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‘Married to the Mob,’ but under a chuppah: A new memoir details a Jewish family’s crime ties
(New York Jewish Week) — The Geiks weren’t your typical Bronx working-class Jewish family.
One brother ran a mob-protected trucking company in Manhattan’s Garment District. Another brother, an NYPD detective, chauffeured organized crime couriers around the city with illicit cash. Their kid sister visited a Las Vegas casino where the tween was set up with a couple of slot machines in a private room.
And a close family friend was sent up the river for killing a notorious Jewish gangster.
Meet the family whose close ties to Jewish gangsters are chronicled in “Uncle Charlie Killed Dutch Schultz,” a memoir just published by Alan Geik.
Dutch Schultz was the mob name of Arthur Flegenheimer, the Jewish bootlegger and numbers racket kingpin who left this mortal coil in October 1935 at the Palace Chop House in Newark. The triggermen were two Jews, members of the organized crime group Murder Inc. Mendy Weiss and Charles “Bug” Workman, the Uncle Charlie of the memoir’s title, did the hit.
Workman, who reportedly killed more than 20 people before pleading guilty to the murder of Dutch Schultz, was not a blood relative of author Alan Geik. But Workman grew up with Geik’s father on the Lower East Side and was so close to the Geik family he was considered an uncle. The author was in his 20s when he first met Workman, after the hitman was released from a New Jersey prison in 1964.
“I would never think of calling him anything but Uncle Charlie,” said Geik, 80, a retired TV producer and radio host who lives in Las Vegas.
In addition to diving deep into Workman’s story, the book also explores how Jewish mobsters and their hangers-on fought antisemitism, beat up Nazis and helped a fledgling Israel acquire arms for its War of Independence.
“These were people, from the first generation of Jews in America, who fought back against antisemitism in the streets,” Geik said. “Their parents fled the pogroms of Eastern Europe. They were not going to let it happen again and they didn’t.”
Geik’s book joins a crowded shelf of histories and memoirs of the Jewish mob, including “But He Was Good to His Mother: The Lives and Crimes of Jewish Gangsters,” by Robert A. Rockaway, and “Tough Jews: Fathers, Sons, and Gangster Dreams,” by Rich Cohen. Like those books, Geik’s family history provides a sort of reverse image of typical Jewish immigrant stories: Instead of scrapping their way up from New York’s Jewish enclaves into retail and the professions, Geik’s family joined a criminal counterculture.
Books such as Geik’s “really put a personal experience to this whole world that we all know about, the world of New York mobsters,” said Larry Henry, author of a monthly column for the Mob Museum in Las Vegas. “The public’s appetite for mob stories is insatiable.”
“Uncle Charlie Killed Dutch Schultz” describes a tangled family tree ripe with, well, rotten apples. Geik’s father, Lou, was not actually in the mob but did reap benefits from his ties with organized crime, Alan concedes. Lou Geik was one of several individuals who delivered mob cash to Workman’s family over 23 years.
“Uncle Charlie felt indebted to my father,” said Geik.
The author’s father is cited as a source for many of the anecdotes included in the memoir. Geik said that while his father’s business relied on mob protection, Lou Geik didn’t have “that extra whatever-it-took to be a really hardened criminal” — a trait, he said, his own older brother Bernard also lacked.
“My brother always wanted to be a gangland figure,” said Alan Geik. “So, instead my brother became a policeman.”
An ultimately very corrupt policeman. Bernard Geik joined the force in 1962 and resigned in 1971 after serving in the notorious Special Investigative Unit, which, as depicted in the book and the motion picture “Prince of the City,” devolved into an extortion ring. After resigning from the NYPD, Bernard Geik was arrested for bribery and bribe-taking in 1974. He reportedly pleaded guilty but served no time.
The disgraced detective went to work at his father’s trucking company. According to the author, his brother was one of the detectives provided by a supervisor to drive their Uncle George and other mobsters around town when they were transporting mob money in New York.
Uncle George Gordon was a real uncle. Gordon is allegedly one of the gangsters the actor George Raft modeled himself after for his roles in 1930s and ’40s crime melodramas. For decades, beginning at a casino and speakeasy near the Hudson River in midtown Manhattan, Gordon had a big hand in organized crime’s gambling operations, supervising enterprises in Florida, the Midwest, Las Vegas and Havana.
Alan Geik isn’t the only keeper of his family’s convoluted story. His sister Iris has her own memories of growing up mob-adjacent, such as when she and her parents were Gordon’s guests at the Stardust Hotel in Vegas when the mob was running its casino and skimming cash from the profits. Gordon wanted Lou Geik to work there.
According to Iris, Gordon posted a guard outside a private room in which she had been ensconced with a couple of slot machines. The 13-year-old was “mesmerized” by the slot machines. Her mother was initially unaware of what was going on.
