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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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AIPAC defends $2.3M spend against ‘pro-Israel’ politician in NJ-11, where anti-Israel candidate is prevailing
(JTA) — If AIPAC has any regrets about pouring more than $2 million into opposing a candidate who calls himself pro-Israel — and is set to lose to an anti-Israel opponent — it isn’t saying so. In fact, the pro-Israel group’s affiliated super PAC suggests it would do it again.
“We are going to have a focus on stopping candidates who are detractors of Israel or who want to put conditions on aid,” Patrick Dorton, a spokesperson for the United Democracy Project, said in an interview.
The target of the UDP’s recent spending was Tom Malinowski, a former congressman running in a special election in New Jersey’s 11th Congressional District. Malinowski, who calls himself pro-Israel and has been endorsed by the liberal Zionist organization J Street, has said he’d be open to placing conditions on some U.S. aid to Israel.
AIPAC pummeled Malinowski with $2.3 million in negative ads — but not about Israel. Instead, the ads tarred him from a progressive angle — one emphasized his vote on a 2019 bill that included increased funding for ICE, the immigration enforcement agency.
By one measure, AIPAC’s spend could be seen as a success: The candidate it opposed, seen as a favorite, did not score an easy win on Election Day. But in another crucial way, the effort appears to have backfired by throwing open the door for Analilia Mejia, a progressive grassroots organization leader who is far more critical of Israel.
The race is too close to call, but Mejia, who was the national political director for Bernie Sanders’ 2020 presidential campaign, is ahead by nearly 900 votes with 4,800 left to count. Tahesha Way, the former lieutenant governor of New Jersey who is thought to have been AIPAC’s preferred candidate, finished in a distant third.
Critics, including AIPAC supporters, have slammed AIPAC’s strategy in the race.
“They could not have gotten a worse result than what they got,” said Alan Steinberg, a journalist in New Jersey who was an EPA administrator under George Bush. “I’m a very pro-AIPAC person, very supportive of AIPAC, but this is one of the worst strategic errors that they could’ve ever made.”
The UDP got into the race because of Malinowski’s comments on U.S. aid to Israel at a time when a large number of Democrats, and some Republicans, were expressing new openness to attaching conditions to the aid as they sought to press Prime Minister Benjamin Netanyahu to end the war in Gaza and adopt different policies in Israel and the West Bank.
Asked last fall about the possibility of conditioning or suspending aid to Israel, Malinowski told Jewish Insider that he “would make case-by-case judgments given what’s happening on the ground.” He said he would similarly make case-by-case judgments for any U.S. ally receiving aid.
“We had very serious concerns about Tom Malinowski, who clearly was open to conditioning aid to Israel,” Dorton said. “He knew that he had moved to what is not a pro-Israel position.”
Dorton indicated that the UDP would likely go after other candidates who have expressed openness or interest in conditioning aid. “Adding conditions to aid to Israel, and undermining the U.S. relationship, is a top priority for us in assessing candidates,” he said.
In New Jersey, the result could be elevating a politician whose stance on Israel is much harsher. Mejia has accused Israel of committing a genocide in Gaza and pledged not to take any AIPAC-funded trips to the country. She also began calling for a ceasefire in Gaza within weeks of Hamas’ Oct. 7, 2023, attack on Israel after tweeting on Oct. 10, “Every fiber of my being is horrified beyond words at what is furthering in Gaza. Yet again we see how oppression & dehumanization leads to despair & unthinkable destruction.”
Mejia’s campaign focused on affordability and she drew endorsements from progressives including Bernie Sanders, Alexandria Ocasio-Cortez and Ro Khanna. If she holds her lead, she will become the Democratic nominee for April’s special election to fill the House seat vacated by now-governor of New Jersey, Mikie Sherrill.
Steinberg said he thought that AIPAC “never took seriously the possibility of her winning in this primary,” and that Malinowski would be far more aligned with AIPAC on Israel.
“I don’t think Malinowski is anti-Israel,” said Steinberg. “I know Tom, I disagree with him on Israel, but he is much preferable to Analilia Mejia. Much preferable.”
