Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
In celebration of David Attenborough’s 100th birthday, a very Jewish song
When the much-beloved English broadcaster David Attenborough was celebrated at London’s Royal Albert Hall with the tribute 100 Years On Planet Earth, a spoken word recording was played of Attenborough reciting the song “What a Wonderful World.”
Co-written by the Jewish songwriter George David Weiss, a Juilliard-trained musician, the song was originally intended for Louis Armstrong as a reflective follow-up to Armstrong’s peppy smash hit “Hello, Dolly!” by the Broadway composer Jerry Herman. “What a Wonderful World” was not universally acclaimed at first. Armstrong’s clarinetist Joe Muranyi later described Satchmo’s first reaction to the tune in a way that may be politely paraphrased as “What is this drek?”
The unabashed sentimentality, funereal tempo, and absence of any jazziness may have put off musicians initially, and indeed discouraged record company president Larry Newton (born Louis Nutinsky). Newton so loathed the very concept of the melody that he tried to stop the recording session and had to be physically removed and locked out of the studio. Later, Newton refused to promote the song, which had almost no immediate impact in America, although it became a #1 hit in the U.K.
“What a Wonderful World” expressed a Great Society optimism of the 1960s, which was overwhelmingly supported by American Jews, believing that successive generations would be better educated and the federal government would resolve systemic poverty and racial inequality. “I hear babies cry, I watch them grow/ They’ll learn much more than I’ll ever know,” Armstrong sang.

Meanwhile, the song acquired newfound popularity in 1999 when the saxophonist Kenneth Bruce Gorelick, known as Kenny G, added his own accompaniment to Armstrong’s vocals and other elements of the original recording. Jazz mavens were outraged, led by the guitarist Pat Metheny, who called Kenny G’s effort “musical necrophilia.” No such excoriations were heard in 2001, when punk rockstar Joey Ramone (born Jeffrey Ross Hyman), produced an exceedingly loud cover version with its own gritty integrity and authenticity. And in 2018, Barbra Streisand was generally praised for blending the song with John Lennon’s “Imagine” on her album Walls. As The Hollywood Reporter commented, Streisand’s purpose was likely to inspire hope during a crisis in American sociopolitical history, to offer a reason to “persevere during a period of cascading nightmares.”
The Attenborough event at the Royal Albert Hall also featured a performance of “Nature Boy” by the Jewish U.K. singer Sienna Spiro, whose full-throated singing recalls the precedent of the 1960’s Jewish U.K. singer Alma Cogan. The song Spiro chose to sing was written by George Alexander Aberle, who spent his early childhood at the Brooklyn Hebrew Orphan Asylum and adopted the pen name of eden ahbez, spelled with lower-case letters because, he asserted, only the words God and Infinity merited capitalization.
As was the case with “What a Wonderful World,” some controversy surrounded “Nature Boy,” originally popularized by Nat King Cole. The Belarusian Jewish-born composer and singer Herman Yablokoff claimed in a memoir that the melody of “Nature Boy” was plagiarized from his song “Shvayg mayn harts” (“Be Still, My Heart”), which he wrote for the play Papirosn (Cigarettes) in 1935.
At first, ahbez denied the charge, claiming to Yablokoff that he had first heard the tune in the California mountains, as if sung by angels. To which Yablokoff, with the brass-tacks realism of a Yiddish theater veteran, replied that the song was geganvet (stolen) and if any angels had been singing it, they must have purchased the sheet music of his song. Eventually ahbez’s lawyers offered an out-of-court settlement, which was accepted.
As far as the Attenborough concert is concerned, the tribute at the Royal Albert Hall brought to mind the case of Miriam Rothschild, a Jewish naturalist who preceded Attenborough in creating compelling nature documentaries. Rothschild was also a celebrated zoologist, entomologist and conservationist of lasting original achievements.
Nicknamed the queen of fleas due to her understanding of that life form, Rothschild was also an activist who saved lives of Jewish refugees during wartime, personally housing 49 children at her family estate and urging that laws be liberalized to allow more escapees from Fascist Europe to find safety in Britain. Perhaps tellingly, Rothschild also marveled at tiny mites that found refuge in the ears of moths. Her films did not dwell on the predatory violence of nature, which most other documentaries, even Attenborough’s, sometimes did to inspire thrills and chills among viewers.
