RSS
Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
RSS
‘Emotionally Drained’: Mix of Relief, Trepidation in Tel Aviv as First Three Hostages Released From Gaza
![](https://www.algemeiner.com/wp-content/uploads/2025/01/IMG-20250119-WA00011.jpg)
Tel Aviv’s Hostages Square on Jan. 19, 2025, as three Israeli hostages were set to be released from Hamas captivity as part of a Gaza ceasefire deal. Photo: Taken by author
A wave of relief and celebration swept through the crowd at Tel Aviv’s Hostages Square as three Israeli women were released after spending 471 days in Hamas captivity in Gaza.
The 2,000-strong crowd, composed of family members, friends, activists, and members of the general public, erupted into cheers and tears as live footage of the return of Emily Damari, Romi Gonen, and Doron Steinbrecher was broadcast.
The moment, though joyful, was mixed with pain for the ongoing torture for families of those still held captive as well as the terrible price Israel was forced to pay to free the hostages. After prolonged negotiations, Israel is set to release 1,700 terrorists — more than 1,000 of whom were arrested in Gaza after the Oct. 7, 2023 Hamas-led attack, which saw 1,200 killed and 251 taken captive during the Palestinian terrorist group’s invasion of and rampage across southern Israel.
Sunday’s tranche, in which the three women were exchanged for 90 Palestinian security prisoners, is part of a 42-day ceasefire to halt fighting in Gaza in which 33 hostages are slated for release.
Israeli sources involved in the release process at Ofer Prison alleged that Red Cross representatives intentionally delayed the release of security prisoners. They claimed the postponement was aimed at ensuring the release occurred after the agreed-upon date, suggesting an effort to portray Israel in a negative light.
Onlookers at the square held up signs bearing the names and faces of those still missing, reminding the public that the crisis is far from over. Many in the crowd expressed mixed emotions — relief for the freed hostages but worry over the coming weeks and even years ahead.
![](https://www.algemeiner.com/wp-content/uploads/2025/01/IMG-20250119-WA00051.jpg)
Tel Aviv’s Hostages Square on Jan. 19, 2025, as three Israeli hostages were set to be released from Hamas captivity as part of a Gaza ceasefire deal. Photo: Taken by author
“I’m emotionally drained and it’s only been one day. How on earth are we going to keep this up for so long?” said Hani Nadav.
Footage of the three women being escorted by armed Hamas terrorists, their faces concealed by masks and Kalashnikov rifles in hand, stirred deep unease among viewers. The sight of roaring crowds in the background, celebrating the ceasefire, only intensified the emotional strain for those watching from afar.
“The most sickening part is we have to rely on Hamas — a bunch of rapist killers — to control those crowds because who knows what they would do to those women if they could get their hands on them?” said Nataly Spiro said. “It’s so messed up.”
Later in the evening, Hamas released a propaganda video showing its operatives giving the hostages “gift bags” prior to being released into the care of the Red Cross. The bags reportedly included photos of them in captivity, maps of Gaza, and a “release certificate.”
Clara Merman, who endured 53 days of captivity in Gaza alongside four members of her family before being released in November 2023, was also at Hostages Square. Merman shed light on the psychological tactics employed by Hamas during hostage releases, saying that the orchestrated nature of their actions was little more than a façade intended to project an image of control and benevolence.
“It was all for show, for the world to witness their apparent victory,” she said.
Merman recounted how, during their release, Hamas members assured them of protection amid chaotic crowds. “Hamas told us, ‘Don’t worry, we’re protecting you,’” she recounted.
According to Palestinian affairs analyst Khaled Abu Toameh, Hamas is leveraging the deal, which does not require it to relinquish control over the Gaza Strip, to reinstate its position as ruler over the coastal enclave in order to carry out further massacres against Israel in the future.
One man, Pinhas Cohen, said he was very opposed to the deal but nonetheless decided to come to Hostages Square — the de facto headquarters for activists who have been urging Israel to secure an agreement “at any cost” — because he felt he needed to be with “my Jewish brothers, even though I may disagree deeply with them.”
“Tonight, we celebrate. Seeing those three come back, it’s hard not to feel anything but complete joy. I hope that my fears about what will happen down the road will turn out to be completely unfounded,” Cohen said.
![](https://www.algemeiner.com/wp-content/uploads/2025/01/IMG-20250119-WA00041.jpg)
Tel Aviv’s Hostages Square on Jan. 19, 2025, as three Israeli hostages were set to be released from Hamas captivity as part of a Gaza ceasefire deal. Photo: Taken by author
The three women were transferred to Sheba Medical Center for evaluation, though hospital authorities said their initial assessment was positive. “Their condition allows us to concentrate on the important thing, which is reuniting with their families, and to postpone diving into medical issues for a few hours,” said Sheba Director Dr. Yael Frankel-Nir.
