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How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment
(JTA) — For years, the Hanukkah llama has been a corny cliche that skeptics of the big-box Hanukkah industrial complex love to hate.
What does a South American animal have to do with a holiday commemorating a Jewish miracle in the Middle East? Is a not-quite rhyme enough to justify “Happy Llamakah” sweaters and socks? Just why are the aisles of TJ Maxx and other stores hawking holiday merchandise filled with Hanukkah llama items, alongside “Oy to the World” dish towels and gnomes decked out in blue and white?
“Llamas are particularly adorable, and they’re easy to dress up in Hanukkah fashion, whether it’s sweaters or scarves, or kippot,” offered Rabbi Yael Buechler, a designer of Jewish holiday merchandise and a keen observer of the Jewish marketplace, as a reason for the enduring and befuddling mashup. “And they also have wide backs, so that serves as great storage space for dreidels, hanukkiot.”
In 2020, the trend expanded to include a picture book about a family of llamas celebrating Hanukkah written by a Jewish children’s book author. And now, for the first time, a professional Jewish educator has given the Hanukkah llama a deeply Jewish backstory, in an effort to endow a kitschy character with substance.
“I think a lot about what engages learners and how we engage learners,” said Sara Beth Berman, the author of a 32-page miniature book released last month by Hachette Press. “And so taking a piece of the zeitgeist and attaching it to a story that is meaningful, I think is great.”
Berman was recruited to add a story to a toy that lacked one. The team at Running Press Minis, a division of Hachette Book Group, was gearing up to create the company’s first Hanukkah product in more than two decades.
Running Press puts out tiny “kits” — a toy and a companion text — that make for ideal gifts. The company has put out multiple Christmas kits, and even a “holiday armadillo,” a reference to the “Friends” episode where Ross Geller is dismayed not to find Hanukkah costumes to make the holiday more interesting for his son, who is mesmerized by Christmas. But since “The Little Book of Hanukkah” in 2000, which predated the toy pairing, Running Press hadn’t tackled Hanukkah.
The company knew it wanted to produce a tiny llama with an accompanying book, but it didn’t have an author lined up. Jordana Hawkins, Running Press’ licensing manager, was friendly with Berman’s husband, knew her reputation as an educator and reached out.
“I wanted a Jewish writer to write it and she has a really great sense of humor,” Hawkins told JTA. “She has a really great style and she’s a great writer. And I thought she would be a great fit for it.”
The book is a modern retelling of the Hanukkah story, with Lex Lexabee, the “llama constabulary” of Jerusalem who is acquainted with Mattathias and his sons, including Judah Maccabee, the hero of the Hanukkah story. Lex wears sunglasses, a menorah throw blanket, a blue winter hat, and a scarf with yellow pompoms. Judah Maccabee is the leader of the “Holy Llamas of Jerusalem” — a city that, in this version of the story — is surrounded by snow-capped mountaintops. The story begins in 168 B.C.E., when the Syrian Goat Greeks, led by the mountain goat version of King Antiochus, take over the holy llamas’ place of worship, the Holy Temple of Jerusalem.
Berman, the director of youth and family education at New York’s Temple Shaaray Tefila, was determined to pack seriousness into a 32-page, 3-inch book meant as a gag gift. She was particularly determined to show readers how Jews count time, by introducing, from the very beginning of the book, the years in BCE, and not the Christian BC.
“In Jewish academia, calling it ‘Before the Common Era’ and ‘Common Era’ is the way,” Berman explained. “But most of the people who are like, ‘Oh look, a Hanukkah llama’ — the vast majority of the population isn’t familiar with how academics talk about how our calendar works. So I was really nerdily excited to get that in the book.”
Berman also uses the actual story to explain the “shamash,” the word used for the “helper” candle of the menorah, when Lex officially becomes Lex Lexabee as he turns into Judah Maccabee’s “number one support llama” during the fight to take back the Temple.
The book includes Hanukkah songs and activities, but no blessings. And the accompanying figurine plays one of those songs aloud to what the company says is “a toe-tapping beat.”
“I want people to experience Judaism through joy when they can,” Berman said. “The more joy the merrier. I want Jewish people to feel seen and if this is a small way that people manage their feelings around the holiday season, I’m glad to be a positive part of it.”
For Buechler, just knowing that a seasoned Jewish educator had a hand in the kind of product she might otherwise shake her head about is exciting.
“What we’re seeing here is a Jewish educator authoring a book and a mainstream Hanukkah toy. And that’s significant, because it marks a new model for Hanukkah merchandise,” Buechler said. “This is a new path towards bringing modern merchandise that is well-educated into the Hanukkah market.”
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The post How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment appeared first on Jewish Telegraphic Agency.
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Love Thy Neighbor as Thyself. Really?
JNS.org – If I asked you to name the most famous line in the Bible, what would you answer? While Shema Yisrael (“Hear O’Israel”) might get many votes, I imagine that the winning line would be “love thy neighbor as thyself” (Leviticus 19:18). Some religions refer to it as the Golden Rule, but all would agree that it is fundamental to any moral lifestyle. And it appears this week in our Torah reading, Kedoshim.
This is quite a tall order. Can we be expected to love other people as much as we love ourselves? Surely, this is an idealistic expectation. And yet, the Creator knows us better than we know ourselves. How can His Torah be so unrealistic?
The biblical commentaries offer a variety of explanations. Some, like Rambam (Maimonides), say that the focus should be on our behavior, rather than our feelings. We are expected to try our best or to treat others “as if” we genuinely love them.