With comparable compassion, Rothschild supported social causes including animal welfare, free milk for children at school, and gay rights by contributing to the 1957 Wolfenden Report which resulted in decriminalizing homosexual behavior in the U.K. By contrast, Attenborough, as a senior manager at the BBC, controller of BBC Two, and director of programming for BBC Television in the 1960s and 1970s, eschewed making public statements about societal issues until very recently, even those relating to climate change, as Nature Magazine observed in its centenary salute.
Yet by focusing on the world and latterly on damage from careless abuse of natural resources, Attenborough promoted biodiversity, renewable energy, and natural preservation areas, among other initiatives. And all Jewish TV spectators can only be grateful that as controller of BBC Two, Attenborough commissioned The Ascent of Man, the 1973 series in which Jacob Bronowski, the Polish Jewish mathematician and humanist, expressed his personal philosophy. In its own way a sometimes rueful homage to a wonderful world, Bronowski’s conclusions about nature and humanity were so powerful that they overshadow the occasional executive decision for which Attenborough later expressed regret, such as the budget-motivated 1960s destruction of archived BBC programs. As a result, much Jewish media history was lost, including The Madhouse on Castle Street, a 1963 teleplay with the then- little-known Bob Dylan among the performers.
Nonetheless, Attenborough’s series, which include Life on Earth, The Living Planet, The Trials of Life, The Life of Mammals, Life in the Undergrowth and many others underscore the fact that appreciating nature is a L’chaim to all of creation, the ultimate message of his long life’s work, much deserving of the praise it has received.
The post In celebration of David Attenborough’s 100th birthday, a very Jewish song appeared first on The Forward.
Uncategorized
Barney Frank’s final warning on Israel: ‘America’s effort should be to support the opposition to Netanyahu’
(JTA) — Barney Frank, for years the progressive conscience of his party who died on Tuesday night, had one last piece of advice for Democrats as he entered hospice care earlier this month: Repudiate litmus tests – except for Israel.
The United States should cut off weapons sales to Israel as long as Prime Minister Benjamin Netanyahu does not relieve Palestinian suffering, Frank told the Jewish Telegraphic Agency this month, using his imminent death to state bluntly what he believed other Democrats could not.
“It’s what the Democrats should be doing, it’s what America should be doing, and it should be what the Democrats are advocating, is giving an ultimatum that [Netanyahu] either changes things substantially in Gaza and the West Bank, or we cut off any aid,” the onetime congressional powerhouse said in a May 8 phone call from his home in Ogunquit, Maine.
“I’ve been talking about the importance of repudiating positions from the left and from the far left, but the Israel one is almost 180 degrees” different, he said. “It’s the one area where we are not doing enough in terms of making our position clear.”
Jewish lawmakers criticizing Netanyahu’s Israel was extraordinary a decade or so ago but has become commonplace. Frank’s plea, however, came from a lawmaker who grew up in a Zionist household and who was throughout a decades-long career in the U.S. House of Representatives solidly pro-Israel, albeit with occasional deviations from the pro-Israel lobby’s orthodoxy.
In one of his final interviews, he acknowledged being heartbroken by Israel under Netanyahu, recalling his family’s support for the struggle to shuck off the British mandate and create a Jewish state.
“We had a ‘boycott Britain’ bumper sticker on our car,” he said. His older sister, Anne Lewis, brought the family into the Zionist fold after a summer at a Habonim camp. “During my congressional career, I was very supportive, emotionally as well as politically and for a while earlier in this century, I volunteered and traveled at the request of Hillel to a couple of college campuses to defend Judaism and Israel.”
That would be hard to do in the current moment, he said. “I guess I held on longer than I should have to, ‘Well, we can work with them, etc’,” he said. “But it’s become clear to me, particularly due to what they’re allowing to happen in the West Bank, that it is important morally and politically to repudiate the policy of supporting Israel’s military activity.”
