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New Marketing Agency Connects Pro-Israel Brands With Influencers Who Received Backlash for Supporting Jewish State

A protester wrapped in an Israeli flag at a rally against antisemitism at the Brandenburg Gate in Berlin. Photo: Reuters/Lisi Niesner

A new marketing agency based in Tel Aviv that launched on Wednesday was established to help forge new relationships between Jewish and Israeli brands and social media influencers who have faced fallout for supporting Israel following the deadly Oct. 7 terrorist attacks.

Many pro-Israel influencers lost international agency and brand sponsorships for voicing their support for the Jewish state and calling for the release of hundreds of hostages taken by Hamas terrorists during the Oct. 7 attacks in southern Israel.

Barzel Media aims to counteract these boycotts against those who back the Jewish state, connecting Israeli and Jewish-owned brands with pro-Israel content creators and influencers who share the same values and views on Israel.

The agency seeks to bridge the divide between pro-Israel brands and influencers and draws its name from the Hebrew word “barzel,” which means “iron.” All of the brands that Barzel Media works with also donate a portion of their proceeds to charity. 

“Creators should never have to choose between their careers and standing up for Israel,” said Barzel Media founder and CEO Brian Spivak. “Volunteering at the Influencer Division of the Hostage Families Forum in Tel Aviv, I met with hundreds of content creators who saw deals canceled because of their outspoken support for the hostages and for Israel. Therefore, I decided to create Barzel Media to ensure that the brands and influencers putting themselves on the front-lines of social media to defend Israel will always have the support they need to prosper.”

Bianca Jade, an influencer who has hundreds of thousands of social media followers and works with Barzel Media, was fired from her television hosting job and lost a brand partnership for supporting Israel.

“As a creator who’s always stood for humanitarian, racial, and social justice causes, I felt the need to lend my influence for the victims of Oct. 7,” said Jade. “And yet, despite breaking sales records for these brands, when I raised my voice for the hostages and hostage families, they immediately dropped me and I lost all my income. I’m so happy Brian founded this agency, and I know that with him I’ll have the freedom to express my values, as well as the ability to promote organizations who share those values, without fear.”

All pro-Israel brands and influencers are invited to reach out to the agency through its website.

The post New Marketing Agency Connects Pro-Israel Brands With Influencers Who Received Backlash for Supporting Jewish State first appeared on Algemeiner.com.

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Far-Left US Lawmakers Blast Israel for Resuming Military Campaign in Gaza, Accuse Jewish State of ‘Genocide’

US Reps. Rashida Tlaib (D-MI), left, and Alexandria Ocasio-Cortez (D-NY) listen during a congressional hearing on Capitol Hill in Washington, DC, July 18, 2019. Photo: REUTERS/Joshua Roberts

Progressive US lawmakers largely condemned Israel on Tuesday after it resumed military operations in Gaza following the collapse of the ceasefire deal with Hamas, falsely accusing the Jewish state of committing “genocide” against Palestinian civilians and demanding the immediate implementation of an “arms embargo.”

On Monday night, Israel resumed airstrikes targeting Hamas in Gaza under the directive of Prime Minister Benjamin Netanyahu, whose office said in a statement that the military action followed “Hamas’s repeated refusal to release our hostages, as well as its rejection of all of the proposals it has received from US presidential envoy Steve Witkoff and from the mediators.”

Rep. Rashida Tlaib (D-MI), the sole Palestinian American in Congress and a strident critic of the Jewish state, repudiated Israel’s decision to restart the military campaign against Hamas. Tlaib demanded the White House pause weapons transfers to Israel in response to what she described as a “genocide” unfolding in Gaza. 

The Israeli apartheid regime has resumed its genocide, carrying out airstrikes all across Gaza and killing hundreds of Palestinians. This comes after a complete blockade of food, electricity, and aid. They will never stop until there are sanctions and an arms embargo,” Tlaib wrote on X/Twitter. 

Tlaib appeared to be referring to Israel’s decision earlier this month to block humanitarian aid transfers into Gaza as a way to pressure Hamas to agree to an extension of a ceasefire agreement that went into effect in January. Hamas refused to do so.

Sen. Bernie Sanders (I-VT), another vocal critic of Israel, blasted the Jewish state for launching airstrikes against Hamas. Sanders accused Israel of violating the ceasefire deal and reiterated his demand for the end of US aid to the Jewish state. 

“​​Netanyahu has not allowed any food, water, or fuel into Gaza in two weeks. Now he has resumed bombing, killing hundreds of people and breaking the ceasefire that had given Gaza a chance to live again. NO MORE MILITARY AID TO ISRAEL,” Sanders posted on social media.

