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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Jewish freelance journalist Emily Wilder is detained as Israeli military intercepts Gaza aid flotilla

(JTA) — Jewish freelance journalist Emily Wilder, reporting for Jewish Currents, a progressive Jewish publication, was detained by the Israeli military on Monday while covering an aid flotilla bound for Gaza.

Wilder set sail from Italy last week aboard The Conscious, one of dozens of boats that aimed to reach Gaza and deliver humanitarian aid to the besieged enclave.

But that effort was cut short when Wilder, along with the other journalists and aid workers on her voyage, was intercepted by the Israeli military and detained. The military has intercepted, detained and deported activists sailing to Gaza multiple times in recent weeks.

Jewish Currents has been staunchly against the war in Gaza, calling Israel’s campaign there a genocide and advocating for the Palestinian cause. In an email to subscribers, publisher Daniel May said the publication sent Wilder on a flotilla because of the value of the reporting she could produce.

“Jewish Currents commissioned Emily’s reporting because we know that Israel’s unprecedented restrictions on journalists have facilitated the war crimes perpetrated in Gaza,” May wrote. “We also know that the flotillas are an important story in themselves.”

Wilder was a member of Jewish Voice for Peace and Students for Justice in Palestine, both anti-Zionist groups, as a student at Stanford University, from which she graduated in 2020. The next year, she was fired from the Associated Press in 2021 due to her social media posts about the Israeli-Palestinian conflict. Since then, according to her LinkedIn, she has worked as a freelancer and a human rights researcher.

Wilder was also documenting the voyage on her Instagram account, which has not posted an update since she and her crew were detained.

“Today, the @gazafreedomflotilla’s Conscience sets sail from the boot of Italy, with hopes of bringing ~70 media and medical workers across the Mediterranean to Gaza’s shores amid Israel’s blockade on international press and killing of doctors and journalists,” wrote Wilder last week in a post.

Israel’s foreign ministry blasted the flotilla participants in a post on X Tuesday.

“Another futile attempt to breach the legal naval blockade and enter a combat zone ended in nothing,” the post read. “The vessels and the passengers are transferred to an Israeli port. All the passengers are safe and in good health. The passengers are expected to be deported promptly.’

In the email, May directed readers to sign a Change.org petition calling for her release and to urge the California native’s representatives, including Democratic Sens. Adam Schiff and Alex Padilla, to advocate for her.

Last week, dozens of other boats that were part of the Global Sumud Flotilla were also intercepted, and hundreds of participants were detained and later deported, including Swedish activist Greta Thunberg who alleged that she had been “kidnapped and tortured” by the Israeli military. (Another flotilla effort including Thunberg was intercepted by the Israeli military in June.)

“My office has now confirmed that a second flotilla carrying vital humanitarian aid … has been intercepted, and nearly 145 passengers and crew detained,” wrote California Democratic Rep. Jimmy Comez in a statement. “Among the detained is my constituent Emily Wilder, a member of the press, who was reporting on the flotilla’s attempt to bring humanitarian aid to the people of Gaza.”

The post Jewish freelance journalist Emily Wilder is detained as Israeli military intercepts Gaza aid flotilla appeared first on The Forward.

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Tel Aviv’s Hostages Square is transformed by cautious optimism — and gratitude for Trump

(JTA) — TEL AVIV — The mood at Tel Aviv’s upscale Gindi Fashion Mall was divided between anticipation and disbelief on Thursday afternoon, in the wake of news of a hostage deal that could end the Gaza war and bring the remaining hostages home.

At a kiosk across from a Chanel boutique, fruit vendor Amit Bonen said she had learned not to trust good news too quickly. “I have optimism, but it’s filled to the brim with pessimism,” she said. “I won’t believe anything until I see it with my own eyes.”

Her colleague, Rinat, nodded in agreement. “You can’t trust those terrorists,” she said. “Who knows what trick they have up their sleeve?”

But Or, en route to a cosplay event, dismissed the caution. “Why not celebrate?” he said. “The hostages will come home. They’ll leave people in Gaza alone. What’s not to love?”

A few blocks away, Hostages Square looked transformed. For nearly two years it had been a gathering place for families of hostages and their supporters and for vigils marked by grief. On Thursday it was filled with songs that had become the soundtrack of wartime resilience — “Am Yisrael Chai,” “Machshavot Tovot,” “Ve’od Yoter Tov.” Impromptu circles of dance formed. American flags fluttered beside effigies of Donald Trump and handmade posters thanking the American president, who helped broker the agreement. Children leaned over folding tables, coloring “welcome home” notes for returning hostages.

