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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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European Countries Join France in Demanding Anti-Israel UN Special Rapporteur Albanese’s Resignation
Francesa Albanese, the United Nations special rapporteur on the situation of human rights in the Palestinian territories, speaks at a conference, “A Cartography of Genocide” Israel’s Conduct in Gaza,” at the Roma Tre University, in Rome, Italy, Oct. 6, 2025. Photo: REUTERS/Remo Casilli
Top diplomats from Austria, Germany, Italy, and the Czech Republic have joined France in calling for the resignation of the United Nations’ special rapporteur on the human rights situation in the Palestinian territories, Francesca Albanese, who has an extensive history of using her role to denigrate Israel and seemingly rationalize the terrorist group Hamas’s attacks against the Jewish state.
Earlier this week, French Foreign Minister Jean-Noël Barrot accused Albanese of being “a political activist who stirs up hate” after she delivered yet another inflammatory tirade against Israel, this time at an Al Jazeera forum in Doha, prompting renewed calls for her resignation.
He described Albanese’s “outrageous and reprehensible remarks” as targeting “not the Israeli government, whose policies may be criticized, but Israel as a people and as a nation, which is absolutely unacceptable.”
The top French diplomat announced that France will demand Albanese’s resignation “with firmness” at this month’s United Nations Human Rights Council session.
Despite her history of antisemitic statements, the United Nations has consistently refused to fire Albanese, citing her status as one of its “independent experts.”
Now, officials in Austria, Germany, Italy, and the Czech Republic have aligned with France in demanding Albanese’s removal, warning that she continues to spread hatred under the cover of her official role.
Italian Foreign Minister Antonio Tajani said Albanese’s “conduct, statements, and initiatives are not appropriate for the position she holds within an organization dedicated to peace and security.”
Austrian Foreign Minister Beate Meinl-Reisinger accused Albanese of “spreading incitement” in a way that “undermines the impartiality and highest standards that the role of a UN representative requires.”
German Foreign Minister Johann Wadephul called her “untenable in her position,” noting that she “has made numerous inappropriate remarks in the past.”
Albanese sparked fresh outrage after seemingly calling Israel a “common enemy of humanity,” drawing sharp condemnation from diplomats and human rights advocates worldwide.
Speaking at the Al Jazeera forum in Qatar last weekend, she accused Israel of “planning and carrying out a genocide” during the country’s defensive war against Hamas.
“It’s also true that never before has the global community seen the challenges that we all face, we who do not control large amounts of financial, algorithms, and weapons,” Albanese said, appearing to invoke a long-standing antisemitic conspiracy that Jews control wealth and technology.
She also accused Western nations of being complicit in the so-called “genocide” by supplying arms and financing Israel, while claiming that Western media helps defend the Jewish state by “amplifying the pro-apartheid, genocidal narrative.”
Facing mounting backlash and renewed calls for her resignation, Albanese defended herself, insisting that her comments targeted a “system” that allowed a “genocide” to unfold in Gaza.
In an interview with France 24, Albanese rejected the allegations against her as “completely false accusations” and “manipulation.”
“I have never, ever, ever said ‘Israel is the common enemy of humanity,’” she said.
On Thursday, Stéphane Dujarric, spokesman for UN Secretary-General António Guterres, acknowledged disagreement with Albanese’s statements, emphasizing that her language does not reflect the tone or approach of the United Nations.
“If member states are not happy with what one or more of the special rapporteurs are saying, it is their responsibility to get involved in the work of the Human Rights Council … and push for the direction they wish to push for,” Dujarric said in a statement.
On the contrary, UN human rights spokesperson Marta Hurtado defended Albanese, stressing concerns over personal attacks and misinformation targeting UN officials.
“We are very worried. We are concerned that UN officials, independent experts and judicial officials, are increasingly subjected to personal attacks, threats and misinformation that distracts from the serious human rights issues,” Hurtado said in a statement.
Since taking on the role of UN special rapporteur on human rights in the Palestinian territories in 2022, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
Last year, the UN Human Rights Council (UNHRC) faced intense pressure to block Albanese’s reappointment for another three-year term, with several countries and NGOs urging UN members to oppose the move due to her controversial remarks and alleged pro-Hamas stance.
Despite significant pressure and opposition, her mandate was confirmed to extend until 2028.
In her long history of antisemitic remarks, Albanese has referred to a “Jewish lobby” controlling the US and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Last year, the United Nations launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses, saying they represent a “revolution” and give her “hope.”
