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Israelis flock to this tiny town in Peru for vacation — and psychedelic spirituality

PISAC, Peru (JTA) — About 20 miles northeast of the tourist capital of Cusco, the small Peruvian town of Pisac sits nestled among the verdant Andes Mountains. Lined with cobblestone streets and two-story adobe houses, the town offers a distinct blend of ancient Incan culture and breathtaking landscapes. 

Pisac’s main square, Plaza de Armas, is often filled with Indigenous women pulling alpacas, local art dealers selling their handmade artisanal wares and kids playing soccer — nothing out of the ordinary for a tourist town in the Andes. But directly across from the plaza’s church, a recent addition to the square stands out.

A yellow flag with a blue crown is draped over the bannister of one of the two-story buildings flanking the square, reading “Mashiach” — “Messiah” in Hebrew.

The flag marks the building as an outpost of the Hasidic Chabad-Lubavitch movement, which has placed emissaries in dozens of countries. Opened in April, the Pisac outpost is Chabad’s third in Peru, after Lima and Cusco. Leaders of Chabad Cusco decided to send an emissary to open a branch in Pisac because of a trend that locals here have noticed over the past few years: the town’s popularity with Israeli tourists.

In Pisac, Hebrew is often heard more consistently on the streets than English or Quechua, the most widely spoken of Peru’s indigenous languages. The local Chabad rabbi said that 50-100 people pack his Shabbat services every week. Multiple restaurants have translated their menus to Hebrew. Dozens of yellow stickers are scattered around the town of around 10,000 featuring the face of the Chabad movement’s former leader, Menachem Mendel Schneerson, commonly known as the Lubavitcher Rebbe. 

“I love it here,” said Liad Shor, a 26-year-old Israeli who has been in Pisac for more than a month. “Pisac is a very known place for Israelis to travel, so I wanted to check how it is.”

Pisac sits in the Andes Mountains, 20 miles outside of Cusco. (Jacob Kessler)

The town is increasingly becoming a part of the “Hummus Trail,” an informal route that many young Israelis follow after completing their mandatory army service. Functioning through word of mouth, the Hummus Trail has been used to refer to places in Southeast Asia, but in recent years it has been applied to regions of Latin America, too. Various stops across South America have become so popular with Israelis that locals have started to cater specifically to them.

But Pisac is not only a layover for young Israeli tourists looking for a few days of peace and quiet. Many slightly older Israelis, attracted to the spirituality infused in everyday life in Pisac — often involving locally-grown psychedelic substances — have chosen to call Pisac their permanent home.

Nitzan Levy, a 30-year-old Israeli from the Jerusalem area, is among the dozens of Israelis — possibly hundreds — who have moved to Pisac and the wider Sacred Valley region as an escape from Israeli society. 

“I’m making up data, but it’s like 80% of Israelis are living with post-traumatic stress,” Levy told the Jewish Telegraphic Agency. “I mean, it’s a tough environment to live in when you’re constantly in survival mode. So, living in alternative communities like here, or also like in Costa Rica, or in Guatemala, or in Thailand… you can get away from the intensity of it all and find your own healing. Because all of us have experienced war in some way or other and we need to heal as a society, but we cannot do it in Israel yet.” 

With a non-Israeli friend, Nitzan Levy opened up Masa Mamita, a small cafe in Pisac. On Saturdays, they serve hummus and she occasionally makes jachnun, a traditional Yemeni-Jewish dish. (Jacob Kessler)

The “healing” Nitzan refers to often comes in the form of what locals label “planta medicina,” or psychedelics such as ayahuasca and San Pedro. For visitors from around the world, not only Israelis, Pisac has become a haven for those who wish to have an encounter with these plants, which can temporarily alter one’s state of reality and heighten one’s senses. It is legal here to partake in plant medicine ceremonies, and many decide to do so to heal childhood trauma, cure deeply-rooted addictions or attempt to have an encounter with the divine. 

Aminadav Shvat, a 36-year-old Israeli, also decided to settle in Pisac for the spirituality and plant medicine he found here. He was drawn to San Pedro, a psychedelic cactus indigenous to the Andes. He spoke to JTA while wearing tefillin from inside an Israeli restaurant he opened up in Pisac last year. 

“When we try some psychedelics, we actually find a connection very similar to Moshe Rabbeinu with the sneh,” Shvat said, referring to the biblical story of Moses and the burning bush. “We strengthen the connection between humans and God.”

