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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Longing for the way secular Jews used to be
איך זיץ דאָ און הער זיך צו צום קול פֿון מײַן פֿעטער יונה ז״ל ווי ער ריכט אָפּ דעם פּסח־סדר אינעם יאָר 1962… און איך קוועל דערפֿון.
יונה גאָטעסמאַן איז געווען אַ סעקולערער ייִד, אָדער ווי מע פֿלעג עס רופֿן אין יענע יאָרן — אַ וועלטלעכער. ער האָט נישט געהיט שבת אָדער כּשרות, און טאַקע דערפֿאַר איז בײַ אים נישט געווען קיין מניעה צו רעקאָרדירן זײַן קול בײַם סדר. אָבער ווען מע הערט ווי ער זאָגט דעם יום־טובֿדיקן קידוש, אָדער דעם „הא לחמא עניא‟ (די דערקלערונג וואָס רופֿט יעדן איינעם וואָס ס׳איז הונגעריק צו קומען און עסן) אָדער דעם „אחד מי יודע‟, דאַכט זיך דיר אַז סע זינגט אַ פֿרומער ייִד מיט אַ קיטל. ער זאָגט די הגדה מיט אַ ניגון וואָס חזרט זיך כּסדר איבער און די ווערטער פֿליִען פֿאַרבײַ אַזוי גיך אַז ס׳איז מיר אַ מאָל שווער צו דערקענען וווּ ער האַלט. אָבער טאַקע דערפֿאַר קלינגט עס אַזוי נאַטירלעך.
אונטן קענט איר אַליין הערן ווי יונה גאָטעסמאַן ריכט אָפּ דעם סדר. די ערשטע 30 סעקונדעס זענען שווער צו הערן אָבער דערנאָך הערט מען שוין אַ סך בעסער.
ווי אַ סך ייִדן פֿון זײַן דור איז דער פֿעטער דערצויגן געוואָרן אין אַ פֿרומער שטוב. די משפּחה האָט געוווינט אין סערעט, אין דער בוקאָווינע, און יונה האָט, אַ פּנים, גוט געדענקט דעם נוסח פֿון זײַן טאַטן, חיים, וואָס האָט געדאַוונט סײַ בײַ די וויזשניצער חסידים, סײַ בײַ די סאַדעגערער. ווי עס דערציילט זײַן זון, איציק גאָטעסמאַן, האָט יונהס טאַטע אָנגעשטעלט אַ גמרא־מלמד צו לערנען מיט אים ווײַל קיין ישיבֿה איז אין סערעט נישט געווען. אַפֿילו מיט יאָרן שפּעטער, ווען יונה האָט שוין אויסשטודירט אויף דאָקטער און מער נישט געפֿירט קיין פֿרום לעבן, אַז ער איז געפֿאָרן צו גאַסט צו טאַטע־מאַמע האָט דער טאַטע אָנגעשטעלט פֿאַר אים אַ גמרא־לערער.
אונדזער שרײַבערין מרים האָפֿמאַן דערציילט אַז איר מאַן, מענדל ז״ל, אויך אַן אָפּשטאַמיקער פֿון די וויזשניצער חסידים, האָט געטאָן דאָס זעלבע. נישט געקוקט אויף דעם וואָס ער האָט נאָכן חורבן (בפֿרט נאָך דעם וואָס ער האָט אָנגעוווירן זײַן טאַטע־מאַמע, זײַן 12־יעריק ברידערל בנימעלע און דרײַ שוועסטער אין גאַזקאַמער) אָפּגעוואָרפֿן זײַן אמונה און אַפֿילו געהייסן זײַן פֿרוי נישט פּראַווען קיין שבת אָדער האַלטן אַ כּשרע קיך אויס כּעס צום אייבערשטן, פֿלעגט ער יעדן פּסח זיך אָנטאָן אַ יאַרמלקע און אָפּריכטן דעם גאַנצן סדר אויפֿן אַלטן שטייגער.
אויך מײַן טאַטע האָט יעדעס יאָר אָנגעפֿירט מיט אַ טראַדיציאָנעלן סדר אויף לשון־קודש כאָטש ער איז, אין פֿאַרגלײַך מיט יונהן און מענדלען, דווקא נישט דערצויגן געוואָרן אין אַ פֿרומער היים. ווי אַ דערוואַקסענער האָט ער זיך אַליין אויסגעלערנט ווי אָפּצוריכטן דעם סדר — מסתּמא טאַקע פֿון זײַן שוואָגער יונה — ווײַל ער האָט געוואָלט אַז דער סדר זאָל האָבן אַ דורותדיק פּנים.
