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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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In seismic party shift, nearly half of House Democrats vote to end aid to Israel
Cutting off U.S. military aid to Israel came closer than ever to becoming the majority position among House Democrats on Wednesday, a striking sign of how swiftly the party has shifted just months before the midterm elections that could determine control of Congress.
As many as 103 of 212 Democrats supported a measure to eliminate the $3.3 billion in annual military assistance to Israel, while 98 joined all Republicans in opposing the amendment proposed by Rep. Thomas Massie of Kentucky, a fierce Israel critic who lost the Republican primary in May. Another 10 Democrats abstained. It received more support than the Block the Bombs Act, which would only prohibit the sale of certain offensive weapons to Israel and has 77 co-sponsors.
The vote underscored that support for ending U.S. military aid to Israel is no longer confined to the Democratic Party’s progressive left.
Less than three years ago, only 37 members opposed an emergency defense package for Israel following Hamas’ Oct. 7, 2023, attack and the start of the war in Gaza. Opposition to U.S. aid to Israel has now moved toward the Democratic mainstream, fueled by voter anger over Prime Minister Benjamin Netanyahu’s handling of the wars in Gaza and Iran, a string of progressive primary victories and growing frustration with the influence of election spending by the group AIPAC in Democratic politics.
The vote marks a break from one of the last bipartisan consensuses on foreign policy: stalwart support for Israel as a U.S. ally.
Leadership and Jewish Democrats split
The Democratic leadership, Jewish members and Jewish organizations were split over Wednesday’s measure, which supporters described as an urgent message to the Israeli government to change course.
House Democratic Leader Hakeem Jeffries, hoping to become the chamber’s next speaker, opposed the amendment, arguing that cutting off all U.S. assistance to Israel would go too far and could also affect humanitarian aid for Palestinians. Still, he declined to pressure members to vote against the measure, and acknowledged the deep divisions within his caucus. Rep. Katherine Clark of Massachusetts, the Democratic whip, and outgoing Rep. Nancy Pelosi, the former House speaker, supported the measure.
That balancing act and the overall vote may foreshadow an even bigger challenge should Democrats reclaim the House in November. A Quinnipiac University poll released on Wednesday found that 49% of Pennsylvania voters in the key presidential election battleground state believe the Democratic Party has moved too far to the left.
Ahead of the vote, Jeffries called to renegotiate the next memorandum of understanding between the United States and Israel to reflect what he described as a changed reality — a move welcomed by many Democrats. And he wasn’t humiliated by the outcome. But allowing nearly half the caucus to support even a symbolic vote to end aid could further empower the expanding democratic socialist bloc that may seek greater leverage in his upcoming speakership bid.
The vote also highlighted the growing diversity of views among Jewish members.
Jake Auchincloss of Massachusetts, Becca Balint of Vermont, Sara Jacobs of California, Seth Moulton of Massachusetts, Jamie Raskin of Maryland and Jan Schakowsky of Illinois all voted in favor. Rep. Jerry Nadler of New York, co-chair of the Jewish Caucus, did not vote due to a family medical emergency. Nonetheless, he said in a lengthy statement, had he been present he’d have voted against the measure because it would have also cut funding for U.S.-backed peacebuilding programs.
Rep, Brad Schneider of Illinois, the other co-chair of the caucus, echoed Nadler’s concerns and added, “We must work to rebuild a bipartisan consensus that supports Israel’s security and sovereignty as a Jewish and democratic state, while also recognizing the legitimate aspirations of the Palestinian people to self-determination, and ultimately statehood.”
Jewish organizations were similarly divided.
Democratic-allied groups, the Jewish Democratic Council of America and Democratic Majority for Israel, called Massie’s bill a “cynical political ploy” by Republican leaders to allow a vote to “drive a wedge within the Democratic Party.”
J Street, the pro-peace advocacy group, likewise opposed the amendment, while saying the level of support among Democrats reflected a dramatic shift in the old consensus in Washington.
The Union for Reform Judaism lobbied lawmakers to oppose the amendment, arguing that eliminating aid outright would undermine Israel’s security.
The New Jewish Narrative welcomed the vote. “The level of support for this amendment reflects a sea change in how Americans view the actions of the Israeli government,” the organization said in a statement. “We hope that our Israeli brothers and sisters take notice of this loud and clear statement and will take the necessary steps to change what their government is doing.”
What happens to AIPAC?
The vote presented one of the biggest strategic tests yet for AIPAC.
