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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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The first synagogue inside a U.S. prison reopens — no conviction required
As prisons go, Eastern State Penitentiary in Philadelphia was unusually luxurious. For one, it had flush toilets — beating out even the White House in making the upgrade, museum exhibit developer Beth Tinker told me on a recent tour.
But if plumbing reflected the penitentiary’s commitment to prisoners’ physical well-being, its biggest innovation was more spiritual. Eastern State housed the first synagogue inside a U.S. prison, complete with a Torah ark and ner tamid, or eternal light. That restored sanctuary — a short walk from gangster Al Capone’s former cell — is now newly open to the public in a museum exhibit, Freedom through Faith: Judaism at Eastern State and Beyond.
“It’s a place really of humanity, when you’re not getting a lot of humanity in this space,” Tinker said.
The synagogue, founded in 1922, hosted holiday celebrations and weekly Shabbat services. Outside volunteers brought in kosher meats. A circus performer visited and provided entertainment. After a prisoner gave birth to a baby boy, they brought in a mohel and held a bris.
Compare that level of institutional support with modern-day prisons, where there are often multifaith chapels, but a separate, dedicated space for a synagogue is rare, according to Rabbi Joseph Kolakowski, the first full-time Jewish chaplain in the history of the Pennsylvania Department of Corrections.
The exhibit comes on the heels of a Supreme Court ruling that makes it more difficult for prisoners to obtain a remedy when their religious rights are violated. Last month, the Court ruled that a Rastafarian man, Damon Landor, could not sue prison guards for monetary damages after they forcibly shaved off his dreadlocks, which he kept as part of his faith. When he entered the prison, Landor carried with him a copy of a 2017 court decision that required the Louisiana Department of Corrections to honor Rastafarian religious practices — which a guard threw in the trash, according to court records.
But while Landor couldn’t sue the guard, the Supreme Court did agree that Landor’s rights had been violated. His case led the Louisiana Department of Corrections to update its prisoner grooming policy to prevent similar violations.
Eastern State, meanwhile, was accommodating Jewish religious practice decades before those legal protections existed, Tinker said.
“That’s part of what makes this synagogue and this Jewish congregation so amazing, is because they didn’t have to do it, legally,” Tinker said. “It was able to not just sort of secretly start up, but thrive.”
The synagogue’s history
Eastern State didn’t exactly start as a model of restorative justice. Opened in 1829, the state-funded prison pioneered solitary confinement in the U.S., with the idea that solitude would force prisoners to reflect on their sins and find redemption.
That philosophy shaped the prison’s design. A wagon-wheel shaped, panopticon-esque layout allowed for centralized surveillance of prisoners. Skylights in each cell represented the “Eye of God,” suggesting to prisoners that they were always being watched. Cells were attached to small outdoor exercise yards, enclosed by high walls to discourage communication between prisoners. Guards placed hoods over prisoners’ heads whenever they left their cells to prevent them from seeing each other.
But overcrowding made isolation difficult to enforce, so Eastern State abandoned solitary confinement in 1913. That same year, Jewish prisoners gathered to pray for the first time together in the prison’s emergency hospital.
The idea for a more official synagogue came from the top: Alfred Fleisher, the Jewish president of the prison’s board of trustees, advocated for the construction of a sanctuary, partly over concerns that Jewish prisoners would be pressured to convert to Christianity, according to Tinker.
In 1922, prisoners and outside volunteers built the ornate sanctuary. Lights in the shape of menorahs surrounded the ark, and a gold Star of David was affixed to the ceiling next to a skylight.
“It was a chance for the Jewish congregants to have a space that really resonated with their religion, and was a little fancier than the rest of the prison,” Tinker said. “It has sort of the gravitas that you might really find in a synagogue.”
Most of the congregants were serving time for petty crimes, Tinker said, and their stays at Eastern State lasted no more than a few years. For instance, Sydney Bleecher, a prisoner and congregant at Eastern State, was serving time after pleading guilty to stealing 542 suits and overcoats from a store. But for many congregants, the synagogue’s impact lasted beyond the lengths of their prison sentences.
“It is not easy to find words that can say what we feel about you,” Bleecher wrote in a 1948 letter to Joseph Paull, one of the synagogue’s most devoted volunteers. “You have done so much for us that we are far and away indebted to you. Maybe we can repay in part by becoming decent citizens and, like you and your wife, reach out a hand to those who need help.”
