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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Protesters picket Manhattan synagogue over Israel real estate sale, testing Mamdani and new law
Protesters thronged a Manhattan synagogue Tuesday night outside an event promoting real estate in Israel and the West Bank — returning to the scene of a clash last year that prompted a new law shielding houses of worship and put the heat on newly elected mayor Zohran Mamdani.
The demonstration at Park East Synagogue on the Upper East Side drew more than 100 protesters, kept nearly a block away from the house of worship by barricades and a heavy NYPD presence.
Chants of “There is only one solution, intifada revolution,” “From the river to the sea, Palestine will be free,” and “We don’t want a two-state, we want ’48” rose from the crowd — slogans Zionist organizations view as antisemitic and a call for violence and removal of Jews in the region.
At one point, two protesters near the event ripped down a plastered poster of the Lubavitcher Rebbe that read “Messiah is here” from a traffic light and threw it in the trash.
A smaller group of pro-Israel counterprotesters rallied across the street from the pro-Palestinian demonstrators.
A spokesperson for the synagogue said it rented out the space for the Great Israeli Real Estate Event, which advertised properties for sale in Israel and the West Bank.
The standoff comes just days after a new law governing protests outside houses of worship took effect — a measure that City Council Speaker Julie Menin introduced after a November 2025 demonstration at Park East Synagogue.
The protests, combined with what some Jewish leaders saw as slow or equivocal responses from Mamdani, led to calls for legislation that would limit demonstrations near houses of worship.
Menin initially aimed to establish protest-free buffer zones of up to 100 feet outside synagogues but revised the bill after pushback from Police Commissioner Jessica Tisch, some progressive Jewish groups and free speech advocates, under threat of legal challenges.
A watered-down version of that legislation that allows the NYPD to determine how large buffer zones need to be on a case-by-case basis passed with a veto-proof majority last month. Mamdani allowed the bill to become law without his signature.
Mamdani meanwhile vetoed a similar bill that would apply to schools. The Council could still vote to override that veto.
Police closed off the entire street where the synagogue sits to the public, while allowing the event’s attendees to enter. The demonstrators were well over 100 feet away from the building — a greater distance than even the largest buffer zone proposed by Menin.
Supporters of the law argued that its flexible standard — allowing the NYPD to determine buffer zone distances rather than specifying them precisely — would protect protesters’ rights. But the security at Park East showed how that discretion can, in practice, expand protest-free zones by granting the NYPD wide latitude to set the distance themselves.
A spokesperson for Mamdani, a vocal critic of Israel, said on Tuesday before the protest that the mayor is “deeply opposed” to the event, characterizing the sale of property in the West Bank as a violation of international law. The spokesperson, Sam Raskin, nevertheless emphasized that the city was ready to ensure the safety of participants entering the venue and those demonstrating.
“Our administration has been clear that we are committed to ensuring safe entry and exit from any house of worship, and that such access never be in question while all protesters are able to exercise their First Amendment rights,” said Raskin ahead of the event.
‘People are outraged’
Tuesday’s event was the first time under the new law, but the NYPD protest plan it calls for is still a work in progress: the police department still has another month to present a plan and 90 days to publicize it.
Local politicians noted the sensitive nature of the protest, saying that alone is reason to condemn it.
Assemblymember Alex Bores and Councilmember Virginia Maloney, who represent the district where the synagogue is located, said in a joint statement that the situation naturally evoked “painful memories of times when people have been harassed while entering houses of worship.”
Micah Lasher, a state legislator who is vying for the open congressional seat on Manhattan’s west side, described the protest as “intended to create fear in the hearts of Jewish New Yorkers and stigmatize the community.” Lasher said leaders should condemn the protest, no matter any disagreement on policy.
Rob Jereski, a local attorney who is Jewish and came to support the Palestinian side, had reservations about the security perimeters, arguing it kept protesters too far from the real estate event.
“I know the new law is supposed to maintain free speech and honor the Constitution, but this doesn’t seem to do it,” Jereski said. “The fact that Jews pray in a place doesn’t mean that crimes that are committed in that place should be without a response if people are outraged.”
Some counterprotesters also criticized the new Council measure — for not going far enough.
“That’s outrageous that it’s not clear that you cannot demonstrate and harass kids or people around religious institutions,” said Tomer Morad, a demonstrator on the Israeli side.
