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Manischewitz is taking suggestions for its next matzo-box cover athlete

(JTA) — Manischewitz is thinking outside the box — literally.

The iconic Jewish food company has it all figured out when it comes to things like making matzo and selling kosher wine. Now, it’s asking America to help solve a different, non-food-related mystery: Who is the best Jewish college athlete in the country?

The company is calling it the quest for the “L’Cheisman” trophy, a play on NCAA football’s Heisman Trophy. And the two winners of the quest will receive a distinctly Jewish honor: their photograph displayed on boxes of Manischewitz matzah.

“This is the official SEARCH FOR THE BEST JEWISH COLLEGE ATHLETEs IN AMERICA, a national competition celebrating the grit, talent, spirit, and pride amongst Jewish NCAA athletes across the country,” the quest’s website reads.

Manischewitz, which was founded in Cincinnati in 1888 before relocating to the New York metropolitan area, first dipped its toes in student athlete partnerships last year, when then-Brigham Young University quarterback Jake Retzlaff (the “B-Y-Jew”) was featured on a set of matzo boxes. (Retzlaff has since transferred to Tulane University.)

Student athlete deals had previously been off the table until 2021, when the NCAA implemented new rules allowing players to profit off their name, image and likeness. Seidman said the success of last year’s promotion convinced Manischewitz to expand the process.

“We knew we tapped into something big, and we wanted to continue,” Shani Seidman, Manischewitz’s chief marketing officer, said in an interview.

Now, throughout December and January, Manischewitz has an open nomination form to which anybody can submit their choice, for both a men’s and women’s division. The form asks not only what sport and school the athlete participates in, but also the question, “Why are they a great representative of the Jewish community?”

In February, finalists will be revealed and the decision will be put to a vote on social media; the voting results will be decided by the general public, as well as a weighted vote by a “team of experts” on the Manischewitz side, and the winner announced in March.

Seidman said the voting criteria include how much the nominee “excels” in their sport, as well as what Manischewitz is calling their “mensch meter.”

That “mensch meter” means looking for a winner “who is part of the community, has a strong Jewish identity, and contributes to their community,” Seidman said. “We want to spotlight Jewish excellence in all of these areas.”

Seidman said last year’s Retzlaff matzo boxes sparked an “outpouring” of excitement, with numerous Jewish athletes and teams reaching out about potential partnerships. Manischewitz sponsored and designed the bright orange jerseys of a Jewish youth Idaho ice hockey team called the Flying Latkes, Seidman said.

This coming spring, the two winners of Manischewitz’s search will be awarded by having their face printed on limited-edition matzo boxes, as well as with a $10,000 cash prize and recognition from the International Jewish Sports Hall of Fame.

While the winners will come away from the search with unleavened glory, the social media voting process itself will be “a great platform to celebrate” and introduce Jewish student athletes from around the country to a larger, more national audience, Seidman said.

In a release about the initiative, Manischewitz pointed to Jewish student athletes as not only high achievers, but also some of the most visible Jewish figures on campus.

“For years, Jewish college athletes have been breaking stereotypes, smashing expectations, and dominating across every sport in the NCAA. What people don’t realize is that these athletes are often the most prominent Jewish representatives on campus,” the press release reads.

“Manischewitz wants to give these athletes the recognition they deserve.”

The post Manischewitz is taking suggestions for its next matzo-box cover athlete appeared first on The Forward.

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Trump Safe After Being Rushed from White House Correspondents Dinner, Shooter in Custody

U.S. President Donald Trump is escorted out as a shooter opens fire during the annual White House Correspondents’ Association dinner in Washington, D.C., U.S., April 25, 2026, in this screen capture from video. REUTERS/Bo Erickson

President Donald Trump and first lady Melania Trump were rushed out of the White House Correspondents’ Association dinner by Secret Service agents on Saturday night after a man armed with a shotgun tried to breach security, officials said.

A man armed with a shotgun fired at a Secret Service agent, an FBI official told Reuters. The agent was hit in an area covered by protective gear and not harmed, the official said.

All federal officials, including Trump, were safe. About an hour after Trump was rushed from the event, he posted on Truth Social that a “shooter had been apprehended.”

“Quite an evening in D.C. Secret Service and Law Enforcement did a fantastic job,” Trump added.

Shortly afterwards, he posted, “The First Lady, plus the Vice President, and all Cabinet members, are in perfect condition.” He said he would be holding a White House press conference on Saturday night.

