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‘Stop Cop City’ activists infuse Jewish rituals into their protest against Atlanta’s planned police training center
(JTA) — As the sun set on Feb. 5, signaling the start of Tu Bishvat, a group of Jews carried shovels into the South River Forest southeast of downtown Atlanta.
In the day’s declining light, they planted saplings — seven paw paws, three fig and two peach — to honor the holiday, Judaism’s “new year of the trees.” They recited the Shehechiyanu prayer, and a rabbi led them in singing “Tzadik Katamar”: “The righteous shall flourish like the palm tree and grow like a cedar in Lebanon,” from Psalm 92.
The traditional holiday observance doubled as a protest against “Cop City,” the name that self-described “forest defenders” have given the city of Atlanta’s plan to build a $90 million, 85-acre police and fire training center on 300-plus acres that it owns just over the city line in DeKalb County, Georgia.
Two years into protests against the plans, a “week of action” that began over the weekend swelled the protesters’ ranks and brought an even greater police presence to the site of the planned training center. On Sunday night, a group of activists broke from a nonviolent protest, burning police vehicles and, police said, throwing rocks at officers. Dozens of people were arrested.
The violent turn throws into question other plans for the week, which include a Purim celebration on Monday night and a Shabbat service on Friday, the latest Jewish milestones in nearly two years of controversy and confrontation.
“They’re living Jewish values more legitimately, more sincerely than some of the biggest institutions,” said Rabbi Mike Rothbaum of Atlanta’s Reconstructionist Congregation Bet Haverim, of the Jewish protesters. Rothbaum attended the Tu Bishvat event and is scheduled to lead this week’s Shabbat service; he was speaking before the weekend’s events.
Comparing their worship to a mishkan, the portable sanctuary that the Israelites carried in the desert, Rothbaum said of the protesters, “They go to shul at ‘Cop City.’”
A sukkah constructed in October 2023 at the “Cop City” protest site in the Atlanta forest was destroyed in a police raid in December. (Courtesy of Jewish Bird Watcher Union)
Until about 200 years ago, South River Forest was home to the Muscogee (Creek) tribe, who called it Weelaunee — “brown water,” the name painted on protest banners strung between trees. White settlers drove out the Muscogee, and the land later became a slave plantation, a Civil War battlefield and a city prison farm. Portions have been a police firing range and used for explosives disposal, and it has also been the site of illegal dumping.
In April 2021, Atlanta announced plans to build a police training facility in the forest. Opponents immediately launched a protest. They oppose the redirection of natural resources to the police and want the forest maintained as a natural sanctuary.
After two years as a primarily local issue, national and international attention spiked on Jan. 18, when a protester camped in the woods was killed during what police called a “clearing operation.” The Georgia Bureau of Investigation said Manuel Paez Teran fired a handgun, wounding a Georgia State Police trooper, then was killed by return fire. An independent autopsy reported that the 26-year-old known as “Tortuguita” was struck by at least 13 rounds. An Atlanta police vehicle was torched in a subsequent protest downtown. Charges against more than a dozen of those arrested include violating the state’s domestic terrorism statute.
Across Intrenchment Creek from the city property is a DeKalb County park that bears the waterway’s name and is the subject of an associated protest. Much of the “Stop Cop City” activity has taken place in the 136-acre Intrenchment Creek Park. Legal challenges are pending against a land swap in which the county gave 40 acres to the now-former owner of a film studio, whose crews leveled trees and tore up a paved path until a judge issued a stop work order.
Conservation groups and community organizations in the surrounding majority Black neighborhoods fear that any development will degrade the tree canopy in Atlanta — which calls itself the “city in the forest” — and exacerbate flooding in low-lying areas.
The larger, decentralized protest movement includes a number of Jews, most in their 20s and 30s, who have made their stand by holding Jewish rituals in the forest, some under the banner of the “Jewish Bird Watcher Union.” They have held Shabbat services, performed the Tashlich ritual on Rosh Hashanah, slept in a sukkah during Sukkot, lit Hanukkah candles, and planted trees on Tu Bishvat. Prayer books were adapted for Shabbat and the High Holidays, with illustrations by the Jewish artist Ezra Rose.
