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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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A French Court Acquitted a Nanny Who Poisoned a Jewish Family of Antisemitism. Now Prosecutors Are Appealing.
Procession arrives at Place des Terreaux with a banner reading, “Against Antisemitism, for the Republic,” during the march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect
Prosecutors in France have appealed a court ruling that convicted a nanny of poisoning the food of the Jewish family for whom she worked but cleared her of antisemitism charges, in the latest flashpoint as French authorities grapple with an ongoing nationwide surge in antisemitism.
On Tuesday, the public prosecutor’s office in Nanterre, just west of Paris, announced it had appealed a criminal court ruling that acquitted the family’s nanny of antisemitism-aggravated charges after she poisoned their food and drinks.
Last week, the 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
The family’s lawyers described the ruling as “incomprehensible,” insisting that “justice has not been served.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
First reported by Le Parisien, the shocking incident occurred in January last year, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, the nanny later withdrew her confession, arguing that jealousy and a perceived financial grievance were the main factors behind the attack.
At trial, the defendant described her statements as “hateful” but denied that her actions were driven by racism or antisemitism.
The appeal comes as France continues to face a steep rise in antisemitic incidents in the wake of the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.
In a disturbing new case, French authorities have also opened an investigation after a social media video went viral showing a man harassing a young Jewish child at a Paris airport, shouting “free Palestine” and calling him a “pig.”
Widely circulated online, the video shows a young boy playing a video game at Paris’s Charles de Gaulle Airport when a man approaches, grabs his toy, and begins verbally assaulting him.
“Are you gonna free Palestine, bro?” the man, who remains off-camera, yells at the boy.
“If you don’t free them, I’ll snatch your hat off, bro,” the assailant continues, referring to the child’s kippah.
ANTISEMITIC INCIDENT AT PARIS–CDG AIRPORT :
Wednesday, June 25, 2025, at around 7:00 a.m, in the PlayStation Zone
of Terminal 2B at Paris–Charles de Gaulle Airport, a man in his early 30s, speaking with a British accent
, verbally and physically targeted two… pic.twitter.com/8XY3ze0EYb
— SwordOfSalomon (@SwordOfSalomon) December 21, 2025
The man is also heard repeatedly telling the child, “Dance, pig,” while the confused and frightened boy is seen trying to comply
Local police confirmed that an investigation has been launched into the incident, classified as violence based on race, ethnicity, nationality, or religion, as authorities work to identify the individual and bring him to justice.
Paris police chief Patrice Faure expressed his “outrage at these unacceptable and intolerable remarks,” promising that the incident “will not go unpunished.”
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — condemned the incident, calling it “yet another illustration of the climate of antisemitism that has prevailed in Europe” since the Hamas-led atrocities of Oct. 7, 2023.
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Pennsylvania School Board Votes to Fire Principal Over ‘Jew Money’ Comments
Philip Leddy, principal of Lower Gwynedd Elementary School in Pennsylvania, faces termination for allegedly making antisemitic comments. Photo: Screenshot
The Wissahickon School District Board in Pennsylvania has voted to terminate a school principal who confessed to leaving an antisemitic voicemail on the answering machine service of a Jewish parent.
As previously reported by The Algemeiner, Philip Leddy, principal of Lower Gwynedd Elementary School (LGE), spoke of a “Jew camp,” “Jew money,” and argued that Jews “control the banks” in reference to a Jewish parent he had called but did not reach. The remarks were recorded when Leddy forgot to hang up his line after the parent, whom he at one point suggested is most likely an attorney for being Jewish, did not take the call. Having assumed that what he was about to say was private, he then reportedly launched into the tirade before an audience of at least one other district employee also present in the room.
During a meeting on Tuesday, members of the school board voted to fire Leddy, acting on the recommendation of Wissahickon School District superintendent Mwenyewe Dawan — who has herself been accused of promoting and showing bias toward anti-Zionist viewpoints by the North American Values Institute (NAVI). According to local reports, an interim principal, Sue Kanopka, has already been serving in Leddy’s place since Monday.
