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Preparing for the Coming PR War
Mourners carry a coffin during the funeral of Wissam Tawil, a commander of Hezbollah’s elite Radwan forces who according to Lebanese security sources was killed during an Israeli strike on south Lebanon, in Khirbet Selm, Lebanon, Jan. 9, 2024. Photo: REUTERS/Aziz Taher
JNS.org – The pro-Israel community was completely and inexcusably unprepared for the public-relations nightmare following the events of Oct. 7. It took two months for major organizations to create the “10/7 Project” to push “for accurate and complete coverage of the Israel-Hamas war.” Does anyone know anything the project has done in the last 10 months? If it did anything at all, it was a total failure. War with Hezbollah and Iran was as predictable as a confrontation with Hamas, and yet the community seems equally inept, so let me lay out what we know will happen:
The media will:
Ignore Israeli casualties and focus on Arab victims.
Accept fabricated Arab statistics.
Interview unreliable Arab sources.
Air stories without researching their accuracy.
Focus on dramatic photos and stories without context.
Fail to explain Hezbollah dictates what can be reported.
Israel’s accidental bombing of civilians in the Arab town of Kfar Kana in the Galilee shifted opinion against Israel in the last war with Hezbollah. This was not a case of media bias—it reported what happened accurately—but an example of Israel being unable to offer explanations in a timely and persuasive way to mitigate the impact of the stories. This is also an example of a predictable event that PR war planners should have anticipated. On July 18, 2006, an Israeli pilot told a reporter: “One mistake can jeopardize the whole war, like Kfar Kana, in one of the last operations in Lebanon, where artillery bombarded a refugee camp, killing over 100 people, which resulted in international pressure that halted the operation.”
Israeli statesman Shimon Peres argued that good policy results in good PR, but sometimes, Israel’s policy options are limited or poor, as is the case of needing to destroy buildings above tunnels and attack schools, mosques, hospitals and U.N. facilities where terrorists are hiding. Hezbollah uses the same tactics as Hamas, and Israel will need to have explanations for its actions.
We know Israel will be accused of disproportionality, provoking a refugee and humanitarian crisis, denying health care, and committing “massacres” and “genocide.” Israelis will be charged with being aggressors and compared to Nazis. The usual epithets unrelated to the war will be tossed around, such as comparing Israel to South Africa and accusing it of “settler-colonialism.”
It’s always better to get in the first blow and try to set the media’s agenda. Israel’s enemies have mastered this tactic. It’s vital to offer context and facts in those instances immediately; errors should be identified, and corrections demanded. Unfortunately, it’s often too late to change perceptions once a narrative takes root, as in the report falsely blaming Israel for bombing a Gaza hospital early in the war.
The conflict must be explained in simple terms without trying to give a history lesson. Israel is fighting for its existence. The people of Israel want peace. Israel is the only democracy in the Middle East. It shares American values and interests. The war is not with the people but with the leaders whose radical Islamic views threaten America, as we’ve seen from Iranian plots to kill Americans and Iranian proxy attacks on U.S. forces. Publicize what the leaders of Hamas, Hezbollah and Iran say.
It is always better to strike first and try to set the media’s agenda. Israel’s enemies have mastered this tactic, frequently putting the pro-Israel community immediately on the defensive. If it is possible to find out about a forthcoming negative story; it is vital to immediately offer context and facts. Once a negative report appears, errors should be identified and corrections demanded.
Advocacy must start with the best information, and then the material should be packaged most engagingly to suit the medium or audience. For example, elites and academics may want to read articles with references; Internet surfers may want short tidbits or humorous videos; print reporters may want personal stories; and broadcast journalists will want powerful images. Divisions must be created to attend to the various media and target audiences (blogs, print/broadcast journalists, politicians, academics and students).
Focusing on peace is perhaps the most compelling argument in our arsenal. One reason Israel is losing the PR battle is that Israeli Prime Minister Benjamin Netanyahu refuses to offer any hope or timeline for an end to the conflict.
