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Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades

(New York Jewish Week) — Near the northern terminus of the 1 train, just south of Van Cortlandt Park, an unassuming Bronx storefront has been producing thousands of dense, delectable cheesecakes each day for more than 60 years. 

Adorned with a simple red-and-blue sign and occupying the same storefront throughout its history, S&S Cheesecake has become the stuff of legend: Though other spots — say, Junior’s — may have better name recognition, many in-the-know New Yorkers consider S&S’s cheesecakes to be the best in the city. What’s more, its cheesecake recipe hasn’t changed one bit since Holocaust survivor Fred Schuster, 98, first opened the kosher bakery in 1960. 

Though Schuster remains a regular presence at the bakery, these days S&S Cheesecake is operated by one of his daughters, Brenda Ben-Zaken, and her husband Yair. But other than a few nods to modernity — an espresso machine and a small cafe for dine-in enjoyment; upgradedg equipment to increase output to 2,000 cheesecakes a day — little has changed in the past six decades.

“The secret is to bake with love and serve with pride and passion,” Yair Ben-Zaken told the New York Jewish Week of the shop’s success. Since its founding, S&S has supplied cheesecakes to countless restaurants and shops, from as far away as Alaska to as close as the iconic Upper West Side grocery Zabar’s. Their products are available for nationwide shipping via their web site or Goldbelly as well. 

Ben-Zaken and Schuster spoke to the New York Jewish Week on a sunny, temperate morning just a few days ahead of Shavuot — a holiday, which this year begins the evening of Thursday, May 25, when Jews traditionally eat cheesecake and other dairy food. Ben-Zaken was busy packing up hundreds of cheesecakes that he is shipping around the country, as well as several that S&S donates to the Riverdale Jewish Center, the Orthodox synagogue where he and Schuster are members. 

“It gets busy with Shavuot, [but] there is a lot to celebrate with summer and graduations this time of year as well,” Ben-Zaken said. “We are feeling [the busy season] now, but it’s not the same as Christmas and Thanksgiving — those are the real cheesecake holidays for us.”

Before he established his modest cheesecake empire, Fred Schuster was born in Germany in 1925 — only eight years before Hitler came to power. “That was the end of my childhood,” Schuster told the New York Jewish Week. 

In an effort to keep him safe, Schuster’s parents first sent him to a Jewish boarding school near Frankfurt and, when it was forced to close down, he moved in with his grandparents. In 1938, when they became too old to take care of him, Schuster said goodbye to his family — with a commitment to see each other again — and went to live in an orphanage in Frankfurt.

Just before his 14th birthday, Schuster and other children at his orphanage were sent to Switzerland via the Kindertransport. On the train, he met a girl named Karola (middle name Ruth), who went on to become the famous sex therapist and talk show host Dr. Ruth Westheimer

“I always say, of the group there, Dr. Ruth went into the sex business and did very well. And I went into the cheesecake business and didn’t do too badly myself,” Schuster joked.

In Switzerland, Schuster “developed a passion for baking and worked in kitchens and bakeries there,” he said. He arrived in New York in 1941, where he reunited with his parents and sister. (His father had arrived in the United States via England around 1939, and his mother and sister via France, Spain and Portugal in 1940.) 

“Thank God, my parents and everybody made it here,” he said. “We are very happy here. The United States was very good to us.” 

And yet, even though many of his family members survived — and Schuster is blessed with four grandchildren and 13 great-grandchildren — Schuster still thinks about what the Holocaust took from him, especially his own grandparents. “I’ll never forget it,” he said. “I am very proud of what I have built in spite of that.”

In the 1940s and 50s, Schuster lived in Washington Heights — home to a sizable German Jewish community, including Dr. Ruth, who is still a fixture in the neighborhood at 94 — and worked as a general baker at various restaurants, where he learned to make all types of pastries. However, “cheesecake was always on my mind,” he said. “I said to myself, ‘There isn’t a good cheesecake here. Let me see what I can do.”

Yair Ben-Zaken joined the team in 1986 and works every day except for Shabbat. Pictured in the bakery in New York City, May 22, 2023. (Julia Gergely)

The recipe he landed on —  a combination of eggs, vanilla, sugar, butter and heavy cream — is something Schuster calls “absolutely perfect.”