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France Marks 20th Anniversary of Ilan Halimi’s Death as Macron Condemns Rising Antisemitism
France’s President Emmanuel Macron speaks during a ceremony commemorating the 20th anniversary of the murder of Ilan Halimi, a 23-year-old French Jew who was tortured and murdered in 2006, at The Elysee Presidential Palace in Paris, France, Feb. 13, 2026. Photo: BERTRAND GUAY/Pool via REUTERS
France on Friday marked the 20th anniversary of the death of Ilan Halimi — the young Jewish man who was brutally tortured to death in 2006 — as Jewish leaders and government officials sounded the alarm over a relentless wave of antisemitism that continues to shadow the nation.
Local communities across France planted olive trees in Halimi’s memory as part of a nationwide initiative responding to the recent surge in antisemitic incidents.
“Twenty years after Ilan Halimi’s death, the situation has only worsened,” Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF), the main representative body of French Jews, said during a commemorative ceremony at the Élysée Palace in Paris.
“Antisemitic prejudice is spreading, even among the youngest generations,” he continued. “Schools, once safe havens, can no longer shield children from this hatred.”
French President Emmanuel Macron also attended the ceremony, condemning what he called an “antisemitic hydra” that has spread into “every corner” of French society over the past two decades.
During the tribute, Macron called for elected officials convicted of “antisemitic, racist, or discriminatory acts and statements” to face mandatory disqualification from public office, insisting that politicians must act as “guardians of the Republic.”
“Far too often, those who commit antisemitic crimes face sentences that are shockingly light,” Macron said. “We must ensure transparency and accountability by closely monitoring every ruling and sanction.”
“The government and Parliament will take decisive action to strengthen laws against antisemitic and racist acts,” he continued, vowing a tougher, more consistent approach to combating hatred.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, he was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, an olive tree was planted in Halimi’s memory. In August, the memorial was found felled — probably with a chainsaw — in Epinay-sur-Seine.
Halimi’s memory has faced attacks before, with two other trees planted in his honor vandalized in 2019 in Essonne.
On the 20th anniversary of his death, IFOP — France’s leading pollster — released a report showing that antisemitic stereotypes about Jews, their wealth, and perceived communal solidarity remain widespread, revealing how deeply such prejudices persist in French society.
“The case of Ilan Halimi shows the deadly consequences of antisemitic prejudice,” Yossef Murciano, president of the French Union of Jewish Students (UEJF), which commissioned the study, said in a statement.
“Twenty years later, remembering him means rejecting the idea that a Jew could be attacked or killed simply for being Jewish,” he continued.
Regards sur les préjugés antisémites 20 ans après la mort d’Ilan Halimi : étude @IfopOpinion pour @uejf
20 ans après l’assassinat d’Ilan Halimi, l’Union des Étudiants Juifs de France (@uejf) publie une étude intitulée « Regards sur les préjugés antisémites 20 ans après la mort… pic.twitter.com/eHIP7B84Ti
— CRIF (@Le_CRIF) February 13, 2026
According to the newly released report, one in four French people still believe Jews are wealthier than others, while 69 percent perceive them as a closely united community.
The poll also found that 44 percent of the overall population are unaware of Halimi’s case, with 73 percent of 18–24-year-olds having never heard of it.
Even though 25 percent of young adults believe that Jews “make too much of” antisemitism, 76 percent of French citizens say a tragedy like Halimi’s could happen again today.
“The change is undeniable: antisemitism is not fading, but evolving. It shows less as overt biological hatred and more as suspicion, expressed through narratives of power, influence, and money. It is becoming diffuse, normalized, sometimes even politically justified — and now, more than ever, it often takes the shape of anti-Zionism,” Murciano said.
According to the latest statistics, 47 percent of young adults believe the existence of the State of Israel is unjustified.
The report also found that half of respondents view Zionism as a racist ideology, while 35 percent see it as an international organization aiming to influence the world for the benefit of Jews — reflecting long-standing conspiratorial stereotypes.
The data followed the French Interior Ministry’s releasing its annual report on anti-religious acts on Thursday. The report revealed a troubling rise in antisemitic incidents documented in a joint dataset compiled with the Jewish Community Protection Service.
Antisemitism in France remained at alarmingly high levels last year, with 1,320 incidents recorded nationwide, as Jews and Israelis faced several targeted attacks amid a relentlessly hostile climate despite heightened security measures, according to the published data.
Although the total number of antisemitic outrages in 2025 fell by 16 percent compared to 2024’s second highest ever total of 1,570 cases, the newly released report warned that antisemitism remained “historically high,” with more than 3.5 attacks occurring every day.
