Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress.
(JTA) — Dan Bilzerian, the mega-influencer who’s spread conspiracy theories about Jews and said he wants to “kill Israelis,” is running for Congress.
Bilzerian registered this week to run in the Republican primary against the Jewish far-right firebrand Rep. Randy Fine in Florida’s sixth district. Bilzerian initially gained fame for his Instagram photos alongside bikini-clad women but has since become a vocal critic of Israel and Jews — and has repeatedly called Fine a “fat Jew” in the lead-up to his campaign launch.
In a TMZ interview after Bilzerian announced his candidacy, the outlet’s Jewish founder, Harvey Levin, questioned the influencer on whether his use of the phrase “fat Jew” was antisemitic.
“[Fine] literally talks about how Muslims are lower than dogs, so, is that Islamophobic?” Bilzerian shot back. Fine drew bipartisan criticism for his comments earlier this year.
“Yes,” TMZ’s Levin and Charles Latibeaudiere responded. (Bilzerian added that Fine “tweets that, and he’s a senator,” though Fine is actually a member of the U.S. House of Representatives who was formerly a state senator.)
Bilzerian responded to a follow-up question by denying that he’s antisemitic — and questioning the term “antisemitism” altogether, saying it’s been “hijacked to only talk about Jews.”
“No, I’m not antisemitic. I think that that’s kind of a made-up term, I think the Palestinians are the real Semites,” Bilzerian said.
“Was Hitler antisemitic?” Levin asked.
Bilzerian did not say.
“Like I said, the term is focused solely on Jews, but actual Semites are the Arabs,” he answered. “And Palestinians are Semites as well. They actually have more DNA lineage to that region than any of the Eastern European Ashkenazi Jews that have taken it from them.”
The comments were nothing new for Bilzerian, who has 30 million followers on Instagram and 2 million on X. He regularly tweets opinions like “Jewish supremacy is the greatest threat to the world today,” questions the accuracy of the statistic that 6 million Jews died in the Holocaust, and reposts clips of avowed antisemite Nick Fuentes.
But now, Bilzerian’s foray into electoral politics could serve as a test of the popularity of an emerging, anti-Israel faction within the Republican party headlined by figures like Tucker Carlson and Fuentes, who’ve espoused conspiracy theories about Jews.
Those figures’ opposition to the war in Iran have sped up their dissent from President Donald Trump. During the TMZ interview, Bilzerian said Fine should be tried for treason for putting “Israel before America,” and also criticized Trump for being “Israel first.” He has tweeted that Trump “needs to be impeached.”
(Ironically, Fine introduced a bill that would ban dual citizens from serving in Congress, and Bilzerian is a dual American-Armenian citizen.)
Bilzerian is not the only anti-Israel Republican challenger to Fine, a staunch Israel supporter who’s been backed by AIPAC and the Republican Jewish Coalition.
“I appreciate @DanBilzerian‘s zeal to take @RepFine out of Congress. I’ve been working tirelessly for one year on the same goal,” wrote Aaron Baker, who’s been endorsed by the Anti-Zionist America PAC. “I would however also appreciate if Dan ran for FL-16 much closer to where he grew up. Make @AIPAC spend $ defending more seats. Divide and conquer.” FL-16’s current representative, Vern Buchanan, was endorsed by AIPAC in 2024.
But Bilzerian, with his 29.6 million followers on Instagram and 2.1 million on X, brings a larger national audience to the congressional primary.
“I’d never heard of this guy before, until a couple of days ago, but having watched your interview, it’s clear that he simply doesn’t like Jews. In America you’re allowed to do that,” Fine said on a TMZ appearance following Bilzerian’s. But, he continued, “I don’t think it’s going to work out to become a congressman, having that perspective.”
Bilzerian gained many of his followers when he was the “king of Instagram,” posting photos of himself surrounded by scantily clad women, sports cars and with large guns. In June 2015, Bilzerian said he would be running for president, though by December he’d gotten behind the candidacy of Trump.
Before that, he’d served four years in the U.S. Navy starting in 1999, and dropped out of the University of Florida to play professional poker. His father, Paul Bilzerian, is a businessman who, as a corporate takeover specialist, was sentenced to four years in prison for federal crimes including fraud and criminal conspiracy.
In the months after Hamas’ Oct. 7 attack and the ensuing war in Gaza, Bilzerian’s social media presence began taking its current shape of focusing predominantly on Israel and, eventually, Jews.
“Do you think the Israeli attacks on Gaza are justified or f–ked up?” Bilzerian asked his followers on Nov. 6, 2023. By 2024, the occasional surveys he took of his followers became pointedly focused on Jews.
“Who causes the majority of the worlds problems,” he asked, with users overwhelmingly voting for the multiple-choice option “16 million Jews.”
In January 2025, Bilzerian asked his followers whether Hitler was a “good person,” a “terrible person,” or if they didn’t know. A third of the 178,000 voters said Hitler was a “good person,” and another 23% said they didn’t know.
Bilzerian laid out his views on Jewish people in a 2024 interview with conservative commentator Patrick Bet-David, during which he said Jews “knew about 9/11” and “had JFK assassinated.”
Later that year, conservative media personality Piers Morgan asked Bilzerian how many Jews he believed died in the Holocaust.
“I don’t know, but I would bet my entire net worth that it was under 6 million,” Bilzerian said.