Anthony Guglielmi, a Secret Service spokesman, said the service was investigating a shooting near the main screening area at the entrance to the event.

After the sound of shots, dinner attendees immediately stopped talking and people started screaming “Get down, get down!”

Hundreds of guests dove under the tables as Secret Service officers in combat gear ran into the dining room. Trump and the first lady had bent down behind the dais before being hustled out by Secret Service officers.

Many of the 2,600 attendees took cover while waiters fled to the front of the dining hall.

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Trump Cancels Envoys’ Pakistan Trip, in Blow to Hopes for Iran War Breakthrough

US President Donald Trump speaks on the day he honors reigning Major League Soccer (MLS) champion Inter Miami CF players and team officials with an event in the East Room of the White House in Washington, DC, US, March 5, 2026. Photo: REUTERS/Jonathan Ernst

President Donald Trump canceled a trip by two US envoys to Iran war mediator Pakistan on Saturday, dealing a new setback to peace prospects after Iran’s foreign minister departed Islamabad after speaking only to Pakistani officials.

While peace talks failed to materialize Saturday, Israeli Prime Minister Benjamin Netanyahu ordered his troops to “forcefully” attack Hezbollah targets in Lebanon, his office said, further testing a three-week ceasefire.

Trump told reporters in Florida that he decided to call off the planned visit by US envoys Steve Witkoff and Jared Kushner because the talks in Islamabad involved too much travel and expense, and Iran’s latest peace offer was not good enough for him.

Before boarding Air Force One on Saturday for a return flight to Washington, Trump said Iran had improved an offer to resolve the conflict after he canceled the visit, “but not enough.”

In a social media post, Trump also wrote there was “tremendous infighting and confusion” within Iran’s leadership.

“Nobody knows who is in charge, including them. Also, we have all the cards, they have none! If they want to talk, all they have to do is call!!!” he posted on Truth Social.

Iranian Foreign Minister Abbas Araqchi earlier left the Pakistani capital without any sign of a breakthrough in talks with Pakistani Prime Minister Shehbaz Sharif and other senior officials.

Araqchi later described his visit to Pakistan as “very fruitful,” adding in a social media post that he had “shared Iran’s position concerning (a) workable framework to permanently end the war on Iran. Have yet to see if the U.S. is truly serious about diplomacy”.

Iranian media reported that Araqchi had flown to Oman’s capital Muscat, saying he will meet with senior officials to “discuss and exchange views on bilateral relations and regional developments”.

Sharif wrote in a post on X that he spoke with Iranian President Masoud Pezeshkian about the regional security situation and told him that Pakistan was committed to serving “as an honest and sincere facilitator — working tirelessly to advance durable peace and lasting stability.”

Tehran has ruled out a new round of direct talks with the United States and an Iranian diplomatic source said his country would not accept Washington’s “maximalist demands.”

IRAN AND US AT AN IMPASSE

Washington and Tehran are at an impasse as Iran has largely closed the Strait of Hormuz, which normally carries one-fifth of global oil and liquefied natural gas shipments, while the US blocks Iran’s oil exports.

The conflict, in which a ceasefire is in force, began with US-Israeli airstrikes on Iran on February 28. Iran has since carried out strikes against Israel, US bases and Gulf states, and the war has pushed up energy prices to multi-year highs, stoking inflation and darkening global growth prospects.

Araqchi “explained our country’s principled positions regarding the latest developments related to the ceasefire and the complete end of the imposed war against Iran,” said a statement on the minister’s official Telegram account.

Asked about Tehran’s reservations over US positions in the talks, an Iranian diplomatic source in Islamabad told Reuters: “Principally, Iranian side will not accept maximalist demands.”

White House press secretary Karoline Leavitt had said the US had seen some progress from the Iranian side in recent days and hoped more would come over the weekend, while Vice President JD Vance was ready to travel to Pakistan as well.

Vance led a first round of unsuccessful talks with Iran in Islamabad earlier this month.

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Hezbollah Says Ceasefire ‘Meaningless’ as Fighting Continues in South

Israeli military vehicles and soldiers in a village in southern Lebanon as the Israeli army operates in it as seen from the Israeli side of the border, April 23, 2026. Photo: REUTERS/Ayal Margolin

Lebanon’s Hezbollah said a US-mediated ceasefire in the war with Israel was meaningless a day after it was extended for three weeks, as Lebanese authorities reported two people killed by an Israeli strike and Hezbollah downed an Israeli drone.

