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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Trump Says Iran ‘Should Wave White Flag of Surrender’ as Shaky Ceasefire Holds Despite Exchange of Fire
US President Donald Trump speaks during an event to sign a memorandum in the Oval Office at the White House in Washington, DC, US, May 5, 2026. Photo: REUTERS/Evan Vucci
US President Donald Trump on Tuesday dismissed Iran‘s military capability and said Tehran “should wave the white flag of surrender” but is too proud to do so.
Trump’s comments to reporters in the Oval Office came as the United Arab Emirates said it was under attack from Iranian missiles and drones, even as Washington said a shaky ceasefire was intact despite an exchange of fire the previous day as US forces attempted to force open the Strait of Hormuz.
Despite the escalation, Iran‘s military has been reduced to firing “peashooters,” Trump said, adding that Tehran privately wants to make a deal despite its public saber-rattling.
“They play games, but let me just tell you, they want to make a deal. And who wouldn’t, when your military is totally gone?” he said.
Trump heaped praise on the US blockade of Iranian ports in the region. “It’s like a piece of steel. Nobody’s going to challenge the blockade. And I think it’s working out very well,” he said.
When asked what Iran would need to do to violate the ceasefire, Trump said: “Well, you’ll find out, because I’ll let you know … They know what not to do.”
Trump argued that Iran “should save the white flag of surrender,” adding, “If this were a fight, they’d stop it.”
The US military said it had destroyed six Iranian small boats, as well as cruise missiles and drones, after Trump sent the navy to escort stranded tankers through the strait in a campaign he called “Project Freedom.”
US Defense Secretary Pete Hegseth said the operation to protect commercial ships was temporary and the four-week-old truce was not over. “We’re not looking for a fight,” he told a press conference. “Right now, the ceasefire certainly holds, but we’re going to be watching very, very closely.”
Iran fired missiles at US ships on Monday and attacked the UAE, a key regional ally of Washington, with missiles and drones. After issuing a new map of the Strait of Hormuz with an expanded Iranian area of control, Iran‘s Revolutionary Guards warned vessels on Tuesday to stick to the corridors it had set or face a “decisive response.”
Shortly after Hegseth spoke on Tuesday, the UAE’s defense ministry said its air defenses were again dealing with missile and drone attacks coming from Iran.
‘RIGHT TO RESPOND’
The Gulf Arab state’s foreign ministry said in a statement that the attacks were a serious escalation and posed a direct threat to the country’s security, adding that the UAE reserved its “full and legitimate right” to respond.
There was no immediate comment on that from Iran, though earlier its parliament speaker, Mohammad Baqer Qalibaf, had said breaches of the ceasefire by the US and its allies endangered shipping through the strait, which carries a large share of the world’s oil and fertilizer supplies.
“We know well that the continuation of the current situation is unbearable for the United States, while we have not even begun yet,” he said in a social media post.
The Strait of Hormuz has been virtually shut since the United States and Israel began attacks on Iran on Feb. 28, triggering disruptions that have pushed up commodity prices around the world.
Iran has effectively sealed off the strait by threatening to deploy mines, drones, missiles, and fast-attack craft. The United States has countered by blockading Iranian ports and mounting escorted transits for commercial vessels.
Hegseth said the US had successfully secured a path through the narrow waterway and that hundreds of commercial ships were lining up to pass through.
The US military said two US merchant ships made it through the strait, without saying when, with the support of Navy guided-missile destroyers.
Iran denied any crossings had taken place, though shipping company Maersk said the Alliance Fairfax, a US-flagged ship, exited the Gulf under US military escort on Monday.
Several merchant ships in the Gulf reported explosions or fires on Monday, and an oil port in the UAE, which hosts a large US military base, was set ablaze by Iranian missiles.
Iran also said it fired warning shots at a US warship approaching the strait, forcing it to turn back.
Reuters could not independently verify events in the strait as the two sides issued contradictory statements.
General Dan Caine, the chairman of the US Joint Chiefs of Staff, said Iranian attacks against US forces fell “below the threshold of restarting major combat operations at this point.”
PAKISTAN’S MEDIATION EFFORTS CONTINUE
The war has killed thousands as it spread beyond Iran to Lebanon and the Gulf, and has roiled the global economy. The head of the International Monetary Fund said on Tuesday that even if the conflict ended immediately, it would take three to four months to deal with the consequences.
US and Iranian officials have held one round of face-to-face peace talks, but attempts to set up further meetings have failed.
Iranian state media said on Sunday that the US had conveyed its response to a 14-point Iranian proposal via Pakistan, and Iran was reviewing it. Neither side gave details.
Iranian Foreign Minister Abbas Araqchi said peace talks were still progressing with Pakistan’s mediation and warned the US and the UAE against being drawn into a “quagmire.”
He was traveling to Beijing on Tuesday for talks with his Chinese counterpart, his ministry said. Trump is also due to visit China this month.
A senior Pakistani official involved in talks said: “We have put in a lot of efforts – actually both the sides have narrowed gaps on a majority of the issues.”