“So I came to the Sacred Valley to try San Pedro but I stayed because there is a community of people working on themselves spiritually,” he added. “There’s a lot of magic here.”

Aminadav Shvat stands outside his restaurant in Pisac, next to an easel advertising some of the Israeli dishes he serves. (Jacob Kessler)

Shvat, who comes from a family of rabbis, decided to settle in Pisac and open a restaurant to serve as a gathering place for Jewish travelers. He organizes Shabbat dinners that are occasionally frequented by non-Jewish locals and last year organized an “alternative” Yom Kippur service complete with a meditation by a river. 

Rabbi Ariel Kadosh, the 25-year-old leader of Chabad Pisac and a former student at Chabad Cusco, had originally wanted to open up a branch of Chabad in Morocco with his wife Talia.

“At first, I had never heard of Pisac,” Kadosh said. “But after arriving here, we realized that people come to Pisac for spiritual experiences…so I think it’s a really good place for a Chabad.”

Kadosh disagrees with those who try to connect with spirituality through psychedelic substances, but he does welcome the opportunity to speak with travelers about god and other spiritual topics after they have a psychedelic journey.  

He told a story of a spiritual seeker who wrote to the Lubavitcher Rebbe asking about the permissibility of using LSD as a means to connect with god. In response, the Rebbe said that the “Jewish way” is to attain spiritual heights through struggle.

“For me, specifically, I don’t think it’s right,” Kadosh said about the use of psychedelics. “The Rebbe says it is not our way.” 

Rabbi Ariel Kadosh and his wife Talia lead the Chabad in Pisac, Peru. (Courtesy of Ariel Kadosh)

Despite the town’s peaceful facade, not everyone is happy with the influx of Israelis. Some locals expressed frustration to JTA with the young Israeli travelers, who they claim try to haggle excessively when buying things. Aminadav pointed to another phenomenon. 

“On the corner of the street, I put a sign in Hebrew for my restaurant,” says Aminadav. “And someone put a sticker of the Palestinian flag with the words ‘Israel, killer state.’”

Although the Schneerson stickers outnumber the ones with the Palestinian flag, the latter can also be found throughout the town.

Then last week, reports of a violent attack inside the Chabad house circulated on social media. In a post in a community Facebook group, someone accused a Chabad student of attacking a woman and threatening her with a blade. Comments on this post ranged from disbelief to statements such as: “Isn’t that what they do in Palestine everyday?”    

The Chabad leaders claimed that a drunken local couple entered the building at 2 a.m. and started to make antisemitc comments, adding that the student was simply defending himself. Local police said that neither side had reported the incident in the end.

The new Chabad leaders are deterred by the recent tensions. Kadosh said that he plans on teaching Kabbalah classes on the roof of the new Chabad building and also wants to host nigun sessions, which involves chanting spiritual Hasidic melodies. 

Kadosh claims that 50-100 show up to his Shabbat meals. (Courtesy of Kadosh)

After working with Israelis for more than 30 years, Sergio Quispe Maita can understand “70 to 80 percent of Hebrew.” He began learning the language while working as a cook at an Israeli restaurant in Cusco called Nargila. He committed to learning three words a day, and now he converses in Hebrew at his very own Israeli restaurant in Pisac called Nafis.

Maita’s restaurant is attached to Colores Hostel, one of the most popular hostels in Pisac for young Israelis — to the extent that some in town have even labeled it the “Israeli hostel.” So the local restaurateur has daily opportunities to practice his Hebrew. 

“Thank God, I speak the language, so I understand them,” he said. “And I know that with time, Pisac will be filled with many more Israelis because it is a small town and is very attractive to people looking to enjoy the quiet.”


The post Israelis flock to this tiny town in Peru for vacation — and psychedelic spirituality appeared first on Jewish Telegraphic Agency.

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Instagram Pushes Antisemitic Videos to Hundreds of Millions of Users, Report Finds

Silhouettes of mobile users are seen next to a screen projection of the Instagram logo in this picture illustration taken March 28, 2018. Photo: REUTERS/Dado Ruvic/Illustration

Instagram actively recommends bigoted content to its users, according to newly published research from a leading antisemitism watchdog group.

The revelation followed two high-profile losses this week in lawsuits that charged billionaire Mark Zuckerberg’s Meta, which owns Instagram, with failing to protect children on its social media platforms.

On Wednesday, the Combat Antisemitism Movement (CAM) published new findings from its Antisemitism Research Center (ARC). The report, “Engineered Exposure: How Antisemitic Content Is Pushed and Amplified to Millions Across Instagram,” focused on tracking 100 antisemitic posts during a 96-hour period which Instagram directly pushed into users’ accounts through its own recommendation system.

