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Jewish comedian Modi Rosenfeld, a mainstay for Orthodox audiences, is gay. So what?
(JTA) — Mordechi Rosenfeld, the Jewish comedian, insists that the recent Variety article in which he reveals he is married to a man is not a “coming out” piece.
“This article is showing that I’m a veteran comedian and I’m married to a man,” said Rosenfeld, who is known to his friends and fans by the nickname Modi. “This is it. It doesn’t feel like a coming-out piece to me because I’ve been out.”
Anyone who has listened closely to Rosenfeld’s podcast in the last year would know that he and his husband have been married since 2020. The pair talk about living and traveling together, and in a recent episode revealed they would be vacationing on Fire Island, which has a famous gay scene, with prominent gay Jewish cookbook author Jake Cohen.
But the news could easily have come as more of a surprise for one swath of Rosenfeld’s core audience: Orthodox Jews from communities like the one where he grew up, where LGBTQ inclusion remains an unfamiliar and often frowned-upon frontier. Rosenfeld has delivered his signature blend of highly informed Jewish comedy, which often digs into the technical details of Jewish law, on kosher Passover cruises; at benefits for Orthodox organizations including yeshivas, Young Israel chapters and Hatzalah, the Orthodox ambulance service; and on the annual Chabad-Lubavitch movement telethon. But until recently, his routine has contained little whiff of his personal life — in fact, some of his jokes suggested to his fans that he had a wife named Stacy.
“Stacy” is in fact his manager and husband, Leo Veiga, a millennial raised Catholic in South Florida whom the 52-year-old Israel-born, Long Island-raised comedian met on the New York City subway in 2015. The split content has reflected Rosenfeld’s long-espoused belief that the only way comedy can work is to tailor the set to the crowd.
“Even though some religious organization has brought me in and people are coming to see me, I understand I’m under the umbrella of a certain demographic that I need to respect and know the audience,” Rosenfeld told the Jewish Telegraphic Agency. “If you put me in front of an audience, I give them what they need. And they don’t need gay material — they need the material for this audience.”
“But when I’m on the road doing my material, I can do whatever I want,” he added. “They came to see me.”
The Variety article was born of Rosenfeld’s deepening belief that it’s possible to merge his Orthodox and gay identities more publicly — something that he has long done as a congregant and sometimes-cantor at the Modern Orthodox synagogue he attends in the East Village.
“The prayers are done in an Orthodox way. And somehow, gays have been attracted to come to this synagogue,” he said. “We have a whole group of gay people and we have a whole group of trans people welcome.”
“The rabbi’s thing is no one should ever feel bullied, no one should ever feel excluded,” Rosenfeld said. “Be you. Be a proud Jew and be you.”
Rosenfeld’s “not a coming out piece” is significant and part of a broader recent pattern, according to Rabbi Steve Greenberg, the founding director of Eshel, an advocacy organization for LGBTQ Orthodox Jews and their families.
“You used to leave. Coming out meant [you] had to go. Because you could either stay and be silent, or speak up and leave,” Greenberg said. “What has begun to change the story is people insisting on not choosing between their religious identities and their queer identities and insisting on staying in Orthodox communities.”
The Variety piece comes at a time of tension around LGBTQ inclusion in Modern Orthodoxy. Yeshiva University — where Rosenfeld studied at the Belz Cantorial School of Music — has made headlines for fighting for the right not to recognize an LGBTQ student club. This month, a synagogue affiliated with the Modern Orthodox flagship also made news for its treatment of a transgender congregant; Yeshiva’s top Jewish law authority said she could no longer pray there.
The episode ignited strong feelings for Rosenfeld.
“To torture someone like that, somebody who’s religious, who’s keeping the mitzvahs, who’s teaching, who’s doing that, and to open that up and to do what they did is so terrible,” Rosenfeld said. “It’s so, so terrible. That’s the only thing I can tell you.”
For Rosenfeld, there’s no tension between Jewish observance and being gay — although his articulation of why reveals an awareness of the pain that others might feel in trying.
