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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Israeli Artist Forced to Close Mexico City Exhibit for ‘Safety Reasons’ After Antisemitic Harassment, Vandalism
Pro-Palestinian protesters and vandals hold a flag during a demonstration against Amir Fattal, an openly Zionist Israeli graphic artist. They later spray-painted the facade of the private KÖNIG GALERIE gallery, where he was exhibiting some of his AI-generated works. Photo: Gerardo Vieyra / SOPA Images via Reuters Connect
An Israeli artist based in Berlin was forced to close his solo exhibition at a Mexico City gallery a week earlier than planned following continued antisemitic harassment, a protest at his exhibit, and vandalism of the gallery.
Artist and curator Amir Fattal shared the news on Instagram about the closing of his exhibit, “I’m Just Here For The Pool,” at the König contemporary art gallery. The show opened on Feb. 3 and was expected to close on April 1, according to the gallery.
On March 26, pro-Palestinian activists spray-painted antisemitic and anti-Israel messages and symbols across the outer walls of the König gallery. Swastikas, Star of Davids, the word “Nazi,” and more offensive messages were spray-painted along with the number “666.” The number is used by the Aryan Brotherhood, a white supremacist group, and it signifies the “number of the beast,” according to the Anti-Defamation League. On the door of the gallery, a vandal carved a swastika and the phrase “acqui hay terroristas,” which translates in English to “here there are terrorists.” The same phrase was written in chalk on the street in front of the gallery, according to photos shared by Reuters.
On March 21, during a guided tour of the gallery, roughly 15 demonstrators gathered outside, chanted against Fattal, and called him “a murderer” and “a Mossad agent,” according to Artnet.
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Israeli Forces to Expand Control in Southern Lebanon as Defense Chief Outlines Long-Term Security Plans
Smoke rises after an Israeli strike, amid escalating hostilities between Israel and Hezbollah, as the US-Israeli conflict with Iran continues, in southern Lebanon, March 28, 2026. Photo: REUTERS/Stringer
Israeli Defense Minister Israel Katz announced on Tuesday that the Israel Defense Forces (IDF) will maintain security control over territory in southern Lebanon up to the Litani River even after active ground operations against Hezbollah conclude, signaling plans for a sustained Israeli security presence along the northern front.
During a press briefing, Katz pointed to a shift beyond limited cross-border raids, outlining plans for a long-term security presence and the creation of a buffer zone as part of a broader effort to reshape the security landscape in Lebanon.
Under this new plan, the IDF will move to dismantle terrorist infrastructure in border villages using operational methods similar to those employed in the Gaza Strip against Hamas, aiming to permanently eliminate the threat of cross-border raids and anti-tank fire targeting Israeli frontline communities.
“The return of more than 600,000 southern Lebanese residents who fled north of the Litani River will remain completely prohibited until the security of Israel’s northern residents is guaranteed,” the Israeli defense chief said.
Katz also announced the IDF plans to establish a new defensive line inside Lebanese territory once the ground campaign concludes.
“The IDF will maintain security control over the entire area up to the Litani River, including all bridges, while fully neutralizing Radwan’s forces and destroying their weapons,” he said, referring to Hezbollah’s elite units.
“We are determined to separate Lebanon from Iran’s influence, to uproot the snake’s teeth, and eliminate Hezbollah’s threat capability,” Katz continued. “The situation in Lebanon will change once and for all — we will enforce security just as we do in Syria and Gaza.”
During a cabinet meeting on Tuesday, Israeli Prime Minister Benjamin Netanyahu outlined a tougher operational approach to the campaign in Lebanon, emphasizing shifts in battlefield tactics following the heavy toll the fighting has taken.
“I have ordered our soldiers to avoid entering buildings whenever possible, using mechanical engineering equipment and heavy weapons instead,” Netanyahu said, explaining that the goal is to “minimize casualties” and to safeguard soldiers on the ground.
With prospects of potential ceasefire negotiations with Iran to end the ongoing war still uncertain, Netanyahu said Israel is shaping a new security reality along its northern border and will act independently of any agreement possibly reached with Tehran.
“Even if an agreement is reached with Iran, a ceasefire in Lebanon cannot be imposed on us — that must be Israel’s own independent decision,” the Israeli leader said.
The Iranian regime backs and ultimately commands Hezbollah, having formed the Lebanese terrorist group in the 1980s and, since then, providing significant amounts of weapons, funding, and training.
Last week, Hezbollah Secretary General Naim Qassem warned that negotiating with Israel while under fire would amount to forced surrender, adding that his fighters are prepared to continue operations “without limits.”
With a ground maneuver underway to expand a defensive zone in southern Lebanon, the IDF says it has eliminated over 850 Hezbollah terrorists since fighting began earlier this month, while continuing to dismantle the group’s command and weapons infrastructure.
Israel has intensified strikes targeting Hezbollah, particularly south of the Litani River, where the group’s operatives have historically been most active against the Jewish state. Hezbollah opened fire on Israel earlier this month, just a few days after the US and Israel launched their joint military campaign against Iran.
Israel has long demanded that Hezbollah be barred from carrying out activities south of the Litani, located roughly 15 miles from the Israeli border.
Although the overall number of attacks has decreased, Hezbollah continues to launch significant strikes against civilian areas while maintaining sustained operations targeting IDF forces in southern Lebanon.
In just the first month of the conflict, Israeli officials report that Hezbollah has carried out more than 900 coordinated attacks, marking a sharp increase in cross-border activity and a broader expansion of its operations across the region.
On Sunday, Israeli forces intercepted a Hezbollah a terrorist cell disguised as paramedics who tried to transport weapons in an ambulance.
For years, Hezbollah has embedded command posts, weapons depots, snipers, and troops within Shiite villages, situating them in the heart of civilian centers near schools, hospitals, mosques, and main roads to turn entire communities into battlefields.
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Newest Members of the IDF’s Ultra-Orthodox Hasmonean Brigade Get Their Berets
Illustrative: Members of the Hasmonean Brigade during their beret ceremony at the Western Wall on Aug. 6, 2024. Photo: Screenshot
The third set of soldiers in the Hasmonean Brigade, the Israel Defense Force’s first ultra-Orthodox brigade, completed eight months of training earlier this month and received their dark blue berets at the end of a beret march of approximately 40 kilometers, according to the Israeli news outlet Walla.
The troops will join the regular forces of the Hasmonean Brigade, which was established in 2024 and has participated in military operations in Syria, the West Bank, the Gaza Strip, and southern Lebanon. Members of the brigade live an ultra-Orthodox lifestyle, and their blue berets reportedly symbolize the sky. The brigade is named after the Hasmonean Jewish dynasty that ruled Judea, and liberated Jerusalem and the Temple from oppressive Greek rule.
In February, members of the Hasmonean Brigade’s Yonatan Battalion completed its first-ever battalion-level exercise in the Golan Heights area, “marking the conclusion of the battalion’s operational certification process and its preparation for operational activity,” according to the military. During the exercise, the soldiers were trained in combat in open terrain, targeted operations, and urban warfare scenarios. It took place mere weeks after the start of the Israel-Iran war, also known as Operation Roaring Lion.
“You can be ultra-Orthodox and be a combat soldier – you are making history,” Commander of the Ground Forces, Major General Nadav Lotan, said at the time. “The Hasmonean Brigade continues to establish itself as a combat brigade within the ground forces. This exercise, along with the establishment of the battalions, marks another significant step forward. I am proud of you – the brigade’s troops and commanders. You operate at a high operational standard while preserving your unique identity.”