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How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment

(JTA) — For years, the Hanukkah llama has been a corny cliche that skeptics of the big-box Hanukkah industrial complex love to hate.

What does a South American animal have to do with a holiday commemorating a Jewish miracle in the Middle East? Is a not-quite rhyme enough to justify “Happy Llamakah” sweaters and socks? Just why are the aisles of TJ Maxx and other stores hawking holiday merchandise filled with Hanukkah llama items, alongside “Oy to the World” dish towels and gnomes decked out in blue and white?

“Llamas are particularly adorable, and they’re easy to dress up in Hanukkah fashion, whether it’s sweaters or scarves, or kippot,” offered Rabbi Yael Buechler, a designer of Jewish holiday merchandise and a keen observer of the Jewish marketplace,  as a reason for the enduring and befuddling mashup. “And they also have wide backs, so that serves as great storage space for dreidels, hanukkiot.”

In 2020, the trend expanded to include a picture book about a family of llamas celebrating Hanukkah written by a Jewish children’s book author. And now, for the first time, a professional Jewish educator has given the Hanukkah llama a deeply Jewish backstory, in an effort to endow a kitschy character with substance.

“I think a lot about what engages learners and how we engage learners,” said Sara Beth Berman, the author of a 32-page miniature book released last month by Hachette Press. “And so taking a piece of the zeitgeist and attaching it to a story that is meaningful, I think is great.”

Berman was recruited to add a story to a toy that lacked one. The team at Running Press Minis, a division of Hachette Book Group, was gearing up to create the company’s first Hanukkah product in more than two decades.

Running Press puts out tiny “kits” — a toy and a companion text — that make for ideal gifts. The company has put out multiple Christmas kits, and even a “holiday armadillo,” a reference to the “Friends” episode where Ross Geller is dismayed not to find Hanukkah costumes to make the holiday more interesting for his son, who is mesmerized by Christmas. But since “The Little Book of Hanukkah” in 2000, which predated the toy pairing, Running Press hadn’t tackled Hanukkah.

The company knew it wanted to produce a tiny llama with an accompanying book, but it didn’t have an author lined up. Jordana Hawkins, Running Press’ licensing manager, was friendly with Berman’s husband, knew her reputation as an educator and reached out.

“I wanted a Jewish writer to write it and she has a really great sense of humor,” Hawkins told JTA. “She has a really great style and she’s a great writer. And I thought she would be a great fit for it.”

The book is a modern retelling of the Hanukkah story, with Lex Lexabee, the “llama constabulary” of Jerusalem who is acquainted with Mattathias and his sons, including Judah Maccabee, the hero of the Hanukkah story. Lex wears sunglasses, a menorah throw blanket, a blue winter hat, and a scarf with yellow pompoms. Judah Maccabee is the leader of the “Holy Llamas of Jerusalem” — a city that, in this version of the story — is surrounded by snow-capped mountaintops. The story begins in 168 B.C.E., when the Syrian Goat Greeks, led by the mountain goat version of King Antiochus, take over the holy llamas’ place of worship, the Holy Temple of Jerusalem.

Berman, the director of youth and family education at New York’s Temple Shaaray Tefila, was determined to pack seriousness into a 32-page, 3-inch book meant as a gag gift. She was particularly determined to show readers how Jews count time, by introducing, from the very beginning of the book, the years in BCE, and not the Christian BC.

“In Jewish academia, calling it ‘Before the Common Era’ and ‘Common Era’ is the way,” Berman explained. “But most of the people who are like, ‘Oh look, a Hanukkah llama’ — the vast majority of the population isn’t familiar with how academics talk about how our calendar works. So I was really nerdily excited to get that in the book.”

Berman also uses the actual story to explain the “shamash,” the word used for the “helper” candle of the menorah, when Lex officially becomes Lex Lexabee as he turns into Judah Maccabee’s “number one support llama” during the fight to take back the Temple.

The book includes Hanukkah songs and activities, but no blessings. And the accompanying figurine plays one of those songs aloud to what the company says is “a toe-tapping beat.”

“I want people to experience Judaism through joy when they can,” Berman said. “The more joy the merrier. I want Jewish people to feel seen and if this is a small way that people manage their feelings around the holiday season, I’m glad to be a positive part of it.”

For Buechler, just knowing that a seasoned Jewish educator had a hand in the kind of product she might otherwise shake her head about is exciting.

