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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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The post An afternoon with Shayna Maydele, possibly the most Jewish dog in New York appeared first on Jewish Telegraphic Agency.
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This Orthodox filmmaker strove to find common ground between Jews and non-Jews
Menachem Daum (1946-2024) was not your typical Orthodox Jewish filmmaker. In his work, the late director often strove to find common ground between Jews and non-Jews, Orthodox and secular Jews, Polish Catholics and Jews (which he wrote about in these pages) and even between Palestinians and Holocaust survivors.
Fordham University is hosting a free retrospective of his films at Lincoln Center in New York. Called “Hidden Sparks,” the retrospective kicks off with Daum’s 1997 work A Life Apart: Hasidism in America — the first in-depth documentary portrait of Hasidim in New York City, produced and directed by an insider who knew the community intimately. The film is narrated by Leonard Nimoy.
In the documentary, we see a grandfather chatting in Yiddish with his children and grandchildren at home on Purim; a lively scene at the local butcher’s, and a young African-American’s unexpected reaction to a group of Hasidic men engaged in the tashlikh ritual in Brooklyn.
The film will be followed by a panel discussion that includes anthropologist Ayala Fader; filmmaker Oren Rudawsky (Daum’s frequent co-producer and co-director) and Daum’s wife, Rifke Daum.
On Tuesday, Feb. 3, 2026, Fordham will also host a screening and discussion of Hiding and Seeking: Faith and Tolerance after the Holocaust — a documentary that follows Daum as he travels with his two grown sons to the Polish village of Dzialoszyce to track down the Christian farmers who hid their family from the Nazis.
What’s fascinating about the film is the obvious reluctance of his sons, married yeshiva students, to go on the trip at all, poking fun at their father’s liberal attitude towards the Poles — and then seeing their reaction when they finally meet the now-aging children of those farmers.
As Oren Rudavsky put it: “A Life Apart was our attempt to humanize Haredim for outsiders. Hiding and Seeking is our attempt to humanize outsiders to the Haredim.”
The post-screening discussion for Hiding and Seeking will include the Polish-born historian Natalia Aleksiun, filmmaker Oren Rudavsky, and Daum’s son, Tzvi Dovid Daum. To register for the film, go here.
The retrospective also includes the 2026 film The Ruins of Lifta (2016), a documentary centered around the only Arab village abandoned in the 1948 Arab-Israeli war that wasn’t destroyed or repopulated. It will be followed a week later by a conversation with Israeli historian Hillel Cohen about the legacy of The Ruins of Lifta.
There will also be a screening of portions of Menachem Daum’s unfinished film Memory Keepers, about a group of non-Jews — mostly Christian Poles — working to restore and preserve Jewish cemeteries in Poland.
The film retrospective, which takes place at the McNally Amphitheater in Manhattan, runs from Jan. 27 — Feb. 17. For more information and to register, go here.
The post This Orthodox filmmaker strove to find common ground between Jews and non-Jews appeared first on The Forward.
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Could a video game help combat antisemitism on college campuses?
At a time of escalating antisemitism in the online gaming community, Julia Sebastien’s upcoming PC game, StrangeLand, which explores the difficulties of Jewish life at an Ivy League college, offers an alternative: the digital game not as an agent of antisemitism, but as a bulwark against it.
“What I want players to experience with this game,” Sebastien told me over Zoom, “is the sequence of choices and trade-offs a Jewish student in a really rigorous institution has to make.”
Yet she also has a longer-term, and perhaps loftier, aim for StrangeLand: That college educators and administrators use it as a guide of sorts to Jewish student life in general, and in particular, to “antisemitism on campuses,” she said.
Still, its target audience is one you might expect — current and former Jewish students at North American colleges, who, Sebastien believes, need help communicating “to family and friends when they’re feeling too tired or burnt out by everything that’s been going on.”
Sebastien has made digital games before. Indeed, she’s had a couple, both also academic in tone, published in digital journals. (One explored the effects of burnout in academia.) But thanks to a grant from the nonprofit Maimonides Fund, StrangeLand is her most ambitious, well-funded effort yet.
It’s also a little more personal.
Sebastien grew up in what she described as a “pretty religious Jewish suburb,” a modern orthodox community in Toronto. She attended Jewish day school and was fluent in Hebrew. But she never really took to prayer, she told me, and even as a teenager she had begun to see her Jewishness as an intellectual pursuit more so than a religious one.
