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An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews

(JTA) — Sara Goldstein’s regular cheesecake recipe is like the rest of the kosher food she makes and shares on her Instagram account — “straightforward, and I wouldn’t say too adventurous.”

But she tried something special this year ahead of Shavuot, a Jewish holiday that begins Thursday night, when dairy foods are traditionally on the menu. In honor of the holiday, she whipped up a bourbon caramel cheesecake, with candied pecans on top.

Goldstein’s baking shakeup was spurred by an online tool that, using artificial intelligence, allows users to mix and match ingredients that can be made into more than 64,000 different cheesecake recipes. For Goldstein, a chef and kosher recipe developer who lives in Lakewood, New Jersey, CheesecakeWizard.AI offers a welcome challenge.

“You have to be extra creative in the kosher world because it’s very limited,” she said. “And I think it definitely opened people’s eyes to what’s possible. I mean, saying there’s 64,000 combinations that are kosher —  it’s really, really cool.”

The app’s creator, Brooklyn marketing executive Avi Bree, doesn’t just want to push the bounds of what gets served on Shavuot tables. He’s also looking to prove to clients his value in a world of AI-generated press releases — and to show his fellow Orthodox Jews that ChatGPT and other AI tools can be a boon to Jewish observance, not a threat, despite concerns about internet use in his community.

“Not everybody who is going to go to this website is actually going to actually bake the cheesecake,” Bree said. “They’ll futz around with it, and they’ll push a couple buttons and it’ll make us all meshuggeneh trying to come up with the craziest flavor.… While they’re doing it, the company that’s sponsoring it, their logo and their name is there.”

The app asks users to select their crust, filling and topping preferences, then uses artificial intelligence to spit out a recipe to match. An image integration feature called Midjourney allows users to see computer-generated pictures of what their cheesecakes might look like — from carrot-cake crusts to maple and sweet potato filling to savory toppings such as an olive tapenade.

Since its launch last week, Cheesecake Wizard has been used by about 12,000 people to generate 45,000 recipes — though it remains to be seen how many actual cheesecakes result. Bree said that like Goldstein, he had been drawn to the “boozy options” in the Cheesecake Wizard interface and hoped that when the holiday begins Thursday night, he’ll get a chance to partake.

“After a very long week of work, I’d like to sit down on Shavuos eating cheesecake, and having a splash of bourbon on top would definitely, you know, add a little more enjoyment to the holiday festivities,” he said.

Bree’s experiment with AI started last spring, when clients began to drop him because, they said, they could use the new technology to create their marketing materials instead. He decided to explore the new terrain. Passover was approaching, and Bree’s first venture was a day-trip generator, inspired by the hassle Orthodox families can face when deciding what to do in the middle of the weeklong holiday, when Jewish schools and workplaces are closed.

Avi Bree created a cheesecake AI generator to show his Orthodox community the value of AI. (Courtesy Bree)

CanWeGoNow launched on the first day of chol hamoed, the period of the holiday when travel is allowed, and quickly crashed as the link ricocheted across WhatsApp groups that are the primary form of communication for many Orthodox Jews. Bree called his wife from synagogue and said he needed to scrap their own family’s plan to take their six children to an amusement park. He had to spend the time getting the site back up.

“I said, ‘Pessel, the bottom line is I stepped into something that might be amazing,’” he recalled. “I generally don’t work on chol hamoed, but if there’s a loss involved, the rabbinical leaders say you can work. So I said, ‘If I don’t take care of this, the whole thing’s going to fold.’”

Ultimately, 20,000 people generated tens of thousands of trip ideas in the United States, Israel, England, Australia and even Mexico, where hundreds of people at a kosher-for-Passover hotel got wind of the app.

Bree lost money on the venture, but he gained confidence that AI could catch on in his community, despite some of his Orthodox peers’ ambivalence toward new technologies. Now, he has relaunched his marketing firm to focus squarely on using AI to reach Orthodox audiences. (Its name, MarketAIng, makes the gambit visible.)

“The Jewish community is always a little bit behind, let’s just face it,” he said. “Our tradition is what kept us going all these thousands of years, so anytime something new comes into the picture, we’re always a little more wary and always a little more concerned. So AI really hasn’t made inroads yet.”

