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I’m a Jewish historian; my grandparents ran a deli. Maybe we’re in the same business.

(JTA) — Like so many other American Jews from the New York area, I have been eagerly awaiting “I’ll Have What She’s Having,” the new exhibit on the American Jewish deli now on view at the New-York Historical Society. After all, the deli was our family business.

I grew up on Long Island during the baby boom era, when large groups of Jews moved to the suburbs. New synagogues opened in almost every town, and Jewish bakeries, shops and schools proliferated around them. 

My family had its pick of half a dozen kosher delis within 20 minutes of our home. We tried them all but came to especially enjoy Brodie’s Kosher Delicatessen, in the Mitchel Manor Shopping Plaza in East Meadow. Like Brodie’s, most of these delis were modest storefronts, with little ambience and a straightforward menu of traditional Eastern European Jewish food and deli meats. Nothing fancy, but it was kosher and delicious and enjoyed by the whole family.

Eating in any of these delis carried special meaning for us because the experience served as a connection to our extended family, who had a long and rich history in the delicatessen world.

After immigrating from Eastern Europe, my grandfather and his brother established themselves in the food business, eventually starting a kosher catering company. In order to continue supporting their growing families, my great-uncle Abe kept the catering business, and in 1929 my grandfather Morris opened Rubin’s Delicatessen. Located in Brookline, Massachusetts, a suburb of Boston, its first location boasted only five tables.  

The deli truly was a family business. My grandmother kept the books, my grandfather’s sister Bessie ran the kitchen and my grandfather worked at the deli counter. Bessie made all the home-cooked food, including an unforgettable hearty vegetable soup, meat knishes, russel (fleishig, or meat-based, beet soup), pot roast, roast chicken, eingemacht (a kind of beet candy preserves), taiglach (a dough and honey sweet dessert for Rosh Hashanah), jelly roll and mandlen (soup nuts). During busy times, such as before Passover and Rosh Hashanah, my grandmother and other great aunts came in and worked together to bake 4-pound sponge cakes. 

The clientele of Rubin’s was something of a “Who’s Who” of Boston Jewry. As in Jewish delis around the country, businesspeople conducted informal meetings there, rabbis stopped in for lunch during their busy days and customers stopped by to pick up essential provisions or to enjoy a quick bite.  

As the years passed and my grandparents got older, discussions about the future of Rubin’s began. Instead of taking over the family business, my father and his brothers pursued career paths outside of the deli, becoming religious leaders and Jewish professionals. My grandparents were proud that their children had pursued white-collar professions. And, in many ways, those children carried on a family business: The spiritual sustenance they provided as rabbis and social workers was an extension of the physical sustenance the deli provided through chicken soup and pastrami sandwiches.

This sense of providing intellectual, emotional and religious nourishment to the Jewish people has continued in various forms through several generations of my family, including my own choices as a Jewish historian, educator and institution builder. 

Rabbi Moshe Schwartz, the author’s son, in front of a sign for the deli founded by his great-grandfather in Brookline, Mass., which by the time it closed in 2016 was located down the street from its original location. (Courtesy of Shuly Rubin Schwartz)

When it finally came time for my grandfather to hang up his apron in June 1974, he had one stipulation when selling the business to his great-nephew: “the Seller has for many years conducted the aforesaid business as a kosher delicatessen and restaurant under the supervision of the Vaad of the Associated Synagogues and wishes to maintain the kosher status of said business so long as the business is conducted under the name of ‘Rubin’ on said premises or on any other premises to which it may be moved.”  

After all those years, his final wish was to keep the “kosher” in his “kosher deli.” 

Rubin’s changed hands a few more times but eventually closed its doors in the summer of 2016, a milestone noted in Boston Magazine.

For many of us, my family especially, the kosher deli experience wasn’t just about the food (although the food of course was delicious and satisfying). Visiting and eating at a Jewish deli became a safe space, a deep link to previous generations, a fun way to comply with Jewish dietary laws, and a place to feel both Jewish and American. Deli meals didn’t simply provide nourishment, they provided comfort — true comfort food — and a way to connect to some of our Jewish traditions.    

“’I’ll Have What She’s Having’: The Jewish Deli” tells the story of how Jewish immigrants like my grandparents helped create a new type of American restaurant and an important piece of American food culture. Reflecting on the many stories I heard about the business growing up, the too-numerous-to-count meals I ate when visiting my grandparents, and the memories of family, Jewish culture and delicious food, I know my visit to the New-York Historical Society will be both emotional and stimulating.

And I think I know what I’ll have for lunch after my visit.

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The post I’m a Jewish historian; my grandparents ran a deli. Maybe we’re in the same business. appeared first on Jewish Telegraphic Agency.

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VIDEO: A Hasid gives us a tour of Morocco in Yiddish

דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.

אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.

מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.

 

The post VIDEO: A Hasid gives us a tour of Morocco in Yiddish appeared first on The Forward.

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Conservative and Christian movies are coming for Hollywood

A star-studded new movie set in a Soviet prison is coming out in November. James Franco and Rob Lowe anchor the cast of Confession, playing a brutal prison guard and an imprisoned dissident professor, and a disheveled Nick Nolte appears as a fellow prisoner.

These actors were once huge gets, and their names could convey legitimacy to a project. Nolte and Franco both have received Academy Award nominations. Lowe was a member of the Brat Pack, and was a regular on The West Wing.

Confession, written by Ben Shapiro and produced by the rightwing tabloid-esque news site The Daily Wire, is not the expected fare for actors with that kind of name recognition; Shapiro’s screenwriting aspirations have been the target of ridicule for years.

