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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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New Evidence in Leaked Classified Documents Case Links Netanyahu Advisor
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference at the Prime Minister’s office in Jerusalem, Aug. 10, 2025. Photo: ABIR SULTAN/Pool via REUTERS
i24 News – During an appeal hearing at the District Court over the decision not to extend restrictions in the classified documents case, police revealed new correspondence between Yonatan Urich and Eli Feldstein.
The messages suggest that Feldstein, an advisor to Prime Minister Benjamin Netanyahu, was aware of the secret document and its potential leak.
Feldstein was also summoned for further questioning at Lahav 433 amid suspicions of obstruction during a late-night meeting in a parking lot.
The correspondence, dated October 13, 2024, was exchanged on the encrypted messaging app Signal. Feldstein reportedly wrote to Urich that he was considering taking advantage of a visiting Bild reporter to discuss the document. Urich responded: “Let Hasid handle it, why waste your time on it,” referring to the reporter as a “nuisance.”
Police stated that the messages contradict Urich’s previous claims that he had never seen or heard of the secret document, showing that he was not only aware of it but also discussed its publication with Feldstein.
Last Thursday, the court rejected a request to remove Urich from the Prime Minister’s Office and denied lifting restrictions on Chief of Staff Tzachi Braverman and Omer Mansour. Judge Menachem Mizrahi wrote that the requests lacked “evidentiary, substantive, proportionate, or purposeful justification,” and saw no reason to extend prohibitions on contact or work for the respondents.
The new revelations are likely to intensify scrutiny of the roles of senior aides in the handling of classified material within the Prime Minister’s Office.
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Senior Iranian UN Diplomat in Geneva Defects, Seeks Asylum in Switzerland
Swiss flags flutter on the Swiss Parliament Building (Bundeshaus), after the weekly governmental meeting in Bern, Switzerland, Jan. 29, 2025. Photo: REUTERS/Denis Balibouse
i24 News – A senior Iranian diplomat posted to the United Nations’ European headquarters in Geneva has reportedly defected and applied for political asylum in Switzerland, according to diplomatic sources cited on Sunday by the Iranian opposition outlet Iran International.
The diplomat, Alireza Jiranieh Hokambad, served as a minister-counselor, the second-highest-ranking position in Iran’s UN delegation in Geneva.
According to the report, he left his post and submitted an asylum request for himself and his family, citing fears of persecution should he return to Iran.
Sources said Hokambad’s decision was driven by concerns over the ongoing political and social unrest in Iran, as well as doubts about the stability of the Islamic Republic’s governing structure. Swiss authorities have not yet issued an official response to the asylum application.
Hokambad joined Iran’s Geneva delegation in 2017 and represented Tehran in several UN-affiliated economic bodies, including forums focused on trade, development, and investment.
Diplomatic sources noted that increasing international support for protesters in Iran, coupled with strong criticism from European leaders, has heightened unease among Iranian diplomats stationed across Europe.
According to the report, several other Iranian diplomats have discreetly contacted European authorities in recent weeks to explore the possibility of seeking asylum.
European sources added that some governments are considering easing asylum procedures for Iranian diplomats, even in cases where applicants are unable to demonstrate an immediate and direct threat to their lives.
Defections by Iranian diplomats during periods of domestic unrest are not without precedent. In the aftermath of Iran’s 2009 “Green Movement” protests, a number of senior diplomats posted in countries including Norway, Finland, Italy, and Belgium resigned and sought asylum, publicly condemning the Tehran government’s violent crackdown.
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World Leaders Show Caution on Trump’s Broader ‘Board of Peace’ Amid Fears for UN
FILE PHOTO: U.S. President Donald Trump is interviewed by Reuters White House correspondent Steve Holland (not pictured) during an exclusive interview in the Oval Office in the White House in Washington, D.C., U.S., January 14, 2026. REUTERS/Evelyn Hockstein/File Photo
Governments reacted cautiously on Sunday to US President Donald Trump’s invitation to join his “Board of Peace” initiative aimed at resolving conflicts globally, a plan that diplomats said could harm the work of the United Nations.
Only Hungary, whose leader is a close Trump ally, gave an unequivocal acceptance in response to the invitations, which have been addressed to some 60 nations and began arriving in European capitals on Saturday, according to diplomats.
