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Jewish comedian Modi Rosenfeld, a mainstay for Orthodox audiences, is gay. So what?
(JTA) — Mordechi Rosenfeld, the Jewish comedian, insists that the recent Variety article in which he reveals he is married to a man is not a “coming out” piece.
“This article is showing that I’m a veteran comedian and I’m married to a man,” said Rosenfeld, who is known to his friends and fans by the nickname Modi. “This is it. It doesn’t feel like a coming-out piece to me because I’ve been out.”
Anyone who has listened closely to Rosenfeld’s podcast in the last year would know that he and his husband have been married since 2020. The pair talk about living and traveling together, and in a recent episode revealed they would be vacationing on Fire Island, which has a famous gay scene, with prominent gay Jewish cookbook author Jake Cohen.
But the news could easily have come as more of a surprise for one swath of Rosenfeld’s core audience: Orthodox Jews from communities like the one where he grew up, where LGBTQ inclusion remains an unfamiliar and often frowned-upon frontier. Rosenfeld has delivered his signature blend of highly informed Jewish comedy, which often digs into the technical details of Jewish law, on kosher Passover cruises; at benefits for Orthodox organizations including yeshivas, Young Israel chapters and Hatzalah, the Orthodox ambulance service; and on the annual Chabad-Lubavitch movement telethon. But until recently, his routine has contained little whiff of his personal life — in fact, some of his jokes suggested to his fans that he had a wife named Stacy.
“Stacy” is in fact his manager and husband, Leo Veiga, a millennial raised Catholic in South Florida whom the 52-year-old Israel-born, Long Island-raised comedian met on the New York City subway in 2015. The split content has reflected Rosenfeld’s long-espoused belief that the only way comedy can work is to tailor the set to the crowd.
“Even though some religious organization has brought me in and people are coming to see me, I understand I’m under the umbrella of a certain demographic that I need to respect and know the audience,” Rosenfeld told the Jewish Telegraphic Agency. “If you put me in front of an audience, I give them what they need. And they don’t need gay material — they need the material for this audience.”
“But when I’m on the road doing my material, I can do whatever I want,” he added. “They came to see me.”
The Variety article was born of Rosenfeld’s deepening belief that it’s possible to merge his Orthodox and gay identities more publicly — something that he has long done as a congregant and sometimes-cantor at the Modern Orthodox synagogue he attends in the East Village.
“The prayers are done in an Orthodox way. And somehow, gays have been attracted to come to this synagogue,” he said. “We have a whole group of gay people and we have a whole group of trans people welcome.”
“The rabbi’s thing is no one should ever feel bullied, no one should ever feel excluded,” Rosenfeld said. “Be you. Be a proud Jew and be you.”
Rosenfeld’s “not a coming out piece” is significant and part of a broader recent pattern, according to Rabbi Steve Greenberg, the founding director of Eshel, an advocacy organization for LGBTQ Orthodox Jews and their families.
“You used to leave. Coming out meant [you] had to go. Because you could either stay and be silent, or speak up and leave,” Greenberg said. “What has begun to change the story is people insisting on not choosing between their religious identities and their queer identities and insisting on staying in Orthodox communities.”
The Variety piece comes at a time of tension around LGBTQ inclusion in Modern Orthodoxy. Yeshiva University — where Rosenfeld studied at the Belz Cantorial School of Music — has made headlines for fighting for the right not to recognize an LGBTQ student club. This month, a synagogue affiliated with the Modern Orthodox flagship also made news for its treatment of a transgender congregant; Yeshiva’s top Jewish law authority said she could no longer pray there.
The episode ignited strong feelings for Rosenfeld.
“To torture someone like that, somebody who’s religious, who’s keeping the mitzvahs, who’s teaching, who’s doing that, and to open that up and to do what they did is so terrible,” Rosenfeld said. “It’s so, so terrible. That’s the only thing I can tell you.”
For Rosenfeld, there’s no tension between Jewish observance and being gay — although his articulation of why reveals an awareness of the pain that others might feel in trying.
