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The Hanukkah merch market has exploded. But are Jews feeling more represented?

(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.

Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”

“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.

The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.

“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”

Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.

For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.

“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.

Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)

“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”

The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.

“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”

There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.

Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.

“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)

Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.

“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”

Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.

@midrashmanicures

Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022

♬ Oh Hanukkah – Maccabeats

“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”

Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.

“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”

Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.

“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.

One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.

Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)

“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.

Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.

Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.

“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.

Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.

“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.

The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.

“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.

For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.

“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.

“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.

Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)

Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.

Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.

“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”


The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.

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Reza Pahlavi, Iran’s exiled crown prince, has a plan for his people’s future — if they’ll have him

With a U.S.-Israel bombardment underway and President Trump and Prime Minister Benjamin Netanyahu openly pressing for regime change, related questions now loom large: What are the Iranian people prepared for — and who, exactly, is positioned to lead them if the Islamic Republic falls?

Since late 2025, anti-regime protests have spread across Iran, resulting in mass arrests, imprisonments, and thousands killed in crackdowns by regime forces. On January 14, following massive demonstrations, President Donald Trump posted on Truth Social, addressing Iranian protesters: “KEEP PROTESTING – TAKE OVER YOUR INSTITUTIONS!!!… HELP IS ON ITS WAY.” At the time, expectations were high for a U.S. strike on Iran, and thousands of protesters were killed in the streets, hoping that help would come. Now, over a month later, Trump appears to have made good on that promise.

Early on Feb. 28, U.S. and Israeli forces began operating across Iran in what the IDF described as a “close and unprecedented cooperation between the IDF and the US military.” Trump and Netanyahu both made statements indicating that the objective of the joint operation extends beyond military deterrence and toward regime change.

Since the start of the operation, the U.S. and Israel have targeted several sites that go far beyond the aims of the 12-Day War, which primarily focused on degrading Iran’s nuclear and ballistic missile capabilities. In this round of strikes, regime assets and figures have been targeted, including Supreme Leader Ali Khamenei, who was killed by an Israeli strike. During the 12-Day War, the US reportedly instructed Israel not to target the Supreme Leader.

Israeli officials say they eliminated several other top officials, including the commander of the Islamic Revolutionary Guard Corps (IRGC), the commander of the Iranian Armed Forces, the Iranian Minister of Defense, and the head of Iranian Intelligence.

Videos have circulated on social media showing Iranians cheering on the attacks, even as reports indicate that the regime has shut down the internet and is jamming satellite signals from diaspora news channels that would otherwise provide critical information about the strikes.

Chants heard across Iranian cities include“death to Khamenei” and “long live the Shah.” Other videos display Iranians honking their cars and chanting “Azadi,” the Farsi word for freedom, dancing in the streets, and gleefully laughing while watching a plume of smoke rise from Khamenei’s residence.

Still, the killing of senior officials — even the Supreme Leader — does not automatically translate into regime change. Even if Ali Khamanei’s death and that of other senior Iranian officials destabilize the clerical regime, there remain 1 million members of the Revolutionary Guard militia and 200,000 members of the IRGC who play a vital role in propping up the government.

Reza Pahlavi, potential leader?

Former Iranian Crown Prince Reza Pahlavi, who lives in the United States, has emerged as one of the most visible opposition figures.

Since January, videos have surfaced on social media showing Iranian protesters calling for the return of the Pahlavi dynasty, which ruled Iran until the 1979 Islamic Revolution. Videos show demonstrators chanting pro-monarchy slogans or displaying the pre-revolutionary Iranian flag. After Pahlavi publicly called for mass mobilization of protestors earlier this year, the demonstrations escalated, with some protestors holding up photos of him in the streets.

Anti-Iranian regime protesters burn an image of Ayatollah Ali Khamenei, while holding aloft a placard featuring an image of  Reza Pahlavi. Photo by Photo by Henry Nicholls / AFP via Getty Images

The son of the former Shah, Pahlavi was born in Tehran in 1960. He was formally named Crown Prince at age 7 during his father’s coronation. At 17, he became one of the youngest licensed pilots in Iran before leaving for the US to pursue advanced flight training. While he was abroad, the 1979 Islamic Revolution overthrew his father and abolished the monarchy, turning what was meant to be a temporary study into permanent exile. He has not returned to Iran since.

