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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Abdul El-Sayed and Jamie Raskin sidestep Hasan Piker, and Israel, in Michigan campaign stops
(JTA) — ANN ARBOR – As Michigan U.S. Senate candidate Abdul El-Sayed made campaign stops with a prominent Jewish congressional leader on Wednesday, there was one subject neither he, nor his Democratic allies onstage, were interested in discussing.
“Don’t any reporter ask me again about Hasan Piker,” Michigan U.S. Rep. Debbie Dingell told the crowd at an Ann Arbor, Mich., town hall, to cheers. “It’s not what November is about.”
Dingell’s crack was the only time the prominent left-wing streamer’s name was mentioned at all during the pair of El-Sayed rallies that day. Piker’s recent comments that American Jews who “tie” themselves to Israel would “suffer the consequences of the actions of that state” prompted uproar from several corners of Democratic leadership. Despite this, El-Sayed’s new Jewish campaign surrogate, U.S. Rep. Jamie Raskin of Maryland, avoided the topic altogether.
That reluctance to talk about Piker on the campaign trail Wednesday extended to the candidate himself. El-Sayed didn’t mention Piker, nor Israel, once in either of his campaign stops with Raskin, except when asked directly by reporters.
The former county health official campaigned with Piker during the primary — including at one stop at the University of Michigan a stone’s throw away from Wednesday’s event — as the two made opposition to Israel a central issue of his candidacy. But at a press conference following his Ann Arbor event, El-Sayed described Piker as “a streamer in California,” adding that the media was putting too much focus on his most prominent supporter.
“I’m less interested in going to the tabloid version of our politics where we cover this as who’s in, who’s out, who’s up, who’s down, who’s talking to who,” El-Sayed said. “I’m a lot more interested in talking to the people in the state who had a bum deal because of Donald Trump and the politics that [El-Sayed’s GOP opponent] Mike Rogers has been the epitome of for a very long time.”
Raskin, one of the most prominent Jewish Democrats in the House, also showed a reluctance to talk about Jewish voters in general. The Jewish Telegraphic Agency asked the congressman in Ann Arbor how he would sell El-Sayed to Jewish Democrats uncomfortable with his rhetoric. In response, he did not mention Jewish concerns.
“Those of us who have been fighting Donald Trump and his authoritarianism and corruption and violence against American citizens and immigrants for 10 years now understand that this is an essential referendum about the future,” Raskin said in response. “Will we have democracy or will we have autocracy?”
He added that he has been “campaigning for Democrats all over the country,” and praised the party for being “a very big tent.”
“Just like any big family Thanksgiving dinner, there can be arguments and people jostling, and there’s unruliness,” Raskin said. “But fundamentally, we all believe in democracy and freedom and the progress and prosperity of our people.”
Yet questions about Piker, and how close the movement he represents may come to remaking the Democratic Party’s values, hang over both Michigan’s Senate race and the future of Jewish inclusion in the party. As the party fights to retake Congress this fall, some liberal Jewish voters believe the growing backlash against Israel among the “big tent”’s progressive wing is damaging their historic coalition. A growing number of Jewish voters in Michigan who previously backed Democrats are now supporting Rogers instead, and El-Sayed’s association with Piker is often cited as a key reason why.
In playing the role of uniter, Raskin is slaloming carefully between the party’s different factions. Before campaigning with El-Sayed, the congressman stumped for Michigan Rep. Hillary Scholten, a moderate Democrat who has withheld her endorsement of El-Sayed while specifying his association with Piker as a sticking point.
Also being silent on the rallies is a key target of Piker’s: Michigan state Sen. Jeremy Moss, whose likeness the streamer had made his latest comments in front of. The Jewish and pro-Israel Democratic congressional candidate is running in a heavily Jewish district that encompasses Oakland County, where El-Sayed’s second rally of the day took place. In recent days, Moss said that El-Sayed was “going to have to demonstrate some serious outreach to Oakland County’s Jewish community.” He declined to comment to JTA about the day’s rallies.
As they largely avoided the elephant in the room among Democrats, El-Sayed and his allies also preached the importance of party unity in taking on their Republican opponents.
“There’s a big effort to divide us,” Raskin told the second rally’s audience in Farmington Hills. “They’re trying to pick on disagreements in our party, trying to exacerbate conflict, because we have freedom of thought in our party and freedom of speech in our party and freedom of dialogue.”
