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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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‘I didn’t want to let go of her; I loved her to death’
They buried Lisa Fliegel this week. Vital organs were not included because the 65 year-old trauma therapist had decided that her final act of tikun olam was to donate them and keep several people alive. For Fliegel, a dual citizen of the U.S. and Israel, tikun olam was a lifelong mission. And so, now in Florida a man breathes with Fliegel’s lungs. Fliegel’s liver is keeping a woman in California alive. The two kidneys went to two different states. Fliegel even donated her tissue, an act that has the potential of healing more than 75 others.
That is all the eulogy you need for Lisa Fliegel but two rabbis, her childhood friends, stood in the rain at a Massachusetts cemetery and choked back tears. Dozens of mourners walked in and sat beneath a canopy just before the rain started falling.
Fliegel’s work as a trauma therapist included stints counseling the victims of the Boston Marathon bombing, combatants in Northern Ireland and most recently, the survivors of the massacre in Israel on Oct. 7.
“How could one person be such a blessing to so many people in so many places at so many different times?” Rabbi Elana Kanter of the New Shul in Scottsdale, AZ asked the mourners.
Kanter and Fliegel attended the Solomon Schechter day school in Newton, MA together. Rabbi Kanter recalled how when Fliegel was in third grade, she mediated a dispute between a couple of her classmates by getting them to sign a treaty pledging not to fight any more. Laughter broke the sobs of a drizzly afternoon.
Kanter’s brother Raphael, rabbi emeritus at Tifereth Israel Congregation in New Bedford, MA, said it was possible that Fliegel was one of the lamed vavniks, the 36 righteous individuals that, according to the Talmud, exist in every generation and sustain the world. Do we, then, have a new tzadik in our midst? It was, Kanter said, the first time in all his years as a rabbi that he ever suggested someone was worthy of the designation.
A deep connection to Israel
Fliegel bought a plane ticket to Israel three hours after news of the Hamas attack broke. She went at the urging of old friends in the Zionist youth movement Hashomer Hatzair. Fliegel arrived on Oct. 22 in Eilat where she was embedded with evacuees from the kibbutzim and small towns in the Gaza Envelope. She teamed up with two Israeli social workers in a hotel occupied by residents of the Nir Oz kibbutz.
Her clinical supervisor during the months she spent in Eilat was David Senesh, an expat Israeli psychotherapist based in Berlin. He happens to be the nephew of Hannah Senesh, the Jewish heroine who was captured, tortured and executed trying to rescue Jews in Nazi-occupied Hungary. Senesh called Fliegel’s work in the aftermath of Oct. 7 “committed and courageous.”
“Her ability to extend herself as a person and therapist to the full range of human experience, beyond formal political and cultural divides, taught me how to maintain helpful relations amidst havoc and confusion,” he wrote.
Fliegel had a long and deep connection to Israel. She left her home in Massachusetts at the age of 17 to make aliyah. After serving in the Israeli Defense Force, she spent 20 years living at Kibbutz Ketura in southern Israel.
Lisa Fliegel was a Zionist and a defender of Palestinian rights. Her rachmonis for the Palestinians seems to have stemmed from what she once described as her own “boatload of trauma.” Fliegel lost her mother when she was just 12 and her older sister Dina, a social worker and union activist, succumbed to leukemia. Social work was the family business. Both of Fliegel’s parents were social workers. Her mother had a major impact on welfare reform in Massachusetts. Her father helped people uprooted by urban renewal projects. Their labors now ceased, three social workers and a trauma therapist rest together in the B’nai Abraham Cemetery in Beverly, MA.
The mourners were not all Jews. Two of Fliegel’s former colleagues from the Louis D. Brown Peace Institute were there. The center serves families impacted by murder and other traumas. Demaris Ortiz worked with Fliegel for four years, sometimes spending a year or two with her on a single case, advocating for the survivors of homicide victims.