מיט אַנדערע ווערטער, אין יענע יאָרן איז געווען אָנגענומען אַז איינער וואָס האַלט זיך פֿאַר אַ פֿולשטענדיקן סעקולערן ייִד קען נאָך אַלץ, כאָטש איין מאָל אַ יאָר, אָנפֿירן מיט אַ רעליגיעזע צערעמאָניע (אַפֿילו אַ דרײַ־שעהיקן ריטואַל ווי דער סדר), כאָטש עס דערמאָנט גאָט אויף שריט און טריט.
אַן אַטעיִסט וואָלט אפֿשר געשטעלט די פֿראַגע: וואָס איז דער שׂכל פֿון מאַכן ברכות און דורכפֿירן רעליגיעזע ריטואַלן ווען מע גלייבט אַליין נישט אין דעם? איז דאָס נישט אַ מין נישט־אויסגעהאַלטנקייט? מײַן טאַטע ע״ה פֿלעגט, למשל, יעדן שבת מאַכן קידוש און המוציא אויף אַזאַ נאַטירלעכן אופֿן, אַז איך בין געווען זיכער ער איז אַ גלייביקער. און דערפֿאַר ווען איך האָב צו 17 יאָר אַליין זיך פֿאַראינטערעסירט אין גײַסטיקע ענינים און געפּרוּווט פֿאַרפֿירן אַ שמועס מיט אים וועגן דעם, האָט ער פּלוצלינג אויסגערופֿן: „פֿאַר וואָס פֿרעגסטו מיך די אַלע שאלות? דו ווייסט דאָך, אַז איך בין אַן אַטעיִסט!‟
„דו ביסט אַן אַטעיִסט?‟ האָב איך איבערגעפֿרעגט, אַ פֿאַרחידושטע. „פֿאַר וואָס זשע האָסטו די אַלע יאָרן געמאַכט קידוש און המוציא יעדן שבת?‟
זײַן ענטפֿער: „צוליב אײַך!‟
לאַנגע יאָרן האָב איך איבערגעקלערט וואָס עס מיינט טאַקע דער „צוליב אײַך‟. הייסט עס, אַז ער אַליין האָט נישט הנאה געהאַט דערפֿון? אַז דאָס איז בלויז געווען אַ מיטל צו פֿאַרבעסערן די שאַנסן אַז זײַנע קינדער זאָלן זיך שטאַרק אידענטיפֿיצירט ווי ייִדן?
אַז איך קלער איצט וועגן דעם, זעט מיר אויס אַז עס זענען מסתּמא געווען עטלעכע סיבות פֿאַר וואָס די דרײַ וועלטלעכע ייִדן (צוויי פֿון זיי — געשוווירענע אַטעיִסטן) און אַ סך אַנדערע פֿון זייער דור, זענען געווען גרייט אָנצופֿירן מיט אַ רעליגיעזן סדר. ערשטנס, ווי מײַן טאַטע האָט געזאָגט, האָבן זיי עס געטאָן פֿאַר זייערע קינדערס וועגן. ס׳שטייט דאָך בפֿירוש געשריבן אין דער הגדה: „והגדת לבנך — זאָלסט דערציילן דײַנע קינדער וואָס ס׳איז געשען אין לאַנד מצרים‟.
נו, אויב אַזוי, האָבן זיי דאָך געקענט פּשוט דערציילן די געשיכטע פֿון די ייִדן אין מצרים און זייער באַפֿרײַונג אויף אַ סעקולערן אופֿן, אָן צו דערמאָנען גאָט בכלל. זיי האָבן געקענט ניצן די הגדה אַרויסגעגעבן פֿונעם אַרבעטער־רינג אָדער אַן אַנדער סעקולערער ייִדישער אינסטיטוציע. זיי האָבן דאָס אָבער נישט געטאָן. יאָ, אויפֿן סדר־טיש זענען טאַקע געלעגן די וועלטלעכע הגדות, כּדי מע זאָל קענען זינגען בציבור די שיינע מאָדערנע ייִדישע לידער ווי אַבֿרהם רייזענס „אויפֿן ניל‟, דוד עדעלשטאַדטס „אין דעם לאַנד פֿון פּיראַמידן‟ און יצחק לוקאָווסקיס „חד גדיא‟. די וועלטלעכע הגדה איז אָבער בלויז געווען אַ צוגאָב צום סדר, נישט דער הויפּטטעקסט.