Digital fliers advertising Jewish activities during a “week of action” by protesters opposing Atlanta’s planned police training facility. (Shared on social media)
Most of the Jewish events have been held in Intrenchment Creek Park. At the entrance, signs attached to a crumpled gazebo denounce the “film site” property owner. Improvised memorials and slabs of stone bearing spray-painted slogans dot the parking lot. To frustrate machinery drivers, some trails were blocked by barricades formed from downed trees, discarded tires and anything else handy.
The day before Tu Bishvat, three of the young Jewish activists met with a reporter, in an unheated community center a short drive from the forest. Expressing concern about their personal security, given the heated atmosphere around the issue, they spoke on condition that they be identified only by their first names and that their photographs not appear.
Cam, 24, is a labor union activist who grew up in Atlanta, attending Conservative and Reform congregations. Ray, 24, is a software engineer and Georgia Tech graduate, who grew up attending a Reform synagogue in Maryland. Ruth, in her late 20s, works in “regenerative landscaping” and moved to Atlanta with her Israeli family as a child. All said they feel disconnected from the mainstream Jewish community in Atlanta, religiously, politically and ideologically.
“Mainstream Judaism has completely lost touch with the radical history and radical tradition of the Jews,” Ruth said. “The things I like about Judaism, I want to live them in real life.”
She added, “When Sukkot came around and we built a sukkah in the forest, this is the closest I’ve been to relating to the story of traveling, of being in the desert and sleeping under the canopy.”
A makeshift memorial for environmental activist Manuel Paez Teran, who was allegedly killed by law enforcement during a raid to clear the construction site of a police training facility that activists have nicknamed “Cop City” near Atlanta, Georgia, as seen Feb. 6, 2023. (Cheney Orr/AFP via Getty Images)
Upwards of 50 to 60 Jews have participated in the forest-based worship, and hundreds of people have streamed into the “living room” section of the woods. “I don’t know if they’re all gathering for Shabbat or not but they all gathered around with us and listened to us sing prayers and light candles,” Ray said.
Rothbaum said he admired what he saw the Jewish protesters doing. “Whatever your opinion of the activists at ‘Cop City,’ you have to admire their commitment,” he said, adding, “These kids are reacting to the assimilation of a great heritage of meaning and justice.”
The sukkah survived for two months past the end of Sukkot, until a Dec. 13 police raid against encampments on both sides of Intrenchment Creek. A photo posted on Twitter showed the dismantled poles and torn sheets. The disappearance of the large menorah from the Intrenchment Creek parking lot after Hanukkah was blamed on crews working for the film site owner.
May the candle lights of Khanukah ignite the flames of rebellion. @defendATLforest pic.twitter.com/kdh6mqhMHY
— Fayer – פֿײַער (@FayerAtlanta) December 22, 2022
The morning after Tu Bishvat, city and county SWAT teams, along with state police, were deployed as construction equipment was brought into the police training center site. Two weeks later, at a Shabbat dinner in the forest following the Jan. 18 raid, attendees recited a Mourner’s Kaddish for Manuel Paez Teran and sang the traditional prayer “Oseh Shalom Bimromav” — “They who make peace in their high places.”
The Jewish activists see parallels between their activism on the Israeli-Palestinian conflict and what’s happening in their local forest.
“Anti-Zionism was a major part of what brought us together in the first place, even before the forest movement,” said Cam, who said he saw the two issues as “related struggles.” Opposing Israel is “a big part of what leads us to feel alienated from most mainstream Jewish communities and the inability to be accepted there, and the necessity of forming our own.”
Ruth participated in activism on behalf of Palestinians while visiting family in Israel last summer. “I was hearing and seeing old ancient olive orchards that were destroyed, burned or cut by settlers in order to disempower Palestinians from living there,” she said. “It made me really feel, like, defend the forest everywhere.”
Atlanta officials say they do not plan to defile the forest and argue that the city’s police training facilities are inadequate. The planned complex would serve the police and fire departments, the 911 call center and K-9 units. It would include a shooting range, a “mock city” (with a gas station, motel, home and nightclub) and a “burn building.” The remainder of the land will be developed for recreational use, officials say.