Footage emerging from the hospital showed the women hugging family members ecstatically. Damari was pictured with a bandaged hand with two remaining fingers. Her family said that her fingers had been shot off during the Oct. 7 attack.
The Steinbrecher family issued a statement after reuniting with their loved one.
“After an unbearable 471 days, our beloved Dodo has finally returned to our arms,” the Steinbrecher family said, referring to Doron by her nickname. The family went on to thank the people of Israel for endlessly fighting for Doron’s release, and extended thanks also to incoming US President Donald Trump “for his significant involvement and support, which meant so much to us.”
The post ‘Emotionally Drained’: Mix of Relief, Trepidation in Tel Aviv as First Three Hostages Released From Gaza first appeared on Algemeiner.com.
RSS
Canadian relatives of Israeli hostages share emotional reactions at the start of the ceasefire deal with Hamas
Iris Weinstein Haggai watched the release of three Israeli women hostages from Gaza on Jan. 19 while in Washington, D.C.
In one word, she found the experience “bittersweet.”
Her parents were killed in the Oct.7, 2023 Hamas attacks on their home in Kibbutz Nir Oz. The bodies of Gadi Haggai and Judih Weinstein Haggai were taken to Gaza, where they have been kept as bargaining chips for over 15 months.
Gadi had American and Israeli citizenship, while Judih was born in the U.S. but grew up in Canada.
![](https://thecjn.ca/wp-content/uploads/2025/01/Judith-Weinstein-haggai.jpg)
Under a negotiated ceasefire and hostage deal, the first three hostages—Emily Damari, Romi Gonen and Doron Steinbrecher—were returned to Israel. The IDF also recovered the body of soldier Oron Shaul, who was killed in Gaza in 2014.
The agreement states that 33 hostages—women, children and the elderly—are to be released over the next few weeks. Not all of them have been confirmed to be alive.
The timing of the release of the remaining 65 hostages, including the bodies of Iris’s parents, are to be negotiated in a second round, which has yet to begin.
“I have to be cautious. My heart is breaking every single day,” she said in a phone interview with The CJN on Jan. 19. “Even today, I was expecting to see my friends on the list and I’m very happy for the ones who are coming out, for their families. Of course, I’m happy for everyone who is free from that hell, but it’s bittersweet because you want your own people to come out.
“There are still 29 people from my community, Kibbutz Nir Oz, who are still held hostage, so this is far from over.”
Iris’s parents were killed Oct. 7, during their regular early morning walk near the kibbutz. While the family knew that Gadi had been killed that morning, it was not until December, 2023, several months after the attacks, that they learned that Judih had also died that day.
![](https://thecjn.ca/wp-content/uploads/2024/10/WhatsApp-Image-2024-10-31-at-7.17.02-PM-e1730417125742-1024x829.jpeg)
“If I’m completely honest, of course I’m happy that whoever gets out of that nightmare, the underground torture dungeons in Gaza. I’ve come to know the families, it’s been 471 days. But it also brings me back to the last (hostage release) deal in November 2023 when I waited every single night for my mom’s name to be on the list and every night I would get a ‘no’. Not only my parents are held hostage, but my friends are currently there.
“So while I’m so, so happy to see Romi and Emily and Doron come out, I’m also heartbroken that my friend Shiri Bibas and her two children are not coming out.”
Bibas and her two sons, Kfir, who celebrated his second birthday this week, and Ariel, now 5, were kidnapped from Kibbutz Nir Oz, along with Shiri’s husband Yarden. Her parents were killed in the attack.
Weinstein Haggai, who now lives in Singapore with her young family, was in D.C. this weekend for the presidential inauguration of Donald Trump. She has travelled numerous times to Washington, as well as Ottawa, to press for the release of her parents and other hostages since Oct. 7, 2023.
She found American politicians have been willing to listen to the hostage families—and that it was “inspiring” that the outgoing Biden administration and the incoming Trump one worked together to get Hamas to the negotiating table.
Trump had said “all hell will break out” if the hostages were not released before his Jan. 20 inauguration.
“There’s a reason this deal is happening, and hopefully we’ll see its completion, because of what President Trump said. This is not me taking a political stance,” Iris said. “Once he finally said something about these terrorists releasing these hostages, things started happening. It’s very sad to me that this is the first world leader to hold these terrorists accountable.”
Iris has met with Justin Trudeau and Mélanie Joly, pleading with the top Ottawa offices to pressure the International Red Cross to visit the hostages, and confirm who was even alive. However, the Liberal politicians have been less transparent and helpful than their American counterparts—even in the case of her mother, who is the only remaining Canadian hostage.
