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Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades
(New York Jewish Week) — Near the northern terminus of the 1 train, just south of Van Cortlandt Park, an unassuming Bronx storefront has been producing thousands of dense, delectable cheesecakes each day for more than 60 years.
Adorned with a simple red-and-blue sign and occupying the same storefront throughout its history, S&S Cheesecake has become the stuff of legend: Though other spots — say, Junior’s — may have better name recognition, many in-the-know New Yorkers consider S&S’s cheesecakes to be the best in the city. What’s more, its cheesecake recipe hasn’t changed one bit since Holocaust survivor Fred Schuster, 98, first opened the kosher bakery in 1960.
Though Schuster remains a regular presence at the bakery, these days S&S Cheesecake is operated by one of his daughters, Brenda Ben-Zaken, and her husband Yair. But other than a few nods to modernity — an espresso machine and a small cafe for dine-in enjoyment; upgradedg equipment to increase output to 2,000 cheesecakes a day — little has changed in the past six decades.
“The secret is to bake with love and serve with pride and passion,” Yair Ben-Zaken told the New York Jewish Week of the shop’s success. Since its founding, S&S has supplied cheesecakes to countless restaurants and shops, from as far away as Alaska to as close as the iconic Upper West Side grocery Zabar’s. Their products are available for nationwide shipping via their web site or Goldbelly as well.
Ben-Zaken and Schuster spoke to the New York Jewish Week on a sunny, temperate morning just a few days ahead of Shavuot — a holiday, which this year begins the evening of Thursday, May 25, when Jews traditionally eat cheesecake and other dairy food. Ben-Zaken was busy packing up hundreds of cheesecakes that he is shipping around the country, as well as several that S&S donates to the Riverdale Jewish Center, the Orthodox synagogue where he and Schuster are members.
“It gets busy with Shavuot, [but] there is a lot to celebrate with summer and graduations this time of year as well,” Ben-Zaken said. “We are feeling [the busy season] now, but it’s not the same as Christmas and Thanksgiving — those are the real cheesecake holidays for us.”
Before he established his modest cheesecake empire, Fred Schuster was born in Germany in 1925 — only eight years before Hitler came to power. “That was the end of my childhood,” Schuster told the New York Jewish Week.
In an effort to keep him safe, Schuster’s parents first sent him to a Jewish boarding school near Frankfurt and, when it was forced to close down, he moved in with his grandparents. In 1938, when they became too old to take care of him, Schuster said goodbye to his family — with a commitment to see each other again — and went to live in an orphanage in Frankfurt.
Just before his 14th birthday, Schuster and other children at his orphanage were sent to Switzerland via the Kindertransport. On the train, he met a girl named Karola (middle name Ruth), who went on to become the famous sex therapist and talk show host Dr. Ruth Westheimer.
“I always say, of the group there, Dr. Ruth went into the sex business and did very well. And I went into the cheesecake business and didn’t do too badly myself,” Schuster joked.
In Switzerland, Schuster “developed a passion for baking and worked in kitchens and bakeries there,” he said. He arrived in New York in 1941, where he reunited with his parents and sister. (His father had arrived in the United States via England around 1939, and his mother and sister via France, Spain and Portugal in 1940.)
“Thank God, my parents and everybody made it here,” he said. “We are very happy here. The United States was very good to us.”
And yet, even though many of his family members survived — and Schuster is blessed with four grandchildren and 13 great-grandchildren — Schuster still thinks about what the Holocaust took from him, especially his own grandparents. “I’ll never forget it,” he said. “I am very proud of what I have built in spite of that.”
In the 1940s and 50s, Schuster lived in Washington Heights — home to a sizable German Jewish community, including Dr. Ruth, who is still a fixture in the neighborhood at 94 — and worked as a general baker at various restaurants, where he learned to make all types of pastries. However, “cheesecake was always on my mind,” he said. “I said to myself, ‘There isn’t a good cheesecake here. Let me see what I can do.”
Yair Ben-Zaken joined the team in 1986 and works every day except for Shabbat. Pictured in the bakery in New York City, May 22, 2023. (Julia Gergely)
The recipe he landed on — a combination of eggs, vanilla, sugar, butter and heavy cream — is something Schuster calls “absolutely perfect.”