Jeremy Ben-Ami, the president of J Street, which endorsed Malinowski, wrote in a Substack column that AIPAC was responding to criticism of the Israeli government’s policies as if it were hostility toward the country itself.
“AIPAC now treats even good-faith criticism from friends as a threat to be crushed,” he wrote.
Dorton downplayed the impact of a Mejia primary victory because the upcoming special election decides only which candidate fills the seat until the end of 2026. A second primary, held in June 2026, will decide the Democratic nominee for the regular November election.
But others are viewing her potential win as a larger victory for progressives, and specifically the pro-Palestinian movement.
“Analilia Mejia for New Jersey just set a new precedent in NJ and beyond,” wrote pro-Palestinian activist Linda Sarsour in a Facebook post on Monday featuring a photo of Mejia raising her hand as the lone candidate indicating that she believed Israel committed genocide, at a forum hosted by the Council on American-Islamic Relations. “She’s teaching us that it’s okay to stand alone so as [sic] long as you are on the right side of history.”
The UDP has spent millions on congressional races to mixed results since AIPAC began directly funding candidates in 2021; it had previously worked only to cultivate support for Israel among politicians. In 2024, it spent at least $14.5 million against the incumbent “Squad” member Jamaal Bowman in New York, and more than $8 million to take down Cori Bush in Missouri; both incumbents lost their primaries. But the $4.5 million it spent was not enough to beat Dave Min for Katie Porter’s House seat in California.
Now, the upcoming midterms will likely serve as a test of AIPAC’s strength as lawmakers and voters on both sides of the aisle distance themselves from Israel and its advocates. They will also answer the question of what dividends AIPAC — whose PAC opened the year with a nearly $100 million war chest — will draw if it focuses on punishing candidates who show insufficient support for Israel.
Dorton said he is not concerned. The UDP is looking ahead to the June midterm primaries and will “continue to run ads that move the needle” in primary races about issues that mostly don’t involve Israel, he said. He added that the group is assessing polling data and “candidate viability” for dozens of races around the country — including in NJ-11.
“There is a strong bipartisan pro-Israel majority in Congress,” Dorton said. “And we intend to keep it that way.”
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Oklahoma board denies proposal for Jewish charter school — and lawyers up ahead of expected legal battle
(JTA) — A Jewish group is preparing to sue to overturn a ban on publicly funded religious charter schools in Oklahoma, after a state board unanimously rejected its proposal on Monday.
The Oklahoma Statewide Charter School Board’s decision blocked an application from the National Ben Gamla Jewish Charter School Foundation to open a statewide virtual Jewish school serving grades K-12 beginning next school year.
Ben Gamla’s legal team, led by Becket, a prominent nonprofit religious liberty law firm, said the rejection violates the Constitution’s Free Exercise clause and announced plans to file suit in federal court. In a statement, Becket attorney Eric Baxter criticized Oklahoma Attorney General Gentner Drummond, who has argued that publicly funded religious charter schools are unconstitutional.
“Attorney General Drummond’s attack on religious schools contradicts the Constitution,” Baxter said. “His actions have hung a no-religious-need-apply sign on the state’s charter school program. We’ll soon ask a federal court to protect Ben Gamla’s freedom to serve Sooner families, a right that every other qualified charter school enjoys.”
A victory for Ben Gamla could redraw the line separating church and state, establishing the first school of its kind nationwide and opening the possibility for taxpayer-funded religious schools across the country.
Spearheaded by former Florida Democratic Rep. Peter Deutsch, the Ben Gamla proposal called for a blend of daily Jewish religious studies alongside secular coursework. Deutsch, who nearly two decades ago established a network of nonreligious “English-Hebrew” charter schools in Florida, has said he chose Oklahoma as a testing ground for what he views as a viable model of publicly funded religious education.
In a statement, Deutsch criticized the board’s decision.
“Parents across the Sooner State deserve more high-quality options for their children’s education, not fewer,” Deutsch said in a statement. “Yet Attorney General Drummond is robbing them of more choices by cutting schools like Ben Gamla out. We’re confident this exclusionary rule won’t stand for long.”
