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Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades
(New York Jewish Week) — Near the northern terminus of the 1 train, just south of Van Cortlandt Park, an unassuming Bronx storefront has been producing thousands of dense, delectable cheesecakes each day for more than 60 years.
Adorned with a simple red-and-blue sign and occupying the same storefront throughout its history, S&S Cheesecake has become the stuff of legend: Though other spots — say, Junior’s — may have better name recognition, many in-the-know New Yorkers consider S&S’s cheesecakes to be the best in the city. What’s more, its cheesecake recipe hasn’t changed one bit since Holocaust survivor Fred Schuster, 98, first opened the kosher bakery in 1960.
Though Schuster remains a regular presence at the bakery, these days S&S Cheesecake is operated by one of his daughters, Brenda Ben-Zaken, and her husband Yair. But other than a few nods to modernity — an espresso machine and a small cafe for dine-in enjoyment; upgradedg equipment to increase output to 2,000 cheesecakes a day — little has changed in the past six decades.
“The secret is to bake with love and serve with pride and passion,” Yair Ben-Zaken told the New York Jewish Week of the shop’s success. Since its founding, S&S has supplied cheesecakes to countless restaurants and shops, from as far away as Alaska to as close as the iconic Upper West Side grocery Zabar’s. Their products are available for nationwide shipping via their web site or Goldbelly as well.
Ben-Zaken and Schuster spoke to the New York Jewish Week on a sunny, temperate morning just a few days ahead of Shavuot — a holiday, which this year begins the evening of Thursday, May 25, when Jews traditionally eat cheesecake and other dairy food. Ben-Zaken was busy packing up hundreds of cheesecakes that he is shipping around the country, as well as several that S&S donates to the Riverdale Jewish Center, the Orthodox synagogue where he and Schuster are members.
“It gets busy with Shavuot, [but] there is a lot to celebrate with summer and graduations this time of year as well,” Ben-Zaken said. “We are feeling [the busy season] now, but it’s not the same as Christmas and Thanksgiving — those are the real cheesecake holidays for us.”
Before he established his modest cheesecake empire, Fred Schuster was born in Germany in 1925 — only eight years before Hitler came to power. “That was the end of my childhood,” Schuster told the New York Jewish Week.
In an effort to keep him safe, Schuster’s parents first sent him to a Jewish boarding school near Frankfurt and, when it was forced to close down, he moved in with his grandparents. In 1938, when they became too old to take care of him, Schuster said goodbye to his family — with a commitment to see each other again — and went to live in an orphanage in Frankfurt.
Just before his 14th birthday, Schuster and other children at his orphanage were sent to Switzerland via the Kindertransport. On the train, he met a girl named Karola (middle name Ruth), who went on to become the famous sex therapist and talk show host Dr. Ruth Westheimer.
“I always say, of the group there, Dr. Ruth went into the sex business and did very well. And I went into the cheesecake business and didn’t do too badly myself,” Schuster joked.
In Switzerland, Schuster “developed a passion for baking and worked in kitchens and bakeries there,” he said. He arrived in New York in 1941, where he reunited with his parents and sister. (His father had arrived in the United States via England around 1939, and his mother and sister via France, Spain and Portugal in 1940.)
“Thank God, my parents and everybody made it here,” he said. “We are very happy here. The United States was very good to us.”
And yet, even though many of his family members survived — and Schuster is blessed with four grandchildren and 13 great-grandchildren — Schuster still thinks about what the Holocaust took from him, especially his own grandparents. “I’ll never forget it,” he said. “I am very proud of what I have built in spite of that.”
In the 1940s and 50s, Schuster lived in Washington Heights — home to a sizable German Jewish community, including Dr. Ruth, who is still a fixture in the neighborhood at 94 — and worked as a general baker at various restaurants, where he learned to make all types of pastries. However, “cheesecake was always on my mind,” he said. “I said to myself, ‘There isn’t a good cheesecake here. Let me see what I can do.”
Yair Ben-Zaken joined the team in 1986 and works every day except for Shabbat. Pictured in the bakery in New York City, May 22, 2023. (Julia Gergely)
The recipe he landed on — a combination of eggs, vanilla, sugar, butter and heavy cream — is something Schuster calls “absolutely perfect.”
Though cheesecake may be an ancient food, Jews took to cheesecake the way a fish might take to water, according to The Nosher. Though its varieties are numerous — from light and fluffy to dense and sweet — it was Ashkenazi Jewish immigrants who came to the United States in the late 19th and early 20th centuries who originated the ultra-rich dessert that’s known as New York-style (or Jewish-style) cheesecake.
