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An afternoon with Shayna Maydele, possibly the most Jewish dog in New York
(New York Jewish Week) — In my decades as a journalist, I’ve interviewed some pretty powerful, important and, yes, even famous people. But never before have I been so excited — starstruck, even — to meet a subject, and this one wasn’t even human.
I was positively giddy to visit the Upper East Side home last week of Shayna Maydele, a small, white dog who has captured the hearts of thousands of adoring fans on Instagram. Shayna Maydele’s popularity isn’t just owing to her adorable punim — though her punim is 100% adorable, as as this committed fluffy-dog lover can attest. It’s also because her Instagram is filled with charming, authentic expressions of Jewish pride, as well as humorous takes on life in New York City.
Leaving aside the big question of whether or not a dog can be Jewish (I say yes!) — or even if owning a pet is a Jewish thing to do — every Friday, Shayna Maydele’s account features a heartwarming “Shabbat shalom” message. The Shabbat photos often include homemade challah, other times they might feature her “Papa,” or her owner’s dad. I always let out a squeal of delight when I see the posts, and I’m hardly alone: “I wake up each a [sic] Friday and await such good posts,” wrote one commenter on a Shabbat post earlier this month. “Shabbat Shalom, Shayna!”
“My Shabbat posts get the most likes out of everything,” Shayna Maydele’s owner, Heidi Silverstone, told me.
Since emerging on social media in 2019, Shayna Maydele (whose name means “beautiful girl” in Yiddish) has garnered nearly 9,000 (and counting) fans from all over the world — many of whom go beyond simply “liking” or commenting on a post. The Jewish National Fund, for example, has, unbidden, planted a tree in her honor; she also played an important role in the engagement of one couple who happened to meet her at a dog park. Shayna Maydele’s Shabbat messages have been shared by a wide variety of high-profile social media accounts, including Humans of Judaism, Jewish Memes Only and several of the New York Jewish Week’s partner sites, including Hey Alma and The Nosher. Her followers include Grammy-winning Jewish musician Joanie Leeds and Jewish comedian Hannah Einbender, the star of the HBO comedy “Hacks.”
It’s a pretty remarkable following considering Silverstone — who is also Shayna Maydele’s social media manager, if you will — doesn’t have any social media accounts of her own, nor did she set out to make her pup a star. It all started in June 2019, when Silverstone and her husband, Rob, flew to Arizona to pick up their puppy from the breeder. (Shayna is a coton de tulear, a breed made famous by Barbra Streisand, who notoriously cloned her pup. The breeder later told Silverstone she also sold Streisand her famous dogs. “I’m not sure if they’re related,” Silverstone said of their mutual pets, “but I can pretend they are!”)
So many friends and family members had wanted to see pictures of the new puppy, said Silverstone, that she figured it would be easier to set up an Instagram account. “I didn’t make it private — I figured nobody’s gonna know her,” she explained. “And then, all of a sudden, people were following.”
Shayna Maydele’s account began to really take off when the Jewish content started, which happened organically. “It wasn’t a conscious thing — it was Shabbos and I put a yarmulke on her head and said, ‘Shabbat Shalom,’ thinking I’m wishing my family and friends a Shabbat shalom.” Followers took notice. “People were liking it so much I thought, ‘OK, we’ll do a Shabbat shalom post every week.’” Other Jewish holidays soon followed.
Heidi Silverstone poses with her coton de tulear, Shayna Maydele, whom she got in June 2019. (New York Jewish Week)
“The Jewish thing is just normal — it’s a part of our life,” said Silverstone, who chatted with me in her kitchen as Shayna Maydele, sitting beneath the table, interjected with an occasional woof.
Silverstone and her spouse are members of Park Avenue Synagogue; while they used to attend Shabbat services regularly, these days they are more likely to stream them. The parlor floor of the family brownstone is filled with Jewish art and Judaica (as well as some cool New York City treasures, such as coasters inspired by subway tokens).
