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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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UK Approves US Use of British Bases to Strike Iran Missile Sites Targeting Ships
People use their cameras as a USAF B-1 bomber approaches to land at RAF Fairford airbase, used by United States Air Force (USAF) personnel, amid the US–Israeli conflict with Iran, in Fairford, Gloucestershire, Britain, March 17, 2026. Photo: REUTERS/Toby Melville
The British government gave authorization on Friday for the US to use military bases in Britain to carry out strikes on Iranian missile sites that are attacking ships in the Strait of Hormuz.
British ministers met on Friday to discuss the war with Iran and Iran‘s blocking of the Strait of Hormuz, according to a Downing Street statement.
“They confirmed that the agreement for the US to use UK bases in the collective self-defence of the region includes US defensive operations to degrade the missile sites and capabilities being used to attack ships in the Strait of Hormuz,” the statement said.
Iranian Foreign Minister Abbas Araqchi said in a post on X that Starmer was “putting British lives in danger by allowing UK bases to be used for aggression against Iran,” adding “Iran will exercise its right to self-defense.”
Starmer said this week Britain would not be drawn into a war over Iran. He initially rejected a US request to use British bases for the strikes on Iran, saying he needed to be satisfied that any military action was legal.
But the prime minister modified his stance after Iran conducted strikes on British allies across the Middle East, saying that the United States could use RAF Fairford and Diego Garcia, a joint US-UK base in the Indian Ocean.
President Donald Trump has repeatedly attacked Starmer since the conflict started, complaining he was not doing enough to help him.
On Monday, Trump said there were “some countries that greatly disappointed me” before he singled out Britain, which he said had once been considered “the Rolls-Royce of allies.”
The Downing Street statement on Friday called for “urgent de-escalation and a swift resolution to the war.”
Opinion polls in Britain suggest widespread skepticism about the war, with 59% of those surveyed by YouGov saying that they were opposed to the US-Israeli attacks.
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French Appeals Court Rules Vandalism of Memorial for Murdered Jew Not Antisemitic
A crowd gathers at the Jardin Ilan Halimi in Paris on Feb. 14, 2021, to commemorate the 15th anniversary of Halimi’s kidnapping and murder. Photo: Reuters/Xose Bouzas/Hans Lucas
A French appeals court has acquitted Tunisian twin brothers of antisemitism charges after they cut down an olive tree planted to honor Ilan Halimi, a young French Jewish man tortured to death two decades ago, in what appears to be yet another instance of France’s legal system brushing aside antisemitism as a potential motive for crime.
On Wednesday, the Paris Court of Appeal upheld the decision from the initial trial in October to dismiss the charge that the crime was motivated by antisemitism, which would have increased the punishments for the two brothers. The judges found no evidence that the assailants knew of Halimi’s identity or history or acted with the intent to target his memory because of his religious affiliation.
The court’s ruling this week upheld the original convictions, sentencing both men to eight months in prison — one with a suspended sentence, meaning he will only serve time if he reoffends or violates certain conditions, and who has since been deported to Tunisia. Both men are also barred from entering France for five years.
The two 19-year-old undocumented men with prior convictions for theft and violence were arrested in August for vandalizing Halimi’s memorial in the northern Paris suburb of Épinay-sur-Seine.
During the initial trial in Bobigny, in northeastern France, the brothers faced charges of “aggravated destruction of property” and “desecration of a monument dedicated to the memory of the dead on the basis of race, ethnicity, nationality, or religion,” offenses carrying sentences of up to two years in prison.
The court acquitted them of committing an antisemitic hate crime, ruling that they were unaware they had desecrated Halimi’s memorial.
Even though they admitted to being in the garden on the night of the incident, the brothers denied cutting down the tree and claimed they were unaware of Halimi’s story, leading the court to rule that the act was not antisemitic in nature.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, Halimi was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, an olive tree was planted in Halimi’s memory. Last year, in one of the latest attacks on his memory, the memorial in the northern Paris suburb of Épinay-sur-Seine was found felled — probably with a chainsaw.
Since the attack, French authorities have been working to replant olive trees to honor Halimi’s memory.
This latest case is by no means the first in France to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
In February, a French court tossed out antisemitic-motivated charges against a 55-year-old man convicted of murdering his 89-year-old Jewish neighbor in 2022.
According to French media, the magistrate of the public prosecutor’s office refused to consider the defendant’s prior antisemitic behavior, including online posts spreading hateful content and promoting conspiracy theories about Jews and Israelis, arguing that it was not directly related to the incident itself.
In May 2022, Rachid Kheniche threw his neighbor, René Hadjadj, from the 17th floor of his building, an act to which he later admitted.
At the time, Kheniche told investigators that while having a discussion, he tried to strangle Hadjadj without realizing what he was doing, as he was experiencing a paranoid episode caused by prior drug use.
After several psychiatric evaluations, the court concluded that the defendant was mentally impaired at the time of the crime, reducing his criminal responsibility and lowering the maximum sentence for murder to 20 years.
