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Jewish comedian Modi Rosenfeld, a mainstay for Orthodox audiences, is gay. So what?
(JTA) — Mordechi Rosenfeld, the Jewish comedian, insists that the recent Variety article in which he reveals he is married to a man is not a “coming out” piece.
“This article is showing that I’m a veteran comedian and I’m married to a man,” said Rosenfeld, who is known to his friends and fans by the nickname Modi. “This is it. It doesn’t feel like a coming-out piece to me because I’ve been out.”
Anyone who has listened closely to Rosenfeld’s podcast in the last year would know that he and his husband have been married since 2020. The pair talk about living and traveling together, and in a recent episode revealed they would be vacationing on Fire Island, which has a famous gay scene, with prominent gay Jewish cookbook author Jake Cohen.
But the news could easily have come as more of a surprise for one swath of Rosenfeld’s core audience: Orthodox Jews from communities like the one where he grew up, where LGBTQ inclusion remains an unfamiliar and often frowned-upon frontier. Rosenfeld has delivered his signature blend of highly informed Jewish comedy, which often digs into the technical details of Jewish law, on kosher Passover cruises; at benefits for Orthodox organizations including yeshivas, Young Israel chapters and Hatzalah, the Orthodox ambulance service; and on the annual Chabad-Lubavitch movement telethon. But until recently, his routine has contained little whiff of his personal life — in fact, some of his jokes suggested to his fans that he had a wife named Stacy.
“Stacy” is in fact his manager and husband, Leo Veiga, a millennial raised Catholic in South Florida whom the 52-year-old Israel-born, Long Island-raised comedian met on the New York City subway in 2015. The split content has reflected Rosenfeld’s long-espoused belief that the only way comedy can work is to tailor the set to the crowd.
“Even though some religious organization has brought me in and people are coming to see me, I understand I’m under the umbrella of a certain demographic that I need to respect and know the audience,” Rosenfeld told the Jewish Telegraphic Agency. “If you put me in front of an audience, I give them what they need. And they don’t need gay material — they need the material for this audience.”
“But when I’m on the road doing my material, I can do whatever I want,” he added. “They came to see me.”
The Variety article was born of Rosenfeld’s deepening belief that it’s possible to merge his Orthodox and gay identities more publicly — something that he has long done as a congregant and sometimes-cantor at the Modern Orthodox synagogue he attends in the East Village.
“The prayers are done in an Orthodox way. And somehow, gays have been attracted to come to this synagogue,” he said. “We have a whole group of gay people and we have a whole group of trans people welcome.”
“The rabbi’s thing is no one should ever feel bullied, no one should ever feel excluded,” Rosenfeld said. “Be you. Be a proud Jew and be you.”
Rosenfeld’s “not a coming out piece” is significant and part of a broader recent pattern, according to Rabbi Steve Greenberg, the founding director of Eshel, an advocacy organization for LGBTQ Orthodox Jews and their families.
“You used to leave. Coming out meant [you] had to go. Because you could either stay and be silent, or speak up and leave,” Greenberg said. “What has begun to change the story is people insisting on not choosing between their religious identities and their queer identities and insisting on staying in Orthodox communities.”
The Variety piece comes at a time of tension around LGBTQ inclusion in Modern Orthodoxy. Yeshiva University — where Rosenfeld studied at the Belz Cantorial School of Music — has made headlines for fighting for the right not to recognize an LGBTQ student club. This month, a synagogue affiliated with the Modern Orthodox flagship also made news for its treatment of a transgender congregant; Yeshiva’s top Jewish law authority said she could no longer pray there.
The episode ignited strong feelings for Rosenfeld.
“To torture someone like that, somebody who’s religious, who’s keeping the mitzvahs, who’s teaching, who’s doing that, and to open that up and to do what they did is so terrible,” Rosenfeld said. “It’s so, so terrible. That’s the only thing I can tell you.”
For Rosenfeld, there’s no tension between Jewish observance and being gay — although his articulation of why reveals an awareness of the pain that others might feel in trying.
“Being gay, you can keep Shabbos, you can keep kosher, you can keep anything you want to do,” he said. “You can learn Talmud, you can learn Torah, the only thing you can’t do is kill yourself. You can’t commit suicide. That’s not even on the table as an option.”
When Rosenfeld shared the Variety article on his Instagram page, the vast majority of the nearly 800 comments left by fans and friends showed support for his public embrace of his gay identity.
“It’s amazing that you announce that you are gay,” one fan wrote. “You are an example to all the Jews struggling with their gayness. You are a role model to me. Cheers.”