Ariel Vinter, from Jerusalem, led the crowd in singing. The past two years had strengthened her faith, she said, which she leaned on to cope with the loss of her cousins, Ofir Tzarfati check sp and Tchelet Fishbein, who were killed on Oct. 7 at the Nova festival and Be’eri, respectively.

“I haven’t digested what happened to them. I don’t think I ever will,” she said. “But I know the families will only be able to heal when Eviatar and Guy are back,” referring to Evyatar David and Guy Gilboa Dalal, who were with Tzarfati when he was killed and who were taken hostage to Gaza.

Michel Illouz, whose son Guy was abducted from the Nova festival and later confirmed killed in Gaza, harbored no doubts about the news.

“I 100% know we are ending this war,” he said. “Everyone must understand that the only option is by peace and not war. For the Israeli side and Palestinian side.”

He would only find peace, he said, once he saw his son’s body. “I want to touch him. I want to make this closure.”

He added: “From this trauma, from this holocaust, we will have a great future for all our nation,” he added.

“We would never be here right now without him,” referring to Trump.

Nearby, well-wishers lined up to embrace relatives of the hostages. A woman who asked to hug Meirav Gonen, mother of freed hostage Romi Gonen, told her, “All along you were the source of strength for all of us to fight for you.”

Afterward, she told JTA: “They’re so strong. Why shouldn’t we be? It’s a matter of hours now. Nothing else matters. We can finally return to life.”

Gonen said the families were united by a shared determination. “Of course we’re holding our breath,” she said. “But this time it’s different. Everyone is together on this. You can feel it. Everything is aligned for this to happen.”

Her daughter’s release during a January ceasefire had not ended her own sense of obligation for the hostages.

“It’s a hole that hasn’t been filled,” she said. Like others, she credited Trump: “We couldn’t have done this without him.”

Among those taking part in the celebrations was Anat, a founding member of Bo’u, a volunteer movement formed in late 2024 to push for a hostage-release deal.

“For the first time, I feel I can breathe,” she said. “But it was all down to us — the Israeli people. We made Trump understand that most Israelis wanted the war to end — that our values, unlike the government’s, are about responsibility to one another. We were all partners in bringing them home.”

Some people came to the square for the first time. Doron Katz, who was freed from captivity with her daughters in the first hostage deal in November 2023, said she had stayed away until now. “It was too hard before,” she said. “But now, seeing people smiling and dancing — it’s very moving.”

Nechamit, who traveled from Netanya with nine friends, called it “a historic day.” Her friend, Ariella, described the atmosphere simply as “celebratory.”

“We’re ready to give Trump the Nobel Peace Prize for this,” she said.

Nearby, Tova Gohar waved a giant American flag. She said she came to “thank Trump for forcing Israel and the Arab countries into signing the deal. He’s a businessman, he knows how to do deals.”

Activists planned to sustain activities in the square in the coming days, as Israeli lawmakers sign off on the deal and the public awaits the hostages’ return. Prayers will be held in the square on Shabbat, and the public is invited to bring their Friday night dinners to create a communal experience.

Fourteen-year-old Noam Salame, from Karnei Shomron, said he was thinking about what the hostages would experience when they returned.

“I’m just imagining Bar Kupershtein seeing his father speak for the first time,” he said. Bar’s father, Tal, was left unable to speak after a stroke five years ago and has since regained his voice — a recovery he said came from determination to bring his son home, after Bar was abducted from the Nova festival.

“And of Ziv and Gali Berman watching Maccabi Tel Aviv’s ascent in the [Euroleague],” he added, referring to the 27-year-old twins, both avid soccer fans, who were kidnapped by Hamas from Kibbutz Kfar Aza.

The post Tel Aviv’s Hostages Square is transformed by cautious optimism — and gratitude for Trump appeared first on The Forward.

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Jewish groups welcome ceasefire plan as a step toward a ‘lasting regional peace’

(JTA) — Jewish organizations across the ideological spectrum offered cautious optimism following the announcement of the first phase of a Gaza peace agreement, expressing profound relief at the planned return of hostages living and dead and tentative hopes that the plan might lead toward lasting regional peace.