That’s Schuster’s specialty, though when Schuster and his wife Sidi opened S&S Cheesecake, he baked all kinds of pastries and cakes. Quickly, however, he narrowed down the menu to only cheesecakes, the bestsellers. These days, S&S sells a chocolate mousse cheesecake, as well as strawberry-, pineapple- and cherry-topped versions of the classic original, which is flavored with vanilla. The OG — which retails in-store for $40 for an 11-inch cake and $20 for a 7-inch one — is his favorite, Schuster said, adding that he always keeps a cheesecake in his fridge for snacking on.
As for Ben-Zaken, after serving in the Israeli Defense Forces as a combat soldier, then working at various food labs in Israel, he began working at the bakery in 1986. Has he dared to change the recipe? “God forbid,” said Ben-Zaken. “Once you know it’s done right, that’s it.”
Schuster, whose wife died in 2017, moved into the Ben-Zakens’ Riverdale home around eight years ago. These days, the two men spend the majority of their time together, baking and talking. “We’ve worked together for many, many years shoulder to shoulder,” said Ben- Zaken, who affectionately calls Schuster “Opa,” which is German for grandfather. “But he is still in charge, I still learn from him.”
During the course of the New York Jewish Week’s visit to the bakery, a handful of customers came in to pick up the cheesecakes for Shavuot. “It’s always worth a trip,” said a man, who was picking up half a dozen cheesecakes for his synagogue in Pelham Parkway, who declined to provide his name. “It’d be worth the trip even if I lived in Atlantic City.”
For Ben-Zaken, his favorite part of the job is working alongside Schuster. Running S&S Cheesecake has been life-changing, he said, particularly following his recovery from post-traumatic stress disorder he suffered as an Israeli soldier. “I think if there’s anybody that I love more than anything in the world, it is this guy. I owe him everything,” Ben-Zaken said. “But I don’t just owe him, I also just enjoy being with him all the time. He’s still young. In spirit, he’s younger than all of us.”
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Campus Frontlines: Professors and Students Continue to Fuel Antisemitism
A pro-Hamas group splattered red paint, symbolizing spilled blood, on an administrative building at Princeton University. Photo: Screenshot
There may be a ceasefire between Israel and Hamas, but on university campuses globally, antisemitism has yet to end. The encampments that took up space both on the lawns of universities and on the front pages of newspapers may be gone, but the new form of antisemitism, one that student leaders and professors are driving, is not.
The top global universities are expected to train students to become the next leaders in society. That requires complex courses to be taught with accuracy and objectivity.
This is not the case at Princeton, however. One course, entitled Gender, Reproduction, and Genocide, is scheduled for the spring 2025-2026 semester.
Taught by Nadera Shalhoub-Kevorkian, the course is said to explore “genocide through the analytic of gender” and specifically will focus on the “ongoing genocide in Gaza.”

In the course, students will “engage reproductive justice frameworks,” suggesting that Israel is committing genocide by deliberately targeting institutions that would prevent women from becoming pregnant. However, this claim, spread by the UN, has no factual basis.
UN’s fake “genocide report” accuses Israel of intentionally striking Gaza Al-Basma IVF clinic to destroy embryos to “prevent births” and “destroy future of Palestinians.” This claimed attack is a key aspect of the claim. But there is ZERO evidence for any of it. Analysis: 1/ pic.twitter.com/t6n855r5an
— Aizenberg (@Aizenberg55) September 17, 2025
The UN report relies on a 2024 ABC News story that claimed an IDF shell was deliberately fired at an IVF clinic in December 2023, allegedly destroying more than 4,000 embryos with the intention to “prevent births.”
But even ABC News and its sole source, who was not present at the time, could not verify that an IDF shell caused the damage. In fact, a wide-angle photo of the scene shows a nearby high-rise building visibly damaged, while the IVF clinic itself appears fully intact.
If the course’s entire framework being held up by falsified information wasn’t enough, it also seeks to compare the history of the “genocide” in Gaza to other genocides, including the Holocaust. There is no lack of moral clarity more evident than flattening the Holocaust into a political talking point. No comparison can be made between a war of defense and the industrialization of murder that the Nazis waged against the Jewish people.
Yet, this vile comparison does not come as much of a surprise, considering the professor herself has, in the past, denied the murder and assault of Jews.
