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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Jews used to conjure spirits and snakes in Belarusian
דעם 26סטן מײַ עפֿנט זיך אין ייִוואָ די אויסשטעלונג „ייִדן זענען מאַגיע‟ וועגן דעם ייִדישן אָקולטיזם. נישט לאַנג צוריק האָב איך אָנגעזאַמלט אַן אייגענעם מין ווירטועלע „אויסשטעלונג‟ פֿאַר זיך אַליין אויף דער דאָזיקער טעמע און אַנטדעקט עפּעס גאַנץ חידושדיקס: רײַכע אוצרות שפּרוכן און מאַגישע רעצעפּטן אויף רײַסיש (ווײַסרוסיש), פֿאַרשריבן מיטן ייִדישן אַלף־בית. עטלעכע פּראָפֿעסיאָנעלע מומחים אין ייִדישע און סלאַווישע פֿאָלק־טראַדיציעס האָבן מיר געזאָגט, אַז דאָס איז אַן עכטע וויסנשאַפֿטלעכע אַנטדעקונג.
מע ווייסט, אַז אויף רײַסיש האָט מען געשריבן מיט דרײַ פֿאַרשיידענע אַלפֿאַבעטן: די קירילישע, לאַטײַנישע און אויך די אַראַבישע, וואָס איז געווען פֿאַרשפּרייט בײַ די ווײַסרוסיש־רעדנדיקע טאָטערן. אַחוץ ריין מוסולמענישע טעקסטן, טרעפֿן זיך בײַ זיי אַ סך מיסטישע סגולות, וווּ פּסוקים פֿונעם קאָראַן ווערן צונויפֿגעוועבט מיט סלאַווישע שפּרוכן.
קיינער האָט אָבער ביז הײַנט נישט געוווּסט, אַז בײַ ייִדן איז פֿאַראַן אַן ענלעכע אַלטע און צעצווײַגטע טראַדיציע צו שרײַבן רײַסישע סגולות מיט ייִדישע אותיות. שוין 16 אַזעלכע כּתבֿ־ידן פֿונעם 18טן און 19טן יאָרהונדערט האָב איך אָנגעזאַמלט און איך בין זיכער, אַז דאָס איז בלויז דער אָנהייב פֿון אַ נײַ געביט אין דער ייִדישער און סלאַווישער לינגוויסטיק, פֿאָלקלאָריסטיק און געשיכטע. אין איין פֿאַל קלינגט די שפּראַך ווי אוקראַיִניש און נאָר טיילווײַז ווי רײַסיש; אָנגעשריבן האָט מען יענעם כּתבֿ־יד אין בריסק, ווײַסרוסלאַנד; עס קאָן זײַן אַן איבערגאַנג־דיאַלעקט.
אין 1921 האָט דער ייִדישער און ווײַסרוסישער שרײַבער און היסטאָריקער זמיטראָק ביאַדוליאַ (אמתער נאָמען – שמואל פּלאַווניק) אָנגעשריבן אַ קורצן אַרטיקל וועגן אַ ריזיקן כּתבֿ־יד, וווּ צווישן סגולות אויף לשון־קודש און ייִדיש טרעפֿט זיך אויך רײַסיש. צום באַדויערן, איז יענער מאַנוסקריפּט פֿאַרלוירן געוואָרן, און די פֿאָרשער האָבן במשך פֿון איבער 100 יאָר געמיינט, אַז דאָס איז, אפֿשר, געווען בלויז אַן איינציקער אויסנאַם־מוסטער פֿון ייִדיש־רײַסיש.
לאָמיר אַרײַנקוקן אין צוויי כּתבֿ־ידן, וועלכע זענען מיר אויסגעפֿאַלן צו טרעפֿן צו ערשט. איינער איז נומער EE.011.037 פֿון וויליאַם גראָסעס קאָלעקציע. פֿון אַ ריזיקן מאַנוסקריפּט זענען פֿאַרבליבן בלויז 14 זײַטלעך; 5 זענען אויף רײַסיש.
