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These almost-too-cute-to-eat hamantaschen are baked for a good cause
(New York Jewish Week) — Baker Michal Prevor, the founder and owner of Babka Bailout, makes hamantaschen at her Jersey City bakery all year long, not just for Purim. Her inventive fillings of the triangular-shaped cookie include guava jam, dulce de leche and date nut.
Ahead of the festive holiday of Purim this year, which begins on the evening of March 6, Prevor decided to kick the creativity up a notch: She’s gone a bit wild, offering a collection of hamantaschen that are decorated to look like animals.
“When I was a little girl I ate with my eyes,” Prevor, 47, told the New York Jewish Week. “I always wanted to buy anything that looked like a character.”
Inspired by some googly eyes that she had leftover in her kitchen from Halloween, Prevor created the fanciful cookies, which sell for $6 each. Decorated as bunnies, kittens, giraffes and bears, the hamantaschen are almost too cute to eat. But make no mistake: Iced with white chocolate or dark chocolate and filled with a choice of nutella, dulce de leche or cookie butter — fillings she feels kids would like — the cookies are meant to be consumed and enjoyed.
As both her animal-themed hamantaschen and the unusual name of her bakery business might suggest, Prevor is not one to do the expected: The mom of two founded Babka Bailout in May 2020 at the height of the pandemic — despite the fact that she had never baked a babka before. Rather, her motivation was to help a friend who had fallen on hard times during lockdown and was having trouble feeding her family of five.
The plan, said Prevor, was to make and sell homemade babka and give the proceeds to their friend. Prevor, who lived in Hoboken at the time, went on a local moms’ Facebook group and wrote that she was selling babkas to help her friend. Within five minutes of posting, she sold 40 nutella or cinnamon babka at $14 each.
“The name for the company was my husband’s idea,” said Prevor. “Some people didn’t have the government to bail them out. Lots of people were left behind and not in great situations. The name was a fun spin — the babka would bail my friend out.”
Prevor’s husband, Grant, a home builder who bakes as a hobby, made that first batch of babka, while Prevor watched and learned. Their two daughters, Ariel and Amelie, who were 15 and 12 years old at time, pitched in, too. “Everyone was working,” said Prevor. “All hands on deck. It gave us a schedule, and it made my kids busy at a time when a lot of kids were very depressed.”
From there, Prevor started baking every week. “I was making hundreds of babkas a week from home,” she said. “It was quite an adventure. I had to start very early — the babkas had to rise. The oven could only fit eight babkas at a time, and it took 45 minutes to bake the babkas in the home oven at 350 degrees.”
“My oven door literally fell off from all of the opening and closing,” she added.
Prevnor had never baked babka before she launched Babka Bailout in May 2020. Since then, she’s expanded her menu with inventive creations. (Michelle Gevint)
Two months after Babka Bailout launched, Prevor began experimenting with different babka flavors, like cereal milk and oreos-and-nutella (both suggested by her daughters). In March 2021, she added hamantaschen for Purim. Prevor tested more than 40 different recipes for hamantaschen until she came up with an amalgamation that she felt was best — and decided to keep what she calls her favorite cookie permanently on the menu.
For flavor inspiration, Prevor said she draws upon the diverse populations of New York and Jersey City, in particular, as well as her own multi-cultural background: Prevor spent the first six years of her life on a moshav (an agricultural cooperative) in the Sinai Peninsula where her father, Ofer Rozenfeld, grew melons and flowers.
In 1981, ahead of Israel’s impending withdrawal from from the Sinai, the family moved to Santo Domingo, the capital of the Dominican Republic, where her father continued his farming. Then, a few years later, when Prevor’s older brother turned 18, the family returned to Israel so that he, and the other four children in the family, could eventually serve in the Israel Defense Forces.
Following her service, Prevor moved to New York where she attended New York University and double majored in political science and journalism. A year after graduation, she married Grant, a fellow Spanish-speaking Jew who grew up in Puerto Rico. In 2005, when their first daughter was 10 months old, the family moved to New Jersey.
Prior to the COVID-19 pandemic, Prevor sold irrigation equipment designed by her father. She had her last business meeting via Zoom in March 2020 — and two months later, she came face-to-face with her friend’s financial problems and decided to help. “Giving back to the community and tzedakah have always been indoctrinated into my upbringing,” Prevor said. “My parents took care of anybody they came into contact with who needed help. And I think that is part of having a Jewish soul.”
Babka Bailout’s business has continued to grow — in addition to online orders via their web site, Prevor’s products can be found at Butterfield Market, a gourmet grocery store on Madison Avenue and 85th Street.
