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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Herzog calls for crackdown on violent West Bank settlers as olive harvest tensions mount
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog is backing senior Israel Defense Forces commanders in taking decisive action against violent settler attacks in the West Bank, he told the Jewish Telegraphic Agency.
His comments came a day before Israeli forces detained New York Democratic congressional candidate Brad Lander along with 90 rabbis and activists accompanying Palestinian farmers during the olive harvest.
At a press briefing in Budapest, JTA asked Herzog what action had been taken to curb settler violence following his previous calls for a stronger government response. Herzog pointed to a meeting he held earlier this month with the IDF’s West Bank division commander and other senior officers.
“I looked them in the eye and I gave them full backing to do whatever it takes to stop this terrible phenomenon,” he said.
The goal was to end the settler violence “at its roots,” Herzog said, adding that “major efforts” were underway.
Israeli police arrested 10 suspects following a series of settler attacks over the weekend, including a violent assault on Washington Post photojournalist Heidi Levine. Nine of those suspects were released from custody, Haaretz reported on Wednesday.
IDF Chief of Staff Lt. Gen. Eyal Zamir ordered the deployment of an additional Border Police company to the West Bank to combat extremist violence. The unit is expected to begin operations in late November.
Herzog had personally called Levine on Saturday to apologize for the attack, which left her with four broken vertebrae and other injuries. “I was morally tormented during Shabbat when I thought about it, and I express deep sorrow and apologize for what you went through,” he told her.
The attacks have drawn condemnation from the U.S. and European governments. On Sunday, the European Union called for Israel to take “full accountability” in preventing further violence against Palestinians, journalists and diplomats.
During his visit Tuesday, Herzog met with Hungarian President András Baka and Prime Minister Péter Magyar, whose government ended its predecessor’s opposition to EU sanctions against extremist Israeli settlers.
Herzog’s visit was the first by a senior Israeli leader since Magyar defeated longtime Prime Minister Viktor Orbán, a close ally of Israel and Prime Minister Benjamin Netanyahu, in April. At a joint appearance, Baka described relations with Israel as “cordial and stable,” while Herzog called Hungary a “friend and an ally.”
Asked later at the press briefing whether he had received a cooler reception than under Orbán, Herzog dismissed the suggestion, describing his meetings with both leaders as “fantastic.”
Pressed on Baka’s reference to the Palestinians, Herzog said the issue had been discussed “very politely” but had not dominated the talks, adding that it was “a perfectly legitimate subject to discuss.”
Herzog called the new prime minister “a brilliant person, a very impressive leader.”
The Hungarian leaders had “opened their hearts” to him, Herzog said, citing the attendance of several senior ministers at a lunch hosted by Magyar among other gestures that he said went beyond diplomatic protocol.
The visit also had personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in 1991, shortly after the restoration of diplomatic relations between the countries.
Herzog also addressed the closing gathering of Voice of the People, his initiative bringing together 150 Jews from Israel and the diaspora. He warned that combating antisemitism would be a “long-range battle” and stressed the need to engage millions of unaffiliated Jews.
“Ask the average Israeli – he has no clue about the diversity of Jewish life,” Herzog said, adding that many Jews in the Diaspora were similarly unfamiliar with Jewish life in Israel.
The post Herzog calls for crackdown on violent West Bank settlers as olive harvest tensions mount appeared first on The Forward.
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El-Sayed campaign hires Jewish liaison
(JTA) —
DETROIT – Abdul El-Sayed’s campaign for Michigan’s U.S. Senate seat has hired a Jewish liaison in the final weeks of the election season, part of a new push to swing undecided Jewish voters as the contentious race enters its homestretch.
Lenore Goldman is a veteran political consultant with Michigan ties whose work has included One Fair Wage, a national movement to raise the minimum wage that has prompted years of back-and-forth in the Michigan state legislature and courts.
She also consulted on Voters Not Politicians, a 2018 Michigan campaign that successfully passed a ballot measure to create a nonpartisan redistricting commission in the state. She has also consulted for Jewish groups, including the Jewish Community Federation of San Francisco.
Multiple figures close to the campaign confirmed her hire to the Jewish Telegraphic Agency on Wednesday. The El-Sayed campaign did not immediately make Goldman available for comment, but she has already been a presence at some local events staged by Jewish supporters.
News of her hire comes nearly two months after the Democratic candidate’s campaign first told JTA they were interviewing for a Jewish liaison position.
Goldman enters the campaign at a precarious moment for El-Sayed, who has struggled to win over skeptical Jewish voters in his tight race with his Republican opponent, former U.S. Rep. Mike Rogers.
Recent polls show a tight race, with El-Sayed holding a narrow advantage. A Marist poll released Wednesday put him ahead of Rogers, 50% to 48% among likely voters, within the survey’s margin of error.
