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‘I wanted to be more me’: Teens propel a trend toward gender-neutral mitzvah ceremonies
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — Like many Jewish teens, Ash Brave was nervous for their b’nai mitzvah. Memorizing the Torah portion, sending invitations, planning a party: It’s a lot for a 13-year-old to think about during what can already be an anxiety-filled age.
Despite the typical stress involved with preparing to enter the adult Jewish community, Brave cheerfully described their gender-neutral b’nai mitzvah last summer, recalling feeling “really supported [by] the whole synagogue.” For teens like Brave, an eighth grader from Boulder, Colorado who uses he and they pronouns interchangeably, gender-inclusive b’nai mitzvahs (often termed “b’mitzvahs”) offer an opportunity to come of age as their full selves.
Across the country, there is an expanding list of Jewish community centers, day schools, Hillels, organizations and more that include and celebrate LGBTQ+ identities. Many synagogues are following suit with the ceremonies they offer and the language they use. Some congregations are initiating these changes on their own; in other cases, the teens themselves are propelling the shifts.
Traditionally, most synagogues hold gendered b’nai mitzvah, with bar mitzvahs for boys and bat mitzvahs for girls (“b’nai” is the Hebrew plural form meanings “sons and daughters,” although it is technically masculine). Increasingly, many Jewish congregations are moving towards gender-inclusive b’nai mitzvah ceremonies. Synagogues like Har Hashem, a Reform synagogue in Boulder, have been offering these ceremonies for years at the request of their congregants. Because of these shifts, many gender nonconforming Jewish teens feel a deeper sense of belonging in their religious communities.
According to Rabbi Fred Greene of Har Hashem, the synagogue holds approximately 25 b’nai mitzvah ceremonies annually. In the last year, three of those were gender-neutral. Although the congregation has offered the option for almost five years, this is the first year they have had teens opting for the inclusive version. Greene said that the congregation also has teens who have transitioned after their b’nai mitzvah. He estimates that they have 5-7 teen congregants who identify as trans or genderqueer, meaning they do not identify with the gender they were assigned at birth.
B’mitzvahs at Har Hashem mirror the traditional gendered ceremonies in everything but language. “We have folks that don’t feel like a ‘ben’ or a ‘bat,’” said Greene, using the Hebrew words meaning “son” and “daughter.” “So we come up with other Hebrew terms, [such as] ‘beit,’ which is from “the house of [parent name].” He said that a number of changes can be made to the Hebrew to increase inclusivity, ranging from the creation of new terms to using the infinitive version of words that would otherwise be gendered. “We’re not treating anybody any differently, other than being sensitive to their needs,” he said.
Ruby Marx, a 16-year-old who uses she/her pronouns, had a gender-neutral b’mitzvah with Temple Beth Zion in the Boston area in early 2020, pre-pandemic. “I always knew that I was gonna have to have [a b’nai mitzvah]. But when it came time to start thinking about it, I was like, ‘I really don’t feel comfortable having a bat mitzvah.’ But I wasn’t comfortable [having a bar mitzvah], either. So someone suggested that I do something in the middle. And that felt right for me.”
Marx, who describes herself as gender-fluid, was the first teen in her congregation to have a ceremony that didn’t fall within either the bar or bat categories. In the years following, several other teens in her community have had gender-neutral ceremonies, including one having an upcoming ceremony in mid-March.
“I don’t think anyone else had done something like that before,” said Marx. “I think a lot of other kids started to feel comfortable being like, ‘oh, maybe that’s something I would want to do,’ or incorporating different things that they’re passionate about [into their ceremonies].”
For her ceremony, she wore a prayer shawl featuring rainbow trimming and various rock n’ roll patches from her favorite bands. Marx said that the most rewarding part of her experience has been being a trailblazer for inclusion in her congregation. “It definitely feels good to know that I can help other kids feel comfortable being who they are, because I know that sometimes I’m not always comfortable being who I am. It’s nice to know that kids can look up to me,” she said.
Gender inclusion in b’nai mitzvahs has been expanding for decades, beginning with the American introduction of the bat mitzvah in 1922 for the daughter of Rabbi Mordecai Kaplan, the founder of Reconstructionism, in New York City. Before that, only boys were allowed to engage in the important coming of age tradition. After Judith Kaplan’s ceremony, the custom slowly spread across the country in non-Orthodox synagogues. For decades, however, the ceremonies for girls differed from those offered to boys: In many synagogues, girls were not allowed to read from the Torah, and their services were held on Friday nights rather than Saturday mornings. Orthodox synagogues were slow in accepting the bat mitzvah, and still maintain strict gender roles in synagogue.
