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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Leqaa Kordia, the last Palestinian Columbia protester still in ICE detention, has been released
(JTA) — Leqaa Kordia, a Palestinian woman and the last person still detained in the Trump administration’s crackdown on pro-Palestinian campus protests last spring, was released from ICE custody on Monday.
Kordia’s release came weeks after New York City Mayor Zohran Mamdani petitioned President Donald Trump in person on her behalf. Mamdani celebrated the development in a statement.
“In my meeting with President Trump last month, we discussed ICE’s actions at Columbia University. I asked that the federal government release Leqaa Kordia and drop the cases against four others,” he tweeted. “I am grateful that Leqaa has been released this evening from ICE custody after more than a year in detention for speaking up for Palestinian rights.”
Kordia, 33, who immigrated to New Jersey from the West Bank in 2016, had been held in a U.S. immigration detention center in Texas since last March after she was arrested for her involvement in a pro-Palestinian protest at Columbia in 2024. Kordia had overstayed her student visa and was never a student at Columbia.
On Friday, an immigration judge ordered her release on $100,000 bond. It was the third time that the judge had ordered her release, which was granted after the government declined to appeal.
“I don’t know what to say. I’m free! I’m free! Finally, after one year,” Kordia told reporters after being released from the detention center.
Kordia was among a number of people arrested last spring amid the Trump administration’s crackdown on noncitizens who had participated in anti-Israel protests, some of which drew allegations of antisemitism, on university campuses.
Among those arrested was Mahmoud Khalil, a Columbia University graduate whose release Mamdani also called for. Earlier this month, Khalil broke the Ramadan fast at Gracie Mansion with Mamdani and his wife Rama Duwaji. Duwaji, whose pro-Palestinian social media posts have increasingly drawn scrutiny, also celebrated Kordia’s release on Instagram.
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For the first time ever, NBA game features 3 Jews — Deni Avdija, Danny Wolf and Ben Saraf
(JTA) — BROOKLYN — The Barclays Center had the energy of a bar mitzvah party on Monday night, as kippah-clad basketball fans and kids waving posters with Hebrew words of encouragement came to cheer on an NBA first: a game featuring three Jewish players — all Israeli citizens.
The Brooklyn Nets were hosting the Portland Trail Blazers — whose forward Deni Avdija recently became the first Israeli All-Star in the league.
He joined Danny Wolf and Ben Saraf, two Jewish players who have galvanized the Nets’ Jewish fanbase since joining the team this year. Saraf was raised in Israel and got his start in basketball there, while Wolf grew up in Illinois and secured Israeli citizenship to play for Team Israel in international competitions.
Avdija, who normally averages about 25 points per game, struggled to find a rhythm on Monday night, as did Wolf, who has intrigued scouts with the ball handling skills of a point guard despite his nearly 7-foot height. But Saraf impressed, scoring 15 points and notching four assists and four steals in 24 minutes of play.
Saraf’s efforts were not enough to buoy his team, though, and the Nets lost to the Trail Blazers, 114-95.
That hardly dimmed the enthusiasm of the crowd, who thrilled at seeing Avdija and Saraf hug on the court before the game and exchange jerseys after the game in a show of respect and friendship.
Some draped in shawls printed with a fusion of the Israeli and American flags lingered court-side for a chance to get Avdija’s attention. At times when the game was quiet, some fans could be heard shouting “Deni! Deni!” Some wore hats with “Brooklyn Nets” spelled in Hebrew.
Avdija said in a postgame press conference that he had been surprised to see the arena sold out and that the energy reminded him of the Menora arena when he played for Maccabi Tel Aviv.
“I haven’t fully processed it yet,” he said about the significance of having three Israelis on the court. “It’s tough that many people from Israel couldn’t come because of the war. I hope everyone is okay. Representing on the biggest stage — it’s emotional for me and for many others. One of the most fun nights I’ve had.”
Saraf, too, said the game was a highlight for him.
“A very emotional night. It’s too bad that we lost, but it’s bigger than that. The number of Jewish and Israeli fans here — when Deni was introduced, the whole crowd stood up. Every basket, it was emotional for me, for Danny Wolf, for everyone. It was a big event.”
He added, “Three Israelis on the court at the same time was something very special.”
It is possible that the trio represents not just all of the Israeli citizens but all of the Jews currently playing in the NBA. A fourth player was reportedly exploring converting to Judaism, but he has not publicly disclosed whether he completed a conversion.
The previous record for number of Israelis in an NBA game was two. It came on Oct. 30, 2023, when Omri Casspi and the Houston Rockets played the Dallas Mavericks and Gal Mekel, whom the Mavs had recently picked up, made his debut with the team. They were the first and second Israelis in the NBA.
