In the aftermath of the deadly terror attack at a Hanukkah party on Australia’s Bondi Beach, Jews who have watched the global surge in antisemitism with growing dread are once again considering the need to seek refuge in the Jewish state.

It’s a conclusion many native Israelis find bewildering. Oct. 7 and everything that followed has left them feeling deeply abandoned by a government they no longer trust to protect – or rescue – them. In the past two years, they are quick to note, more Jewish lives have been lost in Israel than anywhere else in the world. This disconnect over Jewish safety was shaped in no small part by the 251 men, women, and children taken hostage on Oct. 7 — and, perhaps even more profoundly, by the long, agonizing struggle to bring them back.

What began as a unified call to “Bring Them Home” soon split into two very different narratives. In Israel, public consensus collapsed as families increasingly blamed the government for sacrificing their loved ones on the altar of political survival, creating rifts that would eventually splinter not only the hostage movement but Israeli society itself.

In the United States, that dynamic played out very differently. Amidst rising hostilities coming from outside the Jewish community and deepening divisions forming within, the hostage rallies remained a source of solidarity, a respite from conflict rather than the source. But it also left many with a distorted view of events, further widening the already-existing gap between how American Jews relate to Israel and how Israelis understand themselves.

Few people are better positioned to explain that gap than one of the people who helped create it. Israeli-born Shany Granot-Lubaton is a longtime pro-democracy activist. After moving to New York City three years ago, she led protests there against the Israeli government’s 2023 judicial overhaul. On Oct. 7, Granot-Lubaton pivoted abruptly to hostage advocacy, eventually co-founding the American version of Israel’s Hostages and Missing Families Forum.

“Right away, I understood we would need a different approach from the way we spoke during the judicial overhaul protests,” Granot-Lubaton told the Forward. Her first priority, she said, was honoring the wishes of the families themselves. While far from a monolith, the majority believed messaging outside Israel should avoid overt confrontation with the government, even as some of those same family members were among its fiercest critics at home.

One of them was Udi Goren, whose cousin Tal Haimi was killed defending Kibbutz Nir Yitzhak on Oct. 7, his body abducted to Gaza. In Israel, Goren became one of the most active figures in the struggle, managing the Forum’s Knesset operations and confronting lawmakers directly. However, he fully supported taking a more restrained approach abroad.

“An effective public campaign is about leverage,” Goren said, in an interview with the Forward. “I didn’t see how attacking the Israeli government in the U.S. would motivate anyone with power to secure a deal to do it faster.”

With American politics becoming more polarized and the prospect of a second Trump term looming, the goal was to keep the tent wide and bipartisan — without completely absolving Netanyahu of responsibility.

“It was a fine line,” Granot-Lubaton recalled. “At every rally, we made sure to say — from the stage — that the Israeli government must do everything they can to bring  them home. But we didn’t want to delve too deeply into accusations.”

There were other challenges as well. An open-tent structure inevitably included voices whose priorities did not fully align with the organizers’ carefully calibrated messaging. This included a new crop of influencers who positioned themselves as champions of the hostage cause, filling their feeds with “on-the-ground reporting” from rallies, vigils, and reunions. But their content also reflected personal worldviews and financial interests, dictating which parts of the story were amplified and which were left out. While some managed to remain politically neutral, others co-opted the cause to advance their own agendas.

For Goren, those tensions mattered less than the mission. Anyone advocating for the hostages was an ally — with one red line. “If you’re using this to spread Islamophobia or hatred against Arabs, you’re damaging the cause,” he said. “But beyond that, even if you were very conservative or right-wing — as long as your priority was bringing the hostages home — then for this campaign, you and I were in the same camp.”

The approach appeared to have worked. In the United States and across much of the diaspora, the hostage campaign remained unified.

But when Granot-Lubaton moved back to Israel with her family in 2024, she came face to face with a very different reality. Unlike the apolitical movement she and others had carefully cultivated back in the States, here the hostage struggle had become deeply politicized. Netanyahu and his allies, aided by sympathetic media outlets and an ideologically entrenched base, managed to paint the Bring Them Home campaign as a “leftist” project.

Families were forcibly removed from Knesset meetings, publicly attacked and delegitimized by ministers, harassed online and confronted in the streets; some were manhandled by police or even arrested. Conspiracy theories proliferated — including claims that some families were paid agents of the anti-government movement. In one particularly bizarre case, rumors circulated that hostage Matan Zangauker was not in captivity, but hiding out in Egypt.

On Oct. 13, 2025, the infighting briefly gave way to collective joy, as Israel welcomed home the last 20 living hostages. But the unity did not last. Before the hostages had even been released from the hospital, they and their families came under renewed vitriol — criticized for speaking against Netanyahu, for failing to sufficiently praise the IDF, and for asking the public for financial assistance.

It was a bitter twist of irony. The same acts that had come to symbolize anti-Israel extremism abroad — tearing down hostage posters, accusing hostages of lying — were now being carried out by Israelis themselves. And yet, so much of that derision has remained largely unacknowledged outside of Israel.

While Hamas is still holding the body of Master Sgt. Ran Gvili, the official campaign is over. Hostage Square has been dismantled. The Forum has shuttered its Tel Aviv headquarters and ended the weekly rallies. Goren, finally able to bury his beloved cousin, and Granot-Lubaton, now resettled in Israel, have begun new chapters in their lives.

Both stand by the strategy that shaped the movement abroad — but agree that what comes next must look different. The version of Israel that proved effective in mobilizing support overseas during the crisis now risks reinforcing a status quo many inside the country are fighting to change. And they are asking the same communities that rallied so powerfully for the hostages to engage just as seriously with the struggle over Israel’s future.

For Goren, that means pushing progressive Jews past their long-standing reluctance to “get their hands dirty” with Israeli politics. “Conservative and right-wing American Jews don’t hesitate for a second to get involved,” he asserted. “They get close to the government and the people in power. And they put their money where their mouth is.” He points to the Kohelet Policy Forum, whose American donors helped drive the judicial overhaul in Israel. “These are people that never lived in Israel a day in their lives, pushing the country towards a judicial coup,” he said. “We cannot afford to have Jews who care about Israeli democracy sit this one out.”

Granot-Lubaton shares the urgency, albeit with added empathy. “I don’t judge anyone who is uncomfortable speaking out loudly right now,” she noted. “You don’t need to be protesting in the streets. But you have to educate yourself. You have to talk to one another. Reach out to people who understand what’s happening here, invite them to speak in your synagogues.”

Responsibility, she added, cuts both ways. Israel’s pro-democracy movement must do more to meet American Jews where they are. “It’s not just translating content into English,” she said. “It’s understanding what Jewish communities are experiencing — and why challenging Israel feels so risky.”

But she categorically rejects the idea that Zionism and criticism are at odds. “I chose to come back and raise my children here,” she said. “Clearly I believe in this place. But the only way we can truly flourish is if we’re honest about what we’ve done and what we’re doing. I hope American Jews will join that movement. Unconditional love and support are no longer enough.”

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