Though cheesecake may be an ancient food, Jews took to cheesecake the way a fish might take to water, according to The Nosher. Though its varieties are numerous — from light and fluffy to dense and sweet — it was Ashkenazi Jewish immigrants who came to the United States in the late 19th and early 20th centuries who originated the ultra-rich dessert that’s known as New York-style (or Jewish-style) cheesecake. 

That’s Schuster’s specialty, though when Schuster and his wife Sidi opened S&S Cheesecake, he baked all kinds of pastries and cakes. Quickly, however, he narrowed down the menu to only cheesecakes, the bestsellers. These days, S&S sells a chocolate mousse cheesecake, as well as strawberry-, pineapple- and cherry-topped versions of the classic original, which is flavored with vanilla. The OG — which retails in-store for $40 for an 11-inch cake and $20 for a 7-inch one — is his favorite, Schuster said, adding that he always keeps a cheesecake in his fridge for snacking on.

As for Ben-Zaken, after serving in the Israeli Defense Forces as a combat soldier, then working at various food labs in Israel, he began working at the bakery in 1986. Has he dared to change the recipe? “God forbid,” said Ben-Zaken. “Once you know it’s done right, that’s it.”

Schuster, whose wife died in 2017, moved into the Ben-Zakens’ Riverdale home around eight years ago. These days, the two men spend the majority of their time together, baking and talking. “We’ve worked together for many, many years shoulder to shoulder,” said Ben- Zaken, who affectionately calls Schuster “Opa,” which is German for grandfather. “But he is still in charge, I still learn from him.” 

During the course of the New York Jewish Week’s visit to the bakery, a handful of customers came in to pick up the cheesecakes for Shavuot. “It’s always worth a trip,” said a man, who was picking up half a dozen cheesecakes for his synagogue in Pelham Parkway, who declined to provide his name. “It’d be worth the trip even if I lived in Atlantic City.”

For Ben-Zaken, his favorite part of the job is working alongside Schuster. Running S&S Cheesecake has been life-changing, he said, particularly following his recovery from post-traumatic stress disorder he suffered as an Israeli soldier.  “I think if there’s anybody that I love more than anything in the world, it is this guy. I owe him everything,” Ben-Zaken said. “But I don’t just owe him, I also just enjoy being with him all the time. He’s still young. In spirit, he’s younger than all of us.”


The post Founded by a Holocaust survivor, a Bronx bakery’s kosher cheesecake is as tasty as ever after 6 decades appeared first on Jewish Telegraphic Agency.

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Pro-Israel Lawyers Challenge UK University Academic’s Boycott of Israeli Scholar

The entrance to Hebrew University of Jerusalem’s Mount Scopus campus. Photo: Wikimedia Commons

An association of lawyers who support Israel is demanding the University of East Anglia (UEA), located in Norwich, England, investigate and take disciplinary action against a senior academic who refused to consider an application from a researcher because the latter was from an Israeli university, the group announced on Friday.

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Slovenia to Pull Out of Eurovision Song Contest if Israel Participates; Spain Reaffirms Same Position

Yuval Raphael from Israel with the title “New Day Will Rise” on stage at the second semi-final of the 69th Eurovision Song Contest in the Arena St. Jakobshalle. Photo: Jens Büttner/dpa via Reuters Connect

Slovenia’s national broadcaster RTVSLO will compete in the 2026 Eurovision Song Contest only if Israel is excluded from the competition, it announced on Wednesday, a day before the president of Spain’s RTVE reiterated its boycott of next year’s Eurovision if Israel is involved.

The 2026 draft programming plan for Slovenia’s RTVSLO does not include its participation in the 2026 Eurovision or even the broadcast of the competition, set to take place in Vienna, Austria, in May.

“However, if next week, on Thursday, when the European Broadcasting Union (EBU) General Assembly is scheduled to vote on whether Israel will participate in the Eurovision Song Contest or not, it turns out that Israel will not participate in the Eurovision Song Contest, then we will propose to the council a change to the program-production plan and we will of course participate in this festival,” said Natalija Gorščak, president of the RTVSLO board.