She stayed in Toronto for her BA at York University, but then ventured south to Cambridge, Mass., where in 2022 she got a Master’s in Learning, Design, and Technology from Harvard, before starting a PhD in media psychology at Cornell (she’s partway through).
StrangeLand is loosely based on her own experiences in the academy, though it also comprises anecdotes from dozens of other Jewish undergraduates, graduates and alumni, whom Sebastien consulted via a survey. Players will “inhabit the life of a Jewish student who has just left home to start graduate school at an Ivy League university, sometime in the 2010s,” she said. There, they’ll be presented with a series of scenarios, organized thematically.
These scenarios will be “evergreen” Jewish student dilemmas: negotiating obligations around Jewish holidays alongside the traditional academic calendar; staying late at a laboratory on a Friday night versus leaving to meet other Jewish students for Shabbat dinner. And some will have a grain of antisemitism, at least according to Sebastien: how to respond to an off-color remark in a social setting, say, or whether or not to wear a Magen David necklace in public.
There’s no winning or losing, per se. Rather, StrangeLand will aim to illustrate the “impossibility of satisfying the demands of these two worlds; that, really, is the crux of the gameplay,” Sebastien said.
Notably absent from StrangeLand, however, are Zionism and Israel, the very topics that have elevated the Jewish collegiate experience to something of a national issue. Their omission is no accident. “I’m not trying to shine a light on what’s happening now,” Sebastien said. “I’m trying to educate people about antisemitism.”
And to include such divisive subjects wouldn’t help Sebastien fulfill this aim, she feels. “As a designer, I need to consider the very real possibility that for some players, StrangeLand might be their first exposure to antisemitism as a distinct concept,” she said. “And I feel that the best way to bring antisemitism awareness to diverse audiences is to use examples that are clear, universal, and evergreen.”
These hot-button issues, moreover, would seriously upset the vibe Sebastien is going for. “I actually don’t want characters in the game shouting horrific things,” she said. “I don’t want to jar the player. I want to explore concepts in a safe way that can still be emotionally poignant and meaningful and educational.”
The game will have a retro feel, then, a lo-fi aesthetic — the heavily-pixelated, Game Boy-style gameplay that Sebastien adored as a child — which she’s confident will reinforce these feelings of comfort and safety. (She cited Tomorrow, Tomorrow, and Tomorrow, Gabrielle Zevin’s best-selling 2022 novel about a pair of Jewish, Harvard-educated video game developers in the ‘90s, as one of the game’s inspirations.)
In short, Sebastien wants StrangeLand to be a respite from the pressures of campus life, while at the same time illuminating, especially for those non-Jewish players, the complexities of the Jewish student experience.
How it can accomplish this without meaningfully discussing Zionism is an open question. To my mind, StrangeLand seems to be as much a work of history as anything else. The antisemitism Sebastien repeatedly referenced during our conversation was of the classical U.S. variety, the WASP-y strain of the 1960s and 1970s often found in Roth and Bellow novels. Nowadays, of course, discussions about campus antisemitism are typically focused on something else entirely. So it’s a little hard to square Sebastien’s broader goal for StrangeLand, that it eventually be part of DEI curricula, with its lack of contemporary examples.
But Sebastien is confident players will leave StrangeLand with a more complete understanding of Jewish student life. “I want this to speak to and for Jewish students now and in the past,” she said. “That’s what this game is to me.”
The post Could a video game help combat antisemitism on college campuses? appeared first on The Forward.
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People are enchanted with this 12-year old singer of Yiddish songs
דאָס איז איינער פֿון אַ סעריע קורצע אַרטיקלען אָנגעשריבן אױף אַ רעלאַטיװ גרינגן ייִדיש און געצילעװעט אױף סטודענטן. די מחברטע איז אַלײן אַ ייִדיש־סטודענטקע. דאָ קען מען לײענען די פֿריִערדיקע אַרטיקלען אין דער סעריע.
אין זומער 2020, בעת די װעלט איז געװען פֿאַרשפּאַרט צוליב קאָװיד־19, האָב איך געקוקט נאָך אַ מאָל און װידער אַ מאָל אױף אַ װידעאָ װאָס האָט זיך באַװיזן אױף דער סאָציאַלער מעדיע. דאָרטן האָבן צװײ קינדערלעך — דינה סלעפּאָװיטש און פּיניע מינקין — געזונגען אַ ייִדיש פֿאָלקסליד װעגן די בולבעס װאָס אָרעמע ייִדן האָבן געגעסן אין מיזרח־אײראָפּע.
