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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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University of California Rejects Ethnic Studies Admissions Requirement in Faculty Assembly Vote
Demonstrators holding a “Stand Up for Internationals” rally on the campus of the University of California, Berkeley, in Berkeley, California, US, April 17, 2025. Photo: Carlos Barria via Reuters Connect.
The University of California (UC) Faculty Assembly has rejected a proposal to establish passing ethnic studies in high school as a requirement for admission to its 10 taxpayer-funded schools for undergraduates.
As previously reported by The Algemeiner, the campaign for the measure — defeated overwhelmingly 29-12 with 12 abstaining — was spearheaded by Christine Hong, chair of the Critical Race and Ethnic Studies department at UC Santa Cruz. Hong believes that Zionism is a “colonial racial project” and that Israel is a “settler colonial state.” Moreover, she holds that anti-Zionism is “part and parcel” of the ethnic studies discipline.
Ethnic studies activists like Hong throughout the University of California system coveted the admissions requirement because it would have facilitated their aligning ethnic studies curricula at the K-12 level with “liberated ethnic studies,” an extreme revolutionary project that was rejected by California Gov. Gavin Newsom in 2023. Had the proposal been successful, school officials of both public and private schools would have been forced to comply with their standard of what constitutes ethnic studies to qualify their students for admission to UC.
Being indoctrinated into anti-Zionism and “hating Jews” would essentially have become a prerequisite for becoming a UC student had the Faculty Assembly approved the measure, Tammi Rossman-Benjamin, executive director of antisemitism watchdog AMCHA Initiative, told The Algemeiner on Friday. AMCHA Initiative first raised the alarm about the proposal in 2023, calling it “a deeply frightening prospect.”
“Ethnic studies never intended to be like any other discipline or subject. It was always intended to be a political project for fomenting revolution according to the dictates of however the activists behind the subject defined it,” Rossman-Benjamin explained. “And anti-Zionism has been at the core of the field, and this became especially clear after Oct. 7. Most of the anti-Zionist mania on campuses that day — the support for the encampments, the Faculty for Justice in Palestine chapters — it was a project of Ethnic Studies. At UC Santa Cruz, 60 percent of Faculty for Justice in Palestine members were pulled from the ethnic studies department.”
Founded in the 1960s to provide an alternative curriculum for beneficiaries of racial preferences whose retention rates lagged behind traditional college students, ethnic studies is based on anti-capitalist, anti-liberal, and anti-Western ideologies found in the writings of, among others, Franz Fanon, Huey Newton, Simone de Beauvoir, and Karl Marx. Its principal ideological target in the 20th century was the remains of European imperialism in Africa and the Middle East, but overtime it identified new “systems of oppression,” most notably the emergent superpower that was the US after World War II and the nation that became its closest ally in the Middle East: Israel.
UC Santa Cruz’s Critical Race and Ethnic Studies (CRES) department is a case study in how the ideology leads inexorably to anti-Zionist antisemitism, AMCHA Initiative argued in a 2024 study.
Following Hamas’s Oct. 7, 2023, massacre across southern Israel, CRES issued a statement rationalizing the terrorist group’s atrocities as political resistance. Additionally, the department days later participated in a “Call for a Global General Strike,” refusing to work because Israel mounted a military response to Hamas’s atrocities — an action CRES called “Israel’s genocidal attack on Gaza.” Later, the department held an event titled, “The Genocide in Gaza in our [sic] Classrooms: A Teaching Palestine Workshop,” in which professors and teaching assistants were trained in how to persuade students that Zionism is a racist and genocidal endeavor.
Imposing such noxious views on all California students would have been catastrophic, Rossman-Benjamin told The Algemeiner.
“The goal of admissions requirements is to make sure that students are adequately prepared for college,” she noted. “Their goal was to use their power to force students to take the kind of Critical Ethnic Studies that is taught at the university, with the goal of revolutionizing society. The idea should have been dead on arrival, being rejected on the grounds that there is no evidence that it is a worthwhile subject that should be required for admission to the University of California.”
Follow Dion J. Pierre @DionJPierre.
The post University of California Rejects Ethnic Studies Admissions Requirement in Faculty Assembly Vote first appeared on Algemeiner.com.
