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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Massive fire breaks out at kosher supermarket in London’s Golders Green
(JTA) — A huge fire broke out Tuesday morning at the Kosher Kingdom supermarket in Golders Green, London’s heavily Orthodox Jewish neighborhood. Firefighters were still working to put out the blaze six hours later.
Metropolitan Police posted on X that officers were called to the scene on Golders Green Road around 7 a.m. by the London Fire Brigade. “Officers responded and are at the scene assisting firefighters with road closures and evacuations,” said police.
London Fire Brigade Assistant Commissioner Craig Carter provided an update on the scene at 12:30 p.m., saying that 15 engines and around 100 firefighters “have been tackling the fire at its height, which has affected a ground floor shop and a storage area to the rear, which has partially collapsed.”
He noted that the flats above were not affected but residents were evacuated as a precaution.
“Our specialist Fire Investigators, in conjunction with the Metropolitan Police Service, have worked at pace to establish that the circumstances of the fire are not believed to be suspicious and investigations on the cause and origin of the fire are ongoing,” Carter added.
The news that Kosher Kingdom did not appear to be deliberately targeted comes as a relief to Jewish residents, who have been on edge for months amid a string of attacks. The blaze broke out in the same area where four Hatzola ambulances were torched in March, two Jewish men were stabbed in April and a Jewish man said he was attacked for speaking Hebrew this month.
Rochel Cohen, who lives near the supermarket, is among those whose street has been cordoned off. Her first thought was the incident was another antisemitic attack, she told JTA in a phone interview.
Cohen said she looked out the window around 7 a.m. and saw “just huge plumes of black smoke and we heard all the sirens. And the police have roped off all our roads again.”
That “again,” Cohen said, was because it was the third time in two months that her family had witnessed “crime scenes in our neighborhood.”
“The ambulance fire was just on the next street from us and the stabbing situation was 100 meters down the road from us,” she said.
Prior to the fire department’s update, speculation spread on social media that the fire was electrical, potentially caused by faulty freezers. London has seen an unprecedented heatwave over the last several days, with temperatures soaring over 90 degrees.
Cohen said two of her family members previously worked at Kosher Kingdom. They believed from the outset that there was an electrical fire in the freezers “because it’s exactly from the roof footage that we saw where those freezers are located,” she said.
Nonetheless, another incident in the neighborhood has left her shaken. “It’s just a bit of a nightmare, really,” she said. “It’s all these incidents adding up, and it makes it quite scary, this climate of fear we’re currently in. It’s really oppressive.”
Cohen said she has been traveling to jury service the last several weeks about 10 miles from Golders Green in Wood Green, which has a higher than average crime rate.
“I actually felt safer there than I do walking the street here in Golders Green because I’m constantly turning around, checking what’s going on,” she said. “It’s not a nice feeling.”
This article originally appeared on JTA.org.
The post Massive fire breaks out at kosher supermarket in London’s Golders Green appeared first on The Forward.
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Reading a Pakistani author’s 30-year-old novel helped me understand my parents’ views on intermarriage
When I was a kid, I was haunted by the threat of my parents rejecting me if I married a non-Jew. Raised on Disney movies and song lyrics about soulmates, I spent almost every moment of high school anticipating the pain of falling in love with a non-Jew and having to choose between him and my family. If I chose him, the estrangement could bode poorly for married life. But if I married a Jewish man, I’d always worry that if he had not been Jewish, our love would not have overcome our religious differences, and therefore was not that strong to begin with.
The psychic burden began to lift only when I went to college at Hunter in New York City and made friends from other minority groups. I bonded with them over our parents’ desire that we marry someone from the same religion or ethnicity. I had always felt like my parents’ demand constituted bigotry against non-Jews, and I was surprised when my non-Jewish friends were more sympathetic to their stance than I was.
In college, I took a class on the history of modern India and learned about the Pakistani author Bapsi Sidhwa, but I didn’t read her until this year. Sidhwa, who died in 2024, grew up in Lahore’s Parsi community — a group of Zoroastrians who trace their roots to pre-Islamic Iran. Even though her books are mostly more than 30 years old, they still feel relevant, and they remind me of my own Iranian Jewish community.
Sidhwa’s 1993 coming-of-age novel An American Brat centers on Feroza, a Parsi girl from Lahore. Feroza’s parents send her to the U.S. to expand her horizons because they think the local culture is making her too conservative. But they wind up being disappointed when her horizons expand too much.
