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A manufactured ‘mainstream’ wants the White House to define antisemitism on its own flawed terms
(JTA) — As the Biden administration nears the long-awaited announcement of its National Strategy to Counter Antisemitism, tensions have emerged over what definition of antisemitism the White House will use. According to Jewish Insider, “major mainstream Jewish groups” are battling against the “left” to define antisemitism, suggesting that the groups’ preferred definition, that of the International Holocaust Remembrance Alliance, is the mainstream one.
The framing determines a winner before the contest even begins — this is the power play of the term “mainstream.”
Here’s how it works: A purportedly neutral source — Jewish Insider, say, or the Associated Press — names a set of players as the “mainstream.” Without any discussion of method or sources, the characterization produces reality. The self-fulfilling designation allows a select group of organizations to command the center. These groups and their spokespeople then use their “mainstream” power to naturalize and normalize their own agenda, like defining the IHRA definition as the “gold standard” despite concerns that it chills legitimate criticism of Israel, or condemning “progressive” voices for their refusal to conflate anti-Zionism and antisemitism, or chastising Rep. Rashida Tlaib for commemorating the Nakba, the “catastrophe” that befell her people with the creation of Israel.
Game on.
The strategy of claiming the center to control it is nothing new. In the annals of American Jewish institutional formation, it’s happened again and again. Just witness the names of organizations: the Union of American Hebrew Congregations, the Central Conference of American Rabbis, the American Jewish Committee, the Zionist Organization of America, and the list could go on and on. One after the other, these groups have claimed to be the center, the “mainstream.”
RELATED: The IHRA definition of anti-Semitism and why people are fighting over it, explained (2021)
As a historian who has written about many of these groups, I can tell you that every claim to be the united front, the central address, the singular American Jewish organization has rested on the surety that most American Jews believed no such thing. Indeed, words that posture such a “mainstream” are best read as indicators of dissent, debate and fracture.
When it comes to confronting antisemitism, some of today’s Jewish leaders might imagine that American Jews can achieve unity that has long eluded them or Jewish institutional life. They might be so certain of this vision as to pretend that it is true, with fundraising and media blitzes that appear to speak on behalf of all Jews. Slick advertising campaigns, whether on television and social media or highway billboards, and a hotly contested and poorly constructed yet exclusive definition of antisemitism may make it seem that the Jewish “mainstream” speaks as one, loudly for all Jews and all people who care about fighting antisemitism.
But don’t let the powerplay bulldoze you. Those television and social media blitzes? They are the product of one megadonor’s imagination and thick wallet. The pink highway signs that deliver glib “lessons” against antisemitism in the form of snark? They are brought to you by the same high-net-worth family that advertised its storage company with similarly cheeky taglines. And even the creation of and campaigns to endorse the IHRA definition have specific histories and funding sources.
None of this is to say that those efforts should be dismissed because they have histories and are tied to narrow but deep pockets of wealth. The problem comes when those histories and sources of power go unacknowledged and instead parade themselves as the “mainstream,” the authentic truth of what all Jews must believe.
RELATED: The White House intends to fight antisemitism. That starts with a sensible definition. (Opinion)
In the power plays to claim the Jewish “mainstream,” institutions and their leaders are trying to silence those who disagree with their policies and politics. The term “mainstream” acts as a cudgel against efforts to build solidarity between Palestinians and Israelis who oppose the actions of the Israeli government. Its purveyors vocally and consistently defend harsh anti-boycott laws, on the books in several American states, that penalize institutions or individuals for engaging in or promoting boycotts against Israel. Or they helicopter onto American college campuses to pressure university administrators to subscribe to the IHRA definition of antisemitism.
Instead of arriving at the field ready to play an honest game, “mainstream” Jewish institutions and their leaders want to be the only players. To argue that we must all agree on one definition in order to talk about antisemitism is like clearing the field before the game even begins.