“Mrs. Kanopka is a familiar and trusted leader in the LGE community and is pleased to provide continuity and stability for students and staff,” Dawan said in a statement shared by a local NBC affiliate.
Dawan also announced a discussion series on antisemitism that will include local Jewish groups.
“We will be partnering with the Jewish Federation of Greater Philadelphia’s Jewish Community Relations Council to facilitate these structured conversations, focused on listening, understanding impact, and moving forward together,” she said. “This session will be designed to listen, learn, and better understand the experiences and concerns of our Jewish community members.”
Leddy’s comments stunned the local community, Jewish and non-Jewish, and on Friday the Jewish Federation of Greater Philadelphia said they betrayed a “mindset” that is indicative of a “broader, systemic issue.”
“The presence of others in the room, the lack of challenge or interruption, and the comfort with which these remarks were spoken raise serious questions about culture, accountability, and oversight within the school environment,” the group said. “We understand the district is also investigating the involvement of others whose voices are audible on the recording, which is a necessary and appropriate step. Words spoken behind closed doors matter. When those words reflect bias, they erode trust and harm entire communities.”
As previously reported by The Algemeiner, the Wissahickon School District has been flagged for previously fostering what some parents described as antisemitic bias.
In June, it was revealed that the district is presenting as fact an anti-Zionist account of the Israeli-Palestinian conflict to its K-12 students by using it as the basis for courses taken by honors students.
Then earlier this month, reports emerged that during a recent demonstration at Wissahickon High School, a Muslim student group festooned signs which said, “Jerusalem is ours,” offered cash prizes related to anti-Israel activism, and swayed school principal Dr. Lynne Blair into being photographed with them, a feat which, according to concerns members of the community, created the impression that anti-Zionism is a viewpoint held by the administration.
Public sector education unions have played a major role in turning K-12 classrooms across the country into theaters of anti-Zionist agitation, thereby alienating Jewish teachers and students, according to a report issued by the Defense of Freedom Institute (DFI) in September.
Titled, “Breaking Solidarity: How Antisemitic Activists Turned Teacher Unions Against Israel”, the report examined several major teachers unions and their escalation of anti-Zionist and anti-Jewish activity following the Hamas-led Oct. 7, 2023, massacre across southern Israel — a series of actions which included attempting to sever ties with the Anti-Defamation League (ADL), staging protests in which teachers led chants of “Death to Israel,” and teaching students that Israel constitutes an “settler-colonial” state which perpetrates ethnic cleansing against Palestinians.
In New York City, report author Paul Zimmerman wrote, the United Federation of Teachers (UFT) has advanced from fostering popular support for anti-Zionism among students to seeking cover from government by placing one or more of its fellow travelers in high office. The UFT endorsed the New York City mayoral candidacy of Zohran Mamdani in July, calling the avowed socialist and Hamas sympathizer a potential “partner.”
“The historical record shows that, whatever their shortcomings, previous generations of teacher-union leaders stood up to antisemitism in K-12 schools on behalf of their Jewish members and promoted strong US support for Israel in the face of existential attacks on that country,” the report said. “Now, antisemitic activists grossly dishonor that legacy by weaponizing teacher unions to spread antisemitism, intimidate Jewish teachers, and recast the classroom as a battlefield against the West.”
Follow Dion J. Pierre @DionJPierre.
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Yehuda Gur-Arye and Shiri Shapira win Rubinlicht Prize for Literature
דער אָנגעזעענער פּאָעט און רעדאַקטאָר יהודה גור־אריה און די טאַלאַנטירטע שרײַבערין שירי שפּירא זענען הײַיאָר געוואָרן די לאַורעאַטן פֿון דעם רובינליכט־פּריז. די אויסטיילונג פֿון די פּריזן איז פֿאָרגעקומען דורך זום דעם 16טן דעצעמבער.
