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How the Lower East Side has changed since the 1988 rom-com ‘Crossing Delancey’
(New York Jewish Week) — The classic and very Jewish 1988 film “Crossing Delancey” is one of those movies that feels both extremely of its time and also completely timeless.
Director Joan Micklin Silver’s film has all the classic rom-com trappings: A woman who’s torn between two men (and to that end, two worlds); complaints about how hard it is to meet a man in New York City (as true in 1988 as it is in 2022), and a “mother” figure who knows better (here, a Jewish grandmother known as Bubbe, and in this case, she actually does know better). You could pluck all these specifics and drop them into a present-day film — and, if told with the heart and care of “Crossing Delancey,” still have a pretty good movie.
Yet there’s one thing about the “Crossing Delancey” that fully anchors it in the past, and that is its late-1980s Lower East Side setting. While our heroine, Izzy (Amy Irving), lives and works on the Upper West Side, she pays frequent visits to her Bubbe (Yiddish theater actress Reizl Bozyk), her grandmother, downtown. From the moment that Izzy steps off the train at Delancey Street, she’s transported to another world: a bustling Jewish enclave with market-goers shopping for produce, friends and neighbors in the streets kibbitzing and a Hasidic child sitting outside the subway, enjoying a treat from a local bakery.
This dichotomy between the “Old World” of the Lower East Side and the “New World” uptown is the central conflict of the film: Izzy’s inability to reconcile her Jewish roots with her desire to live a secular, intelligentsia lifestyle, as represented by her two love interests (Sam the Pickle Man and Anton, the self-important author).
However, rewatching the film in the present day, I can’t help but wonder: Would Izzy run from the shtetl if she knew that in a few years, it wouldn’t exist anymore? That due to rising rents and a shift in population, many Jewish businesses would meet their end — or, somewhat ironically, be part of the flight to Brooklyn that began in the early-to-mid 2000s? In some ways, 1988 itself was the beginning and the end: It marked the opening of the Lower East Side Tenement Museum, an effort to preserve the neighborhood’s immigrant past, and it was the very same year that Mayor Koch created a new redevelopment proposal for the Seward Park Extension, a canary in the coal mine for the sea change of development the city would see over the next 30 years.
Re-watching the film in 2022, it struck me how the Lower East Side’s bustling Jewish enclave — the same place where my grandparents were born and raised — has since been lost to time, gentrification and re-zoning plans. These days, the neighborhood paints a different picture entirely: giant buildings hog entire city blocks, with construction promising even more sky-high buildings. There’s no specific character to the neighborhood, no story to tell, few places more integral to the city’s fabric than the Delancey-Essex McDonald’s.
Of course, if you’ve lived in the city long enough, you know there’s no getting comfortable. New Yorkers have to, in essence, harden their hearts. We must accept that the local business you love that’s here today very well could be gone tomorrow — even if that business is a Duane Reade. The Lower East Side of today is not the neighborhood of 1988, or 1968 or 1928.
But amongst all of the present-day residential developments, upscale clothing stores and fast food chains, old-school Jewish businesses like The Pickle Guys, Kossar’s Bagels and Bialys and Yonah Schimmel’s Knish Bakery are still thriving. (And, I’d like to think that if you look hard enough, you’ll find some meddling but well-meaning bubbes and yentas, too.)
While we might not be able to fully experience the Lower East Side as the cast and crew of “Crossing Delancey,” here are four places from “Crossing Delancey” that you can still visit, and four that are sadly gone forever.
What Remains Today
Bubbe’s Apartment
154 Broome Street
The interior shots of Bubbe’s apartment, where Izzy fulfills all of her granddaughterly duties, like singing with her grandmother in Yiddish and plucking her chin hairs, were filmed at 154 Broome Street. The 181-unit building sits at the mouth of the Williamsburg Bridge — which is why Bubbe has that spectacular view — and is part of the New York City Housing Authority’s Seward Park Housing Extension. So while you still can visit the exterior of Bubbe’s apartment building today, don’t linger too long — it might weird out the current tenants.
