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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Israeli bobsled squad is disqualified from Olympics after trying to swap in Druze teammate
(JTA) — The Israeli bobsled team’s historic journey to the 2026 Winter Olympics ended in anything but storybook fashion on Sunday, as Israel’s own Olympic committee withdrew it from competition after learning that the team had lied about a member’s health.
The withdrawal meant that Israel did not compete in the four-man race on Sunday, the final day of competition in Milan and Cortina.
After finishing the first two heats of the four-man bobsled race as the slowest team, Israel planned to swap out Uri Zisman for team alternate Ward Farwasy, who would have become Israel’s first-ever Druze Olympian had he taken the ice.
But bobsled substitutions are only permitted in the event of an athlete’s injury or illness, so Zisman had agreed to lie and tell officials he was sick. He had reportedly obtained a medical certification for the false story.
In a statement, Israel’s Olympic committee said it had learned of the team’s plan to substitute in Farwasy “in an improper manner that does not meet the standards expected of Olympic athletes and is not in line with Olympic values,” and chose to withdraw the team from the race.
“The Olympic Committee of Israel views any deviation from the Olympic values as unacceptable and cannot accept inappropriate behavior,” the statement said. “It should be emphasized that, up to this point, the participation of the bobsleigh delegation has taken place in the spirit of sport and without any violations by the athletes.”
David Greaves, the president of the Israeli Bobsleigh and Skeleton Federation, told the Times of Israel that he was “deeply disappointed in the actions of the team.”
AJ Edelman, the team’s captain and main driver of its existence, took responsibility for the scheme.
“I apologize profusely for the disappointment,” Edelman posted on X. “But I will always remain proud that the team looked at their Druze brother, who had earned his place on the team, and unanimously said ‘we want this for you.’ I signed off on it and I take responsibility.”
Later, fending off criticism that he had compromised the very Olympic program he had sought to build up, Edelman appeared to blame Zisman’s mother for calling foul on the switch and said he did not regret it.
“I make no apologies for the decision. At all. The switch is not only common in our sport, we did it believing it was good for the country and to honor our teammate. We thought we were putting country first,” he wrote. “The end effect was not intended but I am proud of the team’s consensus in that moment. It was only an issue because the mother of the athlete replaced was upset it was her child, not another athlete. The decision itself was not in question and I remain okay with it.”
The disqualification ignited criticism of the team from both pro-Israel sports fans and those who had protested Israel’s inclusion in the Olympics in the first place. Edelman and Menachem Chen’s last-place finish in the two-man bobsled event last week was overshadowed by a Swiss broadcaster’s criticism of Israel and Edelman during the race. The broadcaster later removed the clip from its website.
On Saturday, Italy’s public broadcaster apologized for a commentator’s off-camera remark calling to “avoid” the Israeli team. The network’s director issued an apology for what he said was an “unacceptable expression that in no way represents the values of public service broadcasting or of RAI Sport.”
The controversies came after the bobsled team’s apartment was broken into while it trained in the Czech Republic. Israel was competing in Olympic bobsled for the first time, in what Edelman and some fans dubbed “Shul Runnings,” a reference to the Jamaican bobsled team’s similarly improbable run in 1988.
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Leaked DNC autopsy found Biden’s Israel backing cost Harris votes for president
Senior Democrats who reviewed the party’s 2024 presidential election autopsy concluded that the Biden administration’s handling of the Israel-Hamas war was a “net negative” for Democrats and cost Vice President Kamala Harris critical support among younger and progressive voters, according to a new report published Sunday. The Democratic National Committee has so far withheld the findings from public release.
Activists affiliated with the Institute for Middle East Understanding Policy Project, a progressive research group, told Axios that in post-election discussions with DNC representatives, party officials acknowledged that the Biden administration’s support for Israel during the war in Gaza was a factor in former Vice President Kamala Harris’ loss to Donald Trump.
The war loomed large in the campaign before Biden withdrew from the race. Anxious Democrats reportedly pressured former President Biden to “take a tougher stance on Israel” as one way to recover from his catastrophic debate performance in June 2024. Some advisers floated the idea of conditioning or halting certain arms transfers to shift the campaign’s direction and appeal to disaffected progressives and voters in Michigan — a swing state with a substantial Arab American community — who had cast “uncommitted” protest ballots in the primary.
Harris, who was more forceful in her call for an immediate ceasefire to address the dire humanitarian situation in Gaza, lost Michigan and Pennsylvania by almost 2 points.
“We should have done more as an administration,” Harris said in November. “We should have spoken publicly about our criticism” of how Israeli Prime Minister Benjamin Netanyahu and his government “were executing this war.”
The DNC claimed it has shared the internal findings with party leaders and candidates. Progressive activists are pushing for them to be made public ahead of the midterm elections.