“I was having a blast,” Iris Geik said. “I’ll never forget when the door flung open and my itty-bitty mother came in with a big guard behind her. She immediately made me stop [playing with the slot machine] and give back the money I had won.”
Iris Geik, now a privacy lawyer in the Boston area, has written hundreds of pages of her own memoir about the wives and girlfriends of the Jewish gangsters, tentatively titled, “The View From the Women’s Table.”
“Their lives were complex but they were also heimische Jewish women,” she said, using the Yiddish word for cozy and familiar. She and her father eloped because they were a mixed couple: Her mother Reba was a Sephardic Jew and her father was Ashkenazi.
Geik remembered that as a child she noticed a newspaper article about a family friend being arrested. She said, “Mom! Mom! Look, we’re famous.” To which her mother replied, “That’s infamous, dear.”
Geik said that on several occasions her mother observed: “There are no second-generation Jewish mobsters. Jews don’t make gangsters out of their children.”
Reba Geik had been involved in caring for two of Iris’ aunts who lived in Brooklyn while they were dying. Those acts of kindness had a profound impact on Uncle George, the casino supervisor.
After the aunts passed away, Gordon always stood when Reba entered a room, Iris said. “My mother was very honored by that because he was such a big shot.”
Throughout her life, Reba Geik remained close to Sylvia Lorber, a friend from her teenage years. Lorber was the only mob mistress her mother would spend time with, said Iris. Lorber was the paramour of two Jewish gangsters: Benny Kassop, the brother of Murder, Inc. gunman Sammy Kassop, and Sam “Red” Levine, an observant Jew who wore a kippah under his fedora. Levine won the affection of Lorber while the Kassop brothers were in Sing Sing, the maximum-security prison in Ossining, New York.
“Sylvia was a hell of a lot of fun but my mother worried about her,” Iris said. “Sylvia told me her stories, which were kind of glamorous when she was young but sad when she was older.” After spending 20 years with Levine, Lorber couldn’t attend his funeral. Sylvia Lorber stopped talking to Reba Geik in her last years.
Jewish gangsters do, on occasion, display some altruism in Alan Geik’s memoir. Take Moe Dalitz, the head of the Cleveland Syndicate. He was a major bootlegger during Prohibition whose flotillas of illegal liquor on the Great Lakes came to be known as The Little Jewish Navy. His family ran legitimate laundry businesses in Boston and Detroit. Too old to be drafted during World War II, he enlisted at the age of 42 and was commissioned as a lieutenant. Dalitz ran the military laundry service on New York’s Governor’s Island — but declined to bunk in the island’s barracks, opting instead to stay at a swanky hotel overlooking Central Park.
Then there was Johnny Eder, a major source for Geik’s narrative. Eder was part of the Lower East Side teenage crime crew that included Uncle Charlie and Uncle George. As an adult he was a major fence for stolen jewelry and always had a bag of stolen rings on him. Eder also had many connections at City Hall and in the Brooklyn District Attorney’s office.
According to Geik’s account, Eder was the mob’s representative to the Haganah, the Jewish paramilitary force in Palestine. Eder arranged meetings in the noisy kitchen of the Copacabana, a mob hangout, between Haganah agents and mobsters and others described as “former wartime U.S. intelligence agents” working to secure weapons for Israel’s War of Independence. (The late Teddy Kollek, Jerusalem’s longtime mayor, would tell a story about passing cash to an intermediary at the Copacabana, who brought the money to an Irish sea caption with a ship full of munitions bound for the Holy Land. The bagman, according to Kollek, was Frank Sinatra.)
Alan Geik has a very personal connection to the creation of the Jewish state. His late wife Nina was the daughter of Lou Lenart, a World War II fighter pilot who served in the U.S. Marines. Geik’s memoir details how the elder Lenart was part of the group of men transporting surplus fighter planes and other weapons to Palestine for use in Israel’s War of Independence. Lenart’s story was featured in Nancy Spielberg’s 2014 documentary “Above and Beyond,” about the creation of the Israeli air force.
The story of how Jewish gangsters used some violent muscle against Nazi sympathizers in New York has been told before in historical accounts, but one episode in Geik’s memoir is particularly dramatic. A pair of Jews attended a Bund rally at Camp Siegfried on Long Island, a summer camp that taught Nazi ideology, and were offered a ride back to the city by a Nazi sympathizer who they ended up beating senseless in Brooklyn.
Alan Geik was not really hungry when he met Meyer Lansky at a Central Park hotel in the late 1950s. The gangster asked the 15-year-old nephew of George Gordon if he wanted a pastrami sandwich. Geik declined. Then Lansky, who struck Geik as an “older Jewish man who I knew was really powerful,” suggested that they split one. It was an offer that Geik did not refuse.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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