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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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US and Iran Agree to Friday Talks in Oman but Still at Odds Over Agenda
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Feb. 1, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
The US and Iran have agreed to hold talks in Oman on Friday, officials for both sides said, even as they remained at odds over Washington’s insistence that negotiations include Tehran’s missile arsenal and Iran’s vow to discuss only its nuclear program.
The delicate diplomatic effort comes amid heightened tensions as the US builds up forces in the Middle East and regional players seek to avoid a military confrontation that many fear could escalate into a wider war.
Differences in recent days over the scope and venue for the talks have raised doubts whether the meeting would take place, leaving open the possibility that US President Donald Trump could carry out his threat to strike Iran.
Asked on Wednesday whether Iran’s Supreme Leader Ayatollah Ali Khamenei should be worried, Trump told NBC News: “I would say he should be very worried. Yeah, he should be.” He added that “they’re negotiating with us” but did not elaborate.
After Trump spoke, US and Iranian officials said the two sides had agreed to shift the talks’ location to Muscat after initially accepting Istanbul.
But there was no indication they had found common ground on the agenda.
Iran has pushed to restrict the negotiations to discussing its long-running nuclear dispute with Western countries.
But US Secretary of State Marco Rubio presented a different view on Wednesday. “If the Iranians want to meet, we’re ready,” Rubio told reporters. But he added that talks would have to include the range of Iran’s ballistic missiles, its support for armed proxy groups around the Middle East, and its treatment of its own people, besides nuclear issues.
A senior Iranian official said, however, that Iran’s missile program was “off the table.” A second senior Iranian official said Tehran would welcome negotiations over the nuclear dispute but that US insistence on dealing with non-nuclear issues could jeopardize the talks.
Trump’s son-in-law, Jared Kushner, was due to take part in the talks, along with US special envoy Steve Witkoff and Iranian Foreign Minister Abbas Araqchi, officials said.
CHANGE OF VENUE
While the talks were originally slated for Turkey, Iran wanted the meeting to take place in Oman as a continuation of previous talks held in the Gulf Arab country that had focused strictly on Tehran’s nuclear program, a regional official said.
Iran says its nuclear activities are meant for peaceful, not military purposes, while the US and Israel have accused it of past efforts to develop nuclear weapons.
A Gulf official said the talks could be mediated by several countries, though Iran has indicated that it wants a two-way format limited to Washington and Tehran.
The diplomatic efforts follow Trump’s threats of military action against Iran during its bloody crackdown on protesters last month and the deployment of more naval power to the Gulf.
The US has sent thousands of troops to the Middle East since Trump threatened Iran last month – including an aircraft carrier, other warships, fighter jets, spy planes, and air refueling tankers.
After Israel and the United States bombed the Islamic Republic last summer, renewed friction has kindled fears among regional states of a major conflagration that could rebound on them or cause long-term chaos in Iran.
Trump has continued to weigh the option of strikes on Iran, sources say. Oil prices have risen on the tension.
NUCLEAR DISPUTE
Trump has warned that “bad things” would probably happen if a deal could not be reached, ratcheting up pressure on the Islamic Republic in a standoff that has led to mutual threats of airstrikes.
Iran’s leadership is increasingly worried a US strike could break its grip on power by driving an already enraged public back onto the streets, according to six current and former Iranian officials.
Trump, who stopped short of carrying out threats to intervene during last month’s crackdown, has since demanded nuclear concessions from Iran, sending a flotilla to its coast.
Iran also hopes for an agreement that could help lift Western sanctions over its nuclear program that have ravaged its economy – a major driver of last month’s unrest.
BALLISTIC MISSILE STOCKPILE
Iranian sources told Reuters last week that Trump had demanded three conditions for the resumption of talks: zero enrichment of uranium in Iran, limits on Tehran’s ballistic missile program, and an end to its support for regional proxies.
Iran has long said all three demands are unacceptable infringements of its sovereignty, but two Iranian officials told Reuters its clerical rulers saw the ballistic missile program, rather than uranium enrichment, as the bigger obstacle.
An Iranian official said there should not be preconditions for talks and that Iran was ready to show flexibility on uranium enrichment, which it says is for peaceful, not military purposes.
Since the US strikes in June, Tehran has said its uranium enrichment work has stopped.
In June, the United States struck Iranian nuclear targets, joining in at the close of a 12-day Israeli bombing campaign and Iran struck back at Israel with missiles and drones.
Iran said it replenished its missile stockpile after the war with Israel last year, warning it would unleash its missiles if its security is under threat.
Adding to tensions, on Tuesday the US military shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea, the US military said, in an incident first reported by Reuters.