Feroza’s whole extended family goes into a tailspin when she sends word home that she wants to marry a Jewish man named David. She met him when she responded to an ad he placed in the college newspaper about selling his car. The two bond over their families’ shared emphases on religion and education. David’s family’s Shabbat candles recall the significance of fire within Zoroastrianism. But if Feroza marries a non-Zoroastrian, she will be excommunicated from the Parsi community. As Feroza’s mom Zareen prepares to fly to America to intervene, extended family members urge her to stand her ground no matter how nice David is and no matter how big a “tantrum” Feroza throws — but they also advise her not be too harsh either, so as not to push Feroza away.
The reader never learns what objections, if any, David’s Reform Jewish parents might have to his interfaith marriage; over Shabbat dinner, prior to the proposal, they are reserved but polite. Meanwhile, Zareen’s good-cop bad-cop routine is familiar, quaint and pathetic. She lists eligible Parsi bachelors (the Zoroastrian equivalent of ‘nice Jewish boys’) with promising careers and “worthy mothers.” She tries killing with kindness: “You’re too precious. We’re not going to throw you away on the first riffraff that comes your way.” She even tells Feroza cautionary tales about women who married “nons” (Zoroastrian equivalent of goyim) and wound up feeling disconnected from their heritage. These methods all fail, and the book comes to a sobering end when Zareen calls David’s bluff and demands the couple have a huge traditional wedding, scaring him off and exposing the limits of his supposedly liberal values.
Zoroastrians, like Jews, are a small group. In 2022, an Associated Press article estimated the worldwide Zoroastrian population, which at its peak numbered in the millions, was now around 125,000. Lahore’s Parsi community had all of 11 members as of a 2023 Facebook post.
Reading literature from other cultures, just like having friends from other cultures, can teach us about our own. As I read Zareen’s efforts to talk Feroza out of the engagement, it was somehow easier for me to understand than if they were Jewish like me. The author’s empathy makes Zareen’s mom an especially interesting character, like a Zoroastrian Tevye, torn between family pressures and the feminist values that inspired her to send Feroza to the U.S. in the first place.
Students at Hunter have a reputation for being super liberal, but they also have surprising points of departure from what most people would consider liberal. When I told classmates that I struggled with my parents’ insistence that I marry a Jew, I sensed bad energy in the room, as if they were judging me for disrespecting my parents in front of them. Some seemed to think it’s only natural for a person to marry someone who belongs to the same religion or ethnicity. Part of me was disturbed to see that this brand of separatism was so fashionable — but I also felt relieved, like they’d given me permission to appease my parents.
Feroza heals from her breakup with David partly by remembering that no matter the religion of the person she marries, her religion will always be part of her. As for myself, I don’t know what my future holds. But whatever does happen, it will be something that also happened to countless women before me — not only Jewish women but people of all different races and creeds. It is comforting to remember that as your life is playing out, there are people all over the world and across time living out much the same story as you are.
The post Reading a Pakistani author’s 30-year-old novel helped me understand my parents’ views on intermarriage appeared first on The Forward.
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Newly discovered details about Soviet Jewry between 1945 and 1953
די יאָרן צװישן 1945 און 1953, פֿון דעם סוף פֿון דער צװײטער װעלט־מלחמה ביז יאָסיף סטאַלינס טױט, זײַנען געװען די צײַט פֿון נסיונות פֿאַר סאָװעטישע ייִדן. דער דאָזיקער תּקופֿה איז געװידמעט דאָס בוך „דאָס לעבן נאָך דער מלחמה: האָפֿענונגען און שרעק“ פֿון דער היסטאָריקערין אַנאַ שטערנשיס פֿונעם טאָראָנטער אוניװערסיטעט. דאָס איז דער פֿערטער באַנד אין דער אַכט־בענדיקן געשיכטע פֿון ייִדן אין סאָװעטן־פֿאַרבאַנד אונטער דער רעדאַקציע פֿון די היסטאָריקער גענאַדי עסטרײַך און דוד ענגעל פֿון ניו־יאָרקער אוניװערסיטעט.
העכער װי צװײ מיט אַ האַלב מיליאָן ייִדן זײַנען דערמאָרדעט געװאָרן אױפֿן שטח פֿונעם סאָװעטן־פֿאַרבאַנד אין די גרענעצן פֿון 1941, וואָס נעמט אויך אַרײַן די געגנטן פֿון פּױלן, ליטע, לעטלאַנד, עסטלאַנד און רומעניע, װאָס זײַנען אַנעקסירט געװאָרן אין 1939 און 1940.