Ruby Marx playing the guitar during a benefit concert they held for their mitzvah project. (Courtesy Pamela Joy Photography).
As feminism progressed both outside and within Jewish communities, girls pushed to be allowed to read from the Torah and to be counted towards a minyan, the 10-person quorum required for public prayer. Full bat mitzvahs became an accepted norm. A similar pattern is now occurring for b’mitzvahs.
As a coming of age ritual, b’nai mitzvahs occupy a unique role in Jewish life. Their goal is to integrate young Jews into the broader community, signaling that they have the knowledge and maturity to take on adult ritual responsibilities. Because of this, many young trans Jews wish to have a ceremony that will fully reflect them as they become more involved in their community and beyond.
Brave, the Colorado teen, chose to have their ceremony gender-neutral to ensure it still fit them down the road. “I don’t really know what I’m going to identify as in the future, because identity is fluid. And while I may be comfortable right now with being closer to a male identity, [later] I might be less comfortable with that,” they said.
Marx, the gender fluid teen outside of Boston, said entering the community as her authentic self was an integral part of her choice. “I had grown up watching all my cousins, and then my sister, have [ceremonies]. Afterwards, they were a lot more independent in their Jewish identity. That was something that appealed to me, because I wanted to be connected to the Jewish community, but I wanted to do it in my own way,” said Marx.
B’mitzvahs aren’t the only gender-inclusive ceremony offered now. Many Reform congregations have also created ceremonies for gender transitions, Hebrew name changes, and coming out, often based on a curriculum offered by the Central Conference of American Rabbis. “These are holy moments of growth and transformation, and we want to be supportive in their journeys,” Rabbi Greene of Har Hashem said. Brave also had a ceremony with Har Hashem to change their Hebrew name, and the synagogue made them an updated yad — a pointer used in reading Torah — to match.
Teens who were not able to do their ceremony gender-neutral say having access to inclusive ceremonies would have increased the enjoyment and meaning of their b’nai mitzvahs. “I would have felt more like I was stepping into my own skin, instead of the skin [of someone] that I was pretending to be,” said Mica Newmark. The 17-year-old, who uses they/them pronouns, had a gendered ceremony at Nevei Kodesh, a Renewal synagogue in Boulder, before coming into their identity more. Since their ceremony, Newmark has grown apart from religion. “I don’t really relate anymore,” they said.
Even teens who were more clear on their identity struggled with having gendered ceremonies. Jay, a 15-year-old from Boulder, came out immediately following their ceremony. (Jay, estranged from a parent who has a leadership role in their synagogue, asked that their last name be omitted.) They found the ceremony “pretty stressful” and their coming out experience difficult, explaining that they wanted everyone to understand the concept of existing outside of the gender binary, but didn’t feel that was possible at the time. “I had really long hair then, so I wanted to cut it, and just be more me,” Jay said. “But I was really stressed, because I knew I was going to get misgendered at the ceremony.”
Keshet publishes a guide to “design and support affirming b’mitzvah celebrations.” (Keshet)
In the following years, Jay helped to institute the use of pronoun pins at synagogue events, as well as generally making an effort to educate community members on transgender issues. “I think [gender-neutral ceremonies] allow queer Jewish people to embrace their religion and continue to flourish within Judaism without feeling gendered,” they said.
Keshet, a national Jewish LGBTQ+ organization, published a guide for b’mitzvah ceremonies. “Celebrating the Age of Mitzvah: A Guide for all Genders” includes information from what to call the ceremony to what the dress code should be, all aimed at helping communities create inclusive and meaningful traditions.
The need for the resources came from synagogues and young congregants, said Jackie Maris, the Chicago education and training manager for the organization. “It’s not just Jewish boys and girls becoming Jewish men and women, it’s Jewish kids of all gender identities becoming Jewish adults,” said Maris. “Having a tool that helps guide everyone through that process, with gender-expansive language and rituals that include folks beyond the binary, is very needed.”
Keshet recently updated the resources. “Adjusting practices to make them more inclusive is what has always been done in Jewish tradition,” said Maris. “Even ancient practices and rituals have evolved over time, and because they are human constructed, we continue to humanly evolve them.”