Essex Market
108 Essex Street
This one is a little complicated. The original Essex Market, where Bubbe shows off her Korean-language skills, still stands today. (If you get off at the subway at Delancey Street, you can’t really miss it.) But that iteration of the market closed its doors in 2019 — in order to relocate to a building across the street so big and so glassy it would make Michael Bloomberg blush. In addition to apartments, office space and a movie theater (it’s a truly mixed-use building for our modern times!), Essex Market does boast local, independent vendors, such as Essex Olive & Spice, Porto Rico Importing Co. and Puebla Mexicana food. Per the New York Times, only one of the market’s vendors decided to forgo the move, opting instead for retirement. But you might want to pay a visit to the original Essex Market while you still can — even if only to give it one last look. Following the move, Essex Market initially housed some avant-garde art installations, but it has since seemingly closed its doors for good. According to Gothamist, it’s to be razed to create — what else? — more condos.
Seward Park Handball Court
Essex Street between Grand and Hester Streets
From the moment Sam and Izzy meet, he makes no effort to hide his ardor. In fact, I’d say he uses every weapon in his arsenal to demonstrate his interest — even going so far as to try to impress her with his handball skills when she unexpectedly drops by the court. (You might also clock his CUNY sweatshirt, as I most certainly did.) The handball court is still there, should you decide you want to play a pickup game, but sadly the court’s colorful mural depicted in the film has since been painted over.
Bonus: Gray’s Papaya
2090 Broadway
While this article is focused on the film’s Lower East Side locations, and with good reason, we’d be remiss if we didn’t point out that one important New York institution Izzy visits triumphantly remains: The Upper West Side Gray’s Papaya. There, Izzy celebrates her birthday with a friend and a hot dog — the right way to do it, in my opinion — when a woman bursts in singing “Some Enchanted Evening,” for everyone and no one in particular. It’s one of many of the film’s classic New York moments.
What’s Been Replaced
Steinberg’s Dairy
21 Essex Street
When Izzy emerges from that train at Delancey Street, director Silver takes great care to immerse us in this world. The camera stays on Izzy as she walks from the subway to Bubbe’s apartment, passing a host of local businesses along the way. Among them is Steinberg’s Dairy, which once lived at 21 Essex Street. Steinberg’s Dairy, which also had an Upper West Side location, offered staples like herring, egg salad and vegetarian chopped liver for less than a dollar back in 1941. Today, if you’re in the area, you can grab a drink at the punk rock bar Clockwork, which opened in 2013.
Zelig Blumenthal
13 Essex Street
Izzy also takes us by Zelig’s Blumenthal (also known as Z & A Kol Torah), where three older women sit outside, enjoying the sights and sounds around them. Once a popular Judaica store, it unexpectedly closed its Lower East Side doors in 2010 after 60 years in business. At the time, then-owner Mordechai Blumenthal made the decision to relocate the store to Flatbush due to a dwindling Orthodox population and foot traffic in the area, and a landlord who made clear he “wanted him gone.” It’s unclear if the Flatbush location remains open today, but a vintage clothing store called Country Of has taken up its original spot.
Posner’s Pickles (AKA Guss’ Pickles)
35 Essex Street
Posner’s Pickles, as run by Sam the Pickle Man in the film, was never exactly a real place to begin with. Filming took place at the world-famous Guss’ Pickles, which first opened on Hester Street in 1920, before relocating to Essex Street, where there were once over 80 pickle vendors for locals to choose from. After a stint on Orchard Street, Guss’ Pickles followed in the footsteps of so many others by then, leaving Manhattan to open up shop in Brooklyn’s Dekalb Market in 2017. While Guss’ Pickles is today based out of the Bronx, their delicious pickles are available to order no matter where you are in the country, via Goldbelly. Today, 35 Essex Street is home to Delancey Wine — appropriately named, but doesn’t offer possibilities for a slogan like “a joke and a pickle for only a nickel,” as Posner’s Pickles did in the film.
Schapiro’s Kosher Wines
124 Rivington Street
For 100 years, Schapiro’s Kosher Wines proudly served the Jewish community as the only kosher winery in New York City. It’s where Bubbe chides Izzy for her lack of interest in Sam, and while today the pair couldn’t have this conversation outside Schapiro’s, they could grab brunch at the restaurant Essex. Home to New York City’s “longest-running Brunch Party,” Essex salutes its Lower East Side roots with dishes like potato pancakes and Israeli couscous.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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