Antisemitism from faculty is not limited to academic courses. A Students for Justice in Palestine (SJP) chapter at University College London hosted Samar Maqusi as part of a series titled “Palestine: From Existence to Resistance.” Although the lecture was advertised as a discussion on the origins of Zionism, Maqusi instead promoted classic antisemitic tropes, including that Jews require the blood of gentiles for making their “special pancakes,” referring to a medieval blood libel in which Jews use the blood of gentiles for making matzah.
Antisemitism at UCL Event With University Research Fellow
A StandWithUs UK student shared this recording with us, exposing awful comments made by a UCL academic during a lecture at University College London.
During a lecture titled “The Birth of Zionism”, delivered by Dr… pic.twitter.com/0RF9Ooz3d6
— StandWithUsUK (@StandWithUsUK) November 13, 2025
Unfortunately, many discussions of Zionism on university campuses come from those with hostile and thus inaccurate beliefs on what it truly means to be a Zionist.
Even in an interfaith discussion at the City College of New York, a Hillel director was told he was “responsible for the murder” of Gazans and caused “disgust” in other participants because he was a Zionist. Activist and student groups further condemned the interfaith discussion. Not in favor of defending the Hillel director whose sole wrongdoing was being a Jew, but because interfaith efforts were causing the “normalization of Zionism.”
In warping the definitions to fit the narrative of the speaker or lecturer, lectures and campus spaces have become breeding grounds for bias and thinly veiled antisemitism.
Antisemitic Student Voices
Student leaders and activists have also frequently isolated their Jewish peers.
At The Harvard Crimson, one column suggests that there are some “visions of Zionism more morally objectionable” and therefore one might “feel wary of staying friends with Zionists.” It should then be no wonder to the author why Jewish students feel isolated on campuses.
This becomes all the more problematic when the students elected to represent the entire student union are not neutral nor representative on complex issues, particularly regarding the Israeli-Palestinian conflict at large.
At the University of Oxford, the Oxford Student Union elected Arwa Elrayess as the incoming president. She has been part of a no-budget documentary on the pro-Palestine protests that erupted after October 7. In one post promoting the film, Elrayess makes the moral equivalence between the Holocaust and the war against Hamas in Gaza by comparing the deaths of Anne Frank and Hind Rajab, a Gazan civilian.

Elrayess is meant to represent all students equally. Still, her posts suggest otherwise and are part of a worrying trend of using Jewish trauma to uncritically discuss Israel’s war.
As the current academic year continues, it remains clear that the issue of antisemitism on campus has not gone away, nor can it be afforded to be swept aside and ignored. When courses are built on debunked claims and student leaders use Holocaust inversion to further their anti-Israel narratives, it becomes evident that this issue is not isolated but rather is systemic, requiring urgent and sustained action.
Jewish students on campuses worldwide deserve the same safety and respect as any other student, and all students deserve an education grounded in truth and accuracy. The moral and intellectual integrity of higher education depends on confronting antisemitism directly, rather than allowing it to fester under the guise of activism or academic freedom.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Social Media Algorithms and Design Spread Antisemitism — Not Foreign Actors
A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken Jan. 23, 2025. Photo: REUTERS/Dado Ruvic/Illustration
Recently, as Jewish Insider reported, bipartisan lawmakers in Congress hailed what they saw as a major advance in fighting online antisemitism — X’s new location feature.
The new tool, showing which country an account operates from — had started revealing that some accounts spreading antisemitic content in US political discussions were based overseas. For legislators on both sides, this represented a digital unmasking.
Rep. Don Bacon (R-NE) remarked that the feature exposed “foreign interests trying to spread antisemitic poison” while “masquerading as Americans.”
Sen. James Lankford (R-OK) insisted Americans “deserve to know which accounts are run from abroad, so we know the true source of these narratives.” Rep. Tom Suozzi (D-NY) took a geopolitical view: “Beijing, Moscow and Tehran know they cannot defeat us economically or militarily, so they exploit controversial issues, like Israel and antisemitism, and try to divide.” Former UN Ambassador Nikki Haley declared the feature “a huge win for transparency and American security.”
The story is appealing: foreign enemies weaponize antisemitism to fracture American unity, and transparency about account origins helps us counter these external threats. There’s truth here — bad actors do exploit divisive topics.
But this celebration reveals a dangerous misdiagnosis.
As the lead of the Decoding Antisemitism project — which has examined over 300,000 items of digital content across multiple crises — I’ve identified three distinct but connected drivers of online antisemitic radicalization: coordinated malicious actors (foreign and domestic), algorithmic amplification through platform design, and homegrown participatory dynamics enabled by online communication itself — anonymity, mutual reinforcement, and the normalization of extremism through constant exposure.