“Lisa uplifted us. She taught me so much,” Ortiz told me over the phone before breaking into tears. “She became my family. She didn’t judge people. She adopted people.”
‘Things will be better’
Hank Rosenfeld did not make it to the funeral. The Santa Monica-based author met Fliegel 30-plus years ago in the Catskills. They’ve been on again and off again over the years but Rosenfeld said she was his bashert. He had been helping Fliegel with her memoir Bulletproof Therapist for several years. Fliegel flew to California to work with him on a first-person account of her run-ins with the Hilltop Youth, the group of extremist West Bank settlers who have carried out killings, arson, vandalism and theft of livestock in Palestinian villages.
Fliegel arrived in San Diego last week to stay with Rosenfeld at his mother’s house there. They spent about four hours together before she collapsed in the bedroom. At the hospital tests revealed she had suffered a brain hemorrhage. A neurologist, Rosenfeld told me, was in tears. Fliegel was kept alive until recipients for her organs could be found.
On Sunday, Lisa Fliegel was wheeled past medical personnel holding candles on her way to an operating room where organs would be removed. The walk of honor, as its known, had a soundtrack: Hank Rosenfeld played a recording of David Broza accompanied by a children’s choir singing “Things Will Be Better.” Then he recited a brief Leonard Cohen poem that had fallen out of Fliegel’s notebook.
“I held her hand. I didn’t want to let go of her,” said Rosenfeld. “I loved her to death.”
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Why France celebrated a Jewish avenger of Ukrainian pogroms
Some 81 years ago this month, a person in Warsaw would have enjoyed the odd spectacle of a mob of Jews surrounding France’s Polish embassy, wildly proclaiming the greatness of the French Republic. The occasion: Jews everywhere were celebrating France because, after a sensational eight-day trial (which even made the front page of The New York Times), a jury of 12 petit-bourgeois Parisians had astonishingly acquitted the Ukrainian-born Jewish immigrant and anarchist Sholom Schwartzbard of the charge of murder for shooting to death former Ukrainian president Symon Petliura in the middle of the Latin Quarter, an act the accused fully acknowledged committing.
Schwartzbard had declared to the police (who in turn informed the press) that he had killed Petliura to avenge the slaughter of tens of thousands of Jews in the 1919 Ukrainian pogroms. The massacres had been perpetrated by armies fighting in the civil war that erupted after the Russian Revolution — among them troops of the short-lived Ukrainian National Republic, which Petliura headed. (To this day, historians debate the extent of Petliura’s responsibility for the pogroms.)
In court, Schwartzbard’s attorneys managed to turn the tables, and effectively put Petliura on trial. The defense successfully argued that Schwartzbard should not be held guilty of murder, because Petliura was responsible for the pogroms, which claimed the lives of 15 of Schwartzbard’s relatives. A French law review of the day described the argument on Schwartzbard’s behalf as yet another crime-of-passion defense.
This defense worked because France rallied to Schwartzbard’s cause, in an outpouring of pro-Jewish, anti-pogrom sentiment. Seventeen months passed between Petliura’s assassination on May 25, 1926 ,and Schwartzbard’s trial, which ran from October 18 through October 26, 1927, and all that time France’s newspapers mainly kept up sympathetic coverage, with the notable exception of right-wing stalwarts Le Figaro and l’Action Française. The country’s most respected intellectuals flocked en masse to the Schwartzbard camp, publicly endorsing the justice of his deed.
Today, that national outburst of pro-Jewish sentiment would likely strike most American Jews as surprising and somewhat unbelievable, sandwiched as it was between France’s notorious antisemitic episodes — the Dreyfus trial over 30 years before and the Vichy government’s deportations of Jews to German concentration camps 15 years later. What is more, in recent years, Jews have been reminded of this ugly history by high-visibility anti-Jewish violence coming from France’s Muslim youths — often poor, disaffected and furious about the Palestinian-Israeli conflict. The frequency of violence probably peaked in 2004, but the 2006 kidnapping-torture-murder of a 23-year-old French Jew, Ilan Halimi, left more American Jews than ever convinced that France is an antisemitic country.
