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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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At Chabad Hanukkah party in California, hours after Bondi Beach massacre, joy defied grief’s shadow
PACIFIC PALISADES, CALIFORNIA – A familiar sight at public gatherings, especially Jewish ones — young men in Hasidic garb wrapping black leather tefillin straps around the arms of strangers — felt different here Sunday evening as Rabbi Shimon Goldberg helped Rick Entin fulfill the commandment at a Hanukkah block party in the Palisades. The mitzvahs of tefillin and lighting candles had become acts of defiance and joy as the gathering grieved the 15 people killed at a Chabad Hanukkah event in Sydney.
The attack cut deeply in the close-knit Chabad community, whose brand — and vulnerability — lies in the proud public practicing of Jewish rituals. Some of them were personally connected to Rabbi Eli Schlanger, the Chabad emissary who had organized the Sydney event, and died in the attack.
Yet they were celebrating Hanukkah on Sunday with a group that knew something about resilience: 11 months earlier, the Palisades fire tore through this area, destroying thousands of homes, including Entin’s just up the street. For many, the Hanukkah event was the first time they had been in Jewish community in the Palisades since the inferno. This was the occasion the Palisades Chabad — whose campus was damaged in the fire — had planned to commemorate, and from which its leaders would not be deterred.
“Whoever was strategizing this terrorist attack, they want the Jews not just in Sydney, but even in Los Angeles to fear showing up for a Hanukkah event,” said Goldberg, head of a local Chabad-affiliated nonprofit, as he placed a tefillin box atop Entin’s forehead. “This we won’t allow them to do.”
The 38th annual Palisades candlelighting was always going to be bittersweet; many there remained displaced by the fire, and some remain unsure whether they will rebuild. Jewish leaders who planned the event said they did not need to change the program due to the terrorist attack — it was already about celebration in the face of loss.
So, too, is Hanukkah, a holiday that tells of a miraculous jug of oil found amid great ruin. And both Chabad and Kehillat Israel, a Reconstructionist synagogue in the Pacific Palisades that co-sponsored the event, had, miraculously, found the spark on an otherwise gloomy day.
Overlooking the street that had been blocked off for the event were vacant lots where homes had stood a year earlier. But melancholy was hard to come by as one walked through the teeming masses at the event. Kids sat for glitter tattoos and balloon animals; lines snaked for latkes and jelly donuts and hot chocolate, all free. Old friends exchanging long-overdue hugs could be heard saying I’m so sorry about your house. On stage before the candlelighting, a gaggle of youngsters delivered a spirited rendition of “I’m a little latke.”
“It’s almost like the Maccabees,” said Chayim Frenkel, Kehillat Israel’s longtime cantor. “They went into the Temple, cleaned it up, found the menorah, found the oil. And surrounded by the rubble of what the Greeks did, we brought light and hope.”
The Palisades Chabad members in attendance were putting on a doubly brave face: The fire had damaged part of the school on the campus of Chabad of Pacific Palisades, according to Rabbi Zushe Cunin, its director. Classes have still not returned to the building.
“It’s been hard,” Cunin said. “So much trauma, a lot of people have not resolved things, their house, their insurance, their struggles. But Hanukkah is a time to rise above that. Tonight is about strengthening our resolve.”
Cunin’s son, Mordechai, was among the group channeling that resolve through tefillin. The mitzvah — which is required only of Jewish men — was one the late Rabbi Menachem Mendel Schneerson, the last Lubavitcher Rebbe, had implored his followers to promote in order to hasten the arrival of the Messiah. Mordechai and his yeshiva buddies reported having wrapped at least 10 men that day, including three first-time wearers.
It was not lost on the tefillin crew that Schlanger — whose nephew is Mordechai’s classmate — died doing what they were doing now — helping Jewish people from all walks of life connect to Judaism. But to Goldberg, that was only reason to lean in.
“When someone leaves this physical world, their soul is still there, but they can’t do mitzvos,” Goldberg said. “When we think of Rabbi Eli, we are his hands and feet. He can’t put on tefillin today — but we can put on tefillin for him.”
The post At Chabad Hanukkah party in California, hours after Bondi Beach massacre, joy defied grief’s shadow appeared first on The Forward.
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In the fight against K-12 antisemitism, we are grateful for allies – but are not afraid to call out antisemitism when we see it
Recent articles in the Forward spotlighted important conversations around combating K-12 antisemitism that took place at the Jewish Federations of North America’s General Assembly, but missed critical distinctions about our commitment to working with partners throughout the K-12 space and our stance on teachers’ unions. In particular, they ignored the distinction between the two largest teachers’ unions in the US – the National Education Association (NEA) and the American Federation of Teachers (AFT).