It is also essential to empathize rather than demonize all Palestinians. Their suffering in Gaza is undeniable. Context does matter, and their anguish is a result of the actions of Hamas. The Lebanese are also victims of Hezbollah, and the inevitable death and destruction from a war should be anticipated. Little to nothing has been done to educate the public about how Hezbollah has insinuated itself into the civilian population and the tunnel network it has built. We know Hezbollah will control the narrative by limiting journalists’ access and freedom to report accurately.
On Oct. 7, Israel had emotion on its side but lost momentum as the months passed. It is vital to keep the stories of the hostages and victims at the forefront. There has been no honest discussion of the hardships of the citizens of the north, the victims of the Hezbollah strikes, or the damage to property, agriculture and the environment.
One of the most important but challenging tools to employ is rhetorical questions. Advocates are accused of “whataboutism,” but the critics must be challenged to answer what they would do if they were in Israelis’ shoes. What would the United States do if terror forced thousands of citizens to leave their homes or if rockets bombarded American cities? What would you do if your family was murdered in front of you, your daughters and wife raped and mutilated, and your house burned down with your grandparents inside?
Israel is always put on the defensive, but you are usually losing the argument if you’re explaining, justifying or rationalizing. Israel should eschew self-flagellation over every mistake. Sometimes, explaining why Israel has taken a particular action will be necessary. Still, advocates should not fall into the trap of the spouse explaining why they don’t beat their partner.
Israel is often put in an impossible position when the other side charges that an atrocity has occurred, without caring whether the allegation is true, and Israel must take time to investigate the incident. Meanwhile, the allegation is virally circulated, and it is too late to undo the damage when the Israeli analysis is complete.
The Israel Defense Forces has improved at providing daily briefings with documentation, photos, maps and videos to influence the narrative. It needs a disciplined campaign that deploys articulate, photogenic and informed spokespeople globally. Israel needs ambassadors who can fluently make Israel’s case. The pro-Israel community needs to marshal spokespeople who are academics and former officials from the government and military to counter the anti-Israel Arabists who are given prominence in the media.
The media’s bias will not change. We must operate with that as a given rather than expect to change it. Another reality is that many enemies among us undermine our case with their “As a Jew” claims. Divisions are inevitable even among friends, as we see in Israel and the American Jewish community. Like the media, we won’t change the culture of “two Jews, three opinions.”
That said, the criticism of Israel in the coming battles is predictable, and there is no excuse to be caught unprepared again.
The post Preparing for the Coming PR War first appeared on Algemeiner.com.
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Meta Boots Anti-Zionist Columbia University Group From Instagram
Pro-Hamas Columbia University students march in front of pro-Israel demonstrators on Oct. 7, 2024, the one-year anniversary of Hamas’s Oct. 7 massacre across southern Israel. Photo: Roy De La Cruz via Reuters Connect
Meta Platforms, Inc. has banned the infamous Columbia University Apartheid Divest (CUAD) anti-Zionist student group from its platforms, a decision that the company says is irrevocable.
As previously reported by The Algemeiner, CUAD is responsible for spreading pro-Hamas propaganda, assaulting Jewish students, and disrupting academic study at Columbia with unauthorized demonstrations and property destruction. Its behavior, among other factors, drove the Trump administration’s cancellation in March of $400 million in federal contracts and grants awarded to Columbia.
CUAD first reported that Meta shuttered its Instagram account on Monday, denouncing the measure as being part of “a long and concerted effort from corporations and imperial powers to erase the Palestinian people.” Meta later justified the decision to Jewish Insider, explaining that CUAD had forced the company’s hand by ceaselessly transgressing the platform’s terms of use of agreement. Meta forbids groups which advocate violence to operate on Instagram, and CUAD has used its account to call for toppling the Israeli and US governments. Additionally, its Instagram account has been essential for promoting unlawful demonstrations CUAD continues to hold at Columbia University and for sharing resources that have helped its collaborators avoid punishment.
Meta told Jewish Insider that the group won’t be allowed back.
As previously reported by The Algemeiner, CUAD’s activities have been described as a threat to the civil rights and security of Jewish Columbia University students.