“I think it’s great you can be out with so many of your orthodox fans,” wrote Peter Fox, a freelance writer and Jewish community advocate. “What a wonderful gift of visibility.”
But a few commenters said they would boycott his work in the future, some citing interpretations of Jewish law.
“I can’t believe you are gay,” wrote one person. “What a giant Hillul HaShem [desecration of the name of God]. I lost all respect for you. Unfollowing now. And good luck to you when it’s time to be judged by The Almighty.”
Rosenfeld doesn’t anticipate that the Variety article will lose him any gigs. If anything, he says, it might actually increase his audience. Since he has started adding gay material to his repertoire, his audiences have been increasingly LGBTQ, like at some of the “Holidazed” shows he performed in December at Sony Hall in New York.
Still, he noted, “onstage, I’m more Jewish than I am gay.”
Rosenfeld began to dabble in comedy while working on Wall Street early in his career, when his colleagues realized he was good at impressions. In the last several years, he has emerged as a leader in a wave of comedians focusing on their Jewish identities, even playing himself on an episode of HBO’s “Crashing.” Five years ago, New York City’s then-mayor, Bill de Blasio, declared June 26 as “Mordechi Modi Rosenfeld Day” in honor of his contributions to the artistic community, and last August, Rosenfeld co-hosted the first-ever Chosen Comedy Festival on Coney Island with his frequent comedy partner Elon Gold to a crowd of 4,000. The Jewish comedy show has since gone on to an audience in Miami and will head to Los Angeles in February.
Meanwhile, Rosenfeld has embarked on a steady stream of sold-out shows on multiple continents himself, while enjoying several viral moments. In one bit that was shared thousands of times last year, he pilloried the practice of taking people who have made antisemitic comments to Holocaust museums, joking, “It just gives them ideas.”
Since comedy clubs reopened after their pandemic closures, Rosenfeld has worked on new material at New York’s iconic Comedy Cellar, where patrons’ phones are kept in sealed envelopes and filming is prohibited. The absence of phones gives comedians the freedom to workshop new material — and a lot of that new material, for Rosenfeld, has been focused on living with a millennial husband.
Rosenfeld and Veiga’s story is a classic New York City meet-cute: The comedian was riding the 6 train when he felt a tap on his shoulder. It was Veiga, then an intern at CAA, the talent agency, introducing himself.
“And then we went on a date,” Rosenfeld told JTA. “I picked him up and I brought him to the Comedy Cellar, where I was performing. And he didn’t know that.”
After his 15-minute set, Rosenfeld returned to the comedians’ table, where he had nabbed Veiga a seat, to gauge his date’s reaction. “I said, ‘So I’m a comedian.’ And then we had dinner, we had two more dates, and then he moved in.”
In the eight years they have been together, Rosenfeld credits Veiga with facilitating the evolution of his career as both his husband and manager. During the COVID lockdown, as comedians everywhere found themselves unable to perform in their usual crowded clubs, Rosenfeld says he thought he was getting a break from work — but it was Veiga who suggested a pivot to video. That’s when Rosenfeld grew his online presence and developed his now-beloved characters, like the Israeli know-it-all “Nir, not far” (married to the fictitious, off-camera Stacy) and the Hasidic Yoely, who reviews quarantine-era TV shows and runs for president.
While Yoely is a character, Rosenfeld, too, is religiously observant. He wraps tefillin in the morning, even while touring, and he and Veiga keep a kosher home. Though Veiga is not Jewish — the couple had a civil wedding — he attends synagogue with Rosenfeld, his Hebrew and Yiddish pronunciation is excellent, and he is extremely well-versed in Jewish ideas and lingo. That has occasionally enabled him to stand up for their relationship when encountering people who believe it is forbidden: In one anecdote on the podcast, Rosenfeld shared that at a Shabbat retreat at a yacht club in notoriously conservative Orange County, California, a man at the couple’s table told them that the Bible says two men should not live together. Veiga retorted that the Bible says people should not mix wool and linen — implying that not all strictures are always followed, and leaving the man dumbfounded, according to Rosenfeld’s account.
Veiga has been part of Rosenfeld’s podcast behind the scenes since it began in August 2021, and began appearing on-screen in the taped recordings in December of that year. (In a sign of how deeply Jewish content is woven into his own life, he once wore a kitschy shirt referring to “muktzeh,” the prohibition of touching or moving certain objects on Shabbat.) Rosenfeld co-hosts the podcast with Jewish comedian Periel Aschenbrand, where guests include a mix of mostly comedians with the occasional rabbi (one time, Alan Dershowitz made an appearance).
