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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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CAIR Denies Connections to Turkey Amid Ongoing Scrutiny Over Muslim Brotherhood Links
CAIR officials give press conference on the Israel-Hamas war. Photo: Kyle Mazza / SOPA Images/Sipa USA via Reuters Connect
The Council on American-Islamic Relations (CAIR) has denied that its recently launched political arm, CAIR Action, has any institutional ties to Turkey, following questions about the origins of the organization’s social media presence.
In a statement provided to The Algemeiner, CAIR said that speculation about foreign influence or overseas coordination is categorically false and that “their director regularly visits his family in Turkey and set up CAIR Action’s account while he was there using a local phone.”
Questions surfaced after observers noted that CAIR Action’s social media activity appeared to originate outside the United States. A new feature on the social media platform X unveiled this past week weekend now reveals the locations behind all accounts. Users quickly pointed out that CAIR Action’s page originated in Turkey, despite the group purporting to be rooted in the United States to advocate on behalf of American Muslims. Some online commentators suggested the possibility of foreign links or influence, a charge CAIR rejects.
CAIR has been under fire in recent weeks. Texas Gov. Greg Abbott last week announced the state-level designation of the Islamic group as a terrorist organization. Abbott’s proclamation described CAIR as a “successor organization” to the Muslim Brotherhood, a global Islamist network that the governor also designated as a terrorist group.
“The Muslim Brotherhood and CAIR have long made their goals clear: to forcibly impose Sharia law and establish Islam’s ‘mastership of the world,’” Abbott said in a statement. “These radical extremists are not welcome in our state and are now prohibited from acquiring any real property interest in Texas.”
Following Texas’s decision, US President Donald Trump signed an executive order directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
According to analysts, the Turkish government maintains close ties to the Muslim Brotherhood and supports its ideology, likely fueling much of the online scrutiny this week of CAIR Action’s social media page originating in Turkey.
The Palestinian terrorist group Hamas has also long been affiliated with the Brotherhood, drawing both ideological inspiration and even personnel from its ranks. For years, US authorities have scrutinized CAIR for alleged ties to Hamas.
In his state-level proclamation, Abbott note that CAIR officials “publicly praised and supported Hamas’s Oct. 7, 2023, attack against Israel,” a charge which CAIR denied.
However, as The Algemeiner previously reported, multiple top CAIR officials expressed public support for Hamas’s Oct. 7 invasion of and massacre across southern Israel.
The head of CAIR, for example, said he was “happy” to witness Hamas’s rampage of rape, murder, and kidnapping of Israelis in what was the largest single-day slaughter of Jews since the Holocaust.
“The people of Gaza only decided to break the siege — the walls of the concentration camp — on Oct. 7,” CAIR co-founder and executive director Nihad Awad said in a speech during the American Muslims for Palestine convention in Chicago in November 2023. “And yes, I was happy to see people breaking the siege and throwing down the shackles of their own land, and walk free into their land, which they were not allowed to walk in.”
About a week later, the executive director of CAIR’s Los Angeles office, Hussam Ayloush, said that Israel “does not have the right” to defend itself from Palestinian violence. He added in his sermon at the Islamic Society of Greater Oklahoma City that for the Palestinians, “every single day” since the Jewish state’s establishment has been comparable to Hamas’s Oct. 7 onslaught.
CAIR has filed a lawsuit claiming that Abbott’s proclamation threatens its free speech rights.
Abbot called out the group on X on Monday.
“CAIR’s X account is routed through the Turkish App Store. This sure seems like an international operations link between CAIR and a country tied to the Muslim Brotherhood. I designated CAIR a terrorist and transnational criminal organization because of ties like this to that group,” Abbott posted.
CAIR’s X account is routed through the Turkish App Store.
This sure seems like an international operations link between CAIR and a country tied to the Muslim Brotherhood.
I designated CAIR a terrorist and transnational criminal organization because of ties like this to that… pic.twitter.com/CpiIBtI2Tr
— Greg Abbott (@GregAbbott_TX) November 24, 2025
On its official website, CAIR Action claims that it “is dedicated to enhancing the civic engagement, political participation, and impact of the American Muslim community in local, state, and federal elections.” The group purports to “engage, educate, and mobilize Muslim voters, train emerging leaders, and champion policy priorities that enhance the well-being and representation of Muslim communities.”
