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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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A new grocer is moving into Squirrel Hill. Its rival says the deal isn’t kosher.
PITTSBURGH — Mister Rogers was from Squirrel Hill, and it was here that he built a career on a small, perhaps radical idea: that showing up for your neighbor, day after day, is its own kind of moral work.
It is a strange thing, then, that the neighborhood that made him famous — the same one that gathered in 2018 after the deadliest antisemitic attack in American history — is now consumed by a fight over what neighborliness is worth when there’s money, and a family’s retirement, on the line.
For three decades, one grocery store has anchored Squirrel Hill’s kosher life. Soon it will have new company: a rival supermarket opening just blocks away. The family that runs the original store says the new store was built in part on their own private financial records, shared in confidence during a sale that fell through. The newcomer, for its part, says it has “acted properly” throughout.
The dispute is now headed to a rabbinical tribunal, where both sides will make their case.
This is a very Squirrel Hill kind of story, intimate enough that it’s hard to separate the business from the relationships underneath it. It’s also part of something bigger: the fight reflects a broader shift already underway in kosher retail, where small, single-location grocers are increasingly competing not just with each other but with regional chains and delivery networks that didn’t used to reach a market this size.
‘Cheek by jowl’
By midafternoon on a recent Thursday, Murray Avenue Kosher is deep into its weekly pre-Shabbat rush — cashiers ringing up customers as fast as they can, stockers racing to keep pace with what’s flying off the shelves. Behind the deli counter, a line of people wait while workers slice cold cuts and pack containers of whitefish and kugel.
On the front door hangs a sign reading “Israel — We Stand With You,” put up after the Hamas attack on Oct. 7, 2023. A few feet away, on a window, is a Steelers poster — a small reminder that this is a Jewish community that is also, unmistakably, a Pittsburgh one.
For Ellie Feibus, 39, who lives within walking distance, the store is less an occasional stop than a daily habit: coffee some mornings on her way to work at a synagogue preschool, lunch, dinner in the evening, a Thursday wine tasting. She often has her dog, Anschel — a blind, toothless, 12-year-old pug — with her. She greets people by name, wishing “Good Shabbos” to those she passes and “Hi, honey” to several others.
When Feibus got COVID during the pandemic, she called Aryeh Markovic, who runs the store with his parents, Saul and Beth. He personally delivered groceries to her doorstep. Without being asked, he added a container of chicken soup.
It’s that kind of care, she said, that would be hardest to replicate in a new store: “the part that’s going to be missing.”
Step outside and you’re in the heart of Squirrel Hill, home to a large swath of Pittsburgh’s roughly 50,000 Jews, three day schools and about a dozen synagogues across the denominational spectrum — a community that has been here, largely intact, for generations.
“In Squirrel Hill, everybody lives cheek by jowl,” said Mark Oppenheimer, who wrote a book chronicling how the neighborhood held together after the 2018 Tree of Life synagogue shooting. “Even the more liberal and Reform Jews will power-walk with the Orthodox on their lunch hour. In a lot of cities there’d be real distance between those worlds. Here, there isn’t.”
The neighborhood’s epicenter is the corner of Murray and Forbes avenues, adjacent to the Jewish Community Center, and the same intersection where the community gathered for a vigil the Saturday night after the shooting.
That corner was, until recently, home to a Rite Aid. But after the financially strapped drugstore chain declared bankruptcy in 2025, the building became available to lease.
Deal or no deal
Yitzchok Glassner, a transplant to Pittsburgh, wanted to get into the kosher supermarket business. The timing seemed fortuitous. Saul and Beth Markovic bought Murray Avenue Kosher in 1996; their son Aryeh joined as a partner in 2021. By last year, Saul and Beth were ready to retire — just as Glassner came looking for a store to buy.
In June 2025, Glassner expressed interest in Murray Avenue Kosher, and the two sides signed a non-disclosure agreement. Over the course of several weeks, the Markovic family handed over the store’s tax returns and profit-and-loss statements.