Leo Veiga, left, wears a t-shirt bearing the Hebrew word “muktzeh,” which refers to a prohibition of touching certain objects on Shabbat. (Screenshot via YouTube)
In the December episode with Jake Cohen, Rosenfeld and Veiga recounted their experience at the Republican Jewish Coalition meeting in Las Vegas. The couple, who admitted to following RuPaul’s Drag Race more closely than American politics, learned what causes Republican Jews were almost universally excited by (Israel and antisemitism on college campuses) and what causes they were lukewarm on (abortion) solely based on the volume of applause in the room. They also said they were surprised by how welcomed they felt as a gay couple at a Republican event, and remarked on how many of the political figures and donors they met were excited to show them pictures of all the other gay couples they knew.
Veiga said in the episode that he didn’t learn until after they agreed to the gig that the conference lineup included Florida Gov. Ron DeSantis and former Vice President Mike Pence, whom Rosenfeld said he found “a little creepy.” Both men have advanced policies and ideas that are anti-LGBTQ.
Rosenfeld said he had no principled objection to performing for Republicans, or anyone else.
“If the Democrats want to invite me, I will go there,” Rosenfeld said. “If Al-Qaeda wants to invite me, we’re there. A check and a microphone, and I’m there. It’s simple.”
The aside came as Rosenfeld, Veiga and Cohen discussed one of Rosenfeld’s favorite ideas — what he calls “moshiach energy.”
“Moshiach energy,” as Rosenfeld puts it, is akin to the Jewish principle of loving your neighbor as yourself and then putting that energy into the universe in order to bring about the coming of the Messiah. The idea is inspired by the last leader of the Chabad-Lubavitch Orthodox movement, Rabbi Menachem Mendel Schneerson — a major source of inspiration for Rosenfeld, who studied at a Lubavitch yeshiva.
Comedian Modi Rosenfeld Rosenfeld speaks with Rabbi Manis Friedman, right, and comedian Periel Aschendbrand on his podcast in November 2021. A portrait of Rabbi Menachem Mendel Schneerson, the last rebbe of the Chabad Orthodox movement, is behind Rosenfeld. (Screenshot via YouTube)
It’s an attitude that he says is embodied by his synagogue, which he has attended since it opened in the 1990s.
“I am so fortunate to belong to a synagogue, Sixth Street Community Synagogue, where when you put moshiach energy out, it comes right back at you,” he said.
Schneerson considered homosexuality a sin and advocated for Jews to choose not to yield to homosexual urges. Last year, on his podcast, Rosenfeld hosted a Chabad rabbi, Manis Friedman, the former translator for the Rebbe, who espouses the same view; he said he finds Friedman inspiring even though he may not agree with all of Friedman’s views. It’s one of many instances where Rosenfeld has been able to square his identities in ways that have proved challenging for others.
Greenberg, the executive director of Eshel, agreed with Rosenfeld’s hypothesis that the Variety article would have little effect on the comedian’s ability to book gigs — and he said Rosenfeld’s commitment to Orthodox ideas and practices could work in his favor.
“Maybe some of those organizations that have hired him before will actually think this is an even more important reason to have him,” Greenberg postulated. “Some people will see this as a kind of affirmative step that you don’t have to abandon your religious identity because you’re gay.”
It’s an idea that is central to one of Rosenfeld’s signature jokes. For him, being Jewish means praying with tefillin every day, eating kosher food and observing Shabbat — while also being married to his husband.
“I always say: the Jewish people — we’re not the chosen people, we’re the choosing people,” Rosenfeld said. “Being Jewish is a lifestyle — like Equinox.”
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Everyone was a fan of Clive Davis — even if they didn’t know it
Last September I spent about 30 seconds with Clive Davis in a crowded elevator.
I was in the Sony Building, having just seen a press screening of Richard Linklatter’s Blue Moon. The elevator was full of mostly young people — probably Sony employees — and some press. The doors pinged open and in stepped a man with two handlers and an adorable spaniel. I turned to a fellow journalist and whispered “That’s Clive Davis.”
Someone who knew Clive — enough to call him “Clive” — told him we’d just seen a movie about the creative breakup between lyricist Lorenz Hart and musical composer Richard Rodgers.
“Didn’t you play Janis Joplin for Richard Rodgers,” he asked Davis.
Davis replied with perfect comic timing: “Yes. He hated it.”
