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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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A Palestinian and an Israeli bereaved in violence make the case for peace
Aziz Abu Sarah and Maoz Inon have a message that can sound utterly preposterous as violence hardens as the main mode of communication between Israelis and Palestinians: The Future Is Peace, the title of their new book.
They are dead serious — and bring their own grief and healing to the cause.
On October 7, 2023, Inon’s parents, Bilha and Yakovi, were killed by Hamas terrorists in their home in Netiv Haasara near the border with Gaza. Decades earlier, Abu Sarah’s brother, Tayseer, was killed by Israeli forces following a year-long detention for alleged stone throwing.
You might recognize Abu Sarah and Inon from the winter Olympics, where the world watched as they carried the torch together—the first Israeli and Palestinian duo to ever do so — or from photos of them embracing the Pope, a picture of brotherhood.
Their book takes readers on an eight-day journey through the region, from the streets of East Jerusalem, where Abu Sarah grew up, to the farmland in the kibbutz that Inon’s father tilled. Along the way, they meet other bereaved families and friends who have been touched by the conflict. They found that the resistance to engaging with the other side’s narrative came from a fear of erasing one’s own.
Agreement, they concurred during an interview in Manhattan, is not a prerequisite. “I think what we bring in the future is peace is that we show first you don’t have to agree on everything. It doesn’t matter if you are pro-Israel, pro-Palestine, there will be things you will disagree with, there will be language you will not be happy with, there will be things that you think we got wrong,” said Abu Sarah.
For them, non-consensus is the beauty of the book — and their relationship with one another. “Relationships which have no disagreement, by the way, are boring,” he added. “We often quote Pope Francis, who said, ‘The only place that has no disagreement is a cemetery.”
Inon suggests the skeptical reaction to peacemaking is a coping mechanism. “You’re protecting yourself from wanting to believe. You think no one knows how to take you there.” He added, “We talk along the journey about the importance of dreaming. What we realized is that when you don’t dream, the others, the extremists, are dreaming for us, and then their dream is our nightmare.”
Parallel paths to peace
Abu Sarah’s experience living under the occupation and growing up in the West Bank led him to pursue anti-Israel activism.
At age 10, he watched his “protector,” the sibling he shared a bed with each night, succumb to his wounds from injuries sustained during his time in an Israeli prison. “All I knew was that someone had killed my brother, and I wanted to hit back,” he says in the book.
Following his death, and during the years spent living under occupation, Abu Sarah sought revenge. Eventually, when he realized it would be difficult to get a job without speaking Hebrew, he enrolled in a Hebrew language class — the first time he had ever met an Israeli who was not a soldier at a checkpoint.
As he began connecting with his teacher and classmates, he slowly let down his guard. Getting to know Israelis beyond the context of occupation gave him a new perspective and sparked his interest in peacebuilding. Eventually, he founded Mejdi Tours, leading dual-narrative trips across Israel with a Jewish counterpart, explaining landmarks through the lens of their respective communities.
Inon made his own journey to connecting across the divide, starting long before Oct. 7. As so many young Israelis do, he and his wife, Shlomit, had traveled the world after their army service. He realized that he had developed friendships with people in far-flung countries but hadn’t managed to make a single Palestinian friend back home.
Passionate about tourism as a means of connection, Inon decided to open a guesthouse in Nazareth, the largest Arab city in Israel. When he first came to Nazareth, many were skeptical of him. “There were many rumors that I was a Mossad agent, or Shin Bet, even worse,” said Inon. Over time, he began to build relationships and trust in the Palestinian community.
The murder of his parents could have been the end of his mission. Instead, Inon recommitted himself to it. Just days after Oct. 7, Inon and his siblings publicly stated that they did not seek revenge against the Palestinian people for the atrocities committed that day. He even hosted a memorial service in Nazareth so that his Palestinian friends living in the city could attend.
While they had lived somewhat parallel lives, with both men working in the travel industry as a means for peace, Inon and Abu Sarah met only once, several years before Oct.r 7.