בערך צװײ מיט אַ האַלב מיליאָן ייִדן האָבן איבערגעלעבט דעם חורבן אין סאָװעטן־פֿאַרבאַנד. זײ האָבן זיך געפֿונען מחוץ די אָקופּירטע טעריטאָריעס אָדער געדינט אין דער רױטער אַרמײ. אַרום 100,000 ייִדן זײַנען געבליבן לעבן אױף די אָקופּירטע שטחים, דער עיקר אין די געטאָס פֿון טראַנסניסטריע אין דרום־אוקראַיִנע און מאָלדאָװע, װאָס זײַנען געװען אונטער דער רומענישער אָקופּאַציע.
דער חורבן האָט שטאַרק געענדערט דעם קולטורעל־סאָציאַלן פּראָפֿיל פֿון סאָװעטישן ייִדנטום, שרײַבט שטערנשיס. די ייִנגערע, מער אַסימילירטע, געבילדעטע און מאָבילע מענטשן האָבן געהאַט בעסערע אױסזיכטן אױף אױסצומײַדן דעם טױט. די פּראָסטע שטעטלדיקע בעל־מלאכות, פּױערים און עלטערע ייִדן האָבן אָפֿט מאָל ניט געהאַט קײן מעגלעכקײטן צו אַנטלױפֿן פֿון די דײַטשן.
נאָך דער מלחמה האָבן אַ סך ייִדן ניט געװאָלט זיך אומקערן איז די שטעטלעך פֿון אוקראַיִנע און בעלאַרוס, װאָס האָבן זײ דערמאָנט אָן זײערע דערמאָרדעטע קרובֿים און שכנים. האָבן זיי זיך געפּרוּװט באַזעצן אין גרױסע שטעט, אַזעלכע װי קיִעװ, מינסק, מאָסקװע אָדער לענינגראַד.
כּדי צו האָבן אַ װױנרעכט אין אַ גרױסער שטאָט האָט מען געמוזט האָבן אַן אַרבעט און אַ דירה. דער מצבֿ אין קיִעװ איז געװען באַזונדערס שװער. די שטאָט איז געװען אין חורבֿות, און די געבליבענע װױנונגען זײַנען בעת דער דײַטשישער אָקופּאַציע פֿאַרנומען געװאָרן דורך אָרטיקע אוקראַיִנער.
זײ האָבן פֿײַנט געהאַט ייִדן, װאָס האָבן זיך אומגעקערט פֿון דער עװאַקואַציע אין סיביר אָדער צענטראַל־אַזיע און האָבן איצט געװאָלט צוריק באַקומען זײערע דירות מיט האָב־און־גוטס. דאָס האָט געשאַפֿן שפּאַנונג צװישן ייִדן און אוקראַיִנער און אַרויסגערופֿן אַנטיסעמיטישע געפֿילן.
דאָס רובֿ היסטאָרישע פֿאָרשונגען װעגן סאָװעטישע ייִדן פֿאָקוסירן זיך אױף דער פּאָליטיק און קולטור. שטערנשיס ברענגט אַרײַן נײַע היסטאָרישע מקורים, װאָס עד־היום זײַנען לרובֿ פֿאַרבליבן מחוץ דעם אַקאַדעמישן אינטערעס.
אין משך פֿון העכער װי 20 יאָר פֿאָרש-אַרבעט האָט זי אָנגעזאַמלט הונדערטער בעל־פּהיִקע גבֿית־עדותן װעגן דעם אַמאָליקן ייִדישן לעבן אין סאָװעטן־פֿאַרבאַנד. זײ לאָזן הערן שטימען פֿון מענער און פֿרױען פֿון פֿאַרשײדענע סאָציאַלע שיכטן, פֿון פּראָסטע אַרבעטער ביז הױך־אָנגעשטעלטע פֿיגורן.
עס איז כּדאַי דאָ אָפּצומערקן, אַז אײן װיכטיקער אַספּעקט פֿון דער סאָװעטישער ייִדישער דערפֿאַרונג פֿאַרבלײַבט נאָך אַלץ ניט דערפֿאָרשט. אַ היפּשע צאָל ייִדן זײַנען געװען פֿאַרטאָן אין דער אַזױ־גערופֿענער „שאָטן־װירטשאַפֿט“. זײ האָבן געפֿירט קלײנע געשעפֿטן, װאָס זײַנען פֿאָרמעל געװען מלוכישע אָבער פֿאַקטיש זײַנען זײ געװען פּריװאַטע.
