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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews
(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”
But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.
Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.
“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher — it’s really, really cool.”
The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.
“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”
The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.
Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.
“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.
Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.
Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)
CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.
“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”
Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.
Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)
“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”
Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.
Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.
The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”
Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.
Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.
With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.
“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”
Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.
He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.
“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”
Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.
In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.
“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”
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The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.
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Berlin rabbi makes history as first European to head Conservative rabbis’ association
(JTA) — BERLIN — Gesa Shira Ederberg was not yet a rabbi when she was tapped to lead a seder, to teach Hebrew, and to organize an egalitarian minyan in her home city of Berlin. She happened to be in the right places when help was needed, recalls Ederberg, who was pursuing a degree in Jewish studies at the time. She wondered: Could she be doing more?
Three decades later, Ederberg is a veteran rabbi of Berlin’s first official egalitarian congregation on Oranienburger Strasse — and this month she reached a new milestone.
She was installed last week as the international head of the Conservative/Masorti movement’s Rabbinical Assembly, the organization representing more than 1,600 rabbis worldwide. For the first time, the group is being led by a European rabbi.
Her installation marks another milestone as well. “As far as the Rabbinical Assembly is aware — Rabbi Ederberg is the first Jew by choice to serve as president,” said a spokesperson for the organization.
For observers of Jewish life in Germany, the moment carries symbolic weight.
“This is quite an extraordinary deal, actually, because there’s never been a non-American or non-Israeli to head the Rabbinical Assembly,” said Deidre Berger, an American who has lived in Germany for more than 40 years and serves on the boards of both the German and worldwide Masorti organizations.
“It’s also a major step forward in relations between a broader group in the American Jewish community with Germany — with being willing to acknowledge that postwar Jewish life did get relaunched in Germany and is here to stay,” added Berger, the former head of the American Jewish Committee office in Berlin.
Rabbi Jacob Blumenthal, CEO of both the Rabbinical Assembly and the United Synagogue of Conservative Judaism, said Ederberg’s election also reflects the movement’s embrace of Jews by choice.
“Welcoming converts is one of the ways in which our communities are growing and thriving,” he said. “So to have a colleague who made this choice to lead a Jewish life and then to become a rabbi is certainly something to celebrate.”
Ederberg’s installation took place in two parts: last week at Congregation Beth Sholom in Teaneck, New Jersey, followed by a second ceremony on Tuesday in Berlin, where her synagogue received a Rabbinical Assembly Torah mantle that remains with each president during their term.
“I will see it every time we open the ark,” she said. “It will be a reminder of my new responsibilities.”
Born in 1968 in the German city of Tuebingen, Ederberg grew up in a Lutheran family. Her father was in charge of his church’ youth exchanges with Israel, and Israeli teenagers often visited the family home. She traveled to Israel for the first time at age 13, an experience that helped cement what she said was “a deep connection” with the country and its people.
Ederberg later earned a master’s degree in Protestant theology. But her involvement in Jewish-Christian dialogue deepened her interest in Judaism, leading her to pursue Jewish studies in Berlin and eventually convert in 1995 at the Jewish Theological Seminary there.
Her decision grew partly out of her fascination with Jewish texts. “I was loving the texts,” she recalled early in her rabbinic career.
But it was also theological. She had come to believe that “the anti-Jewish tradition was an intrinsic part of Christianity,” she said at the time, and rejected interpretations portraying Judaism as obsolete.
Conversion, she added, was “a long and difficult process. You only get there if you really want it.”
Ederberg was ordained in 2002 at the Schechter Institute of Jewish Studies in Jerusalem. Her husband, Nils Ederberg — whom she met when both were Protestant students of Jewish studies — is also a rabbi. Ordained at Berlin’s Abraham Geiger College in 2014, he now serves as a military chaplain in Hamburg. The couple has three children.
After serving her first pulpit in Weiden, Ederberg returned to Berlin in 2007. There she became the first woman to serve as a rabbi in the city since Regina Jonas, a Liberal rabbi ordained in 1935 who was murdered by the Nazis, and only the second woman to hold a synagogue pulpit since the Holocaust.
She has helped build institutions for Germany’s small Masorti movement, founding Berlin’s Masorti elementary school in 2018 and serving as a founding member of Germany’s General Rabbinical Conference for non-Orthodox rabbis. She also served as a rabbinic adviser to the Zacharias Frankel College Conservative seminary at the University of Potsdam.
At the same time, she rose through the leadership ranks of the Rabbinical Assembly, serving in several voluntary roles before being elected vice president two years ago. She was elected president in December, succeeding Rabbi Jay Kornsgold of New Jersey, becoming the third woman to hold the role.