In recent years, the pro-Israel campaign fundraising organization and its affiliated super PAC invested heavily in Democratic primaries, aiming to elect and protect candidates supportive of military aid while drawing clear lines around who it considered friends of Israel.
Wednesday’s vote raises new questions about whether that approach can still hold.
One early sign came from Rep. Pat Ryan of New York. Ryan, who has represented a competitive swing district and was once among the most outspoken pro-Israel Democrats — including voting to censure Rep. Rashida Tlaib in 2023 — announced after the vote that he would reject future support and return contributions he had received from AIPAC.
In a statement following the vote, AIPAC proclaimed that “AIPAC members will be actively engaged throughout this election cycle, and future election cycles, to support members of Congress of both parties who support a strong U.S.-Israel alliance and oppose those who don’t. “
Whether Wednesday’s vote proves to be the high-water mark of Democratic frustration with Netanyahu or another step in a continuing realignment may depend less on Congress than on events in Israel itself.
Netanyahu, who is running for reelection in October, has himself suggested that Israel should eventually phase out its reliance on American military aid when the current 10-year memorandum of understanding expires in 2028. That possibility could make positions once viewed as politically risky increasingly acceptable even among traditionally pro-Israel Democrats.
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Delightful recording of children’s songs by Melbourne’s Yiddish day school
די באַקאַנטע ייִדישע טאָגשול אין מעלבורן, די „שלום עליכם שול“, האָט לעצטנס לאַנצירט אַ רעקאָרדירונג קינדערלידער דורך דער דיגיטאַלישער מוזיק־פּלאַטפֿאָרם „ספּאָטיפֿײַ.“ דער אַלבום איז מלא־חן.
די רעקאָרדירונג, „אונדזער קינדערגאָרטן שײן“, איז אַ זאַמלונג קינדערלידער, װאָס מע זינגט טאַקע אינעם קינדערגאָרטן פֿון דער „שלום עליכם שול“ — די איינציקע טאָגשול אין דער וועלט, וווּ מע לערנט די תּלמידים יעדן טאָג ייִדיש.
די רעקאָרדירונג באַשטייט פֿון 31 לידער. זיי נעמען אַרײַן באַקאַנטע ייִדישע קינדערלידער; נײַע שאַפֿונגען פֿון לערערינס אין דער שול, און איבערזעצונגען פֿון ענגלישע קינדערלידער. ס׳רובֿ פֿון די לידער ווערן געזונגען פֿון דער קולטור־טוערין און פֿײַנער זינגערין פֿריידי מראָצקי אָבער עס זענען אויך דאָ קינדער סאָליסטן אויפֿן אַלבום, ווי יוני רינגלבלום, וואָס זינגט דאָס באַקאַנטע אַרבעטליד, „מיטן זעגעלע“.
בײַ געוויסע קינדערלידער האָט די שול אַ ביסל דערהײַנטיקט די ווערטער. אין „מיטן זעגעלע“ טאַקע האָט מען געביטן די לעצטע שורה — „אַרבעט מאַכט דאָס לעבן זיס“ (אַ פֿראַזע וואָס האָט מיר תּמיד אויסגעזען איבערגעטריבן און אַפֿילו פּראָפּאַגאַנדיסטיש) — מיט אַ מער שׂכלדיקער שורה: „קינדערלעך אַרבעטן אַזוי זיס.“
דאָס ליד „זונטיק בולבעס“, וואָס באַשרײַבט ווי אַן אָרעמאַן עסט בלויז קאַרטאָפֿל אַ גאַנצע וואָך, האָט מען אויך געביטן. אין די אַמאָליקע שטאַרק אָרעמע געגנטן אין ווילנע איז טאַקע געווען אַזאַ געוואַלדיקע אָרעמקייט אַז געוויסע ייִדן האָבן אפֿשר געגעסן דאָס זעלבע עסן יעדן טאָג. אין דער מאָדערנער וועלט אָבער קענען אַפֿילו די אָרעמסטע ייִדן באַקומען שפּײַזקופּאָנען פֿון דער רעגירונג, אַזוי אַז קיינער דאַרף זיך נישט האַלטן מיט אַזאַ נעבעכדיקער דיעטע. דערפֿאַר האָט מען אינעם ליד פֿאַרביטן דאָס וואָרט „בולבעס“ אויף „אַרבעט“: „זונטיק — אַרבעט, מאָנטיק — אַרבעט, דינסטיק און מיטוואָך — אַרבעט… שבת איז די צײַט צו זײַן מיט משפּחה; זונטיק — ווײַטער אַרבעט.“
די רעקאָררידונג, פּראָדוצירט דורכן מוזיקער גדעון פּרײַס, און פֿרײדי מראָצקי, איז געשטיצע געוואָרן פֿונעם קרישטאַל פֿאָנד.
