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How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment

(JTA) — For years, the Hanukkah llama has been a corny cliche that skeptics of the big-box Hanukkah industrial complex love to hate.

What does a South American animal have to do with a holiday commemorating a Jewish miracle in the Middle East? Is a not-quite rhyme enough to justify “Happy Llamakah” sweaters and socks? Just why are the aisles of TJ Maxx and other stores hawking holiday merchandise filled with Hanukkah llama items, alongside “Oy to the World” dish towels and gnomes decked out in blue and white?

“Llamas are particularly adorable, and they’re easy to dress up in Hanukkah fashion, whether it’s sweaters or scarves, or kippot,” offered Rabbi Yael Buechler, a designer of Jewish holiday merchandise and a keen observer of the Jewish marketplace,  as a reason for the enduring and befuddling mashup. “And they also have wide backs, so that serves as great storage space for dreidels, hanukkiot.”

In 2020, the trend expanded to include a picture book about a family of llamas celebrating Hanukkah written by a Jewish children’s book author. And now, for the first time, a professional Jewish educator has given the Hanukkah llama a deeply Jewish backstory, in an effort to endow a kitschy character with substance.

“I think a lot about what engages learners and how we engage learners,” said Sara Beth Berman, the author of a 32-page miniature book released last month by Hachette Press. “And so taking a piece of the zeitgeist and attaching it to a story that is meaningful, I think is great.”

Berman was recruited to add a story to a toy that lacked one. The team at Running Press Minis, a division of Hachette Book Group, was gearing up to create the company’s first Hanukkah product in more than two decades.

Running Press puts out tiny “kits” — a toy and a companion text — that make for ideal gifts. The company has put out multiple Christmas kits, and even a “holiday armadillo,” a reference to the “Friends” episode where Ross Geller is dismayed not to find Hanukkah costumes to make the holiday more interesting for his son, who is mesmerized by Christmas. But since “The Little Book of Hanukkah” in 2000, which predated the toy pairing, Running Press hadn’t tackled Hanukkah.

The company knew it wanted to produce a tiny llama with an accompanying book, but it didn’t have an author lined up. Jordana Hawkins, Running Press’ licensing manager, was friendly with Berman’s husband, knew her reputation as an educator and reached out.

“I wanted a Jewish writer to write it and she has a really great sense of humor,” Hawkins told JTA. “She has a really great style and she’s a great writer. And I thought she would be a great fit for it.”

The book is a modern retelling of the Hanukkah story, with Lex Lexabee, the “llama constabulary” of Jerusalem who is acquainted with Mattathias and his sons, including Judah Maccabee, the hero of the Hanukkah story. Lex wears sunglasses, a menorah throw blanket, a blue winter hat, and a scarf with yellow pompoms. Judah Maccabee is the leader of the “Holy Llamas of Jerusalem” — a city that, in this version of the story — is surrounded by snow-capped mountaintops. The story begins in 168 B.C.E., when the Syrian Goat Greeks, led by the mountain goat version of King Antiochus, take over the holy llamas’ place of worship, the Holy Temple of Jerusalem.

Berman, the director of youth and family education at New York’s Temple Shaaray Tefila, was determined to pack seriousness into a 32-page, 3-inch book meant as a gag gift. She was particularly determined to show readers how Jews count time, by introducing, from the very beginning of the book, the years in BCE, and not the Christian BC.

“In Jewish academia, calling it ‘Before the Common Era’ and ‘Common Era’ is the way,” Berman explained. “But most of the people who are like, ‘Oh look, a Hanukkah llama’ — the vast majority of the population isn’t familiar with how academics talk about how our calendar works. So I was really nerdily excited to get that in the book.”

Berman also uses the actual story to explain the “shamash,” the word used for the “helper” candle of the menorah, when Lex officially becomes Lex Lexabee as he turns into Judah Maccabee’s “number one support llama” during the fight to take back the Temple.

The book includes Hanukkah songs and activities, but no blessings. And the accompanying figurine plays one of those songs aloud to what the company says is “a toe-tapping beat.”

“I want people to experience Judaism through joy when they can,” Berman said. “The more joy the merrier. I want Jewish people to feel seen and if this is a small way that people manage their feelings around the holiday season, I’m glad to be a positive part of it.”

For Buechler, just knowing that a seasoned Jewish educator had a hand in the kind of product she might otherwise shake her head about is exciting.