The rejection, delivered during the board’s monthly meeting, did not come as a surprise. The board’s 2023 approval of a similar application by a Christian group to establish St. Isidore of Seville Catholic Virtual School was ultimately overturned by the Oklahoma Supreme Court on constitutional grounds.
An attempt to challenge the state court decision at the federal level failed when the U.S. Supreme Court deadlocked on the case last year due to a recusal by Amy Coney Barrett, who has ties to the Catholic group.
Several board members cited the legal outcome in explaining their votes against Ben Gamla.
“I am troubled by the fact that our hands are tied by the state Supreme Court decision, but I think we have to honor it, and it’s a very clear directive,” board member Damon Gardenhire said at the meeting.
Board member David Rutkauskas said it was “very unfortunate” that the board was “bound” by the Oklahoma Supreme Court, adding that the decision was not because Ben Gamla is “not a good candidate or qualified.”
“If I could have voted for this school today without being bound, I would have voted yes,” Rutkauskas said. “I think it would be great for the Jewish community and the Jewish kids to have this option of a high quality school.”
Ahead of the board’s vote, during public comment, Jewish Oklahoma resident Dan Epstein argued that the “public should not be funding sectarian education.”
“My religious education was entirely private,” Epstein said. “My parents didn’t ask for anybody else to pay for it. They paid for it as part of dues to our congregation, and so I’m here today to express my opposition to the application of the Ben Gamla school.”
Epstein was not the only Jewish voice in Oklahoma to object to Ben Gamla.
Last month, the Tulsa Jewish Federation and several local Jewish leaders issued a joint statement in which they criticized Ben Gamla for failing to consult local Jewish leaders ahead of their application to open the school.
“We are deeply concerned that an external Jewish organization would pursue such an initiative in Oklahoma without first engaging in meaningful consultation with the established Oklahoma Jewish community,” the leaders wrote. “Had such a consultation occurred, the applicant would have been made aware that Oklahoma is already home to many Jewish educational opportunities.”
Oklahoma is home to fewer than 9,000 Jews, many of whom live in Tulsa.
During Monday’s deliberation, board member William Pearson cited opposition to the Ben Gamla proposal from Oklahoma Jewish congregations.
“My real concern is that I don’t see a grassroots effort from the Jewish community in the state of Oklahoma,” Pearson said. “Now maybe I’m wrong, but I haven’t seen it. What I have seen is the synagogues, both from Oklahoma City and Tulsa, come out in opposition to this, and I find that very interesting, that the Jewish community, the people that are involved daily in Jewish lifestyle, that they’re opposed to this.”
Immediately after voting to turn down Ben Gamla, the board approved hiring outside legal counsel in anticipation of a lawsuit.
“I can’t predict the future, but I would say, by all indicators, I would be shocked if there’s not a lawsuit filed by Friday,” board chair Brian Shellem said.
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Anne Frank and ‘Night’ may soon be required reading in Texas public schools. Is that good for the Jews?
(JTA) — In the years since school libraries became a culture-war flashpoint, Texas has been one of the most active states to pull books from shelves in response to parental complaints — sometimes including versions of Anne Frank’s diary and other Jewish books.
Now, Texas is pursuing a new approach: requiring that Frank’s diary, and several other Jewish texts, be taught throughout the state.
The Texas state education board recently discussed draft legislation that would create the nation’s first-ever statewide K-12 required reading list for public schools. Among the roughly 300 texts on the list: Elie Wiesel’s Holocaust memoir “Night”; Lois Lowry’s young-reader Holocaust novel “Number the Stars”; George Washington’s letter to a Rhode Island synagogue in 1790, and Frank’s diary — the “original edition.”
Each of the works could become mandatory reading for Texas’s 5.5 million schoolchildren as soon as the 2030-31 school year, as the state’s conservative education leaders seek to reverse a nationwide decline in the number of books read or assigned in class while also constraining the texts that activist parents tend to object to. Instead of letting individual teachers put together reading lists that might include “divisive” or progressive content, Republicans in Texas are trying to nudge the curriculum toward a “classical education” said to draw on the Western canon.
Supporters said the list would help ensure every student is on the same page.