In another incident in the Strait of Hormuz, the US Central Command said Iran’s Islamic Revolutionary Guard Corps had approached a US-flagged tanker at speed and threatened to board and seize it.
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New York City Teen Arrested on Terrorism Charges Following Alleged Threat to ‘Rise Up and Kill All the Jews’
Illustrative: Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police in New York City arrested an unnamed 17-year-old boy at Renaissance Charter School in Jackson Heights, Queens, following a 911 call warning of a violent threat targeting Jews sent via email to more than 300 students.
Administrators informed law enforcement that the student had allegedly sent an email at 12:30 pm which read, “At 2pm we will rise up and kill all the Jews in this school and the city. F**k the Jews.” The suspect was taken into custody at approximately 3:30 pm. The NYPD’s Hate Crimes Task Force is investigating the incident.
The student faces charges of making a terroristic threat and aggravated harassment as a hate crime. The date of his initial arraignment remains pending.
“A violent, antisemitic threat made today at Renaissance Charter School is deeply disturbing and unacceptable,” New York State Sen. Jessica Ramos wrote Tuesday on X. “Hate and threats of violence have no place in our schools or our community.”
Ramos stated that she was “relieved that no one was harmed and that the student is in custody. This must be fully investigated by the Hate Crimes Task Force. Our Jewish neighbors, students, and families deserve safety, dignity, and protection. We will continue working with school leaders and law enforcement to keep our community safe.”
Moshe Spern, president of United Jewish Teachers, thanked Ramos for highlighting the crime.
“Unfortunately Jew hatred doesn’t just live in NYC public schools, it lives in Charter schools as well,” Spern posted on X. “This is scary for all Jewish New Yorkers and I’m calling on Renaissance Charter Schools to invest time and money to root out Jew hatred!”
The StopAntisemitism advocacy group commented that “this is yet another example of what ‘globalize the intifada’ looks like. Yet NYC has a mayor that won’t condemn this call to violence against Jews.”
New York City Mayor Zohran Mamdani, a democratic socialist and avowed anti-Zionist who has made anti-Israel activism a cornerstone of his political career, was sworn into office on Jan. 1.
According to newly released figures from the New York City Police Department (NYPD), anti-Jewish hate crimes in the city spiked by 182 percent in January during Mamdani’s first month in office compared to the same period last year.
New York City hate crime investigators reviewed 58 incidents in January 2026, compared to 23 in January 2025, an increase of 152 percent. Of that total, there were 31 anti-Jewish hate crimes last month, which accounted for more than half of all the hate crime incidents, compared to only 11 anti-Jewish hate crimes in January 2025. Last month’s hate crimes targeted Jews more than any other group — Muslims were victimized the second most times with seven incidents.
Despite the increase in antisemitism, the NYPD reported an overall decrease in violent crime.
“The January data underscores a clear reality. Even as overall crime continues to fall, antisemitism remains the most prevalent form of hate crime in New York City, surging sharply at the outset of a new mayoral administration,” the Combat Antisemitism Movement (CAM) said of the data.
CAM highlighted multiple examples of antisemitism in the city last month, including a description of how “in one incident, two teenagers were charged after scrawling 73 swastikas on a playground used by Jewish children. In another, a rabbi was assaulted in Queens on International Holocaust Remembrance Day. Separately, a driver rammed a vehicle into an entrance of the Chabad headquarters in Brooklyn.”
Ramos wrote on Wednesday morning of another antisemitic threat at the school in Queens: “An adult caller made a violent, antisemitic threat against Renaissance Charter School this morning. This is unacceptable and will be taken seriously.”
Explaining an increase in security at the school, Ramos added that “the 115th Precinct will maintain a police presence today while the incident is investigated. Our Jewish students and families deserve safety, dignity, and peace of mind, and we will continue working with school leaders and community partners to ensure their protection.”
New York City Council Member Shekar Krishnan — who represents District 25, which includes Jackson Heights — commented on the situation.
“Antisemitism and hate have no place in New York City, especially in our schools,” Krishnan wrote Wednesday on X. “There have been two antisemitic incidents at a school in Jackson Heights this week. We are deeply concerned and are working closely with the school and the NYPD to investigate these matters.”
The incidents come amid a broader surge in antisemitic hate crimes across New York City over the last two years, following the Palestinian terrorist group Hamas’s Oct. 7, 2023, massacre across southern Israel.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released in December by the Mayor’s Office to Combat Antisemitism noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising a small minority of the city’s population.
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New Coalition Forms to Protect Israeli Businesses in New York From the Mamdani Administration
New York City mayor-elect Zohran Mamdani holds a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
Business groups in New York have announced a new coalition to protect Israeli and Jewish businesses amid concerns that the administration of New York City Mayor Zohran Mamdani will unfairly target them.
