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For National Women’s Soccer League commissioner Jessica Berman, growing women’s soccer starts with Jewish values
(JTA) — Some sports fans collect trading cards. Others collect autographs. You could say Jessica Berman collects sports leagues.
Berman, a Jewish day school alum with deep roots in New York’s Jewish community, took the reins of the National Women’s Soccer League in April 2022. It was the latest stop in a decorated and pioneering front-office career that has included prominent positions with the National Lacrosse League and the National Hockey League — as well as a portfolio as a labor lawyer that included work with the NBA, NFL and MLB.
The National Women’s Soccer League, which held its inaugural season in 2013, currently has 12 teams and a regular season that runs from March through October. Berman stepped in at a crucial time for the league, which was navigating the a major sex abuse scandal in 2021 that led to lifetime bans for four coaches and the resignation of one of Berman’s predecessors.
In addition to managing the fallout from that scandal, Berman is charged with presiding over the league’s continued growth. The NWSL added two teams in 2022 and plans to expand to 16 teams by 2026. This comes at a time when the FIFA Women’s World Cup has also experienced an uptick in popularity and grew to 32 countries this year. This summer, 61 NWSL players appeared on World Cup rosters in the tournament.
“Hopefully that inspires people to recognize that when we invest resources in girls and women, that great things will happen and that they’re incredible, their athleticism is incredible and incredibly entertaining,” Berman told the Jewish Telegraphic Agency.
One of her goals, she said, is to “have people here in this country recognize that if you loved watching the World Cup, you don’t have to wait every four years to get excited.”
Berman’s love of sports began during her childhood in Brooklyn, where she grew up in a Conservative Jewish household and attended Jewish day school from first through eighth grade at the East Midwood Jewish Center. She said she regularly celebrated Shabbat with her family and spent Jewish holidays with her extended family, who were Orthodox. She said she was “definitely raised with a very strong sense of being Jewish in my community.”
Berman, who is in her mid-40s, said she didn’t play traditional team sports growing up, in part because of a lack of access. Title IX, the federal statute guaranteeing equal access to sports for boys and girls, had been enacted in 1972 but had not yet changed the sports landscape everywhere.
“Looking back on it, having grown up in a very urban environment where Title IX I don’t think permeated the urban centers as quickly as it did suburbs, there really weren’t sports for girls in my childhood,” she said. “And even in my community, it was definitely not something that girls did.”
Instead, Berman’s sports involvement was focused on dance, and she took classes from age 6 through college. Her interest in sports management as a career emerged in high school.
“Having grown up in Brooklyn, I decided that sport was one of the few things in our social fabric that had the power to unite communities,” Berman said. “I was really obsessed with diversity and inclusion and how we could bring people together who had different backgrounds, and decided I wanted to work in an industry that had that kind of power.”
After earning her bachelor’s degree in sports management from the University of Michigan and her law degree from Fordham University, Berman launched her career in sports.
She first worked at the Los Angeles-based law firm Proskauer Rose LLP, which specializes in issues surrounding collective bargaining in professional sports. From there, Berman joined the NHL, where over the course of 13 years she would serve as senior counsel and a vice president overseeing numerous aspects of the league, from legal to corporate social responsibility to the NHL Foundation, the league’s philanthropic arm.
In 2019, Berman became the deputy commissioner of the National Lacrosse League, making her the first woman to hold that title in a men’s professional sports league.
When the opportunity first presented itself, Berman told USA Today, she was hesitant about the demands of the role and what it would mean for her family. But she recalled her son saying, “Are you kidding, Mom? This is going to make you a pioneer.” She spent two and a half years at the NLL before accepting the top job at the NWSL.
Berman said that while each sport has its own unique traditions and cultures, by and large they are more similar than they are different. The biggest change with her job at the NWSL is navigating the gender divide that exists in professional sports — from the fight for equal pay to challenges stemming from sexism, financial constraints and media coverage. Last year, U.S. Soccer became the sport’s first national governing body to promise equal pay for its men’s and women’s national teams, a milestone victory in the fight for pay equity in sports following a long and high-profile fight by members of the women’s team.