Today, Pahlavi lives in Maryland with his wife and three daughters, one of whom married a Jewish businessman last summer. He has positioned himself not as a monarch-in-waiting, but as a potential transitional leader. He has repeatedly stated that he does not seek to restore the monarchy, instead advocating for a secular, democratic system. U.S. officials have taken notice: following renewed unrest in January, he reportedly met with Steve Witkoff, top Middle East advisor to Trump.

Behind Pahlavi is a network of advisers drawn largely from the Iranian diaspora, including academics, private-sector executives, and professionals with experience in US government institutions. Some serve in formal roles, while others function as informal advisers. His main organizational platform is the National Union for Democracy in Iran (NUFDI), a Washington-based organization that has for years promoted regime change in Iran with Pahlavi’s support. Under NUFDI, Pahlavi and his team developed the Iran Prosperity Project, a governance blueprint intended to guide the country through a post-Islamic Republic transition.

On the eve of the joint U.S.-Israeli operation, Pahlavi unveiled an updated version of his transitional plan. The document outlines Iran’s urgent priorities during the first six months following a potential regime collapse.

About two hours after the initial strikes in Iran, Pahlavi posted a video to X, encouraging Iranian forces to abandon the regime and telling the Iranian people that he will “announce to you precisely” when they “can return to the streets for the final action.”

His prospects remain contested. Analysts have long questioned whether a figure who has lived outside Iran for nearly five decades can command broad domestic legitimacy. Reliable polling inside Iran is difficult, but Dutch pollster Ammar Maleki has found that roughly one in three Iranians expresses confidence in Pahlavi based on large-sample surveys conducted in recent years. At the same time, a similar proportion strongly oppose him. Nonetheless, Maleki asserts, no other opposition figure approaches his level of name recognition.

Pahlavi is also openly pro-Israel. He has traveled to Israel, prayed at the Western Wall, met with Netanyahu, and advocates for expanding the Abraham Accords into what he calls “Cyrus Accords” between Israel and a future Iran, describing the two nations as the “only two countries on this planet that can claim to have a biblical relationship.” Because of his pro-Israel stance, some detractors frame his potential leadership as aligned more with Western and Israeli interests than with those of the Iranian people.

However, in recent months, experts have increasingly framed him as a viable option — or at least as an integral part of the current protest movement that should not be ignored.

The post Reza Pahlavi, Iran’s exiled crown prince, has a plan for his people’s future — if they’ll have him appeared first on The Forward.

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Iranian Leader Khamenei Killed in Strikes, Israel Says

Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Jan. 3, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS

The United States and Israel launched the most ambitious attack on Iran in decades on Saturday, and Israel said Supreme Leader Ali Khamenei had been killed in the operation.

Khamenei’s body has been found, a senior Israeli official told Reuters. Iranian news agencies Tasnim and Mehr, however, reported that the supreme leader was “steadfast and firm in commanding the field.”

Iran called the strikes unprovoked and illegal and responded with missiles fired at Israel and at least seven other countries, including Gulf states that host U.S. bases.

US President Donald Trump, who made the biggest foreign-policy gamble of his presidency after campaigning for reelection as a “peace president,” said the strikes were aimed at ending a decades-long threat from Iran and ensuring it could not develop a nuclear weapon.

Trump called on Iranian security forces to lay down their weapons and invited Iranians to topple their government once the bombing ended.

The US president later on Saturday told NBC News that “most” of Iran’s senior leadership has been killed. He said he believes reports of Khamenei’s death are accurate. “We feel that that is a correct story,” Trump told NBC News in a phone interview, according to a report on its website.

Israeli Prime Minister Benjamin Netanyahu said there were many signs indicating Khamenei “is no longer” and called on Iranians to finish the job. He said Khamenei’s compound had been destroyed, and Revolutionary Guard commanders and senior nuclear officials had been killed.

Three sources familiar with the matter said Iranian Defense Minister Amir Nasirzadeh and Revolutionary Guards commander Mohammed Pakpour were killed in the Israeli attacks. Iranian media had said Khamenei’s son-in-law and daughter-in-law were also killed.

‘WE ARE TERRIFIED’

In cities across Iran, explosions caused widespread panic.

“We are scared, we are terrified. My children are shaking, we have nowhere to go, we will die here,” mother-of-two Minou, 32, said weeping as she spoke to Reuters by phone from the northern city of Tabriz.

