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In two controversial ads, a tale of how not to fight antisemitism — or support Israel
Multimillion dollar ad campaigns aimed at scaring Jews, or scaring others on Jews’ behalf, are not working.
They are not effectively combating antisemitism. They are not strengthening Jewish life. And they are not persuading Americans to embrace Israel or its government’s current course of action. They are, in fact, backfiring.
That was recently made clear in two very different contexts: A New Jersey Congressional race, and the Super Bowl. The reactions to two disparate ads — one attacking former Rep. Tom Malinowski, and one advocating an approach for fighting antisemitism that some found dated — sent the same message.
We Jews are tired. We are tired of being told that the only way to be Jewish in the United States is to defend Israel’s indefensible actions. We are tired of being blamed for every policy choice the Israeli government makes. We are in a precarious moment in history, possibly a pivotal one — and we are tired of being shown half-hearted solutions. We are tired of being afraid.
Fear is not a strategy. It is a reflex. And acting reflexively will not help us build a strong future.
A telling political miscalculation
The United Democracy Project, the super PAC affiliated with AIPAC, spent at least $2.3 million attempting to defeat Tom Malinowski in the race to replace now-New Jersey Gov. Mikie Sherill in the House of Representatives. Malinowski is no fringe critic of Israel. He is a longtime supporter of the Jewish state, who has said he would not deny the country what it needs to defend itself.
His only deviation from AIPAC orthodoxy was that he refused to rule out placing conditions on U.S. aid. For that, he became a target.
The AIPAC-backed ads themselves did not mention Israel at all. Instead, they criticized Malinowski for a vote on immigration enforcement funding during President Donald Trump’s first term, in a clear attempt to paint him as unreliable on domestic security issues. The goal, as a spokesperson for the PAC stated openly, was to push votes toward the group’s preferred candidate in the crowded primary.
Instead, Analilia Mejia, a left-leaning organizer who openly stated she believes Israel committed genocide in Gaza, surged to the lead. She declared victory on Tuesday.
In other words, after $2.3 million in negative ads, the candidate who most directly accused Israel of genocide appeared to benefit the most.
Many of AIPAC’s choices in this matter could be criticized, including their stance that openness to any conditions on aid is anti-Israel or worse, antisemitic. But perhaps the most important one was their decision to treat the issue of support for Israel as one that must be smuggled into a race under cover of unrelated issues.
If the case for unconditional support of Israel’s current government is strong, then why cloak it in ads about ICE? If such support is as morally and politically sound as its architects insist, it should be able to stand in the open.
The choice to obscure it suggests something else: that traditional, narrow support for the current Israeli government and its military campaigns no longer carries the traction it once did. Voters can sense when an argument is being rerouted through unrelated fears. And when they do, it breeds not persuasion but distrust.
Post-it advocacy
Then there was the Super Bowl.
An ad funded by Patriots owner Robert Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, ran during the game. In it, a teenage Jewish boy walks down a school hallway, not knowing that someone has put a Post-it on his backpack reading “dirty Jew.” He looks small and isolated.
A larger Black classmate notices, covers the note with a blue square, then puts another blue square on his own chest in solidarity. The message is that allies can stand up to antisemitism.
But the image felt oddly untethered from the current moment. It asked viewers to see Jews primarily as vulnerable targets of crude prejudice. It did not speak to the nuance of Jewish life in America today. It did not grapple with the political entanglements or technological shifts shaping public debate. It flattened Jewish identity to an experience of persecution.
The same broadcast gave us a chance to understand the risks of that approach — of acting like minorities live in a state of constant endangerment.
Puerto Rican artist Bad Bunny headlined the halftime show with a performance that was an act of cultural declaration. His staging celebrated Puerto Rican life and heritage, in all its complexity. There were the sugar cane fields, where enslaved people were forced to labor before emancipation, turned into a site of essential but emotionally mixed heritage. There were joyful community scenes interspersed with critiques of infrastructural failure. He performed almost entirely in Spanish, ending with a roll call of countries across the Americas and a message of unity that transcended borders and expectations.
That was a radical act at a time when this country is rife with state violence largely targeting Spanish speakers from many of those countries. Immigration and Customs Enforcement raids, deportations, and threats against immigrants that have left families terrified and communities in crisis. Just days before his performance, Bad Bunny used his Grammy acceptance speech for Album of the Year to demand “ICE out,” a protest call to make clear that immigration enforcement’s brutality was unacceptable and dehumanizing.
The contrast could not be sharper.
Bad Bunny’s presence, his language choice, his celebration of heritage spoke to millions; it was the most-watched halftime show ever. It’s hard to imagine it being so successful if he had focused exclusively on the Latinx experience of persecution in the U.S.
Cultural vitality is an essential partner to moral clarity in building a stronger future. That building means saying no to violence, but also yes to life, even when it is complex and unsettled. It means joy. It means pride.