In November, Sanders spearheaded a failed effort to impose a partial arms embargo on Israel.

Rep. Summer Lee (D-PA), a left-wing lawmaker and consistent critic of Israel, condemned the “horrific images” emerging from Gaza after the relaunching of the war effort. The progressive firebrand denounced Israel’s military operations as a “genocide” and called for an arms embargo to be placed on the Jewish state. 

Once again our timelines are flooded with horrific images of Palestinian babies massacred by the Israeli government. Israel has consistently violated the ceasefire and in the past two weeks, cut off all aid to Gaza. Just last night, they killed 400+ people. This US-backed genocide must end,” Lee wrote. 

In the 17 months following the Hamas-led Oct. 7, 2023, massacres across southern Israel, progressives have grown increasingly critical of the Jewish state. Left-wing lawmakers have accused Israel of using “indiscriminate bombing” and “starvation” as a method of punishment against Palestinian civilians. They have also spearheaded multiple efforts to impose a unilateral “ceasefire” or “arms embargo” upon Israel, arguing that the Jewish state has embarked on a “genocidal” revenge campaign against the people of Gaza.

In addition, many progressives often refuse to mention or condemn Hamas when making public statements regarding Israel’s war efforts, and they rarely note Hamas’s widely recognized military strategy of embedding its terrorists within Gaza’s civilian population and commandeering civilian facilities like hospitals, schools, and mosques to run operations and direct attacks.

However, Sen. John Fetterman (D-PA), one of the most vocal defenders of Israel in the federal government, issued support for the Jewish state amid a barrage of backlash. 

“I unapologetically, 100% stand with Israel, and demand the release of all remaining hostages,” Fetterman wrote on X/Twitter. 

Israel says it has gone to unprecedented lengths to try and avoid civilian casualties, noting its efforts to evacuate areas before it targets them and to warn residents of impending military operations with leaflets, text messages, and other forms of communication.

The post Far-Left US Lawmakers Blast Israel for Resuming Military Campaign in Gaza, Accuse Jewish State of ‘Genocide’ first appeared on Algemeiner.com.

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Hamas Must Be Destroyed

Kfir Bibas. Photo: Hostages and Missing Families Forum.

In the wake of the cold-blooded murders of Shiri, Ariel, and Kfir Bibas by the literal hands of Hamas terrorists, I have been haunted by the similarities between Kfir and my own two-year-old son.

My son was born exactly a month before Kfir. Like Kfir, my son had red hair when he was little. My son laughed like Kfir when he was a baby. Like Kfir, my son is a Jew. But unlike Kfir, my son is a Jew, who by privilege and fortune to be born an American and live in the United States, does not need — I pray — to fear being stolen and murdered by Hamas terrorists simply for being Jewish.

In the well over 500 days since October 7, 2023, the kidnapping and murder of Kfir Bibas symbolizes Israel’s just and necessary response to Hamas’ massacre in Israel. Kfir is and was innocence and goodness personified.  Hamas is Amalek, the Biblical enemy of the Israelites, and a symbolization for the epitome of evil. There can be no tolerance for such evil, and I strongly believe that Israel has every right to continue fighting Hamas until the terrorist organization has been destroyed.

Hamas is not only an enemy of Israel, but also of the United States. Since 1997, the US State Department has designated Hamas a foreign terrorist organization. As of March 2025, Hamas still holds 21-year-old New Jersey native Edan Alexander hostage, along with the remains of four other murdered Americans. On October 7, 2023, Hamas murdered more than 40 Americans.

Although it is true that Hamas has been weakened since October 7, 2023, and has suffered the loss of many of its key leaders, including Yahya Sinwar and Ismail Haniyeh, due to the Israeli Defense Forces’ (IDF) valiant and justified campaign, Hamas still remains in a position of strength.

The fact that Hamas has been able to continue to negotiate with Israel to ensure the release of hundreds of terrorists, many of them serving life sentences for the murder of Israelis, in exchange for the release of innocent hostages, and the bodies of deceased hostages, is sickening. The ongoing sadistic exchanges where Hamas terrorists paraded the hostages, or murdered bodies of hostages, in front of cheering crowds of their supporters calls into question how such negotiations have been even permitted to progress.

The unbalanced negotiations are not the fault of the IDF, but that of politicians — both Israeli and American. To be clear, in bringing the fight to Hamas, the IDF has endeavored to minimize civilian casualties despite operating in an extremely dense, urban, environment in which Hamas terrorists actively hide among hospitals, mosques, and kindergartens.