“Being gay, you can keep Shabbos, you can keep kosher, you can keep anything you want to do,” he said. “You can learn Talmud, you can learn Torah, the only thing you can’t do is kill yourself. You can’t commit suicide. That’s not even on the table as an option.”
When Rosenfeld shared the Variety article on his Instagram page, the vast majority of the nearly 800 comments left by fans and friends showed support for his public embrace of his gay identity.
“It’s amazing that you announce that you are gay,” one fan wrote. “You are an example to all the Jews struggling with their gayness. You are a role model to me. Cheers.”
“I think it’s great you can be out with so many of your orthodox fans,” wrote Peter Fox, a freelance writer and Jewish community advocate. “What a wonderful gift of visibility.”
But a few commenters said they would boycott his work in the future, some citing interpretations of Jewish law.
“I can’t believe you are gay,” wrote one person. “What a giant Hillul HaShem [desecration of the name of God]. I lost all respect for you. Unfollowing now. And good luck to you when it’s time to be judged by The Almighty.”
Rosenfeld doesn’t anticipate that the Variety article will lose him any gigs. If anything, he says, it might actually increase his audience. Since he has started adding gay material to his repertoire, his audiences have been increasingly LGBTQ, like at some of the “Holidazed” shows he performed in December at Sony Hall in New York.
Still, he noted, “onstage, I’m more Jewish than I am gay.”
Rosenfeld began to dabble in comedy while working on Wall Street early in his career, when his colleagues realized he was good at impressions. In the last several years, he has emerged as a leader in a wave of comedians focusing on their Jewish identities, even playing himself on an episode of HBO’s “Crashing.” Five years ago, New York City’s then-mayor, Bill de Blasio, declared June 26 as “Mordechi Modi Rosenfeld Day” in honor of his contributions to the artistic community, and last August, Rosenfeld co-hosted the first-ever Chosen Comedy Festival on Coney Island with his frequent comedy partner Elon Gold to a crowd of 4,000. The Jewish comedy show has since gone on to an audience in Miami and will head to Los Angeles in February.
Meanwhile, Rosenfeld has embarked on a steady stream of sold-out shows on multiple continents himself, while enjoying several viral moments. In one bit that was shared thousands of times last year, he pilloried the practice of taking people who have made antisemitic comments to Holocaust museums, joking, “It just gives them ideas.”
Since comedy clubs reopened after their pandemic closures, Rosenfeld has worked on new material at New York’s iconic Comedy Cellar, where patrons’ phones are kept in sealed envelopes and filming is prohibited. The absence of phones gives comedians the freedom to workshop new material — and a lot of that new material, for Rosenfeld, has been focused on living with a millennial husband.
Rosenfeld and Veiga’s story is a classic New York City meet-cute: The comedian was riding the 6 train when he felt a tap on his shoulder. It was Veiga, then an intern at CAA, the talent agency, introducing himself.
“And then we went on a date,” Rosenfeld told JTA. “I picked him up and I brought him to the Comedy Cellar, where I was performing. And he didn’t know that.”
After his 15-minute set, Rosenfeld returned to the comedians’ table, where he had nabbed Veiga a seat, to gauge his date’s reaction. “I said, ‘So I’m a comedian.’ And then we had dinner, we had two more dates, and then he moved in.”
In the eight years they have been together, Rosenfeld credits Veiga with facilitating the evolution of his career as both his husband and manager. During the COVID lockdown, as comedians everywhere found themselves unable to perform in their usual crowded clubs, Rosenfeld says he thought he was getting a break from work — but it was Veiga who suggested a pivot to video. That’s when Rosenfeld grew his online presence and developed his now-beloved characters, like the Israeli know-it-all “Nir, not far” (married to the fictitious, off-camera Stacy) and the Hasidic Yoely, who reviews quarantine-era TV shows and runs for president.