CAM’s researchers found that these posts provoked 5.3 million likes and 3.8 million shares, which analysts estimate reached as many as 280 million users.

“Among the most disturbing findings is that the ARC researchers identified AI-generated ‘rabbi’ personas that were fabricated to push antisemitic tropes while projecting false religious authority,” CAM said in a statement announcing the report.

One bogus rabbi account CAM uncovered had collected more than 1.4 million followers. The report described how an account called Rabbi Goldman “pushes antisemitic conspiracy theories, including allegations of Jewish control of the global financial system, to a large audience, with some videos getting more than five million views.”

ARC identified 11 other fake rabbis, bringing the total followers for such accounts up to 2.1 million. According to the researchers, “each presents a distinct persona and voice, yet all promote narratives portraying Jews as obsessed with money, playing to classical antisemitic stereotypes.”

The report also documented substantial linking of Jews with occult themes including references to demons, Satan, 666, Moloch, freemasonry, the Illuminati, and especially the ancient Canaanite storm god Baal. The slander against Jews as secretly worshipping a deity who demanded child sacrifice and rivaled the God of Israel in the Bible has manifested elsewhere on social media. Far-right podcaster Candace Owens has claimed that the Star of David has “ALWAYS [sic] been associated with Canaanite cults and Baal worship.”

An important component of this new research is that rather than investigators searching for hateful content, they relied solely on “the standard use of Instagram over four days, via content actively suggested by the platform’s recommendation systems.”

“This distinction demonstrates that exposure to these narratives does not require users to seek out extremist material,” the researchers explained. “Instead, the platform itself can act as a vector, introducing and amplifying such content through its own distribution mechanisms.”

Through providing examples of the content analyzed, the researchers showed how conspiracy theories transition into calls for violence. One video discussed in the report blamed “the Rothschilds” and central banks as guilty of causing all global crises including wars, diseases, and 9/11. The video then “escalates into explicit eliminationist rhetoric, calling for their eradication as a solution. It uses the Rothschild family as a proxy for Jews and frames them as a singular, malevolent force controlling world events.”

CAM CEO Sacha Roytman said the report provided evidence “of a broad systemic failure on the part of Instagram and Meta.”

“When a platform actively recommends content that dehumanizes Jews to mass audiences, we are no longer talking about a simple oversight or a mistake in the algorithmic design. We are talking about infrastructure that normalizes hatred at scale that must be addressed immediately,” he added.

Regarding potential motivations for what might have inspired Zuckerberg to allow for such a proliferation of hate, the report noted in its introduction that Meta had been “generating substantial advertising revenue from engagement with the content in question.”

In 2025, Meta’s revenue reached $200.966 billion, an increase of 22.17 percent from 2024, when revenue hit $164.501 billion, a 21.94 percent increase from 2023’s $134.9 billion, which in turn had grown 15.69 percent from 2022.

Bloomberg currently ranks Zuckerberg as the fifth wealthiest person on the planet, with an estimated net worth of $211 billion. Earlier this month, he purchased a $170 million mansion in South Florida’s Indian Creek, noted as the most expensive sale in Miami-Dade County and listed as “the largest residence ever created on Miami’s most exclusive island.”

On Wednesday, Meta laid off 700 employees, largely those affiliated with the failed Reality Labs division, which burned through $80 billion in pursuit of creating the virtual reality platform Horizon Worlds. The platform will shut down on June 15.

Roytman said that Meta “must take a hard look at how its algorithms are promoting antisemitic content and put real, transparent safeguards in place to stop it.”

Meta may have additional motivation now to level up the safety protocols on its platforms following back-to-back decisions in a pair of lawsuits this week which, legal analysts suspect, may have now opened the floodgates for thousands of similar cases around the country.

On Tuesday in Santa Fe, jurors found Meta liable and imposed a $375 million fine for failing to prevent minors’ exposure to harmful sexual content including online solicitations, human trafficking, and explicit imagery.

“Meta executives knew their products harmed children, disregarded warnings from their own employees, and lied to the public about what they knew,” New Mexico Attorney General Raúl Torrez said in a statement following the verdict. “Today the jury joined families, educators, and child safety experts in saying enough is enough.”

Torrez vowed to go after Meta for more money and force changes to the platforms.

