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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight
(JTA) — Newly released federal investigative documents and a looming congressional deposition have renewed scrutiny of Leslie Wexner, the Ohio billionaire philanthropist long known in the Jewish world for his leadership and largesse — and more recently for his decades-long association with the late financier and convicted sex offender Jeffrey Epstein.
Wexner, the founder of retail giant L Brands and the Wexner Foundation, was publicly named Tuesday by U.S. Rep. Ro Khanna as one of six powerful men whose identities had been redacted from millions of pages of “Epstein Files” released Jan. 30 by the Department of Justice under the Epstein Files Transparency Act.
Khanna, speaking from the floor of the House, said the FBI had labeled Wexner an “unindicted co-conspirator” in investigative documents drafted shortly after Epstein’s 2019 death, although the files also note “limited evidence” against him.
The appearance of Wexner’s name in those unredacted records, and the broader controversy over redactions, has thrust the 88-year-old benefactor back into public debate. Wexner has not been charged with any crime in connection with Epstein’s sex-trafficking offenses and has repeatedly denied knowledge of Epstein’s criminal conduct. Prosecutors and Justice Department officials emphasized that inclusion in the files does not equal guilt.
The relationship between the two men began in the late 1980s, when Wexner brought Epstein on as a financial adviser; Wexner later granted Epstein power of attorney beginning in 1991, and federal records describe how Epstein used that authority in property and other transactions before the two men reached a 2008 settlement in which Epstein paid Wexner $100 million after Wexner accused him of theft or misappropriation. Wexner publicly accused Epstein of theft before his death, but the size of the repayment was revealed in the latest documents.
Within the Jewish community, Wexner has been a towering figure: his foundation’s prestigious fellowships have trained waves of rabbis, lay leaders and nonprofit executives, and his philanthropy has funded Jewish education and institutions for decades. But the Epstein connection has been a source of tension. In recent years, Jewish leaders who benefited from Wexner-funded programs publicly wrestled with what some described as an “unease” about his past association with Epstein. At least two rabbis have made public commitments to donate to victims of sex trafficking to compensate for the benefits they received from his Jewish philanthropy.
Amid the latest disclosures, Wexner is slated to give sworn testimony before the U.S. House Committee on Oversight and Government Reform on Feb. 18, in what is expected to be a closed deposition rather than an open hearing. Committee leaders have not said whether the transcript will be released publicly, a decision that could shape how much light is shed on the nature of Wexner’s ties to Epstein.
The post Unredacted Epstein files and planned deposition thrust Jewish philanthropist Leslie Wexner back into spotlight appeared first on The Forward.
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Trump Says No ‘Definitive’ Agreement With Netanyahu, US Talks With Iran to Continue
US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu reach to shake hands at a joint press conference in the State Dining Room at the White House in Washington, DC, US, Sept. 29, 2025. Photo: REUTERS/Jonathan Ernst
President Donald Trump said after talks with Israeli Prime Minister Benjamin Netanyahu on Wednesday they reached no “definitive” agreement on how to move forward with Iran but he insisted negotiations with Tehran would continue to see if a deal can be achieved.
Netanyahu, who had been expected to press Trump to widen diplomacy with Iran beyond its nuclear program to include limits on its missile arsenal, stressed that Israel’s security interests must be taken into account but offered no sign that the president made the commitments he sought.
In their seventh meeting since Trump returned to office last year, Netanyahu – whose visit was more muted than usual and closed to the press – was looking to influence the next round of US discussions with Iran following nuclear negotiations held in Oman last Friday.
The two leaders spoke behind closed doors for more than two and a half hours in what Trump described as a “very good meeting” but said no major decisions were made and stopped short of publicly accepting Netanyahu’s entreaties.
Trump has threatened strikes on Iran if no agreement is reached, while Tehran has vowed to retaliate, stoking fears of a wider war as the US amasses forces in the Middle East. He has repeatedly voiced support for a secure Israel, a longstanding US ally and arch-foe of Iran.
In media interviews on Tuesday, Trump reiterated his blunt warning to Iran, while saying he believes Tehran wants a deal.