From the home he shared with his husband in Ogunquit, Frank in his final days took calls from the media well ahead of the scheduled publication of his book, “The Hard Path to Unity.”
He freely admitted he was doing a virtual publicity tour because his survival until the September launch date was unlikely. He knew he was leveraging his decline to be heard, and he didn’t mind that at all.
“Frankly, if I weren’t dying, people wouldn’t be paying as much attention,” Frank told The New York Times earlier this month.
His message in many of those conversations: Don’t make or break viable Democratic candidates on issues like transgender rights or Medicare for all.
“The key to liberal democracy being able to come back is to get rid of the perception, that we have allowed to grow, that the entire Democratic Party is committed to a series of very drastic social reconstructions that go beyond the politically acceptable,” he told the Times.
Asked at the outset of his interview with JTA if that advice extends to the pressure from some of the Democratic base on candidates to pledge to cut assistance to Israel, he offered a vigorous “almost the opposite” because of his conviction that the party should be more vocal in its opposition to the current Israeli government.
Frank was a fighter during his congressional career from 1981 to 2013. The leadership made him the lead antagonist to Newt Gingrich during Gingrich’s consequential speakership in the 1990s. Frank ascended to the leadership of the House Financial Services Committee at a key time, during the late 2000s financial crisis. He coauthored the last major banking reform bill, 2010’s Dodd-Frank.
He was a progressive lion, championing the battles against income inequality and for civil rights. He came out in 1987 as gay, the first sitting member of Congress to do so. He had a reputation as a curmudgeon, once silencing a Holocaust survivor for exceeding his time in congressional testimony.
Frank believed that incremental moves are more likely to bring about change than full-on advocacy for far-reaching changes. He had noted in interviews that the same-sex marriage he enjoyed with his husband came about because of a slow roll of change in LGBTQ rights, including ones he championed, like allowing gays to serve openly in the military.
The onetime leading progressive endorsed moderates in this year’s elections, backing AIPAC-supported U.S. Rep. Haley Stevens in the Michigan Senate primary. In his own state’s Senate race, he also backed Gov. Janet Collins, who recently ceded the primary to Graham Platner, an ascendant figure on the party’s left.
Frank believed anti-Israel orthodoxies could be as damaging as the far-left orthodoxies he decried. He remained appalled at voters disgruntled with the Biden administration’s pro-Israel policies who stayed away from the polls or even voted for President Donald Trump, and he used their example as one of two to illustrate why purity tests backfire. (The other is voters who faulted President Joe Biden for not doing enough to address climate change.)
“People who voted against [Kamala] Harris because they thought the administration had been too supportive of Israel achieved exactly the opposite of what they wanted,” Frank said, referring to the former vice president who faced Trump in 2024. “She would have begun by now to have cut back substantially on aid to Israel.”
He made clear in his interview that he rejected the extremes of Israel criticism emerging among Democrats, including accusations it has committed genocide in the war Hamas launched in 2023, and the argument that it should not exist as a Jewish state.
“Genocide is trying to wipe out the whole people,” he said. “The Holocaust was killing every Jew. Israel is not trying to kill every Palestinian. What they’re doing – I do not think its genocide, but it’s certainly unacceptable, morally and very damaging, politically.”
But he argued that in order to effectively confront the anti-Israel left in the party, Democrats must address what he says is the main enabler of its rise: Netanyahu and his policies.
“Netanyahu has been their enabler,” he said of prominent anti-Israel Democrats, including New York Mayor Zohran Mamdani and Michigan Senate primary candidate Abdul El-Sayed.
Frank was especially exercised by attacks by some settlers on Palestinians in the West Bank, attacks he said are enabled by Netanyahu and his coalition partnership with far-right patrons of the extremist settlers.
“My recommendation to Democrats would be to say, if Netanyahu does not reverse the harassment of Palestinians in the West Bank and substantially cut back on the military attacks, America should announce that we are no longer going to supply him with arms or be otherwise supportive,” he said.
“We’ve now gone to the point where supporting Israel has become unpopular, and that’s all Netanyahu’s doing,” Frank said. “No question that what he’s done is legitimize opposition to the whole notion of Israel, beyond disagreement with the specific actions.”
