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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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‘My mayor Muslim, my bagel Jewish’ — the Knicks chant capturing New York’s soul
Perhaps you, like me, have had a very specific earworm for the last week. It’s not a song, though there is a sing-song-y element to it. It’s a chant: “My mayor Muslim, my bagel Jewish. My Christian Dior — Knicks in four!”
If you hadn’t heard, the New York Knickerbockers are in the finals for the first time since 1999, on a 13-game streak and looking good to win a championship NBA title they haven’t gotten since 1973. The city is going nuts. I am not a big sports fan, but even I have been caught up in the fever, watching the first two games of the best-of-seven finals pitting the Knicks against the San Antonio Spurs at sports bars where fire codes are being flagrantly broken and attendees have brought drums to assist in leading chants.
The newest chant was born from the mouth of a rabid fan featured in a surreal supercut of fan reactions that went viral. (The video also features a dancing robot wearing a jersey emblazoned with the Kalshi logo, the online predictions market that lets users bet on the NBA, sure, but also on what day the U.S. will bomb Iran.)
It pretty much instantly caught fire; my city councilman Chi Ossé posted a video with the slogan, while watching the second game’s nail-biter of a win. Shekar Krishnan, a city councilman from Queens, walked onto the main stage at Gov Ball to lead the crowd in a rousing rendition of the chant.
Beyond the rhyme scheme — which, if we’re being honest, is a little bit difficult to nail — what made this chant catch on so fast is its ability to capture a certain ineffable quality of New Yorkiness. There’s diversity, there’s humor — I’m sorry but it is very funny to name two of the major Abrahamic religions with pride and then ignore the one practiced by the majority of Americans in favor of a fashion designer — and there’s a sense of unity as the city rallies behind its long-losing sports team.

And, at a time of rising antisemitism and just generally bad PR for the Jews, I am heartened to see the city embrace its Jewishness.
Bagels have long been a metonym for the city, and a source of great pride and snobbery for its residents, a food not incidentally rooted in Jewish history. Jews run some of the city’s most beloved neighborhood institutions. They have represented New York on the page and the screen — think Nora Ephron, Fran Drescher, Leonard Bernstein and Woody Allen (for better or for worse). Jews have imparted a Jewish humor, sensibility and even accent that have so shaped the city that they are now basically synonymous. I cannot tell you how many people I’ve met who are not Jewish, but feel as though they are by virtue of growing up in the city.
This hasn’t always been a positive thing. Sometimes equating New York with Jewishness has been used as a sort of racist dogwhistle; Mitch McConnell, for example, asked voters whether they really wanted “somebody from New York” to “set the agenda” as a way of signalling that Chuck Schumer is too Jewish, too liberal, too out of touch with real Americans — in short, the same antisemitic “rootless cosmopolitan” stereotype that has long motivated hatred against Jews.
Of course, the chant isn’t magical, and many of the now-familiar political dynamics came into play. Some communities of Jews are at odds with the way the city is shifting, particularly with the election of Zohran Mamdani, and some posts of the chant have comments from Jews annoyed at being lumped into the same cultural moment as a mayor they see as their enemy. (“Hi, we’re actually humans, not baked goods,” wrote one user. “We’re currently experiencing the highest rate of hate crime in the city. This isn’t cute.”) And, on the flip side of the political spectrum, other commenters accused those spreading the chant of doing “full on genocide rehab,” seemingly for merely mentioning Jews in a positive context.
But however online commentators want to spin the chant, the reality on the street is pure hype. As the rapper Fat Joe put it when interviewed at Madison Square Garden after the game: “I seen Hasidic Jews break dancing with Black kids. This is the greatest unification of the city since 9/11.” (Video proof bears this out.) Somehow, even the local Hare Krishna gathering got in on the Knicks mania.
That’s the true beauty of the city’s diversity — everyone lives together regardless of their political disagreements. And they can still unite in a common cause: the Knicks.
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West Point graduated more Jewish cadets this year than ever before, official says
The very first class at the U.S. Military Academy at West Point in 1802 consisted of two graduates, one of whom was a Jew named Simon Levy who served briefly in the U.S. Army Corps of Engineers before passing away at the age of 33. Levy was accepted into the academy based on his skill in mathematics and the strength of his ”good conduct” at the Battle of Maumee Rapids, one of the last skirmishes in the Indian War in Ohio in 1794.

This year on May 23, according to Col. Benjamin Wallen, a lay Jewish leader involved in the West Point Hillel chapter and the academy’s Jewish choir, 30 Jewish cadets graduated from the academy. Though West Point’s Public Affairs Office said it couldn’t confirm the number of Jewish cadets because the military academy “does not track or maintain official data on cadets’ religious affiliations, Col. Wallen said the Class of 2026 had the most Jews in West Point’s 224-year history.