מיט אַנדערע ווערטער, די אָ דרײַ וועלטלעכע ייִדיש־רעדנדיקע ייִדן האָבן געוואָלט ביידע: סײַ דעם כּמעט צוויי טויזנט־יאָריקן נוסח, סײַ די וועלטלעכע ייִדישע עלעמענטן.
אויב אַזוי איז די כּוונה, אַ פּנים, געווען עפּעס שטאַרקערס ווי בלויז איבערגעבן די געשיכטע פֿון יציאת־מצרים. ס׳איז אויך געווען אַן אופֿן צו ווײַזן דעם ייִנגערן דור ווי רײַך און ווי טיף איז די ייִדישע טראַדיציע; אַז ייִדיש איז נישט בלויז אַ לשון נאָר אַ גאַנצע קולטור, וואָס איז אָנגעזאַפּט מיט רעליגיעזן וויסן; אַז אַ ייִד דאַרף קענען, אָדער כאָטש זײַן היימיש מיט, דעם רעליגיעזן אַספּעקט פֿון דער ייִדישער טראַדיציע, אַפֿילו אויב ער אַליין איז נישט קיין פֿרומער.
פֿון מײַן זײַט בין איך גאָר צופֿרידן וואָס איציק גאָטעסמאַן האָט אָנגעהאַלטן די רעקאָרדירונג פֿון זײַן טאַטן. איצט קען איך — און ווער נאָך עס וויל נאָר — זיך אויסלערנען דעם סדר־נוסח פֿון די אַמאָליקע בוקאָווינער ייִדן און דערבײַ באַרײַכערן דעם אייגענעם סדר.
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Iran War Increases Threat to Sweden, Security Service Says
Swedish Security Service Chief Charlotte von Essen speaks next to Fredrik Hallstroem, chief of operations, during a press conference where the Swedish Security Service (SAPO) presents the situational picture of the country’s security, in Stockholm, Sweden, March 18, 2026. Photo: TT News Agency/Claudio Bresciani via REUTERS
Sweden‘s Security Service (SAPO) warned on Wednesday of increased threats to the Nordic nation from the war in Iran, including risks to Jewish targets, as it released its annual national security assessment.
“History has shown that a desperate and pressured regime can be a dangerous regime,” SAPO operative chief Fredrik Hallstrom told a press conference, referring to the US-Israeli war on Iran.
Iran has long been considered a serious threat, and Swedish authorities have noted how criminal networks – already at the center of a decade-long surge in gang-related violence – have been exploited by state actors to carry out attacks.
“The US-Israeli military operation against Iran, and the countermeasures carried out by Iran, have increased the threat against American, Israeli, and Jewish targets in Sweden,” Security Service Chief Charlotte von Essen said in the report.
In recent years, the agency has also highlighted threats from China and, above all, Russia, which it describes as increasingly willing to take risks in support of its war in Ukraine — including through hybrid operations across Europe.
“Overall, we expect that the threat levels against Sweden will continue to deteriorate in the coming years,” von Essen said, adding that Russia was regarded as a primary driver.
While it is difficult to determine what can be linked to a particular actor, Sweden assesses that Russia is behind several sabotage incidents in Europe targeting critical infrastructure, the security service said. Moscow has denied any involvement.
The agency said it has reviewed hundreds of cases of suspected sabotage in Sweden, including of underwater cables, electricity substations and water-treatment facilities.
“It has so far not been possible to link any physical sabotage to a foreign power,” it said.
The comments came as Iran executed a Swedish citizen on Wednesday, according to Sweden‘s foreign minister, who added that she had summoned the Iranian ambassador in Stockholm to condemn the decision.
The person, who was not named, was arrested in Iran in June of last year and Sweden has repeatedly raised the case with Iranian officials, Foreign Minister Maria Malmer Stenergard said.
“The death penalty is an inhumane, cruel, and irreversible punishment. Sweden, together with the rest of the EU, condemns its application in all circumstances,” Stenergard said.
The legal proceedings leading up to the execution did not meet the standards of due process, she added.
The European Union’s foreign policy chief Kaja Kallas condemned the execution in a statement on Wednesday evening.