Iran responded by launching missiles at Israel and at several Gulf Arab countries that host US bases.

After confronting hundreds of Iranian missile and drone attacks, the Pentagon said there were no US deaths or injuries.

The US military named the campaign Operation Epic Fury.

Iran issued a warning that the Strait of Hormuz, the narrow passage through which around a fifth of global oil consumption passes, had been closed. Traders expected a sharp jump in oil prices. Airlines canceled flights in the Middle East.

Tehran promised a stronger response to come, with a senior Iranian Revolutionary Guards commander, Ebrahim Jabbari, saying it had so far used only “scrap missiles” and would soon unveil unforeseen weapons.

The U.N. Security Council was due to meet in New York on Saturday. Secretary-General Antonio Guterres called for an immediate cessation of hostilities.

Israel‘s military said some 200 fighter jets had completed the largest flying mission in its history, hitting 500 targets throughout Iran including strategic defense systems already damaged in strikes last year.

A girls’ primary school in the southern Iranian town of Minab was hit, killing 85 people, according to the local prosecutor cited by state media. Reuters could not independently confirm the reports. Israel‘s military did not immediately respond to a request for comment.

TRUMP SAYS ‘BOMBS WILL BE DROPPING EVERYWHERE’

In a video message on social media, Trump cited Washington’s decades-old dispute with Iran and Iranian attacks, dating to the seizure of the US embassy in Tehran during the 1979 Islamic revolution.

Trump said the aim was “eliminating imminent threats from the Iranian regime.” He urged Iranians to stay sheltered because “bombs will be dropping everywhere,” but added: “When we are finished, take over your government. It will be yours to take. This will be probably your only chance for generations.”

But he faced pushback from opposition Democrats, and a few of his fellow Republicans in the US government, who said a prolonged campaign against Iran would be illegal without congressional approval and that lawmakers should vote within days.

Netanyahu said the joint US-Israeli attack “will create the conditions for the brave Iranian people to take their destiny into their own hands” and “remove the yoke of tyranny.”

Iran’s clerical leaders were already in a difficult position after mass anti-government demonstrations in January, which led to a crackdown in which thousands of people were killed in the worst domestic unrest since the era of the 1979 revolution.

Protesters had again taken to the streets in recent days in remembrance of those killed the previous month.

Israeli military operations over the past two years had already killed some of Iran’s senior military officials and severely weakened several of Tehran’s once-feared proxy forces across the Middle East.

After Israel pounded Iran in a 12-day air war in June joined by the United States, the US and Israel had warned that they would strike again if Iran pressed ahead with its nuclear and ballistic missile programs.

The threats were backed up recently by a US military buildup in the region, even as Iranian and US officials held nuclear talks.

Eyal Zamir, the Israeli armed forces chief of staff, said that over the past months, he had been involved in preparing joint battle plans against Iran in coordination with senior leaders in the US military.

MISSILES FIRED AT ARAB GULF STATES

Oil markets have been closely watching the standoff. Jorge Leon, head of geopolitical analysis at Rystad Energy, predicted prices could shoot up by $10-20 per barrel when markets open on Monday, if there is no sign of de-escalation.

Iran, the third-largest producer in the Organization of the Petroleum Exporting Countries, pumps about 4 percent of global oil supplies, and a far larger share is shipped past its coast through the strait leading out of the Gulf.

In Israel, sirens and mobile-phone warnings sent Israelis rushing to air raid shelters as Iran launched a series of missile barrages. There were no immediate reports of serious damage or casualties.

Loud booms sounded in Abu Dhabi, capital of the United Arab Emirates, an oil producer and close US ally, and several blasts were heard in the business capital Dubai, where one of the city’s plush hotel districts was also hit.

Nada AlGarhy, 30, said she and her husband had been at the Waldorf Astoria hotel on Dubai’s luxury Palm development for Iftar, the evening meal during the fasting month of Ramadan, when they heard a loud explosion.

Bahrain said the service center of the US Fifth Fleet – base for American naval forces in the region – had been subjected to a missile attack. Video footage showed a thick grey plume of smoke rising from near the island state’s coastline.

Qatar said it had downed all missiles targeting the country and that it had a right to respond. Kuwait confirmed a missile attack on a US military base there.

