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‘There was no time to sleep’: 4 Jews reflect on a year of helping Ukrainians at war
(JTA) — In the months after Russian tanks rolled into her country last February, the music largely stopped for Elizaveta Sherstuk.
The founder of a Jewish choral ensemble called Aviv in her hometown of Sumy, in the northeastern flank of Ukraine, Sherstuk had to put singing aside in favor of her day job and personal mission: delivering aid to Jews in Sumy.
“There was no time to sleep,” Sherstuk recalled to the Jewish Telegraphic Agency recently. “All my team members worked the same, 24/7.”
A year later, Sherstuk is still hustling as the Sumy director of Hesed, a network of welfare centers serving needy Jews in the former Soviet bloc. But she has also begun teaching music classes again, too — with performances sometimes held in bomb shelters.
Catch up on all of JTA’s Ukraine war coverage from the last year here.
Sherstuk’s story reflects the ways that Russia’s war on Ukraine has affected Jews in Ukraine and beyond. The conflict has killed hundreds of thousands, left even more in peril and fundamentally altered the landscape and population of Ukraine, forcing millions to flee as refugees.
But the war has also mobilized the networks of Jewish aid and welfare groups across Europe, leading to a Jewish organizational response on a massive scale not seen in decades. And Ukrainian Jews who have remained in the country have recalibrated their lives and communities for wartime.
Here are four stories about Jews who stepped in and stepped up to help, and a taste of the on-the-ground situations they found themselves in.
‘I was needed there’
Enrique Ginzburg, second from right, is shown with Ukrainian doctors in Lviv. (Courtesy of Ginzburg)
Since nearly drowning at 23, Dr. Enrique Ginzburg has felt he “had to pay back” for the extra years of life he was granted.
Now 65, the professor of surgery at the University of Miami’s Miller School of Medicine and its trauma division has lent his critical care expertise in Haiti, Argentina, Kurdistan and Iraq, in various emergency situations. But until last year, he had never been to a war zone.
The Cuba native felt drawn to Ukraine because his grandfather is from Kyiv, while his grandmother is from nearby eastern Poland. So early on in the conflict, he called Dr. Aaron Epstein, an old friend and the founder of the nonprofit Global Surgical and Medical Supply Group.
“Get yourself a flak jacket, a helmet, a gas mask and come on over,” Ginzburg said Epstein told him.
He has been to Ukraine twice under the nonprofit’s auspices, last April and July. Ginzburg’s explanation for why he flew across the world to put himself in danger: “I was needed,” he said.
His base was an emergency hospital in Lviv, a city located west enough that it became a major refugee hub. He consulted with front-line Ukrainian physicians, many of them young and inexperienced, and hospital administrators, watching the doctors in action. He also visited patients in hospital wards and helped to treat gunshot wounds and assorted combat injuries.
Ginzburg’s bags were packed with meaningful supplies. Some had been requested by his Ukrainian colleagues for medical use, mostly specialized catheters. But he also brought tefillin, the phylacteries used by Jews in their morning prayers. Ginzburg, who studied in a yeshiva while young but no longer considers himself Orthodox, wrapped them every day while in Ukraine.
Even though Lviv was far from the fighting, he could hear air raid sirens and the explosion of the Russian missiles, sometimes feeling the earth shake. When intelligence reports warned Ginzburg’s medical team of impending missile attacks, they sought refuge in safe houses.
“Today,” he told the Miami Herald last June, “I was calling my life insurance [company] because I have young sons and my wife, so I’m trying to make sure I have good coverage.”
By the end of his trips, Ginzburg lost count of the number of doctors he helped train and the number of patients he saw. “I’m sure it’s hundreds.” He plans to make a third trip sometime this year.
‘This is our new reality’
Karina Sokolowska is the director of the American Jewish Joint Distribution Committee’s activities in Poland. (Courtesy of the JDC)
As the director of the JDC, or the American Jewish Joint Distribution Committee, in Poland, Karina Sokolowska has heard countless harrowing stories over the past year. But one sticks out in her memory.
It involved an elderly Ukrainian couple she met at the Poland-Ukraine border in late spring. The husband was in a wheelchair, and Sokolowska helped push him — back towards Ukraine. They had spent three months in a shelter in Poland but eventually “realized we cannot go looking for jobs, we cannot restart our lives. We are too old,” the woman said.
“If they are to die, they’d rather die back home,” Sokolowska said. “It’s a story of hopelessness. They are so vulnerable.”