Last September, Babka Bailout moved to a commercial kitchen in Jersey City, where Prevor and her family now live. She now has a storefront connected to the bakery where passersby stop in to buy treats — many Manhattanites place advance orders and make the short trip over the Hudson themselves, Prevor said.
“We are getting their hamantaschen for Purim this year,” said Joelle Obsatz, owner of Butterfield Market. “They have faces on it. I have never seen anything like it — I think it will be a hit. We will only be selling our house-made hamantaschen and Babka Bailout’s.”
As for Prevor’s previously down-on-her-luck friend, she now assists Prevor in the kitchen. These days, Prevor donates portions of Babka Bailout’s proceeds to numerous organizations, including Welcome Home Jersey City, an organization that supports refugees arriving in the area. “Whenever there is an opportunity to help, I do, either by baking or donating money,” she said. “Whenever an organization asks, my rule of thumb is to help.”
While Prevor may have never intended to become a professional baker, it’s clear she’s established a perfect niche for herself and her community. “In our little shop, people that pick up our baked goods come from all over — the Arab world, the Philippines, Latin America. Once they try them, they are hooked,” she said. “That kind of ties into all my flavors. I love diversity. I love learning from other people and taking flavors from other countries and making everybody feel welcome.”
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AIPAC attacked a Democrat for funding ICE. Now it’s backing one who voted the same way.
AIPAC’s super PAC is spending big to boost Rep. Haley Stevens in Michigan’s Democratic Senate primary — over a record that includes the same ICE funding vote the group used to attack a different Democrat earlier this year.
Stevens is one of three leading candidates in the primary, running against progressive insurgent Abdul El-Sayed, who called the Israeli government “evil” like Hamas, and state Sen. Mallory McMorrow. A new 30-second ad from AIPAC’s super PAC, the United Democracy Project, praises Stevens for confronting Trump’s immigration policies — citing legislation she introduced to create an independent prosecutor for ICE misconduct, and her calls for then-Homeland Security Secretary Kristi Noem to resign.
The ad is part of a multimillion-dollar campaign to boost Stevens, a longtime AIPAC ally, whom the group helped elect in 2018 and reelect in 2022.
But the message is hard to square with AIPAC’s own record elsewhere. Earlier this year, the group spent more than $2 million attacking former Rep. Tom Malinowski in a New Jersey special election for voting to fund ICE as part of a bipartisan border bill. “We can’t trust Tom Malinowski to stand up to President Donald Trump,” that ad said. Stevens voted for the same funding bill. Last June, she also voted for a House resolution thanking ICE agents “for protecting the homeland.”
An AIPAC spokesperson and a UDP representative did not immediately respond to explain why the vote to fund ICE was presented as a liability in Malinowski’s race but not in Stevens’ case.
AIPAC has spent years cultivating ties to Trump-aligned Republicans, many of whom strongly support aggressive immigration enforcement.
The Israel-boosting organization’s brand has become increasingly controversial among mainstream Democrats in recent years. Congressional candidates, including some Jewish Democrats, have promised not to take contributions from AIPAC. Last month, New York City Mayor Zohran Mamdani used the word “monsters” to describe AIPAC at a rally for progressive candidates he backed, all of whom won their primaries.
In the Michigan race, shaping up as one of the starkest tests of the Democratic coalition and how the party navigates policy towards Israel in Congress, United Democracy Project has already spent $10.7 million backing Stevens, making the Michigan contest one of its largest Senate investments this election cycle. AIPAC also raised several million dollars for Stevens by directing its donors to online portals that funnel money directly to the candidate’s campaign, effectively erasing its fingerprints in public data.
McMorrow has the endorsement of J Street, the liberal Zionist advocacy group that supports a two-state solution. The Jewish Democratic Council of America issued a rare dual endorsement of Stevens and McMorrow.
El-Sayed, the progressive frontrunner, is increasingly trying to transform AIPAC’s investment in the race into a centerpiece of his campaign message. Backed by Sen. Bernie Sanders, El-Sayed has released videos accusing AIPAC of attempting to buy Democratic elections and police debate over Israel. In recent months, he has also reached out to Jewish voters while seeking to channel the energy of the 2024 Uncommitted movement, which protested the Biden administration’s support for Israel in the war against Hamas in Gaza. The state is home to the largest concentration of Arab Americans in the United States. Jewish voters make up just 1.4% of the electorate in the state.
