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As a rabbi in a small town, I understand the Jewish class divide — and how to close it
(JTA) — When you walk into the back door at my home away from home, Beth Israel Congregation of Waterville, Maine, you’re greeted with a faint scent of kosher matzah ball soup mixed with the slightest hint of mildew from a 70-year-old building that can’t quite manage its moisture anymore.
On your left, you’ll see the kitchen, the heart and soul of our congregation. It is often where the most invaluable Torah is taught and learned. That happened a few years ago, when my wife, Mel, was joined one snowy Saturday night by our rabbinical intern.
“Mel,” he asked, “do you always need to make this many sandwiches for the food pantry?”
“No,” she replied. “Demand has gone up over the past few years, but we always need to make double at the end of the month.”
“Why,” he inquired, “should you need to make any more at the end of the month than at the beginning?”
Mel stood there somewhat stunned by a question that should not have felt like a Talmudic riddle. How could he not know? I am sure he knew why we blessed two challahs for each Shabbat meal (to remember God’s grace in the desert, when ahead of Shabbat the Israelites were able to gather double the amount of manna [Exodus 16:22]). But why did he not know why we need to double the number of sandwiches we make at the end of the month?
“Most of the clients we serve, some of whom are members of our own congregation,” she explained, “rely on WIC and EBT, government benefits that are issued at the beginning of each month and that often run out by the end, especially in families with children.”
“Oh, okay. I didn’t know that,” he said with a humility that endeared him so deeply to all of us at Beth Israel.
He didn’t understand the significance of the double portion at the end of the month, but the truth of the matter is before I came to Waterville, I didn’t either. I knew nothing about communities like Waterville. And what I thought I knew was not only wrong, but actually, in retrospect, was harmful and offensive. And if I did think about class differences when I lived in Brooklyn, I rarely thought about it in connection to the Jewish community.
But my ignorance and that of my student should not surprise us. Because how many of us really talk honestly about class? Class isn’t just about money. It’s a messy alchemy of financial wealth, social connections, political and cultural power, the opportunities people encounter in their lifetime and the communal regard they receive. To put it more concretely, someone can have the money — through personal resources of scholarships — to attend a Jewish summer camp. But class is also knowing which brands everyone else is wearing, knowing where to access those in-fashion clothes, and being able to own them.
The trickiness of class is what brought one of my Maine rabbinic colleagues to warn me about sending the kids in my congregation to major Jewish summer camps, “Even if you can get them the scholarship, Rachel,” she said, “the teasing they might endure might not make it worth it.”
Why aren’t we talking about class? The topic is tender because class is inextricably linked with our dignity. In Hebrew, the word for dignity is kavod and it shares the same root with kaved, heavy. Dignity is about how much leverage we have — in creating a world that gives us what we need and brings us into spaces with the promise of fullness, respect and agency. And the inequitable distribution of this kavod is impacting the ability of the American Jewish establishment to sustain functional, holy communities equitably nationwide.
For many small-town rabbis like myself who travel back and forth regularly between large cities and our small-town synagogues, the disparity in services, luxuries and opportunities we witness between urban communities and our home shuls is striking and often painful.
Synagogues like ours are struggling to pay their heating bills so that their pipes don’t freeze. Our congregants often cannot make their rent or pay college application fees, and our boards struggle mightily to raise the funds for paltry part-time rabbinic salaries. These heroic small-town lay leaders work the equivalent of unpaid, full-time jobs so that every member of their congregation can have a human hand to hold when life gets real — during times both of transcendent joy and deep distress.
Over the past 50 years wealth and social power have been increasingly concentrated in 12 metro areas to the exclusion of large swaths of our nation. The organization I lead, the Center for Small Town Jewish Life at Colby College, estimates that 1 in 8 American Jews lives outside one of these areas. At the same time, we must also see that class disparities exist within every locale. And so, as we plan programs and craft policies as an American Jewish community, I would challenge all of us to ask ourselves and our institutions questions out loud that we usually don’t ask.
Who is included or excluded by the price of this event or membership?
What services should every member of a Jewish community be able to access, regardless of price? Who will provide it? Who will pay those who are providing those services and will they be paid a fair wage?
How do we work to address the pain and shame caused by unacknowledged class differences within our community?
Not all of these questions have simple answers, but we have to start addressing them. There are three steps we should be taking as an American Jewish community to make our community more economically equitable now.
First, even though livestreaming has been a blessing and increased accessibility and access in ways that cannot be overstated or taken for granted, we still need to reiterate — in all of our communities — that it doesn’t replace the importance of physical presence. For most of us, to be human is to be embodied, and we cannot let physical presence and contact become a luxury good.
Second, every state in America should have at bare minimum one full-time, at-large, pluralistically oriented rabbi with an endowed salary that serves the entire Jewish community of that state, regardless of ability to donate or pay.
Third, we need to find ways to make sure that everyone has a seat at the table, so that every Jew’s soul is fed. We cannot afford to lose anyone. The eternal faith of the people Israel is a covenant that should not be contingent on one’s class — it is up to all of us to make sure that every member of our people is spiritually sated, held by community, known and called by name. We need a new American Jewish budget that fulfills the basic birthright of every Jew in this nation — to be served and held as a worthy member of our people.
Recently I turned to Central Synagogue in New York City to support the work of the Center for Small Town Jewish Life. They answered the call immediately — partnering with us not only financially, but as thought partners in building community and capacity through Central’s The Neighborhood online community and my organization’s programs. Two other Manhattan synagogues — Rodeph Sholom and Park Avenue Synagogue — came in alongside them, eager to help us spread the story of small-town Jewish life and advance our mission. They are funding our National Impact program, Makom, that trains small-town lay leaders and Jewish communal professionals in order to make small-town Jewish life sustainable. They are also supporting our Shaliach Tzibur program that trains small-town Jews to lead rituals and services when no clergy are present.
But there is so much more to be done on a strategic, national scale to ensure that we are touching and serving every member of the American Jewish community with dignity. We will need to continue this work together, large and small Jewish congregations working together to serve the entirety of our people with dignity.
On every Shabbat to come, let’s dream of lechem mishneh, a double portion for all, and let’s start ensuring that everyone, at the very least, has the flour for a single loaf. As our rabbis teach, “eyn kemach, eyn Torah” — without flour, without physical sustenance, our Torah cannot live.
This essay was adapted from a guest sermon given by the author at Central Synagogue in Manhattan.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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