The issue isn’t that foreign influence exists — it does. The problem is treating it as the primary driver while overlooking the structural and domestic conditions that allow antisemitic narratives to take root and spread.
How we diagnose problems determines how we design solutions — and misdiagnosis doesn’t just limit our response, it actively redirects resources, attention, and political will away from factors we can actually control.
Comprehending online antisemitism demands a virological approach: examining not just where accounts originate, but how hate narratives evolve, which platform features enable transmission, and what conditions allow them to thrive. Yet social media platforms remain essentially black boxes — we lack systematic tools to understand dynamics unfolding within these digital spaces.
Lawmakers celebrate a feature revealing account geography while leaving the actual black box — algorithmic recommendations, engagement optimization, and content amplification — completely unexamined.
The Conflation Problem
The Jewish Insider article and quoted lawmakers collapse “foreign,” “adversarial,” and “antisemitic” into one category. This conflation obscures more than it reveals.
It treats geographic origin as definitive of intent and impact. An account in South Asia or Eastern Europe engaging with US politics isn’t necessarily a state-directed operation. It may simply be someone with opinions about American affairs. Account location reveals nothing about whether content is coordinated, conspiratorial, state-driven, or simply individual opinion.
More crucially, emphasizing foreign accounts distracts from what we know empirically about domestic antisemitic content production.
Following the October 7 attacks, antisemitic discourse surged to 36-38% of comments on major UK news outlet YouTube channels — nearly double the pre-crisis baseline. After the Washington museum shooting in May 2025, antisemitic content averaged 43% across major English-language news channels, with some reaching 66%.
These aren’t fringe platforms infiltrated by foreign bots — they’re mainstream digital spaces where domestic audiences actively produce and amplify antisemitic narratives.
Research on antisemitic discourse spread reveals a three-phase domestic process: elite figures make strategically ambiguous statements, digital intermediaries (podcasters, YouTubers, influencers) reframe and sharpen this messaging, and comment sections collapse ambiguity into explicit hate speech.
This “cascading radicalization” is primarily homegrown, driven by domestic actors and platform dynamics — not solely foreign infiltration.
Our analysis cannot definitively establish every anonymous commenter’s geographic origin. What we observe are linguistic and cultural markers — idiom, references, political framings — indicating domestic participation, combined with the absence of coordination patterns typical of bot networks. The antisemitic discourse we documented emerges through “dialogical warfare”: organic exchanges between users presenting as ordinary Americans who deploy antisemitism as an explanatory framework for complex issues.
When a US Congressmember amplifies antisemitic tropes, when popular podcasts platform guests trafficking in conspiracy theories about Jewish power, when partisan media deploy dual loyalty accusations — these aren’t foreign operations. They’re homegrown productions embedded in American political discourse and amplified through domestic networks.
The Missing Architecture
Most striking about celebrating X’s location feature is what remains unexamined: the platform itself.
There’s virtually no discussion about platform design, algorithmic amplification, recommendation systems, the attention economy, or structural dynamics allowing hateful content to scale. The feature is treated as inherently truth-revealing, exposing hidden foreign manipulation.
But this framing evades more important questions: why do certain narratives spread, how do platform architectures enable amplification, and how do online communication conditions — anonymity, mutual reinforcement, constant exposure to extremity — create environments where antisemitic ideas mutate and take hold?
The answer has little to do with account location and everything to do with how platforms are built. Engagement-based algorithms reward emotionally provocative content — outrage, fear, tribal solidarity. Recommendation systems create filter bubbles and radicalization pathways. Virality architecture privileges simplification, moral clarity, and villain identification. The attention economy systematically rewards polarizing, enraging content. These are design choices, not inevitable features.
Meanwhile, online communication conditions themselves — anonymity removing social accountability, mutual confirmation among like-minded voices, omnipresent hate speech normalizing extremity — create participatory environments where ordinary users become active radicalization contributors.
Contemporary antisemitism increasingly operates through coded expressions, memes, and multimodal signals evading simple keyword detection. The watermelon emoji, the paraglider symbol — these function as in-group markers regardless of geographic location. Strategic ambiguity, not foreign origin, enables antisemitic narratives to spread while maintaining plausible deniability.
The Political Convenience
The “foreign adversaries spreading antisemitism” narrative aligns with a bipartisan preference: attributing social breakdown to hostile external actors. This framing is politically convenient across the spectrum.
For Republicans, it allows condemning antisemitism without confronting how right-wing media has mainstreamed antisemitic conspiracy theories — “great replacement” narratives, George Soros accusations, “globalist” rhetoric. For Democrats, it enables criticizing online hate without reckoning with how segments of progressive activism have normalized anti-Zionist rhetoric often sliding into antisemitic tropes about Jewish power and loyalty.