Because this is more than a game — because hatred and bigotry fuel violent crimes at an alarming rate in the United States — Jewish and non-Jewish people who have a stake in the conversation about antisemitism should refuse to play. Publications that insist on anointing a “mainstream” ought to be called out. And the press, instead, should investigate the role that some of its agents play in advancing the power play of the “mainstream” — including, for example, Jewish Insider, which is less than transparent about its own history and sources of funding.
As a participant in one of the “listening sessions” convened by the White House in February of this year, I can report that the scholars who joined me around the table (OK, Zoom screen) had a wide range of perspectives. When asked to share our views on antisemitism, none of us got to call ourselves the “mainstream” expert on the questions. Instead, we identified the methods, sources and theories that authorized our understandings of the roots and manifestations of antisemitism.
I can only hope that the other listening sessions and the White House process has proceeded accordingly, with little reverence for the self-appointed Jewish “mainstream.” A resolve to understand the diversity of views and what led people or groups to them will upset any single view — or definition. A successful strategy will not be cowed by the “mainstream” but instead will highlight the varieties of truly and authentically held ideas that together can animate efforts to stem the tide of antisemitism and bigotry.
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The Jewish secret to affordable eyewear that isn’t so secret anymore
The business cards on the counter at Minzer’s Optical proclaim “45 years of 15-minute service.” If your wait drags on for longer than 15 minutes, you can pick up one of the prayer books that line a shelf beneath the counter. But there’s no need to pray that your eyeglasses won’t cost you an arm and a leg. Minzer’s is known for its low prices, so customers who are feeling charitable might slip a few shekels into one of the pushkes, the tin tzedakah boxes, on the counter.
Once known solely within Brooklyn’s ultra-Orthodox Jewish community, today a majority of Minzer’s customers are not Haredi Jews, let alone members of the tribe. According to Mordechai Minzer, who started the business when he was just 19, this is entirely the result of word of mouth. And Minzer’s has held on in an age where Internet competitors such as Zenni have come close to matching its prices but can’t offer its speedy, in-person customer service.
“There’s an old saying that if you want something fast, good, and cheap, pick any two out of the three. Minzer’s amazingly manages to do all three,” Cheryl Krauss, a Brooklyn jewelry maker who has been a customer for close to 20 years, told me.
Up a flight of stairs in a two-story building on a block of attached homes, customers peruse shelves and carousels displaying frames that run the length of the store, amid the drone of computerized edging machines that grind lenses. Customers stand across the counter from employees who peer through a pupilometer, a device which measures the distance from the center of one pupil to the center of the other, a critical measurement needed to make accurate lenses.

Mordechai Minzer, 64, was trained as an optician in Manhattan at the Bramson ORT Institute of Technology, which began in 1942 as a series of workshops for World War II refugees and is part of a global educational network driven by Jewish values. Early in his career, he worked at a Cohen’s Fashion Optical store in the Bay Ridge section of Brooklyn. Minzner said he stopped working for them because they wanted him to work on Shabbos. In 1981, a few years after the country western hit “Take This Job and Shove It” hit the airwaves, Minzer quit his job. It’s unlikely Minzer, the son of a Bobover Hasid, heard the song on the radio, but he sure did know the words to the chorus.
“I worked very hard there at Cohen’s and they schmatte-ed me,” he said, using the Yiddish word for “rag” as a verb.
So, Minzer started his own business by setting up a lab in the basement of his family home in Borough Park, making eyeglasses for wholesale customers. He also made glasses on the side for friends and students at his yeshiva.
“My customers told other people about it and before I knew it, it exploded. I charged a quarter of the price that Cohen’s charged for the same stuff and I did the glasses on the spot,” he said.
Shulem Deen, author of the memoir All Who Go Do Not Return, remembers going to Minzer’s when he was growing up in Borough Park where his family was part of the Krasna Hasidic community. Deen said he was about 11 when word of the new optician spread.
“Suddenly there’s this new place everybody was talking about and the prices for glasses were ridiculous,” he recalled. “I remember that every time I went there to the basement, the place was packed.”

Deen, a keen observer of the Haredi Jewish world he left behind, said that because Jewish boys focus on the tiny text during Talmud study, it’s no wonder that so many of them need spectacles.