Bree’s latest effort hit a turning point while he was in synagogue, which he referred to as “a mini-networking event” that he attends three times a day for prayers. A self-described ultra-Orthodox Jew, he had been casting about for a kosher corporate partner for the cheesecake bot. An acquaintance named Akiva overheard him lamenting his lack of connections to a fellow worshiper after evening services.

Akiva said his wife worked for a kosher dairy-products company called Norman’s. A few WhatsApp messages later, Bree was in touch with executives there — and now the company’s name and logo appear on the website, and its products are inserted into the cheesecake recipes that the tool generates. Goldstein has also promoted the company on her social media posts about Cheesecake Wizard.

The sell wasn’t totally straightforward, Bree said. An executive “was a little bit nervous because of the internet aspect,” he recalled. “Right now in the Jewish community, it’s a weird sort of policy we have, like, we don’t encourage you to use it but if you’re going to use it, have a filter on it.”

Indeed, internet use has been a fraught topic in haredi Orthodox communities, with rabbis warning that online access can be a gateway to inappropriate content that conflicts with and diverts attention from Jewish practice.

Some Orthodox leaders have urged Jews to reject the internet entirely. In 2012, a rally warning of the dangers of the web drew more than 40,000 men to Citi Field in New York; last year, two massive rallies for women urged them to delete their social media profiles and give up their smartphones.

With the abrupt arrival of consumer-facing AI in recent months, the technology has drawn specific attention from some rabbinic leaders for the first time. Last month, a dozen rabbis from the traditionalist Skver Hasidic community, based in New Square, New York, explicitly banned its use.

“It is possible that at this point, not everyone knows the magnitude and scope of the danger, but it has become clear to us in our souls that this thing will be a trap for all of us, young and old,” the rabbis wrote in their decree last month. “Therefore, the use of ‘AI’ is strictly prohibited in any shape and form, even by phone.”

Despite these warnings, many haredi Orthodox Jews use the internet for work, shopping and other activities. But in some communities, users are expected to install “kosher” filters that block content considered inappropriate, and many Orthodox yeshivas require parents to install filters as a condition of enrollment. Bree said his own children’s Brooklyn yeshiva required a phone filter, which he installed, and that he made sure to construct his apps so that they would function on phones whose function is limited to WhatsApp and basic communication tools.

He also said that while Norman’s was persuaded to move forward with the cheesecake app because it had its own website, he was considering adding a disclaimer.

“We might have to actually make a little statement on the website saying something along the lines of, you know, ‘Please abide by your rabbinical guidelines regarding internet use,’” Bree said. “Because people were saying, ‘Oh, what are you pushing internet for?’ We’re not pushing it. If you’re using it anyways, then you could use this.”

Goldstein said she wasn’t sure she would become a regular AI user but thought that Cheesecake Wizard, for which she posted an instructional video for her followers on Wednesday, was a comfortable entry point for her community. “I definitely think it’ll take people a little while, maybe, to warm up to the concept, but it’s a great way to introduce it,” she said.

In her heavily Orthodox town of Lakewood, Goldstein said a wide range of internet uses are tolerated — and that she sees a value in remaining online.

“I’m not telling people to come start using Instagram, start using AI — it’s if you’re here [and] it’s where you’re at, then this is a fun way to make something amazing, to elevate something for chag,” Goldstein said, using the Hebrew word meaning holiday. “For people who are already out there on the internet — whether you need it for work, or just, you’re not at that place yet to completely eradicate internet from your life — here’s a way to take these tools and do something even spiritual with it.”


The post An app that can generate 64,000 kosher cheesecake recipes aims to prove AI’s value for Orthodox Jews appeared first on Jewish Telegraphic Agency.

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Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference?

Moments after Seattle rapper Macklemore led fans in New Jersey’s MetLife Stadium in a call to “Free Palestine” that ended his opening spot on a national tour, another notorious rapper, despite years of toxic, antisemitic behavior, played to a sold-out crowd in Chicago’s Soldier Field for the second night in a row: the artist formerly known as Kanye West.