While Yoely is a character, Rosenfeld, too, is religiously observant. He wraps tefillin in the morning, even while touring, and he and Veiga keep a kosher home. Though Veiga is not Jewish — the couple had a civil wedding — he attends synagogue with Rosenfeld, his Hebrew and Yiddish pronunciation is excellent, and he is extremely well-versed in Jewish ideas and lingo. That has occasionally enabled him to stand up for their relationship when encountering people who believe it is forbidden: In one anecdote on the podcast, Rosenfeld shared that at a Shabbat retreat at a yacht club in notoriously conservative Orange County, California, a man at the couple’s table told them that the Bible says two men should not live together. Veiga retorted that the Bible says people should not mix wool and linen — implying that not all strictures are always followed, and leaving the man dumbfounded, according to Rosenfeld’s account.
Veiga has been part of Rosenfeld’s podcast behind the scenes since it began in August 2021, and began appearing on-screen in the taped recordings in December of that year. (In a sign of how deeply Jewish content is woven into his own life, he once wore a kitschy shirt referring to “muktzeh,” the prohibition of touching or moving certain objects on Shabbat.) Rosenfeld co-hosts the podcast with Jewish comedian Periel Aschenbrand, where guests include a mix of mostly comedians with the occasional rabbi (one time, Alan Dershowitz made an appearance).
Leo Veiga, left, wears a t-shirt bearing the Hebrew word “muktzeh,” which refers to a prohibition of touching certain objects on Shabbat. (Screenshot via YouTube)
In the December episode with Jake Cohen, Rosenfeld and Veiga recounted their experience at the Republican Jewish Coalition meeting in Las Vegas. The couple, who admitted to following RuPaul’s Drag Race more closely than American politics, learned what causes Republican Jews were almost universally excited by (Israel and antisemitism on college campuses) and what causes they were lukewarm on (abortion) solely based on the volume of applause in the room. They also said they were surprised by how welcomed they felt as a gay couple at a Republican event, and remarked on how many of the political figures and donors they met were excited to show them pictures of all the other gay couples they knew.
Veiga said in the episode that he didn’t learn until after they agreed to the gig that the conference lineup included Florida Gov. Ron DeSantis and former Vice President Mike Pence, whom Rosenfeld said he found “a little creepy.” Both men have advanced policies and ideas that are anti-LGBTQ.
Rosenfeld said he had no principled objection to performing for Republicans, or anyone else.
“If the Democrats want to invite me, I will go there,” Rosenfeld said. “If Al-Qaeda wants to invite me, we’re there. A check and a microphone, and I’m there. It’s simple.”
The aside came as Rosenfeld, Veiga and Cohen discussed one of Rosenfeld’s favorite ideas — what he calls “moshiach energy.”
“Moshiach energy,” as Rosenfeld puts it, is akin to the Jewish principle of loving your neighbor as yourself and then putting that energy into the universe in order to bring about the coming of the Messiah. The idea is inspired by the last leader of the Chabad-Lubavitch Orthodox movement, Rabbi Menachem Mendel Schneerson — a major source of inspiration for Rosenfeld, who studied at a Lubavitch yeshiva.
Comedian Modi Rosenfeld Rosenfeld speaks with Rabbi Manis Friedman, right, and comedian Periel Aschendbrand on his podcast in November 2021. A portrait of Rabbi Menachem Mendel Schneerson, the last rebbe of the Chabad Orthodox movement, is behind Rosenfeld. (Screenshot via YouTube)
It’s an attitude that he says is embodied by his synagogue, which he has attended since it opened in the 1990s.
“I am so fortunate to belong to a synagogue, Sixth Street Community Synagogue, where when you put moshiach energy out, it comes right back at you,” he said.
Schneerson considered homosexuality a sin and advocated for Jews to choose not to yield to homosexual urges. Last year, on his podcast, Rosenfeld hosted a Chabad rabbi, Manis Friedman, the former translator for the Rebbe, who espouses the same view; he said he finds Friedman inspiring even though he may not agree with all of Friedman’s views. It’s one of many instances where Rosenfeld has been able to square his identities in ways that have proved challenging for others.
