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In the beginning was the word — and the word was whisky
The Whiskey Bible: A Complete Guide to the World’s Greatest Spirit
By Noah Rothbaum
Workman, 640pp, $40
Ask an American to picture the origin of whisky and they will probably conjure up a bearded man in overalls emerging from the Appalachian woods, clutching a jug of moonshine with three Xs on the side.
Noah Rothbaum, the author of The Whiskey Bible, has a name for that cliché: the “Uncle Jesse theory” of whisky history, after the chaotic moonshiner on The Dukes of Hazzard. It’s also, he argues, almost completely wrong.
“For one thing, moonshine only exists because of tax law,” he told me when we spoke about the book. “You don’t get bootleg without a government to evade.”
Real American whisky — the kind that fills warehouses and balance sheets and, until 1933, doctors’ prescription pads — was an immigrant industry, built in cities and river towns and railroad hubs. It grew when America stopped being a rum-drinking colony and became a rye-drinking republic.
Before 1776, the young colonies distilled molasses from Caribbean sugar into rum. After independence, that molasses was politically tainted — too bound up with the British Empire and its trade routes. American farmers had land and grain, not sugar cane. So they turned to whisky.
Then a tiny insect changed everything. When phylloxera destroyed vineyards across Europe in the 19th century, wine and brandy became scarce. Doctors who’d been happily prescribing cognac as a cure-all suddenly needed alternatives. Medical journals in Britain began recommending whisky as a respectable substitute. Demand soared. As Rothbaum writes in his Bible, phylloxera “transformed whiskey from a farm product to an international best seller.”
“Right at the moment when whisky is taking off, you also have this massive wave of Jewish immigration to America,” Rothbaum told me. “And they bring with them exactly the skill set the new industry needs.”
A Jewish story
What’s a nice Jewish boy doing writing a Bible? Or writing about booze at all? There’s nothing actually sacrilegious about the title of The Whiskey Bible in a series whose expert guides include The Wine Bible and The Beer Bible. More transgressive, perhaps, is how close it hews to a kind of competition — Jim Murray’s best-selling, canonical, annual tasting guide, the Whisky Bible. But having a Jewish critic in the top tier of American whisky coverage is actually deeply appropriate.
Indeed when I asked Rothbaum, the spirits editor at Men’s Journal, about it, he was enthusiastic about a personal historical connection to the industry: “Looking back, part of my family ran a restaurant in Warsaw and others in the Ukraine ran a boardinghouse so my conjecture is, maybe it had a distillery or at least, you know, in my looking back romanticizing the past, perhaps they were making some kind of booze there, too.”
But even if his conjecture has no basis in family reality, his story is no outlier. Rothbaum’s Whiskey Bible is a readable introduction and encyclopedic guide to the “world’s greatest spirit” that has its own tag at the Forward. The “Bible” is also a highly engaging guide to a surprisingly broad swath of history and science from George Washington (“America’s first celebrity distiller”) to bovine digestion – bourbon has to be made in a certain way to ensure that its leftovers can be used in feed lots for cows. As Rothbaum recently told a crowd at the 92Y, “everything through the lens of whisky is more fascinating.”
It’s a coffee table book, definitely released to be part of the holiday gift market. But, unlike much of that tranche, it’s a reference book that you — or your giftee — will actually enjoy referring to for years to come. It doesn’t taste test each distillery’s expressions (for that you need Murray) but it has all the background you could need. Want to know about Japanese whisky, there’s a section on that. Want to know whether whisky should be spelled with an “e” or not, there’s a very sensible section on that (spoiler: it doesn’t matter, but you should stick to one). Want to know about how Metallica’s Blackened whisky uses sonic waves in its maturation process — there’s a section on that too.
Part of the broader story — which Rothbaum stressed during his visit to the 92Y — is that Jews have been central in the American whisky story. Looking at POLIN: Museum of the History of Polish Jews in Poland you can see how Jews were disproportionately represented in the hospitality trade. That’s because in the Pale of Settlement, Jews were often barred from owning land, so they gravitated to the things they were allowed to touch: money, grain and booze.
