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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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I’m an Israeli who watched ‘Naza.’ And I am shook.
I have seen NAZA and I am shook. Not simply because of what the film reveals about how Israel is waging the war in Gaza, but because of what it reveals about how a society becomes capable of doing this at all. And as I’ve watched the reaction in Israel since the film’s premiere at the Venice International Film Festival, I’ve come to see that the reaction itself reflects the very systems the film exposes.
There are two systems at the center of NAZA, which opens Sept. 30 in New York City. The first is the technical one: the surveillance, targeting, artificial intelligence and military technologies that allow the Israeli army to identify and kill people at enormous scale. The second is the psychic and narrative system that makes the first one possible. It allows people inside the military to participate in this machinery, and journalists, filmmakers, politicians and ordinary people outside it to absorb what is happening, rationalize it, defend it or simply carry on.
The reaction to the film has become part of the evidence. That is what has shaken me.
The film, by Israeli journalists Yuval Abraham and Rachel Szor, takes us inside the systems of surveillance, targeting and killing used by the Israeli military in Gaza. But it is also an investigation into the people inside those systems and the stories they tell themselves about what they are doing.
Some of the officers interviewed are members of Israel’s elite military and intelligence units. They speak about their work with an almost surreal normalcy. One talks about coming home after his work and continuing to work on his Ph.D. in clinical psychology. Another talks about going to Poland on a Holocaust trip in high school, being taught that the Nazis were pure evil, and now understanding them.
Abraham asks those they interview whether anyone questions what they are doing. No one.
This blindness doesn’t stop with the military.
It lives in the stories we tell ourselves about who we are, what we are defending, whose lives we are responsible for, and whose suffering can be pushed outside the frame. It lives in the deep Israeli and Jewish memory of vulnerability and annihilation, in the knowledge that Jewish safety is not an abstraction. It lives, too, in what happens when that memory becomes so consuming that another people’s suffering becomes something we can only see through our own fear.
I have watched that dynamic reveal itself over and over since Venice.
Prime Minister Benjamin Netanyahu has attacked the film and announced plans to pursue legislation that could strip citizenship from Israelis who “defame” Israeli soldiers abroad, explicitly citing NAZA and its filmmakers. Culture Minister Miki Zohar has called Abraham and Szor traitors and sought to have their citizenship revoked.
Protesters have gathered outside Szor’s parents’ home for multiple nights, chanting “death sentence for traitors.” Demonstrators have sought out the offices of Local Call, where Abraham works, and activists have threatened to track down the filmmakers and their families. Graffiti depicting the filmmakers as traitors has appeared on the streets.
And all of this is happening before almost anyone in Israel has even seen the film. The film has not even been released in Israel — but the fury has not waited for a screening.
I cannot get past that.
The reaction is not some separate story happening around NAZA. It is part of what NAZA is showing us.
Attack the person asking the question. Question their loyalty. Invoke existential danger. Change the subject. Make the person holding the mirror into the threat.
This is where Oct. 7 enters the story.
Of course Oct. 7 happened. Israelis were murdered and kidnapped. The trauma is real. The responsibility of journalists to verify serious allegations is real.
But there is a difference between acknowledging Oct. 7 and requiring every critique of Israel’s military actions to pass through it before it can be heard.
I watched veteran journalist Raviv Drucker’s interview with Abraham and found myself increasingly disturbed by the frame. The questions repeatedly returned to whether the film was sufficiently balanced, whether Abraham had sufficiently accounted for Oct. 7, whether his sources could be trusted.
These are not illegitimate questions. But when they become the ritual through which every serious critique of Israel’s military actions must pass, something else is happening. The burden keeps shifting onto the person asking the question: Prove that you understand us. Prove that you see our pain. Prove that you are not erasing us. Prove that you are still one of us.
Only then can we begin to talk about what Israel is doing.
And then there was something that happened to me personally. The head of one Israeli film forum told me it would be better not to defend Abraham and Szor publicly because it could cost “us” the elections.
I understood exactly what she meant. And that is what frightened me. Don’t make things harder. Don’t give ammunition to the other side. Don’t jeopardize the political outcome. Don’t defend these two young filmmakers too loudly. The instinct is the same: don’t disrupt the story that allows us to keep going.
The kind of collective psychosis allows my people, including my people in Tel Aviv, to go about their lives as if things are normal while Gaza is being destroyed is not separate from what NAZA describes. It is part of it.
