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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Jonah Hill’s cancel culture dramedy makes an antisemitism exception — all about Kanye
Ye, the rapper formerly known as Kanye West, is having an interesting April.
Fans are hailing his new album Bully as a return to form. (Critics are more mixed.) He reportedly made $33 million from two sold-out shows in Los Angeles, but he was also banned from entering the U.K. owing to a pressure campaign by Jewish groups over a scheduled headlining performance at the Wired music festival, even as the artist, who recently attributed his antisemitic behavior to a brain injury and bipolar disorder, offered to have “meet and listen” sessions with the Jewish community.
On top of this mixed reception, add a movie premiere. Ye has a memorable cameo in Jonah Hill’s new AppleTV+ film The Outcome, about an A-list actor’s teshuvah tour. And that moment has something to say about what to do with the artist’s outbursts.
Hill’s character, a crass crisis lawyer named Ira, assembles a dream team to protect his client, Reef Hawk (Keanu Reeves), who is awaiting the release of an incriminating video. The nature of this video is unknown beyond its potential to derail his comeback after a five-year sabbatical to treat a secret heroin addiction. Among Reef’s potential defenders are a Gloria Allred-style lawyer (Laverne Cox), a Black minister legendary for his work on civil rights (Roy Wood Jr.) and an ambassador from the Asian-American community (Atsuko Okatsuka). Ira notes someone missing from the mix, one “Moshe, from the Antisemitism Committee,” perhaps a poorly-named stand-in for the ADL.
“We ran the numbers,” Ira’s assistant says by way of explanation. “It turns out that hating Jews doesn’t negatively affect a person’s career. In fact, it could help.”
And we cut to a black-and-white headshot of Ye, occupying the whole screen.
Hill explained this choice in an interview with TMZ, saying the scene wasn’t just there to score a cheap shot at Ye, who publicly (and compellingly) apologized in an ad in the Wall Street Journal in January.
“In the midst of all this Jew stuff, he did Instagram a picture of me in the 21 Jump Street poster,” Hill recalled. “And he said something along the lines of ‘I don’t hate Jews anymore because I love Jonah Hill.’”
“Me and him got no beef,” Hill continued.” I just put that in there like, ‘Yo, you’re gonna f—ing put the 21 Jump Street poster up there and say you don’t hate Jews anymore. That’s pretty wild. I’m gonna put a picture of you saying that like, hating Jews helps your career.’”
Clearly a sight gag and a bit of an inside joke. But is it true?
Running my own numbers, and not even accounting for this last week of ups and downs, Ye took a major hit to his net worth when he lost his Adidas partnership, backsliding all the way from billionaire to mere multimillionaire. Fans still turn up for Ye, and some even seem to like what I’ll call his Hitler catalogue. That said, it’s hard to imagine him making a full recovery, once again gracing the stage at the Grammys or headlining a major festival or getting a shot at the Super Bowl halftime show.
The difference between Ye’s transgression and that of others is instructive. There’s plenty of arguable antisemitism in the case of celebrities whose pro-Palestinian advocacy has crossed the line into something unsavory. Rappers Bob Vylan of “death, death to the IDF” fame and Kneecap, who chanted “up Hamas, up Hezbollah,” come to mind. They have had their own brushes with cancellation and been denied visas because of their antics — but also strong support from those who believe they are simply speaking up for Palestinians. The ascendancy of Israel conspiracies, echoing age old canards, has recently produced an odd coalition between pundits on the far-left and far-right, and hasn’t put a dent in their audience.
(Hill, though Jewish, was accused of dabbling in Jewish stereotypes his last film, You People, and he will likely get some flack for this movie, both for his character — a kind of grubby fixer who calls his client “Bubbie” — and for a joke where Man’s Search for Meaning is referred to as “the most lit Holocaust book.”)
Even in this environment, Ye is toxic for mainstream consumption, because when he went “death con 3” on the Jews, his words had no agenda beyond delusion-fueled animus about Jewish control of the media. Ye’s awareness of the Middle East was best expressed on the occasion he used a fish tank net and Yoo-hoo bottle to represent the Israeli prime minister. Vylan and Kneecap’s slogans are more subtle and plausibly deniable than one of Ye’s latest tracks, literally called “Heil Hitler.”
There was no hedging it, try as Candace Owens might. It was Jew Hate Classic, the original recipe. And it wasn’t, in the case of Mel Gibson, a pattern that emerged over relatively wide gaps of time with only one incident widely known to the general public. It was an endless, often marathon torrent of invective and odd tangents care of an unmedicated bipolar insomniac. It went on for months. Then died off. Then came back swinging in the form of an album the concept of which could, charitably, be defined as spiritually Hitlerian.
The sheer concentration of vitriol seems like proof that the outburst was the result of a manic episode, which could afford the rapper some grace. Instead, he now lives in a liminal space between relevance and punchline. This strain of antisemitism doesn’t boost careers — yet — but the man behind it can sell out stadiums in spite of it.
All the while, the question of what to do with Ye’s mental health, and how it factors into his cancellation makes him a conundrum, even if it should by rights be a better excuse than Mel Gibson’s squad car in vino veritas. (Gibson is mentioned in the film, in the context of a poppers-related Weekend at Bernie’s scenario, not his own scandal.) Before we render a judgment, we need commitments he won’t repeat his tirades and so continue to influence looksmaxxers, incels and their overlapping Venn Diagram of Nazi revivalists.