“This is Atlanta and we know forests. This facility will not be built over a forest,” Atlanta Mayor Andre Dickens said at a January news conference. “The training center will sit on land that has long been cleared of hardwood trees through previous uses of this site decades ago.”
Activists accuse the city and county of a lack of transparency throughout the process. In a February interview with the Atlanta Journal-Constitution, Dickens conceded that the city could have done a better job selling the project. “We didn’t do that. And because we didn’t do that it started getting painted by anybody that had a brush,” he told the newspaper.
The mayor’s words have not deterred activists, whose goal is nothing less than cancellation of the project.
“They have destroyed a lot of the beauty already,” Cam said. “They have created this place of desolation and death and destruction, and that is in opposition to our task as Jews to create a world of beauty and joy and holiness. By coming to this place and planting trees, we are reclaiming it, making a place of peace and joy.”
Rabbi Mike Rothbaum, seen here in Massachusetts in 2017, is an Atlanta rabbi who has participated in “Cop City” protests. (Jonathan Wiggs/The Boston Globe via Getty Images)
The local Jewish protesters have lately gotten a boost from a progressive Jewish organization based in Philadelphia. The Shalom Center launched in the 1980s to oppose nuclear proliferation and now focused largely on climate justice.
“Our sacred text is called ‘The Tree of Life,’” wrote the center’s founder, Rabbi Arthur Waskow, and national organizer Rabbi Nate DeGroot in a Feb. 28 letter to Georgia Gov. Brian Kemp that noted Jewish law’s prohibition on uprooting trees. “We pray that the trees of the Weelaunee Forest remain trees that support the flourishing of sacred life for generations to come.”
Rothbaum said he was inspired by the young Jewish activists. “They are reminding us of the Jewish values that come to us through Torah, through the rabbinic writings, that are timeless,” he said. “They are reminding us of what we’re supposed to be. And we owe them a debt of gratitude.”
Ruth had a message for Atlanta’s Jewish congregations and communal organizations, most of which have not engaged publicly on the issue: “I would invite them to join us, to put their Jewish values into action,” she said. “Everything we’re doing here is really Jewish.”
—
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California lawmakers pass bills to address antisemitism, deem ‘Jewish’ an ethnicity, and protect religious observance
(JTA) — California is poised to become the first state to deem “Jewish” an ethnic and racial identity, after lawmakers gave final approval to the groundbreaking legislation on Monday.
The SB 1387 bill, which would expand the definition of ethnicity “to include Jewish identity” in demographic data collection, will now head to the governor’s desk. If the legislation becomes law, state agency forms that allow for voluntary disclosures of ethnicity or race would also need to offer a “Jewish” option.
Both the State Assembly and Senate granted final approval to the bill in the last few hours of California’s 2026 legislative session, which concludes at the end of the day on Monday. Gov. Gavin Newsom, a Democrat, has until Sept. 30 to sign bills into laws or veto them.
The SB 1387 ethnicity legislation has been a priority among many California Jewish organizations, who argue that Jewish peoplehood should be connected to much more than just religion — and that the law should reflect that understanding.
This bill, which would take effect in 2030, would affect forms issued by agencies ranging from public schools to unemployment offices to prisons. Data collected would serve to inform research initiatives, identify disparities and guide policy decisions, while banning the disclosure of personal information, per the bill.
Joining SB 1387 in heading to the governor’s desk are five other bills that are relevant to the state’s 1.2 million Jews and that had the support of the Jewish California coalition.
On Sunday, the legislature passed AB 1853, a bill that bars threatening false and misleading information from California voter guides. Jewish California, which represents 43 organizations, praised the legislation’s advancement, stressing that 54 Jewish groups voiced their support for the bill within 48 hours of its introduction.
“Hate speech does not belong in a state-approved document paid by tax dollars,” David Bocarsly, CEO of Jewish California, said in a statement.
“AB 1853 boldly declares that our state’s official election documents can’t be used to spread conspiracy theories and bigotry,” added Bocarsly, whose coalition was not only a sponsor of this bill but also of SB 1387.
Also on Sunday, lawmakers approved AB 2664, the Safe Worship Zone Act, which would create a 100-foot zone around the entrances of houses of worship, where no one would be able to come within 8 feet of a congregant without their consent.