Last year, about 8 million Ukrainian refugees made their way to Poland, the bordering country that accepted the most refugees. Early on in the conflict, Sokolowska contacted and visited Jewish communities throughout Poland, investigating the availability of places where the soon-to-be-homeless refugees could be housed. She also traveled to some of the border crossings where the Ukrainians entered, to arrange transportation to venues in Poland and to oversee the conditions in which the refugees would begin their new lives.
Later she would help with, among other things: arranging legal advice for the people who arrived with few identification documents; lining up medical care and drugs; finding them short- and long-term housing; connecting them to psychological counseling; providing kosher meals; and even caring for the refugees’ pets (“dogs and cats with no documents”).
According to JDC statistics, the organization “provided essential supplies and care” to 43,000 Jews in Ukraine and “aided 22,000+ people” there with “winter survival needs … more than double the amount served in previous years.” The welfare organization also claimed to provide “life-saving services” to more than 40,000 refugees in Poland, Moldova, Romania, Hungary, Bulgaria and other European locations. It also helped evacuate about 13,000 Jews from Ukraine. (Israeli Foreign Minister Eli Cohen recently said 15,000 Ukrainian Jews in total have immigrated to Israel since the start of the war.)
Karina Sokolowska, JDC director for Poland and Scandinavia sits in her office down the hall from a hotline room, in early March 2022. (Toby Axelrod)
At the height of the refugee flood, Sokolowska said her monthly JDC budget ballooned to more than what she previously spent in an entire year. Her office went from having a few employees to over 20. The amount of sleep she got decreased in tandem; she started taking sleeping pills to get rest when she could.
“This is our new reality” in Poland, she says of the JDC work with Ukrainian refugees. “This is our life now.”
Sokolowska, the granddaughter of Yiddish-speaking Holocaust survivors, became active in Jewish life during college, when a classmate heard her pronouncing some German words with a Yiddish accent and persuaded her to lead the Polish Union of Jewish Students. As JDC director for Scandinavian countries in addition to Poland, she typically organizes educational conferences and helps Jewish families learn about traditions they had not learned while growing up in the communist era.
Today, her sense of optimism has been ground down.
“Everything changed when war came to Ukraine — there is less hope,” Sokolowska said. “It’s a totally new everything. Every aspect of our life changed. Our hope for this to be over soon is going down, down, down. Nothing will change.”
‘It could [have been] me’
Tom and Darlynn Fellman volunteered in Krakow in October 2022. (Courtesy of Tom Fellman)
Sometime in the late 1890s, Harry Fellman, about 20 years old, left his home in Ukraine. According to family legend, he was a sharpshooter in the Ukrainian army and was about to be sent into active combat. Instead, he emigrated to the United States and settled in Omaha, Nebraska, where he became a peddler.
His grandson Tom Fellman — whose middle name is Harry — doesn’t know all the 120-year-old details, but he knows that he is grateful that Harry Fellman decided to leave Ukraine when he did.
“It could [have been] me, if my grandparents had not left when they did,” said Fellman, a successful real estate developer and philanthropist in Omaha.
In October, at 78 years old, Fellman made the reverse trip across the Atlantic to pitch in to the relief effort. He also wanted to pay what he sees as a debt to the memory of his late grandfather and to help the current generation of Ukrainian Jews.
He and his wife Darlynn served as volunteers for a week at the Krakow Jewish community center, joining hundreds (possibly thousands) of volunteers from overseas who have gone to Poland and the other nations in the region over the last year to participate in humanitarian programs on behalf of the millions of Ukrainian refugees. Fellman worked nine hours a day with a half-dozen fellow foreign volunteers in the basement of the community center, transferring the contents of “big, big” sacks of items like potatoes and sugar into small containers to be distributed to refugees in the building’s first-floor food pantry. His wife spent her time in an art therapy program that was set up for the refugee mothers and children to raise their spirits.
Fellman is “not particularly religious” but supports “anything Jewish.” In 1986, he accompanied a rescue mission plane of Soviet Jews headed to Israel. “It was the most rewarding experience of my life,” he recalled.
Fellman says he plans to return to Poland, in June, for the JCC’s annual fundraising bike ride from Auschwitz to Krakow.
What did his friends think of his septuagenarian volunteer stint? “They thought it was cool,” he said. “But none of them are going too.”