איין סגולה איז ממש אַ וווּנדער. ס׳איז אַ שפּרוך קעגן אַ ביס פֿון אַ גיפֿטיקער שלאַנג – „עקרבֿ‟, אַן עקדיש, וואָס אינעם ווײַסרוסישן פֿאָלקלאָר מיינט אַ שלאַנג; קיין עקדישן זענען אין ווײַסרוסלאַנד נישטאָ. עס שטייט אַזוי: צופֿרי, אַנטקעגן דעם קאַיאָר, דאַרף מען זיך נײַן מאָל בוקן אויף די קני און זאָגן „אויטשע נאַש‟ („אונדזער פֿאָטער‟, Lord’s Prayer אויף רײַסיש), ווײַל „דאָס איז זייער תּפֿילה‟ („כּי היא תּפֿילתם‟)! דערנאָך גייט מען אַרום דעם געביסענעם מיט אַ מעסער און שפּרעכט אָפּ די שלאַנגען. כ׳זעץ איבער אויף ייִדיש: „איינער איז אַ גאָלדענער, דער אַנדערער אַ זילבערנער, און דער דריטער – מיט הונדערט ציינער. ס׳צי זיי אַוועק‟.
ווי באַלד דער אומבאַקאַנטער סגולות־זאַמלער פֿונעם 19טן יאָרהונדערט איז געווען אַ ליטוואַק, שרײַבט ער אי אויף ייִדיש, אי אויף סלאַוויש, מיט אַ געדיכטן ליטווישן אַקצענט, אויסמישנדיק „ס‟ מיט „ש‟, „צ‟ מיט „טש‟ און „אוי‟ מיט „איי‟. די באַקאַנטע קריסטלעכע תּפֿילה איז בײַ אים אויסגעלייגט „אייצא נאַס”. די אַנדערע אַנטדעקטע כּתבֿ־ידן האָבן דעם זעלבן ליטוואַקישן אויסלייג.
אינעם באַקאַנטן מדרש „פּרק שירה‟ ווערט דערציילט, ווי אַזוי אַלע באַשעפֿענישן דאַוונען צום אייבערשטן מיט פֿאַרשיידענע תּנ״כישע פּסוקים. בפֿרט פּאָפּולער איז דער דאָזיקער מדרש בײַ פֿרויען; מיט אים הייבט זיך אָן שחרית אינעם באַקאַנטן ווילנער סידור „קרבן מנחה‟ מיט עבֿרי־טײַטש. ווען מע בלעטערט די אַלטע רײַסיש־ייִדישע סגולה־ספֿרים, ווערט אָבער קלאָר, אַז לויט דער פֿאָלק־טראַדיציע איז די נאַטירלעכע שפּראַך פֿון וועלדער און ווילדער נאַטור דווקא רײַסיש. אויב אַזוי, ווענדט מען זיך צו די שלאַנגען דווקא מיט אַ באַוווּסט ניט־ייִדיש געבעט!
ווײַטער, אין אַן אַנדער שפּרוך, ווערט דערקלערט, וווּ עס וווינט די שלאַנגען־מלכּה, „זמיייִצאַ־צאַריצאַ‟: „אין אַ וויסט פֿעלד שטייט אַ גאָלדענער באַרנבוים, אויף יענעם באַרנבוים איז אַ גאָלדן נעסטעלע, און אין יענעם נעסטעלע איז די שלענגעלע־מלכּהלה‟.
די שלאַנגישע מלכּות צי בת־מלכּות הייסן אין די אַנטדעקטע כּתבֿ־ידן קאַראַפּעיאַ, סאַכאַוועיאַ, מאַרינאַ, קאַטערינאַ און אַרינאַ. אָפֿט באַווײַזן זיי זיך ווי קאַסאָקע (קרום־אויגיקע) מיידלעך, וואָס זיצן אין עפּעס אַ פֿאַרוואָרפֿן אָרט. אינעם סלאַווישן פֿאָלקלאָר (און נישט נאָר סלאַווישן) רופֿן קאַסאָקע מיידלעך אַרויס אַסאָציאַציעס מיט שלאַנגען, עין־הרע, וכּדומה.