As for what such a last peace might look like, only groups that have consistently advocated for a two-state solution offered a specific vision, putting their hopes in a solution that is implicit in the Trump administration’s 20-point peace plan, but which Israeli Prime Minister Benjamin Netanyahu rejects adamantly.

Nearly all the organizations noted that the war began with Hamas’s deadly attacks on Israel on Oct. 7, 2023, and urged “vigilance” that Hamas would uphold its side of any agreement. 

“This development represents a hopeful step toward resolving the conflict, securing the release of all hostages, and establishing the conditions for lasting peace and security in the region,” read a statement by Betsy Berns Korn and William C. Daroff, the chair and CEO, respectively, of the Conference of Presidents of Major American Jewish Organizations. “This moment demands unity, resolve, and the moral clarity to ensure that peace and security endure and every hostage returns home.”

Federations similarly welcomed the deal for its humanitarian implications, with the Jewish Federations of North America saying “our prayers are answered — not completely, for the pain of loss remains — but with the long-awaited promise of healing, renewal, and hope.”

Groups also thanked the Trump administration for brokering the deal. The American Israel Public Affairs Committee said in its statement that it “applauds President Trump and his negotiating team for this tremendous achievement and for working together with Israel to broker this peace plan.”

AIPAC also framed the last two years as an affirmation of the “enduring partnership between the United States and our ally Israel,” despite cracks that showed during the Biden administration and to a lesser extent under Trump. 

A lobbying group that tends to reflect the policies of the sitting Israeli government, AIPAC also spoke in brief of what some are calling “the day after,” saying that the peace deal “creates a tremendous opportunity to forge a better future for Israelis, Palestinians, and people across the Middle East.”

J Street — the advocacy group often described as the progressive counterpart to AIPAC — did not mention the two-state solution in a statement by its president, Jeremy Ben-Ami. But Ben-Ami did urge the parties to take steps toward realizing the “full US-backed 20-point plan — one that ensures Israel’s security, ends Hamas’s reign of terror, delivers a massive surge of humanitarian aid and sets the region on a path toward a comprehensive and permanent peace.”

In the 19th point of its 20-point plan, the White House suggested without making any pledges that “the conditions may finally be in place for a credible pathway to Palestinian self-determination and statehood, which we recognise as the aspiration of the Palestinian people.” And while a number of key European allies recently recognized a Palestinian state, the idea has been effectively stalled and faces formidable obstacles on the ground, including strong opposition by both the current Israeli government and key segments of the Israeli and Palestinian publics. 

Other groups were more explicit in reiterating the two-state solution. The Israel Policy Forum, founded to advance the idea of two states, said it hoped the agreement might pave the way for “rekindled Israel-Arab diplomacy, a reformed Palestinian Authority with new, empowered, and legitimate leadership, an eventual expansion of the Abraham Accords that advances Israel’s integration in the Middle East, and the pursuit of a viable political horizon to the Israeli-Palestinian conflict based on two states.”

The Reform movement, in a statement signed by the leaders of its rabbinical, congregational and seminary arms, also hoped the ceasefire would create the conditions for renewing a solution which the statement acknowledged “feels remote at this point.” Nevertheless, according to the statement, “a two-state solution in some configuration must remain the worthy, long-term goal for Israelis and Palestinians as they contemplate a future with safety, dignity, and hope for all.”

Further to the left, Jewish groups welcomed the return of the hostages but also reiterated their criticism of Israel’s prosecution of a war whose death toll, according to the Hamas-controlled Gaza health ministry, surpassed 67,000.  

Partners for Progressive Israel called the agreement “a victory for the hostage families in Israel and their supporters” as well as “the many international bodies who have sought to hold Hamas and this Israeli government accountable for the war crimes perpetrated in the last two years.”

While few right-leaning groups commented on the deal in the hours after its announcement, which also coincided with the end of the first two days of Sukkot, Religious Zionists of America-Mizrachi welcomed the news, calling it “a potentially hopeful step toward restoring calm and securing the release of Israeli hostages.” 

RZA-Mizrachi’s president, Steven M. Flatow, whose daughter Alisa Flatow was killed in a suicide bombing near a Jewish settlement in the Gaza Strip in 1995, also warned that “Hamas’s word is worth little.” He cautioned that any plan’s success “depends entirely on whether Hamas and its supporters can be trusted to abide by their commitments—a lesson history teaches us to approach with clear eyes.”

The post Jewish groups welcome ceasefire plan as a step toward a ‘lasting regional peace’ appeared first on The Forward.

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