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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
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Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him
Piers Morgan’s online debate about Nicholas Kristof’s New York Times op-ed containing allegations of Israeli dog rape was loud, chaotic and unenlightening — and I couldn’t stop watching it.
That’s a problem. Morgan’s format is a trap. On his YouTube talk show, Piers Morgan Uncensored, he pits people holding intransigent, often extreme positions against each other, goads them to yell at one another across Zoom, and positions himself as the voice of reason in the middle. It’s hateporn — addictive, and not reflective of reality.
And yet Piers Morgan Uncensored and many similar YouTube- and social-media based news programs are where people increasingly get their information and engage with controversial issues like the Israeli-Palestinian conflict.
These programs rack up views by persuading viewers there is no middle ground, no moderate position, no alternative to conflict. And their strategy is working.
The Kristof episode, which racked up 340,000 views in a day, is titled, “Torture Does NOT Work!” — all Morgan show names have one word in all caps and end in an exclamation point.
It begins with people shouting. “You are not a journalist!” Ana Kasparian, a commentator on another YouTube show, shouts at podcaster and online anchor Emily Schrader — before Morgan comes on to introduce the segment.
He quickly recaps the lurid details from Kristof’s New York Times oped, “The Silence That meets the Rape of Palestinians,” and a newly issued nearly-300 page Israeli report on Hamas sexual violence.
“As far as I’m concerned, the only cause is basic human decency,” Morgan says in his cool British accent, “If your first instinct about either report is to look for ways to smear them, you might have run out of that yourself.”
Yet the six deeply partisan guests spend the next 45 minutes smearing the reports, and each other.
Morgan’s introductory call for human decency is not a plea, it’s a ploy. He plays the mature voice of reason standing between the extremist pro-Israelis and the pro-Palestinians — not to persuade them to come to a moderate position, but rather to exploit the most virulent voices in order to generate clicks, while still claiming the cover of journalism. This approach causes real harm by giving extremists a megaphone, and a degree of exposure that all but guarantees that people actually trying to build a better future go unheard.
A recipe for drama
Morgan repeats this formula over and again. In an episode entitled, “Netanyahu CONNED Trump!” Dave Smith, a sidekick to Joe Rogan, accuses Israel of dragging the United States into the Iran war. In “I’m SICK of it!” commentator Megyn Kelly launches into a similar attack on Israel.
Morgan has had long interviews with white supremacist and proud antisemite Nick Fuentes (“What a crock of S***!”). In “STAND for Dead Soldiers!” Morgan hosted four Israelis at the extreme ends of the political spectrum and watched them fight when one refused to stand as a siren sounded to honor Israel’s fallen soldiers.
Not extreme or dramatic enough? How about the time Morgan hosted Crackhead Barney, a Black pro-Palestinian street activist, to explain why she harasses celebrities to get them to say, “Free Palestine.”
“I’m truly shocked/disgusted that @piersmorgan would have this nutjob & clearly unwell person to go on his show and even remotely try to talk about Palestine or the war,” wrote the Gazan-born activist Ahmed Fouad Alkhatib.
Alkhatib is a moderate Palestinian who works for a peaceful solution to the conflict. He has, unsurprisingly, not been on Piers Morgan Uncensored.
Instead, Morgan’s choice of guests is calculated for maximum friction, a function of an attention economy that monetizes the time people like me spend watching the fights.
From ‘Animal House’ to Piers Morgan
Luring viewers this way isn’t exactly new. President Ronald Reagan called The McLaughlin Group, a current affairs program that ran on public television for 34 years beginning in 1982, “the political equivalent of Animal House”— more drunken frat house than graduate seminar. McLaughlin begat Crossfire, a CNN political debate program hosted by a younger Tucker Carlson that Jon Stewart once compared to pro-wrestling.
In 2025, Morgan, who came up in British tabloids before a long stint at CNN, moved away from traditional broadcast TV and went all in on social media and his YouTube channel.
His success on that platform is part of a larger shift in media from major institutions to independent personalities, and from actual news — the dutiful and expensive process of finding out and relaying what’s actually happening in the world — to opinion that spins itself as reporting, which is far cheaper and more entertaining.
That shift has come as audiences have moved from loyalty to long established institutions to following enterprising, independent personalities. The podcaster Joe Rogan has 20.9 million subscribers; Carlson has 5.6 million; Morgan’s show has 4.42 million subscribers and over 1.36 billion total views.
In other words, Morgan is not some guy some people watch now. He is what people will be watching in the future.