CAIR Action launched earlier this year as a separate advocacy entity aimed at increasing Muslim civic engagement, supporting candidates aligned with its priorities, and promoting policy initiatives. Although the organization considers itself legally and financially distinct from CAIR’s charitable arm, both groups are closely associated and share overlapping goals.
Notably, in comments made to The Algemeiner, CAIR denied ever suffering legal blowback due to alleged ties to Hamas and other extremist groups and sent this outlet a link to a webpage which attempts to explain the allegations.
“There is no legal implication to being labeled an unindicted co-conspirator, since it does not require the Justice Department to prove anything in a court of law,” the webpage reads.
In the 2000s, the advocacy group was named as an unindicted co-conspirator in the Holy Land Foundation terrorism financing case. Politico noted in 2010 that “US District Court Judge Jorge Solis found that the government presented ‘ample evidence to establish the association’” of CAIR with Hamas.
According to the Anti-Defamation League (ADL), “some of CAIR’s current leadership had early connections with organizations that are or were affiliated with Hamas.” CAIR has disputed the accuracy of the ADL’s claim and asserted that CAIR “unequivocally condemn[s] all acts of terrorism, whether carried out by al-Qa’ida, the Real IRA, FARC, Hamas, ETA, or any other group designated by the US Department of State as a ‘Foreign Terrorist Organization.’”
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Oct. 7 families’ lawsuit says Bitcoin CEO, whom Trump pardoned, facilitated $1B in payments to Hamas and its allies
(JTA) — The families of victims of Hamas’ Oct 7, 2023, attack on Israel filed a lawsuit against the cryptocurrency fund Binance and its CEO, claiming they facilitated over $1 billion in funding to the terror group and others behind the attacks.
The latest lawsuit against Binance CEO Changpeng Zhao comes one month after he was pardoned by President Donald Trump for his November 2023 conviction on violating anti-money-laundering and sanctions laws. Zhao, who pleaded guilty, had been sentenced to four months in prison, and Binance paid more than $4.3 billion in fines.
When asked about the pardon earlier this month on “60 Minutes,” Trump distanced himself from Zhao and Binance, which struck a $2 billion deal with the Trump family’s crypto venture last spring.
“I don’t know who he is,” Trump said of Zhao. “I know he got a four-month sentence or something like that. And I heard it was a Biden witch hunt.”
The complaint, filed Monday in U.S. federal court in North Dakota, lists 306 American plaintiffs and their family members who were killed, injured or taken hostage on Oct. 7 or in other subsequent terror attacks.
They include the families of Hersh Goldberg-Polin, an American-Israeli hostage who was murdered by Hamas in Gaza, and Itay Chen, an American-Israeli soldier whose body was returned by Hamas earlier this month.
The lawsuit joins a growing list of legal cases seeking redress for the families and victims of the Oct. 7 attacks, including one filed by the Anti-Defamation League in September against eight foreign terrorist groups for their efforts in orchestrating the attacks.
The complaint accuses Binance of “knowingly, willfully, and systematically” assisting Hamas, Hezbollah, Palestinian Islamic Jihad and Iran’s Revolutionary Guard of moving over $1 billion through its crypto platform, including more than $50 million after Oct. 7.
It also accuses Binance’s conduct of being “far more serious and pervasive” than what the federal government prosecuted in its November 2023 investigation.
“To this day, there is no indication that Binance has meaningfully altered its core business model,” the complaint read.
The post Oct. 7 families’ lawsuit says Bitcoin CEO, whom Trump pardoned, facilitated $1B in payments to Hamas and its allies appeared first on The Forward.
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The Cross-Continental Threat: Iran and Venezuela’s US-Defying Partnership
Venezuelan President Nicolas Maduro meets with Iranian President Masoud Pezeshkian on the sidelines of the BRICS summit in Kazan, Russia, Oct. 24, 2024. Photo: Miraflores Palace/Handout via REUTERS
Bad actors stick together. Few relationships prove that more clearly than Iran and Venezuela’s. The regimes’ close ties are on full display with Iran’s foreign ministry on November 15, threatening the United States with “dangerous consequences” over the US military buildup near Venezuela’s shores.
It’s not just talk: the Iran-Venezuela strategic partnership has matured into a robust, multi-dimensional alliance, impacting both regional security and US foreign policy calculations. Iran and Venezuela’s cooperation spans the social, political, diplomatic, economic, and military domains — and is directly influencing the US posture toward Venezuela, including the recent military buildup near its shores and targeted strikes on drug trafficking operations.
