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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Video: The queen of Yiddish cabaret
אַן אינטערוויו מיט דער אָנגעזעענער ייִדישער זינגערין, אַקטריסע און שרײַבערין עלענאָר ריסאַ איז לעצטנס אַרויפֿגעשטעלט געוואָרן אויף יוטוב.
אינעם שמועס געפֿירט פֿון אלי בענעדיקט פֿון דער ייִדיש־ליגע, דערציילט ריסאַ וועגן אירע ערשטע טריט אויף דער בינע, די מענטשן און פֿאָרשטעלונגען וואָס האָבן אויסגעבויט איר קינסטלערישן וועג, אירע אויפֿטריטן איבער דער וועלט, און דעם אופֿן ווי זי בויט אַ מוזיקאַלישע פּראָגראַם און קלײַבט אויס לידער. זי רעדט אויך וועגן איר בליק אויף דער צוקונפֿט פֿון ייִדיש־טעאַטער.
ריסאַ איז אַ געבוירענע ייִדיש־רעדערין פֿון פּויליש־ייִדיש, קאָן דער ווידעאָ אויך דינען ווי אַ גוטער לערן־מיטל פֿאַר ייִדיש־סטודענטן וואָס ווילן הערן אַ נאַטירלעכן ייִדיש.
עלענאָר ריסאַ איז אַן אַמעריקאַנער אַקטריסע, רעזשיסאָרין, דראַמאַטורגין און זינגערין, און ייִדיש איז איר מאַמע־לשון. זי איז אויפֿגעוואַקסן אין ברוקלין, די טאָכטער פֿון צוויי לעבן־געבליבענע פֿון פּוילן. אין משך פֿון לאַנגע יאָרן האָט זי געשפּילט, רעזשיסירט און געשאַפֿן סײַ אין ענגלישן, סײַ אין ייִדישן טעאַטער, און איז געווען די קינסטלערישע מיטדירעקטאָרין פֿון דער פֿאָלקסבינע.
זי האָט אויך געשריבן, רעזשיסירט און איבערגעזעצט אַ ריי פּיעסעס און מוזיקאַלישע פּראָגראַמען. אין די לעצטע יאָרן פֿירט זי דעם פּאָדקאַסט “Those Who Were There” בײַם פֿאָרטונאָף־אַרכיוו אין יעיל־אוניווערסיטעט און אַרויסגעגעבן אַ בוך זכרונות, The Letters Project.
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Israel is rich enough to live without American aid. But can it afford to lose what that aid represents?
Israel is a rich country, with a GDP per capita comparable to Germany’s and higher than that of France and Britain. It has one of the world’s most advanced technology sectors, a sophisticated defense industry and formidable military capabilities. Israel is not a developing country dependent on American charity.
But the argument that Israel no longer needs American military assistance because it can afford to pay for its own weapons misses the essential point: The $3.8 billion in annual American military assistance is not simply a financial transfer but part of a much larger strategic architecture that has sustained Israel’s security for decades.
That superstructure includes America’s repeated use of its veto at the United Nations Security Council, intelligence cooperation, access to advanced military technology, joint weapons development, and the projection of American power throughout the Middle East. Above all, it sends an unmistakable message to Israel’s enemies: The United States stands behind Israel.
On Election Day this week, President Trump seemed to throw all of that out the window. He told Fox News’ “Fox & Friends” program that Israel no longer needed the funding and that some Democrats and left-wing politicians were using the financial arrangement to pummel Republicans. “Now, as far as paying Israel, Bibi Netanyahu and I have made a deal that we give Israel $4 billion a year, and we made a deal months ago that we’re stopping,” Trump said. “We’ve already agreed that by the end of this year we won’t be paying Israel.”
Ending the assistance would not automatically terminate intelligence sharing or American diplomatic protection – and it’s unclear what role Congress would play in changing the financial terms of the agreement with Israel, which was established in a Memorandum of Understanding that expires in 2028. But the aid is an important institutional expression of the special relationship, embedding Israel’s security in the American political, military and industrial establishments.
