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NYC public schools don’t have the final two days of Passover off next year. A petition is trying to change that.
(New York Jewish Week) – New York City educators and parents are protesting after the city announced that public schools would be open for part of Passover next year, breaking from a longstanding tradition.
The eight-day holiday has overlapped virtually every year with the city’s spring break since 1973, when Jewish teachers successfully lobbied to guarantee the alignment.
But next year, Easter and Passover are separated by three weeks, making it impossible for the city’s weeklong school recess to overlap with both of them. The school-year calendar released last Friday revealed that the NYC Department of Education had scheduled the final two days of the holiday, April 29 and 30, as school days.
Because those days are Jewish holidays, when certain activities are prohibited according to Jewish law, observant educators and students would not be able to attend. The departure from tradition has put those people in a difficult situation, in part because educators have limited flexibility to take days off under their union contract.
“I’m religious and I am required by my religion to take those days off, regardless of whether we have school or not,” Yocheved Diskind, an occupational therapist at a public school in West Harlem, told the New York Jewish Week. “So now I have to take two extra days off and I don’t get paid at all for them.”
Diskind is one of around 1,500 people to have signed a petition calling on the city to extend the spring recess to include the Passover holidays.
“At a time when the values of inclusion are under attack, respecting the full observance of the Passover holiday should not be dependent on its proximity to Easter on the calendar,” says the petition, whose first signatories are from the occupational and physical therapists’ chapter of the United Federation of Teachers.
The pushback comes at a moment when the structure of the school year is being contested on several fronts. In a bid for inclusion, the education department has recently added holidays from multiple traditions to the school calendar — including the Muslim holidays of Eid al-Fitr and Eid al-Adha; the Chinese Lunar New Year; Juneteenth and, potentially in the future, the Hindu festival of Diwali. Depending on how each holiday falls, the new days off can put pressure on the city to meet a 180-day minimum set by state law.
At the same time, the city education department and its teachers union negotiate annually over when teachers must work, and the city’s goal is to maximize the time that teachers are required to be in the classroom. Next year’s school calendar includes 185 required workdays for educators, including 182 instructional days, leaving some in the union concerned that members are being exploited.
“They used to build in an extra two or three days: In case they had to cancel for snow days, they would still reach 180 days. But since the pandemic, snow days are all remote days,” Diskind said. “So there’s no reason to build in even an extra two days into the calendar without extra compensation.”
The city, meanwhile, says it negotiated the new calendar with the union and that the holidays that are required contractually to be days off are. About the end of Passover, Nathaniel Steyer, the DOE press secretary, told the New York Jewish Week that the union “never ever brought this up” in negotiations about the calendar.
The UFT did not respond to repeated requests for comment by press time.
“There is no precedent for giving all days of Passover with a split,” Styer said in a statement. “There has been a split three times in recent memory — with the last night falling on the weekend. It is in our labor agreements that only the first two days of Passover and Good Friday are covered. Spring Recess is not in our labor contracts, but we generally attempt to cover most of Passover & Easter, when they are aligned on the calendar.”
New York City is among the rare school districts where Jewish holidays have been baked into the school-year calendar. For decades, the city had so many Jewish teachers and students that having classes on major Jewish holidays was a fool’s errand. The 1973 agreement around Passover came as the number of Jewish students and teachers was dwindling.
Now, the district has relatively few observant Jewish students; Orthodox schoolchildren in the city almost all attend private schools. But there are significant numbers of Orthodox education department employees, including in support services such as speech and occupational therapy. (The petition notes that students who attend school on Passover might have to do so without the support of these providers.) And the expectation not to have school on major Jewish holidays has largely survived, at times resulting in quirky calendars, such as a five-day gap between the first and second days of school in 2010.
The school calendar departed from the 1973 Passover agreement only once, in 1986, according to the petition. That year, Passover and Easter were not close in time, and adding two additional days off would have taken the district below the state requirement. Teachers then were given blanket approval to take the days as personal days, the petition says.
Diskind, the occupational therapist in West Harlem, explained that teachers could take the two days of Passover as personal days next year but would be left with only one discretionary day for the rest of the school year. They could also take time off without pay, an option that some Jewish educators exercise when other Jewish holidays fall on school days, but doing so has financial repercussions. (During the next school year, the fall Jewish holidays all land on weekends except for Yom Kippur, when schools are closed. Shavuot, the two-day spring festival, falls midweek in June.)
“Most people choose to take an unpaid day off because you generally need to use personal days for other reasons that would not be excused throughout the year,” Diskind said. “In the long term, unpaid days also require you to stay longer in order to reach your pension.”
Districts around the country have contended with how to accommodate religious observances — and not everyone believes the solution is ever to close schools at all.
David Bloomfield, an education professor who was a parent leader in New York City when his own children attended its public schools, told the Jewish Telegraphic Agency in 2020 that he thought districts should ramp up their protections for students and teachers who miss school for religious reasons instead of trying to adjust the calendar to please everyone.
“With the growth and sensitivity toward diversity, it’s one thing for a hermetic community to observe its traditions,” Bloomfield said. “But as we become more diverse, we have a harder time accommodating all of those important ceremonial obligations.”
“New York City is home to a diverse population, including 1.6 million Jews. People who celebrate Passover are a part of the rich fabric of our city,” says the petition. “The Passover holiday should not be an arena for givebacks and increased instructional days without compensation.”
“The proposed DOE calendar is especially disturbing in light of the increase in anti-Semitic rhetoric and attacks in recent years, particularly in New York City,” it also noted.
The number of anti-Jewish hate crimes in the first five months of the year was 100, according to data released this week by the New York Police Department, showing a 25% decline from 135 during the same period last year. Jews accounted for the victims of half of all hate crimes in the city last year and remain the most-targeted group, according to the police data; two men recently pleaded guilty to hate crimes related to a high-profile 2021 attack on a Jewish man who was beaten while walking to a pro-Israel rally.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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