פּריװאַטע אונטערנעמונגען זײַנען געװען פֿאַרװערט אין סאָװעטן־פֿאַרבאַנד, אָבער אין דער צײַט פֿון עקאָנאָמישע צרות האָט די מלוכה געקוקט אױף זײ דורך די פֿינגער. אַזאַ מין אַרבעט האָט געלאָזט פֿרומע ייִדן אָפּהיטן שבת און יום־טובֿים. דװקא זײ זײַנען געװען די הױפּט־שטיצער פֿון שילן און פּריװאַטע מנינים.
ספּעציעל אינטערעסאַנט אין שטערנשיסעס בוך זײַנען די באַריכטן װעגן פֿאַרשײדענע פֿאָלק־אַקטיװיטעטן װאָס ייִדן האָבן אָרגאַניזירט אָן קײן שום שטיצה מצד דער מלוכה. מען האָט געזאַמלט געלט צו בױען דענקמעלער אױף די ערטער פֿון מאַסנמאָרד און צו אָרגאַניזירן הזכּרה־צערעמאָניעס.
די ערשטע פּאָר יאָר נאָך דער צווייטער וועלט־מלחמה זײַנען געװען אַ צײַט פֿון גרױסע האָפֿענונגען. נאָכן נצחון איבער דײַטשלאַנד האָט מען געהאָפֿט, אַז די סאָװעטישע מאַכט װעט אָנערקענען די יסורים פֿון ייִדן און װעט זײ העלפֿן װידער אױפֿבױען דאָס ייִדישע לעבן.
די סאַמע אַקטיװסטע קהילות זײַנען געװען אין װילנע און טשערנאָװיץ, די ייִדישע צענטערס, װאָס זײַנען געװאָרן סאָװעטיש ערשט אין 1939 און 1940. אין װילנע האָט מען געשאַפֿן דעם ערשטן חורבן־מוזײ אין דער װעלט און טשערנאָװיץ איז געװאָרן אַ נײַע הײם פֿאַרן קיִעװער ייִדישן טעאַטער.
אָבער דער אױפֿלעב האָט געדױערט בלױז אַ פּאָר יאָר. אַ סך כּלל־טוער (צװישן זײ — דער דיכטער אַבֿרהם סוצקעװער), װאָס פֿאַר דער מלחמה זײַנען געװען פּױלישע אָדער רומענישע בירגער, האָבן באַקומען דערלױבעניש צו פֿאַרלאָזן דעם סאָװעטן־פֿאַרבאַנד אין 1945־1946.
אַרום 1947 האָבן זיך באַװיזן סימנים פֿון ענדערונגען אין דער פּאָליטיק לגבי ייִדן. אײניקע היסטאָריקער פֿאַרבינדן זײ מיטן אָנהײב פֿון דער קאַלטער מלחמה צװישן דעם סאָװעטן־פֿאַרבאַנד און די פֿאַראײניקטע שטאַטן און מיטן אױפֿקום פֿון מדינת־ישׂראל.
שטערנשיס איז מסכּים, אַז דאָס זײַנען געװען װיכטיקע סיבות. אָבער זי האַלט, אַז אַ היפּשע ראָלע האָבן אױך געשפּילט אַנטיסעמיטישע שטימונגען אין דער סאָװעטישער באַפֿעלקערונג. אַנטיסעמיטיזם איז געװען ספּעציעל שטאַרק אין די געגנטן, װאָס זײַנען געװען אונטער דער דײַטשישער אָקופּאַציע. די נאַציסטישע פּראָפּאַגאַנדע האָט געהאַט אַ שטאַרקע השפּעה אױפֿן פּראָסטן פֿאָלק.
אַנטיסעמיטיזם איז געװען פּאָפּולער אױך אין די „הױכע פֿענצטער“ פֿון דער קאָמוניסטישער פּאַרטײ. נאָך דער מלחמה האָט די רעגירונג געהאַט אַ סך שװערע סאָציאַלע און עקאָנאָמישע פּראָבלעמען און האָט זיך גענײטיקט אין דער שטיצע פֿון די מאַסן.
