Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
How wrong I was about the young Ukrainian with the Chabad yarmulke
מײַן מאַמע, עליה השלום, פֿלעגט מיר זאָגן, אַז בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
ניט איין מאָל אין פֿאַרלויף פֿון מײַן לעבן האָב איך זיך אָנגעמאַכט צרות און צומאָל זיך צעקלאַפּט ביז בלוט מײַן אייגענעם פּרצוף, זיך באַמיִענדיק פֿאָלגן די דאָזיקע עצה. עס זײַנען געווען פֿאַלן, ווען איך בין אָפּגעטראָטן פֿון דעם דאָזיקן פּרינציפּ, און איך באַדויער דאָס טאַקע.
הײַנט אַרבעט איך ווי אַ פֿאָרשטייער פֿון דער ייִדישער אַגענץ אין מאָלדאָווע מיט ייִדישע — און צומאָל מיט ניט־ייִדישע — פּליטים פֿון אוקראַיִנע. מײַן אויפֿגאַבע איז פֿאַרשנעלערן דעם פּראָצעס פֿון זייער אַרויספֿאָרן קיין ישׂראל. הונדערטער פּנימער, הונדערטער גורלות. כּמעט אויסשליסלעך — פֿרויען מיט קינדער און זקנים. ניט זעלטן זקנים, וועלכע האָבן איבערגעלעבט אַלס קינדער די צווייטע וועלט־מלחמה. צו מאָל — קינדער, וועלכע שרעקן זיך פֿון דעם, וואָס איך רעד אויף רוסיש מיט אַ מאָסקווער אויסשפּראַך. אַזוי רעדן דאָך רוסישע מערדער.
דאָס גאַנצע באַזיניקטע לעבן מײַנס בין איך געווען אַ ייִדישער נאַציאָנאַליסט און איך בלײַב אַזאַ ביז איצט. איך בין ניט קיין „רוסישער“ ייִד, הגם איך בין געבוירן געוואָרן אין מאָסקווע און רעד רוסיש, ווי אַ מאָסקווער גוי. איך בין ניט קיין „אוקראַיִנישער“ ייִד, הגם מײַן מאַמע איז געבוירן געוואָרן אין פּיריאַטין אין דער פּאָלטאַווער געגנט, און איך רעד גאַנץ נישקשה אוקראַיִניש.
איך בין אַ ייִדישער ייִד. מײַן היימלאַנד אינעם סאַמע טיפֿסטן זין פֿונעם וואָרט „היים“ איז ישׂראל, און קיין שום בירגערשאַפֿט, חוץ דער ישׂראלדיקער, האָב איך ניט און דאַרף איך ניט. אָבער דאָ און איצט זע איך אַן אַבסאָלוט בייז און אַן אַבסאָלוט גוטס, וועלכע מעקן אָפּ גרענעצן פֿון נאַציאָנאַליטעטן און צווינגען זיך צו דערמאָנען, אַז מיר אַלע זײַנען בני־אָדם, אַז מיר זײַנען געבוירן געוואָרן מענטשן און מוזן שטרעבן צו בלײַבן מענטשן. טאַקע יענץ, וואָס אויף ייִדיש רופֿט מען „אַ מענטש“.
זיך אומקערנדיק צום אָנהייב, צו מײַן מאַמעס עצה — שלאָג איך זיך על־חטא: נעכטן אין איינעם פֿון די פּונקטן אין אוקראַיִנע, וווּ עס זײַנען צײַטווײַליק אײַנגעאָרדנט די ייִדישע פּליטים, האָב איך זיך פֿאַרנומען מיט מײַן אַרבעט. צו מיר איז געווען אַ גאַנץ גרויסע ריי. צווישן די, וואָס האָבן געוואַרט אין דער ריי, האָט זיך געוואָרפֿן אין די אויגן אַ יוגנטלעכער מיט אַ חב״דישער יאַרמלקע. „מסתּמא אַ דעזערטיר, וואָס אַנטלויפֿט פֿון מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי,“ האָב איך אַ טראַכט געטאָן און דערפֿילט אַן אַנטיפּאַטיע צו אים.