The New York-Israel Chamber of Commerce (NYICC) Coalition, announced on Monday, is a nonprofit partnership designed to protect Israeli-associated and Jewish-owned companies operating across New York State amid concerns of what organizers describe as discriminatory policies and a deteriorating security climate.
“Israeli companies bring innovation that improves the quality of life for New Yorkers and facilitates secure commerce for thousands of companies in almost every vertical industry,” Al Kinel, president of the NYICC Coalition, said in a statement. “The free enterprise system that made New York City strong and encouraged many Israeli founders to select New York City for US operations is at risk.”
Coalition leaders argue that recent municipal policy shifts, combined with an increase in antisemitic incidents, have created an environment that discourages investment and places employees and customers at risk. While Mamdani denies harboring any anti-Jewish bias, coalition members fear that Israeli-linked businesses could be disproportionately affected as his administration settles in.
Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his political career, has repeatedly accused Israel of “apartheid” and refused to recognize its right to exist as a Jewish state.
He has also been an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination. Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Such positions have raised alarm bells among not only New York’s Jewish community but also Israeli business owners and investors, who fear a hostile climate under Mamdani’s leadership.
On his first day in office, Mamdani revoked a series of executive orders enacted by his predecessor to combat antisemitism. Among the measures he nullified was an order that opposed the campaign to boycott Israel.
The NYICC Coalition’s formation comes as Israeli-founded firms play an increasingly central role in New York’s economy, particularly in the technology and innovation sectors.
A study released by the United States-Israel Business Alliance in October revealed that, based on 2024 data, 590 Israeli-founded companies directly created 27,471 jobs in New York City that year and indirectly created over 50,000 jobs when accounting for related factors, such as buying and shipping local products.
These firms generated $8.1 billion in total earnings, adding an estimated $12.4 billion in value to the city’s economy and $17.9 billion in total gross economic output.
As for the State of New York overall, the report, titled the “2025 New York – Israel Economic Impact Report,” found that 648 Israeli-founded companies generated $8.6 billion in total earnings and $19.5 billion in gross economic output, contributing a striking $13.3 billion in added value to the economy. These businesses also directly created 28,524 jobs and a total of 57,145 when accounting for related factors.
From financial tech leaders like Fireblocks to cybersecurity powerhouse Wiz, Israeli entrepreneurs have become indispensable to the city’s innovation ecosystem. The number of Israeli-founded “unicorns,” privately held companies with a valuation of at least $1 billion, operating in New York City has quadrupled since 2019, increasing from five to 20.
The NYICC Coalition includes major business such as the New York Israel Chamber of Commerce, the Business Council of New York State, the Greater New York Chamber of Commerce, and the Israel-America Chamber of Commerce, along with more than a dozen other partners.
Business leaders backing the initiative framed the effort as both economic and moral. Heather Mulligan, president and CEO of the Business Council of New York State, emphasized that New York’s prosperity depends on openness and equal treatment.
“New York City’s strength and growth have always come from its diversity and welcoming of entrepreneurs from around the world,” she said in a statement. “Like all employers, Israeli-founded businesses are an equally important part of our economy, creating jobs, leading innovation, and contributing to the economy of the communities where they operate. Prosperity and growth should be for everyone — regardless of race, gender, or creed — and there should be no place in the city or elsewhere for discrimination against any business or entrepreneur based on who they are or where they come from.”
The coalition outlined a three-part agenda focused on restoring fairness and competitiveness: advocating immediate policy corrections to protect business safety and security; promoting clear, predictable regulations that allow Israeli-founded firms to invest and grow; and providing coordinated support for Israeli tech and startup companies navigating regulatory challenges.
Mark Jaffe, president and CEO of the Greater New York Chamber and a coalition board member, warned that economic discrimination could carry long-term consequences.
“Israel is a strong friend and ally of the United States. Against all odds, Israel maintains a dynamic and capitalistic economy that provides billions of dollars and thousands of jobs here in NY,” Jaffe said.
Coalition members stressed that the initiative is not about special treatment, but about preserving New York’s reputation as a global hub for entrepreneurship. Galit Meyran, CEO of the Israel-America Chamber of Commerce and a board member, said coordinated action is necessary when political pressures translate into real-world threats.
“When political agendas lead to an economic environment where antisemitic threats and actions become the norm, immediate collective action is required,” she said.
The NYICC Coalition is inviting business owners, civic organizations, and concerned New Yorkers to join what it describes as a broader effort to restore safety to the city’s economic climate, arguing that protecting Israeli-founded businesses ultimately protects New York’s competitiveness itself.