‘Everything was a risk’
Elizaveta Sherstuk runs a branch of Hesed, a network of welfare centers, in Sumy, Ukraine. (Courtesy of Sherstuk)
Sherstuk’s parents would have sent their daughter to a Jewish school in her early years if they had had the option. But Jewish education was not permitted In Sumy during the final years of communist rule in the Soviet republic. Sherstuk was exposed to Jewish life only at home.
Her parents infused her with a Jewish identity, she said, and her grandparents used to talk and sing songs in Yiddish. That inspired Sherstuk’s first career as a singer and a music teacher, during which she founded Aviv and took it on tour throughout the region singing traditional Jewish songs. Later, she became the director of Sumy’s branch of the JDC-funded Hesed network.
Sumy, an industrial city with a population of 300,000 before the war situated only 30 miles from the Russian border, was one of Russia’s first targets. In the days before the pending invasion, Sherstuk stockpiled food, which was certain to become scarce in case of war, and arranged bus transportation to safer parts of the country for hundreds of vulnerable civilians, mostly the elderly and disabled. The bus plan fell through for safety issues.
As the bombing started, it became dangerous for members of the local 1,000-member Jewish community, many of them elderly, to venture outside of their apartments. Sherstuk, working out of a bomb shelter, assisted by a Hesed network of volunteers, coordinated food and medicine deliveries.
The situation grew more dire, and she coordinated the Jewish community’s participation in a brief humanitarian corridor evacuation of vulnerable civilians that the Russians permitted. She communicated with Sumy residents mostly by smartphones provided by the JDC — the Russian attacks had cut the landlines — and accompanied the busloads of Sumy Jews to western Ukraine. Some of them eventually moved on to Israel, Germany, or other nearby countries, she said.
Sherstuk stayed in western Ukraine for a while (“The humanitarian corridors are only for one-way trips,” she noted), moving from place to place, keeping in touch with the Jews of Sumy and waiting for Ukraine’s army to make the trip back safe. But Sumy, like many Ukrainian cities, has come under frequent Russian rocket attack.
“Everything was a risk,” she said. “We were following whatever our hearts told us to do. We had to save people. I was the one who had to do it.”
Last May, Sherstuk was among 12 men and women (and the sole one from the Diaspora) who lit a torch at the start of Israel’s Independence Day in a government ceremony on Mount Herzl. During two weeks in Israel, she spent some time with members of her family, and held a series of meetings with JDC officials, government ministers and donors. “It was not a vacation,” she said.
After going back to Sumy, at the suggestions of her choral group members and fellow Sumy residents, she organized concerts in Hebrew, Yiddish, Ukrainian and Russian — some in person, some in a bomb shelter in the city’s central square, some online. She has now resumed her music classes, too, and it has all boosted morale. “I [teach] all the time,” she said.
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The post ‘There was no time to sleep’: 4 Jews reflect on a year of helping Ukrainians at war appeared first on Jewish Telegraphic Agency.
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
Features
Comparing European, American, and French Roulette at Canadian online casinos
Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.
French VS European Roulette
We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same.
Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette.
- La Partage
- En Prison
La Partage
This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets.
En Prison
The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss.
The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player.
French VS American Roulette
The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version.
Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version.
Conclusion
If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game.
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Universities Must Be Forced to Address Antisemitism
University of California, Santa Barbara student body president Tessa Veksler on Feb. 26, 2024. Photo: Instagram
JNS.org – “Never would I have imagined that I’d need to fight for my right to exist on campus,” laments Shabbos Kestenbaum, a student at Harvard University who is suing the school because “antisemitism is out of control.”
Jewish students have suffered an unrelenting explosion of hate on American higher education campuses—so far with little relief. They have endured antisemitic rhetoric, intimidation, cancellation and violence. But those charged with keeping campuses safe—whether administrators who govern student and faculty behavior or federal agencies responsible for ensuring that schools adhere to civil rights protections—are failing in their jobs.
Many Jewish students have complained to their colleges’ administrators about the injustices. But instead of responding with measures to ensure Jewish students’ safety—like stopping pro-Hamas protestors from hijacking campuses or expelling militants who incite Jew-hatred— administrators have largely shown indifference. In some cases, college authorities have made things worse for Jewish students by appeasing the riotous, pro-Hamas mobs who have been primary perpetrators of Jew-hatred on campus.