Last April, CUAD members commandeered a section of campus and, after declaring it a “liberated zone,” lit flares and chanted pro-Hamas and anti-American slogans. When the New York City Police Department (NYPD) arrived to disperse the unlawful gathering, hundreds of CUAD members and their affiliates reportedly amassed around them to prevent the restoration of order. During ensuing clashes with law enforcement, one student screamed “Yes, we’re all Hamas, pig!” while others shouted, “Long live Hamas!” and filmed themselves praising the al-Qassam Brigades, the military wing of the US-designated terrorist group.
In September, during the university’s convocation ceremony, the group distributed a pamphlet which called on students to join the Palestinian terrorist group Hamas’s movement to destroy Israel. Several sections of the document were explicitly Islamist, invoking the name of “Allah, the most gracious” and referring to Hamas as the “Islamic Resistance Movement.” Proclaiming, “Glory to Gaza that gave hope to the oppressed, that humiliated the ‘invincible’ Zionist army,” it said its purpose was to build an army of Muslims worldwide.
In February, CUAD committed infrastructural sabotage by flooding the toilets of the Columbia School of International and Public Affairs (SIPA) with concrete. Numerous reports indicate the attack may have been the premeditated result of planning sessions which took place many months ago at an event held by Alpha Delta Phi (ADP) — a literary society, according to the Washington Free Beacon. During the event, the Free Beacon reported, ADP distributed literature dedicated to “aspiring revolutionaries” who wish to commit seditious acts.
Following two occupations of administrative buildings at Barnard College, Laura Rosenbury, the school’s president, denounced the group as a paranoid hate-organization.
“They [CUAD] operate in the shadows, hiding behind masks and Instagram posts with Molotov cocktails aimed at Barnard buildings, antisemitic tropes about wealth, influence, and ‘Zionist billionaires,’ and calls for violence and disruption at any cost,” Rosenbury wrote in an op-ed published by The Chronicle of Higher Education. “They claim Columbia University’s name, but the truth is, because their members wear masks, no one really knows whose interests they serve.”
Dion J. Pierre @DionJPierre.
The post Meta Boots Anti-Zionist Columbia University Group From Instagram first appeared on Algemeiner.com.
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Tlaib Set to Headline Terrorist-Connected Palestinian Event in New Jersey
US Rep. Rashida Tlaib (D-MI) speaking at a press conference at the US Capitol in Washington, DC, March 11, 2025. Photo: Michael Brochstein/ZUMA Press Wire via Reuters Connect
US Rep. Rashida Tlaib (D-MI) is set to headline a conference that is also hosting a member of the Popular Front for the Liberation of Palestine (PFLP), an internationally designated terrorist organization, according to documents obtained by The Algemeiner.
The Palestinian American Community Center (PACC) in New Jersey will hold its annual conference, titled “Grounded in Action: Exploring the Power of the Palestinian Diaspora,” from Thursday through Sunday. Wisam Rafeedie, a self-admitted member of the PFLP, will address the conference virtually on the 4th day of the event.
According to PACC’s website, the conference “is a call to recommit ourselves to amplifying and supporting the Palestinian voices and advocates who have long been at the forefront of our struggle.” PACC also calls on members of the Palestinian diaspora “to leverage our unique positions and power” to “push for meaningful action.””
Tlaib is scheduled to headline the event’s “Youth Day,” in which she will host a reading and signing for her new children’s book, Mama in Congress, alongside her son Adam Tlaib. According to Harper Collins, the book’s publisher, Mama in Congress will chronicle Tlaib’s journey from Detroit to the halls of the federal government. The book will also detail Tlaib’s supposed efforts in working toward “justice for all” in Congress.
The conference will include several workshops educating attendees on “resistance,” “solidarity,” and “collective struggle.” The event will also feature a session stressing the importance of “centering Palestinian prisoners.”
This is not the first time that Tlaib has come under scrutiny for attending a pro-Palestinian conference tied to terrorists. Last May, Tlaib came under fire for speaking at the “The People’s Conference for Palestine,” which also hosted Rafeedie among other individuals connected to terrorist groups. During that event, Rafeedie praised Hamas, the terrorist group that runs Gaza and murdered 1,200 people and kidnapped 251 hostages on Oct. 7, 2023, as a “resistance” against Israel. He defended and downplayed Hamas’s atrocities, saying that “Zionists lie like they breathe.”