The AIPAC-funded ad against Malinowski and the Blue Square Alliance-funded one about fighting antisemitism made the same mistake. Fear alone does not persuade people to seek change. Faith in the good that life has to offer must be part of the picture.
In the classic Jewish text The Big Lebowski, Walter Sobchak delivers a vocal celebration of our identity. “Three thousand years of beautiful tradition from Moses to Sandy Koufax,” he says, “you’re goddamn right I’m living in the past.”
It’s a funny line. But it’s also a reminder.
We come from a civilization of argument, poetry, exile, reinvention, baseball heroes, mystics, storytellers, radicals, comedians, ping-pong hustlers and stubborn moral voices. We do not need to be reduced to frightened caricatures. We do not need to outsource our dignity for protection. We do not need to insist on adherence to dated principles in order to prove our belonging.
If we are going to invoke thousands of years of Jewish history, let it be the history of ethical wrestling, cultural creativity, and unapologetic presence. Let it be a Judaism that refuses both erasure and weaponization.
That is the Jewish future worth living for.
The post In two controversial ads, a tale of how not to fight antisemitism — or support Israel appeared first on The Forward.
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Trump Plans to Announce Gaza Funding Plan, Troops at First Board of Peace Meeting, US Officials Say
US President Donald Trump speaks during a charter announcement for his Board of Peace initiative aimed at resolving global conflicts, alongside the 56th annual World Economic Forum (WEF), in Davos, Switzerland, Jan. 22, 2026. Photo: REUTERS/Jonathan Ernst
US President Donald Trump will announce a multi-billion-dollar reconstruction plan for Gaza and detail plans for a UN-authorized stabilization force for the Palestinian enclave at the first formal meeting of his Board of Peace next week, two senior US officials said on Thursday.
Delegations from at least 20 countries, including many heads of state, are expected to attend the meeting in Washington, DC, which Trump will chair on Feb. 19, the officials told Reuters on condition of anonymity.
The details on Trump‘s plans for the first meeting of his Board of Peace for Gaza have not been previously reported.
Trump signed documents in Davos, Switzerland, on Jan. 23 establishing the Board of Peace. The board‘s creation was endorsed by a United Nations Security Council resolution as part of Trump‘s Gaza plan.
While regional Middle East powers, including Turkey, Egypt, Saudi Arabia, and Qatar, as well as major emerging nations such as Indonesia, have joined the board, global powers and traditional Western US allies have been more cautious.
Israeli Prime Minister Benjamin Netanyahu said on Wednesday during his visit to Washington that Israel has joined the board.
Trump has stirred concerns that the Board of Peace might try to resolve other conflicts around the world and compete with the United Nations. The US officials said the meeting next week will focus solely on Gaza.
They said a central part of the meeting will be Trump‘s announcement of a multi-billion-dollar fund for Gaza, which will include monetary contributions from participating board members.
One official called the offers “generous” and said that the United States had not made any explicit requests for donations.
“People have come to us offering,” the official said. “The president will make announcements vis a vis the money raised.”
STABILIZATION FORCE
Deployment of the International Stabilization Force is a key part of the next phase of Trump‘s Gaza plan, announced in September. Under the first phase, a fragile ceasefire in the two-year-old war began on Oct. 10 and Hamas has released hostages while Israel has freed detained Palestinians.
Trump will announce that several countries plan to provide several thousand troops to the stabilization force that is expected to deploy in Gaza in the months ahead, the officials said.
A primary concern for now is disarming Hamas fighters who have refused to give up their weapons. Under Trump‘s Gaza plan, Hamas members who commit to peaceful co-existence and to decommission their weapons will be given amnesty. Members of Hamas who wish to leave Gaza will be provided safe passage to receiving countries, under the plan.
The Board of Peace meetings will also include detailed reports on the work of the National Committee for the Administration of Gaza, which was established to take over the day-to-day civil administration of Gaza Strip from Hamas. The committee announced its members and held its first meeting in January.
Other updates will cover humanitarian aid for Gaza as well as the Gaza police, the officials said.
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Israel’s Netanyahu Says Trump May Be Creating Conditions for Iran Deal
US President Donald Trump talks with Israel’s Prime Minister Benjamin Netanyahu at the Knesset, Oct. 13, 2025, in Jerusalem. Photo: Evan Vucci/Pool via REUTERS
Israeli Prime Minister Benjamin Netanyahu on Thursday said he hoped that US President Donald Trump was creating the conditions to reach a deal with Iran that would avoid military action.
Netanyahu, who met Trump for talks in Washington on Wednesday, said he had expressed “general skepticism” and said that if an agreement was reached, “it must include the elements that are vital to Israel.”
They include a halt to Iran‘s nuclear program, limits on its ballistic missiles, and Iran’s proxies, he added.
Wednesday’s meeting was the seventh between Trump and Netanyahu since Trump returned to office last year. Netanyahu – whose visit was more muted than usual and closed to the press – was looking to influence the next round of US discussions with Iran following nuclear negotiations held in Oman last Friday.