“Being gay, you can keep Shabbos, you can keep kosher, you can keep anything you want to do,” he said. “You can learn Talmud, you can learn Torah, the only thing you can’t do is kill yourself. You can’t commit suicide. That’s not even on the table as an option.”
When Rosenfeld shared the Variety article on his Instagram page, the vast majority of the nearly 800 comments left by fans and friends showed support for his public embrace of his gay identity.
“It’s amazing that you announce that you are gay,” one fan wrote. “You are an example to all the Jews struggling with their gayness. You are a role model to me. Cheers.”
“I think it’s great you can be out with so many of your orthodox fans,” wrote Peter Fox, a freelance writer and Jewish community advocate. “What a wonderful gift of visibility.”
But a few commenters said they would boycott his work in the future, some citing interpretations of Jewish law.
“I can’t believe you are gay,” wrote one person. “What a giant Hillul HaShem [desecration of the name of God]. I lost all respect for you. Unfollowing now. And good luck to you when it’s time to be judged by The Almighty.”
Rosenfeld doesn’t anticipate that the Variety article will lose him any gigs. If anything, he says, it might actually increase his audience. Since he has started adding gay material to his repertoire, his audiences have been increasingly LGBTQ, like at some of the “Holidazed” shows he performed in December at Sony Hall in New York.
Still, he noted, “onstage, I’m more Jewish than I am gay.”
Rosenfeld began to dabble in comedy while working on Wall Street early in his career, when his colleagues realized he was good at impressions. In the last several years, he has emerged as a leader in a wave of comedians focusing on their Jewish identities, even playing himself on an episode of HBO’s “Crashing.” Five years ago, New York City’s then-mayor, Bill de Blasio, declared June 26 as “Mordechi Modi Rosenfeld Day” in honor of his contributions to the artistic community, and last August, Rosenfeld co-hosted the first-ever Chosen Comedy Festival on Coney Island with his frequent comedy partner Elon Gold to a crowd of 4,000. The Jewish comedy show has since gone on to an audience in Miami and will head to Los Angeles in February.
Meanwhile, Rosenfeld has embarked on a steady stream of sold-out shows on multiple continents himself, while enjoying several viral moments. In one bit that was shared thousands of times last year, he pilloried the practice of taking people who have made antisemitic comments to Holocaust museums, joking, “It just gives them ideas.”
Since comedy clubs reopened after their pandemic closures, Rosenfeld has worked on new material at New York’s iconic Comedy Cellar, where patrons’ phones are kept in sealed envelopes and filming is prohibited. The absence of phones gives comedians the freedom to workshop new material — and a lot of that new material, for Rosenfeld, has been focused on living with a millennial husband.
Rosenfeld and Veiga’s story is a classic New York City meet-cute: The comedian was riding the 6 train when he felt a tap on his shoulder. It was Veiga, then an intern at CAA, the talent agency, introducing himself.
“And then we went on a date,” Rosenfeld told JTA. “I picked him up and I brought him to the Comedy Cellar, where I was performing. And he didn’t know that.”
After his 15-minute set, Rosenfeld returned to the comedians’ table, where he had nabbed Veiga a seat, to gauge his date’s reaction. “I said, ‘So I’m a comedian.’ And then we had dinner, we had two more dates, and then he moved in.”
In the eight years they have been together, Rosenfeld credits Veiga with facilitating the evolution of his career as both his husband and manager. During the COVID lockdown, as comedians everywhere found themselves unable to perform in their usual crowded clubs, Rosenfeld says he thought he was getting a break from work — but it was Veiga who suggested a pivot to video. That’s when Rosenfeld grew his online presence and developed his now-beloved characters, like the Israeli know-it-all “Nir, not far” (married to the fictitious, off-camera Stacy) and the Hasidic Yoely, who reviews quarantine-era TV shows and runs for president.
While Yoely is a character, Rosenfeld, too, is religiously observant. He wraps tefillin in the morning, even while touring, and he and Veiga keep a kosher home. Though Veiga is not Jewish — the couple had a civil wedding — he attends synagogue with Rosenfeld, his Hebrew and Yiddish pronunciation is excellent, and he is extremely well-versed in Jewish ideas and lingo. That has occasionally enabled him to stand up for their relationship when encountering people who believe it is forbidden: In one anecdote on the podcast, Rosenfeld shared that at a Shabbat retreat at a yacht club in notoriously conservative Orange County, California, a man at the couple’s table told them that the Bible says two men should not live together. Veiga retorted that the Bible says people should not mix wool and linen — implying that not all strictures are always followed, and leaving the man dumbfounded, according to Rosenfeld’s account.
Veiga has been part of Rosenfeld’s podcast behind the scenes since it began in August 2021, and began appearing on-screen in the taped recordings in December of that year. (In a sign of how deeply Jewish content is woven into his own life, he once wore a kitschy shirt referring to “muktzeh,” the prohibition of touching or moving certain objects on Shabbat.) Rosenfeld co-hosts the podcast with Jewish comedian Periel Aschenbrand, where guests include a mix of mostly comedians with the occasional rabbi (one time, Alan Dershowitz made an appearance).
Leo Veiga, left, wears a t-shirt bearing the Hebrew word “muktzeh,” which refers to a prohibition of touching certain objects on Shabbat. (Screenshot via YouTube)
In the December episode with Jake Cohen, Rosenfeld and Veiga recounted their experience at the Republican Jewish Coalition meeting in Las Vegas. The couple, who admitted to following RuPaul’s Drag Race more closely than American politics, learned what causes Republican Jews were almost universally excited by (Israel and antisemitism on college campuses) and what causes they were lukewarm on (abortion) solely based on the volume of applause in the room. They also said they were surprised by how welcomed they felt as a gay couple at a Republican event, and remarked on how many of the political figures and donors they met were excited to show them pictures of all the other gay couples they knew.
Veiga said in the episode that he didn’t learn until after they agreed to the gig that the conference lineup included Florida Gov. Ron DeSantis and former Vice President Mike Pence, whom Rosenfeld said he found “a little creepy.” Both men have advanced policies and ideas that are anti-LGBTQ.
Rosenfeld said he had no principled objection to performing for Republicans, or anyone else.
“If the Democrats want to invite me, I will go there,” Rosenfeld said. “If Al-Qaeda wants to invite me, we’re there. A check and a microphone, and I’m there. It’s simple.”
The aside came as Rosenfeld, Veiga and Cohen discussed one of Rosenfeld’s favorite ideas — what he calls “moshiach energy.”
“Moshiach energy,” as Rosenfeld puts it, is akin to the Jewish principle of loving your neighbor as yourself and then putting that energy into the universe in order to bring about the coming of the Messiah. The idea is inspired by the last leader of the Chabad-Lubavitch Orthodox movement, Rabbi Menachem Mendel Schneerson — a major source of inspiration for Rosenfeld, who studied at a Lubavitch yeshiva.
Comedian Modi Rosenfeld Rosenfeld speaks with Rabbi Manis Friedman, right, and comedian Periel Aschendbrand on his podcast in November 2021. A portrait of Rabbi Menachem Mendel Schneerson, the last rebbe of the Chabad Orthodox movement, is behind Rosenfeld. (Screenshot via YouTube)
It’s an attitude that he says is embodied by his synagogue, which he has attended since it opened in the 1990s.
“I am so fortunate to belong to a synagogue, Sixth Street Community Synagogue, where when you put moshiach energy out, it comes right back at you,” he said.
Schneerson considered homosexuality a sin and advocated for Jews to choose not to yield to homosexual urges. Last year, on his podcast, Rosenfeld hosted a Chabad rabbi, Manis Friedman, the former translator for the Rebbe, who espouses the same view; he said he finds Friedman inspiring even though he may not agree with all of Friedman’s views. It’s one of many instances where Rosenfeld has been able to square his identities in ways that have proved challenging for others.
Greenberg, the executive director of Eshel, agreed with Rosenfeld’s hypothesis that the Variety article would have little effect on the comedian’s ability to book gigs — and he said Rosenfeld’s commitment to Orthodox ideas and practices could work in his favor.
“Maybe some of those organizations that have hired him before will actually think this is an even more important reason to have him,” Greenberg postulated. “Some people will see this as a kind of affirmative step that you don’t have to abandon your religious identity because you’re gay.”