“There was nothing definitive reached other than I insisted that negotiations with Iran continue to see whether or not a Deal can be consummated,” Trump said in a social media post after the meeting with Netanyahu. “If it can, I let the Prime Minister know that will be a preference.”
“If it cannot, we will just have to see what the outcome will be,” Trump added, noting that the last time Iran decided against an agreement the US struck its nuclear sites last June.
TRUMP SAYS NO TO IRANIAN NUCLEAR WEAPONS, MISSILES
Trump told Fox Business in an interview broadcast on Tuesday that a good deal with Iran would mean “no nuclear weapons, no missiles,” without elaborating. He also told Axios he was considering sending a second aircraft carrier strike group as part of a major US buildup near Iran.
Israel fears that the US might pursue a narrow nuclear deal that does not include restrictions on Iran‘s ballistic missile program or an end to Iranian support for armed proxies such as Hamas and Hezbollah, according to people familiar with the matter. Israeli officials have urged the US not to trust Iran‘s promises.
Iran has rejected such demands and says the Oman talks focused only on nuclear issues.
“The Prime Minister emphasized the security needs of the State of Israel in the context of the negotiations, and the two agreed to continue their close coordination and tight contact,” Netanyahu’s office said in a statement after Wednesday’s talks.
The two leaders had also been expected to talk about potential military action if diplomacy with Iran fails, one source said.
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions but has ruled out linking the issue to missiles.
“The Islamic Republic’s missile capabilities are non-negotiable,” Ali Shamkhani, an adviser to Iran‘s supreme leader, said on Wednesday.
Netanyahu’s arrival at the White House was lower-key than usual. The two leaders were shown shaking hands in a photo released by the Israeli Embassy. But unlike previous Netanyahu visits with Trump, a press pool was not allowed into the Oval Office. It was not immediately known why he received such low-profile treatment.
GAZA ON THE AGENDA
Also on the agenda was Gaza, with Trump looking to push ahead with a ceasefire agreement he helped to broker. Progress on his 20-point plan to end the war and rebuild the shattered Palestinian enclave has stalled, with major gaps over steps such as Hamas disarming as Israeli troops withdraw in phases.
“We discussed the tremendous progress being made in Gaza, and the Region in general,” Trump said after the meeting.
Netanyahu’s visit, originally scheduled for Feb. 18, was brought forward amid renewed US engagement with Iran. Both sides at last week’s Oman meeting said the negotiations were positive and further talks were expected soon.
Trump has been vague about broadening the negotiations. He was quoted as telling Axios on Tuesday that it was a “no-brainer” for any deal to cover Iran‘s nuclear program, but that he also thought it possible to address its missile stockpiles.
Iran says its nuclear activities are for peaceful purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
During a 12-day war last June, Israel heavily damaged Iran‘s air defenses and missile arsenal. Two Israeli officials say there are signs Iran is working to restore those capabilities.
Trump threatened last month to intervene militarily during a bloody crackdown on anti-government protests in Iran, but ultimately held off.
ISRAEL WARY OF A WEAKENED IRAN REBUILDING
Tehran’s regional influence has been weakened by Israel’s June attack, losses suffered by its proxies in Gaza, Lebanon, Yemen and Iraq, and the ousting of its ally, former Syrian President Bashar al‑Assad.
But Israel is wary of its adversaries rebuilding after the multifront war triggered by Hamas’s Oct. 7, 2023, assault on southern Israel.
While Trump and Netanyahu have mostly been in sync and the US remains Israel’s main arms supplier, they appear to be at odds on another key issue.
Part of Trump’s Gaza plan holds out the prospect for eventual Palestinian statehood – which Netanyahu and his coalition have resisted.
Netanyahu’s security cabinet on Sunday authorized steps that would make it easier for Israeli settlers in the West Bank to buy land while granting Israel broader powers in what the Palestinians see as part of a future state.
The decision drew international condemnation, and Trump on Tuesday reiterated his opposition to West Bank annexation.
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Gaza Peace Plan Stalls Amid Reports of US Allowing Hamas to Keep Some Arms, Israel Readying New Offensive
Israeli military vehicles drive past destruction in Gaza, as seen from the Israeli side of the Israel-Gaza border in southern Israel, Jan. 21, 2026. Photo: REUTERS/Amir Cohen
The US-backed plan to end the war in Gaza appears to have hit major roadblocks, with Hamas reportedly being allowed to keep some small arms and Israel readying its military for a new offensive to disarm the Palestinian terrorist group.
