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How a Catholic university amassed a treasure trove of Jewish artifacts from the Bronx
(New York Jewish Week) – A Catholic university may be the unlikeliest place for what may be the largest depository dedicated to the Jewish history of the Bronx.
But at Fordham University — the private, Jesuit institution in the Bronx — decades worth of archival documents and artifacts from the local Jewish community have found a home, thanks to its Jewish studies department.
For the last three years, Fordham has been collecting and cataloging items that detail a once-thriving Jewish community in the Bronx: yearbooks full of Jewish last names, Bar Mitzvah invitations, phonebooks full of Jewish-owned businesses — all the simple transactions that define an era in history.
The archive at Fordham is one of the only physical collections of everyday material from Jewish residents of the borough, according to Magda Teter, the chair of the Center for Jewish Studies at the university, who spearheaded the project.
“It’s not only preserving a piece of New York Jewish history, but also a way of life,” Teter told the New York Jewish Week. “Bringing this voice to the dominant Christian identity of Fordham and teaching about Jews [as a minority] within the dominant cultures is very important.”
A song and dance book in the Fordham University collection features the lyrics for “Hatikvah” and “For He’s a Jolly Good Fellow,” and a “Jewish dictionary.” (Julia Gergely)
During the first half of the twentieth century, Jewish life thrived in the Bronx. There were 260 registered synagogues in 1940, and the borough produced some of the biggest Jewish names in show business, fashion, literature and more: designer Ralph Lauren, politician Bella Abzug, novelist E.L. Doctorow, filmmaker Stanley Kubrick, Miss America Bess Myerson, Nobel Prize-winning chemist Robert Lefkowitz.
At the community’s peak in 1930, the Bronx was approximately 49% Jewish, according to the borough’s official historian, Lloyd Ultan. South of Tremont Avenue, the number reached 80%. Most of the Jewish Bronx was of Eastern European descent; many were first generation Americans whose parents had immigrated and lived on the Lower East Side, but who could now afford to live in less cramped neighborhoods with more trees and wider streets.
Though there is a strong Jewish community in the neighborhood of Riverdale, most of the Jewish community moved out of the Bronx for the suburbs after World War II when mortgages for white would-be homeowners were being subsidized by the government and Blacks and Latinos were steered to Bronx neighborhoods they couldn’t afford or that the city had chosen to neglect. The Jewish population of the Bronx dropped from 650,000 in 1948 to 45,000 in 2003. Many of the synagogues have been converted for other uses, and the physical legacy of the Jewish community there has begun to erode over time, making an archive all the more necessary.
While Teter was always interested in collecting items from the Jewish Bronx, the archive got an unexpected boost from a member of the public. In the spring of 2020, at the height of the pandemic, Fordham hosted a virtual event, “Remnants: Photographs of the Jewish Bronx,” which featured evidence of the area’s faded Jewish history gathered by writer and photographer Julian Voloj. (Voloj is the husband of the New York Jewish Week’s managing editor, Lisa Keys.)
An invitation for the bar mitzvah of Freddie Rothberg, which took place on Oct. 6, 1951 at Beth Hamedrash Hagadol. (Julia Gergely)
In the audience was Ellen Meshnick, who had grown up in New York and now lives in Georgia. Inspired, she offered Fordham a trove of material her parents, Frank and Martha Meshnick, had kept throughout their lives in the Bronx. The boxes included donated yearbooks from Morris High School and Walton High School, songbooks, bar mitzvah invitations, a marriage certificate, receipts for a flower delivery — even a document from the hospital from when she was born — mostly from the 1930s through the 1960s.
The donation significantly bolstered what materials Fordham already had on hand, which included less personal but still unique items like matchbooks from kosher restaurants. Now, Teter is growing the archive through other private donations and occasionally by purchasing materials online — personal family archives, books about Bronx Jewish history, songsheets and the like.
The marriage certificate, or ketubah, recognizing the marriage between Frank Meshnick and Martha Farber on Aug. 23, 1942. The certificate was part of an archive donated to Fordham University by the couple’s daughter Ellen. (Julia Gergely)
“They may not be the most beautiful things, but we are interested in what people actually used and lived with,” Teter said.
Teter said that while the American Jewish Historical Society in Manhattan does collect the types of quotidian and personal items that American Jews kept with them in the last few centuries, they don’t have much that uniquely focuses on Jewish life in the Bronx.
The entire collection is part of a greater effort by Teter, the Jewish studies department and the librarians at Fordham to increase awareness about Judaism and Jewish people. “I will not hide that I think it’s an important way to fight antisemitism — to teach Jewish history and Jewish culture in all its colors and in all its experiences,” she said. “It enriches the students’ appreciation and understanding of Jewish life beyond how Jews are usually portrayed.”