“You see it over and over,” Rothbaum told the 92Y audience. ”Because of antisemitism in Europe, Jews were pushed into roles like collecting taxes, running inns, and overseeing alcohol production for the local noble. When they get to America, suddenly that work is not only useful — it’s welcome.”
In America, Jews were often merchants who later set up a distillery to supply their distribution network. Alternatively, existing distillers needed a liquor expert to scale up their business and Jews were cheap and ready to bring over European know-how. That first pattern repeats: A young man arrives, peddles wares from a pack, graduates to a general store, then to wholesaling and, eventually, to owning or running a distillery. Whichever way they were pushed, the Jews comprised such a major part of American whisky production that by the early 20th century, many of the biggest liquor companies in the country were owned or run by Jews.
Rothbaum rattles off the names the way other people recite old team lineups or film casts:
- The Bernheim brothers, who built one of the largest distilleries in America in the 1800s and launched the I.W. Harper brand — which is still on shelves today.
- The Shapira family in Kentucky, peddlers turned five-and-dime proprietors turned co-founders of Heaven Hill after Prohibition, makers of Evan Williams, Elijah Craig, and Rittenhouse Rye among others.
- The Rosens and Rosenstiels, running Schenley (long absorbed by Diageo the corporate drinks giant) by a few different names.
- The Bronfmans who ran the Seagram’s empire until they didn’t.
- The Goldring family, still at the helm of Sazerac, owners of Buffalo Trace.
“In all these little towns in Kentucky and the Midwest, Jews are a tiny percentage of the population,” Rothbaum says. “But a huge percentage of the booze business.”
Jews become so identified with alcohol that some of the most antisemitic, anti-immigrant figures of the early 20th century seized on Prohibition as a way to drive them out. Henry Ford and his allies, Rothbaum notes, didn’t just hate liquor; they hated the people who made it.
“That’s how famous Jews were for making alcohol,” he told me. “The people who didn’t like Jews tried to shut down alcohol to drive them away.”
And yet, when people lift their glasses today, almost no one thinks of whisky as a Jewish story.
The rule, not the exception
If Jews were so central to the industry, how did they vanish from its mythology? Part of the answer lies right on the label (another topic that Rothbaum wrote about in The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, Through 100 Iconic Labels).
“Somebody like Bernheim, in the late 1800s, can’t put ‘Bernheim’ on a bottle and expect it to sell,” Rothbaum explains. “So you get I.W. Harper instead — something that sounds safely Anglo.” Almost no one knew then or even knows now that I.W. comes from the initials of the founder Isaac Wolfe Bernheim.
For reasons of marketing and survival, Jewish distillers and owners hid behind WASPy brand identities. Despite its name, Old Fitzgerald is not the legacy of a charming Irishman but of Jewish distiller Solomon S.C. Herbst. The name “Old Fitzgerald,” Rothbaum argues, is practically a caricature of Irish respectability — a Gentile mask on a Jewish business.
After Prohibition, when all booze acquired a gangster sheen, there were even more incentives for upwardly mobile Jews to downplay the connection. Any Jewish involvement in illicit liquor trading was attributed to the useful religious exemption for kiddush wine.
So the Jewish role was sanded off both ends: Jews soft-pedaled their attachment to liquor; the whisky world packaged itself with mythologies of Scottish workmen, Irish storytellers, and, in America, the Uncle Jesse myth — that shirtless guy in the Appalachian holler. “When I first started writing about whisky, I knew about a couple of big Jewish names — the Shapiros, Louis Rosenstiel,” Rothbaum says. ”What I didn’t realize was that they weren’t the exceptions. They were the rule.”
