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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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This politician refused to say ‘Happy Hanukkah,’ then blamed ‘political correctness’ for the backlash
An elected official in North Carolina who refused to say “Happy Hanukkah” during a board meeting later confirmed his position during an interview.
“I’m going to defend my right to say ‘Merry Christmas,’ and I’m not going to apologize for saying ‘Merry Christmas,’” Chris Chadwick, chairman of the Carteret County Board of Commissioners, said in a phone interview with the Forward.
Chadwick made the initial comment, first reported by Coastal Review, at a Monday meeting of the commission, which serves beachside towns along North Carolina’s Crystal Coast. The commission has seven members, all Republicans.
As Chadwick was wrapping up the commission meeting, he wished the group a Merry Christmas, and Commissioner Marianne Waldrop whispered, “We haven’t said ‘Happy Hanukkah.’”
“No, we don’t say that,” Chadwick replied, as Waldrop’s mouth fell agape.
Chadwick continued, “I want to wish everybody Merry Christmas and a Happy New Year —”
“And Happy Hanukkah,” Waldrop interjected, louder this time.
“— and we appreciate y’all coming,” Chadwick concluded.
“I was setting you up for success, not failure,” Waldrop said as the board adjourned.
Chadwick, elected in 2022, said Waldrop caught him off guard, and he didn’t appreciate her “trying to tell me what to say.” He said his comment reflected that he celebrates Christmas, not Hanukkah, in his family, but he meant “nothing derogatory to Jewish people or Hanukkah or anything like that.”
He added that “there’s so much political correctness out there now, it’s hard to keep on top of it. It was a simple ‘Merry Christmas,’ and it just got turned into something that it wasn’t.”
Chadwick said he understood why Jews might be sensitive to his comments after Sunday’s deadly attack on a Hanukkah celebration in Sydney, but he hadn’t heard about the terror attack at the time of Monday morning’s meeting.
Asked if he would include both holidays moving forward, Chadwick responded that he “could, but we don’t have many Jewish people here, so we’re just not used to doing it.”
An estimated 350 Jews lived in Carteret County in 2024, out of a total population of around 70,000.
Chadwick said he had spoken to a number of Jewish constituents about the incident who “understood completely” and taught him that Hanukkah lasts eight days.
But the remark did not sit well with Leonard Rogoff, president and historian of Jewish Heritage North Carolina.
“At a moment when Jews have been slaughtered in Australia for celebrating their holiday, when armed police guard synagogues here in North Carolina as Jews worship, for the county commissioner to refuse to acknowledge his Jewish neighbors and fellow citizens is not in keeping with the spirit of the holidays,” Rogoff told the Coastal Review. “How could Jews not take offense?”
Asked if he would do anything differently in retrospect, Chadwick said “looking back, she probably should have made her comments during her time, and let me make my comments.”
The post This politician refused to say ‘Happy Hanukkah,’ then blamed ‘political correctness’ for the backlash appeared first on The Forward.
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Guinness World Records’ Exclusion of Israel Is ‘Deceptive,’ a Form of False Advertising, Advocacy Group Says
Guinness World Records Day 2025 at Elbtor Mobile in Hamburg, Germany. Photo: Marcus Brandt via Reuters Connect
Guinness World Records is guilty of false advertising for refusing to log the accomplishments of Israelis in its publications, the Louis D. Brandeis Center for Human Rights Under Law has complained to the US Federal Trade Commission in a letter demanding that the agency use its authority to stop the allegedly mendacious practice.
GWR annually publishes a Guinness World Records book, commemorating a range of human achievements, from feats of scientific discovery to musical endeavors which yielded massive record sales. However, as previously reported by The Algemeiner, GWR suspended its processing of applications reporting new records achieved in Israel and the Palestinian territories in November 2023, shortly after the war in Gaza started following Hamas’s Oct. 7 massacre across southern Israel.
“We are aware of just how sensitive this is at the moment,” GWR, published by the Jim Pattison Group, said in a statement issued earlier this month after the policy excluded an Israel charity’s being recognized for holding the single largest gathering of kidney donors in one place. “We truly do believe in record breaking for everyone, everywhere but unfortunately in the current climate we are not generally processing record applications from the Palestinian Territories or Israel, or where either is given as the attempt location, with the exception of those done in cooperation with a UN humanitarian aid relief agency.”
GWR’s explanation does not change the fact that it is excluding the world’s lone Jewish state from the world community over a war it did not start, the Brandeis Center said in Tuesday’s letter, arguing that, as such, Guinness World Records cannot literally claim to represent all of the world.