“Women’s sports has just historically been under-resourced, undervalued and measured based on past performance, not future potential,” Berman said. “And it has unfortunately created what has become historically, I think, a self-fulfilling cycle of not being in a position to reach its full potential.”
As women’s soccer is on the rise in the U.S. and around the world, another demographic is particularly underrepresented: Jewish women. There were no known Jewish players in the World Cup, though there have been in the past, and few, if any, in the NWSL.
“I can’t think of a cultural barrier or a reason why that would be true,” Berman said. “Particularly when you think about the hotbeds of soccer and girls soccer in our country, they’re certainly places where there are plenty of Jews in those communities. So I have no idea why that would be the case.”
While Jewish representation is lacking on the pitch, Berman is not the only Jewish woman in a prominent position in the NWSL. Two former players, Yael Averbuch West and Cami Levin Ashton, are now general managers in the league.
Averbuch West said Berman is dedicated to helping the league and its clubs continue to grow and frequently checks in to offer support — including by attending games in person.
While the two haven’t explicitly discussed their Jewishness, Averbuch West said Berman “feels familiar” because of their shared background. “Especially Jewish women in sports, there’s not many of us,” she added.
Averbuch West, who last played in 2018, said she still hears from fans who say she is their favorite player because she is one of the rare Jewish players.
“I think for young soccer fans and players, to see a Jewish woman involved in the game and running one of the best leagues in the world is hugely important,” Averbuch West said.
Does Berman feel her Jewish values overlap with her job? “Oh my God, yes,” she said. “In this role in particular, I’ve never felt more aligned with the values that were instilled in me as a child, which include empowering others and ensuring that there is an equal playing field, that marginalized and underrepresented groups have to support each other and work together.”
Berman said a central part of her Jewish education was focused on the history of oppression shared by the Jewish and Black communities.
“The values I was raised with was to say, like, we are less than 1% of the population,” she said. “That doesn’t only mean that we have to support and invest in our own people and communities, but also look out for other marginalized groups and recognize that there’s a shared experience in not being offered the opportunity to be taken seriously and treated fairly.”
Berman, who now lives in Westchester County and belongs to Westchester Jewish Center, a Conservative congregation, said Judaism is still part of her family life. Her older son was supposed to celebrate his bar mitzvah in Israel, but that was derailed by the pandemic. Her younger son is preparing for his bar mitzvah in December, and Berman said she plans to take her kids to Israel next summer.
In May, Berman was honored by UJA-Federation of New York, where she was presented with the David J. Stern Leadership Award, named for the longtime Jewish NBA commissioner who died in 2020.
National Women’s Soccer League Commissioner Jessica Berman holds the David J. Stern Leadership Award with her children, Noah, left, and Andrew, right. (Michael Priest Photography)
One of the speakers at Berman’s honorary luncheon was Mark Wilf, a Jewish businessman and philanthropist who owns the NFL’s Minnesota Vikings as well as the professional men’s and women’s soccer clubs in Orlando. Wilf has also led the boards of the Jewish Federations of North America and the Jewish Agency for Israel, as well as 70 Faces Media, JTA’s parent company, and is active in Holocaust awareness efforts.
Wilf, as a team owner, first met Berman during her interview process for the job. He said he was “immediately impressed.” He also serves on the league’s executive committee, and said Berman has succeeded in “getting the league to grow in a variety of ways” — including through expanding the league office and number of teams, and in engaging with teams, players and the players union.
“I think given the role of the growth of women’s sports — you have the Women’s World Cup just recently, and you’ve seen all the growth in terms of the interest in the game, purchasing of franchises, the expansion process — I think that’s in large part [due] to her professionalism that’s helped build the league to where we are now,” Wilf said.