The bill, which received the backing of a wide-ranging interfaith coalition, is modeled after Colorado’s bubble zone law that offers patients protection around reproductive health clinics.
“The rise of antisemitism is undeniable, and our communities must be protected,” Democratic Assemblymember Rebecca Bauer-Kahan, the bill’s author, said in a statement.
“AB 2664 gives communities an important tool to push back against harassment and intimidation and protect the sanctity of our houses of worship,” Bauer-Kahan added.
Meanwhile, on Thursday, the legislature approved AB 395, which would require government agencies, K-12 schools and public universities to avoid scheduling major events or meetings on days “that members of the public would be unable to participate or be present due to the ritual observance of a religious, cultural, or ancestral holiday.”
Among the Jewish observances that would be codified on a list of such holidays are Rosh Hashanah, Yom Kippur and the first and last two days of Passover.
“For too long and in too many communities, religious minorities and other people of faith have been asked to make difficult choices on the days that matter most to them,” Democratic Assemblymember Jesse Gabriel, the bill’s author, said in a statement.
“This legislation would help to prevent that injustice and ensure that Californians of all backgrounds can fully participate, particularly when important decisions are being made,” added Gabriel, who chairs the California Legislative Jewish Caucus.
Lawmakers on Thursday also approved another Gabriel bill, AB 1836, which seeks to close a gap in the current structure of the California State Nonprofit Security Grant Program. Because the program allocates security funds only for a nonprofit’s physical building, off-site events like menorah lightings on Chanukah were not eligible.
A fifth bill relevant to the Jewish community, AB 1763, is also heading to Newsom’s desk, after passing in the legislature last Tuesday. This bill would include religious holiday observance as a type of excused absence in schools, without requiring a written request from a parent or guardian.
This article originally appeared on JTA.org.
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Massachusetts progressive Markey, a longtime Israel critic, expected to rout centrist challenger
(JTA) — Massachusetts incumbent and Israel critic Sen. Ed Markey, 80, is expected to handily fend off the more moderate 47-year-old Rep. Seth Moulton on Tuesday, in the state’s Democratic Senate primary.
Although polls project that Markey, a progressive stalwart, will retain his seat, this race began as a neck-and-neck battle between the old and new guard. Yet in contrast to many recent primaries, the junior candidate in this case is the more centrist of the two.
If current numbers hold, Markey could go from leading Moulton by just single digits two months ago, to trouncing him by 30 percentage points. The incumbent recently “opened a large lead,” with the University of New Hampshire’s Bay State Poll projecting a 63% to 28% victory. That’s a dramatic shift from June, when the survey estimated a 41% to 35% margin. Since then, according to Bay State, Moulton lost moderate support while Markey consolidated socialist and progressive backing.
The University of Massachusetts Amherst offered similar predictions, placing Markey far ahead of his competitor, 60% to 32%. Emerson College Polling, meanwhile, showed a comparable lead for Markey, with the incumbent at 60% and Moulton at 33%.
“At the end of the day, one of the reasons for Moulton’s flame-out is that he had no case to make other than ‘I’m younger than Ed Markey,’” Jeff Robbins, a Boston-based attorney and former Senate investigative counsel, told the Jewish Telegraphic Agency.
“He wasn’t able to obscure that very well,” added Robbins, who also served as delegate to the United Nations Human Rights Commission under President Bill Clinton. He also began organizing rallies in support of Israel in 2012, during his time serving as chairman of the New England Board of the Anti-Defamation League.
Markey began serving in the U.S. House of Representatives 50 years ago, staying in that role until he was elected to the Senate in 2013. During his time in the House, he was a member of the Congressional Progressive Caucus, and in the Senate, he has voted for multiple resolutions aimed at cutting military aid and munitions sales to Israel.
Moulton, meanwhile, was born two years after Markey arrived on Capitol Hill. He has been serving in the U.S. House since 2015 and has been critical of both the Democratic socialist agenda and the aging establishment, instead calling for “new energy, new ideas and leaders willing to put people over politics.”