“We want to create an opportunity for a shared body of knowledge for all the students across the state of Texas,” Shannon Trejo, deputy commissioner of programs for the Texas Education Agency, told the Jewish Telegraphic Agency about why the group undertook the list project.
While state lawmakers passed a law mandating at least one required book per grade, the board has decided to implement a full reading list. Trejo said the options had been whittled down from thousands of titles suggested in a statewide teachers survey. They were also cross-referenced with a variety of other sources, including books from “high-performing educational systems” in other states and reading lists from the high-IQ society Mensa.
“We’re trying to help students love reading again,” LJ Francis, a Republican member of the state school board who supports the list, said during the Jan. 28 meeting. “I personally think schools should be teaching more than what we have on this list.”
The proposal underscores a complicated moment for Jewish literature in Texas schools, where books about the Holocaust and Jewish history have recently been pulled from shelves amid parental complaints but are now poised to become required reading statewide. Jewish educators and free-speech advocates say the shift reflects both recognition of Holocaust education’s importance — and continuing tensions over who controls what students read and how those stories are taught.
The overall list largely centers the Western canon and deemphasizes modern works as well as most books about race and identity, although selections from Booker T. Washington, Frederick Douglass and other Black American authors made the cut. The Bible is also heavily represented, with selections from both the Old and New Testaments on the reading list.
The state’s Holocaust Remembrance Week education mandate means that Jews are one of the few ethnic groups whose stories are fairly well represented on the state’s required reading list. That doesn’t mean that Holocaust educators are unreservedly enthusiastic about the new approach.
“Obviously I’m pleased that they’re including quality Holocaust materials,” Deborah Lauter, executive director of TOLI, the Olga Lenkyel Institute for Holocaust Studies, told JTA. Lauter noted that many teachers trained by TOLI on how to teach the Holocaust in their classrooms — including in Texas — already rely on books that made the list.
But, Lauter said, teachers generally like to develop their own curricula to tailor to their classrooms. “Mandating certain books, I don’t know how teachers would feel about that,” she said.
Lauter also expressed concern about whether the state would be providing materials to help teachers decode the Holocaust texts for their students. Trejo told JTA that fell beyond the scope of the list and the statute.
“It is just the title that is going into the standards for the state of Texas,” Trejo said. “Beyond that, it would be up to publishers to look to, how can I support districts and teachers in teaching this title?”
To literacy activists in the state, the approach was concerning.
“This is censorship as well,” Laney Hawes, co-director of the Texas Freedom to Read Project, told JTA. The overall list, she said, reflects “a very narrow worldview,” and the large number of books on the list would make it difficult for educators to find time for additional texts of their own choosing in class.
At the same time, Hawes said, “there are some really worthwhile books on this list. ‘The Diary of Anne Frank’ is an incredible book.”
The Jewish titles, Trejo said, were selected with additional input from Holocaust museum experts, local rabbis and Jewish day schools in the state. They also sought input from the Texas Holocaust, Genocide, and Antisemitism Advisory Commission.
“We were invited to provide input regarding a few specific parts of these proposals,” Joy Nathan, the commission’s director, told JTA in an email.
She named “Blessed Is the Match,” a poem by the Hungarian-born poet and resistance fighter Hannah Senesh, as a reading that her commission recommended for the draft list. “We will continue these direct conversations throughout the process.”
At the state education board meeting, a last-minute amendment proposed by the board’s GOP treasurer sought to remove dozens of works from the list, including Senesh’s poem and Washington’s letter.
The amendment would replace those texts with a new crop of selections, including “Refugee,” a young-adult novel by Alan Gratz that partially follows a German Jewish World War II refugee; Biblical passages on Moses; Maurice Sendak’s “Where the Wild Things Are”; George Orwell’s “1984”; and a book about former Polish president Lech Walesa. The amendment also listed “Night” as required in two different grades.
The story of Moses, the board member said, made the amendment’s cut because “there are a lot of parallels between Moses leading the people out of Egypt and the American Revolution.” Debate on the topic dragged into the night, with board members arguing whether requiring Bible passages would violate the Establishment clause and which Biblical translation had superior literary merit.
Following the amendment, the board agreed to postpone a vote on the required books until April to give members time to review both lists. Another board member, pushing for greater racial diversity in the list, submitted his own titles for review as well.