Kheniche was ultimately sentenced to 18 years in prison and six years of “socio-judicial monitoring.”
Last year, the public prosecutor’s office in Nanterre, just west of Paris, appealed a criminal court ruling that cleared a nanny of antisemitism-aggravated charges after she poisoned the food and drinks of the Jewish family she worked for.
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’’ food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
In another shocking case last year, a local court in France dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure.
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US Sending Marines and Amphibious Assault Ship to Middle East, Officials Say
US Secretary of Defense Pete Hegseth holds a briefing with Chairman of the Joint Chiefs of Staff General Dan Caine, amid the US-Israeli war on Iran, at the Pentagon in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evan Vucci
The US military is deploying thousands more Marines to the Middle East, officials told Reuters on Friday, as President Donald Trump accused NATO allies of cowardice over their reluctance to send forces to help open the Strait of Hormuz.
The narrow waterway, conduit for around a fifth of global oil and liquefied natural gas supplies, has been effectively closed to most shipping since the United States and Israel launched the war against Iran almost three weeks ago.
Vital energy infrastructure in both Iran and neighboring Gulf states has also been attacked, and oil prices have jumped about 50% since the start of the war on Feb. 28, threatening a global economic shock.
More than 2,000 people have been killed, mostly in Iran and Lebanon, while Americans, facing sharply higher prices, appear increasingly concerned at signs the war could expand further.
A new Reuters/Ipsos poll showed almost two-thirds of Americans believe Trump will order troops into a large-scale ground war, with only 7% supporting such a move.
On Friday, Israel’s military said it carried out two large waves of air strikes on Tehran and central Iran, targeting weapons production facilities and sites storing ballistic missile launchers and components. Israel faced multiple waves of missile attacks from Iran, according to the Israeli military, triggering air raid sirens in Tel Aviv and Jerusalem, where explosions from interceptions were heard.
Fragments from an Iranian missile struck Jerusalem on Friday, landing just outside the Old City, which is sacred to Christians, Jews, and Muslims, according to a photograph released by the police. There were no reports of injuries or casualties.
Kuwait’s state oil firm said its Mina Al-Ahmadi refinery had suffered multiple drone attacks that set some units alight, the latest energy facility hit by Iran in recent days.
TROOPS DEPLOY
Three US officials told Reuters that 2,500 Marines, along with the USS Boxer, an amphibious assault ship, and accompanying warships would deploy to the region, although they did not say what their role would be.
Two officials said there had been no decision on whether to send troops into Iran itself. Sources have earlier told Reuters that possible targets could include Iran‘s coast or Kharg Island oil export hub.
Trump said the United States was close to reaching its goals in the war, which include degrading Iran‘s military and preventing it from developing a nuclear weapon, and may wind down its military effort.
Trump also called US allies “cowards” for declining to help open the Strait of Hormuz while fighting continued in a conflict they were not consulted about beforehand.
Several allies have pledged to join “appropriate efforts” to ensure safe passage through the strait, but Germany and France have both said fighting must stop first. German Chancellor Friedrich Merz said he would speak to Trump this weekend.
The UK government authorized the US to use its bases in Britain to strike Iranian missile sites that are targeting ships in the strait.
END OF RAMADAN AND PERSIAN NEW YEAR
As Muslims around the region tried to celebrate Eid al-Fitr, which ends the fasting month of Ramadan, and Iranians marked Nowruz, the Persian New Year, new Iranian Supreme Leader Mojtaba Khamenei issued a message of defiance.
Khamenei, who has not been seen in public since the Israeli attack that killed his father and predecessor Ayatollah Ali Khamenei on the war’s first day, said Iranians had responded with unity and resistance and “dealt a disorienting blow to the enemy.”
US and Israeli officials say Iran can still hit back, even though weeks of bombing have severely weakened the government and depleted its stock of missiles and drones.
Iran‘s Revolutionary Guards said they had attacked Haifa and Tel Aviv with multi-warhead missiles and used drones to attack weapons stocks at US bases, including Sheikh Isa air base in Bahrain. No comment was immediately available from US forces.
The semi-official Iranian news agency Tasnim said intelligence minister Esmail Ahmadi was killed, the latest of dozens of leading figures assassinated by Israel.
“We have nobody to talk to,” Trump said. “And you know what? We like it that way.”
FUEL PRICES CLIMB AHEAD OF US ELECTIONS
Soaring US diesel and gasoline prices may hurt Trump’s core political support as his Republicans prepare to defend slim majorities in November’s congressional elections.
On Friday, the benchmark price of Brent crude oil was up slightly, near $110, after surging the day before on growing fears that the largest ever disruption to world energy supplies would trigger a global economic shock.
Flows of crude and petroleum have dropped by about 12 million barrels per day – roughly 12% of global demand – due to output cuts and export halts by Gulf producers.
Those barrels cannot easily be replaced by the industries that rely on them, and will be felt for months or even years.
A major Qatari gas field was disrupted by an Iranian strike, and Iraq on Friday declared force majeure on all oilfields developed by foreign oil companies.