ניט לאַנג צוריק האָב איך באַזוכט מערבֿ־אוקראַיִנע און געטראָפֿן דאָרט עטלעכע מאַנצבילן — אוקראַיִנישע בירגער, בתוכם ייִדן, וועלכע האָבן זיך באַמיט אויסמײַדן מאָביליזאַציע אין דער אוקראַיִנישער אַרמיי, געגנבֿעט די גרענעץ צווישן אוקראַיִנע און מאָלדאָווע. איך האָב געמיינט, אַז דער דאָזיקער יונגער חב״דניק איז איינער פֿון יענע, וואָס האָבן באַוויזן זיך אַרויסצושמוגלען.
אָבער איך האָב אַ טעות געהאַט. ס׳האָט זיך אַרויסגעוויזן, אַז ער איז בכלל אַ רוסלענדישער בירגער פֿון איינער פֿון די צוויי הויפּטשטעט. צופֿעליק איז ער געווען צוליב זײַנע חב״דישע ענינים אין אוקראַיִנע, אין קיִעוו, ווען עס האָט זיך אָנגעהויבן די מלחמה. דער בחור איז געבליבן אַלס וואָלונטיר אין דער אָרטיקער ייִדישער קהילה. במשך פֿון אַ חודש האָט ער געהאָלפֿן אַרויספֿירן ייִדישע פּליטים פֿון דער שטאָט דער באַשאָסענער מיט ראַקעטן, אין בײַשטעט פֿון וועלכער ס׳איז שוין אַרײַן דאָס רוסישע מיליטער. בלויז איצט, ווען די באַוואָפֿנטע כּוחות פֿון אוקראַיִנע הייבן אָן איבערצוגיין אין דער קיִעווער געגנט צו אַ קאָנטער־אָנגריף, איז ער אַוועקגעפֿאָרן פֿון אוקראַיִנע קיין מאָלדאָווע כּדי עולה זײַן קיין ישׂראל.
הײַנט וועט דער דאָזיקר יונגער חב״דניק מיט גאָטס הילף זײַן אין ישׂראל.
זײַ מיר מוחל, בחור אין דער חב״דישער יאַרמלקע. איך זאָג צו צו האַלטן זיך אין דער צוקונפֿט שטרענגער בײַ דער עצה פֿון מײַן מאַמען: בעסער איז טראַכטן גוטס וועגן אַ שלעכטן מענטשן, איידער שלעכטס — וועגן אַ גוטן.
The post How wrong I was about the young Ukrainian with the Chabad yarmulke appeared first on The Forward.
Uncategorized
Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur
(JTA) — Standing at his father’s grave after Yom Kippur 16-year-old Yoav Shukron thanked him for the warning that saved his life a day earlier, when a Palestinian gunman opened fire on the two of them at a West Bank spring.
“Dad, I want to say thank you for 16 years together. Thank you for giving me life,” Yoav said on Monday night as his father, Netanel Shukron, 48, was laid to rest in the West Bank settlement of Alei Zahav.
“Thank you for shouting out to me during the attack, when the terrorist came in. I don’t remember what you said to me, and I ran,” he added, in remarks carried by Channel 12 news.
Yoav had accompanied his father to the Ein Riya spring near the settlement of Neve Tzuf on Sunday to immerse ahead of Yom Kippur when the attack took place.
Yoav escaped unharmed. Shukron, a father of six, was critically wounded and later pronounced dead at Beilinson Hospital in Petah Tikva.
Hundreds of relatives, friends and residents attended the funeral, held after the Yom Kippur fast ended.
“Nati was the most involved father in the world,” his wife, Merav Shukron, said.
Reflecting on their 18-year marriage, she said, “We came from different families, but that didn’t stop us from being soulmates. Nati, our family is perfect, everything was perfect.”
The couple had six children, ages 4 to 16. Shukron worked as an information systems analyst at Hachshara Insurance Company, while Merav Shukron is a lecturer at Ariel University.
Merav said the family had been due to travel abroad the following week and that her husband had carefully planned the trip around spending time together, including packing a sukkah and food for the holiday.