Greenberg, the executive director of Eshel, agreed with Rosenfeld’s hypothesis that the Variety article would have little effect on the comedian’s ability to book gigs — and he said Rosenfeld’s commitment to Orthodox ideas and practices could work in his favor.
“Maybe some of those organizations that have hired him before will actually think this is an even more important reason to have him,” Greenberg postulated. “Some people will see this as a kind of affirmative step that you don’t have to abandon your religious identity because you’re gay.”
It’s an idea that is central to one of Rosenfeld’s signature jokes. For him, being Jewish means praying with tefillin every day, eating kosher food and observing Shabbat — while also being married to his husband.
“I always say: the Jewish people — we’re not the chosen people, we’re the choosing people,” Rosenfeld said. “Being Jewish is a lifestyle — like Equinox.”
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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs
(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.
The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.
“Applesauce on Top”
Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2
In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.
“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6
In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.
“Charley and Seymour’s Hanukkah Miracle”
Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8
In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.
“Hanukkah Night at the Construction Site”
Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3
Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.
“Hear Me Roar! I’m a HANUKKAHsaur”
Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7
Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.
“Harriet Hubbard and the Sold Out Hanukkah”
Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8
In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.
“Mrs. Claus’s Noodle Kugel”
Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8
Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.
“Golem, Golem, Golem: Or How Hanukkah Was Saved”
Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6
A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.
“The Miracle Menorah of Mariupol”
Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11
In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.
“Sharing the Light: A Hanukkah Story”
Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up
Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.
This article originally appeared on JTA.org.
The post This year’s Hanukkah books serve up golems, holiday magic and dinosaurs appeared first on The Forward.
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Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff
(JTA) — Right-leaning pro-Israel groups hailed President Donald Trump’s appointment of Stephen Miller as the next White House chief of staff, welcoming the Jewish aide’s appointment as a safeguard against antisemitism in an era marked by an increase in attacks on Jews and Israel. Liberal Jewish groups expressed alarm, saying his hardline politics endangered the community.
In a letter congratulating Miller, groups including the Combat Antisemitism Movement, the Louis D. Brandeis Center for Human Rights Under Law, the Zionist Organization of America expressed an interest in working with Miller to “hold institutions accountable when they fail to protect Jewish Americans from discrimination and harassment.”
The writers, who also included the American Association of Jewish Lawyers and Jurists, the Coalition for Jewish Values and the Israeli-American Civic Action Network, described Miller’s appointment as “a meaningful reflection of the longstanding contributions of Jewish Americans to public service.”
Just days after the Republican Party incurred massive losses in the midterm elections, Trump announced that he was replacing former chief of staff Susie Wiles with Miller, who had previously served as her deputy. In a Truth Social post, he described Miller as one of his “most trusted advisors.”
The chief of staff holds one of the most powerful White House positions, acting as a gatekeeper to the president and helping to shape his daily agenda.
Liberal Jewish voices warned that Trump’s promotion of Stephen Miller to the role of White House chief of staff could make Jewish communities more vulnerable.
“We expect this appointment to only reinforce some of the most dangerous ways the administration has normalized antisemitism and broader extremism,” Amy Spitalnick, CEO of the Jewish Council for Public Affairs, told the Jewish Telegraphic Agency, noting Miller’s embrace of anti-immigrant rhetoric popular on the far right.
Spitalnick said there is a throughline between the hard-line immigration policies Miller has shaped as a longtime confidant to Trump and the flourishing of antisemitism in recent years.
“At the core of the anti-immigrant agenda Miller has spearheaded are deeply antisemitic conspiracy theories about ‘replacement’ and ‘invasion’ that have already fueled a cycle of deadly violence targeting Jews and others,” she said.
The dueling sentiments from across the Jewish political spectrum were a signal of how divided the community has become during the second Trump term over the best means of combating antisemitism: Through aggressive policing of elite institutions, which Trump favors, or through opposition to what liberal groups say is the president’s systematic corrosion of civil rights protections.