Ederberg’s installation comes at a challenging time for what was once America’s largest Jewish denomination, but has for years faced declining membership. As a centrist movement committed to what has been called “tradition and change,” it sits between a growing Orthodoxy on one side and a liberal Reform movement that has historically been far swifter to innovate.
Her installation also comes as broader changes in attitudes toward Jewish life in Germany have shifted. For decades after World War II, many American Jewish institutions viewed Germany as an unlikely place for Jewish communal revival.
Ederberg’s mentor, Rabbi Ismar Schorsch, the former chancellor of the Jewish Theological Seminary of America who encouraged her to pursue ordination, described her as “both the agent and the symbol of the potential of Conservative Judaism to flourish once again in Germany.”
That revival has taken place alongside a transformation of Germany’s Jewish population. Before World War II, about 500,000 Jews lived in the country. After the Holocaust only a small community remained, but immigration from the former Soviet Union beginning in the late 1990s helped rebuild Jewish life. Today roughly 100,000 Jews belong to congregations in Germany, with a similar number unaffiliated.
There are currently two Masorti congregations in the country: Ederberg’s in Berlin and another in Cologne.
Her congregation meets upstairs in a chapel attached to the New Synagogue on Oranienburger Strasse in former East Berlin. The mid-19th-century building was heavily damaged during World War II; its windows overlook the empty courtyard that once held the synagogue’s Torah ark and pews. Today, congregants gather in restored spaces, including a hall above what once served as the women’s gallery.
While other synagogues now offer egalitarian services, Ederberg’s congregation once served as an incubator, giving many women their first opportunity to read Torah from the bimah.
“On the one hand, it’s an intimate setting in her synagogue,” Blumenthal said. “But also you see the depth of both knowledge and commitment of the folks who are part of her community.”
Ederberg knows that for some people, her German Christian background remains a hurdle. Jewish identity in Germany today often reflects complicated family histories shaped by the upheavals of the 20th century.
Not only are there numerous converts like herself; there also are many Jews with a mother or grandmother who survived the Holocaust and a father or grandfather who served in the Wehrmacht, she noted. The question of Jewish identity in Germany, Ederberg said, “is a broader question about individuals and their family history.”
Her own family history reflects that complexity: Both of her grandfathers served in World War II, one dying at Stalingrad and the other working as a mechanic.
Ultimately, she said, the mentorship she received from three German-born Jewish figures — Schorsch as well as Israeli educators Alice Shalvi and Zeev Falk — proved decisive.
Back when she was an accidental rabbi, called upon to lead seders and services and to teach in a pinch, Ederberg hadn’t made up her mind whether to pursue ordination. She might have chosen to become a diplomat, she says, if it had not been for those three mentors who took her by the hand.
“Their encouragement, their push towards rabbinical school, their push towards, ‘Yes, you should go back to Germany and do what you’re doing,’ was really crucial,” she said.
The post Berlin rabbi makes history as first European to head Conservative rabbis’ association appeared first on The Forward.
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Fox’s Bible story miniseries puts women front and center
Depending on where you start the clock, the founding of the Jewish nation was partially born of an act of extreme cruelty.
When Sarah welcomed Isaac, after decades of trying for a child, she persuaded Abraham to send away her handmaiden Hagar and her son by him, Ishmael. That God provided for the child and his mother in the wilderness, and made a great nation of Ishmael’s descendants, was a worthy consolation. But could Sarah have known this blessing would come to pass?
In the first installments of Fox’s shiny new six-part, Sunday school miniseries, The Faithful: Women of the Bible, debuting March 22, it is Hagar (Natacha Karam) who narrates the story of Sarah. Though their dynamic was complicated — the OG Handmaid’s Tale — Hagar concludes that Sarah was a friend, and through the ages, “came to symbolize motherhood” as the “first of the great matriarchs.”
The mission statement of The Faithful, devised by an interfaith team and written by Star Trek alum René Echevarria and directed by Danny Cannon (CSI, Judge Dredd, Geostorm), is to foreground the stories of women in the biblical narrative. To that end, Sarah —played by Minnie Driver, using her natural British accent, forcing Yank Jeffrey Donovan’s Abraham to match her Received Pronunciation — has more agency than she did in Genesis.
It is Sarah (then still Sarai) who tells the pharaoh that Abraham is her brother and dodges the monarch’s advances with the help of some divine intervention. Leaving the palace, she manages to liberate Hagar, who was enslaved there.
