Connect with us

RSS

Preparing for the Coming PR War

Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher

JNS.orgThe pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:

The media will:

Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.

Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”

Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.

We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”

It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.

The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.

It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.

Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).

Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.

It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.

On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.

One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?

Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.

Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.

The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.

The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”

That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.

The post Preparing for the Coming PR War first appeared on Algemeiner.com.

Continue Reading

RSS

Israeli Strike on Tehran Kills Bodyguard of Slain Hezbollah Chief

Iranian Foreign Minister Abbas Araqchi lays a wreath as he visits the burial site of former Hezbollah leader Hassan Nasrallah, on the outskirts of Beirut, Lebanon, June 3, 2025. Photo: REUTERS/Mohamed Azakir

A member of Lebanese armed group Hezbollah was killed in an Israeli air strike on Tehran alongside a member of an Iran-aligned Iraqi armed group, a senior Lebanese security source told Reuters and the Iraqi group said on Saturday.

The source identified the Hezbollah member as Abu Ali Khalil, who had served as a bodyguard for Hezbollah’s slain chief Hassan Nasrallah. The source said Khalil had been on a religious pilgrimage to Iraq when he met up with a member of the Kataeb Sayyed Al-Shuhada group.

They traveled together to Tehran and were both killed in an Israeli strike there, along with Khalil’s son, the senior security source said. Hezbollah has not joined in Iran’s air strikes against Israel from Lebanon.

Kataeb Sayyed Al-Shuhada published a statement confirming that both the head of its security unit and Khalil had been killed in an Israeli strike.

Nasrallah was killed in an Israeli aerial attack on Beirut’s southern suburbs in September.

Israel and Iran have been trading strikes for nine consecutive days since Israel launched attacks on Iran, saying Tehran was on the verge of developing nuclear weapons. Iran has said it does not seek nuclear weapons.

The post Israeli Strike on Tehran Kills Bodyguard of Slain Hezbollah Chief first appeared on Algemeiner.com.

Continue Reading

RSS

Hamas Financial Officer and Commander Eliminated by IDF in the Gaza Strip

Israeli soldiers operate during a ground operation in the southern Gaza Strip, amid the Israel-Hamas conflict, July 3, 2024. Photo: Ohad Zwigenberg/Pool via REUTERS

i24 News – The Israeli Defense Forces (IDF), in cooperation with the General Security Service (Shin Bet), announced on Friday the killing of Ibrahim Abu Shamala, a senior financial official in Hamas’ military wing.

The operation took place on June 17th in the central Gaza Strip.

Abu Shamala held several key positions, including financial officer for Hamas’ military wing and assistant to Marwan Issa, the deputy commander of Hamas’ military wing until his elimination in March 2024.

He was responsible for managing all the financial resources of Hamas’ military wing in Gaza, overseeing the planning and execution of the group’s war budget. This involved handling and smuggling millions of dollars into the Gaza Strip to fund Hamas’ military operations.

The post Hamas Financial Officer and Commander Eliminated by IDF in the Gaza Strip first appeared on Algemeiner.com.

Continue Reading

RSS

Report: Wary of Assassination by Israel, Khamenei Names 3 Potential Successors

Iran’s Supreme Leader Ayatollah Ali Khamenei waves during a meeting in Tehran, Iran, May 20, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS

i24 News – Iran’s supreme leader Ali Khamenei named three senior clerics as candidates to succeed him should he be killed, the New York Times reported on Saturday citing unnamed Iranian officials. It is understood the Ayatollah fears he could be assassinated in the coming days.

Khamenei reportedly mostly speaks with his commanders through a trusted aide now, suspending electronic communications.

Khamenei has designated three senior religious figures as candidates to replace him as well as choosing successors in the military chain of command in the likely event that additional senior officials be eliminated.

Earlier on Saturday Israel confirmed the elimination of Saeed Izadi and Bhanam Shahriari.

Shahriari, head of Iran’s Quds Force Weapons Transfer Unit, responsible for arming Hamas, Hezbollah, and the Houthis, was killed in an Israeli airstrike over 1,000 km from Israel in western Iran.

The post Report: Wary of Assassination by Israel, Khamenei Names 3 Potential Successors first appeared on Algemeiner.com.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News