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Commemorating Philip Roth means confronting his limitations head on
(JTA) — Next Sunday marks the 90th anniversary of Philip Roth’s birth. In celebration of the famed novelist’s work, a scholarly conference titled “Roth@90,” sponsored by the Philip Roth Society, will be held starting Wednesday at the Newark Public Library. That will be followed by a weekend of high-profile events — staged readings, panel discussions, a bus tour of Roth’s old Newark neighborhood — co-presented by the library and the New Jersey Performing Arts Center.
Exactly 10 years ago, we commemorated his 80th birthday in a similar fashion. Dozens of Roth scholars made learned presentations about his work, of which Roth attended exactly zero. Later that week, the author read aloud from his novel “Sabbath’s Theater” in front of hundreds of fans, friends and well wishers. The proceedings were televised on C-Span.
Roth was being acclaimed for having just wound down an exemplary career. With the exception of the Nobel Prize, what garland evaded him? Was there a high-culture literary platform where his name wasn’t a virtual watermark? Could he publish any novel without hundreds of reviews being written in newspapers across the world? Was there a serious fiction writer out there with greater renown?
So much has changed in the decade between the two conferences. To begin with, Roth died in 2018. In that same span, the country witnessed the election of Donald Trump and the fissure it exposed in society in general and the Jewish community in particular. America endured one convulsive racial reckoning after another. Finally, in October of 2017, the #MeToo movement gained massive public salience.
All of those events, along with digital media’s indomitable ascent, have combined to affect and reshape Roth’s literary legacy. That legacy is far less assured than all the (justified) praise and lionizing that will occur this week might suggest.
Let’s start with Jews. The Trump era yielded two seemingly irreconcilable data points. On the one hand, Jewish-Americans endured the Charlottesville riot, the Tree of Life synagogue attack and a stunning rise in antisemitic incidents. On the other, there was staunch support for Trump among Orthodox Jews and supporters of Israel’s right wing.
Leaving that conundrum for others to parse, I simply note that Orthodox Jews and right-wing Zionists are almost completely absent in Roth’s fiction. A young Roth wrote a sensitive portrait of Holocaust survivors who want to start a suburban yeshiva in “Eli the Fanatic.” He also sketched a militant religious-nationalist Zionist in “The Counterlife,” Mordecai Lippman, who, according to Roth biographer Blake Bailey (about whom more below), was based on Elyakim Haetzni, one of the so-called founding fathers of the settlement movement. In the same novel, a version of the narrator’s brother falls under the settlement leader’s sway.
And that’s it, across a half century of writing. For traditionalist Jewish readers, whose political and social influence in the United States and Israel is substantial and growing, Roth’s fiction is not a mirror, nor a signpost, nor a scroll upon which is inscribed some essential truth.
The Jews who populated his stories, the Jews he best understood, were of Ashkenazi descent, white, liberal, assimilated and secular. His courage was to valorize them over and against other Jews who viewed them as defective, lost or even as apostates. Thus Anne Frank in “The Ghost Writer” was portrayed as a patron saint of secular Judaism. Elsewhere, his stories abound in proud, professionally accomplished diaspora Jews. They rarely think about God. Synagogue attendance is reserved strictly for lifecycle events and High Holy Days, if that.
A novelist, of course, is not a political clairvoyant. However, the immediate future of Judaism is being greatly shaped by Jews whose population and influence are growing and whom Roth rarely portrayed. In this manner, another stellar writer like Cynthia Ozick — herself Orthodox and quite attuned to the mindset of her co-religionists — might fare better commercially and emerge as more relevant than her friend in the coming decades.
Roth didn’t just write about Jews. In my book “The Philip Roth We Don’t Know: Sex, Race and Autobiography,” I pointed out that depicting non-Jewish Black people was an unrecognized “obsessional theme” across his 28 novels and 25 short stories. Much to my dismay, I found Roth’s multi-decade treatment of his African and African-American characters often to be crude, thoughtless and sometimes racist.