Though cheesecake may be an ancient food, Jews took to cheesecake the way a fish might take to water, according to The Nosher. Though its varieties are numerous — from light and fluffy to dense and sweet — it was Ashkenazi Jewish immigrants who came to the United States in the late 19th and early 20th centuries who originated the ultra-rich dessert that’s known as New York-style (or Jewish-style) cheesecake.
That’s Schuster’s specialty, though when Schuster and his wife Sidi opened S&S Cheesecake, he baked all kinds of pastries and cakes. Quickly, however, he narrowed down the menu to only cheesecakes, the bestsellers. These days, S&S sells a chocolate mousse cheesecake, as well as strawberry-, pineapple- and cherry-topped versions of the classic original, which is flavored with vanilla. The OG — which retails in-store for $40 for an 11-inch cake and $20 for a 7-inch one — is his favorite, Schuster said, adding that he always keeps a cheesecake in his fridge for snacking on.
As for Ben-Zaken, after serving in the Israeli Defense Forces as a combat soldier, then working at various food labs in Israel, he began working at the bakery in 1986. Has he dared to change the recipe? “God forbid,” said Ben-Zaken. “Once you know it’s done right, that’s it.”
Schuster, whose wife died in 2017, moved into the Ben-Zakens’ Riverdale home around eight years ago. These days, the two men spend the majority of their time together, baking and talking. “We’ve worked together for many, many years shoulder to shoulder,” said Ben- Zaken, who affectionately calls Schuster “Opa,” which is German for grandfather. “But he is still in charge, I still learn from him.”
During the course of the New York Jewish Week’s visit to the bakery, a handful of customers came in to pick up the cheesecakes for Shavuot. “It’s always worth a trip,” said a man, who was picking up half a dozen cheesecakes for his synagogue in Pelham Parkway, who declined to provide his name. “It’d be worth the trip even if I lived in Atlantic City.”
For Ben-Zaken, his favorite part of the job is working alongside Schuster. Running S&S Cheesecake has been life-changing, he said, particularly following his recovery from post-traumatic stress disorder he suffered as an Israeli soldier. “I think if there’s anybody that I love more than anything in the world, it is this guy. I owe him everything,” Ben-Zaken said. “But I don’t just owe him, I also just enjoy being with him all the time. He’s still young. In spirit, he’s younger than all of us.”
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When Is a Wedding Too Extravagant?
A wedding ceremony, illustrative. Photo: Jason Hutchens via Wikimedia Commons.
It has been part of my life as a rabbi to attend weddings — more often than not, to “perform.” I reckon that I have attended approximately 100 weddings of various sizes, styles, numbers, and traditions. Some I have enjoyed, but I am finding it increasingly hard to feel comfortable about many of the religious weddings I have attended.
They are getting more and more protracted. People are forced to wait for hours. A wedding I once attended was so overcrowded by jostling relatives under the Chupah, that the father of the bride couldn’t get close enough to give his son in law a sip of the cup of wine.
One band plays for the reception, another for the Chupah, a third for Hasidic or Israeli dances, a fourth for ballroom dancing, and a fifth for a disco. One singer is for Ashkenazi cantorial style, one for Hasidic pop, one for Sephardi tunes, and another for Carlebach. As for food, a loaded reception is offered as people arrive, and sushi is a must. There are multiple servings and meals, and if there’s a Hasidic Mitzvah dance at the end, you’ll get a complete breakfast too.
It is fashionable in the Diaspora to fly in rabbis from Israel. An oligarch recently hired an airliner to ferry over musicians, artistes, and security alone. Consider the millions being spent each year on religious weddings. And then consider how much charitable and educational work could be accomplished instead of a one-night bash that disappears into photo albums a few hours after it is over, to be glanced at perhaps once a year thereafter. The cost and the waste is mind blowing.
Successful businessmen have to invite business contacts, flaunt their success to attract new capital, and invite gaggles of rabbis to prove their religious status and legitimacy. It is not just spoiled daughters who clamor for excess; it’s magnates, too.
Over the past 50 years of rising Jewish affluence, as well as continuing Jewish poverty, many religious leaders of all denominations have tried hard to limit excessive expenditures on weddings, to absolutely no avail. Desperate parents have offered apartments and cars instead of huge weddings. Occasionally, you hear of a couple who elope to Israel or just take a rabbi and two witnesses into Central Park, but the pressures are great — and in most Jewish circles, it is simply not an option.