Back then, Minzer’s served frum Jews exclusively. But, over the years, Mordechai Minzer said, many of his observant Jewish customers went elsewhere because they had gotten “spoiled.”
“They want certain very expensive frame styles like Lindberg and I don’t want to carry $500 frames here,” he said. “I don’t want to get involved with that. They still come here, but they’re only 30% of my clientele.”
Nevertheless, Minzer’s ties to Haredi Brooklyn remain strong. He owns two sefer torahs, one of which was written to honor his parents. The scrolls are lent to yeshivas in New Jersey that don’t own sefer torahs. Every year he goes to the yeshivas to inspect them.
“Whenever I go to check up on my sefer torahs, polish the silver a bit, this and that, they always ask me to make them glasses,” Minzer said.
This has been a routine for more than 20 years. He goes a few weeks before Purim, and brings a box of inexpensive frames and optical instruments. He then proceeds to make more than a hundred pairs of free glasses for the boys.
“I like to see the kids smiling,” he told me.

Zenni and other online eyewear retailers have taken a toll on his business in recent years, Minzer said, adding that one of the big advantages he has is that customers who come to the store can try on the frames and see how they look before deciding whether to buy them. And in an era when fewer and fewer opticians still have a lab on the premises, Minzer’s can often make customers new glasses while they wait, and even dip them into sunglass tints on the spot.
One Jewish customer told me she felt uncomfortable as a non-Orthodox single woman walking into Minzer’s wearing pants but added, “that may be me projecting.” Another Jewish woman, whose husband advised her to dress modestly before her first visit, scoffed at the advice after seeing other customers wearing tank tops and shorts.
A Manhattan painter who had never been to Minzer’s recently paid less than $300 to have lenses made for her complex progressives prescription. The previous pair she had purchased at another store cost between $700 and $800. Pamela Hecht was reluctant to make the 40-minute subway ride from her loft in Manhattan to Borough Park but decided to make the schlep after learning what her new lenses would cost.
“It’s a long trip out there on the train but I will do it again because my lenses cost so much less than what I have been paying,” she told me. “I was very dubious that the quality was going to be sufficient. How could the price be so low without cutting corners? But the quality is very good. I’m very satisfied.”
The post The Jewish secret to affordable eyewear that isn’t so secret anymore appeared first on The Forward.
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Israel’s First Ambassador to Somaliland Acclaims Deepening Partnership, Broader Strategic Outreach in Africa
Israeli diplomat Michael Lotem in Kenya, July 2025. Photo: Screenshot
The relationship between Israel and Somaliland has rapidly evolved into a strategic partnership spanning security, energy, infrastructure, and economic cooperation, according to the Jewish state’s first ambassador to the self-declared republic, who noted the strengthening of ties was part of a broader outreach effort by Jerusalem across Africa.
“They are looking to deepen cooperation in nearly every field — from energy and infrastructure to technology, education, and communications — and their desire to work with Israel is stronger than ever,” Michael Lotem said of Somaliland in an interview with Israeli news outlet N12 published on Friday.
“Security discussions are naturally part of the relationship, but our political dialogue extends far beyond that into many different areas,” he added.
In December, Israel became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east. It has sought to break off from Somalia since 1991 and utilized its own passports, currency, military, and law enforcement.
Unlike most states in its region, Somaliland has relative security, regular elections, and a degree of political stability.
Last month, Israel appointed Lotem as its first ambassador to Somaliland, after the two governments formally established full diplomatic relations.
Lotem, who was serving as a non-resident economic ambassador to Africa at the time of his appointment, will now shift to work as a non-resident ambassador to Somaliland. He previously served as Israel’s ambassador to Kenya, Uganda, Tanzania, Malawi, and Seychelles, a position he concluded in August.
In his interview, Lotem described the growing bilateral relationship as part of Israel’s broader diplomatic and strategic push across Africa, saying the partnership also sends a wider message of legitimacy and engagement to Muslim-majority countries throughout the region.