Members of the EBU, which organizes the Eurovision Song Contest, are set to convene at the 95th EBU General Assembly in Geneva on Dec. 4 and 5 to discuss next year’s competition, the implementation of new rules for the contest, and Israel’s participation.

Slovenia’s explicit actions this week to boycott the 2026 Eurovision follows its previous threats to withdraw from the competition if Israel is included. They join other countries – such as the Netherlands, Ireland and Iceland – that have expressed opposition to Israel’s military actions in the Gaza Strip during its war against the Hamas terrorist group, which orchestrated the deadly massacre across southern Israel on Oct. 7, 2023.

On Thursday, José Pablo López, president of Spain’s RTVE, appeared before the Senate’s Joint Parliamentary Control Committee and defended the broadcaster’s initial decision in September not to compete in the 2026 Eurovision if Israel is allowed to participate.

“Eurovision is a contest. Human rights are not,” Lopez said, after claiming that a “genocide” has taken place in Gaza during the Israel-Hamas war. He then falsely accused Israel of breaking the rules of the Eurovision competition by attempting to politically exploit the contest and influence voting in the last two years, referring to performances by Eden Golan in 2024 and Yuval Raphael earlier this year. “Any other country that had carried out this use of the contest, I assure you that it would have been sanctioned and temporarily suspended,” he said.

López also challenged Eurovision Director Martin Green, who has previously defended Israel’s participation in the Eurovision.

“Martin Green recently wrote a letter stating that television networks and artists do not represent governments and that this is a cultural competition,” Lopez told the committee, according to a translation of his remarks by Eurovision Spain.I wonder, is Mr. Green considering the return of Russian and Belarusian broadcasters to the festival? I hope not, because we all know that if those networks return, they would use it in a similar way to Israel, because for them, the contest is much more than just a competition and has a very significant political dimension.”

Lopez also addressed recent changes by the EBU to its rules for the Eurovision, in an effort to prevent rigged voting and governmental interference. Lopez believes the new rules are insufficient. “They do not guarantee that interference from a government like Israel’s, or any other government, cannot happen again,” he said.

“The EBU knows that these measures are a step forward, but they are not enough, and above all, as I have said, they leave Israel’s actions during this period unsanctioned,” he added. “More measures are necessary, and that will be the proposal we will take to the next General Assembly, which will be held on the 4th and 5th.”

Spanish Prime Minister Pedro Sanchez, a longtime critic of Israel, has also called for Israel to be excluded from the 2026 Eurovision.

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How Dealing with Difficult Challenges Leads to Spiritual Growth and Leadership

A Torah scroll. Photo: RabbiSacks.org.

They say that “the devil is in the details,” and nowhere has that been more evident than in the corruption scandal currently shaking Ukraine — even as the deadly war with Russia continues to rage. 

Over the past couple of weeks, Ukrainian anti-corruption investigators have been drip-feeding the world with information: wiretaps, redacted court testimony, and sordid specifics of a large bribery saga. The cast of villains includes prominent businessmen and contractors pressured for hefty “commissions,” high-ranking ministers abruptly resigning, and one of President Zelensky’s former business partners fleeing the country just hours before the police raided his home.

The entire scheme exploited a wartime loophole — a rule under martial law preventing contractors from collecting debts in court from companies providing essential services. Energoatom fits that definition perfectly, as it supplies more than half of Ukraine’s electricity. 

But more fascinating than the scandal itself is the sheer level of detail — the way this scheme evolved from small to big to overwhelming, unfolding slowly, piece by piece, person by person, until you finally step back and see the broad contours of the entire sprawling disaster. 

And oddly enough, all of this brings me straight into the heart of Parshat Vayeitzei, which was my late father’s bar mitzvah parsha. He would always say — with an unmistakable twinkle in his eye — that Vayeitzei was “the most important parsha in the Torah.” We’d nod and smile, convinced he was just having a laugh. 

I mean, yes — Vayeitzei certainly has its blockbuster moments: Jacob’s ladder stretching toward heaven, the extraordinary promises God makes to him, his first encounter with Rachel at the well — one of the great love stories in Jewish history — followed by his marriages and the birth of 11 children who would become the founders of the tribes that became the Jewish people. All of these events are unquestionably consequential, to say the least.