I myself had bumped into the deep connection between Jews and whisky in North America when I noticed in 2010 that Glenmorangie was getting an Orthodox Union hecksher to prove it was kosher and set out to investigate. I went all the way to the Highlands the following spring to write about kosher scotch. Rothbaum told me that the key to that whole story was Glenmorangies ambassador David Blackmore and a whisky tasting a scant few miles from the Forward offices:
He’s Scottish, his wife is Jewish and from New Jersey. And Blackmore was doing a whisky tasting in Borough Park. It was a Friday afternoon, and all these Orthodox Jews were buying a ton of whisky. He was like, “does this go on every Friday?”
When the answer was a resounding “Yes!” Blackmore asked himself what would help his brand stand out and the result was kosher certification on flagship single malts that — because they are made of barley, water and yeast only — do not even need one.
There are now scores of whiskies across the continents that have heckshers on them, whether from OU, Star-K, or local boards. One rabbi in Kentucky even branched out from his day job heckshering bourbon to bottle his own.
Part of Rothbaum’s mission in The Whiskey Bible is to separate real history from romantic marketing slop. Even the famous spelling debate — “whisky” versus “whiskey” — turns out to be newer and messier than most enthusiasts think.
“If you look back at government documents from the early 1900s, you see all kinds of spellings,” he told me. “Brands in Scotland and America both use ‘whisky’ and ‘whiskey’ more or less interchangeably. A lot of what we treat as sacred rules were invented in the last 25 years.”
Even our contemporary practice of reverently sipping neat brown liquor is historically unusual. Scotch conquered America as a highball: Scotch and soda.
“It’s funny,” Rothbaum says. “The entire Scotch industry in the U.S. is built on whisky and seltzer. And 120 years later, people will tell you it’s somehow sacrilegious to add soda.”
Although the marketers and the hipster artisans want to sell you the ritual or the expensive specialty products, the most important ingredient to set your whisky glass straight is information. Beyond that it is just a case of trying different expressions — and there are some great $30 bottles — working out what you like, and how you like to drink it.
From language, to history, to science, to the way we approach the many varieties of the drink itself, Rothbaum’s Bible is no-nonsense, helpful, and engaging — the perfect accompaniment to a nice glass of Scotch.
The post In the beginning was the word — and the word was whisky appeared first on The Forward.
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Anti-Israel Activist Cameron Kasky Drops US Congressional Bid in New York
Cameron Kasky, former US congressional candidate in New York’s 12th district. Photo: Screenshot
Cameron Kasky, a prominent Gen Z political activist and Parkland school shooting survivor, has withdrawn from the Democratic primary race to succeed US Rep. Jerry Nadler in New York’s 12th Congressional District, saying he plans to focus instead on human rights in the West Bank.
Kasky, 25, announced his decision on Tuesday in a social media post, ending a short-lived congressional bid that had drawn attention for its sharp criticism of Israel and its appeal to younger progressive voters. He said recent travel to the West Bank had influenced his decision to step away from electoral politics for now.
“Thank you to everyone who supported our human rights-centered campaign for New York’s 12th Congressional District,” Kasky posted on X.
“It’s the honor of my life to be walking out of this race with the chance to do what must be done,” he continued, adding that he intends to focus on documenting and opposing what he described as “settler violence” in the West Bank.
His exit marks the latest shake-up in the already crowded Democratic primary to represent one of Manhattan’s most reliably blue districts, which spans parts of the Upper East Side, Upper West Side, and Midtown. Nadler, who has represented the district for decades, announced his retirement last year, triggering a wide-open contest.
Kasky, who is Jewish and rose to national prominence as a co-founder of the March for Our Lives movement after surviving the 2018 Parkland shooting, entered the race late last year with a platform centered on gun reform, progressive domestic policies, and a call to halt US military aid to Israel. He had repeatedly accused Israel of committing genocide in Gaza, a position that set him apart from much of the Democratic establishment in New York.
Kasky has also accused Israeli leaders of advancing the war in Gaza in service of the “Greater Israel” agenda — a fallacious conspiracy theory which claims that Israel seeks to expand its borders into the Sinai Peninsula, Lebanon, Saudi Arabia, Syria, and Iraq.
