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How HaZamir youth choir serves as ‘an on-ramp to Jewish life’
(New York Jewish Week) — All across the country, groups of Jewish teenagers meet each week to rehearse as a choir. In groups as small as two and as large as 18, they gather in synagogue basements, Jewish community centers, senior centers and even churches to sing together. For many, it’s their only involvement with Jewish life.
These 450 young people, who range in age from 13 to 18, are members of HaZamir, an international choir for Jewish high school students. With 26 chapters in the United States and 10 in Israel, they convene each year for a spring concert in New York City.
But this coming concert — to be held on Sunday, March 19, at Lincoln Center’s Frederick P. Rose Hall — will be different than most years. This weekend’s celebration, which includes more than 300 student and alumni singers, will commemorate HaZamir’s 30th birthday as well as the 75th anniversary of the founding of the State of Israel.
“The idea behind the creation of HaZamir was to give Jewish teenagers the opportunity to have a high-level music experience and to express their Jewish selves and their music selves,” said Mati Lazar, HaZamir’s conductor and founder. “At that point, and even now, [that] is not really a given.”
Sunday’s concert will include performances by the entire ensemble, as well as songs performed by the Israeli cohort and members of the Chamber Choir, an elite group of HaZamir singers. (Students have to audition to join HaZamir, and select singers are invited to audition for the Chamber Choir.) The highlight is always the “senior song” — “Yachad Na’Amod” (“Together We Stand”) — that closes out the concert, said Vivian Lazar, Mati’s wife and the director of HaZamir.
“This is a problem with any high school teacher — you fall in love with your 12th graders,” Vivian told the New York Jewish Week. “They’re adults already. They’re smart, and they’re intuitive and then they leave you. For the last verse, they put their arms around each other. Some of them don’t sing because they’re crying so hard.”
HaZamir singers at the 2013 Gala Concert. (Courtesy HaZamir)
Mati Lazar, who declined to provide his age, founded HaZamir in 1993 as the high school arm of the Zamir Chorale, a professional Hebrew-language choir and Jewish choral performance group in North America that was established in 1960. A native of Brooklyn, he had been a member of Zamir Chorale as a teenager, and wanted to create an opportunity for other young people to have the same experience.
Starting with just one small chapter in New York — which Mati personally ran — he watched it grow, and grow, over the next three decades. “I knew it would be important — I knew it would evolve into what it has evolved into,” Mati said. “The surprise for me was how successful it would be in Israel.” The first Israeli chapter was founded in 2006.
He is also the founder and director of Zamir Choral Foundation, the umbrella organization that operates HaZamir and Zamir Chorale, as well as a choir for middle schoolers and a choir for young adults in their 20s and 30s.
Though HaZamir is an extracurricular activity for these high schoolers, the Lazars place serious demands on their members. “We empower these teenagers,” Vivian Lazar said. “When they go and have free time together, they’re kids. When they’re sitting in rehearsal, we treat them like professionals, and so they behave that way.”
As a result, participating in the choir can often become a lifelong commitment — and sometimes even a family affair. Sophie Lee Landau grew up in New York listening to her mother perform as a member of Zamir Chorale. Landau joined HaZamir in seventh grade and stayed with the group throughout high school. In college, she became a member of Zamir Chorale for a number of years until she moved out of New York in 2015.
For the past six years, Landau, 29, has been the conductor for the Houston-based chapter of HaZamir. “It’s an opportunity to connect with your peers who have come from a similar faith and to connect more to Jewish text,” Landau told the New York Jewish Week. “It’s really special to be able to give [students] an outlet to connect to their heritage and to find peers and friendships with similar interests and similar backgrounds. It’s about not feeling like you’re alone.”
HaZamir singers performed a concert at the Tree of Life synagogue in Pittsburgh to commemorate the one year anniversary of the deadly shooting that took the lives of 11 synagogue members. (Courtesy HaZamir)
The Lazars see the choir as “an on-ramp to Jewish life” with an emphasis on pluralism, community and Zionism. HaZamir is not designed to be religious, Vivian explained, though she suggested that singing together in harmony is often a spiritual experience.
However, “to be Jewish is to be literate,” Vivian said, adding part of being in the choir and learning to sing the Hebrew music includes learning the texts and their meanings.
“The more you know about your history and your tradition and your culture, the better human being you can be,” Vivian said she tells her students.
For participants, these principles culminate during “Festival,” a Shabbat sleepover that takes place in the days leading up to the annual concert. This year, the group will congregate at the Sleepy Hollow Hotel in Tarrytown, New York.
“Festival” is the first time chapters from around the world meet after having rehearsed the same songs as individual groups throughout the year. “It is a spiritual kind of experience singing music together: You’re breathing together, you’re thinking about the same text at the same time, and you’re making harmony,” Mati Lazar said. “All differences really subside.”
According to Landau, the weekend is especially rewarding for participants who hail from smaller Jewish communities. “This is the one opportunity for the kids to all get together,” she said. “Once you get together and you sing with 300 other kids, the sound is overwhelming. It’s the thing that they look forward to most, after working hard all year they finally get to put it all together and hear what the music can do.”
Over 400 students attended HaZamir’s “Festival” in 2019. (Courtesy HaZamir)
Though it’s meant to be a rehearsal boot camp for the teenagers, Festival also aims to nurture the cross-country and international friendships that are made on Zoom throughout the year. Activities include a Thursday-night jam session, hours of rehearsals during the day and a range of Shabbat services on Friday night and Saturday morning — egalitarian, Orthodox, Reform, and all-women services are among the options. For many participants, Vivian said, it’s the first time they can explore these different types of Jewish religious expression.
For Milo Shaklan, a senior in HaZamir’s Brooklyn chapter, whose ninth and tenth grade concerts were canceled due to COVID-19, going to Festival and the Gala concert for the first time last year was “a moment of understanding,” he said.
“I got to connect with all these other Jews,” Shaklan said. “I had no idea how big the community was. When I’m interacting with people in my synagogue community, I am interacting with people who more or less observe like me. At HaZamir, I’m interacting with Americans who are less observant than me and Americans who are more observant than me, and then Israelis who are both more and less observant than me.”
Landau concurs. “To be able to establish such a network is really incredible, and that’s why this weekend is so important,” she said.
For the Lazars, it’s alumni like Landau — who has maintained a long-term relationship with the choir — who are the biggest reward for the efforts. This year, 14 HaZamir alumni are now conductors of their own chapters, and all HaZamir alumni will be invited on stage to sing during the second half of the two-hour concert.
“It’ll be a very, very beautiful moment,” said Vivian.
The HaZamir 30th Anniversary Concert will take place on March 19 at 3:00 pm. Buy tickets here.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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