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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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Conservative rabbis just told interfaith couples they don’t count — again
Acting improv students learn a fundamental tool called “Yes. . . And.” As you step into a scene, you take what you are given, you don’t ignore it, you don’t try to change it. YES, this is what I have to work with. Then comes the AND: here’s how I build on it.
The guidance issued last week from the Conservative movement’s Rabbinical Assembly’s Committee on Jewish Law and Standards giving guidance on supporting interfaith families got as far as “Yes,” but dropped the ball on “And.”
The committee’s statement, known as an Omnibus Teshuvah, recommended measures that opened the doors for interfaith families to be included in many life-cycle, religious and communal events — but declined to endorse a measure called for by many families: permitting Conservative rabbis to marry a Jew to someone who is not Jewish.
Let’s start with the “Yes!” The Conservative movement has definitively acknowledged and accepted the reality that many Jewish families are interfaith families. While this has been so for decades, the stated position since 1989 sent them a harsh and strongly disapproving message: “The Conservative movement has been committed to discouraging both the idea and the act of intermarriage.”
The Rabbinical Assembly emphasized its commitment to Jewish law, but included a statement that tolerance might “‘encourage others who are so inclined to intermarry’ without consequence.”
Those consequences were in effect tocut the interfaith couple and family out of Jewish communal life, creating bitterness, pain, and family rupture on the one side, and effectively ensuring that Judaism was diminished on the other.
In fact, one of the anecdotes I often share about why I chose to work with interfaith families and support their decisions is the time that I witnessed a Bat Mitzvah — who was raised in a Jewish home, kept kosher, had respect for Shabbat, and had attended Hebrew School her whole life — stood alone at the Bimah, because her only surviving parent had never converted to Judaism. Instead of being the proud and joyous moment it should have been, she was isolated from her father, the man who had raised her Jewishly and brought her to this milestone. My heart broke for both of them, and my shame of being even partially complicit moved me to examine and change my perspective. In the fullness of time, the RA has realized that creating tsuris at a time of joy is unacceptable. The new guidance explicitly says that that father can stand on the bimah. Mazel tov..
Deserving of equal praise, if not more, is the decision to allow grieving families with Jewish connections avenues to Jewish practices in mourning that provide comfort, strength and faith. This too is progress: A family death is not a time to wag one’s finger and metaphorically tell the mourner that they have to sleep in the bed that they made.
And representing the other end of the life cycle, a rabbi may now congratulate an interfaith family for the birth of a child. Being able to celebrate the advent of a baby into the household should always have been an open avenue of clergy communication, and that it is now is nothing but a positive change.
This turnaround is no small feat and deserves its recognition. The Rabbinical Assembly has identified and addressed many of the strictures and attitudes that previously diminished the enjoyment of a joyous event or added pain for a grief-stricken individual. An interfaith family is no longer subject to “consequences,” to use a term as stated in the 1989 decision — mostly.
All the life-cycle events that interfaith families have struggled with are at long last within the welcome embrace of the Conservative movement, save one: The wedding itself. The fig leaf in the forms of a misheberach (a blessing) by the rabbi either before or after the wedding and the blessing of the home the couple is creating does nothing but call attention to the movement’s disparagement of the creation of interfaith families. The movement is in effect saying: “We are repulsed by your decision to marry outside the strictures of our interpretation of Judaism, but we will not exact revenge upon you for doing so.” Small comfort.
Here is where the “and” can still come in — and where the Conservative movement itself has paved the way for it to happen.
The religious law prohibition against interfaith marriages derives from a verse in Deuteronomy 7:3 “You shall not intermarry with them: do not give your daughters to their sons or take their daughters for your sons.”
This biblical statement has evolved from meaning marriage with the seven nations proscribed in the Torah to general intermarriage.