He established the Serve America PAC in 2017 to support the campaigns of “military veterans, other service-driven candidates and next generation leaders” in the 2020 election cycle. The Boston Globe recently threw its support behind Moulton, calling for “new vision and vigor” in “an aging, ailing and deeply unpopular Democratic Party.”
Yet a recent New York Times piece described Moulton as a “rebel without a cause,” who has “tried to drift where he thinks the political winds are blowing.” One such drift relates to his breakup with the American Israel Public Affairs Committee last October, when he announced that he would be “returning AIPAC donations and refusing to accept any donations or support from them.”
“In recent years AIPAC has aligned itself too closely with Prime Minister Netanyahu’s government,” Moulton said. “I’m a friend of Israel, but not of its current government.”
Track AIPAC, a group that documents political spending by pro-Israel lobbies, declared in response that “returning AIPAC’s blood money is better late than never.” The group demanded that Moulton call the war in Gaza a genocide and “stop writing blank checks” to Israel’s “tyrannical regime.”
Citing Federal Election Commission records, Track AIPAC found that pro-Israel PACs have spent about $101,500 on Moulton over his career — a relatively modest amount for a six-term congressman..
“It is clearly the safe thing to do, if you are running for a nomination in the Democratic Party, to aggressively distance yourself from Israel,” said Robbins.
He described the situation as “reflective of the reality that we have seen play out in spades over the last year,” in which Democratic candidates are “running for the hills about AIPAC and treating it as a boogeyman.”
Not only was Moulton’s decision insufficient to recruit AIPAC detractors to his campaign, but it also rattled many members of the Jewish community.
Political scientist Samuel Abrams at the time described the decision as “the moment when an ambitious, mainstream Democrat concluded that distancing himself from the organized Jewish community is a political asset, not a liability.”
“In today’s Democratic ecosystem, the act of rejecting traditional Jewish institutions has become a badge of progressive credibility,” wrote Abrams, a senior fellow at the American Enterprise Institute, a center-right public policy think tank.
David Frum, a writer for The Atlantic and former speechwriter for President George W. Bush, suggested that Moulton was “opening the door *just a little* to anti-Jewish feeling,” In other words, Moulton would seek to win his primary by borrowing some “Mamdani energy,” Frum added, referring to the popular progressive mayor of New York City, Zohran Mamdani.
“If you want to have a prayer of being elected in a Democratic primary in this country, you had better be able to say, ‘I don’t take money from AIPAC. In fact, I never heard of it before,’” Robbins said.
But he stressed Moulton’s 30-point lag in the polls has nothing to do with Israel and everything to do with his opponent’s political shrewdness and refusal to allow anyone “to run to the left of him.”
Markey is not new to staving off a younger, center-left candidate. In 2020, at 74, he defeated the then-39-year-old Rep. Joe Kennedy III — marking the first loss for a Kennedy in a Massachusetts election, according to the Cook Political Report.
If the current polls prove accurate, Tuesday’s race could “mirror Markey’s successful ‘peak-late’ approach to winning in 2020,” Spencer Kimball, executive director of Emerson College Polling, said in a statement. “Younger voters appear more likely than older voters to support Markey, suggesting the campaign did not create the generational divide Moulton may have anticipated.”
As for Moulton’s relationship toward American Jews, he has historically denounced hate crimes and voted for resolutions on antisemitism. He also condemned Claudine Gay, former president of his alma mater, Harvard University, when she refused to say that calling for the genocide of Jews would violate the institution’s code of conduct.
Prior to his rejection of AIPAC money, Moulton’s stance on Israel was fairly balanced, with consistent messages on Israel’s right to defend itself, alongside criticisms of the country’s military operations in Gaza and calls for expansions of humanitarian aid.
Moulton’s objections have paled in comparison to Markey’s stance, which has ranged from demanding an end to arms sales to accusing the country of committing war crimes.
Markey did condemn Hamas’s Oct. 7, 2023 attack on Israel as terrorism, continuing to deplore the “dark day” as “heinous” in a statement two years later. But in that same statement, he also stressed that “more than 65,000 Palestinians have lost their lives in the brutality of the war in Gaza” and called “to stop the bloodshed.”
However, the senator didn’t always disapprove of Israel.