On Monday, Macklemore paid the price for that Sept. 4 show where he accused Israel of genocide and apartheid while opening for English singer and songwriter Ed Sheeran. That gig ended when Robert Kraft, owner of Boston’s Gillette Stadium, said Macklemore was not welcome there for Sheeran’s two scheduled shows.

The shutout went beyond Gillette. With 10 more shows left on the tour, eight including Macklemore as the opening act, Kraft rallied other stadium owners to bar him too. Macklemore was removed.

“The venue’s and promoter’s decision was final,” Sheeran wrote on Instagram. “Macklemore coming off tour was the promoter’s decision. It was not mine. I have spent this week trying to build bridges, to find a solution and unfortunately, was unable to do so.”

On Tuesday, Sheeran’s three other opening acts and his back-up band withdrew in solidarity.

On that list of stadiums that barred Macklemore was AT&T Stadium in Arlington, Texas,  where tickets to see Ye in November went on sale last week. But there was no mention of canceling that show.

Neither Soldier Field nor AT&T Stadium responded to the Forward’s inquiries about why Ye was still welcome there despite his escalating antisemitism over the years.

In 2025, his antisemitic conduct hit a fever pitch when he ran a Super Bowl ad directing viewers to an online store that briefly sold a $20 T-shirt emblazoned with a black swastika. He also released a music video on X titled “HEIL HITLER (HOOLIGAN VERSION),” featuring the lyric “So I became a Nazi, I’m the villain,” which surpassed one million views. He was banned by Twitch after appearing in a livestream giving a Nazi salute and shouting “Heil Hitler.”

So is hating Jews more acceptable than hating Israel?

Not exactly, said Ari Ingel, executive director of The Creative Community for Peace, a nonprofit dedicated to fighting antisemitism in the entertainment industry. Macklemore has shown no signs of remorse or intention to understand why his actions were harmful.

Meanwhile, Ye has paid a hefty price for his antisemitic rants over the years, losing lucrative deals with Adidas, Gap, Balenciaga and Universal Music Group. And while some still question Ye’s sincerity and he has more work to do, he did apologize, Ingel said.

“Kanye is still being held accountable for his statements,” Ingel told the Forward. “He’s not working with the biggest promoters in the industry … We have not let go of all the harm he has caused yet, but his team has put him on a better path.”

Though Ye has performed in some European shows, his headline act at this summer’s Wireless Fest in London was canceled after the U.K. denied him a visa to travel to the country. Concerts in Italy, Russia and Poland also got nixed.

Here in the U.S., his promoter has only been able to book select stadiums for this 2026 tour, including the New Orleans Superdome, San Antonio Alamodome, and two shows at Soldier Field in his hometown of Chicago.

In San Antonio, Mayor Gina Maria Ortiz Jones unsuccessfully tried to prevent Ye’s July 4 show in the city-owned stadium. But backlash against pulling the plug was too intense and the show was allowed to go on. U.S. Sen. Rick Scott also sought to cancel Ye’s June shows at Raymond James Stadium in Tampa, another publicly-owned venue scheduled to host Sheeran on Nov. 7.

Ye’s shows have featured the spectacle that he is known for – the artist performing on top of a gigantic spinning globe in the center of the stadium with billows of fog, laser light shows, fireworks and surprise guest appearances. His setlist covers the span of his career, minus the song “Heil Hitler.”

Macklemore, by contrast, commandeered what was supposed to be a family-friendly show to deliver a not-so-family-friendly, even hostile, message, Ingel said. He didn’t just speak briefly about the plight of Palestinians, which would have been within his right to do. While singing “Hind’s Hall,” his tribute to pro-Palestinian protesters who occupied a building at Columbia University, he projected images of war and encampments on giant screens and led the crowd in a call and response, creating an atmosphere where Jewish fans felt threatened.

“Ye, despite the previous statements, is not doing that at his shows,” Ingel said. “He’s not whipping up the crowd into a frenzy of antisemitic hatred.” If he did, his tour would undoubtedly come to a screeching halt.

“Stadiums are not going to allow their venues to turn into forums for hate,” Ingel said. “This is about bringing people together.”

