Connect with us

Uncategorized

An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

They told Willy Loman he was everything; ’twas a great American lie

The great innovation of Shakespeare’s King Lear is that its patriarch has no sons. This problem — Lear has a vast estate, and only daughters to inherit it — marks the onset of a disaster. Because the king has no obvious heir, he is able to remake his world as he sees fit. But his choice to split his kingdom between his three daughters, based on the degree of fealty they express toward him, is catastrophic. It can be argued that Lear suffers from an excess of liberty. Without a rulebook to follow, he wreaks destruction on the country he had hoped to preserve in his image.

Arthur Miller’s Death of a Salesman is a kind of American Lear. In the midcentury United States, every man can be his own king, leaving Willy Loman suffering from a version of Lear’s affliction. Willy has arrived at a time in life at which he is keen to secure his own legacy. Unlike Lear, he has only sons, and is painfully committed to having his first-born take on his mantle. But in the land of the free, he has perversely and perhaps unconsciously spent his life glorying in his ability to make the wrong choices.

Spoilers: Willy’s choice of how to bequeath his kingdom, such as it is, will work out almost as tragically as Lear’s.

A new Broadway production of Death of a Salesman, starring an excellent Nathan Lane as the archetypal failed American father, leans into the quasi-Biblical nature of this story. It is a tale for Americans to pray over: May we become wiser and stronger as a people by learning from our forefather’s mistakes. And it is a tale to atone over, as well. Just shy of eight decades since the play’s debut in 1949, there is a great and ever-mounting body of evidence to suggest we have done very little learning at all.

Death of a Salesman follows two days in the life of the Loman family, who live in Brooklyn and have, at long last, very nearly paid off their mortgage. But they have perhaps never felt more insecure. Bills are piling up. Willy’s job as a traveling salesman has stopped paying him a salary. In his 60s, he is beginning to feel his age, and as he works for scant commissions, he’s started to exhibit a faltering grasp on reality, and an increasingly vigorous drive toward self-destruction. His wife Linda — played by Laurie Metcalf, who is, as always, stellar — senses terrible possibilities just around the corner.

Meanwhile, adult sons Biff (Christopher Abbot) and Happy (Ben Ahlers, although I caught Jake Silbermann in a fine understudy performance) are in the midst of the sort of drawn-out coming-of-age crisis that each generation seems to invent anew. They don’t know who they are. They can’t see a way toward making enough money. They’re unwilling to commit to anything or anyone. They yearn for big American lives — cattle ranches, an endless stream of available women, the dream of finally pulling one over on the boss — and are only just beginning to question whether that yearning has anything to do with the big American emptiness they feel.

The pressure created by the family’s unfulfilled dreams — of financial security, a sense of purpose, a bit of rest — turns most explosive between Willy and Biff. Willy yearns for his eldest son, once a promising boy who idolized his father, to become the business bigshot he never quite managed to become himself. But, at 34, Biff no longer seems able to stand anything about his father — up to and including the flashy American brilliance Willy sees himself as bequeathing. The tension between the father with a dream, and the son who refuses to fulfill it, comes to tragedy.

In this way, Willy’s problem is an inversion of Lear’s: His obsession with his firstborn son drives him and his family to a kind of ruin. (Youngest child Happy’s story is the quietest tragedy in Death of a Salesman; he is an overgrown boy, developmentally frozen by his desire for Willy’s never-forthcoming approval, or even attention.) And as Shakespeare’s great tragedy illustrated certain formative flaws in the English national character — I cannot recommend James Shapiro’s The Year of Lear enough — so Willy’s obsession casts a damning light on the country that created him.

Willy is all-American: He loves cars, football, fantastic get-rich-quick schemes and womanizing. He sees his chosen profession as evincing great American values: “respect, and comradeship, and gratitude,” not to mention the glory of the open road.

He’s also an individualist who has abundantly reaped the costs of that posture. He has exactly one friend, a neighbor called Charley, whom he appears not to actually like. He sees himself in constant competition with his fellow man, and carries a strain of exceptionalism that borders on the delusional. His conviction that he lives in a land of boundless opportunity has poisoned him against reality. He understands, on some level, that he hasn’t completely succeeded in achieving glory, but he can’t let himself accept that understanding. As it turns out, he would rather die.

These flaws are particularly painful to encounter at this moment, when the country has less a president than a salesman-in-chief. Willy’s preoccupation with a certain kind of smoke-and-mirrors business success now seems less like a reflection of the country Miller knew than a prediction of the ways in which it would decline. The fallacy that liberty is inherently tied to financial success has warped the nation, just as it warped Willy himself.

Biff rejects the exceptionalist mindset Willy strives to instill in him: “Pop, I’m a dime a dozen, and so are you!” he rages in a climactic argument. But Happy buys into his father’s worldview, celebrating him as a great possessor of “the only dream you can have — to come out number-one man.” When Happy insists that he will follow in Willy’s footsteps and “beat this racket” — the obscure American system that seems to keep the common man down, despite the country’s promise — the audience can easily imagine what will follow: a lifetime of disappointed entitlement, and, in the end, a legacy as meager as his father’s.