I am my grandfathers’ granddaughter. One was killed in 1948 fighting for the creation of Israel. The other survived the Holocaust and became a human rights activist. I have spent my life carrying these two parts of Jewish history inside me: the absolute necessity of Jewish safety and the absolute necessity of human rights. I don’t experience those things as contradictions.
What NAZA has forced me to confront is what happens when one of those truths becomes a shield against the other.
That is what shook me about NAZA. Not only what it shows us about Gaza. Not only what it shows us about the technology that makes killing possible, or the people who learn to participate in it. But what it shows us about the stories we need to tell ourselves in order not to see what is happening in front of us.
And what happens when someone holds up a mirror and refuses to let us look away.
The post I’m an Israeli who watched ‘Naza.’ And I am shook. appeared first on The Forward.
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In a legal settlement, UC Berkeley offers a dance scholar a position it denied her because she’s Israeli.
(JTA) — (J. The Jewish News of Northern California via JTA) — For more than nine months, UC Berkeley has failed to honor a legal settlement with an Israeli dance scholar who was denied a teaching position due to her nationality.
In response to a J. inquiry, a university spokesperson said the delay was caused by “internal miscommunication.” The university now promises that the scholar, Yael Nativ, will receive the job offer she was guaranteed in the December 2025 settlement “no later than the week of Sept. 28.”
“We deeply regret this unfortunate delay and look forward to welcoming Dr. Nativ back to our campus,” UC Berkeley spokesperson Dan Mogulof said in a statement.
Nativ said she received an apology for the delay and the promise of an imminent job offer in a Sept. 21 email from a university administrator.
“It’s always a surprise when I get emails from them because the correspondence was so little to none,” Nativ said. “I’m so tired of this case.”
Nativ, a sociologist specializing in Israeli dance, taught in UC Berkeley’s dance department during spring 2022 as a visiting professor through the Helen Diller Institute for Jewish Law and Israel Studies. Her course focused on contemporary dance in Israel through social, political and cultural perspectives.
The institute invited Nativ to reapply for another year of teaching. But after the Oct. 7, 2023, Hamas attack on Israel, SanSan Kwan, chair of the dance department, informed Nativ that she would not be rehired. In November 2023, Kwan told Nativ in a WhatsApp message: “My dept cannot host you for a class next fall. Things are very hot right now and many of our grad students are angry. I would be putting the dept and you in a terrible position if you taught here.”
The university’s civil rights office investigated the matter and concluded that Nativ was discriminated against based on her Israeli identity.
Nativ sued the university, with representation from the Brandeis Center for Human Rights Under Law, in August 2025. When the two sides settled the lawsuit in December 2025, the university acknowledged its wrongdoing and committed to apologizing to Nativ and inviting her back to campus.
UC Berkeley Chancellor Rich Lyons apologized to Nativ over Zoom on Feb. 3, but no job offer arrived.
The lapse was publicized by Malcolm Feeley, a retired UC Berkeley Law professor, who wrote about Nativ’s case in a Sept. 16 article in the Jewish Review of Books.
“Justice delayed is justice denied. This is justice delayed in the extreme,” Feeley said in an interview. “It takes a concerted effort of badgering to get [the university] to move an inch.”
In a statement to J. following the publication of Feeley’s article, Mogulof said the university hadn’t sent Nativ a job offer due to a misunderstanding among administrators about who was responsible for doing so.
Executive Vice Chancellor and Provost Ben Hermalin will personally ensure the offer will come within the next two weeks, according to Mogulof.
Nativ went on to work as a research fellow at Ben-Gurion University in Israel after she left Berkeley. She said her main goal since the lawsuit has been to hold UC Berkeley accountable, not to land a job.
“It wasn’t urgent for me to go [back to campus]. It’s more about making a point, getting my justice,” she said. “But if they invite, I will consider.”
This story was first reported by J. The Jewish News of Northern California and is reprinted with permission.
This article originally appeared on JTA.org.
The post In a legal settlement, UC Berkeley offers a dance scholar a position it denied her because she’s Israeli. appeared first on The Forward.
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The choice in Michigan between El-Sayed and Rogers is one all American Jews have to make
Sometimes the most important part of making a decision is articulating what the decision actually is. What are the choices?