And so far, ironically, that’s what Ye’s shows try to do by sticking to the music. Unfortunately, Ingel said, Macklemore did not.

The post Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference? appeared first on The Forward.

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Feds say Cisco likely failed to protect pro-Palestinian workers from harassment

(JTA) — Cisco Systems likely violated the civil rights of Palestinian, Arab and Muslim employees, a federal agency has found, after employees were subjected to harassing messages — some of them posted by employees in an internal forum called the Connected Jewish Network.

The U.S. Equal Employment Opportunity Commission determined in June that there was “reasonable cause to believe” Cisco subjected the employees to a hostile work environment based on their national origin, religion or association in violation of Title VII of the Civil Rights Act of 1964.

The determination follows on media reports and an EEOC probe into an ugly climate at the tech company following the Oct. 7, 2023, deadly attacks by Hamas on southern Israel. Pro-Palestinian employees called on the company to end its business dealings with Israel, while Jewish employees said the company had failed to protect them from harassment by pro-Palestinian employees.

The EEOC case, however, turned in part on messages shared in the internal Connected Jewish Network forum. A complaint filed by Legal Aid at Work, which represented the Muslim and pro-Palestinian employees, said employees on the Jewish forum had “repeatedly glorified violence, joked about sending people to their deaths” and “labeled Palestinians, Arabs, and Muslims as murderous, violent, terrorists.”

“This is a massive multinational corporation with all the resources in the world and they couldn’t get it right,” Christopher Ho, a director at Legal Aid at Work, told the Guardian, which reported on the EEOC finding last month. “Thankfully the EEOC did.”

Ho said Cisco had “at best failed to take their harassment seriously” and through its inaction had sent “the implicit message that its pro-Palestinian employees were unworthy of protection.”

The letter is not a binding ruling, and both sides said the EEOC has indicated it will not sue. The finding could nonetheless strengthen employees’ cases if they pursue their own lawsuits. The employees are considering collective and individual litigation, according to media reports.

The case examines the period after a group of mostly Palestinian, Arab and Muslim employees called Bridge to Humanity circulated an open letter urging Cisco to end its business dealings with the Israeli military. More than 1,700 employees signed the letter. The employees said they were subsequently subjected to racist and Islamophobic harassment.

In August 2024, employees — including some concerned Jewish employees — filed a 76-page ethics complaint accusing more than a dozen colleagues of creating a hostile work environment through posts on the Connected Jewish Network, which was visible to all company employees, according to the Guardian.

The episode was not one-sided. Wired magazine, in a 2024 investigation into the dispute, reported that some Jewish Cisco employees also believed the company had failed to protect them from harassment by pro-Palestinian employees. One former employee told the magazine that Cisco leadership could have done more to “reduce the mess across the board.”

Legal Aid at Work believes this is the first EEOC finding against a major tech company involving discrimination against workers engaged in pro-Palestinian advocacy. Since the Oct. 7 attacks, the EEOC has made combating workplace antisemitism a major policy and enforcement priority, with scrutiny on academia and the private sector increasing under the Trump administration.

Cisco has disputed the EEOC’s determination, saying it had “thoroughly investigated all concerns and took appropriate action.” The company previously said it had removed some comments, issued discipline warnings and provided coaching to multiple employees.

The post Feds say Cisco likely failed to protect pro-Palestinian workers from harassment appeared first on The Forward.

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Mahmoud Khalil sues Columbia University citing ‘hostile environment’ for pro-Palestinian students

(New York Jewish Week) —

Mahmoud Khalil, the Palestinian Columbia University alum who was detained by the Trump administration last year, is suing his alma mater along with an Israeli dean of the school he attended for facilitating a “hostile environment” for pro-Palestinian students.

Khalil became a national symbol of the campus pro-Palestinian protest movement when he was detained in March 2025 after the government accused him of being aligned with terrorists. On Monday, he filed a civil rights lawsuit in federal court accusing the school of engaging in months-long “deliberate indifference” toward the harassment of pro-Palestinian students on campus, including at the hands of right-wing pro-Israel groups.