Kamala Harris’ conclusions
In her book about the election, titled 107 Days, Harris addressed what she described as the political fallout from Biden’s statements and her own stance on the war, writing that it hurt Democrats with key constituencies.
“The issue was not binary, but the outcome of this election certainly was,” Harris wrote, adding that she wished that those who protested her understood that “sitting out the election or voting for a third candidate would elect Trump and kill any effort for a just peace, any hope for a two-state solution.”
In her own defense, Harris wrote that she “wanted to acknowledge the complexity, nuance and history of the region, but it seemed very few people had the appetite for that or the willingness to hold two tragic narratives in their mind at the same time, to grieve for human suffering both Israeli and Palestinian.”
In her rushed vetting of running mates, Harris pushed Pennsylvania Gov. Josh Shapiro to apologize for criticizing pro-Palestinian campus protests, which he refused to do, according to his recent memoir.
Harris wrote that she discussed with Shapiro how his selection might affect the campaign, including the risk of protests tied to Gaza at the Democratic National Convention and “what effect it might have on the enthusiasm we were trying to build.” She wrote that Shapiro responded by saying he had clarified that earlier views he held were misguided and that he was firmly committed to a two-state solution. Harris ultimately selected Minnesota Gov. Tim Walz as her running mate, but protests over Gaza still roiled the Democratic convention. Uncommitted delegates staged a sit-in outside the venue after the DNC declined to allow a Palestinian American to address the main stage.
The path forward
Palestinian rights have increasingly become a litmus test for Democrats.
Recent national polls show Democratic voters have as a group become more sympathetic to Palestinians. The IMEU Policy Project conducted a poll after the Democratic primary for New York City Mayor last year, which showed that Zohran Mamdani’s sharp criticism of Israel attracted new voters and energized parts of the Democratic electorate that contributed to his victory. The post-primary survey showed that 78% agreed with his belief that Israel was committing genocide in Gaza, and 79% support restricting weapons to Israel.
Last August, the Democratic National Committee withdrew a resolution reaffirming the party’s support for Israel and a two-state solution to avoid a clash with younger and progressive activists who were pressing sharper opposition to Israel.
In July, a record 27 Senate Democrats, a majority of the caucus, supported a pair of resolutions calling for the blocking of weapons transfers to Israel.
Even national Jewish Democrats, like Illinois Gov. JB Pritzker and former Chicago mayor Rahm Emanuel — both considered possible presidential candidates in 2028 — have publicly challenged Israeli policy. Shapiro has repeatedly been critical of Netanyahu and, last year, criticized the Israeli government’s rejection of international reports on hunger in Gaza, calling it “abhorrent” and “wrong.”
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Young Americans increasingly likely to view Hamas as ‘resistance,’ not terrorists
American adults under the age of 30 increasingly view Hamas as “militant resistance” operating on behalf of the Palestinian people, rather than a self-interested terrorist organization, according to data gathered by the American Jewish Committee.
In a poll conducted one year after the Oct. 7 Hamas attack against southern Israel, 33% of 18- to 29-year-olds described Hamas as a “resistance group” — nearly double the 17% of Americans over 30 who used that label — and that figure jumped to 43% this past fall.
The findings, shared with the Forward this month, track with another survey last summer that found 60% of 18- to 24-year-olds sided with Hamas over Israel in the Gaza war. It suggests the support that young Americans express for the Palestinians, and the same cohort’s deeply negative views toward Israel, are breaking through what was long a taboo: sympathy for an organization classified as a terrorist organization by the United States, and which has engaged in decades of violence against Israeli civilians.
Tariq Kenney-Shawa, a fellow at the pro-Palestinian think tank Al-Shabaka, attributed this shift to a broader disillusionment with mainstream media and the political establishment that has long presented Israel as a close U.S. ally with shared values.
“Americans have come to not trust these traditional narratives,” he said in an interview. “That spills over into thinking, ‘If we’ve been lied to about Israel’s true nature, maybe that means we’re also being lied to about Oct. 7 and groups like Hamas.’”
Open support for Hamas has been relatively rare among the protesters demonstrating against Israel’s prosecution of the war in Gaza. But constant demands for activists to condemn Hamas after Oct. 7 quickly became a source of derision on the left, while slogans and iconography celebrating Hamas violence became more common as the conflict dragged on and Israel killed tens of thousands of Palestinians, destroyed the vast majority of Gaza’s infrastructure and restricted aid shipments as experts warned of famine and raised the specter of genocide.
But many Jewish leaders and other critics of Hamas say young people are misinformed about the nature of Hamas — including its lukewarm support among Palestinians living in Gaza — and the war.