After Abu Sarah learned of the death of Inon’s parents, he decided to reach out. Inon’s immediate empathy was striking to Abu Sarah, for whom forgiveness of the other side took years. A friendship and partnership began. “I lost my parents on Oct. 7, but I gained Aziz as a brother,” said Inon.
I asked them what moments of tension have been like in their relationship. Inon said the two have managed to find common ground over shared values. But for a long time, he struggled to get on board with the value of justice, which is a priority for Abu Sarah.
“I kept telling Aziz, I don’t know how to bring justice to Tayseer or my parents. I remember President Biden saying that when Israel assassinated Nasrallah, justice was being done. But with the same bomb, 300 civilians were killed. So will it now be legitimate for them to avenge the death of … their innocent loved ones?”
Eventually, after discussions with religious leaders, Inon came around to embracing the idea of justice. He discovered that of the 613 mitzvot in Judaism, the only two that are mandated are justice and peace. “After learning that, I said Aziz, from now on, I can have justice within the values that I believe.”
Another disagreement they’ve faced: Abu Sarah’s love for country music — Inon can’t stand it.
A different kind of solution
Inon and Abu Sarah can seem almost radical in their commitment to dialogue. To some, their approach may feel detached from reality. They know that most Israelis and Palestinians do not think the way they do. But to them, the belief that violence is inevitable is far more difficult to accept.
“Loss, instead of making us want to walk away, makes us more convinced that this is the only path, “ said Abu Sarah. “Really, if we give up, then what we should do is go get a gun and shoot at each other. Because what’s the alternative? You either believe we can solve this by sitting and working it out, or you believe we have to kill each other, and we refuse to believe that alternative.”
Notably, only one page of the book is devoted to discussing a solution to the conflict in the literal sense. “Here are shelves of practical solutions, chapter after chapter about borders, about water resources, about Jerusalem, about refugees, about security arrangements,” said Inon, laughing about the Israel-Palestine section that has become a fixture of many bookstores following the Gaza war. For them, the book is less about prescribing a specific political outcome and more about laying the emotional groundwork needed to get there.
Abu Sarah and Inon did not want to close themselves off by endorsing a single political solution. “We don’t want to be in a box,” Inon said, explaining that neither of them feels strongly tied to one specific outcome.
“Our values are human dignity, security and safety for everyone, recognition of everyone … People want to argue with us, two states, one state, three states, monarchy. That’s less the issue. If that agreement is based on those values,” said Abu Sarah. “Then we’ll be fine, regardless of the political ‘blah, blah, blah,’ if it’s not, you can have the nicest drawn map, and it will fail.”
Mocking the peacemaker
While both men had been engaged in peace work long before Oct. 7, that day and the war in Gaza that followed changed the landscape. Colleagues and friends told them they could no longer find it in themselves to care about the suffering of the other side.
“Palestinian friends would say … this happened because of what they’ve been doing to us … Then I would talk to Jewish friends who would tell me, ‘I used to sympathize with you Palestinians, but from now on, I just don’t care,’” Abu Sarah said. “The moment you do that, part of your humanity dies. I prefer to have the pain of feeling than to kill that part of me that maybe makes it easier.”
Abu Sarah said that when he tells people he is a peacemaker, they are incredulous. “They go, Oh, well, how is that going? Like in a mocking way.” He compared it to those working to find a cure for cancer. “If you’ve met a cancer researcher who’s trying to develop vaccines… you would respond to someone who is trying to make vaccines, saying, ‘God bless you.’”
“Peace has been done many times. A cancer vaccine has not,” he remarked, laughing.
Inon recalled a memory of his father shared during his parents’ shiva. Every night, his siblings sat around the table listening to him — the manager of the kibbutz’s farm — talk about his day.
“He would share the catastrophe in the fields,” Inon said. “The floods, the drought, the wildfire, the insects. Every day there was something new.”
But he always had faith in next year’s crop.
“He would say that next year, he will sow again. It doesn’t matter how devastating this season is,” he continued. “He will learn from his mistakes. He will consult with other farmers … and next season, he will sow again — not with prayers, not just believing, but knowing that next year will be better.”