Recently, I entertained a relatively humble Rosh Yeshiva from Israel with 10 children who has personal debts of $500,000 because of marrying off his five daughters. It was not just the cost of the wedding itself or all the celebrations. It was the need to buy an apartment for each that left him staggering under such a heavy load of debt. And at the same time, he must help and support his five sons who are also married but are studying full time. This is not atypical. A rented apartment is unacceptable nowadays. And the chances of someone with no serious secular education getting a good job are massively reduced in Israeli society, indeed in any society nowadays.
Judaism is expanding because of its families blessed with many children. And it is true that social welfare (incidentally a product of the secular culture they despise) enables this mindset. But eventually, at some point, social welfare will have to be cut back as fewer enter the workplace to fund all this with their taxes.
For our own good as a people, we must call a halt to throwing so much money away on pure self-indulgence. If we care for our future, we must give as much attention to supporting Jewish education as we do to celebrating occasions. And the place to start is weddings. Make your calculations. Then set budgets, be realistic, and divide the sum evenly between your needs and those of others.
It is a huge mitzvah to rejoice at weddings and to help couples get married. Every day in our prayers, we are reminded how important Hachnasat Kala is. But that doesn’t mean we should go overboard. There should be limits.
The author is a rabbi and writer based in New York.
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PLO: ‘Every Achievement of Hamas Is a Victory for the Palestinian People’
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
Hamas’ terrorism is considered a Palestinian national achievement and its successes belong to all Palestinians, proclaimed a member of the PLO’s governing body on Palestinian Authority (PA) television.
While Palestinian Media Watch (PMW) has been exposing the PA’s ongoing open call for cooperation and/or unity with Hamas, this time the Palestinian official went even further:
Palestinian National Council member and political commentator Hamada Farana:“Whether there are political agreements, contradictions, or disagreements between this faction and another, [Hamas] is part of the Palestinian people.
Every achievement of the Resistance [Hamas] is a victory for the Palestinian people on a cumulative, gradual, and multi-stage level. Likewise, every loss [of the Resistance] is a burden for the Palestinian people and will delay or postpone the process of final victory.” [emphasis added]
[Official PA TV, Capital of Capitals, Nov. 27, 2025]
Seeing Hamas’ victories, including October 7, 2023, as a Palestinian achievement is the reason why the PA continues broadcasting a clear message to its people that Hamas is an inseparable and indispensable partner of the Palestinian national movement.
Just a day after Farana’s statement, Mahmoud Abbas’ advisor declared that the PA’s “hands are extended and our hearts are open to … Hamas:”
PA Chairman Mahmoud Abbas’ Advisor on Religious Affairs and Islamic Relations Mahmoud Al-Habbash:“Despite all our reservations regarding Hamas’ policies, positions, and actions, we still consider it and we will continue to consider it as part of the Palestinian people, and no one can deny it that.
Therefore, it has the right to engage in political activity within the framework of Palestinian law and under the umbrella of Palestinian law and as part of the Palestinian internal house. However, Hamas cannot have its own weapons, nor can it have its own rule … Our hands are extended and our hearts are open to rapprochement with Hamas, and as I said before, Hamas is still part of the Palestinian people, despite all its shortcomings.” [emphasis added]
[Mahmoud Al-Habbash, YouTube channel, Nov. 28, 2025]
Habbash is well aware that Hamas, because of its “success” on Oct. 7, remains the most popular Palestinian movement. To counter Hamas’ popularity, the PA recently bragged about employing terror against Israel long before Hamas came into existence. Fatah Central Committee Secretary Jibril Rajoub recently called upon Egypt to help the PA “bridge gaps” with Hamas.
Of course, Mahmoud Abbas would prefer that Fatah rule alone, but it is not because Fatah differs ideologically; rather, it is because Abbas does not want to share power. Nevertheless, since Hamas is overwhelmingly popular among Palestinians and the PA cannot afford to alienate that base, the two movements operate as partners of convenience: Abbas gains international recognition and funding, and unity with Hamas provides popular legitimacy among the population.
This is the PA’s dual-track strategy, presenting “Hamas-free” governance to the West while preparing to reintegrate Hamas once international support is secured. It continues to make a mockery of President Trump’s 20-point plan — which required Hamas to play no role in Gaza’s governance — and exposes Mahmoud Abbas’ claim at the UN that “Hamas will have no role in governance” as a lie.
Thus, Palestinian officials or political voices are frequently affirming the same message: The PA and Hamas are partners in the same national project, differing only in structure and timing, not in goals.