It’s an idea that is central to one of Rosenfeld’s signature jokes. For him, being Jewish means praying with tefillin every day, eating kosher food and observing Shabbat — while also being married to his husband.
“I always say: the Jewish people — we’re not the chosen people, we’re the choosing people,” Rosenfeld said. “Being Jewish is a lifestyle — like Equinox.”
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German city bans stumbling stone memorials to Nazi victims
(JTA) — A decision to bar the “stumbling stone” memorials to victims of the Nazis has touched a nerve in one small German town, and beyond.
At issue is a motion – passed Sept. 25 by the city council of Heidenau in the former East Germany – to stop installation of such memorials in local sidewalks, calling them disrespectful, and to use the town’s North Cemetery instead.
Set into the ground, the small, engraved brass “Stolpersteine,” or stumbling stones, are meant to make pedestrians stop and think about the fate of former residents. There are currently some 116,000 such stones laid in 1,860 municipalities across Europe, mostly in Germany, according to the project’s website.
A curious aspect of the Stolpersteine is that they are opposed by both Germany’s right wing, which view them as detracting from national pride, and by a vocal minority of Jews who feel they don’t do enough to uplift the memory of victims.
The effort to block the memorial stones in Heidenau was sponsored jointly by the center-right Christian Democratic Union (CDU) and the far-right Alternative for Germany (AfD) party. The town’s current mayor, Conny Oertel, is independent.
The city council’s decision comes as the AfD gains support in German elections nationwide. The party’s support for banning the project in Heidenau has sparked concern about potential moves to suppress official public commemoration of the Holocaust.
The AfD is known for challenging Germany’s culture of Holocaust remembrance in general. Bjoern Hoecke, who leads the party in the neighboring state of Thuringia, once even called Berlin’s Holocaust memorial a “monument of shame” that detracted from German pride. In protest, an artist collective built a replica of the memorial outside his home.
On the other hand, some Jews, albeit a minority, object to the memorials because they say it’s disrespectful to place them where they can be walked on and covered with leaves or trash. The stones have also been targets of vandelism, they note.
But the Heidenau motion is not for the sake of victims; rather it’s a “transparent maneuver by the extremists of the AfD” to suppress Germany’s remembrance culture, said Charlotte Knobloch, who has successfully opposed the placement of Stolpersteine in her home city of Munich, in the state of Bavaria.
“Removing places of remembrance from the cityscape, as has now happened in Heidenau, is absolutely the wrong approach,” said Knobloch, a 93-year-old Holocaust survivor, who heads the Jewish community of Munich and Upper Bavaria.
In a statement issued to the press Friday, Knobloch added that she was “appalled” that the CDU “would lend itself to supporting” the move. “The democratic center should and must find its way back to itself here and find a better solution.”
The joint opposition to the project by the AfD, the mainstream CDU and a local activist group creates a dilemma for Stolpersteine opponents like Knobloch who also abhor the AfD.
Heidenau, in the state of Saxony, is not the first town to act against the project. The city of Munich in Bavaria voted as early as 2004 not to allow the installation of the stones in public spaces, siding with Knobloch. In the city of Pulheim, in North Rhine-Westphalia, the project was blocked in 2011, but eventually the municipality reversed course and allowed the first installations to take place in 2022.
Heidenau is home to 17,000 people. Though the wartime local Jewish population was small, there are five such stones in the town already. An application for 12 more had been submitted by the Alternative Cultural and Educational Center (Akubiz), including for Fritz Goldstein and his wife Martha, who were expelled to Poland in 1938 and survived the war.
Arguing against the stones, the Heidenau motion noted that many citizens, relatives of victims, and activists actually disapprove of this form of commemoration.
Negative reactions to the decision in Heidenau were swift, both from proponents and detractors of the memorial concept itself.
In an email statement, the New York-based March of the Living educational organization called on the town of Heidenau “to reverse its decision and on Germany’s leaders and citizens to oppose every effort to hide this history.”
The city council decision “raises a deeply troubling question: Are political interests being allowed to push the memory of Nazi victims out of public life?” the statement read in part.
