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Kyiv Jews celebrate their 2nd wartime Purim with renewed resolve and optimism
KYIV (JTA) — In a historic building in the most industrial part of Podil, the hipster district of Kyiv that once was the heart of the Jewish trading community, a senior and passionate Esther seduces a much younger Ahasuerus. She flirts with the handsome king to the raucous giggling of the audience, which breaks into applause when the Purim shpiel comes to an end.
A year and a few days into Russia’s full-scale invasion of Ukraine, Jews in Kyiv and the rest of the country have celebrated Purim in precarious economic and emotional circumstances, under the continued threat of Russian attacks. Still, many of them are in much better spirits than in 2022, when the Jewish holiday of joy found Ukrainian Jews in a frantic state of worry and uncertainty about their immediate future.
“A year ago you could see the fear in people’s eyes; now they are very proud because Ukraine has resisted, and Jews are fully involved in the cause,” Rabbi Irina Gritsevskaya told the Jewish Telegraphic Agency during the movement’s Purim celebration in Podil. She is an Israeli rabbi who is the executive director of the Masorti movement-affiliated Schechter Institutes and periodically travels to Ukraine to serve the country’s Masorti communities. Masorti Judaism is similar to the Conservative movement in the United States.
“Last year it was very, very hard, because people were in shock, afraid, and they didn’t know what to do,” said Ariel Markowitz, Kyiv’s most senior rabbi from the Chabad-Lubavitch Orthodox movement, which held its own Purim celebration Monday night. “But now we know that we have a strong army, that we have a chance, and many people have actually returned to Kyiv.”
Rabbi Ariel Markowitz of Chabad Kyiv reads from the Megillah during his community’s Purim celebration, March 6, 2023. (Courtesy Markowitz)
The year-old war has shaken up Ukraine’s Jewish community, with members leaving the country or moving within it to avoid Russian shelling and its effects.
“Everyone has pretty much made a decision on whether to stay or to leave and we are reorganizing our community,” said Gritsevskaya.
Although at least 14,000 Ukrainians have moved to Israel since Russia’s all-out invasion started, and many more thousands have found refuge in Germany and other European countries, Gritsevskaya wants to focus on those who stayed. Estimates of the Jewish population in Ukraine ranged before the war from just under 50,000 to up to 400,000, depending on who counted.
One of the people who left the country was the former Masorti rabbi in Ukraine, Reuven Stamov, who moved with his family to Israel. Currently, the Masorti movement — whose Ukrainian following Grivtseskaya estimates in the thousands — does not have a rabbi permanently in the country. But the community keeps active in Kyiv and other cities, such as Kharkiv in the east, Odessa in the south and Chernivtsi in the southwest, thanks to activists, volunteers and rabbinical students, plus the visits by Gritsevskaya, who first returned for Purim last year.
“Community life has never been so important,” she said.
Gritsevskaya pointed to the difference that having access to material help, connections and emotional and spiritual support makes for those who arrive in new cities from places in the south or the east occupied by Russia or close to the front.
She acknowledged that some Jewish organizations have ceased their operations in Ukraine and stressed the need of strengthening the work of those who are committed to remain, so Jewish life in Ukraine could be as “diverse” as before and people “have options” to choose the way they practice their Judaism.
Among the Ukrainian Jews that decided to stay is the director of the MILI Foundation, the entity that organizes the Masorti community in Ukraine. Maksym Melnikov moved to Kyiv from his native Donetsk in 2014 after Russian-backed separatist militias declared the independence of part of the region and war broke out in Eastern Ukraine.
Rabbi Irina Gritsevskaya poses with community members of the Masorti community in Kyiv, March 6, 2023. (Marcel Gascón Barberá)
“I came when they started to occupy our land in Ukraine,” Melnikov told the Jewish Telegraphic Agency at the Masorti Purim celebration in Kyiv, just before taking the stage to help Gritsevskaya read the Purim Megillah. “Almost a decade later, war came after me to Kyiv, and I don’t want to move this time, I’m staying.”
Since 2014, many of Melnikov’s friends and acquaintances from Donetsk have moved to Kyiv. While Russia’s full-scale invasion has pushed many Jews from Kyiv to move westwards or leave the country, the western city’s communities have received a new infusion of people from the eastern cities more affected by the war.
“Communities are changing constantly countrywide, and we are trying to reach out to those who arrive, both to help them start a new life and to build our community stronger,” said Grivtsevskaya.
She said the Masorti community in Chernivtsi has experienced a notable revival. Situated near the border with Romania, Chernivtsi is one of the few Ukrainian provincial capitals that has not been bombed by Russia, and thousands have moved there. “They have received another family and are very strong right now,” she said about the once-dwindling community in this historical Jewish center, where she hosted a Purim celebration after making her way into Ukraine in March 2022.
The massive uprooting of entire Jewish communities has been experienced keenly by Chabad, which has the largest Jewish presence in the country, with hundreds of emissaries serving Jewish communities in dozens of cities.
“We’ve seen a huge increase in those who come looking for help,” Markowitz told JTA hours before the start of Purim at Chabad’s community center in Kyiv. Many of them, he said, had come from Mariupol, a city bombed into submission by Russia at the beginning of the war.
Scenes of the Purim shpiel at the Masorti community in Kyiv, March 6, 2023. (Marcel Gascón Barberá)
Chabad is one of several organizations providing aid to Ukrainian Jews, including support in obtaining food, medical care and generators that keep power flowing amid widespread outages.
The rise of the demand for these services is not only driven by refugees, but by families and individuals who have lost their source of income due to the economic disruptions caused by the invasion.
“There is inflation, there are less jobs, a lot of companies closed and people lost their jobs or are unable to help their family members,” Markowitz said.
Besides the demographic and economic shake-ups, the war has brought changes in the way Jews relate to their Ukrainian identity. Perhaps the most striking has been a rapid shift away from speaking Russian, the first language of many Ukrainian Jews until recently.
“Even I started learning and speaking Ukrainian and you can definitely see how a new sense of national identity is being born,” Maria Karadin, a Russia-born Israeli who moved to Ukraine with her husband in 2005, said at the Masorti Purim event.
Maiia Malkova is 15 years old and one of the most active young members of the Masorti community in Kyiv.
“Last year I didn’t even think about Purim so much because I was so frightened,” she said while wearing a necklace with a tryzub, the trident that symbolizes Ukrainian statehood and independence. “But we kind of got accustomed to this situation. And it is great to be able to celebrate Purim again.”
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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