Federations throughout North America work closely with educators and educational leadership. We are grateful to the many educators committed to doing right by their students and by the Jewish community, and to our many allies in the education space – including the AFT, led by Randi Weingarten, and its New York affiliate, the UFT, which recently partnered with the Jewish Community Relations Council of New York on a curriculum and training about Jewish Americans.
We are committed to ensuring teachers have access to the content and knowledge they need to accurately educate about Jewish communities, Israel and antisemitism and to provide safe learning environments for Jewish students. Increasingly, however, we also see instances of organizations and individuals encouraging teachers to use materials and trainings that seek to disconnect educators from those positive resources, or worse, to provide resources that harm Jewish students and foster classroom antisemitism.
Some union spaces have become toxic even for Jewish teachers. The recent debate at the NEA’s Representative Assembly about boycotting the ADL, as well as a union resource guide linking to a third-party source erasing Israel off the map and sympathizing with the Holocaust, were shocking. We are grateful that NEA leadership vetoed the boycott resolution and apologized for the link, but we are reminded of the need for vigilance and organizing so that this type of resource is not recommended – even inadvertently – to educators. We stand ready to work with the NEA to help ensure that biased and ultimately harmful teaching materials are legitimized.
Both nationally and at the local level, Federations are proud of the educational partnerships that make our schools better and stronger. We are grateful every day to the educators who teach our children and seek out accurate information and ways to teach critical thinking that enable the foundation of our future democracy – and our safety within it. We are eager for additional partners and partnerships. But at the same time, we will not stand by when antisemitism is enabled in the classroom.
Our commitment is to promote policies and actions that enable Jewish children and teachers to be safe in school and take pride in their identity, and to ensure that Jewish identity, culture and resilience are celebrated and accurately taught.
The post In the fight against K-12 antisemitism, we are grateful for allies – but are not afraid to call out antisemitism when we see it appeared first on The Forward.
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Her daughter left the Bondi Beach Hanukkah celebration just before the shooting, then asked, ‘Mommy, why do they hate us so much?’
The daughter of an American expatriate living about two miles from the mass killing at a Hanukkah celebration in suburban Sydney, Australia, escaped the carnage by coming home to change clothes, her mother said.
“She’d been there earlier that afternoon, on the bridge where they were shooting. She came home, changed her clothes, and was getting ready to go again,” said Michelle Stein-Evers, a former Los Angeles resident and a co-founder of the Alliance of Black Jews in 1995.
“She and her friends were on their way back to Bondi to go to the party and have something to eat, and they were stopped by the police,” Stein-Evers said. “She found out why, and she started calling everyone to let us know. Her best friend’s cousin was killed. Another best friend’s cousin was shot in the leg.”
Her daughter, who is 22, had previously locked down her Facebook account out of privacy concerns and requested that her name not be used. As the massacre unfolded Sunday, she turned to social media to search for information.
“‘Oh my God, there’s bodies everywhere,’” Stein-Evers said her daughter told her.
She also asked where her father was, amid rumors — later proven untrue — that the neighborhood where he had gone to play tennis was also affected.
Stein-Evers said the events were unfolding within minutes of their home, where she was alone after her daughter headed back toward the beach.
“It was scary. It was nothing but sirens — sirens and sirens — and helicopters,” she said.
Stein-Evers said she knew the first victim publicly identified among the dead, Rabbi Eli Schlanger, who helped organize the celebration.
“He was, by consensus, one of the nicest guys in the Jewish community in Sydney,” she said.
Antisemitic incidents have been rising in Sydney and across Australia since the Hamas attack on Israel on Oct. 7, 2023, Stein-Evers said, adding that her daughter stopped attending the prestigious University of Sydney because of campus protests.
“She was constantly being heckled, asked, ‘Where are you from? Are you Jewish? Are you an Arab? Why aren’t you with us?’” Stein-Evers said. Her daughter would not respond to the questions and eventually enrolled in distance learning through a college in Melbourne.
Stein-Evers, who has lived in the Middle East — including in Muslim-majority countries — as well as Europe and the United States, said she now has concerns about her own safety.
“I was never scared to be a Jew in America. I was never scared in Germany,” she said — a fear she said is now shared by her daughter.
“When she came home last night, she was in tears,” Stein-Evers said. “‘Mommy, why do they hate us so much?’”
The post Her daughter left the Bondi Beach Hanukkah celebration just before the shooting, then asked, ‘Mommy, why do they hate us so much?’ appeared first on The Forward.