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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Democratic senators seek to remove US-Israel defense cooperation from spending bill
(JTA) — A group of 12 senators who are Democratic or caucus with the Democrats are lobbying against expanded defense cooperation between the United States and Israel, saying the Netanyahu government’s policies, particularly in Gaza and the West Bank, run counter to U.S. interests.
In a letter to congressional leadership and ranking committee members led by Sen. Chris Van Hollen of Maryland, the lawmakers argued that the 2027 National Defense Authorization Act, as currently written, would “further entrench concerning aspects of the U.S.-Israel defense and intelligence relationship at a time when the Israeli government’s actions are increasingly undermining U.S. interests and values.”
A section of the defense bill would require the secretary of defense to designate an “executive agent responsible for synchronizing cooperative efforts between the United States and Israel, including bilateral defense technology research, development, testing, evaluation, integration, and industrial cooperation.”
Such provisions “would constrain the Administration’s ability” to act independently and “threaten U.S. national security interests by handing Israel leverage over American weapons systems and military technology,” the democratic lawmakers warned, adding that the bill would also “create long-term dependencies by embedding Israeli technology into the U.S. defense industrial base that could make future policy changes costly or difficult to implement.”
The letter — which was signed by Democratic Sens. Elizabeth Warren of Massachusetts and Tammy Duckworth of Illinois and Independent Sen. Bernie Sanders of Vermont, among others — is the initiative of Van Hollen, who has emerged as one of Israel’s fiercest critics in Congress and recently called to “end the American taxpayer blank check to the government of Israel.”
His name has also been mentioned as a possible challenger to Schumer as Senate Majority Leader when the new Congress starts in early January.
The letter comes just over a week after President Donald Trump announced that the U.S. would halt billions of dollars in annual aid to Israel by the end of 2026, potentially ending decades of military funding for one of America’s closest allies in the Middle East.
The annual $3.8 billion sum is mostly spent in the U.S. to purchase weapon components or weapons systems manufactured in U.S. factories. U.S. Ambassador to Israel Mike Huckabee noted the spending has created jobs in the United States. A memorandum of understanding between the two countries calls for that level of aid to continue through 2028.
However, some U.S. critics have dismissed Trump’s statement as a dodge, noting that while there is growing support for cutting defense aid to Israel, there has also been a push among some lawmakers to more tightly integrate the two countries’ defense establishments.
To do this “would be unwise, especially as the Government of Israel continues to pursue policies in Gaza, the West Bank and other parts of the region that are inconsistent with U.S. interests and values,” the Democratic senators warned on Tuesday, arguing that Israeli Prime Minister Benjamin Netanyahu had “openly stated that such an initiative was his idea.”
“The intention behind this is clear: to move U.S. security assistance governed through more traditional pathways, like Foreign Military Financing and arm sales, to more opaque, less discernible avenues through defense acquisitions and programs of record that reduce transparency, as well as increase Israel’s leverage over the United States and our dependency on Israeli technology,” according to the letter..
J Street, the liberal Jewish Middle East advocacy group, thanked Van Hollen for his letter in a post on X, writing that there should be “no deepening of our military relationship with Israel unless they comply with the Gaza peace agreement, end settler violence and reverse their de facto annexation of the West Bank.”
J Street earlier this week declared that the U.S. “needs a fundamental reset of its approach to the Middle East,” which would end offensive arms sales “until it is confirmed that Israel is no longer violating U.S. laws and values.”
This article originally appeared on JTA.org.
The post Democratic senators seek to remove US-Israel defense cooperation from spending bill appeared first on The Forward.
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Non-Jews who follow Jewish law gather in Israel for first international Noahide congress
(JTA) — Gilbert Meñoza spent decades as a Christian pastor in the Philippines before his study of the Hebrew Bible led him to reject the New Testament and embrace the Noahide faith.
Meñoza said most of his followers had embraced his rejection of Christianity, although a small contingent deserted him after he began declaring that the New Testament was false and that “we no longer believe that Yeshua was the Messiah,” he said, using the Hebrew name for Jesus.
Last week, he joined dozens of fellow Noahides from around the world in Israel, part of a movement of non-Jews who follow Jewish religious teachings without converting to Judaism.
The gathering, billed as the First International Congress of Noahides, was organized by Brit Olam, or Noahide World Center, a Jerusalem-based organization that claims thousands of followers in more than 70 countries. Many study online or belong to small local communities, often with limited contact with other Noahides.
The five-day visit by more than 60 delegates from 22 countries included tours of biblical sites in the West Bank, a meeting with President Isaac Herzog and, in a nod to Theodor Herzl’s First Zionist Congress, the signing of a founding scroll of their own.
Unlike converts to Judaism, Noahides retain their non-Jewish identities while accepting the Hebrew Bible as a source of religious and moral guidance. Also known as B’nai Noah, the name Noahide is derived from the biblical account of God’s covenant with Noah following the flood. In Jewish tradition, that covenant established seven universal obligations, including the creation of a justice system and bans on murder, theft, idolatry, blasphemy, sexual immorality and consuming flesh taken from a living animal.
