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In ‘Mapping Jewish San Francisco,’ a treasure trove of Bay Area Jewish history goes on display
(J. The Jewish News of Northern California via JTA) — The year was 1968. Young people from around the country were descending on San Francisco looking for ways to express themselves, making efforts — sometimes heroic, sometimes tragic — to free themselves from the bonds of American society.
At the same time, a group of Jews came together in the city to create something new.
“After painfully realizing that the Jewish leaders and especially, in San Francisco, are only interested in lectures on the terrible lost generation, but have no wish of giving them a helping hand, we opened, on our own, a house of love and prayer in San Francisco.”
Those words, by Rabbi Shlomo Carlebach, are on a handmade brochure from 1968. It’s only one artifact in a treasure trove of documents and photos displayed in a new, online exhibit out of the University of San Francisco called “Mapping Jewish San Francisco.” Much of the historical material is being seen publicly for the first time.
“We really want people to get a sense of the unique elements of Bay Area Jewish life,” said Oren Kroll-Zeldin, lead curator of the project and assistant director of the Swig Program in Jewish Studies and Social Justice at the university.
The first part of a brochure advertising the House of Love and Prayer, 1968. (Mapping Jewish San Francisco)
The San Francisco project was inspired by “Mapping Jewish Los Angeles,” a UCLA endeavor that for more than a decade has been bringing multimedia stories of L.A.’s diverse Jewish neighborhoods to life.
“I thought, oh my goodness, we need to do this about San Francisco!” Kroll-Zeldin said.
He brought the idea to Aaron Hahn Tapper, director of USF’s Swig Jewish studies program.
“He was immediately excited and supportive of it,” Kroll-Zeldin said.
They got to work, but executing the projects was a bit more daunting than expected, including making sure the multimedia elements of the website worked perfectly.
But now the site has launched with two inaugural exhibits: Kroll-Zeldin’s deep dive into Carlebach’s synagogue and religious commune known as the House of Love and Prayer, and a comprehensive look at the Karaite Jewish community in the Bay Area and beyond.
“Through ‘Mapping Jewish San Francisco,’ we aim for people to better understand how today’s Bay Area Jewish community came to be and the role that Jews have played in the creation of this major American city,” Hahn Tapper said in an email.
Kroll-Zeldin said a key factor in the effort was the access he had to personal papers, stories, photos and anecdotes, provided to him by the people who were there. He calls it “one-of-a-kind archival material.”
“This is only possible based on the willingness of these people to tell these stories,” he said.
There are also videos, including a series of oral histories with locals who experienced communal living, and archival audio recordings of Carlebach’s teachings and music. The exhibit covers the reach of the rabbi’s impact, but also touches on the controversies around Carlebach, who was accused of sexual assault by many women.
The second exhibition, led by Hahn Tapper, highlights the history of the Karaite Jews, a small but distinct and vibrant community of Jews who are the inheritors of a little-known branch of Judaism.
It is a custom among Karaite Jews to pray kneeling on the ground, as seen here in the sanctuary of Congregation B’nai Israel in Daly City. (Courtesy Kararite Jews of America)
They split from the mainstream, theologically, somewhere between the eighth and 10th centuries. While they follow Torah, they do not follow the rabbinic interpretations in the Mishnah and Talmud. Karaite Jews have many customs and prayers that set their religious practice apart.
The largest group of Karaites lived in Egypt until the 1950s, when tensions, violence and war drove many of them out. Some moved to Israel and others to the Bay Area, where they built a tight-knit and active community.
Only 50,000 or so Karaites are left in the world today, with an estimated 1,000 in the Bay Area, site of the only Karaite synagogue in the Western Hemisphere.
“They are a very important subcommunity of Jews,” Hahn Tapper said. “In addition, as a religious studies scholar who focuses on contemporary social identities, the ways this Jewish community has re-established itself here in the Bay Area is astounding.”
Hahn Tapper said he went through mounds of documents and hundreds of hours of video interview footage to put together the online exhibition, called “Out of Egypt.” He said the videos are invaluable because so many of the Karaites who immigrated to the United States have died in recent years.
“Through this exhibit we have documented their lives, lives of Jews in Egypt that no longer exist,” he said. “These interviewees paint a picture of what it was like to celebrate Jewish holidays in Cairo, some of whom did so with their Muslim neighbors.”
Kroll-Zeldin said each exhibit takes up to two years to prepare, in collaboration with academics, students and community leaders; scholars first collect and digitize the material, then do the research, writing and bibliography work.
The next project is being led by Rabbi Camille Angel, USF’s rabbi in residence, who is working with her students to collect stories of Jewish LGBTQ life in San Francisco. Their research and findings will help tell that chapter of Bay Area Jewish history, a form of storytelling that will continue to be central to the project as it unfolds.
“People like stories,” Kroll-Zeldin said. “Stories connect people. And there are so many interesting stories to tell.”
A version of this piece originally ran in J. The Jewish News of Northern California, and is reprinted with permission.
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The post In ‘Mapping Jewish San Francisco,’ a treasure trove of Bay Area Jewish history goes on display appeared first on Jewish Telegraphic Agency.
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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Comparing European, American, and French Roulette at Canadian online casinos
Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.
French VS European Roulette
We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same.
Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette.
- La Partage
- En Prison
La Partage
This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets.
En Prison
The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss.
The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player.
French VS American Roulette
The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version.
Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version.
Conclusion
If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game.
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