The groups on the right that welcomed Miller’s appointment have generally been pleased by the steps Trump has taken to counter antisemitism on the left. In January 2025, Trump issued an executive order requiring new measures for combatting antisemitism. The Justice Department then launched a multi-agency Task Force to Combat Anti-Semitism. This past May, the department announced the formation of an Advisory Committee on Anti-Semitism, while emphasizing a “commitment to protecting Americans from unlawful discrimination and antisemitic threats.” Much of the focus has been on allegations of antisemitic harassment on university campuses.
While it’s unclear what Miller will do on these specific issues, his supporters see his key role as likely to strengthen such efforts.
Miller has longstanding links to Trump, including on a personal level. Miller’s wedding officiant at the Trump D.C. hotel was Rabbi Aryeh Lightstone, who was involved with the administration’s Abraham Accords to establish peaceful relations between Israel and several Arab neighbors.
But Miller’s critics have pointed out that he, along with Trump and other top Republicans have embraced troubling conspiracy theories that can be linked to Jews. Namely, that Democrats want to flood America with immigrants who are likely to vote against Republicans. At Trump’s October 2024 campaign rally at Madison Square Garden, Miller declared, “America is for Americans and Americans only.”
A more extreme version of the conspiracy theory, which blames Jews for organizing an “invasion” of people of color to replace whites, fueled a number of deadly attacks over the past decade, including the massacre at the Tree of Life synagogue in Pittsburgh in 2018.
The White House press office, which fields media communications for the chief of staff, did not respond to requests for comment.
Spitalnick also slammed the current administration for failing to “protect the civil rights of Jewish – and all – people,” by rolling back programs aimed at countering hate, including at the Office for Civil Rights in the Department of Education and extremism prevention programs at the Department of Homeland Security.
Spitalnick also referred to a 2019 letter sent by Jewish Democratic members of Congress urging Trump to dismiss Miller, who was his senior adviser at the time. The lawmakers argued that his “support for white nationalist and virulently anti-immigrant tropes is wholly unacceptable and disqualifying for a government employee.”
Regarding the current appointment, Spitalnick warned that Miller’s role could “make Jewish and so many other vulnerable communities less safe, instead of advancing the civil rights and pro-democracy policies we know are inherent to our security.”
“As the president and vice president are now seemingly pinning the U.S. election results on Israel, we should be concerned about further scapegoating of the Jewish and Israeli American communities,” she added.
The liberal pro-Israel lobby J Street, meanwhile, posted a Haaretz analysis that likened Miller to Itamar Ben-Gvir, a far-right minister in Prime Minister Benjamin Netanyahu’s coalition known for his extreme nationalistic rhetoric.
“Stephen Miller and Itamar Ben-Gvir both owe their prominence and access to power to their enablers – Trump and Netanyahu – and both traffic in racism and nativism to attempt to build power and incite fear,” the J Street post stated.
Robert Reich, U.S. secretary of labor in the Clinton administration, wrote in a Facebook post that Miller’s appointment was “not a positive development for anyone interested in mending our government or healing our nation.” Reich, who is Jewish and also served in the Ford and Carter administrations, expressed concern that Miller would have outsized influence on the president’s decisions.
“Miller is bigoted, xenophobic, and vicious — the architect and chief advocate of Trump’s loathsome immigration policy,” Reich stated, accusing him of conducting a “brutal Kristallnacht against undocumented immigrants.” Kristallnacht refers to the wave of deadly anti-Jewish violence in parts of Nazi-occupied Europe in 1938.
Katie Miller, who is also Jewish and married to Stephen Miller, defended her husband this weekend, after Michigan Democratic Sen.-elect Abdul El-Sayed called him a “broken man” on ABC’s “This Week with George Stephanopoulos.”
“Stephen has contributed far more to America at 41 than Abdul El-Sayed will in a lifetime,” she wrote on X, alongside a photo of Miller running around with their children.
This article originally appeared on JTA.org.
The post Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff appeared first on The Forward.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