In one corner of the the kitchen, where Shayna Maydele’s dog food sat untouched, hangs a framed Passover bagels recipe, handwritten by Silverstone’s grandmother, as well as a drawing her son Max made as a child of the Torah and other Jewish ritual objects made of cheese. (Max is now 25 and a fourth-year cantorial student at the Jewish Theological Seminary.) Around the corner is a painting made by a Shayna Maydele fan, a beautifully rendered version of an Instagram post featuring her holding a tub of Temp-Tee Whipped Cream Cheese.
A lifetime of shul-going means that there are enough kippahs in the home for Shayna Maydele to rarely pose wearing the same one twice — Silverstone estimates that a basket in the corner of the dining room contains some 200 skullcaps in a variety of textures and colors. Silverstone makes an effort to coordinate Shayna Maydele’s kippah to other accouterments that may be in the weekly Shabbat photo; on the day of my visit, Silverstone selects an orange kippah to match a painted ceramic tzedakah box, one that Silverstone had previously gifted to her grandmother.
When it’s time for the photo shoot, Silverstone’s “assistant” — that’s Silverstone’s husband, Rob, who is vice president of finance at media company Dotdash Meredith — emerges from his upstairs office. I had been warned that dogs, like babies, are notoriously difficult photo subjects, but on that December afternoon — with Shayna Maydele placed atop a low table next to the tzedakah box, and with Rob deftly sticking his fingers in Shayna Maydele’s mouth to elicit a smile — the whole adorable thing is over in minutes.
These days, Silverstone typically posts three or four times a week to Shanya Maydele’s account. Though she has no formal media background — a former dental hygienist, she now works as a workshop instructor for an au pair program — Silverstone said she is coached by her son, Michael, 28, who, in addition to working at a tech company, has his own photography business.
In addition to the Jewish content, there is other shtick. My favorites are the “new business ventures” that feature the coton posing beside or atop something someone has discarded on the street. (In one recent example, Shayna Maydele is seen in front of a play kitchen. “Fine dining on the lovely streets of NYC,” the caption reads. “I will cook and serve delicious meals prepared in this top of the line toy kitchen. FREE dog hair in every bite!”)
“We have so much trash on the street,” Silverstone said. “What’s really funny is that people in New York get it — they know what it is. But I have followers from all over the world. So probably, when they come to the city, they’re going to be looking for the streets paved in garbage.”
But the Jewish posts seem to be the heart and soul of the account, and Silverstone said she is moved by the positive reaction she gets from Shayna Maydele’s followers, both Jewish and not. She makes a conscious effort to define Jewish terms and holidays so they are accessible to everyone: On Simchat Torah in October, a photo of Shanya Maydele posing with a stuffed Torah is accompanied by an explanation of the holiday.
Though Silverstone jokes she spends “too much time” on the account, it’s clear the family is getting just as much joy out of the process as Shayna Maydele’s followers get from the results. When she hears from followers who are inspired to light candles or do something Jewish, “I love that,” she said.
Considering the impetus of the account was simply to save some time, Silverstone seems overjoyed that Shayna Maydele’s account is helping people learn more about Judaism.
“I guess my goal is just to expand reach — and if her Jewish comments could soften anyone’s opinion on Judaism or get another ally, I think that’s a pretty good goal,” Silverstone said when pressed on her hopes for the account. “But I certainly didn’t go into it that way.”
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Father and Son Behind Bondi Mass Shooting, Australia Police Say
A man lights a candle as police officers stand guard following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach, in Sydney, Australia, December 15, 2025. REUTERS/Flavio Brancaleone
Two gunmen who attacked a Jewish celebration in Sydney’s Bondi Beach that killed 15 people were a father and son, police said on Monday, as Australia mourned victims of its worst gun violence in almost 30 years.
The father, a 50-year-old, was killed at the scene while his 24-year-old son was in critical condition in the hospital, police said at a press conference on Monday. Officials have described the shooting on Sunday as a targeted antisemitic attack.
Witnesses said the attack at the famed beach, which was packed on a hot evening, lasted about 10 minutes, sending hundreds of people scattering along the sand and into nearby streets and parks. Police said around 1,000 people had attended the Hanukkah event.
Forty people remain in hospital following the attack, including two police officers who are in a serious but stable condition, police said. The victims were aged between 10 and 87.
Authorities said they were confident only two attackers were involved in the incident after previously saying they were checking whether a third offender was involved.
