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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Women Wage Peace to hold Toronto event in memory of Vivian Silver
By BERNIE BELLAN (Posted MAY 11) In December 2023 we reported on a new fund that was being established in the name of the late Vivian Silver, who was a victim of the Hamas massacre on October 7, 2023.
The announcement of that fund came at a memorial event that was held here in Winnipeg on December 14, 2023. Among those in attendance were Vivian’s two sons: Yonatan and Chen Zeigen.
Vivian Silver was also one of the founders of “Women Wage Peace,” which has recently opened a Winnipeg chapter. Here is how Vivian’s role is described in information provided by Women Wage Peace: “A Canadian-born peace activist, Vivian dedicated her life to pursuing gender equality and fostering dialogue and partnership between Israelis and Palestinian communities. In 2014 she co-founded Women Wage Peace — Israel’s largest grassroots peace movement with recently developed chapters in Australia, Europe, South America, and here in Canada.”
At that December 14, 2023 event in Winnipeg, both of Vivian’s sons spoke of their mother. Here are some excerpts from their remarks:
Chen Zeigen said: We have seen our mother transformed into a symbol, but for us she will always remain a loving mother and grandmother.”
Chen noted that no matter what his mother was doing to help others, family was always important to her. “We’ll keep remembering her for the person she was, in all of her political activities and achievements.… They were part of it. But to me they were kind of secondary,” Chen said.
“She would march for her causes at noon and tuck us into bed at night,” he said. “She would orchestrate international peace rallies during the week and bake elaborate cakes for her grandchildren’s birthdays.”
“Winnipeg was a home away from home for our mother,” he added. “We would come here summers to be with our bobe and zaide” (the late Roslyn and Meyer Silver).
“To us, her sons, it didn’t matter what path we chose in life so long as it was meaningful to us. No matter what we did, she always had a hug for us.”
Yonatan Zeigen added: “It is said that the older you get the harder it is to make meaningful friends. That was not the case with our mother….She served as an unending source of energy and enthusiasm…She saw a mission in remaining involved in kibbutz responsibility.
“Her memory reminds us to keep hoping for a peaceful future,” Yonatan said.
In her name, he added, he and his brother were establishing a fund to recognize those working towards a shared society between Jews and Arabss.The Vivian Silver Memorial Fund. The proceeds will go towards recipients in Israel selected by her sons that exemplify her activism.
On Wednesday, June 4 in Toronto, Women Wage Peace Canada East, sponsored by the New Israel Fund Canada, will be presenting “In her Voice – the Vivian Silver Legacy Event.” The event will be raising funds for the Vivian Silver Impact Award.
We spoke with one of the organizers of the event, Lynne Mitchell, who grew up in Winnipeg with Vivian, having attended Peretz School with her and later, when they were both teens, were involved as president (Vivian) and vice president of Red River Region BBYO.
Lynne was at that December 2023 memorial event in Winnipeg and she recalls discussing – after the event, with Chen and Yonatan, what might be the most appropriate way they could honour Vivian’s legacy
Eventually, as Lynne describes it, the people organizing the Toronto event are sort of a “hodge podge…of Women Wage Peace Canada East, my family, and some grass roots people who wanted to be involved in it, including a Palestinian women – who remembers Vivian.”
“Our lead sponsor is the New Israel Fund of Canada,” Lynne explained, “because Vivian was on their board years ago and their executive director (whose name is Ben Murane) was captivated by her message also.”
“In Her Voice” will feature a variety of different media, including “music and art to create opportunities for reflection, inspiration, and hope.”
There will also be presentations by Vivian’s sons and a number of other speakers, including from a Palestinian woman who worked with Vivian in Israel for many years in NISPED-AJEEC Negev Institute for Peace and Economic Development)
The first recipients of the Vivian Silver Impact Award will also speak on video – one a Palestinian and the other an Israeli Jew.
Lynne Mitchell added that there are two things that the organizers of the event are hoping attendees will take from the event: “What makes a peacemaker and what can I do?”
One of the speakers,, recently arrived from Ramallah, has also long been dedicated to finding a peaceful path forward between Palestinian and Jewish Israelis. Lynne said that he was quite “astonished at how polarized our respective societies are here in Toronto.”