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Israeli FM Praises Paraguay Decision to Label Iran’s IRGC, Proxies Hamas and Hezbollah as Terrorist Organizations
Paraguayan President Santiago Peña praying at the Western Wall in Jerusalem on Dec. 12, 2024. Photo: The Western Wall Heritage Foundation
Israeli Foreign Minister Gideon Sa’ar praised Paraguay’s decision to designate Iran’s Islamic Revolutionary Guard Corps (IRGC) as a terrorist organization, and to broaden the country’s previous designation to include all factions of Hamas and Hezbollah.
The top Israeli diplomat congratulated the South American country and described President Santiago Peña’s decision as a “landmark move” in addressing security challenges and fostering international peace.
“Iran is the world’s leading exporter of terrorism and extremism, and together with its terror proxies, it threatens regional stability and global peace,” Sa’ar wrote in a post on X. “More countries should follow suit and join the fight against Iranian aggression and terrorism.”
I commend Paraguay and @SantiPenap for the landmark decision to designate the Iranian Revolutionary Guard Corps, Hamas, and Hezbollah as terrorist organizations.
Iran is the world’s leading exporter of terrorism and extremism, and together with its terror proxies, it threatens… https://t.co/OzWACbWcno— Gideon Sa’ar | גדעון סער (@gidonsaar) April 24, 2025
On Thursday, Peña issued an executive order designating the IRGC as a terrorist organization “for its systematic violations of peace, human rights, and the security of the international community.”
The executive order also expanded Paraguay’s 2019 proscription of the armed wings of the Palestinian terrorist group Hamas, the al-Qassam Brigades, and Hezbollah, the Iran-backed terrorist group in Lebanon, to encompass the entirety of both organizations, including their political wings.
“With this decision, Paraguay reaffirms its unwavering commitment to peace, international security, and the unconditional respect for human rights, solidifying its position within the international community as a country firmly opposed to all forms of terrorism and strengthening its relations with allied nations in this fight,” Peña wrote in a post on X, emphasizing the country’s strategic relationship with the United States and Israel.
Iran is the chief international backer of Hamas and Hezbollah, providing the Islamist terror groups with weapons, funding, and training. According to media reports based on documents seized by the Israeli military in Gaza last year, Iran had been informed about Hamas’s plan to launch the Oct. 7 attack months in advance.
Last year, Peña reopened Paraguay’s embassy in Jerusalem, making it the sixth nation — after the US, Guatemala, Honduras, Kosovo, and Papua New Guinea — to establish its embassy in the Israeli capital. During the same visit, he condemned the Hamas-led massacre across southern Israel on Oct. 7, 2023, calling the perpetrators “criminals” in a speech at the Knesset, the Israeli parliament.
The Trump administration also praised Paraguay’s decision to officially label the IRGC as a terrorist organization, describing it as a major blow to Iran’s terror network in the Western Hemisphere.
“Iran remains the leading state sponsor of terrorism in the world and has financed and directed numerous terrorist attacks and activities globally, through its IRGC-Qods Force and proxies such as Hezbollah and Hamas,” US State Department spokesperson Tammy Bruce said in a statement.
The US official said Paraguay’s action will help disrupt Iran’s ability to finance terrorism and operate in Latin America — particularly in the Tri-Border Area, where Paraguay borders Argentina and Brazil, a region long regarded as a financial hub for Hezbollah-linked operatives.
“The important steps Paraguay has taken will help cut off the ability of the Iranian regime and its proxies to plot terrorist attacks and raise money for its malignant and destabilizing activity,” the statement read.
“The United States will continue to work with partners such as Paraguay to confront global security threats,” Bruce added. “We call on all countries to hold the Iranian regime accountable and prevent its operatives, recruiters, financiers, and proxies from operating in their territories.”
During his first administration, Trump designated the IRGC as a foreign terrorist organization (FTO), citing the Iranian regime’s use of the IRGC to “engage in terrorist activities since its inception 40 years ago.”
At the time, Trump said this designation “recognizes the reality that Iran is not only a state sponsor of terrorism, but that the IRGC actively participates in, finances, and promotes terrorism as a tool of statecraft.”