However, a number of communities still mainly offer gendered ceremonies. Orthodox synagogues and others that are non-egalitarian have not made widespread shifts towards gender-neutral ceremonies.
Despite the strict gender separation in Orthodoxy, there is also a growing push for inclusion of LGBTQ+ individuals in these spaces. Organizations like Eshel, a nonprofit based in the United States and Canada, work to provide LGBTQ+ Orthodox jews and their families with resources for living and thriving in Orthodox Jewish spaces. Other organizations are targeted specifically at teens, such as Jewish Queer Youth, which engages queer youth from Orthodox, Hasidic and traditionalist Sephardi/Mizrahi communities.
“LGBTQ youth who live in a community that is accepting of LGBTQ people reported significantly lower rates of attempting suicide than those who do not,” reports The Trevor Project. For both Brave and Marx, their communities, families and friends were largely supportive of their decision to have non-gendered ceremonies. “It definitely felt like the community showed me a lot of love to be able to do that,” Marx said. “I was really able to be myself.”
By expanding inclusion, Jewish institutions are expanding their reach and impact, as well as creating more engaging communities. “I don’t think that God creates in vain. And so, while there’s a lot of people that are still learning, including myself, about issues relating to gender and identity, our role as a sacred space and a Jewish community is to have an open tent where folks can enter in any doorway they want, because there are no doors,” said Rabbi Greene of Har Hashem.
Brave said that their ceremony made them feel fully included in their synagogue. “It felt good to officially be a part of a community that I can’t really get taken away from,” they said.
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The post ‘I wanted to be more me’: Teens propel a trend toward gender-neutral mitzvah ceremonies appeared first on Jewish Telegraphic Agency.
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Looking for snow in August: My lifelong obsession with the Irish
According to the 11th-century set of Irish texts known as Lebor Gabála Érenn, or The Book of the Invasions of Ireland, there once lived a man called Fénius Farsaid — “Irishman the Pharisee.”
If the weirdness of this name is not hitting home for you, it’s a bit like if I told you my name was “Jewess the Druid.” “Fénius,” a predecessor of the modern word “Fenian,” connotes an Irish person. “Farsaid” is the medieval Irish word for “Pharisee.” Though the term is now mostly reserved for insulting hypocrites in an obscure way, in biblical times it referred to a strict Jewish sect active in ancient Judea.
How did this early example of Irish-Jewish crossover earn his name? Lebor Gabála Érenn reports that he was one of the 72 chieftains who built the Tower of Babel. When it crumbled and God cursed humankind with multilingualism, he set up camp in the Tower’s remains and ordered his scholars to go out and study the babble of the world’s newborn languages. On his own, he explored Hebrew, Greek and Latin alphabets (hence the “Farsaid”). As a capstone project, Fénius blended together the best elements of all the world’s languages to make the perfect tongue: Irish (hence the “Fénius”).

Fast forward almost one thousand years after Lebor Gabála Érenn was written, and you get me, Fénius Farsaid in reverse: he was an Irishman interested in the Jews; I am a Jewish woman fascinated by the Irish. There are many ways to measure a life, but mine might as well be thought of as a 22-year-long montage of fanatical Irish-themed memories: as a child, reading Maeve Binchy’s Chestnut Street and Frank McCourt’s Angela’s Ashes; as a tween, writing a racy work of historical fiction called Ballyhill inspired by the Irish Rebellion of 1798; as a teen, shaking my computer in rage when 23 & Me reported I was 0% Irish; as a young woman, discovering Seamus Heaney, W. B. Yeats, James Joyce and Maggie O’Farrell; and as whoever I am now, writing this confessional essay.
I do not know when or how this obsession took root, though some evidence suggests that I have a genetic predisposition towards loving the Irish. The story goes that my great-great grandfather Barnett Shapiro did not know his birthday. But on his way from Poland to America, he passed through London, where he mixed with Irish immigrants in the East End. He found them so delightful that when he arrived at Ellis Island and was asked his birthday, he, a Jewish man whose first language was Yiddish, proudly declared he was born on St. Paddy’s Day, 1888.
