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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Lula’s reelection puts the brakes on Latin America’s pro-Israel shift
(JTA) — BUENOS AIRES – Brazilians reelected Luiz Inácio ‘Lula’ da Silva as president, defeating the center-right senator Flavio Bolsonaro, putting the breaks on a regional shift toward closer ties with Israel.
The current president, a left-wing leader of Partido dos Trabalhadores (Workers Party), obtained 51.79% of the valid votes, while Bolsonaro received 48.21%.
Bolsonaro, of the Liberal Party, had pledged a close diplomatic partnership with Israel and cultivated ties with Prime Minister Benjamin Netanyahu, while Lula has become a critic of Israel’s military campaign in Gaza. Bolsonaro said he did not accept the election results, although it is not clear how he could challenge them.
In January 2024, Lula’s government endorsed South Africa’s decision to bring a genocide case against Israel before the International Court of Justice. A month later, Lula compared Palestinian suffering in Gaza to Hitler’s murder of the Jews, triggering a diplomatic crisis between Brazil and Israel. Brazil’s Jewish umbrella organization, CONIB, publicly condemned the comparison as a distortion that offended the memory of Holocaust victims and their descendants.
The remarks were also criticized by the Holocaust Museum of Buenos Aires. Sen. Bolsonaro promised a big shift toward Israel when he spoke on June 28, 2026, in Buenos Aires in a meeting with Jewish leaders. “In 2027, Brazil will not only once again have an ambassador to Israel, but will also take the step of moving its embassy to Israel’s capital, Jerusalem,” he said.
That night he also lauded the 120,000 Jews in Brazil, saying, “They are men and women who rank among the brightest in Brazilian medicine, industry, science, culture and business.”
After Bolsonaro finished ahead of Lula in the first round on Oct. 4, Netanyahu sent a message the following day on X: “Congratulations @FlavioBolsonaro on yesterday’s vote and good luck in the final. I look forward to restoring the extraordinary friendship between Israel and Brazil. Best wishes for your great victory, my friend.”
Since 2023, several Latin American countries have strengthened ties with Israel, in some cases reversing policies adopted by their predecessors, among them:
Argentine President Javier Milei elected in 2023, who makes support for Israel central to his foreign policy and meets with families of hostages Hamas abducted in its deadly Oct. 7, 2023, raid on Israel, which launched the current war;
Bolivian President Rodrigo Paz Pereira, elected in 2025, who restored diplomatic relations with Israel severed by his predecessor;
President Nasry Asfura of Honduras, elected in 2025, who immediately formally recognized Israel’s new ambassador, a process his predecessor left in limbo;
Chilean President José Antonio Kast, elected in 2025, who is rebuilding ties with Israel diminished by his predecessor;
and Colombian President Abelardo de la Espriella, elected in May, who restored diplomatic ties with Israel severed by his predecessor, sent his foreign minister to inaugurate an embassy in Jerusalem and pulled out of the ICJ genocide case against Israel.
This article originally appeared on JTA.org.
The post Lula’s reelection puts the brakes on Latin America’s pro-Israel shift appeared first on The Forward.
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In anti-Muslim speech, Trump says Jews who support El-Sayed should be ‘ashamed’
(JTA) — President Donald Trump disparaged Jewish voters who support Abdul El-Sayed, Michigan’s Democratic Senate nominee, at a rally in Port Huron on Sunday.
“Any Jewish person that supports this guy should be ashamed of themselves,” Trump told some 4,000 supporters in the city north of Detroit, where he stumped for Republican nominee Mike Rogers. “You should never speak to them again.”
Hundreds of Michigan Jews have pledged to vote for El-Sayed, who polls indicate is narrowly leading Rogers in a race key to determining control of the Senate. Another subset of Jews has pressured El-Sayed, a staunch critic of Israel, to defend “Jewish safety — including for Zionist Jews” and “Jewish sovereignty in Israel.” Still others have urged their community members to reject El-Sayed outright and back Rogers.
El-Sayed opposes U.S. military aid to Israel, saying the country has committed genocide in Gaza and is “not an ally.” Those positions divided the Democratic party during his primary campaign against pro-Israel U.S. Rep. Haley Stevens, whom he narrowly bested in August. A former public health official, El-Sayed has also emphasized affordability in healthcare, housing and education. He has made a concentrated push to reach undecided Jewish voters in the homestretch before the Nov. 3 midterm election, hiring a Jewish outreach director last week.
Trump has in the past accused Jews who vote for Democrats of being “disloyal to Jewish people” and “disloyal to Israel.”
He said at the Port Huron rally that he is “polling at 99% in Israel,” which will hold national elections on Tuesday.
Trump did not cite evidence for the claim, which is unsupported by publicly available surveys. While he has historically scored high popularity among Israelis, a poll by the Jewish People Policy Institute in June found the Israeli public’s trust in him was declining. The poll said that 12% of Israelis reported having a great deal of trust in Trump, down from 21% in May, while the share of Israelis with complete distrust in him rose from 32% to 37%.
Trump joined his comments about Jews and Israel to anti-Muslim rhetoric about El-Sayed, who would become the first Muslim in the Senate if he is elected.
Trump baselessly called El-Sayed a “jihadist Muslim Brotherhood member” who was “on the side of the terrorists,” adding that he would “have to go through a metal detector before he’s allowed to go into the Senate.”
He threatened that “if Abdul and the Democrats win, they will open the floodgates and invite hordes of jihadists to our shores, creating a nightmare of violence and terror until you cannot even have a Christmas.”