The synagogue was also unusually integrated with the outside community. Fleisher attended every service at the synagogue until his death in 1928. Sabato Morais, the spiritual leader at Congregation Mikveh Israel in Philadelphia, simultaneously served as a chaplain at Eastern State.
All that support occurred despite the prison’s small Jewish population, which never rose above 80 in a prison that held roughly 1,800 people in the 1930s.
Yet according to Tinker, the synagogue never faced much pushback from people of other faiths.
“When they started it, it’s also World War I, World War II, and all that antisemitism that’s happening,” Tinker said. “It could have easily gone another direction.”
Jewish life behind bars
Most prisons today hold Jewish services in multi-faith chapels rather than separate Jewish sanctuaries — a practical arrangement that allows facilities to accommodate prisoners of many faiths in a shared space.
After Eastern State closed in 1971, its successor, Graterford Prison, also featured a dedicated synagogue. But after Graterford closed in 2018, its replacement, SCI Phoenix, opened with a multifaith chapel instead.
Today, Kolakowski, chaplaincy program director at the State Correctional Institute at Waymart, Pa., conducts services in a multifaith chapel or, when it’s occupied, a classroom shared with Jehovah’s Witnesses.
There, he leads regular services and holiday celebrations, including Passover seders and Hanukkah candle-lightings. During Sukkot, he hosts services in a makeshift sukkah.
“It’s meaningful to every inmate that practices a religious tradition,” Kolakowski said. “I remember one inmate in particular — he expressed how much he appreciated having the opportunity to have the lulav.”
But accommodating religious practice inside a prison often requires balancing spiritual needs with security concerns. When Kolakowski advocated for a Sikh prisoner to be able to wear a turban, for example, prison officials had to consider that the traditional head covering could be used to hide contraband, he said. Kolakowski ultimately got the item approved by suggesting a small turban with less fabric.
Modern-day prisons are legally required to accommodate prisoners’ religious practices unless they can demonstrate a compelling reason not to, such as a risk to staff or other prisoners’ safety. How those accommodations are carried out, however, can vary from prison to prison.
In 2023, for example, Jewish inmate Riley Benjamin sued the D.C. Department of Corrections after officials required him to produce outside proof of his Judaism before providing him with kosher meals. The jail later agreed to change its policy.
“Today, it’s really prison by prison, warden by warden, how they are defining religious freedom,” Tinker said. “One thing those laws really do is they sort of let the prison decide and the staff decide what it means to a certain extent.”
Still, there have been some successors to the Eastern State synagogue — including at Sing Sing Correctional Facility in Ossining, New York, where Rabbi Irving Koslowe convinced the prison administration to let him convert a basement storage room into an exclusively Jewish place of worship in 1959.
Koslowe died in 2000. But his great grandson, Benjamin Koslowe, visited the prison years later and wrote about the experience for Yeshiva University’s student newspaper.
In an interview with the Forward, Koslowe recalled one of his great-grandfather’s favorite jokes: “They’re the only synagogue that hopes that they don’t have a quorum.”
The post The first synagogue inside a U.S. prison reopens — no conviction required appeared first on The Forward.
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I’m a left-leaning Zionist Jew in Maine. I still can’t make sense of the Graham Platner mess
It’s a very strange time to be a left-leaning Zionist Jew in America. It’s an even weirder time to be a left-leaning Zionist Jew in Maine.
Graham Platner, who suspended his ill-fated Senate campaign last week, electrified my friends and neighbors with his grave, light-blue-collar eloquence. He got them excited to vote for someone — not just against President Donald Trump and Sen. Susan Collins. In a state known for delivering temperate and sagacious senators, including George Mitchell, Olympia Snowe and Angus King, Platner brought a fire and passion that more befit our times.
Part of his appeal, and what allowed Mainers to slalom past so many red flags, was the aura of brave truth-teller he cultivated. He seemed unafraid to name our true enemies: billionaires, mega-corporations, Republicans, corporate Democrats, and yes, AIPAC.
The railing against AIPAC as the source of all evil made me uncomfortable, even as it’s become normalized. Add in that infamous Nazi tattoo, and the throngs of people cheering his every word, and any Jewish Mainer had a right to feel they were in a strange new wilderness.