A bias toward extremes
That prospect should alarm us. Morgan’s shows rarely feature people working toward compromise or reconciliation. A Piers Morgan Uncensored discussion spotlighting the many civil society groups in Israel working toward coexistence? A show where he sits down with Arab and Jewish Israelis who share a vision for a common future? A segment that highlights the actual, albeit rare, instances of cooperation?
Pipe dreams. All that is also happening in Israel and the West Bank — but Piers Morgan Uncensored effectively censors it.
Compare that to Jon Stewart, who on The Daily Show last month conducted a long interview with the Palestinian and Israeli co-authors of The Future Is Peace, a book that calls for moving beyond violence and stalemate to a shared future. Same approach — a streaming interview on a hot-button topic, with an eye toward entertainment — but radically different editorial choices.
That episode garnered a mere 400,000 views. Morgan’s comparative millions of eyeballs may, in his mind, justify his guttersweeping approach to international conflict. And in his defense — and mine, for watching — it’s never boring. He can be a thoughtful and provocative interviewer, and his not-ready-for-primetime, self-created show allows him, when he so chooses, to platform voices that more mainstream venues overlook, like former Israeli Speaker of the Knesset and longtime peace activist Avrum Burg.
Alas, he stuck the erudite former statesman with a diehard evangelical and a firebreathing American Jewish conservative pundit. That episode is called, “A SHAME on Judaism!”
Whatever this is, it’s not journalism. But it is the future.
The post Piers Morgan is what’s wrong with media coverage of the Israeli-Palestinian conflict — and I can’t stop watching him appeared first on The Forward.
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Rashida Tlaib Introduces Resolution ‘Recognizing Ongoing Nakba’
US Rep. Rashida Tlaib (D-MI) addresses attendees as she takes part in a protest calling for a ceasefire in Gaza outside the US Capitol, in Washington, DC, US, Oct. 18, 2023. Photo: REUTERS/Leah Millis
US Rep. Rashida Tlaib (D-MI) on Thursday reintroduced a congressional resolution recognizing the 78th anniversary of what she described as the “ongoing nakba,” using the Arabic term for “catastrophe” deployed by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.
The resolution, introduced on the anniversary of Israel’s independence, accuses the Jewish state of carrying out “ethnic cleansing,” “apartheid,” and “genocide” against Palestinians, language that many pro-Israel lawmakers in Congress and advocacy groups strongly reject as inflammatory and inaccurate. The measure also calls for renewed US support for the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA), an agency that has faced mounting scrutiny from Israel and several Western governments over allegations that employees participated in or supported Hamas’s Oct. 7, 2023, massacre across southern Israel.
In a statement announcing the resolution, Tlaib argued that the so-called nakba “did not end” with the Arab-Israeli war in 1948 and continues today through Israeli military operations and settlement expansion.
“War criminal Netanyahu and his cabinet have repeatedly threatened to ethnically cleanse the entire Palestinian population in Gaza, annex the land, and permanently occupy it. Today, they are extending these same threats towards southern Lebanon,” she said, referring to Israel Prime Minister Benjamin Netanyahu and military operations against US-designated terrorist groups Hamas and Hezbollah. “As we mark the 78th anniversary of the Nakba, we honor all of those killed since the ethnic cleansing of Palestine began and all those who have been forced from their homes and violently displaced from their land.”
Activists often invoke the term “nakba” when discussing the displacement of some 750,000 Palestinian Arabs following Israel’s War of Independence, many of whom left the nascent state for varied reasons, including that they were encouraged by Arab leaders to flee their homes to make way for the invading Arab armies. At the same time, about 850,000 Jews were forced to flee or expelled from Middle Eastern and North African countries in the 20th century, primarily in the aftermath of Israel’s declaring independence.
Tlaib’s resolution is co-sponsored by several prominent progressive Democrats, including Reps. Alexandria Ocasio-Cortez (NY), Ilhan Omar (MN), Ayanna Pressley (MA), and Summer Lee (PA).
The move is likely to draw fierce criticism from pro-Israel lawmakers and Jewish organizations, many of whom argue the resolution ignores the historical context surrounding Israel’s founding and the 1948 war. Israel accepted the United Nations partition plan in 1947 to create two states, one Jewish and one Arab, while neighboring Arab states rejected it and launched a military invasion after Israel declared independence.
The resolution also calls for a so-called Palestinian “right of return,” a demand insisting that potentially millions of descendants of Palestinian refugees should be able to return to the land of Israel, a step that, according to proponents, would result in the abolition of the world’s only Jewish state.
“This immense trauma, including the loss of their loved ones and connections to the communities they grew up in, needs to be repaired. True peace must be built on justice and the inalienable right of return for Palestinian refugees,” Tlaib said in her statement.