Arno Rosenfeld and Hannah Feuer contributed to this article
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Adam Sandler officiates Taylor Swift-Travis Kelce wedding, fueling theories about singer’s Israel stance
(JTA) — A Jewish comedian who played one of cinema’s most notable Israeli characters took center stage — literally — at Taylor Swift’s wedding at Madison Square Garden on Friday.
Adam Sandler officiated the ceremony between Swift and Kansas City Chiefs tight end Travis Kelce, a spokesperson for Swift confirmed to media after the wedding.
The event included a wide range of Jewish attendees, including the Haim sisters, who recently attended a Knicks game with Swift; the writer and actor Lena Dunham; Joshua Kushner, the businessman whose brother Jared is a top Middle East advisor to President Donald Trump; and Kelce’s former teammate Mitchell Schwartz.
Sandler’s presence in particular fueled criticism from anti-Israel voices, who argued it was significant that someone who has described himself as “very pro-Israel” officiated the wedding. Sandler has discussed his friendship with Swift and Kelce publicly, saying that it developed through his daughters, who are Swift fans.
Swift has largely avoided wading into polarizing political issues, and her outlook on the Israeli-Palestinian conflict has been a source of confusion for many fans, who have struggled to interpret her silence on the topic at a time when many celebrities have publicly voiced support for Gaza. Her decision not to publicly criticize Israel is seen as having bolstered her popularity among Israelis. At the same time, some pro-Palestinian fans have decried her silence and protested at her concerts, while others have speculated that she is privately pro-Palestinian but has avoided speaking out for fear of alienating fans.
“For all the Swifties defending Taylor Swift regarding her silence on Palestine she had Adam Sandler … a well-known Zionist, officiate her wedding so I think we know where she stands now,” tweeted an account called Land Palestine that had nearly 2 million followers on Instagram before being suspended last year.
“They’re all Zionists, clearly, and no doubt about it,” tweeted the Oxford University student Kate Crawford, a prominent pro-Palestinian voice on X who identifies as partly Jewish.
Some pro-Israel voices joined in the speculation. “I wonder if she is publicly aligning herself with certain people for a soft launch of her views. If she were to say some pro-Israel or pro-Jewish things, I think it could go a long way amongst the younger generation,” wrote one user on Reddit’s “Jewish” forum, in a post that was deleted but yielded nearly 200 comments parsing Swift’s possible Israel attitudes. (Among the evidence offered for possible pro-Israel leanings: She and Kelce recently dined at a buzzy Israeli restaurant. But other commenters noted that Gigi Hadid, a Palestinian-American celebrity who has spread anti-Israel rhetoric, was also at the wedding.)
The chatter about the wedding and Israel swelled so much that the parody account Buzz Crave riffed off of it with a viral post proclaiming: “Taylor Swift and Travis Kelce have left the U.S. for Israel to start their honeymoon.”
Like Swift, Sandler is not among the celebrities to engage in activism on Israel or Gaza. In fact, Sandler — whose early hits included “The Hanukkah Song” — is not known to have visited Israel, after disclosing in a 2022 interview that he had never traveled to the country of one of his signature characters. He played Zohan Dvir, an Israeli soldier who prefers partying to war, in the 2008 comedy “You Don’t Mess With the Zohan.”
Sandler made the “very pro-Israel” comment in 2015 while criticizing artists who boycott Israel during an appearance on Howard Stern’s radio show. He has said little publicly about Israel since the immediate aftermath of Hamas’ Oct. 7, 2023, attack that began the war in Gaza, when he said his “heart is shattered” and signed onto an entertainment industry letter calling on then-President Joe Biden to help return the Israeli hostages taken by Hamas.
For some, the reaction to Sandler’s officiation added to a growing sense that no Jewish figure can escape being targeted by anti-Zionist activism. “You can stay silent. You can avoid politics. You can try not to get involved,” the pro-Israel influencer Ran Alkalay posted on Instagram. “For antisemites, none of that matters.”
For other Jewish voices commenting on the wedding, the guest list was immaterial. On Facebook, Rabbi David Glickman of Kansas City noted that Swift and Kelce had doled out $26 million in charitable gifts ahead of their nuptials.
“Jewish tradition says that a bride and groom have the ear of God on their wedding day — so the couple will say silent prayers for folks in need. I’m grateful your prayers weren’t only silent,” Glickman wrote. “You gave an example for all of us that personal celebration is made greater through tzedakah and generosity. Your charitable gifts are more impressive than a wedding at MSG — I hope it will get the same publicity.”
This article originally appeared on JTA.org.