Familiarize yourself with the degrading portraiture we receive of Black people in “The Great American Novel” (1973), or a short story like “On the Air” (1970), and you might reconsider what Roth was after in “The Human Stain,” in which an academic who is accused of racism turns out to be an African American who had been “passing” as white and Jewish. The book, the 2001 Pen/Faulkner Award winner, is often seen as a sensitive treatment of racial issues in America, and perhaps as the author’s attempt to extend the hand of friendship to another oppressed minority.
In fact, my best guess is that, as with many Jewish writers post-1967, Roth was shaken by the deterioration of the Black-Jewish alliance. His frustrations were reflected in prose that often referenced Black communities in his hometown of Newark but showed little curiosity about their lives or sympathy for their plight.
Obviously, this type of literary rendering of African Americans — or any minority group — is disturbing and dated. Insensitive racial representation inspires calls for publishers to drop authors. They disappear from high-school or college syllabi. This bodes ominously for the afterlives of the titans of post-World War II American fiction, including John Updike, Saul Bellow Bellow and Norman Mailer, all three of whom have been accused of being racially insensitive and worse.
Roth’s marketability also seems to be sailing into a squall regarding gender. As women began demanding an accounting of sexual abuse and misogyny within the media, entertainment and other industries, numerous think-pieces wondered how the author of “Portnoy’s Complaint” — whose libidinous narrator identifies most of the women in his life by debasing nicknames — would fare in such an environment. Would he — should he — be “canceled”?
The question is more complex than his admirers and detractors make it out to be. No doubt, many of Roth’s male characters mistreated women. Accusations of Roth himself doing the same exist, but they are fairly rare, unsubstantiated and contested. The dilemma for researchers is that Roth was a deeply auto-fictional writer. You sense his presence in his stories — especially when protagonists share much of his biography, including Nathan Zuckerman and Peter Tarnopol, and when characters are named “Philip Roth.”
It’s hard not to speculate about the relation between the author and the many misogynistic fellows who cut an erotic swath through his pages. There will, of course, be readers who give him the benefit of the doubt. They might observe that Roth’s toxic males provide evidence of women’s experiences that needs to be explored, not censored.
Not helping him cleanse his reputation were the numerous allegations of sexual misconduct leveled against his hand-picked biographer, Blake Bailey. The ructions engulfing Bailey came to dominate the discourse about Roth, leading to a peculiar cancellation by proxy.
The episode also revealed that Roth had instructed his estate to eventually destroy a massive trove of personal papers he entrusted to Bailey. This led Aimee Pozorski (co-editor of Philip Roth Studies), myself and 20 other Roth scholars to issue a statement reminding his executors that “scholarship can only be advanced when qualified researchers engage freely with essential sources.”
As if all these concerns weren’t enough, his grim prophecies about the demise of an audience for serious literature seem to be coming true. “The book,” Roth worried, “can’t compete with the screen.” Meanwhile, the English major is in a very bad way, and the institution of tenure is under siege. Professors (insufferable as we might be) teach the next generation who to read and how to read. Writers might not like them, but they need them.
Roth is also getting the scrutiny that he was at pains to avoid in his lifetime. His disregard for scholars who might be critical of him always struck me, one such scholar, as misguided. Instead, he surrounded himself with friends — friends who had preternatural access to major media platforms. These friends built upon his own interpretations of his own work. It doesn’t mean they lacked wisdom. It just means that when they talked about Roth, they talked about what Roth wanted them to talk about. To wit: Jewish Newark, his sundry interpretations of his life, his pesky ex-wives and lovers, the close-mindedness of his critics, and so forth.
I think, in this cultural moment, it’s prudent to confront Roth’s limitations head on and chart one’s own path through his fiction. I pitch him to my students as a writer with some racial, religious and sexual hang-ups — who among us is innocent of those charges? I also present him as a bearer of unique and meaningful insights. Let scholars (while they still exist) parade those insights into sunlight.
I’ve tried to illuminate that his fiction was preoccupied, for 50 years, by how individual and collective bodies (like the Jews) change. Transformation, metamorphosis, metempsychosis — his obsession with those themes, I’ve noticed in my classrooms, is shared by Gen Z. If the span between Roth@80 and Roth@90 has taught us anything, it is that Roth was right: Life is about radical, unpredictable flux. Now his own legacy is in flux. I wonder who will read Roth@100.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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