Asked what accounted for the upsurge in Jews at West Point, Wallen said the Oct. 7 Hamas attacks and the rise in antisemitism are likely factors.
“This is one place that none of that has reared its ugly head,” Wallen said of the ubiquitous campus demonstrations against Israel. “Not a hint of it. Because that’s just not who we are. There’s no place for hate of any kind at West Point.”
Wallen, a Jewish officer with 30 years in the Army, is a civil and environmental engineering professor at West Point and also serves as Associate Dean for Faculty Development. He called West Point “a wonderful place to be Jewish and to serve your country.”
Two of the grads in the Class of ’26 are twin sisters from Millburn, NJ. Catherine Brodsky is headed to Duke Medical School to become an Army surgeon. Her sister Claudia is bound for Anchorage, Alaska, where she’ll serve as a logistics officer.
“I had the most amazing time at West Point,” Brodsky told me over the phone from Budapest, where she and her sister are visiting. “I’m very grateful for it. I think it was really instrumental in challenging me and making me grow as a person and as a leader.”

The newly minted second lieutenant said the Jewish cadets had a deep sense of community.
“We had a lot of events that kept us close-knit, like choir and various trips,” she said. “Celebrating the holidays together was really important.”
Rabbi Lawrence Hajioff, a professor of Judaic Studies at Stern College for Women in Manhattan who conducts extra-curricular classes at West Point, hosted the Jewish cadets at his home in nearby Monsey during Jewish holidays and Shabbat.
“They really are the most remarkable bunch of men and women,” Hajioff said. “From my talking to the students, I’d say there’s definitely been a shift of young men and women wanting to protect this country.”
Rabbi Hajioff posted photos on Instagram of the baccalaureate service for Jewish cadets at which the Jewish choir performed. One photo showed him standing next to Ron Chajmovic of Chagrin Falls, Ohio, in his dress whites.
Lt. Chajmovic, who attended Georgia Military College before arriving at West Point, is headed to helicopter flight school, Hajioff said. His older brother Yoni is in the Israel Defense Forces and is currently stationed in Gaza according to their grandfather, Paul Chajmovic. The elder Chajmovic, who is about to turn 80, served in the Israeli air force during the Six-Day War.
“I miss it, believe it or not,” he told me. “I would volunteer again but I’m too old.”
Chajmovic’s other grandfather came from Israel to West Point for the graduation ceremony.

West Point’s Class of ‘27 and Class of ‘28 both have 27 Jewish cadets, according to Col. Wallen, though he said that Jewish representation is down in the Class of ’29, which he said has 17 or 18 Jews.
The Class of ‘30 will include an 18-year-old graduate of a Jewish day school in Nevada. Yonah Mowery arrives at West Point on June 29 to start six weeks of basic training. Mowery is a graduate of the Adelson School in Las Vegas, which was started by the late Sheldon Adelson, the Jewish casino billionaire and Netanyahu supporter. Mowery ran cross country, played basketball and swam on his school team. He took 10 advanced placement classes and participated in Moot Beit Din, a student competition based on rabbinical court.
“I know that by being in the American military, I will be defending not just Jews in Israel but Jews around the world because the United States is a major world power,” Mowery told me in a telephone interview.
The Mowery family has a long history of military service. His paternal grandfather served in the U.S. Navy during the Vietnam War. His grandfather’s uncle, Mowery said, was among the American soldiers who helped liberate Dachau. And there were 13 Mowery men who fought for the Union and perished at Gettysburg.
“The more Jews we have in the American military, the less alone we all feel,” Mowery said. “It’s an honor to be in the United States military as a Jewish kid, especially since this country is founded on Jewish and Christian values.”
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The visionary Jewish poet who survived the Holocaust but not its aftermath
Paul Celan: A Life
By Anna Arno
Translated by Soren Gauger
Belknap Press/Harvard University Press, 416 pages, $35
During a 1969 poetry reading in Israel, Paul Celan’s audience requested “Deathfugue,” his most famous poem. With its hypnotic images of death as “a master from Deutschland,” prisoners drinking the “black milk of dawn” and smoke rising to “a grave in the clouds,” it remains one of the most powerful artifacts of the Holocaust.
But like a rock star weary of endlessly repeating his greatest hits, Celan declined. Instead, he offered other poems, scorned by some commentators as “hermetic, esoteric, divorced from reality.”
So we learn from Anna Arno’s intelligent, intricate biography, Paul Celan: A Life, ably translated from the Polish by Soren Gauger. Interweaving literary criticism with Celan’s life story, Arno quotes liberally from Pierre Joris’ English translations. Even so, she can’t quite do the work justice. In translation and wrenched from their poetic context, Celan’s innovative verses, credited with a radical remaking of the German language, come across as cryptic and impenetrable.