Once voted on, the legislation would enter a public comment period prior to being formally adopted at a later meeting.
A long list of public commenters at the meeting opposed the law on various grounds, including that it was overly prescriptive, lacked proper balance between classical and modern literature, included more books than could realistically be taught, overly emphasized Christian texts over other religious works, and lacked racial and gender diversity. One teacher said that “Night” is traditionally taught at a different grade level than the law mandates.
Among those who testified against the policy was Rebecca Bendheim, a middle-school teacher at an Austin private school and author of young-adult novels about Jewish and LGBTQ identity. “I believe the list underestimates what Texas students can do,” Bendheim said.
A handful of commenters voiced support for the measure. Matthew McCormick, education director at the conservative Texas Public Policy Foundation, which backed the law, said that it covers “important historical eras such as the Great Depression and the Holocaust.”
He added, “By approving this reading list, the board has the opportunity to enact a generational change by ensuring that every public school student has a strong foundation in literacy and literature.”
At Wednesday’s meeting, the board also voted on new required civics training for teachers and new required vocabulary lists, which would be extracted from the required books.
The state’s embrace of Jewish curricula comes after one Texas school district recently pulled “The Devil’s Arithmetic,” another young-reader Holocaust novel, following a “DEI content” weeding process aided by artificial intelligence. A state law currently on the books in Texas places classroom restrictions on “instruction, diversity, equity and inclusion duties, and social transitioning.”
While Jewish texts are generously represented on Texas’s list, works by and about authors of other identities are not; the high school list, for example, features no Hispanic authors. An estimated 245,000 Jews live in Texas, or less than 1% of the population, according to Brandeis University demographics; Hispanics, by contrast, form 40% of the state population, more than the white share.
The state offered lists of approved Holocaust materials teachers may select from when marking Holocaust Remembrance Week last month. Those approved materials, provided by the Texas Holocaust, Genocide, and Antisemitism Advisory Commission, include many of the texts now required in the legislation.
The proposed legislation concerns activists in the state who oppose book bans and restrictions on students’ “right to read.” Hawes, a Fort Worth mother of four children in the state education system, first became an activist after her district removed the “Graphic Adaptation” of Frank’s diary from its shelves in 2022.
That district returned the book after public outcry. But other districts both in and outside of Texas followed suit by pulling the same edition, along with other Jewish books including “Maus” and “The Fixer,” over the last few years.
Seeing Frank’s diary on the state’s required reading list now, Hawes said, “feels weird to me.”
She noted that the draft legislation specifies that the “original edition” must be taught. The 2018 illustrated adaptation, which includes a passage of Frank discussing a same-sex attraction that had been excised from the original published edition, has been opposed by conservative parents across the country.
In a slideshow by the Texas Educational Agency that outlines the proposed requirements, Frank’s diary is portrayed as an “anchor” text for the 7th grade. “Blessed Is the Match,” an ode to self-sacrifice for a higher cause, and Washington’s letter, a landmark statement of religious tolerance, are listed as supplemental texts for the diary.
The goals of the unit, the agency states, are “factual accounts of Jewish resistance during the Holocaust” and “foundational American ideals of religious liberty and tolerance.”
The Biblical passages, the agency notes, are intended to fulfill a statewide requirement that school districts have “an enrichment curriculum that includes: religious literature, including the Hebrew Scriptures (Old Testament) and New Testament, and its impact on history and literature.” Christian activist groups within Texas, and several elected officials, have pushed for years to promote Evangelical Christian texts in public schools.
The inclusion of Washington’s letter, which assures the Newport congregation that Jews will find safe haven in the United States, also struck Hawes as suspicious. The list contains numerous texts promoting patriotism but does not include any material addressing ongoing antisemitism in America.
“This is making us think that George Washington solved antisemitism. And he didn’t,” she said.
Lauter said that if Texas’s policy of statewide Holocaust book requirements becomes a broader trend, she would welcome it — despite her concerns.
“I think it’s a positive. We support more Holocaust education in schools,” she said. “It’s certainly better than the opposite, which is banning books.”
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