Like Knobloch, Munich resident Gabriella Meros doesn’t like the stumbling stones. “They are simply not a dignified way to commemorate the victims of the Holocaust,” said Meros, daughter of a Holocaust survivor and chair of the association Respect and Remember Europe.
She promotes placement of plaques on buildings instead.
But the political move in Heidenau by the CDU and AfD is “outrageous, because they’re exploiting this argument for their own purposes.”
The real problem is, she said, that the AfD “wants to abolish remembrance” itself.
In its platform, the AfD says it aims to promote “positive, identity-establishing aspects of German history.” Critics say that in practice, this could mean reducing funding for educational trips to Holocaust sites and for the memorial sites themselves.
The Stolpersteine project, initiated in 1992 by Cologne-based artist Gunter Demnig, sets engraved memorials into sidewalks in front of buildings where deported victims of the Nazi dictatorship once lived.
Usually, family members from around the world nominate sites and pay a nominal fee for materials. For many, the stumbling stones are a substitute for a grave, for ancestors whose place of death is unknown.
Israel’s Ambassador to Germany Ron Prosor wrote on X
that he was “ashamed” of Heidenau’s decision, noting that members of his own family who were forced to flee the Nazis were commemorated by the stones in Berlin.
“Every person has a name. A world. A story. It is precisely this memory that is being erased here. Whoever erases the victims from the past erases the past itself.”
This article originally appeared on JTA.org.
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‘NAZA’ documentary draws sold-out crowd – and protests – at US premiere
(JTA) — Even a powerful Nor’easter couldn’t stop the crowds from showing up at the North American premiere of the controversial Israeli documentary “NAZA” on Saturday afternoon.
The two weekend screenings scheduled at Lincoln Center as part of the New York Film Festival sold out in minutes. Dozens of people waited in a box office standby line that stretched around the corner despite the blustery conditions, while at least one local politician scored a ticket: Brad Lander, the Jewish progressive and Democratic nominee for New York’s 10th Congressional District.
Meanwhile, two groups of Israeli-Americans showed up on Saturday with no intention of going inside the theater: one demonstrating in solidarity with the filmmakers, and a larger group across the street that denounced the film as they waved Israeli flags.
The documentary, which was produced by The Guardian and alleges that Israeli forces knowingly killed large numbers of civilians in Gaza, has received early acclaim, winning the Special Jury Prize at the Venice Film Festival earlier this month. It will be made available for free on The Guardian’s website later this fall.
John Kwiatkowski, senior manager of publicity and communications for Film at Lincoln Center, told the Jewish Telegraphic Agency that “NAZA sold out almost immediately.”
But “NAZA,” whose name is the Hebrew acronym for “collateral damage,” has also roiled a number of Israeli officials and the country’s military. The Israel Defense Forces issued a public rebuttal after the film’s reception in Venice, with the IDF chief of staff calling the film a “deliberate distortion of reality.”
The Israeli filmmakers, Yuval Abraham and Rachel Szor, have faced intense backlash at home. Israel’s culture minister threatened to strip them of their citizenship and protesters accused the duo of treason in a demonstration outside Szor’s parents’ home.
Roni Tamari, who organized the rally supporting the filmmakers on Saturday, called the Israeli reaction “out of proportion.”
David Lawson, a Jewish Queens resident who had purchased a ticket for the Saturday premiere, told JTA that he’d appreciated Abraham and Szor’s previous film, “No Other Land,” which focused on settler violence in the West Bank community of Masafer Yatta.
Minutes before the screening’s slated start time, Lawson said that he was “very excited” to see “NAZA,” not just for what it will say “about Israel, but also just about the alarming use of AI in warfare in general.”
Lawson said he likes “to hope that the tide is shifting on acceptance of Zionism in the United States,” and that support for “NAZA” was an example of that shift. He also said he was “expecting” to see protesters who disagreed with the film. “Pathetic,” another person in line chimed in, describing the demonstration.