That anecdote tells us just how much Davis, the legendary music executive and producer who died Monday June 22 at the age of 94, changed the musical landscape.
Davis had been in the music business long enough to serve as a bridge figure between the Great American Songbook and the popular music of the latter half of the 20th Century. The artists he signed at CBS, and later Arista (he was ousted from the CBS/Columbia for allegedly using company money to finance his son’s bar mitzvah), are enduring icons even, in the case of Ms. Joplin, decades after their deaths.
But what hit me in the elevator was the feeling that not everyone there knew who he was. They did, of course, know the music: Pink Floyd, P!nk, Whitney Houston, Sly and the Family Stone, Barry Manilow, Neil Diamond, Leonard Cohen, Bruce Springsteen and Aerosmith, the very authors of “Love in an Elevator.”
It’s not overstating it to say that Davis’ influence across genres and his golden ear provided the soundtrack to American life. His own life was productive until the end.
He was in the Sony building because he was Chief Creative Officer at the company. A week before his death, the streets were thumping with a New York anthem from one of his late career discoveries: Alicia Keys.
Davis’ rise could be taught in Jewish Studies courses. Born in working-class Crown Heights, he — like Barba Streisand — was a graduate of Erasmus Hall High. He made good at NYU and got his law degree at Harvard.
He rose from the legal department at Columbia to become the company’s top tastemaker. Somewhere along the way he discovered Joplin — of a polar opposite disposition and background — and went from strength to strength.
Davis’ true triumph might have been just how adept he was at navigating everything the U.S. had to offer. The musicians he promoted had little in common save for his imprimatur.
In that elevator, which delivered us without much fuss to the lobby, there may have been people whose musical tastes gravitated to rock, R&B, jam bands, easy listening, guitar instrumentals and jazz.
Whether they knew it or not, Davis shepherded something they liked into existence. His genius was in recognizing genius.
The post Everyone was a fan of Clive Davis — even if they didn’t know it appeared first on The Forward.
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U.S. and Iran announce direct Lebanon track without Israel
(JTA) — Following tense high-level negotiations over the weekend, mediators in Switzerland announced Monday morning that Washington and Tehran have agreed on a 60-day roadmap toward ending the war.
The joint statement released by mediating countries Qatar and Pakistan also unveiled the creation of a Lebanon deconfliction mechanism. According to the mediators, this entails a direct U.S.-Iranian track to terminate military operations in Lebanon and includes the Lebanese government but not Israel. The mediators did not explain how that would operate or resolve the current hostilities between Israel and Hezbollah.
Throughout the weekend Jerusalem, which watched the talks and the announcement from the sidelines with concern, doubled down on its hardline stance against Iran and its proxy group Hezbollah.
Speaking to reporters in Switzerland Monday before returning to Washington, U.S. Vice President JD Vance clarified that Israel had the right to self-defense, but that “every other nation in the region has the right of self-defense” as well. The mechanism was to resolve direct violations of the ceasefire between Israel and Hezbollah, Vance explained, indicating that it augmented the ongoing diplomatic work.
“We also want to make sure that, you know, when things happen, they don’t spiral into a broader escalation,” he said, adding that “there really hasn’t been a mechanism to have those discussions until basically around 4 p.m. yesterday.” He said that the U.S. had been in constant contact with Israel on Sunday.
Prior to Vance’s statement, the Israeli government delivered its first overt criticism of the diplomatic efforts taking place at the Bürgenstock resort in Switzerland.
Addressing the Jerusalem News Syndicate Conference in Jerusalem Monday, Israeli President Issac Herzog said any negotiations to end the Israel-Lebanon conflict should be done by the two countries themselves and not “by Iranian extortion.”
He added, “Tying Iran to Lebanon not only leaves Israel exposed to constant threat; it leaves the Lebanese weak and powerless, and will prevent their president and government from moving forward.”
Herzog also noted that direct talks were already taking place between Lebanon and Israel in Washington under the auspices of the State Department. The next round of negotiations is scheduled for Tuesday, which Herzog said is designed to empower the Lebanese army to be the sole military force in its country. Hezbollah and Iran are not a party to those talks.
“The disarmament of Hezbollah must be inherent to any solution in Lebanon, and Iran cannot dictate the future of Lebanon – on these fundamental points there is full agreement between Israel and Lebanon,” Herzog stated.
He also thanked President Donald Trump for his efforts on Israel’s behalf, calling him “our closest friend and ally and leader of the free world.”