די פּרעמיע ווערט געשטיצט פֿון דער פֿונדאַציע אויפֿן נאָמען פֿון אַנאַ און לייב רובינליכט, וועלכער איז אַליין געווען אַ ייִדישער פּאָעט. די פֿונדאַציע, וואָס איז פֿאַרלייגט געוואָרן אין 1986, טיילט צו יערלעכע פּרעמיעס פֿאַר ליטעראַרישער און קולטורעלער טעטיקייט אויף ייִדיש און לטובֿת ייִדיש.
יהודה גור-אריה איז אַ פּאָעט, איבערזעצער און רעדאַקטאָר אין ייִדיש און אין העברעיִש. אַ געבוירענער אין בעסאַראַביע אין 1934 האָט ער דורכגעמאַכט דרײַ יאָר אין טראַנסניסטריע. ער האָט יונגערהייט עולה געווען און זיך באַזעצט אין אלומות, אין עמק הירדן. צענדליקער ביכער האָט ער איבערגעזעצט פֿון ייִדיש אויף העברעיִש, רומעניש און רוסיש. צו זײַן ליד „כפֿל“ האָט נחום היימאַן קאָמפּאָנירט מוזיק און דאָס ליד האָט געזונגען די באַרימטע זינגערין חוה אַלבערשטיין.
אַ גרויסע צאָל ביכער האָט גור־אריה אַרויסגעגעבן; צווישן זיי — „זערורים“, „לידער אין בלוי“, „מיניאַטורן“ (1966); „שבחי קיץ“, לידער (1978); „תעלולי טלי“, דערציילונגען פֿאַר קינדער (1983); „צבעי פרפר“, לידער און אַ צאָל אַנדערע ווערק.
ער האָט אויף העברעיִש איבערגעזעצט ייִדישע ווערק פֿון עלי שעכטמאַן, לייב ראָכמאַן, יצחק באַשעוויס-זינגער, מרים יהבֿ, יהושע פּערלאַ, יענטע מאַש, ש. ל. שנײַדערמאַן, י. י. טרונק און אַלכּסנדר שפּיגלבלאַט, ווי אויך אַן אַנטאָלאָגיע פֿון ייִדישע אַרבעטער־לידער און יאַפּאַנישע לידער.
דער זשורי, וואָס איז באַשטאַנען פֿון טובֿה רעשטיק-דודזאָן, רוני כּהן און דניאל גלאי יהודה גור-אריה, האָט געמאָלדן אַז יהודה גור-אריהן האָט פֿאַרדינט דעם פּריז צוליב „זײַנע ליטעראַרישע שאַפֿונגען אויף עטלעכע זשאַנערן ווי דיכטונג, פּראָזע און דערציילונגען, זײַנע פֿאַרשידנאַרטיקע איבערזעצונגען פֿון ייִדיש, רומעניש און רוסיש וועלכע האָבן באַרײַכערט אונדזער ליטעראַטור, און זײַן אַלגעמיינעם בײַטראָג במשך יאָרן צום קולטור-לעבן אין ישׂראל.“
שירי שפּירא איז אַ יונגע ייִדיש-פּראָזאַיִקערין וואָס איז געבוירן געוואָרן אין ישׂראל אין 1987 און וווינט הײַנט אין ירושלים. די טעג איז זי אַ דאָקטאָראַנטקע בײַם בן-גוריון אוניווערסיטעט, וווּ זי לערנט אויך ייִדיש-קלאַסן. זי האָט אויף העברעיִש איבערגעזעצט די ראָמאַנען פֿון מאַקסים בילער, מאַרלען האַוסהאָפֿער, רות אָזעקי און ריטשאַרד פאַווערס, און טעקסטן פֿון פֿרידריך העלדערלין, דניאל קעלמאַן, ישׂראל ראַבאָן און דבֿורה פֿאָגעל. זי איז אויך אַ רעדאַקטאָרשע אין „המוסך“, אַ העברעיִשן ליטעראַטור־זשורנאַל. אירע ייִדישע דערציילונגען זענען געדרוקט געוואָרן אין די זשורנאַלן „ייִדישלאַנד“, „אויפֿן שוועל“ און „די גאָלדענע פּאַווע“.