Willy might see it as an insult for Happy, whom he’s always treated as an afterthought, to seize the title of his true heir. Like Lear, his preoccupation with the question of what he’ll leave behind, and who will treasure it, has prevented him from understanding the truth about his children and himself. Lear is too attached to the concept of his own majesty to bother with effective governance; Willy is so devoted to his false idol of success that he departs the world without knowing much about it. In both cases, the playwrights understood what their characters couldn’t: that children, like countries, learn by example.

The post They told Willy Loman he was everything; ’twas a great American lie appeared first on The Forward.

Continue Reading

Uncategorized

UK Counterterrorism Police Investigate Arson at Jewish Memorial Wall

An Orthodox Jewish man walks by at a wall showing pictures of protesters killed during anti-government demonstrations in Iran, in Golders Green, London, Britain, March 7, 2026. Photo: REUTERS/Jack Taylor

Police said on Tuesday they were investigating suspected arson at a memorial wall in a part of north London that is home to a large Jewish community, amid a recent spate of such incidents in the British capital.

London’s Metropolitan Police said the investigation was being led by Counter Terrorism Policing, though it was not being treated as a terrorist incident. They said no arrests had been made.

The incident occurred on Monday at the site of a memorial wall dedicated to people killed in Iran in a bloody crackdown after anti-government protests spread across the country in January. Police said the memorial wall had not been damaged.

“We recognize that this incident will heighten concerns in the Golders Green area, where residents have already faced a series of attacks,” Detective Chief Superintendent Luke Williams said in a statement.

Over the last month, counterterrorism officers have arrested more than two dozen people as part of investigations into attacks on Jewish-linked premises, including the torching of ambulances belonging to the Jewish volunteer emergency service Hatzola in Golders Green on March 23.

Police said after an arson attack at a synagogue this month that they were investigating possible Iranian links to the incidents. A pro-Iranian government group has said it was responsible.

Continue Reading

Uncategorized

Ukraine in Diplomatic Tussle With Israel Over Grain Kyiv Says ‘Stolen’ by Russia

A farmer operates a combine during the start of the wheat harvesting campaign in a field near the town of Starobilsk (Starobelsk) in the Luhansk Region, a Russian-controlled area of Ukraine, July 9, 2025. Photo: REUTERS/Alexander Ermochenko

Ukraine and Israel traded diplomatic blows on Tuesday as President Volodymyr Zelenskiy condemned what he said were grain purchases from occupied Ukrainian territory “stolen” by Russia and threatened sanctions against those attempting to profit from it.

Kyiv considers all grain produced in the four regions that Russia claims as its own since invading Ukraine in 2022 as well as Crimea, annexed by Russia in 2014, to be stolen and has protested over its export to other countries.

Russia calls the regions its “new territories,” but they are still internationally recognized as Ukrainian. Moscow has not commented on the legal status of grain collected in them.

“Another vessel carrying such grain has arrived at a port in Israel and is preparing to unload,” Zelenskiy said on X, adding: “This is not – and cannot be – legitimate business.”

“The Israeli authorities cannot be unaware of which ships are arriving at the country’s ports and what cargo they are carrying,” added Zelenskiy.

Ukraine on Tuesday summoned Israel‘s ambassador over what Kyiv described as Israeli inaction in allowing shipments of grain to enter the country from Russian-occupied Ukraine.

Ukraine‘s foreign ministry said in a statement it handed the ambassador a “note of protest.”

Israeli Foreign Minister Gideon Saar said that Kyiv has not provided any evidence for its claims.

“The vessel has not entered the port and has yet to submit its documents. It’s not possible to verify the truth of the Ukrainian claims,” he told a news conference in Jerusalem.

Saar said Ukraine had not submitted any request for legal assistance and rejected what he called “Twitter diplomacy.”

Israel is a state that abides by the rule of law. We say again to our Ukrainian friends, if you have any evidence of theft submit it through the appropriate channels,” he said.

Ukrainian foreign ministry spokesman Heorhii Tykhyi told reporters that Kyiv has provided “extensive information and proof” that the cargo was illegal before going public. The foreign ministry published a timeline of its actions and contacts with Israeli authorities.

“We will not allow any country in any geography to facilitate illegal trade with a stolen grain that finances our enemy,” Tykhyi said.

Kremlin spokesman Dmitry Peskov declined to comment on Tuesday, saying Russia would not get involved. “Let the Kyiv regime deal with Israel on its own,” he said.

Traders have told Reuters that it is impossible to track the origin of wheat once it is mixed.

UKRAINE PREPARING SANCTIONS PACKAGE

Anouar El Anouni, EU foreign affairs spokesperson, said the bloc had taken note of reports that a “Russian shadow fleet vessel” carrying stolen grain had been allowed to dock at Haifa. He said the European Commission had approached Israel‘s foreign ministry on the issue.

“We condemn all actions that help fund Russia‘s illegal war effort and circumvent EU sanctions, and remain ready to target such actions by listing individuals and entities in third countries if necessary,” he said.

Zelenskiy said Ukraine was preparing a sanctions package against those transporting the grain and the individuals and legal entities attempting to profit from the scheme.

Zelenskiy said Kyiv has taken “all necessary steps through diplomatic channels,” but the ship had not been stopped.

Russia is systematically seizing grain on temporarily occupied Ukrainian land and organizing its export through individuals linked to the occupiers,” Zelenskiy said.

“Such schemes violate the laws of the State of Israel itself,” he added.

Ukraine expected Israel to respect Ukraine and refrain from actions that undermine bilateral relations, he added.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News