“What we’re seeing here is a Jewish educator authoring a book and a mainstream Hanukkah toy. And that’s significant, because it marks a new model for Hanukkah merchandise,” Buechler said. “This is a new path towards bringing modern merchandise that is well-educated into the Hanukkah market.”


The post How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment appeared first on Jewish Telegraphic Agency.

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Amid Rising Antisemitism, American Jews Make Aliyah to Israel Seeking Safety, Community, Impact

Olim gather at JFK Airport in New York, preparing to board Nefesh B’Nefesh’s 65th charter flight to Israel. Photo: The Algemeiner

NEW YORK/TEL AVIV — Confronted with rising antisemitism and unease in the United States, a growing number of American Jews are choosing to make aliyah, embracing the risks of war in the Middle East for the chance to build new lives and foster meaningful communities.

On Wednesday, 225 new olim arrived in Tel Aviv on the first charter aliyah flight since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

Aliyah refers to the process of Jews immigrating to Israel, and olim refers to those who make this journey.

Nefesh B’Nefesh (NBN) — a nonprofit that promotes and facilitates aliyah from the US and Canada — brought its 65th charter flight from New York, which The Algemeiner joined.

Founded in 2002, NBN helps olim become fully integrated members of Israeli society, simplifying the aliyah process and providing essential resources and guidance.

In partnership with Israel’s Ministry of Aliyah and Integration, the Jewish Agency for Israel, Keren Kayemeth, and the Jewish National Fund, NBN has helped nearly 100,000 olim build thriving new lives in Israel.

Shawn Fink is one of the 225 people who embarked on the life-changing journey earlier this week, leaving Cleveland, Ohio, with his wife, Liz, and their son.

For Fink and his family, making aliyah was driven not only by their love for Israel and desire to build a new community, but also by the escalating threats and uncertainties facing Jewish communities abroad since the outbreak of the war in Gaza.

“Mostly, we were frustrated with the direction the United States is taking, and the rise in antisemitism was a major concern for us,” Fink told The Algemeiner.

Like many countries around the world, the US has seen an alarming rise in antisemitic incidents and anti-Israel sentiment since the Oct. 7 atrocities.

According to the latest data issued by the FBI, hate crimes perpetrated against Jews increased by 5.8 percent in 2024 to 1,938, the largest total recorded in over 30 years of the federal agency’s counting them.

A striking 69 percent of all religion-based hate crimes that were reported to the FBI in 2024 targeted Jews, who constitute just 2 percent of the US population, with 2,041 out of 2,942 total such incidents being antisemitic in nature. Muslims were targeted the next highest amount as the victims of 256 offenses, or about 9 percent of the total.

Fink explained that the increasing costs of living a Jewish life in the US — from education to kosher food — weighed heavily on his family’s decision to make the move to Israel.

While they first considered making aliyah five years ago, Fink and his family had to put the plans on hold for personal reasons — returning to the idea only in the past few months when the timing finally worked in their favor.

“We started planning it seriously in November and began the entire process with Nefesh B’Nefesh,” Fink told The Algemeiner. “It’s been a nonstop whirlwind ever since.”

For them, the current war did not stop their plans, but it did influence the cities they explored for their new home.

“The war really reinforced for us the importance of supporting Israel and our community,” Fink said. “By making aliyah, we felt we could do even more to help.”

Even though it is difficult to leave behind family and close friends, they look forward to reconnecting with friends in Israel, making new connections, and building a vibrant new community.

“Making aliyah in less than six months has been a whirlwind. I’d encourage anyone considering it to give themselves at least twice as much time, double the budget, and be prepared for plenty of unexpected starts and stops along the way,” Fink told The Algemeiner.

Nefesh B’Nefesh provides assistance to families throughout their entire aliyah journey, offering guidance before relocating and continued support once in Israel.

The Israeli government also complements these efforts with resources and financial incentives to help newcomers settle and ease their transition into their new lives.

“Once the ticket is finally in your hand and you’re waiting to board the plane, you realize that all the challenges and obstacles along the way were worth it,” Fink said.

Veronica Zaragovia was also one of the 225 olim who joined the flight earlier this week.

Similarly to Fink and his family, Zaragovia decided to make aliyah, driven not just by her love for Israel, but also by the increasing challenges of being Jewish abroad and the hope of making a meaningful impact by serving her community.

From Florida, she embarked on the journey alone, excited for all the new opportunities and possibilities that awaited her in her new home.