This article originally appeared on JTA.org.
The post Abdul El-Sayed and Jamie Raskin sidestep Hasan Piker, and Israel, in Michigan campaign stops appeared first on The Forward.
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Dolly Parton’s legacy includes the Jewish children’s book program she inspired
(JTA) — Dolly Parton, the singer who died Tuesday at age 80 after a brief bout with cancer, was mourned around the world as a stellar songwriter, consummate country hitmaker, savvy entrepreneur and generous philanthropist.
In Jewish circles, she was also remembered as the inspiration for PJ Library, a program that sends free children’s books to Jewish families in order to foster Jewish values and traditions.
In 2015, when Harold Grinspoon launched PJ Library, he took a page from Parton, who a decade earlier had started Imagination Library, a literacy program that mails free children’s books to families across the U.S.
After hearing Parton interviewed about the program, Grinspoon, a philanthropist in and out of the Jewish community, signed on as a sponsor of the Imagination Library in Western Massachusetts, where he lives.
“We should create a Jewish version of Imagination Library,” said Grinspoon, according to a 2023 recollection by his daughter-in-law and president of the Harold Grinspoon Foundation, Winnie Sandler Grinspoon.
“Harold was looking for ways to build Jewish literacy,” she wrote. “He was witnessing a lack of connection to the values, stories, and traditions that have been at the center of the Jewish experience for millennia.”
Two decades later, PJ Library has more than 670,000 subscribers in 40 countries.
On Tuesday, in a tribute to Parton, PJ Library and the Harold Grinspoon Foundation recalled a meeting between the two in 2023. According to an Instagram post, “she shared the following with him: ‘I am honored to get to help inspire a love of reading in children. They truly are our future.’”
“Harold remembers Dolly as ‘a truly amazing person — not only a great artist, but a great entrepreneur and philanthropist,” according to the post. “We honor Dolly for educating millions, for her remarkable career, her kindness, her art, and especially her generosity.”
“Dolly’s generosity of spirit extended far beyond inspiring the creation of PJ Library,” Alex Zablotsky, PJ Library’s executive director, told the Jewish Telegraphic Agency.
Parton drew inspiration for her art and philanthropy from her hardscrabble roots in rural Tennessee. She was one of 12 kids growing up in a one-room log cabin in the Smoky Mountains. Parton’s father never learned how to read or write.
“This actually started because my father could not read and write, and I saw how crippling that could be,” Parton said of the Imagination Library at a ceremony where she was awarded a Carnegie Medal for her partnership with a pediatric hospital in East Tennessee, now named for Parton.
“My dad was a very smart man. And I often wondered what he could have done had he been able to read and write. So that is the inspiration,” she said.
Parton had a close bond with other Jews, notably Sandy Gallin, the manager who guided her from Nashville to mainstream pop stardom, according to the Forward.
When Gallin died in 2017, Parton said, “Nobody could quite get how the Christian Southern girl and the New York Jewish boy could have so much in common. But it was real.”
One trouble spot, however, came in a 1994 interview with Vogue Magazine, when Parton mused about starting a television series about a country singer who turns to gospel music. She gave up the idea, she said, because “most of the people out here [Hollywood] are Jewish and it’s frightening for them to promote Christianity.”
She later apologized in a letter to Abe Foxman, then head of the Anti-Defamation League, JTA reported at the time.
“I know how stereotypes can be hurtful,” she wrote. “Like all Americans of good will, I recognize the importance of rejecting prejudice.”
Foxman accepted her apology. “Whatever she said was unfortunate, and she recognizes that,’” Foxman told The New York Times. “I know it’s not easy for celebrities to publicly say they made a mistake. As far as we are concerned, the matter is behind us.”
On Tuesday, Laura Liebman, director of development for The Bronfman Fellowship for young Jewish leaders, paid tribute to the singer, who was a feminist and an ally of the LGBTQ+ community.
“Dolly somehow managed to transcend race, class, religion, politics and gender,” Liebman wrote in an essay for eJewishPhilanthropy. “As the Jewish community becomes increasingly siloed, we could all learn from Dolly’s radical acceptance and show more love and compassion for our fellow Jews.”
This article originally appeared on JTA.org.
The post Dolly Parton’s legacy includes the Jewish children’s book program she inspired appeared first on The Forward.