Such views drew praise from some younger activists but also criticism from pro-Israel groups and Democratic leaders in the district, where support for the Jewish state has historically been strong.
During his short-lived campaign Kasky notably vowed to vote against all aid to Israel, including aid to furnish the Iron Dome missile interception system.
With Kasky’s departure, the field remains packed with well-known figures, including New York State Assembly members Micah Lasher and Alex Bores, journalist and former cable news anchor Jami Floyd, and Jack Schlossberg, the grandson of former President John F. Kennedy. Conservative lawyer George Conway, a longtime critic of US President Donald Trump, is also running as a Democrat.
Political analysts have said Kasky was unlikely to emerge as a frontrunner in a district dominated by older, highly engaged voters, but his candidacy reflected broader generational and ideological tensions within the Democratic Party, particularly over US policy toward Israel.
His withdrawal removes one of the race’s most outspoken critics of Israeli government policy, potentially narrowing the ideological range of the debate as the primary campaign accelerates.
The Democratic primary is scheduled for June, with the winner heavily favored to hold the seat in November.
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UK Home Secretary Says She ‘Lost Confidence’ in Police Chief Following Ban on Maccabi Tel Aviv Soccer Fans
British Home Secretary Shabana Mahmood speaks on stage at Britain’s Labour Party’s annual conference in Liverpool, Britain, Sept. 29, 2025. Photo: REUTERS/Hannah McKay
British Home Secretary Shabana Mahmood told Parliament on Wednesday that she has lost confidence in the chief constable of the West Midlands Police (WMP) and will push for a new law that will give her power to fire him, after it was revealed that intelligence used by the police force to justify a ban against fans of the Israeli soccer team Maccabi Tel Aviv was “exaggerated or simply untrue.”
Mahmood’s comments came on the same day that her office announced new plans to give the home secretary the power to fire “failing chief constables.”
Speaking to UK lawmakers, Mahmood said that WMP Chief Constable Craig Guildford “no longer has my confidence” and that he should have ensured “more professional and thorough work was done” by police before the ban was implemented late last year. She claimed it has been over 20 years since a home secretary has made such comments about a chief constable.
West Midlands Police had a “failure in leadership” which “harmed the reputation and eroded public confidence in West Midlands police and policing more broadly” across the country, the UK’s home secretary explained in front of the House of Commons.
Maccabi supporters were banned from attending a soccer game at Villa Park in Birmingham on Nov. 6 last year, a decision made by Birmingham City Council in October following advice from a safety advisory group which acted on a recommendation by West Midlands Police. Traveling Israeli fans were banned from the soccer game between Maccabi and Aston Villa due to “public safety concerns.”
“I do believe all of us in this country need to be able to trust the police when they come forward and they say they have risk assessed an upcoming event; they have come to a professional judgment as to whether an event can take place safety or not,” Mahmood said. “We all need to be able to trust that they have gone about making that risk assessment in a way that is robust, consistent, in line with the law, and just plain old truthful. That is not what’s happened in this case … It’s why I set out what I said about losing confidence in the chief constable.”
Mahmood does not have the power to fire a chief constable because of law changes implemented in 2011. Guildford would have to be dismissed by Simon Foster, the West Midlands Police and crime commissioner. However, Mahmood’s office announced on Wednesday she will push new legislation that will once again restore power to the home secretary to “force the retirement, resignation, or suspension of chief constables on performance grounds.”
Mahmood said she came to the conclusion about Guildford after receiving a “damning” and “devastating” report by His Majesty’s Inspectorate of Constabulary and Fire and Rescue Services, Sir Andy Cook, that “catalogues failures that did not just affect traveling fans” but also “let down our entire Jewish community in West Midlands and across the country.”