They were referring to the protest organized by the Israeli-American Council, which drew dozens of critics of the film who believe it omits the context of Hamas’ Oct. 7, 2023, attack in its depiction of the IDF’s military campaign in Gaza. Speakers included IAC’s chief communities officer Noa Peri-Jensch and a pair of survivors of the Nova music festival that Hamas attacked.
A fleet of four black trucks circled the area with LED screens that displayed images of Hamas’ Oct. 7 attack along with various messages. “Movies have editors. History does not,” one message read. The trucks were commissioned by the IAC.
“We mourn every innocent life lost in this war, Israeli or Palestinian,” Peri-Jensch said during the rally. “But compassion for Palestinian civilians does not require [us] to erase Oct. 7, ignore Hamas or accept one narrative without questioning it.”
Peri-Jensch was not calling for the film’s screenings to be canceled, she said in an interview, but rather for them to be paired “with context” at festivals, like panels featuring Oct. 7 survivors.
Asked about Israeli officials’ threats toward the filmmakers and the demonstrators calling them traitors, Peri-Jensch said she “cannot comment on what people in Israel do, I can only comment here,” adding that viewers “deserve to know the full scope.”
Prime Minister Benjamin Netanyahu backed legislation last week that would strip the Israeli filmmakers of their citizenship, while the Israeli army has weighed taking legal action against them.
Protesters gathered outside Szor’s parents’ home multiple nights in a row last week calling on authorities to “expel the traitors.” One speaker called for Abraham and Szor to be executed while the crowd chanted, “Execute the traitors.” Participants in the right-wing protest included activists and campaign staff from National Security Minister Itamar Ben-Gvir’s far-right party, according to Haaretz.
On Saturday, Nova massacre survivor Rom El-Hai himself referred to the filmmakers as “traitors,” and said that there have been “liars” like Abraham and Szor within the Jewish community since the Bible and during the Holocaust.
In an interview following his remarks, El-Hai said it isn’t his job to say how exactly Abraham and Szor should be dealt with in Israeli society, but that they “should be punished” and that they cannot “live their life in Israel like nothing happened.”
“People need to understand there is a price for what they’re doing,” he said.
Near the standby line running along the sidewalk of Broadway, about a dozen demonstrators who are involved with the group Israelis for Peace held signs reading, “We stand by the countless victims in Gaza and Rachel & Yuval for speaking truth to power.”
Tamari, one of the organizers, said she felt it was “actually very disrespectful” for images of wounded and killed Oct. 7 victims to be shown in public.
Moshe Kayam, an Israeli-American who demonstrated in solidarity with the “NAZA” filmmakers on Saturday, said IAC’s rally was “doing a disservice” because the Oct. 7 attacks were indeed “horrendous,” but “did not justify the mass killing” of civilians in Gaza.
“We want the truth to come out,” Kayam said of the film. “We want everyone to see what really happened there, and the damage that it caused to Gaza, to Israel’s image and to us as Israelis.”
This article originally appeared on JTA.org.
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Ari Emanuel has written a memoir and no one is safe — not even his brother
Roll the Calls: A Memoir
By Ari Emanuel
Knopf, 432 pages, $35
It must be exhausting to be super-agent Ari Emanuel: rising before dawn for a workout regimen, ingesting live worms to consume bacteria, and then placing hundreds of daily phone calls to clients and network honchos. It is, frankly, exhausting just to read about it, notwithstanding the clever, staccato narrative by (uncredited) ghostwriter J.R. Moehringer.
The point of it all, Emanuel keeps insisting in Roll the Calls, is not the dollars.
“Money isn’t the thing that makes me get up at 4:00 a.m.,” he says. “I’m just not sure yet what that thing is.”
Perpetually on the precipice of bankruptcy, he takes bold entrepreneurial risks to survive in an industry wracked by labor discontent, cutthroat infighting and technological change.
The goal, if there is one, seems to be simply to win — to bend everyone around him to his will. And, for the most part, he does. From the mailroom, Emanuel has ascended to the summit: executive chair and CEO of TKO and executive chairman of WME Group, “two companies,” his biographical blurb says, “that sit at the center of sports, entertainment and culture.”