The Jewish studies department at Fordham is relatively new: The college began offering a Jewish studies minor in 2016, and opened the department in 2017. At the time, the highlight of the library’s archives was the Rosenblatt Holocaust collection, which was funded by an alumnus. Since 1992, the library has amassed over 11,000 titles, videos and artifacts on the Holocaust, according to librarian Linda Loschiavo.
When Teter arrived, Loschiavo worked with her to bring in historical Passover haggadahs from all over the world. Fordham now possesses two Italian haggadahs from the 1660s, as well as Jewish artifacts from unexpected places, like playbills from Jewish Bollywood.
Last month the university opened the Henry S. Miller Judaica Research Room on the fourth floor of the campus’ main library — named for Fordham’s first Jewish student, who graduated in 1968. Miller, a leader of a financial restructuring firm, is now a trustee of the college.
Fordham President Tania Tetlow described herself jokingly as “a wannabe Jew” at the room’s unveiling. “I’ve understood how deeply intertwined Judaism and Catholicism are,” she said, “and the connections we have of the deep intellectualism of both faiths, of the desire to study text and the interpretation of text going back for thousands of years, of the love of ritual — and the central place of food and guilt!”
The former Jacob Schiff Center on Valentine Avenue. (Julian Voloj)
“At the moment, we envision that the research room will be a space for exhibitions that would foster the curatorial skills of our students and that will bring Jewish art and artists to campus,” Teter said. “We would now be able to display their art and combine the exhibitions with some items from the Judaica collection.”
The research room is currently displaying Voloj’s Bronx photographs, along with some of the recently acquired local archival materials, curated by sophomore Reyna Stovall, who is interning in Fordham’s Jewish studies department this semester.
“It is really, really rewarding,” said Stovall, who is Jewish. Stovall became involved in the Jewish studies department because of her interest in Holocaust studies, but as she began her internship, she was excited to work on the archives cataloging the once thriving Jewish history of the Bronx.
The yearbook photo of Frank Meshnick (bottom right), who graduated from Morris High School in Morrisania in 1931. (Julia Gergely)
“It’s pretty amazing that they have the collection to begin with,” she added. “It really shows Fordham’s commitment to diversity and inclusivity that they’re willing to take on this massive collection of Judaica, even though that’s not the religion that the school was founded on.”
Teter estimates there are about 300 Jews among the school’s 15,000 undergrads. As a result, the Center for Jewish Studies and the research room offers students from all backgrounds the opportunity to learn more about Judaism — as well as marginalized communities in general, and connect their stories to their own lives.
“Our identity grew to showcase Jewish studies at the intersection and in conversation with other fields and areas of study,” Teter explained.
The Center’s goal, she added, is “to make students, faculty and the public realize that studying Jews is not just for Jews, and that they can learn so much about the areas of their own concern and interest by studying Jews.”
“Something magical happens when you give students the opportunity to work with historical artifacts, and really touch history,” Teter said. “That’s what I think inspired the director of the library to devote that space to that kind of research and to that kind of student experience.”
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The post How a Catholic university amassed a treasure trove of Jewish artifacts from the Bronx appeared first on Jewish Telegraphic Agency.
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
Features
Comparing European, American, and French Roulette at Canadian online casinos
Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.
French VS European Roulette
We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same.
Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette.
- La Partage
- En Prison
La Partage
This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets.
En Prison
The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss.
The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player.
French VS American Roulette
The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version.
Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version.
Conclusion
If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game.
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Universities Must Be Forced to Address Antisemitism
University of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram
JNS.org – “Never would I have imagined that I’d need to fight for my right to exist on campus,” laments Shabbos Kestenbaum, a student at Harvard University who is suing the school because “antisemitism is out of control.”
Jewish students have suffered an unrelenting explosion of hate on American higher education campuses—so far with little relief. They have endured antisemitic rhetoric, intimidation, cancellation and violence. But those charged with keeping campuses safe—whether administrators who govern student and faculty behavior or federal agencies responsible for ensuring that schools adhere to civil rights protections—are failing in their jobs.
Many Jewish students have complained to their colleges’ administrators about the injustices. But instead of responding with measures to ensure Jewish students’ safety—like stopping pro-Hamas protestors from hijacking campuses or expelling militants who incite Jew-hatred— administrators have largely shown indifference. In some cases, college authorities have made things worse for Jewish students by appeasing the riotous, pro-Hamas mobs who have been primary perpetrators of Jew-hatred on campus.