איך בין פֿאַרכּישופֿט געװאָרן. אַ פּנים בין איך נישט געװען די אײנציקע, װײַל באַלד נאָך דעם איז אַן אַרטיקל װעגן דעם װידעאָ אַרױס אינעם פֿאָרװערטס.
דעמאָלט האָב איך אָבער נישט געװוּסט אַז דינה סלעפּאָװיטש, נישט געקוקט אױף איר צאַרטן עלטער, איז שױן געװען אַ געניטע זינגערין פֿון ייִדישע לידער. דאָ זעט מען װי זי האָט צו פֿיר יאָר אויף אַ חנוכּה־פֿאָרשטעלונג אין דער ניו־יאָרקער אַרבעטער־רינג שולע געזונגען פֿון אױסנװײניק דאָס קינדער־לידל „האָב איך מיר אַ מאַנטל“. איר טאַטע, דער כּלי־זמר און כּלי־זמר־מוזיק פֿאָרשער זיסל סלעפּאָװיטש האָט זי אַקאָמפּאַנירט אױף דער קלאַװיאַטור. מען הערט אינעם װידעאָ װי דער עולם זינגט מיט מיט איר דעם רעפֿרען.
דינה און איר טאַטע האָבן רעקאָרדירט אַ היפּשע צאָל װידעאָס פֿון ייִדישע לידער במשך פֿון די לעצטע פֿינעף יאָר. אָט איז אַ שפּיל־רשימה װוּ מען קען קוקן אױף זײ. איך האָב ספּעציעל ליב „שנירעלע פּערעלע“, װאָס דינה זינגט מיט אַ בעכער אין דער רעכטער האַנט, װי דאָס ליד באַשרײַבט. „דײנו“, װאָס זי זינגט מיטן טאַטן, איז מונטער און אָפּטימיסטיש. „דאָס עלנטע קינד“, קאָמפּאָנירט אין דער װאַרשעװער געטאָ מיט װערטער פֿון שמערקע קאַטשערגינסקי, זינגט זי װײך און מיט טרױער.
אין 2025 האָט דינה צו צװעלף יאָר אָפּגעהאַלטן אין אַ ניו־יאָרקער טעאַטער די װעלט־פּרעמיערע פֿון איר טאַטנס ליד „אױפֿן טײַכל שלום“. די קאָמפּאָזיציע איז באַזירט אױף אַ ליד פֿונעם פּאָעט און שרײַבער באָריס סאַנדלער, װעמענס 75סטן געבוירן־טאָג האָט דער קאָנצערט אָפּגעמערקט. זי האָט אױך דעבוטירט װי אַ סאָליסטקע מיט דער נאַציאָנאַלער ייִדישער טעאַטער־פֿאָלקסבינע בעת זײער חנוכּה־פּראָגראַם אין היברו־יוניאָן קאָלעדזש. זי פֿיגורירט אויך אין װידעאָס, אַרײַננעמעננדיק „זאָל שױן קומען די גאולה“, קאָמפּאָנירט נאָכן חורבן מיט װערטער פֿון שמערקע קאַטשערגינסקי.
לעצטנס האָב איך געשמועסט (אױף ענגליש) מיט דינה און איר טאַטן װעגן איר באַציִונג צו ייִדישע לידער — אַמאָל, הײַנט צו טאָג און האָפֿנטלעך אין דער צוקונפֿט.
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שטערן׃ װי אַזױ האָט דינה אָנגעהױבן צו זינגען לידער אױף ייִדיש?
זיסל סלעפּאָװיטש: זינט זי איז געבױרן געװאָרן האָב איך איר געזונגען אױף ייִדיש. זי האָט נאַטירלעך אָנגעהױבן נאָכצוזינגען די ייִדישע לידער. מיר רעדן רוסיש בײַ אונדז אין דער הײם, װײַל איך און מײַן פֿרױ זענען אױפֿגעװאַקסן אין בעלאַרוס. אַװדאי רעדט דינה ענגליש אין שול, און ענגליש און רוסיש מיט די חבֿרים. ייִדיש און ייִדישע לידער זענען אָבער געװען אַ טײל פֿון אונדזער משפּחה־לעבן, און זי האָט זײ אײַנגעזאַפּט אין זיך במשך פֿון איר טאָגטעגלעך לעבן. כאָטש זי האָט זיך נאָך נישט געלערנט ייִדיש סיסטעמאַטיש — גראַמאַטיק אאַז״װ — הערט מען װי נאַטירלעך זי זינגט אױף ייִדיש.
שטערן׃ דינה, װי לערנסטו זיך אַזױ גוט אױס די לידער?
