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Panettone, the Christmas cake, is having a moment — and a Jewish chef has carved off a big slice
(JTA) – Panettone, the fluffy, fruit-speckled archetypal Christmas cake, is this holiday season’s “it” dessert — and the creator of perhaps the most coveted version in the United States is an Israeli-American Jew.
The New York Times this week credited baker Roy Shvartzapel with spearheading “the American panettone revolution” through his business From Roy.
Shvartzapel has dedicated the bulk of his career to the airy Italian cakes, training under Iginio Massari, the undisputed master baker in Italy, and obsessing over each ingredient and step in the 40-hour production cycle. After a flurry of coverage in his company’s early days in 2016, and especially since being endorsed by Oprah Winfrey in 2018, Shvartzapel’s business has grown dramatically. Last year, he said he expected to sell nearly 300,000, at $75 a piece, both in stores and via mail order. This year, the price is $85, and preorders sold out by — without, Shvartzapel said on a podcast last year, any spending on marketing.
While Shvartzapel’s goal of turning panettone into a year-round treat means he has several non-traditional flavors in his repertoire, From Roy only offers a few at a time — and the company plans to keep it that way.
“There’s lots of pastry items that I love that I will never be making for my business,” Shvartzapel said on the podcast, with the chef Chris Cosentino. “I’m a big believer that less is more, generally speaking, in most things.”
Shvartzapel declined to comment to the Jewish Telegraphic Agency this month, explaining through a publicist that he was too busy before Christmas to speak. But in public comments and social media posts made before this year’s panettone “gold rush,” as the New York Times put it, he has offered details about the intersection of his Jewish identity and his Christmas baking.
From Roy’s cherry, white chocolate and pistachio panettone with almond glaze and pearl sugar as seen in the company’s California kitchen, Oct. 20, 2016. (Liz Hafalia/The San Francisco Chronicle via Getty Images)
Born in Karmiel, Israel, where a statue modeled on his mother holding him as an infant stands in a park, Shvartzapel was raised in Houston and now lives in California’s Bay Area with his children and Israeli-born wife, who also helped launch From Roy. A devoted athlete as a teenager, he played collegiate basketball and spent time on Karmiel’s Maccabi team but realized he would never make the NBA.
“Like every good Jewish boy,” Shvartzapel told David Chang, the Momofuku chef, on a 2019 podcast interview, he considered becoming a lawyer before realizing that cooking played to his passions and strengths.
After graduating from the Culinary Institute of America in 2004, Shvartzapel began looking for work in New York City. It was a cookbook by the Jewish baker Dorie Greenspan that indirectly led to his first job: He spotted a lemon tart in a new cafe that looked like one she had photographed by the master French chef Pierre Hermé, then talked his way into a job working there, at Bouley Bakery, under Hermé’s former executive chef. Ultimately, that led to him working in Paris, where he had the panettone that changed his life.
“The texture, the aroma, the chew,” he said in 2018. ”I tasted it and it was like one of those meditative lights-off moments. The crazy love affair began.”
Shvartzapel has spoken extensively about his intense work ethic, his struggles with depression and, of course, what sets his panettone apart from low-cost supermarket varieties. He has said less publicly about himself as a Jew. But last year, on Facebook, he wished his friends a happy Passover with a picture of a cheesy omelet and a side of chopped liver — both prepared with attention to the holiday’s prohibitions on leavened bread (such as panettone) but, together, not a kosher meal.
“Modern jew … I mean, gotta combine the dairy and the meat to make it particularly kosher for Passover,” he wrote, adding laughing emojis.
Although panettone is often mentioned in the same breath as its Jewish enriched-dough cousin, babka, its history is rooted in the Catholic Church. Legend has it that it was created by accident on a 15th-century Christmas Eve, and was served to Catholic students and even the pope by the 1500s, according to records from the time.
Still, it makes sense that America’s most prominent panettone maker is Jewish, according to Debbie Prinz, a food historian and author of the forthcoming book “On The Bread Trail,” which grew out of her exploration of Jewish celebration cakes.
“It’s not surprising that there’s this interchange, especially today, since the boundaries between Jews and non-Jews are even fewer than they used to be,” Prinz said.
But while Shvartzapel’s panettone path may be modern, historic patterns of cultural collision have often cut the other way, sending traditionally Jewish foods onto the Christmas table.
One notable example appears to be lebkuchen, a fruit-studded spice cookie popular in Germany. While the origins of the treat are not clear, one theory is that lebkuchen entered German cuisine through lekach, a honey cake eaten by Italian Jewish traders passing through during the Middle Ages, according to researchers at the Leo Baeck Institute, a German Jewish institution. (German Jews fleeing the Nazis imported contemporary lebkuchen recipes and, in several cases, became successful lebkuchen purveyors in New York.)