“New Mexico is proud to be the first state to hold Meta accountable in court for misleading parents, enabling child exploitation, and harming kids,” Torrez said. “In the next phase of this legal proceeding, we will seek additional financial penalties and court-mandated changes to Meta’s platforms that offer stronger protections for children.”

On Wednesday in Los Angeles, jurors found Meta and Alphabet (parent company of YouTube) liable for the addictive qualities of their platforms exacerbating the mental health problems of a young woman and awarded her $3 million in damages with $3 million more in punitive damages.

Omri Ben-Shahar, a law professor at the University of Chicago, told the Wall Street Journal that “what is new is the addiction element.” He warned “that could create a very broad liability. The notion of addiction, there is something very abstract about it.”

Meta and Alphabet both plan to appeal the ruling. Alphabet spokesman José Castañeda sought to distance the company from Meta (which jurors found more heavily liable at a 70-30 penalty ratio), saying “this case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.”

Previous legal challenges to social media and online video companies for failing to prevent exposure to harmful content have usually failed due to longstanding legal interpretations of Section 230 of the 1996 Communications Decency Act, which states that “no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

This statute has prevented plaintiffs from suing a website’s host the way they would an individual committing slander or a publisher engaged in libel. The legal innovation which allowed for success in these cases was lawyers’ decision to focus not on the content itself but on the design of the products which intended to hold users captivated, glued to their phones for hours.

“They knew,” said Mark Lanier, the lawyer for the 20-year-old plaintiff in the addiction case. “They targeted the children.”

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University of Wisconsin–Madison Denounces BDS Resolution Passed by Student Government

University of Wisconsin-Madison campus on May 1, 2024. Photo: USA TODAY Network via Reuters Connect

The University of Wisconsin–Madison’s student government on Wednesday passed a resolution which endorsed the boycott, divestment, and sanctions (BDS) movement and demanded the institution divest from companies involved financially with Israel, drawing a stern rebuke from the school’s administration.

As previously reported by The Algemeiner, the resolution accuses the Jewish state of “apartheid, genocide, and militarized violence … at the intersections of race, gender, religion, disability, and socioeconomic status.” It also compares Israel’s conduct in its defensive war against the terrorist group Hamas to the Rapid Support Forces of Sudan (RSF), a notorious paramilitary group responsible for a slew of war crimes and premeditated mass casualties of civilians.

After failing to reach the floor for a vote when the Associated Students of Madison (ASM) first considered it last week, it was approved during an evening session on Wednesday. The body has not yet released the final tallies of the vote, but the UW Madison administration confirmed that it passed in a statement which condemned the outcome.

The university also said it was “reviewing reports alleging that an online chat, including possibly some ASM representatives, used an antisemitic term in reference to limiting potential speakers at the March 18 ASM meeting” where the resolution was considered.

According to The Daily Cardinal, a campus newspaper, an SJP member told their contact in ASM via text message to slash the time allotted for public comment because the “proportion of Zios [sic] rises as the speaker list goes on.”

“Zio” is an antisemitic slur brought into prominence by former Ku Klux Klan leader David Duke. While the term, derived from “Zionist,” has generally been deployed by white supremacists and other far-right extremists, it has more recently been used as well by anti-Israel activists on the progressive far left to refer to Jews in a derogatory manner.

Noting that the resolution “issued a number of flawed, unrelated and illegal demands,” the administration said in Wednesday’s response to the vote that “Wisconsin state law prohibits state and local government agencies from adopting their own rules or policies that would involve them in a boycott of Israel” and that “ASM leadership was counseled by university attorneys on the clear illegality of that specific part of the resolution” but “nonetheless voted to pass it.”

The administration did not condemn BDS as matter of principle, however, but said that UW-Madison “condemns antisemitism in all of its forms” in regard to the “Zio” text message.

Formally launched in 2005, the BDS movement opposes Zionism — a movement supporting the Jewish people’s right to self-determination — and rejects Israel’s right to exist as a Jewish nation-state. It seeks to isolate the country with economic, political, and cultural boycotts. Official guidelines issued for the campaign’s academic boycott state that “projects with all Israeli academic institutions should come to an end,” and delineate specific restrictions that its adherents should abide by — for instance, denying letters of recommendation to students applying to study abroad in Israel.

Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.

The apparent antisemitic undertones of the ASM vote at the University of Wisconsin-Madison underscore the reality of campus antisemitism and the degree to which it has changed Jewish student life.