According to FEC filings, Bilzerian’s campaign treasurer is Patrick Krason. Krason was also the treasurer for the short-lived presidential campaign of Ye, formerly known as Kanye West, another public figure who’s spread conspiracy theories about Jews.
Bilzerian has promoted the “Great Replacement” conspiracy theory, claiming that Jews control the media and are using that position to push an “anti-white agenda” and replace whites with non-white immigrants.
“It started with the jewish owned news stations telling us ‘white supremacy is the greatest threat to America,’” Bilzerian wrote last year. “Whites were replaced in movies & streaming networks. Then the Jewish exec run Blackrock forced DEI on all major corps.”
Bilzerian often cites passages from the Talmud to make claims about Jewish beliefs, such as that Jews approve of stealing and raping as long as the crimes are committed against non-Jews. Other figures like Candace Owens have similarly taken passages from the Talmud, but rabbis have criticized those figures for using quotes that are mistranslated and often taken out of context from the text, which includes centuries of rabbinic debates and is not a formal code of laws.
During a stream with the influencer Sneako, who has also spread antisemitic conspiracy theories, Bilzerian said he supports “exterminating Israel” and that he “would sign up tomorrow and go f—king put boots on the ground and go f—king kill Israelis.”
“Give me a rifle and send me the f–k over there,” he said, adding, “I truly believe that the majority of that country is evil.”
On Morgan’s show, Bilzerian said Judaism innately promotes “Jewish supremacy,” and pointed to the State of Israel as being the result of that ideology.
“Israel is a manifestation of that religion,” he said. “And I think that religion is terrible.”
This article originally appeared on JTA.org.
The post Dan Bilzerian wants to ‘kill Israelis’ and thinks Judaism is ‘terrible.’ Now he’s running for Congress. appeared first on The Forward.
Uncategorized
After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide
(JTA) — After Tom Malinowski narrowly lost a primary in which AIPAC spent $2.3 million against him, critics said AIPAC’s plan backfired as it had inadvertently boosted a candidate farther from its pro-Israel agenda.
Now, Malinowski has thrown his support behind that victor, the Bernie Sanders-backed progressive Analilia Mejia.
“A couple of months ago, Analilia and I were rivals for the Democratic nomination,” Malinowski said in a video posted on Thursday afternoon. “Together, we are here united as Democrats in common cause.”
The video, which featured a friendly Malinowski and Mejia seated next to each other, was released ahead of her special election next week, and emphasized the need for Democrats to “take back the House.” Neither politician mentioned Israel or AIPAC in the video, though both politicians slammed the lobbying group following their tight primary race.
After Mejia’s victory back in February, AIPAC brushed off criticism that its attack ads against Malinowski — who describes himself as “pro-Israel” but crossed the group’s red line of supporting conditions on military aid — inadvertently contributed to Mejia’s win. Mejia has been harsher in her criticism of Israel and, unlike Malinowski, refers to its war in Gaza as a “genocide.”
But Mejia, an AIPAC spokesperson said, was only nominated for a special election that would fill the seat vacated by Gov. Mikie Sherrill through the end of 2026.
“The real race for the full congressional term is in the June primary, and we’re going to take a close look at that,” said Patrick Dorton, spokesperson for AIPAC’s super PAC, the United Democracy Project.
But if AIPAC had its sights set on supplanting Mejia come June, those plans may have been complicated by her newfound support from Malinowski, a popular politician in New Jersey’s 11th Congressional District.
Meanwhile, on Friday morning, Mejia was endorsed by J Street, the liberal pro-Israel group that supports a growing number of candidates who back conditions on military aid to Israel. J Street’s president, Jeremy Ben-Ami, blasted AIPAC in a Substack column following the February primary. He also wrote positively about Malinowski, but did not mention Mejia in the column.
“I look forward to working in partnership in our shared commitment against antisemitism, bigotry and hate,” Mejia wrote, accepting J Street’s endorsement.
On Tuesday, Mejia appeared at Temple Ner Tamid, a Reform synagogue in Bloomfield, New Jersey, for a conversation with its rabbi about issues of Jewish concern including Israel and synagogue security. (Joe Hathaway, the Republican nominee, joined the congregation for a conversation the night before.)
“I’m running for congress to give every person in NJ-11 a voice – that’s why I’m committed to listening to folks from every corner of our community,” Mejia wrote after the event.
This article originally appeared on JTA.org.
The post After AIPAC-backed primary loss, Tom Malinowski endorses rival who says Israel committed genocide appeared first on The Forward.
Uncategorized
US Intelligence Indicates China Preparing Weapons Shipment to Iran
The Pentagon building is seen in Arlington, Virginia, U.S. October 9, 2020. Photo: REUTERS/Carlos Barria
US intelligence indicates China is preparing to deliver new air defense systems to Iran within the next few weeks, CNN reported late on Friday, citing three people familiar with recent intelligence assessments.
The network said there are indications that Beijing is working to route the shipments through third countries to mask their origin.
The US State Department, the White House, the Chinese embassy in Washington and China’s foreign ministry did not immediately respond to Reuters requests for comment.
Beijing is preparing to transfer shoulder-fired anti-air missile systems known as MANPADs, CNN said, citing sources it did not name.
The US and Iran are set to hold high-level negotiations on Saturday in Pakistan’s capital Islamabad, seeking ways to end their six-week-old war.