker who opened the Brooklyn institution in November 1950. Rosen died in 1996 at age 92; after handing the business to his sons, Junior’s is now run by grandsons Alan Rosen and Kevin Rosen.
“I see it definitely as part of the Jewish tradition,” Alan Rosen told the New York Jewish Week about Junior’s iconic cheesecakes last year. “I don’t think America identifies it as a Jewish dessert, but it has its roots there for sure. We came here from Eastern Europe. We brought our recipes to the Lower East Side and you know, we went from there.”
The busy intersection was co-named for Harry Rosen in March 1999. As the New York Daily News reported at the time: “Scores of onlookers waited for free slices of cheesecake, the green street sign was unveiled to applause, in honor of the son of immigrants who built a world-famous restaurant that is a required stop for campaigning Presidents, entertainers and other notables in downtown Brooklyn.”
“If one child tugs on his mother’s sleeve and asks why the street is named Harry Rosen Way and Cheesecake Corner,” Alan Rosen was quoted by Newsday as saying at the unveiling, the mother should tell “the story of a man who was poor and built a business up from nothing.”
Harry Rosen was born on the Lower East Side in 1904. After dropping out of school at age 13 to work at a soda fountain, Rosen — who “started making egg creams on the lower East Side of Manhattan, saving a nickel a day,” as Alan Rosen said in 1999 — eventually opened four sandwich shops in Manhattan.
In 1929, he opened The Enduro Cafe, a lively steakhouse with a nightclub-like atmosphere on the corner of Flatbush and Dekalb in Brooklyn. Though the restaurant closed in 1949, Rosen did not want to abandon the location. Instead, the following year, he opened a more family-friendly establishment, Junior’s — named for Rosen’s two sons, Walter and Marvin.
A replica of the sign hangs above the hostess stand inside the restaurant. (Julia Gergely)
When the Brooklyn Dodgers moved to Los Angeles in 1957 and nearby Ebbets Field, in Flatbush, was demolished in 1960, much of the borough lost its luster. It was time for Junior’s to innovate: Rosen hired Danish-born baker Eigel Peterson to perfect the restaurant’s baked goods, and it was then that the restaurant’s world-famous cheesecake recipe was developed, alongside danishes, rugelach and other cakes.
Per the restaurant’s website: “The Rosen family saw all the changes in Brooklyn in the 1960s including the flight to suburbia, the rise of gangs, high unemployment in the borough and the city. However, Harry Rosen never thought for a moment that he would join the exodus from Downtown. Junior’s in the 1960’s was a place where all colors of people in all styles of dress could gather without tensions. Good food and good service became the great equalizer.”
Later that decade, Rosen’s sons took over the business, with grandsons Alan and Kevin coming on board in the 1990s. Throughout the decades, Junior’s has remained a mainstay for locals, politicians and celebrities — and has become something of a pop culture icon itself. The restaurant and its cheesecakes have been featured everywhere from a Notorious B.I.G. music video to MTV reality show “Making the Band” to the HBO hit “Sex and the City.”
Now boasting a thriving mail-order business for its cheesecake, Junior’s has also expanded to include two Midtown outposts and one at Foxwoods Casino.
But the original restaurant remains a Brooklyn institution. On a steamy day earlier this week, when the temperature climbed into the 90s, the atmosphere inside the 420-seat restaurant was jovial. Manager Will McCarthy pointed the New York Jewish Week to an indoor copy of the Harry Rosen Way — Cheesecake Corner street sign, which reads “Do the Right Thing Way” on the back. It’s signed by that film’s Brooklyn-based director, Spike Lee. (The restaurant is not in the movie, said McCarthy, but Lee is a regular.)
Director Spike Lee signed the back of the indoor sign: “To Junior’s, Da best cheesecake in da world. Peace and love Spike Lee.” (Julia Gergely)
McCarthy, who has been with Junior’s for 17 years, said the best part of his job is “meeting new people every day.”
Community-mindedness remains at the heart of the business; as the New York Jewish Week reported last year, Junior’s hosted a gun buyback event in Brooklyn in an effort to prevent violence. “I’m in the restaurant business,” Alan Rosen said. “But I took it upon myself to do something. It was a tipping point.”
And just what makes Junior’s cheesecake so special? “Besides the love, he said, “it’s cream cheese, it’s fresh eggs, it’s sugar, heavy cream and a touch of vanilla.”
—
The post Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant appeared first on Jewish Telegraphic Agency.
RSS
After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War

Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa
Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.
Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.
“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”
GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’
Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.
“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.
“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.
“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.
After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”
RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL
Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”
Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.
“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.
She added: “Maybe there is a chance the war ends at October 7, two years after it began.”
RSS
Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests

A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco
Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.
People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.
“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”
Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.
On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.
Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.
On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.
“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.
Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.
RSS
Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan

Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas
Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.