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Before I became an orthodontist, I was my good friend Neil Sedaka’s saxophonist

When I first heard Neil Sedaka had died at the age of 86, I posted a Sedaka song on social media. I’m a Gen-X alternative rock fan, which is not exactly Sedaka’s lane, but it’s hard not to tip your hat to a pop culture legend. I posted “Standing on the Inside,” from 1973, and told people to wait for the chorus. Then, in the comments, my friend Beth Tichler Mindes from my Camp Tranquility summer camp days, wrote a sentence that stopped me: Neil and her dad had been in a band together when they were teens in the Catskills. She’d known Neil her whole life. I asked if I could talk to her 86-year-old father, Howie Tichler, and when I got him on the phone, he told me about the time in the spring of 1958 when he first met Neil Sedaka.

I first met Neil at the Kingsway Theatre on Kings Highway in Brooklyn. I was standing in the back near the popcorn. He was next to me, wearing a high school band sweater. I asked him what school he went to, and I told him I was a musician too. He said he was a piano player and that his band was auditioning for a saxophone player for a Catskills summer gig. I said, great, I’m in. It was that quick. He told me to come down to the basement and audition.

Honestly, I was at the theater to meet girls, not to watch the movie. That’s why I was hanging out in the back.

Before the audition, I spoke to my uncle, Sid Cooper. He was a saxophonist and woodwind player with the Tommy Dorsey band and later at NBC, playing with the Tonight Show band during the Jack Paar years and into the Johnny Carson era. He made sure I was ready. I needed a rhumba, a cha-cha, a foxtrot, a jitterbug. In those days you had to know the dances.

From Left: Dave Bass (drums), Howie Tichler (sax), Norman Spizz (trumpet), Neil Sedaka (piano). Courtesy of Howie Tichler

The audition was for a four-piece band. Neil wasn’t even the leader. He was just the piano player. The job was in the Catskills, at a hotel in Monticello called the Esther Manor. Esther ran the place, and her daughter, Leba Strassberg, worked behind the front desk. Neil would later marry Leba.

I don’t remember exactly how we got there. Maybe my father drove. Maybe someone in the group had a car. But we packed everything in and drove up.

When we arrived, we were told to introduce ourselves to the owner using only our first names. Half the band was Italian. In most places in the 1950s, people were hiding Jewish heritage. In the Catskills, Italian last names apparently wouldn’t go down so well. So, Eddie Caccavale became just Eddie. Paul Delova became Paul.

There were sometimes four of us, sometimes five. The group was called The Nordanels. My name wasn’t in the title because I joined a little late. The name came from Norman, David, and Neil. N-O-R-D-A-N-E-L-S.

If it was a wedding or a bar mitzvah, we wore white tuxedos. Sometimes black. At the hotels, it depended on the night of the week.

We worked six days a week, and this is no exaggeration. Afternoons, we played poolside for cha-cha lessons. Then we’d run back to our rooms, change, and play in the lobby as guests came in for dinner. After that, we played dance music before the stage show, then read the charts for the acts — usually, a dance team, a singer, or a comedian.

I was making about $85 a week, plus room and board. I wouldn’t exactly call it a room as I slept near the chicken coops. We didn’t get tips, either — unless you count being seated at dinner with the single girls.

I was born in 1939, so you can do the math. I was 18 when I started at Brooklyn College. By 1961, I was headed to Temple University in Philadelphia for dental school.

From Left: Dave Bass, Neil Sedaka, Norman Spizz, Howie Tichler. Courtesy of Howie Tichler

The Catskills gig helped pay for all of it as I could save every summer. Brooklyn College tuition was $15 a year, and they even threw in the textbooks. Dental school was another story. So the band gig felt like a gift.

People think of Dirty Dancing when you say Catskills. That came later. The movie is set in 1963, at a fictional resort called Kellerman’s. But the atmosphere was already there in the late 50’s and early 60’s. It was smoky. It was loud. It was hopeful.

At Esther Manor, single girls came up with their parents for the summer, and at dinner they would sometimes seat the musicians with the guests. So there we were, night after night, at long tables with our instruments nearby. We were in heaven. So were the girls.

I did this for six or seven summers. It wasn’t a one-time gig. I kept playing through my third year of dental school. After Carol and I were married, and I graduated, that era ended. From then on, I focused on dentistry. I’m a retired orthodontist, and I practiced on Long Island for about 45 years, and now I teach at Columbia. We originally lived on Long Island near my practice. My wife became a social worker and psychotherapist and opened a practice in Manhattan, so we moved halfway to the city. Once the kids flew the coop, we moved into Manhattan.