“The appalling human rights situation in Iran and the alarming increase in executions are intolerable and show the regime’s true colors,” she said, sending condolences to the family of the citizen.
The Swedish foreign ministry and the Iranian embassy in Stockholm did not immediately respond to a request for comment when contacted by Reuters via phone and email.
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Israel Doubles Troops in Hezbollah Fight, Searches Homes in South Lebanon
Israeli soldiers walk next to military vehicles on the Israeli side of the Israel-Lebanon border, amid escalation between Hezbollah and Israel, and amid the US-Israeli conflict with Iran, in northern Israel, March 16, 2026. Photo: REUTERS/Avi Ohayon
Israel has more than doubled the number of troops along its border with Lebanon since March 1 and they are searching homes in southern Lebanese villages that the military has ordered evacuated, a senior Israeli commander said on Wednesday.
As Israeli warplanes pound Beirut in operations against Hezbollah that have become the deadliest spillover of the US-Israeli war on Iran, heavy smoke could be seen rising from villages in southern Lebanon as troops fired artillery across the border.
Hundreds of thousands of Lebanese have fled southern Lebanon since Israel ordered people to clear the area south of the Litani River, viewed by Israel as a stronghold of Iran-backed terrorist group Hezbollah. The Shi’ite Islamist group has been firing rockets toward Israel since joining the war in support of Iran on March 2.
‘DEFENSIVE POSITIONS’ INSIDE LEBANON
“The plan is to make sure that Hezbollah does not have military infrastructure,” said the commander, whose name was withheld by the Israeli military on security grounds.
Speaking to Reuters in Eilon, an Israeli town four kilometers from the border, the commander, who is responsible for infantry warfare in Lebanon, declined to say how many troops Israel had now deployed in the area.
Describing the military’s fortifications inside Lebanon as “defensive positions,” he said troops were searching “the villages to see if Hezbollah hid weapons or communications centers.”
Asked if that included searching houses that residents had fled following Israeli orders, the commander said: “In some of the cases they hid their weapons in houses. We have no choice but to make sure that house is not a military installation.”
Two Israeli soldiers have been killed since the start of operations in southern Lebanon, the Israeli military says.
At least 968 people in Lebanon have been killed since the start of Israel‘s attacks, Lebanese authorities say.
Hezbollah has not provided regular updates on deaths among its fighters. On Monday, a Hezbollah official told Reuters that at least 46 had been killed so far.
LEBANESE VILLAGE OF KHIYAM AN INITIAL TARGET
The Israeli military is advancing slowly through southern Lebanon, aiming to completely clear the town of Khiyam as a first step before advancing toward the Litani River, according to a Lebanese security source and a foreign official tracking developments on the ground.
In response to a question on whether Israel intended to establish positions up to the Litani, the commander said it was not his decision. If troops receive orders, he added, they are “prepared to do all kind of operations.”
The Israeli military did not immediately comment on its operations in Khiyam, five kilometers inside the Lebanese border from the Israeli town of Metula.
Along the border near Metula, Reuters saw several Israeli military fortifications dug into hillsides, filled with rows of tanks, armed personnel carriers, and bulldozers.
Smoke rose from Khiyam throughout the day on Wednesday, and many of the buildings on the southern side of the town had been reduced to rubble. A neighboring town remains in ruins from Israel‘s attacks in 2024.
‘EVERY FIVE MINUTES YOU CAN HEAR THE BOMBS’
Israel‘s northern border area with Lebanon is known as the Upper Galilee, its rolling hills offering vantages into southern Lebanese villages now occupied and bombarded by Israeli troops.
Near Metula, Israeli Apache helicopters and jets were making near-constant sorties on Tuesday and Wednesday, with the sounds of rocket fire from Lebanon interspersed with the booms of Israeli artillery fire.
For residents of Israel‘s far north, the current war with Hezbollah has seen less rocket fire than during a year of fighting that ended in 2024.
Hezbollah‘s ability to launch missiles has largely been degraded, but it still retains capacity to strike areas deep inside Israel, Israeli officials say.
Ofer Moskovitz, 60, who works at an avocado farm in the area, and said being so close to the border meant he had little time to run to a bomb shelter when sirens signaled incoming Hezbollah fire.
Near his farm, the military dug out a muddy fortification from where troops fired artillery across the border.
“Every five minutes you can hear the bombs,” he said.