However, as recently as the 19th century, the renowned scholar Rabbi Samson Raphael Hirsch noted that the prohibition was based on the presumption that the resulting family would be estranged from the Jewish community. That presumption was based on a self-fulfilling prophecy that an interfaith family would be shunned, and therefore not engage with their community.
The committee of the Rabbinical Assembly fulfills this prophecy as it concludes the new guidance with this hurtful assertion: “The role of Conservative/Masorti clergy on the wedding day remains limited, but that specific day is only one small aspect of the establishment and growth of a family.” Relegating a wedding to be a small aspect to the ‘establishment and growth of a family’ is patently untrue, as evidenced by the great importance society at large, and Jewish society in particular place on this event.
The RA, by sticking with the prohibition against interfaith marriage, is perpetuating the very estrangement that Rav Hirsch posits is the entire motivation for opposing interfaith marriage. Nevertheless, that very foundation, the estrangement from the community, is no longer a barrier unless we want it to be. The Omnibus Teshuvah maps out how an interfaith family can be welcomed into the community and how they can engage in almost every other Jewish life cycle event and communal engagement.
Why then, does the RA persist in condemning the act of interfaith marriage?
The movement itself already has the religious law tools they can use to find a way forward. The arguments the RA used to pave the way for LGTBQ individuals, couples and families to be integrated into Jewish society are equally valid here. The first principle they used was that of Dor dor V’doroshav, that every generation is obligated to interpret the Torah in their terms — in effect, that the accumulated knowledge and experience of Judaism over time has bearing on rabbinical decisions. In terms of interfaith marriage, the accumulated knowledge and experience is demonstrating that interfaith families retain a Jewish identity and desire to remain a part of the community. Intentional interfaith families show dedication and great consideration to incorporating Judaism into their lives, and that this is not a new phenomenon.
In a decision two decades ago embracing LGBTQ Jews, Rabbi Elliot Dorff and colleagues leaned on the concept of human dignity, kavod ha briot, quoting the Talmudic stricture: “So great is human dignity that it supersedes a negative commandment of the Torah.” They point out that living in humiliation violates this idea.
Perhaps most powerfully, we read that homosexual marriage is “understood to be a profound desire by gay and lesbian Jews to sanctify their lives and establish faithful families guided by the light of Torah.” Should that “profound desire” within an interfaith marriage not carry equal weight?
Today, by continuing to deny legitimacy to an interfaith marriage, the RA relegates the couple to a lesser status, belittling them for following their emotional guidance, and denying them their full humanity.
The RA has issued some remarkable guidance in this Omnibus Responsum. YES! The many parents and grandparents who will receive with gratitude the congratulations on the birth of their children, the families who will be allowed to be united at the bimah at a B’Mitzvah, the mourners who will find strength and comfort from clergy during their time of grief — they will all be positively affected by the new permissions and guidance. These are concessions, but important ones.
In spite of the limits of this guidance I hold out hope for the “AND” that is to come. Not just the recognition that interfaith marriages happen, but the inherent truth that they can be a joyful part of the Jewish experience and a positive force in their community.
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Justice Department pledges action on antisemitic hate crimes in New York as it recognizes Ari Halberstam murder as civil rights case
More than 30 years after Ari Halberstam was killed in one of New York’s deadliest antisemitic attacks, the U.S. Justice Department has formally acknowledged that if his murder had happened today, it would be investigated as a federal hate crime and civil rights violation.
At the same time, the Justice Department also pledged that it would be devoting resources to investigating and prosecuting hate crimes across New York as antisemitic attacks continue to climb in New York City.
NYPD statistics released this week show that in the first seven months of 2026, anti-Jewish incidents rose 8.5%, and 57% of the reported hate crimes in the city involved Jewish victims. In addition, anti-Jewish incidents increased 53% in July compared with the same month last year.
Halberstam was 16 when he was murdered in 1994 when Rashid Baz, a Lebanese-born cab driver, opened fire on a van carrying Lubavitcher yeshiva students across the Brooklyn Bridge. Baz was convicted of murder and sentenced to 141 years in prison, where he died in 2023.
