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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Women Wage Peace to hold Toronto event in memory of Vivian Silver
By BERNIE BELLAN (Posted MAY 11) In December 2023 we reported on a new fund that was being established in the name of the late Vivian Silver, who was a victim of the Hamas massacre on October 7, 2023.
The announcement of that fund came at a memorial event that was held here in Winnipeg on December 14, 2023. Among those in attendance were Vivian’s two sons: Yonatan and Chen Zeigen.
Vivian Silver was also one of the founders of “Women Wage Peace,” which has recently opened a Winnipeg chapter. Here is how Vivian’s role is described in information provided by Women Wage Peace: “A Canadian-born peace activist, Vivian dedicated her life to pursuing gender equality and fostering dialogue and partnership between Israelis and Palestinian communities. In 2014 she co-founded Women Wage Peace — Israel’s largest grassroots peace movement with recently developed chapters in Australia, Europe, South America, and here in Canada.”
At that December 14, 2023 event in Winnipeg, both of Vivian’s sons spoke of their mother. Here are some excerpts from their remarks:
Chen Zeigen said: We have seen our mother transformed into a symbol, but for us she will always remain a loving mother and grandmother.”
Chen noted that no matter what his mother was doing to help others, family was always important to her. “We’ll keep remembering her for the person she was, in all of her political activities and achievements.… They were part of it. But to me they were kind of secondary,” Chen said.
“She would march for her causes at noon and tuck us into bed at night,” he said. “She would orchestrate international peace rallies during the week and bake elaborate cakes for her grandchildren’s birthdays.”
“Winnipeg was a home away from home for our mother,” he added. “We would come here summers to be with our bobe and zaide” (the late Roslyn and Meyer Silver).
“To us, her sons, it didn’t matter what path we chose in life so long as it was meaningful to us. No matter what we did, she always had a hug for us.”
Yonatan Zeigen added: “It is said that the older you get the harder it is to make meaningful friends. That was not the case with our mother….She served as an unending source of energy and enthusiasm…She saw a mission in remaining involved in kibbutz responsibility.
“Her memory reminds us to keep hoping for a peaceful future,” Yonatan said.
In her name, he added, he and his brother were establishing a fund to recognize those working towards a shared society between Jews and Arabss.The Vivian Silver Memorial Fund. The proceeds will go towards recipients in Israel selected by her sons that exemplify her activism.
On Wednesday, June 4 in Toronto, Women Wage Peace Canada East, sponsored by the New Israel Fund Canada, will be presenting “In her Voice – the Vivian Silver Legacy Event.” The event will be raising funds for the Vivian Silver Impact Award.
We spoke with one of the organizers of the event, Lynne Mitchell, who grew up in Winnipeg with Vivian, having attended Peretz School with her and later, when they were both teens, were involved as president (Vivian) and vice president of Red River Region BBYO.
Lynne was at that December 2023 memorial event in Winnipeg and she recalls discussing – after the event, with Chen and Yonatan, what might be the most appropriate way they could honour Vivian’s legacy
Eventually, as Lynne describes it, the people organizing the Toronto event are sort of a “hodge podge…of Women Wage Peace Canada East, my family, and some grass roots people who wanted to be involved in it, including a Palestinian women – who remembers Vivian.”
“Our lead sponsor is the New Israel Fund of Canada,” Lynne explained, “because Vivian was on their board years ago and their executive director (whose name is Ben Murane) was captivated by her message also.”
“In Her Voice” will feature a variety of different media, including “music and art to create opportunities for reflection, inspiration, and hope.”
There will also be presentations by Vivian’s sons and a number of other speakers, including from a Palestinian woman who worked with Vivian in Israel for many years in NISPED-AJEEC Negev Institute for Peace and Economic Development)
The first recipients of the Vivian Silver Impact Award will also speak on video – one a Palestinian and the other an Israeli Jew.
Lynne Mitchell added that there are two things that the organizers of the event are hoping attendees will take from the event: “What makes a peacemaker and what can I do?”
One of the speakers,, recently arrived from Ramallah, has also long been dedicated to finding a peaceful path forward between Palestinian and Jewish Israelis. Lynne said that he was quite “astonished at how polarized our respective societies are here in Toronto.”