Billed in the first episode title as “The Woman who Bowed to No One,” this Sarah is strong-willed, petitioning the almighty, with screams and some hurled offerings, to open her womb. As in scripture, it is her idea to give Hagar to Abraham to produce an heir. Only in this iteration there’s a quid pro quo: If Hagar gives Abraham a child, Sarah will help her return to her homeland. When the baby comes, Hagar reneges, sparking Sarah’s jealousy and the pretense that Hagar is not Ishmael’s real mother.
When Isaac arrives, heralded by three hooded strangers who stop by Abraham’s tent before firebombing Sodom and Gemorrah, the friction between Ishmael and his younger, legitimate brother is too much for Sarah.
“Cast them both out,” she tells Abraham. “We have to protect Isaac no matter the cost.”
The scene is uncomfortable. The actor playing Ishmael is brown with a different accent than Driver or Donovan. The child actor playing Isaac is blond, and Abraham hoped he’d have his mother’s light eyes.
Josephus and Jewish tradition regard Ishmael as the founder of the Arab nation. In Islam, he, not Isaac, is Abraham’s heir and the son who experienced the would-be sacrifice of the akedah. It will perhaps be difficult for some to watch white actors settle Canaan and exile people of color and not recall the narrative now surrounding Israel, and the meme of just about everything being promised to Jews 3,000 years ago.
But The Faithful is too dull to be truly provocative.
A common refrain has Abraham describing his wish to stand with his bride, “shoulder to shoulder, no matter what.” We see their early courtship beginning when Abraham (then Abram) helps her to disrupt an arranged marriage and gifts her a blue shawl — the fact that they may have been half-siblings is duly glossed over. It’s Tanakh by way of Nicholas Sparks.
Making Hagar a passive protagonist is an interesting twist, but the proceedings are too rooted in the mythic to fully capture the human drama at the story’s core. (Her journey, in which she grabs a rock from her homeland, and decades later places it on Sarah’s grave, dubiously suggests the origins of a familiar Jewish custom.)
The series has reasonable production values — which will go on to track Rebekah, Rachel and Leah — and since it’s based on the most popular book of all time, there’s a built-in audience that could certainly overlook some hackneyed writing and soap opera acting. As far as entertainment of this ilk goes, the show is of the highest caliber, admittedly faint praise.
The tales were meant to be retold, and we see Abraham developing the Jewish oral tradition, speaking of Eden and the Tower of Babel around the campfire. One night he teases the story of Sarah’s cunning escape from Pharaoh’s court.
Sarah laughs, chiding him for presenting the incident “as if it were one of the sagas.”
“Who knows,” Abraham all but winks at the viewer, “it might be one day.”
It is, but not all tellings are created equal.
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Israeli couple killed by Iranian cluster bomb as Israel continues assassinating Iranian officials
(JTA) — A couple in their 70s were killed overnight Tuesday by an Iranian missile, apparently as they tried to reach a bomb shelter, amid an especially intense barrage of missiles aimed at the Tel Aviv area.
Yaron and Ilana Moshe were killed near their home in Ramat Gan, an upscale suburb of Tel Aviv; a walker found near their bodies suggested that they were on their way to shelter but could not move quickly, officials said. Damage from the cluster munitions, which shed smaller bombs as they land, was also reported at other sites including a main train station in Tel Aviv.
The barrage, Iran said, was retaliation for the killing the day before of Ali Larijani, the country’s security minister and a close ally of its assassinated supreme leader, Ayatollah Ali Khamenei.
Shortly afterwards, Israel announced that it had assassinated another top official, intelligence minister Esmaeil Khatib. The Israeli military said in a statement, “Khatib played a significant role during the recent protests throughout Iran, including the arrest & killing of protestors and led terrorist activities against Israelis & Americans around the world.”
Israel’s defense minister, Israel Katz, warned that “significant surprises” would be ahead as Israel continued to pummel targets in Iran.
A Wall Street Journal story published Wednesday details how Israel says it is choosing its targets, describing an extensive list of sites and people who are in its crosshairs. Israel knew security officers would gather in sports complexes after their offices were destroyed, then bombed the complexes once they were full, for example, according to the story, which says Iranians say order is beginning to fray on the streets but the regime appears far from falling. Israel said earlier this week that it had three more weeks of targets to work through.
Israel has also stepped up its campaign in and around Beirut, where it is targeting forces affiliated with Hezbollah, the Iranian proxy that operates out of Lebanon and has been bombing Israel since earlier this month.
The post Israeli couple killed by Iranian cluster bomb as Israel continues assassinating Iranian officials appeared first on The Forward.