הײַיאָר דערשײַנט אין לייוויק-פֿאַרלאַג איר ערשטלינג „די צוקונפֿט“, אַ באַנד דערציילונגען. אַ טייל פון זיי זענען געדרוקט געוואָרן אין ליטעראַרישע זשורנאַלן און אַנדערע זענען אין גאַנצן נײַע שאַפֿונגען. דאָס בוך איז אַן אויסדרוק פֿון אַ פֿרוי, אַ שרײַבערין, וואָס איז אויסגעוואַקסן אין ישׂראל מיט אַלע אירע טראַוומעס און קאָנפֿליקטן, און אַ טיפֿן גלויבן אין דער צוקונפֿט.
דער זשורי האָט געזאָגט אַז שפּירא האָט פֿאַרדינט דעם פּריז „פֿאַר אירע ליטעראַרישע, אייגנאַרטיקע שאַפֿונגען וועלכע שטיצן זיך אויף טיפֿע קענטענישן פֿון דער ייִדישער שפּראַך און ליטעראַטור, מיט די פֿאַרשידענע קוואַלן פֿון וועלכע זי שעפּט אַ זעלטענע אַטמאָספֿער און אינספּיראַציע.“
אין איר דאַנקרעדע בײַם באַקומען די פּרעמיע האָט שפּירא אָפֿן־האַרציק אויסגעדריקט אירע געדאַנקען:
„איך פֿיל זיך אַ ביסל אומגעלומפּערט באַקומענדיק אַ פּרעמיע, בפֿרט ווי אַ שרײַבערין וואָס פּובליקירט אַ בוך אויף אַ שפּראַך וואָס איז ניט איר מאַמע-לשון. אָבער איך האָב אַ חשד, אַז אַלע דורות ייִדישע שרײַבערס האָבן זיך געפֿילט ניט באַהאַוונט אין עפּעס אַ זאַך. מסתּמא האָבן זיך ס׳רובֿ פֿון זיי גאָר היימיש געפֿילט אויף מאַמע-לשון, אָבער אָפֿט זענען זיי געווען מענטשן וואָס האָבן געדאַרפֿט זיך שאַפֿן אַ נײַע היים, און אַ נײַע אידענטיטעט, אַ מאָדערנע, אַ וועלטלעכע. אַזאַ פּאָזיציע איז בדרך-כּלל אַ טייל פֿונעם זײַן אַ קינסטלער, און אַ שרײַבער בפֿרט. און גיכער – זי איז אַ טייל פֿונעם ווערן אַ קינסטלער. די אומזיכערע צוגעהעריקייט איז אויך אַ מין אומגעלומפּערטקייט, און אויך אַ שעפֿערישע קראַפֿט. איך אַליין פּרוּוו זי אויסצוניצן ווען איך שרײַב אויף אַ שפּראַך אין וועלכער איך בין נאָך אַלץ אַ גאַסט.
„עס איז ניט גענוג צו זײַן אַ גאַסט אין אַ נאָך אומבאַקאַנטער שטוב. אַ נײַער קינסטלער דאַרף זײַן אַן אָנגעלייגטער גאַסט, אָדער בקיצור – מע דאַרף אַן עולם. דער זשורי פֿונעם רובינליכט-פּריז גיט מיר אַזוי אַ מין צוזאָג אויף אַן עולם. דאָס צוטיילן דעם פּריז אויך יהודה גור-אריה, אַ שרײַבער און איבערזעצער פֿונעם עלטערן דור, איז פֿאַר מיר אויך אַ צוזאָג אַז דער עולם וויל נאָך בלײַבן אויף לאַנגע יאָרן. איך וויל דאָ אויסדריקן אַ האַרציקן דאַנק פֿאַר אָט דער פֿאַרבעטונג, און אויך אַ האָפֿענונג אַז ווײַטערע אָנגעלייגטע געסט וועלן נאָך אָנקומען אין דער ייִדישער ליטעראַטור, און אַז זיי וועלן נאָך בלײַבן.“
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