The foreign influence frame permits symbolic accountability –the appearance of action without institutional change. Lawmakers can call for location transparency, celebrate platform implementations, and position themselves as defenders against external threats. What they needn’t do is examine how American political rhetoric contributes to normalizing antisemitism, push for regulatory interventions altering platform incentives, or confront how online communication creates radicalization pathways.
This isn’t analytical sloppiness. It’s moral abdication.
What Accountability Would Actually Require
Genuine accountability for online antisemitism requires confronting all three drivers — not just one.
First, acknowledging that while malicious actors (foreign and domestic) exploit divisive issues, they operate within a larger ecosystem. We must recognize the United States as an active site where antisemitic ideas are produced, circulated, and normalized through domestic political culture, media ecosystems, and participatory online dynamics — not merely as an innocent target.
Second, confronting how platform architecture shapes what spreads, and demanding transparency not just about account locations but about algorithmic recommendations, content moderation, the attention economy’s incentives, and metrics driving platform design.
Third, recognizing that high-profile domestic actors — politicians, media figures, influencers with millions of followers — bear far more responsibility for mainstreaming antisemitic narratives than anonymous accounts. We must understand the three-phase process through which elite ambiguity cascades into radicalized discourse.
Fourth, examining how partisan political discourse traffics in antisemitic tropes through strategic ambiguity — and being willing to call this out when politically inconvenient.
Fifth, acknowledging online communication conditions themselves — anonymity, mutual reinforcement, constant exposure to extremity — are creating environments where ordinary users become radicalization participants.
X’s location feature may provide useful information about one factor among many. But treating this as revelatory, exposing the “true source” of antisemitic narratives, is a dangerous misdiagnosis.
If democracies want to confront antisemitism seriously, they must address all three drivers: monitor and counter malicious actors where they exist, examine platform architectures amplifying hate, and confront participatory dynamics and communication conditions enabling antisemitic narratives to flourish in mainstream spaces.
How we diagnose problems shapes how we conceptualize solutions. Focusing exclusively on foreign actors may be politically convenient. It will not protect the public sphere.
Dr. Matthias J. Becker is the AddressHate Research Scholar at NYU’s Center for the Study of Antisemitism, a Postdoctoral Researcher at the University of Cambridge, and Lead of the “Decoding Antisemitism” project, which analyzes how antisemitic ideas spread and mutate in digital communication.
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‘Controversy’ Over Antisemitism List Misses the Point
Fox personality Tucker Carlson speaks at the 2017 Business Insider Ignition: Future of Media conference in New York, U.S., November 30, 2017. Photo: REUTERS/Lucas Jackson
If you would have told me 20 years ago there would be a list of prominent antisemites of the year, with 10 people on it, and that one of the world’s most famous rappers would have a video called “Heil Hitler,” I would not have believed you.
If you told me that instead of focusing on antisemitism, people instead would complain about who is or isn’t on the list, that I would have believed.
I have heard some people ask what a list really achieves. That’s certainly one question. Here’s another question: what are other groups doing to fight antisemitism when it is the worst it’s been in many years?
As a writer, I have had more antisemitic comments to some of my articles than ever before, including asking if I was paid $7,000 a post. I am not an influencer, and judging by my outfits, one could surmise I was not paid $7,000 for anything — but that’s besides the point. It goes back to the idea that we’re focusing on the controversy surrounding antisemitism, rather than the antisemitism itself.
Tucker Carlson may win this year’s award — which is hosted by the site StopAntisemitism.org — but at least the contest is bringing awareness to the issue of antisemitism. Candace Owens was the winner last year.
While doing something is not always better than doing nothing — this list is an example of how it is better to do something. There are a lot of big talkers who claim to know the best way to fight antisemitism, but when I’ve asked them how to do it, I’ve gotten mostly crickets. Many are asleep at the wheel. They don’t counter blatant antisemitism, they let their friends and others get away with anti-Israel or anti-Jewish rhetoric, and when it comes to the media, many don’t push back at all on the biased claims of their guests.
So I think it’s important to have a list to call people out. While I might have chosen a different top 10 than those listed, that’s not the point. As the old joke goes, with two Jews, there are three opinions. So it is unsurprising that Jews will blame this organization with little ideas of their own to fight antisemitism. It is both sad and predictable. I, for one, am glad that people are finding creative ways to bring attention to this issue.
The author is a writer based in New York.