Glassner wanted to put his supermarket — with the name Murray’s Market — in the former Rite Aid building. Doing so meant winning approval from a bankruptcy judge working with Rite Aid, who needed proof the new venture could pay the rent. The Markovics allege that without their permission or knowledge, Glassner submitted their financial records along with a declaration stating that Murray’s Market was, in Glassner’s words, “acquiring Murray Avenue Kosher.” No such acquisition existed.
The Markovics say that they had yet to reach a deal with Glassner when he told the court he was acquiring Murray Avenue Kosher. They also claim that Glassner broke the non-disclosure agreement by sharing their private financial information, which is now in the public record as part of a filing in the Rite Aid bankruptcy case.
“Nobody is going to buy the business now if there’s a competing store opening 200 feet down the block,” said Shaya Markovic, Aryeh’s brother. “Had we known he intended to use the documents to open a competing store, my parents would never have given them.”
Talks between the Markovics and Glassner broke down.
Brandywine Communities, the owner and landlord of the former Rite Aid building, announced in August that Murray’s Market was granted the lease. Renovations are expected to begin in the coming months with a planned opening in 2027.
Whether it gets there without further complications is an open question. The underlying fight — over whether Glassner owes the Markovics anything and what should be done if he does — is now headed to the Beth Din of America, a rabbinical high court.
A different kind of court
Few outside the Orthodox Jewish world have ever heard of the Beth Din of America, let alone know that a fight like this one could end up decided there, by a panel of rabbis rather than a judge or jury.
Murray Avenue Kosher’s Markovic said what he wants is straightforward: financial compensation from Glassner for damages he believes were caused to his business.
Glassner struck a different note: “In the interest of peace, we attempted to reach an understanding with another establishment, but sadly, those efforts were unsuccessful,” read a statement he sent to the Forward. “Nevertheless, throughout the process, we have acted properly, and we remain confident that all matters will be settled amicably.”
The Beth Din of America functions much like private arbitration in the secular world. Both sides have to agree to bring a dispute there, and once they do, the ruling is binding. A losing party can’t simply refile the same case in civil court and abide by that ruling instead.
Cases like this one are typically decided by a panel of three rabbinic judges. The Beth Din of America, modeled after the rabbinical courts in ancient times, maintains a roster of rabbis it works with, each with different specialties — one might have more experience with family law, another with contracts and business disputes. Some of the rabbis are lawyers themselves.
The arbitration can take place at the Beth Din of America’s Manhattan offices, or any other location that the parties and the Beth Din agree to, with follow-up sessions sometimes held over Zoom.
Sources who have previously worked with the Beth Din of America expect a case like this to be litigated in the coming weeks — with perhaps a slight delay due to Yom Kippur and Sukkot. A written ruling can take additional weeks to finalize.
Rabbi Yitzi Genack of the Vaad Harabonim of Pittsburgh, which certifies kosher establishments in the city, did not respond to multiple requests for an interview. A spokesperson for Brandywine Communities, the landlord and owner of the former Rite Aid building, declined a request for an interview.
A street with history
The new Murray’s Market is not facing off only against one other kosher option.
Directly across the street from Murray Avenue Kosher, the local Giant Eagle — a large regional supermarket chain — runs its own in-house kosher bakery and stocks a decent selection of kosher meat: cold cuts, chicken, beef, steak and brisket. There was already competition, in other words, long before Glassner decided to open a new store.
“For over a century, many important kosher establishments have served Pittsburgh’s diverse Jewish community, including Adler’s Delicatessen and Grocery, Kosher Mart, Murray Avenue Kosher, and Prime Kosher,” read a statement from Glassner. “For many years, these establishments — often operating side by side — contributed greatly to the Jewish community.”
In the 1940s, Murray Avenue supported at least 10 kosher butchers, a handful of kosher poultry stores, two fish stores, six bakeries and 14 grocery stores, according to Eric Lidji, director of the Rauh Jewish History Program & Archives at the Heinz History Center. Rabbi Bernard Poupko, who led Congregation Shaare Torah in Squirrel Hill from 1942 to 1996, once called the street the yidisher gas, the Jewish street, even as the businesses lining it kept changing hands.
Adler’s Delicatessen is a case study in how the markets have changed. Founded in the late 1910s, it became a Murray Avenue fixture — until the Adler family sold it, in 1974, to U-Se Chu, a Korean immigrant. Under Chu’s ownership, the deli kept its kosher-style menu and its Jewish character for decades, before the family retired and sold it in 1997.