They also say apparent support for Hamas, especially in a public opinion poll that offers limited response options, may be less about genuine support for the organization and its political platform and more about picking the answer that aligns with their support for Palestinians.
“There’s a tendency in our very polarized society to find a camp and stay in the camp and whatever words the camp is using become your words,” said Julie Fishman Rayman, vice president for policy at the American Jewish Committee.
Complex — and incomplete — views on Hamas
In the immediate aftermath of Oct. 7, a core of activists sympathetic to Hamas made their presence known. Demonstrations in major cities celebrated the attacks, while the coordinating body of Students for Justice in Palestine approvingly referred to Hamas militants as “the resistance.”
But as a broader protest movement calling for an immediate ceasefire in Gaza grew — drawing in Jews and others who simultaneously condemned Hamas violence on Oct. 7 and called for Israeli hostages to be released — some leading Jewish organizations and pundits continued to paint the demonstrators as terror supporters.
What data was available painted a more complex picture.
A study conducted by Eitan Hersh, a Tufts University professor, found that 5% of self-identified leftist college students — those who were generally organizing and participating in the campus protests against Israel — believed that “all Israeli civilians should be considered legitimate targets for Hamas,” compared to 17% of conservative students.
And since the Israel-Hamas war began, the Harvard/Harris poll, a collaboration between the school’s Center for American Political Studies and a private polling firm, has consistently found that between 40% and 50% of the youngest American adults — those aged 18 to 24 years old — side with Hamas over Israel when forced to choose. The monthly poll’s August edition made headlines when that figure briefly jumped to 60% support for Hamas.
A member of the Democratic Socialists of America’s New York City chapter pointed to that statistic while pressing Shahana Hanif, a progressive member of city council, during an endorsement meeting on why she had condemned local protesters who had chanted in favor of Hamas.“With 60% of Gen Z supporting Hamas against Israel, many of us are realizing now that we’ve been lied to all our lives,” the person said, according to a recording obtained by Jewish Insider. (A NYC-DSA spokesperson said that members do not reflect the organization’s position.)
But most coverage overlooked the poll’s other findings, including that 61% of that age group believed “Hamas must release all remaining hostages without any conditions or face serious consequences” and that 63% disapproved of Hamas’s conduct in the war.
The Harvard/Harris survey has been criticized for being unreliable and at times producing results about antisemitism and the Israeli-Palestinian conflict that are “bizarre and difficult to account for,” in the words of a Harvard Crimson columnist.
But some observers say that people expressing sympathy for Hamas may have nuanced views.
“I speak to a lot of Palestinians who have supported Hamas not because they support terrorism but because they support action to oppose the occupation,” said Roei Eisenberg, chair of the young adults network at Israel Policy Forum, a dovish Zionist think tank. “They have a Palestinian Authority that’s broken and corrupt and not actually standing up for them — and they see Hamas in Gaza at least putting up a fight.”
Ahmed Moor, a Palestinian-American writer and fellow at the Foundation for Middle East Peace, said that supporters of the Palestinians in the United States are following a similar logic as they see evidence of devastation and Israeli brutality in Gaza. “Why are Zionists so resistant to the idea of Palestinian resistance?” he asked. “Any normal person would look and say, ‘Of course these people have a right to resist.’”
That sentiment has circulated on social media, often among anonymous creators.
After Israel killed Yahwa Sinwar, the military leader of Hamas in Gaza, many users on TikTok created videos praising the bravery of his final moments in which he is recorded throwing a stick at an Israeli drone.
“In a million years, you would never see Joe Biden, you would never see Ben-Gvir, you would never see any of these people die for anyone but themselves,” a Jewish user who goes by Dirty Alex told his 23,000 followers.
He added an ambivalent caveat: “It’s weird because I think — because of Oct. 7, the people who perpetuated it should be held accountable — and I think they would agree, actually — but at the same time I will always support righteous struggle.”
That tendency to equivocate when it comes to Hamas’s most egregious atrocities is common even among those in the U.S. who otherwise express support for the group. Many have sought to downplay the Oct. 7 attack as primarily an assault on Israeli military positions and claiming that atrocities committed against civilians were exaggerated or completely fabricated.
On social media, many users have rushed to highlight any evidence that Israeli hostages were treated well by Hamas during captivity. For example, several large accounts claimed that Israeli Maya “Bengi” had refused to meet with Israeli Prime Minister Benjamin Netanyahu because his “hands are stained with the blood of children in Gaza.”
But the real hostage, named Maya Regev, did meet with Netanyahu and said she had been abused by sadistic doctors in Gaza.
The most popular symbol associated with Hamas among Israel’s opponents in the U.S. is also connected with attacks on the Israeli military rather than civilians: The inverted triangle, which comes from grainy propaganda videos that use the red arrow to point out Israeli military units operating in Gaza immediately before Hamas militants fire at them.