“This is not a struggle between Hamas and Israel. Hamas is part of the resistance of the Palestinian people. The core issue is between the Palestinian people and the project of settler colonialism and ethnic cleansing,” Rafeedie said.
Rafeedie also called for the complete destruction of Israel and the replacement of the Jewish state with a “democratic” Palestine.
“There is no longer a place for the two-state solution for any Palestinian. The only solution is one democratic Palestinian state on all Palestinian land, which will end the Zionist project in Palestine,” Rafeedie continued.
Tlaib, the first Palestinian American woman elected to the US Congress, has positioned herself as a fierce and outspoken critic of Israel. Since entering office, Tlaib has repeatedly accused the Jewish state of implementing an “apartheid” regime in the West Bank and turning Gaza into an “open-air prison.”
In the year following the Hamas-led Oct. 7 attacks on Israel, Tlaib has sharpened her condemnations of the Jewish state. In the immediate aftermath of the massacre, she hesitated to release an official statement acknowledging the mass slaughter, abductions, and rapes perpetrated by Hamas. Less than two weeks after the invasion, Tlaib introduced a “ceasefire” resolution between Israel and the Palestinian terrorist group. In November 2023, the House of Representatives voted to censure Tlaib over her anti-Israel rhetoric.
The progressive firebrand has also condemned Israel’s defensive military operations in Gaza, accusing the Jewish state of committing a full-scale “genocide” against the civilians of the enclave. She has also peddled the unsubstantiated claim that Israel has purposefully inflicted mass starvation against Palestinian civilians and urged the Biden administration when it was in power to impose an arms embargo on Israel. Simmering with anger over the Biden administration’s support for Israel, she refused to endorse former Vice President Kamala Harris’s failed presidential bid.
Tlaib’s office did not respond to a request for comment for this story.
The post Tlaib Set to Headline Terrorist-Connected Palestinian Event in New Jersey first appeared on Algemeiner.com.
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Driver Charged for Brooklyn Car Crash Killing Jewish Family Has History of Claiming CIA Follows Her
An overturned auto in a car crash flipped on its roof landing on a mother and her three children, killing two children on March 29, 2025, in Brooklyn, New York. Photo: ZUMA Press Wire via Reuters Connect
A Brooklyn woman who was charged for a car crash on Saturday that killed a Jewish woman and her two young daughters has alleged in the past on social media that the US Central Intelligence Agency (CIA) is following her, a claim she also made to first responders after the fatal accident.
Miriam Yarimi, 32, is facing multiple charges, including three counts of second-degree manslaughter, three counts of criminal negligent homicide, and four counts of second-degree assault. Yarimi — a Brooklyn resident and wigmaker who is also a Jewish mother herself – was transported to NYU Langone Hospital in Brooklyn in stable condition. She was then moved to the psychiatric ward of Bellevue Hospital, according to reports.
The car crash killed Natasha Saada, 32, and her daughters – 8-year-old Diana and 6-year-old Deborah. Saada’s son Philip, 4, was injured in the crash and hospitalized at Maimonides Medical Center in Borough Park in critical condition. The New York City Police Department (NYPD) arrested Yarimi, a single mother who has a young daughter, and she is awaiting arraignment in connection to the crash that took place Saturday afternoon at an intersection on Ocean Parkway off Quentin Road in Midwood. Police said she was driving with a suspended license at the time of the crash.
“This was a horrific tragedy caused by someone who shouldn’t have been on the road,” said Police Commissioner Jessica Tisch. “A mother and two young children killed, another child fighting for his life, a family and a neighborhood devastated in an instant. The NYPD sends its condolences to the family of the victims.”
Yarimi, who shares custody of her daughter with her ex-husband, reportedly told first responders with the Jewish-led volunteer ambulance service Hatzalah that she was “possessed” and that she believes the CIA was pursing her.
She has made similar claims about the CIA many times on Instagram, a former customer of hers told The Algemeiner on Tuesday. The source, who wishes to remain anonymous, purchased a wig from Yarimi several years ago and has been following her on social media for a number of years. Yarimi has 16,000 followers on Instagram and screenshots of her since-deleted posts, obtained by The Algemeiner, confirm she previously believed that the CIA is tracking her.