“For a long time he was right there with the Jewish community,” Barry Shrage, a professor of practice at Brandeis University and the longtime former president of the Combined Jewish Philanthropies of Greater Boston, told JTA.
In fact, Shrage and Robbins recalled in a recent Boston Herald column that during a November 2012 Hamas-Israel conflict, Markey asked them to help him organize a pro-Israel rally. The event, they wrote, was “full of appreciation for the fundamental fact that Israel is surrounded by non-state and state actors committed to annihilating it.”
But less than two years later, the tides had turned. After winning a 2013 special election to serve out the remainder of John Kerry’s Senate term, Markey then faced a general election in 2014 for a full Senate term. That summer, Hamas rockets rained down on Israel again, and the military responded to the attacks, as it did in November 2012.
Robbins said that when he and his colleagues decided to organize another rally in support of Israel at the time, he reached out to Markey.
“He ducks. He dodges. He doesn’t return the phone calls. He doesn’t return the emails,” Robbins recalled. “He had calculated correctly that it was not in his interest to have anything to do with Israel anymore.”
Shrage echoed these sentiments, observing that “it turned out to be at least from a political standpoint, if not from a moral standpoint, the right path.”
“It’s not a surprise that Markey is separating himself from Israel in every way that he can,” he added.
Looking toward the future, Shrage said that he had some hope for a turnaround on Israel in the Democratic party if, perhaps, a recent progressive primary winner lost against a Republican in the general election. Some possible examples could include Senate candidates Angie Nixon in Florida or Abdul El-Sayed in Michigan.
While Robbins agreed that a loss for El-Sayed could give a slight bump to Democratic supporters of Israel, he was pessimistic about the long-term ability to reverse the party’s increasing hostility toward the Jewish state.
“The only conceivable trigger for a walking back of this trend would be some massacre of Israelis so terrible that even the left would have to concede that Israel had the right to do what it did,” Robbins said.
“The problem with that is, it’s already occurred,” he added.
This article originally appeared on JTA.org.
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‘Jews.com’ is posted on billboards across NYC — meet the Messianic Jewish preacher putting them up
Billboards have been popping up around New York City, with a simple, if cryptic, message: Jews.com. There are several across from the Barclay’s Center in downtown Brooklyn. There’s one on the Upper East Side. Another looms over a highway.
If you visit the site, however, you won’t find information about Judaism, at least not as Jews understand it. Instead, you’ll find videos of a man named Kirt Schneider. And he’s talking about Jesus.
Schneider is a Messianic Jewish self-proclaimed rabbi — though, when we spoke on the phone about the billboard campaign, he did note that he had not been ordained, nor had he gone to yeshiva. “I realize the Orthodox community wouldn’t understand me as a rabbi,” he said.
Schneider’s mission with the site and billboard campaign — which he said was inspired by a vision he had while sleeping — is to introduce Jews to “to simply look at the evidence” that Jesus is the Jewish messiah, he said.
Most of Schneider’s sermons and writings on Jews.com talk about prophecies throughout the Hebrew Bible that he — along with most Christians — believe prove that Jesus is the messiah. Jesus, Schneider pointed out, was a Jew as were his early followers; he said this means there is no conflict between being a Jew and a Christian.
“What I’m wanting to do is shed the veil and the misinformation over the Jewish people that’s been placed upon them by almost 2,000 years of rabbinic tradition and to help them see through at least some of that,” Schneider told me. “I love my rabbis, but I think there’s been a coverup in the sense that rabbis have tried to prevent the Jewish people from taking a serious look at Jesus. I believe that Jesus is the Jewish messiah.”
But, of course, for centuries now, one of the main differences between Judaism and Christianity — arguably the defining difference — is that Jews do not believe that Jesus is the messiah, and Christians do. And that difference of opinion has driven centuries of antisemitic persecution of Jews, who Christians have accused of killing Jesus, going against God and taking part in a demonic cult by continuing to practice Judaism. Jews, for their part, often see proselytizing as disrespectful and harmful; every Jewish denomination as well as many major groups reject Messianic Judaism as a form of Judaism, and most scholars consider it a form of Protestant Christianity.