“Even a few days ago when Trudeau put out a statement about how he accepts the ceasefire, he didn’t even mention my mom. It’s been very, very disappointing.”
The fate of the young Bibas family and Judith Weinstein was also on the mind of Maureen Leshem, the Canadian cousin of hostage Romi Gonen, kidnapped from the Nova music festival.
In a news conference in Toronto on Sunday, she reflected on the family’s gratitude for Romi’s return—after over a year of tireless advocacy—as well as the plight of the remaining hostages.
“We are grateful to at last be liberated from 15 months of agonizing torment and uncertainty—a gruelling path that has pushed us beyond our limits, both physically and emotionally. Hope became our greatest source of power, as well as our heaviest burden. It has been an exhausting and punishing experience that I would not wish on anyone,” Leshem said, reading a prepared statement.
“I am deeply grateful to every single person who embraced Romi and stood by us in our fight for her freedom—everyone who followed her plight closely, shared her story widely, sent heartfelt messages of hope, and prayed tirelessly for her safe return. I am thankful for every person who recognized and validated the undeniabletruth of what she has endured.”
Leshem also recalled some of the other hostages. “And we must remember that there are still 94 hostages trapped in Hamas captivity—among them, Canadian citizen Judih Weinstein, a 2-year-old toddler and a 5-year-old child—in urgent need of rescue. We must speak up and demand their freedom, too. What kind of world do we create if we fail to fight for the innocent?”
The Bibas children were also on the minds of roughly 80 people who came to the Run For their Lives rally in Thornhill, Ont., a weekly walk to keep the hostages’ plight in the public eye. Many in the group carried pictures of the boys, or orange balloons reminiscent of the children’s bright-red hair.
![](https://thecjn.ca/wp-content/uploads/2025/01/IMG_6054-1024x768.jpg)
“There are no prerequisites required for supporting this cause, no prerequisite required for being outraged that a baby who was stolen at 9 months old will soon turn two in captivity,” organizer Michelle Factor told the group gathered in the lobby of the Promenade Shopping Centre, preparing to walk a kilometre in the frigid temperatures.
One of the walkers, Avishag Campbell, said she was buoyed by the news the three women had been freed. “It’s exciting news, but I think the price is very high. I’m happy for the family, I’m not really sure of the damage it’s caused. It’s going to be a very, very long rehabilitation, if it can be rehabilitated.”
As part of the hostage release agreement, Israel is set to free up to 1,900 prisoners and detainees, some of who have been convicted of serious crimes against Israelis.
“But we’re a people of life,” Campbell said. “We have to sacrifice a lot for one life.”
The hostage release agreement has been controversial in Israel, as some fear it will let Hamas regain control of the Gaza Strip.
“The deal is horrible,” Iris Weinstein Haggai agrees. “But you cannot have a good deal with terrorists,” she says about the agreement that she hopes will eventually see her parents’ bodies returned to Israel for burial.
“Israel is releasing prisoners who murdered not only Israelis, but also Palestinians. They are horrible terrorists but that’s the price Israel is willing to pay. It’s just crazy to me that we are demanding two babies and my friend Shiri Bibas and the other side is demanding murderers and rapists to come back to them.”
Negotiations for the second and third phase of hostage releases, which would include Israeli men and the bodies of those who were killed, have yet to even begin. Iris says she’s hopeful, but is aware that Israel is negotiating with a terrorist group and the situation can change rapidly.
“We don’t even know if the whole first phase will even happen. Every second you’re waiting for something to go wrong,” she said. “It’s the beginning of the end. I’m very optimistic that the process has begun. It’s more than anything that happened for the last 471 days.”
Weinstein Haggai has returned to Kibbutz Nir Oz several times since the attacks, that saw 117 members killed or taken hostage. Nearly every home on the kibbutz was damaged.
A few weeks ago, she took her family to Israel, the first time they have visited since Oct. 7. Her eldest daughter, who is 8, was heartbroken when she fully grasped that she was not going to be able to visit her grandparents on their kibbutz again.
“Being there really emphasized that she’s not going to see them again, yet she kept asking me, ‘Mommy, if we don’t have a grave how do you know they’re dead?’” said iris.
“I should not have to answer that question and I’m going to have to answer that question until they come back.”
The post Canadian relatives of Israeli hostages share emotional reactions at the start of the ceasefire deal with Hamas appeared first on The Canadian Jewish News.
RSS
Montreal’s weekly walk calling to free the hostages coincides with the release of three held for 470 days
As the literal first breaths of the hostage release saw three young women released into the aching arms of their families and nation, participants in the Bring Them Home Montreal march gathered for their 54th Sunday walk in the city’s west end with renewed vigour and purpose.
For more than a year, people of all ages have routinely walked through Hampstead, Côte Saint-Luc and Snowdon, chanting for the freedom of the hostages and saying their names.