But then you hit the middle of the parsha — the part everyone secretly hopes the baal koreh will speed through. It’s long, it’s intricate, and it’s bewilderingly detailed: the astonishing saga of Jacob’s business dealings with Lavan. 

Wage agreements — and disagreements. Livestock negotiations. Contract revisions. Endless sheep rearing. Sheep with spots, sheep without spots, sheep with speckles, stripes, dark patches — every possible permutation of sheep coloration you can imagine. It’s the Torah’s version of a regulatory audit: too many technical notes, too many procedural details, and far too much information.

Most of us, understandably, wonder what all this sheep drama is doing in a sacred text. Why did the Torah — normally so concise — zoom in on this business relationship from hell? Why give us this level of detail? And whatever the answer might be, surely this story doesn’t belong in “the most important parsha in the Torah.”

But my father always insisted that Vayeitzei’s business section wasn’t a pointless, transitional interruption in the narrative — it was the narrative. And perhaps, as the revelations from Kyiv remind us, the line between spiritual greatness and moral disaster is drawn not in grand theological enterprises like ladders reaching heavenward or celestial dream sequences, but in the slow, grinding, unglamorous world of day-to-day commerce: negotiations, promises, deals, and the quiet ethical temptations that shadow every decision we make.

If you think about it, this strange middle section of Vayeitzei is the Torah’s earliest and most elaborate case study in business ethics — or, more accurately, business un-ethics. Lavan is the Biblical version of a man who smiles broadly to your face while his hand is quietly stealing your wallet. 

He is charming, generous-sounding, and utterly unscrupulous. He cheats at negotiations. He alters contracts retroactively. He weaponizes hospitality. He manipulates family loyalty. If there were a Biblical Consumer Protection Bureau, Lavan would be its full-time subject of interest.

And Jacob — the bookish, scholarly son of Isaac — finds himself thrown into a years-long masterclass with one of the greatest Machiavellian businessmen of the ancient Near East. The holy patriarch of the Jewish nation, the spiritual heir to Abraham and Isaac, sits across the table from a crook arguing over sheep markings.

But that’s precisely the point. Spirituality is easy when you live a monastic life of solitude and separation. Show me how spiritual you are when you need to negotiate with a scoundrel — that’s when your character is truly revealed. 

Judaism doesn’t believe in the mystique of the cloister. Our greatest spiritual heroes aren’t monks; they’re shepherds, merchants, craftsmen, farmers — even warriors and kings. Jacob’s true greatness emerges in the trenches of real life, in the dense and morally dangerous world where money, power, opportunity, resentment, and desperation mingle with our aspirations to become the people God wants us to be.

What Vayeitzei shows, in deliberately excruciating detail, is that Jacob absolutely refuses to become Lavan. Yes, he negotiates, he strategizes, he outsmarts. But he does not become Lavan. He maintains his integrity. 

And here’s the deeper insight — the one my father, with his mischievous grin, seemed instinctively to understand: the Jewish mission from the very outset was never to escape the world; it was to elevate it — from the inside out.

If Jacob had spent 20 years in a desert cave meditating on the divine, he might have produced beautiful insights — but there would have been no tribes, no family, no nation, and no legacy. Instead, Jacob becomes the spiritual father of Israel the nation even as he ran a household, raised children, and navigated a business partnership with a morally bankrupt relative.

And that is precisely why the Torah dwells on the sheep. Because the sheep are not a distraction — they are the arena. They are the battlefield where Jacob’s greatness is forged. They are the proof that holiness is not found in what we avoid, but in how we behave when we can’t avoid what we would much prefer to have nothing to do with. 

And as it turns out, in the final analysis Jacob was not transformed by his dream of angels — he was transformed by his years in business with Lavan. What we learn from Jacob and the sheep is that building a family, maintaining integrity in business, and dealing with difficult people are not obstacles to spiritual growth; they are spiritual growth. 

Which only goes to prove that my father’s twinkling assertion wasn’t a joke at all. He understood something the rest of us tend to overlook. Maybe Vayeitzei really is the most important parsha in the Torah — not despite the details, but because of them.

The author is a rabbi in Beverly Hills, California. 

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