Other governments appeared reluctant to make public statements, leaving officials to express concerns anonymously about the impact on the work of the U.N..
The board would be chaired for life by Trump and would start by addressing the Gaza conflict and then be expanded to deal with other conflicts, according to a copy of the letter and draft charter seen by Reuters.
Member states would be limited to three-year terms unless they pay $1 billion each to fund the board’s activities and earn permanent membership, the letter states.
“This simply offers permanent membership to partner countries who demonstrate deep commitment to peace, security, and prosperity,” the White House said in a post on X.
Italian Prime Minister Giorgia Meloni, visiting South Korea, told reporters her country was “ready to do our part,” although it was not clear whether she was specifically referring to Gaza or the broader peace.
Canada’s Prime Minister Mark Carney said on Sunday he had agreed to Trump’s Board of Peace for Gaza in principle although details were still being worked out.
The Board of Peace’s mandate was only authorized by the United Nations Security Council through 2027 and was solely focused on the Gaza conflict.
‘DARK TIMES’
The inclusion of a “charter” in the invitation letter stoked concerns among some European governments that it could undermine the work of the United Nations, which Trump has accused of not supporting his efforts to end conflicts around the world.
“It’s a ‘Trump United Nations’ that ignores the fundamentals of the U.N. charter,” said one diplomat.
Three other Western diplomats said it looked as if it would undermine the United Nations if it went ahead.
A further three diplomats and an Israeli source said that Trump wanted the Board of Peace to eventually have a broader role beyond Gaza that would oversee the other conflicts that Trump has said he has resolved.
The leaders of France, Germany, Italy, Hungary, Australia, Canada, the European Commission and key Middle East powers were among those invited to sit on the Board of Peace, according to officials.
“Declaring that durable peace requires pragmatic judgment, common-sense solutions, and the courage to depart from approaches and institutions that have too often failed,” the document showed.
In what appeared to be directed at the United Nations, the document added that there was a “need for a more nimble and effective international peace-building body.”
Trump, who covets the Nobel Peace Prize, said in the letter that the board would convene in the near future, adding: “This board will be one of a kind, there has never been anything like it!”
In public comments in response to a reporter’s question, a senior UN official did not address the plan directly, but said the United Nations was the only institution with the moral and legal ability to bring together every nation, big or small.
“And if we question that … we fall back and very, very, dark, times,” Annalena Baerbock, president of the United Nations General Assembly, told Sky News, adding that it was up to individual states to decide what to do.
The White House on Friday named some individuals who will sit on the board, which would outlive its role supervising the temporary governance of Gaza, under a fragile ceasefire since October.
They included US Secretary of State Marco Rubio, President Donald Trump’s special envoy Steve Witkoff, former British prime minister Tony Blair and Trump’s son-in-law, Jared Kushner.
Israel and the Palestinian terrorist group Hamas signed off on Trump’s plan, which says a Palestinian technocratic administration will be overseen by an international board, which will supervise Gaza’s governance for a transitional period.
TRUMP GOES FOR GLOBAL PEACE ROLE
“It’s going to, in my opinion, start with Gaza and then do conflicts as they arise,” President Donald Trump told Reuters in an interview earlier this week.
Many rights experts and advocates have said that Trump overseeing a board to supervise a foreign territory’s governance resembles a colonial structure, while Blair’s involvement was criticized last year due to his role in the Iraq war and the history of British imperialism in the Middle East.
The White House did not detail the responsibilities of each member of the board. The names do not include any Palestinians. The White House said more members will be announced over the coming weeks.
It also named a separate, 11-member “Gaza Executive Board” to support the technocratic body.
This would include Turkish Foreign Minister Hakan Fidan, U.N. Middle East peace coordinator Sigrid Kaag, United Arab Emirates International Cooperation Minister Reem Al-Hashimy, Israeli-Cypriot billionaire Yakir Gabay and officials from Qatar and the United Arab Emirates.
Israeli Prime Minister Benjamin Netanyahu’s office said the composition of this board had not been coordinated with Israel and contradicted its policy – possibly a reference to Fidan’s presence, as Israel objects to Turkish involvement. Israel’s government also has a tense relationship with Qatar. An Israeli government spokesperson declined to comment beyond the statement.