Consider the Iron Dome. Developed in Israel and subsequently supported by substantial American funding, it became a model of bilateral defense cooperation, involving joint production, technological exchange and close coordination between the two countries’ defense industries.
This is a strategic partnership, painstakingly constructed by generations of Zionists and their American supporters, encouraged by generous Jewish donations to both political parties in the U.S. – which in turn reflected, for decades, Jewish affinity with the values Israel represented.
Moreover, American military assistance to Israel is not simply a one-way transfer of money. Much of the assistance is required to flow back into the American economy through purchases of weapons, aircraft, missile systems and other military equipment from U.S. defense manufacturers, supporting American jobs, technological development and the country’s defense-industrial base. Joint projects created opportunities for shared research, production and technological innovation.
All of this has been subordinated to politics.
The relationship is now part of Trump’s damage containment strategy in a week during which the Republicans endured a midterm shellacking. Trump – and even more so Vice President JD Vance – seem to be concluding that American assistance to Israel, in all its forms, has become a political liability for Republicans.
American support for Israel, including among American Jews, has eroded dramatically during the Gaza war, in which tens of thousands of Palestinian civilians have been killed, and so too has support for aid dropped, exposing a widening rupture in what was once a remarkably durable bipartisan and communal consensus.
There is a legitimate argument for transforming the financial relationship between two wealthy, technologically advanced countries. But that transformation requires careful strategic planning, not an Election Day declaration. And even more remarkable is Trump’s assertion that the initiative came from Israeli Prime Minister Benjamin Netanyahu himself.
Netanyahu has spent much of his political career presenting himself as the indispensable guardian of Israel’s relationship with Washington. His supporters have portrayed Trump as Israel’s greatest friend, often dismissing the quieter, institutional commitments of previous American administrations.
Yet it was Barack Obama, frequently vilified by Netanyahu’s political camp, who negotiated the historic $38 billion, 10-year military assistance agreement, just about a decade ago, in a different political epoch, before Netanyahu created scorched earth diplomacy in Israel’s relations with the Democrats.
And it is Trump, celebrated by so many on the Israeli right, who has now proposed bringing that assistance to an early end. The irony could hardly be greater, and the folly of putting all of Israel’s eggs in Trump’s basket could hardly be clearer.
“This is a function of the tremendous deterioration in the relationship with the United States to which the prime minister has led,” said former premier Ehud Olmert, speaking on Israel Radio. He argued that the principal requirement for repairing the relationship is a change of government. He pointed to the conduct of far-right Israeli ministers, including Itamar Ben-Gvir and Bezalel Smotrich, and to Jewish extremist violence in the West Bank as factors contributing to growing American alienation from Israel’s current leadership.
In a statement on Friday, Netanyahu’s office said the change “shows the strength and sophistication of our relationship, and its ability to adapt and stand strong over time.”
The possibility that Netanyahu himself initiated the accelerated termination of American assistance raises serious questions. Netanyahu had predicted an end to U.S. aid just before the Israeli elections and discussed in January phasing out the grants over a decade. Why, then, would he support ending them before the current agreement expires in 2028?
The timing is particularly striking. Trump endorsed Netanyahu ahead of Israel’s October election. Days later, on Election Day in the U.S., he announced that Netanyahu had proposed ending an assistance program that had become politically inconvenient for Republicans.
If Netanyahu subordinated a decision of such strategic importance to his own political interests, it would represent a grave failure of leadership, to say the least. The danger is that the financial component of the alliance will be dismantled without sufficient attention to the political and strategic architecture it has helped sustain.
For decades, the special relationship has been one of Israel’s greatest strategic assets. Its value cannot be calculated by adding up the annual assistance payments. Israel cannot afford to squander the confidence that America will stand behind it when its security is threatened.
Israel’s friends in the United States should not abandon the special relationship without thought for the consequences. And this entire affair is yet one more reason why Israel needs new leadership urgently.
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Young Jews aren’t disengaging, they’re finding Jewish meaning in different ways than their parents and grandparents did
The Jewish community for years has worried about young adults drifting away. It’s true that people in their 20s and 30s are less likely to go to synagogue regularly or belong to a congregation or other Jewish communal institutions, which can make it look like young adults are disengaging from Jewish life.