נאָך איין וווּנדערלעכער אוצר איז דער כּתבֿ־יד נומער 1226 פֿונעם בר־אילן־אוניווערסיטעט. דאָרט פֿאַרנעמט רײַסיש כּמעט אַ טוץ זײַטלעך. צו געפֿינען אַ פֿאַרבלאָנדזשעטן מענטש, שטייט דאָרט געשריבן, דאַרף מען אויסבאַקן נײַן בולקעס, גיין שטילערהייט צו אַן אויסגעוואָרצלטן בוים, בוקן זיך 27 מאָל, אָפּגעבן די בולקעס דעם וואַלד־רוח און בעטן אים אומצוקערן דעם פֿאַרלאָזטן. אײַ, קלינגט עס דאָך ווי אַן עבֿודה־זרה? ווײַזט אויס, האָבן ייִדן געמיינט, אַז ווי באַלד דער גײַסט איז בלויז דער בעל־הבית איבערן וואַלד, נישט קיין עכטער אָפּגאָט, איז אַזאַ ריטואַל סתּם דרך־ארץ פֿאַר אים.
אַ סך אַנדערע רײַסיש־ייִדישע סגולות האָבן צו טאָן מיט מכשפֿות, וועלף און בערן, פֿערד און בהמות, עין־הרעס, קינדער־קראַנקייטן, וכּדומה – בקיצור, מיט טיפּישע פּויערישע און דאָרפֿישע ענינים. גאָר וויכטיק איז צו באַמערקן, אַז אַ סך נוסחאָות חזרן זיך איבער במשך פֿון דורות אין עטלעכע זאַמלונגען, הגם זייער גראַמאַטיק איז צומאָל גרײַזיק, בפֿרט וואָס שייך די קאָמפּליצירטע סלאַווישע בייגפֿאַלן. דאָס ווײַזט קלאָר, אַז זיי שפּיגלען אָפּ אַ רײַכע אינערלעכע ייִדישע טראַדיציע, נישט סתּם איבערגעשריבן וואָרט נאָך וואָרט בײַ די קריסטלעכע שכנים.
איבעריק צו זאָגן, אַז ס׳רובֿ קמיעות און סגולות אין אַזעלכע זאַמלונגען זענען פֿאַרשריבן אויף לשון־קודש און אַראַמיש. נישט זעלטן זענען זיי אָבער אויך פֿאַרבונדן מיט דער סלאַווישער פֿאָלק־מאַגיע. די גאָר רײַכע טראַדיציע פֿון ייִדיש־שפּראַכיקע סגולות איז אויך ווייניק באַקאַנט און פֿאָדערט אַ סך ווײַטערדיקע פֿאָרשונגען.
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Anti-Israel Republican Thomas Massie ousted from Congress as Trump endorsee wins primary
(JTA) — The only Republican to refrain from supporting Israel in the immediate aftermath of Hamas’ Oct. 7, 2023, attack will exit Congress following a decisive primary loss on Tuesday.
Rep. Thomas Massie, who has represented Kentucky’s 4th Congressional District since 2013, lost to Ed Gallrein, an endorsee of President Donald Trump who drew support from pro-Israel PACs.
Massie conceded the election on Tuesday night — but not without a dig at Gallrein’s purported relationship to Israel.
“I would’ve come out sooner, but I had to call my opponent and concede. And it took a while to find Ed Gallrein in Tel Aviv,” he said in his concession speech.
With almost all ballots counted on Tuesday night, Gallrein had drawn 55% of the votes.
The result means that Massie, the most anti-Israel Republican in Congress and the only Republican to vote at times with far-left Democrats on measures opposing Israel, will leave Congress at the end of the year.
The Republican Jewish Coalition, which long opposed Massie, congratulated Gallrein in an extensive statement that cast the primary as a referendum on the Republican Party’s recent divide over Israel. The party is increasingly split between acolytes of Trump and those who believe Trump has been too accommodating to Israel.
“Kentucky Republicans sent an unmistakable message: there is no place in the Republican Party for those who turn their back on the MAGA agenda,” said CEO Matt Brooks.
He added, “We know that Ed Gallrein, a 5th-generation Kentucky farmer, decorated Navy SEAL, and true MAGA patriot, will serve with honor and distinction, as he has his entire career.”
Brooks criticized both Massie’s record in Congress and his behavior as a candidate, saying, “Notably, Massie’s conduct throughout this campaign — trafficking in antisemitism and bottom-of-the-barrel nativism at a time when Jew-hatred is on the rise — was wildly unacceptable and outrageous from an elected member of Congress.”
A widely condemned pro-Massie campaign ad last week claimed that a Gallrein win would bring “trans woke madness” to Kentucky at the behest of billionaire Jewish Republican donor Paul Singer. The ad placed a rainbow Star of David next to a photo of Singer’s head.
