“When I do feel that I’m right, I’m not much bothered by criticism,” she added. “Who has ever stood up against injustice without being criticized? If that’s all I have to endure, then it’s very little.”
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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Sally Rooney to Publish Hebrew Translation of Latest Book With Pro-BDS Israeli Publisher
Author Sally Rooney in an interview with “PBS NewsHour.” Photo: Screenshot.
Award-winning Irish author Sally Rooney will publish a Hebrew translation of her latest novel, Intermezzo, through an independent Israeli publishing house that supports the boycott, divestment, and sanctions (BDS) movement against Israel, it was announced on Tuesday.
According to its website, November Books aims to “promote the full realization of human rights … and in particular for Palestinians living under all forms of Israeli oppression including the military occupation.” The Israeli publishing house said it is also “committed to the idea, in line with Palestinian and democratic voices in Israel, that Israel should not be a Jewish state but rather a state of all its citizens and recognize the right of return as it was accepted by the UN. We strongly oppose any form of inequality and apartheid.”
November Books will publish the Hebrew translation of Intermezzo in collaboration with +972 Magazine and Local Call, two independent Israeli news outlets. Translated by Debbie Eylon and edited by Asaf Schurr, it will be published in June “in a way that honors the principles of the boycott and stands in solidarity with the Palestinian demand for freedom, equality, and justice,” +972 Magazine executive director Haggai Matar wrote on Tuesday in an op-ed announcing the news. The novel, published in 2024, focuses on two brothers following the death of their father, and it explores themes of grief, love, and family.
In 2021, Rooney announced she would only allow her third book, Beautiful World, Where Are You, to be translated to Hebrew through a publishing house that complies with the BDS movement’s “institutional boycott guidelines” against Israel. The 35-year-old author said she does not want to partner with an Israeli company “that does not publicly distance itself from apartheid and support the UN-stipulated rights of the Palestinian people.”
At the time, Rooney had already published Hebrew translations of two of her novels — 2017’s Conversations With Friends and 2018’s Normal People – with the Israeli publishing house Modan, but refused to let them translate Beautiful World, Where Are You.
BDS seeks to isolate Israel from the international community as a step toward its eventual elimination. Leaders of the movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Rooney spoke this week to The Guardian and attempted to explain her position.
“For me, the act of translation is in itself a beautiful ideal,” she said. “Though my refusal to work with complicit Israeli publishing houses made the contractual side of things more complex, I was, of course, never boycotting the Hebrew language or any language.”
Last year, Rooney said she would give proceeds from her books and BBC adaptations of them to support Palestine Action, an anti-Israel group designated as a terrorist organization in the United Kingdom.
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For Israel, the Accusation Itself Becomes Proof
People attend the annual al-Quds Day (Jerusalem Day) rally in London, Britain, March 23, 2025. Photo: REUTERS/Jaimi Joy
A dangerous shift happens when people stop feeling responsible for verifying what they believe. The accusation itself becomes enough. Once institutions repeat something with enough confidence, many decent people hand over their judgment completely. They assume somebody else has already checked the facts.
That is where real danger begins.
A case is being built against Israel in international courts, and much of the public discussion around it already feels emotionally settled long before most people have examined a single document, testimony, or legal standard for themselves.
The International Court of Justice has no meaningful conflict-of-interest mechanism comparable to what people would expect in many domestic legal systems. UN reports and secondary claims enter public discourse carrying the weight of institutional authority, even when the underlying sources were never cross-examined or independently verified in a courtroom setting.
At a certain point, the accusation itself becomes proof.
That pattern extends far beyond a courtroom. Perception gets taken over before a person realizes his or her thinking has been outsourced. Repetition creates familiarity. Familiarity creates emotional certainty. Eventually people stop asking where the information came from in the first place.
Jewish history carries enough experience with this pattern to recognize it early. A claim repeated often enough starts feeling like an established truth even before evidence exists to support it.
Once institutions absorb the accusation, the public no longer experiences skepticism as responsibility. Skepticism starts feeling like disobedience.