Police investigations are ongoing and police numbers have been increased in Jewish communities.
Prime Minister Anthony Albanese, who visited the scene on Monday, called the attack a “dark moment for our nation,” and said police and security agencies were thoroughly checking the motive behind the attack.
“What we saw yesterday was an act of pure evil, an act of antisemitism, an act of terrorism on our shores in an iconic Australian location,” Albanese told reporters.
“The Jewish community are hurting today. Today, all Australians wrap our arms around them and say, we stand with you. We will do whatever is necessary to stamp out antisemitism. It is a scourge, and we will eradicate it together.”
Albanese said several world leaders including US President Donald Trump and French President Emmanuel Macron had reached out and he thanked them for their solidarity.
“In Australia, there was a terrible attack … and that was an antisemitic attack obviously,” Trump said during a Christmas reception at the White House on Sunday, paying respects for the victims of attacks at Bondi and another shooting at Rhode Island’s Brown University.
‘SAW BODIES ON THE GROUND’
A bystander captured on video tackling and disarming an armed man during the attack has been hailed as a hero whose actions saved lives.
In Bondi, hundreds of police personnel remained on site on Monday as the suburb’s main road remained closed, after being declared a crime scene.
Rabbi Mendel Kastel, whose brother-in-law Eli Schlanger was killed in Sunday’s attack, said it had been a harrowing evening.
“You can very easily become very angry and try to blame people, turn on people but that’s not what this is about. It’s about a community,” he said.
“We need to step up at a time like this, be there for each other, and come together. And we will, and we will get through this, and we know that. The Australian community will help us do it,” he added.
Local woman Danielle, who declined to give her surname, was at the beach when the shooting occurred and raced to collect her daughter who was attending a bar mitzvah at a function center near where the alleged shooters were positioned.
“I heard there was a shooting so I bolted there to get my daughter, I could hear gunshots, I saw bodies on the ground. We are used to being scared, we have felt this way since October 7.”
Sunday’s shootings were the most serious of a string of antisemitic attacks on synagogues, buildings and cars in Australia since the beginning of Israel‘s war in Gaza in October 2023.
Australia’s Jewish diaspora is small but deeply embedded in the wider community, with about 150,000 people who identify as Jewish in the country of 27 million. About one-third of them are estimated to live in Sydney’s eastern suburbs, including Bondi.
Major cities including Berlin, London and New York stepped up security around Hanukkah events on Sunday following the attack at Bondi.
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World Reacts to Deadly Shooting at Australia’s Bondi Beach
People walk at the scene of a shooting incident at Bondi Beach, Sydney, Australia, December 14, 2025. Photo: REUTERS/Kirsty Needham
At least 11 people were killed and dozens wounded when gunmen opened fire during a Jewish holiday event at Sydney’s Bondi Beach on Sunday, Australian officials said.
Following are comments from world leaders in the wake of the deadly shooting:
ANTHONY ALBANESE, PRIME MINISTER OF AUSTRALIA
“This is a targeted attack on Jewish Australians on the first day of Hanukkah, which should be a day of joy, a celebration of faith.
“At this dark moment for our nation, our police and security agencies are working to determine anyone associated with this outrage.”
SUSSAN LEY, OPPOSITION LEADER OF AUSTRALIA
“Australians are in deep mourning tonight, with hateful violence striking at the heart of an iconic Australian community, a place we all know so well and love, Bondi.”
BRITAIN’S KING CHARLES
“My wife and I are appalled and saddened by the most dreadful antisemitic terrorist attack on Jewish people attending the Chanukah celebration at Bondi Beach.
“Our hearts go out to everyone who has been affected so dreadfully, including the police officers who were injured while protecting members of their community. We commend the police, emergency services and members of the public whose heroic actions no doubt prevented even greater horror and tragedy.”
FRENCH PRESIDENT EMMANUEL MACRON
“In Sydney, an antisemitic terrorist attack struck families gathered to celebrate Hanukkah. France extends its thoughts to the victims, the injured and their loved ones. We share the pain of the Australian people and will continue to fight relentlessly against antisemitic hatred, which hurts us all, wherever it strikes.”