The ad came amid a blitz that watchdogs say made the race the most expensive congressional contest in U.S. history, with an estimated $32.6 million spent according to the advertising tracking firm AdImpact. That includes $5 million from a PAC affiliated with the Republican Jewish Coalition and a reported $2.6 million from PACs affiliated with the American Israel Public Affairs Committee, the pro-Israel lobby.
Massie’s record in Congress has placed him far outside the Republican mainstream. In October 2023, he voted with the progressive “Squad” against a resolution expressing support for Israel in the wake of the Oct. 7 attack. The next month, he was the only member of Congress from either party to vote “no” on a resolution affirming Israel’s right to exist. Last year, Massie called for ending all U.S. military aid to Israel.
This article originally appeared on JTA.org.
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Jewish groups rally behind bipartisan Senate antisemitism bill with $1B security allocation
(JTA) — Major U.S. Jewish organizations are calling for the quick passage of new bipartisan Senate legislation aimed at protecting Jews and Jewish institutions from antisemitism.
The Jewish American Security Act is sponsored by James Lankford, a Republican from Oregon, and Jacky Rosen, a Jewish Democrat from Nevada. It would require the federal education department to adopt a civil rights strategy to fight antisemitism and would force social media platforms to share more details about how they handle antisemitism online.
The legislation also proposes $1 billion in security funding for houses of worship and other at-risk nonprofits, a key demand in a six-point security proposal that Jewish Federations of North America has been promoting on Capitol Hill.
The legislation was announced Tuesday as hundreds of Jewish advocates traveled to Washington, D.C., on Tuesday to promote the call for the $1 billion allocation, which would triple the amount appropriated by Congress this year for security at houses of worship.
“Jewish Americans are being targeted, attacked, and killed simply because of who they are. This alarming trend demands a comprehensive, bipartisan approach that addresses both the seeds and the impacts of this vile hatred,” Rosen, who is famously a former synagogue president, said in a statement.
The bill follows several other recent attempts to advance antisemitism legislation in Congress.
In December, four progressives in the House of Representatives introduced the Antisemitism Response and Prevention Act, which calls for fully funding the federal Office of Civil Rights while also repudiating the Trump administration’s tactics around antisemitism that progressives say “weaponize” antisemitism in support of a repressive agenda. It has not advanced in the Republican-led House.
A Senate bill sponsored by Chuck Schumer, the Antisemitism Awareness Act, meanwhile, failed to advance despite intense advocacy by Jewish groups. It would have enshrined the International Holocaust Remembrance Alliance’s definition of antisemitism, which is contested on both the left and the right for its citation of some forms of Israel criticism as antisemitic and examples that some conservative Christians say would constrain their religious expression.
A wide swath of Jewish groups are endorsing the Jewish American Security Act, including JFNA, the Anti-Defamation League and the Jewish Council for Public Affairs. Organizations affiliated with the Reform, Conservative and Orthodox movements of Judaism — which are often split politically — also signed on.
“At this perilous moment of violent antisemitism experienced by congregants, clergy, and congregations in our own Reform Jewish community and beyond, the need for meaningful steps to bolster security and the fight against hate is vital,” Rabbi Jonah Pesner, director of the Religious Action Center of Reform Judaism, said in a statement. “The Jewish American Security Act strengthens the government tools and funding that will be available to help us meet this moment and uphold the American commitment to religious freedom.”
One group that opposed the Antisemitism Awareness Act is listed among supporters of the new legislation: the Nexus Project, which launched to fight antisemitism and simultaneously “speak out when fears of antisemitism are cynically exploited to stifle legitimate criticism of Israel or US policy.” It is a critic of the IHRA definition of antisemitism.
The Nexus Project did not respond to a request for comment on Tuesday.
Unlike the Antisemitism Awareness Act, the new legislation does not seek to enshrine IHRA into law. While the legislation’s prognosis is not clear, the omission could prove to be one less hurdle in a Congress where appearing to support Israel is increasingly a third rail.
Lankford said in a statement that Jewish Americans are facing “an unprecedented surge in antisemitism” and that action was needed.
“These are not just numbers, these are real stories impacting real people,” he said.
This article originally appeared on JTA.org.
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