Snubbed by college administrators, Jewish students and their supporters have appealed for federal protection, filing Title VI complaints with the US Department of Education’s Office of Civil Rights (OCR), the body tasked with enforcing protections under the Civil Rights Act. Unfortunately, the OCR, which has the power to levy severe financial punishments against colleges that neglect students’ Title VI rights, has so far rewarded negligent universities with little more than slaps on the wrist.
Until college and university boards of trustees begin hiring administrators committed to Jewish students’ safety—and until the OCR begins seriously punishing antisemitic perpetrators—we can expect no respite. Safe to say, colleges and universities run by arrogant, apathetic administrators will not change until their jobs and schools’ survival are threatened.
College/university administrators don’t take antisemitism seriously. Their reactions to Jewish students raising concerns about Jew-hatred range from indifference to outright hostility. For example, when Mohammed Al-Kurd, who the Anti-Defamation League says has a record of “unvarnished, vicious antisemitism,” came to speak at Harvard, Shabbos Kestenbaum and other Jewish students complained to administrators.
Rather than cancel Al-Kurd’s appearance, which would have been the appropriate action, the administrators ignored the students’ complaints. “Harvard’s silence was deafening,” Kestenbaum wrote in Newsweek. Kestenbaum said he “repeatedly” expressed concerns to administrators about the antisemitism he experienced, but as his lawsuit alleges, “evidence of uncontrolled discrimination and harassment fell on deaf ears.”
Administrators at Columbia University reacted to Jewish students’ complaints about antisemitism even more cynically. In fact, during an alumni event, several administrators exchanged text messages mocking Jewish students, calling them “privileged” and “difficult to listen to.”
When Rep. Elise Stefanik (R-N.Y.) asked the presidents of Harvard, MIT and the University of Pennsylvania if calling for genocide against Jews violated their schools’ codes of conduct, none could say “yes.” The presidents of Harvard and UPenn have since resigned. Good riddance.
Some college/university administrators have outrageously granted concessions to pro-Hamas students. For instance, Northwestern University agreed to contact potential employers of students who caused campus disruptions to insist they be hired, create a segregated dormitory hall exclusively for Middle Eastern, North African and Muslim students, and form a new investment committee in which anti-Zionists could wield undue influence. Brown University agreed to hold a referendum on divestment from Israel in October.
Similar appeasements were announced at other colleges and universities, including Rutgers, Johns Hopkins, the University of Minnesota and the University of California Riverside.
So far, OCR has failed to take concrete action against antisemitism on campus. This is evident in recent decisions involving the City University of New York (CUNY) and the University of Michigan. CUNY was ordered to conduct more investigations into Title VI complaints and report further developments to Washington, provide more employee and campus security officer training, and issue “climate surveys” to students.
The University of Michigan also committed to a “climate survey,” as well as to reviewing its case files for each report of discrimination covered by Title VI during the 2023-2024 school year and reporting to the OCR on its responses to reports of discrimination for the next two school years.
Neither institution was penalized financially, even though the Department of Education has the power to withhold federal funds, which most colleges and universities depend on. There are now 149 pending investigations into campus antisemitism at OCR. If these investigations yield toothless results similar to those of CUNY and Michigan, it is highly unlikely that colleges and universities will improve how they deal with antisemitism.
Putting an end to skyrocketing antisemitism on campus involves three things.
First, donors and governments at every level should withhold funds from colleges that fail to hire administrators who will take antisemitism as seriously as they take pronoun offenses or racism directed at people of color.
Second, the OCR must mete out serious consequences to Title VI violators in the form of funding cuts. This may require legislation that specifically mandates withdrawing funding from offending parties. A bill recently introduced by Rep. Nicole Malliotakis (R-N.Y.)—the University Accountability Act—may be ideal, as it is designed to financially penalize institutions that don’t crack down on antisemitism.
Third, if OCR won’t act, Jewish students and their supporters should turn to the courts. Lori Lowenthal Marcus, the legal director of the Deborah Project, a public-interest Jewish law firm, argues that the CUNY settlement demonstrates the futility of going to OCR and that going to court is more likely to produce “a clearly delineated and productive result,” such as punitive and compensatory fines. As of late May, at least 14 colleges and universities are facing lawsuits over their handling of antisemitism on campus since Hamas’s Oct. 7 massacre.
As long as college administrators are allowed to ignore antisemitism on campus and as long as OCR and other government institutions fall short in punishing Jew-hatred, antisemitism will continue to plague Jewish students.
The post Universities Must Be Forced to Address Antisemitism first appeared on Algemeiner.com.
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