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How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment
(JTA) — For years, the Hanukkah llama has been a corny cliche that skeptics of the big-box Hanukkah industrial complex love to hate.
What does a South American animal have to do with a holiday commemorating a Jewish miracle in the Middle East? Is a not-quite rhyme enough to justify “Happy Llamakah” sweaters and socks? Just why are the aisles of TJ Maxx and other stores hawking holiday merchandise filled with Hanukkah llama items, alongside “Oy to the World” dish towels and gnomes decked out in blue and white?
“Llamas are particularly adorable, and they’re easy to dress up in Hanukkah fashion, whether it’s sweaters or scarves, or kippot,” offered Rabbi Yael Buechler, a designer of Jewish holiday merchandise and a keen observer of the Jewish marketplace, as a reason for the enduring and befuddling mashup. “And they also have wide backs, so that serves as great storage space for dreidels, hanukkiot.”
In 2020, the trend expanded to include a picture book about a family of llamas celebrating Hanukkah written by a Jewish children’s book author. And now, for the first time, a professional Jewish educator has given the Hanukkah llama a deeply Jewish backstory, in an effort to endow a kitschy character with substance.
“I think a lot about what engages learners and how we engage learners,” said Sara Beth Berman, the author of a 32-page miniature book released last month by Hachette Press. “And so taking a piece of the zeitgeist and attaching it to a story that is meaningful, I think is great.”
Berman was recruited to add a story to a toy that lacked one. The team at Running Press Minis, a division of Hachette Book Group, was gearing up to create the company’s first Hanukkah product in more than two decades.
Running Press puts out tiny “kits” — a toy and a companion text — that make for ideal gifts. The company has put out multiple Christmas kits, and even a “holiday armadillo,” a reference to the “Friends” episode where Ross Geller is dismayed not to find Hanukkah costumes to make the holiday more interesting for his son, who is mesmerized by Christmas. But since “The Little Book of Hanukkah” in 2000, which predated the toy pairing, Running Press hadn’t tackled Hanukkah.
The company knew it wanted to produce a tiny llama with an accompanying book, but it didn’t have an author lined up. Jordana Hawkins, Running Press’ licensing manager, was friendly with Berman’s husband, knew her reputation as an educator and reached out.
“I wanted a Jewish writer to write it and she has a really great sense of humor,” Hawkins told JTA. “She has a really great style and she’s a great writer. And I thought she would be a great fit for it.”
The book is a modern retelling of the Hanukkah story, with Lex Lexabee, the “llama constabulary” of Jerusalem who is acquainted with Mattathias and his sons, including Judah Maccabee, the hero of the Hanukkah story. Lex wears sunglasses, a menorah throw blanket, a blue winter hat, and a scarf with yellow pompoms. Judah Maccabee is the leader of the “Holy Llamas of Jerusalem” — a city that, in this version of the story — is surrounded by snow-capped mountaintops. The story begins in 168 B.C.E., when the Syrian Goat Greeks, led by the mountain goat version of King Antiochus, take over the holy llamas’ place of worship, the Holy Temple of Jerusalem.
Berman, the director of youth and family education at New York’s Temple Shaaray Tefila, was determined to pack seriousness into a 32-page, 3-inch book meant as a gag gift. She was particularly determined to show readers how Jews count time, by introducing, from the very beginning of the book, the years in BCE, and not the Christian BC.
“In Jewish academia, calling it ‘Before the Common Era’ and ‘Common Era’ is the way,” Berman explained. “But most of the people who are like, ‘Oh look, a Hanukkah llama’ — the vast majority of the population isn’t familiar with how academics talk about how our calendar works. So I was really nerdily excited to get that in the book.”
Berman also uses the actual story to explain the “shamash,” the word used for the “helper” candle of the menorah, when Lex officially becomes Lex Lexabee as he turns into Judah Maccabee’s “number one support llama” during the fight to take back the Temple.
The book includes Hanukkah songs and activities, but no blessings. And the accompanying figurine plays one of those songs aloud to what the company says is “a toe-tapping beat.”
“I want people to experience Judaism through joy when they can,” Berman said. “The more joy the merrier. I want Jewish people to feel seen and if this is a small way that people manage their feelings around the holiday season, I’m glad to be a positive part of it.”
For Buechler, just knowing that a seasoned Jewish educator had a hand in the kind of product she might otherwise shake her head about is exciting.
“What we’re seeing here is a Jewish educator authoring a book and a mainstream Hanukkah toy. And that’s significant, because it marks a new model for Hanukkah merchandise,” Buechler said. “This is a new path towards bringing modern merchandise that is well-educated into the Hanukkah market.”