Jews have bristled at the former county health director’s strong criticism of Israel, including when he stated earlier this week that the country is “not an ally.” They have also objected to his campaign’s prior association with left-wing streamer Hasan Piker, whose remarks about Jews have drawn accusations of antisemitism. El-Sayed has since distanced himself from Piker.
Some Jews have criticized El-Sayed’s initial remarks to this spring’s Temple Israel attack, which he has since apologized for. Rogers called his opponent “anti-Jew” in a JTA interview this week.
A new letter from El-Sayed to Jewish Michiganders is also being circulated as part of an effort to warm relations.
“I care deeply about the threat of antisemitism to our communities, and I am committed to protecting all Michigan Jews against hatred and injustice,” El-Sayed writes in the letter, which was shared on social media.
A spokesperson for the Michigan Democratic Party, which is named as a sponsor in the letter, did not respond to JTA requests for comment by press time. The El-Sayed campaign also did not respond to a request for comment about the letter.
Michigan Democratic U.S. Senate candidate Abdul El-Sayed meets with concerned Jewish voters during the state Jewish Democratic caucus’s “Summer Simcha” event, Birmingham, Mich., Aug. 30, 2026. (Andrew Lapin/JTA)
In the campaign’s final days, Jewish surrogates for El-Sayed are hitting the pavement hard. A new Jewish canvassing initiative led by the progressive voter-mobilization group Seed the Vote hopes to engage voters in an effort to boost support for El-Sayed. Seed The Vote is working with the Jewish advocacy groups Bend the Arc Action and IfNotNow.
Most of the Jewish canvassers have come from out of state. One Jewish Michigander who is canvassing, Ronit Wagman, said the activists have sometimes experienced hostility from Jewish households.
“People just don’t want to put themselves on a limb and open themselves up to name-calling,” Wagman, who lives in the Detroit suburb of Oak Park and has canvassed in the nearby, largely liberal town of Huntington Woods, told JTA. “So I’m not too surprised that local Jews don’t really want to door-knock.”
In her own family, Wagman said she has been an El-Sayed supporter for a while but that her parents “took some convincing” to vote for him.
The argument that worked on them, she said, was pulling back from the candidate’s remarks about Israel and the Temple Israel attack. Instead, she asked them to consider the prospect of how Jews would fare long-term under what she described as continued Republican attacks on “constitutional democracy and civil rights.”
“Ultimately, we talked about how Jews have been able to enjoy so much safety and security in America because of the protections offered to all people by our constitution,” she said. “And when you start to erode that, nobody is safe.”
Conversations like the Wagmans’ could prove the tipping point for a Jewish population that largely considers itself liberal but has often been troubled by El-Sayed. Jewish organizers for him have also staged a series of small-room meet-and-greets with progressive politicians who are either Jewish, or who have close ties to the Jewish community. These figures have made their own pitches for the senate candidate.
One of those surrogates, Jewish Illinois congressional candidate Daniel Biss, spoke at a Detroit private Jewish residence on Monday to about 50 people. Goldman was also present at the event.
Biss was targeted by far-left activists during his own primary this spring, some of whom accused the candidate of being AIPAC-aligned himself. In fact, he is backed by the liberal Zionist lobby J Street and he fended off millions in spending that the pro-Israel group dropped in favor of an opponent.
Yet Biss told JTA he had no qualms about supporting El-Sayed, some of whose followers have targeted Jewish Democrats in the state in similar fashion.
“I don’t think it is ever healthy to associate any leader with the ugliest thing that anyone who supports them does,” Biss told JTA. “I absolutely never saw anything like that from Abdul himself.”
He continued, “It is possible to fight for Jewish safety in America with a variety of different positions on foreign policy. I think if we don’t accept that, we make ourselves vulnerable unnecessarily.”
To the group, he also argued that some Jewish concerns regarding El-Sayed were misplaced, particularly concerns about his language around AIPAC, which spent heavily against El-Sayed in his primary.
The lobbyists also spent heavily against Biss in his own primary, and, according to Biss, are fair game for criticism because they employed pernicious tactics in hiding their ad spending and paying for ads that often obscure their pro-Israel motivations.
“To be a little bit cheeky, I would say you can’t perform an antisemitic trope and then accuse me of antisemitism when I describe the thing you just did,” Biss told the Jewish crowd.
AIPAC announced Wednesday that it would cease endorsing and soliciting donations for its preferred candidates, though its associated super PAC, United Democracy Project, would continue operations.
El-Sayed will campaign in Detroit this weekend with former President Barack Obama. He and Rogers face off in their final scheduled debate tonight.
The post El-Sayed campaign hires Jewish liaison appeared first on The Forward.
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Why many Israelis are silent on West Bank violence even as it escalates
In the last month, Jewish terrorists in the occupied West Bank boasted on Telegram and in Whatsapp groups that they burned 56 Palestinian vehicles, torched 13 buildings, injured 146 Palestinians, smashed numerous windshields, cut down thousands of olive trees and burned hundreds of dunams of fields and orchards. The tally was accompanied by a video with upbeat music showcasing the violence and injured Palestinians.