Throughout her career, Berman has worked closely with a number of other Jewish industry leaders, including NHL commissioner Gary Bettman, who Berman said is “unapologetic about his Jewish heritage,” and NBA commissioner Adam Silver, from whom she said she has learned best practices as a league commissioner.
As the NWSL approaches the end of its regular season and looks toward the playoffs and beyond, Berman is grateful for the opportunity she has to “do what I think sports do best, which is use our power to change the world,” she said.
“My job is to inspire the next generation to think differently about opportunity, and in particular, women and girls,” she added. “I can’t imagine my purpose being more manifested than it is in this role right now.”
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Trump Proposes Resettlement of Gazans as Netanyahu Visits White House
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House in Washington, DC, US, Feb. 4, 2025. Photo: REUTERS/Elizabeth Frantz
US President Donald Trump on Tuesday proposed the resettlement of Palestinians from Gaza to neighboring countries, calling the enclave a “demolition site” and saying residents have “no alternative” as he held critical talks with Israeli Prime Minister Benjamin Netanyahu at the White House.
“[The Palestinians] have no alternative right now” but to leave Gaza, Trump told reporters before Netanyahu arrived. “I mean, they’re there because they have no alternative. What do they have? It is a big pile of rubble right now.”
Trump repeated his call for Egypt, Jordan, and other Arab states in the region to take in Palestinians from Gaza after nearly 16 months of war there between Israel and the Palestinian terrorist group Hamas, which ruled the enclave before the war and remains the dominant faction.
Arab leaders have adamantly rejected Trump’s proposal. However, Trump argued on Tuesday that Palestinians would benefit from leaving Gaza and expressed astonishment at the notion that they would want to remain.
“Look, the Gaza thing has not worked. It’s never worked. And I feel very differently about Gaza than a lot of people. I think they should get a good, fresh, beautiful piece of land. We’ll get some people to put up the money to build it and make it nice and make it habitable and enjoyable,” Trump said.
Referring to Gaza as a “pure demolition site,” the president said he doesn’t “know how they [Palestinians] could want to stay” when asked about the reaction of Palestinian and Arab leaders to his proposal.
“If we could find the right piece of land, or numerous pieces of land, and build them some really nice places, there’s plenty of money in the area, that’s for sure,” Trump continued. “I think that would be a lot better than going back to Gaza, which has had decades and decades of death.”
However, Trump clarified that he does “not necessarily” support Israel permanently annexing and resettling Gaza.
Trump later made similar remarks with Netanyahu at his side in the Oval Office, suggesting that Palestinians should leave Gaza for good “in nice homes and where they can be happy and not be shot, not be killed.”
“They are not going to want to go back to Gaza,” he said.
Trump did not offer any specifics about how a resettlement process could be implemented.
The post-war future of Palestinians in Gaza has loomed as a major point of contention within both the United States and Israel. The former Biden administration emphatically rejected the notion of relocating Gaza civilians, demanding a humanitarian aid “surge” into the beleaguered enclave.
Trump has previously hinted at support for relocating Gaza civilians. Last month, the president said he would like to “just clean out” Gaza and resettle residents in Jordan or Egypt.
Steve Witkoff, the US special envoy to the Middle East, defended Trump’s comments in a Tuesday press conference, arguing that Gaza will remain uninhabitable for the foreseeable future.
“When the president talks about ‘cleaning it out,’ he talks about making it habitable,” Witkoff said. “It is unfair to have explained to Palestinians that they might be back in five years. That’s just preposterous.
Trump’s comments were immediately met with backlash, with some observers accusing him of supporting an ethnic cleansing plan. However, proponents of the proposal argue that it could offer Palestinians a better future and would mitigate the threat posed by Hamas.
Hamas-led Palestinian terrorists started the Gaza war on Oct. 7, 2023, when they invaded southern Israel, murdered 1,200 people, and kidnapped 251 hostages back to Gaza while perpetrating widespread sexual violence in what was the deadliest day for Jews since the Holocaust.
Israel responded with a military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in neighboring Gaza.