On the one hand: How could I vote for someone who I feared might make this country less safe for my Jewish children? On the other: How could I vote for someone who supports Trump, whose policies also makes this country less safe for my children?
I had trouble squaring the fear so many of my Jewish friends felt at Platner’s candidacy with the exultation of my non-Jewish friends. There is a great Maine saying for when you need more information before you commit to a stance: “Hard telling not knowing.”
I didn’t know enough, so I couldn’t tell how much to worry. So I endeavored to speak to the guy about it.
Maine is a small state, and you can actually do that kind of thing. I went to the Passover Seder that Platner’s campaign put on, and I parlayed that into a conversation. I came out of that experience cautiously optimistic that Graham Platner is not an actual Nazi, or even an antisemite. But I was still relieved to see him step back from the race — even though I took no joy in it.
Troubled Jewish bona fides
There were plenty of reasons to have some faith that Platner wouldn’t be as disastrous for Jews as many of my friends feared. I met the lovely Jewish family in whose Bangor home a young Graham shared many a Shabbos dinner. His campaign staff who I met would have set off even the least sensitive Jewdar. He was clearly comfortable at the Seder he hosted, and it clearly was far from his first.
When we spoke on the phone, he talked about the deep love he has for his Israeli family members, including his step-brother: a serious, hawkish Israeli security analyst with Maine roots. That gave him a human connection to the conflict that few Mainers have. He believed he’d spoken out forcefully against antisemitism.
But his language about Israel was reckless, I told him, and I implored him to be more careful. While he knew and loved individual Jews, most Mainers did not: our community in this state is very small. The impact of his insistence that Israel was committing genocide might not match his intent. Criticism of Israel is valid, but the recent increase in its intensity has been paralleled by an increase in attacks on American Jews.
Platner’s response concerned me. He told me that it was the policies of the Netanyahu government that were most responsible for that spike in violent antisemitism — not the people actually trying to kill us. I asked him to use his platform and his unique perspective to move people away from hatred. He repeated that Israel was committing genocide, and that he would continue to speak out against antisemitism.
We ended the call and I thought about Yehuda Amichai’s wise line: “From the place where we are right/ flowers will never grow/ in the spring.”
An aborted story of redemption
Somehow me saying “I told you so” to my friends left saddened and angered by Platner’s withdrawal from the race following an allegation of sexual assault didn’t make them feel better.
And even I wasn’t sure exactly what the “I told you so” would mean. I’d been clear that he wasn’t reliable, that his political vision didn’t make up for a lack of personal judgment or record. But I myself had tried to see my way past those concerns, too. To be quite honest, although it’s probably anathema to say so given the charges against him, I kind of liked the guy as a person. His clunky, tearful exit video hurt to watch.
The story of redemption that Platner and his campaign told was a welcome antidote to the turbocharged version of manhood pushed by so many on the right. That his downfall came from a revelation of an act that felt like the embodiment of how toxic that vision can be only contributes to the overall feeling of brokenness.
Now several other viable candidates with half of the charisma will try to gather all of the energy he created. And I wonder: in these furious, truncated weeks of campaigning — the Democratic party must select a candidate by July 27 — which of them will take the shortcut to the progressive heart by bashing Israel the most? If one says Israel is bad, must the next say it is worse?
It’s for the best — but also alarming — that we’re about to have new insight into how much of Platner’s coalition was built upon this rhetoric. Already Shena Bellows, a top candidate and former head of the Holocaust and Human Rights Center of Maine, has hesitatingly taken to using the word “genocide” to describe Israel’s actions in Gaza. Who will be next up to take a swing?
What terrifies me about Platner, and many others on the anti-Israel left, is that they seem to be casually playing with a darkness they do not understand. (The same could be said of Platner’s erstwhile Nazi tattoo, if we’re to believe he truly didn’t understand its meaning when he got it.) They risk building a permission structure for hatred of Jews, whether they intend to or not.
I will be looking for the candidate who refuses to add another brick to that structure, although I don’t know if any of them have the courage to abstain.
Meanwhile, ICE just killed an innocent man in Biddeford, Maine in front of his daughter. This madness, too, has to stop. Which madness do we prioritize? And how much of one madness will we accept in order to stop another?
This is the place of confusion that many of us are in. The only answer I have is that it’s hard telling not knowing.