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The post How a Jewish educator took the Hanukkah llama from TJ Maxx meme to teachable moment appeared first on Jewish Telegraphic Agency.
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UN Data: Nearly 90 Percent of Gaza Aid ‘Intercepted’ Before Reaching Intended Recipients
Palestinians collect aid supplies from the US-backed Gaza Humanitarian Foundation, in Rafah, in the southern Gaza Strip, June 9, 2025. Photo: REUTERS/Hatem Khaled
The vast majority of humanitarian aid entering Gaza is intercepted before reaching its intended civilian recipients, newly released data from the United Nations shows, fueling growing concerns among Israeli officials and international observers about systemic aid diversion by armed groups in the enclave.
According to figures tracking humanitarian assistance for Gaza from May 19 to Aug. 1 of this year, out of the 2,010 UN trucks (carrying 27,434 tons of aid) collected from any of the crossings along Gaza’s perimeter, only 260 trucks (4,111 tons) reached their intended destination. That equates to a staggering 87 percent of all trucks and 85 percent of all tonnage of aid being stolen and not getting into the hands of civilians at the intended destination.
The UN’s own data, posted on the website of the UN Office for Project Services (UNOPS) as part of the “UN2720 Monitoring & Tracking Dashboard,” reveals that almost all the aid — 1,753 trucks (23,353 tons) — has been “intercepted, either peacefully by hungry people or forcefully by armed actors” while being transported inside Gaza over the past few months.
No breakdown is provided of how much aid has been seized by armed groups versus civilians.
The data also shows that much of the UN aid offloaded at any of the crossings along Gaza’s perimeter has not been collected to enter the war-torn enclave during this period. Out of 40,012 tons of aid (2,134 trucks) being delivered to the crossings, just 27,434 tons (2010 trucks) have been picked up. It’s unclear what exactly led to this discrepancy, with issues such as poor internal coordination and security concerns potentially delaying aid shipments.
The UN2720 mechanism, created earlier this year, was intended to boost transparency by verifying and tracking aid shipments via QR codes at key checkpoints. The system monitors each pallet from offloading to delivery and flags any discrepancies in a centralized database.
Israel has facilitated the entry of thousands of aid trucks into Gaza, with Israeli officials condemning the UN and other international aid agencies for their alleged failure to distribute supplies, noting much of the humanitarian assistance has been stalled at border crossings or stolen by the ruling Palestinian terrorist group Hamas.
On Sunday, Israel announced a halt in military operations for 10 hours a day in parts of Gaza and new aid corridors as Arab and European countries began airdropping supplies into the enclave.
However, the UN and several Western governments have increased pressure on Israel to allow more aid into Gaza, blaming the Jewish state for what they described as a hunger crisis and insufficient amounts of aid reaching civilians.
Israeli officials have said that claims of mass starvation in Gaza are false and being amplified by not only Hamas, which has ruled Gaza for nearly two decades, but also international humanitarian organizations and media organizations to manipulate global opinion.
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Dutch Nurse Under Police Investigation for Alleged Threats Against Israeli Patients
Pro-Hamas demonstrators march in the Dutch city of Nijmegen. Photo: Reuters/Romy Arroyo Fernandez
A Muslim nurse in the Netherlands is under police investigation after allegedly threatening to administer lethal injections to Israeli patients — an incident that has sparked public outrage and intensified fears over rising antisemitism and patient safety in Europe’s health-care systems.
The comments were widely circulated by Israeli influencer Max Veifer, who also exposed a recent case in Australia where two nurses were suspended for two years over antisemitic threats and remarks.
In a video shared on social media, Veifer denounced Dutch-Muslim nurse Batisma Chayat Sa’id’s remarks as a serious violation of medical ethics.
“Someone like that should be prosecuted and barred from treating patients. Imagine your grandparents being cared for by someone so hateful,” the Israeli influencer said.
Zorgwekkende dreiging op Instagram: Nederlandse verpleegkundige is bereid om “zionisten een extra spuitje te geven” en bereid “zionisten te laten sterven binnen de gezondheidszorg.” pic.twitter.com/xTnXNi1wH5
— CIDI
(@CIDI_nieuws) July 29, 2025
The incident was sparked when an Israeli-Dutch woman living in the Netherlands commented on a social media post by far-right politician Geert Wilders, who cautioned about what he called the country’s looming radical Islamization by 2050.
A social media account belonging to the Muslim nurse also commented on the post, claiming it would happen by 2027, to which the Israeli woman responded, “Your dream is our nightmare. But people wake up from nightmares. Our Netherlands, our Israel.”