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Second Reform synagogue in Israel has windows broken
(JTA) — TEL AVIV – A window was broken at a Reform synagogue on Sunday in the central Israeli city of Ramat Hasharon less than two weeks after a similar incident occurred in Jerusalem in an incident the mayor called an act of vandalism.
Congregation Darchei Noam called the incident a hate crime, and Ramat Hasharon Mayor Itzik Rochberger condemned the incident and called for police investigation.
Police said the damage was most likely caused by rocks thrown at the building during the night but said the motive remained under investigation.
Rabbi Eli Levin, who leads Darchei Noam, said a heavy paving stone had been used to smash the window.
“This wasn’t children playing and a stone accidentally being thrown,” Levin told JTA.
The incident came just over a week after vandals broke into Kol HaNeshama, a prominent Reform synagogue in Jerusalem’s Baka neighborhood. In that occurrence, a group of youths smashed a window, entered the prayer hall, damaged artwork and tore down Pride flags displayed by the congregation. No worshippers were present at the time. Police opened an investigation but have not publicly announced any arrests.
“The smashing of the windows tonight at the Reform synagogue in the city is a serious act of vandalism and we will not let it pass without response,” Rochberger said, calling on police to thoroughly investigate the attack and bring those responsible to justice.
He added that Ramat Hasharon was committed to “freedom, tolerance, pluralism and coexistence” between religious and secular residents and said the city would not allow extremists to intimidate residents or damage the fabric of communal life.
“We will stand together against any attempt to harm the character of Ramat Hasharon and the values on which it is founded,” Rochberger said.
Democrats MK Gilad Kariv, a Reform rabbi who previously headed Israel’s Reform movement, linked the attack to recent violence against Reform congregations, businesses operating on Shabbat and anti-government protesters.
“They will smash and break – we will repair and build,” he wrote on X.
Darchei Noam was founded in Ramat Hasharon in 1981 and serves residents of that city, Herzliya and northern Tel Aviv. The congregation holds egalitarian services in which women and men participate equally and also runs educational programs, bar and bat mitzvah preparation and community volunteer activities, according to its website.
The congregation spent years fighting for the right to build a permanent synagogue. After the municipality declined to allocate land to a non-Orthodox congregation, the dispute ultimately reached Israel’s High Court of Justice, which ruled that the community could receive a plot.
Darchei Noam said it would hold its regular Friday night service as planned and called on supporters to attend in a show of solidarity following the attack.
“We will continue and we will not be deterred,” Levin said. “We will continue to hold egalitarian ceremonies and celebrate the holidays in our Jewish-Israeli way.”
The incident came as Ramat Hasharon and nearby Herzliya have been locked in disputes over businesses operating on Shabbat. In June, a Tel Aviv court dismissed a petition seeking to force the Ramat Hasharon municipality to enforce its existing Shabbat closure bylaw at the BIG Fashion Glilot shopping complex after the city pledged to apply the law under a new enforcement policy.
The municipality has simultaneously sought Interior Ministry approval to amend the decades-old bylaw to permit businesses to open on Saturdays in designated areas. Rochberger has repeatedly defended that effort, saying Ramat Hasharon should remain pluralistic and protect both freedom of religion and freedom from religion.
Just a few hundred meters away from the synagogue, businesses in the Neve Israel neighborhood of Herzliya have repeatedly been vandalized after opening on Shabbat. The local Othello ice cream shop was attacked three times before its owners stopped opening on Saturdays, citing safety concerns, while the windows of the nearby Pasta Basta restaurant were smashed in late July. Pasta Basta continued operating on Shabbat.
Herzliya Mayor Yariv Fisher has urged residents to support businesses that remained open on Saturdays.
“This will only spur me to keep working day and night to ensure that Herzliya remains a beacon of liberalism,” Fisher wrote on Facebook. “I invite the public to support all the city’s restaurants, entertainment businesses and cafes.”
Jerusalem has seen a parallel fight over Shabbat commerce in recent weeks. Cafe Basimta, near the Mahane Yehuda market, has faced weekly demonstrations by haredi Orthodox protesters since early July over its decision to remain open on Saturdays. Police have been deployed repeatedly at the site as protesters and counterprotesters faced off. A 75-year-old woman was arrested this month on suspicion of repeatedly vandalizing the cafe by damaging its lock and throwing garbage at the premises.
This article originally appeared on JTA.org.
The post Second Reform synagogue in Israel has windows broken appeared first on The Forward.