Many, like Meñoza, come from Christian backgrounds, although others have arrived at their beliefs through independent religious study.
Meñoza began studying with rabbis online several years ago, eventually completing a three-year religious leadership course alongside more than 20 members of his community. He now reaches a wider audience through radio and television broadcasts.
The congress sought to bring those communities together under a formal global structure. At a ceremony attended by Jerusalem Mayor Moshe Lion, delegates signed a Scroll of the Noahide Covenant, a Hebrew declaration of their commitment to the people of Israel and the Torah. Organizers also established an international court of rabbis from Brit Olam offering religious guidance to Noahide communities worldwide, and said in a statement that the congress “carries the blessings of Israel’s chief rabbis.”
For centuries, the Seven Laws of Noah remained largely a matter of Jewish religious teaching rather than an organized effort to reach non-Jews. But Rabbi Oury Cherki, president of Brit Olam, believes Israel’s establishment spurred the delivery of those teachings to a wider international audience. Cherki hopes the Jerusalem congress will do for Noahides what Herzl’s 1897 gathering in Basel did for Zionism: transform a shared set of beliefs and aspirations into an organized international movement.
“Zionism achieved the material liberation of the Jewish people,” Cherki said, arguing that the next frontier must include building “a healthy connection with the outside world.”
Steven Lee Rachel, from Montreal, said he didn’t come from a “hardcore” Christian background and that his family and friends have been overwhelmingly supportive of his decision to become a Noahide.
“Becoming a Noahide has changed my everyday life for the better in almost every way, in terms of my spiritual life, my personal life, career as well, in terms of how I’ve been able to use that identity to build relationships in different industries,” he said.
Three years ago, Rachel married fellow Noahide Camila Henriquez in a ceremony in Montreal co-officiated by Rabbi Yisroel Bernath, director of the local Chabad, and Aleeza Ben Shalom, the matchmaker featured in Netflix’s Jewish Matchmaking.
Ben Shalom said she formed a “beautiful connection” with the bride after meeting her. Co-officiating the ceremony fulfilled a longstanding ambition she had been unable to pursue at Orthodox Jewish weddings, which are officiated by male rabbis.
“It was a dream come true,” she said.
The couple exchanged vows beneath a chuppah, or wedding canopy, pledging to build their home according to the Seven Laws of Noah. They also signed a marriage contract and broke a glass. Ben Shalom said the overwhelming majority of guests were not Jewish.
“It was truly a kiddush Hashem,” she said, using the Hebrew term for sanctifying God’s name.
Bernath described the ceremony as highly unusual, saying he was unaware of any precedent for a rabbi officiating at a Noahide wedding.
Eliezer Vicente Yarid, a Cuban who now lives in the United States, spent years helping others reconnect with their Jewish ancestry in a country where religious life had long been restricted, but ultimately chose not to convert to Judaism himself.
Yarid said he was 11 when his grandfather first told him their family descended from Bnei Anusim, Jews who had been forced to convert to Christianity during the Spanish and Portuguese Inquisitions.
“I didn’t understand what he was saying to me,” he said.
But by his mid-teens, his family had begun observing Jewish religious practices at home. In 2000, he and his parents established a Bnei Anusim community to help others reconnect with their Jewish heritage. Yarid initially sought to convert himself and later helped arrange visits by a rabbinical court to Cuba, where some community members underwent conversion.
But when an opportunity to convert arose after his move to the U.S., Yarid decided against it, saying he felt it was unfair to push his family into it.
He now follows the Seven Laws of Noah with his wife and son, while continuing to maintain ties with communities in Cuba, where he said he had also taught Noahide principles to people who had not converted.
The congress offered delegates practical guidance on building Noahide communities and strengthening their ties with Israeli rabbis.
“Israel is the focus of the world’s attention, for better or worse,” Rabbi Chaim Goldberg, chief executive of Brit Olam, said in a statement. “Noahides see the children of Israel, the people of the Bible, coming back to life in the modern age.”
Meñoza hopes to establish permanent institutions and overcome challenges facing Noahides back home in the Philippines. His community, for example, is raising money to purchase land for a cemetery because local burial procedures, he said, have made it difficult to avoid embalming, which conflicts with Torah practices.
“We want the Noahide community in every city where we work to have its own land, its own building, and its own fellowship center, with a beit midrash where they can learn together,” he said, using the Hebrew term for a religious study hall.
This article originally appeared on JTA.org.
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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs
(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.
The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.
“Applesauce on Top”
Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2
In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.
“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6
In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.
“Charley and Seymour’s Hanukkah Miracle”
Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8
In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.
“Hanukkah Night at the Construction Site”
Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3
Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.
“Hear Me Roar! I’m a HANUKKAHsaur”
Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7
Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.
“Harriet Hubbard and the Sold Out Hanukkah”
Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8
In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.
“Mrs. Claus’s Noodle Kugel”
Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8
Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.
“Golem, Golem, Golem: Or How Hanukkah Was Saved”
Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6
A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.
“The Miracle Menorah of Mariupol”
Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11
In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.
“Sharing the Light: A Hanukkah Story”
Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up
Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.
This article originally appeared on JTA.org.
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