Trump claimed that El-Sayed’s half sister, Eman Abdelhadi, celebrated the Hamas attacks on Israel on Oct. 7, 2023. On the first anniversary of the attack, Abdelhadi posted a video that said, “no matter how great the brutality, the oppression, the intensity of what we’re going through, the horizon of justice is just around the corner,” according to The New York Times. She did not directly mention or celebrate the violence.
Trump also said that El-Sayed’s mother had “worked for an organization that gave hundreds of thousands of dollars to Osama bin Laden and al-Qaeda.” A Times investigation reported that El-Sayed’s mother worked as a nurse in Missouri for a Muslim aid group that was later designated by the U.S. government as a supporter of terrorist groups. She was never accused of wrongdoing.
El-Sayed’s campaign has said that he “disagrees” with his sister on “a number of political positions and the rhetoric she’s chosen to use, including on foreign policy.” He was raised by his father and stepmother and has said that he had little relationship with his biological mother while growing up.
Former President Barack Obama campaigned with El-Sayed in Detroit on Saturday, saying the candidate was “fighting for change, real change, that will get money out of politics and put money in your pocket.”
This article originally appeared on JTA.org.
The post In anti-Muslim speech, Trump says Jews who support El-Sayed should be ‘ashamed’ appeared first on The Forward.
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CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties
(JTA) — GREAT BARRINGTON, Mass. – Greenwich Public Schools in Connecticut said it would proceed with a planned fall trip for sixth graders at a Jewish camp in Massachusetts as planned this week, despite pressure from a Muslim advocacy organization over the camp’s Israeli symbols and Israel-related programming.
CAIR Connecticut, the state chapter of the Council on American-Islamic Relations, objected to the trip, saying that programming at Eisner Camp in Great Barrington “incorporates connections to Israel,” the chapter’s board chair Farhan Memon wrote in a letter to Greenwich Superintendent of Schools Toni Jones dated Oct. 13.
The four-day Greenwich Schools field trip was organized by the Outdoor Classroom project, which works with seven locations in New England, including Eisner. Four of the camps are affiliated with Christian organizations, and two have no religious affiliation. With its clients, Outdoor Classroom coordinates nature-related learning programs for kids.
Memon wrote that some parents in Greenwich had viewed a video and photos of previous school events at Eisner and “identified Israeli flags and yellow ribbons prominently displayed in spaces used during school visits.”
“At the very least, spaces used by Greenwich students on any school trip should be free of national and political displays,” Memon wrote.
Eisner director Paul Isserles said in a statement shared with the Jewish Telegraphic Agency: “We welcome Outdoor Classroom to use our camp facilities. Throughout the year many outside organizations rent our facilities for various programs. URJ Eisner Camp is proud to have an Israeli flag displayed for our camp programs.”
When it comes to visiting groups, “Frankly, we are not regularly asked to do anything to remove those symbols or to cover them,” said Union for Reform Judaism president Rabbi Rick Jacobs in a telephone interview with JTA. “Because to be honest, we wouldn’t.”
Answering Memon’s letter on Oct. 14, Jones wrote in an email that her school district “acknowledges that individuals and families have vastly different views regarding global events” and that it intends to “provide an inclusive and safe educational environment for all Greenwich Public School students, including when they are on field trips under our care.”
She added that she had “made it clear to a few families that we will not take a political or religious stand.” JTA has seen both the CAIR letter and the email response.
CAIR Connecticut did not respond to JTA’s query.
CAIR’s national website says the organization promotes interfaith dialogue and “condemns all acts of violence against civilians by any individual, group or state.”
The Reform movement founded the 600-acre camp in 1958 as the Joseph Eisner Camp Institute for Living Judaism. It is located in the Berkshire Hills south of the town center of Great Barrington.
It is one of more than a dozen of the movement’s overnight camps in the North America. Many of those camps are rented throughout the year by groups that have nothing to do with Judaism, URJ’s Rabbi Jacobs said. “If a group rents the camp, they come up with their own agenda,” he said.
He added, “There are flags and other symbols of Judaism and of Israel in our camps, and we’re proud of that.”
Some parents had raised concerns about the venue as early as March. CAIR urged the district to stop using the camp in the Oct. 14 letter.
Removing decorations from the camp would not be enough, he said, noting that parents were upset after seeing promotional material about Eisner bringing Jewish campers to visit Israeli army bases under the Gadna, an Israeli military youth program.
A July 2019 post on Eisner Camp’s website says a group of participants in its Israel trip chose Gadna, stayed at an army base, practiced drills and learned to shoot at a target.
“URJ Eisner Camp participants who go to Israel have not participated in Gadna since 2023,” camp director Isserles said in a statement provided to JTA. “Our Israel programming at camp and in Israel is focused on Jewish identity, community, education, and connection to Israel.”
What CAIR is saying is that “A Jewish institution can be an unfit place for public-school children because it is visibly Jewish and identifies openly with Israel,” wrote blogger and Eisner alumnus Rabbi Jeff Salkin in his “Unfiltered” Substack on Oct. 19.
“A Jewish institution should not have to hide its Jewish identity to count as a fit place for other people’s children. You would not ask a church camp to remove a cross, or a Muslim camp to take down a crescent. A standard that demands such hiding makes Jewish identity itself the problem,” Salkin wrote.
This article originally appeared on JTA.org.
The post CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties appeared first on The Forward.