On Murray Avenue, in other words, a kosher institution outliving — or even changing hands entirely from — its founding family is not a new story.
A larger trend
Kosher shopping in Squirrel Hill does not even require a storefront anymore. Evergreen, a kosher supermarket chain with locations in New York and New Jersey, makes bulk kosher deliveries to eight cities across the Midwest as well as to Pittsburgh — part of a broader pattern of national and regional players reaching smaller Jewish communities that, until recently, only had access to whatever their local grocer carried.
Customers have noticed. Feibus, a devoted Murray Avenue Kosher shopper, said some of Pittsburgh’s newer transplants from the northeast have grown used to bigger, more polished kosher chains like Seasons and want the same thing locally. The Grove, a South Florida-based kosher supermarket chain, has added locations in Ohio and Michigan in recent years. Many Costco and Trader Joe’s locations across the country stock kosher chicken and other products for Jewish customers.
This fight is bigger than one grocer and one new competitor. Mom-and-pop kosher stores no longer have these smaller Jewish communities to themselves.
Not everyone in the neighborhood sees a second kosher store as a threat. Ronna Harris Askin, 78, a longtime Squirrel Hill resident, said she plans to shop at both.
“Competition is always good,” she said. She’s fond of Murray Avenue Kosher — it “mostly meets my needs,” she said — but doesn’t think one store should have to carry the whole neighborhood. “It’s good for the economy to have two places. It makes everybody be on their toes to do a good job.”
Harris Askin has seen the alternative firsthand. Her daughter and son-in-law live in Toco Hills, a heavily Jewish Atlanta neighborhood, where both Kroger and Publix stock kosher meat and other products alongside two dedicated kosher markets — evidence, to her, that a bigger Jewish community can support more kosher retail without strain.
What comes next
Markovic isn’t waiting around to find out what the Beth Din of America decides.
He’s already working on what comes next at Murray Avenue Kosher. In the coming months, he plans to move the deli counter to a new space in the store and expand its offerings to include restaurant menu items like chicken sandwiches and hamburgers. He’ll be adding tables for seating. He has also hired a chef to make fresh sushi daily.
A year ago, Markovic was contemplating getting out of the business. Now he is doing the opposite: pouring money into the same store he nearly sold, betting that the surest answer to a rival two blocks away isn’t a rabbinical court, but a better rotisserie chicken.
“It’s imperative to get it done quickly,” Markovic said. One of his brothers is flying in to help him push through the vendor calls and the small decisions that used to take him weeks to get to. “I have ninety-seven phone calls in between everything I want to do,” he said, and laughed, a little wearily, before picking up to answer another one.
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Israeli army weighs legal action against NAZA film makers amid calls to revoke their citizenship
(JTA) — The Israeli army chief of staff on Monday ordered the military to examine possible legal action over “NAZA,” a documentary alleging that Israeli forces knowingly killed large numbers of civilians in Gaza.
The 80-minute documentary by Israeli filmmakers Yuval Abraham and Rachel Szor, won the Special Jury Prize at the Venice Film Festival on Saturday, two days after its premiere there drew a 25-minute standing ovation. In Israel, it drew widespread condemnation from Prime Minister Benjamin Netanyahu, senior military officials, former hostages and other public figures.
Eyal Zamir requested that Military Advocate General Maj. Gen. Itai Ofir “examine security aspects and possible involvement in relation to the leak of classified materials used in the production of the film” as well as advance “possible legal actions regarding the film and those involved in it.”
Zamir also convened senior IDF officials, including the deputy chief of staff, the military advocate general, the air force commander and the commander of the elite 8200 military intelligence unit to address what the army says are the film’s distortions.
In a statement announcing the meeting, Zamir denounced the film’s allegations as “blood libels,” a “deliberate distortion of reality” and “false and grave accusations” against Israeli soldiers and commanders.
The film “adopts narratives of Israel-haters, defames our soldiers and commanders, and seeks to present the IDF as deliberately acting unlawfully,” he said.