According to a recent survey commissioned by the American Jewish Committee (AJC) and Hillel International, a striking 42 percent of Jewish students reported experiencing antisemitism during their time on campus, and of that group, 55 percent said they felt that being Jewish at a campus event threatened their safety. The survey also found that 34 percent of Jewish students avoid being detected as Jews, hiding their Jewish identity due to fear of antisemitism.

Meanwhile, 38 percent of Jewish students said they decline to utter pro-Israel viewpoints on campus, including in class, for fear of being targeted by anti-Zionists. The rate of self-censorship is significantly higher for Jewish students who have already been subjected to antisemitism, registering at 68 percent.

The survey, included in AJC’s new “The State of Antisemitism in America” report, added that 32 percent of Jewish students feel that campus groups promote antisemitism or a learning environment that is hostile to Jews, while 25 percent said that antisemitism was the basis of their being “excluded from a group or an event on campus.”

Jewish students endure these indignities while preserving their overwhelming support for Israel. Sixty-nine percent of those surveyed identified caring about Israel as a central component of Jewish identity and 76 percent agreed that calling for its destruction or describing it as an illegitimate state is antisemitic.

Follow Dion J. Pierre @DionJPierre.

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Iran Lowers Minimum Age for War Roles to 12, Sparking Outcry Over Child Soldier Use

Kids hold up an Iranian flag and chant slogans during a protest against the Israeli airstrikes on Iran, in Sana a, Yemen, June 20, 2025. Photo: IMAGO/Hamza Ali via Reuters Connect

The Iranian regime has lowered the minimum age for participation in war-related activities to just 12 years old, a move that will likely fuel the concerns of human rights groups, which have condemned Iran’s treatment of children.

In a televised interview with state media, Rahim Nadali, a cultural with Iran’s Islamic Revolutionary Guard Corps (IRGC) in Tehran, announced that the new initiative “For Iran” is recruiting participants to assist with patrols, checkpoints, and logistics.

“Since children are increasingly volunteering to take part, we have lowered the minimum age to 12,” Nadali said, urging young children to join the war effort if they wish.

Iran International first reported Nadali’s statement, which has since circulated on social media.

As part of the regime’s state media coverage of the US-Israeli war against Iran, this latest announcement has ignited mounting backlash over the use of minors in security‑related roles — a practice that is not new in Iran.

“Recruiting children into military activity is a violation of international laws and the international community must not stay silent,” Iranian-American activist Masih Alinejad posted on social media, along with video of Nadali’s comments. “This is the same regime that lectures the world about morality. But when it comes to survival? They’re willing to send children into danger.”

In the past, widely circulated social media images and videos have repeatedly shown children and teenagers in military-style uniforms cracking down on protests, including during the 2022 Woman, Life, Freedom uprising, which erupted nationwide after Mahsa Amini, a young Kurdish woman, died in a Tehran police station following her arrest for allegedly violating hijab rules.

Under international law, Iran’s move flagrantly violates the Convention on the Rights of the Child, which explicitly prohibits the use of children in military activities, marking a dramatic breach of its global obligations.

Human rights groups have also repeatedly accused Iranian security forces of killing child protesters during past crackdowns.

According to the Center for Human Rights in Iran, more than 200 children were killed during the nationwide anti‑government protests earlier this year, which security forces violently crushed, leaving thousands of demonstrators tortured or killed.

Amnesty International and Human Rights Watch have also documented cases of children being shot, detained, and abused during these latest demonstrations, noting that government forces have repeatedly targeted minors in ways that breach international law.

Iran has a long track record of widespread human rights abuses, including crackdowns on protesters, harassment of activists, threats to minorities, executions of children, violations of women’s rights, and dire prison conditions.

During the January uprising, at least 6,724 protesters, including 236 children, were killed, with another 11,744 cases still under verification, according to the Human Rights Activists News Agency (HRANA). Multiple other reports have estimated that the overall death toll may exceed 30,000.

As in past years, executions remain one of the starkest manifestations of human rights abuses in Iran, with at least 2,488 people executed last year, including 63 women and two children, 13 of them carried out publicly.

Tehran’s latest controversial move comes as Iran has reportedly slammed a US proposal to end the war as “one‑sided and unfair,” a rebuff that has cast doubt on the prospects for a negotiated ceasefire.

US President Donald Trump has warned the Islamist regime it must reach a deal or face a continued onslaught.

“They now have the chance, that is Iran, to permanently abandon their nuclear ambitions and to join a new path forward,” Trump said during a Cabinet meeting at the White House.

“We’ll see if they want to do it. If they don’t, we’re their worst nightmare. In the meantime, we’ll just keep blowing them away.”

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