The Lebanese Presidency said Monday that President Joseph Aoun had received a phone call from US Vance, senior adviser Jared Kushner and Qatari Prime Minister Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, but did not clarify when that call occurred.
According to the Lebanese statement, the discussion focused on “consolidating the ceasefire in Lebanon, halting the Israeli military escalation, and the steps that must be taken in this regard, including the possibility of forming a cell for this purpose.”
The ongoing fighting between Israel and Hezbollah and the IDF’s presence in southern Lebanon has been a point of tension throughout the ceasefire deal between the U.S. and Iran. The shaky ceasefire has been in place since April 8 after Israel and the U.S. started the war on Iran at the end of February.
In early March, Iranian proxy Hezbollah joined in by attacking northern Israel. Jerusalem has maintained that the Lebanese front needs to stay separate and has continued to take aggressive retaliatory action against Hezbollah despite the U.S. imposing a separate ceasefire in Lebanon as well.
Meanwhile, Qatar and Pakistan said the U.S.-Iran memorandum included the establishment of a “High Level Committee” to oversee negotiations aimed at a roadmap “towards reaching a final deal within 60 days, laying the foundation for the immediate commencement of further technical talks” on Iran’s nuclear program, sanctions and dispute resolution. These were the first formal discussions as part of the new U.S.-Iran Memorandum of Understanding, with Vance representing Washington.
The vice president told reporters Monday that Sunday “was a very, very good day. We made a lot of good progress; we did exactly what we wanted to do,” including securing an agreement from Iran that inspectors from the International Atomic Inspection Agency be allowed back into Iran.
Negotiators also created a mechanism to ensure that the Straits of Hormuz remain open, Vance said, downplaying reports of disputes between the American and Iranian teams.
However, Iranian media reported that members of Tehran’s delegation briefly left the room during Vance’s remarks after learning that Trump was issuing threats against Iran following Iran’s announcement on Saturday that it planned to once again close the Strait of Hormuz.
Vance said it was true the Iranians had threatened to walk out, but in the end they stayed and negotiated until the early hours of the morning.
Trump told Fox News in a phone call on Sunday morning that he had spoken with Iran overnight and said that if the country closed the Strait, he would “blow the s— out of them.” Fox News also reported that Trump had said, “You won’t even make it back to your f—— country.”
Trump also posted on his Truth Social account on Sunday that unless Iran stops supporting Hezbollah, “We’ll hit Iran very hard again, just like we did last week, only harder!!!”
Iranian officials reportedly responded to what they termed U.S. “verbal threats,” saying that “any form of threat is considered a serious violation of the agreement.”
Iranian Foreign Minister Abbas Araghchi said Sunday the talks had delivered “major progress to end [the] Lebanon War,” and added that discussions included oil exports, sanctions relief, frozen Iranian assets and reconstruction plans.
On Sunday, however, Prime Minister Benjamin Netanyahu declared, “We will remain in the security zone in southern Lebanon for as long as it takes in order to protect the residents of the North.”
Vance on Monday said that Israel would have to withdraw, but only when it can do so safely. The Trump administration, he explained, hoped to reach a situation where both Lebanon’s territorial integrity and Israel’s security were protected, noting that Israel itself has said it doesn’t have permanent “territorial intentions” with regard to southern Lebanon.
In separate remarks at Sunday’s JNS International Policy Summit, Netanyahu said, “We have prevented Iran from carrying out a plan to annihilate us. We removed an existential danger.” He added, “We changed Israel’s security doctrine. We initiate. We attack. We surprise.”
Directly addressing the U.S.-Iran negotiations, he added, “No matter what happens in the talks, with an agreement, without an agreement, I pledge to you that Iran, as long as I am prime minister, will never have a nuclear weapon. Never.”
This article originally appeared on JTA.org.
The post U.S. and Iran announce direct Lebanon track without Israel appeared first on The Forward.
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Years after a boycott fight, Ben & Jerry’s Israel debuts a flavor celebrating Israeli resilience
(JTA) — Ben & Jerry’s Israel operation has come up with a flavor that does not leave much to interpretation. Called “Milk and Honey,” a nod to the biblical description of the Land of Israel, its namesake ingredients are supplied by Israeli cows and bees and its chocolate fudge pieces come shaped like Stars of David.
The company, which split from its American counterpart after a contentious 2021 boycott fight, is billing the new pint as its “most Israeli flavor ever” and, on its website, as a “symbol of hope, rehabilitation, and positive action” after the Hamas-led Oct. 7 attack.