Kenney-Shawa, the Al-Shabaka fellow, said the growing support for Hamas among young Americans suggests that “more people are vibing with the idea of Palestinian resistance” rather than aligning with the organization’s specific tactics or policies.
Others acknowledge that while Hamas has engaged in war crimes and violations of international law, Israel stands accused of engaging in similar behavior. “Palestinian resistance has always been armed — and that’s always been in line with international law — and the violation of international law has also occurred both by Zionist groups and Palestinians,” Moor said. “Everyone has committed crimes.”
Hamas officials have also sought to present positions to western audiences that are palatable to progressives, emphasizing measured political positions and portraying Israel as the more radical and intransigent party.
“We are politically realistic,” Khaled Meshaal, a senior Hamas leader, told Drop Site News in December. “We are ready to engage with any serious project to establish a Palestinian state along the 1967 borders even though I realize, unfortunately, that this is impossible because of Israeli policy.”
Hamas as symbol of resistance
Hamas coming to represent the strongest resistance to Israel among young people in the U.S. is frustrating for some Palestinians, who say it sanitizes what Hamas actually represents and overlooks the preferences of Palestinians in Gaza.
Khalil Sayegh, a politician analyst and director of the Agora Initiative, which advocates for Palestinian rights in Israel, the West Bank and Gaza, said he appreciated that Americans were turning away from an uncritical pro-Israel narrative but worried about polarization in the opposite direction.
“Resistance has become basically equal to Hamas and Hamas equal to resistance,” Sayegh said. “That’s a very toxic and wrong thing.”
He said that “Israeli apartheid and genocide” was the main problem in Gaza but that Hamas also stood in the way of establishing a “secular, democratic Palestine.”
While around half of Palestinians in Gaza said they were satisfied with Hamas’s performance in the war, according to an October survey, the poll also suggested that the organization would be soundly defeated if open parliamentary or presidential elections were held across the West Bank and Gaza.
Around 33% of voters in Gaza would support a Hamas candidate for president, while most of the remainder would either vote for Marwan Barghouti, a leader of secular rival Fatah who is currently imprisoned by Israel, or not participate, according to Palestinian Center for Policy and Survey Research. Respondents were roughly split on whether negotiations and peaceful protest or “armed struggle” were the best method to establish a Palestinian state.
Throughout the 1980s and 1990s there were robust debates in the Palestinian diaspora over which political factions to support. But Sayegh said those faded from public view as Israel eliminated most credible alternatives and fears grew that open critique of Hamas would be weaponized by pro-Israel groups to weaken the pro-Palestinian movement.
Additionally, he said, activists in the U.S. who support Hamas have intimidated its critics within the Palestinian community. “There is still a debate but there is no public debate,” Sayegh said. “The masses that are supportive of Hamas have scared the people who oppose Hamas into silence.”
Ahmed Foud Alkhabtib, who moved from Gaza to the U.S. in high school, has become one of the most prominent Palestinian critics of Hamas and now positions himself in opposition to most of the pro-Palestinian movement.
Alkhabtib, the founder of an initiative called Realign for Palestine at the Atlantic Council, attributed the rise in support for Hamas to a combination of ignorance and malice within the “pro-Palestine industrial complex” composed of “far-left meets far-right meets the Islamists meets the Taliban and al-Qaeda meets the idiot Jewish kids who said they were lied to about Israel at summer camp.”
But he said that some Palestinians had told him during the war that they shared his antipathy toward Hamas — especially as some blamed the group for contributing to aid shortages over the summer — but that they would speak out once Israel ended its military operations. “I did pick up on notes of the pro-Hamas euphoria dying down,” Alkhabtib said.
And yet both Palestinian and Jewish observers said that leading pro-Israel organizations have also contributed to polarization around the Israeli-Palestinian conflict that drives some people toward Hamas or makes them reluctnat to criticize the group.
Eisenberg, with the Israel Policy Forum, said that many Jewish groups have refused to acknowledge Israeli atrocities in Gaza and rushed to paint the country’s critics as terror supporters. “It’s coming from a place of being unable to hold complexity,” he said.
Alkhabtib said he has experienced this firsthand. Despite being an unequivocal critic of Hamas and maintaining close ties to many Jewish organizations, he has found little tolerance for also critiquing the Israeli far right.
“The pro-Palestinian people are watching me — the pro-Hamas people are watching me — and saying, ‘Well what incentive do I have if you’re been Mr. Dialogue and Engagement and they turn on you the second you criticize Israel,” Alkhabtib said. “There’s something to be said about the role of Jewish communities to reverse these problematic trends.”
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