Snubbed by college administrators, Jewish students and their supporters have appealed for federal protection, filing Title VI complaints with the US Department of Education’s Office of Civil Rights (OCR), the body tasked with enforcing protections under the Civil Rights Act. Unfortunately, the OCR, which has the power to levy severe financial punishments against colleges that neglect students’ Title VI rights, has so far rewarded negligent universities with little more than slaps on the wrist.
Until college and university boards of trustees begin hiring administrators committed to Jewish students’ safety—and until the OCR begins seriously punishing antisemitic perpetrators—we can expect no respite. Safe to say, colleges and universities run by arrogant, apathetic administrators will not change until their jobs and schools’ survival are threatened.
College/university administrators don’t take antisemitism seriously. Their reactions to Jewish students raising concerns about Jew-hatred range from indifference to outright hostility. For example, when Mohammed Al-Kurd, who the Anti-Defamation League says has a record of “unvarnished, vicious antisemitism,” came to speak at Harvard, Shabbos Kestenbaum and other Jewish students complained to administrators.
Rather than cancel Al-Kurd’s appearance, which would have been the appropriate action, the administrators ignored the students’ complaints. “Harvard’s silence was deafening,” Kestenbaum wrote in Newsweek. Kestenbaum said he “repeatedly” expressed concerns to administrators about the antisemitism he experienced, but as his lawsuit alleges, “evidence of uncontrolled discrimination and harassment fell on deaf ears.”
Administrators at Columbia University reacted to Jewish students’ complaints about antisemitism even more cynically. In fact, during an alumni event, several administrators exchanged text messages mocking Jewish students, calling them “privileged” and “difficult to listen to.”
When Rep. Elise Stefanik (R-N.Y.) asked the presidents of Harvard, MIT and the University of Pennsylvania if calling for genocide against Jews violated their schools’ codes of conduct, none could say “yes.” The presidents of Harvard and UPenn have since resigned. Good riddance.
Some college/university administrators have outrageously granted concessions to pro-Hamas students. For instance, Northwestern University agreed to contact potential employers of students who caused campus disruptions to insist they be hired, create a segregated dormitory hall exclusively for Middle Eastern, North African and Muslim students, and form a new investment committee in which anti-Zionists could wield undue influence. Brown University agreed to hold a referendum on divestment from Israel in October.
Similar appeasements were announced at other colleges and universities, including Rutgers, Johns Hopkins, the University of Minnesota and the University of California Riverside.
So far, OCR has failed to take concrete action against antisemitism on campus. This is evident in recent decisions involving the City University of New York (CUNY) and the University of Michigan. CUNY was ordered to conduct more investigations into Title VI complaints and report further developments to Washington, provide more employee and campus security officer training, and issue “climate surveys” to students.
The University of Michigan also committed to a “climate survey,” as well as to reviewing its case files for each report of discrimination covered by Title VI during the 2023-2024 school year and reporting to the OCR on its responses to reports of discrimination for the next two school years.
Neither institution was penalized financially, even though the Department of Education has the power to withhold federal funds, which most colleges and universities depend on. There are now 149 pending investigations into campus antisemitism at OCR. If these investigations yield toothless results similar to those of CUNY and Michigan, it is highly unlikely that colleges and universities will improve how they deal with antisemitism.
Putting an end to skyrocketing antisemitism on campus involves three things.
First, donors and governments at every level should withhold funds from colleges that fail to hire administrators who will take antisemitism as seriously as they take pronoun offenses or racism directed at people of color.
Second, the OCR must mete out serious consequences to Title VI violators in the form of funding cuts. This may require legislation that specifically mandates withdrawing funding from offending parties. A bill recently introduced by Rep. Nicole Malliotakis (R-N.Y.)—the University Accountability Act—may be ideal, as it is designed to financially penalize institutions that don’t crack down on antisemitism.
Third, if OCR won’t act, Jewish students and their supporters should turn to the courts. Lori Lowenthal Marcus, the legal director of the Deborah Project, a public-interest Jewish law firm, argues that the CUNY settlement demonstrates the futility of going to OCR and that going to court is more likely to produce “a clearly delineated and productive result,” such as punitive and compensatory fines. As of late May, at least 14 colleges and universities are facing lawsuits over their handling of antisemitism on campus since Hamas’s Oct. 7 massacre.
As long as college administrators are allowed to ignore antisemitism on campus and as long as OCR and other government institutions fall short in punishing Jew-hatred, antisemitism will continue to plague Jewish students.
The post Universities Must Be Forced to Address Antisemitism first appeared on Algemeiner.com.
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