Its ingredients and production come from southern Israeli communities most affected by the massacre and the war that followed. The company, based in the southern city of Kiryat Malachi, said it “felt a responsibility to take an active part in the region’s recovery process.”
The milk and cream come from the dairy in Kibbutz Alumim, one of the Gaza-border communities infiltrated by Hamas terrorists on Oct. 7, 2023. The honey comes from the beehives of Kibbutz Yad Mordechai. The chocolate Stars of David are made by hand at the Korint factory in Beersheba, part of the Shkulo Tov social enterprise, which helps integrate people with disabilities into the workforce.
Even the wrapper is local: the pint is adorned with “Fields of Light,” a painting by Rivi Doron-Gerloy, a southern Israeli artist who was killed in a Miami car accident last year.
The flavor was developed in partnership with the Ayalim Association, a nonprofit that works to strengthen Israel’s periphery. The company said royalties from sales of the new flavor will go to Ayalim’s rehabilitation and educational initiatives in the south.
The Israeli and American Ben & Jerry’s operations are now completely separate, a split that followed one of the more improbable diplomatic dramas ever to involve ice cream. In 2021, Ben & Jerry’s said it would stop selling in Israeli settlements in the West Bank, saying sales there were “inconsistent” with its values.
The move set off an uproar in Israel. President Isaac Herzog called the boycott a “new kind of terrorism,” while Benjamin Netanyahu, then opposition leader, retweeted the company’s announcement that it would stop selling in the “Occupied Palestinian Territories,” writing, “Now we Israelis know which ice cream NOT to buy,” alongside Israeli flag and flexed-bicep emojis.
The original founders, Ben Cohen and Jerry Greenfield, who no longer control the company but remain its best-known faces, also came under fire after the decision. In an interview, they were asked why the boycott logic did not extend to places such as Georgia and Texas, despite their opposition to those states’ voting rights and abortion laws.
“Why do you still sell ice cream in Georgia? Texas?” Axios reporter Alexi McCammond asked in a video that went viral on pro-Israel platforms.
Clearly stumped, Cohen shrugged his shoulders. “I don’t know,” he said, laughing. “You ask a really good question and I think I’d have to sit down and think about it for a bit.”
Unilever’s then-chief executive, Alan Jope, also appeared to suggest that Israel had become an inconveniently sticky scoop of activism. “There is plenty for Ben & Jerry’s to get their teeth into in their social justice mission without straying into geopolitics,” he reportedly said in a quarterly earnings review at the time.
The standoff ended, at least commercially, when Unilever, Ben & Jerry’s parent company, sold the Israeli business in 2022 to Avi Zinger, the longtime Israeli licensee and owner of American Quality Products. The sale was accompanied by a legal fight that was inflamed when Zinger told an Israeli news outlet that, once he took control of the company in Israel, he could rename the signature flavor “Chunky Monkey” to “Judea and Samaria,” the Hebrew term for the West Bank.
Under the ultimate deal, Ben & Jerry’s could continue to be sold throughout Israel and in Israeli settlements, under Hebrew and Arabic branding, while the Vermont-based company said it disagreed with the move and would no longer profit from Israeli sales.
The split left the Israeli operation in an unusual position: carrying one of the most recognizable American ice cream names, while openly defying the political stance associated with that name abroad.
But the corporate restructuring has not been enough to cleanse the palate for everyone. On social media, the new flavor drew curiosity and praise, but also lingering resentment from those who said the brand name still carried too much baggage, even under Israeli ownership.
“I really don’t care if it’s owned by someone other than Ben and Jerry in Israel. Those two clowns’ names are still associated with the brand. I wouldn’t spend a penny for this ice cream regardless. That brand is done,” one person wrote on Instagram.
“We’ve been eating Häagen-Dazs since October 7th,” another said.
Last year, Cohen announced that he planned to produce a “flavor for Palestine” independently after Unilever blocked Ben & Jerry’s from creating one, soliciting suggestions about what should accompany watermelon, a symbol of Palestinian solidarity, in his concoction.
“Milk and Honey” has come to market faster. So does the new flavor deliver a taste of the Holy Land?
One food influencer, who called the new flavor a “statement,” offered a less scriptural verdict on the taste, shrugging that it “tastes like vanilla with chocolate chips” — a conclusion echoed by others in Israeli food aficionado groups, who lamented that the honey was barely noticeable.
One commented, referring to dairy-free desserts made to comply with kosher laws prohibiting the mixing of milk and meat: “Not the tastiest thing I’ve ever eaten, but not as bad as a pareve dessert either.”
This article originally appeared on JTA.org.
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