“What we’re seeing here is a Jewish educator authoring a book and a mainstream Hanukkah toy. And that’s significant, because it marks a new model for Hanukkah merchandise,” Buechler said. “This is a new path towards bringing modern merchandise that is well-educated into the Hanukkah market.”


The post How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment appeared first on Jewish Telegraphic Agency.

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Anti-Zionists Are Excluding LGBTQ+ Jews From Pride Spaces, New Report Says

Jews of Pride members are seen marching in the Pride parade 2025, part of LGBTQ+ community’s Midsumma Festival. Photo: Alexander Bogatyrev / SOPA Images via Reuters Connect.

Anti-Israel activists in the LGBTQ+ community are subjecting Zionist Jews to extreme levels of discrimination, including expulsions from major progressive groups and even physical assault, according to a new report by the nonprofit A Wider Bridge.

The release of the report — titled “Unsafe Spaces: Addressing Antisemitism Against LGBTQ+ Jews and Ensuring Pride Safety” — comes as LGBTQ community members across the Western world observe Pride Month, a period of festivities which celebrate the expansion of social and legal rights that have allowed gays to live more freely and authentically than ever in human history. For pro-Israel Jews, however, Pride Month 2025 is a challenging moment, as anti-Zionism has creeped into and crowded out many queer spaces which once welcomed them with open arms.

From online forums to the streets, the maltreatment and “erasure” of Jewish queer identity is severe, the report explains. Eighty-two percent of LGBTQ Jews have reported being expelled from social media channels or harassed on them, A Wider Bridge noted.

Earlier this year, NYC Dyke March, a public demonstration held by members of the lesbian community in New York City, banned self-proclaimed “Zionists” from its annual event, citing a desire to stand against the so-called “genocide” occurring in Gaza. Last year, the NYC Dyke March came under scrutiny after organizers settled on “genocide” as the theme of its 2024 event. In a statement, decrying “ethnic cleansing, violence, and dehumanization,” the organization compared the ongoing war in Gaza, to mass killings occurring in Ethiopia, Myanmar, and Sudan.

Also in 2024, the Dyke March Committee formally barred “Zionists” from participating in the Pride March, and during the event Jews were attacked and heckled after being seen wearing the Star of David on their clothing. That same year, an LGBTQ-friendly bar in the Brooklyn borough of New York City refused to hold a screening party for the Eurovision talent competition due to the participation of an Israeli contestant.

Forced, mass exiles are taking place in response to this new reality, the report added. Forty-three percent of queer Jews say they are leaving online forums; 40 percent abstain from participating in LGBTQ social events; and 30 percent said their decision was driven by precipitous deterioration of the manner in which they are treated. The only conclusion to draw, the report said, is that the Pride movement is “no longer universally safe or inclusive.”

“What we have found since Oct. 7 and what the report points to is that the explosion of antisemitism that the whole Jewish community has experienced has in some ways grown even more exponentially in the LGBTQ community,” Rabbi Denise Eger, interim executive director of A Wider Bridge and former president of the Central Conference of American Rabbis, told The Algemeiner during an interview on Friday. “What we’re seeing around now as Pride marches and organizations put on their celebration s is institutional discrimination and outright boycotts.”

Eger went on to note that antisemitism in LGBTQ communities is all the more distressing due to the outsized contributions, legal and political, which Jewish gays and lesbians have made towards fostering a society that is more inclusive of non-heteronormative identities and relationships.

“Look at who were the early leaders of the LGBTQ civil rights movement — Harvey Milk, one of the first openly gay elected officials in the US, was a Jewish man. Edith Windsor, who brought one of the first marriage equality cases that we won at the Supreme Court, and her attorney, Roberta Kaplan, who won it — these are LGBTQ heroes, not just LGBTQ ‘Jewish’ heroes and heroines,” Eger continued. “So, for LGBTQ Jews to be continually shut out of these spaces is paralyzing, shocking, and horrifying, and LGBTQ Jews are asking where is their home.”

She added, “These are difficult times, but together, the whole Jewish community, including the LGBTQ part of the Jewish community, can stand strong and be resilient in the face of all this, just as the Jewish people have done throughout our history. We have the tools within our tradition to keep us strong and to help us educate. And yes, I believe so much, as a rabbi, that we can and must help change the world for the better. That’s what we are called to do as the Jewish people.”

As previously reported by The Algemeiner, recorded incidents of antisemitism in the US continue to increase year over year, breaking all previous annual records.