While refugees are generally defined as those who flee a country out of credible fear of persecution, UNRWA uniquely defines Palestinian refugees to include all descendants of those who left the land, regardless of where they were born.
Tlaib, the only Palestinian American member of the US Congress, has emerged as one of Israel’s loudest critics on Capitol Hill, repeatedly accusing the Jewish state of genocide and drawing rebuke from fellow lawmakers.
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Toronto Sees 50% Drop in 2025 Hate Crimes, Yet 82% of Religiously Motivated Attacks Target Jews
A member of law enforcement personnel works at the scene outside the US Consulate after shots were fired, in Toronto, Ontario, Canada, March 10, 2026. Picture taken with a mobile phone. Photo: REUTERS/Kyaw Soe Oo
Even as Toronto recorded an overall decline in reported hate crimes last year, newly released data shows the city’s Jewish community continued to face disproportionately high levels of targeted antisemitism and violence amid an increasingly concerning social climate.
On Thursday, Toronto Police released its annual hate crime statistical report, showing that Jews accounted for 82 percent of all religiously motivated hate crimes in 2025, compared to 14 percent targeting Muslims.
Even though the Jewish community makes up less than 3 percent of Toronto’s population, officials now warn that Jewish residents are 14 times more likely than other residents to be targeted in a hate incident.
With 81 anti-Jewish hate crimes recorded, Jews and Israelis were the targets of 35 percent of all reported hate incidents in the city.
Despite a 50 percent overall decline in reported hate crimes, from 443 in 2024 to 231 in 2025, Toronto has seen a 40 percent increase in such incidents so far this year compared with the same period last year.
Toronto Police Chief Myron Demkiw noted that, even with the overall decline, the Jewish community continued to be the primary target of hate-motivated offenses.
“We are steadfast in our commitment to confronting hate in all its forms and making it easier for people to come forward and report incidents of hate,” Demkiw said in a press release.
Because police-reported hate crime data only includes incidents that come to the attention of authorities and are later confirmed or suspected to be hate-driven, official figures likely underestimate the true scale of such incidents.
Over the past two years, Toronto authorities have expanded law enforcement capacity and resources to investigate hate crimes by establishing a Counter-Terrorism Security Unit and increasing specialized training for officers, while also strengthening Holocaust education initiatives and introducing digital literacy programs for youth aimed at countering online radicalization.
Centre for Israel and Jewish Affairs Vice President Michelle Stock called the latest statistics “deeply alarming,” warning of a broader reality of hostility that Jewish families across the city are confronting on a daily basis.
“Toronto prides itself on being a city where people of all backgrounds can live openly, safely and without fear. Those values are undermined when any community no longer feels secure expressing its identity in public,” Stock said in a statement.
“From synagogues to schools to public displays of Jewish identity, blatant attacks against the Jewish community are becoming more frequent and more brazen,” she continued. “Jewish Canadians are being targeted simply for who they are. No one should have to think twice about wearing a kippah, attending synagogue, sending their children to Jewish schools or participating openly in Jewish life.”
The city’s figures reflect a broader nationwide rise in antisemitism and anti-Israel hostility, with the Jewish advocacy group B’nai Brith Canada reporting a record high in anti-Jewish hate crimes in 2025 for the second consecutive year, documenting 6,800 such cases across the country.
According to the latest report, antisemitic incidents nationwide increased by 9.3 percent last year, surpassing the previous record total of 6,219 set in 2024.
With an average of 18.6 incidents per day, this figure represents a 145.6 percent increase from 2022, before the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Early 2026 data already indicate the country is now on track to see its most violent year against the Jewish community in recent memory, with more violent antisemitic attacks recorded so far this year than during all of 2025, B’nai Brith Canada reported.
In total, 11 violent antisemitic incidents have already been recorded across the country since January, surpassing the 10 violent cases documented during all of last year
“These brazen attacks on Jewish Canadians are a sign of a crisis of antisemitism that has spiraled out of control,” Simon Wolle, chief executive officer of B’nai Brith Canada, said in a statement.
“Violence such as this, which has escalated from targeting synagogues to targeting Jewish people directly, does not occur in a vacuum. It is what happens when governments fail to act despite mounting evidence that antisemitism is becoming more normalized and dangerous,” Wolle continued.
Last week, a group of Jewish worshippers standing outside the Congregation Chasidei Bobov synagogue in Montreal was targeted in a drive-by shooting, leaving one person with minor injuries.
A week earlier, three visibly Jewish residents were targeted in a separate antisemitic attack when suspects opened fire with a gel-pellet gun, causing minor injuries.