Over the past 25 years, antisemitic acts “have never been as numerous as in the past three years,” the report said, noting a dramatic spike following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Even though Jews make up less than 1 percent of France’s population, they accounted for 53 percent of all religiously motivated crimes last year.
Between 2022 and 2025, antisemitic attacks across France quadrupled, leaving the Jewish community more exposed than ever.
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Princeton University Anti-Zionist Group Cancels Norman Finkelstein Lecture, School Says He’s ‘Welcome’ to Come Back
Norman Finkelstein participating in pro-Hamas demonstration in New York City in April 2024. Photo: ZUMA Press Wire via Reuters Connect
Princeton University’s Students for Justice in Palestine (SJP) chapter has canceled this year’s annual lecture by Norman Finkelstein, a stridently anti-Israel activist and political scientist who for years has been one of the West’s most outspoken critics of the Jewish state.
“We regret having to inform you on such short notice, but due to unforeseen circumstances involving new university policy, this event has been canceled. There are no confirmed plans at this stage for a rescheduled date,” SJP said in a statement. “Please help share this to all who were planning to attend.”
Finkelstein, who has been criticized for reprising antisemitic conspiracies of Jewish influence and power, has remained a regular on Princeton University’s speaking circuit thanks to SJP. As previously reported by The Algemeiner, SJP chapters across the US have been involved in assaulting Jewish students, stalking Jewish and Israeli faculty, and destroying university property during illegal occupations of school grounds.
Princeton University, which at one time had notoriously imposed disciplinary sanctions on conservatives and Zionists that are generally reserved for alleged sexual predators, has not stopped Finkelstein, who was born to Jewish Holocaust survivors, from coming to campus.
Writing in 2000 that the Holocaust, in which 6 million Jews were murdered by the Nazi regime, has become an “industry” for Jews and Israelis to exploit, Finkelstein charged that a “handful of American Jews have effectively hijacked the Nazi Holocaust to blackmail Europe” and “divert attention from what is being done to the Palestinians,” whom he describes as unwilling subjects of an “apartheid” country. Meanwhile, he derided advocates of Holocaust commemoration as a “repellant gang of plutocrats, hoodlums, and hucksters.”
Finkelstein, according to The Princeton Tory, is also on record calling a Princeton student who served in the Israel Defense Forces (IDF) a “concentration camp guard” during a campus event, an allusion to false accusations that Israel is committing a genocide against a Palestinian people whose population, according to the Palestinian Bureau of Statistics has “doubled about ten times since” Israel’s founding in 1948.
In other Princeton events, Finkelstein has said it is acceptable to “shoot them dead,” referring to Israelis,” and said that Israeli Jews are “drinking the blood of those children.”
Writing to The Algemeiner on Friday, Princeton University noted that the institution did not disinvite Finkelstein and that SJP is “welcome” to have him back.
“Princeton University did not disinvite Norman Finkelstein,” a university spokesperson said. “The event could not take place as scheduled because the student organizers did not register it with the required advance notice. We require advance notice for logistical planning, a requirement that is unrelated to the content of this or any event.”
Princeton University has long been a hub of antisemitism on campus, often propagated by anti-Zionist activists who present their call for the destruction of Israel as being consistent with progressive values.
In 2023, week before Hamas’s Oct. 7 massacre in southern Israel, Princeton appeared to defend a professor’s assigning his students a book which accuses the Israel Defense Forces of “maiming” Palestinians and harvesting their organs. The book, Rutgers University professor Jasbir Puar’s The Right to Maim, is widely denounced as “pseudo-scholarship” for trafficking in antisemitic blood libels rooted in medieval conspiracies charging that Jews murdered Christian children and drank their blood during the holiday of Passover.
Princeton University President Christopher L. Eisgruber addressed the issue at a faculty meeting at the time, defending the work’s inclusion in Princeton’s curriculum as a routine of academic freedom.
“It has unfortunately become common for university faculty members here and elsewhere to become the target of viral social media storms focused on controversial materials that they assign or teach,” Eisgruber said during a faculty meeting. “That has sometimes extended to demands that the university should ban or condemn a book, cancel a course, or discipline a professor.”
He continued, “We, of course, will not do that. Academic freedom protects your right to decide what to teach and how to teach it. That right, like the right to free speech on campus, is very broad indeed, and we will protect it.”
One year later, students marked the first anniversary of the Oct. 7 massacre by vandalizing the Princeton University Investment Company (PRINCO), splattering red paint on the entrance door and graffitiing the perimeter of the building with the slogan “$4genocide.”
Since March 2025, Princeton remains under federal investigation for allegedly ignoring campus antisemitism.
Follow Dion J. Pierre @DionJPierre.