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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Shabbos Kestenbaum: The New Encampments
The “People’s University” encampment, established by Students for Justice in Palestine, on the campus of Smith College in April 2024. Photo: Screenshot
The encampments have returned. At Smith and Occidental Colleges, the ugliest form of campus bigotry since the 2024 Tentifada is back.
The 2023-2024 academic year saw an unprecedented wave of antisemitic incidents on American college campuses. Infamously, anti-Israel “encampments” — also known as the Tentifada — took over at least 80 campuses during this period. These pro-Hamas zones were designed to make Jewish students feel unsafe. Sadly, they’re here once again.
At Occidental College in Los Angeles, students set up the “Rafah to Jenin Liberated Zone.” Organizers recently called it the longest-lasting encampment since 2024. The radicals were handing out “No Zionists” pins and red inverted triangle stickers, a symbol Hamas uses to mark targets.
In 2024, Occidental settled a Title VI complaint filed by the Anti-Defamation League (ADL) and Brandeis Center, agreeing to implement sweeping reforms to address antisemitism. The agreement explicitly states that “no Zionist” litmus tests may constitute discrimination against Jewish or Israeli students.
At Smith College in Massachusetts, radicals occupied Chapin Lawn and renamed it “the People’s University.” They demanded divestment from Israel and called for a critical race theory curriculum. The president and chairwoman of the Board of Trustees agreed to sit down with the ringleaders. Despite this concession, the coordinators pledged to continue disrupting campus.
The Smith College jihad pajama party disbanded only after the college’s administration agreed to enter into sustained negotiations with the anti-Israel rule-breakers. The radicals openly stated that they will continue to disrupt campus life to demand divestment and threatened that “if the institution won’t give it to us, we will make it.”
Allowing these terror-supporting encampments to fester is a losing strategy for college administrators. It causes real damage, both physical and institutional, at the schools that fail to immediately disband them. Many colleges are now under investigation for failing to protect their students during the spring 2024 semester.
One of the most destructive tentifadas occurred at Columbia University. Pro-Hamas radicals seized the Butler library in May 2024, disrupted final exams, and targeted Jewish students. They besieged Hamilton Hall, smashed open the doors with hammers, injured security personnel, and barricaded themselves inside. Jewish faculty lost access to campus. Jewish students alleged structural antisemitism in a lawsuit. Ultimately, Columbia canceled in-person classes and commencement ceremonies for the remainder of the school year.
Across the United States, campus agitators vandalized property with swastikas and terrorist propaganda and defaced war memorials and statues of American heroes. They smashed and occupied buildings and poured cement into sewage systems. Jewish students faced violent threats and were blocked from getting to class. In some cases, physical violence resulted in the hospitalization of Jewish students. Due to the severity of the campus disruptions, many classes and graduation ceremonies were canceled across the country.
The Tentifada caused an estimated $3 million in property damage at the City College of New York, millions in damage at Cal Poly Humboldt, and $29 million across the University of California system, including new security measures, law enforcement, and the destruction of campus spaces. These incidents are just a small portion of the damage that was done by pro-Hamas radicals on American campuses during the 2023-2024 academic year.
The Tentifada was a dark chapter for American universities. Pro-Hamas campus radicals are now trying to start a new chapter of destruction and disorder. Administrators must not let them. The response should be immediate: disband the encampments, impose disciplinary proceedings, expel participants, and refer criminal conduct for prosecution. American universities exist to educate students, not to host pro-Hamas block parties.
Shabbos Kestenbaum is a political commentator at PragerU and a former lead plaintiff in a civil rights lawsuit against Harvard University.
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The Special Importance of Memory in Judaism
The entrance gate of a Jewish cemetery in Gauting, Starnberg, Upper Bavaria, Bavaria, Germany, on Nov. 8, 2020, is a wrought iron gate adorned with a Star of David. It stands between two stone pillars, leading into a tree-lined cemetery with gravestones and a pathway visible in the background. Photo by Michael Nguyen/NurPhoto via Reuters Connect
A few weeks ago, I conducted the funeral of Ron Plotkin, former owner of Monster.com and once a leading philanthropist in Los Angeles. In recent years, his life changed drastically — from prominence and influence to obscurity and hardship.
I knew Ron at his height and stayed in touch as others drifted away. By the time he died, there were no resources left — not even enough for a burial. We arranged for him to be laid to rest through charitable means at the Jewish cemetery in Commerce, California.
Sadly, we struggled to find 10 men to attend Ron’s funeral so Kaddish could be recited. A group from my synagogue agreed to come, but there were only nine of us. We stood in the blazing sun, waiting for a minyan.
Suddenly, a 10th man appeared: Shalom Raichik — originally from Los Angeles, now living in Baltimore — was at the cemetery just at that moment and agreed to join us.
After I recited Kaddish for Ron, Shalom asked if we could gather at another nearby grave to say Kaddish again, along with a memorial prayer.
“Who is it?” I asked. Shalom’s answer sent a chill through all of us. It is a story I cannot put out of my mind — a story about reclaiming someone who had disappeared from history.