“Nothing belongs to you! My grandparents built the Netherlands. I was born and raised here, and I will do everything in my power to help this country get rid of the Zionist cancer,” the nurse further replied.
“You know what I’m doing with Zionists — giving an extra injection as a nurse specialist. Letting them go to heaven!” Sa’id continued.
When the Israeli woman threatened to report her, Sa’id replied: “Haha, try your best! I don’t have a boss — I’m the boss! All Zionists can die, inside healthcare and beyond, and I’m happy to help with that!”
Shortly after her posts gained widespread attention, Sa’id deleted all her social media accounts, insisting that her identity had been stolen and that she was not responsible for such comments.
On Wednesday, local police detained Sa’id for questioning, but she denied the allegations, asserting that someone had impersonated her online.
“It seems someone is pretending to be me, posting false and defamatory statements,” the nurse said. “I want to make it clear — I hold no hatred toward Jews or any people, race, religion, or identity.”
Even after announcing plans to file an identity theft complaint, she faces skepticism from authorities, who have assigned a digital forensics expert to scrutinize her online accounts.
Last year, an account under her name also posted threatening messages aimed at Jewish people, including “Your time will come — don’t spare anyone,” and another in which she described the burial of Israelis in Gaza as “a dream come true.”
Earlier this year, two Australian nurses — Ahmad Rashad Nadir and Sarah Abu Lebdeh — gained international attention after they were seen in an online video posing as doctors and making inflammatory statements during a night-shift conversation with Veifer.
The widely circulated footage, which sparked international outrage and condemnation, showed Abu Lebdeh declaring she would refuse to treat Israeli patients and instead kill them, while Nadir made a throat-slitting gesture and claimed he had already killed many.
Following the incident, New South Wales authorities in Australia suspended their nursing registrations and banned them from working as nurses nationwide.
They were also charged with federal offenses, including threatening violence against a group and using a carriage service to threaten, menace, and harass. If convicted, they face up to 22 years in prison.
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French Authorities Halt Gaza Evacuations After Palestinian Student Expelled Over Viral Antisemitic Posts
Anti-Israel demonstration supporting the BDS movement, Paris France, June 8, 2024. Photo: Claire Serie / Hans Lucas via Reuters Connect
French authorities have halted evacuations from Gaza after a Palestinian student was expelled from the prestigious Sciences Po Lille and placed under investigation, following the viral circulation of hundreds of antisemitic posts praising Nazi leader Adolf Hitler and calling for the murder of Jews.
The incident drew widespread condemnation and public outrage, prompting French ministers to demand answers and call for an investigation into how the Gazan student was allowed into the country in the first place.
On Friday, French Foreign Minister Jean-Noël Barrot announced that all further evacuations from Gaza would be suspended pending the completion of the investigation into the student’s background.
After receiving a scholarship, 25-year-old Nour Atalla, a Palestinian from Gaza, arrived in the country in early July to begin her master’s degree in law and communications this fall at the Institute of Political Science in Lille, northern France.
Barrot confirmed that discussions are ongoing about the student’s possible return to Gaza, making clear that she must leave the country pending the investigation’s outcome.
“She has no place at Sciences Po, nor in France,” the top French diplomat said.
On Thursday, local authorities reported that a criminal investigation is underway into Atalla, with the public prosecutor in Lille confirming the case was opened for “apology of terrorism, apology of crimes against humanity using an online public communication service.”
Barrot admitted lapses in the screening process that allowed her entry and has mandated a comprehensive review of everyone evacuated from Gaza to France.
“The security checks, carried out by the French services and Israeli authorities, did not detect the antisemitic content,” the French diplomat said.
Atalla is one of 292 Gazans admitted to the country following a court ruling that opened the door for Gazans to seek refugee status based on their nationality.
She was offered a place at Sciences Po Lille University based on “academic excellence” and following a recommendation by the French consulate in Jerusalem.
On Wednesday, the university announced it had revoked Atalla’s enrollment after hundreds of her past antisemitic and violent social media posts went viral, sparking widespread condemnation from political leaders and members of the local Jewish community.
In several of these posts, she glorified Hitler, praised Hamas’s Oct. 7, 2023, massacre across southern Israel, called for the execution of Israeli hostages and the killing of Jews, and expressed support for terrorist organizations such as Hamas and Hezbollah.
In one post, Atalla shared a video of Hitler giving a speech about Jews, writing, “Kill their young and their old. Show them no mercy … And kill them everywhere.”
In another post shared on Oct. 7, 2023, the day of the deadliest massacre of Jews since the Holocaust, she wrote, “We must do everything we can to match the bloodshed — as much as possible.”