US SECRETARY OF STATE, MARCO RUBIO
“Antisemitism has no place in this world. Our prayers are with the victims of this horrific attack, the Jewish community, and the people of Australia.”
UN SECRETARY-GENERAL ANTONIO GUTERRES
“I am horrified and condemn today’s heinous deadly attack on Jewish families gathered in Sydney to celebrate Hannukah. My heart is with the Jewish community worldwide on this first day of Hannukah, a festival celebrating the miracle of peace and light vanquishing darkness.”
FRIEDRICH MERZ, CHANCELLOR OF GERMANY
“The antisemitic attack at Bondi Beach during Hanukkah leaves me utterly shocked. My thoughts are with the victims and their families. This is an attack on our shared values. We must fight antisemitism – here in Germany and around the world.”
NARENDRA MODI, PRIME MINISTER OF INDIA
“Strongly condemn the ghastly terrorist attack carried out today at Bondi Beach, Australia, targeting people celebrating the first day of the Jewish festival of Hanukkah.
“On behalf of the people of India, I extend my sincere condolences to the families who lost their loved ones. We stand in solidarity with the people of Australia in this hour of grief. India has zero tolerance towards terrorism and supports the fight against all forms and manifestations of terrorism.”
KEIR STARMER, UK PRIME MINISTER
“Deeply distressing news from Australia. The United Kingdom sends our thoughts and condolences to everyone affected by the appalling attack in Bondi Beach.”
CHRISTOPHER LUXON, PRIME MINISTER OF NEW ZEALAND
“Australia and New Zealand are closer than friends, we’re family. I am shocked by the distressing scenes at Bondi, a place that Kiwis visit every day.
“My thoughts, and the thoughts of all New Zealanders, are with those affected.”
BENJAMIN NETANYAHU, PRIME MINISTER OF ISRAEL
“A few months ago, I wrote a letter to the prime minister of Australia. I told him that their policies pour fuel on the antisemitic fire. It encourages the Jew hatred now stalking your streets. Antisemitism is a cancer. It spreads when leaders stay silent, and you must replace weakness with action.
“This didn’t happen in Australia, and something terrible happened there today: cold-blooded murder. The number of those murdered, sadly, grows, with each moment.”
GIDEON SA’AR, FOREIGN MINISTER OF ISRAEL
“I’m appalled by the murderous shooting attack at a Hanukkah event in Sydney, Australia.
“These are the results of the anti-Semitic rampage in the streets of Australia over the past two years, with the anti-Semitic and inciting calls of ‘Globalise the Intifada’ that were realized today.”
IRAN FOREIGN MINISTRY SPOKESPERSON, ESMAEIL BAGHAEI
“We condemn the violent attack in Sydney, Australia. The assassination and killing of human beings, wherever it occurs, is reprehensible and condemned.”
URSULA VON DER LEYEN, EUROPEAN COMMISSION PRESIDENT
“Shocked by the tragic attack at Bondi Beach. I send my heartfelt condolences to the families and loved ones of the victims.
“Europe stands with Australia and Jewish communities everywhere. We are united against violence, antisemitism and hatred.”
DONALD TUSK, PRIME MINISTER OF POLAND
“My deepest condolences to the families of the victims of the terrible terrorist attack at Bondi Beach in Sydney. Antisemitism, wherever it appears, leads to acts of crime. Today, Poland stands with Australia in this moment of grief.”
KAROL NAWROCKI, PRESIDENT OF POLAND
“I express my full condemnation of the terrorist attack in Sydney. I extend my condolences to the families of the victims of this unimaginable crime.”
SPANISH FOREIGN MINISTER JOSE MANUEL ALBARES
“Horrified by the terrorist attack in Australia against the Jewish community. My solidarity with the victims and their loved ones, with the people and government of Australia.
“Hate, antisemitism, and violence have no place in our societies.”
JONAS GAHR STOERE, PRIME MINISTER OF NORWAY
“I am shocked by the horrific attack at Bondi Beach, Australia, during a Jewish Hanukkah event.
“I condemn this despicable act of terror in the strongest possible terms. My deepest condolences to all those affected by today’s tragic attack.”
ULF KRISTERSSON, PRIME MINISTER OF SWEDEN
“Appalled by the attack in Sydney, targeted against the Jewish community.