He sympathized with Jewish voters who feel alienated by Democrats and who could never bring themselves to vote for Trump (whom he reviled — he told reporters that his one regret is that he will not live to see Trump implode.) But he said the way forward is to cut off Netanyahu.
“I understand the dilemma people face if the choice is supporting Israel and everything that Netanyahu is doing and repudiating that,” he said. “We should make it clear that the right position here is to support Israel’s right to exist, but to be unwilling to facilitate what they’re doing militarily and to give them an ultimatum.”
Frank said the United States should actively support Netanyahu’s opposition as a means of leverage. He cited as an example the campaign he helped lead for the release of the spy for Israel Jonathan Pollard.
Frank spearheaded congressional pressure on President Barack Obama in 2010 mostly because he believed Pollard’s sentence was unjust. But he also thought that it would serve as an incentive to Netanyahu to cooperate more closely with the Obama administration on other issues. (The Obama administration engineered Pollard’s parole in 2015 and he now lives in Israel.)
Instead, Netanyahu became even more confrontational and moved further to the right. Now, Frank said, he would dangle the prospect of Pollard’s release before the Israeli electorate as a means of ousting Netanyahu.
“I now think America’s effort should be to support the opposition to Netanyahu,” he said.
This article originally appeared on JTA.org.
The post Barney Frank’s final warning on Israel: ‘America’s effort should be to support the opposition to Netanyahu’ appeared first on The Forward.
Uncategorized
Jews used to conjure spirits and snakes in Belarusian
דעם 26סטן מײַ עפֿנט זיך אין ייִוואָ די אויסשטעלונג „ייִדן זענען מאַגיע‟ וועגן דעם ייִדישן אָקולטיזם. נישט לאַנג צוריק האָב איך אָנגעזאַמלט אַן אייגענעם מין ווירטועלע „אויסשטעלונג‟ פֿאַר זיך אַליין אויף דער דאָזיקער טעמע און אַנטדעקט עפּעס גאַנץ חידושדיקס: רײַכע אוצרות שפּרוכן און מאַגישע רעצעפּטן אויף רײַסיש (ווײַסרוסיש), פֿאַרשריבן מיטן ייִדישן אַלף־בית. עטלעכע פּראָפֿעסיאָנעלע מומחים אין ייִדישע און סלאַווישע פֿאָלק־טראַדיציעס האָבן מיר געזאָגט, אַז דאָס איז אַן עכטע וויסנשאַפֿטלעכע אַנטדעקונג.
מע ווייסט, אַז אויף רײַסיש האָט מען געשריבן מיט דרײַ פֿאַרשיידענע אַלפֿאַבעטן: די קירילישע, לאַטײַנישע און אויך די אַראַבישע, וואָס איז געווען פֿאַרשפּרייט בײַ די ווײַסרוסיש־רעדנדיקע טאָטערן. אַחוץ ריין מוסולמענישע טעקסטן, טרעפֿן זיך בײַ זיי אַ סך מיסטישע סגולות, וווּ פּסוקים פֿונעם קאָראַן ווערן צונויפֿגעוועבט מיט סלאַווישע שפּרוכן.
קיינער האָט אָבער ביז הײַנט נישט געוווּסט, אַז בײַ ייִדן איז פֿאַראַן אַן ענלעכע אַלטע און צעצווײַגטע טראַדיציע צו שרײַבן רײַסישע סגולות מיט ייִדישע אותיות. שוין 16 אַזעלכע כּתבֿ־ידן פֿונעם 18טן און 19טן יאָרהונדערט האָב איך אָנגעזאַמלט און איך בין זיכער, אַז דאָס איז בלויז דער אָנהייב פֿון אַ נײַ געביט אין דער ייִדישער און סלאַווישער לינגוויסטיק, פֿאָלקלאָריסטיק און געשיכטע. אין איין פֿאַל קלינגט די שפּראַך ווי אוקראַיִניש און נאָר טיילווײַז ווי רײַסיש; אָנגעשריבן האָט מען יענעם כּתבֿ־יד אין בריסק, ווײַסרוסלאַנד; עס קאָן זײַן אַן איבערגאַנג־דיאַלעקט.
