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Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant
Editor’s note: This article is part of a new series, Sign Post, which explores street signs and other locations around the city that are named in honor of Jewish New Yorkers.
(New York Jewish Week) — At the intersection of Flatbush Avenue Extension and Dekalb Avenue in Downtown Brooklyn sits Junior’s, an iconic New York restaurant and bakery famous for creating “The World’s Most Fabulous Cheesecake,” as they describe it.
For the last 24 years, the intersection has been known as Harry Rosen Way — Cheesecake Corner, named for the Jewish New Yorker who opened the Brooklyn institution in November 1950. Rosen died in 1996 at age 92; after handing the business to his sons, Junior’s is now run by grandsons Alan Rosen and Kevin Rosen.
“I see it definitely as part of the Jewish tradition,” Alan Rosen told the New York Jewish Week about Junior’s iconic cheesecakes last year. “I don’t think America identifies it as a Jewish dessert, but it has its roots there for sure. We came here from Eastern Europe. We brought our recipes to the Lower East Side and you know, we went from there.”
The busy intersection was co-named for Harry Rosen in March 1999. As the New York Daily News reported at the time: “Scores of onlookers waited for free slices of cheesecake, the green street sign was unveiled to applause, in honor of the son of immigrants who built a world-famous restaurant that is a required stop for campaigning Presidents, entertainers and other notables in downtown Brooklyn.”
“If one child tugs on his mother’s sleeve and asks why the street is named Harry Rosen Way and Cheesecake Corner,” Alan Rosen was quoted by Newsday as saying at the unveiling, the mother should tell “the story of a man who was poor and built a business up from nothing.”
Harry Rosen was born on the Lower East Side in 1904. After dropping out of school at age 13 to work at a soda fountain, Rosen — who “started making egg creams on the lower East Side of Manhattan, saving a nickel a day,” as Alan Rosen said in 1999 — eventually opened four sandwich shops in Manhattan.
In 1929, he opened The Enduro Cafe, a lively steakhouse with a nightclub-like atmosphere on the corner of Flatbush and Dekalb in Brooklyn. Though the restaurant closed in 1949, Rosen did not want to abandon the location. Instead, the following year, he opened a more family-friendly establishment, Junior’s — named for Rosen’s two sons, Walter and Marvin.
A replica of the sign hangs above the hostess stand inside the restaurant. (Julia Gergely)
When the Brooklyn Dodgers moved to Los Angeles in 1957 and nearby Ebbets Field, in Flatbush, was demolished in 1960, much of the borough lost its luster. It was time for Junior’s to innovate: Rosen hired Danish-born baker Eigel Peterson to perfect the restaurant’s baked goods, and it was then that the restaurant’s world-famous cheesecake recipe was developed, alongside danishes, rugelach and other cakes.
Per the restaurant’s website: “The Rosen family saw all the changes in Brooklyn in the 1960s including the flight to suburbia, the rise of gangs, high unemployment in the borough and the city. However, Harry Rosen never thought for a moment that he would join the exodus from Downtown. Junior’s in the 1960’s was a place where all colors of people in all styles of dress could gather without tensions. Good food and good service became the great equalizer.”
Later that decade, Rosen’s sons took over the business, with grandsons Alan and Kevin coming on board in the 1990s. Throughout the decades, Junior’s has remained a mainstay for locals, politicians and celebrities — and has become something of a pop culture icon itself. The restaurant and its cheesecakes have been featured everywhere from a Notorious B.I.G. music video to MTV reality show “Making the Band” to the HBO hit “Sex and the City.”
Now boasting a thriving mail-order business for its cheesecake, Junior’s has also expanded to include two Midtown outposts and one at Foxwoods Casino.
But the original restaurant remains a Brooklyn institution. On a steamy day earlier this week, when the temperature climbed into the 90s, the atmosphere inside the 420-seat restaurant was jovial. Manager Will McCarthy pointed the New York Jewish Week to an indoor copy of the Harry Rosen Way — Cheesecake Corner street sign, which reads “Do the Right Thing Way” on the back. It’s signed by that film’s Brooklyn-based director, Spike Lee. (The restaurant is not in the movie, said McCarthy, but Lee is a regular.)
Director Spike Lee signed the back of the indoor sign: “To Junior’s, Da best cheesecake in da world. Peace and love Spike Lee.” (Julia Gergely)
McCarthy, who has been with Junior’s for 17 years, said the best part of his job is “meeting new people every day.”
Community-mindedness remains at the heart of the business; as the New York Jewish Week reported last year, Junior’s hosted a gun buyback event in Brooklyn in an effort to prevent violence. “I’m in the restaurant business,” Alan Rosen said. “But I took it upon myself to do something. It was a tipping point.”
And just what makes Junior’s cheesecake so special? “Besides the love, he said, “it’s cream cheese, it’s fresh eggs, it’s sugar, heavy cream and a touch of vanilla.”
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The post Cheesecake Corner in Brooklyn honors the Jewish founder of Junior’s restaurant appeared first on Jewish Telegraphic Agency.
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Former Columbia University President Appointed as UK Economic Adviser
Columbia University administrators and faculty, led by President Minouche Shafik, testified before the US House Committee on Education and the Workforce on April 17, 2024. Photo: Jack Gruber/Reuters Connect
i24 News – British Prime Minister Keir Starmer has named Minouche Shafik, former president of Columbia University, as his chief economic adviser at Downing Street, a move aimed at stabilizing the country’s fragile economy and averting a potential budget crisis.
Shafik, an economist of Egyptian origin with dual British and American nationality, has held senior roles at the Bank of England, the IMF, and the World Bank.