Cook’s report provides evidence that WMP only sought evidence to support what Mahmood called the police force’s “desired position” to ban Maccabi fans. The report also elaborates on a series of “misleading” public statements made by the police force, including Guildford, and “misinformation” promoted by the police. Cook’s report showed police “overstated the threat posed by Maccabi fans while understating the risk that was posed to the Israeli fans if they traveled to the area,” according to Mahmood.
“What is clear from this report [is] that on an issue of huge significance to the Jewish community in this country and to us all, we have witnessed a failure of leadership that has harmed the reputation and eroded public confidence in West Midlands police and policing more broadly,” the home secretary said.
When the ban against Maccabi supporters was first announced in October, Mahmood and British Prime Minister Keir Starmer were among those who voiced concerns about the decision and said Israeli soccer fans should be allowed to attend the game.
Mahmood said police forces across the country should learn a “lesson” from the mistakes of WMP. Police around the UK should remember “they are called to their profession to serve truth and the law, to police our streets without fear or favor, and that community trust and cohesion depends upon them doing that above all else,” she said.
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Deborah Lipstadt has second thoughts about tying Jackson synagogue arsonist to ‘Globalize the Intifada’
(JTA) — As news broke over the weekend of an arson attack that heavily damaged the only synagogue in Jackson, Mississippi, a few prominent individuals connected the culprit to pro-Palestinian activism.
“This is a major tragedy. But it’s more than that,” Deborah Lipstadt, formerly the State Department’s special envoy to combat antisemitism, wrote on the social network X. “It’s an arson attack and another step in the globalization of the intifada.”
Later, upon learning that the arsonist appeared to have been motivated by a strain of antisemitism associated with the far right, not the pro-Palestinian movement, she walked back her comments — to a degree. But Lipstadt’s initial comments about the arsonist’s motives reflect a larger sense of disorientation among diaspora Jews as they face increased levels of antisemitism from across the spectrum of left-wing, right-wing and Islamist extremism.
Jewish activists and communities have been engaged in fierce debate over which corner poses the greatest threat, and reports of new incidents are often met with immediate speculation over the attacker’s motivations. Lipstadt, an Emory University professor who had served in the State Department under President Biden, has herself criticized the politicization of antisemitism charges. “When you only see it on the other side of the political transom,” she told the Los Angeles Times in 2024, “I have to ask: Are you interested in fighting antisemitism, or was your main objective to beat up on your enemies?”
“Globalize the Intifada” is a term commonly used in left-wing, pro-Palestinian protests. Most of the perpetrators of the large-scale antisemitic attacks in the diaspora since the Oct. 7, 2023 Hamas attacks in Israel — including in Washington, D.C.; Boulder, Colorado; Bondi Beach, Australia; and the arson attack on Pennsylvania Gov. Josh Shapiro’s home — have made their pro-Palestinian and/or Islamist affiliations public.
But when the identity of the Jackson arsonist was revealed and the suspect appeared in court, his comments and social media presence betrayed no obvious link to the pro-Palestinian movement.
Instead the suspect, 19-year-old Catholic school graduate Stephen Spencer Pittman, used language —including “synagogue of Satan” and “Jesus Christ is Lord” — popular among leading figures of the online far right who peddle antisemitism, including Nick Fuentes and Candace Owens. (“Synagogue of Satan” also has deeper roots; it was popularized by Nation of Islam leader Louis Farrakhan.)
An Instagram account appearing to be Pittman’s also contains references to a “Christian diet” and a clip from “Drawn Together,” an adult animated series, referencing an antisemitic “Jew crow.” (One of the show’s creators is Jewish.) Neither Pittman’s public statements in court, nor his Instagram account, referred to pro-Palestinian activism.
In hindsight, was Lipstadt right to preemptively link the fire to “globalize the intifada”?
“It may have been inopportune of me to say that,” she told the Jewish Telegraphic Agency about her invocation of the phrase.
Lipstadt insisted, “I was not saying this was a leftist attack. Clearly it’s not.” Nor did she “mean to suggest that this was an Islamist attack.”