“They don’t have a right to deceive their readership and customer base by claiming that it is publishing ‘world records,’” Brandeis Center chairman and founder Kenneth Marcus said in a statement. “We have seen again and again that Israelis are capable of besting the competition and achieving international success. Any so-called ‘world record’ excluding such talented challengers must at a minimum carry an asterisk to disclose that it is not truly a record for the entire world.”
At the least, Marcus charged, GWR should issue refunds to customers, adding, “To the extent that GWR has been deceptively selling mislabeled products to the public, it should provide their money back.”
Notably, GWR accepts hundreds of applications annually from China, a country whose government has reportedly imprisoned more than a million Uyghurs, a predominantly Muslim ethnic minority, in concentration camps. According to leaked documents from inside China, detainees in these camps have been subjected to rape, torture, forced labor, brainwashing, and forced sterilization. The US Holocaust Memorial Museum and the State Department under both the Trump and Biden administrations have assessed China is committing genocide against the Uyghurs.
Israel, by contrast, counts some 2 million Arab Muslims as full citizens in what is the only liberal democracy in the Middle East.
Chinese residents perform square dance during an attempt to set a new Guinness World Record in Chongqing, China, Nov. 7, 2016. Photo: Oriental Image via Reuters Connect
GWR has also been accused of sending mixed signals about its organization’s purported political neutrality. Its website states that it is “determined to protect the integrity of our records by remaining politically neutral.” However, following Russia’s invasion of Ukraine in 2022, GWR “ceased” operations in Russia and Belarus, describing the decision as a “meaningful expression of our support and solidarity.”
It continued, “This means all current business, as well as all open conversations around future business relating to publishing, record consultancy and television productions. We are also exploring how we can prevent advertising across our digital platforms from these regions. We join calls for an end to fighting in Ukraine, and in any country or region where violence and fear preside over diplomacy or peace.”
At the same time, GWR welcomes many other countries in which “violence and fear preside over diplomacy or peace,” the Brandeis Center’s letter noted.
“GWR published the 2014 world record for longest talk show broadcast by a Damascus studio aligned with Bashar al-Assad,” the Brandeis Center said, quoting its letter to the FTC. “That record came not long after the Syrian dictator’s sarin gas attack on the nearby Ghouta suburb of Damascus. More recently, GWR featured an Iranian jump rope record achieved in February 2023 while the Islamic Republic was actively rounding up tens of thousands of participants in the Women, Life, Freedom protests.”
Days after GWR’s policy of excluding Israel received headlines this month, the nonprofit organization StandWithUs sent a letter to members of the Florida State Board of Administration calling on the state of Florida to investigate GWR over its ban on applications from Israel and to ensure that public funds do not support companies engaged in such a “discriminatory policy” against the Jewish state.
StandWithUs Saidoff Law, which carries out legal action for the pro-Israel group, requested that the board investigate GWR and its affiliate Guinness World Records North America regarding the “boycott policy” to see if they should be included on Florida’s official list of “Scrutinized Companies or Other Entities that Boycott Israel” in accordance with Florida law. Guinness World Records North America is registered in Florida as a foreign profit corporation.
Follow Dion J. Pierre @DionJPierre.
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NFL Player Vows to Do Touchdown Dance Invoking Antisemitic Trope
Puka Nacua during a livestream appearance. Photo: Screenshot
Los Angeles Rams wide receiver Puka Nacua promised during a livestream appearance on Wednesday to do a dance following his next touchdown that includes an antisemitic trope.
The 24-year-old professional football player appeared in a livestream with online streamers Adin Ross and N3on. Aside from calling out NFL referees, Nacua learned a dance that Ross taught him. The moves included Ross spinning the football on the ground, flexing, and then leaning in while rubbing your hands together. Nacua performed the touchdown dance, following Ross’s request, and then the Rams player promised to perform it during a game.
Critics online have argued the moves in the dance promote antisemitic stereotypes about the Jewish community, noting the livestream took place mere days after 15 people were murdered in the deadly antisemitic attack against Jews celebrating the first night of Hanukkah in Sydney, Australia. Dozens of people were also wounded.
Puka Nacua will be doing Adin Ross’s ICONIC JEWISH DANCE for his next touchdown celebration
pic.twitter.com/W2dQL4kSMB
— AdinUpdate (@AdinUpdate) December 17, 2025
Nacua and the NFL have not publicly commented on the offensive touchdown dance. The Rams are playing on Thursday night against the Seattle Seahawks. If Nacua scores a touchdown, viewers will be waiting to see if he performs the antisemitic dance Ross taught him. The Provo, Utah, native, has been described as one of the best receivers in the league.