But new research suggests that many of them aren’t abandoning Jewish life at all. They’re practicing it at home with friends and family, often through food, culture, and meaningful conversation. This development speaks to a broader evolution that will shape the Jewish future. While young adults still crave Jewish meaning, identity, and belonging, they increasingly expect to find them in ways and places different from their parents and grandparents.
The Jim Joseph Foundation recently commissioned Project Prism, a study of more than 2,000 Jewish Americans ages 22 to 40 in 49 states over 40 weeks, conducted in partnership with Sense Worldwide, and with NORC at the University of Chicago. The research included a nationally representative survey alongside qualitative and cultural research, and included many people whose lives rarely, if ever, intersect with Jewish institutions.
What we found complicates the conventional story about religious disengagement. Three out of four Jewish young adults say they do something Jewish regularly. But 45% of all respondents say their Jewish participation occurs exclusively in informal settings. That includes celebrating Jewish holidays with friends and family, engaging in Jewish cooking and food traditions, and discussing Jewish topics or current events with people close to them. Others express their Jewish identity through music, books, humor, and media, or by observing Jewish rituals and traditions at home.
In other words, a young adult who rarely sets foot in a synagogue or other Jewish institution may still consider Judaism a meaningful part of their life. They aren’t abandoning Judaism; they’re simply engaging in it in places and ways that are comfortable for them, reflect the home-based component of Jewish ritual, and bring them meaning.
What communities can do
The research is the starting point for understanding how young adults navigate life. For example, many Jewish young adults feel that they have a strong sense of purpose or direction in their lives, but a much smaller percentage say that being Jewish plays a strong role in creating that sense of purpose. Instead, they draw meaning from helping others, personal growth, their careers, and family. So rather than wondering why young adults are not going to existing Jewish spaces, families and community leaders might ask how Jewish tradition can deepen the things they already find meaningful. Helping a neighbor, caring for family, sharing a meal, and contributing to one’s community are deeply embedded in our teachings and rituals. Thankfully, our community has many existing organizations committed to these experiences. There is more work to do to help young adults find and connect with these existing offerings, and our community should also strive to design new, innovative offerings that don’t yet exist.
At the same time, the research shows that participation alone isn’t enough to create positive outcomes. When a young adult feels a sense of belonging, an experience is much more likely to have a lasting positive impact. Immersive and socially intensive experiences are especially effective. As people are increasingly worried about loneliness and social isolation, it’s important to recognize that simply getting people through the door cannot be the end goal. We need to think about how we help them build relationships and feel a part of something bigger once they arrive.
We also need to remember that these immersive experiences, as powerful as they are, attract only a minority of Jewish young adults. The vast majority are engaging on their own or in smaller groups. For Jewish families and organizations seeking to reach them, the research offers some practical guidance.
Young adults say Jewish experiences would be more appealing if they were more cultural and less religious, offered low-pressure opportunities to participate without a major commitment, fit their schedules, and allowed them to engage alongside people they already know. That could mean a casual Shabbat dinner, a Jewish cultural event that welcomes friends and family, or a gathering where participants can explore Jewish identity without feeling judged or pressured to participate in a particular way. These approaches recognize that young adults are navigating busy schedules, competing demands, and a polarized environment, while still seeking connection and meaning.
At their best, Jewish communities and institutions can provide exactly what these young adults are looking for — relationships, opportunities for meaning, and places where they feel part of something larger than themselves. But doing so may require thinking differently about how and where Jewish life happens. A generation that celebrates a holiday around a friend’s dinner table, talks about Jewish identity with family, and seeks community outside traditional institutions is constructing Jewish life differently than previous generations did, and can still create a meaningful Jewish life.
Rather than expecting young adults to come to them, Jewish organizations can help support the experiences young adults are already creating, whether by providing resources for home-based celebrations, partnering with informal groups, or making existing programs more flexible and welcoming.
Our community can continue offering the powerful immersive experiences that resonate with some while also embracing the more informal expressions of Jewish life that resonate with many others. In doing so, we can help more young adults experience Judaism as a meaningful part of their lives — wherever and however they choose to engage.
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