I asked her whether she thought it was any different in any other city and she admitted that it isn’t
But, just to put a more hopeful tinge to the ongoing tension between Canadian Jews and Palestinians, Lynne mentioned something else that is reflective of the willingness of at least some members of both communities to engage in a more meaningful dialogue.
“There are going to be two MCs for the evening,” Lynne noted. One will be her daughter, while the other will be a Palestinian Canadian woman .
There will be at least two members of the Winnipeg chapter of Women Wage Peace coming from Winnipeg to the event: Chana Thau and Esther Blum. In addition, Vivian’s sister Rachelle, along with her husband and one of her grandsons will be coming, along with Vivian’s brother Neil (who lives in Calgary), as well as many cousins of Vivian’s who live in Toronto.
Toward the end of my conversation with Lynne I referred to the terrible rift that had developed within our own Winnipeg Jewish community over BB Camp and said that there are many who have said we should remain silent about everything that’s gone on – to which Lynne responded: “No, we need to learn from it and not condemn each other and silence each other. That was Vivian’s perspective.”
If you are interested in attending or “donating to In Her Voice,” tickets can be purchased online at nifcan.org/inhervoice.
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JACQUELINE HOCHMAN JUNE 7, 1938 – APRIL 1, 2025
Jacqueline “Jackie” Hochman passed away peacefully on April 1, 2025 at the Simkin Centre in Winnipeg at the age of 86.
Jackie was born on June 7, 1938. She is predeceased by her husband Sam, daughter Robyn, parents Samuel and Bertha “Birdie” Niznick, and brother Allyn.
Jackie will be deeply missed by her remaining children, Marshall and Shawn (Karen), her grandchildren, Hannah, Daniel (Jodi), and Freya (and her partner, Spencer), and her great-granddaughter, Haisley.
Her children and grandchildren were her world. Jackie will be remembered for her fierce love and unwavering devotion to family. Sam, her husband of 65 years, loved her with every fibre of his being. May her memory be a blessing. In lieu of flowers, the family kindly requests that donations be made to the Saul and Claribel Simkin Centre.
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Samsung Washing Machine Repair: Frequent Issues and Professional Fixes
When your Samsung washing machine begins acting up, it can throw your entire laundry routine into chaos. Even with cutting-edge technology and sleek designs, these appliances can develop issues that range from minor glitches to major malfunctions. This comprehensive guide will take you through the most common problems encountered with Samsung washers, walk you through initial diagnostic steps, and explain when and why professional repairs become essential. For more detailed repair insights, Discover more here.
Understanding the Challenges
Samsung washing machines are celebrated for their innovative features, energy efficiency, and robust performance. Yet, like all complex machinery, they are susceptible to wear and tear. Users often report issues such as:
- Error Codes: Cryptic digital messages indicating malfunctioning sensors or control board errors.
- Water Drainage Problems: Incomplete draining leading to wet clothes or water pooling in the drum.
- Excessive Vibration or Noise: Unusual sounds during spin cycles, often a sign of imbalance or mechanical wear.
- Leaking Water: Water escaping from the machine, which can damage floors and other nearby surfaces.
- Door Lock or Latch Failures: Problems with door sensors or locking mechanisms that prevent the machine from starting.
- Motor or Pump Issues: Malfunctions that affect the washer’s ability to agitate, drain, or complete cycles properly.
Each of these issues may have different root causes, and understanding them is the first step to determining whether you can fix it yourself or need professional assistance.
Step-by-Step Diagnostic Process
Before jumping into repairs, it is wise to perform a systematic diagnostic check. Begin by noting any error codes displayed on your machine’s control panel. Samsung models typically provide codes such as “4E” (water inlet issues) or “5E” (drainage errors), which can guide your troubleshooting efforts.
Initial Checks:
- Power and Settings: Ensure the washer is properly plugged in and that the selected cycle includes the drain phase.
- Water Supply: Verify that the water inlet is unobstructed and that water pressure is sufficient. Low water pressure can sometimes trigger fill errors.