He contends that Columbia’s alleged indifference ultimately helped to lead to his 104-day detention by federal immigration authorities, during which he missed the birth of his first child, before being released after a federal judge ruled his detainment was likely unconstitutional. He is joined in the suit by members of the School of International and Public Affairs Palestine Working Group, a pro-Palestinian student group on campus.

“Columbia laid the groundwork for my targeting by the Trump administration through its deliberate indifference and discrimination aimed at intimidating Palestinian students,” Khalil told reporters at a press conference in New York on Monday.

SIPA’s Dean Keren Yarhi-Milo speaks during a book talk for Fareed Zakaria’s new book, “Age of Revolutions: Progress and Backlash from 1600 to the Present” at Columbia University’s School of International and Public Affairs on April 3, 2024 in New York City. (Shahar Azran/Getty Images)

In addition to the university, the suit also names Keren Yarhi-Milo, the dean of the Columbia School of International and Public Affairs, who is Israeli-American, as a defendant. The complaint says that Yahi-Milo had unfairly accused Khalil, while a student in the school, of antisemitism and harassment.

In a statement to the Jewish Telegraphic Agency, Columbia representatives defended Yarhi-Milo in general terms.

“Throughout her time at Columbia and during her service as dean, Dean Yarhi-Milo has worked with and supported students of all backgrounds, including our Palestinian, Arab, and Muslim students,” the statement reads. “The University is grateful for her tireless efforts on behalf of our students and her commitment to a campus free of discrimination and harassment.”

Columbia representatives declined to comment further on the lawsuit but said that “creating a campus environment where every member of our community feels welcome, supported, and safe is ​fundamental to who we are as a university. It is also a responsibility we take seriously.”

A leading figure of the encampment movement that began at Columbia before spreading to schools across the country, Khalil was the first pro-Palestinian student protest leader to be detained by the Trump administration and spent months in an immigrant detention center despite holding a green card.

In the months since a federal judge ordered his release, Khalil has filed a number of lawsuits, including against pro-Israel groups that he said “conspired” with the government to target him. He has also sued Columbia before, for disclosing student records as part of a congressional investigation.

Khalil’s latest lawsuit against Columbia claims the school violated Title VI protections for him and his fellow plaintiffs based on their ethnic identity, national origin or “affiliation with Palestine.” The lawsuit invokes the same federal civil rights law that Jewish and Israeli students have used in discrimination claims against universities, some of which have resulted in settlements.

Columbia itself signed a controversial agreement with the Trump administration last year to resolve federal civil rights investigations, paying $221 million and agreeing to a number of concessions in order to free up hundreds of millions in federal funding. During his press conference Monday, Khalil called such settlements “disgraceful.”

The suit notes that, as a student, Khalil called Yarhi-Milo “genocidal” in a message to fellow students. The suit then describes a subsequent internal university investigation into Khalil as “unfounded and retaliatory,” and claims the school “repeatedly launched meritless allegations of antisemitism against Mr. Khalil” prior to his federal detention.

During the press conference, Khalil accused Yahi-Milo of being someone who “weaponizes her identity to shield herself from legitimate concerns and criticism.” Khalil added, “Her priority has never been her students, me and my fellow students here. Her priority has always been Israel.”

The lawsuit’s examples of indifference include a claim that Columbia failed to intervene when a right-wing group, Accuracy in Media, labeled some of the members of Palestine Working Group as “Columbia’s Leading Antisemites” in messages on the side of trucks driven near campus for months after the Oct. 7, 2023, Hamas attacks. The group had targeted pro-Palestinian students in a similar fashion at several campuses.

Joseph Howley, a classics professor at Columbia who is Jewish, spoke at the press conference in support of Khalil, whom he called a friend. “We all see how the university’s anti-Palestinian racism has directly endangered its students,”  said Howley, who wore a Jews for Racial and Economic Justice hat and a “Not In Our Name” shirt. “I won’t be wasting any more time on town halls or listening sessions or imagining anything.”

In a statement to JTA, Accuracy in Media president Adam Guillette said his group “uses publicly available information, and we are steadfastly opposed to doxxing. We pledge to continue delivering accountability to pro-Hamas radicals across the country.”

The post Mahmoud Khalil sues Columbia University citing ‘hostile environment’ for pro-Palestinian students appeared first on The Forward.

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