How is it, then, that the world saw such an upswell of philosemitism in France around the Schwartzbard case? Was this an aberration, merely a time-out from prejudice?
Actually, things were going well for Jews in general in France in the 1920s. So much so that one American Jewish tourist, fresh off the ship from Europe, declared to the Forward newspaper, “There is no antisemitism in France.”
Those were halcyon days partly because the country was relatively prosperous, which tends to enhance tolerance. France had near-full employment and the economy and the wages of workingmen were growing. During the 1927 trial, the French were enjoying a particularly strong sense of well-being because the return to power of Prime Minister Raymond Poincaré in July 1926 had brought an end to years of financial crises and stabilized the franc, which had been ruined by war.
At the same time, Jews had become curiously chic. A circle of Jewish literary lions came of age and sold their books to a wide audience. These included books about Jews and Judaism, such as Edmond Fleg’s (né Flegenheimer) “Why I Am a Jew.” Best-selling writer Albert Londres, a gentile, spent months visiting the world’s Jewish communities in order to write “Le Juif errant est arrivé” (“The Wandering Jew Has Arrived”).
In addition, it was crucial to the trial that the terrible war of 1914 to 1918 remained the foremost fact in French consciousness through the 1920s. All of France had pulled together for the war effort, making taboo antisemitism and other forms of prejudice. And Schwartzbard himself was emblematic of the French cause in the war — no one could miss the Croix de Guerre he wore to court, which had been awarded him when he was wounded in battle after volunteering to fight for France (as had 36,000 other Jewish immigrants).
Even the staunchly right-wing and hitherto antisemitic newspaper La Liberté ran a front-page editorial calling for Schwartzbard to be acquitted — as a noble soldier who had fought for France. Whereas, as the defense never missed an opportunity to remind the court, Petliura had allied his army with Germany in 1918.
Paradoxically, the Dreyfus Affair deserves major credit for Schwartzbard’s acquittal. First of all, it recruited intellectuals into a leadership role in civic affairs and institutionalized them as a lobby that Schwartzbard’s lawyer, Henry Torrès, was able to activate for Schwartzbard in a massive public relations campaign. They included the likes of the writer Joseph Kessel (perhaps best known today for his novel “Belle de jour”) and future prime minister Léon Blum (one of the five French Jews who, over the course of the country’s history, have served as its head of government, a record unmatched outside of Israel).
Perhaps more important, the years of Dreyfusard activism institutionalized, for many in France, the notion that antisemitism was a distinct evil that there was an absolute duty to oppose — everywhere, all the time. Therefore, when Schwartzbard came along, they had to stand up against pogroms. (The defense, remember, had already converted the trial into a trial of pogroms, not of a man.)
Indeed, the Dreyfusards transfigured the fight against antisemitism into a fight to defend the Republic — and Republicanism. The fight became symbolically enshrined in the official Republican creed when the ashes of leading Dreyfusard and “J’accuse” author Emile Zola were laid to rest in the Panthéon in 1908. Thus, at the very end of Schwartzbard’s trial, Torrès could successfully implore the jury, “You are today, gentlemen, responsible for the prestige of our nation and the thousands of human lives that will depend on the verdict of France.”
France’s Dreyfusard legacy is not dead. True, there are still antisemites in France — including a representation of right-wing French Catholics, along with the angry Muslims. But France also deserves credit for tolerance. France’s Jews are well-integrated into the fabric of French society, and for all the news of anti-Jewish attacks, there are also considerable well-springs of good will, rooted in the very essence of the French Republican tradition. In 1791, the French revolutionaries made their country the first in Europe to grant equal rights and the franchise to its Jewish population. Indeed, among the reasons that many French Jews returned after World War II and that many Jews still love France today is that they know that the best of human impulses can be found there, and not only the worst.