This escalation of Jewish terrorism in the West Bank is hardly invisible in Israel. Israeli security data show a sharp rise: Serious incidents of “nationalistic crime” increased 63% in the first half of 2026 compared with the same period a year earlier. Israeli newspapers report attacks, arson and assaults with depressing regularity. Prime Minister Benjamin Netanyahu himself reportedly described the phenomenon in a closed cabinet discussion as a “metastasizing cancer.”
And yet, as Israel heads toward elections, the scale and severity of this violence have not been matched by serious political attention. Why?
The easiest explanation would be that Israelis approve of it. Some do. There is an ideological minority for whom the answer is straightforward: the land belongs exclusively to the Jewish people, Palestinian claims to it have no legitimacy, and violence that drives Palestinians from contested areas can be understood as serving a national and religious purpose.
But that does not explain the broader silence or caution among the majority of Israelis who don’t share this ideology, including most mainstream political leaders and a growing number of rabbis and settlement figures who have explicitly condemned violence against and theft from Palestinians.
There are three primary reasons why mainstream Israelis who oppose the violence have nevertheless been cautious about making it a central political issue.
The first and perhaps most important reason is distrust. In mainstream Israeli discourse, there is widespread skepticism about the way settler violence is described by international organizations and parts of the media. That skepticism does not amount to denial of the phenomenon itself: a 2026 INSS poll found that 65% of Israelis viewed nationalist violence by Jews as either Jewish terrorism that must be stopped or serious violence requiring prevention. Still, many Israelis believe its scale is vastly inflated, stripped of context and folded into a larger campaign to portray Israel as uniquely monstrous. Palestinians, in this view, are perceived not as isolated civilians but as part of a hostile population, and the international institutions, NGOs and media documenting their victimization are themselves viewed with profound suspicion.
That reaction is not without cause. Israelis have spent three years hearing accusations they experience as grotesquely false, from sweeping charges of genocide to rhetoric questioning whether a Jewish state should exist at all, alongside repeated minimization or erasure of what Israelis endured on October 7. When many accusations really are distorted, it becomes instinctive for Israelis to dismiss all accusations. Suspicion of the accusers thus replaces the need to examine their claims, tragically removing any responsibility for self-reflection or the need to acknowledge wrong-doing.
The second reason is trauma and security. Palestinian terrorism in the West Bank has declined dramatically in recent years. According to IDF figures reported in the Israeli press, attacks fell from roughly 850 in 2023 to 260 in 2024 and about 60 in 2025. The security establishment attributes much of that decline to aggressive Israeli counterterrorism operations and unprecedented freedom of military action in Palestinian cities. But many Israelis draw a broader, less provable conclusion: Palestinian terror has declined because Jewish settlers became more aggressive and Palestinian communities more intimidated.
The implied logic is uncomfortable but powerful — lawlessness is ugly, but perhaps it is also keeping us alive. There is no good evidence that settler violence caused the decline. In fact, senior Israeli officials have argued the opposite: that Jewish rioters divert troops and damage counterterrorism efforts. But elections are shaped by perceptions, not causal studies. For a society still traumatized by Oct. 7, the possibility that confronting Jewish extremists might somehow weaken Jewish security is enough to make many voters reluctant to look too closely.
The third explanation is electoral politics. The Israeli left talks about Jewish terrorism frequently. The Democrats have sent lawmakers and activists to provide “protective presence” for Palestinians under threat. Different Israeli groups, including Rabbis for Human Rights, Bnei Avraham, Reservists Against Terrorism, and others, regularly accompany Palestinian farmers and shepherds; some of their activists have themselves been beaten by settlers. There are also, increasingly, leaders inside the settlement movement who have condemned the violence, issued halachic rulings against it, and demanded enforcement by the state.
But for much of the opposition bloc, making Palestinian victimization a central campaign issue carries a political risk. The opposition is trying to reach beyond its existing base, especially toward softer right-wing voters, while avoiding being cast as “the left.” In that political environment, condemning Jewish terrorism is one thing; centering Palestinian suffering is another. That does not mean opposition leaders are unaware of the problem of settler violence or unwilling to confront it. It means they are reluctant to make wrongdoing against Palestinians a defining campaign issue.
None of this should excuse the silence. Explaining why Israelis look away is not the same as justifying it. Violence against innocent Palestinians is a moral corruption before it is a diplomatic problem.
The attacks – and the lack of consequences that follow – corrode Israeli democracy and the rule of law, and undermine the conviction that Jewish power must remain bound by morality and the sanctity of human life. But the growing number of settlers, rabbis, reservists and activists who refuse to look away is also part of the Israeli story. After the election, those voices need to move from the margins toward the center.
The post Why many Israelis are silent on West Bank violence even as it escalates appeared first on The Forward.