So it is in Michigan, where Jewish Democrats are asked to choose between Abdul El-Sayed, a Democrat who is against providing military aid to Israel and who campaigned with leftist streamer Hasan Piker, and Mike Rogers, a Republican and an election denier who would help keep the Senate in the hands of Donald Trump’s Republican Party, and who is presenting himself as the choice for Jews offended by El-Sayed. Either Rogers wins; El-Sayed wins without Jewish support; or El-Sayed wins with Jewish support. Those are the only possible outcomes.

Two groups have shown two different ways of dealing with this choice. The first, “Nonnegotiable Michigan,” a group of Jewish Michiganders including rabbis and cantors, has listed five “baseline needs,” or “nonnegotiables,” for their support, which include “Jewish sovereignty in Israel” along with full and safe participation in American life for all Jews including Zionists and a vision for a better Middle East.
The second, Michigan Jews for Democracy, has pledged its support for El-Sayed while noting some reservations and concerns. As one signatory, David Jaffe, put it in a statement released along with Michigan Jews for Democracy’s declaratory letter, “I am a proud Jew. I’m voting for El Sayed despite our disagreements, to support domestic policies that reflect Jewish values. I’m voting against grave threats to the safety of Jews and to American democracy. Rogers unquestioningly supports an authoritarian administration, its arbitrary arrests, its white Christian nationalism, and myriad terrible policies that have never in history been ‘good for the Jews.’”
In other words, one group has said the Democratic candidate cannot count on their support because of their disagreements with him, while the other has said that he has their support despite them. One is trying to get a candidate to say what they want to hear before the election; the other, that they will support him in the election and hope to be a “voice at the table” after.
Jewish groups are, of course, not the only ones who have grappled with such questions (“Nonnegotiable” calls to mind the “Uncommitted” movement to press for a ceasefire in Gaza and to end military aid to Israel from the 2024 presidential election). But to consider these two specific groups together is to consider a choice that an increasing number of Jewish Democrats — which is to say, the vast majority of American Jews — all over the country can expect to be making soon if they haven’t already had to.
Democrats (and younger Republicans) are less supportive of Israel and of US support for it. Candidates will need to speak to their voters and make campaign promises that are aligned with what those voters want to hear. And Jewish Democrats will have to be honest with themselves about the limited options before them and decide for themselves whether they want these candidates to win with or without them.
Per an AP-NORC poll from this summer, about 58% of Democrats think the United States is too supportive of Israel, while roughly half think Israel carried out a genocide in Gaza. Not every candidate who makes it out of a primary and into a general election will say the same, but many will, both because of their own conviction and because they want to win Democratic votes.
For some Jewish Democrats, this presents no tension or contradiction; the same poll said that roughly three in 10 Jewish adults agree that Israel carried out a genocide in Gaza. There are American Jews for whom El-Sayed’s vision for the Middle East is not threatening but comforting and correct. But about half of American Jews rejected the idea that Israel carried out a genocide. And, as JFNA found, the vast majority of American Jews want Israel to exist as a Jewish and democratic state (though just 37% now identify as Zionist). Many may feel a tug of war between their support for or attachment to Israel and their liberalism.
There will be some who say that American Jews should reject the idea that this is a choice, that there is no contradiction between being a liberal Democrat and supporting Israel. That is all well and good in theory, but, come election day, voters in Michigan will make a choice between these two men. There is El-Sayed, who does not want to send military aid to Israel and who said “hurt people hurt people” after Temple Israel was attacked, referring to the fact that the perpetrator’s family was reportedly killed in an airstrike in Lebanon (El-Sayed has since apologized). And there is Rogers, who says he loves Israel and also denies the results of the 2020 presidential election (and pushed to ban abortion and opposed marriage equality, to take two examples from his record).
While Jewish Democrats can, of course, try to influence where Democratic candidates and voters are on Israel, they do not get to dictate it. They do not, in the Michigan general election, get to choose a candidate who supports democracy and also talks about how much they love and want to support Israel. They get to choose whether they want El-Sayed to win and Mike Rogers to lose and, if so, whether they want to be a part of making it happen regardless of El-Sayed’s views on Israel. Every Jewish Democrat, like every other voter, will have to make that choice, and can withhold their vote for whatever reason. But they should be clear about the reality of what they are choosing between.
There are only so many choices in Michigan. And outside of Michigan, too.
The post The choice in Michigan between El-Sayed and Rogers is one all American Jews have to make appeared first on The Forward.