Emanuel is probably best known as the model for the abrasive Ari Gold, the talent agent played by Jeremy Piven in the HBO show Entourage (2004-11). The show’s protagonist, Vincent Chase, is loosely based on one of Emanuel’s clients, the actor Mark Wahlberg. Emanuel says that he could never bear to watch the series, but notes that it helped turbocharge his career.
In his telling, the entertainment-industrial complex is a transactional, amoral, brutish and (though Emanuel doesn’t use this phrase) testosterone-fueled world, where the key players are nearly all men. It seems impossible to imagine any woman getting away with — let alone prospering from — the unhinged, profanity-laced approach that has become Emanuel’s trademark.
Even in this milieu, there are, in his view, particularly loathsome players. Among them is Harvey “Scissorhands” Weinstein, whom Emanuel indicts for his slovenliness, bullying tactics and editorial interference. Even without a mention of the producer’s alleged track record of sexual harassment and assault, Emanuel’s assessment of Weinstein is withering. “Empty at his core,” Emanuel writes, “Harvey’s sole motivation is to thwart and mess with other people.”
Emanuel expresses contempt, too, for other bold-faced names, including Jeffrey Katzenberg, former chair of Walt Disney Studios and cofounder of the film studio DreamWorks, and Hollywood scribe Nikki Finke, with whom Emanuel had a codependent relationship. He takes on Donald Trump as a client, doesn’t vote for him for president, and drops him, without regret, when he wins and can no longer generate commissions. None of this necessarily makes Emanuel a reliable narrator.
The memoir begins with the word “rage,” which Emanuel observes is also the first word of Homer’s Iliad. The allusion sets Roll the Calls up to be similarly epic. But its angry protagonist is, at best, an antihero, and the stakes of his success surely are less than mythic.
What are the origins of Emanuel’s rage? He points to his lifelong struggles with dyslexia and the bullying and humiliation that resulted. The Emanuel family ethos was unsparingly competitive. In life, he learned, “loser gets fed to lions,” so “keep your fists clenched and your head on a swivel.” And roughhousing with his older brothers, whom he jokingly calls “two violent psychopaths,” may have left Ari bruised and resentful.
Both Ezekiel “Zeke” Emanuel, a prominent oncologist and bioethicist, and former Chicago mayor and prospective 2028 Democratic presidential candidate Rahm Emanuel are known for their combative personalities. Ari suggests that the family is tight-knit and loving. But one of the book’s quietly shocking reveals is Rahm’s mockery of his brother’s dyslexia when they share a stage during Chicago Ideas Week.
Emanuel argues that his anger, which can turn threatening, provides a bargaining advantage by intimidating adversaries. He cites a study showing “that angry negotiators had the edge.” In a bar, he calls out Michael Moore as an [expletive deleted] antisemite for views the director expressed about Israel; Moore denies the charge, they keep talking and Emanuel ends up with a new client.
“You’ve got to be a little psychotic in this town,” Emanuel argues. To succeed, “you need to show that you can color outside the lines, and that, once in a while, you might eat the [expletive deleted] crayon.” The memoir doesn’t delete the expletives.
Yet Emanuel understands the personal costs of his anger enough to have devoted years to psychotherapy aimed at moderating it. (The results seem mixed at best.) Emanuel also admits to a habit akin to stalking: calling potential clients, business partners and others constantly until they succumb to his sales pitch.
This incessant hounding landed him the mailroom gig at Creative Artists Agency, from which he quickly rose — until he departed, with allies, to start his own company. Similar persistence won him the business (and, later, friendship) of the famously curmudgeonly Larry David, who said, over lunch, that he would sign with Emanuel — if only the agent would stop calling.
After his first marriage (unsurprisingly) dissolved, Emanuel deployed his telephone tactics in courtship — not a method, one imagines, that would have worked for a lesser man. In Emanuel’s case, relentless pursuit led, after some drama and heartbreak, to his second marriage, to a much younger woman who had initially resisted his overtures.
None of this is to say that Roll the Calls isn’t worth a read, especially for anyone interested in an unabashedly jaundiced insider account of how Hollywood operates. The book is quick-paced, laugh-out-loud funny at times, and filled with acidic observations and gossip. It is also horrifying.
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