In fact, the IDF has gone to greater lengths than any other military in the history of modern warfare to minimize civilian casualties. I firmly believe that the soldiers of the IDF should be commended by all freedom loving nations for their adherence to the highest standards of moral and ethical war fighting.

In looking ahead to the coming months, Israel must continue to ratchet up all available military and political pressure on Hamas in order to crush the terrorist organization once and for all. I do not think that Israel should continue to follow the outlined steps of the phased hostage deal — as terrible as that may be for the plight of the remaining hostages — because to do so only encourages Hamas to plan future October 7th style attacks to kidnap more hostages to use as bargaining chips down the road.

I think it is excellent, and necessary, that Israel has once again resumed offensive operations against Hamas. Initial reports indicate that serious damage has been done to Hamas’ leadership and combat units. Israel should continue to maximize the good will of the Trump administration, and the current Republican-held US Congress, to unleash hell on every aspect of the Hamas terrorist organization. Israel must remain focused on dismantling Hamas’ organizational and tactical capabilities in order to ensure that Hamas can never again threaten Israel.

I would also like to see increased US military support for destroying Hamas. Although I would not support “regular” US military service members on the ground in Gaza due to the possibility of another Middle East quagmire, I would recommend that US Special Operations Command be given broad leeway by the Trump administration to employ the necessary assets to rescue Edan Alexander and avenge the deaths of the Americans killed on October 7, 2023. I would further recommend that the Trump administration sanction any states that provide safe harbor to Hamas terrorists, including Qatar and Egypt. This could involve cutting off foreign aid, imposing economic penalties, or barring diplomatic travel. Hamas, and its enablers, must understand that they will never be safe, whether in Deir al-Balah or Doha.

Only when Hamas feels the full military and political weight of Israel and America, and begs for the fighting to stop, will the memory of Kfir Bibas, his family, the 241 hostages, and the 1,200 murdered Israelis be avenged — and prevented from happening again in the future.

Micah Q. Jones is a publishing Adjunct at The MirYam Institute, a US Army veteran, and recipient of the Bronze Star Medal for Meritorious Service. He is a litigation associate in the Boston office of an international law firm.

The post Hamas Must Be Destroyed first appeared on Algemeiner.com.

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Israeli Military Says It Has Begun New Ground Operation in Gaza

Illustrative: Israeli soldiers operate at the Shajaiya district of Gaza city amid the ongoing conflict between Israel and the Palestinian terror group Hamas, in the Gaza Strip, Dec. 8, 2023. Photo: REUTERS/Yossi Zeliger

The Israeli military said on Wednesday its forces have resumed ground operations in the central and southern Gaza Strip, as a second day of airstrikes targeted fighters and infrastructure of the Palestinian terrorist groups Hamas and Islamic Jihad.

The operations have extended Israel‘s control over the Netzarim Corridor, which bisects Gaza, and were a “focused” maneuver aimed at creating a partial buffer zone between the north and the south of the enclave, the military said.

The renewed ground operations come a day after Israel resumed its military campaign in Gaza, arguing Hamas rebuffed diplomatic efforts at extending a ceasefire and releasing Israeli hostages kidnapped by the terrorist group.

“Israel will, from now on, act against Hamas with increasing military strength,” the office of Israeli Prime Minister Benjamin Netanyahu said in a statement, adding that the goal of the military campaign in Gaza remains to achieve “the objectives of the war as they have been determined by the political echelon, including the release of all of our hostages, the living and the deceased.”

Netanyahu said on Tuesday night that Hamas in Gaza has “already felt our strength” since the Israel Defense Forces (IDF) returned to fighting, warning that future ceasefire negotiations with the terrorist group “will only take place under fire.”

However, Hamas insisted that it has not abandoned negotiations. “Hamas has not closed the door on negotiations, but we insist there is no need for new agreements,” senior official Taher al-Nunu told AFP on Wednesday, calling for international pressure to enforce the ceasefire.

Israel and Hamas accuse each other of breaching the truce, which went into effect on Jan. 19 and saw a weeks-long pause in fighting as Hamas released 33 hostages, 25 alive and eight dead bodies, in exchange for nearly 2,000 Palestinian prisoners, many of whom were serving lengthy sentences in Israeli jails for terrorist activity.

Hamas-led Palestinian terrorists started the war on Oct. 7, 2023, when they invaded southern Israel, murdered almost 1,200 people, and kidnapped 251 hostages.

Israel responded with its military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in Gaza.

The post Israeli Military Says It Has Begun New Ground Operation in Gaza first appeared on Algemeiner.com.

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