- Drainage System: Inspect the drain hose for kinks or blockages. Remove any debris that may hinder the water flow.
Advanced Checks: For more persistent issues, consider:
- Cleaning filters and pump components to remove lint or foreign objects.
- Checking sensor contacts and wiring for signs of corrosion or loose connections.
- Observing the machine during a test cycle to listen for unusual noises that might indicate a failing motor or pump.
These steps can help determine if the problem is a simple fix you can handle on your own, such as clearing a clogged hose, or if it indicates a more severe fault.
When Professional Repairs Are Necessary
While basic troubleshooting can resolve many issues, there are cases when professional repair is the safer and more effective route:
- Complex Electronic Failures: If your washer is displaying persistent error codes or the control board seems unresponsive, professional diagnostics are crucial to avoid further damage.
- Mechanical Breakdowns: Problems with the motor, pump, or internal transmission often require specialized tools and expertise to repair correctly.
- Warranty Considerations: If your Samsung washer is still under warranty, attempting a DIY repair could void it. Authorized technicians use approved parts and methods to maintain your warranty’s validity.
- Safety Risks: Any repairs involving electrical components or high-voltage parts should be handled by professionals to prevent injury.
When in doubt, it’s best to consult a certified repair service. Professionals have access to manufacturer-specific repair manuals and diagnostic tools that increase the likelihood of a lasting fix.
Professional Fixes: What to Expect
A reputable service technician will start by running a complete diagnostic test on your Samsung washing machine. Once the issue is identified, they may take actions such as:
- Replacing faulty sensors or electronic control boards that trigger error codes.
- Cleaning or replacing clogged filters, drain hoses, and pump components to restore proper drainage.
- Rebalancing or repairing motor assemblies to reduce excessive vibration and noise.
- Fixing or replacing door locks and latches to ensure safety and proper operation.
The goal of a professional repair is not only to fix the immediate issue but also to provide preventive advice to reduce the likelihood of future malfunctions. Technicians often inspect related components that might soon wear out, recommending part replacements as needed to avoid recurring problems.
Preventive Maintenance: Tips for Longevity
Keeping your Samsung washing machine in peak condition requires a blend of regular maintenance and occasional professional check-ups. Here are some effective strategies:
- Regular Cleaning: Clean the filter, drain hose, and pump area at least once a month to remove lint and debris.
- Descaling: In areas with hard water, mineral deposits can affect performance. Use a descaling agent as recommended by the manufacturer.
- Proper Loading: Avoid overloading the washer, which can strain the motor and pump, and always use the appropriate amount of detergent.
- Periodic Professional Inspections: Schedule an annual service call to ensure that all components are functioning correctly and to replace any parts showing signs of wear.
- Follow the Manual: Always refer to the user manual for specific maintenance recommendations tailored to your model.
By adopting these habits, you not only prevent common issues but also extend the overall lifespan of your appliance.
Case Studies: Real-World Success Stories
Consider the experience of Emily, who noticed her Samsung washer repeatedly displaying a “5E” error—indicative of a drainage problem. After a thorough DIY inspection revealed a partially blocked drain hose, she still encountered intermittent issues. Emily then called a professional repair service, which discovered a worn-out pump impeller. Replacing this part not only resolved the error but also improved the machine’s overall efficiency.
In another instance, James’s Samsung washer started to vibrate excessively during spin cycles. What began as a minor annoyance quickly escalated into a concern about potential damage. Professional technicians found that the machine’s suspension system was compromised, and they rebalanced the unit while replacing worn-out shock absorbers. The result was a quieter, more stable machine that James could rely on for years to come.
Samsung washing machines are built to offer convenience and efficiency, but even the best appliances need proper care and occasional expert attention. Whether you’re a DIY enthusiast or prefer to call in the professionals, understanding the common issues and their solutions is key to keeping your machine in top shape. With proactive maintenance and timely repairs, you can ensure that your washer not only lasts longer but also continues to perform at its best.
Embrace preventive practices, know when to take matters into your own hands, and don’t hesitate to seek professional help when needed. In doing so, you safeguard your investment and enjoy the seamless, stress-free operation of your Samsung washing machine for years to come.