Trump has said the US-Israeli attacks aimed to eliminate what he called imminent threats from Iran, citing its nuclear and ballistic missile programs and its support for terrorist groups Hamas and Hezbollah.
Trump has insisted Iran must surrender its enriched uranium stockpiles to prevent it producing a nuclear weapon – an ambition Tehran denies.
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UK’s Starmer Convenes Community Leaders to Fight Antisemitism After Attacks
British Prime Minister Keir Starmer gives a media statement at Downing Street on the government’s response to a stabbing in which two Jewish men were wounded, which police said was a terrorism‑related attack, after a man was arrested in connection with the incident on Wednesday, in London, Britain, April 30, 2026. Photo: REUTERS/Jack Taylor
British Prime Minister Keir Starmer urged leaders from across society on Tuesday to work together to eradicate antisemitism “from every corner,” as he convened a meeting following the stabbing of two Jewish men and a string of other attacks.
The attacks have left Jewish communities fearing for their safety and piled pressure on Starmer to show he can tackle them. The opposition Conservative Party has called antisemitism a “national emergency.”
Moments after Starmer began speaking, counter-terrorism police confirmed they had launched an investigation into an arson attack at a former synagogue in east London. The incident was the latest in a series of arson attacks on Jewish targets since March, most of them in north London, some of which authorities are examining for possible Iranian links.
Starmer told the meeting – which brought together representatives from business, health, culture, higher education, and policing for talks with members of the Jewish community – that investigators were examining whether a foreign state could be behind some of the incidents.
“Our message to Iran or to any other country that might seek to foment violence, hatred, or division in society, is that it will not be tolerated,” Starmer said, adding that the government was fast-tracking legislation to tackle threats.
TERRORISM-RELATED DEATHS ON THE RISE
Starmer, whose wife is Jewish, said last week’s stabbings formed part of a broader pattern of rising antisemitism against Britain’s 290,000 Jews, leaving many feeling frightened and angry.
In response, the government has raised the national terrorism threat level to “severe” and announced an additional 25 million pounds ($34 million) in funding to bolster protection for Jewish communities.
A new 1-million-pound support package was announced to target antisemitism in high-risk areas, with a further 500,000 pounds allocated to the local authority covering the area where the stabbings took place.
Starmer also announced new requirements for universities to publish details of antisemitic incidents on their campuses and the steps being taken to address them.
“Only by working together, we eradicate antisemitism from every corner,” Starmer said.
The Global Terrorism Index has said terrorism-linked deaths fell globally in 2025, but surged 280% in Western countries, largely driven by antisemitism, Islamophobia, and political terrorism.
In Britain, government data published last year showed sharp rises in hate crimes against the Jewish community in the months following the 2023 Hamas attack on Israel that triggered the Gaza war.
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Jailed Iranian Peace Laureate at Risk of Dying After Heart Attack, Husband Says
A picture of Nobel Peace Prize winner Narges Mohammadi on the wall of the Grand Hotel in central Oslo before the Nobel banquet, in connection with the awarding of the Nobel Peace Prize 2023, in Oslo, Norway, Dec. 10, 2023. Photo: NTB/Javad Parsa via REUTERS
The husband of Iran’s imprisoned Nobel Peace Prize winner Narges Mohammadi described the family’s fears on Tuesday after her hospitalization for severe medical problems and the authorities’ refusal to transfer her to Tehran.
Mohammadi, 54, won the prize in 2023 while in prison for a campaign to advance women’s rights and abolish the death penalty, and she suffered a heart attack last week.
“We are very afraid because the illnesses that Narges has, such as high blood pressure or a pulmonary embolism, could lead to her death,” said her husband, Taghi Rahmani, who lives in Paris.
“We are maintaining contact through family, through acquaintances we have, and through her lawyer, and it is very difficult right now. The internet is down, and we are receiving information through phone calls and various other means,” he said in an interview with Reuters.
Mohammadi’s family want her to be transferred from Zanjan, where she was serving her sentence and where she is now in hospital, to the capital where she could receive better medical care.
The couple have 19-year-old twin children.
Rahmani spoke to Mohammadi on Tuesday morning, he said, adding that Iranian authorities had agreed to keep her in hospital for a week.
“Even if her condition improves a little, if she is sent back to prison her condition will worsen again and we are afraid of that,” he added.
Rahmani said he believed the Iran war, which began with a US-Israeli attack on the Islamic Republic on February 28, had made things worse for Mohammadi, by giving the military greater control.
Security authorities were reluctant for her to return to the main Evin prison in Tehran in case she was able to engage in activism there, he said.
“Narges is an activist who, wherever she goes, becomes active and for the repressive system this activity is considered a threat,” he said.
Iran shut down most of the internet in the country in January as authorities suppressed mass protests triggered by economic unease. Rights groups have reported ongoing executions of people involved in the unrest.
“Executions are happening under the shadow of war-related news; this war is not bringing democracy to Iran. It is worsening the situation in Iran,” he said.