Karen Lichtbraun, an activist affiliated with the Zionist Herut movement in New York, said the new bill was a “joke” that doesn’t address the problem.
“Today, thank God, they’re away from the synagogue,” she said. “But what happens if next time the police commissioner decides that they can be 50 feet or 10 feet away?”
The post Protesters picket Manhattan synagogue over Israel real estate sale, testing Mamdani and new law appeared first on The Forward.
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Canadian Intel Reveals Gaza War Motivated At Least 7 Lone-Wolf Terror Plots in 2025
Dueling pro-Israel and anti-Israel demonstrations at McGill University in Montreal, Canada; May 2, 2024. Photo: ZUMA Press Wire via Reuters Connect
The Canadian Security Intelligence Service (CSIS)’s newly published annual report documents how aspiring domestic terrorists have felt justified to plan attacks in response to the Israel-Hamas war in Gaza.
“The threat of a domestic lone-actor attack in Canada increased significantly since the beginning of the Israel-Hamas conflict,” the CSIS report said in a section on religion-motivated crime. “In 2025, at least seven of CSIS’s priority investigations involving mobilization to violence have been assessed as motivated by this conflict in whole or in part.”
CSIS Director Dan Rogers offered examples in the report’s introduction, writing that “we achieved a number of counterterrorism successes that led to law enforcement action, including the arrests of Hide & Stalk members in Québec, and of a minor who intended to violently target Jewish people and police in Montréal.”
The report further described how the war in Gaza “has also fueled violent extremist organization narratives and has the potential to inspire a new generation of extremists. The conflict will likely continue to motivate some extremists in the near term, but understanding the true impact of the conflict will only be clear over time.”
Antisemitism appears in Canada in many forms today, with the report noting continued incidents of vandalism, graffiti, online propaganda, overt racist statements, and bomb threats. The document also said that, since 2014, there has been one attack against a Jewish institution and five plans stopped, including an incident in August 2025 involving a minor in Montreal.
Earlier this year, three shootings targeted Jewish institutions in less than a week in Toronto.
Other terrorist crimes from last year spotlighted in the report included a man in Winnipeg charged in March for offenses motivated by “nihilistic violent extremism,” and a woman in Montreal who pleaded guilty in July to providing material support to the Islamic State of Iraq and Syria (ISIS). That month, law enforcement arrested four members of Hide & Stalk, a far-right conspiracist militia driven by an “accelerationist” ideology which seeks to speed up societal collapse.
In September, the neo-Nazi propagandist Patrick Gordon MacDonald, known by the alias “Dark Foreigner,” received a 10-year prison sentence on three terrorism offenses. The report described how “his objective was to inspire others to engage in violence through his graphic designs and videos he produced in support of Atomwaffen Division (AWD).”
Founded in 2015 by neo-Nazi Brandon Russell — who now serves a 20-year prison sentence after a conviction last year for plotting attacks on electrical substations in Baltimore — AWD draws inspiration from James Mason, a former member of the American Nazi Party (ANP) and leader of the National Socialist Liberation Front (NSLF), who wrote an essay collection titled SIEGE which advocated for a white American ethno-state. The group has often blended with Salafi and Jihadist terrorists, “citing their culture of martyrdom and insurgency as inspiration for their tactics and propaganda.”
Another terrorism conviction in Canada came in October when Matthew Althorpe pleaded guilty for his involvement in the Terrorgram Collective, a neo-Nazi Telegram channel. CSIS explained that “the violent tenets of Terrorgram’s content and manifestos have inspired at least three violent attacks in Slovakia, Brazil, and Türkey, two plots to attack critical infrastructure in the United States, and the attempted assassination of a foreign government official in Australia.”
While a variety of ideologies can inspire terrorist attacks in Canada, the perpetrators fit a familiar pattern, with 93 percent being male and the average age being 34, findings consistent since 2022. However, the report noted increases in both youth and those over 48.
The Canadian government also designated numerous organizations as terrorist organizations. In February, newly proscribed groups included seven transnational criminal organizations reclassified as terrorist entities: Cártel del Golfo, Cártel de Sinaloa, La Familia Michoacana, Cárteles Unidos, La Mara Salvatrucha, Tren de Aragua, and Cártel de Jalisco Nueva Generación.