Meanwhile, in panettone’s home country of Italy, traditional Christmas menus include a host of dishes that are likely to have originated in Jewish kitchens: pezzetti fritti or mixed fried vegetables; bigoli, or buckwheat noodles, with onion and anchovies; spongata, a cake imported from Jews fleeing the Spanish Inquisition; and nociata, or nut bars.
Legendary panettone maker Iginio Massari poses in his bakery Pasticceria Veneto in Brescia, Italy, in June 2019. (Vittorio Zunino Celotto/Getty Images)
Many of those foods were historically Jewish because they made use of ingredients such as eggplant that were considered distasteful by non-Jewish Italians, or of ingredients such as anchovies that Jews used because they were not permitted to access higher-quality fish.
“There are a number of recipes that we call Jewish that came out of the fact that the Italians were really nasty to Jews,” said Benedetta Jasmine Guetta, author of “Cooking all Guidia: A Celebration of the Jewish Food of Italy.”
“Most of the time, actually I’m going to say 100% of the time, people don’t know” that the dishes were originally Jewish, Guetta added. “This is a common problem and the reason why I wrote my book.”
But while Guetta’s focus is on the Jewish foods of Italy, in December, she often turns to that famous domed Christmas cake.
“I have definitely grown up eating a great deal of panettone. My parents checked the ingredients to make sure it didn’t contain pork fat,” she said. “It’s a yummy seasonal treat.”
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Iran Hands Over New Proposal for Talks With US to End War
An Iranian flag lies amidst the rubble of a building of the Sharif University of Technology, which was damaged in a strike, amid the US-Israeli conflict with Iran, in Tehran, Iran, April 7, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Tehran has submitted its latest proposal for negotiations with the United States, Iranian state media and a Pakistani official said on Friday, a move that could break a deadlock in efforts to end the Iran war.
The official, involved in Pakistani mediation over the war, said Pakistan had received the proposal late on Thursday and had forwarded it to the US.
Neither the official nor Iranian state news agency IRNA gave details, and the White House declined to comment, while saying negotiations continued. Global oil prices, which remain well above $100 a barrel, eased following news of the proposal.
The closure of the Strait of Hormuz has caused unprecedented disruption to energy markets, choking off 20% of the world’s oil and gas supplies and causing a record rally in oil prices.
The blockade of the vital sea channel has also increased concerns that there will be an economic downturn. The US Navy is blocking exports of Iranian crude oil, and on Friday the US Treasury warned shippers that they risked sanctions if they paid tolls to Iran to pass through the strait.
A ceasefire has been in place since April 8 but reports that US President Donald Trump was to be briefed on plans for new military strikes to compel Iran to negotiate had pushed global oil prices up to a four-year high at one point on Thursday.
Iran has activated air defenses and plans a wide response if attacked, having assessed that there will be a short, intensive US strike, possibly followed by an Israeli attack, two senior Iranian sources told Reuters on condition of anonymity.
‘TREACHEROUS AGGRESSION’
Washington has not said what its next steps are. Trump said on Tuesday he was unhappy with the previous proposal from Iran, and Pakistan has not set a date for new talks on ending a war that has killed thousands, mainly in Iran and Lebanon.
After US and Israeli airstrikes on Feb. 28, Iran fired at US bases, infrastructure, and US-linked companies in Gulf states, while the Iran-backed Lebanese terrorist group Hezbollah launched missiles at Israel, which responded with strikes on Lebanon.
Underlining the concerns of the Gulf states, UAE presidential adviser Anwar Gargash said the “collective international will and provisions of international law” were the primary guarantors of freedom of navigation through the strait.
“And, of course, no unilateral Iranian arrangements can be trusted or relied upon following its treacherous aggression against all its neighbors,” Gargash wrote.
Trump faces a formal US deadline on Friday to end the war or make the case to Congress for extending it under the 1973 War Powers Resolution.
The date looks set to pass without altering the course of the conflict after a senior administration official said that, for the purposes of the resolution, hostilities had terminated due to the April ceasefire between Tehran and Washington.
Financial and energy markets remained on edge because of concerns about the impasse over negotiations and worries that there could be a prolonged closure of the Strait of Hormuz.
IRAN SAYS NOT TO EXPECT QUICK RESULTS FROM TALKS
Iranian Foreign Ministry spokesman Esmaeil Baghaei cautioned on Thursday against expecting quick results from talks.
A senior official of Iran‘s Revolutionary Guards said any new US attack on Iran, even if limited, would usher in “long and painful strikes” on US regional positions, while Aerospace Force Commander Majid Mousavi was quoted by Iranian media as saying: “We’ve seen what happened to your regional bases; we will see the same thing happen to your warships.”