“I want to take pride in being Jewish and in Israel — that’s why I’m making aliyah,” she told The Algemeiner, reflecting on the move she has been planning for the past two years.

“It’s a huge concern for me that in some places in the US, I can’t — or maybe shouldn’t — wear my Star of David necklace,” she said. “I don’t feel that Jews can be fully safe anywhere in the country. The rise in antisemitism has been truly shocking and deeply concerning.”

Zaragovia, who worked as a journalist in the US, said her love for storytelling and uncovering the truth played a key role in her decision to make this move.

“After Oct. 7, I felt that the way my colleagues and other journalists were covering Israel was wrong and unfair,” she said.

“As someone whose career is built on facts and truth, I didn’t see that reflected in their reporting. That’s why I decided to make a difference by being there myself,” she continued.

Rather than deterring her decision to make a change, Zaragovia explained that the current war only reinforced it.

“It became clear that I needed to go, be there with my people, and make a difference through my work,” she said. “I couldn’t have done this without Nefesh B’Nefesh. They’ve been incredible, guiding me every step of the way from start to finish.”

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Mike Huckabee, Israeli Government Push Back Against Claims of ‘Famine’ in Gaza

US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun

The Israeli government and the US Ambassador to Israel, Mike Huckabee, are pushing back against international criticism after a UN-backed authority declared a famine is taking place in Gaza.

“To the uninformed who claim Israel is starving Gaza, get the facts & read the thread below,” Huckabee said on X on Friday. “Tons of food has gone into Gaza but Hamas savages stole it, ate lots of it to become corpulent, sold it on [the] black market but they didn’t give it to the hostages.”

His comments came hours after the Integrated Food Security Phase Classification (IPC), the global body that monitors hunger crises, reported that famine thresholds had been met in Gaza City and surrounding areas, with more than half a million people already experiencing catastrophic levels of hunger. The IPC warned that the number could rise to 641,000 by the end of September if conditions do not improve.

The office of Israeli Prime Minister Benjamin Netanyahu, in a post on X, dismissed the IPC’s conclusions as “an outright lie,” insisting Israel “does not have a policy of starvation” but rather “a policy of preventing starvation.” Israeli officials note that thousands of aid trucks have entered Gaza and blame the ruling Hamas terror group for diverting supplies.

Huckabee’s remarks echoed that position, framing the Islamist group as the central cause of hunger. Israeli leaders and their allies accuse Hamas of stealing food, hoarding aid, and reselling goods on the black market at inflated prices instead of distributing them to civilians or releasing Israeli hostages.

The United States and Israel set up the Gaza Humanitarian Foundation (GHF) earlier this year to coordinate aid deliveries outside of UN channels, after accusing Hamas of exploiting international assistance. The group says it delivers more than a million meals a day, but humanitarian organizations counter that the aid falls far short of what is needed.

Distribution sites have often descended into chaos, with starving crowds surging around convoys. Human rights groups have described the alleged famine as a “man-made catastrophe” and accused Israel of weaponizing hunger.

Israel recently increased the flow of humanitarian supplies into Gaza, after imposing a temporary embargo in an effort to keep them out of the hands of Hamas. While facilitating the entry of thousands of aid trucks into Gaza, Israeli officials have condemned the UN and other international aid agencies for their alleged failure to distribute supplies, noting much of the humanitarian assistance has been stalled at border crossings or stolen. According to UN data, the vast majority of humanitarian aid entering Gaza is intercepted before reaching its intended civilian recipients.

Last week, Israel’s Coordinator of Government Activities in the Territories (COGAT) released a report saying that Hamas has been inflating the death toll of Palestinians due to malnutrition and that most of those verified to have died had preexisting medical conditions.

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Italian Hospital Staff Discard Israeli-Made Medicine as Concerns Mount Globally of Antisemitism in Health Care

In Italy, Dr. Rita Segantini and nurse Giulia Checcacci throw products of the Israeli company Teva Pharmaceutical in the garbage in protest against Israel. Photo: Screenshot

Two medical workers in Italy filmed themselves discarding Israeli-made medicine in protest against the Jewish state at their workplace, fueling global concerns of antisemitism in health-care facilities as a doctor in the United Kingdom who praised Adolf Hitler was allowed back to work this month.

A doctor and a nurse who work at a community hospital in Pratovecchio Stia, near Arezzo in Tuscany, recently posted on social media a video of themselves dramatically throwing away products from Teva Pharmaceuticals, an Israeli company.