Deborah Waroff is a New York-based writer. She is completing a biography of Sholom Schwartzbard.
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Yiddish Glory resounds in China and Korea
די שאַפֿער פֿונעם מוזיקאַלישן פּראָיעקט „ייִדיש גלאָרי‟ — דער מוזיקער פּסוי קאָראָלענקאָ און די ייִדיש־פֿאָרשערין אַנאַ שטערנשיס — האָבן לעצטנס זיך אומגעקערט פֿון זייערע ערשטע אַזיאַטישע גאַסטראָלן איבער כינע און דרום־קאָרעע.
צום ערשטן מאָל האָט אַ ברייטער עולם אין אָט די לענדער דערהערט אַ גאַנצע ריי חורבן־לידער אויף ייִדיש, אַרײַנגערעכנט גאָר זעלטענע, וועלכע זענען אין קיין אַלבאָם נאָך נישט אַרײַן: למשל, די קופּלעטן „אַדאָלף היטלער – ברוינער המן‟. אין אַן אַנדער ליד ברענגט מען אַ קאַטיושע היטלערן פֿאַר אַ כּלה.
אַנאַ שטערנשיס האָט בעת אַ שמועס מיט מיר דערקלערט, אַז דער פּראָיעקט „ייִדיש גלאָרי‟ נעמט אַרום גאָר אַ סך לידער, בערך 260–300 פֿון משה בערעגאָווסקיס ריזיקן אַרכיוו, געזאַמלט בשעת דער צווייטער וועלט־מלחמה אָדער באַלד נאָך איר סוף. בלויז אַ קליינעם טייל פֿון די דאָזיקע אוצרות האָט מען שוין וווּנדערלעך אויסגעשפּילט אין זייער ערשטן אַלבאָם „די פֿאַרלוירענע לידער פֿון דער צווייטער וועלט־מלחמה‟, וועלכער איז אַרויס אין 2018 און נאָמינירט געוואָרן פֿאַר אַ „גראַמי־פּרעמיע‟ (די אָנגעזעענע פּריזן פֿאַר מוזיק), און אינעם צווייטן אַלבאָם, „די פֿאַרשוויגענע לידער‟, וואָס איז אַרויס אין מאַרץ 2026.
בסך־הכּל, זענען זיי בשותּפֿות אויפֿגעטראָטן מיט זעקס לעקציע־קאָנצערטן: פֿאַר יעדן ליד, וואָס קאָראָלענקאָ האָט אויסגעזונגען, זיך באַגלייטנדיק אויף דער פּיאַנע, האָט שטערנשיס דאָס ליד דערקלערט אויף ענגליש. דער עולם האָט אויך געקענט לייענען די איבערזעצונגען פֿון די לידער אויף אַן עקראַן. אַחוץ דעם, האָט די פּראָפֿעסאָרין אויפֿגעטראָטן מיט צוויי אייגענע רעפֿעראַטן.
איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם קאָרעיִש־ישׂראלדיקן ביבלישן אינסטיטוט – אַ קריסטלעכע געזעלשאַפֿט, וואָס געפֿינט זיך אין דער שטאָט פּאַדזשו לעבן סעול. דער פֿאַרזאַמלטער עולם, ווי שטערנשיס האָט איבערגעגעבן, איז כּמעט דורכאויס באַשטאַנען פֿון פּאַסטאָרן. די קאָרעער האָט באַזונדערט גערירט די טעמע פֿון צעריסענע משפּחות, ווײַל בײַ אַ סך פֿון זיי זענען קרובֿים געבליבן אָפּגעריסן אין אַן אַנדער לאַנד – צפֿון־קאָרעע.