In 2024, as reported by the Anti-Defamation League’s (ADL) annual audit, there were 9,354 antisemitic incidents — an average of 25.6 a day — across the US, creating an atmosphere of hate not experienced in the nearly thirty years since the ADL began tracking such data in 1979. Incidents of harassment, vandalism, and assault all increased by double digits, and for the first time ever a majority of outrages — 58 percent — were related to the existence of Israel as the world’s only Jewish state.

The Algemeiner parsed the ADL’s data, finding dramatic rises in incidents on college campuses, which saw the largest growth in 2024. The 1,694 incidents tallied by the ADL amounted to an 84 percent increase over the previous year. Additionally, antisemites were emboldened to commit more offenses in public in 2024 than they did in 2023, perpetrating 19 percent more attacks on Jewish people, pro-Israel demonstrators, and businesses perceived as being Jewish-owned or affiliated with Jews.

“Hatred toward Israel was a driving force behind antisemitism across the US, with more than half of all antisemitic incidents referencing Israel or Zionism,” said Oren Segal, ADL senior vice president for counter-extremism and intelligence. “These incidents, along with all those documented in the audit, serve as a clear reminder that silence is not an option. Good people must stand up, push back, and confront antisemitism wherever it appears. And that starts with understanding what fuels it and learning to recognize it in all its forms.”

Follow Dion J. Pierre @DionJPierre.

The post Anti-Zionists Are Excluding LGBTQ+ Jews From Pride Spaces, New Report Says first appeared on Algemeiner.com.

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Two UK Men Convicted, Jailed Following November Antisemitic Harassment

Illustrative: A pro-Hamas march in London, United Kingdom, Feb. 17, 2024. Photo: Chrissa Giannakoudi via Reuters Connect

A court in the United Kingdom on Thursday sentenced Hussein Altamimi, 22, and Ali Alanzi, 30, to prison sentences of eight months and seven months respectively, for charges stemming from an incident at London’s Western Marble Arch Synagogue in November 2024, according to British media.

The two men received convictions for yelling at four Jewish worshipers such phrases as “Jews aren’t welcome here,” “you don’t belong here,” and “f—king Jew.” They also repeatedly screamed “free Palestine.”

The incident grew violent when Altamimi hit one victim’s arm to try and prevent her from filming the abuse. Alanzi also hurled liquid from an alcoholic drink toward one person. When police arrived to arrest the pair, he assaulted one of the officers.

The court convicted both men of four counts of religiously aggravated public order offenses and religiously aggravated assault. Alanzi also received a conviction for attacking the officer and will endure an additional 12 weeks’ incarceration due to a previous suspended sentence.

On Friday, the Campaign Against Antisemitism (CAA) described its reaction to the hate crime prosecutions on X in one word: “Vindicated.”

Altamimi also faced additional charges and guilty verdicts related to a July 2023 incident which included racial abuse and striking a police officer.

“The CPS is working closely with the police to tackle hate crime, making sure that perpetrators who target victims because of their religion, race, sexuality, gender identity, or disability are brought to justice,” Crown Prosecution Service (CPS) lawyer Anna Hindmarsh said following the trial. “We know that hate crimes have a significant impact on victims and the wider community, and we will continue to support victims and witnesses who come forward to report any examples of hate crime they have experienced.”

The convictions against Altamimi and Alanzi are part of a historic surge in antisemitic acts in the United Kingdom.

The UK experienced its second-worst year for antisemitism in 2024, despite recording an 18 percent drop in antisemitic incidents from the previous year’s all-time high, according to a report released in February.

The Community Security Trust (CST), a nonprofit charity that advises Britain’s Jewish community on security matters, released data showing it recorded 3,528 antisemitic incidents for 2024, a drop of 18 percent from the 4,296 in 2023. These numbers compare to 1,662 antisemitic incidents in 2022, 2,261 in 2021, and 1,684 in 2020.

In the 12 months following Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel, CST counted 5,583 antisemitic incidents in the UK, an increase from 204 percent from the same period the previous year.

Many of the incidents involved violence targeting the Jewish community.

Last month, On May 26, a group of six or seven men attacked three Jewish boys at the Hampstead Underground Station in North London, requiring hospitalization for one. CAA said that “this report is yet another stark reminder of the growing threat facing Jewish communities, including children.”

Another antisemitic assault occurred in Manchester in February, when an unidentified individual hit a Jewish man with what was believed to be a bottle, shattering the victim’s glasses.