We often think of death as a single, final event. But Jewish tradition introduces a powerful idea: a person can die twice. The first death is physical. The second is when they are forgotten — when no one remembers their name, or visits their grave, or even knows they existed.
The man we said Kaddish for that day is marked as “Ploni ben Avraham” — the Jewish equivalent of John Doe. We don’t know his name.
His story is tragic yet extraordinary: He survived the Holocaust, came to America alone, had no money and no family, and lived quietly in New York in obscurity.
At some point, he sought the help of Dr. Maurice Frey, a dentist and fellow refugee who had escaped Europe during the war. Dr. Frey was known for caring for penniless Holocaust survivors and treated this man without charge.
The patient, wanting to keep his dignity, insisted on giving something in return and arranged to donate his body to medical science, requesting his skull be given to Dr. Frey for educational use.
Years later, long after the encounter had been forgotten, a small package arrived containing the man’s skull. Dr. Frey tried to transfer it to the NYU School of Dentistry, but when they declined to take it, he kept it.
After his death, Dr. Frey’s widow moved to California, bringing the skull with her. There, she sought its disposal according to Jewish law and was directed to Chabad, who helped arrange a proper burial in 2021. Though only a skull remained, they honored the survivor and fulfilled the obligation to respect even the smallest remnant of a Jewish life.
Still, something was missing: There was no name, no marker, and no memory. Visitors to the cemetery unknowingly walked over his grave. A man who had survived the worst horrors was, even in death, being trampled, not by malice but by ignorance.
Finally, a small group decided to act, and this past January, they placed a modest stone, simply acknowledging that Ploni ben Avraham had existed and was not forgotten. And a few weeks ago, someone finally said Kaddish for him at his grave.
At Ron Plotkin’s funeral, having just buried a man once surrounded by success and admirers, but who died nearly alone, and then walking over to the grave of Ploni ben Avraham, I was struck by how fragile life and legacy can be.
Ron had a name and achievements, and was once celebrated, but at the end, there were barely 10 people at his funeral. Ploni ben Avraham had no name or notable achievements, and no family to remember him — yet, by chance, both were remembered on the same day. Their second death was averted.
At the end of Sefer Vayikra, in Parshat Bechukotai, the Torah presents consequences for the Jewish people’s fidelity or disregard for their responsibilities. It seems like a strict formula of reward and punishment: Follow God’s laws and you’ll receive blessings; abandon them, and hardship will follow.
And yet, within this passage, there is a quieter message. After the warnings and descriptions of suffering, the Torah offers a redemptive promise (Lev. 26:42): “I will remember My covenant,” says God.
That is the turning point. Even if everything falls apart — even if the people are scattered and shattered — God says: I will remember, I will always remember.
God teaches us that memory is the foundation of meaning. In Jewish thought, remembering is not merely recalling; it is restoring. When God says, “I will remember,” it is an active commitment: No matter how far we fall, we are never erased.
That is why we say Kaddish — not for the dead, but because memory sustains identity. It ensures a person’s life continues to echo in this world. We mark graves, tell stories, and cling to names — because the greatest tragedy is being forgotten.
That is why we tell stories about the dead, and that is why we refuse to let people disappear after they’re gone. Because the ultimate curse is not suffering, or even death. It is oblivion. And the ultimate redemption is not just survival. It is being remembered.
When we remember someone, we return them to the narrative. We restore their place in the story of our people. Ploni ben Avraham had no land, no family, and no possessions. He didn’t even leave a name. But we still remember him, and that is his redemption.
That day in the cemetery, I was reminded that in the end, what matters is not how loudly a person’s life is celebrated at its peak, but whether it is remembered after they are gone. And sometimes, in the most unexpected ways, we are invited to be part of that remembering.
The author is a rabbi in Beverly Hills, California.
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The BBC Tried to Blame Israel — but Exposed Hezbollah Instead
Men carry Hezbollah flags while riding on two wheelers, at the entrance of Beirut’s southern suburbs, in Lebanon, Nov. 27, 2024. Photo: REUTERS/Thaier Al-Sudani
It is well established that Hezbollah has not only turned southern Lebanon into a base for terrorism targeting Israel but also embedded itself deep within Beirut’s civilian suburbs.
Yet when the BBC reports from those same areas, it appears determined to obscure that reality.
That may not be surprising. As HonestReporting previously documented, Hezbollah tightly controls access and information available to foreign journalists. What reporters see — and therefore what international audiences are shown — is often filtered through Hezbollah’s interests.
When a Sky News crew reported from Lebanon earlier this year, journalists openly acknowledged the restrictions imposed on them. Hezbollah limited where they could go and what they could film following Israeli airstrikes, likely to conceal evidence of terrorist activity.
So, when BBC reporters arrive in Lebanon two months later and somehow fail to find evidence of Hezbollah’s presence, it is hardly coincidental.
The “BBC traces how 10 minutes of Israeli bombing brought devastation to Lebanon” investigation attempts to portray Israel as deliberately targeting Lebanese civilians. But the report itself repeatedly undermines that narrative.