“The IRGC is the Iranian government’s primary means of directing and implementing its global terrorist campaign,” he continued.
The post Israeli FM Praises Paraguay Decision to Label Iran’s IRGC, Proxies Hamas and Hezbollah as Terrorist Organizations first appeared on Algemeiner.com.
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Yale’s Silence Is Allowing Blatant Campus Antisemitism — and Betraying the Promise of ‘Never Again’
Yale University students at the corner of Grove and College Streets in New Haven, Connecticut, U.S., April 22, 2024. Photo: Melanie Stengel via Reuters Connect.
As darkness fell over Yale University on Wednesday evening, Jewish students faced intimidation that echoed history’s darkest chapters. The following day, as the sun rose on Holocaust Remembrance Day, the world solemnly reflected on the devastating consequences of unchecked hatred.
Yet, disturbingly, at Yale, the shadows of that same hatred linger once again.
For several nights now, radical anti-Israel activists, primarily organized by “Yalies for Palestine,” an anti-Israel hate group, have targeted Jewish students at Yale — in many cases, based solely on their outwardly Jewish appearance.
On Wednesday, protestors blocked walkways, physically intimidated Jewish students, and hurled bottles and sprayed liquids at them — all while campus police stood by and did nothing.
One Jewish student described her chilling encounter with the protesters the night before, on Tuesday: “When I tried to get through, they blocked me, ignored my requests to pass, and handed out masks to those obstructing me. Yale security told me they couldn’t help.”
The immediate trigger for this harassment is the invitation extended by Shabtai, a Yale Jewish society, to Itamar Ben-Gvir, an Israeli government minister. Whether one supports or opposes Ben-Gvir’s politics is beside the point. Notably, Naftali Bennett, a former Israeli prime minister, was also protested and disrupted during a separate campus event in February, underscoring a broader trend of hostility toward Israeli speakers regardless of their political affiliation.
These events signal more than isolated protests; they constitute a redux of hatred that historically escalates when met with institutional silence or indifference.
Yale’s administration, under President Maurie McInnis and Dean Pericles Lewis, has failed to adequately respond. Though Yale revoked official recognition from Yalies for Palestine, its tepid actions have not halted the dangerous slide toward overt hostility. The silence — from both the university and the Slifka Center, Yale’s center for Jewish life — is deafening.
This isn’t the first troubling instance at Yale. A year ago, similar demonstrators disrupted campus life with vitriolic anti-Israel rhetoric, silencing dialogue and fostering an atmosphere hostile to Jewish students.
Earlier this year, CAMERA on Campus documented Yale’s Slifka Center pressuring students to erase evidence of anti-Jewish harassment during a pro-Israel event, effectively whitewashing antisemitism and emboldening extremists.
As CAMERA’s Ricki Hollander has powerfully documented, the rhetoric of anti-Zionism today often revives the antisemitic patterns of the past, particularly those propagated by the Nazi regime in the 1930s. These tactics, she explains, echo Nazi-era propaganda that portrayed Jews as subhuman, sinister, and uniquely malevolent — a narrative used to justify marginalization and, ultimately, genocide.
These dynamics — scapegoating, dehumanizing, and ostracizing Jews under the guise of “anti-Zionism” — are not relics of history. They are alive and active across elite American campuses. And now, unmistakably, they have taken root at Yale.
McInnis must break the silence and condemn the open harassment and assault of Jewish students. She must also hold the perpetrators of the heinous actions and those responsible for the safety of students accountable for their inaction.
This week has revealed a grave failure of moral and institutional duty on many fronts. When law enforcement stands by as Jewish students face intimidation and assault, it sends a chilling message: their safety matters less.
We must demand a full investigation and real accountability. Condemnations of antisemitism are not enough. Policies must be changed to ensure Jewish students and organizations can freely exercise their right to free expression without being subject to harassment and assault. Anything less would betray Yale’s stated values — and the promise of “never again.”
Douglas Sandoval is the Managing Director for CAMERA on Campus.
The post Yale’s Silence Is Allowing Blatant Campus Antisemitism — and Betraying the Promise of ‘Never Again’ first appeared on Algemeiner.com.