אין 1921 האָט דער ייִדישער און ווײַסרוסישער שרײַבער און היסטאָריקער זמיטראָק ביאַדוליאַ (אמתער נאָמען – שמואל פּלאַווניק) אָנגעשריבן אַ קורצן אַרטיקל וועגן אַ ריזיקן כּתבֿ־יד, וווּ צווישן סגולות אויף לשון־קודש און ייִדיש טרעפֿט זיך אויך רײַסיש. צום באַדויערן, איז יענער מאַנוסקריפּט פֿאַרלוירן געוואָרן, און די פֿאָרשער האָבן במשך פֿון איבער 100 יאָר געמיינט, אַז דאָס איז, אפֿשר, געווען בלויז אַן איינציקער אויסנאַם־מוסטער פֿון ייִדיש־רײַסיש.
לאָמיר אַרײַנקוקן אין צוויי כּתבֿ־ידן, וועלכע זענען מיר אויסגעפֿאַלן צו טרעפֿן צו ערשט. איינער איז נומער EE.011.037 פֿון וויליאַם גראָסעס קאָלעקציע. פֿון אַ ריזיקן מאַנוסקריפּט זענען פֿאַרבליבן בלויז 14 זײַטלעך; 5 זענען אויף רײַסיש.

איין סגולה איז ממש אַ וווּנדער. ס׳איז אַ שפּרוך קעגן אַ ביס פֿון אַ גיפֿטיקער שלאַנג – „עקרבֿ‟, אַן עקדיש, וואָס אינעם ווײַסרוסישן פֿאָלקלאָר מיינט אַ שלאַנג; קיין עקדישן זענען אין ווײַסרוסלאַנד נישטאָ. עס שטייט אַזוי: צופֿרי, אַנטקעגן דעם קאַיאָר, דאַרף מען זיך נײַן מאָל בוקן אויף די קני און זאָגן „אויטשע נאַש‟ („אונדזער פֿאָטער‟, Lord’s Prayer אויף רײַסיש), ווײַל „דאָס איז זייער תּפֿילה‟ („כּי היא תּפֿילתם‟)! דערנאָך גייט מען אַרום דעם געביסענעם מיט אַ מעסער און שפּרעכט אָפּ די שלאַנגען. כ׳זעץ איבער אויף ייִדיש: „איינער איז אַ גאָלדענער, דער אַנדערער אַ זילבערנער, און דער דריטער – מיט הונדערט ציינער. ס׳צי זיי אַוועק‟.
ווי באַלד דער אומבאַקאַנטער סגולות־זאַמלער פֿונעם 19טן יאָרהונדערט איז געווען אַ ליטוואַק, שרײַבט ער אי אויף ייִדיש, אי אויף סלאַוויש, מיט אַ געדיכטן ליטווישן אַקצענט, אויסמישנדיק „ס‟ מיט „ש‟, „צ‟ מיט „טש‟ און „אוי‟ מיט „איי‟. די באַקאַנטע קריסטלעכע תּפֿילה איז בײַ אים אויסגעלייגט „אייצא נאַס”. די אַנדערע אַנטדעקטע כּתבֿ־ידן האָבן דעם זעלבן ליטוואַקישן אויסלייג.
אינעם באַקאַנטן מדרש „פּרק שירה‟ ווערט דערציילט, ווי אַזוי אַלע באַשעפֿענישן דאַוונען צום אייבערשטן מיט פֿאַרשיידענע תּנ״כישע פּסוקים. בפֿרט פּאָפּולער איז דער דאָזיקער מדרש בײַ פֿרויען; מיט אים הייבט זיך אָן שחרית אינעם באַקאַנטן ווילנער סידור „קרבן מנחה‟ מיט עבֿרי־טײַטש. ווען מע בלעטערט די אַלטע רײַסיש־ייִדישע סגולה־ספֿרים, ווערט אָבער קלאָר, אַז לויט דער פֿאָלק־טראַדיציע איז די נאַטירלעכע שפּראַך פֿון וועלדער און ווילדער נאַטור דווקא רײַסיש. אויב אַזוי, ווענדט מען זיך צו די שלאַנגען דווקא מיט אַ באַוווּסט ניט־ייִדיש געבעט!