Because the attack was not immediately recognized as an act of terrorism and later rejected as part of a conspiracy, Ari’s mother, Devorah Halberstam, for decades fought to have her son’s killing recognized as an antisemitic hate crime and a federal civil rights matter.
“There is no question that if the murder of your son, Ari Halberstam, had occurred today, we would investigate it and seek to prosecute it as a federal hate crime,” wrote former U.S. Attorney Jay Clayton in a letter dated July 23, one of his final acts before becoming director of national intelligence on Monday. The acknowledgment came weeks after Clayton met with Devorah Halberstam, who co-founded the Jewish Children’s Museum in Brooklyn. It expands on remarks Clayton delivered in June at an NYU Law School conference on combating hate crimes. “I have discussed these matters with my successor, Jamie McDonald, and we are fully aligned,” Clayton wrote.
A spokesperson for the U.S. Attorney’s Office did not immediately respond to questions about what specific steps the office is taking under McDonald’s leadership to address the recent increase in antisemitic hate crimes across the city.
Halberstam, who is credited with helping draft New York state’s first anti-terrorism laws and has spent decades facilitating the training of law enforcement officers on combating terrorism and hate crimes, said the letter gives her hope that the federal government remains committed to confronting antisemitic violence.
“With hatred on the rise nationally and internationally, I am deeply concerned about the safety of Jewish New Yorkers,” she said in a statement. “I will continue to fight to ensure that no other mother has to bury her child because of hatred, as I did.”
Earlier this year, Halberstam hosted Mayor Zohran Mamdani at the Jewish Children’s Museum in Brooklyn. Since taking office, Mamdani has come under scrutiny from Jewish leaders over his handling of antisemitism and anti-Israel protests. Some Israeli officials have accused the mayor of fueling antisemitism through his sharp criticism of Israel.
In a statement on Monday, Mamdani called the rise in antisemitic hate crimes “unacceptable” and pointed to an 800% increase in funding for the city’s Office for the Prevention of Hate Crimes. “The work to uproot antisemitism out of this city is one that will continue,” Mamdani said, “ until we see hate crimes come to an end in the city.”
JTA contributed to this report
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Lawn signs for Abdul, door knocking for Haley: Michigan Jews split in Senate Democratic primary
(JTA) — OAK PARK, Michigan – Karen Bick has spent the days leading up to Michigan’s Democratic Senate primary fielding calls from Jewish friends urging her to vote for U.S. Rep. Haley Stevens.
Despite the pressure, Bick, 69, said she plans to sit out the race altogether. As much as she is compelled by the campaign of Stevens’ progressive opponent, Abdul El-Sayed, his accusations that Israel has committed genocide in Gaza have kept her from voting for him. Stevens’ campaign, she said, hasn’t given her enough reason to vote for her instead.
“I am very pro-Israel. I’m not pro-Netanyahu, which is part of the whole thing. A lot of my friends who are Jewish have been calling me, trying to get Haley, but it’s like they’re looking at one issue,” said Bick, a Jewish resident of Oak Park, a suburb of Detroit. “I don’t think that Israel should take precedence over all the other issues just because somebody’s pro-Israel.”
Bick’s ambivalence reflects a divide among Michigan Jews in a primary where Israel has emerged as one of the sharpest contrasts between the candidates. Stevens has served in the House since 2019 as a reliable supporter of Israel, while El-Sayed, a former county health official, has made opposition to U.S. support for Israel and AIPAC’s spending in the race a hallmark of his campaign.
That doesn’t mean El-Sayed is without Jewish supporters.
Barbara Weinberg Barefield, a longtime Detroit resident who helped found the city’s Jewish Voice for Peace chapter, has been campaigning for El-Sayed since the beginning of the race, including organizing fundraisers, phone banking and canvassing. She also helped organize “Jews for Abdul,” a group of Jewish supporters working to elect him.