The post A Palestinian and an Israeli bereaved in violence make the case for peace appeared first on The Forward.
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French Appeals Court Rejects Antisemitism Charge in Case of Nanny Who Poisoned Jewish Family
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
A French appeals court has acquitted a nanny of antisemitism charges after she was sentenced for poisoning the food of the Jewish family she worked for, in what appears to be yet another instance of France’s legal system brushing aside antisemitism as a potential motive for crime.
On Wednesday, the Versailles Court of Appeal, located just southwest of Paris, upheld the nanny’s previous conviction but again rejected the aggravating circumstance of antisemitism, after prosecutors appealed a criminal court ruling that had acquitted the family’s nanny of antisemitism-aggravated charges after she poisoned their food and drinks.
Last year, the 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
During the first trial, a French court declined to uphold any antisemitism charges against the defendant, given that her incriminating statements were made several weeks after the incident and were recorded by a police officer without a lawyer present.
Now, the Versailles Court of Appeal ruled in its latest decision that the nanny’s remarks do not even constitute antisemitic statements.
The family’s lawyer announced plans to appeal the decision again, arguing that the repeated rejection of the antisemitism-aggravating circumstance overlooks the seriousness of the case and its legal characterization.
“This decision makes the judicial prosecution of antisemitism impossible and reduces protective laws to nothing more than empty words,” they said during a press conference. “Faced with rulings like this, those seeking justice risk losing all faith in the judicial system and any sense of protection it is meant to provide.”
The nanny, who has been living in France in violation of a deportation order issued in February 2024, was also convicted of using a forged document — a Belgian national identity card — and barred from entering France for five years.
The shocking incident occurred in January 2024, just two months after the caregiver was hired, when the mother discovered cleaning products in the wine she drank and suffered severe eye pain from using makeup remover contaminated with a toxic substance, prompting her to call the police.
After a series of forensic tests, investigators detected polyethylene glycol — a chemical commonly used in industrial and pharmaceutical products — along with other toxic substances in the food consumed by the family and their three children.
According to court documents, these chemicals were described as “harmful, even corrosive, and capable of causing serious injuries to the digestive tract.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’s food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
According to her lawyer, the nanny later withdrew her confession, arguing that jealousy and a perceived financial grievance were the main factors behind the attack.
At trial, the defendant described her statements as “hateful” but denied that her actions were driven by racism or antisemitism.
Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — strongly condemned the court’s latest ruling, saying it sends a troubling message and deepens concerns over how antisemitism cases are being assessed by the justice system.
“How is it possible not to see antisemitism when it is expressed so clearly, through explicit antisemitic prejudice? This incomprehensible decision calls into question the willful blindness in French society toward antisemitism when it appears as a backdrop to cases without being the sole element,” Arfi wrote in a post on X.
“Are there contexts that make antisemitic remarks acceptable to the point that the justice system refuses to see them? This legitimization of antisemitism is another step in its tragic normalization since October 7,” he continued, referring to the historic surge in antisemitic incidents following Hamas’s invasion of Israel in 2023.
“Parce qu’ils ont l’argent et le pouvoir, j’aurais jamais dû travailler pour une juive, elle n’a fait que m’apporter des problèmes”
Comment est-ce possible de ne pas voir l’antisémitisme quand il est exprimé aussi clairement, au travers de préjugés antisémites explicites ?… https://t.co/K2enyTW8Qz pic.twitter.com/kx3gCFjxTv
— Yonathan Arfi (@Yonathan_Arfi) April 15, 2026
This latest case is by no means the first in France to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
On Wednesday, the lawyers for the family of Sarah Halimi announced they have filed a request with the Paris Court of Appeal to reopen the investigation into her death nearly a decade ago, after she was brutally beaten and thrown from a third-floor window.
According to the defense, new evidence regarding the accused Kobili Traore calls into question the original ruling that found him not criminally responsible.
Among the evidence cited are alleged crack cocaine use prior to the incident, indications of premeditation, and an audio recording taken at the moment of the victim’s fall, which they claim reflects Traore’s “political and antisemitic awareness.”