“I think that the conditions he is creating, combined with the fact that they surely understand they made a mistake last time by not reaching an agreement, may create the circumstances for achieving a good deal,” Netanyahu said.
The two leaders spoke behind closed doors for more than two-and-a-half hours in what Trump described as a “very good meeting.”
But the US president said no major decisions were made and stopped short of publicly accepting Netanyahu‘s entreaties.
“We share a very close, very genuine, and very candid connection,” Netanyahu said, noting the discussions focused on several issues, but primarily on the negotiations with Iran, and Trump wanted to “hear my opinion.”
“The president believes that the Iranians have already learned who they are dealing with,” he said, referring to Israel’s 12-day conflict with Iran that culminated with US air attacks on Iran‘s nuclear sites.
Trump has threatened strikes on Iran if no agreement is reached, while Tehran has vowed to retaliate, stoking fears of a wider war as the US amasses forces in the Middle East. He has repeatedly voiced support for a secure Israel.
Trump earlier this week said he believed Iran wants a deal.
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions but has ruled out linking the issue to missiles.
Netanyahu also said the talks with Trump also touched on Gaza, where there is a fragile ceasefire between Israel and Palestinian terrorist group Hamas, the entire region, and other general matters.
“It was another conversation with a great friend of the State of Israel, the likes of whom we have never had,” Netanyahu said.
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US Pulls Out of Strategic Syria Base and Hands It Over to Damascus
A satellite image shows the al-Tanf Base, in Syria, in this image taken July 20, 2025. Photo: 2026 PLANET LABS PBC/Handout via REUTERS
The US military said it completed a withdrawal from a strategic base in Syria on Thursday, handing it over to Syrian forces, in the latest sign of strengthening US-Syrian ties that could enable an even larger American drawdown.
The al-Tanf garrison is positioned at the tri-border confluence of Syria, Jordan, and Iraq.
Established during Syria‘s civil war in 2014, the United States initially relied on it as a hub for operations by the US-led coalition against Islamic State terrorists who once controlled a vast swathe of territory in Iraq and Syria before being defeated in 2019.
But the base became a key foothold in a battle against Iranian influence due to its strategic position along roadways linking Damascus to Tehran. Although Washington long saw keeping the base as worthwhile, the Trump administration recalculated when relations fundamentally shifted after longtime Syrian dictator Bashar al-Assad was overthrown in December 2024.
Syria joined the coalition battling the remnants of Islamic State last November when President Ahmed al-Sharaa, a former al Qaeda commander, visited the White House for talks with President Donald Trump.
David Adesnik at the Foundation for Defense of Democracies think-tank in Washington questioned Syrian forces’ ability to pick up the slack following the US departure.
“And the Syrian army has incorporated thousands of ex-jihadists,” Adesnik said.
“The mission at Tanf also served as an obstacle to the operations of Iran and its proxies, who ship weapons across Syria to Hezbollah in Lebanon. This is an own goal.”
US RESOLVED TO PREVENT ISLAMIC STATE REVIVAL
Syria‘s Defense Ministry said on Thursday that government forces had taken control of al-Tanf following coordination between Syrian and US authorities.
The US military’s Central Command confirmed al-Tanf’s handover in a statement and noted that the Pentagon announced plans to consolidate basing locations in Syria last year.
“US forces remain poised to respond to any ISIS threats that arise in the region as we support partner-led efforts to prevent the terrorist network’s resurgence,” said Admiral Brad Cooper, who leads Central Command, using an acronym for Islamic State.
Reuters, citing two sources, reported on Wednesday that US troops from al-Tanf were relocating to Jordan.
The US pullout from al-Tanf follows a Washington-brokered deal to integrate the Syrian Democratic Forces – a Kurdish-led autonomy-minded group backed by the US for a decade in the fight against IS – into central Syrian institutions.
Trump has long expressed a desire to withdraw US troops from Syria, going back to 2019 during his first term in office. Prior to the US pullout from al-Tanf, US officials had estimated there were about 1,000 troops in Syria.
One person familiar with the matter said the withdrawal from Tanf could be a milestone toward a bigger pullout. The US is also winding down one of its biggest commitments on the ground in Syria – helping ensure US-backed forces guard prisons holding Islamic State prisoners captured during the conflict.
The roughly one dozen prisons had been guarded by the SDF, but U.S. forces since last month have been transferring high-level Islamic State detainees out of Syria to Iraq as control of the facilities shifts to government forces.
Daniel Shapiro, a former senior Pentagon official for Middle East issues, said it appeared Trump’s goal was to end the role of US forces in Syria and the withdrawal from al-Tanf was a bet on the Syrian government’s ability to counter ISIS.
“It’s probably the right gamble … [but] it’s still somewhat unknown if they actually live up to that responsibility,” Shapiro, now with the Atlantic Council, said.