דינה סלעפּאָװיטש: קודם־כּל זינגט מײַן טאַטע פֿאַר מיר אַ נײַ ליד, אַזױ פֿיל מאָל װי איך דאַרף. כ’האָב אַ גוטן זכּרון, הײב איך גיך אָן צו געדענקען די מעלאָדיע. דערנאָך דיסקוטירן מיר די װערטער, זעצנדיק זײ איבער אױף רוסיש און אַ מאָל אױף ענגליש. װײַל איך קען אַ סך ייִדישע לידער זענען עטלעכע װערטער מיר שױן באַקאַנט — מער און מער װערטער מיט דער צײַט.
שטערן: װאָס זענען דײַנע באַליבטסטע ייִדישע לידער?
דינה סלעפּאָװיטש: איך פֿיל זיך פֿאַרבונדן מיט „שנירעלע פּערעלע“, װײַל איך האָב דאָס געזונגען אין מײַן ערשטן װידעאָ בעת קאָװיד־19. און אַװדאי איז דאָס ליד װעגן בולבעס נאָענט צום האַרצן, װײַל אַ סך מענטשן האָבן געקוקט אױפֿן דאָזיקן װידעאָ און הנאה געהאַט פֿון אים. „אַרום דעם פֿײַער“ האָב איך אױך זײער ליב. װען איך זינג דאָס ליד פֿיל איך זיך רויִק און פֿאַרבונדן מיט אַנדערע מענטשן.
שטערן: װאָסער מין רעאַקציע באַקומט איר אױף די װידעאָס?
זיסל סלעפּאָװיטש: מיר באַקומען זײער אַ פּאָזיטיװע רעאַקציע. איך פֿאָר איבער דער װעלט צוליב מײַן מוזיק־אַרבעט, הער איך אָפֿט אַז מוזיקערס און ליבהאָבערס פֿון ייִדיש אין אַנדערע לענדער קוקן אױף די װידעאָס, אָפֿט מאָל מיט זײערע קינדער. לערערס פֿון ייִדיש און פֿון ייִדישער מוזיק װײַזן זײ אין די קלאַסן.
דינה סלעפּאָװיטש: מײַנע חבֿרים קוקן אױף די װידעאָס, און איך מײן אַז זײ האָבן זײ ליב!
שטערן: דינה, װי פֿילסטו זיך װען דו זינגסט פֿאַר אַן עולם, ספּעציעל אין אַ טעאַטער אָדער אױדיטאָריע?
דינה סלעפּאָװיטש: נערװעז. מײַן מאַמע העלפֿט מיר אָבער אַ סך. זי איז אַלע מאָל בײַ דער זײַט װען איך האַלט בײַ זינגען. מיט איר הילף באַרויִק איך זיך און מאַך זיך גרײט צו גײן אױף דער בינע.
שטערן: צי װילסטו זיך לערנען ייִדיש סיסטעמאַטיש, אפֿשר מיט ייִדיש פּאָפּ?
דינה סלעפּאָװיטש: יאָ, דעם קומעדיקן זומער, װען איך װעל נישט האָבן אַזױ פֿיל שולאַרבעט צו טאָן. האָפֿנטלעך װעל איך זיך לערנען רעלאַטיװ גרינג, װײַל כ’האָב געהאַט ייִדיש אין די אױערן לעבנסלאַנג. און איך קען שױן אַ סך װערטער.
שטערן: צי װעסטו װײַטער זינגען ייִדישע לידער פֿאַר אַן עולם און רעקאָרדירן װידעאָס?
דינה סלעפּאָװיטש: יאָ. נאָך דעם װי איך װעל זיך לערנען ייִדיש מער סיסטעמאַטיש װעל איך קענען זינגען װײַטערדיקע לידער. איך זינג מיטן ניו־יאָרקער פֿיליאַל פֿונעם נאַציאָנאַלן קינדער־כאָר, װאָס העלפֿט מיט געזאַנג־טעכניק. מיר זינגען אױף ענגליש, שפּאַניש, יאַפּאַניש, העברעיִש, האַװאַייִש…די דיריגענטן העלפֿן אונדז מיטן גוט אַרױסרעדן די װערטער בעת מיר זינגען. איך האָב ליב דאָס זינגען אױף פֿאַרשײדענע שפּראַכן. ייִדישע לידער װעלן מיר אָבער בלײַבן ספּעציעל װיכטיק, װײַל ייִדיש איז אַזאַ גרױסער טײל פֿון מײַן לעבן.
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