Trump repeated on Thursday that Iran would not be allowed to have a nuclear weapon, and said the price of gasoline – an important concern for his Republican Party before midterm elections in November – would “drop like a rock” as soon as the war ended.
Iran says its nuclear program is solely for civilian purposes.
The conflict has aggravated Iran‘s economic plight, which could head toward total collapse. However, the regime looks able to survive a standoff for now, despite the US blockade that has curtailed its energy exports.
Axios news site reported that one plan to be shared with Trump during a briefing by top US military leaders that was scheduled for Thursday involved using ground forces to take over part of the strait to reopen it to commercial shipping. Trump is also considering extending the US blockade or declaring a unilateral victory, officials have said.
Washington did not immediately announce any details of its plans.
In a sign that the US was also envisaging a scenario where hostilities cease, a State Department cable due to be delivered orally to partner nations by May 1 invited them to join a new coalition, called the Maritime Freedom Construct, to enable ships to navigate the strait.
France, Britain, and others have held talks on contributing to such a coalition but said they would help to open the strait only when the conflict ends.
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When Jews Are Attacked, the Media Won’t Say ‘Jew’
Orthodox Jews stand by a police cordon, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
As soon as the words “attack in Golders Green” were uttered, everyone in Britain — Jewish or not — understood what that likely meant: another antisemitic attack.
Golders Green is one of the most recognizably Jewish areas in the UK, with around half its population identifying as Jewish. When violence erupts there, the context is not ambiguous.
Witness accounts quickly confirmed what seemed obvious. Two visibly Jewish men, in a well-known Jewish neighborhood, were stabbed. The suspect — a 45-year-old Somali national — was arrested at the scene.
Video footage showed police tasering the attacker and using force to disarm him as he refused to drop his weapon. Yet as news of the attack spread, something else became clear: major British media outlets were struggling to name who had been targeted.
The BBC reported that “two people” had been stabbed, attributing key details to a “Jewish security group,” as though the identity of the victims was uncertain or subjective. Sky News similarly opted for “two people,” stripping the attack of its clear antisemitic context in the headline. Later, Sky went further, running a headline emphasizing the attacker’s “history of mental health issues” — a framing that deflects from the antisemitic motive. The Independent, while calling it a terror attack in its headline, still avoided explicitly stating that Jews were targeted.
You mean two Jews, @SkyNews. https://t.co/OdU8YWw7CT
— HonestReporting (@HonestReporting) April 29, 2026
This is not a minor omission. It is a pattern that repeats with disturbing consistency. When Jews are the victims, the language shifts. Attacks are softened, anonymized, universalized. Victims become “people.” Targeted violence becomes generic crime. The specificity disappears.
But antisemitism is not generic. It is not abstract. And it is not universal.
Jews are being targeted as Jews.
The data makes that impossible to ignore. According to the Community Security Trust (CST), 3,700 antisemitic incidents were recorded in the UK in 2025 – the second-highest total on record and a 4 percent increase from 2024. That followed 4,298 incidents in 2023, itself a historic peak. The trajectory is clear: antisemitic violence is escalating.
And it is visible beyond statistics. In recent weeks alone, Hatzola ambulances were firebombed, synagogues in Finchley and Kenton were targeted in arson attacks, and a building that formerly hosted a Jewish charity in Hendon was targeted. Now, Jews have been stabbed in one of Britain’s most prominent Jewish communities.
Yet even as this reality intensifies, large parts of the media still struggle — or refuse — to name it plainly.
Why?
Part of the answer lies in a broader narrative environment. For months, British audiences have been exposed to coverage that portrays the Jewish state as uniquely malevolent, often with little context or balance. Mass protests openly invoking “intifada” have been downplayed or sanitized. Extremism, when directed at Jews, has too often been reframed as legitimate grievance.
Within that climate, the reluctance to say “Jew” is not accidental. It reflects a deeper discomfort with acknowledging Jews as a distinct and targeted group.
But language matters. When the media erases victims’ identities, it erases the nature of the crime. And when the nature of the crime is blurred, so too is the urgency to confront it.
This is how normalization happens – not through a single headline, but through repetition. Through omission. Through the quiet reshaping of reality.
If the trend continues, the consequences will not remain confined to headlines. Britain’s Jewish community is already questioning its future in a country where anti-Jewish violence is rising — and where even that violence is not always named for what it is.