I asked her whether she thought it was any different in any other city and she admitted that it isn’t
But, just to put a more hopeful tinge to the ongoing tension between Canadian Jews and Palestinians, Lynne mentioned something else that is reflective of the willingness of at least some members of both communities to engage in a more meaningful dialogue.
“There are going to be two MCs for the evening,” Lynne noted. One will be her daughter, while the other will be a Palestinian Canadian woman .
There will be at least two members of the Winnipeg chapter of Women Wage Peace coming from Winnipeg to the event: Chana Thau and Esther Blum. In addition, Vivian’s sister Rachelle, along with her husband and one of her grandsons will be coming, along with Vivian’s brother Neil (who lives in Calgary), as well as many cousins of Vivian’s who live in Toronto.
Toward the end of my conversation with Lynne I referred to the terrible rift that had developed within our own Winnipeg Jewish community over BB Camp and said that there are many who have said we should remain silent about everything that’s gone on – to which Lynne responded: “No, we need to learn from it and not condemn each other and silence each other. That was Vivian’s perspective.”
If you are interested in attending or “donating to In Her Voice,” tickets can be purchased online at nifcan.org/inhervoice.
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JACQUELINE HOCHMAN JUNE 7, 1938 – APRIL 1, 2025
Jacqueline “Jackie” Hochman passed away peacefully on April 1, 2025 at the Simkin Centre in Winnipeg at the age of 86.
Jackie was born on June 7, 1938. She is predeceased by her husband Sam, daughter Robyn, parents Samuel and Bertha “Birdie” Niznick, and brother Allyn.
Jackie will be deeply missed by her remaining children, Marshall and Shawn (Karen), her grandchildren, Hannah, Daniel (Jodi), and Freya (and her partner, Spencer), and her great-granddaughter, Haisley.
Her children and grandchildren were her world. Jackie will be remembered for her fierce love and unwavering devotion to family. Sam, her husband of 65 years, loved her with every fibre of his being. May her memory be a blessing. In lieu of flowers, the family kindly requests that donations be made to the Saul and Claribel Simkin Centre.
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Samsung Washing Machine Repair: Frequent Issues and Professional Fixes
When your Samsung washing machine begins acting up, it can throw your entire laundry routine into chaos. Even with cutting-edge technology and sleek designs, these appliances can develop issues that range from minor glitches to major malfunctions. This comprehensive guide will take you through the most common problems encountered with Samsung washers, walk you through initial diagnostic steps, and explain when and why professional repairs become essential. For more detailed repair insights, Discover more here.
Understanding the Challenges
Samsung washing machines are celebrated for their innovative features, energy efficiency, and robust performance. Yet, like all complex machinery, they are susceptible to wear and tear. Users often report issues such as:
- Error Codes: Cryptic digital messages indicating malfunctioning sensors or control board errors.
- Water Drainage Problems: Incomplete draining leading to wet clothes or water pooling in the drum.
- Excessive Vibration or Noise: Unusual sounds during spin cycles, often a sign of imbalance or mechanical wear.
- Leaking Water: Water escaping from the machine, which can damage floors and other nearby surfaces.
- Door Lock or Latch Failures: Problems with door sensors or locking mechanisms that prevent the machine from starting.
- Motor or Pump Issues: Malfunctions that affect the washer’s ability to agitate, drain, or complete cycles properly.
Each of these issues may have different root causes, and understanding them is the first step to determining whether you can fix it yourself or need professional assistance.
Step-by-Step Diagnostic Process
Before jumping into repairs, it is wise to perform a systematic diagnostic check. Begin by noting any error codes displayed on your machine’s control panel. Samsung models typically provide codes such as “4E” (water inlet issues) or “5E” (drainage errors), which can guide your troubleshooting efforts.
Initial Checks:
- Power and Settings: Ensure the washer is properly plugged in and that the selected cycle includes the drain phase.
- Water Supply: Verify that the water inlet is unobstructed and that water pressure is sufficient. Low water pressure can sometimes trigger fill errors.