“This is a dangerous attempt to deprive us of the legitimacy to defend ourselves against the worst of our enemies, and in the process, to put IDF soldiers and commanders in real danger,” Zamir added.
The IDF said in a separate statement that it “categorically rejects” the film’s allegations and questioned the credibility of its anonymous sources. It said some claims about national and military strategy were “clearly beyond the knowledge of junior-level soldiers” and that intelligence personnel cited in the film “by definition would not have been involved” in some of the situations described. It also rejected what it called the film’s portrayal of unintended civilian deaths from lawful strikes as deliberate killing or part of a “genocide.”
The Hamas-run Gaza health ministry says that over 70,000 people have been killed in the war launched by Hamas on Oct. 7, 2023, with deadly raids inside Israel. The army does not dispute the number, but says that a substantial portion of the dead are fighters. Gaza’s health ministry does not distinguish between fighters and civilians.
The military also disputed NAZA’s depiction of artificial intelligence in targeting, saying such decisions are made “by human personnel only.” It said anticipated civilian harm is weighed against the expected military advantage before a strike is approved and that attacks are not carried out when that harm would be disproportionate.
The IDF added that it had only seen excerpts and a trailer, and asked the filmmakers for a full screening before responding comprehensively.
Israeli government agencies, including the Foreign Ministry, also met Monday to coordinate a response to the film and sent Israeli diplomats abroad talking points rebutting its allegations. The talking points accused NAZA of turning “the truth on its head” and serving as a “disguise for Hamas propaganda,” according to a foreign ministry document cited by Ynet.
Netanyahu also condemned the film on Monday, calling it “shocking” in a video posted to X.
“We’re fighting worldwide antisemitic incitement, but when it comes from within us, it’s intolerable,” he said.
Culture Minister Miki Zohar went further, asking the Interior Ministry and Population and Immigration Authority to examine whether Abraham and Szor’s conduct could justify revoking their Israeli citizenship. Zohar accused the filmmakers of harming Israel abroad and said officials should examine whether the way material for the film was obtained or published could amount to treason or assisting the enemy during wartime.
Released hostage Eliya Cohen, who was held in Gaza for 505 days, also attacked the filmmakers, accusing them of spreading lies about soldiers who fought to bring him home and of endangering Israelis and Jews abroad. Cohen urged the public to hang posters with photos of the filmmakers so that “when they walk down the street they will feel ashamed.”
“People should spit on them,” he said. “The blood of our friends, the blood of Diaspora Jews, is on their hands.”
Abraham defended the film in a tense interview Monday with veteran Channel 13 journalist Raviv Drucker, who pressed him on how the filmmakers verified the accounts of the 24 anonymous soldiers.
“I have to tell you that as a journalist, I don’t think I would have aired this,” Drucker told Abraham, arguing there was “no supporting evidence” publicly available to independently confirm the claims.
“We don’t have their names, we don’t have their units,” Drucker said. “We don’t have the dates of the events, places, or who was hit. We basically have nothing to hold on to, to refute or confirm these very serious testimonies.”
Abraham said editors at The Guardian, which produced the film, had access to the underlying material. “The identities of the people were verified, the cases they discussed were verified,” he said.
He also accused Israeli television of failing to seriously investigate civilian casualties and rules of engagement in Gaza during the war. “NAZA” is the Hebrew acronym for “collateral damage.”
More than 700 Israeli film professionals signed a petition backing Abraham and Szor, accusing officials of waging an “unprecedented campaign of incitement and vitriol” against the filmmakers that they said came close to legitimizing of violence. Signatories included Ari Folman, Hagai Levi, Shlomi Elkabetz, Shira Geffen and Nir Bergman.
This article originally appeared on JTA.org.
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Macklemore got canceled. Kanye is playing sold-out shows. What’s the difference?
Moments after Seattle rapper Macklemore led fans in New Jersey’s MetLife Stadium in a call to “Free Palestine” that ended his opening spot on a national tour, another notorious rapper, despite years of toxic, antisemitic behavior, played to a sold-out crowd in Chicago’s Soldier Field for the second night in a row: the artist formerly known as Kanye West.