Arno covers Celan’s schooling, wartime experiences, work history, travels, friendships, psychiatric ordeals and overlapping romantic interests, at times departing from strict chronology. Though defensible, the narrative strategy renders the book somewhat convoluted.
One thread is Celan’s intermittent, decadeslong involvement with the accomplished Austrian poet and novelist Ingeborg Bachmann. That relationship, more passionate and enduring for Bachmann, preceded his mostly happy marriage to the French artist Gisèle Lestrange and continued during it. In an odd twist, Bachmann and Lestrange, bonded by both their love for Celan and their anxiety about his well-being, developed “a kind of impossible sisterly friendship.”
Despite Celan’s devotion to his wife, “other women,” Arno writes, “were always drifting through his life.” A chapter toward the end of the biography details some of Celan’s most important romantic relationships. Other chapters focus on his inventiveness as a translator and his worsening mental illness.
Celan was born Paul Antschel in 1920 in Czernowitz, Romania (officially Cernăuți, and now Chernivtsi, Ukraine) on the fringes of the recently defunct Austro-Hungarian Empire. The French-sounding Celan is a pen name, an anagram of Ancel, a Romanian version of Antschel.
Celan’s parents were German-speaking Jews, and German was Celan’s native language. But he was a polyglot, a talent that shaped his poetry and enabled his career as a translator. Along with Romanian, in which he wrote some early poems, and French, the language of his postwar life in Paris, he learned Russian (under Soviet occupation) and English. He had at least “a passive knowledge of Yiddish,” picked up enough Hebrew for his Bar Mitzvah and studied Italian, Latin and Greek. “His intellectual ease gave him a sense of superiority,” Arno writes.
World War II interrupted Celan’s medical studies in France, and back home he enrolled in Romance language courses. The Soviet occupation was brutal but, for Jews, the Romanian fascist regime that succeeded it was worse. Celan’s parents were deported and died in a Nazi labor camp. Celan, separated from them, survived forced labor, but remained “wracked with grief” over his parents’ fate. He would describe “Deathfugue,” written in 1945, as his mother’s epitaph and grave. The poem may have influenced Theodor Adorno, who famously described poetry after Auschwitz as “barbaric,” to modify his views.
After leaving a ruined Czernowitz for Bucharest, where Celan translated, wrote poetry, flirted with Surrealism and “bounced from one relationship to the next,” he traveled to Vienna. “Young, dashing, full of charm,” he eventually settled in Paris and became a naturalized French citizen. But he chose German as his poetic language, despite the emotional dissonance that entailed.
Over the years, he traveled to Germany to read his work and accept prizes. In the process, he developed relationships with leading postwar German writers, including Heinrich Böll, Hans Magnus Enzensberger and Günter Grass. But the 1950s were a tricky time. “He could have crossed paths with a murderer at every step,” Arno writes.
Celan recoiled viscerally at what he saw as persistent antisemitic currents in German culture, which hadn’t yet reckoned with the magnitude of Nazi crimes. He interpreted bad reviews as instances of antisemitism, and Arno suggests that he wasn’t always wrong.
Even more traumatic were accusations of plagiarism leveled against him by Claire Goll, the widow of Yvan Goll, whose poetry he had translated. Arno describes the charges as both malicious and baseless, and “probably an act of revenge for her spurned advances.”
They nevertheless affected Celan’s reputation and threatened his health. “Claire Goll’s smear campaign was to become the main cause of the poet’s mental breakdown,” Arno asserts. It’s a strong statement. Certainly, he had endured other losses: the murder of his parents, the death of his day-old infant son, François, after a botched delivery.
On the cusp of middle age, Arno reports, Celan experienced bursts of paranoia. “He could not always separate justified precautions from obsessive mistrust, vigilance from a fit of persecution mania,” she writes. “His deeply buried despair, moral severity, and tempestuous personality all caused sudden and violent fits.”
In 1962, he had what Arno calls “his first bout of psychosis,” which included hallucinations and violent episodes. He was hospitalized and medicated and underwent psychotherapy. Insulin injections, a since-discredited treatment, damaged his motor skills. Even during his hospitalizations, he continued to write poetry. (His productivity in the throes of mental health crises calls to mind Sylvia Plath.)
Arno, noting that Celan’s medical records remain sealed and his journals unavailable, doesn’t offer a diagnosis. The hallucinations and paranoia suggest schizophrenia, but Arno also mentions mania and depression, along with numerous suicide attempts. He tried his best to stay connected to his only child, Eric. But his instability cost him many friendships and ultimately his marriage.
In 1970, the 49-year-old poet drowned himself in the Seine, joining a sad company of writers who survived the Holocaust but not its emotional aftermath. What exactly triggered Celan’s suicide is impossible to know. Arno says only: “He was no longer capable of supporting the weight of the past as it flushed to the surface.”
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