This recessive shamrock gene skipped a generation and reappeared in my Grandpa Barry, or “Gramps.” When I was 12 or so, he presented me with a copy of Snow in August, a novel by the Irish-American journalist and novelist Pete Hamill, a man as tender as he was hard-boiled. According to the book’s back cover, I could expect a tale of an unlikely, Brooklyn-bred friendship between a young Irish-American lad named Michael Devlin and an Orthodox rabbi named Judah Hirsch. I admit I was skeptical. Gramps had already busted his credibility several times by hounding me to read his personal favorites like Young Visitor to Mars, Hardy Boys and back-issues of Flash Gordon. But against my better judgment, I read the book. And then I read it again.
It’s hard to say why this book etched itself into me so deeply. Maybe as a fifth-generation Brooklyn Shapiro, I was hard-wired to like it. But what I remember best about the book is not the plot or any particular line, but how I felt while reading it. Snow in August made me feel that magical realism was not exclusive to jungle climates like Gabriel García Márquez’s Macondo, or Italo Calvino’s invisible cities. There were labyrinths of wonder built right under Brooklyn, like a subway system for the spirit. Pete Hamill taught me how to hear the rumble. In his Brooklyn, it was possible for a golem to rise up against your tormentors, for the dead to return for a final dance, for snow to fall in the middle of August.
Maybe you’ll be relieved to hear that in the 10 intervening years since I first read this book, I’ve tempered my admiration of the Celts by finding some Irish literature that enrages me. In my freshman year of college, I read James Joyce’s Ulysses and wanted to clobber him with it. At the recommendation of my playful Bronxonian druid of an English teacher, Ted Cleary, I read Flann O’Brien’s experimental novel At Swim-Two-Birds and was wracked by alternating warp-spasms of amusement and fury. (As Oscar Wilde, another great Irishman-of-letters, would say, “When critics disagree, the artist is in accord with himself.”)
But most recent and vivid among my Irish memories is the pilgrimage I made to peaty Erin this past March. I had been in Oxford for a term abroad, and when the “vac” (British for “vacation”) struck, my friends Cindy, Gemma and I set out for the stretch of western Irish coastline known as the “Wild Atlantic Way.” We walked the misty Cliffs of Moher, where we were attacked by angry winds. We took refuge in pubs and soaked up pints of Guinness, plates of beef stew and hours of foot-tapping fiddling sessions that gave enthusiastic tourists and taciturn locals a reason to engage with each other. We rode a see-sawing ferry to the Aran Islands and back, and learned that time works differently when you’re on the brink of barfing.

When I think of that week in Ireland, I remember the horizon at sundown. Behind the dark green hills, the clouds looked like silhouettes of other hills somewhere far away. The wind plunged down my collar and shimmied up my pant legs. I could see no end to the ocean, only the thin line where sky and water met in some unreachable place. I feared the vastness of the world, and loved it at the same time.
In a way, that wild Atlantic scene was repeating what many Irish writers had been trying to tell me for years: Life is immense, often surprising, and occasionally tragic. Still, why not hope? The words of Seamus Heaney’s poem “The Gravel Walks” provide a lodestar for living: “Walk on air against your better judgment.”
Poetic spirits in the Jewish world have come to uncannily similar conclusions. Rabbi Abraham Joshua Heschel once described himself as “an optimist against my better judgment,” a parallel with Heaney that might have delighted Fénius Farsaid. Even a central premise of Judaism — that the messianic age when “nation will not lift up sword against nation” will arrive someday — would be impossible without a commitment to walking on air against your better judgment until that day comes.
Nobody is born knowing how to walk, let alone knowing how to walk on air. But in his poem “The Cure at Troy,” Seamus Heaney describes how to take those first steps —
“So hope for a great sea change
On the far side of revenge.
Believe that a further shore is reachable from here.
Believe in miracle
And cures and healing wells.”
Believe that snow could come next August.
The post Looking for snow in August: My lifelong obsession with the Irish appeared first on The Forward.
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When does Shabbat end? This astrophysicist thinks we’ve been getting it wrong
Aster Taylor observes Shabbat on their own time — literally.
For the past year, Taylor, a Ph.D. candidate in astrophysics at the University of Michigan, has been keeping Shabbat according to a schedule they devised using astronomical data.
So this Saturday, when Chabad of Ann Arbor says Shabbat will end at 9:09 p.m., Taylor will observe for nearly 11 more minutes. Where does Taylor, 25, get the chutzpah to challenge longstanding Jewish tradition?