On Monday, Macklemore paid the price for that Sept. 4 show where he accused Israel of genocide and apartheid while opening for English singer and songwriter Ed Sheeran. That gig ended when Robert Kraft, owner of Boston’s Gillette Stadium, said Macklemore was not welcome there for Sheeran’s two scheduled shows.
The shutout went beyond Gillette. With 10 more shows left on the tour, eight including Macklemore as the opening act, Kraft rallied other stadium owners to bar him too. Macklemore was removed.
“The venue’s and promoter’s decision was final,” Sheeran wrote on Instagram. “Macklemore coming off tour was the promoter’s decision. It was not mine. I have spent this week trying to build bridges, to find a solution and unfortunately, was unable to do so.”
On Tuesday, Sheeran’s three other opening acts and his back-up band withdrew in solidarity.
On that list of stadiums that barred Macklemore was AT&T Stadium in Arlington, Texas, where tickets to see Ye in November went on sale last week. But there was no mention of canceling that show.
Neither Soldier Field nor AT&T Stadium responded to the Forward’s inquiries about why Ye was still welcome there despite his escalating antisemitism over the years.
In 2025, his antisemitic conduct hit a fever pitch when he ran a Super Bowl ad directing viewers to an online store that briefly sold a $20 T-shirt emblazoned with a black swastika. He also released a music video on X titled “HEIL HITLER (HOOLIGAN VERSION),” featuring the lyric “So I became a Nazi, I’m the villain,” which surpassed one million views. He was banned by Twitch after appearing in a livestream giving a Nazi salute and shouting “Heil Hitler.”
So is hating Jews more acceptable than hating Israel?
Not exactly, said Ari Ingel, executive director of The Creative Community for Peace, a nonprofit dedicated to fighting antisemitism in the entertainment industry. Macklemore has shown no signs of remorse or intention to understand why his actions were harmful.
Meanwhile, Ye has paid a hefty price for his antisemitic rants over the years, losing lucrative deals with Adidas, Gap, Balenciaga and Universal Music Group. And while some still question Ye’s sincerity and he has more work to do, he did apologize, Ingel said.
“Kanye is still being held accountable for his statements,” Ingel told the Forward. “He’s not working with the biggest promoters in the industry … We have not let go of all the harm he has caused yet, but his team has put him on a better path.”
Though Ye has performed in some European shows, his headline act at this summer’s Wireless Fest in London was canceled after the U.K. denied him a visa to travel to the country. Concerts in Italy, Russia and Poland also got nixed.
Here in the U.S., his promoter has only been able to book select stadiums for this 2026 tour, including the New Orleans Superdome, San Antonio Alamodome, and two shows at Soldier Field in his hometown of Chicago.
In San Antonio, Mayor Gina Maria Ortiz Jones unsuccessfully tried to prevent Ye’s July 4 show in the city-owned stadium. But backlash against pulling the plug was too intense and the show was allowed to go on. U.S. Sen. Rick Scott also sought to cancel Ye’s June shows at Raymond James Stadium in Tampa, another publicly-owned venue scheduled to host Sheeran on Nov. 7.
Ye’s shows have featured the spectacle that he is known for – the artist performing on top of a gigantic spinning globe in the center of the stadium with billows of fog, laser light shows, fireworks and surprise guest appearances. His setlist covers the span of his career, minus the song “Heil Hitler.”
Macklemore, by contrast, commandeered what was supposed to be a family-friendly show to deliver a not-so-family-friendly, even hostile, message, Ingel said. He didn’t just speak briefly about the plight of Palestinians, which would have been within his right to do. While singing “Hind’s Hall,” his tribute to pro-Palestinian protesters who occupied a building at Columbia University, he projected images of war and encampments on giant screens and led the crowd in a call and response, creating an atmosphere where Jewish fans felt threatened.
“Ye, despite the previous statements, is not doing that at his shows,” Ingel said. “He’s not whipping up the crowd into a frenzy of antisemitic hatred.” If he did, his tour would undoubtedly come to a screeching halt.
“Stadiums are not going to allow their venues to turn into forums for hate,” Ingel said. “This is about bringing people together.”
And so far, ironically, that’s what Ye’s shows try to do by sticking to the music. Unfortunately, Ingel said, Macklemore did not.
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