כּדי צו באַשטעלן דעם אַלבום, גיט אַ קוועטש דאָ.
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ADL and JCPA clash over teachers union, exposing a divide over how to fight antisemitism
(JTA) — Two leading Jewish civil rights groups stepped up after Jewish teachers reported antisemitic harassment last year at the National Education Association’s annual convention, only to devolve into disagreement ahead of this year’s convention.
The unusual public dispute between the Jewish Council of Public Affairs and the Anti-Defamation League brought to the fore a simmering tension over how to fight antisemitism within schools and unions. Should Jewish groups promote collaboration with the institutions on solutions — or prioritize confronting them over their failings?
Two days before the assembly, the JCPA and the NEA’s Jewish Affairs Caucus heralded new rules and policies it had developed in collaboration union leaders to “ensure the safety of Jewish members and educators at the [Representative Assembly] without undermining the union’s vital commitment to free speech and democracy.”
A day before the assembly, the ADL, which had worked with caucus members over the past year, told Jewish Insider in an unusual line of attack that it was “extremely frustrated about a so-called ‘agreement’ with JCPA that was reached without all NEA JAC leadership and delegates at the table.”
It also took aim at union leaders: “NEA’s inconsistent enforcement of its own protections has sent an unmistakable message: Jewish educators are not a priority. That must change now.”
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, responded to the ADL’s criticism in an interview with the Jewish Telegraphic Agency.
“When you can’t criticize substance, you find reasons to criticize process,” Spitalnick said in an interview. “In this case, we’re both very proud of the substance and the process, and the results underscore that.”
JCPA has emphasized working directly with school leaders and public officials to combat antisemitism, and opposed the Trump administration’s crackdown on campus pro-Palestinian protests.
“It is both possible and necessary to fight antisemitism — on campus, in our communities, and across the country — without abandoning the democratic values that have allowed Jews, and so many other vulnerable minorities, to thrive,” the group wrote in an April 2025 joint statement condemning the crackdown.
That letter spurred behind the scenes pushback from another legacy group, the Jewish Federations of North America.
The ADL, meanwhile, has taken on a more confrontational approach to universities, assigning them “report cards” for campus antisemitism and also empowering Jewish educators to advocate for themselves.
Notably, progressive-leaning groups like the JCPA and centrist groups like the ADL and the JFNA flip strategies when it comes to addressing Trump administration policies that undercut Jewish civil rights advocacy. The centrist groups have at times retreated from confrontation with the government, while the JCPA has been more directly critical. In one instance, the JCPA was more outspoken about a Trump administration attack on the ADL than the ADL was.
“There are absolutely those on the right who think that we should just be burning it all down, and that is not an approach that’s going to make you safer or democracy safer,” Spitalnick said. “We believe deeply that the only path forward is one that confronts antisemitism wherever it exists, and does so in a way that recognizes our safety as Jews is tied to our democratic institutions, which includes unions and public education.”
The ADL and the JCPA found common cause last year after the NEA delegates narrowly passed a measure barring the union from using, endorsing or publicizing any materials from the ADL, which boasts a comprehensive library of anti-bias education materials. (The measure was ultimately rejected by the NEA’s board of directors.)
The JCPA at that time signed onto a letter led by the ADL describing “deep concerns about the growing level of antisemitic activity within teachers’ unions,” including reports that Jewish teachers were verbally accosted during the proceedings.
The harassment, including a reported case of NEA members appearing to cheer at a mention of the 2025 attack on a march for Israeli hostages in Boulder, Colorado, during the convention last year, last month sparked a new antisemitism investigation into NEA by the Trump administration.
Shira Goodman, the ADL’s vice president of advocacy, said in an interview the group “immediately had to take an adversarial advocacy position to address” last year’s conference.
The ADL centered its approach on engaging with Jewish teachers who had sought their help, including the incoming president of the Jewish Affairs Caucus. Goodman said that while the ADL had “some ongoing conversations with leaders at the NEA,” the bulk of its advocacy had been to “support teachers who are doing their own advocacy.”
“Working just with leadership wasn’t going to do it, but we also wanted to be there to support grassroots folks who felt like they wanted to be and remain within their union,” Goodman said.
Goodman added that she did not feel that JCPA and the ADL were working “in tandem.”