Last month, both sides reached a Gaza ceasefire and hostage-release deal brokered by the US, Egypt, and Qatar.
Under phase one of the agreement, Hamas will, over six weeks, free a total of 33 Israeli hostages, eight of whom are deceased, and in exchange, Israel will release over 1,900 Palestinian prisoners, many of whom are serving multiple life sentences for terrorist activity. Meanwhile, fighting in Gaza will stop as negotiators work on agreeing to a second phase of the agreement, which is expected to include Hamas releasing all remaining hostages held in Gaza and the complete withdrawal of Israeli forces from the enclave.
The ceasefire and the future of Gaza were expected to be key topics of conversation between Trump and Netanyahu, along with the possibility of Israel and Saudi Arabia normalizing relations and Iran’s nuclear program.
Riyadh has indicated that any normalization agreement with Israel would need to include an end to the Gaza war and the pathway to the formation of a Palestinian state.
However, perhaps the most strategically important subject will be Iran, particularly how to contain its nuclear program and combat its support for terrorist proxies across the Middle East. In recent weeks, many analysts have raised questions over whether Trump would support an Israeli strike on Iran’s nuclear facilities, which both Washington and Jerusalem fear are meant to ultimately develop nuclear weapons.
Netanyahu on Tuesday was the first foreign leader to visit the White House since Trump’s inauguration last month.
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Trump Reimposes ‘Maximum Pressure’ on Iran, Aims to Drive Oil Exports to Zero
US President Donald Trump speaks at the White House, in Washington, DC, Feb. 3, 2025. Photo: REUTERS/Elizabeth Frantz
US President Donald Trump on Tuesday restored his “maximum pressure” campaign on Iran that includes efforts to drive its oil exports down to zero in order to stop Tehran from obtaining a nuclear weapon.
Ahead of his meeting with Israeli Prime Minister Benjamin Netanyahu, Trump signed the presidential memorandum reimposing Washington’s tough policy on Iran that was practiced throughout his first term.
As he signed the memo, Trump described it as very tough and said he was torn on whether to make the move. He said he was open to a deal with Iran and expressed a willingness to talk to the Iranian leader.
“With me, it’s very simple: Iran cannot have a nuclear weapon,” Trump said. Asked how close Tehran is to a weapon, Trump said: “They’re too close.”
Iran‘s mission to the United Nations in New York did not immediately respond to a request for comment.
Trump has accused former President Joe Biden of failing to rigorously enforce oil-export sanctions, which Trump says emboldened Tehran by allowing it to sell oil to fund a nuclear weapons program and armed militias in the Middle East.
Iran is “dramatically” accelerating enrichment of uranium to up to 60 percent purity, close to the roughly 90 percent weapons-grade level, the UN nuclear watchdog chief told Reuters in December. Iran has denied wanting to develop a nuclear weapon.
Trump‘s memo, among other things, orders the US Treasury secretary to impose “maximum economic pressure” on Iran, including sanctions and enforcement mechanisms on those violating existing sanctions.
It also directs the Treasury and State Department to implement a campaign aimed at “driving Iran‘s oil exports to zero.” US oil prices pared losses on Tuesday on the news that Trump planned to sign the memo, which offset some weakness from the tariff drama between Washington and Beijing.
Tehran’s oil exports brought in $53 billion in 2023 and $54 billion a year earlier, according to US Energy Information Administration estimates. Output during 2024 was running at its highest level since 2018, based on OPEC data.
Trump had driven Iran‘s oil exports to near-zero during part of his first term after re-imposing sanctions. They rose under Biden’s tenure as Iran succeeded in evading sanctions.
The Paris-based International Energy Agency believes Saudi Arabia, the United Arab Emirates, and other OPEC members have spare capacity to make up for any lost exports from Iran, also an OPEC member.
PUSH FOR SANCTIONS SNAPBACK
China does not recognize US sanctions and Chinese firms buy the most Iranian oil. China and Iran have also built a trading system that uses mostly Chinese yuan and a network of middlemen, avoiding the dollar and exposure to US regulators.