“We live in the modern world. We have computers, we have catalogs of all the stars, and especially in the 80s, the construction of more significant telescopes,” Taylor told the Forward. “We have a pretty good understanding of how the sky affects our vision. So we can now just calculate this, right?”
They might have a point. In true “two-Jews-three-opinions” fashion, there’s actually no universally accepted time that Shabbat ends. But most people can agree on this: Shabbat ends at nightfall, defined by the Talmud as when three medium-sized stars in close proximity to one another are visible to the naked eye.
But what defines a medium-sized star and how close is close enough? Whose eyesight should be trusted? Those answers are not clear, leaving it up to rabbis to impart practical guidance.
Since without astronomical expertise, determining which stars make the grade is pretty difficult for the “average Joseph,” rabbis rely on proxy criteria. Today, many Orthodox communities use a standard credited to the venerable Rabbi Yechiel Michel Tucazinsky, who in 1929 determined three stars are visible when the sun sets 8.5 degrees below the horizon. Others follow the teachings of the 12th-century Rabbeinu Tam, who places nightfall 72 minutes after sunset.
But those approximations didn’t satisfy Taylor, an aspiring professor currently writing their dissertation about giant planet formation. Taylor craved a more scientific approach.
So for a few nights over several months, Taylor went to a local park, sat at a picnic table and every two minutes measured the sky’s brightness with a light meter.
Taylor settled on a brightness standard for a medium star — between magnitude 2 and 3 — and determined that three stars of that brightness need to be within 10 degrees of one another, close enough that an observer could see all three stars without moving their eyes.
Taylor then built a computer model to determine when three stars that meet those conditions become visible, taking into account various atmospheric conditions. That model became a web app that calculates Shabbat times for any given location and elevation.
The results were striking. Based on Taylor’s calculations, Shabbat should often end around 10 minutes later than the time given by the conventional approximation — no small discrepancy for those who faithfully observe the Sabbath.
Taylor’s computations are intriguing Jewish scholars. Masorti: The New Journal of Conservative Judaism has agreed to publish Taylor’s research paper on the topic this winter.
The Forward also shared Taylor’s findings with two rabbis: Yaakov Hoffman of the modern Orthodox Bridge Shul in Washington Heights, who wrote a scholarly article about Shabbat’s end, and Jack Shlachter — who in addition to being a retired rabbi in Los Alamos, New Mexico, just so happens to have a Ph.D in physics.
Both were impressed. “There’s always room for science to enhance these practices,” Shlachter said. “This author is doing things in a very admirable fashion — trying to be fully aware of tradition, but also incorporating more modern, sophisticated techniques.”
Hoffman said it was “very impressive” that Taylor “was trying to research these things from a contemporary astronomical perspective, and to really put so much effort and passion into accurate determination of the time.”
If Taylor “wants to add a few minutes to Shabbat,” he added, “that doesn’t bother me.”
What if Shabbat never ends?
As any city dweller knows, the stars don’t exactly come out in force at night.
Once Taylor factored light pollution into their calculations, it produced a somewhat uncomfortable result. In New York City, Taylor said, light pollution is so intense that three medium stars in close proximity will never be visible this year. In Jerusalem, only a few months of the year offer enough clear visibility to see Taylor’s criteria.
“The conditions that end Shabbat are never met,” Taylor said, “which is obviously a problem.”
Taken literally, that would mean endless Shabbat. In his paper, Taylor wrote that such a scenario would “require most observant Jews to quit their jobs, refrain from cooking, and spend their time studying Torah.” That would be both “unrealistic” and “lessen the sanctity” of the Sabbath, Taylor wrote.
Fortunately, there is a rabbinic workaround that dates back long before the age of light pollution.
The 16th-century Rabbi Yosef Karo wrote that on a cloudy day, one should wait to end Shabbat until “the doubt leaves his heart.” In other words, wait long enough after sunset to be certain that the stars theoretically would have been visible on a clear night.
Taylor agrees that the same principle for clouds can be applied to light pollution. But they argue that it’s still worth knowing just how much the modern night sky has changed.
Light pollution isn’t the only factor messing with the Jewish clock. President Trump is urging the Senate to pass a bill that would make daylight savings time permanent — a measure which many Orthodox Jews oppose because a later winter sunrise would mean a later morning prayer service, making many Orthodox Jews late for work.
But it also would also push Shabbat an hour later, which could mean a less frantic rush to get home before sunset on wintertime Friday afternoons.