ווײַטער, אין אַן אַנדער שפּרוך, ווערט דערקלערט, וווּ עס וווינט די שלאַנגען־מלכּה, „זמיייִצאַ־צאַריצאַ‟: „אין אַ וויסט פֿעלד שטייט אַ גאָלדענער באַרנבוים, אויף יענעם באַרנבוים איז אַ גאָלדן נעסטעלע, און אין יענעם נעסטעלע איז די שלענגעלע־מלכּהלה‟.
די שלאַנגישע מלכּות צי בת־מלכּות הייסן אין די אַנטדעקטע כּתבֿ־ידן קאַראַפּעיאַ, סאַכאַוועיאַ, מאַרינאַ, קאַטערינאַ און אַרינאַ. אָפֿט באַווײַזן זיי זיך ווי קאַסאָקע (קרום־אויגיקע) מיידלעך, וואָס זיצן אין עפּעס אַ פֿאַרוואָרפֿן אָרט. אינעם סלאַווישן פֿאָלקלאָר (און נישט נאָר סלאַווישן) רופֿן קאַסאָקע מיידלעך אַרויס אַסאָציאַציעס מיט שלאַנגען, עין־הרע, וכּדומה.
נאָך איין וווּנדערלעכער אוצר איז דער כּתבֿ־יד נומער 1226 פֿונעם בר־אילן־אוניווערסיטעט. דאָרט פֿאַרנעמט רײַסיש כּמעט אַ טוץ זײַטלעך. צו געפֿינען אַ פֿאַרבלאָנדזשעטן מענטש, שטייט דאָרט געשריבן, דאַרף מען אויסבאַקן נײַן בולקעס, גיין שטילערהייט צו אַן אויסגעוואָרצלטן בוים, בוקן זיך 27 מאָל, אָפּגעבן די בולקעס דעם וואַלד־רוח און בעטן אים אומצוקערן דעם פֿאַרלאָזטן. אײַ, קלינגט עס דאָך ווי אַן עבֿודה־זרה? ווײַזט אויס, האָבן ייִדן געמיינט, אַז ווי באַלד דער גײַסט איז בלויז דער בעל־הבית איבערן וואַלד, נישט קיין עכטער אָפּגאָט, איז אַזאַ ריטואַל סתּם דרך־ארץ פֿאַר אים.
אַ סך אַנדערע רײַסיש־ייִדישע סגולות האָבן צו טאָן מיט מכשפֿות, וועלף און בערן, פֿערד און בהמות, עין־הרעס, קינדער־קראַנקייטן, וכּדומה – בקיצור, מיט טיפּישע פּויערישע און דאָרפֿישע ענינים. גאָר וויכטיק איז צו באַמערקן, אַז אַ סך נוסחאָות חזרן זיך איבער במשך פֿון דורות אין עטלעכע זאַמלונגען, הגם זייער גראַמאַטיק איז צומאָל גרײַזיק, בפֿרט וואָס שייך די קאָמפּליצירטע סלאַווישע בייגפֿאַלן. דאָס ווײַזט קלאָר, אַז זיי שפּיגלען אָפּ אַ רײַכע אינערלעכע ייִדישע טראַדיציע, נישט סתּם איבערגעשריבן וואָרט נאָך וואָרט בײַ די קריסטלעכע שכנים.
איבעריק צו זאָגן, אַז ס׳רובֿ קמיעות און סגולות אין אַזעלכע זאַמלונגען זענען פֿאַרשריבן אויף לשון־קודש און אַראַמיש. נישט זעלטן זענען זיי אָבער אויך פֿאַרבונדן מיט דער סלאַווישער פֿאָלק־מאַגיע. די גאָר רײַכע טראַדיציע פֿון ייִדיש־שפּראַכיקע סגולות איז אויך ווייניק באַקאַנט און פֿאָדערט אַ סך ווײַטערדיקע פֿאָרשונגען.
The post Jews used to conjure spirits and snakes in Belarusian appeared first on The Forward.