Two men were not simply stabbed in Golders Green. Jews were attacked for being Jews. And the media should be able to say so.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Say ‘Palestine Was Stolen’ and Win Cash From the Palestinian Authority
Palestinian Authority President Mahmoud Abbas holds a leadership meeting in Ramallah, in the West Bank, April 23, 2025. Photo: REUTERS/Mohammed Torokman
In a separate episode of official Palestinian Authority TV’s quiz program for the Muslim fasting month of Ramadan, participants received cash prizes from PA Chairman Abbas for denying Israel’s existence. Lebanese “refugees from Palestine” were also given money for lengthier answers to questions such as “how significant is Palestine for you?” and “why do we not consider any other homeland outside of Palestine as our homeland?”
This episode and the cash rewards were also sponsored by PA Chairman Abbas, the PLO Department of Refugee Affairs, and official PA TV. The following are excerpts of the questions put to residents of the Al-Badawi and Nahr Al-Bared refugee camps in Lebanon and their answers that all presented Israel as “Palestine.” The envelopes with the cash given to the participants bore the PA’s logo:
Woman 1: “[I’m] from Al-Tira [near] Haifa, in Palestine (sic., Israel).”
Official PA TV host: “How significant is Palestine for you?”
Woman 1: “Palestine is in our hearts, and we educate our children and future generations that we have the right of return to Palestine.”
Host: “Why do our people in the diaspora keep the names of their villages and cities?
Woman 2: “We have not forgotten Palestine nor any of its regions… Allah willing we will return soon, each to his area. The right of return is legitimate…”
Host: “Why is it important that we pass on this message, the names of the cities, the names of the villages, and the story that happened in 1948… to the younger generation?” …
Woman 2: “We educate our children on the principle that we have a land that was stolen and is occupied by the Zionist enemy.” …
Host: “Your answer was correct. You receive from us a [cash] prize, a presidential grant given to you on behalf of President Abbas…”
Host: “Why do we not consider any other homeland outside of Palestine as our homeland?” …
Woman 3: “No! This is our land. Palestine is our land and our homeland! Allah willing, Palestine will be liberated, and we will return to our lands. We are sitting here [in Lebanon] as guests… Generation after generation, we teach [our children] that we have a land and a homeland, which must be liberated.”
Host: “Your answer fills the heart with pride and joy, because as a Palestinian people, we have the right to return to our homeland. You have won a presidential grant…”
Host: “How important is the right of return for our people?”
Man 1: “Important. We hope to return already today! The right of return is a right! And there is no substitute for our homeland!” …
Host: “You have won a presidential grant…”
Host: “How important is it that we teach our children about the holy sites of Islam and Christianity that belong to us, about our Palestinian villages and cities from which our people were expelled?”
Man 2: “It is very important… We must teach the younger generation so that the memory will be preserved in their hearts, and of course so that we will return to Palestine, Allah willing!” …
Host: “You have won a presidential grant…”
Host: “Why have our Palestinian people insisted on keeping the names of their villages and towns from which they were expelled?”
Woman 4: “To preserve our homeland, Palestine… Because Palestine is our land, our homeland, our soil, and our right!” …
Host: “Allah willing, we will return to the homeland’s soil!”
Host: “You have won a presidential grant…”
Man 3: “[I’m from] the subdistrict of Safed in Palestine (sic., Israel).”
Host: “Why do our people not consider any country they live in as their homeland, instead of Palestine?”
Man 3: “We cannot leave our land, our cause, our soil, and our land! … We are the children of Palestine, and we do not want any other land to be a substitute for Palestine! … In Lebanon we are guests…”
Host: “You have won a presidential grant…”
Man 4: “[I’m from] the subdistrict of Safed in Palestine (sic., Israel).”
Host: “Why do our Palestinian people insist on keeping the names of their villages from which they were expelled in 1948?”
Man 4: “We want to return because everyone [wants to return] to his village, to his area, and to his land – Palestine… We cannot give up Palestine, it has no substitute.”
“How important is it that you pass on the name of the village… to your children… so that they too know… that they have a right?”
Man 4: “We always continue to tell [our children] there is nothing like our land and borders! … Allah willing, all the refugee camps in Lebanon will return to the land of Palestine, to their land…”
Host: “You have won a presidential grant…”
Host: “What does Palestine mean to you?”
Woman 5: “This is my land.”
Host: “You receive from us a prize, which is a presidential [cash] grant given on behalf of the honorable President Abbas, the Department of Refugee Affairs [in the PLO], and Palestinian Television. Here you go!”
[Official PA TV, Discourse of Memory, March 17, 2026]
Palestinian Media Watch has exposed how the PA along the same lines instruct Palestinian “refugees” that the countries they live in are only “waiting stations.”
This is yet another example of how the PA does everything it can to cement the ideology among Palestinians that there is no Israel and that “Palestine” will be liberated.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.