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In the pickles and babka of Williamsburg and the Lower East Side, a glimpse of a lost New York
It was an early Sunday morning when my grandmother and I arrived at Sander’s Bakery in South Williamsburg for a “Pickles and Babka” food and culture walk through Williamsburg and the Lower East Side.
Since 2024, Sammy, our leader, has been showing off his favorite kosher food spots on @kosher.hopping, an Instagram account, which now boasts more than 17,000 followers and features a variety of mouthwatering dishes — including kosher sushi, kosher smashburgers and historic businesses like the ones we would be visiting.
It was Sammy’s last stop in Williamsburg of the season: Business owners were already closing up shop for the summer and heading upstate.
As our group gathered — city natives along with visitors from Westchester and Long Island — Sammy described South Williamsburg as a glimpse of what the Lower East Side used to be. Unlike the Lower East Side, which has experienced gentrification in recent decades, this neighborhood has retained its distinctly Jewish identity since immigrants first crossed over the Williamsburg Bridge.
When my grandmother and I entered Sander’s, opened by a Holocaust survivor in 1959, the smell of yeast and chocolate was so tantalizing that we couldn’t help but purchase a Danish and cherry turnover before the tour even began. We then tried slices of chocolate and cinnamon babkas, which were rich and nutty.
As our group walked towards Flaum’s, an appetizing store reminiscent of Russ & Daughters, but kosher — buses lined the streets, each bound for a different yeshiva. There was a grocery store at each corner, shops with beautiful silverware and strings hung up to designate the eruv. At the shop, we sampled small cheese danishes and sugar cookies with custard. The cookies were my favorite “bite” of the tour; they were sweet with great texture, and the custard provided a necessary moistness.
When we walked to the subway to head to the Lower East Side, the neighborhood took a decidedly different turn. All at once, the local businesses and Yiddish signs were gone and replaced with fast food chains. As we climbed up the steps and the train pulled into the station, we returned to the city’s usual chaos, leaving Williamsburg behind.
Upon exiting the subway, we made a pit stop at Essex Street Market. Its origins stem from Jewish open air markets that were once crowded with pushcarts. Under Mayor Fiorello LaGuardia, these sellers were forced to move inside. The original indoor market, located across the street from its present-day location, retained its Jewish character, but the market doesn’t currently house any kosher vendors.
As we continued on to our remaining stops, I felt aware of what was lost. Entering The Pickle Guys, located on the corner of Grand Street and Essex Street, a deliciously briny smell filled the air from the dozens of barrels at the center of the shop. We tried pickled corn and carrots and — my favorite — mango, which had a delightfully spicy aftertaste.
We could feel the presence of what was formerly “Pickle Alley”: the neighboring road that featured more than 80 vendors. Now, The Pickle Guys is the last pickle shop left in the Lower East Side. Even the pickles, made with plastic barrels, are not what they once were; Sammy told us that the New York Department of Health banned wooden barrels in the 1970s, and even now vendors swear that they don’t taste the same.
We ended our walk at Moishe’s Bakery, the last kosher bakery on the Lower East Side. Many Jews still live near the bakery; the community mikveh is in the building across the street. Until it closed this year, East Side Glatt, the neighborhood’s last kosher butcher, was located right next door to Moishe’s.
Though The Pickle Guys had been packed, Moishe’s felt intimate and at the center of a community, like the shops we visited in Williamsburg. We tried chocolate and poppy seed versions of Kokosh cake, loaves similar to babka that stem from Hungarian origins. We also picked up some of my dad’s favorite rainbow cookies to bring home with us.
After the tour, I made my way to Eldridge Street Synagogue’s “Egg Rolls, Egg Creams, and Empanadas” festival. On the way, I walked past the old Forward Building, which once bustled with whirring printing presses and Yiddish-speaking reporters. A large graffiti “JET” had been painted on the side of the building.
When I first came back to the city this year, my best friend texted me to ask whether I thought New York was changing. She felt that it had been modernizing; sometimes, she said, she looked around and couldn’t find the “old New York.” As I toured South Williamsburg and the Lower East Side, I felt as though I was looking into a bygone era, seeing remnants of what had mostly been lost. I would have given anything to return to the Lower East Side crowded with pushcarts and Yiddish music to be heard.
Still, as I listened to the singing trio of the Mamales crooning “Yidel Mitn Fiedel,” while the smell of empanadas filled the air and festivalgoers played Mah Jongg, the culture of the Lower East Side felt bustling and alive. The Lower East Side isn’t the neighborhood it had once been, but its legacy remains — in the people making babka and those who choose to share their story.
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