![](https://thecjn.ca/wp-content/uploads/2025/01/IMG_1099-1024x768.jpeg)
This week, some 80 marchers sported orange ribbons in honour of the second birthday of Kfir Bibas, who was kidnapped on Oct. 7 from Kibbutz Nir Oz at eight months old with his 4-year-old brother Ariel, and parents Shiri and Yarden.
The mood on this frigid day—where wind chill neared minus-20 as marchers made their way down ice-covered sidewalks, under police escort as always—was mixed, a combination of elation to see three daughters of Israel return and angst over future stages of the deal and the fate of the remaining hostages.
![](https://thecjn.ca/wp-content/uploads/2025/01/IMG_1026-1024x768.jpeg)
Between all the smiles and tears, co-organizer Keren Zach told The CJN the feeling right now “is it’s making a deal with the devil. But we need our people home, they deserve to be home, and right now, Emily, Romi and Doron are on their way to see their moms in the next few minutes. And this is the reason why we’re doing this right now, and we’re going to continue marching until every single one of them are home.”
Asked if this is the beginning of a semblance of justice for Israel, Zach said, “I can’t tell you. We deserve it. I wish it to be yes. But no, not by the way the world is acting. It’s as if we don’t matter.”
She pointed to the extremist language of anti-Israel demonstrators in Montreal the very night the deal for the hostage release and ceasefire were announced, as the crowd chanted calls for intifada and shouted praise in honour of Yahya Siwar and other terrorist leaders.
Philip Greenstein was among the marchers on this historic day. “You can’t be human without being happy that daughters will be returned to their mothers and fathers,” he said. “We understand that the price that Israel has already paid from Oct. 7 on, and you realize that cynically said, that there’s really no justice in the world.
“We’re going to have to take a very, very long view of how these people, these families, will never know justice, the families who now have to watch murderers being returned into Gaza with glee.”
Zach lost friends at the Nova music festival, including Dor Malka, “a really sweet guy who loved soccer and always had a smile,” and worked on Kibbutz Holit with Youssef Ziyadne, whose body was recently recovered from Gaza. She cautioned others to “watch news, but don’t watch the news. Try to keep away from it, and don’t set proper expectations, just hope for the best and expect the worst. Don’t overthink it, because they (Hamas) love to do psychological operations.”
As for the questions of who’s alive and who’s not, “These people will only be free once their feet are in Israel. Once they are in Israel, I will breathe for them.”
Greenstein thanks the universe daily “for making me a Jew in this time. Because this is when it counts. This is when it matters to be Jewish. This is how we show we have to transcend words. I wake up at night thinking about hostages, I wake up in the morning thinking about Israel.” Every day, he said, “you walk by people with keffiyehs. I mean, you know, your head explodes.”
“We have to plant our feet firm, and we don’t know whether this is the first or the last wave of what is just the beginning of a multi-generational war for the survival of Judaism. So more than ever we have to be united. We’re just a big bag of humans but there’s something transcendent about being Jewish and that’s what brings us together. And I hope we can remember that now and act like a tribe, like a people who need to be very connected.”
Hampstead city councillor Jack Edery, a frequent marcher in the group, has encountered the extreme rhetoric of anti-Israel protesters—who have been invited by Montreal mayor Valérie Plante and her colleagues to voice their opinions on pro-Israel politicians at Montreal’s agglomeration council.
Edery likened the current mood to how “Yom HaZikaron is always followed by Yom Haatzmaut, one moment we’re crying and one moment we’re celebrating. So today, we celebrate that they’re home, but we cry that the rest of them aren’t. It’s psychological warfare. We don’t know if Kfir Bibas is going to come back alive or if he is going to come back dead. Personally, I think we need to do everything we can to bring back every one of the hostages, and then after they’re all back, we’ll deal with Hamas.”
![](https://thecjn.ca/wp-content/uploads/2025/01/IMG_1059-1024x768.jpeg)
Bring Them Home Montreal co-organizer Ruben Hassan moved the crowd with a stirring speech about the hostages—whether released or waiting to come home—with a special message for now 2-year-old Kfir Bibas.
“We want to tell you and your brother that you are not alone, every candle lit today represents a prayer for your return, a promise to never stop fighting, for you, for your family and for all those who are still held hostage in Gaza. You are the hope of this nation, the faces of a future where life always triumphs.
“Let this birthday be the last spent far from at home. We are waiting for you with hearts full of love and arms wide open. Happy birthday. Ariel, we are also thinking of you, you are our strength, our hope, and soon you will be back among us.”
The post Montreal’s weekly walk calling to free the hostages coincides with the release of three held for 470 days appeared first on The Canadian Jewish News.