“Over the past several years, Israel has invested significant diplomatic effort in strengthening its presence across Africa, an initiative that Foreign Minister Gideon Saar has strongly prioritized, and the results are already becoming visible very quickly,” the diplomat said.
He also pointed to what he described as major untapped potential for economic cooperation, particularly regarding Somaliland’s vast natural resources and minerals sector — including oil, gas, coal, iron, and gold.
“They are extremely interested in partnering with Israel across the entire minerals industry supply chain,” Lotem said, adding that there are also strong prospects for cooperation in energy, medicine, agriculture, education, water management, and communications.
“We hope more countries will come to recognize the strategic value and importance of this relationship,” he continued.
Although no other UN-recognized country has formally recognized Somaliland (Taiwan did so in 2020), several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, and Kenya — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for the Jewish state, boosting the country’s ability to counter the Iran-backed, Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” argued a report by the Institute for National Security Studies (INSS), a prominent Israeli think tank.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.
Somaliland President Abdirahman Mohamed Abdullahi has previously said that the republic would join the Abraham Accords, calling it a step toward regional and global peace and affirming his government’s commitment to building partnerships, boosting mutual prosperity, and promoting stability across the Middle East and Africa.
The strategic partnership comes at a time when Israeli and US officials have warned of rising Islamist terrorist threats across Sub-Saharan Africa, placing the region at the forefront of global concern over jihadist activity.
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‘We Are One Community’: New York University Condemns Swastika Flag Raised Near Campus
Swastika flag raised over New York University this week. Photo: Screenshot
New York University (NYU) on Thursday condemned the raising of a flag containing the swastika near its campus in the Greenwich Village section of New York City, an incident which comes amid a spate of antisemitic hate crimes across the municipality.
“Campus safety responded immediately to remove it, and we are working closely with the NYPD to identify whoever is responsible,” NYU said in a statement after news of the act went viral on social media. “We are one community. We protect each other. And we will not let hate and division find a foothold on our campus.”
Designed to counterfeit NYU’s official purple and white standard, the offensive display featured two swastikas flanking the Star of David in a blue and white color palette representing the state of Israel. Historically, similar illustrations and symbols signal belief in antisemitic conspiracies of Jewish power and control, and in recent years anti-Zionists at NYU have castigated the university’s academic partnerships with Israel, as well as its efforts to combat antisemitism.
Anti-Zionists active in the Students for Justice in Palestine (SJP) organization have alluded to antisemitic conspiracies to criticize Israel’s alliances before. Just last month, SJP’s Duke University chapter posted on social media a political cartoon in which “Zionism” is personified as pig hoisting a Star of David while its arm interlocks with another pig, labeled “US Imperialism,” hoisting the Torch of Liberty.
Historically, depicting Jews as pigs has been done to reduce them to the status of animals and mock the fact that dietary restrictions forbid Jews to eat pork.
The perpetrators of the NYU incident remain at large. The incident comes amid a surge in antisemitic hate crimes across New York City.
Jews have been targeted in the majority of all hate crimes committed in New York City this year, continuing a troubling trend of rising antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Over the past couple weeks, there have been multiple incidents of rampant swastika graffiti across the borough of Queens, highlighting the extent of the antisemitism crisis in the city home to the world’s largest Jewish population outside of Israel.
Meanwhile, mobs of anti-Zionist activists have descended on multiple synagogues over the same period to protest Israeli real estate events.
In addressing the swastika flag incident on Thursday, New York City Mayor Zohran Mamdani, who has been accused of doing too little to combat the rise in antisemitism, appeared to acknowledge the Jewish community’s concerns about the intentions of his administration.
“This hateful antisemitic act was meant to spread fear among and intimidate Jewish New Yorkers. It has no place in our city,” he said. “Our administration is committed to fighting antisemitism in all its forms and protecting the safety of Jewish New Yorkers. The NYPD Hate Crime Task Force is investigating this despicable act, and I am confident those responsible will be held accountable.”
Follow Dion J. Pierre @DionJPierre.