- Drainage System: Inspect the drain hose for kinks or blockages. Remove any debris that may hinder the water flow.
Advanced Checks: For more persistent issues, consider:
- Cleaning filters and pump components to remove lint or foreign objects.
- Checking sensor contacts and wiring for signs of corrosion or loose connections.
- Observing the machine during a test cycle to listen for unusual noises that might indicate a failing motor or pump.
These steps can help determine if the problem is a simple fix you can handle on your own, such as clearing a clogged hose, or if it indicates a more severe fault.
When Professional Repairs Are Necessary
While basic troubleshooting can resolve many issues, there are cases when professional repair is the safer and more effective route:
- Complex Electronic Failures: If your washer is displaying persistent error codes or the control board seems unresponsive, professional diagnostics are crucial to avoid further damage.
- Mechanical Breakdowns: Problems with the motor, pump, or internal transmission often require specialized tools and expertise to repair correctly.
- Warranty Considerations: If your Samsung washer is still under warranty, attempting a DIY repair could void it. Authorized technicians use approved parts and methods to maintain your warranty’s validity.
- Safety Risks: Any repairs involving electrical components or high-voltage parts should be handled by professionals to prevent injury.
When in doubt, it’s best to consult a certified repair service. Professionals have access to manufacturer-specific repair manuals and diagnostic tools that increase the likelihood of a lasting fix.
Professional Fixes: What to Expect
A reputable service technician will start by running a complete diagnostic test on your Samsung washing machine. Once the issue is identified, they may take actions such as:
- Replacing faulty sensors or electronic control boards that trigger error codes.
- Cleaning or replacing clogged filters, drain hoses, and pump components to restore proper drainage.
- Rebalancing or repairing motor assemblies to reduce excessive vibration and noise.
- Fixing or replacing door locks and latches to ensure safety and proper operation.
The goal of a professional repair is not only to fix the immediate issue but also to provide preventive advice to reduce the likelihood of future malfunctions. Technicians often inspect related components that might soon wear out, recommending part replacements as needed to avoid recurring problems.
Preventive Maintenance: Tips for Longevity
Keeping your Samsung washing machine in peak condition requires a blend of regular maintenance and occasional professional check-ups. Here are some effective strategies:
- Regular Cleaning: Clean the filter, drain hose, and pump area at least once a month to remove lint and debris.
- Descaling: In areas with hard water, mineral deposits can affect performance. Use a descaling agent as recommended by the manufacturer.
- Proper Loading: Avoid overloading the washer, which can strain the motor and pump, and always use the appropriate amount of detergent.
- Periodic Professional Inspections: Schedule an annual service call to ensure that all components are functioning correctly and to replace any parts showing signs of wear.
- Follow the Manual: Always refer to the user manual for specific maintenance recommendations tailored to your model.
By adopting these habits, you not only prevent common issues but also extend the overall lifespan of your appliance.
Case Studies: Real-World Success Stories
Consider the experience of Emily, who noticed her Samsung washer repeatedly displaying a “5E” error—indicative of a drainage problem. After a thorough DIY inspection revealed a partially blocked drain hose, she still encountered intermittent issues. Emily then called a professional repair service, which discovered a worn-out pump impeller. Replacing this part not only resolved the error but also improved the machine’s overall efficiency.
In another instance, James’s Samsung washer started to vibrate excessively during spin cycles. What began as a minor annoyance quickly escalated into a concern about potential damage. Professional technicians found that the machine’s suspension system was compromised, and they rebalanced the unit while replacing worn-out shock absorbers. The result was a quieter, more stable machine that James could rely on for years to come.
Samsung washing machines are built to offer convenience and efficiency, but even the best appliances need proper care and occasional expert attention. Whether you’re a DIY enthusiast or prefer to call in the professionals, understanding the common issues and their solutions is key to keeping your machine in top shape. With proactive maintenance and timely repairs, you can ensure that your washer not only lasts longer but also continues to perform at its best.
Embrace preventive practices, know when to take matters into your own hands, and don’t hesitate to seek professional help when needed. In doing so, you safeguard your investment and enjoy the seamless, stress-free operation of your Samsung washing machine for years to come.
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