According to the Israeli military’s preliminary investigation, the Palestinian attacker drove to the spring and opened fire. An Israeli military tracker who was nearby in an armored vehicle returned fire and wounded the gunman, preventing him from continuing the attack.
The attacker fled and was located several hours later receiving treatment at a hospital near Ramallah, where soldiers from the elite Duvdevan unit arrested him.
Israeli security officials identified the suspected attacker as Qadri Samara, a resident of the Palestinian town of Biddu who is affiliated with the Hamas terror group and was previously known to Israeli security forces, according to Channel 13. Investigators said he had visited the spring the previous day and determined that large numbers of people would be there to immerse in its waters ahead of Yom Kippur, a practice observed by some Jews before the fast.
In the aftermath of the attack, Israeli troops carried out a large operation in Biddu, mapping Samara’s home ahead of its possible demolition, searching about 100 locations and questioning about 90 suspects. The military also reinforced its forces across the West Bank, including by deploying the elite Egoz unit to the area.
About an hour after the shooting, soldiers thwarted a separate attempted car-ramming attack at the Ganim military post in the northern West Bank. One attacker was killed and a second was arrested, Channel 13 reported, adding that no soldiers were wounded.
Prime Minister Benjamin Netanyahu said in a post on X, “No terrorist is immune, neither are those who assist them; we will settle scores with all of them – in Gaza, in Lebanon, and in Judea and Samaria,” using the biblical term for the West Bank.
President Isaac Herzog noted that the attack came “on the eve of Yom Kippur, as the people of Israel gather for the holy day.”
“Terror will not break us or shake our spirit,” he said. “We will stand against it together, united, determined and full of faith.”
Shukron’s killing has also become the first case in which Israeli officials are considering applying a death penalty law approved by the Knesset in March, according to the KAN public broadcaster.
The law, long championed by National Security Minister Itamar Ben-Gvir and his far-right Otzma Yehudit party, makes death the default sentence for non-Israelis convicted in Israeli military courts of carrying out deadly nationalist attacks, while allowing judges to impose life imprisonment in “special circumstances.” It passed the Knesset 62-48 and immediately drew a High Court challenge.
Ben-Gvir raised the possibility of applying the law to Samara during a security meeting before Yom Kippur, arguing that the case was the first to meet the law’s criteria. Netanyahu did not rule out the proposal and asked IDF representatives for their position on applying the law, which they said they saw no impediment to doing, according to KAN, though the report noted that the military advocate general was not present at the meeting. The issue is expected to be discussed again in a smaller cabinet forum with the IDF’s legal chief present, the report said.
This article originally appeared on JTA.org.
The post Teenager eulogizes slain father who saved his life in West Bank terror attack just before Yom Kippur appeared first on The Forward.
Uncategorized
Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters
On the eve of Yom Kippur, President Isaac Herzog pardoned Elor Azaria, an Israeli soldier convicted of manslaughter for shooting a wounded Palestinian attacker in the head in Hebron a decade ago.
Azaria served nine months of an 18-month sentence and was released in 2018. His conviction remained on his record, with the ordinary process leaving it in place until 2032, complicating life for the now 30-year-old.
To ease that burden, Defense Minister Yisrael Katz, from Prime Minister Benjamin Netanyahu’s Likud Party, in July asked Israeli President Isaac Herzog, to grant Azaria clemency, expunging the record.
This Herzog did on the eve of Yom Kippur. There is a coherent argument for that decision. Azaria was a young soldier when the shooting occurred, he served his sentence, and a criminal record can continue to impose practical obstacles on civilian life long after a formal prison sentence has ended. Herzog invoked reconciliation and the possibility of a new beginning, as well as the consequences Azaria had already endured.
But the army did not agree. Current military chief Eyal Zamir and other senior officers opposed the request, arguing that Azaria had never expressed genuine remorse.
The pardon has now returned the Azaria affair to the center of Israeli politics at a particularly consequential moment.