She offered that the phrase, which uses the Arabic word associated with the violent Palestinian uprisings of the late 1980s and early 2000s, could be interpreted as hatred toward Jews coming from all sides.
“If ‘globalize the intifada’ means ‘attack Jews everywhere,’ then it certainly fits,” she said. “So it depends on how you want to interpret the sentence.”
Lipstadt wasn’t the only prominent figure linking the arsonist to “globalize the intifada” and other pro-Palestinian phrases before his identity was revealed.
“It began with BDS. Some said, it’s just words,” Marc Edelman, a Jewish law professor at the City University of New York, wrote on X over the weekend.
He continued, “CUNY Law speech: ‘globalize the intifada.’ Still, just words? Recent pro-Hamas chants. Words again? And now the violence in Pittsburgh, Washington D.C., Sydney, Jackson, Mississippi and more. As the Left used to say, words matter!”
Even a pro-Palestinian politician condemned the arson while also addressing recent hard-line pro-Palestinian activism in her own city.
“Mississippi’s oldest and largest synagogue, and two of their Torah scrolls, were burned yesterday on Shabbat in a horrific antisemitic attack—days after protestors chanted ‘We support Hamas’, here in NYC,” Shahana Hanif, a New York City council member from Brooklyn who won re-election in a race that pivoted largely on Israel, wrote on X.
She was referencing recent pro-Hamas protesters outside synagogues in New York, who have been denounced by progressives who are critical of Israel including Mayor Zohran Mamdani and Rep. Alexandria Ocasio-Cortez.
Hanif added, “These chants are antisemitic and deeply harmful. You can oppose land sales in the West Bank without supporting violence against Jews. Yesterday’s arson in Mississippi is a stark reminder of the consequences of hate.”
She attracted some criticism from the pro-Palestinian movement for her statement — including from the group that organized the pro-Hamas New York synagogue protests, which took offense at the comparison.
“Linking chants at a Palestine protest that support a resistance movement of occupied people to the klan bombing of a synagogue is absolutely irresponsible and disgusting,” PAL-Awda NY/NJ, a radical group, wrote to Hanif.
In the group’s Telegram channel viewed by JTA, PAL-Awda added, “We see you, politicians who claim to support Palestine but then follow the hasbara playbook to link people resisting colonial oppression with white supremacists bombing synagogues in Mississippi.” “Hasbara” is a Hebrew term used to describe Israeli public relations efforts.
Pro-Israel groups, meanwhile, claimed hypocrisy, with some sharing a screenshot of Hanif previously retweeting a pro-Palestinian activist’s post that included the phrase “Globalize the Intifada.” JTA was unable to verify the post.
Unlike Lipstadt, Edelman, the CUNY law professor, told JTA he stands by his initial assessment of the arson.
“Nothing changes the fact that the actions taken in Washington, D.C. and Sydney, Australia, coalesced with an extreme left anti-Israel position,” he said, referring to the mass shootings at the Capital Jewish Museum and Bondi Beach — the former by a declared pro-Palestinian activist, the latter by declared Islamists. (Edelman noted that he recently undertook a Fulbright scholarship in Australia.)
Edelman added, “It is also not surprising that far-right rhetoric, much as it has for generations in this country, has also led to increased violence against minority groups including Jewish Americans.”
But there’s a key difference between the two sides, in Edelman’s eyes.
“The big distinction here, and I say this as a member of the Democratic Party, is that the left has historically been better than this,” he said. “And now, perhaps, they are not.”
For Lipstadt, the incident has largely taught her that Jews shouldn’t spend time trying to determine which kinds of antisemitic attacks, whether from the left or right, are worse.
“It’s all horrible,” she said. “Much of it is lethal. It’s toxic and it’s dangerous.”
The post Deborah Lipstadt has second thoughts about tying Jackson synagogue arsonist to ‘Globalize the Intifada’ appeared first on The Forward.