Dr. Daniel Radzik, a senior member of the Italian Jewish Medical Association, told Ynetnews that his organization is “very concerned about the event.”

“It’s evident that this act was not accidental, but carried out with the intention of encouraging the boycott of medicines produced in Israel,” he added.

Dr. Rita Segantini and nurse Giulia Checcacci apologized for the video following backlash, saying, “We apologize to anyone offended by the video. It was a symbolic gesture for peace. We did not actually throw away any medicine.”

In Italy, Dr. Rita Segantini and nurse Giulia Checcacci throw products of the Israeli company Teva Pharmaceutical in the garbage in protest of Israel. Photo: Screenshot

However, the Italian Jewish Medical Association was skeptical of the apology.

“They tried to explain in a very naive way. Because they say that their act was only symbolic, made for peace and that the medicine was only integrator and they don’t want really to throw them to the rubbish,” Radzik said.

The doctor and nurse claimed the items were not medications purchased by the hospital, but rather items such as wet wipes that are given out for free, and that they removed them from the trash after filming. Additionally, they claimed the video was filmed after working hours.

Meanwhile, a doctor in the UK was allowed to return to work this month after praising Hitler during an antisemitic rant and making racist comments about a colleague.

“All this antisemitism … if Hitler was around today, I would support him as he got rid of horrible f—kers like him,” Dr. Mili Shah said in reference to a colleague in 2021, according to British media.

In response, Shah was reportedly suspended for four months. However, a review by the Medical Practitioners Tribunal Service in July concluded Shah, who is no longer employed by NHS University Hospitals of Liverpool Group, is fit to return to work.

These recent incidents come as concerns mount globally over antisemitism in health-care spaces, with Jews feeling unsafe due to medical professionals expressing antisemitism or even outright death threats against Israelis.

In the UK, for example, the University College London Hospitals NHS Foundation Trust (UCLH Trust) issued an apology this past week following a patient’s complaints about the placement of anti-Israel posters at a facility. These posters — which read “Zionism is Poison,” called for a “Free Palestine,” and accused Israel of wantonly starving and killing Palestinians — led a patient to reach out to the group UK Lawyers for Israel, expressing fear of receiving subpar treatment if the hospital staff discovered she was Jewish. The chief executive of UCLH Trust released a statement apologizing for the posters.

Meanwhile, in a separate incident, midwife Fatimah Mohamied, who resigned from her position after UKLFI highlighted her anti-Israel social media posts, has now filed a claim against Chelsea and Westminster Hospital NHS Foundation Trust, alleging a violation of her rights. Mohamied’s posts included her defending and celebrating the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion and massacre across southern Israel.

Other Western countries have seen health-care providers’ antipathy toward Israel manifest as violent threats.

In the Netherlands, police opened an investigation into Batisma Chayat Sa’id, a nurse who allegedly stated she would administer lethal injections to Israeli patients.

Although Sa’id denied making the comments, claiming someone was “pretending to be me,” an account under her name also posted threatening messages aimed at Jewish people last year, including “Your time will come — don’t spare anyone,” and another in which she described the burial of Israelis in Gaza as “a dream come true.”

The nurse’s alleged threat mirrors a similar incident in Australia, in which video showed two nurses — Ahmad Rashad Nadir and Sarah Abu Lebdeh — posing as doctors and making inflammatory statements. The widely circulated footage showed Abu Lebdeh declaring she would refuse to treat Israeli patients and instead kill them, while Nadir made a throat-slitting gesture and claimed he had already killed many.

“Now they actually brag online about killing Israeli patients,” Shira Nussdorf, a US-born Jewish woman who moved from Israel to Australia six years ago, told The Algemeiner earlier this year when the video first emerged. “I don’t know how safe I would feel giving birth at that hospital.”

Following the incident, New South Wales authorities in Australia suspended their nursing registrations and banned them from working as nurses nationwide. They were also charged with federal offenses, including threatening violence against a group and using a carriage service to threaten, menace, and harass. If convicted, they face up to 22 years in prison.

The issue of antisemitism in medical facilities also extends to North America.

A December 2024 study by the Data & Analytics Department of StandWithUs, a Jewish civil rights group, found that 40 percent of 645 Jewish American health-care professionals surveyed reported experiencing antisemitism in the workplace. A similar study of Canadian Jewish health workers conducted last year reached 80 percent.

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