Rabbi Schneur Zalman of Liadi, in his classic text called the Tanya, argues that the actual feelings of love are, in fact, achievable provided that we focus on a person’s spirituality rather than how they present themselves physically. If we can put the soul over the body, we can do it.
Allow me to share the interpretation of the Ramban (Nachmanides), a 13th-century Torah scholar from Spain. His interpretation of the verses preceding love thy neighbor is classic and powerful, yet simple and straightforward.
“Do not hate your brother in your heart. You shall rebuke him, but do not bear a sin because of him” by embarrassing him in public. “Do not take revenge, and do not bear a grudge against your people. You shall love your fellow as yourself, I am God” (Leviticus 19:17-18).
What is the connection between these verses? Why is revenge and grudge-bearing in the same paragraph as love your fellow as yourself?
A careful reading shows that within these two verses are no less than six biblical commandments. But what is their sequence all about, and what is the connection between them?
The Ramban explains it beautifully, showing how the sequence of verses is deliberate and highlighting the Torah’s profound yet practical advice on how to maintain healthy relationships.
Someone wronged you? Don’t hate him in your heart. Speak to him. Don’t let it fester until it bursts, and makes you bitter and sick.
Instead, talk it out. Confront the person. Of course, do it respectfully. Don’t embarrass anyone in public, so that you don’t bear a sin because of them. But don’t let your hurt eat you up. Communicate!
If you approach the person who wronged you—not with hate in your heart but with respectful reproof—one of two things will happen. Either he or she will apologize and explain their perspective on the matter. Or that it was a misunderstanding and will get sorted out between you. Either way, you will feel happier and healthier.
Then you will not feel the need to take revenge or even to bear a grudge.
Here, says the Ramban, is the connection between these two verses. And if you follow this advice, only then will you be able to observe the commandment to Love Thy Neighbor. If you never tell him why you are upset, another may be completely unaware of his or her wrongdoing, and it will remain as a wound inside you and may never go away.
To sum up: Honest communication is the key to loving people.
Now, tell me the truth. Did you know that not taking revenge is a biblical commandment? In some cultures in Africa, revenge is a mitzvah! I’ve heard radio talk-show hosts invite listeners to share how they took “sweet revenge” on someone, as if it’s some kind of accomplishment.
Furthermore, did you know that bearing a grudge is forbidden by biblical law?
Here in South Africa, people refer to a grudge by its Yiddish name, a faribel. In other countries, people call it a broiges. Whatever the terminology, the Torah states explicitly: “Thou shalt not bear a grudge!” Do not keep a faribel, a broiges or resentment of any kind toward someone you believe wronged you. Talk to that person. Share your feelings honestly. If you do it respectfully and do not demean the other’s dignity, then it can be resolved. Only then will you be able to love your fellow as yourself.
May all our grudges and feelings of resentment toward others be dealt with honestly and respectfully. May all our grudges be resolved as soon as possible. Then we will all be in a much better position to love our neighbors as ourselves.
The post Love Thy Neighbor as Thyself. Really? first appeared on Algemeiner.com.
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‘Nonsense’: Huckabee Shoots Down Report Trump to Endorse Palestinian Statehood
US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun
i24 News – US Ambassador to Israel Mike Huckabee on Saturday dismissed as nonsensical the report that President Donald Trump would endorse Palestinian statehood during his tour to the Persian Gulf this week.
“This report is nonsense,” Huckabee harrumphed on his X account, blasting the Jerusalem Post as needing better sourced reporting. “Israel doesn’t have a better friend than the president of the United States.”
Trump is set to visit Saudi Arabia, Qatar, and the United Arab Emirates. The leader’s first trip overseas since he took office comes as Trump seeks the Gulf countries’ support in regional conflicts, including the Israel-Hamas war in Gaza and curbing Iran’s advancing nuclear program.
However, reports citing administration insiders claimed that Trump has also set his sights on the ambitious goal of expanding the Abraham Accords. These agreements, initially signed in 2020, normalized relations between Israel and the UAE, Bahrain, Morocco, and Sudan. The accords are widely held to be among the most important achievements of the first Trump administration.
The post ‘Nonsense’: Huckabee Shoots Down Report Trump to Endorse Palestinian Statehood first appeared on Algemeiner.com.
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US to Put Military Option Back on Table If No Immediate Progress in Iran Talks
US President Donald Trump’s Middle East envoy-designate Steve Witkoff gives a speech at the inaugural parade inside Capital One Arena on the inauguration day of Trump’s second presidential term, in Washington, DC, Jan. 20, 2025. Photo: REUTERS/Carlos Barria
i24 News – Unless significant progress is registered in Sunday’s round of nuclear talks with Iran, the US will consider putting the military option back on the table, sources close to US envoy Steve Witkoff told i24NEWS.
American and Iranian representatives voiced optimism after the previous talks that took place in Oman and Rome, saying there was a friendly atmosphere despite the two countries’ decades of enmity.
However the two sides are not believed to have thrashed out the all-important technical details, and basic questions remain.
The source has also underscored the significance of the administration’s choice of Michael Anton, the State Department’s policy planning director, as the lead representative in the nuclear talks’ technical phases.
Anton is “an Iran expert and someone who knows how to cut a deal with Iran,” the source said, saying that the choice reflected Trump’s desire to secure the deal.
The post US to Put Military Option Back on Table If No Immediate Progress in Iran Talks first appeared on Algemeiner.com.
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