Later in the year Canada added Lawrence Bishnoi Gang, 764, Maniac Murder Cult, Terrorgram Collective, and the ISIS-aligned Islamic State-Mozambique.
The report explained how foreign governments engage in espionage in Canada. Tactics range from agents cultivating friendships with targets to manipulate them to using blackmail and launching cyber-attacks to compromise digital devices. “In 2025, the main perpetrators of foreign interference and espionage against Canada remained the People’s Republic of China (PRC), India, the Russian Federation, the Islamic Republic of Iran, and Pakistan,” the report stated.
Canada joined 13 other countries in July 2025, issuing a statement condemning “the attempts of Iranian intelligence services to kill, kidnap, and harass people in Europe and North America in clear violation of our sovereignty.”
The report described the concept of transnational repression as “when foreign governments, or those acting on their behalf, reach beyond their borders to harass, threaten or harm individuals or groups to advance their interests or to silence criticism and dissent.” Methods employed include physical violence, threatening overseas relatives, lawfare, cyberbullying, online defamation, extortion, and community ostracism.
CSIS named Handala Hack Team as among Iran’s henchmen. The group “doxed several Iran International-linked journalists, including a Canadian resident,” the report said. “The Canadian’s photos, provincial driver’s license, permanent resident card, and Iranian passport details were released on the internet and social media platforms. The hacktivist group reproached the Canadian for, among other things, their promotion of 2SLGBTQIA+ issues in Iran.”
The doxxing resulted in death threats and the harassment of family members in Iran. CSIS warned that Iran may use proxies to go after dissidents, sometimes relying on transnational organized crime networks.
Hostile governments may also seek to plant disinformation, false narratives deliberately spread as “part of broader information operations aimed at manipulating audiences.”
One of the report’s most alarming findings was the degree to which extremist groups with differing ideologies draw inspiration from one another. CSIS described finding “an overlap in content, aesthetics, conspiracy theories and grievance narratives, including those that are anti-liberal, anti-2SLGBTQIA+, antisemitic, and Islamophobic … On occasion, similar violent content is consumed, including gore sites, jihadi beheading videos, and attack manuals.”
CSIS warned that “violent extremists with these different ideologies are increasingly finding common causes. They find inspiration and motivation in the events and trends that polarize society or cause them to lose hope for the future. They easily access and amplify content online that radicalizes them and reinforces their view that violence is justified to achieve their extremist goals.”
The report named Islamic State as the most significant threat to Western interests, with CSIS analysts warning the terrorist group “will continue to attempt to influence supporters — particularly from Syria, Afghanistan, and Pakistan — to plan attacks on targets related to world events, and enable them to do so, while Al Qaeda will continue efforts to reconstitute itself in permissive territories, including through the rise of the Islamic State in Somalia and increased Al-Shabaab terrorism activities in North Africa.”
A recent example of the trend of cross-ideological alliances appeared late last month in Mali, where Jama’at Nusrat al-Islam wal-Muslimin (JNIM,) an Al-Qaeda-linked jihadist group, joined with Azawad Liberation Front (FLA), a Tuareg rebel separatist militia, in a shared effort to overthrow the military junta which has ruled the African nation since Aug. 18, 2020. The coordinated attacks resulted in the killing of Defense Minister Sadio Camara and the seizure of Kidal, a key town in Mali’s eastern region.
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A best-selling novelist identified a minor character as Israeli. Some fans are canceling their orders.
(JTA) — A bestselling author is facing a flurry of anger from fans after advance copies of her upcoming novel identified a character as Israeli — a move that her critics say advances “normalization” of a country they oppose.
Rebecca “R. F.” Kuang, the Chinese-American author of the 2023 satirical novel “Yellowface” and “The Poppy War” trilogy, is set to publish her seventh novel, “Taipei Story,” in September. The advance version, an excerpt of which was leaked on social media on Sunday, includes a short scene involving an Israeli musician.
The musician, a successful pianist whose performance ignites a near-religious fervor for a character in the story, is not named, and the text identifies him as “a dour-faced man who did not so much as crack a smile as we applauded.”
That was enough to trigger some readers and potential readers who said Kuang was whitewashing Israel in the wake of the war in Gaza — even as she has previously expressed support for the movement to boycott Israel.