Lt. Gen. Gadi Eisenkot, the military chief at the time who publicly pushed for prosecution, is now the main political leader in the opposition and its leading candidate for prime minister. Netanyahu, the prime minister at the time who called for Azaria’s pardon, is still leading the other side of Israel’s great political argument. After the Oct. 27 election, Herzog will consult the elected factions and probably assign the task of forming a government to one of them, based on who he believes has the best chance.
If the numbers leave neither Eisenkot nor Netanyahu with a clear path to a majority of 61, Herzog could face a genuinely consequential exercise of presidential judgment between the two men who stand on opposite sides of the Azaria case – which he himself has turned into an election issue.
The roots of that divide go back to March 24, 2016, when Israeli soldier Azaria aimed his rifle at Abdel Fattah al-Sharif and pulled the trigger. Al-Sharif had attacked Israeli soldiers with a knife and was shot and incapacitated. Minutes later, as he lay on the ground, Azaria nonchalantly raised his rifle and fired, from a few meters away. Al-Sharif was clearly not threatening the numerous soldiers milling around.
The shooting was captured on video, and what might otherwise have remained a disputed incident became one of the defining political arguments in Israel. It was a moment when Israeli politics – notoriously complex and sometimes inscrutable even to insiders – briefly came into focus: the fault line is whether you think this is OK.
The military treated the shooting as a serious criminal matter,. Eisenkot’s position, which earned vilification from the political right, was that a soldier could use lethal force against a genuine threat but could not simply kill a captive. The case became a test of whether the IDF’s rules meant anything when enforcing them was unpopular.
Netanyahu, who then as now was prime minister, is a man of sharp political instincts. During the controversy he called Azaria’s father, Charlie, offering sympathy. The eventual conviction was for manslaughter. After Azaria’s conviction, Netanyahu openly went all the way to politicize the case, calling for Azaria to receive a pardon.
The difference was unmistakable. Eisenkot saw the case through both the institutional obligations of the army and morality; he still believed in the old Zionist notion of the IDF as the world’s most ethical military. Netanyahu saw the political benefit in amplifying and harnessing the emotional identification of many frightened people with the soldier.
Israeli society was changing, the inflection point being the Second Intifada – a campaign of barbaric suicide bombings against civilians that was launched between 2000 and 2004, even as Israel was offering Palestinians statehood on the vast majority of the West Bank and Gaza. In 2005 Israel unilaterally pulled out of Gaza, uprooting thousands of settlers, resulting in Hamas jihadists taking over and years of rocket fire. The 2010s saw more killings.
After so many disappointments and so much bloodshed, many Israelis had just given up on the Palestinians (and to be fair, the feeling was mutual, largely because of the continuing occupation and the constant expansion of West Bank settlements). A significant part of the public had become indifferent at best to the idea that a soldier confronting a terrorist should be constrained by rules that might prevent him from firing. Netanyahu was either riding the tiger or goading it on, and perhaps both at the same time.
A decade later, the institutional divide exposed by the case remains remarkably intact. The current military leadership’s opposition to the pardon places today’s IDF, at least on this issue, in the same institutional tradition that Eisenkot represented in 2016: the conviction that the army’s rules must survive the political passions surrounding a particular soldier.
On the baseline level, this sad affair is about where self-defense ends and vengeance begins, and what to do when many citizens no longer care. But on a higher level, it encapsulates a contradiction from the earliest days of Zionism. The founders wanted two things at once: to turn the Jews, via national sovereignty, into “a people like all others”; and to make of their state “a light unto the nations.” Both sound good, yet one must choose.
The bullet that Azaria fired in Hebron helped crystallize that choice, which maps neatly into the political one between Eisenkot and Netanyahu. In placing his own signature on the final page of the Azaria affair, Herzog ensured it will be a highlight of the campaign, and of the legacy of both Eisenkot and Netanyahu.
It is no coincidence that the same person advocating for a man many consider a murderer is also feverishly machinating to dismantle the foundations of liberal democracy in Israel, while on trial for corruption. For Netanyahu, the ship of old-time Zionist mythology has sailed, and he’s not aiming to cast any light unto the nations. Eisenkot, essentially, still is.
The post Herzog’s Yom Kippur pardon of soldier crystallizes choice for Israeli voters appeared first on The Forward.