According to a New York Times report, officials involved in the US-led Board of Peace have drafted a plan that would let Hamas retain small arms while giving up longer-range weapons, a move Israeli officials warn would let the terrorist group maintain its grip on Gaza.
The compromise could further strain the already fragile ceasefire, under which further Israeli military withdrawals from Gaza are tied to Hamas’s disarmament.
The draft plan reportedly calls for a “phased disarmament” of Hamas over several months, with heavy weapons “decommissioned immediately.” However, details remain unclear on where surrendered arms would go or how the plan would actually be enforced.
The initial framework would also require “personal arms” to be “registered and decommissioned” as a new Palestinian administration takes charge of security in the war-torn enclave.
Israel has previously warned that Hamas must fully disarm for the second phase of the ceasefire to move forward, pointing to tens of thousands of rifles and an active network of underground tunnels still under the Islamist group’s control.
If the Palestinian terrorist group does not give up its weapons, Israel has vowed not to withdraw troops from Gaza or approve any rebuilding efforts, effectively stalling the ceasefire agreement.
The Israel Defense Forces (IDF) currently occupy 53 percent of the Strip, with most of the Palestinian population living in the remaining portion of the enclave under Hamas control.
Israeli Prime Minister Benjamin Netanyahu has insisted the country will not accept anything less than the full demilitarization of Gaza, pledging to prevent Hamas from carrying out another attack like its Oct. 7, 2023, invasion of and massacre across southern Israel. The attack, in which Hamas-led Palestinian terrorists killed 1,200 people, kidnapped 251 hostages, and perpetrated rampant sexual violence, launched the war in Gaza, where Hamas had total governing control before Israel’s military campaign.
Under US President Donald Trump’s 20-point Gaza peace plan, phase two would involve deploying an international stabilization force (ISF), beginning large-scale reconstruction, and establishing a Palestinian technocratic committee to oversee the territory’s administration.
According to media reports, the ISF could total around 20,000 troops, though it remains uncertain whether the multinational peacekeeping force will actually help disarm Hamas. Indonesia, one of the contributing members, announced this week that it could provide up to 8,000 soldiers.
Hamas has repeatedly rejected disarmament, with senior official Khaled Meshal most recently suggesting that the group has never agreed to surrender its weapons.
“As long as there’s an occupation, there’s resistance,” Meshal said during the Al Jazeera Forum in Doha on Sunday.
Amid rising tensions, Israel is planning to resume military operations in the Gaza Strip to forcibly disarm Hamas, with the Times of Israel reporting that the IDF is drawing up plans for a renewed major offensive.
Israeli Defense Minister Israel Katz warned that Hamas will be disarmed by force if it continues to violate the ceasefire and pose a threat to Israel’s security.
“If Hamas does not disarm in accordance with the agreed framework, we will dismantle it and all of its capabilities,” the Israeli defense chief said this month.
Since the ceasefire took effect last year, both sides have accused each other of violations. This month, Israeli officials said that Hamas “has violated the agreement and focused its efforts on restoring its military capabilities.”
If Israel undertakes a renewed offensive, it could be far more intense than the IDF’s previous operations in Gaza over the past two years of conflict, which were constrained by efforts to protect the hostages.
Israeli officials have insisted that Hamas terrorists will continue fighting as long as they have access to weapons.
Last week, the IDF announced that a Hamas terrorist responsible for a deadly 2004 double suicide bombing, which killed 16 Israeli civilians and wounded over 100, was killed in an Israeli airstrike in the Gaza Strip.
The operation was part of a series of targeted strikes against terrorist operatives, carried out in response to an attack by gunmen on Israeli troops in the northern Gaza Strip, during which a reservist officer was seriously wounded.
Captured in 2004 and sentenced to prison, Basel Himouni was later released and exiled to Gaza in a 2011 deal, in which Israel exchanged 1,027 terror prisoners for captive IDF soldier Gilad Shalit.
According to the IDF, since his release, Himouni “returned to recruiting attackers and directing terrorist activity.”