Ephraim D. Tepler is a contributor to Palestinian Media Watch (PMW). Itamar Marcus is PMW’s Founder and Director. A version of this article originally appeared at PMW.
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Erdoğan’s Sanctuary: Why NATO’s ‘Ally’ Is the Quartermaster for Hamas’ Next War
Turkish President Tayyip Erdoğan is welcomed by Qatar’s Emir Sheikh Tamim bin Hamad al-Thani in Doha, Qatar, Oct. 22, 2025. Photo: Murat Kula/Turkish Presidential Press Office/Handout via REUTERS
The intelligence bombshell dropped this week by the Israel Defense Forces and the Israel Security Agency confirms what strategic analysts have long feared: Turkey, a nominal NATO ally and a pivotal European partner, is actively serving as the operational and financial command center for the Iran-Hamas terror axis.
This revelation is not about a few misguided transactions; it exposes a sophisticated, Iran-directed cash network operating within central Turkey, utilizing the country’s financial infrastructure to move hundreds of millions of dollars to Hamas. This massive illicit funding flow is designed not merely to sustain the terror group, but to systematically rebuild its capabilities outside the Gaza Strip, ensuring its ability to launch future attacks against Israel and destabilize the entire region.
The intelligence is forensic and undeniable. Israeli agencies have identified key Gazan operatives, including Tamer Hassan, a senior official in Hamas’ finance office in Turkey, and currency exchangers Khalil Farwana and Farid Abu Dair, who are central to this Iranian-directed operation.
Turkey is providing the sanctuary — the physical space, the financial rails, and the political protection — that enables Hamas to bypass global sanctions and regenerate its forces. As one expert noted, the very presence of these Turkish-based operatives demonstrates how Hamas has successfully diversified its financial footprint precisely to evade the very border controls and sanctions the West is supposed to enforce.
The most immediate and self-defeating policy failure exposed by these findings lies in the ongoing US debate over post-war Gaza. How can the West entrust the post-war security of Gaza — a mission predicated on dismantling Hamas — to a nation that is providing the funding infrastructure for Hamas’ reconstitution right now? Inviting President Recep Tayyip Erdoğan’s military into Gaza is akin to asking the arsonist to lead the fire brigade.
Erdoğan’s motivation for this dangerous double game is rooted in domestic political survival and ideological positioning. He has relentlessly framed himself as the global champion of the Palestinian cause, a stance that solidifies his support among his conservative, Islamist-leaning base. This aggressive, public hostility toward Israel is vital to his political legitimacy at home.
Yet, as reports confirm, this public defiance is often paired with private pragmatism. Individuals within Erdoğan’s inner circle have reportedly asked Hamas leadership to “leave Turkey quietly” and even pushed the terror group to accept the Trump administration’s earlier Gaza proposals, despite provisions unfavorable to Hamas. This is the portrait of a leader who is prioritizing his own domestic political calculus over any commitment to the NATO alliance or genuine regional peace. He sustains a permissive sanctuary for terrorists while simultaneously maneuvering just enough to avoid the complete diplomatic breakdown that might jeopardize his economic lifeline.
Turkey’s role must be identified for what it is: a hostile sanctuary. A core NATO responsibility is collective security, yet Turkey is using its access to Western financial systems and its geographical position to actively facilitate the rebuilding of a designated terror organization directed by the world’s leading state sponsor of terrorism, Iran. The failure to shut down this financial conduit proves that Ankara is prioritizing the Tehran-Beirut-Gaza axis over its commitments to its Western allies.
The time for cautious diplomatic language is over. The US and Israel must treat Turkey not as a problematic ally requiring careful handling, but as the operational partner of a hostile terror network.
The intelligence is clear: Hamas cannot be defeated on the battlefield only to be rebuilt in the banking halls of Istanbul. The long war against Iran’s proxies is fundamentally a financial war. To secure Israel’s long-term future and stabilize the broader Middle East, the US must move immediately to impose comprehensive, crippling sanctions on the Turkish financial infrastructure that is enabling this terror funding. The only way to stop the cancer of Hamas is to surgically remove its life support, and the intelligence confirms that the critical, vulnerable breaking point is currently located inside a supposed ally. The security of the Mediterranean, and the long-term viability of the Abraham Accords, depends on holding Erdoğan accountable for his nation serving as the Quartermaster for Hamas’ next war.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx