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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Reform Judaism helped craft the Voting Rights Act. Its evisceration gives Jews a new mission
Last week, the Supreme Court further gutted what is left of the Voting Rights Act of 1965. The Court’s ruling was terrible for the country, and particularly for communities of color whose votes will be diminished by this decision. But the ruling touched another, very personal nerve because the Voting Rights Act was partially drafted in my office, the Religious Action Center of Reform Judaism.
The RAC is a longtime hub of civil rights activity. From the earliest days after our 1962 dedication, Reform movement staff with the RAC worked alongside the staff of other civil rights and public interest organizations, including the Leadership Conference on Civil Rights. The era’s social justice luminaries, our movement’s leaders among them, would gather around our conference table to discuss, debate and craft policies to address racial injustices — including legislation that became the Civil Rights Act of 1964 and Voting Rights Act of 1965.
Many American Jews have no idea of our community’s connection to the law’s origins, rooted in a Jewish commitment to working across lines of difference and in an understanding that our safety is in solidarity with other marginalized communities who experience bigotry. But as Jews, we all know that we can only flourish in a true democracy in which every voice is heard, because every vote counts equally.
For decades, section two of the Voting Rights Act helped ensure that voters of color had a fair opportunity to participate in the political process. By narrowing how states can use race data to draw electoral maps, the Court’s ruling will dilute the voices of communities of color, and further weaken a law often called the “crown jewel” of the Civil Rights Movement — one that was the product of a moral struggle in which people of many faiths, including Jews, risked their lives.
Rabbi Dick Hirsch, the founder of the RAC marched with Dr. Martin Luther King Jr. in Selma because he understood that American Jewish safety is tied to the health of American democracy. During Freedom Summer, Andrew Goodman and Michael Schwerner — two white, Jewish men — were murdered alongside James Chaney, a non-Jewish Black man, while registering voters in Mississippi. Goodman and Schwerner did not see voting rights as someone else’s issue, but understood fighting for them to be a Jewish obligation.
That understanding is rooted in Jewish tradition. The Talmud teaches that “a ruler is not to be appointed unless the community is first consulted.” The VRA, which was reauthorized repeatedly over the decades by bipartisan majorities in Congress, was a crucial step to ensuring that communities of color were fairly consulted on the issues that affect their lives.
For decades after Reconstruction, Black representation in Congress was negligible and at times effectively nonexistent. That began to change only after the VRA became law. Today, there are more than 60 Black members of Congress, the highest number in American history. That progress was not inevitable. It was the direct result of legal protections that ensured fair access to the ballot.
By making it easier for states to defend discriminatory maps under claims of partisanship, the Court has weakened one of the most important tools to ensure fair representation. The result will be fewer fair Congressional maps — an effort well underway, in the wake of the decision, in states like Tennessee — less representative institutions, and a political system that reflects fewer voices.
Some will argue that this is simply the normal push and pull of constitutional interpretation, but history suggests otherwise. When democratic norms weaken, minority communities are among the first to feel the consequences.
For American Jews, this progression is not theoretical. Our security and prosperity, in this country as others, have depended not only on physical protection, but also on good laws, functional institutions and a system of checks and balances that uphold equal rights and reject discrimination.
George Washington recognized this in his 1790 letter to the Jewish community of Newport, Rhode Island, in which he promised that the United States would give “to bigotry no sanction, to persecution no assistance.”
In recent years, we have seen how fragile those protections can be.
Antisemitism has risen sharply, often alongside forces that divide Americans along racial, ethnic, and political lines. Efforts to weaken voting rights, undermine trust in elections and concentrate power do not occur in isolation. They are part of a broader pattern that threatens the pluralistic democracy on which Jewish life in the U.S. depends.
When the Court took a major piece out of the VRA in 2013’s Shelby v. Holder decision, Justice Ruth Bader Ginsburg famously warned in her stinging dissent that the Court’s decision was “like throwing away your umbrella in a rainstorm because you are not getting wet.” Today, the rain has not stopped. If anything, it is falling harder.
We must persevere through this storm. The path forward will not be easy, but it is clear.
In legislatures, we must push for stronger protections, among them state-level voting rights acts and renewed federal legislation. In the courts, advocates must continue to challenge discriminatory practices wherever possible. And at the ballot box, citizens must exercise their right to vote with renewed urgency.
For the Jewish community, this is a moment to organize. Through initiatives such as the Reform Movement’s 2026 Every Voice, Every Vote campaign, Reform Jews and our allies are working to expand access to the ballot and defend the democratic system that has allowed our community to thrive. This is how we put our values into practice.
Democracy requires participation, vigilance and a willingness to defend the rights of others. It demands that we act against all wrongdoings, not only when our own rights are directly threatened.
For Jews, that responsibility is part of our tradition and our history. As Rabbi Hirsch famously observed at the RAC’s dedication, “our forefathers did not rest with the issuance of general pronouncements from the detached heights of Mt. Sinai. They descended into the valley of reality.”
The Supreme Court decision is not just another technical shift in election law. It is a setback for American democracy, and for those of us who understand that democracy is not just a system of government but a moral commitment.
The question is whether we will meet this moment.
Democracy will not defend itself.
The post Reform Judaism helped craft the Voting Rights Act. Its evisceration gives Jews a new mission appeared first on The Forward.
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Majority of New York City Jewish Voters Dissatisfied With Mamdani, Poll Shows
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Molotov Cocktail Attacks Target Jewish Institutions in Argentina in Two Incidents Within a Week
A display in Buenos Aires of pictures and names of victims of the 1994 AMIA bombing, in which 85 people died and hundreds more were wounded. Photo: Reuters/Marcos Brindicci.
Argentine Jews are on edge after Jewish institutions in Buenos Aires were targeted in Molotov cocktail attacks in two separate incidents in less than a week, deepening security concerns within the local Jewish community.
On Sunday, unknown individuals threw a homemade firebomb at the Chabad Lubavitch Jewish Community Center in La Plata, a city in southeastern Buenos Aires, in a brazen attack marking the second within a week.
Local authorities reported no significant material damage or casualties, though the incident has fueled alarm over a broader pattern of violence targeting Jews across the country.
The Buenos Aires Security Ministry and Police Counterterrorism Division have opened an investigation into this latest incident, examining possible links to an attack last week that appears to share a similar modus operandi.
The Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization, strongly condemned this second attack, warning of a disturbing pattern of incidents and calling for an urgent investigation and clear condemnation.
“Violence must be countered through education and by bringing those responsible to justice. When hatred goes unpunished, it escalates, and today it is once again surfacing in tangible acts that cannot be normalized,” DAIA said in a statement.
“There is no room for indifference. Antisemitism is not an isolated incident, it is a threat that demands a firm response, coordinated institutional action, and the strict enforcement of the law,” it continued.
NUEVO ATAQUE ANTISEMITA EN LA PLATA
Una vez másExpresamos nuestro más enérgico repudio frente a un nuevo ataque antisemita ocurrido en la ciudad de La Plata, esta vez contra la sede de Jabad Lubavitch.
Advertimos que la violencia debe ser combatida con educación y con el… pic.twitter.com/h1jrYg56hY
— DAIA (@DAIAArgentina) May 3, 2026
In an alarming earlier attack, the Israelite Literary Center and Max Nordau Library in La Plata was targeted Thursday when unidentified individuals threw a homemade Molotov-type device at the building’s entrance.
Although the device failed to ignite, it shattered the building’s windows and caused some material damage. Fortunately, no fires broke out and no injuries were reported.
The center condemned the attack, pointing to a “growing level of antisemitism nationally and internationally” and warning that such trends are contributing to a broader climate of hostility.
“We cannot separate this episode from the rise in antisemitism and the climate of intolerance that enables expressions of hatred. This compels us to promote, now more than ever, a democratic coexistence based on respect for pluralism,” the statement read.
“These acts do not intimidate us – they strengthen our conviction to continue building culture, critical thinking, and community,” it continued.
In response to these latest attacks, Jewish institutions across the country have strengthened preventive protocols and reinforced internal security and surveillance measures.
La Plata Mayor Julio Alak denounced the attack as an assault on democratic coexistence and pluralistic values, reiterating that the city will firmly uphold mutual respect and reject all forms of hatred.
The DAIA called on authorities to act swiftly, identify those responsible, and apply the full extent of the law, stressing the need for decisive action to prevent further incidents.
“Impunity cannot be an option. This is an expression of hatred that not only harms the Jewish community but also threatens the fundamental values of coexistence, respect, and democracy,” the organization said.
“Every act of antisemitism that goes unpunished sends a message of tolerance toward hatred. Every firm response from authorities is a clear signal that society is unwilling to back down,” it continued. “To ensure these incidents do not happen again, determination, action, and justice are required.”