Nevertheless, this isn’t the only Daily Wire production getting big names; Danny Trejo signed onto a pro-ICE movie about Minneapolis in the aftermath of the Renee Good shooting, and Jonathan Majors led Run, Fight, Hide: Infidels earlier this year.

Each one of these actors has been, in some way, canceled or in career doldrums so may have been more open to working with The Daily Wire. And some have claimed that they did not know who Shapiro was, or what his politics were; Trejo’s son, Gilbert, said his 82-year-old father did not endorse ICE and was misled about the movie before he signed his contract.

Movie studios have struggled through the pandemic and the streaming era, both of which have tanked box office receipts, leaving the field open for movies from offbeat production studios. In addition to The Daily Wire, there has been a whole ream of Christian movies attempting to shift the stereotype of bible movies — that they’re preachy, low-budget straight-to-TV affairs with cardboard acting — to something more prestigious, or at least profitable.

The Christian company Angel Studios has been placing screenings of the half philo-semitic, half-antisemitic Jesus TV series The Chosen in movie theaters across the country, produced the right-wing hit The Sound of Freedom and is pumping out faith-based movies like the animated King of Kings Christmas story and David, a kiddie movie about the biblical king. Recently, Pinnacle Peak Pictures, another faith-based production company, premiered Daniel and the Fiery Furnace, another bible movie that was notable enough to merit a review in The New York Times. (Though admittedly it wasn’t a particularly positive one.)

For decades, Hollywood, and the media industry at large, has been associated with liberalism, progressive politics and diversity. (This is part of why conservative conspiracy theorists often insist that Jews control the media.) Even when conservatives are in power, satirical movies have poked fun at the ruling class — Team America: World Police spoofed George W. Bush’s foreign policy, while  M*A*S*H critiqued Richard Nixon. During the current Trump administration, we’ve seen One Battle After Another lambasting immigration policies and rising white nationalism, Eddington on misinformation and populism, and The Apprentice depicting Trump directly.

But a rising number of higher-budget, bigger releases from the right wing, whether The Daily Wire’s conservative political parables or the Christian fables, are  bringing a new kind of messaging — about the importance of God and country, about gender roles, about about the centrality of Jesus to the U.S. —  to the American movie-going public.

This is no accident. A group of powerful conservative Christians, many of whom worked on Project 2025, are proponents of the Seven Mountains Mandate, a blueprint for Christian nationalism that instructs Christians to gain influence and control over the “seven mountains” of society — which include media, entertainment and the arts. The Mandate is part of the New Apostolic Reformation, a decentralized evangelical movement embraced by millions of Americans.

Jeremy Boreing, the director of many Daily Wire movies — though he has since left the company — said on a podcast hosted by businessman Patrick Bet-David that “It had always been part of our strategy to move into making culture, not just criticizing culture” as a way of proving that “there is a future where conservatives aren’t losing. There’s a future where we have political power and cultural power.”

Cultural power, of course, requires more than just a lot of movies; they have to be well-done, or at least appear to be. Previous Daily Wire productions, as well as other right-wing, MAGA movie ventures, have been hacky. Lady Ballers, about an unsuccessful men’s basketball team pretending to be women so they can dominate the league, was an unsubtle, unfunny and ultimately unwatchable spoof of transgender athletes. And even plenty of higher-budget attempts, like Daniel and the Fiery Furnace, can still fall victim to wooden acting and writing.

But now, with the financial success of movies like The Sound of Freedom and biblical parables like The Chosen, bigger stars are being drawn to projects like the Daily Wire’s lineup of pro-ICE, anti-immigration and anti-LGBTQ movies. With those bigger stars may come new audiences who might not have watched a Christian movie or Daily Wire project otherwise. And where there is money and viewers, mainstream Hollywood will go, too, no matter how progressive people expect the industry to be. We’ve already gotten a biblical epic from Amazon Prime, with The House of David, and there are likely to be many more to come.

After all, it wasn’t so long ago, after all, that Cecil DeMille’s The Ten Commandments was the biggest movie in town.

The post Conservative and Christian movies are coming for Hollywood appeared first on The Forward.

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‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons

If there was something off about the logo the Atlanta Falcons unveiled on social media Wednesday, whoever runs their accounts did, uh, not see it.

Behind the black falcon graphic that began appearing on the football team’s helmets in the 1960s was a new background — a flag of red, tan, black and white vertical stripes. To thousands of people who responded to the logo, it looked distinctly German — in a 1930s kind of way.

“The Atlanta Falcons are preparing to invade Poland,” one fan wrote.

A day after its posting, the new profile picture had unleashed a deluge of Nazi memes in the 4,000-plus replies on X. One picture swapped in the logo for Nazi flags in the background of a historical photo of a Hitler rally. Another edited the Falcon claw to look like a Nazi salute.

Others depicted Hitler in a Falcons cap, references to Inglourious Basterds and the Battle of the Bulge and a World War II joke invoking a blown lead in Super Bowl LI.

“Falcons were up 28-3 at Dunkirk,” that tweet read.

The Falcons’ snafu enters a small but growing catalogue of Reich-coded brand mixups. Who can forget the German national soccer team’s ‘44’ soccer jerseys? There was also the swastika-emblazoned Hallmark gift wrap; the accidental Hitler mugs; and (for my money) the worst of the bunch, Zara’s concentration camp uniform shirt.

All of those have been addressed; so far, the Falcons’ has not. We’ve reached out to them for comment.

The post ‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons appeared first on The Forward.

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