Hill’s belief that Ye’s antisemitic streak was good for business is symptomatic of something fundamentally off with the director’s treatment of cancel culture. It feels out-of-touch even — or maybe because — it draws from experience. Hill himself was the victim of cancellation some years ago, when his ex leaked texts in which he weaponized “therapy talk.” Hill’s project, with a cast that includes Reeves, Van Jones, Martin Scorsese, Drew Barrymore and a rare appearance from Cameron Diaz, is itself proof of how not all cancellations are created equal or indefinite.
The Outcome is in tension with itself, part Hill’s version of Don Henley’s “Dirty Laundry” and Seth Rogen’s The Studio, part earnest penance that may or may not be coming from the director-writer himself.
One of the lines, delivered by Reef’s reality star mother (soap opera icon Susan Lucci), as a crew films their rapprochement for Bravo, sums the film up nicely: “Just because it’s performative doesn’t mean it’s not the truth.” We’ll have to take her word for it.
When it comes to Ye, there is some truth that antisemitism alone can’t crater a career — with the exception of lesser talents, it never could. We need not wonder how it has affected Ye’s popularity with Hill, who cited him on TMZ as “probably the greatest artist whoever lived.”
As Ira departs the film, we see his bumper sticker: “Honk if you can separate the art from the artist.” Hill would blow out the horn, and hopes you might too.
Jonah Hill’s The Outcome debits April 10 on AppleTV+.
The post Jonah Hill’s cancel culture dramedy makes an antisemitism exception — all about Kanye appeared first on The Forward.
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Dollar Struggles to Rebound as Fragile US-Iran Ceasefire Keeps Markets Wary
U.S. $100 bills. Photo: Wikimedia Commons.
A fragile calm reigned across currency markets on Thursday as traders kept their eyes fixed on whether the ceasefire between the US and Iran would hold, a day after its announcement sent the dollar tumbling across the board.
The deal appeared to be on thin ice, as Israel bombed more targets in Lebanon, and there was no sign Iran had lifted its blockade of the Strait of Hormuz, which has caused the worst disruption to global energy supplies in history.
Iranian negotiators were expected to set off later on Thursday for Pakistan for the first peace talks of the war, but Tehran said there would be no deal as long as Israel was striking Lebanon.
President Donald Trump said all US ships, aircraft, and military personnel would stay in place in and around Iran until it fully complied with a deal.
The uncertainty left currency markets on edge.
The euro was up 0.17 percent at $1.1683. It had gained 0.6 percent on Wednesday, but retreated late in the day having touched a one-month high of $1.1721 earlier in the session.
Sterling similarly was 0.21 percent higher at $1.342, after gaining 0.77 percent on Wednesday, but retreating from as high as $1.348.
Meanwhile, the Japanese yen lost some ground, with the dollar up 0.3 percent at 159.055 yen, having briefly dropped below 158 on Wednesday.
With the Strait of Hormuz closed, “the entire ceasefire remains tenuous,” said Derek Halpenny, head of research global markets EMEA at MUFG. But, he added, “while the US dollar has rebounded, the moves in general have been modest.”
He said the fact that further talks scheduled in Pakistan were still going ahead was keeping any retracement of Wednesday’s moves in check.
Elsewhere, new personal spending data released on Thursday showed that US inflation increased as expected in February and likely rose further in March amid the war with Iran, a trend that is expected to discourage the Federal Reserve from cutting interest rates for a while.
The personal consumption expenditures price index climbed 0.4% after an unrevised 0.3 gain in January, the Commerce Department’s Bureau of Economic Analysis said on Thursday.
Japan’s consumer confidence worsened in March for the first time in three months, a government survey showed on Thursday, adding to a recent string of data pointing to the potential economic hit from the Middle East war, which would complicate the Bank of Japan’s rate-hike decision. The yen showed little reaction to the data.
Speaking in parliament, BOJ Governor Kazuo Ueda said real interest rates were clearly negative and were keeping the country’s financial conditions accommodative.
Other currencies were also broadly steady. The Australian dollar was 0.15 percent higher at $0.7054, while the New Zealand dollar was 0.46 percent higher at $0.585. In cryptocurrencies, bitcoin was last down 0.97 percent at $70,680.
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Opposition Leader Lapid Calls the Ceasefire with Iran a ‘Political Disaster’
FILE PHOTO: Israeli opposition leader Yair Lapid delivers a statement at the Knesset, Israel’s parliament,, in Jerusalem, February 13, 2023. REUTERS/Amir Cohen/File Photo
i24 News – Israeli opposition leader Yair Lapid on Wednesday launched a sharp attack on the ceasefire agreement reached between the United States and Iran, calling it a “political disaster” and directly blaming Prime Minister Benjamin Netanyahu.
In a post on X, Lapid said the agreement sidelined Israel from critical decisions affecting its national security. “Never in our entire history have we experienced such a diplomatic disaster,” he wrote, adding that “Israel wasn’t even at the table when decisions were made regarding the core of our security.”
Lapid accused Netanyahu of failing to translate military achievements into strategic gains, despite praising the performance of the Israeli military and the resilience of the public during the conflict. “The army has accomplished everything that was asked of it, and the citizens have shown remarkable strength,” he said.
However, he argued that those efforts were not matched by political leadership. “Netanyahu has failed politically, failed strategically, and has not achieved any of the goals he set for himself,” Lapid added.
The opposition leader also warned of long-term consequences stemming from the agreement, saying the fallout could take years to repair. He criticized the government’s handling of the crisis, citing what he described as “arrogance, negligence, and a lack of strategic vision.”