אינעם שאַנכײַער אינטערנאַציאָנאַלן אוניווערסיטעט זענען שטערנשיס און קאָרעלענקאָ אויפֿגעטראָטן מיט צוויי לעקציע־קאָנצערטן: וועגן די ייִדישע לידער פֿון געטאָ און וועגן הומאָר – אויפֿן סמך פֿונעם זעלבן אַרכיוו „ייִדיש גלאָרי‟. אַזאַ טעמע איז באַזונדערס שווער צו דערקלערן אַן עולם, וואָס פֿאַרשטייט נישט קיין ייִדיש און ווייסט נישט, אַז אַפֿילו אין די ערגסטע צײַטן פֿון רציחה און טויט, האָבן ייִדן ווײַטער געפֿונען כּוח זיך צו וויצלען אָדער נאָך מער – געשעפּט כּוחות און האָפֿענונגען פֿונעם הומאָר.
נאָך איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם שאַנכײַער מוזיי פֿון ייִדישע פּליטים, געווימדעט די לעבנס פֿון בערך 23 טויזנט ייִדן, וועלכע האָבן זיך געראַטעוועט פֿון די נאַציס אין שאַנכײַ.
אינעם כינעזישן אוניווערסיטעט פֿון האָנג־קאָנג איז פֿאָרגעקומען נאָך אַ קאָנצערט און דערנאָך האָט אַנאַ שטערנשיס אַליין דורכגעפֿירט אַ סעמינאַר וועגן מוזיק און גוואַלד, ווי אויך אַ לעקציע אינעם האָנג־קאָנגער ייִדישן קהילה־צענטער. אַחרון אַחרון חבֿיבֿ, זענען שטערנשיס און קאָראָלענקאָ אויפֿגעטראָטן אין ביידזשין; דאָס איז געווען אַ בשותּפֿותדיקע אונטערנעמונג פֿון דער שטאָטישער ייִדישער קהילה און סטודענטן פֿונעם פּעקינער אוניערסיטעט.
שטערנשיס האָט באַמערקט, אַז די כינעזער האָט באַזונדערס פֿאַרחידושט דער פֿאַקט, וואָס משה בערעגאָווסקי איז פֿאַרמישפּט געוואָרן אויף 10 יאָר סטאַלינס לאַגערן בלויז פֿאַרן זאַמלען פֿאָלקסלידער. פֿאַרשטייט זיך, זענען געווען אַ סך פֿראַגעס וועגן דער ייִדישע מוזיקאַלישער טראַדיציע און אירע וואָרצלען. „צי זענט איר אַליין ייִדן?‟ האָט מען זיי כּסדר געפֿרעגט.
דאָס איז נישט קיין איבעריקע קשיא. הײַנט טרעפֿן זיך אין כינע מענטשן, וועלכע שטודירן ייִדיש, נישט האָבנדיק קיין ייִדישע וואָרצלען. אין 2015 האָט דער פֿאָרווערטס דערציילט וועגן דער יונגער כינעזישער סטודענטקע יאַנג מענג, וועלכע האָט צום ערשטן מאָל איבערגעזעצט אַ קלאַסיש כינעזיש ליד אויף ייִדיש. שפּעטער, מיט עטלעכע יאָר צוריק, האָט זי געפֿירט ייִדיש־לימודים אינעם פּעקינער אוניווערסיטעט, און איצט פֿירט זי אָן מיטן קורס „די ייִדישע ציוויליזאַציע‟. פּונקט זי, צוזאַמען מיט דער אָרטיקער ייִדישער קהילה־פֿירערין ראָבערטאַ ליפּסאָן, האָט אָרגאַניזירט דעם אויפֿטריט פֿון קאָראָלענקאָ און שטערנשיס אין ביידזשין.