The heavily Orthodox Jewish neighborhood of Stamford Hill in Hackney saw an antisemitic act last week when vandals targeted a Jewish-owned investment firm, smashing its windows and splashing red paint. The group Palestine Action claimed responsibility for the crime, as it had done previously for similar acts at the University of Cambridge’s endowment fund headquarters and the BBC’s New Broadcasting House.

“This should be treated as [an] antisemitic incident without any doubt. [The owners] are visibly Jewish people; the people who run the business and this business itself have nothing to do with Israel,” said Rabbi Herschel Gluck, president of Jewish security service Shomrim’s branch in Stamford Hill.

Days earlier, residents of Brighton in southeastern England discovered antisemitic vandalism at a memorial created to honor the victims of the Hamas-led Oct. 7 terror attacks.

“There have been over 40 attacks on the site including vandalism, theft, and graffiti. The abuse has been relentless,” Heidi Bachram, who volunteers to maintain the memorial, told The Jewish Chronicle at the time. “It’s shocking that grief for innocents is met with such violence. The hate won’t stop us, and every night, a different victim’s story will be told [at the memorial]. We will never let them be forgotten.”

In April, according to prosecutors, Abdullah Sabah Albadri, 33, attempted to climb a wall outside of the Israeli embassy in London while carrying a “martyrdom note.”

Prosecutor Kristel Pous said that Albadri told police that he wanted to “do something to send a message to the Israeli government to stop the war.”

The Israeli embassy stated in response to the foiled attack that “we thank the British security forces for their immediate response and ongoing efforts to secure the embassy.” It vowed that “the embassy of Israel will not be deterred by any terror threat and will continue to represent Israel with pride in the UK.”

The post Two UK Men Convicted, Jailed Following November Antisemitic Harassment first appeared on Algemeiner.com.

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Large Pro-Israel Event in Texas ‘Indefinitely Postponed’ Due to Threats of Terrorism

A protester holds a sign that reads, ”From the river to the sea Palestine will be free” during a pro-Palestinian emergency demonstration outside the Consulate General of Israel in Houston, Texas, on March 19, 2025. Photo: Reginald Mathalone via Reuters Connect

The 2025 Israel Summit in Dallas, Texas has been indefinitely postponed in response to what organizers described as intensifying threats of terrorism. 

Prior to the cancellation, the event was expecting over 1,000 attendees. The Israel Summit had already undergone a last-minute venue change due to mounting safety concerns. The gathering, scheduled for June 9–11, was set to feature prominent voices from both the Jewish and Christian pro-Israel communities.

Former US Ambassador to Israel David Friedman, who had been scheduled to speak at the event, commented on the cancellation on social media: “This is what America looks like in 2025. A peaceful pro-Israel gathering with more than a thousand participants had to be scrapped because of threats from violent extremists.”

Ten days prior to this year’s event, local police and intelligence officials in Dallas alerted organizers that the gathering had been upgraded to a “high-threat event.” 

According to Josiah Hilton, host of the Israel Guys show, which was scheduled to co-host the event with HaYovel, the organizers had to produce “a mandatory security plan with a substantial budget estimated in the hundreds of thousands of dollars.”

The organizers then moved the Israel Summit to a facility in an isolated area of Kenneth, Texas. However, the event was forced to cancel after the Palestinian Youth Movement Dallas and Jewish Voice for Peace, a pair of anti-Israel, pro-Hamas organizations, revealed its location to their followers. 

[T]he Genocide Summit had to change plans last minute in desperation due to them claiming to be ‘under attack.’ The reality is they understand DFW’s commitment to confronting the extremist ideology that is Zionism,” Palestinian Youth Movement Dallas wrote on Instagram. 

However, the organizers stated that they are going to hold the pro-Israel event “in the near future,” and vowed to “come back bigger and stronger, with more people.”

Hilton said that the cancellation reflects “the growing normalization of antisemitic threats and anti-Israel extremists, which are fueling intimidation and silencing voices of support for Israel across the United States.”

The cancellation of the Israel Summit also reflects growing concern regarding potential violence against supporters of the Jewish state. Last month, two Israeli embassy staffers, Yaron Lipschinsky and Sarah Milgrim, were murdered while exiting an event hosted by the American Jewish Committee (AJC) at the Capital Jewish Museum in Washington, DC. Then this past Sunday, an assailant firebombed a pro-Israel rally in Boulder, Colorado, injuring 15 people and a dog.

The post Large Pro-Israel Event in Texas ‘Indefinitely Postponed’ Due to Threats of Terrorism first appeared on Algemeiner.com.

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