Artificial intelligence is about to accelerate this problem even further. AI systems absorb dominant narratives faster than human beings can examine them critically. Once a version of events becomes widely indexed, cited, repeated, and emotionally reinforced, it enters the system as background truth. The next generation encounters conclusions first and context later.
That matters because most people do not independently investigate history, legal claims, or war. They inherit understanding socially. Search engines shape it. Institutions shape it. Algorithms shape it. Repetition shapes it.
The responsibility for your own safety begins before the threat fully arrives. Physical self-defense taught me that years ago. Cognitive self-defense follows the same principle. A society that loses the ability to question emotionally satisfying accusations becomes vulnerable to manipulation at a scale far larger than any courtroom.
People once understood that serious accusations required serious proof. Today, institutional confidence often replaces evidence in the public mind. That shift should concern anyone who still believes good intentions alone are enough to protect people from participating in injustice.
Tsahi Shemesh is an Israeli-American IDF veteran and the founder of Krav Maga Experts in NYC. A father and educator, he writes about Jewish identity, resilience, moral courage, and the ethics of strength in a time of rising antisemitism.
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Fatah Turned 388 Terrorists Into Its Leaders at Its 8th General Conference
A meeting of the Fatah Revolutionary Council at the Bedouin village of Khan al-Ahmar in the West Bank, July 12, 2018. Photo: Reuters / Mohamad Torokman.
The Eighth Fatah Conference continued to glorify past Palestinian terrorist murderers while building the next generation of terrorist leadership.
PA and Fatah leader Mahmoud Abbas decided that all prisoners who were incarcerated for more than 20 years — meaning those who were guilty of murder or attempted murder — automatically would become part of the Palestinian leadership and thus were able to participate and vote at the conference, which took place this past weekend.
The consequence of this is that a total of 388 Palestinians, who as prisoners were presented as role models, just transitioned into becoming PA leaders.
A senior Fatah youth leader described the importance: “We have a great opportunity as Fatah youth … to learn from them.”
Palestinian Media Watch (PMW) has shown repeatedly exactly how the PA and Fatah, as policy, portray murderers of Jews as role models for all Palestinians, and especially youth:
Official PA TV newsreader: “The prisoners [i.e., terrorists] will also have prominent representation in the [Eighth Fatah] Conference, there will be participation of more than 388 prisoners who have served more than 20 years in the occupation’s [i.e., Israeli] prisons…”
Fatah Shabiba Youth Movement Secretariat member Tasami Ramadan: “The participation of the [released] prisoners this time in this conference… is a very qualitative addition... seeing this qualitative and special addition that our released prisoners will contribute, as they are not just released prisoners and we cannot summarize them only as such.
They are also [figures] of national stature and national pillars who have outlined the characteristics of Fatah’s path, and they are also spiritual and organizational pillars. We have a great opportunity as Fatah youth … to learn from them and to be their partners in building Fatah’s political decision.” [emphasis added]
[Official PA TV News, May 8, 2026]
A Fatah spokesman further legitimized the participation of released terrorists in Fatah’s leadership conference as they “precede everything” and are held “in highest regard:”
Fatah Spokesman and Eighth Fatah Conference preparatory committee member Iyad Abu Zneit: “The composition of the [Eighth Fatah] Conference is diverse and rich … Of course, the released prisoners [are also represented], as they precede everything.
I will emphasize that the leadership insisted on there being broad representation for the [released] prisoners at this conference… The group of prisoners that these ones represent from among those in the Fatah Movement also constitutes a significant number [of members], a large number, who have their own role, and we hold them in the highest regard. They have the right to be partners in Fatah, in the [Fatah] Revolutionary Council, in the leadership of the [Fatah] Central Committee, and in any place they can reach.” [emphasis added]
[Official PA TV, Topic of the Day, May 6, 2026]
PMW exposed last week that among the Fatah members at the Eighth General Conference and those running for Fatah leadership positions are released prisoners responsible for the murder of 75 people while some of the most venerated figures at the conference included arch-terrorist murderers Abu Iyad, who planned the Munich Olympics massacre, and Abu Jihad, who was responsible for the murder of 125 people.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.