1/
Even as @BBCNews wanders around Beirut attempting to prove that Israel deliberately targets civilians, it can’t avoid revealing some inconvenient truths.Let’s take a closer look at how the BBC can’t help covering for Hezbollah.
pic.twitter.com/WWs14Xwuwd
— HonestReporting (@HonestReporting) May 6, 2026
The very case study the BBC highlights gives the game away.
In Beirut’s Hay el Sellom suburb, a BBC journalist interviews Mohammed, whose son Abbas was killed in an Israeli airstrike on an apartment building in April 2026.
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We meet Mohammed, whose son was killed after Israel struck their apartment building.He tells the BBC he would never have stayed there had he known Hezbollah operatives were in the building… before showing his support for them when interviewed by local media. pic.twitter.com/Q6c8cDI09K
— HonestReporting (@HonestReporting) May 6, 2026
Mohammed claims that, had he known Hezbollah operatives were nearby, he would have left. But that admission directly undermines the BBC’s broader framing. It reinforces the reality that Israel’s operations are linked to Hezbollah’s presence, not random or indiscriminate attacks against civilians.
Another interviewee claims Israel is bombing Lebanon in an attempt to “take over” the country. Yet the report’s own details point to something else entirely: a campaign directed at Hezbollah infrastructure and operatives in an effort to restore security along Israel’s northern border.
According to the IDF, the April 8 strikes that reportedly killed Abbas also targeted more than 250 Hezbollah terrorists.
Ironically, while touring the suburb, the BBC journalist also filmed martyr posters of Ali Mohammed Ghulam Dahini, reportedly killed in the same strikes — corroborating Israeli media reports identifying him as a Hezbollah operative.
Yet the BBC still avoids acknowledging the obvious implication: these strikes were targeting Hezbollah personnel embedded within civilian areas.
Civilian deaths in war are tragic. But tragedy alone does not determine intent.
Under the laws of armed conflict, counterterrorism operations require assessing proportionality — weighing anticipated military advantage against potential civilian harm. In each example highlighted by the BBC, evidence of Hezbollah’s presence at the strike locations is difficult to ignore.
The report itself notes that Mohammed expressed support for Hezbollah in Arabic-language interviews, praising the group for “defending Lebanon.” But Lebanon would not require “defending” from repeated wars had Hezbollah not transformed civilian neighborhoods into military infrastructure.
The BBC acknowledges that Mohammed gave pro-Hezbollah views when speaking to local media. Yet Mohammed presents himself differently to international English-speaking audiences. That discrepancy raises an obvious question: why?
The answer may lie even closer to home.
Investigative journalist David Collier revealed that Mohammed’s son, Abbas Khair al-Din, was himself affiliated with Hezbollah, citing martyr posters and Hezbollah imagery at his grave.
Well I found him – and I found his son. This is his son’s grave – full of martyr images and clear Hezbollah affiliation.
These are Hezbollah’s people.
Did your journalist not bother to look at all? Why are you spreading terrorist propaganda? 3/5 pic.twitter.com/Kcm5bJjerF
— David Collier (@mishtal) May 6, 2026
Had the BBC acknowledged these Hezbollah ties, its central framing — that Israel was recklessly targeting civilians — would have become far more difficult to sustain.
This is not the first time the BBC has minimized or erased Hezbollah’s presence in Lebanon.
By omitting Hezbollah’s systematic use of civilian infrastructure, the outlet constructs a narrative in which responsibility falls almost exclusively on Israel while Hezbollah’s role fades into the background.
Most remarkably, despite the evidence presented throughout the report, the BBC still repeats Hezbollah’s denial that it embeds itself among civilians.
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The report also repeats Hezbollah’s denial that it embeds itself among civilians.Instead, the terror group claims Israel deliberately targets civilians to pressure them.
The problem? Mohammed’s own words undermine that narrative. pic.twitter.com/nWelmpCFjL
— HonestReporting (@HonestReporting) May 6, 2026
The contradiction is striking: the BBC’s own reporting repeatedly points to Hezbollah activity within civilian areas, yet the outlet still amplifies Hezbollah’s denials with minimal scrutiny.
Not all Lebanese civilians support Hezbollah. But the BBC’s inability — or unwillingness — to feature meaningful Lebanese criticism of the terrorist organization reveals how selective the report truly is.
Hezbollah has effectively held Lebanon hostage, exploiting civilians while dragging the country into repeated cycles of conflict.
There is genuine dissent within Lebanon. Many Lebanese are exhausted by Hezbollah’s dominance and want a future free from perpetual war. Yet those voices are almost entirely absent from the BBC’s report.
The BBC intended its report to portray Israel as conducting a campaign against Lebanese civilians.
Instead, it inadvertently documented something else entirely: Hezbollah’s deep entrenchment within civilian infrastructure.
The report repeatedly presents evidence of Hezbollah activity, Hezbollah support, and Hezbollah-linked individuals in the very locations Israel targeted — while simultaneously attempting to deny or downplay the implications.
When media outlets obscure Hezbollah’s use of civilian areas, they do more than distort the story. They sanitize the conditions Hezbollah itself created.
And in this case, the BBC’s own reporting ultimately undermines the narrative it set out to build.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