US President Donald Trump announced the three-week extension on Thursday after hosting Israeli and Lebanese ambassadors at the White House. The ceasefire agreement between the governments of Lebanon and Israel had been due to expire on Sunday.

While the ceasefire has led to a significant reduction in hostilities, Israel and Iran-backed Hezbollah have continued to trade blows in southern Lebanon, where Israel has kept soldiers in a self-declared “buffer zone.”

Responding to the extension, Hezbollah lawmaker Ali Fayyad said “it is essential to point out that the ceasefire is meaningless in light of Israel’s insistence on hostile acts, including assassinations, shelling, and gunfire” and its demolition of villages and towns in the south.

“Every Israeli attack… gives the resistance the right to a proportionate response,” he added.

Hezbollah is not a party to the ceasefire agreement, and has strongly objected to Lebanon’s face-to-face contacts with Israel.

BUFFER ZONE

The April 16 agreement does not require Israeli troops to withdraw from the belt of southern Lebanon seized during the war. The zone extends 5 to 10 km (3 to 6 miles) into Lebanon.

Israel says the buffer zone aims to protect northern Israel from attacks by Hezbollah, which fired hundreds of rockets at Israel during the war.

Hostilities between Hezbollah and Israel reignited on March 2, when the group opened fire in support of Iran in the regional war. The ceasefire in Lebanon emerged separately from Washington’s efforts to resolve its conflict with Tehran, though Iran had called for Lebanon to be included in any broader truce.

Nearly 2,500 people have been killed in Lebanon since March 2, the Lebanese health ministry says.

ISRAELI MILITARY WARNS RESIDENTS TO LEAVE TOWN

Lebanon’s health ministry said an Israeli airstrike killed two people in the southern village of Touline on Friday.

Hezbollah shot down an Israeli drone, the group and the Israeli military said. Hezbollah identified it as a Hermes 450 and said it had downed it with a surface-to-air missile.

An Israeli drone was heard circling above Beirut throughout the day on Friday, Reuters reporters said.

The Israeli military warned residents of the southern town of Deir Aames to leave their homes immediately, saying it planned to act against “Hezbollah activities” there.

Deir Aames is located north of the area occupied by Israeli forces, and it was the first time Israel had issued such a warning since the ceasefire came into force on April 16. Posted on social media, the Israeli warning gave no details of the activities it said Hezbollah was conducting in the town.

The Israeli military also said it had intercepted a drone prior to its crossing into Israeli territory, and that sirens were sounded in line with protocol.

WAR-WEARY RESIDENTS SEEK END TO FIGHTING

The continued fighting has angered war-weary Lebanese, who say they want to see a genuine ceasefire put a full halt to violence.

“What’s this? Is this called a ceasefire? Or is this mocking (people’s) intelligence?” said Naem Saleh, a 73-year-old owner of a newsstand in Beirut.

Residents of northern Israel had mostly returned to daily life, but expressed pessimism about the longevity of the ceasefire with Lebanon.

“I believe that the ceasefire is so fragile, and unfortunately it won’t stand long, in my opinion,” said Eliad Eini, a resident of Nahariya, which lies just 10 km (6 miles) from the border with Lebanon.

On Wednesday, Israeli strikes killed at least five people in the south, including a journalist.

Israel’s Ambassador to Washington Yechiel Leiter, in his opening remarks at Thursday’s talks, said “Lebanon should acknowledge the temporary presence of the IDF (Israel Defense Forces) and the right of Israel to defend itself from a hostile force that is firing on the population.”

Lebanon’s Ambassador to the United States Nada Moawad, in a written statement sent to Reuters, called for the ceasefire to be fully respected and said it would allow the necessary conditions for meaningful negotiations.

Lebanon has said it aims to secure the full withdrawal of Israeli troops from its territory in broader talks with Israel at a later stage.

Trump said on Thursday that he looked forward to hosting Israeli Prime Minister Benjamin Netanyahu and Lebanese President Joseph Aoun in the near future, and said there was “a great chance” the two countries would reach a peace agreement this year.

Hezbollah attacks killed two civilians in Israel after March 2, while 15 Israeli soldiers have died in Lebanon since then, Israel says.

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