“JCPA has said publicly that they have relationships with AFT, with NEA. Different organizations in the Jewish community have different lanes and do different things,” Goodman said. “I just want to make sure that the teachers are represented, and that if somebody is speaking for the teachers, that the teachers have been part of that.”
Spitalnick said JCPA had engaged with JAC leadership and other Jewish organizations, including the ADL, throughout the negotiations with NEA. Last year, JCPA also led a workshop at NEA’s annual convention about antisemitism.
“All I could speak to is our approach, which has been to — instead of hammering the union with constant critique and framing a sort of zero sum dynamic in which it’s the union versus the Jewish community — making clear that the union’s success and Jewish safety, inclusion, are one in the same right, and that has led to the partnership we have with NEA,” Spitalnick said.
The ADL and other legacy groups have in the past expressed qualified support for Trump administration disciplinary actions targeting educational institutions. Spitalnick was adamant that was the wrong course, including in the most recent government investigation into the NEA.
“The question that everyone should be asking is what is motivating this, and at a time when we’re seeing – whether it be Republicans in Congress or others — use our real fears of antisemitism to fundamentally try to kill the unions by going after their charter and their fundamental existence, I would ask real questions about the motivation for this investigation,” Spitalnick said.
The ADL, meanwhile, wrote in a post on X that the federal government’s investigation “underscores what many Jewish educators have been saying for the last two years: no union member should be made to feel excluded, targeted, or unwelcome because of a core part of their identity.”
Alyson Brauning, the outgoing chair of the Jewish Affairs Caucus, who had collaborated with JCPA ahead of the convention, said the difference between this year’s conference earlier this month and last was “night and day.”
“I actually got to enjoy parts of the [Representative Assembly],” Brauning said. “Our table did not experience any harassment or intimidation in the hall at all. It was actually enjoyable and fun, and we got to do the business of the RA on the floor.”
Naomi Rodriguez, the incoming chair of the Jewish Affairs Caucus who had participated in the ADL’s “Hazak” program, said she “wasn’t aware” of all the work that JCPA had done behind the scenes ahead of the assembly.
“Maybe Alyson was, and she is the chair of the caucus,” she added. “As the incoming chair, I’ll be more on top of those things.”
Rodriquez, who is currently participating in a JCPA cohort to support teachers, said that as the incoming chair she would “accept support from anybody who wants to support us.”
‘This issue with antisemitism is a huge problem, and it’s only getting worse, and I really think we all need to work together, and collaborate and coordinate to ensure that we are as effective as possible in fighting it,” Rodriguez said.
In a statement to JTA, an NEA spokesperson said that the union had “enhanced our work to counter antisemitism and ensure all of our members are respected and supported.”
“That effort included extensive consultation with the Jewish Affairs Caucus, Jewish NEA members, and partners in the Jewish community, including the JCPA,” the spokesperson said.
Following the assembly, which took place in Denver from July 3 through 6, the ADL as well as several other prominent Jewish groups that had also lent support to the Jewish Affairs Caucus published a statement saying that the results of the assembly “provides reason for optimism.”
“We commend the important steps the NEA took to foster a more inclusive Representative Assembly this year,” the groups wrote.
They added a caveat: “Yet that experience does not yet reflect the reality facing many Jewish educators in their own communities. We continue to hear from educators across the country who report marginalization within their unions, hostile rhetoric, intimidation, and exclusion…That reality requires continued attention and action at every level.”
The Conference of Presidents of Major American Jewish Organizations also joined the ADL’s statement, which did not include JCPA.
The JCPA “chose to have their own press release in the beginning and kind of break with what we had already decided as a group, and so that was why they weren’t part of this press release,” said Stephanie Hausner, the Conference of Presidents’ chief operating officer. The JCPA, like the ADL, is a constituent member of the conference.
Hausner said she felt the dispute between the organizations ahead of the conference “took away from the real issue at hand, which is how do we support Jewish teachers.”
“For the last year I’ve been working with all the organizations on this work, and I really thought we were in that place, and I hope that tomorrow we can get back to that place where everyone’s working together because I do think that it is better for the Jewish community,” Hausner said.
The ADL and JCPA “sometimes reach out to different audiences,” she said, but “in an ideal world, we all speak from the same notes and be able to to move together and work together on a regular basis, and we wouldn’t have some of this going on, some of this back and forth.”
“There are no two organizations that operate in this space and do things exactly the same,” Hausner added. “Hopefully, some of their efforts can complement each other moving forward.”
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