She later led the London School of Economics and was elevated to the House of Lords in 2020.
Her tenure in the United States was more turbulent. Shafik stepped down as president of Columbia University in 2024 after just a year in office, amid fierce criticism over her handling of pro-Palestinian protests following the Hamas attacks of October 7, 2023, and the subsequent war in Gaza.
US officials accused her of failing to confront antisemitism on campus, while students and faculty condemned her decision to call in police to dismantle protest encampments.
Since returning to Britain, Shafik has played an active role in policy and cultural institutions. She advised Foreign Secretary David Lammy on international aid reform, has chaired the Victoria & Albert Museum since January, and led the “Economy 2030” inquiry for the Resolution Foundation, where she argued for reforms to the UK’s system of wealth taxation.
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Israel Mulls West Bank Annexation in Response to Moves to Recognize Palestine
The Jordan Valley. Photo: Юкатан via Wikimedia Commons.
Israel is considering annexation in the West Bank as a possible response to France and other countries recognizing a Palestinian state, according to three Israeli officials and the idea will be discussed further on Sunday, another official said.
Extension of Israeli sovereignty to the West Bank – de facto annexation of land captured in the 1967 Middle East war – was on the agenda for Prime Minister Benjamin Netanyahu’s security cabinet meeting late on Sunday that is expected to focus on the Gaza war, a member of the small circle of ministers said.
It is unclear where precisely any such measure would be applied and when, whether only in Israeli settlements or some of them, or in specific areas of the West Bank like the Jordan Valley and whether any concrete steps, which would likely entail a lengthy legislative process, would follow discussions.
Any step toward annexation in the West Bank would likely draw widespread condemnation from the Palestinians, who seek the territory for a future state, as well as Arab and Western countries. It is unclear where US President Donald Trump stands on the matter. The White House and State Department did not immediately respond to a request for comment.
A spokesperson for Israeli Foreign Minister Gideon Saar did not respond to a request for comment on whether Saar had discussed the move with his US counterpart Marco Rubio during his visit to Washington last week.
Netanyahu’s office did not immediately respond to a request for comment on whether the prime minister supports annexation and if so, where.
A past pledge by Netanyahu to annex Jewish settlements and the Jordan Valley was scrapped in 2020 in favor of normalizing ties with the United Arab Emirates and Bahrain in the Abraham Accords brokered by Trump in his first term in office.
The office of Palestinian President Mahmoud Abbas did not immediately respond to a request for comment. The United States said on Friday it would not allow Abbas to travel to New York for the United Nations gathering of world leaders, where several US allies are set to recognize Palestine as a state.
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Israel Pounds Gaza City Suburbs, Netanyahu to Convene Security Cabinet
Israeli Prime Minister Benjamin Netanyahu speaks to the press on Capitol Hill, Washington, DC, July 8, 2025. REUTERS/Evelyn Hockstein
Israeli forces pounded the suburbs of Gaza City overnight from the air and ground, destroying homes and driving more families out of the area as Prime Minister Benjamin Netanyahu’s security cabinet was set on Sunday to discuss a plan to seize the city.
Residents of Sheikh Radwan, one of the largest neighborhoods of Gaza City, said the territory had been under Israeli tank shelling and airstrikes throughout Saturday and on Sunday, forcing families to seek shelter in the western parts of the city.
The Israeli military has gradually escalated its operations around Gaza City over the past three weeks, and on Friday it ended temporary pauses in the area that had allowed for aid deliveries, designating it a “dangerous combat zone.”
“They are crawling into the heart of the city where hundreds of thousands are sheltering, from the east, north, and south, while bombing those areas from the air and ground to scare people to leave,” said Rezik Salah, a father of two, from Sheikh Radwan.
An Israeli official said Netanyahu’s security cabinet will convene on Sunday evening to discuss the next stages of the planned offensive to seize Gaza City, which he has described as Hamas’ last bastion.
A full-scale offensive is not expected to start for weeks. Israel says it wants to evacuate the civilian population before moving more ground forces in.
HAMAS SPOKESPERSON TARGETED
Netanyahu confirmed on Sunday that Israeli forces had targeted Abu Ubaida, the spokesperson of Hamas’ armed wing. Defense Minister Israel Katz said that Abu Ubaida was killed. Two Hamas officials contacted by Reuters did not respond to requests for comment.
Gaza health authorities said 15 people, including five children, were killed in the attack on a residential building in the heart of Gaza City.
Abu Ubaida, also known as Hozayfa Al-Khalout, is a well-known figure to Palestinians and Israelis alike, close to Hamas’ top military leaders and in charge of delivering the group’s messages, often via video, for around two decades, delivering statements while wearing a red keffiyeh that concealed his face.
The US targeted him with sanctions in April 2024, accusing him of leading the “cyber influence department” of al-Qassam Brigades.
In his last statement on Friday, he warned that the planned Israeli offensive on Gaza City would endanger the hostages.
On Saturday, Red Cross head Mirjana Spoljaric said an evacuation from the city would provoke a massive population displacement that no other area in the enclave is equipped to absorb, with shortages of food, shelter and medical supplies.
“People who have relatives in the south left to stay with them. Others, including myself, didn’t find a space as Deir Al-Balah and Mawasi are overcrowded,” said Ghada, a mother of five from the city’s Sabra neighborhood.
Around half of the enclave’s more than 2 million people are presently in Gaza City. Several thousand were estimated to have left the city for central and southern areas of the enclave.
Israel’s military has warned its political leaders that the offensive is endangering hostages still being held by Hamas in Gaza. Protests in Israel calling for an end to the war and the release of the hostages have intensified in the past few weeks.