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Bagels are hanging from the trees in Beijing. Is China bagelmaxxing?
I was strolling through a gleaming new mall complex in Beijing beside a couple walking their robot dog when I stumbled upon the bagel tree. Its branches, though bare of leaves, bore giant bagel sculptures, hanging from its boughs on translucent string. In front was a sign proclaiming, “Beigel Tree by New York Bagelous Museum.”
Beigel Tree by New York Bagelous Museum, it turned out, was a new offshoot of the viral New York Bagelous Museum, a growing bagel chain with five shops across three Chinese cities.
The New York Bagelous Museum would seem, at least in name, to be a nod to New York Jewish culture. These days, China isn’t so hot on either of those things. The Chinese government sees America as a country in decline and often points towards visible poverty in major American cities, like New York, as a sign of this. While China used to be nearly free of Jew-hatred, there has seen a rise of antisemitic posts and rhetoric on Chinese social media platforms. The government tightly controls what is posted on these platforms, but there has seemingly not been censorship of antisemitic posts.
In this environment, the proliferation of New York Bagelous Museums was surprising. I’d been living in China for nearly a year pursuing a Masters in Global Affairs, and I couldn’t help but wonder what this new development in Beijing-New York relations was all about. I went to see for myself.
Inside, the shop was decorated less like a New York bagel shop and more like a New England bed and breakfast. Instead of sturdy linoleum, it has hardwood floors. Customers sat on benches with green velvet pillows, noshing on bagels and sipping coffee. The shop’s exposed brick walls are hung with oil paintings, photos of New York City, and one tapestry depicting a famous 1963 photo of John and Jackie Kennedy’s family at Hyannisport. I found myself thinking, wouldn’t a portrait of Ruth Bader Ginsburg be more appropriate?

Well, yes, but the shop isn’t exactly meant to be a faithful duplicate of a New York bagel shop. The likely inspiration for the store comes not from New York but from Seoul. In 2021, Seoul experienced its own bagel craze when a store called London Bagel Museum opened up, drawing two-hour-plus lines.
The Bagel Museum is, in no way, a museum. Besides the bagel part, the rest of the name is arbitrary. According to a Korea Times article, the store’s name simply “combines the founder’s favorite words.”
Two years later, in 2023, New York Bagelous Museum opened its first location in Shanghai. Like many Chinese companies, it was welcomed into this world with copycat allegations. The two shops are nearly identical, even including the font on the marquee, the interior design and the artwork on the packaging. The main difference is that one features a Union Jack while the other features the Statue of Liberty.
The mission statement on the shop’s page on WeChat, the popular Chinese social media application, says that the founders started the company because they wanted “to create a unique American museum-style bagel shop” and for their customers “to enjoy and feel the atmosphere from the American 50s and 60s.”

Though the menu did feature a lox and cream cheese bagel, the rest of the options were unrecognizable to this New Yorker. The signs were written in both English and Chinese. Some bagels were pre-made sandwiches. One featured sweet red bean paste and a slab of butter. Another was stuffed with cream cheese and topped with sticky syrup and rose petals. The sandwiches were artfully put together, unlike the slapdash constructions you find in New York. Other bagels had fillings rolled into the dough, like the Mexican pepper bagel, stuffed with asiago and salami. My friends and I got these, as well as a blueberry sandwich and chocolate bagel, to try.
Notwithstanding the unorthodox flavors, upon taking a bite, I realized that these were bagels in name only. While they did have some of the chewiness of a bagel, they didn’t have the density or the hard exterior. This is likely because, in making the bagels, New York Bagelous Museum doesn’t boil them, something I learned while watching bakers make them through a window into the kitchen. Besides the shape, there wasn’t much separating the bagels from a bread roll.

At the New York Bagelous Museum, I found few traces of New York, bagels, or museums. But the average Chinese customer probably wouldn’t realize the difference between this shop and the real deal, just like the average American eating Chinese takeout wouldn’t realize the gulf between the Chinese food in America and that in China.
It doesn’t seem like those who visit New York Bagelous museums are all that attracted by New York, much less New York Jewish culture. Instead, judging by the myriad posts from Chinese social media about the shop, it’s merely because the shop is viral. Many reviews mention the bagels, but a lot mention another fact: the shop, with its approximated Americana and absurdly stuffed sandwiches, is a great place in which to take photos.
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