Weinberg Barefield, 76, said that El-Sayed’s use of the term “genocide” to describe Israel’s actions in Gaza was an essential component of her support for him.
“We are trying to let people know that there are many Jewish people that support Abdul and support his objectives and support his voice,” Weinberg Barefield said. “Justice, equality, and freedom are part of the fabric of me being a Jew and the message that we put forth for ‘Jews for Abdul:’ that he is a candidate that represents our morality, our ethics, and frankly, I think these are the things that most people in this country want.”
Suzanne Levin, an 83-year-old Jewish Michigander, initially supported Michigan state senator Mallory McMorrow, whose withdrawal from the race left progressive Jews in the state facing a political dilemma.
For Levin, the choice quickly became clear. She got an El-Sayed lawn sign and “Jews for Abdul” t-shirt and threw her support behind his campaign.
In doing so, Levin has rejected accusations from Stevens and some Jewish Democratic leaders in the state that El-Sayed’s rhetoric and associations have crossed the line into antisemitism.
“They believe all this crap about El-Sayed, that he’s antisemitic, and I have listened to so many of his talks, and when they ask him ‘should there be an Israel,’ he says there should be a place where people could all be safe and and people should be okay,” Levin said.
Other Jewish Democrats have reached a starkly different conclusion about El-Sayed, who has said the Israeli government is as “evil” as Hamas and often accuses Israel of committing “genocide” in Gaza while advocating that U.S. aid to Israel be diverted to domestic priorities.
Halie Soifer, the CEO of the Jewish Democratic Council of America, which has endorsed Stevens, said that she had been “concerned” by El-Sayed’s response following the March attack on Temple Israel in West Bloomfield, Michigan.
At the time, El-Sayed sparked outcry by putting out a statement that discussed Israel’s war in Lebanon, where the attacker’s brother was killed. Soifer said she believed El-Sayed “equivocated and provided a justification for a situation, which there was no justification.”
“If he wants to be senator of a state that has such a large Jewish population, he must demonstrate an ability to stand with that community as we face the rise of antisemitism,” Soifer said. “On that issue in particular, Haley has been a leader in Congress.” The state has close to 130,000 Jews.
Soifer said her group’s volunteers had put out close to 10,000 calls to Michigan voters urging them to back Stevens.
Zach Nessel, a 23-year-old Michigan State University graduate and the secretary of the Michigan Democratic Jewish Caucus, shared many of Soifer’s concerns as he knocked on doors for Stevens in Oak Park Monday.
“I’m absolutely concerned about his rhetoric,” said Nessel, whose mother is Michigan Attorney General Dana Nessel. “I think he’s spending more of his time trying to ostracize pro-Israel Democrats than he is looking to fight Trump, and that’s what I see amongst a lot of his allies.”
Nessel said he had been especially concerned by El-Sayed’s campaign event at his alma mater in April alongside Hasan Piker, an anti-Israel streamer whose rhetoric has been called antisemitic by many Jewish groups and leaders.
“The fact that my former Dem Club is hosting an antisemite that has positive things to say about Hezbollah, a U.S. designated terrorist organization that has killed Americans, that’s horrifying,” Nessel said. “And the fact that you know Abdul is campaigning with someone like that is insane.”
Nessel said that he had visited over 500 homes across the Detroit area to champion Stevens. During his visits, he said voters rarely brought up Israel or AIPAC on their own.
But Nessel said he worried that a potential El-Sayed victory Tuesday could encourage other candidates to adopt similar tactics, with consequences for Jewish participation in the Democratic Party.
“Most people, they want to fight Trump and they want to make things more affordable,” Nessel said. “And if this sort of commotion is successful, then they’ll keep on doing it, and that’ll make it hard for members of the Jewish community to continue to participate in our party.”
This article originally appeared on JTA.org.
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