A vision of billboards
This is not the first time Schneider has attempted to bring Jews to Jesus; he runs a TV show on Christian cable networks called Discovering the Jewish Jesus, and has radio shows on the same topic — success that has made him a millionaire, thanks in part to donations from believers. He even blessed Donald Trump as part of a group of evangelical pastors and televangelists.
This is not even Schneider’s first billboard campaign targeting Jews; he ran billboards in Times Square in 2019 advertising a different website, theJewishJesus.com, also attempting to bring Jews to Jesus. (Schneider would not answer how he paid for these expensive billboard placements beyond saying that he had been “very successful” in his career.)
Schneider was raised as a secular Jew, and was bar mitzvahed at a Conservative synagogue in Cleveland, Ohio. However, in his early adult years, while working as an encyclopedia salesman — in a story he has written about online and repeated almost verbatim to me over the phone — he had a vision of Jesus on the cross while asleep, or, as he put it, in a “supernatural state of conscious awareness.”
From then on, despite the best efforts of his family, he became a follower of Jesus.. (The billboard campaign, he told me, was also the result of a vision.) Schneider just does not consider following Jesus to make him any less Jewish, because Judaism, to him, is purely carried by blood, not belief.
“A Jew is someone who is born a physical descendant of Abraham, Isaac and Jacob. You can be a Jew and be an atheist and still be considered a Jew, you can be agnostic and still be considered a Jew,” he said. “The only Jews that aren’t considered Jews are the Jews who believe in Jesus,” something he said was “very sad.”
This is why Schneider said he does not refer to himself as a Christian; the term, he said, comes from the Greek word for messiah. He wants to emphasize his belief that Jesus is specifically the Jewish messiah through avoiding Greek in favor of Hebrew terms like “moshiach.”
“A Christian is someone who is not born a Christian, technically, a Christian is someone who makes the decision to follow the Christ. I am a Jew, and I believe in the Jewish messiah,” he said. “And if you want to use the Greek, then I’m a Christian.”
Schneider’s sermons and writings on jews.com are similarly peppered with small bits of Hebrew: He refers to God as “Hashem” and Jesus as “Yeshua,” the Hebrew form of the name, both of which are common practices in groups Messianic Jewish groups including Jews for Jesus. In some videos — though not those on jews.com — he sports peyot (sans kippah) and a tallis, as though he is Hasidic, all choices he makes, he said, as a way to “incorporate his Jewish identity” into his discussions of Jesus.
But aside from those aesthetic markers, Schneider makes little mention in the videos on the site of the usual Jewish practices, like keeping kosher or observing Shabbat, and instead focuses on Jesus. And though he may prefer not to call himself a Christian, he did attend a Christian Bible college where he met his wife and even preached in “mainline” Protestant Christian churches in 1985, before becoming a salesman for several decades. He founded his current ministry, Discovering the Jewish Jesus, in 2002.
Bringing ‘Messiah Yeshua’ to Jews
Messianic Jewish organizations have long sought to convert Jews to Christianity, and have incorporated markers of observant Judaism as a strategy to attract Jews to the fold — one of the reasons various Jewish organizations have sometimes labeled Messianic Judaism a form of antisemitism and fraud, arguing that by representing themselves as Jews, they confuse people into attending their services or believing they speak on behalf of the larger Jewish community.
Schneider is taking a page out of the proselytizing playbook beyond his aesthetic and linguistic choices; his jews.com billboards are placed in the New York City area. And outside of Tel Aviv, he has a Hebrew language campaign with billboards asking passersby, in Hebrew, “What if he was right?” There’s a matching website for that campaign, too, also in Hebrew.
On the main website of his ministry — where monthly donors are promised a shofar made in Israel — there is a page about “Jewish outreach” that states “God has placed a specific burden on Rabbi Schneider to lovingly, directly, and faithfully bring the truth of Messiah Yeshua to Jewish people,” and create a “spiritual harvest among Jewish people.” The billboards concentrated in the heavily Jewish areas of Tel Aviv and New York City, are Schneider’s attempts to do just that.
“This thing is going to blow up,” he said of his attempts to bring Jews to Jesus, “and nothing’s going to be able to stop it.”
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