קאָראָלענקאָ האָט מיר דערציילט וועגן זײַן נסיעה אויף ייִדיש. ער האָט איבערגעגעבן, אַז דער אינסטיטוט אין פּאַדזשו איז פֿאַקטיש אַ מין פּראָטעסטאַנטישער קלויסטער, וועלכער האָט אויסגעבויט דעם ערשטן און איינציקן חורבן־מוזיי אין קאָרעע. נאָכן קאָנצערט האָט מען זיי געבראַכט אינעם מוזיי פֿון דער קאָרעיִשער מלחמה, וווּ מע האָט זיי געוויזן פֿאָטאָגראַפֿיעס פֿון אַמעריקאַנער ייִדישע סאָלדאַטן.
אין שאַנכײַ האָט זייערע צוויי אונטערנעמונגען אָרגאַניזירט די פּראָפֿעסאָרין אַנרואָ באַאָ, אַ לערערין פֿון ייִדיש־ליטעראַטור. זי פֿירט אַ קורס וועגן מענדעלע, פּרץ, באַשעוויס און בערגעלסאָן. אויף אַלע קאָנצערטן, האָט קאָראָלענקאָ באַמערקט, זענען אַ סך צוהערער געווען כינעזישע סטודענטן, וואָס לערנען זיך ייִדיש. אַ טייל פֿון די כינעזישע ליבהאָבער פֿון ייִדיש האָבן אים געזאָגט אַז מאַאָ האָט שטאַרק ליב געהאַט שלום־עליכמען. ס׳איז טאַקע אמת, אַז אין מאַאָס צײַטן זענען אַ צאָל ווערק זײַנע פּובליקירט געוואָרן אויף כינעזיש — מסתּמא ווײַל שלום־עליכם האָט מיט וואַרעמקייט געשילדערט פּשוטע אָרעמע לײַט.
נאָך אַ טשיקאַוועס: דער קאָנצערט אין ביידזשין האָט זיך געשלאָסן מיטן קאָלעקטיוון זינגען „לאָמיר אַלע אין איינעם‟. דערנאָך האָט איינער אַ קהילה־מיטגליד אָנגעהויבן זינגען דניאל קאַנס ווערסיע פֿונעם ליד „אוי, איר נאַרישע ציוניסטן‟, וואָס שטאַמט אויך פֿון בערעגאָווסקיס אַרכיוו. „נו, האָב איך אַוודאי מיטגעזונגען‟, האָט פּסוי קאָראָלענקאָ געזאָגט.
ער האָט צוגעגעבן, אַז זייערע גאַסטראָלן האָבן אַרויסגערופֿן אַ גרויסן אינטערעס בײַ דער כינעזישער מעדיאַ. אי יאַנג מענגס סטודענטן נאָכן ביידזשינער קאָנצערט, אי די צײַטונג „מינג פּאַאָ‟ האָבן אים געפֿרעגט: וואָס האָט אים מאָטיווירט זיך אויסצולערנען ייִדיש? האָט קאָראָלענקאָ געענטפֿערט, אַז אַ סך סאָוועטישע קינדער־לידער, מיט וועלכע ער איז אויפֿגעוואַקסן ווי אַ קינד, זענען טיף פֿאַרבונדן מיט דער ייִדישער פֿאָלקסמוזיק. ווען אין בערעגאָווסקיס אַרכיוו זענען נישט געווען קיין נאָטן, האָט די סאָוועטישע פּאָפּולערע קולטור באַגײַסטערט אים צו שאַפֿן נײַע ייִדישלעכע מעלאָדיעס.
דאָס איז טאַקע גאָר אַ ברייטע טעמע פֿאַר פֿאָרשונגען און חידושים; למשל, דער באַקאַנטער ייִדישער קאָמפּאָזיטאָר משה ווײַנבערג האָט געשאַפֿן די מוזיק פֿאַר צענדליקער סאָוועטישע קינדער־פֿילמען און אַנימאַציעס. בײַ אַ ריי אַנדערע סאָוועטישע קינדער־קאָמפּאָזיטאָרן איז דאָס מאַמע־לשון אויך געווען ייִדיש.
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