During the pandemic, we did something that still makes me laugh. Back when everything was masks, masks, masks, Carol and I were stuck in our apartment one day, and we wrote new parody lyrics to one of Neil’s songs. The original was “Breaking Up Is Hard to Do.” We turned it into “Masking Is Not Hard to Do.” I called Neil and told him we’d written these lyrics, and I emailed them over.

“Don’t take your mask away from me.
Don’t put my health in jeopardy.
If you don’t, then I’ll be blue,
Because what I am asking is not hard to do.
Remember when you held me tight.
We can’t do that now, but that’s all right.
Thinking safe will get us through,
Because masking is not hard to do.
They say that masking up is a difficult task.”

The next day we found out he’d posted it on Facebook. During the pandemic, he was doing this daily thing where he would sing three songs, and he introduced us and said we wrote the lyrics, and then he played it.

I guess I wasn’t so shocked when I heard he died, as when I spoke to him about a week ago, he was frailer than I ever heard him. But when we talked, we were right back to music.

We always talked about gigs we did together, about musicians who were on the job, and about little details he might have forgotten. For example, the last time we spoke, just two weeks ago, he said, you know that album I recorded that wasn’t very successful, where I sang a bunch of standards? I said sure, I remember it; I still have it. And he said, who was the piano player on that gig?

Our conversations were brief on family, and then we’d get into the details of the cool things we did together. It was always a walk down memory lane.

What I truly admired about Neil was his humility. He understood the unspoken thing between musicians. He knew my limitations, and he never judged my playing. He also knew I was an orthodontist. I had patients, not jam sessions. I wasn’t able to keep up my chops the way a full-time musician could, and he never made me feel like I was anything less than part of the band.

About 15 years ago, Neil called me up and said, “I’m on tour, and I have a gig at the Shubert Theatre in New Haven. My saxophone player is stuck in Montreal. Can you come do the show with me?”

I said, “Sure, but you realize you’re asking an orthodontist to sit in with an eight-piece orchestra.”

He said, “No problem. I’ll fax you the music.” Fax. That’s how long ago this was.

So the music starts flying through my fax machine, half of it unreadable. I called Neil and said, “I’m doing the gig, but don’t expect me to be reading those charts. I’m going to do it by ear.” And he said, “Great.”

I drove up the night before because we had soundcheck the next afternoon. The band was there, Neil wasn’t even there yet, one of the other musicians was running the rehearsal. I’m standing in this magnificent old theater in the middle of New Haven, and I walked up to the guys and said, “Hi, I’m Howie Tichler. I’m really an orthodontist. So go easy on me.” And the guy says, “Neil told us everything. Don’t worry about a thing. Come on up. We’ll rehearse.”

They put me right behind Neil, so the spotlight wasn’t only on him. It was on me, too. The air conditioning was blasting, and it kept blowing my sheet music off the stand, so I’m trying to keep the pages from taking flight while also pretending I belong there.

Neil was incredibly gracious. He introduced the band and he said, “This is my friend Howie Tichler, who is really an orthodontist, and he came to help me out.”

And when I left the theater, I’m walking out with my saxophone on my shoulder, and a woman stopped me and said, “Can I talk to you for a second?” I thought she was going to compliment my playing.

Instead she asked me if she needed braces.

Right now, I’m mostly thinking about the good times. Whenever he came to Manhattan we’d meet up. We went to museums together — the Met, the Guggenheim. It wasn’t always about music. Sometimes it was just two old friends walking around looking at art.

He also came to visit us on Fire Island. Within half an hour, everyone in Fair Harbor knew he was at our house. Not because of an announcement, because of his voice. We had a little portable piano, and he’d sit down and sing. Someone walking by would hear it, stop, and then word would spread.

I actually sang on his first hit, “The Diary.” It’s a doo-wop song, and they couldn’t afford, or maybe couldn’t find, backup singers, so I became the backup singer on Neil Sedaka’s first record.

But the thing I keep coming back to isn’t the credit. It’s the sound of him in the room, that voice carrying out the window. In Fair Harbor you could hear him before you saw him.

The post Before I became an orthodontist, I was my good friend Neil Sedaka’s saxophonist appeared first on The Forward.

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