Kevin Book, an analyst at ClearView Energy, said the Trump administration could enforce the 2024 Stop Harboring Iranian Petroleum (SHIP) law to curtail some Iranian barrels.
SHIP, which the Biden administration did not enforce strictly, allows measures on foreign ports and refineries that process petroleum exported from Iran in violation of sanctions. Book said a move last month by the Shandong Port Group to ban US-sanctioned tankers from calling into its ports in the eastern Chinese province signals the impact SHIP could have.
Trump also directed his UN ambassador to work with allies to “complete the snapback of international sanctions and restrictions on Iran,” under a 2015 deal between Iran and key world powers that lifted sanctions on Tehran in return for restrictions on its nuclear program.
The US quit the agreement in 2018, during Trump‘s first term, and Iran began moving away from its nuclear-related commitments under the deal. The Trump administration had also tried to trigger a snapback of sanctions under the deal in 2020, but the move was dismissed by the UN Security Council.
Britain, France, and Germany told the United Nations Security Council in December that they are ready — if necessary — to trigger a snapback of all international sanctions on Iran to prevent the country from acquiring a nuclear weapon.
They will lose the ability to take such action on Oct. 18 when a 2015 UN resolution expires. The resolution enshrines Iran‘s deal with Britain, Germany, France, the United States, Russia, and China that lifted sanctions on Tehran in exchange for restrictions on its nuclear program.
Iran‘s UN ambassador, Amir Saeid Iravani, has said that invoking the “snap-back” of sanctions on Tehran would be “unlawful and counterproductive.”
European and Iranian diplomats met in November and January to discuss if they could work to defuse regional tensions, including over Tehran’s nuclear program, before Trump returned.
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Trump Stops US Involvement With UN Rights Body, Extends UNRWA Funding Halt
An UNRWA aid truck at the Rafah border crossing between Egypt and the Gaza Strip. Photo: Reuters/Amr Abdallah Dalsh
US President Donald Trump on Tuesday ordered an end to US engagement with the United Nations Human Rights Council and continued a halt to funding for the UN Palestinian relief agency UNRWA.
The move coincides with a visit to Washington by Israeli Prime Minister Benjamin Netanyahu, who has long been critical of UNRWA, accusing it of anti-Israel incitement and its staff of being “involved in terrorist activities against Israel.”
During Trump‘s first term in office, from 2017-2021, he also cut off funding for UNRWA, questioning its value, saying that Palestinians needed to agree to renew peace talks with Israel, and calling for unspecified reforms.
The first Trump administration also quit the 47-member Human Rights Council halfway through a three-year term over what it called chronic bias against Israel and a lack of reform. The US is not currently a member of the Geneva-based body. Under former President Joe Biden, the US served a 2022-2024 term.
A council working group is due to review the US human rights record later this year, a process all countries undergo every few years. While the council has no legally binding power, its debates carry political weight and criticism can raise global pressure on governments to change course.
Since taking office for a second term on Jan. 20, Trump has ordered that the US withdraw from the World Health Organization and from the Paris climate agreement — also steps he took during his first term in office.
The US was UNRWA’s biggest donor — providing $300 million-$400 million a year — but Biden paused funding in January 2024 after Israel accused about a dozen UNRWA staff of taking part in the deadly Oct. 7, 2023, attack on Israel by Palestinian terrorist group Hamas that triggered the war in Gaza.
The US Congress then formally suspended contributions to UNRWA until at least March 2025.
The United Nations has said that nine UNRWA staff may have been involved in the Oct. 7, 2023, attack and were fired. A Hamas commander in Lebanon — killed in September by Israel — was also found to have had a UNRWA job.
An Israeli ban went into effect on Jan. 30 that prohibits UNRWA from operating on its territory or communicating with Israeli authorities. UNRWA has said operations in Gaza and West Bank will also suffer.
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