The Iran-Venezuela partnership began in the 1950s and has deepened substantially, especially after former Venezuelan President Hugo Chávez declared the countries “brothers” in 2005.
Chávez signed a formal partnership in 2007 with then-Iranian President Mahmoud Ahmadinejad. The presidents developed a notably close personal and political relationship, highlighted by frequent state visits, public demonstrations of solidarity, and formal agreements spanning the economic, energy, and industrial sectors. Today, both countries maintain comprehensive diplomatic ties via their official embassies and frequent high-level exchanges. The partnership intensified under current Venezuelan President Nicolás Maduro and includes regular presidential meetings, official delegation visits, and joint commission sessions.
Iran has used this leverage to establish a robust foothold in Latin America, constructing a dense network involving both direct state-to-state links and the integration of proxy actors like Hezbollah. The bilateral relationship has been solidified by defense pacts, including a 20-year agreement signed in 2022, and joint manufacturing of Iranian drones and weapons on Venezuelan soil, including potential deployments of loitering munitions and jamming devices.
Economically, the alliance is built on mutual circumvention of Western sanctions. Iran and Venezuela have exchanged oil, gold, and infrastructure assistance, often using Iran’s Islamic Revolutionary Guard Corps (IRGC) and Hezbollah-linked front companies for money laundering and sanctions evasion. This economic cooperation enables the Maduro regime to survive by generating hard currency and illicit financial streams, while also facilitating transnational criminal activity including drug trafficking, with groups such as Cartel de los Soles and Tren de Aragua working with Hezbollah proxies to move drugs into US territory. The proceeds fuel both regimes and deepen their partnership and resilience to international pressure.
Simultaneously, Iran and Venezuela collaborate on energy trade that is inimical to US interests and enriches Russia. Iran not only exports refined crude oil to Venezuela to enrich itself, but also helps Venezuela build and fix energy infrastructure, increasing Venezuelan storage and refining capacity. In turn, that boosts Caracas’s appetite for Russian naphtha, a petroleum product that further enables Venezuela to dilute and export its oil, giving Russia a new and growing energy market for its exports to replace Europe and undermining Western sanctions.
As the US presence in the region grows, Venezuela and Iran have enhanced their military coordination. Recently, Venezuela requested additional Iranian drones, military electronics, and asymmetric warfare technologies. Iran provides technical personnel and expertise, optimizing Venezuela’s capacity for electronic warfare and irregular tactics, thereby enhancing deterrence and complicating US intervention plans.
Against this backdrop, the United States has deployed significant naval assets and possibly special operations elements off the coast of Venezuela, amounting to the largest regional buildup since the Cuban Missile Crisis. Officially, the United States has justified this surge to counter escalating drug trafficking, with at least 20 recent kinetic strikes on alleged narco-trafficking vessels departing Venezuelan ports. Many of these drug networks are tied to Venezuelan state actors and Iran-linked proxies. It would not be a stretch to assume that the Maduro regime is leveraging its Iranian connection as strategic insurance.
Venezuela provides Iran and Hezbollah with greater access to the Western Hemisphere. This expanding axis has regional security consequences beyond criminality and drug flows. Venezuelan threats toward neighbors like Guyana, coupled with the risk to Western energy interests and the broader use of Iranian technology, could draw the United States and its partners into more direct conflict. Furthermore, Iran’s strategy of exporting proxy warfare to the Western Hemisphere — mirroring tactics used in the Middle East — creates parallel dilemmas for US policy in both regions.
To counter these threats, enhanced sanctions enforcement against the Iranian–Venezuelan illicit oil trade, improved intelligence and interdiction of military shipments, and regional efforts to dismantle Hezbollah networks are essential. Disrupting the financial pipeline sustaining both the regime and its Iranian backers is critical for neutralizing their broader destabilizing potential.
Iran — along with its proxy Hezbollah — and Venezuela are force multipliers. All three work in concert to enrich the Iranian regime, strengthen Venezuela’s military and imperil regional stability, and facilitate transnational crime that threatens the US homeland. Washington should not allow this Venn diagram of threats to continue converging.
LTG Ray Palumbo, USA (ret.) is the former Deputy Commander of US Army Special Operations Command and a 2021 Jewish Institute for National Security of America (JINSA) Generals and Admirals Program participant. Yoni Tobin is a senior policy analyst at JINSA.