Those potential changes raise a broader question. As modern life becomes increasingly divorced from the natural rhythms of the Earth, to what extent should Jewish practice evolve?
Taylor, who attends a Conservative synagogue, said they’re in favor of maintaining Jewish tradition when possible — but that doesn’t mean it can’t also be improved.
“We should be using a calculation like this in communities in the future,” Taylor said. “It’s a strict upgrade to the way we’ve been doing things in the past, and so I’m hopeful that we’ll start using this more widely.”
Paradoxically, in Taylor’s case, they believe modern technology enabled them to get closer to the literal meaning of the traditional text. It was the ancient rabbis, lacking that science, who had to settle for the next best thing.
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Do you suffer from ‘Israel Derangement Syndrome’? This ad says there’s a cure
It opens like a two-minute infomercial pulled off a 1990s VHS tape. Soft lighting, Clinton-era fashion, a narrator whose voice has the reassuring cadence of a prescription drug ad. “Do you or someone you love suffer from Israel Derangement Syndrome?” he asks.
The two-minute ad has become one of the most-shared clips on Jewish and pro-Israel social media this week — posted Wednesday morning, it garnered 2.6 million views on X by Thursday afternoon.
“Israel Derangement Syndrome” is presented like a real illness, complete with a fictional treatment center, the Clarity Center, and patients who describe “recovering.” The “symptoms” are a list of ways people criticize Israel and its supporters — bringing up the conflict unprompted, refusing to see any other issue in the world as important, being unable to acknowledge nuance. The “cure,” according to the ad, is just reading more and checking your sources. It ends with a rapid-fire list of side effects: “reading past the headline, a sudden interest in Middle East history, and a constant urge to touch grass.”
The ad’s target is obvious: people who are sharply critical of Israel. The name isn’t new. It’s modeled on “Trump Derangement Syndrome,” a term used to dismiss criticism of the president as pathology.
Why it lands the way it does
Anita Atwell Seate, a professor of communication at the University of Maryland who studies how people’s group identities shape the way they respond to criticism, called what’s happening in the video a textbook case of tribalism.
Our group memberships, she said, shape our psychological processes, since they’re so tied to our sense of self. That pushes us to process information in self-protective ways: “When we feel good about our social groups,” she said, “we feel good about ourselves.”
There’s a well-documented pattern researchers call the “intergroup sensitivity effect,” where people are far more willing to accept criticism from members of their own group than from people they see as outsiders. When criticism comes from outside, the instinct isn’t to engage with it; it’s to discredit whoever’s delivering it. “They’re deranged, they don’t understand facts,” Atwell Seate said, describing that reflex, which is more or less the whole premise of the ad.
She doesn’t see the video as an attempt at persuasion at all. “It doesn’t do anything to help change hearts and minds of the out-group,” she said “But it certainly does something important for the in-group, which is reify their beliefs.” Videos like this, she says, are like a pep talk — aimed at people who already agree, meant to bring them closer together.
Where it came from
It’s not entirely clear who actually made the video. What’s clear is that it was shared — and got millions of views — from an X account called the Trencher Broadcasting Company, whose bio reads: “Building the future of AI media. Mostly satire, always entertaining.” It appears to have been made with AI video tools, part of a broader wave of AI-generated political videos that have flooded social media this year.
TBC has posted this kind of thing before. Last week, the account shared an AI-fabricated video appearing to show Michigan Senate candidate Dr. Abdul El-Sayed and YouTube personality Ms. Rachel discussing Israeli “colonizers” with children — a conversation that never actually happened.
Ms. Rachel had, notably, donated to El-Sayed’s campaign, and both have been outspoken advocates for children in Gaza, which may have inspired the video.
The “Israel Derangement Syndrome” video ends with a display of fake contact info, which comes with its own punchline.
Call the phone number and it’s like spinning a roulette wheel. The first time I called, the robotic voice wanted to sell me a home security system. The second time: a medical alert device. And the third time, I got this message: “If you received a call displaying this telephone number on your caller ID, it has been spoofed, meaning the caller ID has been faked by a scammer trying to hide their actual telephone number. We are sorry this is occurring. Unfortunately, we cannot stop this from happening.”
The ad also promotes a website IDSHelp.org, a domain that was registered on Tuesday and redirects to DerekhLearning.com, the homepage of an AI-powered app for studying Torah and Talmud. It’s a fitting coda for a video built around telling people to check their sources.
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