אַן אימאַזש פֿון אַ שׂונא װאָלט געהאָלפֿן אָפּצוציִען דעם אױפֿמערק פֿון די דאָזיקע פּראָבלעמען, פֿאַרסך־הכּלט שטערנשיס. דערצו נאָך האָבן אַ סך ייִדן אַרױסגעװיזן התלהבֿות לגבי מדינת־ישׂראל, און דאָס האָט אַרויסגערופֿט חשד בײַ סטאַלינען.
בײַ ס׳רובֿ ייִדן איז דער דאָזיקער קלאַפּ געקומען אומדערװאַרט. מער פֿון אַלעמען האָבן געליטן די ייִדישע כּלל־ און קולטור־טוער פֿונעם ייִדישן אַנטיפֿאַשיסטישן קאָמיטעט.
דער אַקטיאָר שלמה מיכאָעלס איז דערמאָרדעט געװאָרן אין אַן אינסצענירטן אױטאָ־אומגליק אין יאַנואַר פֿון 1948. די דיכטער איציק פֿעפֿער, דוד האָפֿשטײן, פּרץ מאַרקיש, לײב קװיטקאָ און דער שרײַבער דוד בערגעלסאָן זײַנען באַשולדיקט געװאָרן אין שפּיאָנאַזש, פֿאַרמישפּט געוואָרן צום טױט און דערשאָסן געוואָרן דעם 12טן אױגוסט 1952
אַרום אײן טױזנט ייִדן זײַנען אַרעסטירט געװאָרן פֿאַר „ייִדישן נאַציאָנאַליזם“ און געשיקט געוואָרן אין די תּפֿיסה־לאַגערן. טױזנטער מענטשן האָבן פֿאַרלױרן זײער אַרבעט־שטעלעס. אַלע ייִדישע אַנשטאַלטן זײַנען פֿאַרמאַכט געװאָרן.
די אַנטיסעמיטישע כװאַליע האָט דערגרײכט דעם שפּיץ אָנהײב 1953. אַ גרופּע חשובֿע דאָקטױרים, ס’רובֿ ייִדן, זײַנען באַשולדיקט געװאָרן אין אָפּסמען אָנפֿירער פֿון דער קאָמוניסטישער פּאַרטײ. אײנצײַטיק זײַנען אַרומגעגאַנגען קלאַנגען, אַז סטאַלין איז אױסן צו דעפּאָרטירן ייִדן קײן סיביר.
אַזאַ אַקציע װאָלט ניט געװען קײן יוצא־דופֿן אין סאָװעטן־פֿאַרבאַנד. צו יענער צײַט האָט סטאַלין שױן געהאַט דעפּאָרטירט עטלעכע עטנישע עדות: די טאָטערן פֿון קרים, די טשעטשענצעס און די אינגושן פֿון קאַװקאַז און נאָך אַנדערע. אָבער היסטאָריקער האָבן ניט געפֿונען קײן דאָקומענטאַלע ראַיות פֿון אַ פּלאַן צו דעפּאָרטירן ייִדן.
אַזױ אָדער אַנדערש זײַנען ייִדן געראַטעװעט געװאָרן פֿון סטאַלינס לעצטער גזירה װײַל ער איז געשטאָרבן דעם 5טן מאַרץ 1953, גלײַך נאָך פּורים. בהדרגה האָט מען אָפּגעשטעלט די אַנטיסעמיטישע פּראָפּאַגאַנדע און באַפֿרײַט די פֿאַרמישפּטע פֿונעם גולאַג. אָבער מען האָט פֿאָרט נישט אָנגעהױבן דרוקן ייִדישע ביכער אין סאָװעטן־פֿאַרבאַנד ביז 1959.
שטערנשיס האָט אָנגעשריבן אַ דראַמאַטישע געשיכטע פֿולגעפּאַקט מיט פּרטים, װאָס לאָזן דעם לײענער זיך אױסמאָלן דאָס טאָג־טעגלעכע לעבן פֿון ייִדן אין סאָװעטן־פֿאַרבאַנד. דערצו נאָך באַקומט דער לײענער אַ גוטן פֿאַרשטאַנד פֿון די ברײטערע פּאָליטישע, עקאָנאָמישע און סאָציאַלע טענדענצן, װאָס האָבן באַװירקט סײַ ייִדן סײַ די גאַנצע סאָװעטישע באַפֿעלקערונג.
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