“My thoughts are with the victims and their families. Together, we must fight the spread of antisemitism.”
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After Australia shooting, Jewish leaders say Mamdani’s refusal to condemn ‘globalize the intifada’ has consequences
The shooting attack targeting a Hanukkah celebration at Sydney’s popular Bondi Beach on the first night of Hanukkah, in which at least 15 people were killed, reignited sharp criticism of New York City Mayor-elect Zohran Mamdani’s refusal to condemn the “globalize the intifada” slogan during the mayoral election.
“When you refuse to condemn and only ‘discourage’ use of the term ‘Globalize the Intifada,’ you help facilitate (not cause) the thinking that leads to Bondi Beach,” Deborah Lipstadt, a Holocaust historian and the State Department special envoy to combat and monitor antisemitism in the Biden administration, wrote on X in a post addressed to Mamdani.
Police said a father and son were behind the mass shooting in Australia, with authorities adding that they would need more time to determine a motive.
Mamdani, a supporter of the Boycott, Divestment and Sanctions movement against Israel, faced fierce backlash during the Democratic primary for defending the slogan used by some at the pro-Palestinian protests and perceived by many as a call for violence against Jews. After his surprise primary victory in June, Mamdani clarified that he understood why the phrase alarmed people and noted that it was not language he personally uses, but he declined to explicitly condemn it.
He later said he would “discourage” the use of that phrase after hearing from Jewish leaders who experienced the bus bombings during the Second Intifada in the early 2000s.
Lipstadt included a link to a June Politico article detailing Mamdani’s initial refusal to condemn the slogan.
Rabbi David Wolpe, the emeritus rabbi of Sinai Temple in Los Angeles and a harsh critic of Harvard’s handling of antisemitism on campus, wrote, “How about now, Mr. Mayor?” Republicans and Mamdani critics echoed the same sentiment.
New York City is home to the largest concentration of Jews in the United States.
Outgoing Mayor Eric Adams indirectly referenced the controversy during a press conference with Police Commissioner Jessica Tisch, who Mamdani has reappointed to serve in his administration. “That attack in Sydney is exactly what it means to ‘globalize the Intifada,’” Adams said. “We saw the actual application of the globalization of the intifada in Sydney.”
Reacting to Bondi Beach attack, Mayor Eric Adams says:
“That attack in Sydney is exactly what it means to ‘globalize the Intifada.’ We saw the actual application of the globalization of the intifada in Sydney…” pic.twitter.com/3EI3IZp3Dg
— Jacob N. Kornbluh (@jacobkornbluh) December 14, 2025
Mamdani issued a statement on Sunday, calling the attack in Sydney a “vile act of antisemitic terror” and “the latest, most horrifying iteration in a growing pattern of violence targeted at Jewish people across the world.” He said the deadly attack should be met with urgent action to counter antisemitism. He also reiterated his pledge to “work every day to keep Jewish New Yorkers safe — on our streets, our subways, at shul, in every moment of every day.”
A spokesperson for Mamdani didn’t immediately respond to comment on Lipstadt’s post.
In an interview aired Sunday, Mamdani responded to criticism from Rabbi Ammiel Hirsch, the senior rabbi of Stephen Wise Free Synagogue, who said after a meeting with Mamdani on Thursday that the mayor-elect’s refusal to recognize Israel specifically as a Jewish state could fuel antisemitism.
Hirsch, who also serves as president of the New York Board of Rabbis, was present at a 45-minute discussion with Mamdani as part of the mayor-elect’s outreach to Jewish leaders. Rabbi Joe Potasnik, executive vice president of the New York Board of Rabbis, said the conversation was “candid” and “constructive.”
“Rabbi Hirsch is entitled to his opinions,” Mamdani told CBS New York’s political reporter Marcia Kramer on her program The Point. “The positions that I’ve made clear on Israel and on Palestine, these are part of universal beliefs of equal rights and the necessity of it for all people everywhere.” He added, “My inability to say what Rabbi Hirsch would like me to say comes from a belief that every state should be of equal rights, whether we’re speaking about Israel or Saudi Arabia or anywhere in the world.”
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