“RF kuang had 190+ countries to choose from to write about a character’s nationality and she still chose to write about the one who’s actively committing gen0cide against Palestinians for years,” user alltoowellreads wrote on X, in one representative comment that has been shared nearly 1,000 times that used an online version of the word “genocide” meant to evade censors.
Others railed against the excerpt on Threads, where there is a thriving community of people discussing books. Some readers said they even canceled their preorders of the book.
Kuang and her publicists did not respond to requests for comment, and she has disabled comments on her recent Instagram posts, where she has not addressed the criticism.
The backlash to Kuang’s inclusion of the Israeli character reflects a trend in the literary world, in which even minor mentions of Israel or Israelis are enough to land authors on boycott lists.
The trend predates the most recent war in Gaza: Casey McQuiston, the author of the 2019 romance novel “Red, White, and Royal Blue,” initially included a scene where the U.S. president jokes that an ambassador “said something idiotic about Israel, and now I have to call Netanyahu and personally apologize.” In 2021, McQuiston said they would remove the reference to Israeli Prime Minister Benjamin Netanyahu in future printings of the book.
But the trend has intensified after Oct. 7 thrust Israel into the center stage of cultural conversations. An online list titled “Is your fav author a Zionist???” that went viral in 2024 urged boycotts against authors for whom the crowd-sourced answer was yes.
Some authors landed on the list without ever commenting publicly about Israel or Gaza. Gabrielle Zevin, for example, was included in part because her 2024 hit novel about Jewish video game designers, “Tomorrow and Tomorrow and Tomorrow,” received backlash for its inclusion of an Israeli character even though he was presented unfavorably. (Zevin also drew criticism for having spoken at a Hadassah event in February 2023.)
Kuang’s silence on the dustup has left some readers to speculate about why she chose to identify the pianist as Israeli in “Taipei Story,” a work of literary fiction about a young Chinese-American woman on an intensive summer language program in Taiwan.
Kuang, whose work largely deals with the Asian diaspora from an anti-colonial perspective, has historically supported the Boycott, Divestment and Sanctions movement against Israel. In December, she withdrew from an appearance at a literature festival in Dubai, citing a call from the BDS movement.
That record had led some of her fans to argue that the Israeli character may have been included to subtly critique Israel. Others speculated without evidence that Kuang could have been paid to mention Israel in the book, while others simply expressed bafflement or anger at her choice to mention a state they believe is a colonial enterprise.
“Making your books sm about colonization but normalizing israel is insane to me idk im very disappointed,” wrote one X user who garnered 1 million views with the sentiment. (“Sm” is internet shorthand for “so much.”)
For Jews who have been keeping a close eye on trends in publishing since Oct. 7, the response to the Kuang excerpt has been worrying, even if its ultimate impact remains unclear. Meg Keene, a writer who argues that data shows a sidelining of Jewish content in new book deals, summarized the brouhaha with a deflated tweet: “This is where we are now.”
Even some Jews who do not identify as Zionists say they see something worrying in the backlash to the Kuang excerpt.
“The people canceling a preorder over [a] single mention of an Israeli pianist being booked at a concert hall in R.F. Kuang’s new book lack so much f–king nuance. There’s literally no mention of Zionism yet y’all can’t seem to differentiate,” wrote a Jewish threads user who goes by Axis of Anarchy.
After experiencing some blowback, she followed up: “Also stop with this ‘y’all’ business about normalizing Israel. This is exactly the problem and I have been very vocal on calling Zionists out on their s–t so goodness forbid, I point out when y’all are taking your s–t too far.”
Though Kuang has closed most of her recent Instagram posts to comments, her readers continue to comment on older ones that are still open, asking the author about her choice to include an Israeli character.
Some books bloggers argue that the immediate call to boycott Kuang’s latest book is akin to censorship — and distracting from literary analysis.
“Reactionary outrage like this only acts as a form of censorship, because it discourages analysis,” wrote a user who goes by emily.isliterate, accompanying a widely viewed video on the episode. “From what I can read, I think Kuang (in very few words) manages to criticize the way people treat musicians from certain places over others (namely colonizer states). Maybe people stopped reading after the word Israel or they simply can’t garner subtext and theme, but either way, I think the entire situation is troublesome.”
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