The game also appears to tie the league record for the number of Jews in a single game, set on Nov. 10, 1953. In that game, Dolph Schayes scored 11 points for the Syracuse Nationals, while Irv Bemoras and Red Holzman both took the court for the Milwaukee Hawks.
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Louis Theroux’s Netflix documentary on the manosphere takes a detour into antisemitism
“LOUIS IS A DIRTY J-E-W.”
This comment features during Inside the Manosphere, a new Netflix documentary from Louis Theroux, during a conversation between Theroux and podcaster Myron Gaines, host of Fresh and Fit Podcast.
It’s not the only time someone calls Theroux a Jew; Harrison Sullivan imitates Theroux, tenting his fingers conspiratorially and leering as he says the documentarian “just sat there with his Jew fingers.”
Theroux, however, is not Jewish. He has also made several edgy documentary specials for the BBC interviewing extremist settler groups in Israel, which have received acclaim from Israel’s critics and hostility from its supporters. And either way, the focus on Theroux’s supposed Jewishness seems off topic for a documentary on the manosphere, the generalized term for the world of podcasters, YouTubers and online streamers who cater to men.
The manosphere includes both mainstream creators like Joe Rogan as well as extremists like Andrew Tate, who was arrested in Romania for sex trafficking. Most creators in this world are anti-LGBTQ and endorse traditional gender roles, often familiar stuff about how women should be the primary caregivers for children and men should be breadwinners. Sometimes, however, on the fringes of this world, there are more extreme beliefs, like that women should not have the right to vote or need to be hit as a form of discipline by men; there are even open endorsements of rape.
Theroux spends most of the documentary talking to a few of the more extreme figures in the manosphere, including Gaines, the streamer Sneako, and Sullivan, who goes by the cringe handle of HSTikkyTokky. He follows them to their gyms, meets their girlfriends and watches as they produce content, largely by accosting people — mostly young women — on the street to slut-shame them. He speaks to the adoring young men who greet them in public. He gently asks follow-up questions, such as whether they all hate women. (The content creators, to a man, insist they love women, offering as proof their desire to have sex with as many of them as possible.) He wonders aloud whether young men can actually make any money off of the get-rich-quick courses hawked by many of the manosphere influencers.
Still, none of this obviously connects to antisemitism. The manosphere generally directs its ire at women, not Jews. Why, then, was Theroux accused — because it is, clearly, an accusation — of being a Jew?
In the current world of online extremism, it can sometimes be difficult to draw connections between different extremist ideologies. There’s not a clear throughline between antisemitism and the violent misogyny of, say, incel, (involuntary celibate) forums. Nor is there an obvious connection between the pseudoscientific skepticism of the anti-vax world and hatred of Jews. And giving disillusioned young men advice on how to be more manly and succeed in the world — or at least grifting off of their desire to do so — has little to do with Jews.
But for the most part, the main reason antisemitism springs up in the manosphere or in other extremist spaces is simply because it, too, is an extremist belief, and beliefs on the fringes tend to bleed into each other. There are sometimes distorted ideas that can connect the two, like an offshoot of the age-old antisemitic conspiracy theory that Jews control world governments, which feeds into some anti-vax groups who believe that Jews are unleashing secret poison in the form of vaccines. But once you’ve decided one crazy thing is true, like that women are biologically only suited to be the property of men, so many other seemingly crazy things start sounding just as reasonable.
The comment about Theroux being a Jew came when he objected to a bit of pseudoscience Gaines presented during Fresh and Fit Podcast, asserting that women retain DNA from every man they’ve had sex with, genetic material they then pass on to children they have with a different partner. Theroux called this misinformation — because it is — and users in the chat trashed him by calling him a Jew.
Later in the documentary, Sneako gave an unprompted rant on camera about the Antichrist, Satanic symbols on magazines in a store window and the “one world government” causing it all, which, the influencer says, was started by the Rothschilds. Theroux finally pushed on the antisemitism.
“Is it Jewish in character?” he asked. “Because that does have some of the hallmarks of an antisemitic conspiracy theory.”
Sneako denied that a Rothschild-run world government had anything to do with Jews. But plenty of other influencers — including, outside the documentary, Sneako himself — have been more open. “Fuck the Jews,” HSTikkyTokky chants in a clip. In others, manosphere creators blame Jews for “feminism,” “homosexuality,” and “vibrations that are going to negatively bring you down.”
Theroux’s signature mild British mien allows him to blandly ask questions and let the influencers say whatever they want and allows the audience to observe alongside him.
He does little to explain either the antisemitism or the misogyny. That’s a strength; conspiracy theories do not operate by logic, and trying to force them into a rational framework can backfire, allowing proponents to proffer their own evidence, however faulty.
Antisemitism is an age-old hatred. Misogyny is nothing new either. That’s all they have in common. But as Inside the Manosphere shows, that’s enough for both to spread.
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