Taken all together, the defense argues that these elements are incompatible with any finding of diminished responsibility.
In 2017, Traore killed Halimi, his 65-year-old neighbor, in her apartment in the 11th arrondissement of eastern Paris, brutally beating her while shouting “Allahu Akbar” before throwing her from a balcony.
Given that he was a heavy cannabis user, Traore was found not criminally responsible and has been hospitalized in a psychiatric ward since his arrest 9 years ago.
“We will do everything to ensure this murderer is brought to justice,” Halimi’s brother, William Attal, said during a press conference.
“No one can imagine the suffering my sister endured,” he continued. “If, in France today, we are unable to try and convict someone for a premeditated murder of this magnitude, then France is no longer the country it claims to be.”
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Israeli Government Report Ranks World’s 10 Most Influential Antisemites
Swedish activist Greta Thunberg, who was part of the Global Sumud Flotilla seeking to deliver aid to Gaza and was detained by Israel, gestures as she is greeted by supporters upon her arrival to the Athens Eleftherios Venizelos International Airport, in Athens, Greece, Oct. 6, 2025. Photo: REUTERS/Louisa Gouliamaki
Israel’s Ministry of Diaspora Affairs and Combating Antisemitism published this week its official ranking of the 10 most influential antisemitic figures in the world in 2025, and the No. 1 spot was given to social media influencer Dan Bilzerian, who is running for US Congress in Florida.
The Armenian-American entrepreneur and US military veteran is a prominent critic of Israel and Judaism who has promoted antisemitic conspiracy theories and Holocaust denial. He has said he wants to “kill Israelis” and thinks Judaism is “terrible.” He recently claimed antisemitism is a “made-up term” and there is a “big Jewish supremacy problem” in the United States. He formally filed paperwork earlier this month to run as a Republican and unseat incumbent Jewish Rep. Randy Fine in Florida’s 6th Congressional District.
Swedish climate activist Greta Thunberg is the world’s second most influential antisemite, according to Israel’s Ministry of Diaspora Affairs, which highlighted her use of terms such as “genocide,” “siege,” and “mass starvation” in reference to Israel’s military actions in the Gaza Strip.
Third place was given to Egyptian comedian and former television host Bassem Youssef, followed by far-right American political commentator Candace Owens in fourth place and Palestinian-British journalist and editor Abdel Bari Atwan in fifth.
The list includes American imam Omar Suleiman, Denmark-based doctor Anastasia Maria Loupis – who has shared online conspiracy theories about Jews and Israel – far-right commentator and white nationalist Nick Fuentes, and conspiracist Ian Carroll.
Rounding out the top 10 is far-right podcaster and former Fox News host Tucker Carlson, who regularly promotes antisemitic conspiracy theories about Jewish influence.
Israel said the 10 most “prominent influencers in the global antisemitic and anti-Zionist arena in 2025” were selected based on “both the severity of their actions/statements and the scope of their influence” related to their activities last year. “Each of them has expressed antisemitic views or promoted false information related to Jews, Israel, or both,” the ministry explained. The list does not include individuals with formal political or government positions.
Each individual was ranked based on their influence on social media, but also other factors such as their repeated appearances on news channels, “perceived influence on public opinion, and prominence in certain communities.” The ministry also took into consideration each person’s “level of impact and risk,” which includes how often they upload antisemitic and anti-Israeli posts on social media. The report was released ahead of Israel’s Holocaust Remembrance Day, known in Hebrew as Yom HaShoah.
In a separate section of the report dedicated to antisemitic and anti-Israel influencers in the US, Israel’s Ministry of Diaspora Affairs singled out YouTuber and children’s educator Ms. Rachel, who has “increasingly used her social media accounts to amplify pro-Palestinian messages and criticize Israel.”
“Her posts have been interpreted by pro-Israel organizations as one-sided and hostile to Israel, and organizations such as StopAntisemitism have accused her of spreading anti-Israel or pro-Hamas propaganda and called for an examination of her activities,” the ministry stated.