“It’s very convenient to plead insanity. But it’s not new. She is actually insane. This is [an] old topic,” the former client told The Algemeiner. “She thinks that she’s been followed by CIA for a long, long time already. She truly believes that CIA is spying on her … But only people who follow her [on social media] and know her for a long time would know this. She’s sick.”
In one since-deleted Instagram post, Yarimi wrote in part about the CIA: “They have control of EVERYONE here in this world BESIDES ME … when I went to Miami, it all clicked … once they knew that I knew, they followed me around the hotel, dressed up as young parents with a doona [stroller] and disco outfits like I was stupid and didn’t know who they were … if anything they stuck out like glue.”
“It was the government, blackjack, and the CIA who manipulated everyone and took control of everyone’s mind but because I was the catalyst and the sacrificial lamb so they did their best to break me,” she wrote in a separate post that has also been deleted. “They experimented (abused) me and that’s when they cloned my daughter and I so when I die, they could reinsert me into the crowd and make me into another person.”
Yarimi previously had a highlight on her Instagram page where she talked about demons and the CIA, but it has since been deleted, her former customer told The Algemeiner. Yarimi also wrote on her Instagram Story once that she believes Hollywood is trying to clone people to look like her.
“Why do you think most of the girls in Hollywood have similar features to me like Rita Ora & Jane the Virgin etc,” Yarimi once wrote on Instagram, as seen in a screenshot shared with The Algemeiner. “Wake up, this is not just happening in Hollywood. This is happening right here in the Jewish community in Brooklyn.”
Not long after she uploaded the Instagram posts, Yarimi was admitted to a psychiatric ward and when she returned to social media, she spoke about the experience, the source told The Algemeiner.
“After the above posts she was locked up for two weeks in a psych ward. She’s very public. She went live when paramedics broke into her house and took her. She came back online two weeks later and spoke about her psych ward experience,” Yarimi’s follower said. “And it was saved in her [Instagram] highlights as well … It was horrible.”
The Algemeiner has seen a copy of Yarimi’s Instagram video that shows police drag her out of bed after she refused their orders to get up by herself. In the clip, three police officers are seen in her bedroom and a fourth is standing by the doorway.
Another longtime Instagram follower of Yamini’s described her as “delusional” when speaking to The Algemeiner, and confirmed that Yamini has spoken online repeatedly in the past about how she believes the CIA is tracking her.
In December 2024, Yarimi won a $2 million settlement from the city of New York after she filed a lawsuit claiming that former NYPD Officer George Mastrokostas repeatedly raped her for several years after falsely arresting her.
New York City Mayor Eric Adams and NYPD Deputy Chief Richie Taylor attended the funeral for Saada and her daughters on Sunday in Brooklyn before their bodies were flown to Israel for burial. Saada is survived by her husband, Sidney Saada, her sons Philip and Jacob, her parents and three siblings. Adams called the crash “a tragic accident of a Shakespearean proportion.”
“A mother going for a simple stroll on a sunny day was struck and killed. As we pray for their families and this entire community, the city mourns this loss,” he added.
Police said Yarimi was driving a blue Audi A3 sedan when she rear-ended a 2023 silver Toyota Camry with TLC plates that was carrying four passengers – a mother and three children. NYPD Commissioner Tisch said the force of the crash caused the Toyota Camry to be pushed aside, while the Audi moved forward, crashing into Saada and her children as they were crossing the street before the car overturned. Saada and her two daughters were pronounced dead at the scene. The driver of the Toyota Camry, a 62-year-old man, was hospitalized in stable condition. The four passengers inside his car sustained minor injuries and were also hospitalized, according to Tisch.
Yarimi’s car had 99 parking and camera violations between August 2023 and March 2025, including 21 speed camera tickets and five red light tickets, Eyewitness News ABC 7 reported, citing a website that tracks vehicle violations using city data. She had nearly $10,500 in fines and a car with the same license plate as Yarimi’s still has $1,345 in unpaid fines, the news outlet also revealed.
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